#frozen Veg Paratha
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keventeragro · 5 months ago
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Methi Paratha with Salna | Monsoon Recipes | Keventer
The unique savoury kick of salna pairs perfectly with Keventer Methi Paratha! Learn how to make it here:
https://www.keventer.com/media/recipes/monsoon-recipe/methi-paratha-with-salna/
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recipes4dan · 1 year ago
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Red lentil daal
350g red lentils 2 tbsp oil 2 onions 4 garlic cloves 1 tsp tumeric 1/2 tsp coriander 1 tsp cumin 1 tsp paprika 1.5 tsp garam masala 1 tsp brown sugar 1/2 tsp salt 1 tin chopped tomatoes 1 tin coconut milk 800ml water 1 tbsp veg stock powder
roti/paratha to serve (i used a frozen one from supermarket)
rinse the red lentils until the water runs clear (takes like 5-7 washes). then soak in water whilst the veg is cooking.
chop the onion finely and saute in the oil in a large pot. once softened, add the garlic, tumeric, coriander, cumin, paprika and garam masala. cook a few minutes until fragrant. then add the brown sugar, salt, chopped tomatoes, coconut milk, stock powder, 500ml water, and red lentils. cook 20 more minutes on a medium heat until thick.
serve with roti (or i used paratha)
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idigitizellp21 · 2 years ago
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FROZEN FOODS/MEALS BY GOELD FOR BUSY DAYS
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A bustling day expected? Don’t skip out on your meal.
Due to hectic schedules, it can be challenging to find time to prepare meals on some days. But with a little effort, you can enjoy a delicious meal without spending a lot of time. So, after a long day at work, all you’ll have to do is prepare a meal by just grabbing it out of the freezer. We often miss home cooked food if we part from family for education, work or personal reasons, Goeld frozen foods has you covered. We’ve got it all from south to north and east to west.
Here’s a curated guide to nurturing all your taste buds ranging from scrumptious breakfasts to wholehearted dinners and don’t forget the ever-so-fulfilling evening snacks and desserts by Goeld.
We offer many distinct breakfast dishes, one of which most of yours all-time favourite; Idli with Sambhar. This delicious and soft Idli and sambhar combination is to die for. Another breakfast item is Aloo Paratha, which is filled with heavy richness of potatoes and is garnished with onions, green chilies, and refreshing coriander leaves. To calm your grumbling tummy every morning, these 2 items will be ready within just a few minutes with minimum efforts.
Your either at work or home, these signature thalis’ from Goeld are the perfect lunch stunners. From Mughlai, Punjabi to Gujarati, and South Indian thalis, we have got each Indian cuisine covered. Every thali features a meal combination that will satisfy your taste buds by combining various curries and flavourings.
Additionally, the Hyderabadi Shahi Veg Biryani, a luxurious biryani like none other, is a royal delight with soft paneer, fine nuts, and spices. Sarson ka saag and makai ki roti make an excellent meal.
Goeld offers an enormous choice of evening munchies, which will be ready briskly. These snacks can satisfy all of your cravings because they are not only appetizing with the tangy sauce that goes with it, but also extremely filling. Ranging from Spinach cheese pockets, Mac and cheese pops, Veg nuggets, Punjabi samosa, Vegetables cheesy samosas, and many more. These mini mouth-watering snacks are sure to energise your tied evening.
Dinner would be incredibly wholesome because they serve exquisite Indian staples like Paneer butter masala, Malai kofta, Dal makhani, and Pindi chole. These curries are outstandingly flavourful and effortless to make. Moreover, you may want to enjoy your favourite curry with a wide range of Indian breads, such as Wheat chapati, Premium Malabar paratha, Multigrain paratha, Lachha paratha, and other Naan variants. These parathas are very nutritious and goes perfectly with the mains. This entire dinner will merely save you a substantial amount of time and turn it into a healthy and nutritious meal. What else can you ask for?
A meal is incomplete in Indian culture without a sweet. So it is worth ending your tired day with some awesome Desserts. The enticing desserts made available by Goeld include Gulab jamun, Ras malai, Papaya halwa, and Sewai kheer. These desserts are sure to make it a happy ending.
These frozen foods/meals from Goeld are undoubtedly a lifesaver since they are so straight forward to prepare saving you so much time from your already hassled life’s.
Grab your Goeld food now!
Keeping the Goeld Promise Alive Now and Forever:
As promised we embody highest standard in the world of food & allied industries. For us it is the best, or nothing. Product superiority and a commitment to push our limits to raise the bar of excellence across global markets is a ʻnon-negotiable-absoluteʼ for us. We are willing to stand up to stringent global scrutiny to meet our objective:
Products that makes the world proud of us.
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abhi16 · 3 years ago
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Frozen Food Products Sales and Marketing Agency in Pune
The Importance of Marketing Plan for Frozen Food SalesBranding and marketing are the two important pillars when it comes to business strategy and improving your sales. However, there is a vast difference between branding and marketing, as well as the actions for success for each. Branding relates to creating a company’s name, logo, and design that easily describe belonging to the company. It helps to identify the product and differentiate it from other products and services.Brand Improves RecognitionBrand Build TrustBrand Increases The Business ValueBrand Attracts New CustomersMarketing gets the word out about your business. It allows you to connect with potential customers and inform them of all the services you offer. Proper marketing and branding combined can boost your sales at an astounding pace and help you build a consistent client-base. Marketing Informs The ConsumerMarketing Sustains The Company ExistenceMarketing Engages More Customers and Sells More ProductsNot doing sales planning is like running your business on a wing and praying and hoping that the dart you threw blindfolded will hit the bullseye.There might be a chance you will get lucky and hit the bull’s eye but there is also a  chance you’ll poke someone’s eye out.Planning Helps To Overcome The Unforeseen RisksPlanning Minimizes Your RiskPlanning sets Achievable Goals And MilestonesOur main tasks to cater to improving your sales, therefore involve Distribution Network Set-Up, Find Channel Partners, Appointing Distributors and Dealers and Find Sales Agents.We are a frozen food sales and marketing agency in Pune, and do sales pitching of your products for distribution to our interested sellers and give them appropriate marketing support to create demand. We are a one stop B2BMarketing and B2B distribution solution all over India. Our up to date marketing and branding strategies are top notch and cater to the present market and customer choices. Want our trusted services and offers to boost your frozen food sales, then continue reading about us.
About Pune
Pune is the 8th largest metropolis in India and the  largest in Maharashtra. It is situated on the western side of Western Ghats and has a booming real estate market right now.
It has been ranked as "the most livable city in India" several times. It is one of the fastest growing economies in the world and the key sectors of the local economy are education, manufacturing and information technology. It has also emerged as the new hub for tech startups in India.
Pune has witnessed engineering and other crucial sectors making it their headquarters, transforming it into a major industrial centre. Considered as the greenest urban areas of the nation, Pune has more than 40% of its area covered by greenery that is slowly degrading because of the real estate boom in Pune.
How to Reach
By air- The nearest airport is in Lohegaon, 10 kms from the main city of Pune. It is accessible by buses, cars or cabs.
