#im working on assets for the played campaign

[phyreunavailable]

I think when I have everything like, worked out, I might post the absolutely insane system I use for campaigns, like.

There is a reason I don't tag these posts dnd. This is held up by the fundamentals of bullshit and how much my brain can cook up and that's it.

Turning to the group of ppl who have played dnd and ppl who have never touched a ttrpg in their life: two of you will suffer greatly. It's the ones with experience.

My system basically priorities story and role play, then puzzles and exploration, then combat. I mostly cut out rests because like boo boring don't care. Combat? Much quicker, I hate numbers and don't want a turn to take 20 minutes. There's type advantages. I built a bloody type system.

I just reuse the same worldbuilding but in different spots. I made a silly Agency that works for literally every scenario and WILL be using them for such, thank you.

But yeah a lot of it is just me making a plotline and npcs, giving players their mission and telling them to make a character on call with me so we can live discuss what works, and based on that call and what type they choose I create their skills and abilities. They are always free to recommend things to me on how they see their character, and I take inspiration from there.

Like upcoming campaign? I gave them their roles beforehand since it's a shorter one and to keep it balanced. As I worked on the story, maps, and assets, they would hop on call and we would talk about their character. I put a human/hybrid (catgirl side of the chart) rule in due to the world they were playing in, and each player has found a way to work with that.

Currently the party is a lesbian swordswoman lizard-hybrid, a mage with a tree arm, an Irish man ready to throw hands, a nonbinary Healer that has an emo aesthetic and a giant hammer for their normal attacks, and a shark hybrid chef that throws pancakes and hot oil like Mr. Game and Watch.

Skills are balanced with cooldown rates instead of mana or whatever because I did not want to deal with that. The cooldown is how many turns you must go for before you get your ability back. You roll a d20 for everything, damage is predetermined so like it's just a crit/miss chance you roll for.

The 2 that have played dnd quite a bit hate this system. The 2 that play rpg games and have never touched a ttrpg think it makes perfect sense. I'm having fun. Everybody is stoked to start. Nobody really knows what to expect except for me, and I think that's beautiful.

[runningdoggames]

im really curious about one year later!! i just published a system agnostic mini game as well (beach day on psychhound) and it was a challenge figuring out how to get something to work in multiple long running systems. how are you balancing new mechanics vs it being usable in other systems?

This is a great question, thank you!! One Year Later is probably my least fleshed-out game on that list, partially for exactly the question you're asking - it's definitely tricky to build something that can slot easily in a bunch of diverse systems without a whole lot of tweaking.

My main approach has been keeping things pretty character-driven and cinematic and leaning away from anything too mechanical. This game is essentially a hack of Everest Pipkin's stellar World Ending Game - I could and should write a separate post about all the things I like about it, but it's essentially a set of many small games in which players set up and play out short scenes. Players go around the table and pick scenes they want to see until everyone is satisfied.

One Year Later will have a bunch of little games like this as well, which are essentially a series of scene-building prompts. Some of them are designed for silly tropey fun, like Train, Makeover, and B-Plot. Others will be emotionally heavier, like Seek Redemption and Dwell on Regret. Not all of these mini-games will be a good fit for all campaigns, but my hope is that I can provide enough variety that folks can pick and choose what feels right to them.

I think the biggest struggle I've had in terms of balancing mechanics is with what happens next - if the players for example build new connections or acquire an asset during this game, how will that be represented mechanically after the time skip? It's definitely still something I'm rotating in my head, but I'm leaning towards just writing a "Advice for GMs" section with some guidelines but ultimately leave it up to them. I might build out something a little more concrete though if it ends up feeling necessary! Btw, immediately downloaded Beach Day because it sounds awesome!

[expertdigitalsolution]

Maximizing the Influence of User-Generated Content in Marketing

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[fitjourneydaily]

The Power of Digital Marketing for Financial Freelancers: Building Networks and Boosting Success

Introduction: In today's digital era, the field of financial freelancing has become increasingly competitive. With the rise of remote work and the gig economy, freelancers need to leverage effective strategies to stand out from the crowd and secure profitable opportunities. This is where digital marketing steps in, empowering financial freelancers to enhance their visibility, build strong professional networks, and achieve long-term success. In this comprehensive guide, we will delve into the world of digital marketing for financial freelancers, exploring key strategies, tips, and tools to unlock your full potential in this dynamic industry. 1. The Fundamentals of Digital Marketing for Financial Freelancers In order to maximize your success as a financial freelancer, it's essential to understand the basics of digital marketing. From establishing an online presence through a professional website or a well-crafted LinkedIn profile to optimizing your content with relevant keywords, these foundational elements set the stage for your digital marketing efforts. 2. Creating Compelling Content that Engages and Converts Content marketing plays a crucial role in attracting clients and building a solid reputation in the financial freelancing industry. By creating relevant, high-quality content that addresses the pain points of your target audience, you establish yourself as a trusted authority. Incorporating SEO-friendly keywords in your content ensures that your website or profile ranks higher in search engine results, thereby increasing visibility and driving relevant traffic to your digital assets. 3. Leveraging Social Media to Expand Your Network Social media platforms have revolutionized how professionals connect, making them invaluable networking tools for financial freelancers. Establishing a strong presence on platforms like LinkedIn, Twitter, and Facebook enables you to showcase your expertise, engage with potential clients, and build a wide network of industry professionals and potential collaborators. Regularly sharing valuable content, participating in relevant online communities, and actively engaging with your audience can greatly boost your visibility and open new doors for freelance opportunities. 4. Harnessing the Power of Email Marketing Email marketing remains one of the most effective digital marketing strategies for financial freelancers. By consistently delivering valuable content to your audience's inbox, you can establish credibility and nurture relationships with potential clients. Building an email list through lead magnets, opt-ins, or gated content allows you to stay connected with your target audience, ensuring you are top of mind when they require financial freelance services. Effective email marketing campaigns serve as a powerful tool to generate leads, conversions, and repeat business. 5. Optimizing Your Digital Assets for Search Engines Search Engine Optimization (SEO) is pivotal in driving organic traffic to your digital assets such as your website or LinkedIn profile. By conducting comprehensive keyword research and incorporating those keywords naturally into your content, you increase the likelihood of search engine algorithms recognizing the relevance and quality of your digital assets. Optimizing title tags, meta descriptions, headers, and URLs also play a vital role in enhancing the visibility and searchability of your online presence. 6. Monitoring and Analyzing Your Digital Marketing Efforts To fine-tune your digital marketing strategies and measure their effectiveness, it is crucial to regularly monitor and analyze your efforts. Utilize tools like Google Analytics to gain insights into your website's performance, track the effectiveness of your social media campaigns, and monitor the engagement and conversion rates of your email marketing efforts. By analyzing this data, you can identify areas for improvement and refine your strategies to ensure optimal results. Conclusion: Digital marketing has become an indispensable tool for financial freelancers looking to thrive in a competitive landscape. By implementing effective strategies such as creating compelling content, leveraging social media, harnessing email marketing, optimizing your digital assets for search engines, and monitoring your outcomes, you can enhance your visibility, build a diverse network, and enjoy long-term success in the finance freelance industry. If you're interested in ways to Earn Money or exploring various methods to Earn Money, feel free to check out our website now! You can discover numerous opportunities to increase your income and learn how to make money efficiently. Don't miss the chance to explore exciting earning options on our platform. Read the full article

[journaloftomfooleryandjapery]

All the TOP 10 OF THE DECADE posts made me want to make one of my own, so here’s my 10 fave games this decade:

Yakuza 0  Shovel Knight  Nier Automata  Metal Gear Rising  Gunvolt Chronicles Luminous Avenger IX Final Fantasy XV   Scott pilgrim vs the world the game Undertale Persona 5  Doom

Danganronpa 2, New Vegas, Touhou Luna Nights, Katana Zero and Mario Odyssey all only barely missed out, and it was a tough decision not to include them. I loved the shit out of those games but thinking it through I decided they were just slightly less loved by me than the above.

Below the cut are some extended thoughts (of varying length) on the games included:

Just CTRL F if you wanna find a specific one

Yakuza 0

Every Yakuza game is delightful and this is definitely the best one, in my opinion. The Yakuza games appeal to me for a lot of reasons: the combat, the story, the variety of activities, the look of it all and the music. I feel like its a very unique game experience with its blend of weird in-depth side activities, serious crime drama, manly man masculine combat friendship melodrama, metal gear-esque convoluted conspiracies and a surprisingly compassionate view of the world it takes place in. 

The combat is what drew me in initially because it just feels good, the feedback of stomping on a dudes face in yakuza is delivered perfectly, and the attacks are brutal, hard and flashy. Its a very solid and satisfying combat system and in 0 its the best it has ever been. The ability to switch between 3 different and equally fun fighting styles on the fly really lets you mix things up and adapt your approach, every style feels fun and useful. If i had to pick a favorite it would be slugger, but its a tough choice, and they are all very viable and FUN.

Yakuza 0 also gets big points for having the best story in the series. The protagonists feel much more interesting in this era, the fights feel more earned in this game than others, the relationships are incredibly touching (I’m almost mad majima didnt stay with makoto) and the substories (and some parts of the main story) are the funniest they’ve ever been. Stuff like the quasi-stealth mission where you have to make sure women don’t see you buying a porn magazine for a child, and the extended scene of kiryu trying to guess the right business manners for a meeting had me laughing so much i was i was almost in physical pain.

The extensive business and host club substories get you tons of extra game content and are good enough to almost be there own game. The other games in the series have extended side activites of varying quality, but i think 0 had a rare case of all of these being, basically, perfect. The team obviously agrees since host club management came back repeatedly, but never as good as it was here.

Being set in the 80s elevates almost everything in the game because of the outfits, money flying out of every enemy you attack, the classic sega games you can play at the arcade (Outrun is so much fun and I’d have never have given it a proper go otherwise) and the disco minigame everyones made a meme out of (that music is so catchy).

As a final note this game has the best boss fights and music in the series, which is a very high standard to surpass when you look at the rest of the series. The dual final boss fights, the recurring boss for kiryu and almost every majima fight are highlights of the entire series for me. 

0 is going to end up being one of the few games I’ll never sell my copy of because i want it available for me to play forever, its a complete delight.

Shovel Knight

This game has been analysed to hell and back, so i wont have much original to say i suppose. Admittedly i did enjoy the first campaign but it didnt completely win me over, plague knights campaign and beyond was what really made this an all time greats for me. It’s one of very few games that gets the NES+SNES platforming appeal 100% right and essentially surpasses most games of the day, with almost perfect pacing, challenge and level design. IT helps that the whole world and story and look is charming as all hell. It’s an easy game to love and the more you play it the more that feels justified. Being PACKED with great content is also a plus. If you liked the first campaign you can just keep going through a set of campaigns about as good that only really rehash some level assets. I would say its one of the best 2D platformers ever for me, if not quite my true number 1.

ALSO JAKE KAUFMAN KNOCKS IT OUT THE PARK WITH THIS SOUNDTRACK

Since i have little else to add to the shovel knight discussion, here’s my ranking/thoughts on each campaign

Plague of shadows. BEST storyline, great levels with a really cool gameplay gimmick, the characters are all cute and the ending really makes me feel for him. both sorry for him at first and then a very real AAAAAAAWWWWWWWWW for LOVE

King of cards. king knight is just fun as hell to play as, he doesnt have that many tools but his movement is just crazy fun and i love the flair in all his animations. also has that rad final boss. joustus is ok i guess.

Shovel of hope. uuuuuuh what can i even say about this. its good, and the melancholy dream bits add a lot to the mood of the story. we’ve already analysed this campaign within an inch of its life i dont think i can say anything new. wish we could fight the battletoads on pc.

Specter of torment. still fun and i appreciate the tone change, but i didnt care as much for the characters and the mega man-esque level select doesnt suit shovel knight imo. specter knight has a lot of fun movement options though. mainly i just love GRINDING and the diagonal slash. i dont give a fuck about reize

Nier Automata

I feel a tiny bit ashamed i have so little to say about this considering it is one of the most emotional experiences i have ever had with a story. If i lsten to the final version of weight of the world i still cry just from remembering this game and how it made me feel. i think its one of the greatest narratives of the century but i can barely get across the appeal to anyone who hasnt already played it. its a story about hope, despair and the nature of the human race that never feels like its preachy or pretensious or taking on more than it can handle. it made me feel all kinds of emotions deeply and intensely, it genuinely made me burst into tears about 10 times, maybe more. even putting aside the ggrand narrative, theres so many cool character moments and bits of world building and visual eements and tragic little side stories that you would need a whole book to talk about them all while doing any real justice to them. i loved it so much that im paying £70 to see an orchestra do the soundtrack live. I want to hug and kiss 2b and 9s better. i just love it deeply and i find it hard to explain why it makes me feel that way, but its a dark beautiful and hopeful story where every moment feels earned. the despair of the story giving way to genuine hope with the rest of the world helping you fight for it is such an intensely emotional moment that you could never replicate outside of this kind of story and medium. how the fuck do i explain that to anyone that doesnt already get it. I’m glad this game exists

Metal Gear Rising 

Well, complete tone shift here. Platinum made a lot of great action games in the last decade that all dig into that same itch for DODGE SLOW MOTION BANG BANG BANG alongside great soundtracks, visuals and awesome set piece moments. Just intense, flashy, awesome combat. Picking a favorite of the decade was the hard part, because a platinum game had to be one of my faves of the decade. The closest was transformers, but mgr has a couple of things about it that put it above the rest of the platinum catalog for me.

The story actually works very well at still being metal gear while in the platinum formula, its about the cycle of violence and FINDING YOUR OWN PURPOSE and it works weirdly well. The strangest part is that it feels like a legitimate sequel to metal gear 4 tonally while still being the crazy action game it is

Raiden is just super fun to play as, while I’ll always miss the DODGE SLOWMO in a platinum game parry and zandatsu give a great flow to fights and there’s real exhilaration to parrying a hard chain of attacks and tearing out a bunch of enemies spines at once every time

raiden is also just  a fun protag, it truly allows me to embrace that kind of stereotypical edgy cool anime swordsman he embodies

BEST PLATINUM SOUNDTRACK DO NOT @ ME

Bosses just rule

one of the best final bosses ever, in my opinion? maybe that’s controversial, but armstrong gets an insane amount of characterization and pure PRESENCE out of such a small amount of screen time and the fact he feels like such a perfect rival to raiden so quickly is kind of nuts to me. within about half an hour you are ready for the ultimate final showdown with everything at stake, and then the gameplay 100% delivers on that with a fight that is challenging as hell and just feels climatic and intimidating. its a little thing, but having this dude just smack you around with his hands and almost no fighting skill after a game filled with crazy flippy cyborg ninjas makes him feel TOUGH and the way you finish him off? it just rocks, plain and simple. I don’t think i need to justify slices a massive dudes chest open and ripping out his giant still beating robot heart as the music climaxes and our cool edgy protag literally says WE’RE DONE HERE. truly, it has to be this way.

