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Influencer (Influencer Marketing)
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Influencer (Influencer Marketing)
What is Influencer? What Does It Do? How Do They Work?
An influencer is someone who has the ability to influence other people’s behavior as a result of the size of their target audience or their individual persuasion ability. These people promote brands to their social media followers on channels like Instagram, Facebook, and TikTok . They have even recently started using other platforms such as Twitter and LinkedIn.
What Does Influencer Do?
As a phenomenon, the influencer uses his followers’ reputation to guide their purchasing decisions. Most of the time it is done by creating media (videos, podcasts, newsletters), meaning they share the products they are paid to promote in their personal accounts.
Types of Influencers
Influencers have a long history in the marketing industry. Initially, companies used attractive figures such as celebrities and athletes to help sell their products through television and radio advertisements.
The rise of social media has made phenomenon genres more popular. Influencers fall into several different categories based on the number of followers they have:
Celebrities : Artists, athletes, and pop culture stars
Industry experts and thought leaders
Micro-influencers : Individuals with influence on social media
Bloggers and content creators
Worldwide Influencers
Famous influencers are also known as mega-faces. Some names that are popular worldwide (such as Kardashian, Jenner and Cristiano Ronaldo) stand out. These names have over 1 million followers on different platforms and can receive serious payments for their advertising content.
Macro Influencers
Celebrities without international fame fall into the macro influencer category. They have between 100,000 and 1 million followers.
Micro Influencers
A micro influencer has 3,000 to 100,000 followers on their social media accounts. These people, who share in a special category (such as technology, textile, fashion, magazine), can also carry out regional studies.
How Social Media Influencers Work
Influencer marketing is particularly prevalent in the health and fitness industry, and Instagram is a common influencer marketing platform. Social media influencers who choose to work with both local and global brands may choose to reach out directly or through an agency they are registered with.
Influencers who agree to advertise the brand if a suitable fee or sponsorship is offered, also review the previous work of the brands.
Here are a few ways to connect with phenomena:
Gift a product or service : Identify people who share the same values as your brand and give them free versions of your product in exchange for reviews. Post your reviews on Facebook, Twitter, Instagram, YouTube and your website.
Sponsor posts : Search for bloggers with influence in your industry and pay them to write a blog or article about your field.
Guest posts : Ask people to write on your website or embed a piece of content on their site instead. This helps increase brand reach.
How Many Followers Do You Need to Become an Influencer?
Entry-level phenoms known as “micro-influencers” have less than 100,000 followers. But in some cases, influencers with fewer followers can get good investment in sponsored deals, even from most big names.
Names that can create brand value on popular social media platforms such as YouTube, Instagram and TikTok can make sponsored deals with large companies and receive payments according to the number of followers.
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If I was a DA community council member yall wouldn't be able to waterboard that info out of me
If you see one floating around be sure to send them a supportive message, congratulate them on getting the bag, anything nice: this is my birthday wish so you gotta do it
#my thoughts on influencer-based marketing are the same but like its just a job its very difficult and very social contract work thats it#I dont doubt for a second they genuinely care because who tf would be a front-line soldier in DA marketing even WITH compensation#think clearly!
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quit your day job and date rich older women . these is no way this plan will go wrong
#this is a joke. hana does not quit her day job. shes an influencer this just makes her marketable and unique#my ocs#furry
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Learned about erewhon today looking at their website and none of this looks real to me. This looks like an art installation. This looks like an ai trained entirely on 2020s socal culture was asked to create a hip, fresh, chic concept for a “market.” It looks like if you took a Whole Foods and distilled it to its most pretentious aesthetic expensive organic market elements. At least Whole Foods has actual food. What is this place
#this place sells food invented specifically for celebrities and influencers to post on social media#like seriously. everything is in mason jars and shit. who puts macarons in a mason jar. it looks bad#it looks like it’s larping as a ‘local market’ and doing a really bad job at it
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"When corporate power controls the marketplace, human beings themselves become products to be exploited."
