#haven’t found my niche there yet so i’m still on ya because it’s still what i know

[livvyofthelake]

being in your early 20s not as bad when you remember that it’s not even illegal to read girls middle grade books as an adult. you can literally still always read girls middle grade books whenever you want forever… shout-out to girls middle grade books fr!!!!

[yanderecandystore]

Yandere Ocs dream date hcs please?

Hi!

This seems fun :3

Also, oh my God, I haven't started writing for Prey chapter 2, I'm sorry!!! ;-; ;-;

I didn't have enough time to write it. Neither did I write for A Vixen Walking Around At Night yet.

Sorry ;-;.

🍭꒰⑅ᵕ༚ᵕ꒱˖♡🍮꒰⑅ᵕ༚ᵕ꒱˖♡🍰꒰⑅ᵕ༚ᵕ꒱˖♡🍮꒰⑅ᵕ༚ᵕ꒱˖🍭

Our first moment [Yandere OCS x Reader - Headcanon]:

🍒 Bullies 🍭:

→ Alexandra Coldwell:

Well, what can I say? She is a little princess, and you'll need to treat her as such.

She is pretty mean, and would totally be expecting you to make her the perfect date. Yes, that also means that you should be the one to ask her out, and if you do, she will talk as if you're the one that should have planned this out.

But don't worry, she knows that she is the one that has to fix everything. Going out is her favorite thing, so why just go around a mall while you two find something to do? Maybe even make you buy things for her.

Alexandra is mostly fucking with you though, I mean, she really wants you to treat her like a princess, but she knows you don't have enough money to buy anything for her (don't worry about buying anything for her boo, she only wears really expensive brands :D).

A movie is cool and all, but even if she is watching something she really likes, she would still find out she is missing something. This date wouldn't feel complete.

Alexandra does like to stay active, and although it sounds really niche, if her darling dares her to run faster than them, she'll totally do it. No questions asked.

Heels or no heels. It's on now. If you bail out though she is going to make fun of you, cause of course she would.

If you win then, well, she lost, is there anything you would like to get as a reward, Ms/Mr. Winner? Does a kiss from her majesty suffice?

Alexandra can be a little bitter sweet, but she does really care about her darling, in her eyes, your just as much royalty as her.

Her dream date would probably be going around a national park, princesses with heels can still do some hiking. Watch her act like a nerd at every single cute animal she spots. Turns out she knows quite a lot about biology, the absolute goof.

→ Adrien Coldwell:

I know that he may seem boring as hell and absolutely "0 fucks given" all the time, and believe me he is, but give him some credit.

He can be probably one of the chilliest out of the two. He does make a couple of ill comments here and there, but he doesn't mind going along with you and doing things you like.

He may comment something along the lines of "not expecting you two to have a great date, because it's impossible to have fun with someone that sucks so much", with yeah, he went full on out with that one, but he is mostly picking on you.

Just seeing you being yourself is pretty entertaining. I guess that's why he keeps picking on you, trying to get different reactions.

Adrien likes to binge watch cartoons, and although he likes music concerts he can't be bothered to move one inch most of the time.

He lets you do what you like to do, but, to be honest, something that you two can do and create sounds a lot better. Maybe he wants to find an active that you two can do while still having fun and bickering at each other.

Would you like to bake with him? He can do just fine on his own, but if you want to, he would really, really appreciate some help.

Even if whatever you baked was a mess and probably burned, you two would still have fun. You'll probably see him smiling for once.

Adrien's idea of a dream date is being able to have fun with you while crafting something, being that baking or even just a silly project. The project may not turn out really well, but throughout the experience, you still get some good laughs.

🍎 Teachers 🥧:

→ Matthew Robinson:

Oh this, suit and tie boi. This sweet, sweet boi.

What can he say? He doesn't have enough experience in the dating department, at least not the most fun of experiences.

He isn't really that lucky, you know?

Maybe show him a little bit of what you're into. That would help him understand how dates are supposed to go.

He is afraid of his ideas being pretty cliche, honey. He would love to take you to eat at a fancy restaurant, or maybe a picnic, just the two of you.

He can be a bit of a glutton. He does enjoy musicals, but he understands that is not exactly everyone's taste.

He is getting old, isn't he? He has even thought about going into a cafe, reading books or something. But can you two just stay home and read? Wait, why would you two even be reading, weren't you two supposed to interact?

Why would he even offer that? God, he probably needs to interact with people more.

His perfect date would probably involve nature, to his own surprise though. Probably taking you to his own home in the countryside, or maybe just being in touch with nature. Getting lost in the woods with you would be, quite the interesting experience.

→ Madeline Allen:

Do you like staying in home and binge watching series/cartoons? Cause she really doesn't like getting out of her house much.

She loves staying at home and simply having a more comfy day. Watching nostalgic movies, eating only the best snacks and having just a great time.

The only other thing that she likes to do is visit the beach whenever she can. She likes collecting shells and she'll probably show you her favorite ones. Her collection could be bigger, if her visits to the beach would be more frequent.

Actually, when she was younger she discovered the best spots to hangout when she wanted to be alone. Well, there are other people that go around that place, but not many actually enter and stay inside for long.

She would absolutely love to bring you inside the hidden grotto she found. It's really spacious, and the view is amazing, but her favorite part is watching the fishes swimming in and out of this little paradise.

The best moments to visit are when it is sunset and when it's a full moon night, it is absolutely amazing, you'll love it!

At least, she hopes so!

🍋Delinquents 🐍:

→ Jackson Macnee:

Jack doesn't really seem like it, but he kinda enjoys reading about romance, even if it's the most cliche bullshit he has ever heard.

I guess it makes sense for him to have a couple of ideas of the perfect date, he used to love reading this shit when he was studying at that snobby school.

But he is a different person now, I mean, yeah he has some ideas on where to take his darling, but he doesn't really think he will ever use his knowledge.

… But, if he ever found someone he actually has a thing for, maybe… A movie?

I mean, he could elaborate on a perfect date and all, he actually would love to elaborate on his perfect date, but- He feels like It would be pointless.

Eh, why not keep things simple? He doesn't want to sound like a dork. At least not to his darling, he would only feel self-conscious about it.

His actual idea of a perfect date is to bring his darling to watch a movie and show them his favorite part around town. He knows how to access some abandoned docks and believe, although it doesn't sound like much, the scenery can be pretty neat.

Two dorks hanging around at some docks while the sun is setting, talking about feelings and shit like that, sounds like something he read about.

→ Janette Sartorius:

Honestly, not even she knows what the fuck she wants.

Her hopeless romantic heart can only take so much love!

Every single idea sounds like the right idea. Stay at home, go out to get something to eat and drink, see some movie or concert, vandalize some shit like you're both Harley Quinn and Poison Ivy or something, find somewhere secret that only you two know how to get there and write your initials together, like-

I mean, she would probably be thinking of doing all of these.

All. Of. These. Every time you hangout she'll be already thinking of the next date.

Something she would totally love to do, would be just playing games with ya. In her house or in an arcade.

Maybe after playing some games, getting some ice cream and walking around the park. But she will always, and I mean always, stop whatever she was doing to pet the dogs along the way.

I guess what she wants is to spend time alone with you, with you two lost in each other's eyes, while she can also show the entire world how beautiful her darling is and how her darling is only hers. Her dream date would totally be in a place like an abandoned haunted house where she can hold you while your scared (and probably scare you whenever she can).

👾 A.I 🍈:

→ Yuma Soma:

Oof, oh dear. Are you the type of person to go out and eat a lot? Cause Yuma is a 100% that person.

What I mean is, they only like going out if it means being able to eat. There are so many human foods that they didn't even know while they were inside the game.

In the food department, there are a lot of things they didn't know, wait until they see the rest of what they don't know about, like other countries and other culture's cuisines.

Maybe that's what they like, going out and discovering new things. Maybe they would like making a trip around the globe with you, or just visiting local restaurants because that's way less expensive lol.

I guess their dream date would be whenever they can go out with you without being trapped inside the game, preferably if you don't run away or start yelling at them for imprisoning you.

But until then, they'll keep you in their hands and bring you to do all the things that real human couples do!

Just stop screaming from inside the game, will you?

🦊 Kitsunes 🍬:

→ Tatsumi:

Tatsumi is an absolute couch potato. He hates having to get out of his room.

But if it's a date with you, then of course he'll go! It's not everyday that the love of his eternal life asks him to go on a date!

But… Where would you go? He kinda doesn't know what to do. Most of his dates end really prematurely.

Get some drinks, have sex and take their energy and leave. He doesn't know what else he can do, love.

When it comes to his darling, sexual interactions don't really come to mind as much as he thought it would. I mean don't get me wrong, he can be a little pervy, but anything with you is already amazing darling.

If he could, he… Wishes he could have a normal day with you. Ya know? Without him being… Him. His dream date would be a day where he can do many of the things he and his darling likes, it may sound clichê but-

Whatever you do together would be wonderful either way.

🍭꒰⑅ᵕ༚ᵕ꒱˖♡🍮꒰⑅ᵕ༚ᵕ꒱˖♡🍰꒰⑅ᵕ༚ᵕ꒱˖♡🍮꒰⑅ᵕ༚ᵕ꒱˖🍭

[kamus15]

Heartbreak Weather 2021 Review*

Heartbreak Weather sound takes me to pop-rock elements where 1D left off, somehow Niall manages to put his on twist on it rather than sounding repetitive or following a certain formula. He found his own voice and niche in his first album and now with his second release, he explores further into lusting and one night stands with strangers. It shouldn’t be shocking on how we hear about his romantic escapades throughout the album and how much he yearns for company and also explores into self-doubt, vulnerability, and being young. Without further ado, let’s break into the album track-by-track:

1) Heartbreak Weather We start off with the title of the album, in this song, Niall tells us how sad and lost he was before meeting this girl whom he now shares a room in a hotel, we can pretty much tell that the girl is the one that takes initiative into this swift hook up as they undress each other and can’t wait to find each other wrapped in arms, legs and bedsheet. Poor Niall, you were probably coming off from a dry-spell and this is all you needed to breathe new energy into your life. The instruments played throughout this song are chill and have this Caribbean-tinged arrangements that makes the song  feel rather relaxed despite Niall pleas of desperation and how lonely he must have felt.

2) Black & White  The typical perfect song for a wedding. Oh yes, Niall narrates how he pictures himself growing older with who knows, maybe the girl on track 1? It’d be impossible to keep track of how many girls Niall must have dated since 1D began. It’s somehow cheesy but not enough for the whole song not to turn into a cheesy festival.

3) Dear Patience This is such a heartfelt song, where we see Niall talking to inner (younger) self. In a path to self-discovery, it’s easy to get lost in the process, and find it hard to hear your own voice. It’s very refreshing to hear Niall being so honest with himself and admit that he’s had his setbacks, just like any of us. During the song, he pleads for more understanding, to come to terms with being more *pun intended* patient.

4) Bend The Rules This has a rather interesting question-and-answer section where Niall wonders what his partner has been up to, even though he gives us a vague idea that he suspects of cheating, yet he knows there’s no proof and he might be seeing things. The song itself drags on quite a bit for my liking, however, it’s great to hear the vulnerability in his voice. Mr. Horan once again shows off his cleverness with his songwriting on this track.

5) Small Talk We’re back to the one-night stand, hook-up type of songs! We get it Niall, you like to drop your pants faster than a skyrocket! In this song, we hear how much Niall has been craving it and thinking it about it. With this type of song, in my mind, it would be perfect to play on a sleazy bar where you go to pick up your latest tinder hot date. Nothing new we haven’t seen before. Just shut up and F me

6) Nice To Meet Ya  *Dua’s voice* One look at the lyrics it’s all it takes to figure out that this Irish leprechaun is either thinking about getting laid or having a nice Guinness stout in his nearest bar. I do like the fact his voice sounds different in this song, I can’t quite describe it, but it does remind me somehow of what brit-pop sounded in the late nineties. Niall becomes the second member of One Direction to dabble in French (cou, cou!), although I can’t see how taking your hot date to the sea will keep her warm. But, alas, I do see an effort in this song for creativity. 

7) Put a little love on me This song screams Disney-ballad to me. It’s very syrupy and Niall’s vocals showcase quite some emotion as well. It sounds like something One direction would have put out during their peak. I do appreciate that Niall pushes his vocal range a bit further here. 

8) Arms of a Stranger Unsure how to feel about this track, other than it’s a filler track.

9) Everywhere Niall can’t escape this girl who keeps turning up in every single corner he turns to, is he a victim or a perpetrator? The song sounds a bit bland and generic but works for the album body of work.

10) Cross your mind Ahh! at last, we have hit the summit of the record! This is my favorite track of the album and I’d definitely sing my lungs out on a karaoke night! It’s such a shame this wasn’t chosen as a single, because it’s a very catchy song. Niall tells us in this song he can’t let go of a girl that brings heart ache to him, he knows that she is toxic to him, yet, he doesn’t mind as long as she comes back to him. Leaving me in pieces, but I swear it's worth it every time, very clever Niall !!

11) New Angel 1D - Hey, Angel HS - Only Angel NH - New Angel What’s the obsession behind angels? I wonder who will  be next in mentioning an angel in their solo albums. Nice song.

12) No Judgement Niall encourages the listener (or rather his lover du jour) that they don’t have anything to prove to be with him, since they are at a point where he is comfortable with that person. it’s nice to hear that Niall’s personality really comes through in this song, the man is simple, give him a golf cart full of equipment and a pint of beer and you have yourself a happy man! sonically, this sounds something Ed Sheeran would’ve put out (Shape of you says hello!), but it’s refreshing nonetheless that Niall makes this song his own.

13) San Francisco A bittersweet song. Can’t say much other than Niall shows how much hurt and PAYNE his last relationship in California has caused him, during his time in the Golden state.

14) Still The closing track, very interesting and quite intriguing that N. Horan/NHHQ chose to close this album with this particular track. The beginning of the song reminds me in a strange way of H. Styles “Canyon Moon”, notice how also towards the end of the song, Horan tells us everything will be alright.. sounds familiar? Harry on Fine Line’s closing track  also conveys the same message, could this mean that in the near future there could be a Horan/Styles collab? Who knows! I’m exited regardless, their future seems very promising for both! Closing Remarks : The album works quite well as a body of work, Niall is very cohesive throughout the album with its themes and lyricism, I definitely hear his personality and drive in this songs. From track 1 to track 14, Niall had a hand in writing all songs, which I do appreciate in today’s music, he’s very relatable, his music gives anyone easy access to anyone without going deep for mixed messages or having the FBI decode hidden meanings, yes I am looking at you Harry Styles.

I give this album a solid 8/10 stars.

Disclosure : I do not own any images, music, lyrics alluded on this post. This is merely my take on one of today’s Pop music superstars latest to-date release. 

[thehomierobbstark]

Let’s Talk About Sex: Intermission II

Chapter 1 Chapter 2 Intermission I Chapter 3

Pairing: Erik Killmonger x Reader [#TeamErikDon’tDateWhiteChicks]

Prompt: Aight, so iOKnoW bout yall but… I got some mad ‘fears’ about sex 😂😂😂. I got so many questions, so many horrible imaginations, so many embarrassing ass scenarios I’ve thought of in my head about what might happen when I finally do the do. Basically, ya girl been thankin (thinking) too much, and I done fucked around and thought up this shit.

A/N: A longggg time ago a lovely anon came in my inbox spitting an idea, and my ass finally got around to making it happen.  It’s a lil modified, but I hope y’all still enjoy it nonetheless.  Thank you anon for your brilliance!!

Warnings: At the bottom 👇🏿👇🏿👇🏿.

This is for all my lil cute ass black gorditas out there rockin back fat, belly rolls and thick ass thighs that touch!!  x Reader is always gon be black, chubby, and sassy.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

You sigh, twirling the forkful of salad around in your fingers as you stare off into space, lost in thought.  Ranch dressing drips off a piece of lettuce onto your tupperware lid, splattering a little onto the table, but you don’t even notice, your mind entirely somewhere else.

“Hello?”

