#discontinued toys
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#toys#kids toys#cancelled toys#discontinued toys#nostalgia#nostalgic#nostaligiacore#2000s#2000s nostalgia#2000s aesthetic#2000s kid#2010s#2010s nostalgia#2010s aesthetic#2010s kid#monster 500#novi stars#num noms#la dee da#bratzillaz#kawaii crush#trash pack#fashion dolls#dolls#my post#my text
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Ello Creation System - A Deep Dive
While scrolling on Youtube I found myself remembering about the Ello Creation System, and after trying to look for pictures of the sets I used to have I found myself getting into a hyperfixation hole about the whole thing.
I'm not so sure how obscure or unknown they are, but after a while I was able to uncover a bit of history about them, and I want to share that with the world.
(Ello-Opolis: People, Places and Things set)
In the late 90's to early 2000;s, Ivy Ross was the head of Mattel's creative division, being in charge of "Project Platypus", a team developing a new set of building toys aimed for preteen girls. In that team was Richard Manville, who developed the concept and idea for the toy, from the branding and packaging to the look of the pieces. After Bratz launched, Ivy Ross left Mattel and a couple of months after Ello Creation System was discontinued.
One thing that I find interesting is how the Wikipedia page says it was discontinued in 2004, while in Mattel's own website it states some of the toys were released in 2005. Also, not all of the sets are listed on Mattel's website, such as Ello-Opolis Cats and Dogs, and On The Go Snow (which even has an Amazon listing), and there's even some that I haven't found any pictures of besides the ones on the Mattel website like the watch and the scooter.
(High Res image of the scooter set from @richardmanville . No other pictures currently exist on the internet (that I know of).
(This is the only picture of the watch on the whole internet, I'd absolutely love to own one, but I think I'd be okay with just a high-res picture. Was it ever released?)
A very interesting thing I'd like to share is what I've found on the United States Patent and Trademark Office website, which mentions the name Ello Creation System and its logo were registered under Mattel until 2011, for its use in items such as toys, educational games, clothing and shoes, bed spreads, lunch boxes, cutlery, hair combs, toothbrushes, backpacks, stationary, lamps, shampoo, and even bandages, they sure wanted to be covered in case the name went big.
(One of the Ello trademarks on the USPTO website)
In that same search I found out that after their trademark ran out, in 2013 LeapFrog grabbed the name "ello" for a brand of water bottles, which was one of the intended uses Mattel had for the line.
The reason for the discontinuation is still unknown, but since Manville is still present in social media maybe he could bring some light into it. Since I'm not any type of notorious journalist, documentary YouTuber or any of the sorts I don't think I've got the qualifications to bother him about an obscure project he ran 20 years ago, but maybe one of you does, in which case I'd love to hear about it to get the end of the mystery, my ASD brain would absolutely appreciate that!!
Let me know if any of you knew about this, or if you've got any other info you'd like to share about the toys! Whether it be your stories about playing with them or if you know any bits or pieces missing!
#ello creation system#ello#mattel#2000s toys#early 2000s#millenial#zillenial#toys#y2k#construction toys#girl toys#discontinued toys#long post#text post#original#this is what happens when you hyperfocus#asd#actuallyautistic#neurodivergent#obscure toys#nostalgia#00s nostalgia#deep dive#toy industry#richard manville#ivy ross
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Eagerly awaited sequel to spirit hunter: cutie mark- Bronyashiki
#Puts on my conspiracy cap ok so death mark takes place in 1997 which exactly corresponds with the time hasbro revived the mlp brand#for the first time after gen 1s discontinuation in the 1980s#mlp Also did have brand penetration in japan since 1985 albeit in a very strange and actually very interesting way in that#hasbro allied with a japanese toy company to produce jpn only toys under the mlp brand name that were in an entirely different style#theyre actually really cute they look more like Sylvanians but theyre super rare and coveted by collectors#tho the kujous are international travelers so that doesnt rlly matter much he couldve worked with some pegasisters overseas#Hes so twilight coded guys#my art#death mark#spirit hunter death mark#死印#kazuo yashiki#satoru mashita#death mark mlp au
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Tumblr plush purchasers, I have a question.
or just like, where do you buy plush in general?
#I phrased it that way because sometimes instead of being toys beanies are ~*~90s nostalgia collectibles~*~ and get traded on a different#scale in different ways#like#if i were gonna go buy like the softest plush i could id go to a different site than if i were looking for a specific discontinued beanbag#i am asking because i have beanie babies to sell#beanie babies#plush#plushblr#poll
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ever since i made my hlvrai magazine collage i have been fighting a moral battle about wanting to buy vintage gamer magazines to cut into little pieces and make art with. where does one draw the line for collectables.
