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#gdpr#gdpr certification#gdpr requirements#gdprcompliance#gdpr compliance#siscertifications#gdpr standard#sis certifications
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Data transfers based on the old EU SCC’s must be replaced before 21 March 2024
In February 2022, the UK introduced the International Data Transfer Agreement (IDTA) and the UK Addendum to the European Commission’s new standard contractual clauses (new EU SCCs). These documents, essential for data protection in the post-Brexit era, are designed to ensure that personal data transfers from the UK to countries not covered by the UK’s adequacy regulations comply with the UK…
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#Brexit#data processing agreement#Data protection#data transfer#EU standard contractual clauses#GDPR Article 46#ICO revisions#ICO UK GDPR guide#International Data Transfer Agreement#multinational organisations#new EU SCCs#processor requirements#restricted transfer#Schrems II#supplementary measures#Transfer Risk Assessment#UK Addendum#UK adequacy decisions#UK adequacy regulations#UK GDPR#UK GDPR transfer arrangements#UK-based organisations#valid SCCs
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The GDPR aims to increase individuals’ access to personal data. This is aimed at standardizing data protection practices across the European Union or EU. The General Data Protection Regulation or GDPR was in effect in 2018. The main aim is to establish standards for businesses to adhere to.
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Top 4 application security trends that can’t be ignored
Web applications and APIs are the primary means by which a company interacts with its customers. This makes application security a top-of-mind concern for all companies. In addition, the consistent rise in common vulnerabilities in web interface applications and the need to secure them against evolving cyber threats has assumed a critical role in organizations’ application security strategy. According to the SISA Top 5 Forensic-driven Learnings report, lack of application security causes 27% of breaches whilst contributing to 46% of them. Importantly, the initial access into the environment via a web-based application exploit is seen to occur mainly in the UAT environment and/or other non-critical virtual local area networks (VLANs), thus underscoring the importance of implementing a robust application security program.
#pci dss compliance#pci dss saq#pci software security framework#pci secure software standard#pci secure software lifecycle#iso 27001 audit#GDPRpci dss compliance#GDPR#vulnerability assessment
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Europe Clamps Down on Meta Ad Personalization
General Data Protection Regulation (GDPR) , Standards, Regulations & Compliance Company Rolls Out a Paid Subscription for Ad-Free Use Akshaya Asokan (asokan_akshaya) • November 3, 2023 Social media giant Meta faces a possible ban within the next 10 days across Europe on the consent-free use of personal data for ad personalization. See Also: Live Webinar | Generative AI: Myths, Realities…
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any thoughts on the new post that staff went scorched earth on which is now making the rounds abt tumblr live? it basically screenshots all the tos and claims if you've ever opened the app (or in some rbs, unsnoozed live) tumblr has gotten your data. on the one hand i feel like this is fearmongering, but on the other its true that MOST sites have your data as is so its pretty standard. you seem pretty knowledgeable abt data gathering so i was wondering abt your take
This is going to be pretty unkind but watching tumblr users interact with staff and live is a great primer on how conspiracy theories happen.
Nobody on this fucking website knows how to read a ToS, nobody on this website knows how anything fucking works (sorry, this is not a dig at you but how would tumblr "get" your data from you clicking or unclicking live; the only data that tumblr has on you is the data that you have put on tumblr what data do people think that clicking the "new" button is scooping up that is anything beyond interactions or posts or IP addresses which are the things that tumblr already has information about like you do not introduce new information into the tumblr ecosystem by clicking a button you haven't installed anything you haven't changed permissions on your browser if everyone is so goddamned scared about live stealing their data i strongly recommend they stop using anything but public internet through an anonymizer and making sure location data is shut off on all of their devices and anyone who is flipping their shit about the type of data that live is collecting but who is using chrome on any device needs to chill the fuck out about live and flip the fuck out about google)
this is like that post about twitter's content policy that circulated the other day or that post about deviantart's content policy that circulated ten fucking years ago nobody knows how to read legal documents and nobody knows how to read technical documentation and this comes together into unholy matrimony on the no reading comprehension at all moral panic website
live never violated the GDPR it was just rolled out in the US first but the entire userbase decided that because it hadn't been rolled out simultaneously in the EU and the US that it was SO UNSPEAKABLY PRIVACY VIOLATEY THAT THE EU HAD BANNED IT FOR ITS CRIMES with, like, nothing whatsoever backing that up because, again, even at its most intrusive Live collects about as much data as Twitter or Yelp, both of which are *capable* of meeting GDPR standards with that level of data collection (even if musk sometimes makes decisions that violate GDPR).
