#employee advocacy

[leonardojramirez]

Desata el poder de tu equipo: guía definitiva para un programa de Employee Advocacy [Ebook gratuito]

En el competitivo mundo digital actual, las empresas buscan constantemente nuevas formas de destacar y conectar con su audiencia. Una de las estrategias más poderosas y auténticas es el Employee Advocacy.

¿Qué es el Employee Advocacy?

El Employee Advocacy es el proceso de convertir a tus empleados en embajadores de tu marca. Cuando tus empleados comparten contenido, experiencias y opiniones positivas sobre tu empresa en sus redes sociales, blogs y otras plataformas, generan confianza, credibilidad y un mayor alcance para tu marca.

Beneficios del Employee Advocacy

Mayor alcance y visibilidad: el contenido compartido por los empleados tiende a tener un mayor alcance orgánico que el contenido de la marca.

Mayor confianza y credibilidad: las personas confían más en las recomendaciones de sus contactos que en la publicidad tradicional.

Atracción de talento: un programa de Employee Advocacy sólido puede atraer a los mejores talentos a tu empresa.

Mejora del engagement de los empleados: los empleados se sienten más valorados y comprometidos cuando se les da la oportunidad de ser embajadores de la marca.

Pero, ¿cómo construir un programa de Employee Advocacy exitoso?

Para ayudarte a implementar un programa de Employee Advocacy efectivo, he creado un Ebook gratuito donde te comparto todos mis conocimientos y experiencia.

En este Ebook, encontrarás:

Una guía paso a paso para diseñar e implementar tu programa.

Consejos prácticos para identificar y capacitar a tus empleados embajadores.

Estrategias para crear contenido atractivo y relevante.

Herramientas para medir el impacto de tu programa y optimizarlo continuamente.

¡Descarga el Ebook gratuito AQUÍ y comienza a construir una cultura de Employee Advocacy en tu empresa!

Definitivamente el Employee Advocacy es una estrategia poderosa que puede transformar a tus empleados en los mejores embajadores de tu marca. Con el Ebook gratuito que he preparado, tendrás todas las herramientas y conocimientos necesarios para construir un programa exitoso y aprovechar al máximo el potencial de tu equipo.

[randomrambles3nonsenseetc]

Weekends are too short

Last week felt long... most working weeks feel overly long and equally not long enough to fit all of the work tasks into a standard 38-40 hour week. Even when working late is common in my line of work, there's still never enough time to do everything.

The expectations from middle and upper management are beyond unrealistic and we are constantly gaslit with insane comments like "oh perhaps you need to work on improving your time management".

How about "f*ck off" stop being an asshat and advocate to hire more staff so that work loads are not so unrealistic! Also advocate for the rights and wellbeing of staff within professional networks and stakeholders to improve working relationships, reduce the external pressure on staff and improve worker morale by ensuring workers feel supported in their work!

I work in an industry that is notorious for high staff turn over, worker burnout, work place bullying, overworked and under paid etc.

Why do it you may ask... well its kind of a caring profession and most people don't do this type of work for the money or the glory. Most, like myself are empathetic, passionate about helping, caring, supporting others, especially those who are more... vulnerable. So a lot of the 'reward' for the work is more about a self-identified sense of fulfilment... its work that requires a lot of empathy and compassion, but also objectivity, its fast paced, and diverse. And thankfully, I don't have to sit in an office staring at a computer all day every day, I get to move about, go in and out of the office and meet all sorts of people. Sometimes I like the diversity, other times I find it challenging when I'm low in energy and my introvert kicks in and I just want to hibernate.

I have done various jobs, from hospitality to office work and various odds and ends in between throughout my life. But the profession I work in now and have done for more than 10 years suits me.

Its a constant challenge, always something new to learn and its rewarding, most of the time, and yes, it can also very draining.

I have been doing this type or work for a long time. I used to absolutely love it and while I dont hate it, these last few years have personally been really bloody hard and have led me into an introspective space, questioning so much about myself and life, and about my work.

No decisions made yet though.

Im not willing or ready to give up or change my work, but I sense its on the horizon. I have some ideas, but the time isn't right. For now, the stability is important as I create balance and recover from the last few difficult years.