By rail- Pune Railway Station is one of the major and most important railway junctions in the country. It is connected to all major Indian cities.
By Road- Indian and state highways are all connected to Pune. NH-4 connects Pune, Bangalore, Mumbai and Kolhapur. NH-9 joins the city to Hyderabad and NH-50 to Nashik. There is also a high-speed expressway connecting Pune to Mumbai.
Top Places of Commercial Interest in Pune
The Market Yard in Pune is a well-known market and vegetables, fruits and flowers are sold here at wholesale rate. Other major marketplaces in the city are Tulsi Baug Market, Chhatrapati Sambhaji Nagar Market, Juna Bazaar or Old Market, Laxmi Road Market, Phule Market (Mahatma Phule Mandai), The Hong Kong Market Lane, Phoenix Market City, Viman Nagar, Inorbit Mall, Viman Nagar, SGS Kakde Mall, Amanora Town Centre, Hadapsar, Jewel Square, Koregaon Park.
India’s Frozen Food Market and Demand
The frozen food market in India is expected to continue its growth trajectory in the forecast period, and its market is expected to be US$ 3.1 Billion by 2026, from US$ 1.1 Billion in 2020.
In the previous years, only french fries and basic frozen vegetables were sold in India. But in the span of 5 to 10 years the frozen food industry in India has completely revolutionized. With the evolution of modern retail outlets like Food Bazaar, DMart, Spencers, and online grocery stores like Big Basket, Groffers frozen food industry in India is witnessing a positive growth. Although the consumption and supply of frozen food in India is still negligible in comparison to the world due to various reasons. These are a handful of existing players, the large population of India, higher-priced foods products, lower awareness among the consumers and challenges regarding infrastructure and logistics like shortage of cold storage are the present barriers to the growth of the frozen food market. A 180% increase in market is forecasted due to the fact that there has been a significant rise in the number of millennial and gen-Z consumers among the semi-urban and urban people. They are opting for improved awareness, convenience and acceptance of frozen food because it is quick and easily available. But the real challenge would be to maintain the price range of frozen food the same as normal products, for example fruits, vegetables and meat. 
Several government schemes like Integrated Development of Horticulture (MIDH) and Pradhan Mantri Kisan Sampada Yojana (PMKSY) have provided financial support for building and enhancing new cold storage facilities in India. The advancement in cold chain infrastructure has further supported the supply and distribution of frozen food products in tier I cities. This has spurred growth in the country's frozen food market. The surging cases in this second wave of the coronavirus have made the whole country go into lockdown mode again. With most people working from home, shelves of frozen foods are clearing thick and fast  these days. These items are available year-round regardless of the season.
COVID-19 greatly impacted the restaurant businesses, giving more momentum to frozen foods. The low-ingredient availability has left everyone shifting towards ready-to-cook meals and frozen food alternatives. Looking at the spike in frozen foods, Indian companies are capitalising on local delicacies that comprise organic ingredients. 
Frozen food consists of frozen fruits, vegetables, fish & marine produce, meat, ready meals, bakery products, soups, and appetizers that provide domestic consumption and export opportunities. The surging number of Farmer Producer Organisations, solar-based refrigeration technologies, freezing and chilling facilities would boost the values of the farmers in India. When it comes to cuisine, India is known for its diversity. In order to satisfy the unique Indian palettes that require a different taste every now and then, companies have come up with more Indian variants like cutlets, samosas, parathas and kebabs, among others and there will never be a shortage of variety of food to freeze.
The key players of the India Frozen Food market are IFB Agro Industries Limited, McCain Foods (India) Private Limited, Godrej Tyson Foods Limited, Mother Dairy Fruit & Vegetable Private Limited, Tanvi Foods, Venky’s (India) Limited, ITC Limited, Innovative Foods Limited, West Coast Fine Foods Private Limited, Vadilal Industries Limited, Gadre Marine Export Private Limited, Al Kabeer Exports Private Limited and Darshan Foods Private Limited, among others.
Moreover, with the evolution of modern retail outlets like Food Bazaar, DMart, Spencers, and online grocery stores like Big Basket and Grofers, the frozen food industry in India is witnessing positive growth.
FRESH SNACKS AT HOME WITH A DELICIOUS RANGE OF FROZEN FOODS French FriesSoya ChaapFrozen ChapatiFrozen ParathaFrozen Baby CornFrozen IdliFrozen Chicken TikkaFrozen PotatoFrozen Aloo ParathaFrozen CutletFrozen Veg ParathaFrozen Cheese BallFrozen Chicken Seekh KababFrozen Sweet CornFrozen Spring RollFrozen Chicken Popcorn
Frozen Food Products Sales and Marketing Agency
As a frozen food products marketing and sales agency, we help to manufacture & market a broad assortment of indian frozen food acquired by local dealers that includes ready to heat and eat food items, ready to be fried food and snacks, frozen desserts and many more. Maintaining hygiene and safety protocols in accordance with modern food standards is of utmost importance to us. Our well installed facility and efficient team supports us to deliver products like frozen snacks food, that are of high quality, hygienic, nutritional and tasty.
Why waste hours of your precious time, when you can prepare hot and delicious snacks within a few minutes? Frozen snacks are the best way to enjoy yummy, piping hot snacks at home. Scrumptious snacks such as burgers, french fries, pizza or kebabs, can be prepared within a matter of minutes. Buy delectable frozen snacks from renowned brands such as Foods, Yummiez, Mc Cain, Alf- Farms, Zorabian, IFB, and Prasuma. Enjoy mouthwatering and new Yummiez products like Lassooni Chicken Tikka, Sausages, Cheese Fingers, Afghani Seekh Kabab, Veg Pizza Pocket and Veg Burger Patty. Besides Yummiez, you can choose from popular brands of frozen snacks India such as McCain Chicken Nuggets, IFB Cocktail Fish Fingers, Bombay Bites Pizza Samosa, Frozen Pizza India, McCain Potato Cheese Shots and much more. We sell various packaging options and also supply in bulk to institutions using modern technology.
Frozen Pastes
We are also a well-known supplier of pastes that are best for quick cooking in domestic & commercial kitchens. We have a variety of frozen pastes including garlic, ginger, onion, tamarind etc. Use of modern processing technology assures product hygiene, retaining food value and ensuring good shelf life.
 Crushed Garlic Paste
Ginger Paste
Garlic Paste
Coriander Paste
Methi (Fenugreek)
Green Chilli Paste
Frozen Desserts
This category includes delicious Indian desserts that are completely natural, preservative free and economical too. An important part of an Indian festivals & celebrations is sweets and desserts, thus we offer frozen desserts in a variety of packaging to meet buyer’s requirements.
Mango Basundi
Anjeer Basundi
Strawberry Basundi
Sitafal Rabdi
Gajar Halwa
A few Strategies to Increase Sales:-
Contemporize brand engagement- The type of snacks consumers purchase often depends on their age and lifestyle preferences, for example millennials tend to consume assorted snacks throughout the day whereas older people consume very less frequently and tend to have a certain specific choice.
Incorporate local flavours and tastes- For your business to thrive in Pune, you need to cater to understand the taste buds of local people. Their preferences and choices have to be considered to boost your sales.
