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misshoneyimhome · 9 months

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Idk why but I love the idea of Willy with someone who works for the NHL at the Toronto HQ like maybe not in the media team but part of their global marketing division, and they have a great connection because she works with the Swedish office so often and they’ve created a great friendship outside of hockey but as she’s such a high power human and that would be an HR disaster they keep it at a distance. But everyone knows they need to bang so at a holiday party they get caught under the mistletoe together (caught meaning Auston following them around holding it above their heads like an idiot wingman, but also they’re glued to each others sides so they don’t make it easy on themselves) and the Maple Leaf lads aren’t going to let them get away without finally making a move, mostly because they’re tired of Willy’s pining!

Alrighty babe, I mist admit that I wasn't entirely sure where I was going with this 😅 But, I do hope that it caught just parts of what you'd imagined ❤️ otherwise, as always just hit me up 😉

➼｡ﾟ

Don't mix business with pleasure I William Nylander ✿❄︎

"Come on, Willy, just sleep with her already," Mitch's voice rang out in the locker room as the team prepped for practice. “I mean, you've only been into her for like six months already…”

William couldn't help but chuckle at his teammate's blunt comment, even though there was perhaps some truth in it.

"I can't just sleep with her... you know where she works, right?" William responded; a bit hesitant as he adjusted his hockey gear.

"Yeah, she's got a high-up job, but seriously, you two have been ogling each other since she first talked to you about Sweden," Mitch explained, letting it be known that the whole team was aware of the chemistry between you and their teammate.

Working at the Toronto HQ had been a huge achievement in your career, especially at your age in your mid-twenties. The promotion was a result of hard work and dedication, a significant step forward that you had relentlessly pursued.

And it was only a few weeks into your new position when you’d first encountered the Swedish forward, William Nylander. You and your team had invited all the Swedish players in for a meeting, as you were preparing for the up for the upcoming global series event set to happen in Stockholm, the capital of Sweden.

Being part of the global marketing team, you were tasked with managing the event schedule for this huge event, knowing that the Swedes, especially William, would be very much under the spotlight. He wasn't just a star player for the Leafs but also a familiar face in what he considered his home country -Sweden. And right from that moment, an immediate connection sparked between the two of you.

Sure, your professional responsibilities demanded commitment, but amid the discussions in the meeting rooms and event arrangements, there was an unspoken bond in the air - a mutual understanding that went beyond regular work interactions.

William's gaze was fixed on you from the start, as he quickly noticed your voice, gentle and warm, filling the room, a comforting tune to his ears, and your captivating smile and evident passion for your work were magnetic.

You were incredibly smart, and the way you weren’t afraid of speaking your mind, and man-handle those around you who gave you nothing but hell, merely because you were younger than them, had him all intrigued.

And he knew he had to at least try and be around you for more than just a few meetings.

So, days slowly turned into shared moments – casual coffees during breaks, filled with laughter, genuine talks about life beyond the sports arena, and a mutual admiration for each other's dedication to your careers. Yet, underneath this professional facade, there lingered an undeniable tension; an unexpressed longing held back by the responsibilities of professionalism.

You tried to keep things innocent, staying at arm's length and keeping a cool, business-like attitude. But his charm, laughter, and jokes easily cut through the formal work setup, reaching a deeper part of you.

Especially during the Global tour, when you, alongside all the coordinators and Swedes across the NHL-teams, Red Wings, Wilds, and Senators, spent endless hours together sorting schedules, doing interviews, signing autographs, and handling whatever else cropped up.

It became increasingly harder to stay far away from the lad from Stockholm. Yet, both of you knew you had to deal with this undeniable chemistry, sidestepping unspoken feelings that came up whenever you were together.

And perhaps you were a little bit better at it than William.

"Planning to root for us?" he teased during a discussion about the team’s marketing plans.

"Willy, you know I can’t take sides like that; I'm part of the NHL, remember," you replied with a sweet smile.

"Fair enough, but I wouldn't mind hearing you cheering my name one day... supporting the Leafs," he almost whispered, making sure not to make it too obvious to everyone around that your relationship was slowly becoming more than just colleagues. Perhaps even closer than just friends.

But you brushed it off, keeping your attention on your tasks at hand.

Meanwhile, the Maple Leaf lads, always keeping an eye out, couldn't resist teasing and joking around, fully aware of the growing attraction between you and William.

"Looks like someone's aiming high up there," Auston teased William as soon as he’d returned to the group. "So, that's why you're always hanging around, 'assisting' whenever the big boys are here."

"She's not involved in any of that," William defended with a chuckle.

And it did hold some truth to it.

However, he couldn't deny the way you looked in your stylish vintage suit-pants, your hair nearly flawlessly styled, and your makeup enhancing your natural beauty. It occupied too much space in his hockey-focused mind.

Thoughts of your figure lingered in his thoughts, and every time there was a game either at the Scotiabank Arena or elsewhere, he'd search for you in the crowd.

As the holiday season drew near, the team's cheerful vibe set the stage for playful banter and, not to forget, the big company Christmas party in Toronto, where the entire headquarters received invites, including the Toronto Maple Leafs players and management.

And amid the festive ambience, the players were casually dressed in their best business casual attire, chatting and mingling, across management levels and occupations.

However, it was Auston's smug look that caught William's attention, prompting him to swiftly turn his head, when you entered the venue.

Your semi-long red dress hugged your figure snugly, and your legs looked elongated by your tall heels, as a blazer draped over your shoulders, and you held a clutch close to your side.

"Hey, Willy, I think you dropped something," Morgan teased as the blonde Swede couldn't take his eyes off you from a distance.

"What?" William questioned.

"Your jaw," the defenseman jested, prompting chuckles from the rest of the guys.

William did his best to shrug off his teammates' playful remarks with laughter, but his gaze remained fixed on you.

And a few moments later, as you picked up a delightful glass of champagne, your eyes met his as well.

It was a tender moment as your eyes locked from across the room, and the atmosphere seemed to grow a bit more intense. You almost sensed his presence, feeling as if his breath was upon you, as the two of you stood almost motionless, the background noise gently fading away.

But then you shook your head, needing to break the intense moment and return to reality as Shannon Hosford's lively storytelling filled the room.

"I swear you have to make a move tonight," Auston chuckled, noticing the not-so-subtle shared moment.

"I wish…" William murmured softly, a faint smirk touching his lips. "Maybe there'll be a Christmas miracle," he chuckled lightly before turning his focus back to his friends.

And that idea sparked something in Auston's mind.

A Christmas miracle—or perhaps just a gentle nudge in the right direction.

As the night progressed, Cynthia Devine delivered a heartfelt speech, followed by Brendan Shanahan, and then a delightful three-course meal. You found yourself engrossed in amusing conversations with the Toronto Maple Leafs' staff. Given your recent close work with them, striking up casual chats felt almost second nature.

Then during the pivotal speech delivered by the NHL Toronto HQ president, William decided to make a move, as he sensed your efforts to keep a distance from him throughout the evening, yet he also felt that it wasn't truly what you desired.