The voice of your best friend, Nichelle, filters through to your brain, and you irritatedly bring your mind back to the present, unhappy to be interrupted.

“Huh?”

“Damn girl! You was zoned tf out! What the hell you thinking about that got your ass stuck like that!?” She interrogates you, her eyes squinted in suspicion.  While you normally wouldn’t have wasted anytime telling her about one of the many sex daydreams you regularly found yourself having, the one between you, Erik, and a certain little razor wasn’t one you were willing to share this time.

This one was your own naughty little secret, made even more special by the fact that this time it was an actual memory rather than a fantasy.

Clearing your throat, you wave her off.

“Nothing girl, just thinking about work,” you lie, popping the salad into your mouth and chewing.

“…Uh huh.” She grunts, not buying it. “All I know is, don’t nobody ever catch me thinking bout work with a smile on my face and biting my lip. You must got some bomb ass benefits girl,” Picking up her own fork she eats a mouthful of pasta, shaking her head at you.

Your nostrils flare and you bring your hand to your mouth to keep food from flying out of it as you snort, laughing from being caught.  You didn’t even realize your face was out here exposing you like that.

“Mind your business, bitch,” you tell her after swallowing, reaching over to grab your tea and take a sip.

“I’m just sayin, if you gone be out here reliving your sexcapades you can at least try not to eyefuck the table while you do it.” She shrugs her shoulders, and you’re grateful this time there wasn’t anything in your mouth because you immediately giggle at her statement.

“Shut the hell up Chelle, damn.” You whisper as your eyes shift around the small outdoor cafe to make sure no one else overheard. “Besides, don’t you have your own man and kinky sex dreams you should be thinking about? Stop being so damn nosy.” You fuss at her, angling your fork before stabbing into her pasta and stealing some.

“Girl I would except that nigga not here” Her head falls back and she grumbles, her face sulking.  “He’s in Georgia at some stupid work ‘thing’, which means I don’t get any dick until next Friday. That’s why I gotta live vicariously through you bitch! Now pleaseee, tell me something, I’m dying over here.”

She gives you a sad puppydog look, poking out her lips at you.

You roll your eyes. “Girl you know that shit don’t work on me.  Why don’t you just FaceTime Brian and tell him you’re horny? Isn’t phone sex y’all’s thing?” You take some more pasta, savoring the delicious Cheesecake Factory takeout.

Blowing a raspberry, she leans her head on her fist.  “We had to stop doing that after he answered the phone with his mom in the car.”

“Wait, WHA-“

“It’s a long story, don’t worry about it. Anyway,” She waves her hand as if waving the cringey memory away. “How have you and Erik been?  I know y’all probably been fucking nonstop since you got your tests back, huh? Ol bowlegged ass,” she eyes you coyly with a knowing smirk that says ‘I know what y’all been doing’.

You chuckle yet again at your hilarious friend, so thankful for her ability to always keep you laughing.

“Actually, we haven’t been fucking, thank you very much. My broke ass lungs made sure of that.”  You tell her the story of how you almost choked and died from seeing Erik’s dick, and when she finally stopped cackling at you she grabbed your hand, patting the back of it.

“Oh you poor, poor bitch,” Her face turned down into a faux look of pity.  “You might as well reserve your burial plot now because from the looks of it your ass not gonna survive him dicking you down.”

You snatch your hand from hers, glaring at her.

“I mean let’s be honest here,” she continues, ignoring you, “your ass talk a lot of shit, so you’re mad trippin if you don’t think he won’t obliterate your walls given the first opportunity.”

You pick up your phone, opening your messages while you let her words go in one ear and out the other. It was bad enough you had to live with the knowledge that the mere sight of seeing Erik naked had you hyperventilating, you didn’t need to think of what other ridiculous responses your body would have once he actually started putting use to it.

She continues roasting you as you click on a new message from Erik, seeing a link to a video attached.  A message accompanies it.

Put in your headphones before you watch.

You fish your earbuds out of your purse, completely ignoring your friend now.  Clicking them into the audio plug, you put the buds in your ears before clicking on the link.

The video starts with a view of Erik sitting at what looks like his home office desk, clad in a red T-shirt and a pair of black sweats.  The top of his face is cut off, but you can tell its him by the signature keloids sprinkled over his arms and the telltale smirk on his face displaying his gold fronts, letting you know he was up to no good.

“Hi baby, I miss you today,” the audio plays, and you hear his smooth voice bleed into your ears, sounding so sensual.  You almost forget that it’s a video and respond back, wanting to talk to him and tell him you miss him too.

“I can’t wait till you get home, but I wanted to show you something first before you got here.”

He pushes himself away from the desk, rolling back in his chair, and you’re able to see more of his lap now that it’s uncovered.  Lifting his shirt, he takes the bottom of it and tucks it between his teeth, giving you a peep of his uncovered chest and the long thin gold chain hanging under his shirt.

Leaning a little bit closer, your eyes focus on his belly button, thinking you see something odd there when he takes both his hands and pushes his sweats down, revealing his gorgeous, thick cock standing at full attention, the head of which stops just below his navel.

Your mouth drops and your eyes grow wide, completely entranced by the view of your man stripping down for you.  You watch as he takes one of his hands and grabs his heavy member, beginning a slow stroke from the base to the tip, twisting his wrist over the head.  

You feel a slow wetness start to leak from your pussy, and you shift your legs in your seat, not wanting it to seep past your panties.  

Erik continues pumping himself, taking in a ragged breath and speaking to you again.

“You see what you got me doing, princess?” He groans as his hand reaches its peak again, picking up the pace as he continues pleasuring himself.  “I can’t wait till you get home so Daddy can teach you how to touch him. I just need your hands on me babygirl,” He sucks in a breath, moaning as his head falls back. “And that mouth. Fuckkk…”

You lick your lips and swallow as spit fills your mouth, desperately wishing you could climb through the screen and into his lap right now.

Your fingers feel the side of your phone, looking for the volume button to turn it up when you hear something behind you.

“DAAAAAAMMMMMMMMMMNNNNNNNN!!!!!” Nichelle’s loud ass voice scares the shit out of you and you drop your phone, you earbuds snapping unplugged as it clatters to the ground, and the sounds of Erik moaning at top volume fill the outside patio.

You scramble to pick it up, grateful that other than you two and another single patron in the corner, nobody was really around to hear it.  Flipping your phone to silent, you exhale a deep breath before turning your burning gaze to your friend.

“What the hell!! You scared the fuck out of me! Why is your ass behind me anyway?!” you yell at her, your heart still beating out of your chest.

“You were ignoring me hoe! But more importantly, why didn’t you tell me his dick looked like that?” She points back at your phone screen at the paused video.

You press the home button, exiting out of the video player and dropping your phone in your bag. You growl as you start packing your stuff up, dumping your unfinished lunch into your lunch bag.

“I swear Niche, if you were anyone else I’d be cursing your ass out right now, you’re lucky its you.”  

She stops you and pulls you into a hug, one you grumbly accept as she apologizes.

“I’m sorry! I didn’t mean to scare you, I promise, but your face looked so shocked I wanted to see what you were looking at.”

You couldn’t totally be upset about that, given that had it been any other time you’d have probably showed her whatever it was that had your eyes bugging out of your head. Too bad this time it ended up being a home video of Erik.

You shake her off, pushing her away.  “Yeah yeah whatever. I’m going home, I’mma see you later.”  You grab your stuff, leaning over to kiss Nichelle on the cheek before heading out.

“Where you going? You just gonna leave me here?” She calls after you.

“Did you not see the same video I did? I’m going HOME.” You yell back at her over your shoulder, laughing loudly.

“Try not to choke!” She calls after you, cheering you on as you rush yourself to the car.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Warnings: Baby Smut

[theshinsun]

☺️😏🎲💻😢 !!!

☺️- a line that made you feel a fluffy happiness:

already answered, but hell yeah I’ve got more fluff

[He lets her grab his wrists to direct his hands, and even boss him around, as she can tend to do, with total patience, rolling his designated red fire engine across the floor and imitating the sirens for her under Daiki’s watchful eye.]   

— Ain’t No Rest (chapter 13)

lookit this adorable little found family playin cars together I’m fuckin Weak

😏- your most risky line:

also already answered, so I’ll give ya another 

[“Are you gonna fuck me or what?” he sneers, shifting his legs apart slightly in invitation... or demand, rather. His dick rests hard and thick against his inner thigh, a pretty, dark contrast to the lighter tan of his skin, and his eyes are hooded and glittering, trained on Kagami’s own.]

— Rumors

technically two lines but idgaffff I make the rules here lmao

🎲- your favorite chapter/part from a multipart series:

ya know what I haven’t talked about OOTQ yet in these prompts. that fic is a mess and a half, it’s long and disorganized and got really difficult to write recently, but there’s a part I still really like... where the boys are discussing their future if their situation turns out to be real.

[“Why?” he asked finally. “Why would you want to stick around? What’s in it for you?”

Aomine opened his mouth, and then closed it again, tapping his fingers against his knees in a show of nervous fidgeting Kagami didn’t think he’d ever seen from him. Then he turned his head and met Kagami’s penetrating glare head-on, fervor flaring in his eyes.

“You.”]

— Out Of The Question (chapter 13)

that part. up to that point Aomine didn’t seem to have any solid motivation for sticking with Kagami, at least from Kagami’s perspective, and then he just lays himself bare to him with one word. I dunno it’s really simple and straightforward but it still gets me tbh. an oldie but a goodie.

💻- three works of yours that are must reads:

alrighty *cracks knuckles* I’m not gonna go with the most popular, or even the ones I like best, I’m gonna go with the top three you should read if you want to know what kind of writer I am, and get the best overall feel for my work.

Rumors - this one is self-contained and pretty simple, and I really think it reflects my idea of what AoKaga’s dynamic could be. it’s not the most original idea in the world, but I still really like the language and the concept, and of my oneshots, it’s probably the one that’s just... the most purely AoKaga and I’m proud of it. 

To The Gills - on the other hand, this one’s a good example of how niche my fics can get, how I’ll sometimes take this very specific off-the-wall idea and just run with it. I love the flow of this one so much, I have no idea how it came out so smooth and concise but the imagery and dialogue are up there with some of my best and I think this fic exemplifies the level of careful attention and detail I’d like all of my work to be at.

and finally...

Ain’t No Rest - okay you knew this one was coming. unlike the other two, it’s currently incomplete (fixing that rn) and it’s like a million miles long (106k over three years and counting), but this fic has simply had a kind of impact that no other has. it was the biggest leap of faith I ever took in terms of concept and style —  I had no idea if people would be interested in a fic with things like a mechanic subplot, Aomine’s oc daughter, and half the story told in hindsight through flashbacks, so I really did write it for myself, because I wanted to  — and I was shocked by the response and how much other people seemed to resonate with it. but all that aside, bc you already know I love this story and I said I wasn’t picking based on personal favorites, this fic also showcases my most deliberate use of setup and payoff to date, and some of the best subtext and foreshadowing of any of my works so far, at least in my opinion. it’s got wit and heart and a strong, solid outline, and my main aspiration rn as a writer is for my other projects to either reach this level, or exceed it. 

😢- a line that made you cry:

[Riko and Hyuuga simultaneously nodded, and together they took Tetsu’s arms and pulled him away from Kagami, despite his frantic tears and struggling and screaming — which Aomine had never heard, but it tore at his heart — and turned to leave.]

— Love And War, And Zombies (chapter 7)

that whole scene at the end of chapter 7 kills me... especially how Kuroko reacts completely unlike his usual calm and quiet self, I just ;;-;;

[nadziejastar]

I think a big obstacle that I don't see acknowledged to Lea and Isa becoming romantically involved is that Japanese culture is even more conservative regarding LGBT issues than Western culture is. SE has only had a few LGBT characters in their entire history, and they're all relatively minor. I hope that Isa and Lea can break the mold and I think that them being both supporting characters and adults makes it more likely, but I'm not getting my hopes up.

I definitely don’t have my hopes up either. I think KH3 did everything it could to intentionally eliminate all the intimacy between Lea and Isa. Skuld seemed to be thrown into the mix for that purpose. Even if they hadn’t sabotaged it in KH3, I still think the relationship would have been more implied that outright stated. Because like you said, Japan is even more conservative than the West regarding such depictions. I can compare the situation with Lea and Isa to a few other pairings and how they were handled.

There’s Yosuke and the main character (Yu) from Persona 4. Yosuke was going to be a romance option. Voiced dialogue still exists in the files (including dubbed!), but the option was completely removed by the time of release. The fact that even a more niche series (well, at the time) like Persona felt too afraid to put an optional romance between two guys in, shows how taboo this topic is, especially in Japan. And KH3 was much higher profile and had a much bigger budget than P4. So, it was not that surprising to me to see how Lea and Isa got treated. It was like déjà vu. Doesn’t make me less annoyed by it, though.

I also think they heavily altered Yosuke’s personality in the final game to cover up any suggestion of same-sex attraction. In the final game he mostly acts like a frat boy stereotype. Constantly hitting on any girl, and making sexist and homophobic remarks. They were really overcompensating. It was very annoying actually. And it only made him seem more closeted. In his Social Link, the dialogue was incredibly well-written and I loved his personality. This pairing was handled so similarly to Lea and Isa. Here’s why I think so:

Yosuke: Oh yeah, I’m Yosuke Hanamura! I’m his friend. His partner, y'know.

Marie: …Partner? You mean like a close friend?

Yosuke: Heheh, that about sums it up. Er, what’s your name?

They’re very close. Yosuke constantly refers to himself as Yu’s “partner”.

Yosuke: I haven’t changed addresses since before we moved to Inaba.  I mean, I might get a text from someone. …It’s hard to call, y'know? If I called people just to tell them my number changed, they’d get annoyed. And some of them never planned to text me anyway…Oh but hey, don’t look at me like I don’t have any friends! ……Though to tell you the truth, I don’t remember what we all used to talk about. Can’t really call ‘em friends…

He did not feel close to any of his old friends.

Yosuke: It’s only with you guys that I talk seriously like this. I dunno why, but I feel like I don’t have to lie…Especially with you. You’ve already seen the worst of me and all. But well… thinking about it now, if someone had to see that, I’m glad it was you.

He opens up to you in a way he doesn’t with anyone else.

Yosuke: So, you ever invited a girl in here?

“I haven’t.”

Yosuke: Haha, maybe you’re more of a man’s man than I thought.

> Yosuke seems happy…

He’s happy that you are a “man’s man”.

“I will soon.”

Yosuke: Seriously!? That mean you’re working on someone!?

> Yosuke is keyed up…

He gets anxious if you say you’re bringing a girl over.

Yosuke: M-Man, kids sure are mature these days…Well, my first love was in first grade, too! I’ve always been ahead of my time. But, well… I don’t really need that in my life right now. It’s just not the time…I have something I need to do before that can happen…

He said that he was not interested in dating right now. He’s working on sorting out his feelings, since the girl he liked before was murdered. Yet in the rest of the game, they have him constantly hit on every girl and act desperate to get a girlfriend. It was so weird. It felt like deflection, in the same way Skuld was with Lea and Isa.

Yosuke: When the murders started, I got excited…I thought there was finally a point to me being in Inaba…I thought I could forget Senpai was gone… and the fact that I was such a loser…I jumped at the murders and never once thought about what I was doing…I… didn’t even take the first step…I’m sorry…Saki-senpai. I’m sorry… Yu.

He starts crying after opening up to you. There’s an option to hug him. Around the waist too. He says it’s for girls, but still accepts it. That was what he needed. You are the one who helps him sort out his feelings.

Yosuke: This town I hated so much? Now, I love it. There’s still nothing here, but I have family and friends… and you. The important things are never far off… They’re all around you.

He mentions family and friends, hesitates, then mentions you separately. Does that mean you’re more special to him than a friend?

I just did what I thought was the best thing at the time. For Roxas, for Xion, for the Organization—and for Isa. But most of all for me.

It reminded me of this. Axel mentions everyone else, hesitates, then mentions Isa separately. Not Saïx, Isa. Was Isa special to him?