Promote bundling opportunities- Encourage your customers to try something new by promoting a bundle or two-for deal, and buy one-get one free deals.
Know about your inventory- Customers are loyal to your best selling products, so be aware of the top products’ inventory levels.
Watch upcoming trends- It is important to keep a watchful eye on upcoming trends for continued growth in the industry. Trends in the snack category show which ingredients must be premiumtized at what time.
We help our clients solve their Sales, Marketing and Distribution issues and boost their ready-to-eat and instant food sales.
We offer Sales and Marketing services to help frozen food dealers on how to improve sales. Not only that, we also work with other small businesses and are dedicated to solving their issues. Complete Marketing plan for frozen food is prepared to help sort out your doubts and issues. The quality of the products is well taken care of, following the latest international market standards. Everything from creating standards of excellence to training your people to work in more effective ways, introducing ground-breaking strategies, assessing how you’re doing, and helping you perform even better in future.
The Importance of Marketing Plan for Frozen Food Sales
Branding and marketing are the two important pillars when it comes to business strategy and improving your sales. However, there is a vast difference between branding and marketing, as well as the actions for success for each. Branding relates to creating a company’s name, logo, and design that easily describe belonging to the company. It helps to identify the product and differentiate it from other products and services.
Brand Improves Recognition
Brand Build Trust
Brand Increases The Business Value
Brand Attracts New Customers
Marketing gets the word out about your business. It allows you to connect with potential customers and inform them of all the services you offer. Proper marketing and branding combined can boost your sales at an astounding pace and help you build a consistent client-base.
Marketing Informs The Consumer
Marketing Sustains The Company Existence
Marketing Engages More Customers and Sells More Products
Not doing sales planning is like running your business on a wing and praying and hoping that the dart you threw blindfolded will hit the bullseye.There might be a chance you will get lucky and hit the bull’s eye but there is also a  chance you’ll poke someone’s eye out.
Planning Helps To Overcome The Unforeseen Risks
Planning Minimizes Your Risk
Planning sets Achievable Goals And Milestones
Our main tasks to cater to improving your sales, therefore involve Distribution Network Set-Up, Find Channel Partners, Appointing Distributors and Dealers and Find Sales Agents.
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juilojio753 · 3 years ago
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Gobhi Matar ki Sabzi or Cauliflower and green peas mix veg.
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Hey everyone, it's Jim, welcome to our recipe page. Today, I'm gonna show you how to make a distinctive dish, gobhi matar ki sabzi or cauliflower and green peas mix veg. One of my favorites food recipes. For mine, I'm gonna make it a little bit unique. This is gonna smell and look delicious.
Gobhi Matar ki Sabzi or Cauliflower and green peas mix veg is one of the most popular of recent trending foods in the world. It is simple, it's fast, it tastes delicious. It is appreciated by millions daily. They're fine and they look wonderful. Gobhi Matar ki Sabzi or Cauliflower and green peas mix veg is something that I've loved my whole life.
To begin with this recipe, we must prepare a few ingredients. You can cook gobhi matar ki sabzi or cauliflower and green peas mix veg using 15 ingredients and 5 steps. Here is how you cook that.
The ingredients needed to make Gobhi Matar ki Sabzi or Cauliflower and green peas mix veg:
{Make ready Half of kg Cauliflower washed and cuts in pieces (gobhi).
{Prepare 1 bowl of green peas (boiled)or frozen or fresh.
{Make ready 2 tbsp of Cooking oil.
{Get 2 of medium Onion (chopped).
{Make ready 6 cloves of garlic chopped.
{Take 3 of green chilli chopped.
{Take of Garlic 1 tbsp chopped.
{Make ready 1 tsp of cumin seeds.
{Get 1 tsp of fenugreek seeds.
{Get 1 tsp of garam masala.
{Prepare 2 tsp of coriander powder.
{Take Half of tsp turmeric powder.
{Prepare 1 tsp of red chilli powder.
{Make ready of Salt as taste.
{Take of Fresh coriander leaves for garnishing.
Instructions to make Gobhi Matar ki Sabzi or Cauliflower and green peas mix veg:
Take pan add oil,when is hot add cumin seeds,fenugreek seeds,after cracking add garlic,ginger and chilli saute 2 minutes.
Add onions,saute 2 minutes than add all spices, mix well,.
Now add cauliflower and peas,mix well,add salt,mix well on medium flame,than cook with lid for 10 minutes.
Open and check gobhi is nicely cooked add fresh coriander mix well,.
Serve hot with Roti,paratha,puri,Enjoy ❤️💐😀.
So that's going to wrap this up with this exceptional food gobhi matar ki sabzi or cauliflower and green peas mix veg recipe. Thanks so much for reading. I'm confident that you can make this at home. There's gonna be interesting food at home recipes coming up. Remember to bookmark this page on your browser, and share it to your loved ones, colleague and friends. Thank you for reading. Go on get cooking!
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angryenemyvoid · 4 years ago
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DAIRY, FROZEN & BATTERS
I scream, you scream, we all scream for Ice Cream! Not just ice cream, but if you are craving for other dairy products like flavoured yoghurt or lassi, it is available on our online store as well. You can place an order for frozen items, dairy products and batters as well whenever and from wherever. SPAR is known for its wide range of products it provides its customers with and the same goes with the Dairy, Frozen & Batter category. SPAR has a variety of products for you to choose from such as Frozen Peas, Frozen Corn, Frozen Mixed vegetables, Buffet Sweet Corn, Flavoured Pulp, Frozen Fruits, Frozen Veg & Non-Veg Snacks, Flaky Paratha, Paneer, Fresh Cream, Hummus, Dips, and Cheese. It keeps getting better, because we have great offers on various products across different brands. Don’t wait too long, place your order now!
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choclette8 · 4 years ago
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If you love a good curry, but keep making the same ones time and time again, it might be time to try something different. This healthy mushroom curry with cashew nuts is full of flavour, colour and nutritious ingredients. It’s one of Chetna Makan’s recipes from her new book, Chetna’s Healthy Indian Vegetarian. Plus there’s a chance to win a copy for yourself.
If you’re a fan of The Great British Bake Off, you will know Chetna Makan. She wowed the judges with her creative and vibrant flavour combinations back in 2014. But although she’s a keen baker, she also enjoys simple Indian home cooking. Chetna’s Healthy Indian: Vegetarian is her fourth book.
Chetna’s Healthy Indian: Vegetarian
Chetna was inspired to write this book after a research trip to India. Vegetables and home cooking are integral to the cuisine of most parts of this vast country. As well as making veg the star of the show, however, she also showcases recipes that are healthier than many. The tag lines, “everyday veg and vegan feasts; effortlessly good for you”, pretty much says it all.
Most of the recipes are really easy to make. And a lot of them are quite quick too.
The book is divided into eight chapters. Each chapter contains around ten recipes, although some have a couple more and some a couple less. I’ve looked at every single one and strangely enough, I want to try them all. Here’s a flavour of each of the chapters and what you might find therein.