So yeah, weekends feel way too short after long busy work weeks. Especially when you save up all your personal tasks and errands for the weekend. I often find I get to Sunday afternoon and feel frustrated that A) I havent had enough time to myself to rest and relax. And B) I haven't had enough time to do all of things I needed or wanted to do. whether that be the groceries, gardening, house work, seeing friends, go to a market/festival/show/movie or whatever.

Its ironic that we have been so conditioned to work our arses off for someone else for 40 or more hours a week, add in travel time to /from work that reduces our personal time even more, to then get basically 24 hours (because sleep is important) to do all the fun and necessary stuff on the weekends.

It doesn't make sense to me anymore.

The older I get, the more I question everything about life, about the structures and systems we live in. How we have been conditioned to put work above all else. Amd im very aware that many dont have the privilege to make such choices. While many people are also bogged down in debt so again, we don't get the option to chase dreams, follow our passions take a decent amount of time out to rest and recuperate.

Our nervous systems are over stimulated, everything seems increasingly on hyper-drive. Many people are much less happier, over stressed, over worked.

I sit back and look at life now, what it was like when I was a kid compared to what we thought life would be like in 2025.. we thought it would be more like Back to the Future than what we actually have.

Its a weird juxtaposition to be in.

I don't know where I was going with this ramble except to say that I hope one day soon to have a more balanced life.

I hope many many more people start or continue to challenge the unhealthy, unrealistic, and unnatural social conditioning that has become status quo for many. Where we can push back or swap out working tirelessly to fill the coffers of the already rich and spend more time with ourselves and our loved ones, enjoying the simplicities of life.

Of the many things I've learnt about myself and the challenges I've faced the last few years is that my physical and mental health is not worth the risk.

Even if you have good relationships with the people you work with or for, 99% of organisation see employees are replaceable.

Many workforces are currently being replaced by AI, computers, robots, surveillance and self-service.

Be aware, be curious, question what you're being told, where is the information is coming from and why.... look at things objectively from various angles.

Sorry, this went a bit all over the place. But if you hung around to the end and have thoughts please share... respectfully of course.

Many blessings

[roysexton]

Scaling employee advocacy with authenticity: my pre-holidays chat with DSMN8’s Lewis Gray and Elliot Elsley

Thank you, Lewis Gray ⚡️ and Elliot Elsley and DSMN8 – The Employee Advocacy Platform! View full episode here: https://dsmn8.com/blog/scaling-employee-advocacy-podcast/ Greatly appreciate the opportunity to share what I’ve learned about digital and social media marketing and about building dynamic communities. You are both such wonderful souls – your kindness means the world to me. Thank you…

[marketbeam]

What is an employee advocacy platform?

An employee advocacy platform is a powerful tool designed to harness the collective influence of a company's workforce in promoting the organization's brand, values, products, and services on social media and other online platforms. It leverages the idea that employees are the most credible and authentic advocates for their employers, reaching wider audiences and enhancing the company's online presence.

Main Points:

1. Content Sharing: Employee advocacy platforms provide a centralized hub where employees can easily access and share pre-approved content, such as blog posts, news articles, videos, and social media updates. These platforms often offer a user-friendly interface, making it simple for employees to distribute content across their personal social networks.

2. Amplifying Reach: When employees share company-related content on their personal social media accounts, it expands the organization's reach exponentially. This extends the brand's visibility to a larger and more diverse audience, increasing the likelihood of reaching potential customers, partners, and job seekers.

3. Enhancing Credibility: Content shared by employees tends to be perceived as more trustworthy than content posted directly by a company. Audiences are more likely to engage with and trust recommendations from people they know, leading to increased credibility and authenticity in the eyes of potential customers.

4. Measurable Results: Employee advocacy platforms often come with analytics tools that track the impact of shared content. Companies can measure key metrics like reach, engagement, and conversions to evaluate the effectiveness of their employee advocacy efforts and make data-driven improvements.

5. Employee Engagement: Beyond external benefits, employee advocacy platforms can boost internal engagement. They empower employees to feel more connected to the company's mission and values, fostering a sense of pride and ownership in their roles.

