#his new motto

[celestie0]

NEW BOY ALERT?!!! AND WHILE THINGS ARE GETTING ANGSTY BETWEEN SATORU AND Y/N ?? and them going out for dinner boy its over. not sure what kind of person kai is yet other than being a realist but them having the same hobby will certainly cause them to get close real quick . SATORU PLS . if u can chase a ball u can chase a woman(else said woman gna be living in someone else's hotel instead of yours soon) ANYWAYS LOVE KICKOFF MUAHH

“if you can chase a ball you can chase a woman” 😭😭😭 im dyinggg at that HAHAHA omg put this in gojo’s inbox not mine he’s the one that needs this pep talk!! 🤣🤣

and yea we’ll see where things go w kai, he’s very knowledgeable on photography for sure. i’m so happy w all the different opinions ab him so far!! i was hoping that ppl would be split on him haha

THANK YOU ANON it’s literally 3am for me (can’t sleep) and i giggled so damn hard when i read this ask 🤣 glad you’re enjoying it 💕

[rainbow-sunshine-unicorn]

One thing about Season 1 Anthony Bridgerton?

He’s never been right about absolutely anything

[rokudaimeplease]

kakashi being very serious in boruto's graduation exam

[passumstars]

Sweet dreams

[mando-din-lorian]

Day 5 of drawing Mando everyday.

That new Lego Mando short was super cute, but I did notice that Din didn’t get a present :( so I decided everybody pitched in and bought him in a pulse rifle.

[randomnameless]

I think the "Billy should ditch the boar" takes comes from AM being the one route that breaks their self-insert fantasy. Flamey and Emile doing their stuff and the Jerry thing etc do not matter bcs its not being directly mean to YOU, the player, in YOUR story. Edel-chan is a very sad and traumatized girl that will ALWAYS love YOU no matter what you do and she will doodle YOU and squeak about rats n stuff, but you don't have to actually deal with any of her supposed trauma in a realistic way (+)

(cont) She will always be fine and ready to gush after you, the trauma is only a plot device to make her wary of other people that aren't you, and be attached to only you. What she does to randoms doesn't matter as long as she's nice to you. But the evil european barbarian boar dares to actually show his trauma and negative emotions around you, and make you uncomfy, and bring any sort of realism to your fantasy! how dare he! Not only that, but he admits he didn't like you at the beginning!!!(+) (cont) you, the player, isn't above other characters when it comes to him being rude because of his trauma and mental illness, and the story dares to show your avatar feeling sad and powerless instead of badass and cool. He won't listen to you until another character opens his eyes first, and even if you marry him he's still hearing voices and struggling with his issues, your love won't cure him!! Not only that, but AM is his story, not yours! (+) (cont) It relegates your self-insert to a supportive deuteragonist instead of the main hero the plot centers around. He will become The King and you will be just a religious leader, following the footsteps of the Evil Lizard Lady!! Obviously you don't want that!! this is your story, where you can dump all your anti-church IRL arguments into, and be a super cool baddass mercenary who never has to deal with negative emotions!! And that's why AM is the only FE16 route where I actually like Billy.

Sorry anon for the tardiness of the reply!

Yep, I feel like for both Dee and the evil lizard lady, at one point, they are unhappy/upset/angry and more or less negative at Billy - who is, in this situation, taken as the player.

I remember during the heights of 2020-2021 discourse people sending asks to other asking how can they like Rhea bcs she was meant to "u" and whatnot, and it's just... Self-insert at its finest?

But Billy - the character we see in Nopes, FEH and FE17, wouldn't feel like the player in those instances (because Billy the character would never pick the "uwu" option in the Holy Tomb, and Billy the character would understand and/or at least get how Dimitri doesn't want to talk right now) - so again, it's the same old question, who is Billy? An empty self insert who feels a lot of sad uwus when Rhea threatens to rip their heart out as they assist and support who swore to kill her because her ears are pointy and cries whenever Dimitri doesn't want to talk to them, or is Billy the character we see in other games, who shows more empathy and tries to understand people, and thus, wouldn't have been able to pick a certain route in FE16?