Gunvolt Chronicles Luminous Avenger IX 

For fast twitchy 2d platformers this barely beat out Katana Zero and Touhou Luna Nights, but i think its just a little better. The skill ceiling on this game is high as hell and once you really get to grips with it, its an experience you cant find anywhere else. its just satisfying as hell to be able to get through the point where you can ZOOM  through these levels by making use of copen’s dash and lock-on and weapons well enough. once you get good enough to get through a hole level without touching the ground, you just cant go back. I liked this enough to get an S rank on almost every level. this game just rules, man.

story, art and music are all great as well. but they pale in importance next to zippy jetpack zoom zoom fun time.

also great for having a cool twist that i genuinely did not see coming at all

Final Fantasy XV   

For context, my experience of FFXV was not the base game so i cannot personally address the concerns of the version at launch, which i hear from others was a total mess! The game has been updated and changed so much that it is probably almost unrecognizable aside from the absolute base aspects of it. The version i am talking about is, as far as we know, the “final” version released right before Episode Ardyn. There was of course an update after this, but it only added DLC compatibility and a few items, so it means very little in the grand scheme. I also played all of the dlc and watched all the periphery material to get the full, messy disjointed experience. it is also worth noting that the only other FF game i have played is the classic title Mario Hoops 3 on 3 Basketball. I feel it important to tell you this before getting into things so that you can have a full idea of the perspective i come at the game from.

This was chosen over Mario Odyssey and someone will probably kill me for that. I just think its a great emotional story that does a fantastic job of making you care for all the characters, and the world feels massive and full of cool stuff to see. It’s my favorite open world game and i love The Boys.  its not the kind of thing i usually play but i think it genuinely had a great story and its a very fun game to just explore and spend time in. ffxv truly understands the emotional bond between The Lads and it is fun to kill big monsters with your party

(they kinda ruin the last cutscene in english, in japanese he says I LOVE YOU GUYS and it makes me cry but in english he goes U GUYS ARE THE BEST which just isnt the same. a small nitpick though. a lot of this game made me cry regardless, its just great at creating an emotional bond)

I admire the insane level of ambition in the visuals and scope, and i bought every dlc for it because it was just that good. the ifrit boss fight and all the giant monsters are just amazingly epic in scale. the “found a cool rock” post is what i truly admire about this game summed up. 

all the ancillary material for the game is great and worth getting into, with the exception of the Comrades multiplayer expansion. Everything else adds depth to the story and the world without being entirely necessary for you to get through the story. the anime and the dlc all really feel worth getting into without being something you have to see to get The Full Experience

the giant monsters are cool

Scott Pilgrim vs the World: The Game

Being from 2010 this game only just makes it in, but it was my favorite beat em up this decade and a source of great nostalgia for me. It had a pretty big impact on music and art tastes in regards to games, and in retrospect this games existence was very much a dream team scenario. Paul Robertson is a great sprite artist who does a lot of good work, Anamanaguchi have gone on to become one of my favorite bands (another winter is still one of their best tracks imo) and at the time this came out i was obsessed with scott pilgrim. That plus the beat em up gameplay makes this kind of a perfect blending of a lot of my specific tastes. Playing this brings me back to the time in my school life that i played it very distinctly, a more comfortable time in my life for sure, and i think the game still stands up excellently. I hope that someday it will get a rerelease so others can enjoy it. I give this another play through every year or so, but i wish id gotten the dlc while it was still available

Doom

ITS VIOLENT ITS FAST ITS FUN ITS METAL

i like this game because of the intense adrenaline rush and violent catharsis it gives me, essentially a constant dopamine rush

fun game good

Undertale

I’m glad i got to this before the massive wave of spoilers and popularity came about. It’s a great story with some fun gameplay, and i think SANS UNDERTALE was one of the best boss fights this decade. Its a shame that for so many new players this experience is going to be ruined by spoilers

Persona 5 

Danganronpa 2 and fallout new vegas were close contenders for this last spot. I actually made a post about my thoughts on this game before https://journaloftomfooleryandjapery.tumblr.com/post/184341270554/nue-is-great-love-his-goofy-design-when-life-will but essentially 

Essentially, its got a great cast of characters, a cool slick look, great monster designs, a fun gameplay loop of collecting monsters and grinding stats while waiting for the next big event, and a surprisingly good story

No idea if royal is any good, but its on a pretty small list of games that i might actually take the time to replay

[frances-design-studio-502]

week 10 Check in:

Does your campaign communicate clearly your goal? i have a collage element and copy i think works, i need to reorganize how my assets are used for better organization

Do you need to iterate more, how much more? Yes, i need to rearrange my assets to figure out my layout design system I need to settle on typography i need to settle on my booklets layout

Plan for the next few days:

Mon: Poster completed Tues: booklet plan and one test layout

To do left: Poster 1, poster 2 booklet Bus ad Documentation

im behind and need to play catchup. This is the new plan poster and booklet this week. Bus ad and documentation start the next.

Blaze

[mysteriescomeinthrees]

EPISODE 3: We’re in the Upside-Down but I’m happy to be Here - Jinx

ok soooo I did not stick to my own plan but it's fine we're gonna be ok Ep 3: I Will Not Beg You to Play Well https://voca.ro/198BUGITWV41

I will die for jinx and jones

I was gonna record another video, but I currently look like a greasy sewer rat and Jarod has been asking me to make a confessional, so I decided to just write out my thoughts.  I think Jarod wants me to dive more into my thoughts regarding pirate’s counsel, so I will start with that.   From my experience, first boots are almost always the easy vote. It’s hard to really build enough trust with people to truly convince them to keep the more unknown person over a person they have SOME level of trust with. When it came to my crew, I was the obvious first vote out. This became especially abundantly clear when I heard that Roxy had already announced to the blue crew that I was fucked.  I already had the idol so I knew I had a safety net in place, but who wants to use their idol on the first vote??? I immediately tried bonding with people - especially those that I had some level of connection to. My first person I tried to connect with was Autumn.  We had a mutual with Jinx, so I thought we could potentially connect and work together. I know that everyone is connected to Jinx though, so I wasn’t sure how strong that mutual was.  We had a call, which I thought went really well. We bonded over law, and she seemed keen on working together. Besides Autumn, I didn’t feel like I was successfully making connections. I felt like I needed to make a change and that’s when I decided chaos is a ladder. I took a new approach from trying to have light hearted good conversations, to messaging everyone more aggressively about why Roxy said I was fucked. This is when I really started to bond with Cindi.  She didn’t know Roxy has said that, and felt a bit excluded from her trio and the crew I think. We really bonded and she shared that she had an extra vote and an idol, and I shared I had an idol. When I realized that the others were not going to be willing to flip, I realized I would need to use the idol, and I needed to figure out the best person to cut moving forward and how to do damage control for post tribal. I was worried about all the AllStar players, so knew that Caeb would be safe and I would take out one of them. I still hoped I could work with autumn in the future, and obviously loved Cindi, so I knew it was between Eve or Andrew. After learning about connections, I felt that Eve was the most connected, from Allstars and playing with Caeb, so I felt if they left, I would have the best chance of integrating myself. I also spoke the least with Eve, so it was a win win for me. Cindi also agreed, which was really important to me.  Andrew was feeding Cindi info and could prove an asset.  I did feel it was really important that everyone knew Eve was my target.  I made sure to campaign all day so people felt I was nervous and wouldn’t have an advantage, so the plan would work.  I also wanted people to not feel too betrayed after tribal, since they all knew I was pushing Eve. The next thing we needed to decide was whether or not Cindi voted with me or not. I didn’t care, since I was playing the idol. In the end, Cindi opted to vote against me to try to keep the relationship with Andrew. I think they still think im on an island by myself, when Cindi and I are extremely tight now. Moving forward, I honestly don’t know if I’ve gained much more social capital on my crew. I think im ~okay~ with everyone, but I think im still at the bottom. But, I have an extra vote that Cindi gave me, so I have some level of security going forward. I really hope our two trios work together going forward. Luckily I’m good at challenges.  We have won the past two challenges so have some level of safety.  My goal for the rest of the game is for my trio and Cindi’s trio to make merge, and then we can really do some damage.  I know Kai and Bohdi also have bonded well.  Hopefully we just keep winning and I get a good swap scenario. I’m guessing we swap to two tribes at 14.  I still feel like an underdog, but with a certain level of tenacity, anything is possible.

My tribe is going to its first tribal and I am terrified. I have no clue what to expect or how this will go. I trust in jinx and henry that the vote is on Pippa, its sad but I need to stay. My two trio members are not going to perish in vain so I will slay anyone who stands in my way. 

Thankfully we're safe but you still gotta worry about your trio members ur never free from the anxiety

Hello, this is a mandatory confessional. Im currently getting my tarot for the game being read by Jinx and whew its a lot for me right now. Im really intruiged by all this and i feel like its so deep and impactful but right now im feeling a tad overwhelmed. Right now all signs are pointing to me to me breaking the chains of my past and make top 9, but also maybe get out immidiatly at 9. According to the cards the biggest obstacle in my path to success is me and im gonna really take that to heart this game

Sappho going to council… DISGUSTING!! Basically I’m the vote but Andrew got a power to let me leave council and be safe ❤️ So I shall be using that !! Jinx and I had a good talk and I’m hoping we are okay bc I genuinely wanna work with them. BUTTT jinx is a legend I am constantly weary of. So I shall see y’all in round 4 but will I survive past that?? I smell a swap 

It was pretty gutting seeing Kai able to go to the bay instead of Jordan, who actually campaigned to keep her. Hell, I thought I also had a decent relationship with her after encouraging her to attempt the puzzle. Hopefully Kai actually found a disadvantage like he said, but there’s no way to tell because it “won’t be revealed until its applicable.” Never in my LIFE have I seen a disadvantage worded like that. Something to keep an eye on. Coulee was unfortunately voted out by our team last round and I think it was a squandered opportunity to take out a power player. With one of the most egregious mistakes I have ever seen in an ORG, Coulee being voted out makes sense in terms of keeping the team strong. I really think there’s other reasons though. Bodhi and Mo shutting down the chance to take out someone as skilled at the game as Kai is a little concerning. I have to assume that Mo and Bodhi are at least closer to Kai than they are to Jordan and I. Bodhi specifically I’m skeptical of after they told me there were no other names tossed around…when Jordan definitely had a convo with him about voting Kai. I really trusted Bodhi before this but now I have to be cautious around them to. Also, I had a short conversation with Mo about potentially switching the vote up. I didn’t outright say it, just hinted at it by saying “maybe we should stick to how el farto voted.” I was hoping that reminding them that Caeleb has technically already voted against 101 would get them to consider switching their vote but they didn’t bite. Maybe I should have done more here, but I would be risking myself becoming the next target on this team. I’m thrilled we won the letter number challenge because things aren’t looking good for me on my team. Joyita going to council would have meant Jordan or I probably going home. Unfortunately though, we found out pippa is getting votes which isn’t much better! We do have our safety without power advantage, so Pippa isn’t actually going home, but we did have to figure out who we’re telling. Jordan was nice enough to tip me off about her getting votes after I asked, so I decided to tell him about Pippa’s power. I think him telling Jinx this information would allow them to stay in control of the vote and further solidifies our two trios working together. Though in the moment on call with Jordan, I’m not sure I was delivering it with the most conviction. I’ve never been in a situation quite like this before and I think he noticed I was wavering about telling him or not. Is he gonna put it together that I found this item under his nose and didn’t tell him, or is he even going to care. IDK!! My wheels were turning and though I was a little clumsy with my words, I told him about the advantage so he could tip off Jinx. I followed it up with reassuring him that it was in our best interests for our two teams to work together and that he was my number one. I’m definitely going to have to do some damage control because he’s going to realize I held back information from him, but I think I was still able to get across that keeping him and his trio safe are my top priority. Can’t wait to see how that goes :’)

Also this game makes me tire. Or maybe I need to eat more vegetables. Who knows.

kickflipped

IVE BEEN UNPACKING ALL DAY AHHHHH

I’ve been looking for my cat so I can’t like do a conf love you hosts 

So me jinx and Jabari are going strong! Just talked to jinx today I feel so tight with her we’re like inseparable. I’m sitting between three trios: Kai Sarah me Bodhi Cindi me Jinx Jabari me All of whom I don’t want to betray sooo it’s gonna be tough. I’ll probably end up being loyal to Kai and Sarah, as both the other duos want to work with my trio. So yeah! We originally wanted Roxy out for this tribal and she had told me she was coming after Sarah and Bodhi to my face and I was like 😳 girl you know I’m working with them at least lie. But uhm it’s become abundantly clear that Pippa is not pulling her weight in challenges so that was the move. However right before tribal we caught wind of Pippa advantage where she could leave tribal and be safe, but lose her vote. We decide to pivot the vote to Jones: and she goes home. However jinx told Roxy to vote for me 🙄 whatever. Uhm I’m not mad but it’s still like something to think about. But yeah! So Jones goes home, and I move on to the next cycle :>

https://www.twitch.tv/videos/1128476152

[patriotsnet]

Are Republicans Trying To Cut Social Security

New Post has been published on https://www.patriotsnet.com/are-republicans-trying-to-cut-social-security/

Are Republicans Trying To Cut Social Security

The Republican Record On Social Security

Huff Post Reporter: Biden’s documented history of trying to cut social security

1935: Almost all Republicans in Congress oppose the creation of Social Security.

1939: 75 percent of Republicans in Senate try to kill legislation providing Social Security benefits to dependents and survivors as well as retired workers.

1950: 79 percent of House and 89 percent of Senate Republicans vote against disability insurance to defeat it.

1956: 86 percent of Republicans in Senate oppose disability insurance; program approved nonetheless.

1964: Republican presidential candidate Barry Goldwater and future president Ronald Reagan both suggest that Social Security be made voluntary.