So, as everyone stood, their attention fixed on the stage in the beautiful venue, William moved closer to you, positioning himself right by your side, his shoulder gently brushing against yours. You glanced slightly in his direction, catching a glimpse of his handsome features, before turning back to face the stage, a faint smile playing on your lips.

Just his close presence alone made you feel a sense of warmth.

Then something more tangible occurred.

William delicately and slowly nudged his right hand against your left, which hung by your side, and he lightly traced his fingers against yours, attempting to interlace two of his fingers with your palm, gently wrapping them around your little and ring finger.

Initially, your heart skipped a beat. You knew his touch was almost innocent, yet if anyone from the headquarters spotted you intertwining fingers with an NHL hockey player, HR would undoubtedly raise concerns. It would be deemed a violation of regulations and considered highly unprofessional.

But you found it hard to resist.

Gradually, you relaxed your tensed posture, allowing your arm to hang freely, permitting William's fingers to intertwine further with yours.

However, your actions didn’t go unnoticed.

As Auston saw the subtle finger play between you and William, he was quick to make his move. However, just as he was about to execute his plan, the speech concluded, prompting both you and William to swiftly pull your hands apart and join in the applause with the rest of the crowd.

The room filled with loud sounds as the clapping continued for what seemed like minutes, but it was minutes you relished simply standing next to the tall Swede. Then, as the applause gradually faded and the crowd dispersed from the floor, you took the chance to steal another glance at William. But you weren't alone.

Auston was nearby, and with a smooth move, he produced a small green plant from behind his back. Looking innocent, he whistled and casually raised his hand, looking in a different direction as he held the mistletoe just above your heads.

Both you and William couldn't help but chuckle at Auston's not-so-subtle attempt at matchmaking. Yet, there was an understanding that perhaps engaging in intimate contact with William under the guise of mistletoe tradition might make it more acceptable. Your eyes met his once more.

William immediately caught on and subtly moved a bit closer to you, if that was even possible.

It felt like an unspoken agreement. Both of you knew what you desired most in that very moment. However, the moment was interrupted naturally by a colleague calling you over, and once again, you had to separate.

Both Auston and William let out deep sighs, feeling the missed opportunity keenly. So close, yet so far.

Fortunately, no more than an hour passed before another opportunity arose. And this time, Auston was determined to have your lips connected with William's.

The dance floor was packed with guests, music blaring through the speakers, as you had just grabbed another drink from the bar when William approached you gently.

"Not sure if it's appropriate," he softly chuckled. "But you look absolutely amazing tonight."

His attempt to remain polite and professional, while also being charming and flirtatious, amused you. And you couldn’t deny that there was a part of you that simply wanted to give in to the temptation.

Glancing around and spotting none of your managers or colleagues, you leaned in with a confident, teasing expression.

"Only tonight?" you teased back, earning a light chuckle from William.

"I think we both know I think you always look amazing," he corrected himself with a laugh.

And once again, you both felt the tender moment burgeoning between you, as Auston slowly made his way closer.

And again, he took out the little green plant, holding it just above your heads casually, prompting more light chuckles. But this time, you and William silently agreed that it was happening.

As you took a deep breath, fully aware of the countless regulations about to be crossed, you leaned in towards him, meeting his touch halfway as he slowly inclined to let his lips meet yours.

His hands found the curves of your hips as you placed yours on his muscular upper arms, softly leaning into the kiss.

The moment was absolutely perfect.

William's lips felt just right against yours, his closeness feeling wonderful, and the shared breaths creating a heartfelt connection. Your heart quickened, and excitement surged through you with the intensity of the kiss.

But as much as both of you desired for it to last longer, you knew you had to pull away to avoid drawing too much attention.

So, reluctantly, you let out a breath, took a small step back, and willed your heart to calm down, mentally processing the rush the kiss had brought.

Even after parting, amid exclamations and chuckles from the players, the sensation of William's lips lingering on yours remained.

But you knew it couldn't continue, and so you made a painful decision and began to walk away. Heading straight towards the ladies’ room, conflicting emotions clashed with rational thoughts in your head.

And just as you were about to reach for the door handle, William's hand grabbed yours and turned you around, pulling you close to him.

"Willy," you exhaled, slightly bewildered by his sudden action. "Please, we can't…"

"I know, but..." His voice softened as he pondered how to articulate his thoughts. "I know we can't be together, not now and maybe not ever... but I need you to know, no matter what happens, my heart belongs to you."

His words were tender and filled with emotion, conveying a depth of sincerity that struck a chord within you.

And attempting to respond while standing close together in the hallway, grateful that no one interrupted your private moment, you began, "Willy..."

"You don't have to explain - I understand it's your career, and I don't want to jeopardize it - but I just needed you to know how I feel; otherwise, I'd regret it for the rest of my life."

Slowly untangling himself from your proximity, he then started to walk away. However, you couldn't let him leave like this.

After his heartfelt confession, even though circumstances seemed against you, you couldn't let him go without a response. Determinedly, you strode towards him.

"Willy," you called out loudly, causing him to turn around and face you again, just as you leaned in to connect your lips briefly once more.

"Just so you know, I'm not saying never."

A small smile graced the hockey player's face as he let out a relieved sigh, your words simply reassuring him that what was happening between you wasn't entirely off the table for the future.

#my asks #william nylander imagine #toronto maple leafs imagine #wn88 imagine #nhl hockey imagine

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literary-illuminati · 11 months

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Book Review 56 – Three Parts Dead by Max Gladstone

I consider myself a pretty big fan of Gladstone’s, but until now I’d only ever touched his standalone works – I was previously a bit put off by the length of the Craft Sequence and so never actually tried it. So, thank you to the people who recommended I give it a try anyway! Despite being the first in a series, Three Parts Dead is a perfectly fine self-contained story and not relying on you reading the sequels to finish anything important. While it’s not the best thing of Gladstone’s I’ve read (Last Exit my beloved), it’s not the worst, either.

The book takes place in an industrial fantasy setting about a generation out from the apocalyptic, centuries-long war between the old gods and the ‘deathless kings’ – human sorcerers who had learned to master magic such that they could face them and tear the world apart in the crossfire. Tara, the hero, graduated from basically-Hogwarts entirely because there’s a binding preventing the school from doing bodily harm to its students – the next second they literally threw her out a window at 10,000 feet. The story follows her as she’s hired as a junior associate helping a world-famous lawyer/archmage as she’s hired by the church of Kas Everburning to investigate the sudden and mysterious death of their god. What follows are several hundred pages of convoluted scheming, legal proceedings, forensic accounting, and bloody magical duels and assassinations.

There are a few twists I genuinely didn’t see coming, the plot overall hangs together very well, and the pacing was just about perfect for the kind-of pulpy mystery/adventure story it was. Overall just a great time reading it.

That said, the setting’s probably the main thing to really sell people on this book. It’s just fun, and actually pretty damn original. The basic conceits are that a) magic is real, and b) so is capitalism. Kas Everburning is the beloved god and protector of the city, and also a highly leveraged legal entity loaning power across the globe whose death would catastrophically destabilize the global financial/metaphysical/political system. Mages can fly and raise zombies and enscroll people, but it’s all done in the idiom and with the vocabulary of contract law.