Lol I just remember now how some people didn't like Cyril or even Seteth because they didn't slobber over Billy - as the self-insert - in their first 5 lines unlike the rest of the cast ^^

Granted, this "YOU must be the most important person EVER" comes back in full force with the S-supports (tfw seteth doesn't mention his family to billy when they hold hands) and it reiterates something I always knew : Avatars were a mistake.

Parasocial maybe saved the franchise from turning into another F-Zero like saga, but damn if it nuked a lot in the process (and by, a lot, i mean coherence and characters networks).

[sleepanonymous]

No lyrics, this is just a piano interpretation/cover Ves did. But I have something special for you below the cut 🖤

Edited out the commenters' last names for privacy, but could you fucking imagine??? Commenting on a video and Ves responding??? I guess I'm fangirling and these people had no idea, but still. Very jealous lmao 😅

[ash-muses]

@godessofviktory || [ continued ]

Sigyn had a point: he had lied to her one too many times, and this was simply the last straw, despite his intentions. He felt his heart sink a bit as he listened to her speak, the seriousness of the situation seeping into his core. If he had been afraid to lose her before, he was certain it was nearly guaranteed now. Taking in a steady breath, he took another tentative step forward, fingertips brushing lightly against her arm as he held her gaze.

"Sig - Calliope," he corrected himself, not wanting to do any further harm to her, brows drawn together and verdant eyes shimmering with a mix of concern and remorse. The God exhaled quietly as he gathered his thoughts. "You're right," he went on, timbre softer than usual, "I should have told you from the beginning. I know it was selfish and I was a fool. There is little I fear aside from losing the privilege to walk the Nine Realms with you."

Loki knew that he had crossed a line this time, her raised voice like daggers to his heart. In that aspect, love had always been a dagger as far as he was concerned; it was a weapon to be wielded far away or up close, something one could see themselves in, and it was beautiful until one bled... However, when he had met Sigyn, it had challenged his perspective and made him reevaluate his perception. He owed his life to her - a debt that had been initiated the day she had chosen to save him from being captured - and he couldn't have imagined his life without her since.

"You have always been the one person who sees past what I am or who I am to be. The one who knows me, at times better than I know myself," came his low voice, his loyalty and dedication laced within his words. "Understand that there is nothing that I wouldn't do for you..."

[writerfae]

In honor of my original idea “Henry will be the vessel for the Alderking”, the question “what if Henry grew up with his father” and the Taiden being soulmates concept (brought to you by @deadlycupid), let me raise you this au:

Henry was raised and trained by Cameron and the knights because everyone is convinced he’s the Alderking’s soul reborn (since they look alike and all that) and they want him to one day “regain his throne”.

However, they are mistaken. For as much as Henry may look like the Alderking reborn, he is not the actual rebirth.

It’s the other of the two brothers instead. Aiden. He is the true soul of the Alderking, reborn. But he is on no one’s radar since he was raised in the human world.

And then one day, Aiden comes to the world of fae, probably looking for the brother he just now heard existed and somehow gets roped into the whole mess, ending up fighting against the knights.

And even then, when there are some subtle yet clear signs of who he truly is, the knights simply don’t get it.

In comes Talon. Talon, in this scenario, is a knight as well. He also happens to be the reborn soul of Cyprian, the Alderking’s shield.

He called bullshit on all that the knights thought to be true right from the beginning, but no one would listen to him.

Talon looked at Aiden ONCE and immediately knows what’s up. He recognizes him, cause Cyprian would recognize his beloved king anywhere, even in this other life.

The knights will be like “Henry is the rebirth of our king” and Talon will turn right around and be like “yeah no.” *points at Aiden* “THAT is my king right there*.

But he like never says anything to the knights, cause he now realizes it’s better if they don’t know.

And then immediately he makes it his life’s work to protect Aiden, to keep him away from all danger and temptation.

Because this rebirth of the Alderking is yet the pure, good version of what the true Alderking once was and Talon tries everything in his might to keep this boy from being corrupted again.

Maybe this time, he hopes, he can actually save his king.

[fullyamess]

“Live free or die.”

Except he’s not alive.

His death would mean the destruction of more than he could possibly fathom.

And the only people who can make rules for him are a funny little man in a suit. And himself.

“Live free or die.”

His people have shouted it joyfully, angrily, mournfully and can mean it with every breath they have. But he’s not human enough for it to be anything other than a deep aching need that floods bloodless veins and a motto that will only ever be words.