1965: 93 percent of Republicans in House and 62 percent in Senate vote to kill Medicare.

1977: 58 percent of Senate votes against amendment to provide semiannual increases.

1977: 88 percent of Republicans in House and 63 percent in Senate vote against an increase in Social Security payroll tax needed to keep the system solvent.

1981: President Reagan proposes $35 billion in Social Security cuts over the next 5 years. The cuts would have included the elimination of student benefits, lump-sum death benefits, and a retroactive elimination of the $122 minimum benefit for three million recipients.

1981: Reagan administration begins a wholesale review of the Social Security Disability rolls, resulting in over 560,000 eligibility investigations in 1982 360,000 more than the year before. Ultimately, at least 106,000 families were removed from the rolls.

Republicans Aren’t Going To Take Away Social Security

Without beating around the bush, the Republican Party is often associated as being the party of the well-to-do — and the rich typically aren’t reliant in any way on Social Security income. There’s, therefore, been a long-running belief that Republicans would aim to do away with Social Security sometime in the future. This is nothing more than another in a long line of pervasive Social Security myths.

Both Democrat and Republican lawmakers on Capitol Hill have an understanding of the importance that Social Security plays in keeping some 22 million people currently receiving benefits above the federal poverty line. Though both parties may have suggested tweaking how revenue is generated for the program, neither party would remove or replace any of the three funding sources: the payroll tax on earned income, the taxation of benefits, and interest income on the program’s asset reserves.

In other words, no Republican is going to advocate scraping Social Security. And even if they did, the idea would have no chance of gaining traction in Congress.

The Average Retired Worker Benefit Could Be Cut By More Than $4300 In Less Than 15 Years

The good news, if there’s a silver lining to pull out of this mess for seniors and future retirees, is that Social Security won’t be bankrupt, even if Congress fails to act. Two of Social Security’s three sources of funding — the 12.4% payroll tax on earned income and the taxation of benefits — are recurring sources of revenue. As long as the American public continues to work, money will be flowing into the Social Security program for disbursement to eligible beneficiaries.

On the other hand, no money left in asset reserves would mean that the existing payout schedule, inclusive of cost-of-living adjustments, would no longer be sustainable. Translation: Benefit cuts would be necessary to maintain Social Security’s solvency for decades to come.

According to the latest Trustees report, the Old-Age and Survivors Insurance Trust would only be able to pay 76% of scheduled benefits once its coffers are cleaned out. Put another way, it means retired workers and survivors could face an across-the-board benefit cut of 24% by 2035.

Now, think about this for a moment. In May 2020, the Social Security Administration published data showing that the average retired worker was bringing home $1,512.63 a month. That’s $18,151.56 a year for the typical retiree. A 24% benefit cut would, in May 2020 dollars, equate to a benefit cut of $4,356 a year. That’s terrifying when you consider that 62% of retired workers rely on their monthly payout to account for at least half of their income.

Don’t Miss: Democrats More Educated Than Republicans

The Average Retired Worker Could Be Taking Home A Lot Less From Social Security In 15 Years

This has been a challenging year in so many respects for the American public. The COVID-19 pandemic has completely changed the way we interact with one another, and its displaced more than 20 million workers. If youre an investor, you were also taken on a wild ride, with the stock market packing about 10 years worth of volatility into a period of four months. And dont even get me started about the murder hornets.

But one of the few solaces working Americans have always been able to take is the idea that, if they earn 40 lifetime work credits, a Social Security benefit will be waiting for them when they retire.

The Social Security program has navigated through 13 recessions prior to the COVID-19 pandemic. Despite some obviously grim outlooks during those previous recessions, youll note that Social Security is still here, and its been paying continuous retired-worker benefits for more than 80 years. This is why its often referred to as Americas most successful social program.

But just because its been a historically successful program doesnt mean its necessarily in great shape to service future generations of retirees.

What You Should Know About The Gop And Social Security

Who’s to blame for this mess? Well, some Americans would point their fingers specifically at Republicans in Congress. While they absolutely do take some of the blame, the inaction by Republicans and Democrats on Capitol Hill makes them equally culpable in exacerbating Social Security’s problems.

When it comes to Republicans and Social Security, here are the four things you absolutely need to know.

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With A Potential Debt Ceiling Increase Afoot Liberals Brace For Obama To Once Again Push For Social Security Cuts

Paul Ryans Wednesday Wall Street Journalop-ed was perhaps the starkest sign of a striking shift: a government shutdown and debt ceiling showdown pitched by Tea Party members to be about blocking Obamacare is being framed by GOP leaders as a push towards entitlement reform. In Wednesday interviews, leaders of liberal groups commended the presidents consistent insistence on not offering new budget concessions in exchange for reopening the government or averting debt default. But they pledged an all-out effort to defeat Social Security or Medicare cuts if Obama offers them once again after the default threat is delayed. GOP leaders push for a six-week debt ceiling increase suggests that moment could come very soon.

Charles Chamberlain, who directs the Dean campaign offshoot Democracy For America, told Salon that it would be a huge mistake for Obama to once again push the Social Security cut called chained CPI, and the president would face a gigantic amount of opposition from progressives nationwide if he did. Still, said Chamberlain, he put her on the table once before. I dont think hes going to take it off.

Meanwhile, the presidents support appears to have tempered opposition to Social Security cuts within the Democratic Caucus. A work-in-progress whip count from Social Security Works so far counts a dozen Democrats in the Senate and 46 in the House whose statements suggest they would oppose any deal including chained CPI .

They Haven’t Taken A Dime From The Social Security Program That Isn’t Accounted For

Another misconception is that the Republican Party stole money from the Social Security Trust and used it to fund wars. More specifically, Ronald Reagan, George H.W. Bush, and George W. Bush have come under intense scrutiny for borrowing from Social Security and “not putting the money back.”

However, the truth of the matter is that Congress has been able to “borrow” Social Security’s excess cash for five decades, and it’s happened under every single president over that stretch. In fact, the Social Security Administration is required by law to purchase special-issue bonds and certificates of indebtedness with this excess cash. Please note the emphasis on “required by law” that I’ve added above. The federal government isn’t simply going to sit on this excess cash it borrows from Social Security. It’s spending this cash on various line items, which may be wars and the defense budget, as well as education, healthcare, and pretty much any other expenditure you can think of.

This setup is actually a win-win for both parties. The federal government has a relatively liquid source of borrowing with the Social Security Trust, and the Trust is able to generate significant annual income from the interest it earns on its loans. Last year, $85.1 billion of the $996.6 billion that was generated by the program came from interest income.

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Trump Keeps Proposing Entitlement Cuts And Then Denying That He Did So

In 2015 and 16, Trump differentiated himself from the rest of the Republican presidential hopefuls by campaigning on a vow to not cut entitlements.

Im not going to cut Social Security like every other Republican and Im not going to cut Medicare or Medicaid, Trump told the Daily Signal, a conservative publication affiliated with the Heritage Foundation, in 2015.

As his budget proposals indicate, this promise was an empty one. Trump, however, seems to realize that cutting entitlements is a political loser for him, and as a result has continued to make assertions about preserving them that are at odds with reality.

All Republicans support people with pre-existing conditions, and if they dont, they will after I speak to them. I am in total support. Also, Democrats will destroy your Medicare, and I will keep it healthy and well!

Donald J. Trump

Last month, however, Trump seemed to have a moment of radical honesty when he told CNBC during an interview conducted in Davos that at some point entitlement cuts will be on the table.

CNBC: Will entitlements ever be on your plate ?TRUMP: “At some point they will be”CNBC: But you said you wouldn’t do that in the pastTRUMP: “We also have assets that we never had”

Aaron Rupar

Those comments created a negative stir, so the very next day Trump tried to walk them back.

Democrats are going to destroy your Social Security. I have totally left it alone, as promised, and will save it!

Donald J. Trump

Democrats Have Already Signaled Trumps Budget Is Going Nowhere

Trump Vows To Protect Social Security, Medicare & Medicaid

While Trump tries to have it both ways by proposing entitlement cuts while claiming hes not really doing that, Treasury Department spokesperson Monica Crowley was somewhat more straightforward during a Monday morning appearance on Fox Business.

Asked by host Stuart Varney if she agrees that the new budget hits the safety net, Crowley said the president understands that Washingtons habit of out of control spending without consequence has to be stopped.

Treasury Secretary Assistant Sec. Monica Crowley defends cuts to entitlements in Trumps new 2021 budget proposal: The president also understands that Washingtons habit of out of control spending without consequence has to be stopped.

Aaron Rupar

But for Trump, not all spending is bad. While his budget cuts non-defense spending by 5 percent, he actually slates defense spending for an increase to $740.5 billion for fiscal year 2021.

Budget proposals are just that proposals. And while Trump insists that Republicans are the ones trying to save entitlements from destruction, the irony is that the truth is exactly the opposite: Entitlement cuts are dead on arrival as long as Democrats control a chamber of Congress.

Related

House Budget Committee Chair John Yarmuth alluded to this reality in a statement he released on Sunday blasting Trump for proposing deep cuts to critical programs that help American families.

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Is The Gop Really Trying To Do Away With Social Security

Social Security is unquestionably the nation’s most important social program, with more than three out of five current retired workers leaning on it to account for at least half of their monthly income. Yet, this crucial program is on shaky ground, with the latest annual report from the Social Security Board of Trustees painting a grim intermediate- and long-term picture for the program.

According to the report, Social Security is facing an inflection point this year. For the first time since 1982, aggregate expenditures, which almost entirely includes benefits, but also takes into account administrative expenses and Railroad Retirement exchange contributions, will exceed revenue generated. Although the net cash outflow is only estimated at $1.7 billion, which is relative peanuts when compared to the $2.89 trillion currently in asset reserves, it’s a conclusive sign that the existing payout schedule isn’t sustainable.

Things begin to get really dicey in 2020 and beyond. Beginning at the turn of the decade, ongoing demographic shifts are expected to cause the net cash outflow to balloon. By 2034, following 16 years of outflows, the $2.89 trillion in excess cash is expected to be completely gone. Should this happen, Social Security would survive, but payouts to then-current and future retirees could be cut by up to 21%. That’s not a pleasant forecast given the noted reliance of seniors on the program.

Meet The New Gop Plan To End Medicare Same As The Old Gop Plan To End Medicare

We here in the Democratic Whip Press shop will give Republicans credit for their transparency. They are not even trying to hide the fact that their Cut, Cap and End Medicare bill would end the programs guarantee.

Republican Study Committee Chairman Jim Jordan said yesterday the plan basically mirrors the budget proposal that the House passed this year.

That would be the same Republican budget proposal that ends the Medicare guarantee and more than doubles heath care costs for seniors, all while preserving tax breaks for the wealthy.

And the Republican Cut, Cap and End Medicare plan is no different.

But dont just take our word for it. According to theCenter on Budget and Policy Priorities, the measure:

stands out as one of the most ideologically extreme pieces of major budget legislation to come before Congress in years, if not decades.

The legislation would inexorably subject Social Security and Medicare to deep reductions.

In addition, the extreme and draconian Republican proposal would reverse decades of precedent that exempt cuts to basic services for the most vulnerable among us. More from the CBPP:

Since the Gramm-Rudman-Hollings law of 1985, all such laws have exempted the core basic assistance programs for the poorest Americans from such across-the-board cuts. Cut, Cap, and Balance, by contrast, specifically subjects all such programs to across-the-board cuts if its spending caps would be exceeded.

Recommended Reading: Did Any Republicans Own Slaves In 1860

Republicans Will Cut Social Security And Medicare After Tax Plan Passes Says Marco Rubio

Update | Florida Senator Marco Rubio admits that the Republican tax cut plan, which benefits corporations and the wealthy, will require cuts to Social Security and Medicare to pay for it.

To address the federal deficit, which will grow by at least $1 trillion if the tax plan passes, Congress will need to cut entitlement programs such as Social Security, Rubio told reporters this week. Advocates for the elderly and the poor have warned that entitlement programs would be on the chopping block, but this is the first time a prominent Republican has backed their claims.

Expect all the guests on the Sunday shows to be Republicans explaining how they now have no choice but to slash Social Security & Medicare because the deficit has suddenly and mysteriously gotten much worse.

Bruce “Snarking and Barking” Bartlett

“You have got to generate economic growth because growth generates revenue,” Rubio said at a Politico conference. “But you also have to bring spending under control. And not discretionary spending. That isn’t the driver of our debt. The driver of our debt is the structure of Social Security and Medicare for future beneficiaries.”

Rubio’s talk of structural change is vague but will likely include changing the rate and age of Social Security and Medicare payouts.

So where does that money come from?

Senate Finance Committee Chair Orrin Hatch said Thursday that “liberal programs” for the poor were wasting Americans’ money.

The Political Outlook For Social Security Reforms

But the Biden administration and its Congressional allies are instead focused on threading the political needle for an ambitious $3.5 trillion infrastructure spending package, while also dealing with the fallout from the chaotic withdrawal from Afghanistan.

Leading Republican legislators have called for so-called entitlement reform , but that’s a tough sell in the current ;Democratically controlled Congress.

“Does the report mean the timetable argues for real concrete action on Social Security? Probably not. Will it revive the rhetoric that the sky is falling? Sure,” says Robert Blancato, national coordinator of the Elder Justice Coalition advocacy group, president of Matz Blancato and Associates and a 2016 Next Avenue Influencer in Aging.

The issue over how best to restore financial solvency to Social Security isn’t going away. That’s because the program is fundamental to the economic security of retired Americans. Social Security currently pays benefits to 49 million retired workers and dependents of retired workers .

However, the tenor of the longer-term solvency discussion has significantly changed in recent years.

To be sure, a number of leading Republicans still want to cut Social Security retirement benefits to reduce the impending shortfall. Their latest maneuver is what’s known as The TRUST Act, sponsored by Utah Sen. Mitt Romney.

Read Also: Did Any Republicans Vote To Impeach Trump

Democrats Urged To Reject Latest Gop Attempt To Hold Social Security ‘hostage’

Republican Sen. Lindsey Graham on Wednesday said he would be willing to vote to raise the federal debt ceiling in exchange for a policy that could result in cuts to Social Security and Medicare, a proposed trade-off that progressive advocacy groups implored Democrats to reject.

“Fortunately, Democrats can protect Social Security and Medicare by raising the debt ceiling in the forthcoming reconciliation package.”Alex Lawson, Social Security Works

With members of Congress staring down an to increase the debt limitthe amount of money the federal government is legally permitted to borrow to meet its financial obligationsGraham toldBloomberg that he could bring himself to vote yes on a debt ceiling hike if Democrats agree to legislation establishing commissions tasked with crafting Social Security and Medicare “reforms.”

