#franchise marketing agency

[franchisemarketingagency]

5 Proven Strategies for Marketing a Franchise Business 

Owning a franchise business can be incredibly rewarding. Not only do you get to run your own successful business, but you also get the support and resources that come with franchising. But how do you make sure that your franchise stands out from the competition? The key is marketing. Here are five proven strategies for successfully marketing your franchise. 

1. Focus on Local SEO Strategies – One of the most important aspects of any successful digital marketing strategy is local SEO. The goal of local SEO is to boost your visibility in local search results, which will draw more people to your brick-and-mortar shop or website. To achieve this, make sure to create relevant content that includes location-based keywords, as well as optimize your website for voice search and mobile devices. You should also take advantage of local listing sites like Yelp, Google My Business, and Bing Places for Business. 

2. Leverage Social Media Platforms – Social media is an incredibly powerful tool when it comes to marketing a business, and this applies to franchises as well. Create a presence on all major social media platforms such as Facebook, Instagram, Twitter, LinkedIn, etc., and use them to engage directly with customers and build brand loyalty over time. Post regularly and provide valuable content that resonates with your target audience—this could include anything from product launches and discounts to tips related to using your services or products effectively.  

3. Make Use of Influencer Marketing – Utilizing influencers can help you reach a larger audience than traditional advertising methods can provide you with in less time. When creating partnerships with influencers, make sure that their interests align with yours so that their message remains genuine for their followers—this will lead to better engagement levels overall. Additionally, focus on micro-influencers who have smaller but more engaged audiences; they’re typically more cost-effective than larger influencers too! 

4. Utilize Paid Advertising – Paid advertising is another great way to reach potential customers quickly and efficiently while tracking results in real time so you can adjust as needed along the way. Whether it’s through PPC (pay-per-click) ads on Google or other search engines or through targeted ads on social media platforms like Facebook and Instagram, there are many ways in which paid advertising can help boost your visibility online quickly yet cost-effectively. 

5 . Consider Traditional Advertising Methods – Don’t forget about traditional advertising methods such as radio ads or print materials like flyers or brochures either! Although these methods may not be as cost-effective as digital methods, they still have their place in today’s market depending on where your target audience spends its time (e.g., if they primarily listen to the radio).  

Conclusion: As a franchise owner it’s important to understand what strategies will work best for effectively marketing your business both online and offline so that you stand out from the crowd among other franchises within the same industry—these five strategies outlined here are just some of many options available! With careful research into different channels available (and budget permitting), any one or combination of these strategies can help increase customer awareness about your franchise marketing agency business leading up more leads which could eventually result in increased sales down the line!

[themarketingagencyfranchise]

Comprehensive Franchise Marketing Agency Solutions to Elevate Your Business

Discover top-tier franchise marketing agency services with The Marketing Agency Franchise. Located in Cardiff, our expert team offers comprehensive marketing strategies, brand development and management, and digital marketing and SEO solutions. Trust us to elevate your franchise business with our tailored marketing approaches. To know more, visit our website.

[webstrategyplus11-blog]

Reputation Management for Franchise Owners: Building Trust and Credibility

In today’s digital age, reputation management plays a crucial role in the success of any business, and franchise owners are no exception. A strong reputation not only helps build trust and credibility among customers but also sets the foundation for long-term success.

In this article, we will explore the importance of reputation management for franchise owners and provide valuable insights on how to effectively build and manage your franchise’s reputation.

Understanding the Importance of Reputation Management

Why is reputation management important for franchise owners?

As a franchise owner, your brand’s reputation directly impacts the perception of your business and influences customers’ decisions. A positive reputation can attract new customers and differentiate your franchise from competitors. Conversely, a negative reputation can deter potential customers and harm your business. Effective reputation management allows you to take control of your brand’s narrative and shape the way your franchise is perceived.

How does reputation management impact the success of a franchise business?

A strong reputation is a valuable asset that can drive the success of your franchise. A positive reputation builds credibility and increases the likelihood of repeat business and referrals. It also allows your franchise to stand out among others. Reputation management ensures that your franchise is accurately represented, maintains a positive online presence, and effectively addresses any negative feedback or issues that may arise.