Soups & Starters
Soup isn’t something I generally associate with Indian cuisine. But of course there are soup recipes. Every culture has them after all. Creamy tomato and coconut milk soup looks totally delicious. Sweet and sour garlic and tamarind rasam, on the other hand, sounds quite intriguing.
The salads are refreshing and light and include lentil and mango salad and grilled corn and red onion salad. You can treat these as a starter, a light lunch or a side.
Snacks & Canapés
The recipes in this chapter are perfect for entertaining. But they’re also great for picnics and packed lunches. Cheese and potato chapatti sandwiches sound counterintuitive , but I suspect I’d find them irresistible. They’re definitely on my list of must tries. I’ve made chocolate rocot0 stuffed chillies before and they nearly blew our heads off. Chetna has a recipe for gram flour stuffed chillies. She suggests finding the right chilli for your tastes before stuffing them. Much more sensible than our approach. 
Sabji
Sabji are dry vegetable dishes. Chetna describes them as akin to Indian vegetable stir-fries. Serve them on their own with flatbreads or to accompany curries and other dishes such as dal and rice. Chetna particularly likes to use them as stuffings for sandwiches, wraps and toasties.
Onion and green pea sabji is a great all rounder. It sounds delicious and given that most of us have a pack of frozen peas in the freezer, it can be made at a moment’s notice. I’m also keen to try sour and spicy okra with potatoes and asparagus paneer.
Lentils, Peas & Beans
Dal is one of my absolute favourite dishes. So I can’t wait to get properly stuck into the recipes in this chapter. You’ll find a basic quick and easy dal recipe for sure, but there’s so much more. In this chapter you’ll also find a recipe for a super green spinach masala chickpeas.
I know I have a pack of urad dal lurking around somewhere in the back of a cupboard. So I absolutely must make Chetna’s masala urad dal. It’s a nice thick one and it just sounds so good.
Curries
As you’d expect from Chetna, there are a few tricks and twists to elevate your curry cookery to the next level. The mushroom curry for example, isn’t just any old mushroom curry. It contains cashew nuts for extra texture, nutrition and flavour, but also gram flour for thickening.
There are also some unexpected finds. I understand jackfruit curry is quite common in India, but I’ve never seen a recipe for one in an Indian cookbook here in the UK before. Chetna has that one covered.
As much as I dislike the term fusion food, Chetna has snuck in a few adaptations. Look out for some standard British produce which gets a makeover. Here are a couple: broad bean curry; courgette kofta curry.
Rice & Roti
If you’re after a standard roti, paratha or naan bread recipe, this isn’t the book for you. Instead Chetna gives us a whole range of lesser known and unusual bread recipes. I’ve been exploring all sorts of flatbreads over the last few months and I’ve enjoyed the process enormously. But I have to say I’d never heard of kulcha until I saw the recipe for buckwheat kulcha in this book. But now, of course, I want to try it.
This chapter includes recipes for dosas, a beetroot chapatti and a chilli naan. When it comes to the rice side of things, expect to see such delights as bengali khichdi and aubergine and potato rice.
Raita & Chutney
The penultimate chapter of the book is for the spicy or cooling condiments that put the finishing touches to a good Indian meal. Roast carrot raita sits alongside a host of other yoghurt based sides. The tamarind and date chutney, with its sweet and sour notes, has my name written all over it.
Sweets
Well you can’t have an Indian cookbook without a few sweets to finish off. Indians have a notoriously sweet tooth. Chetna’s desserts err on the healthier end of the spectrum though and aren’t nearly as sweet as you’d expect. Rose sandesh, a strained milk based pudding, sounds particularly appealing.
Publisher Details
Chetna’s Healthy Indian: Vegetarian */ Chetna Makan. Published by Octopus Books in hardback with an RRP of £20. ISBN – 9781784726621.
If you like the sound of this cookbook, head down to the bottom of the post where you’ll find the chance to win a copy.
What I Really Like
Although there are some familiar recipes in the book, such as chana dal there are many more unusual ones. This gets me excited.
Every recipe has a photograph to show the finished dish. This is quite a rarity in cookbooks these days. As you’d expect, they all look good and eminently toothsome. But there’s also a number of shots taken in India. These are mostly of market produce, but there’s a few buildings and street scenes thrown in to conjure up an exotic, sultry and colourful aura – the essence of India.
Some cookbooks these days are obsessed by celebrity culture and feature more shots of the author than they do of the recipes they’ve created. I’m very pleased to say that Chetna is not such a person. There are only two photos of her in the whole book and they’re both in the introduction.
I’m a big fan of pulses, which is just as well as they’re a mainstay of my diet. Not only are they nutritious and tasty but they’re also incredibly versatile. It seems I’m not alone. Chetna is also a fan. To help those that aren’t as familiar with peas, beans and lentils as she is, there is a Pulse Primer section in the book.
Her guide to the individual qualities of different pulses is to encourage readers to explore and use a wider variety than they may be familiar with.
What Could Be Better
To be honest, I’m struggling to think of anything.
Mushroom Curry with Cashew Nuts
We really enjoyed Chetna’s mushroom and cashew curry. I’ve called it mushroom curry because there aren’t really that many cashews included. They do add to the overall texture and flavour though, so they’re an important addition.
To turn this mushroom curry into a vegan offering rather than a vegetarian one, just swap the dairy yoghurt for a plant based one.
It’s a standalone dish, quite capable of top billing. Just serve it with rice or flatbreads. That said, it would also make a fabulous contribution to a curry night. Pair it with a dal and some sort of green vegetable curry maybe. I’ve provided a selection of curries further down the post which would all make excellent accompaniments.
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Fry the cumin seeds, onions and cashew nuts.
Add the garlic or garlic scapes.
I mostly followed the recipe, but did make a couple of adjustments. We had a load of garlic scapes from the allotment that I needed to use up. So I added quite a lot of those rather than the garlic listed in the recipe. As there was quite enough allium activity going on, I only used one onion rather than two.
Gram Flour for Thickening
Watery curries aren’t generally that appealing. Chetna, however, has a great tip for thickening the sauce for this cashew mushroom curry. She uses chickpea flour, also known as gram flour or besan. Well what a brilliant idea this is.
The flour not only helps to thicken the sauce, but it also add flavour and a little extra protein. And it’s gluten-free, so there’s no need to worry about any allergies on that score.
Add the gram flour to the fried onions along with the spices and stir. I also added salt and pepper at this stage as I thought it would be harder to stir everything together later in the proceedings.
Top Yoghurt Tip
I’m always wary of adding yoghurt to curries as the yoghurt tends to split. Consequently, the resulting dish doesn’t look very appetising. Chetna’s top tip is to add water to the yoghurt before adding it to the other cooking ingredients. It worked perfectly in this mushroom curry. Just give it a good stir before you pour it in and don’t add it all at once. Slow and steady wins the race.
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Stir in the yoghurt & water after adding spices and gram flour.
Add chopped tomatoes.
I deviated from Chetna’s instructions at this point. Who am I to mess with her recipe? Well it seems I just can’t help myself. I mixed all of the water with the yoghurt and added it in after frying the onions etc. It somehow made more sense to me to do it that way. I poured it in slowly whilst giving it a good stir to mix in the gram flour and spices. It worked fine.