Live is significantly less intrusive than any facebook product, than Amazon, and than any Google product. If you use youtube logged in, don't worry about live, the horse is out of the barn and tumblr is the least of your worries *regardless* of live. If you regularly use Google as a search engine please god learn how to evaluate and compare risks across platforms because Live is like a coughing baby compared to about a dozen things that most highly online people interact with every single day.
If you don't want to use live don't use live. Clicking the button doesn't magically transfer your secret FBI file to tumblr and even agreeing to the ToS doesn't share anything that tumblr doesn't already have if you don't continue to interact - if you don't interact with live after agreeing to the ToS it's not collecting any data except your non-interaction.
For everyone who is losing it over Live just turn off your goddamned location on your fucking cellphone and turn off your location on your goddamned computers and that's it, you're good, you're fine, relax. If your response to "turn off your location" is "but I need it for _____" then don't worry about Live, whatever "_____" is was already collecting and selling your data.
Do you use an activity tracker? Congrats, you have much, much bigger privacy issues to worry about than tumblr live.
Okay but also I yelled about that post and the very many ways in which it was incorrect in January.
And I happened to take an archive of the page at that time because I'm a paranoid motherfucker.
And if you want my guess as to why staff went "scorched earth" on that post it's probably because if you scroll down to the bottom of the page on the archive, OP calls on everyone looking at the post to send a kind fuck you to the CEO then tagged his tumblr.
If you look at the other posts that went scorched earth in relation to tumblr staff they were also posts that very pointedly directed a lot of ire at a single staff member.
I don't think that any individual tumblr staff members are above criticism and I don't think that staff as a whole is above criticism but part of learning to read a ToS is understanding that someone can be shitty and vague and use TERF talking points and skirt the line and be technically okay under the ToS while someone can have a legitimate gripe about another user being horrible and manage to violate the ToS by accidentally spinning up a harassment campaign or suicide baiting someone.
Shitty people like nazis and terfs thrive on being edge cases. They are very good at finding a boundary and standing juuuuuuuuust on this side of it and going "la la la I'm not violating the ToS, you can't stop me!" and that blows and it leads to a lot of people encountering a lot of shitty stuff on a lot of websites but personally I'm pretty glad that there's a lot of gray area because when you cut out gray area that's when you see things like It's Going Down getting banned as extremist content alongside white supremacists. Please continue to report nazis and terfs, and when possible go deep into their pages to report because a pattern of behavior is more likely to get recognized as hate speech than a single post that gets reported a hundred times. Please block as many people who it's harmful for you to interact with as possible because it's clear that staff is not going to do the kind of work protecting users that users would like staff to do.
However I just can't get angry on behalf of a blogger who got nuked for saying "Hey everyone who hates this feature that we all hate please go tell the CEO to fuck himself at this URL specifically" - that is an extremely clear violation of the ToS because it is absolutely targeted harassment.
So now tumblr-the-userbase is going off on its merry conspiracy way skipping through fields and lacking reading comprehension and saying "users are getting banned for reporting the crimes of tumblr live and its gdpr violations" and ignoring the fact that the post was nuked because the last line was saying "hey everyone, let's all individually tell the CEO to fuck off in messages sent directly to him that are certainly not going to include any threats, exaggerations, gore, etc. etc. etc."
