#digitalmarketer.com

[beastmarketing]

guide to keyword research that is compatible with search engines

New Post has been published on https://abnoubshenouda-digitalmarketer.com/guide-to-keyword-research-that-is-compatible-with-search-engines/

guide to keyword research that is compatible with search engines

As a business owner or marketer, you are always looking for ways to improve your website’s visibility on search engines. One way to do this is by conducting effective keyword research. Keyword research is the process of identifying the words and phrases that your target audience is using to search for products, services, or information related to your business. By incorporating these keywords into your website content, you can optimize your website for search engines and increase your chances of ranking higher in search engine results pages (SERPs).

In this article, we will provide you with a comprehensive guide to keyword research that is compatible with search engines. We will cover everything you need to know to conduct effective keyword research, including:

Why keyword research is important for SEO

How to conduct effective keyword research

Tips for choosing the right keywords

Tools to help you with keyword research

How to analyze and refine your keyword strategy

By the end of this article, you will have a solid understanding of how to conduct effective keyword research and how to use this information to improve your website’s visibility on search engines.

Why Keyword Research is Important for SEO

Keyword research is a critical component of search engine optimization (SEO). When people search for information or products online, they use specific words and phrases to find what they’re looking for. By identifying the keywords that your target audience is using, you can optimize your website content for these terms and increase your chances of ranking higher in SERPs.

Keyword research can help you in the following ways:

Helps you understand your target audience: Keyword research can provide valuable insights into what your target audience is looking for and how they are searching for it. By understanding their search behavior, you can create content that meets their needs and helps you connect with them.

Improves your website’s visibility: By incorporating relevant keywords into your website content, you can increase your chances of ranking higher in search engine results pages (SERPs). This can help you attract more traffic to your website and increase your brand’s visibility online.

Enhances your content strategy: Keyword research can help you identify topics that are relevant to your target audience and create content that addresses their needs. This can help you establish your brand as an authority in your industry and build trust with your target audience.

How to Conduct Effective Keyword Research

Effective keyword research involves several steps. Here’s a step-by-step guide to help you get started:

Step 1: Brainstorm Keywords

The first step in keyword research is to brainstorm keywords related to your business or industry. Think about the products or services you offer, the topics you cover, and the questions your target audience might have. Make a list of these keywords and phrases.

Step 2: Analyze Keyword Data

Once you have a list of potential keywords, it’s time to analyze the data to determine their search volume and competition level. There are several keyword research tools available that can help you with this, including:

Google Keyword Planner: This is a free tool that allows you to see the estimated search volume and competition level for specific keywords.

SEMrush: This is a paid tool that provides in-depth keyword analysis, including keyword difficulty, search volume, and competitor analysis.

Ahrefs: This is another paid tool that provides detailed keyword data, including search volume, keyword difficulty, and competitor analysis.

Using one of these tools, you can enter your list of keywords and analyze the data to determine which ones are most relevant to your business and have the highest search volume.

Step 3: Prioritize Keywords

Once you have analyzed the keyword data, it’s time to prioritize your keywords. Focus on the keywords with the highest search volume and relevance to your business. These are the keywords that your target audience is searching for and that are most likely to drive traffic to your website.

Step 4: Refine Your Keyword List

Now that you have prioritized your keywords, it’s time to refine your list. Remove any keywords that are not relevant to your business or have low search volume. You should also consider the competition level for each keyword. Highly competitive keywords may be difficult to rank for, so it’s important to focus on keywords with a moderate level of competition.

Step 5: Analyze Competitor Keywords

It’s also important to analyze your competitors’ keywords. Identify your top competitors and analyze their website content to see what keywords they are targeting. This can help you identify new keywords to target and refine your existing keyword list.

Tips for Choosing the Right Keywords

Choosing the right keywords is essential for effective keyword research. Here are some tips to help you choose the right keywords for your business:

Use Long-Tail Keywords: Long-tail keywords are longer, more specific phrases that have less competition than shorter, more general keywords. They are often easier to rank for and can attract more qualified traffic to your website.

Consider Search Intent: When choosing keywords, consider the search intent behind them. Are people searching for information, products, or services? By understanding the search intent, you can create content that meets your target audience’s needs and drives conversions.

Use Local Keywords: If you have a local business, be sure to include local keywords in your keyword research. This can help you attract more local traffic to your website and improve your local search rankings.

Use Keyword Variations: Use different variations of your keywords to attract more traffic to your website. For example, if your main keyword is “SEO,” you could also target variations like “search engine optimization” or “SEO services.”

Tools to Help You with Keyword Research

Keyword research can be time-consuming, but there are several tools available that can help you streamline the process. Here are some of the best keyword research tools to consider:

Google Keyword Planner: This free tool provides keyword ideas, search volume data, and competition level for specific keywords.

SEMrush: This is a paid tool that provides in-depth keyword analysis, including keyword difficulty, search volume, and competitor analysis.

Ahrefs: This is another paid tool that provides detailed keyword data, including search volume, keyword difficulty, and competitor analysis.

Moz Keyword Explorer: This is a paid tool that provides keyword suggestions, search volume data, and keyword difficulty.

Ubersuggest: This is a free tool that provides keyword ideas, search volume data, and competition level for specific keywords.

How to Analyze and Refine Your Keyword Strategy

Keyword research is an ongoing process. Once you have implemented your keyword strategy, it’s important to regularly analyze and refine it to ensure it’s still effective. Here are some tips to help you analyze and refine your keyword strategy:

Monitor Your Rankings: Use a tool like Google Analytics or SEMrush to monitor your keyword rankings. This can help you identify keywords that are driving traffic to your website and those that need more attention.

Identify New Keyword Opportunities: Regularly review your website content and identify new keyword opportunities. Use keyword research tools to determine the search volume and competition level for these new keywords.

Analyze Competitor Keywords: Keep an eye on your competitors and analyze their keyword strategy. Identify new keywords to target and refine your existing keyword list.

Update Your Content: Regularly update your website content to include new keywords and ensure it remains relevant and useful to your target audience.

Conclusion

Keyword research is an essential component of search engine optimization. By identifying the keywords your target audience is using, you can optimize your website content and improve your chances of ranking higher in SERPs. Follow the

steps outlined in this guide to conduct effective keyword research for your business:

Start with a seed list of keywords.

Use keyword research tools to expand your list.

Prioritize your keywords based on relevance, search volume, and competition level.

Refine your list by removing irrelevant keywords and focusing on moderately competitive keywords.

Analyze your competitors’ keyword strategy to identify new keywords to target.

Remember to choose the right keywords for your business, using long-tail keywords, considering search intent, using local keywords, and using keyword variations. Use keyword research tools like Google Keyword Planner, SEMrush, Ahrefs, Moz Keyword Explorer, and Ubersuggest to streamline your keyword research process.

Once you have implemented your keyword strategy, regularly analyze and refine it to ensure its effectiveness. Monitor your keyword rankings, identify new keyword opportunities, analyze competitor keywords, and update your content regularly.

Effective keyword research can help you drive more traffic to your website and improve your search engine rankings. By following the steps outlined in this guide, you can conduct effective keyword research and develop a keyword strategy that works for your business.

read also

The Basics of Search Engine Optimization (SEO)

Why SEO is Essential for Your Digital Marketing Strategy

Maximizing Your ROI: The Science of Pay-Per-Click Advertising

[screenshot-thoughts]

“NOTHING WILL KILL A GREAT EMPLOYEE FASTER THAN WATCHING YOU TOLERATE A BAD ONE.”