At this point, you add the tomatoes, clap the lid on the pan and allow the contents to gently simmer for ten minutes.
Cooking the Mushrooms
Finally it’s the turn of the main ingredient. Add the sliced mushrooms and coriander leaves. Turns out I had plenty of parsley, but no coriander leaves. So I substituted the first for the second. Cover the pan again and cook for a further ten minutes. Job done.
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Add the mushrooms and coriander (or parsley) leaves.
Cover and cook for ten minutes, then give a good stir and serve.
My top tip is that mushrooms really benefit from a little drop of soy sauce. So I added a teaspoonful of tamari along with the mushrooms for an extra umami boost.
We accompanied the mushroom curry with rice initially. But as there were only two of us, there was plenty left over. So the following evening I warmed the curry up and we enjoyed it with flatbreads.
Other Curry Recipes You Might Like
Baby corn masala via Flavours Treat
Cauliflower kurma via Greedy Gourmet
Green split pea curry via Tin and Thyme
Indian potatoes via Crunch & Cream
Lentil curry with kale & red peppers via Tin and Thyme
Matar paneer via Lost in Food
Roasted aubergine curry (baingan ka bartha) via Simply Food
Sri Lankan okra curry via Veggielicioius
Spinach chickpea curry via Tin and Thyme
Keep in Touch
Thanks for visiting Tin and Thyme. If you make this mushroom curry or have a copy of the book, I’d love to hear about it in the comments below. Have you made any of Chetna’s vegetarian curries? Do share photos on social media too and use the hashtag #tinandthyme, so I can spot them.
For further book reviews and giveaways follow me on Twitter, Facebook, Instagram or Pinterest.
Choclette x
Mushroom Curry. PIN IT.
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Mushroom Curry – The Recipe
Mushroom Curry
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A healthy vegetarian main dish curry which is full of flavour, colour and nutritious ingredients.
2 tbsp sunflower oil
1 tsp cumin seeds
12 raw cashew nuts – roughly chopped
2 onions – finely chopped
2 garlic cloves ((I used garlic scapes))
1 tsp ground coriander
½ tsp chilli powder
½ tsp garam masala
½ tsp turmeric
2 tbsp gram flour
100 g natural yoghurt
250 ml water
3 to matoes – finely chopped
400 g chestnut mushrooms – thinly sliced
20 g coriander leaves ((I used parsley))
¾ tsp salt ((I used ½ tsp salt and 1 tsp tamari))
¼ tsp freshly ground black pepper
Heat the oil in a large pan over a medium to low heat and add the cumin seeds. Once they start to sizzle, stir in the cashew nuts followed by the onions.
Cook for about twelve minutes or until the onions are golden brown. Add the garlic and fry for a further minute.
Add the gram flour and remaining spices and stir fry for another minute.
Stir the yoghurt and water together and pour into the pan, a little at a time, stirring all the while. I added the salt and pepper at this point.
Bring it up to a simmer then add the tomatoes. Cover the pan and simmer gently for ten minutes.
Add the mushrooms, coriander leaves and the salt and pepper, if you haven’t already done so. Cover and simmer for a further ten to fifteen minutes or until the mushrooms are cooked.
Give it a good stir and serve warm with rice or flatbreads.
To make this curry vegan, just swap the yoghurt for a plant based one.
Please note: calories and other nutritional information are per serving. They’re approximate and will depend on serving size and exact ingredients used.
Mushroom Curry Sharing
I’m sharing this recipe for a gluten free sponge cake with Apply to Face Blog for #CookBlogShare.
Chetna’s Vegetarian Healthy Indian Giveaway
Octopus Books is offering one Tin and Thyme reader a copy of Chetna’s Healthy Indian: Vegetarian. To be in with a chance of winning, please fill in the Gleam widget below. You will need to leave a comment on this post, answering the question, which then gives you additional chances to enter if you so wish. Gleam will pick a winner at random from the entries received. If you are commenting anonymously, please give me some way of identifying you as I will be verifying the validity of entries. Any automated entries will be disqualified.
This giveaway is only open to those with a UK postal address. Winners will need to respond within 5 days of being contacted. Failure to do this may result in another winner being picked. Leaving your details gives permission for them to be passed on to Octopus Books should you be a winner in this giveaway.
Prizes are offered and provided by Octopus Books and Tin and Thyme accepts no responsibility for the acts or defaults of said third party. Tin and Thyme reserves the right to cancel or amend the giveaway and these terms and conditions without notice.
Closing date is Thursday 16 July 2020
Healthy Indian Thanks to Octopus Books for the copy of Chetna’s Healthy Indian. They did not expect me to write a positive review and all opinions are, as always, my own. This post contains affiliate links to Amazon*. Links are marked with an *. If you buy through a link it won’t cost you any more, but I’ll get a small commission. Thanks to my readers for supporting the brands and organisations that help to keep Tin and Thyme blithe and blogging.
Mushroom Curry + Chetna’s Healthy Indian Giveaway If you love a good curry, but keep making the same ones time and time again, it might be time to try something different.
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keventeragro · 5 months ago
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Mix Veg Paratha with Veg Raita | Monsoon Recipes | Keventer
Keventer Mixed Veg Paratha and vegetable raita are a combination that leaves you wanting more this season! Know more here
https://www.keventer.com/media/recipes/monsoon-recipe/mix-veg-paratha-with-veg-raita/
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thegutlessfoodie · 5 years ago
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That Last Cooked Full Meal In Albstadt - Done This is a Latergram I was in "Clean The Refrigerator" mode. We needed to leave our apartment exactly as it was given to us & I had frozen prawns, frozen peas & some cauliflower leftover from those meals I cooked for @beingbengt's colleagues. I also had some lovely home grown chillies that another colleague gave us! So I made this meal & packed some to give that chilli giving colleague Clockwise: 1. Those Peppery Prawns I marinated the defrosted prawns with some white vinegar, salt, turmeric powder & crushed curry leaves I tempered oil with mustard seeds, green chillies, curry leaves, lots of garlic & onions. I added tomatoes & once nice & pulpy, I added a store bought foofoo pepper spice mix (Brand : Aachi), fresh coriander, tamarind pulp & simmered till done. I added in the washed & drained prawns at the end & cooked till done 2. That Mixed Veg I tempered ghee with whole garam masala (black cardamom, cinnamon, cloves, bayleaves) cumin seeds, asafoetida, garlic & onions. Once nicely cooked I added in potatoes, cauliflower & sauteed for a few minutes. I added peas, tomatoes, turmeric powder, coriander powder, red chilli powder, dried fenugreek leaves/kasturi methi, fresh coriander & covered & cooked till done I served with fresh steamed rice & store bought frozen laccha parathas We're going to miss our cozy home in Albstadt but we are also happy to be home in Pune. Until our next adventure🥰 (at Ebingen) https://www.instagram.com/p/B4ukKkogIWx/?igshid=mif9s8hbme9l
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kambohfoodsecrets · 5 years ago
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shikhavi · 5 years ago
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Matar paneer recipe | How to make restaurant style matar paneer recipe
Matar paneer is a delicious cury made of paneer cubes and fresh peas cooked in a rich, spicy and tangy gravy. Matar paneer is one of my favorite North Indian dishes.