Elements of a Strong Reputation Management Strategy

Monitoring and Tracking Online Reputation

An essential element of reputation management is monitoring and tracking your franchise’s online reputation. This involves keeping a close eye on customer reviews and social media mentions. By staying informed, you can promptly address any issues and respond to feedback.

Addressing and Managing Negative Reviews

Negative reviews and feedback are inevitable, but how you handle them can make a significant difference. Responding promptly and professionally to negative feedback shows that you care about your customers’ concerns and are committed to finding a resolution. By addressing negative reviews publicly and offering solutions or apologies, you can demonstrate your dedication to customer satisfaction and potentially turn a negative experience into a positive one.

Building a Positive Online Reputation

Proactive Reputation Building Strategies

In order to build a positive online reputation, it is important for franchise owners to have a strategy to position their franchise in a positive light. This strategy should align with the franchiser’s customer service philosophy, including the delivery of exceptional customer service. Happy customers will be strong advocates and leave positive reviews for targeted customers to consider,

Leveraging Customer Testimonials

When leveraging customer testimonials, authenticity is key. Use real customer quotes and stories that highlight the unique aspects of your franchise. Include specific details about how your franchise has positively impacted customers’ lives or businesses. These testimonials serve as powerful endorsements that can sway potential customers in favor of choosing your franchise.

Take Control of Your Franchise’s Reputation

Effective reputation management is vital for franchise owners to build trust, credibility, and a positive brand image. By implementing the strategies you can shape your franchise’s reputation and influence potential customers’ perception.

At Web Strategy Plus, we specialize in reputation management for franchise owners. Our team of experts can guide you through the process, helping you develop a robust reputation management strategy tailored to your franchise’s unique needs. Contact us today to schedule a consultation and learn how our expertise can support your franchise’s success.

Take control of your franchise’s reputation today and ensure a positive and lasting impression on your target audience.

[jayballoon]

I just finished the Layton's Mystery Detective Agency anime and, I gotta say, it's incredibly superior compared to what the game did wtf. Almost every character in the main cast is more polished (to an extent ofc, it was a kiddy anime) and even most of the cases that were adapted from the game were funnier and more interesting.

Everyone was splendid, loved Kat's cheerfulness and determination. And at least they told us a lot more about her relationship with Hershel and her desire to reunite with him, unlike the game 💀

Sad that the PL community is more game-focused. Cus YouTube is plagued of videos of people ranting about how shitty LMJ was (and pretending that it's an impopular take) while nobody ever gives love to the anime interpretation of Lady Layton.

[first-digi-add]

Can Digital Marketing Strategies Help Your Franchise Grow?

Understand how to apply Digital Marketing methods to help your franchise grow. Everything you need to know about SEO Services and engage your target audience to boost brand awareness for small businesses is included in this guide.

[the-physicality]

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[digitalproductsautomation]

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The all-in-one software for creating effective sales funnels - including conversion elements and many innovative tools such as:

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[marketing-agency12]

Unlocking Franchise Success: Quadrilite - Your Ultimate Digital Marketing Ally

With the rise of e-commerce and digital platforms, franchise businesses need to adapt and thrive in the digital space. This is where Quadrilite, a leading Digital Marketing Agency for Franchise, comes into play. In this article, we will explore how Quadrilite at www.quadrilite.com can elevate your franchise business through tailored Digital Marketing Services.

Understanding the Need for Digital Marketing in Franchising:

In the ever-evolving world of business, staying ahead of the competition is vital for the success of any franchise. Digital marketing has become the cornerstone for achieving this edge. Franchise businesses can no longer solely rely on traditional marketing methods; a robust online presence is a necessity.

Quadrilite: Your Strategic Partner in Digital Marketing:

1. Comprehensive Digital Marketing Services:

Quadrilite specialises in providing end-to-end Digital Marketing Services for Franchise businesses. Whether you are a budding franchise or an established brand, their services are designed to meet your unique needs.

2. Tailored Strategies for Franchise Success:

       Recognizing that each franchise is unique, Quadrilite crafts personalised digital marketing strategies. Their team of experts analyses your brand, target audience, and market trends to create a roadmap for success.

3. SEO Optimization for Franchise Visibility:

      Quadrilite understands the importance of search engine visibility. Through advanced Search Engine Optimization (SEO) techniques, they ensure that your franchise ranks high on search engine results, driving organic traffic to your business.