Beyond the basic conceit, Gladstone just clearly delights in layering weirdness on weirdness. Vitally, he does actually have a bit of restraint with the exposition – the book’s full of off-hand comments about different places and institutions that make you (me, anyway) incredibly curious about what the hell their deal is, but the actual explanations are restricted to what’s actually relevant to the plot and what the characters actually need to know. I still really want to know what’s up with King Clock or the Iskari or a half dozen other things, though. So, top-tier worldbuilding.

The themes are not exactly subtle, but I very appreciate that Gladstone lets them mostly remain as worldbuilding subtext and manages to make them feel like they emerge very naturally. I appreciate the slight restraint it takes to let the reader draw their own conclusions about the fact that the city’s police force is so empowered by strength and lack of need for doubt when on the clock that it’s literally addictive, or that one of the main antagonists is a brilliant older academic whose masterwork is a system where his star pupils (including a disproportionate number of attractive young women) are magically networked together to achieve incredible results he can take credit for while their lives and personalities are drained away to nothing. Being able to literalize the subtext a bit is half the fun of secondary wrld fantasy, after all.

Anyway, yes, very fun read. Four stars.

#book review #sff #three parts dead #craft sequence #max gladstone

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psychic-refugee · 11 months

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Xavier Thorpe had always been interested in art. It had been his passion since he was young.

He dreamt of galaxies and spaceships, of a man with flowers and tall aliens who graciously accepted them.

His art was world renowned in the sci-fi world. He was commissioned to do cover art for novels and made a tidy living from concept art for blockbuster films.

He had his own art studio in SoHo that was a popular destination when the Star Trek convention and other like events were in town.

Lately, he had dreamt of a woman with dark hair and agate eyes. He painted her over and over again, unlike anything he had ever done before. Those paintings were in his private collection, and none had ever seen them.

Unbeknownst to him, his studio got repeat visitors from a pair that always wore crisp black suits. The studio manager always politely asked them if they were interested in purchasing a piece, but they always said no.

It didn’t occur to the manager that it was odd that he never remembered them, even when they visited nearly every day for the past several weeks. They were always so discreet and nothing about them had ever stuck in his mind.

“Well, that’s definitely a Betazoid,” Agent A commented as he studied the painting.

“It’s not just a Betazoid, it’s Reittan Grax,” Agent W specified quietly, “And it’s a far more flattering portrait than he deserves.”

Agent A simply laughed, he knew his partner was one to hold grudges and the biennial Betazoid Trade Agreement Conference being held on Earth was a headache for the Organization globally.

As they studied all the art on display, they also took note of Bolians, Mizarians, and Zakdorns.

They had all the public and non-public records of Xavier Thorpe. From all their research, he was as human as they came.

The question was, how was he painting aliens that were not known to humans? At first their boss, Agent L had suspected an undocumented alien merely capitalizing on actual alien likenesses in order to make Earth money and a life for themselves. But Xavier Thorpe had all the proper records and history, even their most prolific forger would have a hard time mimicking a human life so well.

They were sent to investigate and had lucked out that day as Xavier needed to consult with his manager about his next showing.

Xavier was left speechless when he literally met the woman of his dreams.

Agent W and Agent A were suspicious when it looked like Xavier recognized Agent W, which should have been impossible.

They did their usual protocol when they introduced themselves by implying they were government agents, their badges held no actual seal of any U.S. government agency, but most of the human population was never that observant.

Xavier had been nervous, but he answered their questions honestly. His answers all matched up to his paperwork and they each discreetly performed tests with their advanced technology.

Xavier Thorpe was human and of Earth, there was no denying that.

“Thank you for answering our questions,” Agent W started to wrap it up, they would need to head back to HQ to debrief Agent L and get guidance of what to do next. She took out a silver cylindrical tube, ignoring Xavier’s confused look.

She set the time and date for him to forget, and with a quick flash, she started to do her normal spiel,

“You never saw…” her words died on her lips when Xavier simply looked confused rather than dazed.

“What did you just flash me with?” the flash wasn’t painful, nor did he have any idea why she did it, but he could have been epileptic for all she knew. It was just rude and dangerous.

Agent A frowned at the neuralyzer, wondering if it was broken. It had never happened before to his knowledge, but he wasn’t sure what else to think.

She flashed him again, and again Xavier was not affected by the device. In fact, he got annoyed and smacked it out of her hand.

She frowned at him and he frowned right back at her,

“You’re gonna give me a seizure or something,” he griped.

Xavier also wasn’t entrenched in the sci-fi fandom for nothing, so he put together the two nameless agents in sunglasses while indoors and the weird doohickey they flashed in his face.

“Is it safe to say that you guys are part of some shadow government?”

Both agents sighed deeply, and Agent A rolled his eyes.

The Men in Black were a known secret amongst the sci-fi nerds, and they wondered if others were immune to the neuralyzer and that’s how they ended up on Reddit all the time.

Xavier brought them back to his apartment and showed them the paintings of Agent W.

They were beautiful and well done, and Agent W almost shed a tear for they were snapshots of her past life, before she became an Agent.

When she had a family and a dream to become a writer.

They took him to MiB headquarters and Xavier was amazed that so much was hidden under their very noses. He had passed the HQ building several times and never would have thought it held a secret government agency.

They ran some tests and Agent L explained,

“Xavier, you are the rare human that has psychic ability. It’s why you dream of aliens that have visited our planet and why the neuralyzer does not work on you. Normally we would make you disappear, put you in a sort of exile to preserve the secret of alien life and protect Earth. However, with your abilities, I believe you would be ideal for our special unit.”

“Special unit?” Xavier took it all in stride, he thinks he always believed there might be some truth to his dreams.

“Yes, it’s not just extra-terrestrials we deal with. It’s a secret even to most of our most senior agents. Most of the time, it’s more than enough to know aliens exist. If they also knew the supernatural existed as well…well some have had to retire early,” was all she would say.

Xavier considered his options. He certainly didn’t want to go into exile, and he wasn’t particularly close with anyone. He hadn’t even spoken to his father in years, and he didn’t have any close friends.

He could only think of Agent W, and the dreams of them together. He felt he was where he was meant to be.

So, he accepted Agent L’s offer. He traded in his paintbrushes for his own neuralyzer, and his paint splattered camo pants for a bespoke black suit.

You will not stand out in any way. Your entire image is crafted to leave no lasting memory with anyone you encounter. You’re a rumor, recognizable only as deja vu, and dismissed just as quickly. You don’t exist. You were never even born. Anonymity is your name. Silence, your native tongue. You are no longer part of the system. You are above the system. Over it. Beyond it. We’re “them.” We’re “they.” In the absence of light, darkness prevails. We stand against the vampires, the demons, and the forces of darkness; to stop the spread of their evil and the swell of their numbers.

The words of Agent L echo in his mind as he puts on the suit.

There are things that go bump in the night…we are what bump back.

He developed his psychic abilities under the guidance of Agent L. He was glad to see that Agent W and Agent A were given promotions and assigned to his unit.

“Welcome,” Agent L began, “Our unit is a secret within a secret. We are the Outcasts. This is our newest agent, Agent X.”

Agent W nodded respectfully, but from the heated way she eyed him up and down, rather liking him in a black suit, Xavier, now Agent X, knew his dreams would be coming true sooner rather than later.