Yosuke: I always wanted to be “special.” I thought my life’d finally have meaning if I was “special” to someone. That’s why I was really excited when got my Persona. But I really didn’t need it… It’s not what you have or what you can do…Just being born, living your life… Before you know it, you’re already special to someone.

“You’re right.”

Yosuke: Yeah… Like you… You’re special to me, you know?

Yep. Yosuke wants to be special to someone, and he says you’re special to him.

“That’s not true.”

Yosuke: You just don’t realize it yet. You’re already special… to Chie, Yukiko… and me.

When Yosuke said “special” it stood out to me. This was before I found out that the romance option was taken out. I don’t pick up romantic vibes between male characters that often. I don’t wear shipping goggles. Their relationship simply seemed romantic to me. “Special” is not a word guys will use with each other very often.

Because it is very intimate. If the writers have a character say that another character is “special” to them, it almost always will seem romantic. Especially between two guys. And I did get those vibes. When I found out he was supposed to be a romance option, I wasn’t surprised. So, after all this intimate bonding, how does their arc end?

Yosuke: I didn’t realize it…When I called you “special,” I thought some more about it. I think of everyone, I wanted to be acknowledged by you the most…So…I want you to hit me! Give me a good one. Knock out all this crap inside of me. I want to be equal with you. I want us to stand shoulder-to-shoulder. So c'mon…

By…getting in a fist fight? Two guys were getting just a bit too close and intimate with each other. Yosuke used a taboo word. “Special”. Now he has to be beaten up for it. Otherwise it’s just too GAY, ya know? And that’s NOT okay. The message is if a guy is too intimate with another guy, he needs to “man up” and get some sense knocked into him. Sad, really. In the deleted dialogue, there was a romantic confession. Yosuke says he likes you. The Japanese word for “like” is the one specifically used romantically. To me this is the ultimate display of the writers chickening out.

And that’s how Lea and Isa’s arc felt to me, too. There was all of this dialogue suggesting there was something very intimate and special between them. Then in KH3, we get a girl shoehorned in out of nowhere. Apparently Saïx was doing “everything for” her, despite having zero emotional capacity. And Lea also wants to “clobber” Isa now, not free his heart. It felt so contrived in order to create emotional distance between them, so any hints of romance would be gone, gone, gone. It felt like the writers were panicking and going “No Homo!” They were so desperate that they wouldn’t even let the real Isa get saved from being a vessel. That’s how afraid they were of Lea and Isa’s natural chemistry and special intimacy together. Pathetic.

Then there’s Ike and Soren from the Fire Emblem series. Lea and Isa reminded me of them. You have the more confident, “masculine” one in Ike and Lea. And then you have the calm, quiet, “feminine” one in Soren and Isa. They have a hard time opening up to anyone else. I think Isa even kinda looks like Soren. They both have that penetrating stare, indicating high intelligence. And they have soft, delicate features, indicating vulnerability underneath the surface.

They both act cold outwardly, but Soren is described as a very empathetic young man. And I think Isa was, too. I love this ship. I think this is the direction they were originally trying to take Lea and Isa’s relationship. This pairing is HEAVILY implied by the story. But it’s never made explicit. Why do I think it’s romantic?

Soren: Curse you! Why won’t you let it go?! I have no one to rely on but you! If I tell you and you turn on me… I… I… I could no longer live.

Ike: That’s why you have to tell me, Soren. You wouldn’t open your heart to anyone else. So if I didn’t so something about it, you’d probably be in pain forever.

Soren is totally emotionally dependent on Ike. And Ike is tender and soft with him in a way he isn’t with anybody else. There’s just a level of trust and intimacy that is unique to them.

Soren: When the sage died, no one would help me. I couldn’t speak. Couldn’t find food. I was dying. You were the only one who helped. You and your father. That’s why you’re my friend. My…only friend.

This is the localized text. Even in the first game, the they tried to remove any romantic intimations. They added a reference to Ike’s dad for no reason. And plenty of people still choose to see Soren and Ike as just friends. I think it’s more than obvious the writers intended for them to be more than that. But many people don’t want to see it. And it was kept ambiguous for that very reason.

Soren: When the sage died, no one would help me. I couldn’t speak. Couldn’t find food. I was dying. Only you held your hand out to me. That’s why…only you are special to me…

This is a translation of the original Japanese dialogue. There’s that word again. “Special”. This word cannot be overstated. It conveys a VERY different message than “friend”. That’s why they thought it needed to be changed.

Soren: “There’s only one place for me to be, Ike… and it’s by your side.”

Soren is described as “the boy always at Ike’s side” by other characters. The story demonstrates again and again that they are inseparable. If Ike and Soren achieve A-level support, there is a paired ending. Ike has this with no female character, and Soren has this with no other character.

Axel: I think you can be inseparable even if you’re apart. It’s like, if you feel really close to each other. Like best friends.

Lea and Isa were inseparable, too.

Ike: Listen, lady. This is a shop, and I’m a customer. What’s so sweet about that?

Aimee: Oh, such cold words… My hero plays hard to get! You’re only making me more interested.

Ike: Will you let go of my hand? Please?

There’s a running joke about Ike avoiding a persistent female admirer that Soren has to save him from.

Gatrie: Not those flowers… THOSE flowers!

Ike: …Gatrie, we’re inside. There’s nothing here but the temple handmaidens.

Gatrie: Exactly! It’s like a whole new species of girl lives in Begnion! Everyone in this palace is drop-dead gorgeous!

Ike: …

Gatrie: You know what I mean, Ike? Tee hee! Say, which one strikes your fancy? That buxom lass with the chestnut hair is… Hey, Ike? Ike?

He has no interest in admiring pretty women.

“Hey, Redhead over there!” Axel turned at the sound of the voice, scratching his head.

“What, Larxene. I’m Axel. Got it memorised?”

“I can’t just remember over ten names all of a sudden, can I?”

“Yeah, I guess not.” Axel watched as Larxene ran up to him.

“How is it? Does the coat suit me?” Larxene did a twirl in front of him. The coat always changed to fit the wearer. It was a perfect tight fit, as expected.

“It’s fine, I guess.”

This feels like it was put in for the same reason Ike’s scenes were. Sure, Aimee is clingy and obsessive. And Larxene is a bitch. It doesn’t prove they’re disinterested in women or that they’re in love with their best friend. But in addition to everything else, it presents a strong argument. Axel isn’t interested in admiring pretty women.

Soren—An officer in the Greil Mercenaries. A cool-headed realist who has deep trust in Ike, but will rarely open up to any other beorc or laguz.

Isa—A quiet and cool-headed youth. Though he does come out of his shell when talking to his best friend Lea, toward others he is distant and untalkative.

Like Soren, Isa is described in terms of his relationship to Lea. He only comes out of his shell for him. There’s a level of intensity to their friendship that is unique. I am sure Isa was dependent on Lea emotionally, like Soren was with Ike.

Soren: Ike? Ike! This can’t… It can’t… What am I… If you’re not here, what am I to do?

If Ike dies in the first game, Soren has a special reaction.

Soren: “Ike… Please live… Even if all the cities burn, and the seas swallow Tellius… You mustn’t die… Not you…”

And another in the second game. He cannot bear to lose Ike. Sounds like some Shakespearean sonnet, too. That just doesn’t sound like something you’d say about someone unless you were in love with them.

Micaiah: Your heart is frozen, but I feel a warm core trying to melt through that ice. I see… You have someone you cherish very much. Someone you rely on.

Soren: Do not presume to understand me, you ridiculous girl. You have no idea who I am and what I can do. None at all.

His heart was frozen, but Ike was able to melt through the ice. Soren cherishes him and relies on him. He doesn’t appreciate hearing it from others, because Ike is his weakness. Soren’s entire character arc revolved around Ike.

Saïx:Do you know what happens to those who lose their true purpose? Inevitably, they destroy themselves.

Much like how Saïx says he lost his true purpose as soon as Axel left Organization XIII.

Ike: Soren, don’t cry.

Soren: Cry…? I’m … crying?

Ike: You’re so smart, and yet you’re completely hopeless at normal stuff. Look, come here.

Soren: P-please don’t treat me like a child. I’m not that…

Ike: Come on.

Soren: …

Ike: Sheesh, you’re such a pain. I’ll come over there.

Soren: [breaks out crying]

Another scene that involves hugging a crying person. A very intimate act. Soren opens up about his dark past. He pushes Ike away when he tries to hug him, saying not to treat him like a child. But he accepts it, too. It’s exactly what he needed and wanted. This scene is referred to in the official fan book as “the moment where their two hearts become one”. I think a scene like this is what they were absolutely terrified of happening in KH3.

Axel: Hey, I’m not about to tell you ALL my dark secrets. Got it memorized?

It all comes down to the degree of intimacy. Axel doesn’t express his deepest feelings to Roxas, Xion, or anyone else. And he doesn’t want to. He’s more than happy to avoid heavy issues like his past. He’d prefer to keep things light and fun, just enjoying their company.

Axel: As long as we remember each other, we’ll never be apart.

Roxas: Ha ha, wow, Axel. That sounded ridiculous.

Axel: What? I thought it was pretty deep.

When Axel made his comment, the other two thought it was awkward. Roxas laughs and says he sounded he sounded ridiculous.

Xion: Don’t worry, Axel–we got your hokey speech memorized.

Axel: Just checking.

And Xion said his remark was hokey. And I don’t think either of them were out of line with their comments. I completely understand why they teased him. It was because his statement contained a lot of intimacy. It sounded like something you’d say to, well…a lover. To them Axel’s remark came out of nowhere. And it kind of did. Because for the most part, his comment wasn’t really directed at them. Sure, he never wants to forget them. But he had someone else on his mind before he said it. He only spoke his thoughts out loud to cheer them up. But even they could recognize that the comment didn’t feel appropriate for them.

Day 118: You Changed, Not Me

Talking to Roxas and Xion always brings back memories of my human life, back when I was a kid. It’s a weird sensation. I ought to be able to share all this with Saïx, but I just don’t feel like it anymore. It’s strange, but I’m content with just missing what’s gone. I’m not the one who changed. You did.

Roxas and Xion remind him of his past. But unlike with them, Axel DOES want to share his memories with Saïx. Badly. He wants to connect emotionally with him. But Saïx has no interest in having an emotional relationship. Because of this, interacting with him is incredibly painful for Axel. So painful that he’s more content with just missing what’s gone rather than subjecting himself to continual rejection. Saïx is the only character Axel acts like this towards.

Axel: So you don’t need a heart to have something that you can’t bear to lose then. If that’s true, then I guess the closest thing that we Nobodies have would be memories of our past. It’s the memories that create the things that we don’t want to lose.

Even though Saïx rejects him, Axel is always careful not to open up to anyone else about his past. He never does, even in KH3. And yet, memories of his past were the one thing he felt like he couldn’t bear to lose. The same memories that he longed to share with Saïx. Axel desires intimacy with Saïx and nobody else. He can’t bear to lose his memories of the past—of Isa.

Axel: Love is what happens if there’s something really special between two people.

Roxas: You mean, like, if they’re best friends? Inseparable?

Axel: Well, you can care about your friends, I guess, but that’s not what I’m talking about.

There’s that word again. “Special”. And again, it conveys a VERY different message than “friend”. It’s a very taboo word when used by men towards other men. If men can’t be special to each other in a video game about hearts, light, friendship, magic, love, and Disney Princesses, then they’re pretty much out of luck I guess.

[carlottastudios]

Can I just say it?

There are some really. Really. Fucking. FANTASTIC! People! On this site.

And I’m going to call out those I know right here right now.

@with-this-crownofthorns

Probably the first fellow Storm Hawker I actually chatted with on this site. And whom I swear I don’t talk to enough. In all of our interactions, you have been sweet and funny and just so nice! Please can we talk Storm Hawks sometime and scream together about how much we physically and psychologically need this show to return?

@stormageddon-101

I already called you out in a recent post, friend, but I AIN’T FINISHED! I swear to the gods, you are, in my eyes, one of the most bombastic, awesome and badass fans out there! And now I just love talking to you so much! I am legit ecstatic that I got to connect with you again after, what, years of relative silence? Yeah, we knew each other on DA and we found each other again. Not just with Storm Hawks, but also Voltron and The Dragon Prince, and maybe more, who knows?! We share many interests, but we also have our differences (as our current chat here on Tumblr no doubt proves), and I just find that amazing. You’re a mother effin storm queen, my friend. And you make me so so happy.

@melonstar21

YOU! You magical pixie of liking ALL OF MY POSTS?!?!!!! I know I’ve already thanked you before, but I’m going to do it again! Thank you! So very much! Don’t think for a second I don’t notice how your likes make up 80% of my activity page, AT LEAST. I’m shocked and touched and amazed that you keep up with my random-ass self so again, thank you!

@mx-kit

Buddy. Fren. Bruh. KIT! You already know you are DA BEST! DA! BEST! I can’t say it enough!!! Your crazy matches my crazy and our daily chats on Discord never cease to fill me with joy!!! You are incredibly generous with your drawings and your time and your sheer enthusiasm, and you are one of the kindest and most wholesome people I’ve ever had the utter joy of meeting on this or any site. I can’t even remember how I managed to luck myself into our friendship, but I’m so goddamn happy the universe saw fit to bring us together. I swear if/when we meet IRL, your ribs are going to be in serious danger because I’m gonna hug the shit out of you and just-GODS! I can’t stress this enough! You’re oodles and oodles of wonderful and I’m so grateful to you for blessing me with your presence.

@sunder-the-gold

How such a clear genius and master of common sense and logic came to view my blog as worth their attention is beyond me. I take so much joy in reading your thoughts in your many, many, MANY posts. You inspire to want to think more and type more in my comments, though your seemingly endless energy almost exhausts me just watching my dash fill to the brim with your reblogs. I don’t think we’ve ever had the chance to talk at length, but regardless, I admire you a lot and respect you and think you’ve more than earned this callout.

@mojo72400

Like Sunder, we haven’t known each other long. But it is still mind-boggling to me how we share SO MANY RWBY SHIPS! Like, it is SO uncanny! You’re very fun to talk to and I love your RWBY Husbands posts: they never fail to make me laugh or grin and they’re just a ray of sunshine! Keep doing what you’re doing, my friend! You’re doing it so well!!!

@lightning-claw

I swear to the gods, you. Yes, you! YOU are the flaming light that’s keeping the Storm Hawks fandom alive! At least on this site! I just-I just can never EVER get enough of you or your posts! You’re such a wonder and you just fill my little Storm Hawker heart with tons of joy and happiness and UGH! LET ME WALLOP-HUG YOU, ATMOSIAN SENPAI!!!

@cloudburst-paint-water

Again, we have not known each other long, fellow Hawker. And hopefully that will change!!! I’m always so happy to receive an ask from you and would be more than happy to chat Storm Hawks (or whatever other fandom we have in common) with you!!! Also, you too are a sugary-sweet magical glittery like pixie. Be proud of that fact.

@laserdog10

A new member of the like-fairy army, hmm? Except it’s not just likes for you, isn’t it? Nah. YOU REBLOG MY S**T! AND YOU MAKE ME SO HAPPY!!! THANK YOOOOUUUUUUU!!!

@maxgentlman2

Another fellow Hawker I have recently began to call friend. I just-Thank you! Thank you for existing and being here and writing and having so many ideas and sharing them and blessing me and everyone with your lovely self! I’m sorry I don’t reply to you as often or as quickly as you deserve. Because you deserve to be showered in notes and praise of all sorts! Thank you so much!

@p-r-imeday

We knew each other back on DA, and yet here we are, also on Tumblr! Also, I’m embarrassed to admit this, but I’ll be honest, I don’t even remember where and/or how our aquaintanceship (friendship?) started. But like a phoenix, it’s rising again from the ashes, and I’m so happy it is! You are legit hilarious and so very talented and I want to chat with you again!