4. Strategic Social Media Marketing:

       Social media is a powerful tool in today's digital age. Quadrilite leverages the reach of platforms like Facebook, Instagram, and Twitter to engage your audience, build brand awareness, and drive conversions.

5. Targeted Paid Advertising:

       Quadrilite employs targeted paid advertising campaigns to reach potential customers efficiently. Their expertise in pay-per-click (PPC) advertising ensures that your budget is optimised for maximum returns.

6. Content Marketing Excellence:

          Content is king, and Quadrilite understands this well. Their content marketing strategies, including blog posts, articles, and multimedia content, position your franchise as an industry authority, attracting and retaining customers.

7.Analytics and Reporting:

       Quadrilite believes in data-driven decision-making. They provide comprehensive analytics and reporting, allowing you to track the performance of your digital marketing campaigns and make informed adjustments for continuous improvement.

Quadrilite, with its expertise and tailored approach, emerges as the ultimate ally for franchise businesses aspiring to thrive in the digital landscape. Visit www.quadrilite.com today and unlock the potential of your franchise through cutting-edge digital marketing strategies. Elevate your brand, reach new heights, and stay ahead with Quadrilite!

[sparktantfranchise]

Few Benefits of Hiring a Franchise Marketing Company

If you want to grow your franchise, you need a company specializing in marketing services for franchises. Franchise development marketing companies help franchise businesses to reach their target audience. They help achieve growth through effective marketing strategies, branding, and advertising. With their expertise in franchise marketing, these agencies can help franchises attract new franchisees, increase brand recognition, and drive franchise sales.

Hiring a franchise marketing company can offer a number of benefits for franchise businesses. This article will explore the key benefits of hiring a franchise marketing company.

Expertise: A franchise marketing company has specialized knowledge and experience in developing marketing strategies tailored to franchise systems. They understand the unique challenges and opportunities of the franchise model and can help you create a marketing plan that effectively promotes your brand and drives franchise sales.

Increased Brand Awareness: A franchise marketing company can help franchise businesses increase brand awareness by developing and executing targeted marketing campaigns. This can include traditional advertising methods such as print, radio, and television. They also use digital marketing tactics such as search engine optimization, social media advertising, and email marketing.

Attraction of New Franchisees: Franchise marketing companies can help franchise businesses attract new franchisees through targeted marketing and lead generation campaigns. They can also assist with franchise sales and recruitment efforts. This is done by providing information on the franchise opportunity and presenting it in a compelling and attractive manner.

Improved Marketing Strategies: Franchise marketing companies have the expertise to develop and execute effective marketing strategies. These are tailored to the specific needs of franchise businesses. They stay current on the latest marketing trends and technologies and can provide valuable insights and recommendations. This is how they help franchise businesses achieve their marketing goals.

Increased Reach: A franchise marketing company can help you reach a larger audience through targeted marketing campaigns and technology, such as social media and digital advertising.

Cost Savings: Hiring a franchise marketing company can save you time and money by allowing you to focus on other aspects of your business while they handle your marketing efforts. They can also help you maximize your marketing budget by developing cost-effective strategies and utilizing technology to reach a wider audience.

Measurable Results: A franchise development marketing company can help you track and measure the success of your marketing efforts, allowing you to adjust your strategies as needed to improve your results. This can help you make informed decisions about your marketing budget and help you continually improve your results over time.

Competitive Advantage: With the help of a franchise marketing company, you can stay ahead of the competition by developing innovative marketing strategies and keeping up with the latest trends and technologies.

By leveraging the expertise and resources of a franchise development marketing agency, franchise businesses can focus on delivering quality products and services. They can leave the rest to marketing experts.

[physalian]

Take A Risk and Don’t Write a Chosen One

This trope stands the test of time for some very good reasons: Audience wish-fulfillment as they live vicariously through the hero, automatic plot-induced agency for your protagonist, and automatic legitimate reasons for your protagonist to join the whirlwind adventure of the day.

I like chosen ones. We all have our favorite famous chosen ones and I’m not here to say the concept of a chosen one is bad at all.

However.

Those “automatic” windfalls that come pre-packaged with the trope can lead to the author taking shortcuts, or not thinking they have to put in more effort to write a compelling character, because they’re the “chosen one,” what more do you need?