6. Compliance and Control: These platforms usually include features for content approval and compliance monitoring. This ensures that employees share content that aligns with the company's branding and messaging guidelines, reducing the risk of miscommunication or legal issues.

Conclusion:

In today's digital landscape, where online presence is crucial, employee advocacy platforms have emerged as invaluable tools for companies looking to maximize their reach, credibility, and employee engagement. By enabling employees to become brand advocates, these platforms turn a company's workforce into a potent force for promoting its message and offerings, all while maintaining control and compliance. In essence, an employee advocacy platform is a bridge that connects an organization's goals with its most valuable asset—its people.

[socialmediamanagementtool]

Mastering Social Media Management: A Guide to Using Our Tool Effectively

Regardless of their size, all businesses now depend on social media. It has enabled companies to connect with a sizable audience, engage with them, and develop their brand. A social media management tool is necessary since managing social media may be time-consuming and overwhelming.

Our free social media management solution enables companies to plan content, keep an eye on social media feeds, interact with clients, and handle analytics. We'll demonstrate how to use our tool to master social media management in this blog article.

Introduction to Our Tool

Our free social media management tool is made to assist companies in managing their social media more effectively. Our programme has an intuitive design that makes it simple for you to perform multiple tasks at once. You can plan posts, keep an eye on social media feeds, keep tabs on conversations, and manage analytics all from one platform.

Schedule Social Media Posts

The social media scheduler is one of the elements of our social media management platform. Businesses may develop and schedule their social media posts in advance thanks to the robust social media scheduler tool. Businesses can organise their social media accounts more effectively and save time thanks to this function. You never have to worry about forgetting to submit significant material on social media because you may schedule updates for weeks or months in advance.

Manage Social Inbox

Another element of our social media management tool is social inbox. With the help of this function, organisations may manage a single inbox for social media. By giving businesses a single inbox for all of their social media accounts, this service helps them save time and effort. You can quickly monitor the feedback, queries, and messages that your customers leave on Facebook, Twitter, and Instagram in a one location.

Use Social Media Planner

A social media planner is a feature of our social media management platform that aids firms in organising their social media material. Businesses can use the planner to schedule the material they wish to broadcast on their various social media channels for the upcoming week or month. With the help of this function, companies may always submit new content to their social media pages and won't run out of content.

Track Social Media Analytics

Analytics from social media are essential for organisations. Businesses may track the effectiveness of their social media accounts with the help of the data offered by our social media management tool. To monitor the effectiveness of your social media accounts, you can check metrics such as clicks, engagement rate, reach, impressions, and others. Businesses can adjust and enhance their social media strategy with the help of this data.

Free Social Media Scheduler

Our social media management solution is cost-free, so companies may use its features without having to shell out cash. The product is an all-in-one social media management solution that makes it easier for companies to effectively manage their social media accounts.

Social Media Management Tool for Agencies

Our social media management solution is available to agencies as well as corporations. The dashboard of our social media management application enables companies or agencies to control numerous social media accounts for various clients from a single location. For the social media accounts of their clients, agencies can manage analytics, schedule updates, and watch social media feeds.

Social Media Listening

For businesses, social media listening is a crucial component. Businesses may watch and see what consumers are saying about their brands or products on social media by using social media listening. With the help of our social media management tool, you can keep tabs on the hashtags, keywords, and social media mentions of your company. With the aid of this function, businesses may keep track of dialogues and quickly address any complaints or remarks.

Employee Advocacy

The use of employee advocacy in social media management is crucial. Our social media management platform enables companies to utilise their staff members as brand ambassadors. Businesses can use our technology to produce social media material that their staff can post to their personal accounts. By using this tool, brands may reach a wider audience and increase brand awareness. Finally, while learning social media management can be challenging, businesses can effectively manage their accounts with the help of our social media management tool. Our application has a number of features that can assist businesses in managing analytics, scheduling posts, monitoring social media feeds, and engaging with customers. Utilising the features of our tool can assist companies in expanding their brand and audience.