-PERRY BELCHER, CO-FOUNDER DIGITALMARKETER.COM

[whatsappnumber14]

他是 DigitalMarketer.com 的创始人，该公司为各行业的数字营销人员提供培训、工具和策略。 12.埃里克·里斯 埃里克·里斯 (Eric Ries) 使用数字营销技术来拓展他的职业生涯，并成为他自己的品牌重塑理念的领导者。 作为畅销书作家和受欢迎的博主，埃里克能够帮助人们理解利用想法和内容发展品牌的策略。

[gkdenman-blog]

The Secrets of Digital Marketing with Ryan Deiss & Grant Cardone - Power Players

https://youtube.com/watch?v=gtBFre6Wcu0 Read the full article

[cheapcourses]

Lastly, You’ll Be In a position to Use THIS System to Create Irresistible Money-Grabbing Provides in 48 Hours or Much less With out Writing a Single Phrase, Assured - or I’ll Give You My Total System FREE! Plus, Strive the Full F.I.B.S. “Fill Within the Blanks System” for Creating 
Multimillion-Greenback Provides Right now - And I will Give You $200+ in FREE Presents Expensive Pal, Think about, sitting down with a number of laminated worksheets and some dozen numbered playing cards. Voila, you emerge a number of hours later with an excellent piece of gross sales copy and a compelling supply. A cash-making monster that might rival that of any grasp copywriter. Think about, stepping into the heads of your prospects on a chemical degree, explaining your services in a crisp, direct and easy-to-understand manner… … and portray a transparent image of the HUGE worth you create within the lives of your purchasers. Now, think about the pleasure of actually conjuring money out of skinny air, creating compelling messages and gives. See them actually sucking the money out of your checklist and your guests, and even quadrupling your advert spend ROI. Higher nonetheless, think about by no means being ripped off by high-priced B.S. copywriters ever once more, by no means stressing over a clean sheet of paper or being held hostage by a third-rank worker since you NEED a copywriter… I Have a Soiled Confession to Make Hello, my identify is Perry Belcher. I’m the co-founder of DigitalMarketer.com, and a so-called grasp copywriter and supply creator whose gives have drummed up many tens of millions in gross sales. My gives have offered every little thing from trainings at Digital Marketer to printing providers, industrial gear, well being dietary supplements and even sizzling canine carts… … all following a easy fill-in-the-blanks system. I’m recognized within the business as a legend. Reality is, I ain’t actually that good. Whereas different writers and pals just like the late Clayton Makepeace, John Carlton, Dan Kennedy and the late Gary Halbert are and had been true masters, I'm a hack. That’s the large secret right here: Even for those who’re NOT a genius, you may nonetheless carry out like one. That’s what profitable hacks like me know, and that’s what we do that you just doubtless don’t. I take what I’ve realized about human habits and psychology, do some 3-step analysis on the product and the market, after which I merely fill within the blanks as straightforward as 1-2-3. Severely, tens of millions of dollars from that one easy talent. If copy has been an enormous problem for you, know this: It’s not your fault. There may be a lot B.S. info on the market, so many outdated books and so many crooked, scammy suppliers… you by no means had an opportunity. … and folks like me who DO have profitable techniques would doubtless NEVER share them with you. Now, I used to be proper the place you are actually, and right here’s what I did about it…

[beastmarketing]

How to Create a Winning Social Media Strategy

New Post has been published on https://abnoubshenouda-digitalmarketer.com/how-to-create-a-winning-social-media-strategy/

How to Create a Winning Social Media Strategy

As social media continues to evolve, it is essential for businesses to have a well-planned and executed social media strategy. A winning social media strategy can lead to increased brand awareness, engagement, and ultimately, sales. In this article, we will explore how to create a winning social media strategy in 20 headings and subheadings.

Define Your Goals and Objectives

Identify what you want to achieve with your social media strategy

Ensure your goals are specific, measurable, achievable, relevant, and time-bound (SMART)

Understand Your Target Audience

Identify your ideal customer and their demographics, interests, and behaviors

Tailor your social media strategy to meet their needs and preferences

Conduct a Social Media Audit

Evaluate your current social media presence, including platforms, content, and engagement

Identify areas for improvement and opportunities for growth

Choose the Right Social Media Platforms

Select social media platforms that align with your goals and target audience

Consider factors such as platform demographics, content types, and features

Develop Your Brand Voice and Visuals

Establish a consistent brand voice and visual identity across all social media platforms

Consider your brand personality, values, and tone of voice when creating content

Create a Content Strategy

Develop a content calendar that aligns with your goals and target audience

Identify content themes, types, and formats that resonate with your audience

Optimize Your Content for Each Platform

Tailor your content to fit each social media platform’s unique features and audience

Use platform-specific best practices for hashtags, captions, and post frequency

Use Paid Social Advertising

Consider using paid social advertising to amplify your reach and engagement

Identify the right social media ad formats for your goals and target audience

Monitor and Respond to Social Media Conversations

Monitor social media conversations about your brand and industry

Respond promptly and professionally to customer inquiries, feedback, and complaints

Measure Your Social Media Performance

Use social media analytics to track your performance against your goals and objectives

Identify areas for improvement and optimize your strategy accordingly

Iterate and Improve Your Strategy

Continuously evaluate and iterate your social media strategy based on data and feedback

Test and experiment with new content formats, platforms, and tactics

Leverage Influencer Marketing

Consider partnering with social media influencers to reach a wider audience and increase engagement

Identify influencers who align with your brand and have a relevant following

Engage in Social Listening

Use social listening tools to monitor and analyze social media conversations about your brand and industry

Gain insights into customer sentiment, preferences, and behaviors

Develop a Crisis Management Plan

Plan for potential social media crises and develop a crisis management plan

Establish clear guidelines for how to respond to negative feedback and handle sensitive issues

Collaborate with Other Brands and Organizations

Consider collaborating with other brands and organizations to increase your reach and engagement

Identify partnerships that align with your brand values and target audience

Provide Value and Build Relationships

Focus on providing value to your audience through educational, informative, and entertaining content

Build relationships with your audience by engaging in conversations and responding to feedback

Use Social Media Listening to Identify Trends

Use social media listening tools to identify trends and stay up-to-date with industry news and events

Use this information to inform your content strategy and engage with your audience

Plan Your Budget and Resources

Allocate resources and budget to support your social media strategy

Consider factors such as staffing, content creation, advertising, and tools

Train Your Social Media Team

Ensure your social media team has the necessary skillsto execute your social media strategy effectively

Provide training and resources to keep your team up-to-date with the latest trends and best practices

Stay Up-to-Date with Social Media Trends

Continuously monitor and stay up-to-date with social media trends and best practices

Attend industry events, follow thought leaders, and read relevant publications

Creating a winning social media strategy takes time, effort, and dedication. By following these 20 headings and subheadings, you can develop a social media strategy that aligns with your goals, target audience, and brand identity. Remember to iterate and optimize your strategy based on data and feedback, stay up-to-date with industry trends, and focus on providing value and building relationships with your audience. With a well-planned and executed social media strategy, you can take your business to the next level and achieve your goals.

Social media marketing

[sallydmedia]

SEO IS DEAD!!

I have been hearing that.

Then I also hear, pixels will die soon too.

True or false?

Whatever, we get it, the internet world keeps changing. So how can we keep up ranking our sites and links?

I'm not the right person to answer that. I believe I'm the most lazy SEO-er.

BUT, thanks to my coach Perry Belcher (the co-founder of DigitalMarketer.com) is setting me up to help boost my sites/links, including YouTube, at NO COST.

Wooh! 🤯

Not only that, I'm given permission to LET YOU IN to our group!

Benefits you'll get!!

1) FR.EE Coaching from Perry Belcher and Chad Nicely 🤯

2) FR.EE Promotion Tools 🤯

3) FR.EE #SEO Rankings from Perry Belcher 🤯

4) FR.EE Product to SELL = $$$$$ 🤯 (Have you heard of #Mintbird)

5) FR.EE Membership FOREVER

6) More mind-blowing 🤯 tips, tactics, tools, etc..

7) Soon..

8) Soon..

This is endless!!

You don't not want to miss this.

Do you want to pay $10,000/day coaching with #PerryBelcher and #ChadNicely?

Do you want to pay expensive tools?

Do you have something to sell and somebody to sell to?

Do you have at least 20 marketing partners?

If you say No to any of these questions, you're the one we're looking for.

Click the Link!

Ps. You can also win tons of prizes!! 🤯🤯🤯🤯 That's $$$$$$$$ worth!!