— Naomi Klein
#quote of the day#Naomi Klein#quotes#คำคม#capitalism#ceo#product#money#greed#rich#poor#millionaire#billionaire#job#entertainment#luxury#art#artist#creative#marketing#branding#business#anti capitalism#Influencer#celebrity#Hollywood#human#social media#gadget#iPhone
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Pros of hyperfixation fading: no more worries about idolizing actors because I like their character choices. No more random sad spurts because I can't interact with the interest in any meaningful way
Cons of hyperfixation fading: where seratonin :(
#stupid flighty bullshit#idk if this is an issue for other people#but like especially in an age where actors and writers are so easily accessible#i feel like boundaries break down and i have to remind myself to be normal#like dude i liked jaskier so much that i started idolizing joey batey#and i really had to step back and be like ok he is just a guy doing his job#but then i see other people send the shit that they do to actors and writers#like oh my god remember the heyday of the bmc fandom#terrifying. unhinged#and tbh i wish that there were more limits to how accessible famous people are#cause then that opens up avenues for people to market themselves based on their personality#like influencers and shit#and then it's like. inviting interaction and encouraging people to see you as someone they know personally#parasocial relationships and all that#uhhh i got off track its 3am shut up
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I really want my friend to get into art school but she doesn't push herself as much as she could in her art and it isn't even her fault because she has absolutely no support from her family but I'm just really afraid that if she doesn't get accepted to any school she'll give up on her dreams of being a mangaka and artist and fall into a depression
#bloggy#I also kind of want her to expand further from shounen type manga and into different kinds of sequential art#and right now she wants to do like an online independent marketing thing which honestly sounds like a scam to me#like being an influencer on instagram and Pinterest and making a living off of affiliate links#as a side hustle maybe but i really don't think it's possible to make a living on that??#but i have no experience in literally anything at all except a part time job at a cafe so I don't know much#she is also so in love with her bf and wants to have like kids with him young and a house with him and everything#and he's so pampered by his family. they barely let him go outside#like what if he just makes her do all the cooking and cleaning -_-#those posts were right the bf of your girl best friend are lower life forms
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It's fascinating to me that I'm comfortable writing a 40-word email ad which will go out to 50-100K subscribers, but I find writing a post for our client's new Twitter account with 11 followers stressful and frustrating
#I just really hate social media marketing specifically#you can be quite direct with an email ad.#e.g. 'need parts? [company] has a huge inventory and a sweet clean room for lubricating it. call today for same-day shipping'#whereas with social media it's all about [gag] Thought Leadership and hello-fellow-kids-ing it to build influence and trust or whatever#disgusting. far more deceitful. feels worse#plus there's always the chance of putting your foot in your mouth bad enough that you become the Twitter Main Character of the Day#there's probably also something about my dad writing the book (and I mean THE) about social media marketing in the 2000s#but let's not unpack that now.#boring text posts#job 3
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#work from home#digital marketing#influencer marketing#social marketing#email marketing#content creator#easy earning#smart skills#smart earning#part time jobs
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turns out the two years where i was a mentally ill niche internet micro celebrity on tiktok have paid off bc now i get to put "skilled in social media marketing and management" on my resume
#i am so glad i'm not internet famous anymore good god#also lets manifest that i get this job doing marketing for a theatre company that'll hopefully give me industry connections pls#this is what happens when u wanna be a professional actor but you don't have famous parents#alex talks#anti tiktok#anti influencing#social media
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if there were actual jobs that landed people stability and work-life balance, there wouldn't be so many stupid, brain rotted influencers & grifters trying to make everyone as brain rotted as them.
#dom lucre#my thoughts#us jobs#job market#right wing grifters#right wing influencers#grifters#influencers
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at work i help with emails and we get a LOT of solicitations from various marketing companies and like. good lord i saw one today that made me realize how bullshit the Influence Post economy is. because my boss could pay someone the equivalent of basically my wages for a month. and this person would post 4 things on instagram for a 2-week period.
#i’ll grant that like. with taxes it’s not the same. it’s my take home for a month but prob closer to what they’re spending on me in 3 weeks#whereas influencers have to handle the tax part themselves as freelancers#but god. like you know that person is doing multiple of these jobs at once right#like obviously digital marketing is different than just posting on social media for fun#they’re not just shooting off the cuff. but i can’t imagine it taking more than a day to put a post together??#even considering an 8 hour day. that person is making like $62/hr#mine
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When I was heartbroken that my yearly raise did not reflect the amount of work, heart, and passion I put into my job every day, my salaried manager asked, “Is it just about the money? Is that all that matters?”
(Never mind that her husband makes more than enough to support their lifestyle and whatever she makes is just play money)
I replied, “if my needs were met, I wouldn’t care so much. Maybe just my pride would hurt, but you KNOW I struggle to make ends meet. You know I can’t buy a house. I pay through the nose to rent but can’t afford to save even 3% for it. My credit is awful because I can’t pay the debts I was forced into. So yes, right now it’s about the money. It’s about how I give so much of myself here that I’m exhausted but in the end it doesn’t get me further financially.”
I’m passionate about my job because I get to help people. That’s what brings me to work every day. “Is it just about the money for you?”
It felt like a slap when I was already heartbroken.
Capitalism supporters can go fuck themselves.
Best comeback line ever.
#to be fair my manager does not directly influence the pay raise#she’s just the patsy who has to tell people their raise and calm them down when they’re mad#she gets in trouble if the employees go over her head to ask why#my market director is a slimy fuck#the benefits at this job are soooo good though that I can’t leave#no one has benefits like these#they’re better than the gov’t on like 90% of the offerings#and the pay rate is marginally better than what the surrounding area makes#still can’t afford to survive but it’s a step closer
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a smidge dystopian.
#feel like this every time i see jobs related to Influencer Marketing#not that fuckign . generic ass digital advertising is much better and thats the world i come from
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Did a personality test in an instagram ad for analyzing your job skills and weaknesses in order to gain more confidence or fix weaknesses.
Turns out I am:
37,5% owl 22,5 % dolphin 10% shark 30% whale
lol
but well that guy has at least an explanation text for the animal assignation which I can steal some bits for my motivation letter
#🦉#the fact i will maybeeeee apply to a job in a social media marketing coaching office is the most ironic part in this#i am so conflicted about this job but it looks doable if i pretend to be into influencer 8h per day#i mean thai actors prepared me for this the past years#having to deal with AI is the more annoying part of it
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Being the richest man in the cemetery doesn't matter to me. Going to bed at night saying we've done something wonderful... that's what matters to me.
Steve Jobs
#Steve Jobs#quotes#Quote Of The Day#คำคม#rich#poor#money#greed#influencer#Influencer marketing#motivation#inspiration#marketing#brand strategy#branding#advertising#scammers#scam#Thief#apple#iphone#ipad#ipod#mac#computer#technology
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