#'just print out scans of magazine pages' you understand NOTHING#look i already make doll customs out of discontinued toys from 40 years ago. i dont work on rare ones tho#unless they were already fucked up. you give me an MLP Mimic that is beyond repair and she's becoming an art piece
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making a christmas wishlist for family is so wierd cause my closest family members don't really know my interests that well
#shrugs#then again i have very niche interests#it's that time again where my SIL asks if I've made a list and im like...... sorry i haven't had the time yet to construct a list of-#Normal Things A Person Should Put On Their Wishlist#and not a list that is like.... 'a replica of little joe from bonanza's hat' or 'discontinued toy from 2006'
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One year since my IKEA date
#and oh he left me so heartbroken#i hate how he made me fall in love with him and ripped it all away#told me we'll go back there and get my favourite toy back#and guess what mfer the time it took me to go there again THEY DISCONTINUED THE TOY#feels poetic na#god I do miss him and I hate that I miss him#he never deserved all the kindness and love I gave he never deserved my vulnerability#but he was the only one who LISTENED and joked and tied my shoelaces for me and swapped places so creepy men won't touch me
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30 year old pony I stole from my grandma that reminds me of fluttershy!!!
#MLP#Ponies#mlp collector#doll collector#dolls#toys#Mlp g2#mon petite poney#discontinued doll line#my little pony#my dolls#my ponies#doll restoration#collector#doll community#mlp community#toy community#mlp g1#mlp fandom#mlp g3
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where's the negative legend video on these
#lite sprites#zelfs#la dee da#kawaii crush#honestly if i was insane enough id make my own video on discontinued girls toys#bunny says...
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Discontinued And Controversial Toys That Showed Up In The Barbie Movie (and ones that didn't show up in the movie)
#barbie#toy#toys#doll#dolls#barbie movie#barbie toy#barbie toys#barbie doll#barbie dolls#doll community#doll fashion#dollblr#vintage barbie#mattel#Discontinued#Controversial#barbie allan#barbie and tanner#barbie pregnant midge#barbie video girl#barbie earring magic ken#barbie growing up skipper#palm beatch sugar daddy ken#earring magic ken
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i finally understand how thoze really dedicated toy collectorz feel <--- just spent a good hour trying to track down even a HINT of a stupid roblox figurine i want to get my handz on
#whyyy did they have to discontinue THIZ YEAR why couldnt they have WAITED A YEAR for ME AND ME SPECIFICALLY#.......i have. a 3d printer... hrmmm... you know... if i could get some sort of model software running....#i could just.....MAKE my silly toy real..... probably for cheaper than however much anyone else iz willing to sell him#[the only active ebay listing ive found for my guy iz selling him at like 60 buckz minimum]#[which iz MAJOR suckz]#kitkat chitchat
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Mammoth Flossy Chews Twin Tug in Pink/Green
This is Luna. She loves playing tug of war and destroying her toys.
#look dawg there’s too many color combos for me to find the specific one#(i tried and couldn’t find a jpeg of it)#but i’ve LITERALLY STOCKED IT BEFORE#SO FORGIVE ME IF I CANT FIND THE SPECIFIC AND PERHAPS DISCONTINUED COLOR COMBO#anyways#dog#toy
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I recently had an interest in Pony Royale again which is like a core memory of my childhood. I went online to see if anyone was still selling them or if there was any fandom for them and I was surprised to find that hardly anyone ever knew about Pony Royale’s existence. I’m very sad this toy line went under the radar and disappeared and I want to give it some attention by restoring my own ponies and some that I bought off eBay.
Pony Royale was a toy line that started in 2012 and it likely stopped being produced by 2014 since it couldn’t compete with MLP in the pony toy market, nor did it have any show or cartoon to have a previous following. It was a brilliant idea that features changeable manes and tails and accessories and they even made a carousel to go with the ponies and all the accessories could be stored in the carousel as its furnishings. For example, the skirts would become the curtains, the manes and tails would go on the mannequin ponies, the saddle blankets would go on a rack, and the saddlettes (pieces that hold saddle blankets in place) decorate the base of the mirror, and the tiaras decorate the top of the carousel. It was a brilliant idea and unfortunately it was ahead of its time. I can see this concept being very popular today despite it being made over a decade ago.
Anyways, I will be using this blog to document my progress restoring Pony Royale ponies and the carousel I bought as it’s in need of some TLC as well and could use a paint job. I have never taken on toy restoration before but it’s something I’ve wanted to do, so I apologize for amateur mistakes ahead. Since I can’t find anyone who’s done Pony Royale restoration before, I hope I can pioneer some knowledge for future PR restorers to build off of so they don’t have to start from ground zero. All I could find was MLP pony restoration which helps a little bit but the way PR ponies are built is different because of the changeable parts which adds a challenge.
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I really hope we can get these brought back.
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why are so many discontinued toys mini ovens? llike i get that theyre cool but idk why people thought that was a good idea to give kids
#not even talking about easy bake here im watching this lady fw discontinued toys#and theres been so many#melt plastic to make a bug melt plastic to make a car melt crayons to make multiple different crayon things#also shrinky dinks ofc#like i get that these things are cool as shit i wanted literally all of these as a kid but as an adult i just have to wonder why
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Pog Fun Barbie
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