Pps. You can also win that 1964 Red Cadillac in the photo 😉😉😉😉😉

https://sallydime.cf/mbinvite

[endofthebs-blog]

Are you listening? What is Social Listening? digitalmarketer.com/blog/social-listening/

[orianaromano-oficial]

Ryan Deiss, o cara que sabe as melhores estratégias de Marketing Digital! 👊

Fundador e CEO da Digital Marketer, uma das maiores empresas de Marketing Digital focada em ensinar novas estratégias e ferramentas para crescimento de negócios na internet. 📈

✔ Por que você deve seguir o Ryan Deiss e a Digital Marketer?

A Digital Marketer é uma verdadeira escola de marketing pra mim. 👨‍🏫

Foi através da área de membros premium que eu aprendi muitas estratégias de e-mail marketing e blog que uso para fazer meu negócio online crescer. 📧

Na minha opinião, o blog deles é uma dos melhores da internet e muito bem ilustrado! 😍

Confesso que tem dia que eu passo horas lendo os artigos e eu sempre saio com uma ideia nova para aplicar nos meus projetos. 💡

Tem artigo que é tão bom, mas tão bom que acabo até salvando em PDF! 😊

Para ler basta traduzir a página para o português.

Se prepara que você vai ficar impressionado com o poder desses artigos da Digital Marketer! 💙

✔ Principais canais para seguir o Ryan Deiss e a Digital Marketer:

🔸 Blog: https: digitalmarketer.com/blog

🔸 Youtube: DigitalMarketer

🔸 Área de Membros (é pago mas vale cada centavo se seu objetivo é se tornar um Expert): digitalmarketer.com/dm-lab

🔸 Guia Completo de Marketing Digital (é grátis e é só traduzir para o português): digitalmarketer.com/digital-marketing

🔸 Instagram: @digitalmarketer

=======================

Negócio Lifestyle,

Ganhe dinheiro com Marketing Digital e tenha o estilo de vida que você sempre sonhou!

negociolifestyle.com

=======================

[domysite-blog]

In this workshop, we'll be attempting to rebuild, from scratch, the DigitalMarketer.com website.  We'll create using ClickFunnels without coding. Try ClickFunnels Free Click Here: http://domy.site/tryfree Get the Highest Converting Funnels Here: https://Domy.Site

[simplemlmsponsoring]

New Post has been published on http://simplemlmsponsoring.com/attraction-marketing-formula/internet-marketing/9-easy-organic-posts-to-increase-page-engagement/

9 Easy Organic Posts to Increase Page Engagement

We have all heard that conversations drive engagement.

And the more someone is engaged with a brand the more likely they are to purchase from that brand.

But you may not have heard of the “rule of seven,” a term coined by Dr. Jeffrey Lant.

The rule states that you need to see and engage with your customers a minimum of 7 times for you to stand out in their minds, before they are ready to purchase from you.

It all comes back to conversations. They are the most powerful type of engagement.

So… How do you get people to engage with you and your brand?

First of all, you need to woo your audience. You want them to trust you, and you do that by posting relevant content that speaks to them, about them, and for them. These kinds of organic posts (like the ones I will show you today) will attract people to you.

Then ideally, you want to get your content out to more people without spending more money. By posting organically engaging content, you won’t need to spend as much on boosting or paid ads. And who doesn’t want to get their content out to more people for cheaper?

It all comes back to conversations. They are the most powerful type of engagement. So you want to be posting things that start that communication with your audience.

In this post we will cover 9 different types of organic posts you can use to instantly increase the amount of engagement on your social platforms, even if you don’t spend a penny on ads.

1) Know someone who?

This post is one of the easiest types to create.  “Know someone who…,” “Somewhere there is a [type of person] who…,” “We all have that special friend who….” These are calls to action we can use in our organic posts to encourage our audience to not just stop and look, but also to reach out to someone in their lives who shares this topic with them.

You can use these posts to collect people who are proven to engage with a certain topic. As they mention their friends they become powerful social proof for your brand.  You automatically have a tighter connection with that new “future customer” because they watched their friends have a conversation with you.

2) Coattails Post

This post allows you to use another brand or interest to help build your credibility. Roland Frasier did exactly that with this post featuring his wife.

Roland’s target audience is people who want to grow their wealth, so he picked a high-end hotel to “ride the coattails” of. By tagging that particular hotel in his organic post, he gained access to their audience as well as his own.

For you, think about where the people you are trying to attract “live” online? What other interests do they have? What places they may have visited? Things they may have on their bucket list or things they want to do? Roland knew the hotels where the people he wanted to attract visited and featured content from there.

Here’s a key tip: Facebook knows when people travel and where they stay. And when your content features a location your audience has been, it increases that content’s distribution in their feed. Since Facebook views that content as more relevant to the audience. it gives it a higher “affinity score.”

3) Play I-Spy with Your Audience

Yes, literally, a game.

Games are a great way to get people to respond with micro-engagements. Micro-engagements are things like likes, hearts, or short comments. There is something universal, fun, and irresistible about game content. People cannot help but smile or participate when they see a game their friends have acted on.

Mobile of New Zealand played a game of I-Spy with their audience using a 360 photo.

Not only did this game increase clicks on their content, the time engaged on the page was HUGE, causing a spike in reach with their brand’s content!

4) The Guessing Game

This is another fast, irresistible game. If done well, this type of organic post can engage your audience to help sell your product! That is exactly what happened for Mark, a franchise owner of Marco’s Pizza. He posted a game into a local Facebook group and it went bonkers!

Not only did he get a lot of micro-engagements with his brand, but the timing was genius! Friday night, right before the Super Bowl. And when people were out buying pizza, his pizza store was top of mind!

(NOTE: Need a helping hand with your digital marketing efforts? Or maybe you just want proven, actionable marketing tools, tactics, and templates to implement in your business? Check out the latest deal from DigitalMarketer, and you will be on your way to helping your business grow.)

5) Create a Screen-Stopper

These are a type of video that flashes images to you in a quick sequence, almost fitting them together into a story, much like this post from Airbnb. What I love about this post is that it starts with 1 image, and as you scroll past it grabs another image.

This “screen stopper” grabs the reader’s attention and brings them back to the content.

Another version of the screen stopper is this post from Growing Play. They used this organic post to collect people into video-view audiences. These parents and preschool teachers were potential customers who would consume more content and purchase their products. Her readers watched the flashing words and grabbed a screenshot to give them an instant activity to do with their bored kids. Genius!

6) Identification Quizzes

The rule of seven states that you need to see and engage with your customers a minimum of 7 times for you to stand out in their minds.

These posts go bonkers! Buzzfeed says they are among their most popular content. What’s really cool isn’t just the fact that these posts get crazy engagement, but they are PERFECT as a vehicle for market research and as a mechanism to get a ton of engagements as fast as possible. Fulfill that “rule of 7” as fast as you can!

What do you do?

Ask your readers a series of questions to help them sort, or self-identify, themselves as interested in a topic. Sometimes you can help your audience pick the perfect product of yours for them to purchase.

You can also use these posts to collect information about the city or region your audience is in to help build up tourism, or to sell homes—or take advantage of the location/coattail post I talked about earlier.

You can also use these posts to position products to consumers for future organic posts ex: what flavor of fruit are you… you now have valuable information about your audience and you can follow up with them featuring merch about fruit (scratch-n-sniff notepads??) or cookbooks filled with fruit!

7) Watch Parties

If you have a Facebook group, this type of post is a great way to get quick engagements, and have an ongoing dialogue with your audience, without creating new content. You can post videos that other people make, and then discuss them together in your group, in real time.

(RELATED: How to Build and Manage a Private Facebook Group)

You can also use this method as a way to repost old content from your page back into your groups. As a bonus, everyone who is online and watching gets a notification to join your “party.” Below is a screenshot grabbed from a watch party that helped Ryan Levesque close a $2.5 million launch.

Conversations like the one in this watch party convert readers into fans—and ultimately buyers.

8) Host a Real-Life Treasure Hunt

Facebook has said they are filling our feed with content they believe is proof of meaningful connections. Part of the feed ranking system for meaningful connection is based on mutual relationships, time relevance, and location. It is that third element that you can totally capitalize on using a real-life treasure hunt.