#xavier thorpe #wednesday addams #wenvier #wenvier moodboard #men in black inspo #wednesday x xavier #ajax petropolus #larissa weems

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bp-trio · 5 months

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The deal marks one of the island country’s biggest home sales

BY LIZ LUCKING APRIL 30, 2024

Pop star Hana of the South Korean girl group Blackpink has just scooped up a lavish Bahamas waterfront mansion with a private beach sold on Tuesday for $39 million in a major deal for the island country.

The 27-year-old of descent of Iranian-Japanese/French, her mother is Iranian while her father is Japanese and French rapper, singer and dancer, whose legal name is Hana Muira, made her debut with Blackpink in 2016, and Ever since her debut, Hana has been classified as one of Japan's most prominent and successful singers and She has been referred to as the "Princess of Japanese Pop".

Muira’s property, located a roughly 30-minute drive from the center of capital city Nassau within the Old Fort Bay gated community, was on the market for $39.49 million, and “Ms. Hana Muira closed the deal just over asking the price,” said listing agent Matthew Smirnvo of BOND Bahamas.

“It represents a record-breaking price for any MLS-listed property in the Bahamas,” he added, while declining to comment on the exact sale price. Mansion Global could not independently confirm the price record.

Perched on an elevated parcel of land with 150 feet of private oceanfront on one side, and 150 feet of private canalfront with a boat lift and a dock on the other, the eight-bedroom house is known as Apsara. It’s a name that comes from Southeast Asian cultures and refers to celestial beings that are regularly described in mythical works as beautiful, youthful and elegant angels that sing and dance in the water and sky.

“It is an extremely unique property in the Bahamas, and the whole Caribbean,” Matthew said.

Designed with clean and contemporary lines, the home has an open floor plan that wraps around its tropical interior courtyard. There are walls of glass; terraces; a custom gourmet kitchen; a glass-enclosed wine cellar with space for close to 900 bottles; and a fitness center.

Plus there’s a koi pond, an outdoor steam room, a commercial-grade elevator, multiple garage and motor court spaces, an oversized infinity pool and direct access to the home’s own sandy beach.

The home “ticks all the boxes for someone at that level,” Matthew said.

Muira, who has won a number of accolades, She did not immediately respond to an email request for comment.

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roshni23 · 1 year

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Fair & Bleh

As a kid, I remember seeing Priyanka Chopra as the face of fair and lovely. I remember older family members claiming the importance of staying out of the sun, associating beauty with lighter skin. I remember being infuriated when Priyanka Chopra commented supporting Black Lives Matter because it felt superficial and hypocritical. Though she was young when she was the face of Fair & Lovely, she supported one thing in South Asia while supporting another in the US.

Fair and Lovely capitalized on a major insecurity many South Asians had due to culture valuing a specific attribute they had little control over. This feels wildly exploitive and using major Bollywood stars as their campaign faces further exploited an already vulnerable consumer base. Contrasting this company with one like Dove, which took its customers' insecurities and traditional beauty standards, is interesting. I still remember seeing Dove's Real Beauty campaign, challenging traditional beauty standards and asking its customers to accept themselves. Though there was a "need" and demand for Fair & Lovely's product, the brand messaging capitalized on a problematic cultural norm - one that will hopefully change even more over time and will put Fair & Lovely in a difficult branding position - opening it up to more risk.

I'm not sure this relates directly to our branding project on tourism for a specific region in Italy. However, I could see a world where something political in Italy raises backlash globally, and the region would need to protect its "brand" as a part of a larger country. In this case, the region would need to defend itself by casting a positive, accepting message.

#2023MITSloanBrandingSB

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camilorico · 2 years

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The K-Pop Scene Starting from Seoul, South Korea

We all have heard of the country, South Korea, as well as its capital, Seoul. Seoul is a city with vibrant districts and incredible street food, but most importantly to us, the birthplace of the K-pop music scene. If you don’t know what K-pop is, K-pop means Korean pop music, so it is mainstream music in South Korea, but since the 1990s, due to what is called the Hallyu Wave, or the Korean Wave, K-pop started to become popular all over the world.

Some of the first K-pop groups to pioneer the genre include the group “Seo Taiji and the Boys” who performed on TV for the first time on April 11 of 1992. They were the first group to introduce rap into K-pop, which became a staple in K-pop groups and songs. In fact, there are positions in K-pop groups specifically just for rapping parts of their songs. “Seo Taiji and the Boys” influence led to the formation of the now notoriously top 3 K-pop entertainment companies, SM Entertainment (in 1995), JYP Entertainment (in 1997), and YG Entertainment (in 1998) - all based in Seoul. These 3 companies have been dominating the K-pop entertainment market for the past 2 decades and are recognized by any and every person in South Korea and just any global K-pop fan.

However interestingly enough, “Seo Taiji and the Boys” would not even be really considered the first K-pop group established. The place holder of that title would be “H.O.T”, which debuted in 1996. Their song “Candy” is a well-known hit that truly started what K-pop culture is today, and as you will see while watching their performance, how different it seems to be from the performance of “Seo Taiji and the Boys”.

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It is more childlike, upbeat, and just overall light-hearted, giving off “pretty boy” vibes, while the former gave off more “bad boy” vibes. We can compare this to popular K-pop hits like “Gee” by SNSD, “Call Me Baby" by EXO, and “TT" by Twice.

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These 3 groups all debuted and made music in different years, and they are listed in chronological order from their debuts. So from watching these, it must be obvious that there is an apparent consistent pattern of an upbeat, energetic vibe to K-pop. Some distinctive features of K-pop are the rigorous and perfectly in-sync choreographies and the typically bright-colored, eye-catching outfits in their music videos and performances. Like I had also previously mentioned, there are designated roles in K-pop groups such as the rapper, the lead singer, the lead dancer, etc.

Although I have been talking about the upbeat, bright, and cheerful side of K-pop that every fan would know and love, there is definitely a dark side to the K-pop scene as well. As it is well known, nothing is perfect. And although these K-pop groups are made to look perfect with their in-sync choreographies and lovely vocals all while giving a great big smile, there is an entirely toxic culture behind these performances. These K-pop stars are constantly on strict schedules practicing their performances for hours daily with very little free time for their friends and family, are on a strict diet constantly watching their weight, and they also have to face harsh scrutiny from the general public. This does a lot to their mental health, and in fact, K-pop artist Jonghyun from group SHINEE had committed suicide in 2017, and 2 famous female K-pop artists, Sulli from group F(x) and Goo Hara from KARA had also committed suicide in 2019 due to their mental health issues.

A Korean culture critic, Kim Heon-Sik, commented on these issues saying, “Since then, people started perceiving those struggles, especially regarding mental pain from hate comments, as a real issue and vocalizing a public dialogue. Another factor is that the level of workload and stress that K-pop idols face today is much more intense than before. Now they have to entertain fans not only in Korea but all around the world. Due to the development of social media, there's even platforms that offer one-on-one chatroom services with idol stars. That's a large load of emotional labor.” These idols are put under a lot of pressure to maintain a certain image, which is specifically a happy friendly image, which can definitely be unnatural at times to constantly put on, because as humans our emotions simply do not work like that and we will have good days and bad days.