Not writing your protagonist as commanded by the powers that be to participate in the plot forces you to get creative with why they’re here, what they want, and how they entrench themselves in the story. And most importantly, if the gods haven’t chosen them to act, they must now choose themselves to act.

—

I have never read Harry Potter and after its author-who-shan’t-be-named flushed her reputation down the toilet, I never will. I’ve seen the movies, they’re ok. I have no nostalgia-driven love for this franchise, and most of that comes from watching Harry be an incredibly boring protagonist.

Book readers correct me, but Harry is the poster child of “only exists so the audience can live vicariously” with generic heroic traits and nonexistent or at least unimportant side quirks and distinguishing hobbies, interests, or personality tics. He’s “brave” and “courageous” and “determined”... as most child protagonists of children’s books should be. He has zero flaws that come back to bite him in the ass. He acts the way he’s supposed to, not the way he should want to, as an independent being.

He’s the least interesting character in this entire cast, and I can’t stand Movie Ron. Ron, Hermione, Neville, or Draco would have made much more compelling protagonists and so much of this relies on the “Harry is important because the plot demands it” crutch.

Why is he the chosen one? Because his birthday happened at the right time of year? What is the story trying to say about the dichotomy between him and Voldemort? What about his personality, his wizard-societal stances on the many faux pas in this series, or the choices he makes, that makes him the chosen one? Why should I care?

You know who’s a great chosen one? Percy Jackson. Why? Because he understands the screwed up world he lives in on page 1. Being a demigod isn’t everything he ever dreamed and despite what Disney + wants you to believe, he’s got a crap bio dad who’s as disappointing in book one as Percy expects him to be.

He’s not even the chosen one by the end of the original series, and what a fantastic twist that was.

An infamously self-chosen protagonist has her own iconic hero quote: "I volunteer as tribute". Katniss is a nobody. She's not the evil president's daughter, she's not the child of a famously martyred revolutionary, she's just a girl who refuses to bow down to the reaping, refuses to let her sister get slaughtered, and volunteers for a death match that historically sees anyone living to survive another year cowering in relief. Yeah, she has some convenient skills in her archery and survival knowledge, but those matter because her district is starving, she learned through necessity.

Every second of her story, Katniss is fighting for her right to exist, and she only becomes a "chosen one" dragged around by the powers that be when she becomes marketable to the grand scheming of the actual revolutionaries, when, before, she didn't care about politics, she just wanted to save her sister. She matters because she chose compassion in a world where survival demands only serving yourself.

—

It’s so, so easy to start planning your book and make your cool fantasy world and figure out how your protagonist fits into it. So easy to say “well they’re the long-lost princess and the only heir to the throne” or “this magic amulet from her great great aunt is the key to saving the world” or “she’s the villain’s secret love child and the only one who can stop him because blood magic” or “this vague prophecy picked this little desert slave boy to bring balance to the Force”.

None of these stories are at fault for writing chosen ones.

But push yourself to let go of that crutch and come up with other reasons for why your hero is the hero. Usually this character has been isekai'd into magical-fantasy-land or magical-hidden-fantasy-urban-underbelly and you can still write that character.

Refusing to make them the chosen one demands one thing first and foremost: How is this outsider going to fight for their place to exist here? What do they bring to the table with their hobbies or interests or unique skillset that happens to be mighty applicable and useful in this new world? What is it about their personality that draws these strangers in? What do they want from this new world, and what are they willing to do to get it?

This choice demands you give your hero agency (though whether you give into those demands is up to you).

More importantly: I think it gives your audience agency, as they still live vicariously through their hero. Sure, lots of kids have lost their parents and live in horrid conditions like a cupboard under the stairs, but none of us will ever be “chosen” by omniscient wizard prophets. Harry would have immediately been a more compelling protagonist to me if he’d stumbled upon magical shenaniganry and fought for his place as some forgotten nobody mudblood.

Harry would have shown us his courage, instead of the story insisting he has it, we promise, just don’t think too hard about it.

Stop giving me characters who accept their destiny because God said so. Give me characters who fight tooth and nail for a destiny they discover on their own and I’ll root for them to succeed even more than someone compelled by force. Not everyone can be a chosen one, but everyone *can* choose themselves and decide to act.