Nate Lind worked to create an audience of people in his local area by hiding $500 around the town. Then he gave people clues to where it was located, and participants went on a treasure hunt. The pages associated with the treasure hunts grew at record speed, and with a highly relevant audience, Facebook saw the page as a source of “meaningful connections” in their local communities! It is genius!

9) Heartbeat Checks.

These posts are by far the easiest for anyone to use and grow engagement. They work for pages, groups, and even for people who want to grow the number of friends and the engagement of their personal profiles on Facebook (they also work in other social media platforms in addition to Facebook). We use them successfully on LinkedIn, Instagram, Twitter, and more.

What is a heartbeat check? It is a simple question that takes no real effort for your readers to answer, and it helps your reader connect quickly to you—in conversation. Questions like, “Who else is a ___?” or “When was the last time you _____?” are just a start. We have a list of heartbeat checks that work with any niche and can be used to promote any product—just click here to download them.

That wraps up 9 different types of posts you can create on your social media platforms that will instantly increase engagement. These posts get your audience to do some of the heavy lifting of growing your page for you.

(NOTE: Need a helping hand with your digital marketing efforts? Or maybe you just want proven, actionable marketing tools, tactics, and templates to implement in your business? Check out the latest deal from DigitalMarketer, and you will be on your way to helping your business grow.)

The post 9 Easy Organic Posts to Increase Page Engagement appeared first on DigitalMarketer.

Read more: digitalmarketer.com

[brianobrienny]

The Ultimate List of Blog Post Ideas for Content Marketers

How many marketing articles have you seen around the idea that “content is king?” You’ve probably seen dozens of them, all following the same basic structure, sharing the same statistics, and basically saying the same thing over and over. Hundreds of these articles exist on hundreds of different marketing sites.

Coming up with new ideas is hard, so it becomes easy to see what other people are writing about and do the same thing. While not a bad idea, if enough people do this, then everybody is just rewriting the same article. That floods the market, and unless you are one of the first few people to cover it, means most articles are left unread.

So, instead of just looking up what other people are writing, you need to come up with new and fresh ideas for your content marketing. That means effective brainstorming, researching new topics you might not be familiar with, and discovering what needs customers have that aren’t being met.

Brainstorming: More Than Just Chatting with Coworkers

Any marketer worth their salt knows that brainstorming is essential to effective content marketing. If only one person is coming up with all of your ideas, you will likely have some pretty big gaps in your marketing.

If you are going to take time to run a brainstorm with your coworkers, you need to make it as effective as possible. You want to get as many good ideas out of the meeting as you can and avoid wasting your co-workers time. There are tons of tips for having an effective brainstorm, but here are a few essential ones:

Location Plays a Huge Role

Holding your brainstorm in the right place is very important to staying productive. Do it in a public place like a coffeehouse or park, and people will get distracted. Hold it in a public area of your office and people might be nervous speaking up or suggesting new ideas in fear of judgement.

Prime locations typically need a way to write down ideas for everybody to read (like a whiteboard), are relatively distraction free, have enough space and seating for everybody to be comfortable, and is separate from the rest of the office so that people can speak freely.

Have a Variety of People

Who comes to your brainstorm plays a big part in your end results. Deciding who to invite to the brainstorm is essential to getting the ideas you want. If you are wanting highly specific article ideas that only experts can provide, then you need to invite industry or business experts. On the other hand, if you want more of a top-level style of content, invite people who won’t focus too much on specifics but have a general understanding.

Diversity in your brainstorm also means different experiences and ideas. These people might interpret your target market differently and see barriers or problems you didn’t notice.

Finally, be careful who you invite and consider how each person might impact the brainstorm. Inviting a boss into a brainstorm might lead to certain employees not offering up their ideas, while others might try to dominate and show off.

Have Them Come Prepared

Before people walk into a brainstorm, they need to know the purpose of it. At least a day in advance, let them know what the focus of the brainstorm will be and give them whatever info they need. Give them time to ponder on the topic, come up with ideas on their own, research any data you can provide, and get in the right mindset for a brainstorm. That way, you can hit the ground running, not waste time explaining the situation and avoid idle chit chat.

Pulling Ideas from Data and Research

Marketing decisions based off of data are more likely to succeed. As you work on coming up with content ideas, turn to different data sources for inspiration.

A good place to start is the analytics from your website. What content performed the best, and why? High-performing content shows an interest from people on the subject matter, and maybe you need to go more in-depth on it.

The next place to go is keyword research. What keywords are you trying to rank for, how much progress have you made, and what keywords are too hard to go for. Many short tail keywords or head terms are often dominated by major industries, so it behooves you to pursue long tail keywords. Often, long tail keywords are in the form of a question that needs answering, perfect for ideas of what content to make. By answering their question, you’ll get a more qualified lead and hopefully can lead them into your marketing funnel.

If possible, use your data and external sources (like Google Trends) to find upcoming trends you can talk about. If a topic is becoming popular, try to find a way it can apply to your industry. That way, you can attract traffic to your site by either bringing your own spin on a hot topic or being one of the first to cover it.

Interview Your Target Market

Content marketing can sometimes feel like throwing ideas at a wall until something sticks. Instead of working in the dark, you can directly ask your target market what kind of content they want from you.

Ask to interview a few recent customers about their experience. Find out what information they got from your site, where else they went when searching for information, what info they wished they could find, and what difficulties they encountered. This is a great way to find gaps in the buyer’s process that aren’t being filled by your business or your competitors. By interviewing a few different customers, you can get a good sense of the strengths and weaknesses your strategy has and work to fix it.

The Ultimate List of Blog Post Ideas

Starting a blog is easy, but creating quality, valuable content regularly and consistently can be hard. If you ever find yourself stuck and can’t figure out what to write for your next blog, keep reading! Thanks to the folks at DigitalMarketer.com, they’ve created this great infographic with 53 blog post ideas you can try out, categorized under eight different goals you may be trying to reach with your blog:

Be Useful

These are blog post ideas that will provide value to your audience and help you establish credibility and authority in your space:

List Posts

List posts are easy to scan and read, particularly for those who are pressed for time and want to get to the key points right away. You can create blog posts featuring lists of resources, tools, books, and any other topics your target audience will find useful.

How-to Posts

How-to posts are another popular format for blogs. By walking readers through a process of getting something done, they leave with actionable steps and tips that they can apply to solve a specific problem or challenge they’re facing. Make your how-to posts more engaging by incorporating videos, audios, or images.

Case Study Posts

The word “case study” itself carries more perceived value than other terms like blogs, posts and articles, so it’s a great format to grab a reader’s attention and encourage them to click through. Case study posts aim to unpack details of something, for example a process, project or event.

Checklist Posts

If your content can be broken down into a checklist, it will often perform better because it’s an easy to digest format for readers to scan and take action on the itemized key points you’re sharing.

Ultimate Guide Posts

Just like this post, ultimate guide posts aim to provide readers a comprehensive, detailed coverage of a given topic. When you’re doing an ultimate guide post, make sure you actually take the time to do your research and deliver a definitive post.

Definition Posts

In niche markets, or where there’s an emerging trend that most people don’t know about for example, you can create a series of posts that educate and inform your readers on various aspects of your given topic. This is an effective format to help establish your thought leadership and expertise in your space.

SAQ Posts

No that wasn’t a typo! Should Ask Question (SAQ) posts highlight questions customers or prospects don’t ask but should be asking. This is another great format to be helpful and provide value to your readers.

Problem/Solution Posts

Similar to how-to, checklist and SAQ posts, problem/solution posts aim to help readers solve a certain challenge they are facing by defining the problem and presenting helpful solution(s) they can consider.

Series Posts

If you’re covering a complex topic, or if there are opportunities to break a topic into a series, you can publish a post every day or week to encourage your readers to come back for the next installment. Linking your articles also helps drive traffic to other posts in your series.

Stats Posts

A stats post is just what it sounds like – a post with original and/or curated statistics on a given topic. It’s another popular format for blogs since it’s easy to scan and for readers to pull out the key points right away.