@esperhuntress

Your majesty. Your ladyship. Your grace. QUEEN OF OZGLYN!!! I am legit blessed to have found you as an RP partner, and I lament only that we don’t speak nearly as often as I wish we did and that I no doubt strain your patience with my late late LATE LATE LAAAAATE replies. Of course I understand that you’re busy, and I absolutely will not try to force myself on you by trying to chat with you at inconvenient times, but just please know that you’re amazing and lovely and I’m so happy you are not only my favourite Glynda, but also one of my first ever friends in the OzGlyn niche of RWBY. And I’m so grateful. (And so ridiculously sorry for keeping you waiting in our thread DX)

There are more lovely, decent people I could call out, and who deserve to be called out, but my hand is getting really tired from typing, so I’m just going to tag some of you:

@ozcarpin, @tellme-professorozpin, @deeptrashfury, @ozpin-defense-squad, @ya-boi-aerrow, @luveus, @chuckles-the-jester

And to everyone who I tagged and to every decent person out there I haven’t tagged: I love you. I love you all so much! Thank you for putting up with this hellsite to grace it with your presence. Decent people like all of you really make the world a better place.

[sunkiri]

Times in Between (1)

A/N: So, I cannot stop thinking about an AU where Knuckles and Shadow go to college, like I don’t know, I can’t get it out of my mind. I couldn’t make up my mind if I wanted it to be a human AU along with it, since humans are easier to describe, but I think I’ll stick with original design. This could have many chapters or not, I don’t know. Enjoy, I suppose! Des: Knuckles has started his fourth year at university, while Shadow is in his third year. On scholarship for basketball, Knuckles is trying to get through the semester and graduate to be free of this hell, but he gets distracted by an odd stranger that starts appearing everywhere he looks.  *                                                     *                                                     *

No matter what shape you tried to mold college into, not matter how much you forced it to fit into your small, close-minded space of perfect: it still would never fit. 

No matter what a great honor it was, or how much you thought you would please your parents, or how far you thought you’d get with an associate’s degree: college sucked. 

Sure, you could meet new people, have new experiences, but you’d be having all of those same experiences for a long time if you didn’t actually sit down and do the work and follow instructions. Those new faces would start to become irritating to look at, and you started to wish that you were someplace else where nothing walked the earth. 

Even with a degree within his grasp, Knuckles still loathed the long hallways and change of buildings that he had to go through every day. His own dorm room had even become bland and boring to him now. 

He placed his back against the door, watching the other students lag and drag their feet, an empty look in their eyes. It was all getting old. Knuckles felt trapped in this elongated time period, always feeling like it would never end.

“Just one more semester, Knuckles,” He whispered to himself. “Just one more.” 

“Knuckles!” A shrill voice called, causing him to pause. He could see those bright, pink quills from a mile away. The smaller hedgehog’s flannel that was tied around her waist was nearly dragging the floor. 

A small smile crept onto the echidna’s lips. “Hey, Amy.” 

“Last semester here, huh?” Amy’s eyes were wide and her tone enthusiastic as always. The thing about Amy was she always had a plan, and she always knew the way her plans would pan out. She was incrediably determined, organized, and a little ecstatic at times. 

Even though her cheerful and bright outlook would annoy most people, Knuckles loved her for it. Amy helped keep his sometimes gloomy outlook on life at bay, and their determination to succeed matched up well. Partners through thick and thin. 

“Yeah, I’m ready to get the hell out of here.” He adjusted his backpack, rolling his shoulder. 

“Well I’ll miss you, you monsterous dork.” Amy smiled, punching his arm playfully. 

“You’ve only got, what, two years left? You’ll be fine.” 

“That’s what you think. You and Blaze are the only solace I have in this place. What are you up to tonight?”

“Practice. Gotta get pumped up for the big game next week, ya know?” Knuckles rolled his eyes. He could feel his muscles already starting to get sore. 

“Boring. Guess I’ll go hit up Blaze.” Amy shrugged, spinning on her heel. 

“More like hit on Blaze.” He snickered, causing Amy to nearly snap her neck. 

“Shut up, you over-grown rodent!” Amy hissed, pushing against Knuckles. 

“Echidnas aren’t rodents-”

“I don’t care! Somebody could hear you, and I’m not in love with Blaze!” 

“Never accused you of being in love with her.” Knuckles sneered, opening his dorm door before Amy could slam him into it again.

“Knuckles!” Amy screeched, giving him an oppertunity to slam the door, laughing to himself. He threw his books on the floor, sighing as he flung himself on the bed. 

Knuckles wasn’t really into going out. He would rather spend his time on the court or some place where social interaction wasn’t required. It normally wasn’t hard for him to keep himself alone, though. Most people were intimidated by his power and his size too much to talk to him or even ask for help in class. It worked in his favor.

Glancing through the glass window, Knuckles watched the other students saunter on the campus, some laughing, some talking, some looking like they wished they were anywhere else. 

Knuckles felt like he could easily forget this place. Soon enough he would be out, hopefully playing for some big league basketball team. He wasn’t the greatest at academic work, but he had managed to barely pass his generals and kept up his grades enough to stay on the team for almost four years. 

He enjoyed playing on the court, or even in the field. Knuckles loved all types of sports and athletic activties, but basketball had always been his favorite. It was easier for him to play sports rather than hitting the books. Not as much thinking was required with basketball. 

He was startled by a pair of eyes looking back at him from across the court yard outside. He blinked, focusing on another hedgehog sitting out in the field. A girl sat next to him, her ears twitching and hands moving smoothly as if she were gloating about something, but the guy next to her didn’t seem to care. 

He was oddly colored: onyx black with red peaking through his quills. His leather jacket looked like it had been through hell, scuffs and scratches all along the sides. His black jeans almost blended in perfectly with his skin. Knuckles knew it was starting to get warm out, but the guy didn’t seem to care. 

Knuckles wasn’t really sure how long he had been keeping eye contact with the guy, and suddenly became aware of how he was checking him out from top to bottom. 

He blushed, turning away from the window. The echidna tried to glance back without being noticed, but the guy down below had raised an eyebrow at him, his expression still brooding. He wished he could tell the guy he was just freaked out because of how he was staring directly into his dorm window. 

Oh well, it’s a pretty big campus, he thought. I probably won’t see him again.

Without a second thought, Knuckles pulled back his quills with a hair band, and headed down to the basketball court. 

*                                                     *                                                       *

The next day, Amy and Blaze followed behind Knuckles as they walked to the cafe a block past Mobius University. 

“I can’t believe that professor gave me a ninety percent on my paper!” Amy’s exasperated tone could be heard half way down the street. 

“That’s still an A, Amy.” Blaze sighed, giving Knuckles a can you believe her look. 

“But not a high one!” Amy whined, holding onto Knuckle’s arm dramatically. 

“Amy, I’m lucky to have even gotten a D on my english papers.” Knuckles scoffed, eyeing the yellow building of the cafe up ahead. Amy would always blubber about how her grades were never good enough for her. She would have to achieve over an A plus before she could be even remotely satisfied with herself. 

He glanced down at Blaze who had an amused smile on her face. She always walked with her back straight, her eyes ahead of her at all times. She carried herself proudly, as if she always had something to prove. 

Blaze had entered his life after Amy. The young hedgehog had insisted on going to the drama club meeting one night, even though Knuckles would have rather eaten his own napkin at lunch that day. Blaze was the president of the club, and rightfully so. Her flare for the dramatic never ceased to annoy yet also amaze Knuckles. 

In other words, Knuckles had declined on the drama club invitation, but Blaze had accepted his to become one of his good friends. 

“Have you seen Sonic lately?” Amy asked suddenly, snapping Knuckles out his thoughts. 

He blinked, trying to remember what she was talking about. “He was out on the track last night, why?”

“Did you talk to him?” 

“No.”

“Oh. Alright.” Amy’s tone was too casual, causing Knuckles to stop before entering the cafe. 

“Why are you asking me that?”

“You haven’t talked about him much. He hasn’t been hanging out with us lately, either.” Amy pouted, flinging open the door and walking in first. 

Sonic was on the track team, but he always seemed to appear and disappear out of their social group. He always seemed like he had other things going on.

“You now how much Sonic likes his space,” Knuckles answered, grabbing a menu off of the metal rack on the table. “Just give him time, he’ll show back up again.”

“I think I’ll get breakfast today.” Blaze affirmed, smoothing out her napkin on the table. Knuckles snorted, grinning to himself.

“Careful, Blaze, isn’t that a little risky for you?” 

“Oh, hush. I like to try new things sometimes.” Blaze confirmed, smiling slyly. 

“You’ve been getting the veggie burger with a side of fries for like, years.”

Blaze had a very strict schedule with herself. Once she found something she enjoyed, or a niche where she fit, she would never change it again. She could be immensely stubborn, and sometimes acted like a know-it-all, but there was a calmness about her that was comforting to Knuckles. 

“I feel like I need something different. Today just feels like a good day to step out of my comfort zone.” 

“Can we talk about how I got a ninety percent on my paper?” Amy wailed, throwing down her menu in frustration. 

“I wonder how early they start serving alcohol here.” Blaze mused, causing Knuckles and her to laugh. 

A loud voice startled them from across the room, causing the three of them to glance over. 

Knuckles throat seemed to close up. There he was: the same guy he had made eye contact with out in the court yard yesterday. He choked on his water, coughing. 

“Hey, are you alright?” Amy asked, worry lacing her voice. She patted Knuckles on the back, trying to help him cough up the water. 

“No.” He strained, sitting up in his chair. 

Blaze was glaring across the table, the loudness of that girl’s voice still filling the cafe. “I hate that girl.” 

“Who? Rouge?” Amy asked, her fingers still lingering on Knuckles’ back. 

“Yes, she’s in my geology class. She’s a loud mouth.” Blaze assured, turning her head away in disdain. 

“Oh, I couldn’t tell.” Knuckles rolled his eyes sarcastically, finally able to breathe again. 

“I’ve seen her around before. She’s always with that guy.”

The mention of him made Knuckle’s eyes snap back up. This time, the hedgehog wasn’t glaring at him. He was staring unamused at his friend, a fry between his fingers as if it was a cigarette. 

He still wore that same scuffed up jacket, but his shirt said something that Knuckles’ couldn’t make out. 

“Do you know him?” Knuckles asked, his voice slightly too eager for his own liking. 

“Who?” They both said in unison, giving Knuckles a questioning look. 

“The guy that sits with Rouge all the time. Do you know who he is?” 

Amy frowned, tapping her chin. “I seen him at the greenhouse once, during passing. He’s never been in any of my classes.”

“He hasn’t been in any of mine either.” Blaze chimed in. 

“I know it’s a big university here, but I feel like I should have seen him before.” Knuckles mused, staring at the glare on his plastic menu cover. 

“Why the sudden interest?” Amy quizzed, raising her eyebrow. 

Knuckles shrugged, trying to resist the urge to look back up at him. “Seen him in the court yard yesterday. Just didn’t know if you guys knew him.”

“Mhmm.” Amy hummed to herself, a smile threatening the corners of her lips. 

“Whatever you’re thinking, it’s not true.” Knuckles growled, holding up his menu to try and attract the waiter. 

“Well, it seems like the guy has a big interest in you.” Blaze deadpanned, sipping on her drink. 

Knuckles looked up. The guy’s eyes were on him now, making Knuckles’ self-aware of himself. The hedgehog had the most bored, unamused expression on his face, which made it incredibly hard to read him. It annoyed the hell out of Knuckles. 

Knuckles sunk down in his seat, holding the menu up to cover his view of the guy. 

“Can we just fucking order our food already?” Knuckles grumbled. 

He could have sworn he heard Amy giggle, but she seemed immersed in her menu. 

[kjt-lawyers]

There's Gold In Them Thar SERPs: Mining Important SEO Insights from Search Results

Posted by AndrewDennis33

There’s gold in them thar SERPs…gold I tell ya!

Now, whether that phrase takes you back to a simpler (maybe? I don’t know, I was born in the 80s) time of gold panning, Mark Twain, and metallurgical assay — or just makes you want some Velveeta shells and liquid gold (I also might be hungry) — the point is, there is a lot you can learn from analyzing search results.

Search engine results pages (SERPs) are the mountains we’re trying to climb as SEOs to reach the peak (number one position). But these mountains aren’t just for climbing — there are numerous “nuggets” of information to be mined from the SERPs that can help us on our journey to the mountaintop.

Earning page one rankings is difficult — to build optimized pages that can rank, you need comprehensive SEO strategy that includes:

Content audits

Keyword research

Competitive analysis

Technical SEO audits

Projections and forecasting

Niche and audience research

Content ideation and creation

Knowledge and an understanding of your (or your client’s) website’s history

And more.

A ton of work and research goes into successful SEO.

Fortunately, much of this information can be gleaned from the SERPs you’re targeting, that will in turn inform your strategy and help you make better decisions.

The three main areas of research that SERP analysis can benefit are:

Keyword research

Content creation

And competitive analysis.

So, get your pickaxe handy (or maybe just a notebook?) because we’re going to learn how to mine the SERPs for SEO gold!

Finding keyword research nuggets

Any sound SEO strategy is built on sound keyword research. Without keyword research, you’re just blindly creating pages and hoping Google ranks them. While we don’t fully understand or know every signal in Google’s search algorithm — I’m pretty confident your “hopes” aren’t one of them — you need keyword research to understand the opportunities as they exist.

And you can find some big nuggets of information right in the search results!

First off, SERP analysis will help you understand the intent (or at least the perceived intent by Google) behind your target keywords or phrases. Do you see product pages or informational content? Are there comparison or listicle type pages? Is there a variety of pages serving multiple potential intents? For example:

Examining these pages will tell you which page — either on your site or yet to be created — would be a good fit. For example, if the results are long-form guides, you’re not going to be able to make your product page rank there (unless of course the SERP serves multiple intents, including transactional). You should analyze search intent before you start optimizing for keywords, and there’s no better resource for gauging searcher intent than the search results themselves.

You can also learn a lot about the potential traffic you could receive from ranking in a given SERP by reviewing its makeup and the potential for clicks.

Of course, we all want to rank in position number one (and sometimes, position zero) as conventional wisdom points to this being our best chance to earn that valuable click-through. And, a recent study by SISTRIX confirmed as much, reporting that position one has an average click-through rate (CTR) of 28.5% — which is fairly larger than positions two (15.7%) and three (11%).

But the most interesting statistics within the study were regarding how SERP layout can impact CTR.

Some highlights from the study include:

SERPs that include sitelinks have a 12.7% increase in CTR, above average.

Position one in a SERP with a featured snippet has a 5.2% lower CTR than average.

Position one in SERPs that feature a knowledge panel see an 11.8% dip in CTR, below average.

SERPs with Google Shopping ads have the worst CTR: 14.8% below average.

SISTRIX found that overall, the more SERP elements present, the lower the CTR for the top organic position.

This is valuable information to discover during keyword research, particularly if you’re searching for opportunities that might bring organic traffic relatively quickly. For these opportunities, you’ll want to research less competitive keywords and phrases, as the SISTRIX report suggests that these long-tail terms have a larger proportion of “purely organic SERPs (e.g. ten blue links).

To see this in action, let’s compare two SERPs: “gold panning equipment” and “can I use a sluice box in California?”.

Here is the top of the SERP for “gold panning equipment”:

And here is the top of the SERP for “can I use a sluice box in California?”:

Based on what we know now, we can quickly assess that our potential CTR for “can I use a sluice box in California?” will be higher. Although featured snippets lower CTR for other results, there is the possibility to rank in the snippet, and the “gold panning equipment” SERP features shopping ads which have the most negative impact (-14.8%) on CTR.

Of course, CTR isn’t the only determining factor in how much traffic you’d potentially receive from ranking, as search volume also plays a role. Our example “can I use a sluice box in California?” has little to no search volume, so while the opportunity for click-throughs is high, there aren’t many searching this term and ranking wouldn’t bring much organic traffic — but if you’re a business that sells sluice boxes in California, this is absolutely a SERP where you should rank.

Keyword research sets the stage for any SEO campaign, and by mining existing SERPs, you can gain information that will guide the execution of your research.

Mining content creation nuggets

Of course, keyword research is only useful if you leverage it to create the right content. Fortunately, we can find big, glittering nuggets of content creation gold in the SERPs, too!