—

With that said, I have an announcement! I have a new book in the works bereft of a prophecy-ordained hero. It’s time I put all my sagely writing wisdom to the test in a shiny published paperback myself. If you’ve learned anything from my blog in your writing journey, please subscribe for updates on the upcoming novel!

[goaliekisses]

woof juicy news day for us pens fans. not only do we have sidney crosby’s Seduction of kyle dubas, now we have this article on Why Hextall Sucks (and how he pissed off even sidney crosby) + some angsty Geno details that i will only relish now that he’s still with us:

Early last summer, at his spacious home in Montreal, Kris Letang finally saw the document that secured his future in Pittsburgh.

No stranger to the multi-page, standard player contract, this one was particularly special. It was his fourth, and probably his last. It contained specific elements Letang and his agent required. One line read “six years.” Another read “$36.6 million.” The line that Letang really loved?: “full no-movement clause.”

Together, those words recommitted Letang and the Penguins, the only NHL franchise he had ever known. At 35, he would finish his career in Pittsburgh.

As word spread last July 7, Letang’s phone blew up. The flood of well-wishers included teammates past and present, various Penguins personnel he’d befriended over his previous 16 seasons, and family and friends. He took only a few calls. Among them: Sidney Crosby and Evgeni Malkin, his oldest and dearest teammates in Pittsburgh, who were thrilled for him.

Crosby, the Penguins captain and franchise icon, had made it clear to general manager Ron Hextall and president of hockey operations Brian Burke as far back as the 2021 offseason that he wanted the team to re-sign impending free agents Letang and Malkin so the three veterans and lifetime Penguins could take another shot at a Stanley Cup together.

Would Crosby pressure ownership to sign Malkin and Letang? “I’ve never wanted to be GM,” Crosby said. “I think they know how I feel.”

While the negotiations with Letang took longer and were more difficult than expected, Hextall’s discussions with Malkin had turned dark. Only days before the start of free agency last summer, Letang, Crosby and coach Mike Sullivan worked overtime trying to calm Malkin, who was stewing over lowball early contract offers, limited communication with Hextall and veiled public shots from Burke.

“How bad is it?” Letang asked Crosby about the state of Malkin’s emotions and the negotiations.

“Pretty bad,” Crosby said.

Hextall first irritated Malkin late in the 2021-22 season by offering a short-term contract extension to his agent, J.P. Barry. In the offseason that animosity built as weeks passed without a follow-up conversation from Hextall. On June 17, Hextall told Barry that the team’s offer was “take-it-or-leave-it,” and the next day Burke used those words to characterize the negotiations during multiple media interviews. Not surprisingly, Malkin, a sure Hall-of-Famer, went from annoyed to insulted.

For weeks leading up to and after Letang’s deal was finalized, Malkin stewed at home while Crosby, Letang and Sullivan checked in with him from afar. With no deal in sight, Malkin began speaking to his small inner circle as if his time with the Penguins was concluding.

Hextall fielded daily questions from Fenway Sports Group brass about why Malkin hadn’t yet been re-signed. Hextall was also taken aback by the barrage of calls and texts — from Penguins alternate governor Dave Beeston, from Crosby and Sullivan, from president of business operations Kevin Acklin — after reports surfaced that Malkin would test free agency. He told his agent he wanted to “show Hextall and Burke” by trying the open market.

Malkin had joked during the ’21-22 season that he was “a rich guy,” insisting he didn’t need to worry about money on his next contract. He was having a laugh, but was also somewhat serious. He had taken less than market value on two previous deals with the Penguins and expected that trend to continue on his final NHL contract.

He was about to turn 36. He wanted to play until he was 40. He sought a contract with a no-trade clause. But more than money, he needed the Penguins to show they really wanted him, something he felt was lacking, especially from Hextall. By July 11, 2022, Malkin was convinced he’d already practiced in Cranberry for the last time.

After tucking in their son, Nikita, Malkin and his wife, Anna, sat on their leather couch and looked at a summary sheet of Hextall’s latest offer: four seasons, $24.4 million total, a full no-movement clause.

Malkin was fine with what he read. The sticking point was his bruised feelings.

“They not think I good player,” Malkin wrote in a text message to Crosby.

“They not want me,” Malkin texted to Letang, who had stepped up efforts to console Malkin after signing his deal.