Be Human

Your customers are human. They want to build relationships and engage in conversations, not talking to robots or listening to corporate speak every day. Here are six blog post ideas that can help you humanize your brand:

Inspirational Posts

Some of the most effective or popular blogs on the web aren’t informational or entertaining, but simply inspirational. This format works really well as a story, profile or quote post for example.

Holiday Posts

Holidays present huge opportunities for marketers to humanize their brand and build authentic, emotional connection with customers, by delivering well-wishes or showing their humorous side to their audience for example.

Guard Down Posts

Sharing a deeply personal experience or story is one of the most effective ways to connect with your readers. By letting your guard down, not only are you showing your “human” side but you’re also sharing an experience the audience may relate to.

Behind-the-scenes Posts

This blog format works well especially if you have a loyal following who is interested in seeing what goes on behind-the-scenes at your company.

Off-topic Posts

This type of posts can be risky as they may seem irrelevant to your readers. But if you have a strong following who has become accustomed to the topics you usually cover, this blog format can sometimes shock or surprise them and can receive a great response.

Rant Posts

Like guard down posts, a rant post shows your human side by sharing your passion, anger or frustration about a topic relevant to your audience. This format isn’t right for everyone, but it can get a great response with the right content and audience.

Be Generous

One of the best ways to grow your blog and increase traffic is being generous by promoting other people. When you promote others, they will help promote you and your content as well. Here are some ways to get started:

Profile Posts

Write a profile of an influential person in your space. Make sure you reach out to them via social, email or phone to let them know, so they also have an opportunity to share it with their network.

Crowdsourced Posts

Collaborate with multiple influencers to answer a single question and combine into a post. For example, you can get 10 influencers to share their responses in 100 words or less on a topic relevant to your audience.

Interview Posts

You’d be surprised by how willing even the most influential people in your space would be to give you an interview if you just ask. The easiest way to interview someone is via a phone call or podcast session, but there are many other ways you can do this depending on what the interviewee prefers.

Link Roundup Posts

Curate and link to other posts or content that you think your audience will find relevant and valuable to read. You may want to consider including a short blurb or one-liner to describe what each piece of content is about. This type of post works great as an ongoing series you can publish every week or month.

Quote Posts

Who doesn’t love to read quotes from influential people? Take a topic your audience may be interested in and ask or pull quotes from multiple influencers and thought leaders in your space. If applicable, be sure to let those people know that you’ve quoted them.

“Best of” Posts

The best of posts often include content, resources, tools or anything else that you’ve curated, linked to, or written about, which you can highlight and package up as a “toolbox” that will be informative and helpful for your audience to use.

Pick of the Week Posts

In a pick of the week post, you share a piece of content, resource or tool that you’ve curated, linked to or blogged about before, which you think your audience should know or read.

People to Follow posts

People to follow posts are another popular blog format to highlight influencers and thought leaders in your space. In your posts, you can include a short description of these individuals as well as links to their social media channels, blogs, websites, books, etc., for your audience to look into.

Be Promotional

Some brands use blogs in a very promotional way, and while it doesn’t work for everyone, it is extremely effective for some:

Comparison Posts

Like the title suggests, you compare the benefits and features of your products against the solutions of your competitors. To build trust, you want to include cases where your products are not the best solutions.

Project Showcase Posts

Create a post to highlight a project your organization is working on or has completed. Whenever you can, share the process and results.

Presentation Posts

If your executives or employees are presenting at conferences, events or online webinars, why not upload these to the web? Consider publishing presentations that contain relevant and valuable content for your audience.

“Best of” Posts

Pull together some of the most popular blogs you’ve published over a period of time. Many companies do this at the end of the year to highlight their top content.

Income Report Posts

In the age of transparency, you may want to open the kimono and share with your audience the money your organization is making.

Product Update Posts

If you have a loyal and strong fan base, you’d be surprised by how well a post announcing a new feature or product will do on your site and via social. Facebook announcing its new feature Reactions is a great example.

Company Update Posts

Similar to income report posts, company updates aim to inform and share with customers and prospects the latest information about your company, which may include recent acquisitions, customers, etc.

Product Tips Posts

Share tips and advice to help customers be more successful with your products or services. This type of posts can be both promotional and useful, and can be extremely effective for the right audience.

Be Controversial

If it fits with your brand, controversial posts can get a lot of attention and action from your target audience. Here are some ideas for controversial blog posts:

“What If” Posts

If you can choose a “what if” topic that is debatable and relevant to your audience, this type of blog posts can be extremely successful and thought-provoking.

Debate Posts

Take a stance on a certain topic and present your side of the argument. You can also find someone who disagrees with your stance to present both sides of an argument in your post.

Attack Posts

You’ll want to be really careful with this type of blogs, but if you pick the right person, event or organization in an attack post it will force your readers to take sides and can get you a lot of attention and conversations going. Done right, you can earn some die hard, loyal fans.

Prediction Posts

Similar to “what if” and debate posts, you take a speculative and debatable stance on a given topic by predicting what will or will not happen in the future. Predictions can get great conversations going and help drive traffic to your blog.

Reaction Posts

Use your blogs as opportunities to respond to blogs, books or presentations created by someone else.

Be Entertaining

Engaging content can be challenging to create, but done right it can be extremely effective. These are some common formats:

Story Posts

Tell a story that would be entertaining and interesting to your audience. Story posts can be separate, individual blogs or as part of a series of posts.

Satire Posts

Humor, through the use of exaggeration and irony, works really well with timely issues like sports or politics.

Cartoon Posts

This type of posts can give readers a good laugh and think about certain topics or issues relevant to your space. Cartoon post works really well as a series as well as weekly or monthly publications.

Meme Posts

Meme’s are extremely popular and humorous pieces that can go viral across the web. You can create your own or curate from sites like memes.com.

Parody Posts

This type of posts can be very humorous and entertaining if you imitate a well-known individual or entity and exaggerate their strengths or weaknesses.

Be Timely

For some niches, it takes commitment and hard work to stay timely and up-to-date with the latest updates in your space. If you find it too daunting to keep up with the latest news, consider creating a blog series that covers timely information on a weekly basis, for example. Here are some blog post ideas that are timely:

Review Posts

Review a product, service, event or anything while it is still newsworthy. For review posts to be effective, you want to be as honest and unbiased as you can. Painting everything in a good light even when not warranted does not provide any value to your readers.

Survey Posts

Survey your audience about a newsworthy or trending topic then share the results in a blog post. It’s a great way to get your readers involved and drive traffic to your blog.

News Posts

Consider covering events as they are happening. You don’t necessarily have to be the person to “break” the story, but make sure you do add a new perspective or insight that your readers will find interesting or valuable.

Trend Posts

If you’re able to spot trends as they are happening, create content relevant to that trend as it becomes popular. Not only will this help you or your brand stand out from the crowd, but it will boost your credibility and authority in your space.

Issue Posts

Create content about issues that matter to your audience while they are still timely and relevant.

Be Engaging

Engagement may not necessarily be your end goal, but having an engaged audience is crucial to the success of your blog. Here are some post ideas that can increase engagement:

Question Posts

Monitor and track questions your audience asks on forums, in the comments section, or on social media, and answer them in your blogs.

Answer Posts

With answer posts, you actually ask your audience a question and encourage them to share their answers in the comments section. Co-creation is an effective strategy to promote engagement by getting your audience involved in creating your content.

Challenge Posts

Posing a challenge to your readers is another way to get your audience involved. This post type works well as a blog series with updates on the status or progress made by readers who are participating in the challenge.

Customer Showcase Posts

While partly promotional, featuring a customer or a project you’ve worked on does help build engagement.

Contest Posts

Holding contests on your blog is another great way to boost engagement and participation from your readers. This post type also works well as a series as you can provide ongoing updates on winners or contest results.

Freebie Posts

Create content that allows your readers to get access to giveaways that are relevant or interesting to them.