If I were to make a post that had 50k notes and the last line was "and while you're at it, please send tumblr-user-ms-demeanor a personalized message telling them why they're a terrible person so they know what we think of them" it would absolutely be reasonable to say that was harassing that user. And that post did it with the CEO. Who is not above criticism (and I have my criticisms! I don't think he really gets tumblr and that's a problem!), but jesus fucking christ don't tag the goddamned CEO or any other staff member in a call to action asking users to send them messages saying "fuck off" this is literally the stupidest thing I've ever seen a tumblr conspiracy theory coalesce around.
Anyway thank you for giving me a place to vent i've been getting more and more pissed about this for three days. Everyone feel free to kindly tell tumblr user ms demeanor to fuck off.
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I've seen a number of people worried and concerned about this language on Ao3s current "agree to these terms of service" page. The short version is:
Don't worry. This isn't anything bad. Checking that box just means you forgive them for being US American.
Long version: This text makes perfect sense if you're familiar with the issues around GDPR and in particular the uncertainty about Privacy Shield and SCCs after Schrems II. But I suspect most people aren't, so let's get into it, with the caveat that this is a Eurocentric (and in particular EU centric) view of this.
The basic outline is that Europeans in the EU have a right to privacy under the EU's General Data Protection Regulation (GDPR), an EU directive (let's simplify things and call it an EU law) that regulates how various entities, including companies and the government, may acquire, store and process data about you.
The list of what counts as data about you is enormous. It includes things like your name and birthday, but also your email address, your computers IP address, user names, whatever. If an advertiser could want it, it's on the list.
The general rule is that they can't, unless you give explicit permission, or it's for one of a number of enumerated reasons (not all of which are as clear as would be desirable, but that's another topic). You have a right to request a copy of the data, you have a right to force them to delete their data and so on. It's not quite on the level of constitutional rights, but it is a pretty big deal.
In contrast, the US, home of most of the world's internet companies, has no such right at a federal level. If someone has your data, it is fundamentally theirs. American police, FBI, CIA and so on also have far more rights to request your data than the ones in Europe.
So how can an American website provide services to persons in the EU? Well… Honestly, there's an argument to be made that they can't.
US websites can promise in their terms and conditions that they will keep your data as safe as a European site would. In fact, they have to, unless they start specifically excluding Europeans. The EU even provides Standard Contract Clauses (SCCs) that they can use for this.
However, e.g. Facebook's T&Cs can't bind the US government. Facebook can't promise that it'll keep your data as secure as it is in the EU even if they wanted to (which they absolutely don't), because the US government can get to it easily, and EU citizens can't even sue the US government over it.
Despite the importance that US companies have in Europe, this is not a theoretical concern at all. There have been two successive international agreements between the US and the EU about this, and both were struck down by the EU court as being in violation of EU law, in the Schrems I and Schrems II decisions (named after Max Schrems, an Austrian privacy activist who sued in both cases).
A third international agreement is currently being prepared, and in the meantime the previous agreement (known as "Privacy Shield") remains tentatively in place. The problem is that the US government does not want to offer EU citizens equivalent protection as they have under EU law; they don't even want to offer US citizens these protections. They just love spying on foreigners too much. The previous agreements tried to hide that under flowery language, but couldn't actually solve it. It's unclear and in my opinion unlikely that they'll manage to get a version that survives judicial review this time. Max Schrems is waiting.
So what is a site like Ao3 to do? They're arguably not part of the problem, Max Schrems keeps suing Meta, not the OTW, but they are subject to the rules because they process stuff like your email address.
Their solution is this checkbox. You agree that they can process your data even though they're in the US, and they can't guarantee you that the US government won't spy on you in ways that would be illegal for the government of e.g. Belgium. Is that legal under EU law? …probably as legal as fan fiction in general, I suppose, which is to say let's hope nobody sues to try and find out.
But what's important is that nothing changed, just the language. Ao3 has always stored your user name and email address on servers in the US, subject to whatever the FBI, CIA, NSA and FRA may want to do it. They're just making it more clear now.