Malkin wanted to stay in Pittsburgh, but he no longer trusted either Hextall or Burke. Crosby and Sullivan intervened. Each spent hours on the phone with Malkin as July 11 became July 12. Careful not to tell him what to do, Crosby and Sullivan implored Malkin to “not worry about those guys” — Hextall and Burke — when making a final decision. Letang, too, jumped into the mix. Together, two-thirds of the Big Three and their coach brought up every special moment, funny story and great time they could remember to remind Malkin what they had built in Pittsburgh. Malkin paced from room to room at his condo in Fisher Island, finally beginning to feel wanted again.

As early morning shifted to late afternoon, Malkin had heard enough to make a decision. He called his agent, Barry, with instructions to re-engage with Hextall and take the offer. Upon calling, Barry was surprised to find a receptive Hextall.

After hanging up with Barry, Hextall bragged to his assistant GM, Chris Pryor, and a handful of staffers, that he “got him on my terms — that’s how you negotiate.” Malkin informed Crosby, Letang and Sullivan that he was staying. When talking to Crosby and Letang, Malkin sounded happy for the first time in a long time.

“We win next year,” Malkin told his friends. “Big year get back Cup.”

also these bits 🥺

After McGinn was put on waivers, he played a memorable final game with the Penguins, blocking shots and setting up Crosby for a dramatic tying goal in the third period. In the locker room afterward, his soon-to-be-former teammates named him player of the game, eliciting a massive roar from the group that could be heard through closed doors.

Hextall traded Teddy Blueger during the same trip. In the middle of a dinner with the players’ fathers, arranged by Crosby at Bern’s Steakhouse in Tampa, Blueger learned via social media that he had been dealt to Vegas. He and his dad abruptly left the restaurant. Crosby rushed to console his now former teammate and after a few minutes returned to the dinner. “That’s not how we do things in Pittsburgh,” he said. Crosby remained mostly quiet the rest of the night.

…Long after most of their teammates had left the locker room after the demoralizing 5-2 defeat, the Big Three remained.

Malkin was emotional, his voice rising as he spoke. He had been dreaming of his beloved parents, Natalia and Vladimir, returning to Pittsburgh for another postseason run. Instead, they’d stay in Russia.

Letang, in the adjacent corner of the room, spoke thoughtfully and contemplatively. He had been through hell and back all season, and the Penguins’ loss was another blow.

Then there was Crosby, who sits at the center of an arc of connected lockers. The Penguins captain, with gray hairs that seemed to grow more plentiful throughout the season, sat stoically. After finishing interviews, Crosby sat by himself, staring straight ahead before slowly walking out of the locker room.

sorry need to add the header too because i would totally watch this telenovella

[grantmentis]

A lot of women’s hockey news and I wouldn’t be able to fit everything into screenshots so here is a summary

Most of these from Angélica Rodriguez, Erica Ayala, and Anne Tokarski’s twitter threads

-league looking to start in January, can go as late as may/June

-this year will be shorter and 24 games but should be 32 going forward. In future years season will start in November

-no team names or logos yet

-15 round draft, with a draft lottery, to determine who picks when, and then will be snake format.

-each team can sign 3 players before the draft, and then can fill out the rest in free agency after the draft

-players have until Sept 3 to declare for the draft on Sept 18 in Toronto

-rights of players are held on to for two years after draft, then they can re-enter the draft but the maximum amount of times they can be drafted is twice

-players can be traded this season, draft picks cannot be but will be starting next year

-players pool is 300~ players right now for who’s being contacted but players outside that pool can still declare for draft and aren’t necessarily uneligible

-the league has no plans to do a franchise model and right now mark and Kimbra Walter are the sole investors

-no rinks decided yet for games or practices it seems and multiple rinks may be in play in markets at least for this season. Says it’s possible New York team will actually play in jersey or Connecticut for some games. Nhl collaboration expected and wild writer Michael Russo says xcel energy center expected to be used. AHL and OHL rinks also considered

-no news on streaming but goal is to have all teams streamed

-transgender inclusion policy is being worked on but no collaboration plans with other orgs who specialize in trans rights were stated

-players may submit a Compassionate Circumstance Waiver Request that if the league approves allows them to be considered to only play in one specific market. The team(s) in that market would be the only ones allowed to negotiate a deal but wouldn’t be obligated to sign that player. (Not clear what would be required for that waiver to be approved but I imagine it may be in the CBA)