Fresh Approaches to Create Content Your Customers Want

If the good folks at Digital Marketer didn’t think of any ideas, you’ll find them in the list below:

Take all the best written content you already have (such as whitepapers) and summarize it

Take all the best video content you already have, write a summary, then embed it into a blog post

Take all the slideshare decks you already have and copy the notes into article format and embed it into a blog post

Take any research reports you have released and summarize the key points and charts

Ask the project manager who is marketing your webcasts and ask them to send you the notes from each webcast

Find all your employees who are already blogging on your topical areas and ask if you can syndicate their posts

Live-blog any events you can attend or ask your team to live-blog any events that cover your industry topics

Live-tweet the events and create a blog post of the best tweets

Ask your PR team to send you a transcript of any press releases or executive speeches and turn them into a blog post

Search Klout and Twitter for the most influential people on Twitter for various keywords where you are trying to rank and use it to create a “list post”

Create a list of the top blog sites for each keyword group

Define the top “terms you need to know” for each keyword group

Debunk the greatest myths for each keyword group

Identify the top LinkedIn groups for each keyword group

Curate the top slideshare presentations for each keyword group

Find the most shared infographics for your keyword groups

Define your top keywords in a blog post (such as “What is Marketing?“)

Define the top questions your customers face for each solution area and answer them

Define the main customer benefits of your solution category (without naming your product)

Ask your customer service team to answer the frequently asked questions (FAQs) they get

Interview an external expert for each keyword group

Interview internal employees and ask them to answer simple questions (by email even) such as who they are, what they do and how it serves your customers

Ask experts what they think is “the future of” each keyword group

Ask experts what they think is “the greatest challenges of” each keyword group

Ask experts what they think is “the number one benefit” of each keyword group

Define “7 steps to success with” your solution category without naming your product

Interview customers on what their biggest challenges were, what benefits they achieved and what steps they recommend to anyone considering your solution category

Identify the top solution providers for your solution category. List yourself last and you can rank for your competitors keywords

Identify the greatest barriers to success with your solution category

Curate your own posts and create summaries such as “top articles this year” for your keyword categories

Identify a recommended reading list of books in your keyword category

Be Unique, But Stay on Strategy

It’s easy when coming up with new ideas to get sidetracked. You might come up with an amazing and fresh article idea, but remember to refer back to your content marketing strategy. If your idea doesn’t fit, or won’t be conducive to pushing customers down your marketing funnel, move on. Whether you come up with ideas through brainstorming, interview, or from data, make sure those ideas stay in line with your purpose.

The post The Ultimate List of Blog Post Ideas for Content Marketers appeared first on Marketing Insider Group.

The Ultimate List of Blog Post Ideas for Content Marketers published first on http://rssmix.com/u/11592782/rss.xml

[unitydayjuice]

Tempos que não farão você repensar Vendas pela Internet.

Se você está lendo este texto, tenho certeza de que não é a primeira vez que vejo meu nome em sua caixa de entrada.

Mas este é especial. Porque é para todas as 61.469 pessoas que aceitaram a oferta do Free Lab que corremos em resposta ao surto de COVID-19.

Está certo.

61.469 pessoas.

Dizer que esse número superou minhas expectativas seria um eufemismo.

E por isso, sinceramente, quero dizer OBRIGADO.

Obrigado por sua participação nesta oferta exclusiva ...

Obrigado por fazer parte desta comunidade ...

E obrigado por TUDO o que faz - porque, como profissional de marketing, proprietário ou empresário, o trabalho que você faz é importante (e sempre será importante).

E posso dizer com segurança que, devido ao seu envolvimento nesta oferta, o principal produto da DigitalMarketer agora está sendo usado por mais pessoas do que nunca.

Então, novamente, obrigado, Luan. Espero que a sua decisão de participar deste programa e da comunidade já esteja valendo a pena ... e continue.

Dito isto, embora eu saiba que a ameaça do vírus não passou e não voltamos exatamente aos "negócios normais" ...

… Chegou a hora de o DigitalMarketer retomar o mais próximo possível das operações normais.

Mas espero que isso NÃO marque o fim do nosso relacionamento, nem a sua conexão com a família DM.

Você pode acessar também o site http://jornaldobolsao.com.br/ para mais insights.

É por isso que, na próxima semana, farei um grande anúncio, uma espécie de suborno ético para mantê-lo nessa família DigitalMarketer com a qual me preocupo tanto. DICA: É um presente especial que tenho apenas para você :)

Mas por hoje: OBRIGADO.

P.S. Aqui está um plano em três etapas para garantir que você aproveite ao máximo seu acesso ao DM Lab…

PASSO 1: Participe do DM Engage (comunidade somente para membros) e poste uma pergunta

PASSO 2: Use um manual para resolver suas maiores necessidades de negócios

Precisa de um plano abrangente de marketing digital? Use o Manual do Customer Value Journey

Acesse: https://lab3.digitalmarketer.com/execution_plans/funnel-builder-playbook/overview

Precisa de mais tráfego? Use nosso Manual de anúncios do Facebook

Precisa lançar um novo produto ou serviço? Use nosso Manual do criador de funil

PASSO 3: Domine UMA disciplina de Marketing Digital (e obtenha a certificação)

Domínio de Redação

Domínio de tráfego pago

Domínio do Marketing de Conteúdo

Domínio de Email Marketing

Domínio de Marketing de Pesquisa

Domínio do funil de conversão

Domínio de Mídia Social

Domínio de Otimização e Teste

Domínio de dados e análises

Domínio da Gestão Comunitária

Domínio de marketing de comércio eletrônico

[beastmarketing]

Mastering the Art of Landing Pages Top Tips for Higher Conversions

New Post has been published on https://abnoubshenouda-digitalmarketer.com/mastering-the-art-of-landing-pages-top-tips-for-higher-conversions/

Mastering the Art of Landing Pages Top Tips for Higher Conversions

Tips for Creating Effective Landing Pages

In the world of digital marketing, landing pages are crucial for converting website visitors into leads and customers. A landing page is a standalone web page designed to convert visitors into leads or customers by collecting their information through a form. The ultimate goal of a landing page is to encourage visitors to take a specific action, such as filling out a form, making a purchase, or subscribing to a newsletter.

In this article, we will discuss tips for creating effective landing pages that will help you improve your conversion rates and achieve your marketing goals.

Set clear goals and define your target audience Before you start creating your landing page

it’s important to set clear goals and define your target audience.

Ask yourself what action you want visitors to take on your landing page and who your target audience is. This will help you tailor your messaging and design to appeal to the right audience and guide them towards the desired action.

Keep it simple and focused Landing pages should be simple and focused

with a clear and concise message that communicates the value proposition of your offer. Avoid cluttering the page with too much information or distractions, as this can overwhelm and confuse visitors. Use short paragraphs, bullet points, and images to make your content more digestible and visually appealing.

Use eye-catching headlines and images Your headline and images

are the first things visitors will see when they land on your page, so make sure they are eye-catching and attention-grabbing. Use a headline that clearly communicates the benefit of your offer and use high-quality images that are relevant and engaging.

Make it mobile-friendly More and more people

are accessing the internet on their mobile devices, so it’s important to ensure your landing page is mobile-friendly. Use a responsive design that adapts to different screen sizes and make sure your page loads quickly on mobile devices.

Use social proof and testimonials Social proof and testimonials

are powerful tools for building trust and credibility with your visitors. Use customer testimonials, social media mentions, or awards and recognition to show that your offer is trusted and valued by others.

Include a clear and visible call-to-action

Your call-to-action (CTA) is the most important element of your landing page. It’s the button or form that visitors will use to take the desired action, such as filling out a form or making a purchase. Make sure your CTA is clear and visible, and use action-oriented language that encourages visitors to take the next step.

Test and optimize your landing page

Creating an effective landing page is an ongoing process of testing and optimization. Use A/B testing to experiment with different headlines, images, and CTAs to see which variations perform best. Use analytics tools to track your conversion rates and identify areas for improvement.

In conclusion, creating effective landing pages requires a clear understanding of your goals and target audience, a simple and focused design, eye-catching headlines and images, mobile-friendliness, social proof and testimonials, a clear and visible CTA, and ongoing testing and optimization. By following these tips, you can improve your conversion rates and achieve your marketing goals.

refernces

Eisenberg, B., & Quarto-vonTivadar, J. (2021). Call to Action: Secret Formulas to Improve Online Results. New York: Thomas Nelson.