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Hey Red Valley fans have you ever wanted to know how many times they violate the UK Data Protection Act 2018
[ID: An article titled, "I sat down and counted the GDPR violations in fiction podcast Red Valley", with subheader, "Or, just because you're carrying out human experimentation doesn't mean you can let data protection standards slip." End ID]
#'why did you do this' because im autistic and also im having fun here#red valley#neocities#id by genderfluid-druid!
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For anyone going on misskey, please be aware that you won’t be able to join if you’re from the EU. They can’t comply with GDPR and UK GDPR standards.
#mastodon#fediverse#misskey#Kinda mabi related since I saw some people mabi related posts on there#I'm sure other places are fine I think#Just crossposting from my twitter
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Olympic disinformation and how ruzzians are behind it AGAIN
So, just for context, this post will be about the recent firehose of falsehoods about the boxing match between the Italian Angela Carini and Algerian Imane Khelif.
First of all, it's clear that Imane is no man. Algeria posted her childhood photos, her own father was against her boxing for it being unbecoming for girls, and Algeria itself is not exactly a liberal paradise full of LGBTQ athletes. Besides, Khelif got eliminated after the quarterfinal during the last Olympics, so clearly, there are plenty of those who punch harder. Meanwhile Italian participating in the "who can punch harder" sport had a breakdown over being punched hard. Truly surprised Pikachu face.
But you're going to say "hey, you Baltic russophobe, what does Russia have to do with this??" Well, buckle-up, because I'm about to serve you a huge scoop of russo-realism.
Just for context, I like to track russian media. It helps me find easy arguments why ruzzians are degenerate pieces of shit and proof of their imperialist genocidal mentality. So I learned about supposed trans-athlete beating the crap out of poor Italian from their media channels first, before I saw it spread like wildfire everywhere else. Ruzzians currently have a trend of jumping on every story that could discredit Paris Olympics, so they're now apparently against "men beating women". Which is ironic, because domestic violence is legal in ruzzia, so they would totally participate in "beat tf out of your wife" Olympics, but probably get disqualified for doping.
Of course, these news proved to be false, to the embarrassing shame of every bigot and their mother JK Rowling, who recently proved that her every braincell has successfully made an exit. But then new falsehood popped up, the one that even trans-supporting people shared as an argument why Khelif should be allowed to participate in women's sports. The lie was that she is a hermaphrodite, born with XY chromosomes.
This lie was, of course, fully spread in the russian media. I'd even argue they spread it first. But what is it based on?
Well, take a bowl of popcorn, because I'm about to drop my main argument.
The lie about Imane Khelif being of neutral sex first spread after she and South Korean boxer got disqualified by the International Boxing Association (IBA, not to be confused with IBF(federation)). And who is the head of this association? Certain ruzzian Umar Kremlev. Due to his leadership IBA has been involved in several controversies. Including the supposed DNA test that they took of the Algerian boxer that apparently proved that she's a man. Of course, no official record of such test exists. Not to mention, no sports federation/association normally conducts such tests, at least I never heard of it. When questions started pouring about the legitimacy of this disqualification argument, IBA quickly changed their tune, now stating that "a special test was conducted, the nature of it cannot be revealed due to data privacy reasons". Lolol so now when it was time to produce proof, ruzzians suddenly care about GDPR. It's fair to say, all of it was bogus.
But why would ruzzians have beef with Algeria? Who knows. They genuinely dislike everyone, and given that ruzzia is a mafia state, maybe the South Korean and Algerian athletes would mess up their rigged games and sports bets. Ok, but let's play the devil's advocate and assume that Umar Kremlev is the only ruzzian in a position of power who cares about fairness and doing things by the book. Then the only reason why Imane got disqualified would be over-the-norm testosterone levels. It could very much be that IBA has stricter standards for substance use than IBF or Olympics.
The arguments I'm about to present are based on the knowledge of three people that I know: a professional basketball player, a former sports official for the government, and ye humble pee collect... ehm, professional doping tester.