But Social Security Works, a progressive advocacy organization, was quick to warn that Graham’s offer is a thinly veiled trap.

“Lindsey Graham and his fellow Republicans will stop at nothing to cut the American people’s earned Social Security and Medicare benefits,” Alex Lawson, executive director of Social Security Works, said in a statement. “Graham has now telegraphed his party’s intention to demand a commission to cut Social Security and Medicare as the price for raising the debt ceiling.”

Social Security Works and other groups warned at the time that the proposal was nothing more than “a plot to gut Social Security behind closed doors.”

[remelitalia]

Why SaaS Brand Advocacy is More Important than Ever in 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy.

2021 SaaS Trends that Affect Brand Advocacy

For starters, consider the overwhelming push toward personalization.

According to a Forbes article, 71% of consumers “feel frustrated when a shopping experience is impersonal.” 74% are displeased with websites that aren’t personalized.

This signals the need for SaaS brands to segment their content assets and interfaces to hone in on messages that speak directly to specific customers. Personalization will continue to be expected in the years to come, and brands will have to figure out how to deliver it.

In the SaaS industry, where every interaction is ideally tracked, the opportunities for personalization are enormous.

Changes to Facebook’s algorithm a few years ago have also caused organic reach for pages to remain in decline, though you may still be able to find some success in organic if you get creative.

There’s also the rise of automation to think about.

New and existing SaaS companies are investing heavily in AI and machine learning to reduce churn and win more new customers simultaneously. From services that provide A/B testing to conversational bots that capture leads on-site, brands are rapidly experimenting with new ways to optimize their content.

Why Brand Advocacy is Such a Big Deal for SaaS

Simply put, your content marketing strategy is at the core of your capacity to adapt as a SaaS brand. Beyond the basic benefits of driving traffic and raising brand awareness, an effective content strategy is essential to consistently nurture and onboard leads.

Conventional wisdom says that we should shell out piles of money for paid media or sponsoring influencer posts to grab people’s attention. However, is this sort of “pay-to-play” strategy really the best way to go?

In an era where social proof is such a powerful currency for marketers, it’s more important than ever for SaaS marketers to seek out brand advocates wherever they possibly can.

Who could possibly be better brand advocates than your own customers and employees? These people are already emotionally invested in your product’s success, and they know your brand better than anyone else.

Encouraging your own network to promote your content and product from their personal social accounts is a potential game-changer for SaaS brands. Rather than spend the resources to chase paid outlets and influencers, brands should focus on advocacy, which can produce better results in a shorter amount of time.

“By creating a product that solved a problem that a lot of people faced, it meant there were already millions of people looking for us when we launched,” Canva CEO Melanie Perkins told Forbes, “so when they found us, they told their colleagues, friends and families.”

Here are some of the biggest benefits associated with brand advocacy, along with some ways that SaaS marketers can get started with realizing them.

1. Overcome Content Overload

In an era where people are on their phones nearly 4 hours or more per day, your customers obviously have a lot to sift through.

While the concept of “quality content” might be cliché at this point, consider how a higher volume of shares highlights a piece of content as buzzworthy. This is social proof at its best.

Content shares and product recommendations work because people trust peers and thought leaders more than they trust brands and institutions.

Bear in mind that employees who serve as active advocates on social media can quickly emerge as influencers on your behalf. Indeed, transforming your own employees into thought leaders is a desirable byproduct of brand advocacy.

2. Expand Your Organic Reach through Brand Advocacy

No matter how you slice it, competition in the SaaS space is fierce.

Considering that there are approximately 8,000 brands in the martech space alone, SaaS companies must fight tooth and nail for the attention of potential customers.

Think of advocacy as a sort of numbers game. The more people promoting your content, paid or otherwise, the more likely you are to break through the noise and reach the people who need your product most.

When you encourage employees to regularly promote your content with their own social media audiences, you essentially amass a small army of promoters you can call on time and time again. Through social brand advocacy, you exponentially increase your social reach and potential to be seen by leads.

Keep in mind – in many cases, all it takes is for the right person to see a link and opt-in for a free trial to pave the way to the sale.

TOPO CEO Scott Albro notes that the smaller the company your prospect works for, the more likely he or she will be to stick with your product once the trial period expires:

“SaaS buyers won’t engage in more than one trial. Our data shows that this is particularly true in the small and medium size business market where buyers tend to comparison-shop less. You need to make sure that buyers find your trial first. You also need to make sure that you don’t squander that opportunity when you get it.”

3. Engage Your Employees to Help Grow Brand Awareness

Perhaps one of the most overlooked aspects of encouraging brand advocates among employees is the actual task of asking them to do so.

While most workers would be glad to promote your content, keep in mind that brands should treat advocacy like any other sort of campaign. That means having a defined strategy and measuring performance.

However, SaaS teams often have highly specialized skill sets. You can’t expect everyone to be a seasoned content marketer and social seller, too.

Instead of having employees post content haphazardly, consider some of the tools out there that help streamline the process of internal brand advocacy. You can also help them with the content of their post.

One such tool is Smarp, which aggregates company news and industry-relevant content to categorized feeds. Team members can pick up the content that speaks to them most and schedule posts for their own profiles with just a few clicks.

This cuts down on potential wastes of time on social media and streamlines the process of sharing new content amongst your workers.

Features such as gamification signal the most active advocates within any given company, providing additional incentives for employees to become eager advocates. In addition to content aggregation, Smarp provides analytics on both a company-wide and personal level to identify top advocates.

This type of system works because it makes employees from all departments into partners in your SaaS product’s exponential sales growth success, a process which Roketto Co-founder Ulf Lonegren compares to the growth of a tree that spawns more trees:

“Make your employees proud of the work they do, make them feel like an important part of the process by reminding them how the software provides value and informing them of the successes, listen to their ideas, and provide a sales chart in the engine room that tracks the progress. Set sales goals and provide rewards for reaching those goals. Provide incentives for team members to make sales. In this world of mass marketing, word of mouth often provides the authenticity that buyers want when seeking a product, so remember that every member of your team could be that one oak tree, and from one tree many nuts can fall.”

4. Supercharge Your Social Selling

SaaS customers are heavily influenced by what they see on social media when it comes time to make purchases.

This rings true in terms of how often they see content and the sharers of that content. If social posts from sales pros, marketers, and brands themselves are deemed less worthy of people’s attention than social posts from peers and laymen, then your prospects are more likely to respond favorably to content shared by a high volume of people.

Research from Sana, published in 2018, indicates that social media is the number two driver of digital sales in the B2B sector, ranking just behind onsite buying. This is how the brand advocacy strategy can really boost your sales. The more people who share your content across social channels, the more customers you attract to your business.

According to LinkedIn, 87% of social customers have a favorable view of products that were introduced to them through their own network. By promoting products via employees, you have access to personal networks that you might not otherwise reach exclusively through a brand channel.

Last year, B2B buyers looked at 13 content pieces before selecting a vendor. Similarly, 61% of customers have made a purchase based on a recommendation from a blog.

A greater number of brand advocates translates into more brand equity in the minds of potential customers, which makes it easier for sales reps to build relationships on social channels and to close more deals in shorter sales cycles.

This is fortunate, as sales cycles need as much shortening as they can get, in order to remain scalable. The Bridge Group’s Matt Bertuzzi notes that the total contract value for a SaaS conversion correlates with the number of days it takes sales reps to seal the deal. According to his firm’s data, B2B SaaS sales cycles can last anywhere from five weeks to five months.

Dennis Koutoudis from LinkedIn SuperPowers told SalesHacker that he sees prospecting on social media, especially on LinkedIn, being the key SaaS sales opportunities:

“I predict that the usage of LinkedIn Sales Navigator by Sales Teams will increase considerably, enabling them both to zero in on their target prospects with extreme precision and also to delve deeper into Social Selling. The key here is to focus on providing value, build trust and develop solid professional relationships with target prospects that will ultimately improve sales figures. Great emphasis will also be placed on the way we present ourselves as Sales Professionals on the LinkedIn platform since with such fierce competition, now more than ever, we need to not only stand out in our professional field but also to engage in actions that will significantly increase our visibility on the LinkedIn platform.”

Prospecting platforms are major game-changers in this regard. Social selling teams can use them to scale operations, thanks to smart libraries of content assets that reps can append to posts on the fly, as well as sophisticated contact intelligence data that can be used for qualifying leads mid-discussion and enriching CRM entries.

5. Keep Your Content Budget Under Control

According to the Content Marketing Institute, 46% of brands spent less than $1000,000 on digital marketing budget in 2020. Given the emphasis on automation and other tools that could potentially cut into any given SaaS company’s budget, a leaner content marketing strategy just plain makes sense.

When your employees and customers are doing the legwork of promoting your brand, you cut out any sort of middleman when it comes to promotion. While there might be a time and place for paid media or influencers, SaaS brands should focus on an organic promotion strategy that keeps costs down.

Encouraging brand advocacy costs next to nothing compared to paid media. Additionally, popping up more and more via social media could actually score you earned media mentions as an added bonus.

Rather than paying for promotion and distribution, creating your own advocates represents a more financially sensible strategy.

Conclusion

As competition continues to emerge in the SaaS space, having voices on deck to promote your content becomes a critical piece of standing out from the crowd.

Not only does advocacy keep content marketing costs down, but allows SaaS brands to seamlessly signal their authority. Rather than pay for that same credibility, why not generate it yourself?

While marketing strategies at large never stay the same for long, brand advocacy is here to stay. If you want help growing your brand awareness or with any other content marketing needs, let us know!

The post Why SaaS Brand Advocacy is More Important than Ever in 2021 appeared first on Neil Patel.

Original content source: https://neilpatel.com/blog/saas-brand-advocacy/ via https://neilpatel.com

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[ts-akhmim]

Episode 6 | “His best Amanda Kimmel "Go girl, give us nothing!" impersonation” - Liam

https://drive.google.com/file/d/1ryrU-tXQbMyAa2Sl_GFiJb61i6qUNY-x/view?usp=sharing

aj went home??!?!?! hello!? JAKE SURVIVED SO THERE IS A GOD

Who feels like shit? Meeeeeeeeeeeeeeeeeeeeeeeeeeeeeee. And now I remember why I feuded with Jakey... he literally did what ever he wanted. Which is very inconvenient for the rest of us. I know he put my name down. Granted 3 minutes ago I was sure it was Dan but after briefly snapping at him I put it together. Dan, 7:21 PM Seriously I’m not mad about it ahha I can see how my words were taken. And then I definitely said this afternoon we hadn’t talked and that was why I thought you would be the vote on my end Yeah you were a target before AJ started throwing my name out. I own up to that 100% So now it's time to play voting detective... yaayyyyyyyyyyyy (em llik) This entire vote started off with Jakey and Dan. Dan claims that he didn't bring my name up, but it would be an ass pull for Jakey to come to me with Dan wanting me dead immediately after the immunity challenge and then suddenly manifest it. Jakey immediately comes to me and I immediately come to the Dumb Betches (tm). I want Dan out but it's just not realistic as the other side isn't as comfortable playing with a pure beauty team. Next day we form the Thots R Us alliance and Jakey and Scott plead their case for AJ to leave and we, like idiots, go for it. Dan continues to campaign for me. Devon gets into the mix at some point and tells Dan that AJ is voting for him. Dan changes his vote. Now according to Augusto around this point, Jakey mentioned the possibility of having an extra vote before completely shutting it down. Claiming it to be "unnecessary". I think this sparked the idea to tell AJ about the vote under the guise of "golly gee I don't wanna vote for Dan because honor and stuff so I'm voting for you". I assume it's around then he wrote my name down. Like a bitch. Sorry I'm trying to be less hateful and aggressive but man it's harrdddddddd. My guess is that he wanted a beauty out no matter what and figured he'd have better luck convincing the others to vote for me in a situation where an idol is played. He probably also wanted me and Dan to turn further against each other. Unfortunately for him, I spent all of my impulse control that day on not chewing Dan's head off and I snapped immediately afterwords and so some things were cleared up. It has to be Jakey not just because of all the things lining up and not just because it is in his character but I genuinely can't imagine anyone else doing so. - AJ and Amir are loyal hoes. Plus if one of them did something that absurd, it wouldn't exactly benefit them. It puts strain between our relationships with the other players and honestly I don't know why they'd waste a vote on me when if an idol is played they risk losing a beauty majority. - Devon doesn't seem like he would make any waves and seems to have taken a liking to me. Granted I'm less sure about him then the others but he did put most of the work in convincing Dan not to put my name down. Plus he doesn't seem to have anticipated AJ having an idol. - Scott, to do something like this would have been risky. I'm his primary connection to the beauty alliance, if AJ were to play an idol he would have risked losing an asset. - I truly think Dan isn't lying to me because he genuinely believed if he didn't vote for AJ he'd be fucked. He wasn't comfortable with where the votes lied, to throw a vote towards me would have been pretty dumb and insanely reckless. Jakey is the only person I can think of who would go out so out of his way for something like this. Chaos is more or less his calling card. Plus it would be in his best interest to keep around someone in his majority alliance and get rid of a beauty. And he probably thought that I was a better option considering past history or whatever. :/ So now we have to sacrifice Jakey to the survivor gods not because he wrote my name down but because I can't trust him to keep his shit together and vote with us. We were going to target Dan next and he probably won't be chill with that. He probably would prefer to aim for Devon or One of the beauties. And that well, wouldn't be in my best interest either. In the mean time, I'm just going to sit still and look pretty. 