Gaudreau, J. (2019). 7 Tips for Creating a Killer Landing Page That Converts. Entrepreneur. Retrieved from https://www.entrepreneur.com/article/332407

Kharel, R., & Gurung, B. (2021). The Impact of Landing Page Design on User Experience: A Systematic Review. IEEE Access, 9, 161583-161593.

Odden, L. (2021). How to Optimize Landing Pages for Higher Conversions. TopRank Marketing. Retrieved from https://www.toprankblog.com/2021/02/how-to-optimize-landing-pages/

Patel, N. (2021). The Definitive Guide to Landing Page Optimization. Quick Sprout. Retrieved from https://www.quicksprout.com/landing-page-optimization/

[elfra-caso]

Mapeamento de onde queremos chegar

Se você ficar com Dan Kennedy ou eu o tempo suficiente, ouvirá alguma forma dessa declaração:

"Quem pode gastar mais para adquirir um cliente, ganha."

Se você tem dinheiro para queimar ... isso é fácil. Apenas fique negativo e supere seus concorrentes para dominar o mercado.

O resto de nós precisa de um plano melhor…. e aqui está.

Crie um maximizador de lucro Você quer batata frita com isso?

O McDonald's conhece o valor de um Profit Maximizer.

Os números são mais ou menos assim: eles gastam US $ 1,91 para obter uma pessoa no drive-thru, ganhando um insignificante lucro de US $ 0,18 em uma venda de hambúrguer de US $ 2,09.

Se esse fosse o modelo de negócios deles ... o McDonald's estaria fora do negócio.

Mas o McDonald's tem um Maximizer de lucro ... eles ganham US $ 1,14 adicionais na venda de alevinos e coca-cola.

O objetivo do Profit Maximizer é aumentar o valor médio da transação ... particularmente o valor médio da transação IMEDIATA.

IMEDIATO, porque é necessário recuperar e lucrar com uma campanha de marketing ... AGORA. Mais tarde não.

O uso adequado de um Profit Maximizer faz exatamente isso.

Eis por que isso funciona ... Proprietários de empresas quebradas fazem uma única oferta ... proprietários de empresas inteligentes e ricos criam funis.

Vamos ver um exemplo simples.

Considere uma oferta de US $ 100 que tenha 100 clientes para uma receita total de US $ 10.000.

E se eu lhe dissesse que 30% desses 100 clientes teriam comprado uma oferta de US $ 300 imediatamente após a compra da primeira oferta?

Neste exemplo, US $ 10.000 (US $ 100 x 100) em receita são gerados a partir da primeira oferta ... e US $ 9.000 (US $ 300 x 30) em receita são gerados a partir da segunda oferta.

Esta segunda oferta é um Maximizer de lucro.

A maioria dos seus concorrentes está apenas fazendo a primeira oferta ... e isso é um grande erro.

O poder do maximizador de lucro Lembre-se do mantra…

"Quem pode gastar mais para adquirir um cliente, ganha."

Os proprietários de negócios que fazem ofertas Profit Maximizer podem reinvestir parte ou todo o lucro obtido com a primeira oferta na aquisição de mais clientes ... enquanto ainda lucram bastante com a oferta Profit Maximizer.

Em nosso exemplo, adicionar um Profit Maximizer quase DOUBLED o valor de uma transação.

Você pode ver como seria impossível competir contra alguém com essa vantagem.

O que você poderia oferecer como um Maximizer de lucro?

Aqui estão 5 idéias…

1 - Upsells A Best Buy vende uma TV de tela plana e vende a garantia e o serviço Geek Squad.

A Cleveland Equipment oferece um produto de selador térmico de US $ 250 com um lucro líquido de US $ 30 por venda.

Eles adicionaram um upsell imediato, um conjunto de elementos de aquecimento extras de US $ 60 livres do fornecedor, com uma taxa de aceitação de 50%.

Isso significa US $ 30 por transação e muito mais dinheiro para gastar na aquisição de novos clientes.

Em nossos negócios, começamos a adicionar uma oferta de três palavras à parte traseira de muitos de nossos funis que dobraram o valor da transação.

Aqui está a oferta de três palavras ...

"Precisa de alguma ajuda?"

Usamos essa oferta para vender serviços de bricolage por um valor maior em dólares ... de 10X a 100X o preço da compra inicial.

O que você poderia vender no back-end da sua oferta principal?

2 - Vendas Cruzadas As vendas cruzadas diferem das vendas diretas, pois não são necessariamente relevantes para a primeira oferta ... embora, quanto mais perto você puder, melhor.

Ninguém faz vendas cruzadas melhor do que a Amazon…

Mas observe que a Amazon faz essa oferta de venda cruzada na página "Obrigado" para evitar interromper a compra inicial.

3- Pacotes e kits Seja um pacote de serviços (como uma empresa de seguros ou cabo) ou produtos (como um conjunto de DVDs), o pacote ou kit é uma maneira poderosa de maximizar o valor da transação.

Considere combinar itens de baixa e alta margem e combinar produtos de informação com produtos físicos em pacotes configuráveis.

4 - Baldes de valor A "Oferta de caçamba" funciona bem ... particularmente para produtos de consumo de alta margem.

Teste a pré-venda de uma oferta de balde na página de vendas e faça a oferta na página de agradecimento.

5- Faturamento recorrente O Santo Graal dos Maximizadores de Lucros ... o modelo de continuidade.

A jogada óbvia é o site da associação, mas tudo, desde varejistas (como Birchbox e Dollar Shave Club) a lavagens de carros, está empregando cobrança recorrente como um Maximizador de Lucro.

Você não tem um Maximizer de lucro próprio?

Não se preocupe… procure uma oferta de afiliado, uma joint venture ou venda os leads para um negócio com uma oferta relevante.

Faça o que fizer ... não continue fazendo uma única oferta.

É apenas uma questão de tempo até que alguém entre no mercado disposto e capaz de gastar mais do que você para adquirir um cliente.

Deseja saber mais sobre os maximizadores de lucro? Leia este artigo ...

Otimização do valor para o cliente: como criar um negócio imparável Biografia do autor:

Ryan Deiss é co-fundador da Idea Incubator LP e CEO da DigitalMarketer.com. Ele lançou seu primeiro negócio baseado na Web em seu dormitório da faculdade em 1999 e, desde então, fundou mais de 40 empresas diferentes em mercados como saúde e beleza, sobrevivência e preparação, artesanato em bricolage e melhoramento da casa, investimentos e finanças, investimentos em produtos químicos e fabricação de filtros líquidos, empréstimos comerciais, online

[katrinratto]

The Power of the Guarantee – Is Your Agency Missing Out?

Design, marketing, and other creative agencies and consultants have a unique challenge.

It can be tough to convince clients to pay before clients see a finished product.

And, this is especially true for smaller graphic design and marketing agencies that don’t have the rock-solid reputations of top firms to pave the way.

Purchasing design or marketing services can be a speculative action.

It’s risky.

And research suggests that spending money can actually trigger pain reactions in the brain.

When you add that into the mix, it’s easy to see why making sales can be such an onerous task for agencies.

But, what if you could overcome both of those challenges  – and more – with a single marketing tactic?

The fact is that you can.

A simple, well-crafted guarantee could be the game-changer your agency has been searching for.

Here’s what you need to know about offering results and/or service guarantees to your clients and prospective clients.

Three reasons why your agency should have a guarantee

1. Guarantees remove risk/friction

Most clients are uncomfortable paying for something sight unseen. They worry that they won’t get what they’re looking for. And, that’s a reasonable concern.

In fact, this was the key reason we founded crowdpring in 2008 and the reason why our model lets clients pick from actual designs (or names), rather than bids and proposals. More about this in our look at 10 essential tools that will help grow your marketing agency.

A guarantee can help to mitigate that concern for agencies that are not comfortable or unwilling to work on spec, making the client comfortable with the decision to hire the agency.

