Rebranding Yourself Online using ChatGPT
Summary from “Brand Aid: Taking control of your reputation before everyone else does” by Larry G Linne and Patrick Sitkins. This book is from the early 2010s so some things are outdated and not exactly applicable. It’s also a more corporate/ business focused book. I took away what i felt were the major lessons and were more applicable to young adults/ teens/ people on social media today (because social media in 2013 vs today is very different).
I also wanted to add my own input to the summary. I’ve added prompts for ChatGPT that you can use to help figure your personal brand out better.
When rebranding yourself online, I would highly recommend:
1. Archive all your personal Instagram account’s posts (if you have an online business, create a separate page and show very little of yourself). Remove all your stories and highlights. Deactivate your account for at least 8 months.
2. Spend the next 8 months building your social media strategy, your personal brand and reinventing yourself in any way and form you want to (mental, physical, spiritual, etc).
3. Use Pinterest and figure out a theme that defines you the best. Take a look at @mafeanzures
————————-
* A brand is what people think of you.
Questions to ask yourself:
1. What do you think other people think of you?
2. What personal attributes would you benefit from the most if those items were well known to everyone?
Question 1 and 2 in the next few prompts refers to these 2 questions.
ChatGPT prompts after you finish writing down the above answers:
“I want to develop my personal brand on instagram (or any one social media site at a time). Currently I’m seen as a (2 of the most negative qualities and 2 of the most positive qualities from question 1). I want to be seen as (4 of the most positive qualities from question 2). What should I do to be seen as that?”
This will give you a STRATEGY that you can further modify.
Now, ask the same question again but with one change:
“I want to develop my personal brand on instagram (or any one social media site at a time). Currently I’m seen as a (2 of the most negative qualities and 2 of the most positive qualities from question 1). I want to be seen as (4 of the most positive qualities from question 2). What should I post online to be seen as that?”
This will give you CONTENT that you should consider posting.
**
* It is very likely that if you are to meet someone new and you’re aware you’re going to meet them, you’ll check their social media out. Whether its LinkedIn, facebook, twitter, instagram… keep your online presence clean.
* Before you post ANYTHING online, ask yourself: “how will this affect my brand?” If you post a story about a nasty break up/ a friendship falling apart/ a negative restaurant review… how do you think other people will see you? Be extremely mindful of your brand and what you post online.
* Rather than the age old advice “just be yourself”, look at “just be your best self.”
**
7 steps to a great brand:
1. Write down what you think people think of you: both positive and negative
2. Determine your goals in life (career, family, etc). What brand items do you need to get there? For example, the brand item “intelligent” to move up the corporate ladder. What will you need in order to be perceived as intelligent?
3. Gap analysis: the difference between point 1 (current situation) and point 2 (desired situation).
4. Develop action items. For example, if you want to be seen as innovative at work, start bringing ideas to meetings.
5. Influences on your brand: your dress, style, voice tone and quality, health, recreation, the car you drive, social environments, where you live, the language you speak, the subjects of your conversations, social media postings all impact your brand.
6. List what you must do to protect your brand. For example: not drinking in public; dressing a certain way; etc.
7. Review every 6 months.
Ask ChatGPT: “I am (ethnicity) (gender), (age) years old based in (City, country). Currently I’m seen as a (2 of the most negative qualities and 2 of the most positive qualities from question 1). My viewers would mostly be people from (conservative/liberal/ rural/ urban/ define audience. In case there are two audience types, ask one at a time) backgrounds. I want to be seen as (4 of the most positive qualities from question 2). What behaviours should I not engage in?”
**
Using the power of “always”: 5 specific things you pride on yourself for doing regularly.
“I always take the time to be updated in my field of work.”
“I always volunteer every Sunday.”
**
Things to keep in mind:
A. Are you easy to find online?
B. Is your content consistent?
C. Do your pictures, videos convey your personal brand?
D. What will enhance your brand?
E. What will damage your brand?
Ask ChatGPT: “I want to develop my personal brand on instagram (or any one social media site at a time). Currently I’m seen as a (2 of the most negative qualities and 2 of the most positive qualities from question 1). I want to be seen as (4 of the most positive qualities from question 2). What can potentially damage my brand if I’m not careful?”
**
If you are willing to see what you are doing and saying on the front page of a newspaper tomorrow, proceed with it. If you wouldn’t want it on the front page of the newspaper, STOP immediately.
**
More things to keep in mind:
1. The internet amplifies everything
2. Context matters
3. Consistency is everything
4. Your “at home” brand is as important as “outside of home” brand
321 notes
·
View notes