Ok, I need to make a quick apology. Talking to Autumn and Duncan has been the highlight of my game thus far. Autumn went to the same undergrad as me and Duncan is one of the most genuine guys I've ever met. I feel terrible for ever being doubtful of being on the same tribe as them. Because now I really think I have two more people that I feel I can trust and move with further, which (in the words of the perfect Mrs. Kim Spradlin) means I have options, and I think this can guarantee a spot for me at merge and a really good group to make some moves with that isn't as obvious to people. If we were to go to tribal, I think my target would be Connor which should be an easy vote given his general lack of activity on the tribe thus far, but I'm also not against the prospect of blindsiding Ali as I think there's a chance he has that Apis idol and I'm certain he has a few tricks up his sleeves.

okay soooo i have two LONG video confessionals uploading from the last two days but wow stuff is happening... so first off, the nuThoth tribe voted off... AJ?! which is so unexpected, that shakes up the game completely, like now it means the game is changed... it means the brawn four on this tribe sticking together is a really bad idea, and it just... everything has changed. i'm so so glad jake has survived, which keeps one good ally in on nuThoth. I'm still scared of Augusto/Amir/Kendall/Scott, but hopefully one will go if they go to tribal again? idek but yeah a lot of this will be repeated in my video, but god is a woman. and her name is autumn, i called with autumn for TWO HOURS yesterday and it was a transcendent experience, i literally love her so much. and it was such a good conversation, like i 100% overshared but it was great to kinda link up... i talked to her about adam (more on him later), she filled me in on the brain hot goss and she is of course someone i want to stick with. on this tribe, the two i feel best about are tj and autumn - tj i was SO mean to at the start but i actually get really good energy from him now? i really want to solidify something with him, i definitely want to stick wit him. jordan i think trusts me a lot but for some reason i continue to have anxiety about him (but he is a good shield in a merge situation). i for some reason get really good vibes from connor? i think i would love to talk to him more (will pm him today) - i think connor gives off good vibes and particularly since adam's conspiracy of a beauty illuminati is over i think i could trust him a lot? we haven't spoken much but he has really good ally potential imo. adam is a tricky one. for some reason i do NOT trust him. he is in EVERYONES pms peddling this same narrative and is just doing a lot? i think he is a real slippery player, and i feel like he is a fish who if we release into the ocean of a merge tribe we will never get back? i have such anxiety about him making it far so i'd love for him to go as soon as possible. its tough tho because now that a beauty majority voted off a beauty, i feel like the brawn four on this tribe need to do similar? so maybe i need to vote off liam? its just annoying because i trust liam, and i'd LOVE to get adam out but i dont see the numbers to pull that off. so i feel like we have to vote liam to give ourselves wiggle room as brawn players, but from there idk... because i want adam GONE grrrrrrrrrr its frustrating. hopefully we win this challenge, and the other tribe has another chance to get rid of someone... like the less decisions i have to make the better at this point i take it back jordan is so sweet, he is like a teddy bear... its just whether he is a care bear or lotso from toy story

i cant remember what my last confessional said so im just gonna start with last tribal: aj got voted out ........ of all the false beautys it had to be him the ONE who actually was nice to me and was the whistleblower on that main alliance? when i said it'd ironically beautiful to me to see one of the beautys voted out he was NOT any of the ones i was talking about then we get our next immunity and oh would you look at that... THREE people have to sit out meaning there's gonna surely be another chat with 5 people in it to say lets vote adam out AGAIN.......as soon as i saw this challenge my ptsd immediately was triggered and i was trying SO hard to sound like i wanted to be in one of the things even if i wouldnt have been good at it just so i could rest easy but it didnt really work out, in fact the highlight of the challenge was actually me and duncan and our contribution of sitting on the sidelines looking pretty while they all flopped but bless their hearts at least they tried, so now we're going back to tribal, and again i didnt compete in immunity which apparenly is cause for a target now so ... im HOPING that doesnt happen again, and if it does then i probably deserve to go home! i was kinda just.... not in the mood to talk to anyone much of yesterday or even today just because um.... i didnt want to dfakdfs mostly due to that dumb bitch DeDe Pressión just making me wanna do nothing but lay in bed and torture myself by watching more real survivor but i woke up today in a better mood, the moods they come and they go, much like me i love being elusive so hopefully people just dont think im like such dumb bitch who doesnt wanna talk or whatever, because believe it or not the gorls can be so hateful over you not being able to recite their whole life story back to them at the final triabl! they ripped me to shred my first season because i couldnt tell them so and so had a purple sheep back on the farm in late october 2007 like gorl plea .... so yeah ive been trying to talk to more people today to compensate, not sure where it will go, it did reassure me a bit that liam messaged me like RIGHT after the challenge and began already saying stuff about connor like ooh gorl michael_jackson_i_love_this_song.gif, but i just need to be careful because i dont want to seem like im the one controlling the vote, because odds are im gonna get made to look a fool and ill go home, or be left in the dark, but im gonna try to have slightly more faith in these people and hope they're buying what im selling, because it's pretty good stuff, i just want to feel like im the most expensive iphone in the store you know, like i want to be able to say im building relationships nonetheless and will make people come running to ME with information but who knows. I'm either playing decently and in a good spot right now, or im a fucking delusional schizophrenic so im hoping tribal reveals something like that one way or another. at least if i get voted off i can stop letting this game stress me the HELL out in the middle of a fucking pandemic

When AJ leaves and you can trust your new alliance with the beauties and Jakey https://media.tenor.com/images/b4c2f5c658c1d3ade7e506ee7ffe3c5e/tenor.gif When you win your first tribal immunity challenge of the season https://i.imgur.com/8xzlbRW.gif When you don’t have to see Alyssa and Jess at tribal https://media.giphy.com/media/6nuiJjOOQBBn2/giphy.gif My tribe when I get to go to bed early because I don’t have to stay up stressing about tribal https://media.vanityfair.com/photos/58c16a15208b4945c3920cf0/master/w_1600%2Cc_limit/nicole-kidman-seal-clap.gif

Second tribal of the game for me and I am feeling good once again. i see myself in a position where I dont think i am being targeted and I really just have room to grow and form my social relationships. I feel bad for connor cause I think he will be going home barring anything crazy happening. He was someone I wanted to work with going into this game, but ill be honest his social game is just abysmal he needs to talk to people more. I originally thought he was just not talking to me cause he assumed we were good but apparently everone feels like they cant have a convo with him. Its way too early for me to do something crazy and deviate so I think hes gonna be blindsided tonight. Maybe I want to lock down a final 2 with TJ soon im starting to trust him more and more and hopefully he feels the same way. Im pretty confident that were gonna merge at 12 because thats the first time my legacy advantage is coming into play but im not sharing that information, that power is as locked to the chest as can be I will not tell a soul all game about it, thats how you become a fan favourite game changer sierra dawn thomas and I will not be her, married to joe anglim what a thought. Im off focus, either way Ive talked a lot about feeling very rocky in this game so far and feeling like I havent found my footing, but Im getting a foundation built now and once I get going, theirs no stopping me.

Is it seriously only Day 14..? Ugh, this game drags on for so, so long. Tonight is gonna be deja vu of Kvaloya in which I once again send home Connor, hopefully unanimously again. I respond to his fucking messages, and he's doing his best Amanda Kimmel "go girl, give us nothing!" impersonation right now. It's ANNOYING. I can't work with someone who does this!

oh duncan. oh duncan duncan duncan. every single time we play together you underestimate me as a player and it is infuriating? so this time you don't want an alliance with me? that's fine... but don't think i wont find out. i'm literally my blood is boiling that he thinks he can get away with this... grr. but also i love autumn for telling me, it shows me i can trust her and we are gonna go the distance. anyway so i do think connor is going to leave tonight and me freaking out will only make it me instead... so i will go with it. but now im waiting to see what jordan and tj say... and to see if they tell me. i dont think tj will tell me, but i do think jordan BETTER. i'm defending him to autumn, so he owes me plus he says we are a duo so he better JKASLDFAF. so now? i feel like i need to trust adam and stop being so nervous to trust him... he is on the bottom with me and we need to flip this upside DOWN. if me/adam link up, that will be good... because im not down to be stuck on the bottom for more than a vote... being on the bottom is how to go home and that's not my thing

So now that the vote is looming, I think that we have it fully on Connor now. Duncan and I came up with the fake vote of Adam which Connor seemed to take? Although he's asking questions that seem fishy, so let's just hope he buys it. And Duncan and I made an alliance of me, him, Jordan, and Autumn which is perfect to have going into merge. I still need to figure out how best to integrate the two so that they can know Jakey is going to work with us but not enough so that they don't know that me/Jakey/Jordan also have an alliance together. But this is awesome going into the next round, and I'm just praying that we don't see an idol played, because that would be DISASTER!

the way i've called adam shady for days and days and now i trust him one of the most? wow a growth arc. i'm still heated about duncan. he is SOO likable and charismatic, and is someone who is genuinely always just fun to play with? so him being in this gamebot really dry state is so frustrating because ik if he just relaxed and let his natural personality out he would snap?! he is just so fixated on doing well this season that he is getting in his own way (at least imo, but this is coming from mr im not in an alliance so im bitter KJSAFD). so anyway now that duncan is not a viable ally anymore, i need to solidify the other connections... and i think adam and autumn are the move. adam is clearly just desperate for allies and while he is over-eager, i think he is earnest so ill stop being paranoid about him. autumn is just a queen and a goddess so im gonna stick with her too... liam is lovely too... i just want duncan OUTTTTTTTTTTT he will not get away with this, i am the meddling kid(s) who will ruin his plans... will duncan go to the end as the gamebot leader... well... https://gph.is/2dmg9hV

also can i just say i love tj?! like i sent duncan very similar messages about feeling like i've been out of it, and the difference in their responses is remarkable: tj: I think everyone understands that you haven't been 100% the last few days, so I doubt anyone is going to fault you for that. And everyone knows that it's a game, real life does come first. like... sweet, supportive without being patronising? validating duncan: and i don't think things have really kicked off over here yet, i think its going to be an "easy vote" but we'll see what happens duncan.... immediately to game, almost his own conversation... i'm... over it?

well we have tribal in just a few hours, and tonight it's gonna be pretty clear cut in the sense that, ill finally have answers because um it's either gonna be me or connor ive been doing my best to lead this smear campaign against him, only because he made the wrong move by coming for me first and continuing to lie to my face about it so at this point i wish i felt bad but i dont. I could be completely delusional but I do think it's working because people have come to ME first and said they want to vote connor, because of both what i was saying and because he just hasnt been talking to many people besides right after the challenge so like... people can see how transparent that is pls also because MULTIPLE people have approached me first today telling me he plans on voting me out so unless they're specializing in some hardcore reverse psychology...i think i have a shot at it being 7-1 connor but once again i literally could be being made out to be a whole ass goof and not even know. or even worst have got all the numbers on my side but then get idol'ed out fdhaskj both very likely scenarios because things never seem this easy in this game ive been trying my best to get to know people and i feel like im slowly connecting more with some of them, so i guess tonight at tribal will be a test on those relationships because all the people ive been talking to will either, believe me, trust me, and wanna play with me, or theyre gonna listen to connor and vote me out, and honestly if they vote me out over him then i completely deserve to go home because clearly im doing something wrong my biggest fear is im hoping i havent come off too strong trying to play by painting this narrative of the old hathor's and connor being so against me, because while yes obviously i want connor gone for my own reasons, the trick is i dont want people to think im leading a charge against him (even tho i absolutely am) because i dont want that kinda target on me but truly who the fuck knows, i could very well go home but idk. this game is like walking into a serial killer convention and trying to stay alive, that's how i feel like im putting my faith in the hands of killers, it's making a bitch shook so i guess we'll see but in a perfect world..... connor will leave....which may look bad because of old tribe lines, but im really trying to wor any magic i have to where me being the only beauty on this tribe would be beneficial for me to hopefully be sought after by any brawns or brains, but if you ask me old tribe lines are about to be nonexistent. even though there will be 4 brawns next round, ive been trying to connect to some of them in the hopes that theyll ditch any old alliance they have to work with me but only time will tell so um yeah keep me in your thoughts and prayers pls

Not gonna lie, I haven't done much of anything this round but I don't mind it! Sometimes I just wanna be a lazy bitch yknow? But yeah, Thoth FINALLY beat its 0 challenge wins curse and we won immunity which I am thankful for given tribal would've been extremely messy? With the Kendall vote last round (which I think was Jakey or Jakey telling Dan to do so), who knows what would've been the outcome! Yay for safety <3

hiiiii no video because i no longer want to do them. let the record show that i was the 1st to say adam's name, if he goes, i did that. if i go, i did that.  

i didn't make a confessional this round and tribal is about to start! im going to expect connor to go but this would be a shitty last confessional if i go home tonight. I'm hoping to establish trust within this new tribe. Wish me luck! XOXO Gossip Girl. also my dog just ate the cake i left on the counter >.> thats why im late.

I can't give y'all a real confessional right now cause Cagayan has me screaming but I believe Connor is going home 7-1 and I gave the green light to an alliance I plan on turning on whew so see y'all soon

So basically, tribal happened, beauties lost a number unanimously, theres pros and cons to this. Pros: ppl think the idol left, beauty is less threatening, we show loyalty to more people and build relationships. Bad: someone lied. that kendall throw away vote was to ensure a beauty went home in case aj played an idol, and everyone claims it wasnt them, so someone on this tribe has a case of the LIE-ABETES. * anyway, here is Shit I learned today aka dirt on ppl: 🎃Devon - told me that dan was afraid of an all beauties thing 🎃Jakey - told me dan Ali him and Jordan were a majority - told me Ali has the idol - told me Ali is a rat who warned lovelis - called Adam annoying and ugly - said he wants Devon out next - thinks Devon voted kendall 🎃 scott - told me Devon screwed him over and got himself voted out on brains - told me autumn and Duncan are a duo 🎃 Dan - told jakey that he thinks the brains tribe voted kendall to divide beauty and brawn 🎃 kendall - hidden secret alliance with Jakey - hates dan 🎃 augusto - super close with Devon - wants to blindside Jakey - thinks Jakey is the kendall vote 

[bigyack-com]

Hong Kong's Airport Authority Appoints Ricky Leung as Executive Director, Engineering & Technology

Hong Kong's Airport Authority has appointed Ricky Leung as Executive Director, Engineering & Technology. Ricky is tasked with leading the Engineering & Technology Division, where his responsibilities will include managing the AA’s assets and delivering engineering and capital works projects at Hong Kong International Airport (HKIA).