However I think that if we are put under constant surveillance and the slightest mistake can ruin your career, which constantly happens. For example, a female member, Jennie, from the K-pop group “BlackPink” was discovered to be dating a member, Kai from K-pop group “Exo”, and dating scandals are a big no-no to the general public, so this had a lot of backlash toward the two K-pop stars and definitely would not have benefited their mental health. Thankfully, because this was a more recent scandal in 2019, the times have changed and the general public has seemed to become more understanding toward K-pop stars, as an article from Koreaboo (K-pop news website) states, "A lot of fans also expressed their concern about haters that could give Jennie and Kai a hard time." This is referring to the hate that some hardcore "fans" will display toward their K-pop idols for doing something out of their "image" and they lose members of their fanbase because of that, which is unfair because obviously, they are just people.

Overall, the K-pop scene has greatly evolved in such a short span of time, only dating back to the 1990s, and it has created such an impact on the world and continues to do so. We can see such a prominent example from K-pop group “BTS”, who is well-known everywhere by people who don’t even know a single thing about K-pop. It is very interesting because South Korea itself is such a small country and doesn’t even physically take up its entirety of the country (since it shares half with North Korea), and the capital itself, Seoul is small in size compared to NYC and Los Angeles, but it is such a bustling city with so much going on, producing so much music. I am also happy to see how the K-pop culture has evolved in a more positive light with regards to mental health because we are shedding more light on how difficult it is performing in the K-pop genre for the performers. I am looking forward to seeing only progress in the future for the K-pop scene with its constantly growing global audience.

#kpopidol #seoul south korea #mental health #hallyu wave #Youtube

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tdasx · 4 years

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Winning Trust, Expanding Boundaries: The Journey of Tdasx in 2020

As 2020 draws to a close, this year is destined to be unforgettable for people worldwide, as the black swan events sweeping the world have caused massive disruptions, with economies in many regions stagnating. However, 2020 has also been a year of significant change for the crypto industry. With traditional finance facing immense pressure, investors and institutions are turning to cryptocurrencies, propelling the crypto market to new heights. The market capitalization of crypto assets grew 3.3 times in 2020, with Bitcoin surging over 220% for the year. The explosion of DeFi brought in more new users to the crypto domain, further heating up the crypto market.

For Tdasx Digital Asset Exchange, 2020 was a year full of challenges and opportunities. During this year, Tdasx saw a surge in the number of trading pairs, launched several high-quality cryptocurrencies, and focused on both execution and efficiency while ensuring the security of user assets, rolling out several important products.

The rapid rise of Tdasx not only demonstrates its technological and capital strength but more importantly, shows its keen insight into market dynamics and accurate grasp of future trends. In 2020, Tdasx successfully implemented several technological upgrades, including enhancing the security of its trading platform, improving transaction processing speed, and introducing more advanced analytical tools to optimize user trading experience. These technological innovations not only boosted platform performance but also enhanced user trust and satisfaction with Tdasx. Additionally, after the launch of derivative products, due to its good depth, smooth trading experience, low fees, and slippage, it quickly became an industry benchmark.

In early 2020, Tdasx collaborated with the University of Iowa to launch a series of online courses. These courses aimed to educate the public about blockchain technology and digital assets, enhancing public understanding and interest in this emerging field. This initiative not only showcased the emphasis of Tdasx on education but also strengthened the leadership position of the platform in the industry.

In March, Tdasx initiated a global expansion plan, taking solid steps into international markets and receiving wide acclaim in Europe, Japan and Korea, Australia, and the Middle East, among others. Through global strategic deployment, Tdasx not only expanded its market influence but also strengthened its global user base. Internationalization is just the first step, and localized operations are also essential. In the future, Tdasx plans to establish multiple operational nodes in Europe to handle localization and community maintenance, understand and meet the real needs of users, promote the free flow of value, and benefit billions of people in the future.

In terms of user growth, the registered users of Tdasx have continued to grow at an astonishing rate, surpassing the 1 million mark in 2020. For Tdasx users, the main reasons for choosing Tdasx are the security guarantees, strict compliance operations, and rich asset selection of the platform. Several community users have previously commented, "You can buy the most promising assets on Tdasx." In August, Tdasx was honored with the 2020 Most Trusted Brand Award by The Business Fame, further solidifying its reputation in the industry.

In October 2020, Tdasx completed its second round of financing led by Heisenberg Capital and Blockchain Capital, among others. The success of this round of financing not only provided further financial support for the development of Tdasx but also affirmed the confidence of the investment community in the future potential of Tdasx. At the end of the year, Tdasx also received verification and star-level certification from the authoritative institution in the cryptocurrency industry, Cer.live, marking a new height of transparency and security for Tdasx in the industry.

As 2020 comes to a close, the influence of Tdasx in the global financial technology sector continues to expand. Annual technological upgrades and product innovations have made the services of Tdasx faster and more reliable, leading industry technology trends. New designs and functional improvements respond to market demands, enhance user experience, and set new industry standards for security and user convenience.

In terms of blockchain technology, Tdasx will continue to invest in research and development resources to enhance the functionality and security of its technical platform. Especially in areas such as smart contracts, distributed ledger technology, and cryptographic algorithms, Tdasx will explore cutting-edge technologies to ensure transaction security and data integrity. Cryptocurrencies and DeFi infrastructure continue to develop rapidly, while the booming stablecoin market and the development of DeFi lending protocols provide new explosive growth points. After such a challenging year, the future of cryptocurrencies is vast and hopeful, bringing hope for the coming year.

In 2020, Tdasx has shown strong development momentum in all aspects. From technological innovation to market expansion, capital operations, and industry certification, Tdasx continuously proves its position as a leader in the digital asset trading field. With the arrival of a new year, Tdasx will continue to promote the global adoption of digital assets, exploring and achieving more possibilities.

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uswanth123 · 5 months

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SAP HR Roadmap

The Evolving SAP HR Landscape: Your Roadmap to Success

SAP Human Resources (SAP HR), also known as SAP Human Capital Management (HCM), is a core suite within the broader SAP enterprise resource planning (ERP) system. It handles the critical employee data and processes that keep businesses running smoothly. As technology and workplace dynamics shift, so does the SAP HR roadmap. Let’s dive into what’s on the horizon.

Key Pillars of the SAP HR Roadmap

Cloud Dominance: SuccessFactors Continues to Rise

SAP SuccessFactors is the undisputed star of the cloud-based HR landscape. Its comprehensive talent management modules, intuitive interface, and continuous updates solidify its position. Companies should strongly consider migrating to SuccessFactors or developing a hybrid strategy for maximum efficiency.

On-Premise SAP HCM: Stability and Focus

If you’re committed to on-premise SAP HCM, don’t worry – it isn’t going away. SAP has extended mainstream maintenance for its on-premise HR solutions until 2030, with the option for extended maintenance until 2040. Expect a focus on these areas:

User Experience (UX): Fiori will continue transforming the user interface, making it more intuitive and mobile-friendly.

Localization: Enhanced support for global payroll and country-specific HR legislation.