-CBA is here https://global-uploads.webflow.com/64d22f9c3617ad42d10d32f1/64ed721629f3b2cfe84c7a54_PWHL-CBA-thpwhlcom.pdf (I would like to summarize this as well when I am off work)

-11-13 full time staff for teams not including front office members

[piglet26]

Reylo. Sorry, but it's not abusive

Star Wars is not selling abusive relationships to young girls nor conditioning them into aspiring to them. Reylo is not propaganda from disgruntled single middle aged woman. It wasn't promoting abusive relationships when Luke still found love for his father despite Darth Vader cutting off his hand. Luke fans, young and old, were not attacked as being dumb or needy for liking Luke or how he viewed his father. It damn sure wasn't considered abusive when Anakin choked Padme and she still held hope for him in her heart. Or, that Obi-Wan still held a love for Anakin despite everything Darth Vader had done. Then there was Reylo.

Being a Reylo is not something I feel I need to defend. Let me love what I love in peace. That's what I believe. I did not actually see any of the sequel trilogy until after it was concluded. I was not on any fandoms during the rollout and marketing for the films. Thank God. However, I have gathered enough to understand it was horrible how Reylos were being regarded. It was beyond patronizing. I'm not new to fandom, hell I've been on soap opera fandoms for quite some time and believe me that's a savage space, but wow.

I want to clarify some of the feedback against Reylo and reaffirm why it's such a compelling pairing. Further more, I regard it as an compelling attribute to the Star Wars universe that only added to the franchise.

Now I've seen the domination of woman twisted up and called romance (see Twilight and 50 Shades of Gray), but I don't think people understand WHY those relationship were as such. Rey, on her own, is one of the strongest and most badass female leads to ever appear on the big screen. Despite people thinking she doesn't have a personality she is a resourceful, tough, innocent, loyal, hopeful and strong. She has agency unlike Bella Swan. She is not sexualized by Kylo Ren unlike the 50 shades girl. Her gender is neither a hindrance nor an advantage. She has the agency to save herself, but she is also saved.

Which is really one of the main issues. There is the patronization of Rey as a character, the people who like her and the people who like the pairing. While those 50 shades of gray books didn't buy themselves rather than listening to why Reylos liked the pairing they were told why they did and then dismissed. Or, there's the men that wanted Rey to be with Finn because Finn was the "nice guy" who they identified with.

Rey doesn't need a love interest - not all heroines need love interests, but why does it imply she's weak if she does have a love interest? Heroes infamously have a female counterpart which helps make them viable. It doesn't make them any less interesting as an individual.

Kylo Ren and Rey are NOT a couple but instead representatives of opposing sides in a war. This is the most important part. From the get-go they have an intense dynamic. Both have had visions and dreams of the other and they recognize something in one another. Kylo Ren did kidnap Rey, however, if you consider fighting your enemies “abusive” or interrogating war prisoners as “domestic violence”.............well, that is odd.

As quotes about them

What if your soulmate in the Force was your enemy? Circumstance, pits them against each other, but the Force bonds them together. They understand each other almost from a point of view of fate. And yet, fate has made them enemies.

While Kylo Ren is fascinated by In the moments of the interrogation, gender and sexuality have nothing to do with Kylo’s actions. J.J. made the conscious choice to show us the same scene twice (Kylo Ren interrogating his enemies) so the audience can spot the differences between the two. Sorry J.J, you trusted people too much.

We're able to see very clear aggression and abuse come from Kylo Ren for Poe. He has zero interest in him personally. He needs information and he will get it. The force and his ability to read someone's mind is a tool within his disposal. Now why isn't Poe's interrogation considered sexual assault?

"You know I can take anything I want" HE CAN READ HER MIND! He's not talking about raping her for God's Sake! He asked her to freely provide information and she didn't want to. However, he has a tool to use against a girl adding his enemies - a tool he'll use if she doesn't want to snitch. She knows this he already read her mind - so why not give the information freely?!

Rey also invaded his mind, so did she mind-rape him too?

The line that fans almost never seem to talk about in The Force Awakens is when Kylo says to Rey “Don’t be afraid, I feel it too.” What did he feel? The best I'm able to understand is what they felt was their force dyad igniting or fulfilling.