A money-back guarantee or a satisfaction guarantee can effectively remove the danger by ensuring that the client can get a refund if it doesn’t work out; or, that you’ll work with the client until they are satisfied.

Risk. Gone.

2. Guarantees build client confidence

A business willing to guarantee their product or service exudes confidence.

It’s one reason we have a 100% money-back guarantee on crowdspring. We stand behind our services.

Many of our competitors offer confusing, convoluted guarantees where you can get some money back but not all of it, with confusing and restrictive rules how/when/why you can request money back. As a client, I hate those types of guarantees.

Guarantees, to be effective and to build client confidence, should be simple.

A guarantee means the agency is assuming the risk instead of the client. And, the agency is so confident in what they have to offer, that they’re not even worried.

That kind of confidence inspires confidence from others. Clients will take notice and feel comfortable with your ability to deliver on your promises.

And you’ll stand out from other agencies who sell on a relative basis (i.e. telling clients that if they blog twice as much, they’ll get twice as much traffic).

3. Guarantees increase sales

Removing risk and building client confidence are important. But, they don’t pay the bills.

But, the good news is that removing clients’ concerns and giving them reasons to be confident in your business will naturally lead to more sales.

Leads who were on the fence will have fewer reasons to walk away.

And, if you offer a quality service, they’ll have every reason to give your business a shot.

What a good guarantee looks like

Guarantees come in many forms – and that’s good. It means that with a little creativity, and intimate knowledge of your business, there’s a guarantee for every agency.

But, it’s important to remember some basic guidelines to ensure that your guarantee works for both your business and your clients. Here’s what to look for…

a service or results guarantee must have clear terms.

The terms of your guarantee must be clear. What is your client guaranteed to receive? Is there a time frame? What conditions apply?

You’ve got to think through all aspects of your guarantee completely before launching it for your clients. And you have to clearly articulate those terms to avoid confusion or setting false expectations.

Confusing or overly complex guarantees will raise red flags, suspicions, and misunderstandings that undermine your efforts.

a service or results guarantee must be enforceable.

Your guarantee must be something you can deliver – consistently.

So, when planning your guarantee, look at your business processes.

What can you safely guarantee taking into consideration the way your business is currently run?

You can’t guarantee results – nobody can. But you can guarantee that if you don’t obtain results for a client, you’ll refund their fees.

For example, you can’t guarantee that you can create a strong brand identity for your clients. But you can guarantee that they’ll love the identity you create for them.

If necessary, make tweaks to your processes or infrastructure that will allow your guarantee to be painlessly sustainable.

a service or results guarantee must differentiate your agency.

Your guarantee should help to set your agency apart from the pack.

Make an offer that is unique and compelling.

This guarantee not only serve as a powerful sales tool, but it will also help drive traffic to your agency instead of your competitor.

While a potential client can’t directly compare the finished products they might receive from two different agencies (they don’t exist yet), they can directly compare guarantees.

And, they will.

a service or results guarantee must be easy for clients to use.

A good guarantee must be easy for a client to take advantage of.

Everyone hates jumping through rings of fire to get a refund or claim something to which they feel entitled. And yet, some businesses make it nearly impossible to follow through on their guarantee.

Don’t be one of those businesses.

Creating a guarantee structure that is difficult to execute will make customers feel like they’ve been scammed. And, they’ll be sure to let their friends and family know. But, if you create a pain-free, frictionless guarantee process, your clients will walk away happy.

Is one of these guarantees right for your agency?

100% Money Back Guarantee – The 100% money back guarantee ensures that a client will receive all of their investment back if they meet the terms of the guarantee. This guarantee is very popular with clients as it removes all risk from their investment.

Here at crowdspring, this is the guarantee we offer for all of our graphic design projects, including logo design, web design, product design, and other design projects. It gives our clients complete confidence in posting a design project because they know they can request a refund if the results in a project don’t meet their expectations. This rarely happens, but clients love that they have this guarantee.

Many agencies that leverage crowdspring for creative assets smartly use this guarantee because they can easily pass the same guarantee on to their clients.

Partial Refund Guarantee – Some agencies prefer to keep part of the fees paid and refund the remaining amount to the client. This is a little less risky for the agency, but also a little less appealing to a client.

Design Quantity (Choice) Guarantee – This guarantee promises that the agency will deliver a certain number of designs or marketing services for the client to choose from. You have the option of defining a flat number for all clients, or negotiating the specific quantity to be met on a client-by-client basis.

This is the guarantee we offer at crowdspring for business name and business tagline projects. In naming and tagline projects, we guarantee clients will get at least 100 names or taglines to choose from. We make this very clear when clients create a project – we don’t want clients to be surprised. This offers an unparalleled choice for clients that they cannot get anywhere else.

Low Price (Or Price Match) Guarantee – Clients love to know that they’re getting the best deal – and this guarantee delivers that peace of mind. A low price guarantee assures that your agency will offer or match the lowest price available.

Bonus Guarantee – People love free stuff. And, the bonus guarantee is contingent on offering the client a free bonus of some sort with their purchase. If they’re not pleased with their primary service, they can receive a refund (or partial refund) but still keep their bonus gift.

24 Hour Response Guarantee –  Prompt customer support has real value in our fast-paced world. Offering a 24-hour response guarantee reassures clients that they’ll always hear back from your team within 24 hours of reaching out.

This is just a small sampling of the types of guarantees that your agency could offer. Think about the reasons your clients are hesitant to purchase and any outstanding services your agency offers that might translate into a stellar custom guarantee.

How to successfully execute a guarantee

1. Set terms and conditions

It’s best to start by defining exactly what you’re guaranteeing will happen.

But, don’t just slap a random guarantee on anything and hope it’ll make an impact. Kathryn Aragon explains for DigitalMarketer.com:

Your best bet is to determine why people resist purchasing (or purchasing more), then create a guarantee that covers that situation.

To make the biggest impact, tackle the biggest obstacle to your sales.

Are clients concerned they won’t like the finished product? Offer a money back guarantee.

Maybe clients think they won’t have enough designs to choose from? Guarantee they’ll have a choice of designs.

Are clients intimidated by the process? Offer a no-stress guarantee.

Then outline exactly what conditions apply. Remember that the more complex the conditions are, the harder it will be for clients to take advantage – and the weaker your guarantee will become.

2. Set the time period

For how long will clients be able to take advantage of your guarantee? 30 days? 3 months? 1 year? Some guarantees can last a lifetime.

Clients will, of course, prefer guarantees covering longer time spans. But, you have to consider what length of time works for your business, as well.

Look at the framework of the guarantee you plan to offer.

Then assess the costs (monetary, time and resources) required to deliver that guarantee for set lengths of time.

Then choose the timeframe that makes the most sense for you.

3. Create a business infrastructure that supports the guarantee

You shouldn’t have to work hard to execute your guarantee.

A guarantee with too high of a cost simply isn’t sustainable.

It’ll put you out of business, instead of increasing your revenues and profits.

So, if you’re serious about creating a successful guarantee campaign, create a system that supports that guarantee easily and effortlessly.

If you’re offering a money-back guarantee, make sure your support team is fully briefed and empowered to handle refunds easily.

If you’re guaranteeing choice of designs,  consider enlisting the help of a reputable crowdsourcing design service like crowdspring to bolster your creative pool and provide more designs for clients to choose from.

Only you know what processes or tools will be necessary to execute your unique guarantee. Just be sure to get them in place so that you can provide an easy and painless guarantee for both your client and your business.

4. Set proper expectations for clients

Your guarantee is destined to fail if you don’t communicate it clearly.

Make sure you feature your guarantee prominently on your website and in your marketing materials. But, that’s not all. You also have to explain it in language that sets appropriate expectations for your clients.

If a client thinks your guarantee ensures a complete refund, but in fact, they can only be refunded a portion of their fees… that’s a recipe for unhappy clients.

Have someone with a fresh perspective proofread your guarantee copy before you make it live.

A guarantee is a deceptively simple, but powerful marketing tool. Don’t underestimate the positive impact it could make on your agency’s bottom line.

  from http://bit.ly/2DqAGOg