One the main bits of information from examining SERPs is which types of content are ranking — and since you want to rank there, too, this information is useful for your own page creation.

For example, if the SERP has a featured snippet, you know that Google wants to answer the query in a quick, succinct manner for searchers — do this on your page. Video results appearing on the SERP? You should probably include a video on your page if you want to rank there too. Image carousel at the top? Consider what images might be associated with your page and how they would be displayed.

You can also review the ranking pages to gain insight into what formats are performing well in that SERP. Are the ranking pages mostly guides? Comparison posts? FAQs or forums? News articles or interviews? Infographics? If you can identify a trend in format, you’ve already got a good idea of how you should structure (or re-structure) your page.

Some SERPs may serve multiple intents and display a mixture of the above types of pages. In these instances, consider which intent you want your page to serve and focus on the ranking page that serves that intent to glean content creation ideas.

Furthermore, you can leverage the SERP for topic ideation — starting with the People Also Ask (PAA) box. You should already have your primary topic (the main keyword you’re targeting), but the PAA can provide insight into related topics.

Here’s an example of a SERP for “modern gold mining techniques”:

Right there in the PAA box, I’ve got three solid ideas for sub-topics or sections of my page on “Modern Gold Mining”. These PAA boxes expand, too, and provide more potential sub-topics.

While thorough keyword research should uncover most long-tail keywords and phrases related to your target keyword, reviewing the People Also Ask box will ensure you haven’t missed anything.

Of course, understanding what types of formats, structures, topics, etc. perform well in a given SERP only gets you part of the way there. You still need to create something that is better than the pages currently ranking. And this brings us to the third type of wisdom nuggets you can mine from the SERPs — competitive analysis gold.

Extracting competitive analysis nuggets

With an understanding of the keywords and content types associated with your target SERP, you’re well on your way to staking your claim on the first page. Now it’s time to analyze the competition.

A quick glance at the SERP will quickly give you an idea of competition level and potential keyword difficulty. Look at the domains you see — are there recognizable brands? As a small or new e-commerce site, you can quickly toss out any keywords that have SERPs littered with pages from Amazon, eBay, and Wal-Mart. Conversely, if you see your direct competitors ranking and no large brands, you’ve likely found a good keyword set to target. Of course, you may come across SERPs that have major brands ranking along with your competitor — if your competitor is ranking there, it means you have a shot, too!

But this is just the surface SERP silt (say that five times fast). You need to mine a bit deeper to reach the big, golden competitive nuggets.

The next step is to click through to the pages and analyze them based on a variety of factors, including (in no particular order):

Page speed

Visual aesthetics

Timeliness and recency

Readability and structure

Amount and quality of citations

Depth of coverage of related topic

How well the page matches search intent

If the page is lacking in any, many, or all these areas, there is a strong opportunity your page can become the better result, and rank.

You should also review how many backlinks ranking pages have, to get an idea for the range of links you need to reach to be competitive. In addition, review the number of referring domains for each ranking domain — while you’re competing on a page-to-page level in the SERP, there’s no doubt that pages on more authoritative domains will benefit from that authority.

However, if you find a page that’s ranking from a relatively unknown or new site, and it has a substantial amount of backlinks, that’s likely why it’s ranking, and earning a similar amount of links will give your page a good chance to rank as well.

Lastly, take the time to dive into your competitor’s ranking pages (if they’re there). Examine their messaging and study how they’re talking to your shared audience to identify areas where your copy is suboptimal or completely missing the mark. Remember, these pages are ranking on page one, so they must be resonating in some way.

Conclusion

Successful SEO requires thorough research and analysis from a variety of sources. However, much of what you need can be found in the very SERPs for which you’re trying to rank. After all, you need to understand why the pages that rank are performing if you want your pages to appear there, too.

These SERPs are full of helpful takeaways in terms of:

Keyword research and analysis

Content ideation and strategy

And competitive analysis and review.

These golden nuggets are just there for the takin’ and you don’t need any tools other than Google and your analytical mind — well, and your metaphorical pickaxe.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[lakelandseo]

There's Gold In Them Thar SERPs: Mining Important SEO Insights from Search Results

Posted by AndrewDennis33

There’s gold in them thar SERPs…gold I tell ya!

Now, whether that phrase takes you back to a simpler (maybe? I don’t know, I was born in the 80s) time of gold panning, Mark Twain, and metallurgical assay — or just makes you want some Velveeta shells and liquid gold (I also might be hungry) — the point is, there is a lot you can learn from analyzing search results.

Search engine results pages (SERPs) are the mountains we’re trying to climb as SEOs to reach the peak (number one position). But these mountains aren’t just for climbing — there are numerous “nuggets” of information to be mined from the SERPs that can help us on our journey to the mountaintop.

Earning page one rankings is difficult — to build optimized pages that can rank, you need comprehensive SEO strategy that includes:

Content audits

Keyword research

Competitive analysis

Technical SEO audits

Projections and forecasting

Niche and audience research

Content ideation and creation

Knowledge and an understanding of your (or your client’s) website’s history

And more.

A ton of work and research goes into successful SEO.

Fortunately, much of this information can be gleaned from the SERPs you’re targeting, that will in turn inform your strategy and help you make better decisions.

The three main areas of research that SERP analysis can benefit are:

Keyword research

Content creation

And competitive analysis.

So, get your pickaxe handy (or maybe just a notebook?) because we’re going to learn how to mine the SERPs for SEO gold!

Finding keyword research nuggets

Any sound SEO strategy is built on sound keyword research. Without keyword research, you’re just blindly creating pages and hoping Google ranks them. While we don’t fully understand or know every signal in Google’s search algorithm — I’m pretty confident your “hopes” aren’t one of them — you need keyword research to understand the opportunities as they exist.

And you can find some big nuggets of information right in the search results!

First off, SERP analysis will help you understand the intent (or at least the perceived intent by Google) behind your target keywords or phrases. Do you see product pages or informational content? Are there comparison or listicle type pages? Is there a variety of pages serving multiple potential intents? For example:

Examining these pages will tell you which page — either on your site or yet to be created — would be a good fit. For example, if the results are long-form guides, you’re not going to be able to make your product page rank there (unless of course the SERP serves multiple intents, including transactional). You should analyze search intent before you start optimizing for keywords, and there’s no better resource for gauging searcher intent than the search results themselves.

You can also learn a lot about the potential traffic you could receive from ranking in a given SERP by reviewing its makeup and the potential for clicks.

Of course, we all want to rank in position number one (and sometimes, position zero) as conventional wisdom points to this being our best chance to earn that valuable click-through. And, a recent study by SISTRIX confirmed as much, reporting that position one has an average click-through rate (CTR) of 28.5% — which is fairly larger than positions two (15.7%) and three (11%).

But the most interesting statistics within the study were regarding how SERP layout can impact CTR.

Some highlights from the study include:

SERPs that include sitelinks have a 12.7% increase in CTR, above average.

Position one in a SERP with a featured snippet has a 5.2% lower CTR than average.

Position one in SERPs that feature a knowledge panel see an 11.8% dip in CTR, below average.

SERPs with Google Shopping ads have the worst CTR: 14.8% below average.

SISTRIX found that overall, the more SERP elements present, the lower the CTR for the top organic position.

This is valuable information to discover during keyword research, particularly if you’re searching for opportunities that might bring organic traffic relatively quickly. For these opportunities, you’ll want to research less competitive keywords and phrases, as the SISTRIX report suggests that these long-tail terms have a larger proportion of “purely organic SERPs (e.g. ten blue links).

To see this in action, let’s compare two SERPs: “gold panning equipment” and “can I use a sluice box in California?”.

Here is the top of the SERP for “gold panning equipment”:

And here is the top of the SERP for “can I use a sluice box in California?”:

Based on what we know now, we can quickly assess that our potential CTR for “can I use a sluice box in California?” will be higher. Although featured snippets lower CTR for other results, there is the possibility to rank in the snippet, and the “gold panning equipment” SERP features shopping ads which have the most negative impact (-14.8%) on CTR.

Of course, CTR isn’t the only determining factor in how much traffic you’d potentially receive from ranking, as search volume also plays a role. Our example “can I use a sluice box in California?” has little to no search volume, so while the opportunity for click-throughs is high, there aren’t many searching this term and ranking wouldn’t bring much organic traffic — but if you’re a business that sells sluice boxes in California, this is absolutely a SERP where you should rank.

Keyword research sets the stage for any SEO campaign, and by mining existing SERPs, you can gain information that will guide the execution of your research.

Mining content creation nuggets

Of course, keyword research is only useful if you leverage it to create the right content. Fortunately, we can find big, glittering nuggets of content creation gold in the SERPs, too!

One the main bits of information from examining SERPs is which types of content are ranking — and since you want to rank there, too, this information is useful for your own page creation.

For example, if the SERP has a featured snippet, you know that Google wants to answer the query in a quick, succinct manner for searchers — do this on your page. Video results appearing on the SERP? You should probably include a video on your page if you want to rank there too. Image carousel at the top? Consider what images might be associated with your page and how they would be displayed.

You can also review the ranking pages to gain insight into what formats are performing well in that SERP. Are the ranking pages mostly guides? Comparison posts? FAQs or forums? News articles or interviews? Infographics? If you can identify a trend in format, you’ve already got a good idea of how you should structure (or re-structure) your page.

Some SERPs may serve multiple intents and display a mixture of the above types of pages. In these instances, consider which intent you want your page to serve and focus on the ranking page that serves that intent to glean content creation ideas.

Furthermore, you can leverage the SERP for topic ideation — starting with the People Also Ask (PAA) box. You should already have your primary topic (the main keyword you’re targeting), but the PAA can provide insight into related topics.

Here’s an example of a SERP for “modern gold mining techniques”:

Right there in the PAA box, I’ve got three solid ideas for sub-topics or sections of my page on “Modern Gold Mining”. These PAA boxes expand, too, and provide more potential sub-topics.

While thorough keyword research should uncover most long-tail keywords and phrases related to your target keyword, reviewing the People Also Ask box will ensure you haven’t missed anything.

Of course, understanding what types of formats, structures, topics, etc. perform well in a given SERP only gets you part of the way there. You still need to create something that is better than the pages currently ranking. And this brings us to the third type of wisdom nuggets you can mine from the SERPs — competitive analysis gold.

Extracting competitive analysis nuggets

With an understanding of the keywords and content types associated with your target SERP, you’re well on your way to staking your claim on the first page. Now it’s time to analyze the competition.

A quick glance at the SERP will quickly give you an idea of competition level and potential keyword difficulty. Look at the domains you see — are there recognizable brands? As a small or new e-commerce site, you can quickly toss out any keywords that have SERPs littered with pages from Amazon, eBay, and Wal-Mart. Conversely, if you see your direct competitors ranking and no large brands, you’ve likely found a good keyword set to target. Of course, you may come across SERPs that have major brands ranking along with your competitor — if your competitor is ranking there, it means you have a shot, too!

But this is just the surface SERP silt (say that five times fast). You need to mine a bit deeper to reach the big, golden competitive nuggets.

The next step is to click through to the pages and analyze them based on a variety of factors, including (in no particular order):

Page speed

Visual aesthetics

Timeliness and recency

Readability and structure

Amount and quality of citations

Depth of coverage of related topic

How well the page matches search intent

If the page is lacking in any, many, or all these areas, there is a strong opportunity your page can become the better result, and rank.

You should also review how many backlinks ranking pages have, to get an idea for the range of links you need to reach to be competitive. In addition, review the number of referring domains for each ranking domain — while you’re competing on a page-to-page level in the SERP, there’s no doubt that pages on more authoritative domains will benefit from that authority.

However, if you find a page that’s ranking from a relatively unknown or new site, and it has a substantial amount of backlinks, that’s likely why it’s ranking, and earning a similar amount of links will give your page a good chance to rank as well.

Lastly, take the time to dive into your competitor’s ranking pages (if they’re there). Examine their messaging and study how they’re talking to your shared audience to identify areas where your copy is suboptimal or completely missing the mark. Remember, these pages are ranking on page one, so they must be resonating in some way.

Conclusion

Successful SEO requires thorough research and analysis from a variety of sources. However, much of what you need can be found in the very SERPs for which you’re trying to rank. After all, you need to understand why the pages that rank are performing if you want your pages to appear there, too.

These SERPs are full of helpful takeaways in terms of:

Keyword research and analysis

Content ideation and strategy

And competitive analysis and review.

These golden nuggets are just there for the takin’ and you don’t need any tools other than Google and your analytical mind — well, and your metaphorical pickaxe.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[epackingvietnam]

There's Gold In Them Thar SERPs: Mining Important SEO Insights from Search Results

Posted by AndrewDennis33

There’s gold in them thar SERPs…gold I tell ya!

Now, whether that phrase takes you back to a simpler (maybe? I don’t know, I was born in the 80s) time of gold panning, Mark Twain, and metallurgical assay — or just makes you want some Velveeta shells and liquid gold (I also might be hungry) — the point is, there is a lot you can learn from analyzing search results.

Search engine results pages (SERPs) are the mountains we’re trying to climb as SEOs to reach the peak (number one position). But these mountains aren’t just for climbing — there are numerous “nuggets” of information to be mined from the SERPs that can help us on our journey to the mountaintop.

Earning page one rankings is difficult — to build optimized pages that can rank, you need comprehensive SEO strategy that includes:

Content audits

Keyword research

Competitive analysis

Technical SEO audits

Projections and forecasting

Niche and audience research

Content ideation and creation

Knowledge and an understanding of your (or your client’s) website’s history

And more.

A ton of work and research goes into successful SEO.

Fortunately, much of this information can be gleaned from the SERPs you’re targeting, that will in turn inform your strategy and help you make better decisions.

The three main areas of research that SERP analysis can benefit are:

Keyword research

Content creation

And competitive analysis.

So, get your pickaxe handy (or maybe just a notebook?) because we’re going to learn how to mine the SERPs for SEO gold!

Finding keyword research nuggets

Any sound SEO strategy is built on sound keyword research. Without keyword research, you’re just blindly creating pages and hoping Google ranks them. While we don’t fully understand or know every signal in Google’s search algorithm — I’m pretty confident your “hopes” aren’t one of them — you need keyword research to understand the opportunities as they exist.

And you can find some big nuggets of information right in the search results!

First off, SERP analysis will help you understand the intent (or at least the perceived intent by Google) behind your target keywords or phrases. Do you see product pages or informational content? Are there comparison or listicle type pages? Is there a variety of pages serving multiple potential intents? For example:

Examining these pages will tell you which page — either on your site or yet to be created — would be a good fit. For example, if the results are long-form guides, you’re not going to be able to make your product page rank there (unless of course the SERP serves multiple intents, including transactional). You should analyze search intent before you start optimizing for keywords, and there’s no better resource for gauging searcher intent than the search results themselves.

You can also learn a lot about the potential traffic you could receive from ranking in a given SERP by reviewing its makeup and the potential for clicks.

Of course, we all want to rank in position number one (and sometimes, position zero) as conventional wisdom points to this being our best chance to earn that valuable click-through. And, a recent study by SISTRIX confirmed as much, reporting that position one has an average click-through rate (CTR) of 28.5% — which is fairly larger than positions two (15.7%) and three (11%).

But the most interesting statistics within the study were regarding how SERP layout can impact CTR.

Some highlights from the study include:

SERPs that include sitelinks have a 12.7% increase in CTR, above average.

Position one in a SERP with a featured snippet has a 5.2% lower CTR than average.

Position one in SERPs that feature a knowledge panel see an 11.8% dip in CTR, below average.

SERPs with Google Shopping ads have the worst CTR: 14.8% below average.

SISTRIX found that overall, the more SERP elements present, the lower the CTR for the top organic position.

This is valuable information to discover during keyword research, particularly if you’re searching for opportunities that might bring organic traffic relatively quickly. For these opportunities, you’ll want to research less competitive keywords and phrases, as the SISTRIX report suggests that these long-tail terms have a larger proportion of “purely organic SERPs (e.g. ten blue links).