[ivygorgon]

7-Eleven proudly boasted in a corporate presentation about its role in opposing minimum wage laws in eight states, despite starting workers as low as $9/hr in states with higher minimum wages like Florida ($12/hr). The company's efforts were revealed in a quarterly town hall, leaving workers disgusted. 7-Eleven has spent millions lobbying the federal and state governments on various issues including minimum wage, plastics, and vaping.

Source

Said the quiet part out loud!

[gabrielbasco]

Out. Burned.

I am burning myself out with all the hats I’m wearing and not getting paid like most would expect for it all. Although, this is an independent studio with no corporate-sized financial backing, there does have to be a boundary. I asked a certain AI engine for help on what I could focus on using data and knowledge that’s already out there. Here’s what it generated: In today’s hustle-obsessed…

[thecuriousbrain]

When Work Becomes Content: The Exploitation of Employee Voices in the Age of EGC

Let’s be honest: we’re living in a time when the lines between work and life are blurrier than ever. Between Slack notifications at dinner and emails marked “urgent” on Sunday mornings, the boundaries of what it means to “show up” for your job have shifted. And now, we’ve added a new twist to the story: Employee-Generated Content (EGC). On the surface, EGC looks like a win-win. Companies get…

[leonardojramirez]

¡Guía definitiva para construir una marca tan exitosa como Starbucks! (o hasta mejor)

En la era digital actual, el Employee Advocacy se ha convertido en una estrategia poderosa para las empresas que buscan construir una marca auténtica y confiable. Pero, ¿qué impulsa esta defensa de los empleados? La respuesta radica en una base sólida de comunicación interna.

Si antes de descubrir estas herramientas que te comparto en este artículo, deseas saber qué significa el término “Employee Advocacy”, puedes acceder a mi artículo anterior donde lo defino haciendo clic aquí.

Foto: Pexels ©

¿Por qué es fundamental una comunicación interna sólida?

Una comunicación interna efectiva es mucho más que simplemente informar a los empleados sobre las últimas noticias de la empresa. Se trata de crear un ambiente de confianza, transparencia y orgullo. Cuando los empleados se sienten informados, valorados y escuchados, se convierten en los mejores embajadores de la marca.

Una comunicación interna sólida fomenta el sentido de pertenencia y el compromiso de los empleados. Cuando los empleados entienden la visión, la misión y los valores de la empresa, se sienten más conectados y motivados para contribuir al éxito de la organización.

Además, una comunicación interna efectiva promueve la transparencia. Cuando los empleados confían en que la empresa es abierta y honesta en su comunicación, se sienten más cómodos para compartir sus ideas y preocupaciones. Esto a su vez fomenta un ambiente de colaboración y mejora continua.

Herramientas y canales para una comunicación interna efectiva

Para lograr una comunicación interna efectiva, es fundamental utilizar las herramientas y canales adecuados. Algunas de las mejores prácticas incluyen:

Intranet: Una plataforma centralizada donde los empleados pueden acceder a noticias, información relevante y recursos útiles.

Boletines informativos: Comunicaciones periódicas que mantienen a los empleados actualizados sobre los acontecimientos importantes de la empresa.

Reuniones: Espacios para la comunicación bidireccional, donde los empleados pueden hacer preguntas, compartir ideas y recibir retroalimentación.

Redes sociales internas: Plataformas para la interacción informal, el intercambio de ideas y el fortalecimiento de la cultura de la empresa.

Aplicaciones móviles: Herramientas para mantener a los empleados conectados y informados, incluso cuando están fuera de la oficina.

Además de las herramientas, es fundamental establecer una cultura de comunicación abierta y transparente. Los líderes deben ser accesibles y fomentar la comunicación bidireccional. Los empleados deben sentirse cómodos para compartir sus ideas y preocupaciones sin temor a represalias.

Caso de éxito: Starbucks

Foto: Starbucks ®

Starbucks es un ejemplo destacado de una empresa que ha implementado con éxito programas de Employee Advocacy. La empresa ha creado una cultura de comunicación abierta y transparente, donde los empleados se sienten valorados y escuchados. Starbucks también ha invertido en herramientas y canales de comunicación interna efectivos, como una intranet y una aplicación móvil para empleados.

Asimismo, Starbucks provee a sus empleados de guías, y los alienta, para que creen contenido en plataformas de redes sociales como Facebook, Instagram y TikTok.