Essentially, every athlete uses substances. Vitamins, certain performance drugs, protein, etc etc. Think of it as that one mate of yours who drinks protein powder after every gym session. Testosterone is a common substance for female athletes, because it enhances strength by improving muscle build and retention. That is why men are objectively physically stronger. So, testosterone is one of the substances that is heavily limited for female athletes. Additionally, sports federations and associations really do have different, sometimes stricter, normatives than Olympics. But that's where Kremlev-lead IBA argument is so fake: if Khelif really was over the limit of performance-enhancing substances, they could've simply stated that she used doping. Clearly, she did not.
But let's assume again that disqualification and prior Olympic failure caused her to pump herself with testosterone and beat her way to the gold. Her norm-breaking testosterone levels would soon get proved by regular doping tests that all athletes go through after every game. And she would get disqualified. Because even if she naturally produces more testosterone, that's still breaking the Olympic normatives and giving her the unfair advantage that other countries would soon Pterodactyl-scream over to protect the chances of their own athletes. This is why ruzzia cannot compete anymore - they doped too much and too often. Being genocidal war criminals is just a cherry on top. Their state-enforced pumping of doping was so severe and open and annoyingly bold, even slightly corrupt Olympic committee couldn't ignore it anymore.
So, if the Algerian boxer is overdoing with performance enhancing drugs, she will soon get disqualified and case will be closed.
But given the fact that russians have lied about her in the past and are now flooding social media with even more propaganda, and the fact that there is no proof whatsoever that she's not 100% biologically female, and the fact that this isn't even the first time that Italian boxer pulled "owie owie, it huwts" stunt during a match, it's fair to say that Imane Khelif is just a good boxer. Even Italian boxer's coach tried to justify her dying swan stunt by saying she has sinus issues, and that's why it hurt more. But I guess bitch had sinus issues for years, cause Imane is not her first victim.
So, to summarise, there are many falsehoods. Many of those are created by ruzzia, others are just spread by them to discredit the West, the Olympics, or the decent part of humanity in general. Ruzzians are doping-gulping, cheating, women-hating, propaganda-spreading assholes. Angela Carini should be banned from boxing for being unable to handle boxing itself. And Imane Khelif, a 100% biological woman, deserved that win.
#imane khelif#algeria#italy#boxing#IBA#olympics#olympic boxing#transphobia#false news#disinformation#russia
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Development Update - February 2023
Hi there folks, Miyazaki here with Mythaura’s development update for the month of February!
Topics covered include:
Mythaura Age of Use Policy Update
About Page Expansion
Feature Spotlight: Elements
Beast Species Sizes
Ko-fi Q3 2023 Assets
Beast Creator Contest
More info available under the cut!
Mythaura Age of Use Policy Update
Starting today, March 1, 2023, Mythaura users must be 16 years of age in order to use the site and/or participate in the Discord community. This policy will be enforced starting immediately.
Article 8 of the EU's GDPR forbids collection of data from anyone under the age of 16. The GDPR sets a general age of consent at 16, which means a business cannot "legally process the data of a data subject 15 years-old or younger." In cases where you work with the data of children under 16, you can only process the data with permission from their parent or guardian.
About Us Page Expansion
We have updated our About Page with some more info about the game and features we have planned. There will be even more updates to this page as we continue to develop Mythaura’s core features.
Feature Spotlight: Elements
Mythaura is a world of magical creatures, each born with two elements. These cosmic elements are mysterious and powerful, imbuing the beasts of Mythaura with abilities that give them unique powers.
The first element is based on their species. For example, Griffins have the Air element, granting them incredible flight speed and agility. In addition to their species element, each beast is also given a second element that is cosmically-aligned with the time of day they were born. When both the species element and the personal element of a beast are the same, both the strengths and weaknesses of that element are compounded.
Elements are an important part of the day-to-day life of all Mythaurans. They are part of each beast’s identity, can determine what sorts of jobs they are well suited for, and can turn the tide in battle.
Read through Mythaura's elements more in-depth here!
We've also created Discord roles for each element; feel free to rep your element in the official Mythaura Discord server!