To see this in action, let’s compare two SERPs: “gold panning equipment” and “can I use a sluice box in California?”.

Here is the top of the SERP for “gold panning equipment”:

And here is the top of the SERP for “can I use a sluice box in California?”:

Based on what we know now, we can quickly assess that our potential CTR for “can I use a sluice box in California?” will be higher. Although featured snippets lower CTR for other results, there is the possibility to rank in the snippet, and the “gold panning equipment” SERP features shopping ads which have the most negative impact (-14.8%) on CTR.

Of course, CTR isn’t the only determining factor in how much traffic you’d potentially receive from ranking, as search volume also plays a role. Our example “can I use a sluice box in California?” has little to no search volume, so while the opportunity for click-throughs is high, there aren’t many searching this term and ranking wouldn’t bring much organic traffic — but if you’re a business that sells sluice boxes in California, this is absolutely a SERP where you should rank.

Keyword research sets the stage for any SEO campaign, and by mining existing SERPs, you can gain information that will guide the execution of your research.

Mining content creation nuggets

Of course, keyword research is only useful if you leverage it to create the right content. Fortunately, we can find big, glittering nuggets of content creation gold in the SERPs, too!

One the main bits of information from examining SERPs is which types of content are ranking — and since you want to rank there, too, this information is useful for your own page creation.

For example, if the SERP has a featured snippet, you know that Google wants to answer the query in a quick, succinct manner for searchers — do this on your page. Video results appearing on the SERP? You should probably include a video on your page if you want to rank there too. Image carousel at the top? Consider what images might be associated with your page and how they would be displayed.

You can also review the ranking pages to gain insight into what formats are performing well in that SERP. Are the ranking pages mostly guides? Comparison posts? FAQs or forums? News articles or interviews? Infographics? If you can identify a trend in format, you’ve already got a good idea of how you should structure (or re-structure) your page.

Some SERPs may serve multiple intents and display a mixture of the above types of pages. In these instances, consider which intent you want your page to serve and focus on the ranking page that serves that intent to glean content creation ideas.

Furthermore, you can leverage the SERP for topic ideation — starting with the People Also Ask (PAA) box. You should already have your primary topic (the main keyword you’re targeting), but the PAA can provide insight into related topics.

Here’s an example of a SERP for “modern gold mining techniques”:

Right there in the PAA box, I’ve got three solid ideas for sub-topics or sections of my page on “Modern Gold Mining”. These PAA boxes expand, too, and provide more potential sub-topics.

While thorough keyword research should uncover most long-tail keywords and phrases related to your target keyword, reviewing the People Also Ask box will ensure you haven’t missed anything.

Of course, understanding what types of formats, structures, topics, etc. perform well in a given SERP only gets you part of the way there. You still need to create something that is better than the pages currently ranking. And this brings us to the third type of wisdom nuggets you can mine from the SERPs — competitive analysis gold.

Extracting competitive analysis nuggets

With an understanding of the keywords and content types associated with your target SERP, you’re well on your way to staking your claim on the first page. Now it’s time to analyze the competition.

A quick glance at the SERP will quickly give you an idea of competition level and potential keyword difficulty. Look at the domains you see — are there recognizable brands? As a small or new e-commerce site, you can quickly toss out any keywords that have SERPs littered with pages from Amazon, eBay, and Wal-Mart. Conversely, if you see your direct competitors ranking and no large brands, you’ve likely found a good keyword set to target. Of course, you may come across SERPs that have major brands ranking along with your competitor — if your competitor is ranking there, it means you have a shot, too!

But this is just the surface SERP silt (say that five times fast). You need to mine a bit deeper to reach the big, golden competitive nuggets.

The next step is to click through to the pages and analyze them based on a variety of factors, including (in no particular order):

Page speed

Visual aesthetics

Timeliness and recency

Readability and structure

Amount and quality of citations

Depth of coverage of related topic

How well the page matches search intent

If the page is lacking in any, many, or all these areas, there is a strong opportunity your page can become the better result, and rank.

You should also review how many backlinks ranking pages have, to get an idea for the range of links you need to reach to be competitive. In addition, review the number of referring domains for each ranking domain — while you’re competing on a page-to-page level in the SERP, there’s no doubt that pages on more authoritative domains will benefit from that authority.

However, if you find a page that’s ranking from a relatively unknown or new site, and it has a substantial amount of backlinks, that’s likely why it’s ranking, and earning a similar amount of links will give your page a good chance to rank as well.

Lastly, take the time to dive into your competitor’s ranking pages (if they’re there). Examine their messaging and study how they’re talking to your shared audience to identify areas where your copy is suboptimal or completely missing the mark. Remember, these pages are ranking on page one, so they must be resonating in some way.

Conclusion

Successful SEO requires thorough research and analysis from a variety of sources. However, much of what you need can be found in the very SERPs for which you’re trying to rank. After all, you need to understand why the pages that rank are performing if you want your pages to appear there, too.

These SERPs are full of helpful takeaways in terms of:

Keyword research and analysis

Content ideation and strategy

And competitive analysis and review.

These golden nuggets are just there for the takin’ and you don’t need any tools other than Google and your analytical mind — well, and your metaphorical pickaxe.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

#túi_giấy_epacking_việt_nam #túi_giấy_epacking #in_túi_giấy_giá_rẻ #in_túi_giấy #epackingvietnam #tuigiayepacking

[bfxenon]

There's Gold In Them Thar SERPs: Mining Important SEO Insights from Search Results

Posted by AndrewDennis33

There’s gold in them thar SERPs…gold I tell ya!

Now, whether that phrase takes you back to a simpler (maybe? I don’t know, I was born in the 80s) time of gold panning, Mark Twain, and metallurgical assay — or just makes you want some Velveeta shells and liquid gold (I also might be hungry) — the point is, there is a lot you can learn from analyzing search results.

Search engine results pages (SERPs) are the mountains we’re trying to climb as SEOs to reach the peak (number one position). But these mountains aren’t just for climbing — there are numerous “nuggets” of information to be mined from the SERPs that can help us on our journey to the mountaintop.

Earning page one rankings is difficult — to build optimized pages that can rank, you need comprehensive SEO strategy that includes:

Content audits

Keyword research

Competitive analysis

Technical SEO audits

Projections and forecasting

Niche and audience research

Content ideation and creation

Knowledge and an understanding of your (or your client’s) website’s history

And more.

A ton of work and research goes into successful SEO.

Fortunately, much of this information can be gleaned from the SERPs you’re targeting, that will in turn inform your strategy and help you make better decisions.

The three main areas of research that SERP analysis can benefit are:

Keyword research

Content creation

And competitive analysis.

So, get your pickaxe handy (or maybe just a notebook?) because we’re going to learn how to mine the SERPs for SEO gold!

Finding keyword research nuggets

Any sound SEO strategy is built on sound keyword research. Without keyword research, you’re just blindly creating pages and hoping Google ranks them. While we don’t fully understand or know every signal in Google’s search algorithm — I’m pretty confident your “hopes” aren’t one of them — you need keyword research to understand the opportunities as they exist.

And you can find some big nuggets of information right in the search results!

First off, SERP analysis will help you understand the intent (or at least the perceived intent by Google) behind your target keywords or phrases. Do you see product pages or informational content? Are there comparison or listicle type pages? Is there a variety of pages serving multiple potential intents? For example:

Examining these pages will tell you which page — either on your site or yet to be created — would be a good fit. For example, if the results are long-form guides, you’re not going to be able to make your product page rank there (unless of course the SERP serves multiple intents, including transactional). You should analyze search intent before you start optimizing for keywords, and there’s no better resource for gauging searcher intent than the search results themselves.

You can also learn a lot about the potential traffic you could receive from ranking in a given SERP by reviewing its makeup and the potential for clicks.

Of course, we all want to rank in position number one (and sometimes, position zero) as conventional wisdom points to this being our best chance to earn that valuable click-through. And, a recent study by SISTRIX confirmed as much, reporting that position one has an average click-through rate (CTR) of 28.5% — which is fairly larger than positions two (15.7%) and three (11%).

But the most interesting statistics within the study were regarding how SERP layout can impact CTR.

Some highlights from the study include:

SERPs that include sitelinks have a 12.7% increase in CTR, above average.

Position one in a SERP with a featured snippet has a 5.2% lower CTR than average.

Position one in SERPs that feature a knowledge panel see an 11.8% dip in CTR, below average.

SERPs with Google Shopping ads have the worst CTR: 14.8% below average.

SISTRIX found that overall, the more SERP elements present, the lower the CTR for the top organic position.

This is valuable information to discover during keyword research, particularly if you’re searching for opportunities that might bring organic traffic relatively quickly. For these opportunities, you’ll want to research less competitive keywords and phrases, as the SISTRIX report suggests that these long-tail terms have a larger proportion of “purely organic SERPs (e.g. ten blue links).

To see this in action, let’s compare two SERPs: “gold panning equipment” and “can I use a sluice box in California?”.

Here is the top of the SERP for “gold panning equipment”:

And here is the top of the SERP for “can I use a sluice box in California?”:

Based on what we know now, we can quickly assess that our potential CTR for “can I use a sluice box in California?” will be higher. Although featured snippets lower CTR for other results, there is the possibility to rank in the snippet, and the “gold panning equipment” SERP features shopping ads which have the most negative impact (-14.8%) on CTR.

Of course, CTR isn’t the only determining factor in how much traffic you’d potentially receive from ranking, as search volume also plays a role. Our example “can I use a sluice box in California?” has little to no search volume, so while the opportunity for click-throughs is high, there aren’t many searching this term and ranking wouldn’t bring much organic traffic — but if you’re a business that sells sluice boxes in California, this is absolutely a SERP where you should rank.

Keyword research sets the stage for any SEO campaign, and by mining existing SERPs, you can gain information that will guide the execution of your research.

Mining content creation nuggets

Of course, keyword research is only useful if you leverage it to create the right content. Fortunately, we can find big, glittering nuggets of content creation gold in the SERPs, too!

One the main bits of information from examining SERPs is which types of content are ranking — and since you want to rank there, too, this information is useful for your own page creation.

For example, if the SERP has a featured snippet, you know that Google wants to answer the query in a quick, succinct manner for searchers — do this on your page. Video results appearing on the SERP? You should probably include a video on your page if you want to rank there too. Image carousel at the top? Consider what images might be associated with your page and how they would be displayed.

You can also review the ranking pages to gain insight into what formats are performing well in that SERP. Are the ranking pages mostly guides? Comparison posts? FAQs or forums? News articles or interviews? Infographics? If you can identify a trend in format, you’ve already got a good idea of how you should structure (or re-structure) your page.

Some SERPs may serve multiple intents and display a mixture of the above types of pages. In these instances, consider which intent you want your page to serve and focus on the ranking page that serves that intent to glean content creation ideas.

Furthermore, you can leverage the SERP for topic ideation — starting with the People Also Ask (PAA) box. You should already have your primary topic (the main keyword you’re targeting), but the PAA can provide insight into related topics.

Here’s an example of a SERP for “modern gold mining techniques”:

Right there in the PAA box, I’ve got three solid ideas for sub-topics or sections of my page on “Modern Gold Mining”. These PAA boxes expand, too, and provide more potential sub-topics.

While thorough keyword research should uncover most long-tail keywords and phrases related to your target keyword, reviewing the People Also Ask box will ensure you haven’t missed anything.

Of course, understanding what types of formats, structures, topics, etc. perform well in a given SERP only gets you part of the way there. You still need to create something that is better than the pages currently ranking. And this brings us to the third type of wisdom nuggets you can mine from the SERPs — competitive analysis gold.

Extracting competitive analysis nuggets

With an understanding of the keywords and content types associated with your target SERP, you’re well on your way to staking your claim on the first page. Now it’s time to analyze the competition.

A quick glance at the SERP will quickly give you an idea of competition level and potential keyword difficulty. Look at the domains you see — are there recognizable brands? As a small or new e-commerce site, you can quickly toss out any keywords that have SERPs littered with pages from Amazon, eBay, and Wal-Mart. Conversely, if you see your direct competitors ranking and no large brands, you’ve likely found a good keyword set to target. Of course, you may come across SERPs that have major brands ranking along with your competitor — if your competitor is ranking there, it means you have a shot, too!

But this is just the surface SERP silt (say that five times fast). You need to mine a bit deeper to reach the big, golden competitive nuggets.

The next step is to click through to the pages and analyze them based on a variety of factors, including (in no particular order):

Page speed

Visual aesthetics

Timeliness and recency

Readability and structure

Amount and quality of citations

Depth of coverage of related topic

How well the page matches search intent

If the page is lacking in any, many, or all these areas, there is a strong opportunity your page can become the better result, and rank.

You should also review how many backlinks ranking pages have, to get an idea for the range of links you need to reach to be competitive. In addition, review the number of referring domains for each ranking domain — while you’re competing on a page-to-page level in the SERP, there’s no doubt that pages on more authoritative domains will benefit from that authority.

However, if you find a page that’s ranking from a relatively unknown or new site, and it has a substantial amount of backlinks, that’s likely why it’s ranking, and earning a similar amount of links will give your page a good chance to rank as well.

Lastly, take the time to dive into your competitor’s ranking pages (if they’re there). Examine their messaging and study how they’re talking to your shared audience to identify areas where your copy is suboptimal or completely missing the mark. Remember, these pages are ranking on page one, so they must be resonating in some way.

Conclusion

Successful SEO requires thorough research and analysis from a variety of sources. However, much of what you need can be found in the very SERPs for which you’re trying to rank. After all, you need to understand why the pages that rank are performing if you want your pages to appear there, too.

These SERPs are full of helpful takeaways in terms of:

Keyword research and analysis

Content ideation and strategy

And competitive analysis and review.

These golden nuggets are just there for the takin’ and you don’t need any tools other than Google and your analytical mind — well, and your metaphorical pickaxe.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[localwebmgmt]

There's Gold In Them Thar SERPs: Mining Important SEO Insights from Search Results

Posted by AndrewDennis33

There’s gold in them thar SERPs…gold I tell ya!

Now, whether that phrase takes you back to a simpler (maybe? I don’t know, I was born in the 80s) time of gold panning, Mark Twain, and metallurgical assay — or just makes you want some Velveeta shells and liquid gold (I also might be hungry) — the point is, there is a lot you can learn from analyzing search results.

Search engine results pages (SERPs) are the mountains we’re trying to climb as SEOs to reach the peak (number one position). But these mountains aren’t just for climbing — there are numerous “nuggets” of information to be mined from the SERPs that can help us on our journey to the mountaintop.

Earning page one rankings is difficult — to build optimized pages that can rank, you need comprehensive SEO strategy that includes:

Content audits

Keyword research

Competitive analysis

Technical SEO audits

Projections and forecasting

Niche and audience research

Content ideation and creation

Knowledge and an understanding of your (or your client’s) website’s history

And more.

A ton of work and research goes into successful SEO.

Fortunately, much of this information can be gleaned from the SERPs you’re targeting, that will in turn inform your strategy and help you make better decisions.

The three main areas of research that SERP analysis can benefit are:

Keyword research

Content creation

And competitive analysis.

So, get your pickaxe handy (or maybe just a notebook?) because we’re going to learn how to mine the SERPs for SEO gold!

Finding keyword research nuggets

Any sound SEO strategy is built on sound keyword research. Without keyword research, you’re just blindly creating pages and hoping Google ranks them. While we don’t fully understand or know every signal in Google’s search algorithm — I’m pretty confident your “hopes” aren’t one of them — you need keyword research to understand the opportunities as they exist.

And you can find some big nuggets of information right in the search results!

First off, SERP analysis will help you understand the intent (or at least the perceived intent by Google) behind your target keywords or phrases. Do you see product pages or informational content? Are there comparison or listicle type pages? Is there a variety of pages serving multiple potential intents? For example:

Examining these pages will tell you which page — either on your site or yet to be created — would be a good fit. For example, if the results are long-form guides, you’re not going to be able to make your product page rank there (unless of course the SERP serves multiple intents, including transactional). You should analyze search intent before you start optimizing for keywords, and there’s no better resource for gauging searcher intent than the search results themselves.