[wabblebees]

in the dark times

will they also stay silly?

yes they stay silly

about the dark times

[teamfortresstwo]

“Super over-bearing” DO YOU EVEN KNOW WHO THE FUCK ELIAS BOUCHARD IS-

[rianitidawrites]

guess who's back at their jinjae phase again (lie: I never left)

this exchange between HYJ and SHJ has got to be the silliest thing ever 😭

local f stat hunter leaves a one (1) star review on an S rank guild leader's yelp page

[amzarashi]

thought about dazai osamu today and had a breakdown

[mostlysignssomeportents]

Google’s enshittification memos

[Note, 9 October 2023: Google disputes the veracity of this claim, but has declined to provide the exhibits and testimony to support its claims. Read more about this here.]

When I think about how the old, good internet turned into the enshitternet, I imagine a series of small compromises, each seemingly reasonable at the time, each contributing to a cultural norm of making good things worse, and worse, and worse.

Think about Unity President Marc Whitten's nonpology for his company's disastrous rug-pull, in which they declared that everyone who had paid good money to use their tool to make a game would have to keep paying, every time someone downloaded that game:

The most fundamental thing that we’re trying to do is we’re building a sustainable business for Unity. And for us, that means that we do need to have a model that includes some sort of balancing change, including shared success.

https://www.wired.com/story/unity-walks-back-policies-lost-trust/

"Shared success" is code for, "If you use our tool to make money, we should make money too." This is bullshit. It's like saying, "We just want to find a way to share the success of the painters who use our brushes, so every time you sell a painting, we want to tax that sale." Or "Every time you sell a house, the company that made the hammer gets to wet its beak."

And note that they're not talking about shared risk here – no one at Unity is saying, "If you try to make a game with our tools and you lose a million bucks, we're on the hook for ten percent of your losses." This isn't partnership, it's extortion.

How did a company like Unity – which became a market leader by making a tool that understood the needs of game developers and filled them – turn into a protection racket? One bad decision at a time. One rationalization and then another. Slowly, and then all at once.

When I think about this enshittification curve, I often think of Google, a company that had its users' backs for years, which created a genuinely innovative search engine that worked so well it seemed like *magic, a company whose employees often had their pick of jobs, but chose the "don't be evil" gig because that mattered to them.

People make fun of that "don't be evil" motto, but if your key employees took the gig because they didn't want to be evil, and then you ask them to be evil, they might just quit. Hell, they might make a stink on the way out the door, too:

https://theintercept.com/2018/09/13/google-china-search-engine-employee-resigns/

Google is a company whose founders started out by publishing a scientific paper describing their search methodology, in which they said, "Oh, and by the way, ads will inevitably turn your search engine into a pile of shit, so we're gonna stay the fuck away from them":

http://infolab.stanford.edu/pub/papers/google.pdf

Those same founders retained a controlling interest in the company after it went IPO, explaining to investors that they were going to run the business without having their elbows jostled by shortsighted Wall Street assholes, so they could keep it from turning into a pile of shit:

https://abc.xyz/investor/founders-letters/ipo-letter/

And yet, it's turned into a pile of shit. Google search is so bad you might as well ask Jeeves. The company's big plan to fix it? Replace links to webpages with florid paragraphs of chatbot nonsense filled with a supremely confident lies:

https://pluralistic.net/2023/05/14/googles-ai-hype-circle/

How did the company get this bad? In part, this is the "curse of bigness." The company can't grow by attracting new users. When you have 90%+ of the market, there are no new customers to sign up. Hypothetically, they could grow by going into new lines of business, but Google is incapable of making a successful product in-house and also kills most of the products it buys from other, more innovative companies:

https://killedbygoogle.com/

Theoretically, the company could pursue new lines of business in-house, and indeed, the current leaders of companies like Amazon, Microsoft and Apple are all execs who figured out how to get the whole company to do something new, and were elevated to the CEO's office, making each one a billionaire and sealing their place in history.