He has served in a wide range of important roles over the course of his 28-year career with the AA, covering planning, design, construction, facilities, systems, operations and maintenance. In 2015, he was appointed as Deputy Director, Engineering & Technology. Ricky will report to the AA’s Chief Executive Officer, Fred Lam. Mr Lam said, “I would like to congratulate Ricky on his new role. Ricky is a chartered civil and structural engineer with over 35 years of experience. He has played a key role in the recent major infrastructure projects at HKIA including the Terminal 1 extension and Sky Bridge. I am confident that with his expertise and vast experience in airport infrastructure projects, the team will continue to contribute to the airport’s continuous development.” Ricky holds a Master of Business Administration degree from the Chinese University of Hong Kong and a Bachelor of Science (Engineering) Degree from the University of Hong Kong. He is also a board member of Hong Kong IEC Limited, and Logistics and Supply Chain MultiTech R&D Centre Limited. See latest Travel News, Interviews, Podcasts and other news regarding: Hong Kong, HKIA. Headlines: 1.5 Billion Int. Tourist Arrivals in 2019; UNWTO Forecasts 4% Increase in 2020  Hong Kong Airport Handled 71.5 Million Passengers in 2019  Ascott Opens First Citadines in Osaka, Japan  Thai Airways Appoints New Chairman  Singapore Airshow Aviation Leadership Summit to Take Place 9-10 Feb  PATA Forecasts Over 971 Million Int. 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Singapore Flights  American Express GBT Forecasts Stable Air Prices in 2020  Etihad and Kuwait Airways to Codeshare  PAG and Inmark Purchase Grand Hyatt Seoul  British Airways and Iberia Achieve IATA NDC @Scale Certification  Air Caraïbes Takes Delivery of First A350-1000  Aman Signs Fourth Resort in Japan  Hamilton to Host HSBC New Zealand Sevens 25-26 January 2020  Thales' New Touchscreen Cockpit Displays Now Available on Airbus A350s  Mongolian Airlines to Expand Network with Boeing 787-9 Dreamliner  British Airways to Trial AI-Powered Robots at London Heathrow  Dusit Thani Resort Opens in Shuangyue Bay, China  Six Senses Signs First Hotel in UK  Mandarin Oriental to Take Over Emirates Palace in Abu Dhabi  Cebu Pacific Offering Passengers Roaming WiFi Kits  Air France Orders 60 Airbus A220-300 Aircraft  Sindhorn Midtown Hotel in Bangkok Appoints Jee Hoong Tan as GM  British Airways to Launch LHR Flights to Portland, USA  Braathens Takes Delivery of First of Five New ATR 72-600s  Cebu Pacific Joins IATA  Thailand: Airbnb Adds Saraburi to Beyond Big Cities Campaign  New International Rugby Sevens Competition to be Launched in February  Sindhorn Midtown Hotel in Bangkok Appoints Nicha Ruenthip as DOSM  Qatar Airways to Launch Flights to Santorini and Dubrovnik  British Airways Signs Joint Business Agreement with China Southern  Air Canada Rouge Completes In-Flight Wi-Fi Installation  Saab Wins Order for Digital Air Traffic Towers in Netherlands  Whitbread Secures Fourth Premier Inn Hotel in Dublin, Ireland  Amman to Host CAPA Middle East & Africa Aviation Summit 2020  Boeing to Suspend Production of 737 MAX  Cathay Pacific's Inbound Hong Kong Traffic Down 46% in November  Singapore Airlines to Launch Flights to Brussels, Belgium  Wego Signs Retailing Agreement with ATPCO  GTR Opens Air Cargo Hub at KLIA Air Cargo Terminal 1  Bombardier Uses SAF to Deliver Challenger 350 to Latitude 33 Aviation  Swiss-Belhotel Signs First Hotel in Malaysia  Czech Air Force Orders Two More Airbus C295 Aircraft  New Boeing-Built Satellite to Orbit Over Asia Pacific  Third Four Points by Sheraton Hotel Opens in Malaysia  Hong Kong Airport Reports Further Drop in Pax, Cargo and Flights  Air Canada Launches Flights Between Vancouver and Auckland, New Zealand  Andaz Macau Appoints Chikako Shimizu as GM  Cathay Pacific to Take Over Air New Zealand's Auckland-Hong Kong Service  Four Seasons Opens Second Luxury Resort in Megeve, France  Ireland's Department of Defence Orders Two Airbus C295 Aircraft  Best Western Plus Opens in Nairobi, Kenya  Qatar Airways Launches Flights to Gaborone, Botswana  Korean Air to Revamp SkyPass Frequent Flyer Program  Embraer E175-E2 Performs Maiden Flight  Charlie Sullivan Joins CWT's Air Distribution Team  Marriott Opens Third Sheraton Hotel in Beijing, China  Radisson Blu Opens Resort in Cam Ranh, Vietnam  Qantas Chooses Airbus A350-1000 for Ultra Long-Haul Flights  Executive Appointments at Banyan Tree  BA to Launch LHR Flights to Six New European Destinations in 2020  Korean Air to Revamp SkyPass Frequent Flyer Program  Embraer E175-E2 Performs Maiden Flight  Charlie Sullivan Joins CWT's Air Distribution Team  Marriott Opens Third Sheraton Hotel in Beijing, China  Radisson Blu Opens Resort in Cam Ranh, Vietnam  Qantas Chooses Airbus A350-1000 for Ultra Long-Haul Flights  Executive Appointments at Banyan Tree  BA to Launch LHR Flights to Six New European Destinations in 2020  How Technology is Shaping Airports of the Future  FCM and Flight Centre Achieve NDC Level 4 Certification  Dusit Rebrands Luxury Resort in Philippines  Emirates Launches Flights to Mexico via Barcelona  Air Canada's First Airbus A220-300 Completes Maiden Flight  FAA Certifies ExecuJet MRO Malaysia to Work on Dassault Jets  AirAsia Launches Snap  Air France-KLM Orders 10 A350-900 Aircraft  Bundeswehr Takes Delivery of First Airbus H145 SAR Helicopter  Drew Crawley to Join American Express Global Business Travel as CCO  Cape Town 7s 2019 to Take Place 13-15 December  Congo Airways to Replace Dash 8-400s with Embraer E175 Aircraft  Ascent Solutions Installs Two E-Gates at NAIA 2 Departures  Michel Poussau Appointed GM of Rugby World Cup 2023  Wetherspoon to Invest £200 Million Developing New Pubs and Hotels  IATA Asks EU to Support Sustainable Aviation Fuel Transition  Boeing Delivers First Modified MV-22 Osprey to United States Marine Corps  Marriott Signs Six Hotels in India  Accor to Rebrand Hotel in Queensland, Australia  MHG Signs Two Hotels in Doha, Qatar  Vietjet Launches Flights to New Delhi from Hanoi and Saigon  SKY Signs Purchase Agreement for 10 Airbus A321XLRs  British Airways Trials 3D Printing  SAS' First A350 to Enter Long-Haul Service on 28 January  Air Italy and Oman Air Sign Codeshare Agreement  ACH and Aston Martin to Unveil 'New Creation' in January  Qantas Signs FFP Agreement with Air France - KLM Group  Malaysia Airlines Launches Shuttle Fares on Flights Between KL and Singapore  Accor to Open 125-Room Mercure Hotel in Canberra in January  Openings Push Australia's Hotel Inventory to Over 300,000 Rooms  Alban Dutemple Appointed Cluster GM of Two Hotels in Bahrain  Air New Zealand Trials Edible Coffee Cups  Manchester Airport Unveils Details of £1 Billion Transformation  South Africa Beat New Zealand to Win Dubai Sevens  Aviation: RPKs Up 3.4% in October 2019  China Airlines to Launch Flights Between Taipei and Cebu, Philippines  Seaplanes in Thailand? Interview with Dennis Keller, CBO of Siam Seaplane  Seven HD Videos from IATA Airline Industry Retailing Symposium 2019 in Bangkok  Vietnam Airlines Signs EngineWise Service Agreement with Pratt & Whitney  Future of Airline Distribution and NDC - Interview with Yanik Hoyles, IATA  Cambodia Airways Interview with Lucian Hsing, Commercial Director  HD Videos and Interviews  Podcasts from HD Video Interviews  Travel Trade Shows in 2019, 2020 and 2021  High-Res Picture Galleries  Travel News Asia - Latest Travel Industry News  Read the full article

[rickhorrow]

15+5+5 TO WATCH 2419

15 TO WATCH/5 SPORTS TECH/POWER OF SPORTS 5: RICK HORROW’S TOP SPORTS/BIZ/TECH/PHILANTHROPY ISSUES FOR THE WEEK OF FEBRUARY 4: with Jacob Aere

As the Patriots met a milestone by winning their sixth NFL title, the NFL opened the doors to NFL100 at Super Bowl LIII on Sunday in a move to commemorate its centennial season. The league’s year-long initiative is designed to “bring generations of football fans, players, communities, and all 32 clubs together for a unique line-up of programming and activities,” according to SportsBusiness Journal. Fittingly, the campaign opened during Super Bowl LIII with "The 100-Year Game," a commercial that aired shortly before halftime and offered tribute to the iconic moments, players, and images from the NFL, both past and present. The NFL’s centennial celebration will formally kick off during the NFL Draft and will build up leading up to the first game of the 100th season at NFL Kickoff 2019. The NFL100 celebration will sustain throughout the season and will culminate at Super Bowl LIV on February 2, 2020, in Miami. Football fans can only hope that the game on the field at Hard Rock Stadium in a year’s time is better than the snooze fest served up in Atlanta. The lowest-scoring Super Bowl ever will no doubt produce “low for the Super Bowl” ratings come Monday.

The NFL kicked off a year's worth of celebrations for its 100th season with an epic Super Bowl ad. The NFL itself "always has an ad" in the Super Bowl, AdWeek notes, and this year sees "history and humor play crucial roles in the ad." The 100th anniversary commercial "poses the question: What would happen if a football game broke out in the middle of a banquet celebrating 100 seasons of the NFL?" The spot featured a "who's who of NFL greats," and rising stars, including Joe Montana, Jerry Rice, Franco Harris, Peyton Manning, Tom Brady, Baker Mayfield, and Patrick Mahomes. All told, the ad showcased more than 50 current and former NFL players, including 19 Hall of Famers and a total of 53 Super Bowl rings. The theme of the ad is to "begin celebrations" for the 100th season, but "subtler but equally essential messages" are also woven into the spot. The ad is an "effort to appeal more directly to women and to a younger demographic." The Hollywood Reporter noted the NFL100 celebration will be "promoted during offseason events" such as the NFL Combine, NFL Draft, and HOF induction ceremony, and this delightful ad should do well all year, as it’s impossible to identify all the greats in one viewing.

Next up, South Florida. Super Bowl bids can cost a host city as much as $70 million, yet the “competition to host one [remains] significant.” In fact, the Atlanta Journal Constitution reported that the city of Atlanta volunteered to provide “enhancements” including $2 million for game expenses and $375,000 for a media party on top of the NFL’s lengthy list of demands. Atlanta’s bid, valued at $46 million, provided for local law enforcement, hotel rooms, promotion, insurance, and décor. Costs associated with the use of Mercedes Benz Stadium, team practice sites, venues for ancillary events. and 10,000 parking spots were also covered by the city. Atlanta’s bid will be covered by a mix of public and private money. Two local businesses donated $20 million, $16 million will come from the city’s designated hotel-motel tax fund (designed to draw marquee events), and the remaining $10 million comes in the way of a sales tax exemption on tickets. The Atlanta host committee has estimated that this year’s game would bring $185 million to the region, a far more realistic (and obtainable) figure than the $450 million Minneapolis claims to have generated in 2018. South Florida, Tampa Bay, Los Angeles, Arizona, and New Orleans will host the next five Super Bowls; expect Las Vegas to get a game over the next decade as well.

The NFL avoiding a work stoppage in 2021 could "depend on whether players can secure more guaranteed money" in the next CBA, according to the Associated Press. The current CBA expires in a little more than two years, and some players are "already expecting a lockout that could be even worse than the one that lasted 132 days" in 2011. The push for more guaranteed money across the life of contracts has "slowly picked up steam" over the past few years. The AP noted another feature of the current CBA, the minimum salary benefit, puts veteran players on "equal footing with younger players in regard to the salary cap." However, average experience over the last 14 years has been on a "fairly steady decline," meaning the clause "only served to widen the gap between high-profile players with leverage and those without it." NFLPA President Eric Winston said that the "best way to ensure more guaranteed money for players is to get them to free agency sooner." Most current NFL rookies are not eligible for a new contract until they have played four years –approximately the length of an average NFL career.

An IEG research report stated that total sponsorship spending on the NFL and its 32 teams grew 5.1% to $1.39 billion in the 2018-2019 season, driven by a spate of new league-wide sponsorships including Intuit, McDonald's, Pizza Hut, and Sleep Number. Also contributing to this sum was a major spike in the casino/gaming category including the NFL’s recently-announced deal with Caesar's Entertainment. From a category perspective, beer companies were the biggest NFL investors, spending 4.3 times more than any other category. The most invested brands were Ticketmaster, inking sponsorships with 100% of NFL properties and Budweiser/Bud Light at 88% of the league. Gatorade, Microsoft, and Bose also had deals with over 70% of the league. Last week, VISA renewed its deal with the NFL to serve as the league's official payment services technology partner through 2025. VISA has been an NFL partner for more than 24 years. Moving forward, VISA will collaborate with the league to make all NFL events cashless, including the Super Bowl.

RISE – the Ross Initiative in Sports for Equality – held a number of events in Atlanta last week, including youth events and an exhibit at the NFL Experience called “Champions of Change.” RISE board member Paul Tagliabue and new CEO Diahann Billings-Burford told assembled media on Thursday their efforts are part of a mission to be more proactive. “Our focus is how to keep RISE on our mission of educating the sports community and empowering sports leaders to address racism to make our country better,” Billings-Burford said. RISE worked with the Rams and Dolphins this season on community-based efforts around racism, and both Tagliabue and Billings-Burford noted the success of “RISE With the Rams,” a 10-week program focused around two vastly different high schools in Southern California. RISE executives view their work as complementary and additive to that of the NFL Players Coalition, which also held signature events in Atlanta over Super Bowl week.

Digital financial services brand Gainbridge, part of Group1001, has signed on as presenting sponsor of the Indianapolis 500, replacing PennGrade Motor Oil. Financial terms were not disclosed for the four-year deal, but a source said the pact is worth more than the PennGrade partnership, which was $1-1.5 million annually over three years. Assets include signage and hospitality, and Gainbridge will purchase a season-long media buy with NBC Sports. The Gainbridge brand was launched last week by parent company Group1001, an Indianapolis-based insurance and financial services company that comprises four brands. Group1001 also sponsors the Indy Women in Tech LPGA event at IMS and serves as a primary sponsor for Andretti Autosport and driver Zach Veach, a Group1001 brand ambassador. The company is also in its third year of a presenting sponsorship for the monthly “Power of Sports” program, carried by Fox Sports regional networks nationwide and spotlighting Washington, DC in its latest episode debuting this week.