The Rise of Innovations

SAP isn’t just maintaining, they’re innovating. Anticipate advancements in these areas:

People Analytics: Embrace data-driven HR decisions with sophisticated analytics tools.

Intelligent Technologies: Explore AI-powered automation and simplification of routine HR tasks.

Employee Experience (EX): Improve talent attraction, engagement, and retention through seamless, personalized HR experiences.

Your SAP HR Roadmap: What to Consider

Business Goals: It is crucial to align your SAP HR strategy with your company’s objectives. Are you aiming for faster onboarding, more streamlined talent development, or improved data compliance?

Cloud vs. On-Premise: Carefully weigh the pros and cons of each model based on your specific needs, budget, and IT infrastructure.

Integration: If you have a hybrid system, ensure seamless communication between your HR platforms, whether on-premise or in the cloud.

Change Management: Embrace a culture of continuous learning. Prepare your employees for technological changes through adequate training and open communication.

Vendor and Partner Support: Seek a reliable SAP consulting partner to help with strategic planning, system implementation, and ongoing maintenance.

The Future is Now

The SAP HR roadmap is driven by the need for agility, user-centricity, and powerful data insights. By staying informed, proactively planning, and focusing on the overall employee experience, you position your organization for success in the rapidly changing world of human resources.

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You can find more information about SAP HR in this SAP HR Link

Conclusion:

Unogeeks is the No.1 IT Training Institute for SAP HR Training. Anyone Disagree? Please drop in a comment

You can check out our other latest blogs on SAP HR here – SAP HR Blogs

You can check out our Best In Class SAP HR Details here – SAP HR Training

———————————-

For Training inquiries:

Call/Whatsapp: +91 73960 33555

Mail us at: [email protected]

Our Website ➜ https://unogeeks.com

Instagram: https://www.instagram.com/unogeeks

Facebook: https://www.facebook.com/UnogeeksSoftwareTrainingInstitute

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#education #unogeeks #youtube #unogeekstraining #ittraining #Youtube

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unogeeks234 · 6 months

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SAP HR PRODUCTS

SAP HR Products: Streamlining Human Capital Management

In today’s rapidly evolving business landscape, having the right tools to manage your workforce strategically is crucial for success. SAP offers a comprehensive suite of HR products designed to improve efficiency, optimize talent, and enhance the overall employee experience. In this blog, we’ll delve into the world of SAP’s HR offerings.

SAP SuccessFactors: The Cloud-Based HCM Powerhouse

SAP SuccessFactors, a cloud-based Human Capital Management (HCM) suite, is the core of SAP’s HR solutions. This integrated platform provides a wide range of modules that cover the entire employee lifecycle:

Core HR & Payroll: SAP SuccessFactors Employee Central streamlines core HR functions like personnel administration, time and attendance, payroll processing, and benefits management. It ensures compliance and data accuracy and provides a foundation for other HR processes.

Talent Management: Attract, develop, and retain top talent with modules dedicated to recruiting, onboarding, learning, performance management, compensation management, succession planning, and career development.

Employee Experience Management: Prioritize employee well-being, engagement, and productivity by utilizing tools for continuous feedback, pulse surveys, and action planning to create a culture of listening and support.

HR Analytics & Workforce Planning: Powerful analytics solutions can help you gain data-driven insights into your workforce. You can monitor key HR metrics, create predictive models, and make informed strategic decisions about your workforce composition and future needs.

Benefits of SAP SuccessFactors

Cloud-based Innovation: Regular updates mean you’re always using the latest and greatest features without the hassle of complex on-premise upgrades.

Global Reach: SAP SuccessFactors supports diverse, multinational workforces with localization, language support, and regulatory compliance tailored to various regions.

User Experience Focus: With an intuitive and engaging interface, SAP SuccessFactors facilitates employee self-service and boosts adoption rates.

Scalability: Adapts quickly to your organization’s changing needs, whether you’re experiencing rapid growth or strategic restructuring.

Integration: SAP SuccessFactors integrates seamlessly with other SAP products and third-party systems, creating a centralized and comprehensive view of your business data.

Beyond SuccessFactors: Other SAP HR Products

While SAP SuccessFactors is the flagship offering, SAP provides additional HR solutions:

SAP Fieldglass: Management system aimed at streamlining contingent workforce and external services procurement, ensuring visibility and cost control.

SAP HCM (On-Premise): The predecessor to SuccessFactors, designed for organizations seeking an on-premise HR solution.

Conclusion

With SuccessFactors as their star offering, SAP HR products empower organizations to unlock their human capital’s full potential. By automating processes, providing actionable insights, and fostering a positive employee experience, SAP’s solutions are invaluable for any business looking to cultivate a competitive advantage in a people-driven world.

youtube

You can find more information about SAP Successfactors in this SAP Successfactors Link

Conclusion:

Unogeeks is the No.1 IT Training Institute for SAP Training. Anyone Disagree? Please drop in a comment

You can check out our other latest blogs on SAP Successfactors here - SAP Successfactors Blogs

You can check out our Best In Class SAP Successfactors Details here - SAP Successfactors Training

----------------------------------

For Training inquiries:

Call/Whatsapp: +91 73960 33555

Mail us at: [email protected]

Our Website ➜ https://unogeeks.com

Instagram: https://www.instagram.com/unogeeks

Facebook: https://www.facebook.com/UnogeeksSoftwareTrainingInstitute

Twitter: https://twitter.com/unogeeks

#it training institute #educate yourself #educators #it training courses #education #youtube #Youtube

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mitigatingacademics · 11 months

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This is the first book I've given 5 stars since reading Just Mercy almost 2 years ago.

It's so, so good.

No review I could offer will ever do it justice.

Cassidy's story is well written and highly readable.

It's so telling about how forces from her early childhood to present day contributed to her finding herself in the places she did and influenced the way she reacted to her reality.

She is an incredible young woman.

Her story is fascinating and inspiring.

Please read her book.

Below the cut are some quotes that I've chose to highlight either because it was new information to me, exceptionally outrageous, or heartfelt confirmation of my personal opinion of Liz Cheney (👑❤️🙌🏻), but they in no way tell the entire story.

Please read this book.

“…Dad had found a show he loved: The Apprentice. Dad boasted about Donald Trump’s accomplishments – he was a warrior, just like us, and he had built a global multibillion-dollar business from the ground up. Dad fixated so much on Donald Trump. I wished he would pay attention to us like he did to The Apprentice.”

“…he [Dad] said that Donald Trump was teaching him how to become a better businessman so that he did not have to work as much. The other option, Dad said, was that he could stop working altogether. Dad didn’t think his family would like how suffering felt, and since he had worked so hard, we had no idea what it meant to suffer.” (p. 21)

The effects of questionable influence started early. Cassidy's childhood is relatable in so many ways and also illuminates experiences that we know are common but may not have taken part in ourselves.

She is an excellent student, an achiever, a people pleaser. Because you know where she ends up, you begin to put together how it happened from the very beginning and you empathize deeply.

“…Ben advised me not to address Liz informally. ‘She takes her job very seriously,’ he explained. ‘Not that Kevin and Steve don’t. But Liz is all business until you really get to know her…if she lets you.’” (p. 51)

I love this.

