#it's a fail

[maximura]

[12neonlit-stage]

you're allowed to discuss and work together, reblog for a higher sample size or something

You have 1 week, good luck!

[abisalli]

All our times have come, here but now they're gone

[valtsv]

it's such a bummer that losing control of your emotions only makes the entire situation worse in really embarrassing personal ways. losing control of my emotions should give me pyrokinesis.

[theabstruseone]

I slept in and just woke up, so here's what I've been able to figure out while sipping coffee:

Twitter has officially rebranded to X just a day or two after the move was announced.

The official branding is that a tweet is now called "an X", for which there are too many jokes to make.

The official account is still @twitter because someone else owns @X and they didn't reclaim the username first.

The logo is 𝕏 which is the Unicode character Unicode U+1D54F so the logo cannot be copyrighted and it is highly likely that it cannot be protected as a trademark.

Outside the visual logo, the trademark for the use of the name "X" in social media is held by Meta/Facebook, while the trademark for "X" in finance/commerce is owned by Microsoft.

The rebranding has been stopped in Japan as the term "X Japan" is trademarked by the band X JAPAN.

Elon had workers taking down the "Twitter" name from the side of the building. He did not have any permits to do this. The building owner called the cops who stopped the crew midway through so the sign just says "er".

He still plans to call his streaming and media hosting branch of the company as "Xvideo". Nobody tell him.

This man wants you to give him control over all of your financial information.

Edit to add further developments:

Yes, this is all real. Check the notes and people have pictures. I understand the skepticism because it feels like a joke, but to the best of my knowledge, everything in the above is accurate.

Microsoft also owns the trademark on X for chatting and gaming because, y'know, X-box.

The logo came from a random podcaster who tweeted it at Musk.

The act of sending a tweet is now known as "Xeet". They even added a guide for how to Xeet.

The branding change is inconsistent. Some icons have changed, some have not, and the words "tweet" and "Twitter" are still all over the place on the site.

TweetDeck is currently unaffected and I hope it's because they forgot that it exists again. The complete negligence toward that tool and just leaving it the hell alone is the only thing that makes the site usable (and some of us are stuck on there for work).

This is likely because Musk was forced out of PayPal due to a failed credit line project and because he wanted to rename the site to "X-Paypal" and eventually just to "X".

This became a big deal behind the scenes as Musk paid over $1 million for the domain X.com and wanted to rebrand the company that already had the brand awareness people were using it as a verb to "pay online" (as in "I'll paypal you the money")

X.com is not currently owned by Musk. It is held by a domain registrar (I believe GoDaddy but I'm not entirely sure). Meaning as long as he's hung onto this idea of making X Corp a thing, he couldn't be arsed to pay the $15/year domain renewal.

Bloomberg estimates the rebranding wiped between $4 to $20 billion from the valuation of Twitter due to the loss of brand awareness.

The company was already worth less than half of the $44 billion Musk paid for it in the first place, meaning this may end up a worse deal than when Yahoo bought Tumblr.

One estimation (though this is with a grain of salt) said that Twitter is three months from defaulting on its loans taken out to buy the site. Those loans were secured with Tesla stock. Meaning the bank will seize that stock and, since it won't be enough to pay the debt (since it's worth around 50-75% of what it was at the time of the loan), they can start seizing personal assets of Elon Musk including the Twitter company itself and his interest in SpaceX.

Sesame Street's official accounts mocked the rebranding.

[brightlotusmoon]

[hometoursandotherstuff]

Mary said, "Now…who in the world thought this carpet was a good idea in this hotel. We are staying at the Ameristar in Kansas City. When the elevator door opened we seriously thought it was a crime scene."

[noperopesaredope]

I wish we had more female characters like Eleanor Shellstrop. One of the most unlikable people you've ever met. Read a Buzzfeed article on most rude things you can do on a daily basis and decided to use that as a list of goals. Makes everyone's day worse just by being there. Dropped a margarita mix on the ground and tried to pick it up, only to get hit by a row of shopping carts which pushed her into the road where she was hit by a boner pill delivery truck, killing her instantly. Cannot keep a romantic partner despite being bisexual. Had a terrible childhood but will die before she gets therapy. Best employee at a scam company. Just the worst but also can't help but root for her to improve.

Absolute loser. Girl-failure. Bad at almost everything. Literally perfect female character.

[acorviart]

not to sound like a boomer, but I need some people to learn how to write emails in a semi-professional (at the very least) format so you're not cold emailing a business/potential employer/any other stranger about formal matters in the exact same way you'd DM a close friend on instagram

the formality/language can loosen up in the email chain once you've established a rapport and you match the other person if they're being less formal, but please don't have the very first email you send a stranger be written in all lowercase ultra-casual sms slang with no greeting or signature and a billion emojis

[personal-ly]

It's insane how casually the calls to end a genocide, not just the students in Columbia University but pro Palestinian views in general, are labelled as terrorists. The audacity to still publicly support Israel's actions even after the horrific bombings these last months and then turn around to say that the ones who oppose it are violent anti semites is just baffling

[tastefullyoffensive]

[satans-trek]

Avery Brooks deliveries that make me smile every time single I think of them.

[cryptocism]

"just as I did, in 1983."

you'd never know my favourite parts of the show are the fucked up insane bits when my first instinct is to draw the cheesiest thing imaginable

[cyancees]

i have neither a good imagination nor aphantasia, but a secret third thing

[orpheus-has-lyreizz]

gen z Telemachus