The Daytona 500 is almost here, and NASCAR is getting in gear. NASCAR Racing Experience has entered into a multi-year partnership to serve as the title sponsor for the NASCAR Xfinity Series season opener at Daytona International Speedway (DIS). The 120-lap, 300-mile race will now be known as the NASCAR Racing Experience 300. The partnership will deliver additional ride opportunities for guests during Daytona Speedweeks Presented by AdventHealth. Gander RV, the Official RV and Outdoor Company of NASCAR, signed on to serve as the new title sponsor for the 150-mile qualifying races for the Daytona 500 at DIS, part of Daytona Speedweeks. The races will now be known as the Gander RV Duel at Daytona and take place on February 14. As part of a larger agreement with DIS, Gander RV, along with sister companies Camping World and Good Sam, will host consumer RV shows over multiple years at the DIS facilities, as well as an RV Rally in 2020. NASCAR has also announced that singer/songwriter Jake Owen will perform the Daytona 500 Pre-Race Show prior to the 61st running of “The Great American Race” February 17 on Fox.

Ahead of the 2019 racing season, NASCAR has introduced a policy that "prohibits team owners, drivers, crew members, and officials from gambling on events." According to Auto Week, NASCAR has listed penalties for betting that could include "indefinite suspension or termination and/or a fine of $150,000-$200,000." In October, Dover International Speedway became the first NASCAR track to "introduce an at-track betting service." The new policy "prohibits the equivalent to insider trading, prohibiting team owners, drivers, crew members, and series officials from disclosing confidential information for the purposes of enabling or facilitating gambling as it pertains to NASCAR events." The policy does allow NASCAR personnel to "take part in fantasy games relating to any events in which NASCAR is involved as so long as they do not accept prizes with a value in excess of $250." Like professional tennis and golf, motor sports’ individual performance format makes races more susceptible to fixing than team stick and ball sports. It’s right and appropriate that NASCAR is taking this proactive step.

Major League Baseball, Nike, and Fanatics locked in a new 10-year global partnership that designates Nike as baseball’s official uniform and footwear supplier starting next season. The agreement will provide players with uniforms developed by Nike’s team and will provide fans with the “widest assortment of MLB fan gear ever,” manufactured and distributed by Fanatics. The deal kicks launches in 2020, when Nike will be the exclusive provider of all MLB on-field uniforms, along with base layers, game-day outerwear, and training apparel for all 30 MLB clubs. Fanatics has been granted broad consumer product licensing rights to manage the manufacturing and distribution of the Nike MLB Authentic Collection, as well as Nike and Fanatics fan gear, sold through the retail community, including MLBShop.com, MLB clubs, and brick and mortar sporting goods and apparel stores. The timing is perfect for this announcement, as unbelievably, pitchers and catchers report for Spring Training next week.

The Tampa Bay Rays have become the first major North American sports team to go cashless at their home stadium. According to the MLB franchise’s official release, the changes will result in “faster moving lines and increased fan satisfaction.” The initiative will apply to purchase of tickets, food and drink, and merchandise as well as other products available at the venues. The new system will make its debut on February 9, when the ballpark hosts its annual Fan Fest. Payments will be permitted through major credit cards, official club gift cards, Apple Pay, and Samsung Pay, as well as Rays Cards, which are provided to season-ticket holders. Fans without any form of cashless payment will be able to swap cash for gift cards. The Rays aren’t alone. Rakuten announced in early January that baseball team Tohoku Rakuten and J League soccer club Vissel Kobe – both owned by the Japanese ecommerce giant  – would see their stadiums become the world’s first fully cashless sporting venues.

The Oakland A's have unveiled plans to build a gondola that would ease access to their proposed new ballpark. The A’s announced plans for a new 34,000-seater waterfront ballpark back in November, slated to open in 2023. Including the cable transport system would cost $123 million, according to team president Dave Kaval. The structure would be privately financed and would require approval from various state and local agencies. Each gondola cabin would have space for around 30 to 35 passengers. The system would connect the waterfront stadium to downtown Oakland, with each ride lasting approximately three minutes. The gondola would operate daily, with Kaval touting the system as a potential tourist attraction for the North California city. “In San Francisco, people go to ride the cable car; in Oakland, people could come to ride the gondola,” he said. “It could become that popular, from a tourist perspective.” The A’s are the latest MLB franchise to consider building a gondola to enhance their ballpark fan experience. The Dodgers and the Nationals are looking into their own gondola operations.

FIFA announces its member men's clubs spent a record $7.03 billion in 2018. FIFA has released its FIFA released its Global Transfer Market Report. The 2018 edition is the first to feature two versions: one covering men's football and the other covering women's. Key statistics from the report, according to the London Times, include spending reached a new high of $7.03 billion, 10.3% more than in 2017; a new record was set with 16,533 international transfers, 5.6% more than in 2017, involving 14,186 players of 175 different nationalities. Only 31 clubs spent more than $50 million each, but together they accounted for more than half of the $7.03 billion spent globally. Tellingly, UEFA clubs accounted for 78.2% of the entire spending, proving this region continues to flourish.

Tottenham Hotspur could make their long-awaited move to their new stadium in time to face Premier League rivals Crystal Palace on March 16. According to The Daily Mail, the London club is to continue playing at Wembley throughout February. Domestic games against Watford, Newcastle United, and Leicester City, as well as the Champions League clash with Borussia Dortmund, will all take place at Wembley, with a potential FA Cup fifth-round home tie also to be played there. Tottenham faces Arsenal on March 2, but the potential both for mayhem and a curtain-raising defeat means club officials are reportedly reluctant to sanction the traditionally rowdy North London derby as the stadium’s first game. Therefore, the Premier League clash with Palace two weeks later has emerged as the most likely candidate for the official opening of a venue that was initially scheduled to open in September 2018. Issues with the venue’s critical safety systems have led to several delays and created a backlog in scheduling necessary test events to pass inspections.

In a final nod to college football, Alex Grinch is officially the highest-paid assistant in University of Oklahoma history. The Sooners’ new defensive coordinator received a three-year deal paying him $1.4 million annually, making Grinch the first OU assistant to ever make more than $1 million per year. The salary means OU finally is paying assistants the kind of big money that has become commonplace in other parts of the country — especially the SEC. Twenty-one FBS assistants were paid at least $1 million last season, USA Today’s assistant coach salary database shows, with 10 of those making at least the $1.4 million Oklahoma will pay Grinch. Oklahoma fans grew frustrated the last few seasons, when assistant salaries didn’t seem to keep up with the Sooners’ blue-blood contemporaries. The Board of Regents also approved Head Coach Lincoln Riley’s contract extension and raise, which makes him the highest-paid coach in the Big 12. He will make an average of $6.5 million over the life of the contract, which runs through 2023. Kudos to the OU Board of Regents and Athletic Director Joe Castiglione for the bold moves, sure to delight OU fans as well as disrupt the CFP pecking order over the next few college football seasons.

Top Five Tech

In the digital age, what else could you purchase with the $5 to $5.3 million price point of running a single commercial in this year’s Super Bowl? According to Digiday, tech giant Amazon, which has been trying to grow its sports presence as of late, could offer between 6.3 to 1.3 million paid clicks on sponsored Amazon ads or 2.5 million paid clicks on Amazon search ads. For the social media behemoths, Instagram or Facebook could get you roughly 1.7 billion impressions with that kind of money, Snapchat would garner 2.5 billion impressions, and LinkedIn could offer 625 million impressions. Most notably, one would total roughly 500 million impressions on connected TV, making it roughly five times more worth your money than the traditional broadcast. Although everyone looks forward to Super Bowl Ads, it wouldn’t be too surprising to see the best commercials change their platform like many other sports that have fully transitioned to OTT services.

The sixth annual Super Bowl survey found a number of upward trends in gambling, esports, and a global push emerging around the big game. According to Business Wire, 67% of millennials are more likely to bet on the Super Bowl over any other sporting event while 58% say betting on a game affects how long they will watch. Additionally, with esports on the rise and expected to reach a $1.5 billion valuation by 2020, half of all millennials would consider watching an esports event associated with the Super Bowl. Due to changes in how the game is consumed, companies are changing how they roll out their advertisements, with Facebook (58%) and YouTube (51%) used as the primary sources for sneak peaks. Another big talking point is that overall, 50% of fans say that they would support a Super Bowl played internationally while that number rises to 71% among millennials. What this comes down to is a LOT of screens for the millennial crowd – they want to have access across multiple platforms which favors marketing for the NFL, that is, if the league can keep up with the demand.

Facebook and UEFA joined forces to deliver Champions League coverage with astounding results. According to SportsPro, more than 8.8 million people in Latin American countries have engaged with Facebook’s UEFA Champions League since the group stage coverage, as part of a partnership formed in August, 2018 between the European soccer body and the social media giant. That content from the recent Champions League has generated 1.3 million comments, as well as 10 million reactions with 71% of the demographic consuming the streamed games under the age of 35. The deal, which spans 2018-2021, sees 32 live games per year shown on the official UEFA Champions League Facebook page, with that coverage supported by Wednesday highlights and magazine programs shared each week on the platform. Although the agreement debuted with live coverage on the platform of the UEFA Super Cup, this partnership, running through 2021, is beneficial for Facebook to expand its sports broadcasting (look at MLB) and UEFA to grow its fan base with already staggering numbers in Latin America.

Zwift brings together indoor cycling and video games for a breakthrough between traditional athletics and esports. Zwift is a self-described “home training app connecting cyclists around the world” and features carbon fiber road bikes bolted into stationary trainers while digitally connected to a video game screen in front of the cyclists’ eyes. According to the Los Angeles Times, the company recently hosted a 52 person, 40 km race that featured 44 certified professional racers from around the world who were connected through a web stream. Like a standard bike race, the racers’ avatars pedaled off the start line and formed a classic peloton formation. With hundreds of thousands of cyclists already signed up for a monthly subscription of $14.99, the Long Beach company is now looking to expand deeper into esports to grow a fan base in a sport that has previously struggled to attract outsiders. With professional cyclists, a regulatory body, and a growing ecosystem of players, Zwift seems to be leading the path to bring together traditional sports with its digital counterpart.

Blue Wire has led the push for local podcasts to form a national network platform in the U.S. The startup is making its nationwide mark by hosting its multi-city sports podcast format in nine markets and 18 podcasts to date. According to Awful Announcing, Blue Wire is aiming to be “The Athletic” of podcasts, except free and with a pop culture twist. They have added established and upcoming broadcasters, former professional athletes, and beat writers to their platform. And since its launch in September, 2018, Blue Wire has increased downloads 25% month after month and recently cracked the top 100 podcast charts on iTunes with two different shows: “The Rebuild with Jordan Zirm” and “Coffee House Stunt with Ted Nguyen.” The podcast company differentiates themselves in the audio landscape with quality over quantity, and an avid social media presence – the company's 50 million combined Twitter impressions a month are nothing to be overlooked. In the near future is a multi-year major video game deal, along with expansion into three more cities next month. Tailoring a national sports podcasting network to each city gives credibility and a sense of community not unlike popular Barstool Sports podcasts.

Power of Sports Five

Jay-Z, Meek Mill, Robert Kraft, and others launch The Reform Alliance at John Jay College. According to Rolling Stone and Van Jones, the organization is dedicated to change illogical laws that rule the lives of the estimated 4.5 million Americans currently on parole or probation. The goal is to reduce the number of people affected by parole and probation law by 1 million over the next five years. Meek Mill and Fanatics founder Michael Rubin announced the formation of the organization in late January with other wealthy business and sports team owners, including Jay-Z, Kraft, Clara Wu Tsai, Daniel Loeb, and Michael Novogratz, who collectively have pledged $50 million to the effort. At the announcement, the Reform Alliance founders talked economics of the incarceration system, an argument that might appeal to fiscal conservatives hoping to reduce government spending. The Reform Alliance comes on the heels of Jay-Z reportedly disagreeing with rapper Travis Scott’s participation in the Super Bowl, yet the super group of individuals spearheading the Alliance includes Kraft, owner of the Super Bowl winning New England Patriots. Kraft’s participation in The Reform Alliance may be a bridge for the NFL to take on more active social reform policies.

The NFL's Players Coalition announced the six groups that will receive funding this year. The NFL’s Players Coalition is a group made up of current and former NFL players that looks to address issues that impact communities of color. The Coalition, which is funded through $90 million from the NFL, awarded six grants totaling $2 million to criminal justice and educational reform groups at a Super Bowl press conference last week. Board members who presented included the Eagles’ Malcolm Jenkins, the Panthers’ Torrey Smith, and former NFLer Anquan Boldin. According to the New York Daily News, the beneficiaries for their 2018-2019 grant program include: Year Up, Communities in Schools, Advancement Project, The National Juvenile Defender Center, The Center for Policing Equity, and The Justice Collaborative Engagement Project, which have a diverse set of goals addressing everything from youth education, civil rights, and job progression to equality in race and justice system reform. Last May, the Players Coalition donated $90 million to combat social inequality. The diverse set of charities that will receive funding this year displays that the Coalition is thinking about ongoing race issues in the NFL, as well as education and political reform.

For Super Bowl LIII, the Dude and Carrie Bradshaw returned in an ad to raise money for a water charity. The Dude from the legendary Coen Brothers film “The Big Lebowski” and Carrie Bradshaw of “Sex and the City” fame teamed up in a Stella Artois commercial that features a fine dining restaurant. However, the beer company isn’t just promoting itself with the commercial; the advertisement is part of a collaboration between Stella and Water.org, an organization co-founded by Matt Damon that helps millions of people around the world get access to safe water and sanitation through microloans. According to CBC Radio, the campaign is called Pour It Forward and will fund a six month supply of clean water to someone in the developing world for every six-pack of Stella sold, while a 12-pack provides a year of clean water and single bottles purchased at bars and restaurants provide a month of clean access. The Super Bowl is the perfect stage for Water.org to promote their social cause platform that will make Stella into more than a beer company.