Beast Sizes
Each beast species in Mythaura has standard ranges for height and weight; a beast's size is determined at birth, influenced in part by genetics from its parents, in part by other non-hereditary factors. All beasts will always fall within this predetermined size range: as shown in the example below, the largest adult Basilisk will never be larger than the smallest adult Ryu.
All beasts will receive stat bonuses and penalties based on how they size up against the species's average size, and can use these stats to strategic advantage in battle.
Read more about the heights, weights, and elements assigned to each beast species here for more info!
Quarter 3 (2023) Rewards Reveal
Our Quarter 3 rewards have been completed and are ready for their public debut! Thank you to the Ko-fi Sponsors who voted on the different Glamour and Companion concepts, we appreciate your support and feedback.
Q3 (2023) Glamour: Tainted Claws
Q3 (2023) Companion: Shimmer Kelp-Dancer
Q3 (2023) Solid Gold Glamour: Kirin
Beast Design Contest
We’re back with another Beast Design Contest! We’re looking forward to all the fantastic creations that this community comes up with.
Here are the parameters:
Each individual can submit one (1) Beast option for consideration
Any species fine (babies included)
Fill out Google form; provide both a picture and the preview code
We’ll pick three winners to have their Beasts featured on the front page for Quarter 4 (April 1 -June 30). Winners will also receive:
1x Beta Key
1x Quarter 3 (2023) Skin: Tainted Claws
1x Quarter 3 (2023) Companion: Shimmer Kelp-Dancer
These rewards will be applied directly to your account.
Submissions for the Beast Design Contest are due by March 15, 2023. The form will close at 11:59pm PST. Winners will be announced in the April 1, 2023 Development Update.
Miscellaneous
3 Companion sponsorship slots added to Ko-fi shop. Reminder that these are one per customer per month and first come first serve.
You can now copy the import code from offspring in our predictor by clicking on the image of the generated offspring.
The creator UI has been cleaned up, moving the settings to a better location, condensing some of the elements, and adding a species info dialog.
Code Log
Mythaura v0.12
Turn cleanup and adds s3 support for demo battler images
Modifies species endpoint to include size & element data
Renames “aura” stat to “focus”
Generates offspring code with predictions
Updates & fixes bugs in battle state management
Includes more data on the Elements endpoint
Fixes bug with updating species data in CMS
Implements support for stat changes on accuracy, critical chance, evasion, damage dealt, and damage taken
Implements support for surge abilities
Implements support for custom ability classes
Adds check & event dispatch for battle resolution
Made some mobile Optimizations
Fixed issues with ability animations in battle
Made adjustments to battle UI
Made progress on turn resolution
Thank You!
We appreciate you sticking through to the end of this month’s updates!
Check back in soon for beast descriptions, so many incredible Ko-fi sponsored items, new quarterly rewards to vote on, expanded information about elements, a deeper look into the movements of Mythaura's cosmos, and so much more.
See you around the Discord!
#mythaura#petsite#virtual pet site#virtual pet sim#pet site#game dev#virtual pets#virtual pet#development update#dev update#myth and legend#neopets#wolvden#lioden#long post#indie games#game development#rpg#rpgs#roleplay games#dragon#unicorn#griffin#ryu#peryton#basilisk#hippogriff#kirin#quetzal
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#gdpr compliance#gdpr standard#gdpr cert services#gdpr requirements#gdpr#gdpr certification#sis certifications
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For attention of technicians in the female arousal research department.
A number of researchers have become distracted by the test subjects' facial expressions during examinations and procedures recently; this has led to unusable results, and experiments having to be repeated, costing the company valuable time and money.
In order to prevent future occurrences such as this, we will be obscuring test subjects' heads/faces with a surgical drape.
We have already preempted the issue of identifying the individual test subjects without their faces available to view, and recommend the following measure:
Serial numbers tattooed inside the labia.
As well as removing the necessity to view any part of the test subject besides the genital region, this will have the added bonus of anonymising the test subjects, and preventing any breaches of GDPR.