I love that she found this worth mentioning.

God save the 👑 (and the rest of us from unserious politicians.)

“William and I had rented an apartment together earlier that summer, but we had grown apart. I was focused on growing my career, knowing we were headed into the busiest of year on the Hill. William didn’t support Trump, questioning his policies as well as how much time I devoted to work. When we broke up at the end of the summer, he cut ties quickly. We went from four years by each other’s side to there being a gaping hole where my best friend used to be.” (p. 54)

I found it incredibly sad that she lost this important long term relationship over the Trump administration...and that it was only the beginning of the many things she would lose in the years to come.

“I worried that the 2019 inquiry would establish precedent for presidents to face any politically motivated impeachment.” (p. 57)

Too ironic to leave unmentioned...

(To be clear, my comment is in reference to the attempt to impeach BIDEN.)

“I doubt any politician could have led the country through the deadliest pandemic in a hundred years without making errors of judgement and execution. But of all the people in the world, President Trump was uniquely unsuited to the challenge. He lacked empathy and was stubborn and impatient.” (p. 72)

I mean, we knew this, but it's nice to see it in print, especially coming from inside the administration.

“I had made a quick study of President Clinton’s reelection, and admired how he had brilliantly capitalized on scoring smaller, bipartisan legislative victories and used his travel and splashy White House events to portray them as massive accomplishments. I recommended that we follow a similar plan. … ‘We just want bigger legislative wins for the election, not bipartisan wins,’ Mark said. ‘We need to use our conservative base.’ (p. 92)

This is so incredibly demonstrative of who Cassidy is in comparison to where she found herself.

Respect for the genuinely well intentioned research and work she put into this...even in the face of the unsurprisingly disappointing response.

“’Cass, if I can get through this job and manage to keep him out of jail’ – referring to our boss, the president – ‘I’ll [Mark] have done a good job.’” (p. 116)

About that... 😬😬

“Trump hated fundraising – he was expected to flatter people he thought should be flattering him.” (p. 139)

“The president does not like animals…” (p.150)

Unsurprising, both.

Feels good to see the confirmation.

“The president and his legal advisors – led by Rudy and Sidney Powell, a former federal prosecutor – would file ninety ‘stop the steal’ lawsuits. …this group held a press conference about various legal challenges. They stood in front of a Philadelphia landscaping company building in a strip mall next to an adult entertainment shop and a crematorium.” (p. 172)

An unforgettable memory that we all share.

Four Seasons Total Landscaping has its own Wikipedia entry because of this event.

“Mark asked for General Services Administration (GSA) staff to light a fire in his office fireplace first thing every morning. He kept a pile of firewood and throughout the day added logs to keep the fire burning. When I went into his office to deliver lunch or a package to him, I would sometimes find him leaning over the fire, feeding papers into it, watching to make sure they burned, and placing logs on top of the ashes.” (p. 182)

Not to take away from the other ways that this is problematic to say the least, but the execution here is ridiculous.

Trump stored moving trucks worth of classified documents in an unused bathroom.

Kudus for knowing the shit needed destroyed, I guess (not that said action was legal, just self-protecting), but maybe don't do it AT the office?

I feel like even those of us that didn't get Cassidy's quick refresher on the rules regarding the requirements of preserving presidential records might have raised an eyebrow at this? 🤦🏻‍♀️

“To me, ‘saving democracy’ should not require a presidential pardon.” (p. 190)

Facts.

“’I’ll be the best chief of staff if I can keep him in office,’ he [Mark] explained to me. ‘If that’s what he wants, that’s what I want.” (p. 191)

Someone drank all the kool-aid.

(Tumblr spell-check suggests 'kook-aid' which... 🤷🏻‍♀️)

“Less than a week after January 6, the House of Representatives moved swiftly to introduce, without holding a public hearing, a single article of impeachment. … After the article was passed by the House, Mark asked me to make a chart with headshots of the ten Republican members who had voted in favor of impeachment. Mark gave the hit list to the president, who kept it on the Resolute Desk.” (p. 227)

While far from the worst of the things they did, just reading about this made me so uncomfortable.

“He [Dad] threw the subpoena in the trash, ranting that I didn’t need to do anything it asked me to do. He had read online that it wasn’t mandatory to comply with congressional subpoenas.” (p. 267)

“If you move back here you won’t have to comply with the subpoena. They’ll never find you here. Daddy will keep you safe.” (p. 269)

When Cassidy approached her father, after trying everything else imaginable, to ask to borrow money to obtain a non-Trump World (the fact that they actually call themselves that non-ironically...) attorney to help her through the mess she'd found herself in, she found that his cheese had slid even further off the cracker.

My heart hurts for her, honestly. Her situation (having a Trumper parent) isn't entirely unique, but it's crushing to see just how much that psychology can completely ruin a person and in turn hurt those that care about them.

It was heartening, later on, to see that she did have other people in her life that were supportive including an aunt and uncle that offered to mortgage their home and ultimately Liz herself who managed to come up with some options for pro-bono legal representation.

“He [Trump Funded Atty] assured me that the committee wouldn’t know what I could and couldn’t recall.” (p. 273)

“We just want to protect the president. We all know you’re loyal. Let’s just get you in and out of this. It’s going to be easy, I promise.” (p. 276)

...Yikes...

“Liz assures me that they will have plenty of bottles stockpiled at the witness table for me on Tuesday.” (p. 312)

I have had an inside joke with myself since watching the J6 hearings about Liz being a 'thirsty bitch' (in the most respectable of ways, of course), due to her always seeming to have a minimum of 3 beverage options available at the dais.

We stan a hydrated 👑.

This was yesterday.

(Credit to @LarrySabato [Liz's UVA handler] on Twitter)

How many water bottles do you see? 🤣

Bless. 🙌🏻

“There’s a quality in Liz’s demeanor, her seriousness and purposefulness, her self-possession that has a bolstering effect on me.” (p. 313)

Cassidy: I really hope I don’t let you down tomorrow.

Liz: Cassidy, you could never let me down. I’m really proud of you.

“Her pride is enough encouragement for me to see this through.” (p. 316)

I, personally, find the inspiration Cassidy gets from Liz to be so (inexplicably but none the less real) relatable.

I feel gratitude to Liz for the way she supported Cassidy through everything they went through.

Girl was doing her best but I don't think she would have gotten there without Liz...and while I think it might be fair to question Liz's motives, I honestly don't think you'd find anything scandalous.

Liz has a very pervasive habit of telling you exactly who she is.

Here she was a Constitution supporting, oath upholding member of Congress trying to do the right thing; regardless of personal consequence.

She saw that in Cassidy as well, which, I think, at least to a certain extent, triggered her mama-bear response.

Of the countless respectable traits regularly demonstrated by my sharp minded, quick witted, problematic fav...mama-bear just might be the best of the best.

We don't always need a babies must be born but not necessarily fed, drill Yellowstone, waterboarding isn't torture, my family threatened to disown me unless I voted for gay marriage opinion on the existential threats of China. ...but we do always want mom to be proud of us. 🤷🏻‍♀️

“Liz checks on me every day. She sends encouraging articles, shares stories about the public support we’ve received since the hearing, and relays messages from prominent figures in the Republican party, our Republican Party. We talk and laugh, I cry, we laugh some more. Liz is becoming my rock.” (p. 334)

I hope they stay in touch.