The NFL's Salute to Service Award goes to Atlanta Falcons guard Ben Garland. According to The Union Recorder, Garland was recognized by the league and USAA for his exceptional efforts to support members of the military community. USAA will contribute $25,000 in Garland's honor to the official aid societies representing all five military branches, and the NFL will match that amount for Garland's military charity of choice. In 2018, Garland traveled on two USO tours and he stays involved with helping veterans make adjustments after their service while raising awareness of PTSD. Last year, Garland participated in the Armed Forces Mission's Georgia LOSS Walk alongside veterans, service members, and their families in honor of "Turning the Tide on Veteran Suicide." As a current member of the Colorado Air National Guard, he stays connected to support his fellow active duty service members and donates football tickets each week to his comrades. Furthermore, he often is found speaking at the Air Force Academy, Georgia Tech ROTC, and with local young officers. In the midst of Super Bowl buzz, a service member philanthropy story hit home for the Atlanta Falcons, while the big game was played in their house.

After Tommy “Mr.Falcon” Nobis’ passing, a scan on his brain revealed that he had the most severe form of CTE.  After his passing in 2017, Nobis’ brain was studied by a Boston-based group that specifically deals with head trauma surrounding football players. When the report came back in late 2018, the findings were that Nobis had Stage 4 CTE. According to Sporting News, Nobis displayed the classic and in certain cases, extreme signs of head trauma with erratic moods, paranoia, and angry outbursts among symptoms he dealt with after his football career came to a close. A first round pick for the Falcons in the 1966 draft, Nobis played in Atlanta for 11 seasons and was known for his aggressiveness on the field, despite never reaching a playoff game with the team. Although it is difficult for the family and his daughter to talk about, Nobis’ struggles with CTE have contributed to a growing societal understanding around the field of head trauma. His stories were shared online during lead up to the Super Bowl in the town that he called home for more than a decade.

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The Power of Digital Marketing for Financial Freelancers: Building Networks and Boosting Success

Introduction: In today's digital era, the field of financial freelancing has become increasingly competitive. With the rise of remote work and the gig economy, freelancers need to leverage effective strategies to stand out from the crowd and secure profitable opportunities. This is where digital marketing steps in, empowering financial freelancers to enhance their visibility, build strong professional networks, and achieve long-term success. In this comprehensive guide, we will delve into the world of digital marketing for financial freelancers, exploring key strategies, tips, and tools to unlock your full potential in this dynamic industry. 1. The Fundamentals of Digital Marketing for Financial Freelancers In order to maximize your success as a financial freelancer, it's essential to understand the basics of digital marketing. From establishing an online presence through a professional website or a well-crafted LinkedIn profile to optimizing your content with relevant keywords, these foundational elements set the stage for your digital marketing efforts. 2. Creating Compelling Content that Engages and Converts Content marketing plays a crucial role in attracting clients and building a solid reputation in the financial freelancing industry. By creating relevant, high-quality content that addresses the pain points of your target audience, you establish yourself as a trusted authority. Incorporating SEO-friendly keywords in your content ensures that your website or profile ranks higher in search engine results, thereby increasing visibility and driving relevant traffic to your digital assets. 3. Leveraging Social Media to Expand Your Network Social media platforms have revolutionized how professionals connect, making them invaluable networking tools for financial freelancers. Establishing a strong presence on platforms like LinkedIn, Twitter, and Facebook enables you to showcase your expertise, engage with potential clients, and build a wide network of industry professionals and potential collaborators. Regularly sharing valuable content, participating in relevant online communities, and actively engaging with your audience can greatly boost your visibility and open new doors for freelance opportunities. 4. Harnessing the Power of Email Marketing Email marketing remains one of the most effective digital marketing strategies for financial freelancers. By consistently delivering valuable content to your audience's inbox, you can establish credibility and nurture relationships with potential clients. Building an email list through lead magnets, opt-ins, or gated content allows you to stay connected with your target audience, ensuring you are top of mind when they require financial freelance services. Effective email marketing campaigns serve as a powerful tool to generate leads, conversions, and repeat business. 5. Optimizing Your Digital Assets for Search Engines Search Engine Optimization (SEO) is pivotal in driving organic traffic to your digital assets such as your website or LinkedIn profile. By conducting comprehensive keyword research and incorporating those keywords naturally into your content, you increase the likelihood of search engine algorithms recognizing the relevance and quality of your digital assets. Optimizing title tags, meta descriptions, headers, and URLs also play a vital role in enhancing the visibility and searchability of your online presence. 6. Monitoring and Analyzing Your Digital Marketing Efforts To fine-tune your digital marketing strategies and measure their effectiveness, it is crucial to regularly monitor and analyze your efforts. Utilize tools like Google Analytics to gain insights into your website's performance, track the effectiveness of your social media campaigns, and monitor the engagement and conversion rates of your email marketing efforts. By analyzing this data, you can identify areas for improvement and refine your strategies to ensure optimal results. Conclusion: Digital marketing has become an indispensable tool for financial freelancers looking to thrive in a competitive landscape. By implementing effective strategies such as creating compelling content, leveraging social media, harnessing email marketing, optimizing your digital assets for search engines, and monitoring your outcomes, you can enhance your visibility, build a diverse network, and enjoy long-term success in the finance freelance industry. If you're interested in ways to Earn Money or exploring various methods to Earn Money, feel free to check out our website now! You can discover numerous opportunities to increase your income and learn how to make money efficiently. Don't miss the chance to explore exciting earning options on our platform. Read the full article

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[alanajacksontx]

Gamification: here comes a new challenger

Over the past few years, marketing segmentation has come on leaps and bounds, whether it’s building separate social audience clusters or sites adapting user journeys based on behavior. But, despite these ongoing improvements to content personalization, there’s still so often something missing… a hook or perhaps a different perspective altogether.

In this article, we’ll look at what gamification means for you and your business as well as delving into some of the best examples around and why they work so well.

What is gamification?

Gamification simply means using game mechanics, designs, and architecture techniques to engage with a range of users. Progression is heavily featured to ensure users are consistently motivated to achieve goals that ultimately benefit both the user and the provider.

Gamification doesn’t necessarily mean playing games. Simply put, it’s a guided ‘points system’ that encourages you towards certain behaviors that are mutually beneficial. It’s important that the system isn’t so complicated that it only caters to the super techy, as such broad appeal is often a must.

Traditional gamers are often an elitist bunch, we thrive on challenges so much that they can define us (or our avatars). Games have easily outstripped Hollywood in terms of revenue-grabbing entertainment, as the toggle graph below clearly shows.

Why is it so effective?

In a nutshell, it works by adding an additional layer of cumulative bonus to the common process of purchases or actions that would have otherwise been undertaken regardless of any additional reward. Gamification also speaks to the very human desires of competition, status, achievement and social interaction.

The Octalysis model

You may have seen this model floating around since 2003 from Yu-kai Chou (http://yukaichou.com/) but it’s so important in understanding why gamification works that it deserves a read-through. I’ve done my best to summarize it for you. Firstly, if you find people claiming to be experts, or licensed members of Octalysis. Bear in mind that models should always be open to interpretation and that as a business, you should strive to be the experts on your customers, their behavior and how to change it.

The model starts with eight core components:

Meaning

Elitism: being part of something unique to you or a collective that you want to belong to.

Beginners luck: the ease at which rewards can be obtained immediately on starting.

Free lunch: everyone can see meaning in free stuff.

Progression: whether it’s your career, black box score or swimming badge; admit it, you love to progress.

Samaritan: if your decisions or purchases help real people (outside of the game/process), the feel-good factor can be immense and provides justification for time spent/increased cost.

Eco warrior: helping the world is ‘on trend’ and has never been more important. If your points can correlate with trees planted or plastic recycled, you’ll be more inclined to continue.

Social influence

Friending: finding and developing friendships with like-minded individuals (potentially behind the digital safety of your device) can be easy and rewarding.

Social gifting: that feel-good factor where you’ve been able to provide your friends or kin with something of value.

Group progress: helping movements progress as a collective can be extremely rewarding, especially if it has an impact outside of your social circle.

Brag factor: getting one over on your colleagues or friends gives a good chance to brag.

Digital water cooler: not all businesses have a water cooler. Social networks allow people to lower their guards and have a good natter.

Conformity: while there are plenty of us who like to break moulds, conformity offers a sense of belonging and community.

Tutelage: teaching others is a great avenue for ‘feel-good’ vibes.

Unpredictability

Random rewards: Most people are natural gamblers and if you could win a prize of £50 or a random prize of £10, £30 or £100, rest assured most people would select the latter.

Sudden (unexpected) rewards: everyone loves surprises.

Seasonal bonuses: without overdoing it, latch onto trending events that are relevant to your audience or your product.

Avoidance

Rightful heritage: giving a user something (for free) making them feel like it’s theirs and threatening to take it away unless a desired action is performed.

Evanescent opportunities: requests for immediate action to win exclusive rewards or unlock a special power.

Status quo sloth: coercing users into changing actions into habits. Habitual behavior is difficult to break and requires effort, encouraging it can help drive brand/app loyalty.

FOMO: fear of missing out, making users think that by not performing an action they are minimizing their experience v the vast majority of other users.

Sunk cost prison: After investing time in a game, your decision to quit will confirm that niggling suspicion that it’s been a big waste of time.

Scarcity

Lack of abundance: avoid providing users with everything they need, we’ll chase what’s out of reach but get quickly fed up of what’s easily to hand.

Appointment dynamics: use time to coerce users into certain behaviors at certain times, seasonal events and prizes can be a great way to achieve this.

Torture breaks: cooldowns and diminishing returns can prevent users from abusing and/or getting obsessed with your service, it also prevents them getting ‘burnt out’.

Oren Klaff’s ‘Pitch Anything’ references scarcity and prizing in an interesting way:

We chase that which moves away from us

We want what we cannot have

We only place value on things that are difficult to obtain.

Ownership

Stuff: acquisition of physical or digital assets or products.

Potential avatar: ownership of a digital avatar and their wellbeing.

Personalized experience: something that is owned and cherished if it provides value.

Interaction: if your gamification provides users with the opportunity to interact with their treasured belongings (such as phones) it can strengthen the gamification experience.

Empowerment

Unlocks: allow users to unlock new things and levels of progression.

Real-time influence: show users that their actions are having an actual impact on the elements of life or the digital world you said that they would.

Instant feedback: giving users a review feature helps them to feel listened to and valued.

Time locked boosts: providing double points for certain periods of time can help users to feel ‘super powered’ for a short period of time.

Accomplishment

Status: because we all know being level 10 makes you way cooler than those level 6 scrubs.

Leaderboard: seeing how you stack up against other… competitors.

High fives: getting congratulations outside of the expected rewards is often encouraging.

‘Boss’ fights or large milestones: pushes to achieve harder tasks in fixed time frames can act as focus points.

You may find that you’re already using a gamification process within your current customer journey. According to Bitcatcha, which does website speed tests, over 50% of startups integrated gaming elements into their future plans, and over 70% of major businesses used gamification to encourage participation in 2016.

Some key examples of gamification are:

Nike Fuel and Nike Running Club

One the most popular exercise apps out there, NRC pits you against your friends and yourself. Constantly feeding you with your success as the App’s key reward system.

Monopoly: McDonalds

Nothing says western culture more than the two core pillars of our society, gluttony and wealth. McDonalds have teamed up with Hasbro to entice and incentivize the consumption of fries and burgers.

Nissan Carwings

The Nissan Leaf comes with this neat quirk where you can connect your mobile via an app and not only work to improve the vehicle’s efficiency but also rank yourself against other Leaf owners.

Code Combat

Here is a great example of knowing your audience. There is a gross crossover in the two fields of traditional RPG gaming and ‘coding nerds’: this educational platform is one of the best.

TOM’s Shoes (humanity hero)

Progression and free stuff is all well and good but imagine if you could see the impact your purchase had on another culture, one far less fortunate: Toms is a great example of this with their one for one campaign https://www.toms.co.uk/improving:lives

Operational improvements

Gamification can be used to help managers who are looking to introduce a more fun and motivating system that promotes not just the completion of tasks (some likely mundane) but also an eagerness and competitive drive to increase your employees desire to ‘get stuff done’.

Bluewolf : A business approach to gamification.

https://www.bluewolf.com/bluewolf:now/gamifying:social:collaboration:how:we:did:it:bluewolf

Chorewars : Rank up your character by completing household chores.

http://www.chorewars.com/

Habitica : Similar to the above, but with pixel art .

https://habitica.com/static/home

Theemailgame : Earn points by keeping your inbox clean and tidy.

http://emailga.me/

If you want to use gamification (or elements of) within your business, be it internally or externally simply make sure you consider as many points within the octalysis model as possible with a focus on free stuff, wider impact and social elements for end users; or for managers, proof of achievement, competition and end rewards.

    from IM Tips And Tricks https://searchenginewatch.com/2018/07/11/gamification-here-comes-a-new-challenger/ from Rising Phoenix SEO https://risingphxseo.tumblr.com/post/175779545670

[aimeechapmanblog]

‘SFS’ Wider Reach //

In considering the Bacardi campaign that we have created there are a lot of elements to design. ‘Shot For Shot’ is the overall movement with lots of factors featuring e.g. app/ website/ stunt. It creates more buzz and involvement - the social activation we want to create in response to the brief itself. 

The Bottle:

An aspect I sketched up when previously generating ideas was the concept of a limited edition bottle. My initial idea was to create a bottle with a peal off label that would say ‘In this amount of time...’ giving a shocking statics in relation to the campaign. 

However, I have begun sketching and in discussion with the girls furthered the concept. The idea is that the entire bottle would be covered in a black label - with the usual contents such as the label in black also, embossed or debossed or perhaps a lighter grey. This would completely change the brand’s usual, transparent bottle - already drawing the audience attention. 

The black label would peel off in a spiral effect (shown below) to reveal  a static. Im currently playing with the idea of ‘16 shots in a bottle...’. Other features could also be peoples personal stories, swapped depending that part of the world the bottles would be sold. I think this would be an asset in gaining a global social activation, directing people to share the revolution of the traditional bottle on social media. 

Stunt / Limited Edition Mixer: 

Like I have said previously the concept of using Gun amnesty for positive was an idea discussed. With this in mind I wanted to relate it to the fact of festivals and carnivals. My stunt idea is that at carnivals and festival such as Notting Hill, where crime is known for, people would surrender there guns. Together taking away the weapon and uniting for a festival feeling. This then would give anyone who got involved with the campaign opportunity to win one of 100, limited edition Cocktail mixers - from the melted down guns. I think I can see this being a real positive movement and it ties in all the aspects of the campaign.

As we are progressing I can constantly see this project coming together more and more which I am really pleased about. I think its working a lot more effectively when beginning to expand and refine our designs.