It is for this very reason that any exec at a large firm who tries to make a business-wide improvement gets immediately and repeatedly knifed by all their colleagues, who correctly reason that if someone else becomes CEO, then they won't become CEO. Machiavelli was an optimist:

https://pluralistic.net/2023/07/28/microincentives-and-enshittification/

With no growth from new customers, and no growth from new businesses, "growth" has to come from squeezing workers (say, laying off 12,000 engineers after a stock buyback that would have paid their salaries for the next 27 years), or business customers (say, by colluding with Facebook to rig the ad market with the Jedi Blue conspiracy), or end-users.

Now, in theory, we might never know exactly what led to the enshittification of Google. In theory, all of compromises, debates and plots could be lost to history. But tech is not an oral culture, it's a written one, and techies write everything down and nothing is ever truly deleted.

Time and again, Big Tech tells on itself. Think of FTX's main conspirators all hanging out in a group chat called "Wirefraud." Amazon naming its program targeting weak, small publishers the "Gazelle Project" ("approach these small publishers the way a cheetah would pursue a sickly gazelle”). Amazon documenting the fact that users were unknowingly signing up for Prime and getting pissed; then figuring out how to reduce accidental signups, then deciding not to do it because it liked the money too much. Think of Zuck emailing his CFO in the middle of the night to defend his outsized offer to buy Instagram on the basis that users like Insta better and Facebook couldn't compete with them on quality.

It's like every Big Tech schemer has a folder on their desktop called "Mens Rea" filled with files like "Copy_of_Premeditated_Murder.docx":

https://doctorow.medium.com/big-tech-cant-stop-telling-on-itself-f7f0eb6d215a?sk=351f8a54ab8e02d7340620e5eec5024d

Right now, Google's on trial for its sins against antitrust law. It's a hard case to make. To secure a win, the prosecutors at the DoJ Antitrust Division are going to have to prove what was going on in Google execs' minds when the took the actions that led to the company's dominance. They're going to have to show that the company deliberately undertook to harm its users and customers.

Of course, it helps that Google put it all in writing.

Last week, there was a huge kerfuffile over the DoJ's practice of posting its exhibits from the trial to a website each night. This is a totally normal thing to do – a practice that dates back to the Microsoft antitrust trial. But Google pitched a tantrum over this and said that the docs the DoJ were posting would be turned into "clickbait." Which is another way of saying, "the public would find these documents very interesting, and they would be damning to us and our case":

https://www.bigtechontrial.com/p/secrecy-is-systemic

After initially deferring to Google, Judge Amit Mehta finally gave the Justice Department the greenlight to post the document. It's up. It's wild:

https://www.justice.gov/d9/2023-09/416692.pdf

The document is described as "notes for a course on communication" that Google VP for Finance Michael Roszak prepared. Roszak says he can't remember whether he ever gave the presentation, but insists that the remit for the course required him to tell students "things I didn't believe," and that's why the document is "full of hyperbole and exaggeration."

OK.

But here's what the document says: "search advertising is one of the world's greatest business models ever created…illicit businesses (cigarettes or drugs) could rival these economics…[W]e can mostly ignore the demand side…(users and queries) and only focus on the supply side of advertisers, ad formats and sales."

It goes on to say that this might be changing, and proposes a way to balance the interests of the search and ads teams, which are at odds, with search worrying that ads are pushing them to produce "unnatural search experiences to chase revenue."

"Unnatural search experiences to chase revenue" is a thinly veiled euphemism for the prophetic warnings in that 1998 Pagerank paper: "The goals of the advertising business model do not always correspond to providing quality search to users." Or, more plainly, "ads will turn our search engine into a pile of shit."

And, as Roszak writes, Google is "able to ignore one of the fundamental laws of economics…supply and demand." That is, the company has become so dominant and cemented its position so thoroughly as the default search engine across every platforms and system that even if it makes its search terrible to goose revenues, users won't leave. As Lily Tomlin put it on SNL: "We don't have to care, we're the phone company."

In the enshittification cycle, companies first lure in users with surpluses – like providing the best search results rather than the most profitable ones – with an eye to locking them in. In Google's case, that lock-in has multiple facets, but the big one is spending billions of dollars – enough to buy a whole Twitter, every single year – to be the default search everywhere.

Google doesn't buy its way to dominance because it has the very best search results and it wants to shield you from inferior competitors. The economically rational case for buying default position is that preventing competition is more profitable than succeeding by outperforming competitors. The best reason to buy the default everywhere is that it lets you lower quality without losing business. You can "ignore the demand side, and only focus on advertisers."