Ren becomes personally invested in Rey. Not with her cause, or her affiliation with the Resistance, but with her and what he wants from her.

“Kylo chased Finn and Rey outside Starkiller Base to fight them! He threw Rey against a tree!” Well she was going to shoot him..... I would've thrown her against a tree to save myself. His issue in that moment was Finn. Finn was the "traitor" in questioned and his unfinished business. They fought, but really it was a dueling exercise. Kylo Ren wanted to test her skills and her powers. If he wanted her dead there was a convenient edge to push her over, hell he offered to teach her. Rey was the one to go ape and almost kill him.

Again, I'm not implying that they aren't messy - they are. For literary nerds this is why they are a compelling heroine/villain. Ultimately one will greatly affect the other. The tension in between them is why it's great.

Ben Solo, least we forget, is himself an abuse victim. This is canon. While Kylo Ren has learned abusive techniques, they are at war. Applying abusive characteristics to a fictional character in a war setting without any attempt to incorporate the story is bizarre. Why was he able for the first time to stand against his abuser? Rey. He couldn't stand up for himself but he stood up for her. Ultimately, Kylo Ren wanted to 'break the wheel" that's what he claimed. If he was honest, he'd admit he had no clue of how to do that.

Most abusers are charming and irresistible when you first meet them. Ben has NEVER dishonest with Rey about who he is. Rey is very aware of the horrible side of him and even refers to him as a monster. He affirms her accusation that he is a monster.

During their force bonds because of the nature of the bond Rey is in a position to hear him out and try to understand how he became the monster he is today. When she learns that he didn't become this on his own, that Luke, his parents and Snoke contributed to his downfall she had hope in him. It's also important to make the distinctions that when she has a vision of him, it's as Ben. It's like a bipolar personality. When Kylo Ren goes all Darcy marriage proposal - she reject him. She rightfully spurned him when he resorted to cruelty to sway her to his side. Rey turned down Kylo as long as he was the ’bad guy’, and only kissed him as Ben ’the good guy’.

“He only wants to use her for her power.” Oversimplification that Rey is actually guilty of. Kylo Ren is lonely and within Rey he finds not only an equal but the most intense emotional connection he's ever had. The most intense connection she's ever had. Let's not forget they are probably both virgins. Then they are in each other's head. That's intense. When Kylo makes his plea to Rey it's out of not only loneliness but truly wanting her for her.

Also, Kylo doesn’t say he wants them to rule together as “master and apprentice”. He wants Rey to be his empress, his queen which is what Rey means. He’s literally proposing by offering her the entire galaxy. Ultimately Reylos see them as two equally powerful archenemies dedicating themselves to defeating the other but also find themselves strangely drawn to each other in ways they might not want to admit. Then two soul mates on the other side of a conflict.

This is built on the idea that hate itself is a sort of twisted form of love. It is, or, rather hatred is born from things like fear, pain, betrayal and love. Their connection is complicated. One minutes they last out at one another and the next they lean into each other. People can regard this as toxic. Others, like myself, regard this as the gray side of love. Reylo represent the yin yang of the force. The light and the dark craving each other and finding themselves frustrated.

Notice how many hero/villains find themselves telling others that only they are allowed to kill/harm their nemesis, in a subconscious effort to protect their nemesis from others. And they may also get strangely jealous when their nemesis fights other people.

Other people give this argument because they believe the popularity of antiheroes in media is a sign of society’s moral decay. The First Order for all we know is not a fascist society. We have no idea the ideology of the First Order. We know their clothing was inspired by the Nazis.

Red String of Fate: the two connected by the red thread are destined lovers, regardless of place, time, or circumstances. This magical cord may stretch or tangle, but never break

Kylo Ren and Rey BOTH want to be together, believe in the other, but are held back by their individual idea of what means. How is that abusive?! Maybe it's back to thinking little girls won't be able to understand the complexity of Reylo. Huh, well little boys can understand the complexity of Batman and Joker. If little boys are smart enough to realize the difference between fiction and reality and are able to watch a love/hate relationship between a good guy and a bad guy, I’m pretty sure the girls can handle it too. Rey has hope and belief that Kylo Ren can be good, she won't stay by his side while he's doing bad.

What is Reylo? In a way. Iconic

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