Tattoos will be administered by a trained medical tattooist tomorrow morning during round 1 examinations.
Please monitor arousal of the test subjects using the standard engorgement and moisture level analyses during tattooing.
This procedure will replace the usual morning sounding tests.
Results to be inputted into the spreadsheet in time for the 1pm briefing.
Thank you.
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The Future of Digital Marketing: Trends You Can't Afford to Miss in 2024
Digital marketing is evolving at a rapid pace, and staying ahead of the curve is essential for businesses that want to remain competitive. As we step into 2024, several key trends are reshaping the landscape of digital marketing. These trends reflect changes in technology, consumer behavior, and market dynamics. Let’s dive into the most significant digital marketing trends that you can’t afford to miss in 2024.
1. Artificial Intelligence (AI) and Automation
Artificial Intelligence (AI) has been steadily gaining traction in digital marketing, and 2024 is set to see even greater adoption of AI-driven tools. AI is already being used for predictive analytics, personalized content delivery, and chatbots that enhance customer experience. In 2024, AI-powered platforms will play an even bigger role in creating tailored marketing campaigns, optimizing ad spend, and predicting consumer behavior with incredible accuracy.
Automation, alongside AI, will continue to streamline marketing processes. Automated email marketing, social media scheduling, and content curation are now standard, but advancements in AI will make automation even smarter. Marketers can expect to automate more complex tasks, such as customer segmentation and dynamic ad creation, allowing businesses to focus on creative strategy rather than repetitive tasks.
2. Voice Search and Conversational Marketing
Voice search is transforming the way consumers find information. With the rise of smart speakers like Amazon Echo and Google Home, more people are using voice search to interact with brands. By 2024, voice search optimization will be crucial for businesses that want to maintain their visibility online.
Conversational marketing, which focuses on real-time, one-on-one connections between marketers and consumers, will also grow in importance. AI-driven chatbots and messaging platforms will become even more sophisticated, making it easier to engage with customers at any point in their buying journey. Personalization through conversational AI will help businesses deliver the right message at the right time, increasing customer engagement and satisfaction.
3. The Rise of Short-Form Video Content
Short-form video content, popularized by platforms like TikTok, Instagram Reels, and YouTube Shorts, is expected to dominate digital marketing in 2024. Consumers prefer quick, digestible content, and businesses must adapt by creating more short videos that are engaging and to the point. Brands will need to focus on storytelling, creativity, and humor to capture the attention of their target audience in mere seconds.
Additionally, live streaming will continue to grow, offering businesses the opportunity to connect with their audience in real time. Whether it's product launches, Q&A sessions, or live events, live streaming offers an interactive experience that fosters brand loyalty and trust.
4. Personalization at Scale
Consumers today expect personalized experiences, and in 2024, the ability to offer personalized content at scale will be a key differentiator for brands. With the help of AI and data analytics, marketers can deliver highly tailored content that resonates with individual consumers. This includes personalized email campaigns, product recommendations, and even website experiences that adapt to user behavior in real time.
Personalization will not just be about addressing the consumer by name. Instead, it will focus on delivering the right content, products, and messages based on consumers’ preferences, past behavior, and even their current mood. Brands that succeed in personalizing their marketing efforts at scale will see higher engagement and customer retention.
5. Privacy and Data Protection
In 2024, data privacy will continue to be a critical concern for both consumers and marketers. With new regulations like the GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act) setting strict guidelines on data usage, businesses must prioritize transparency and ethical data handling.
Marketers will need to focus on first-party data collection methods, as reliance on third-party cookies fades due to privacy concerns. Building trust with consumers by being clear about how data is used will be essential. This shift will challenge marketers to get creative with how they gather and utilize customer information in a way that balances personalization with privacy.
Conclusion
As we look toward 2024, digital marketing is set to become more advanced, automated, and personalized than ever before. Businesses that embrace AI, short-form video content, voice search, and data privacy will be well-positioned to succeed in the ever-changing digital landscape. Staying ahead of these trends will be crucial for maintaining a competitive edge and delivering meaningful, personalized experiences to customers in the digital age.