For a lot of people, the analysis stops here. "If you're not paying for the product, you're the product." Google locks in users and sells them to advertisers, who are their co-conspirators in a scheme to screw the rest of us.

But that's not right. For one thing, paying for a product doesn't mean you won't be the product. Apple charges a thousand bucks for an iPhone and then nonconsensually spies on every iOS user in order to target ads to them (and lies about it):

https://pluralistic.net/2022/11/14/luxury-surveillance/#liar-liar

John Deere charges six figures for its tractors, then runs a grift that blocks farmers from fixing their own machines, and then uses their control over repair to silence farmers who complain about it:

https://pluralistic.net/2022/05/31/dealers-choice/#be-a-shame-if-something-were-to-happen-to-it

Fair treatment from a corporation isn't a loyalty program that you earn by through sufficient spending. Companies that can sell you out, will sell you out, and then cry victim, insisting that they were only doing their fiduciary duty for their sacred shareholders. Companies are disciplined by fear of competition, regulation or – in the case of tech platforms – customers seizing the means of computation and installing ad-blockers, alternative clients, multiprotocol readers, etc:

https://doctorow.medium.com/an-audacious-plan-to-halt-the-internets-enshittification-and-throw-it-into-reverse-3cc01e7e4604?sk=85b3f5f7d051804521c3411711f0b554

Which is where the next stage of enshittification comes in: when the platform withdraws the surplus it had allocated to lure in – and then lock in – business customers (like advertisers) and reallocate it to the platform's shareholders.

For Google, there are several rackets that let it screw over advertisers as well as searchers (the advertisers are paying for the product, and they're also the product). Some of those rackets are well-known, like Jedi Blue, the market-rigging conspiracy that Google and Facebook colluded on:

https://en.wikipedia.org/wiki/Jedi_Blue

But thanks to the antitrust trial, we're learning about more of these. Megan Gray – ex-FTC, ex-DuckDuckGo – was in the courtroom last week when evidence was presented on Google execs' panic over a decline in "ad generating searches" and the sleazy gimmick they came up with to address it: manipulating the "semantic matching" on user queries:

https://www.wired.com/story/google-antitrust-lawsuit-search-results/

When you send a query to Google, it expands that query with terms that are similar – for example, if you search on "Weds" it might also search for "Wednesday." In the slides shown in the Google trial, we learned about another kind of semantic matching that Google performed, this one intended to turn your search results into "a twisted shopping mall you can’t escape."

Here's how that worked: when you ran a query like "children's clothing," Google secretly appended the brand name of a kids' clothing manufacturer to the query. This, in turn, triggered a ton of ads – because rival brands will have bought ads against their competitors' name (like Pepsi buying ads that are shown over queries for Coke).

Here we see surpluses being taken away from both end-users and business customers – that is, searchers and advertisers. For searchers, it doesn't matter how much you refine your query, you're still going to get crummy search results because there's an unkillable, hidden search term stuck to your query, like a piece of shit that Google keeps sticking to the sole of your shoe.

But for advertisers, this is also a scam. They're paying to be matched to users who search on a brand name, and you didn't search on that brand name. It's especially bad for the company whose name has been appended to your search, because Google has a protection racket where the company that matches your search has to pay extra in order to show up overtop of rivals who are worse matches. Both the matching company and those rivals have given Google a credit-card that Google gets to bill every time a user searches on the company's name, and Google is just running fraudulent charges through those cards.

And, of course, Google put this in writing. I mean, of course they did. As we learned from the documentary The Incredibles, supervillains can't stop themselves from monologuing, and in big, sprawling monopolists, these monologues have to transmitted electronically – and often indelibly – to far-flung co-cabalists.

As Gray points out, this is an incredibly blunt enshittification technique: "it hadn’t even occurred to me that Google just flat out deletes queries and replaces them with ones that monetize better." We don't know how long Google did this for or how frequently this bait-and-switch was deployed.

But if this is a blunt way of Google smashing its fist down on the scales that balance search quality against ad revenues, there's plenty of subtler ways the company could sneak a thumb on there. A Google exec at the trial rhapsodized about his company's "contract with the user" to deliver an "honest results policy," but given how bad Google search is these days, we're left to either believe he's lying or that Google sucks at search.