You can also learn a lot about the potential traffic you could receive from ranking in a given SERP by reviewing its makeup and the potential for clicks.

Of course, we all want to rank in position number one (and sometimes, position zero) as conventional wisdom points to this being our best chance to earn that valuable click-through. And, a recent study by SISTRIX confirmed as much, reporting that position one has an average click-through rate (CTR) of 28.5% — which is fairly larger than positions two (15.7%) and three (11%).

But the most interesting statistics within the study were regarding how SERP layout can impact CTR.

Some highlights from the study include:

SERPs that include sitelinks have a 12.7% increase in CTR, above average.

Position one in a SERP with a featured snippet has a 5.2% lower CTR than average.

Position one in SERPs that feature a knowledge panel see an 11.8% dip in CTR, below average.

SERPs with Google Shopping ads have the worst CTR: 14.8% below average.

SISTRIX found that overall, the more SERP elements present, the lower the CTR for the top organic position.

This is valuable information to discover during keyword research, particularly if you’re searching for opportunities that might bring organic traffic relatively quickly. For these opportunities, you’ll want to research less competitive keywords and phrases, as the SISTRIX report suggests that these long-tail terms have a larger proportion of “purely organic SERPs (e.g. ten blue links).

To see this in action, let’s compare two SERPs: “gold panning equipment” and “can I use a sluice box in California?”.

Here is the top of the SERP for “gold panning equipment”:

And here is the top of the SERP for “can I use a sluice box in California?”:

Based on what we know now, we can quickly assess that our potential CTR for “can I use a sluice box in California?” will be higher. Although featured snippets lower CTR for other results, there is the possibility to rank in the snippet, and the “gold panning equipment” SERP features shopping ads which have the most negative impact (-14.8%) on CTR.

Of course, CTR isn’t the only determining factor in how much traffic you’d potentially receive from ranking, as search volume also plays a role. Our example “can I use a sluice box in California?” has little to no search volume, so while the opportunity for click-throughs is high, there aren’t many searching this term and ranking wouldn’t bring much organic traffic — but if you’re a business that sells sluice boxes in California, this is absolutely a SERP where you should rank.

Keyword research sets the stage for any SEO campaign, and by mining existing SERPs, you can gain information that will guide the execution of your research.

Mining content creation nuggets

Of course, keyword research is only useful if you leverage it to create the right content. Fortunately, we can find big, glittering nuggets of content creation gold in the SERPs, too!

One the main bits of information from examining SERPs is which types of content are ranking — and since you want to rank there, too, this information is useful for your own page creation.

For example, if the SERP has a featured snippet, you know that Google wants to answer the query in a quick, succinct manner for searchers — do this on your page. Video results appearing on the SERP? You should probably include a video on your page if you want to rank there too. Image carousel at the top? Consider what images might be associated with your page and how they would be displayed.

You can also review the ranking pages to gain insight into what formats are performing well in that SERP. Are the ranking pages mostly guides? Comparison posts? FAQs or forums? News articles or interviews? Infographics? If you can identify a trend in format, you’ve already got a good idea of how you should structure (or re-structure) your page.

Some SERPs may serve multiple intents and display a mixture of the above types of pages. In these instances, consider which intent you want your page to serve and focus on the ranking page that serves that intent to glean content creation ideas.

Furthermore, you can leverage the SERP for topic ideation — starting with the People Also Ask (PAA) box. You should already have your primary topic (the main keyword you’re targeting), but the PAA can provide insight into related topics.

Here’s an example of a SERP for “modern gold mining techniques”:

Right there in the PAA box, I’ve got three solid ideas for sub-topics or sections of my page on “Modern Gold Mining”. These PAA boxes expand, too, and provide more potential sub-topics.

While thorough keyword research should uncover most long-tail keywords and phrases related to your target keyword, reviewing the People Also Ask box will ensure you haven’t missed anything.

Of course, understanding what types of formats, structures, topics, etc. perform well in a given SERP only gets you part of the way there. You still need to create something that is better than the pages currently ranking. And this brings us to the third type of wisdom nuggets you can mine from the SERPs — competitive analysis gold.

Extracting competitive analysis nuggets

With an understanding of the keywords and content types associated with your target SERP, you’re well on your way to staking your claim on the first page. Now it’s time to analyze the competition.

A quick glance at the SERP will quickly give you an idea of competition level and potential keyword difficulty. Look at the domains you see — are there recognizable brands? As a small or new e-commerce site, you can quickly toss out any keywords that have SERPs littered with pages from Amazon, eBay, and Wal-Mart. Conversely, if you see your direct competitors ranking and no large brands, you’ve likely found a good keyword set to target. Of course, you may come across SERPs that have major brands ranking along with your competitor — if your competitor is ranking there, it means you have a shot, too!

But this is just the surface SERP silt (say that five times fast). You need to mine a bit deeper to reach the big, golden competitive nuggets.

The next step is to click through to the pages and analyze them based on a variety of factors, including (in no particular order):

Page speed

Visual aesthetics

Timeliness and recency

Readability and structure

Amount and quality of citations

Depth of coverage of related topic

How well the page matches search intent

If the page is lacking in any, many, or all these areas, there is a strong opportunity your page can become the better result, and rank.

You should also review how many backlinks ranking pages have, to get an idea for the range of links you need to reach to be competitive. In addition, review the number of referring domains for each ranking domain — while you’re competing on a page-to-page level in the SERP, there’s no doubt that pages on more authoritative domains will benefit from that authority.

However, if you find a page that’s ranking from a relatively unknown or new site, and it has a substantial amount of backlinks, that’s likely why it’s ranking, and earning a similar amount of links will give your page a good chance to rank as well.

Lastly, take the time to dive into your competitor’s ranking pages (if they’re there). Examine their messaging and study how they’re talking to your shared audience to identify areas where your copy is suboptimal or completely missing the mark. Remember, these pages are ranking on page one, so they must be resonating in some way.

Conclusion

Successful SEO requires thorough research and analysis from a variety of sources. However, much of what you need can be found in the very SERPs for which you’re trying to rank. After all, you need to understand why the pages that rank are performing if you want your pages to appear there, too.

These SERPs are full of helpful takeaways in terms of:

Keyword research and analysis

Content ideation and strategy

And competitive analysis and review.

These golden nuggets are just there for the takin’ and you don’t need any tools other than Google and your analytical mind — well, and your metaphorical pickaxe.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[nutrifami]

There's Gold In Them Thar SERPs: Mining Important SEO Insights from Search Results

Posted by AndrewDennis33

There’s gold in them thar SERPs…gold I tell ya!

Now, whether that phrase takes you back to a simpler (maybe? I don’t know, I was born in the 80s) time of gold panning, Mark Twain, and metallurgical assay — or just makes you want some Velveeta shells and liquid gold (I also might be hungry) — the point is, there is a lot you can learn from analyzing search results.

Search engine results pages (SERPs) are the mountains we’re trying to climb as SEOs to reach the peak (number one position). But these mountains aren’t just for climbing — there are numerous “nuggets” of information to be mined from the SERPs that can help us on our journey to the mountaintop.

Earning page one rankings is difficult — to build optimized pages that can rank, you need comprehensive SEO strategy that includes:

Content audits

Keyword research

Competitive analysis

Technical SEO audits

Projections and forecasting

Niche and audience research

Content ideation and creation

Knowledge and an understanding of your (or your client’s) website’s history

And more.

A ton of work and research goes into successful SEO.

Fortunately, much of this information can be gleaned from the SERPs you’re targeting, that will in turn inform your strategy and help you make better decisions.

The three main areas of research that SERP analysis can benefit are:

Keyword research

Content creation

And competitive analysis.

So, get your pickaxe handy (or maybe just a notebook?) because we’re going to learn how to mine the SERPs for SEO gold!

Finding keyword research nuggets

Any sound SEO strategy is built on sound keyword research. Without keyword research, you’re just blindly creating pages and hoping Google ranks them. While we don’t fully understand or know every signal in Google’s search algorithm — I’m pretty confident your “hopes” aren’t one of them — you need keyword research to understand the opportunities as they exist.

And you can find some big nuggets of information right in the search results!

First off, SERP analysis will help you understand the intent (or at least the perceived intent by Google) behind your target keywords or phrases. Do you see product pages or informational content? Are there comparison or listicle type pages? Is there a variety of pages serving multiple potential intents? For example:

Examining these pages will tell you which page — either on your site or yet to be created — would be a good fit. For example, if the results are long-form guides, you’re not going to be able to make your product page rank there (unless of course the SERP serves multiple intents, including transactional). You should analyze search intent before you start optimizing for keywords, and there’s no better resource for gauging searcher intent than the search results themselves.

You can also learn a lot about the potential traffic you could receive from ranking in a given SERP by reviewing its makeup and the potential for clicks.

Of course, we all want to rank in position number one (and sometimes, position zero) as conventional wisdom points to this being our best chance to earn that valuable click-through. And, a recent study by SISTRIX confirmed as much, reporting that position one has an average click-through rate (CTR) of 28.5% — which is fairly larger than positions two (15.7%) and three (11%).

But the most interesting statistics within the study were regarding how SERP layout can impact CTR.

Some highlights from the study include:

SERPs that include sitelinks have a 12.7% increase in CTR, above average.

Position one in a SERP with a featured snippet has a 5.2% lower CTR than average.

Position one in SERPs that feature a knowledge panel see an 11.8% dip in CTR, below average.

SERPs with Google Shopping ads have the worst CTR: 14.8% below average.

SISTRIX found that overall, the more SERP elements present, the lower the CTR for the top organic position.

This is valuable information to discover during keyword research, particularly if you’re searching for opportunities that might bring organic traffic relatively quickly. For these opportunities, you’ll want to research less competitive keywords and phrases, as the SISTRIX report suggests that these long-tail terms have a larger proportion of “purely organic SERPs (e.g. ten blue links).

To see this in action, let’s compare two SERPs: “gold panning equipment” and “can I use a sluice box in California?”.

Here is the top of the SERP for “gold panning equipment”:

And here is the top of the SERP for “can I use a sluice box in California?”:

Based on what we know now, we can quickly assess that our potential CTR for “can I use a sluice box in California?” will be higher. Although featured snippets lower CTR for other results, there is the possibility to rank in the snippet, and the “gold panning equipment” SERP features shopping ads which have the most negative impact (-14.8%) on CTR.

Of course, CTR isn’t the only determining factor in how much traffic you’d potentially receive from ranking, as search volume also plays a role. Our example “can I use a sluice box in California?” has little to no search volume, so while the opportunity for click-throughs is high, there aren’t many searching this term and ranking wouldn’t bring much organic traffic — but if you’re a business that sells sluice boxes in California, this is absolutely a SERP where you should rank.

Keyword research sets the stage for any SEO campaign, and by mining existing SERPs, you can gain information that will guide the execution of your research.

Mining content creation nuggets

Of course, keyword research is only useful if you leverage it to create the right content. Fortunately, we can find big, glittering nuggets of content creation gold in the SERPs, too!

One the main bits of information from examining SERPs is which types of content are ranking — and since you want to rank there, too, this information is useful for your own page creation.

For example, if the SERP has a featured snippet, you know that Google wants to answer the query in a quick, succinct manner for searchers — do this on your page. Video results appearing on the SERP? You should probably include a video on your page if you want to rank there too. Image carousel at the top? Consider what images might be associated with your page and how they would be displayed.

You can also review the ranking pages to gain insight into what formats are performing well in that SERP. Are the ranking pages mostly guides? Comparison posts? FAQs or forums? News articles or interviews? Infographics? If you can identify a trend in format, you’ve already got a good idea of how you should structure (or re-structure) your page.

Some SERPs may serve multiple intents and display a mixture of the above types of pages. In these instances, consider which intent you want your page to serve and focus on the ranking page that serves that intent to glean content creation ideas.

Furthermore, you can leverage the SERP for topic ideation — starting with the People Also Ask (PAA) box. You should already have your primary topic (the main keyword you’re targeting), but the PAA can provide insight into related topics.

Here’s an example of a SERP for “modern gold mining techniques”:

Right there in the PAA box, I’ve got three solid ideas for sub-topics or sections of my page on “Modern Gold Mining”. These PAA boxes expand, too, and provide more potential sub-topics.

While thorough keyword research should uncover most long-tail keywords and phrases related to your target keyword, reviewing the People Also Ask box will ensure you haven’t missed anything.

Of course, understanding what types of formats, structures, topics, etc. perform well in a given SERP only gets you part of the way there. You still need to create something that is better than the pages currently ranking. And this brings us to the third type of wisdom nuggets you can mine from the SERPs — competitive analysis gold.

Extracting competitive analysis nuggets

With an understanding of the keywords and content types associated with your target SERP, you’re well on your way to staking your claim on the first page. Now it’s time to analyze the competition.

A quick glance at the SERP will quickly give you an idea of competition level and potential keyword difficulty. Look at the domains you see — are there recognizable brands? As a small or new e-commerce site, you can quickly toss out any keywords that have SERPs littered with pages from Amazon, eBay, and Wal-Mart. Conversely, if you see your direct competitors ranking and no large brands, you’ve likely found a good keyword set to target. Of course, you may come across SERPs that have major brands ranking along with your competitor — if your competitor is ranking there, it means you have a shot, too!

But this is just the surface SERP silt (say that five times fast). You need to mine a bit deeper to reach the big, golden competitive nuggets.

The next step is to click through to the pages and analyze them based on a variety of factors, including (in no particular order):

Page speed

Visual aesthetics

Timeliness and recency

Readability and structure

Amount and quality of citations

Depth of coverage of related topic

How well the page matches search intent

If the page is lacking in any, many, or all these areas, there is a strong opportunity your page can become the better result, and rank.

You should also review how many backlinks ranking pages have, to get an idea for the range of links you need to reach to be competitive. In addition, review the number of referring domains for each ranking domain — while you’re competing on a page-to-page level in the SERP, there’s no doubt that pages on more authoritative domains will benefit from that authority.

However, if you find a page that’s ranking from a relatively unknown or new site, and it has a substantial amount of backlinks, that’s likely why it’s ranking, and earning a similar amount of links will give your page a good chance to rank as well.

Lastly, take the time to dive into your competitor’s ranking pages (if they’re there). Examine their messaging and study how they’re talking to your shared audience to identify areas where your copy is suboptimal or completely missing the mark. Remember, these pages are ranking on page one, so they must be resonating in some way.

Conclusion

Successful SEO requires thorough research and analysis from a variety of sources. However, much of what you need can be found in the very SERPs for which you’re trying to rank. After all, you need to understand why the pages that rank are performing if you want your pages to appear there, too.

These SERPs are full of helpful takeaways in terms of:

Keyword research and analysis

Content ideation and strategy

And competitive analysis and review.

These golden nuggets are just there for the takin’ and you don’t need any tools other than Google and your analytical mind — well, and your metaphorical pickaxe.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[daynamartinez22]

There's Gold In Them Thar SERPs: Mining Important SEO Insights from Search Results

Posted by AndrewDennis33

There’s gold in them thar SERPs…gold I tell ya!

Now, whether that phrase takes you back to a simpler (maybe? I don’t know, I was born in the 80s) time of gold panning, Mark Twain, and metallurgical assay — or just makes you want some Velveeta shells and liquid gold (I also might be hungry) — the point is, there is a lot you can learn from analyzing search results.

Search engine results pages (SERPs) are the mountains we’re trying to climb as SEOs to reach the peak (number one position). But these mountains aren’t just for climbing — there are numerous “nuggets” of information to be mined from the SERPs that can help us on our journey to the mountaintop.

Earning page one rankings is difficult — to build optimized pages that can rank, you need comprehensive SEO strategy that includes:

Content audits

Keyword research

Competitive analysis

Technical SEO audits

Projections and forecasting

Niche and audience research

Content ideation and creation

Knowledge and an understanding of your (or your client’s) website’s history

And more.

A ton of work and research goes into successful SEO.