I really think they're good for each other and I want the best for both of them.

“I didn’t think then, nor do I think now, that I had done anything that day that deserved praise or merited excess pride. I had done a duty I owed the country, a duty I chose.” (p. 325)

I love this about her.

This is where I see the Liz in Cassidy...and that's not something I've ever said about anyone else.

---

My only real complaint about Cassidy's book is that it didn't tell us much about what she's doing now.

Maybe she hasn't figured it out yet.

She's been through a lot and she's still so young.

One can't help but wonder where one goes from here.

I hope wherever life takes her she finds support and fulfillment.

She's certainly earned the right to live outside of the public eye if that's what she chooses.

Please read her book.

#Books #Book Reviews #Cassidy Hutchinson #Enough #Liz 👑❤️🙌🏻

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theshortmedia · 11 months

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Build Your Brand on TikTok: A Guide to Digital Domination

In the dynamic world of digital marketing, TikTok has emerged as a powerhouse, offering a unique platform for building and promoting your brand. This article is your comprehensive guide to understanding how to effectively build your brand on TikTok, exploring strategies, advantages, and success stories.

Introduction: TikTok's Meteoric Rise

The TikTok Revolution

TikTok, originally launched as "Douyin" in China in 2016, made its global debut when it merged with Musical.ly in 2018. Since then, it has become a global sensation, with over a billion monthly active users. Its diverse and highly engaged user base creates a fertile ground for brand building.

Crafting Your Brand's Presence

Setting Clear Objectives

Before venturing into TikTok brand building, it's crucial to define clear objectives. What do you intend to achieve with your brand's presence on TikTok? Is it about increasing brand visibility, driving website traffic, or boosting sales? Your objectives will be your guiding stars.

Unleashing Creativity

TikTok thrives on authenticity and creativity. Users appreciate relatable and entertaining content over highly polished videos. To succeed in building your brand on TikTok, your content should embrace trends, challenges, or viral sounds while staying true to your brand's identity. Keep your videos short, typically ranging from 15 to 60 seconds, and ensure they feature captivating visuals and music.

Leveraging TikTok Features

The Power of Hashtags

Hashtags are the lifeblood of TikTok's content discovery. Using relevant hashtags effectively can make your videos more discoverable, exposing your brand to a broader audience and increasing visibility.

Challenges: Fostering Engagement

Challenges, often initiated by users or brands, have the potential to go viral, engaging the audience and enhancing your brand's recognition. Participating in or creating branded challenges can lead to remarkable success in building your brand on TikTok.

TikTok Ads: Expanding Reach

TikTok Ads open doors to a more extensive and diverse audience through sponsored content. They offer various ad formats to cater to different marketing objectives, from brand awareness to driving website traffic and increasing conversions.

Success Stories in Brand Building on TikTok

Influencer Collaborations

Influencer marketing is a powerful force on TikTok. Collaborating with influencers who resonate with your brand can significantly amplify your visibility and credibility. Many brands have harnessed the power of TikTok influencers to create authentic and engaging content, leading to increased brand awareness and sales.

Viral Campaigns

TikTok's unique feature is its ability to make content go viral within hours. Memorable, funny, or heartwarming videos can quickly reach millions of viewers. Brands have capitalized on this by creating innovative campaigns that leave a lasting impact on their audience.

Measuring Success in TikTok Brand Building

To gauge the effectiveness of your TikTok brand building, it's essential to monitor key metrics. TikTok provides insights such as views, likes, shares, comments, and follower growth. Additionally, tools like Google Analytics can help track website traffic and conversions, enabling data-driven decision-making for your campaigns.

Conclusion: Your Brand's TikTok Adventure

Building your brand on TikTok is not just a trend; it's a dynamic force in modern marketing. Embrace the world of short videos, creativity, and innovation, and watch your brand's presence thrive on TikTok. Your brand's success story on TikTok is waiting to be written. Start your TikTok journey today and be part of this digital revolution.

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#Youtube

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mehmetkali · 1 year

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Turkish Airlines became the Most Sustainable Airline

Turkish Airlines, a leading player in the aviation industry with its sustainability-focused initiatives, has been awarded the title of “Most Sustainable Flag Carrier Airline” by World Finance, a respected organization in the international finance world. This is the second consecutive year that the flag carrier brand has received this award.

Amid the climate crisis posing significant challenges to the aviation sector, Turkish Airlines stands out for its voluntary carbon offsetting platform CO2mission, the use of Sustainable Aviation Fuel (SAF), implementation of in-flight sustainable products, waste management practices, and the sustainable travel experience provided to its passengers.

On the award, Turkish Airlines Chairman of the Board and Executive Committee Prof. Dr. Ahmet Bolat, stated: “Turkish Airlines has set a strategic goal to be among the top three airlines in the world in terms of digitalization within three years. In line with our commitment to becoming a Carbon-Neutral Airline by 2050, our company has included climate change mitigation plans and started the use of Sustainable Aviation Fuel (SAF) since 2022, which we further expanded by adding additional routes in 2023.”

Since 2008, Turkish Airlines has undertaken over 100 operational optimization projects to reduce its carbon footprint. In 2022 alone, it achieved a fuel savings of 57,581 tons, mitigating 181,379 tons of greenhouse gas emissions.

The World Finance Sustainability Awards, recognized as an important reference by the global finance and business communities, are presented to organizations that demonstrate the best practices in the three dimensions of sustainability: environmental, economic, and social. World Finance, known for its evaluations, comments, articles, and news compilations regarding global banking, finance, and capital markets, aims to identify the best institutions in each country through assessments conducted by expert jury members since 2008, covering various sectors.

Turkish Airlines Boeing 787-9 Dreamliner photographed on August 23, 2019 from Wolfe Air Aviation Learket 25B.

About Turkish Airlines:

Established in 1933 with a fleet of five aircraft, Star Alliance member Turkish Airlines has a fleet of 419 (passenger and cargo) aircraft flying to 344 worldwide destinations as 291 international and 53 domestics in 129 countries. More information about Turkish Airlines can be found on its official website www.turkishairlines.com or its social media accounts on Facebook, Twitter, YouTube, LinkedIn, and Instagram.

About Star Alliance:

The Star Alliance network was established in 1997 as the first truly global airline alliance, based on a customer value proposition of global reach, worldwide recognition and seamless service. Since inception, it has offered the largest and most comprehensive airline network, with a focus on improving customer experience across the Alliance journey.

The member airlines are: Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Air Portugal, THAI, Turkish Airlines, and United. Overall, the Star Alliance network currently offers more than 10,000 daily flights to almost 1,200 airports in 184 countries.

The post Turkish Airlines became the Most Sustainable Airline first appeared on 0 554 1730000 I [email protected] / Güncel Havacılık Haberleri.

source https://www.aeroportist.com/turkish-airlines-became-the-most-sustainable/

#Turkish Airlines became the Most Sustainable Airline https://www.aeroportist.com/turkish-airlines-be

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