Matar paneer is a popular dish ordered in Indian restaurants and is also a favorite on special occasions and parties. The dish has its origin in north Indian state of Punjab and is popular more in north, although now it has gained a much wider footprint.
What is paneer?
Paneer is a type of fresh, soft cottage cheese native to the Indian subcontinent. Paneer recipes are an integral part of Indian cooking. Paneer is a versatile dairy product and is used in an assortment of Indian curries, snacks and sweets.
Healthy & delicious
Matar paneer curry is rich in proteins. While peas are packed with proteins and are low in carbohydrates, the other dominant ingredient paneer which is made from whole milk is rich in proteins and calcium.
The near perfect combination of mild sweetness of fresh Peas, coupled with paneer cubes along with tanginess of tomatoes in a spicy and creamy gravy makes this dish thoroughly delectable.
Serving suggestions
Matar paneer forms part of Indian main course meal and goes very well with most Indian breads like phulkas, naan, tandoori roti, paratha, poori etc. as well as with rice varieties like veg pulao, jeera rice or even plain rice.
Many times matar paneer is made a few hours prior to actual serving of the dish. This is to allow Paneer to soak curry which makes it more delectable.
So follow the steps given below to make this delicious and mouth watering recipe of matar paneer.
Ingredients to make matar paneer
Vegetable oil for shallow frying
500gms paneer
2 tbsp vegetable oil
250gms onion finely chopped
2” ginger roughly chopped
2 cloves garlic roughly chopped
1 heaped tsp cumin seeds
1 heaped tsp coriander seeds
1 tsp turmeric
1 tsp mild chilli powder
400gms tomatoes blended to a puree
Pinch of sugar
Salt to taste
200mls water
200gms frozen/fresh green peas
½ tsp garam masala powder
Handful of coriander for garnish
Method to make matar paneer
1.Grind the cumin seeds and coriander seeds to a powder in a spice grinder or pestle and mortar. Set aside.
2.Blend the ginger and garlic with a splash of water to a smooth paste and set aside.
3.Dab any excess moisture from the paneer on kitchen paper and cut into bite size cubes.
4.Heat vegetable oil for shallow frying in a pan over a medium heat.
5.Add the paneer cubes in batches and fry. Make sure they get an even colour and go a light brown (this should take around 2-3 minutes).
6.Drain over kitchen paper and add to a bowl of warm water. Let it soak while you make the gravy.
7.Heat oil in a heavy bottom sauce pan over a medium heat.
8.Add the onions and fry for 12-14 minutes. Stir well as they begin to change colour turn the heat low and add the ginger and garlic paste. Fry well for 2 minutes stirring continuously.
9.Add the cumin, coriander powder along with the turmeric and chilli powder. Fry for a minute and add a splash of water making sure it doesn’t stick to the bottom of the pan and continue cooking the raw flavour of the spices for a further minute.
10.Add the blended tomatoes simmer the curry over a low heat for 8-10 minutes with lid on. Stir a couple of times through the cooking process.
11.Add 200mls water along with the sugar and salt. Continue to simmer for 5 minutes with the lid on.
12.Add frozen/fresh green peas along with the garam masala.
13. Drain the water from the paneer and add the cubes to the curry. Stir well making sure to coat all the pieces with the sauce.
14.Simmer for 2 minutes and turn the heat off. Garnish with coriander and serve with paratha or pulao and raita.
We'd love to know your thoughts about this dish! Please leave a comment or share a picture with the hashtag #shikha'kitchen
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haldiraminternational · 5 years ago
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Make your breakfast healthy & delicious with Haldiram Frozen foods
Breakfast is often considered as the most important meal of the day, but sometimes it’s hard to fit a healthy breakfast into a rushed morning.
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With different reports showing the importance of consuming a healthy and delicious breakfast, it is quite surprising that so many people are still skipping the meal. According to the market research company, NPD Group, approximately 13% of females and 18% of males between the ages of 35 and 54 skip breakfast.
Benefits of eating breakfast are:
Having breakfast helps to refuel and increase energy levels.
Refuelling body with breakfast can help boost the performance at work or school.
Eating breakfast will help to lower body weight and a lower risk of overweight and obesity.
Various studies have shown that those who consume breakfast regularly tend to have higher intakes of minerals and vitamins in comparison to those who skip breakfast.
In these busy lives, it is quite challenging to prepare a whole meal, especially in the morning. Various leading brands have now come up with the concept of frozen foods to help people deal with the situation. Although all types of frozen foods is not healthy, various food brands like Haldiram has made there frozen food range quite healthy. This is due to the high demand for ready to eat food. Some of the Haldiram’s products that you can eat for breakfast are:
Haldiram’s Home Style Paratha
Gobhi Paratha
Muli Paratha
Onion Paratha
Paneer Onion Paratha
Multigrain Home Style Paratha
Gujarati Khaman Dhokla
Sandwich Dhokla
Mysore Masala Dosa
Dakshin Express Vegetable Uttapam
Dakshin Express Masala Idli
Veg Shami Kebab
Hara Bhara Kebab
Dahi Kebab
You can also have breakfast from their Jhatpat Bites Range such as Vegetable Cutlets, Vegetable Nuggets, and Burger Patties and Mom’s Special Range which has Lauki Chana Dal, Kaali Dal, Gatta Curry, Panchmel Dal, among many others. You can also have their Chutney Range to complement the dish. They have different types of chutney, such as Pudhina Chutney, Khatti Meethi Chutney, and Coconut Chutney.
Haldiram’s pay the utmost attention for selecting the finest raw material. Their products are BRC ‘A’ Certified and are regularly audited under the guidelines provided by BRC by their professional quality team.
We all want to be sure that the products we buy are of unparalleled quality. Haldiram is one of those brands whose focus is on delivering goods with the highest degree of excellence to the consumer while being committed to using resources responsibly.
And Always Remember “Take care of your body. It’s the only place you have to live.” — Jim Rohn
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formeryelpers · 5 years ago
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Punjab Indian Market & Cuisine, 618 W Las Tunas Dr, San Gabriel, CA 91776
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Punjab Market moved from their old location in Alhambra to an intersection that I drive by all the time. I shop and dine at Namaste Spiceland in Pasadena. Punjab Market is considerably smaller but it appears to have most of what someone shopping at an Indian store would want – fresh produce, frozen foods, spices, tea, snacks, etc. They also have a case of Indian sweets. The interior looks newly renovated.
The deli/prepared foods area has ample seating. Since it’s a Punjabi market that appears to be Sikh owned, the menu is focused on the foods of Northern India (Namaste has a Southern India all vegetarian menu). The buffet section is smaller but you can order a wide variety of items, including appetizers, vegetable dishes, chicken dishes, lamb dishes, tandoori, breads (naan, roti, paratha), rice, drinks, and desserts. The lunch combos start at $6.99. Dinner combos start at $8.99.