Fortunately, much of this information can be gleaned from the SERPs you’re targeting, that will in turn inform your strategy and help you make better decisions.

The three main areas of research that SERP analysis can benefit are:

Keyword research

Content creation

And competitive analysis.

So, get your pickaxe handy (or maybe just a notebook?) because we’re going to learn how to mine the SERPs for SEO gold!

Finding keyword research nuggets

Any sound SEO strategy is built on sound keyword research. Without keyword research, you’re just blindly creating pages and hoping Google ranks them. While we don’t fully understand or know every signal in Google’s search algorithm — I’m pretty confident your “hopes” aren’t one of them — you need keyword research to understand the opportunities as they exist.

And you can find some big nuggets of information right in the search results!

First off, SERP analysis will help you understand the intent (or at least the perceived intent by Google) behind your target keywords or phrases. Do you see product pages or informational content? Are there comparison or listicle type pages? Is there a variety of pages serving multiple potential intents? For example:

Examining these pages will tell you which page — either on your site or yet to be created — would be a good fit. For example, if the results are long-form guides, you’re not going to be able to make your product page rank there (unless of course the SERP serves multiple intents, including transactional). You should analyze search intent before you start optimizing for keywords, and there’s no better resource for gauging searcher intent than the search results themselves.

You can also learn a lot about the potential traffic you could receive from ranking in a given SERP by reviewing its makeup and the potential for clicks.

Of course, we all want to rank in position number one (and sometimes, position zero) as conventional wisdom points to this being our best chance to earn that valuable click-through. And, a recent study by SISTRIX confirmed as much, reporting that position one has an average click-through rate (CTR) of 28.5% — which is fairly larger than positions two (15.7%) and three (11%).

But the most interesting statistics within the study were regarding how SERP layout can impact CTR.

Some highlights from the study include:

SERPs that include sitelinks have a 12.7% increase in CTR, above average.

Position one in a SERP with a featured snippet has a 5.2% lower CTR than average.

Position one in SERPs that feature a knowledge panel see an 11.8% dip in CTR, below average.

SERPs with Google Shopping ads have the worst CTR: 14.8% below average.

SISTRIX found that overall, the more SERP elements present, the lower the CTR for the top organic position.

This is valuable information to discover during keyword research, particularly if you’re searching for opportunities that might bring organic traffic relatively quickly. For these opportunities, you’ll want to research less competitive keywords and phrases, as the SISTRIX report suggests that these long-tail terms have a larger proportion of “purely organic SERPs (e.g. ten blue links).

To see this in action, let’s compare two SERPs: “gold panning equipment” and “can I use a sluice box in California?”.

Here is the top of the SERP for “gold panning equipment”:

And here is the top of the SERP for “can I use a sluice box in California?”:

Based on what we know now, we can quickly assess that our potential CTR for “can I use a sluice box in California?” will be higher. Although featured snippets lower CTR for other results, there is the possibility to rank in the snippet, and the “gold panning equipment” SERP features shopping ads which have the most negative impact (-14.8%) on CTR.

Of course, CTR isn’t the only determining factor in how much traffic you’d potentially receive from ranking, as search volume also plays a role. Our example “can I use a sluice box in California?” has little to no search volume, so while the opportunity for click-throughs is high, there aren’t many searching this term and ranking wouldn’t bring much organic traffic — but if you’re a business that sells sluice boxes in California, this is absolutely a SERP where you should rank.

Keyword research sets the stage for any SEO campaign, and by mining existing SERPs, you can gain information that will guide the execution of your research.

Mining content creation nuggets

Of course, keyword research is only useful if you leverage it to create the right content. Fortunately, we can find big, glittering nuggets of content creation gold in the SERPs, too!

One the main bits of information from examining SERPs is which types of content are ranking — and since you want to rank there, too, this information is useful for your own page creation.

For example, if the SERP has a featured snippet, you know that Google wants to answer the query in a quick, succinct manner for searchers — do this on your page. Video results appearing on the SERP? You should probably include a video on your page if you want to rank there too. Image carousel at the top? Consider what images might be associated with your page and how they would be displayed.

You can also review the ranking pages to gain insight into what formats are performing well in that SERP. Are the ranking pages mostly guides? Comparison posts? FAQs or forums? News articles or interviews? Infographics? If you can identify a trend in format, you’ve already got a good idea of how you should structure (or re-structure) your page.

Some SERPs may serve multiple intents and display a mixture of the above types of pages. In these instances, consider which intent you want your page to serve and focus on the ranking page that serves that intent to glean content creation ideas.

Furthermore, you can leverage the SERP for topic ideation — starting with the People Also Ask (PAA) box. You should already have your primary topic (the main keyword you’re targeting), but the PAA can provide insight into related topics.

Here’s an example of a SERP for “modern gold mining techniques”:

Right there in the PAA box, I’ve got three solid ideas for sub-topics or sections of my page on “Modern Gold Mining”. These PAA boxes expand, too, and provide more potential sub-topics.

While thorough keyword research should uncover most long-tail keywords and phrases related to your target keyword, reviewing the People Also Ask box will ensure you haven’t missed anything.

Of course, understanding what types of formats, structures, topics, etc. perform well in a given SERP only gets you part of the way there. You still need to create something that is better than the pages currently ranking. And this brings us to the third type of wisdom nuggets you can mine from the SERPs — competitive analysis gold.

Extracting competitive analysis nuggets

With an understanding of the keywords and content types associated with your target SERP, you’re well on your way to staking your claim on the first page. Now it’s time to analyze the competition.

A quick glance at the SERP will quickly give you an idea of competition level and potential keyword difficulty. Look at the domains you see — are there recognizable brands? As a small or new e-commerce site, you can quickly toss out any keywords that have SERPs littered with pages from Amazon, eBay, and Wal-Mart. Conversely, if you see your direct competitors ranking and no large brands, you’ve likely found a good keyword set to target. Of course, you may come across SERPs that have major brands ranking along with your competitor — if your competitor is ranking there, it means you have a shot, too!

But this is just the surface SERP silt (say that five times fast). You need to mine a bit deeper to reach the big, golden competitive nuggets.

The next step is to click through to the pages and analyze them based on a variety of factors, including (in no particular order):

Page speed

Visual aesthetics

Timeliness and recency

Readability and structure

Amount and quality of citations

Depth of coverage of related topic

How well the page matches search intent

If the page is lacking in any, many, or all these areas, there is a strong opportunity your page can become the better result, and rank.

You should also review how many backlinks ranking pages have, to get an idea for the range of links you need to reach to be competitive. In addition, review the number of referring domains for each ranking domain — while you’re competing on a page-to-page level in the SERP, there’s no doubt that pages on more authoritative domains will benefit from that authority.

However, if you find a page that’s ranking from a relatively unknown or new site, and it has a substantial amount of backlinks, that’s likely why it’s ranking, and earning a similar amount of links will give your page a good chance to rank as well.

Lastly, take the time to dive into your competitor’s ranking pages (if they’re there). Examine their messaging and study how they’re talking to your shared audience to identify areas where your copy is suboptimal or completely missing the mark. Remember, these pages are ranking on page one, so they must be resonating in some way.

Conclusion

Successful SEO requires thorough research and analysis from a variety of sources. However, much of what you need can be found in the very SERPs for which you’re trying to rank. After all, you need to understand why the pages that rank are performing if you want your pages to appear there, too.

These SERPs are full of helpful takeaways in terms of:

Keyword research and analysis

Content ideation and strategy

And competitive analysis and review.

These golden nuggets are just there for the takin’ and you don’t need any tools other than Google and your analytical mind — well, and your metaphorical pickaxe.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[xaydungtruonggia]

There's Gold In Them Thar SERPs: Mining Important SEO Insights from Search Results

Posted by AndrewDennis33

There’s gold in them thar SERPs…gold I tell ya!

Now, whether that phrase takes you back to a simpler (maybe? I don’t know, I was born in the 80s) time of gold panning, Mark Twain, and metallurgical assay — or just makes you want some Velveeta shells and liquid gold (I also might be hungry) — the point is, there is a lot you can learn from analyzing search results.

Search engine results pages (SERPs) are the mountains we’re trying to climb as SEOs to reach the peak (number one position). But these mountains aren’t just for climbing — there are numerous “nuggets” of information to be mined from the SERPs that can help us on our journey to the mountaintop.

Earning page one rankings is difficult — to build optimized pages that can rank, you need comprehensive SEO strategy that includes:

Content audits

Keyword research

Competitive analysis

Technical SEO audits

Projections and forecasting

Niche and audience research

Content ideation and creation

Knowledge and an understanding of your (or your client’s) website’s history

And more.

A ton of work and research goes into successful SEO.

Fortunately, much of this information can be gleaned from the SERPs you’re targeting, that will in turn inform your strategy and help you make better decisions.

The three main areas of research that SERP analysis can benefit are:

Keyword research

Content creation

And competitive analysis.

So, get your pickaxe handy (or maybe just a notebook?) because we’re going to learn how to mine the SERPs for SEO gold!

Finding keyword research nuggets

Any sound SEO strategy is built on sound keyword research. Without keyword research, you’re just blindly creating pages and hoping Google ranks them. While we don’t fully understand or know every signal in Google’s search algorithm — I’m pretty confident your “hopes” aren’t one of them — you need keyword research to understand the opportunities as they exist.

And you can find some big nuggets of information right in the search results!

First off, SERP analysis will help you understand the intent (or at least the perceived intent by Google) behind your target keywords or phrases. Do you see product pages or informational content? Are there comparison or listicle type pages? Is there a variety of pages serving multiple potential intents? For example:

Examining these pages will tell you which page — either on your site or yet to be created — would be a good fit. For example, if the results are long-form guides, you’re not going to be able to make your product page rank there (unless of course the SERP serves multiple intents, including transactional). You should analyze search intent before you start optimizing for keywords, and there’s no better resource for gauging searcher intent than the search results themselves.

You can also learn a lot about the potential traffic you could receive from ranking in a given SERP by reviewing its makeup and the potential for clicks.

Of course, we all want to rank in position number one (and sometimes, position zero) as conventional wisdom points to this being our best chance to earn that valuable click-through. And, a recent study by SISTRIX confirmed as much, reporting that position one has an average click-through rate (CTR) of 28.5% — which is fairly larger than positions two (15.7%) and three (11%).

But the most interesting statistics within the study were regarding how SERP layout can impact CTR.

Some highlights from the study include:

SERPs that include sitelinks have a 12.7% increase in CTR, above average.

Position one in a SERP with a featured snippet has a 5.2% lower CTR than average.

Position one in SERPs that feature a knowledge panel see an 11.8% dip in CTR, below average.

SERPs with Google Shopping ads have the worst CTR: 14.8% below average.

SISTRIX found that overall, the more SERP elements present, the lower the CTR for the top organic position.

This is valuable information to discover during keyword research, particularly if you’re searching for opportunities that might bring organic traffic relatively quickly. For these opportunities, you’ll want to research less competitive keywords and phrases, as the SISTRIX report suggests that these long-tail terms have a larger proportion of “purely organic SERPs (e.g. ten blue links).

To see this in action, let’s compare two SERPs: “gold panning equipment” and “can I use a sluice box in California?”.

Here is the top of the SERP for “gold panning equipment”:

And here is the top of the SERP for “can I use a sluice box in California?”:

Based on what we know now, we can quickly assess that our potential CTR for “can I use a sluice box in California?” will be higher. Although featured snippets lower CTR for other results, there is the possibility to rank in the snippet, and the “gold panning equipment” SERP features shopping ads which have the most negative impact (-14.8%) on CTR.

Of course, CTR isn’t the only determining factor in how much traffic you’d potentially receive from ranking, as search volume also plays a role. Our example “can I use a sluice box in California?” has little to no search volume, so while the opportunity for click-throughs is high, there aren’t many searching this term and ranking wouldn’t bring much organic traffic — but if you’re a business that sells sluice boxes in California, this is absolutely a SERP where you should rank.

Keyword research sets the stage for any SEO campaign, and by mining existing SERPs, you can gain information that will guide the execution of your research.

Mining content creation nuggets

Of course, keyword research is only useful if you leverage it to create the right content. Fortunately, we can find big, glittering nuggets of content creation gold in the SERPs, too!

One the main bits of information from examining SERPs is which types of content are ranking — and since you want to rank there, too, this information is useful for your own page creation.

For example, if the SERP has a featured snippet, you know that Google wants to answer the query in a quick, succinct manner for searchers — do this on your page. Video results appearing on the SERP? You should probably include a video on your page if you want to rank there too. Image carousel at the top? Consider what images might be associated with your page and how they would be displayed.

You can also review the ranking pages to gain insight into what formats are performing well in that SERP. Are the ranking pages mostly guides? Comparison posts? FAQs or forums? News articles or interviews? Infographics? If you can identify a trend in format, you’ve already got a good idea of how you should structure (or re-structure) your page.

Some SERPs may serve multiple intents and display a mixture of the above types of pages. In these instances, consider which intent you want your page to serve and focus on the ranking page that serves that intent to glean content creation ideas.

Furthermore, you can leverage the SERP for topic ideation — starting with the People Also Ask (PAA) box. You should already have your primary topic (the main keyword you’re targeting), but the PAA can provide insight into related topics.

Here’s an example of a SERP for “modern gold mining techniques”:

Right there in the PAA box, I’ve got three solid ideas for sub-topics or sections of my page on “Modern Gold Mining”. These PAA boxes expand, too, and provide more potential sub-topics.

While thorough keyword research should uncover most long-tail keywords and phrases related to your target keyword, reviewing the People Also Ask box will ensure you haven’t missed anything.

Of course, understanding what types of formats, structures, topics, etc. perform well in a given SERP only gets you part of the way there. You still need to create something that is better than the pages currently ranking. And this brings us to the third type of wisdom nuggets you can mine from the SERPs — competitive analysis gold.

Extracting competitive analysis nuggets

With an understanding of the keywords and content types associated with your target SERP, you’re well on your way to staking your claim on the first page. Now it’s time to analyze the competition.

A quick glance at the SERP will quickly give you an idea of competition level and potential keyword difficulty. Look at the domains you see — are there recognizable brands? As a small or new e-commerce site, you can quickly toss out any keywords that have SERPs littered with pages from Amazon, eBay, and Wal-Mart. Conversely, if you see your direct competitors ranking and no large brands, you’ve likely found a good keyword set to target. Of course, you may come across SERPs that have major brands ranking along with your competitor — if your competitor is ranking there, it means you have a shot, too!

But this is just the surface SERP silt (say that five times fast). You need to mine a bit deeper to reach the big, golden competitive nuggets.

The next step is to click through to the pages and analyze them based on a variety of factors, including (in no particular order):

Page speed

Visual aesthetics

Timeliness and recency

Readability and structure

Amount and quality of citations

Depth of coverage of related topic

How well the page matches search intent

If the page is lacking in any, many, or all these areas, there is a strong opportunity your page can become the better result, and rank.

You should also review how many backlinks ranking pages have, to get an idea for the range of links you need to reach to be competitive. In addition, review the number of referring domains for each ranking domain — while you’re competing on a page-to-page level in the SERP, there’s no doubt that pages on more authoritative domains will benefit from that authority.

However, if you find a page that’s ranking from a relatively unknown or new site, and it has a substantial amount of backlinks, that’s likely why it’s ranking, and earning a similar amount of links will give your page a good chance to rank as well.

Lastly, take the time to dive into your competitor’s ranking pages (if they’re there). Examine their messaging and study how they’re talking to your shared audience to identify areas where your copy is suboptimal or completely missing the mark. Remember, these pages are ranking on page one, so they must be resonating in some way.

Conclusion

Successful SEO requires thorough research and analysis from a variety of sources. However, much of what you need can be found in the very SERPs for which you’re trying to rank. After all, you need to understand why the pages that rank are performing if you want your pages to appear there, too.

These SERPs are full of helpful takeaways in terms of:

Keyword research and analysis

Content ideation and strategy

And competitive analysis and review.

These golden nuggets are just there for the takin’ and you don’t need any tools other than Google and your analytical mind — well, and your metaphorical pickaxe.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!