Como resultado, los empleados de Starbucks se han convertido en embajadores apasionados de la marca. Comparten su entusiasmo por la empresa en las redes sociales, recomiendan los productos de Starbucks a sus amigos y familiares, y se enorgullecen de trabajar para una empresa que se preocupa por sus empleados.

En conclusión, la comunicación interna es la base fundamental del Employee Advocacy. Al crear un ambiente de confianza, transparencia y orgullo, las empresas pueden convertir a sus empleados en los mejores embajadores de la marca. Al invertir en herramientas y canales de comunicación interna efectivos, las empresas pueden mantener a sus empleados informados, conectados y motivados.

Espero que este artículo te sea útil. Y, si te interesa este tema del Employee Advocacy, te recomiendo que sigas investigando sobre ello y sobre otras empresas que han tenido éxito implementando programas de Employee Advocacy.

[serenitymaliburehabcenter]

Overcoming Workplace Challenges with Dual Diagnosis Support

Navigating the complexities of a dual diagnosis can be daunting, especially in the workplace. This resource explores effective strategies to manage mental health and substance use disorders while maintaining job performance. Learn about the importance of communication, seeking support, and utilizing workplace resources. Discover how to create a balanced environment that fosters recovery and productivity, empowering individuals to thrive in their careers despite challenges.

[maxsemo]

Employee advocacy refers to the practice of promoting your company by your employees, voluntarily. As the name implies, employees can act as ‘brand advocates’ who can spread awareness about your products, services, or your company as a brand. By sharing relevant content and insights that resonate with your target audience, these employees can become your company's brand ambassadors. This organic approach adds a human touch to corporate branding efforts, fostering trust and credibility in a way that traditional marketing cannot achieve. Here are 4 ways employee advocacy can strengthen your corporate branding . . . .

If you want to know more about employee advocacy and how you can leverage it to strengthen your corporate branding then check out this article.

[manasastuff-blog]

" HAPPY LABOUR DAY " #trending#viral#may1st

Happy Labour Day! In this video, we explore the significance and importance of Labour Day, celebrated on May 1st every year. We delve into the history behind this day dedicated to workers' rights and the labor movement. Join us as we discuss the impact of labor unions, the fight for fair wages and working conditions, the role of workers in shaping society. Let's celebrate the hard work and dedication of all workers around the world this Labour Day!

Call : 77997 99221

Website: www.manasadefenceacademy.com

#labourday #may1st #workersrights #labormovement #laborunions #fairwages #workingconditions #society #workersrightsmovement #mayday #internationalworkersday #workforce #employeerights #employeebenefits #labordayhistory #labordaysignificance #solidarity #socialjustice #workersrightsadvocacy

#trending#viral#ap#vizag

[sarahboyerdigiexpert]

The Power of Employee Influencers: Revolutionizing Brand Advocacy

In the dynamic marketing world, a new trend is taking center stage: the rise of employee influencers. These individuals are not just employees but powerful advocates for the brands they work for. This article delves into how employee influencers are reshaping the landscape of brand advocacy, offering unique insights and strategies for leveraging this phenomenon to its fullest potential.

The Rise of Employee Influencers

Employee influencers are a breed apart. They combine their brand with their employer's, creating an authentic and relatable synergy. Unlike traditional influencers, they offer an inside view, building trust and credibility among their audience.

Why Employee Influencers Matter

Authenticity: They offer genuine, relatable insights into a company's culture and products.

Trust: Audiences tend to trust employee recommendations more than traditional advertising.

Extended Reach: Employees amplify brand messages, reaching diverse and broad audiences.

Enhanced Employee Engagement: Employees feel more connected and valued, improving workplace morale and productivity.

How to Cultivate Employee Influencers

Create a Supportive Environment: Encourage sharing, provide training, and recognize efforts.

Leverage Social Media Platforms: Utilize platforms where your employees are most active.

Provide Quality Content: Equip your employees with high-quality, shareable content.

Measure and Optimize: Track metrics and adjust strategies accordingly.

Best Practices for Employee Influencers

Maintain Authenticity: Keep messages genuine and aligned with personal and brand values.