* Lunch combo 2 ($7.49): choice of chicken dish, choice of veg curry, plain naan, basmati rice, raita or kheer. The basmati rice was plain. The chicken tikka masala only had three cubes of boneless chicken, but that’s not unusual. The rich tomato cream sauce had a lovely depth of flavor from the combination of spices. The chicken wasn’t dry. The mixed veg featured cauliflower, peas and carrots cooked till soft – typical for Indian veggies. The naan was big, thin, chewy and a little puffy. They have a tandoor oven, I think.
* Chai ($1) – lovely flavor but way too sweet. It would be better if they didn’t sweeten it and allowed patrons to sweeten to taste.
I’m sure that I’ll be back to try the lamb dishes.
4 out of 5 stars
By Lolia S.
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abhi16 · 3 years ago
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Ready to Eat & Instant Food Sales and Marketing Agency in Mumbai
We are a readymade and instant food sales and marketing agency in Mumbai, and do sales pitching of your products for distribution to our interested sellers and give them appropriate marketing support to create demand. We are a one stop B2BMarketing and B2B distribution solution all over India. Our up to date marketing and branding strategies are top notch and cater to the present market and customer choices. Want our trusted services and offers to boost your ready to eat & instant food sales, then continue reading about us.
About Mumbai
Mumbai is the financial, commercial, and the entertainment capital of India. It is also one of the world's top ten centres of commerce in terms of global financial flow,generating 6.16% of India's GDP,and accounting for 25% of industrial output, 70% of maritime trade in India.
The city houses important financial institutions and the corporate headquarters of numerous Indian companies and multinational corporations. It is also home to some of India's premier scientific and nuclear institutes.Mumbai is also home to the world famous Bollywood industry and Marathi cinema industries. Mumbai's business opportunities attract migrants from all over India.
Mumbai is basically a conglomeration of small islands connected by bridges to the mainland. Sometimes it can be overcrowded, chaotic and stifling but it can also be overwhelming and endlessly fascinating.
You will find an amalgamation of cultures in Mumbai. The streets are always filled and on the sides of every street you will find a myriad of temples, mosques, colonial era buildings and old bazaars.You can also take a dive at the beaches, but people generally don’t prefer that as it is polluted. Instead the breathtaking view of Marine Drive will mesmerize you.
Mumbai Real Estate market
Capital values remained almost constant in many places apart from South Central Mumbai where values declined marginally by 2%. The total value of all homes in the US is $33.6 trillion. An analysis by Zillow, a real estate database company, estimated that housing value in the US is 160 percent of the country’s GDP. The value of homes in New York alone is equal to the GDP of India.
Residential capital values in the city are expected to face downward pressure due to subdued transaction activity and increase in launches during the last quarter of the year. The annual property tax collection by the municipal corporation is Rs 5,000 crore.
Whichever value one adopts, it is clear that the stakes in Mumbai real estate are very high. At a valuation of $800 billion, it is equivalent to 43 percent of India’s total stock market value and 29 percent of GDP.
How To Reach
By air- Chhatrapati Shivaji International Airport is the primary international airport serving the Mumbai Metropolitan Area.There is also an old airport Santacruz Airport, which is about 4.5 kms from the international airport. Buses and cabs are easily available from the airport to reach desired destinations.
By rail- Mumbai is very well connected to the rest of India by trains. The Chhatrapati Shivaji Terminus is the most popular station in Mumbai. Trains to Mumbai are available from all major railway stations in India. Some important Mumbai trains to note are the Mumbai Rajdhani, Mumbai Duronto, Konkan Kanya Express.
By Road- Mumbai is well-connected with national highways and expressways . Mumbai visit by bus is the most economical for individual tourists. Government, as well as private buses, operate daily services to this route. Mumbai bus stand is situated at the centre of the city. Travelling to Mumbai by car is the common choice made by travellers. One can easily opt for Mumbai car rental for this trip. So Mumbai travel by cab is one of the efficient ways to explore the city. 
The major shopping places in Mumbai are Zaveri Bazaar, Colaba Causeway Market, Crawford Market, Mangaldas Market, Lokhandwala Market. You can buy street jewellery from Zaveri Bazaar, fashionable clothes and books from Colaba Market, from Crawford Market you can buy fresh fruits and vegetables, itar (perfumes), cosmetics, and gifts. Other important markets are Mangaldas market, mulji jetha market, CP Tank, Book Street and Sassoon Docks Fish Market and Dadar Flower Market.
India's ready-to-eat food market stood at $ 261 million in 2017 and is projected to grow at a CAGR of over 16% during 2018-2023 to reach $ 647 million by 2023.
The rapid urbanization, increasing disposable income of the middle-class population, changing taste preferences of Indian consumers and the influx of western culture is attributing to the growth of the market for these products. Further, the increasing demand for easy food, rise in quality and high nutritional value in these foods is further aiding growth of India ready-to-eat food market. Demand for instant food products is recording high growth in metro cities where a lot of working people don't get enough time to cook proper meals. Moreover, longer shelf life and easy availability of ready-to-eat food products in every convenient store is further pushing their demand across the country.
The ready-to-eat and convenience food market has literally exploded over the past 3-4 months. Major players in the ready-to-eat space expect revenues to double year-on-year if this growth trajectory continues. "We see this market doubling by December next year. The first two weeks were all about essentials. Following that we have seen growth rates for this category at about 100 percent in kirana stores," said Sachid Madan, CEO, F&V and Frozen Foods at ITC, who expanded their offerings in the frozen foods space to over 102 cities in India.
MTR Foods has also seen a stellar growth rate over the last few months and expects growth to be in the range of 15-18 percent going forward. "We needed to ensure that capacity had to be ramped up. We have seen a growth of 200% in e-commerce and it is now 5% of our business," said Sanjay Sharma, CEO, MTR Foods. A huge demand has been seen in the frozen parathas, idli batter and the packaged mithai categories. ID Fresh Food, which makes idli & dosa batter, malabar parotas and filter coffee, expects business to double month-on-month, going forward.
Ready to Eat & Instant Food Product Ranges
The most popular ready-to-eat items include preparations of paneer, chana masala, rajma masala, pav bhaji, dosa, noodles, frozen paratha chapatti, pasta macaroni, instant soup, frozen sweets, instant food mix batter, vermicelli etc. Rise in the demand for ready-to-eat food products has created the interest among many companies to enter this space which is likely to contribute to the growth of the market in the coming years.  Now various companies like big basket and grocers with their well-equipped delivery chain system deliver the food product online at our doorstep. Furthermore, innovation in product packaging and delivery provided by various companies like BigBasket and Grofers, sustainable packaging, preference of single serving frozen products, aggressive marketing & promotional strategies have steered the growth in the market. 
Marketing and increasing sales of your product is our responsibility. Our extensive team of highly trained individuals will take care of the marketing, logistics and sales of your company, only the manufacturing is to be dealt by you. We make your product available  both online and offline along with producing sales locally so that your brand awareness increases. Our impact ful and trusted marketing plan for instant food is specially designed to lift your sales volume. Our delivery system is well coordinated and connected which makes sure that there is no shortage of products in the market and nothing goes to waste as well. So what are you waiting for! Take the decision of connecting and collaborating with us, it will surely make a huge increment in your sales volume and increase your brand awareness.