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A Review on Merlin Lifetime deals.
It’s hard to believe AI tools help you work smarter when you’re still stuck switching between tabs to get things done. (“Just call me an AI assistant juggler.”)
With so many AI models and features on the market, you’re using way too much tech to research and generate different types of content.
What if there was a Chrome extension packed with all the AI models you need to speed up your research and content creation process?
Overview:
Merlin is a Chrome browser extension and web app that gives you access to popular AI models to research, summarize, and write content.
Best for:
Alternatives to:Integrations:Main Features:
Educators
Marketers
Small businesses
Copy.ai
Grammarly
Jasper
Facebook
Gmail
LinkedIn
Outlook
Twitter
GDPR-compliant
AI
Pros and cons:
Chat with leading AI models, from one browser
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Survey Programming Trends: Adapting to an Ever-Changing Field
In the realm of survey programming, the pace of technological advancement and shifting methodologies is a constant. As organizations and researchers strive to gather actionable insights from diverse populations, staying abreast of the latest trends and adapting to emerging technologies becomes essential. This article delves into the current trends in survey programming and explores how professionals can navigate these changes to enhance their data collection processes and outcomes.
1. Increased Use of Artificial Intelligence and Machine Learning
Artificial Intelligence (AI) and Machine Learning (ML) have made significant inroads into survey programming, transforming the way surveys are designed, administered, and analyzed.
2. Integration of Mobile and Multichannel Surveys
With the majority of people accessing the internet via smartphones and tablets, optimizing surveys for mobile devices is no longer optional—it's a necessity. Moreover, integrating various channels, such as email, SMS, social media, and web-based platforms, ensures that surveys reach a broader audience and accommodate different user preferences.
3. Emphasis on User Experience and Accessibility
Survey programming is increasingly focusing on user experience (UX) and accessibility to ensure that surveys are engaging and inclusive. This includes designing intuitive interfaces, minimizing survey fatigue, and accommodating respondents with disabilities.
4. Enhanced Data Security and Privacy Measures
With growing concerns about data privacy and security, survey programmers are placing greater emphasis on protecting respondent information. Compliance with regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) is crucial.
5. Leveraging Real-Time Analytics and Dashboarding
Real-time analytics and dashboarding are revolutionizing how survey data is analyzed and presented. Instead of waiting for post-survey data processing, organizations can now access live data streams and interactive dashboards that provide immediate insights.
6. Incorporation of Gamification and Interactive Elements
To boost engagement and response rates, survey designers are increasingly incorporating gamification and interactive elements. Techniques such as quizzes, polls, and interactive scenarios make surveys more engaging and enjoyable for respondents.
7. Adoption of Advanced Survey Methodologies
Survey methodologies are evolving to include more sophisticated approaches, such as conjoint analysis, discrete choice modeling, and experience sampling methods.
8. Focus on Inclusivity and Cultural Sensitivity
As global surveys become more common, there is a growing emphasis on inclusivity and cultural sensitivity. This involves designing surveys that account for diverse cultural contexts, languages, and social norms.
9. Increased Use of Data Integration and Cross-Platform Analytics
Integrating survey data with other sources, such as CRM systems, social media analytics, and transaction records, provides a more comprehensive view of respondents.
10. Growing Importance of Ethical Considerations
Ethical considerations are becoming more prominent in survey programming. This includes ensuring informed consent, minimizing respondent burden, and being transparent about how data will be used.
Conclusion
Survey programming is an ever-evolving field, driven by technological advancements and shifting methodological trends. By staying informed about the latest developments and adapting to new tools and techniques, survey professionals can enhance the effectiveness of their data collection efforts. Embracing AI and ML, optimizing for mobile and multichannel experiences, focusing on user experience and accessibility, and maintaining high standards of data security and ethical practices are key to navigating the complexities of modern survey programming.
To know more read our latest blog: Navigating Trends: The Ever-Evolving in Survey Programming
Also read: survey programming services company
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