Encourage a Mix of Content: Balance promotional content with personal, relatable posts.

Stay Compliant: Ensure all activities adhere to industry regulations and company policies.

Foster Community Engagement: Encourage interactions and build a community around the brand.

FAQs

What makes an effective employee influencer?

An effective employee influencer is authentic, relatable, and knowledgeable about their company's products and culture.

How do employee influencers differ from traditional influencers?

Employee influencers offer an insider's perspective, often making their advocacy more relatable and trustworthy.

Can small businesses benefit from employee influencers?

Absolutely. Employee influencers can be effective in companies of any size, offering a cost-effective way to enhance brand advocacy.

The power of employee influencers in brand advocacy is undeniable. By leveraging their authenticity and trustworthiness, companies can significantly enhance their brand's visibility and credibility. As this trend continues to grow, businesses increasingly need to understand and effectively implement employee influencer strategies.

[marketbeam]

Crafting the Ultimate 2024 Social Media Brand Advocacy Strategy

In 2024, the digital landscape continues to evolve rapidly, and with it, the strategies brands use to engage and expand their audience. Social media brand advocacy is more crucial than ever, combining the reach of social media with the authenticity of personal recommendations. Here are some cutting-edge tips and tricks for implementing the best social media brand advocacy strategy using the latest tools and harnessing the power of employee brand advocacy.

1. Understand the Power of Employee Brand Advocacy

Personal Touch: Recognize that employees can provide a personal, authentic touch to your brand's message, something no corporate account can replicate.

Trust Factor: Leverage the trust employees have within their networks. Friends and family are more likely to engage with content shared by someone they know.

2. Select the Right Social Media Advocacy Tools

Comprehensive Platforms: Choose tools that offer a range of features from scheduling and analytics to content curation and employee engagement tracking.

Ease of Use: Ensure the tool is user-friendly to encourage maximum participation from your team.

Integration Capabilities: Opt for tools that integrate seamlessly with your existing social media platforms and CRM systems.

3. Educate and Empower Your Team

Training Sessions: Conduct regular training to familiarize your team with the chosen advocacy tools and best practices for sharing content.

Content Library: Create a library of shareable content that is easy to access and aligns with your brand message.

Feedback Loop: Establish a system for employees to give feedback on the advocacy program and suggest content ideas.

4. Create Quality, Shareable Content

Engaging Formats: Utilize a variety of formats like videos, infographics, and blog posts to keep content fresh and engaging.

Value-Driven: Ensure the content provides value to your audience, whether it's informative, entertaining, or inspiring.

Brand Aligned: Maintain a consistent brand voice and message across all shared content.

5. Incentivize and Recognize Participation

Recognition Programs: Develop a system to acknowledge and reward the most active and effective brand advocates.

Leaderboards: Use gamification like leaderboards to create a friendly competition among employees.

Rewards: Offer tangible rewards such as bonuses, gift cards, or extra vacation days to incentivize participation.

6. Monitor, Measure, and Optimize

Track Performance: Utilize your advocacy tool's analytics to track the performance of shared content.

Adjust Strategies: Be prepared to pivot your strategy based on what content performs best and which employees are most engaged.

Regular Reports: Share regular reports with your team to demonstrate the impact of their advocacy and encourage continued participation.

7. Stay Updated with Latest Trends and Regulations

Trend Awareness: Stay informed about the latest social media trends and adjust your strategy accordingly.

Regulatory Compliance: Ensure all shared content is compliant with industry regulations, especially important in regulated sectors like finance and healthcare.

A Strategy for Success

In 2024, an effective social media brand advocacy strategy is about much more than just boosting your online presence. It's about creating a community around your brand, one that's built on trust, authenticity, and personal engagement. By leveraging the right tools, educating and empowering your team, and continuously optimizing your approach, you can transform your employees into powerful brand advocates and your brand into a dynamic, engaging presence in the digital world.

[duckstabbed]

Are the communists that don't support major labor action in the room with us right now

Of all of the online behavior that be called "fed" the weird anti-labor arguments Internet "communists" come up with to justify not supporting whatever major labor action is currently happening is definitely one of the ones that may actually be done by "feds" and/or adjacent organizations