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Dal Makhani(2097)
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Paneer Tikka(1417)
Vegetable Soup(1748)
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Chinese Noodle(2097)
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Contemporize brand engagement- The type of snacks consumers purchase often depends on their age and lifestyle preferences, for example millennials tend to consume assorted snacks throughout the day whereas older people consume very less frequently and tend to have a certain specific choice.
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Know about your inventory- Customers are loyal to your best selling products, so be aware of the top products’ inventory levels.
Watch upcoming trends- It is important to keep a watchful eye on upcoming trends for continued growth in the industry. Trends in the snack category show which ingredients must be premimtized at what time.
We help our clients solve their Sales, Marketing and Distribution issues and boost their ready-to-eat and instant food sales.
We offer Sales and Marketing services to help instant food dealers on how to improve sales. Not only that, we also work with other small businesses and are dedicated to solving their issues. Complete Marketing plan for ready-to-eat and instant food is prepared to help sort out your doubts and issues. The quality of the products is well taken care of, following the latest international market standards. Everything from creating standards of excellence to training your people to work in more effective ways, introducing ground-breaking strategies, assessing how you’re doing, and helping you perform even better in future.
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Branding and marketing are the two important pillars when it comes to business strategy and improving your sales. However, there is a vast difference between branding and marketing, as well as the actions for success for each. Branding relates to creating a company’s name, logo, and design that easily describe belonging to the company. It helps to identify the product and differentiate it from other products and services.
Brand Improves Recognition
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Brand Increases The Business Value
Brand Attracts New Customers
Marketing gets the word out about your business. It allows you to connect with potential customers and inform them of all the services you offer. Proper marketing and branding combined can boost your sales at an astounding pace and help you build a consistent client-base.
 Marketing Informs The Consumer
Marketing Sustains The Company Existence
Marketing Engages More Customers and Sells More Products
Not doing sales planning is like running your business on a wing and praying and hoping that the dart you threw blindfolded will hit the bullseye.There might be a chance you will get lucky and hit the bull’s eye but there is also a  chance you’ll poke someone’s eye out.
Planning Helps To Overcome The Unforeseen Risks
Planning Minimizes Your Risk
Planning sets Achievable Goals And Milestones
Our main tasks to cater to improving your sales, therefore involve Distribution Network Set-Up, Find Channel Partners, Appointing Distributors and Dealers and Find Sales Agents.
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foodtravelandmakeup-blog · 8 years ago
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Hi All,
I had read about loads of eating joints in Bangalore but this was referred by a friend and trust me it was an absolute delight to the taste buds. It has wide variety of Desi and Videshi food from chaats to paanipuri, from kolkata rolls  to lucknowi biryani, from nachos to prafait,from tacos to tikka, from burgers to kebabs, from icecreams to frozen yogurt, from paratha to pancake, from dosa to pizza and the list goes on and on.Its serves both veg and non veg food.
I loved overall concept of the place be it the ambiance,food or its amphitheater.
Concept of the payment is wonderful, every visitor is handed over a eat street smart card and where ever you purchase a food item you have to swipe this card and you have to make a final payment at the exit.
For all the food we ate , total bill was 1700 approx for 4 people.
    Mattar paratha and Onion paratha
Nachos
Paneer Tacos
Tokri Chat
Veg Spring Rolls
Frozen Mango Yogurt
Vanilla and Fruits Prafait
Dry Fruit Shake,Spiced Buttermilk, Strawberry smoothie, Cold Coffee and Chikoo Milkshake
Eat Street Smart Card
Friends For Life and Our Partners In Crime
I have not included the pics of Paneer Biryani, Dahi Papdi Chat and Paani Puri as we got too engrossed in the food:-p. We really enjoyed oourselves. A must visit place for foodies! Do try and let us know your experience.
XOXO
Sonali
Review: Eat Street Kormangala-Food Paradise Hi All, I had read about loads of eating joints in Bangalore but this was referred by a friend and trust me it was an absolute delight to the taste buds.
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goindikitchen · 8 years ago
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Evening all, so do I have a treat in store for you. This is an absolute cracker! It is also really easy as I have incorporated a little cheat. Never the less there is no compromise when it comes to taste, this will blow your mind!
A traditional street food which you will find on every street corner in Kolkata, I make it my ultimate ritual once I land in the city to hit my favourite kathi roll vendor. A humble establishment situated on the corner of Park Street, Kolkata; Golden Spoon is the focal point when seeking my holy grail in kathi Rolls. My order, chicken egg roll, the price (last time I checked) 54 Rupees….Delightfulness at its pinnacle.
This eggy, crispy, spicy wrap of loveliness is an ensemble of paratha flash fried in dalda with a fried egg until crispy. Slapped on the side and doused in masala spiced chicken, salt, pepper, chilli sauce, onions and lime juice; it gets all wrapped up in a grease proof paper and served steaming hot! And it is amazing! So here my homage to the humble Kathi Roll. You Beauty!
Cheat: Visit the freezer department of your local Asian Supermarket and purchase a packet of frozen, plain paratha’s.
Ingredients   – Serves 4 (4 x Rolls):
Cooking Time…around 30mins.
3 x Chicken Breasts
2 x Limes
1 x  Red onion thinly slices
4 x Eggs
4 x Frozen paratha’s
Hot Chili Sauce ( I use Sriracha Hot Chili Sauce – Available in Sainsbury’s)
2 x tbsp. Chat Masala mix
1 x tbsp. veg oil per roll
1 tsp. Garam masala
1/2 tsp. Chilli powder
1 x tbsp. ginger paste
1 x tbsp. garlic paste
salt and pepper
Method:
Step 1:
Take you chicken and slice into small pieces around 1 -2  cm. Place in a bowl and add the ginger and garlic pastes and all the spices. Leave to marinade for 15 minutes.
Step 2:
Take the marinated chicken and flash fry in a little oil in a hot pan for 6 – 10 minutes then place to one side for later.
Step 3:
Add 1 tbsp. of oil to a hot pan. Take your frozen paratha (still frozen not defrosted) and place in the pan and allow to cook and crisp up on one side. Once golden, flip like a pancake and cook for a further couple of minutes. Meanwhile, crack an egg onto the upside facing paratha and break the yoke allow to cook for 20 seconds. Then pick up the paratha, allowing the eggy mixture to sizzle in the pan and then place the flipped paratha over the top of the egg, a bit like “French toast”. Continue cooking until the egg is cooked and the paratha crispy.
Step 4:
Once cooked, place on the side, add a handful of sliced red onion, followed by a handful of spiced chicken. Sprinkle with salt and pepper and a swig of chilli sauce then finally; squeeze a wedge of lime over the top and wrap! Done!
Enjoy and please do let me know how it goes, you Guys really need to try this. It amazing! (Have I said this already?) Anyway give it a go!
Until next time……….:)
          Streetfood Alert! The Infamous Kathi Roll!!: Evening all, so do I have a treat in store for you. This is an absolute cracker!
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