The paper trail offers a tantalizing look at how a company went from doing something that was so good it felt like a magic trick to being "able to ignore one of the fundamental laws of economics…supply and demand," able to "ignore the demand side…(users and queries) and only focus on the supply side of advertisers."

What's more, this is a system where everyone loses (except for Google): this isn't a grift run by Google and advertisers on users – it's a grift Google runs on everyone.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2023/10/03/not-feeling-lucky/#fundamental-laws-of-economics

My next novel is The Lost Cause, a hopeful novel of the climate emergency. Amazon won't sell the audiobook, so I made my own and I'm pre-selling it on Kickstarter!

[seravphs]

ੈ♡˳·˖✶ — GOJO SATORU x FEM READER

Gojo “my girl is mad at me I hope I die” Satoru

wc — 600

tags — fluff, companion piece to modern intimacy so you’re also married in this one, love as annoyance 

Gojo looks like he tried to drown himself in the shower. 

If you hadn’t just mopped the floor, you might be tempted to give in and beckon him over to cuddle. As it is, your annoyance is only mildly tempered by how adorable he is. You suspect this was his plan all along. 

“Go dry your hair,” you tell him coldly, hardly even giving him a glance after his first step into the room. 

He pouts, which you were expecting. He should really learn some new tricks at this point. You make a shooing gesture at him to drive home the point. 

Instead, he clambers down next to your feet, all six feet and two inches of him compressed down to fit his head into your lap. Gojo’s so lanky it gives you the impression of a Jenga tower collapsing in on itself to watch him get on his knees. 

“But you’re mad at me,” he whines. Chilly droplets are seeping into your thighs. 

“I’ll be madder if you keep getting my pants wet. Go on, you’ll catch a cold.” 

“I deserve it.” 

“Gojo.” 

You say it as if you’re short of patience, when really, you’re far from it. You’re enjoying this way too much. 

He turns his head so he can look up at you. His hair falls into his eyes, making him look like a sad, wet puppy, shivering at your feet for mercy. It’s an act, of course. 

He’s the strongest man in the world. Still, you feel your heart melting as you would for any poor abandoned creature. You brush his bangs out of his face, trying to hold onto your weakening resolve. 

He knows he’s got you. It’s just a matter of time. 

“I can’t live with myself,” he says. “If you’re going to be mad at me, you should just kill me. It would be easier-“ 

“Don’t be dramatic,” you say, but that’s when he strikes the killing blow. 

He doesn’t say anything. Instead, he just looks at you with eyes that are suspiciously shiny, his pretty pink lips in a soft frown. You sigh and put the book you were trying to read down. 

“Go get the hairdryer.” 

Gojo perks up immediately. You stay on the sofa. He sits on the ground between your legs as you run your hands through his hair, moving section by section. It fluffs up as hot air moves over it. 

“Are you still mad?” 

“Want to take a guess?” 

He turns around so fast he almost hits himself in the face with the hairdryer in your hand. 

“I’ll never do it again, I swear.” 

“You swear?” You’re teasing. 

Gojo places one hand over his heart and raises the other like he’s making a pledge. You’re the only nation he’d ever devote himself to, anyway. “You know my motto is happy wife, happy life.” 

“I don’t know, actually.” You laugh. “Did you just come up with that?” 

“Now you’re just being mean,” he says. 

“I’m glad you picked up on it,” you say dryly. 

You like him pathetic. It appeals to your worst nature, the one that kind of wants to pinch him just to see him cry. You don’t know when you developed such feelings, and you’re certainly not sadistic towards anyone else, but Gojo just provokes you. It’s what he does. He’s good at being annoying. 

But you love that part of him, just as much as you love the part of him that can’t live without your attention. 

“You really learned your lesson?” You ask. “You won’t do it again?” 

“And go through this again? You kidding?” 

You pinch his cheek in annoyance, but he just laughs and wraps his arms around you, ignoring the way you try to wriggle away. 

“Your hair isn’t dry yet!”

“Doesn’t matter,” he says, rubbing his cheek against yours. His shampoo smells good. “Happy husband, happy wife.” 

He knows you too well for you to disagree.