#customer loyalty points
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pointsplus · 3 months ago
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6 Easy Steps to Create a Customer Loyalty Program
This article offers a 6-step guide to create a customer loyalty program, covering aspects from defining goals to tracking & optimizing the program. for more info:- https://pointsplus.atualblog.com/34981009/6-easy-steps-to-create-a-customer-loyalty-program
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hella1975 · 1 year ago
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just full force threw a shoe at my sister's face and when my mum got me alone after she was like 'you shouldn't clobber her. but i get it' 😭
#it kicked off today but in my defence she's actually proper in the wrong this time even my DAD called her a bitch and my mum is FUMING#baso my sister came into my work with her mate when i was closing the other day and all the staff GLARED at them bc of aforementioned#close so i was being v chill so everyone 1) knew it was my sister and not some customer coming in late and 2) her friend wouldnt be uncomfy#like that's the real kicker her i was being extra laid back FOR her friend so he'd feel more at ease. and one thing about me is yes ive#said countless times i have a rural accent but my mum also raised me to know when and how to speak nice if need be bc people are cunts here#so when im waitressing i speak nicely bc it's a stuck up restaurant w stuck up customers but when im with my sister? making a point of#being laid back? my normal accent came through. and her mate when i was gone said i sounded 'really [from the county we live in]'#which WOULD NOT BE A COMPLIMENT. it's baso saying 'your sister sounds local and chavy' without using such explosive words#and my sister LET HIM SAY IT. SHE DIDNT DEFEND ME. and she told my mum about it later bc SHE THOUGHT SHE'D TELL ME OFF#LIKE SHE DID IT TO SNITCH. THERE WAS NO SCENARIO WHERE MY SISTER WASNT BEING A CUNT. and my mum hit the ROOF#one thing she's rlly been big on is loyalty bc it's always been the 3 of us so when she found out my sister let him say that she FLIPPED#and this all happened last night and i only found out this morning bc i overheard them screaming at each other and turns out my mum#tried to keep it from me bc she didnt want my feelings hurt and IM pissed bc it actually did hurt more than i thought it would#like i KNOW what people say about my accent but it's a guy i know? my sister's been friends w him for years? i was being nice?#it's EMBARRASSING like i was clueless & friendly and turned around for him to be like 'look at this stupid local girl' like??#and my sister did NOTHING? it just sucks so i STORMED upstairs when i found out and had it out with my sister#and she knew she was fucked so she did all 'im not talking to you i have nothing to say' AND PUT HER EARPHONES IN?#the way i RIPPED them out. got in her face like okay girl u think i sound like a chav ill act like a chav lets GO#and it just got really aggressive and i wound up grabbing HER OWN SANDAL and full force hurling it at her face 😭 oops#from close range too like i was already in her face so i basically just smacked her with a sandal DSHGJKSH#now we're sat in silence bc alas we still share a room. WHAT the fuck. insane tbh but it's a bit funny. im so angry rn i could KILL#hella goes home
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I feel like I need to start breaking bad over now that I know gus's main motivator was getting revenge for his partner's murder
#no because like he has such a well-constructed façade both in business and in customer service and then you see that flashback#and its like oh he really is just Some Guy who was hardened by circumstance he wasnt always like this#hes careful because he learned the hard way what happens when he isnt careful he Lost His Boyfriend and it drives so much of what he does#like fhkajaahj i know this is all super obvious stuff but im insane about the implications#like the cartel killed max As A Warning and gus still went on to the us to expand his resturant chain and sell meth#and like walt thinks hes just like gus but he never will be because he still has everything he never learned anything the hard way#he just jumped into a game he can never fully understand#but gus seems to have learned everything the hard way it isnt explained why he left chile but i doubt he can ever return#all he had left of his old life was max but then max was murdered he has nothing other than what hes built#he knows to be careful and to not get attatched he sliced victors corroted with a box cutter he was seemingly unaffected by gales murder#and even though his main motivator is that his bf was murdered he still reaches the point where he threatens to kill walts family#he was far far far more lenient than hector and don eladio#still do you think maybe just maybe he figured that was the only way to make walt careful if he went though a similar tragedy#and something similar Did happen to jesse even if it didnt make jesse more careful it cemented his place in the meth business#besides his loyalty and potential maybe thats part of the reason gus kept him around. kinda similar trauma#but i digress#🧪💎
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strategichannah · 6 days ago
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Crafting a Value Proposition that Resonates with Your Audience
Create a value proposition that connects! Learn how to highlight your unique benefits and solve customer pain points to build a message that drives engagement. #MarketingTips
Crafting a Value Proposition that Resonates with Your Audience Written By: that Hannah Jones Time to Read: 5 minutes A value proposition is a promise of value to your customers. It explains why they should choose your product or service over a competitor’s and how you can meet their needs better than anyone else. A strong value proposition speaks directly to your audience’s problems and…
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rodlanort · 9 days ago
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dravidious · 3 months ago
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You're more amazing than a full minute
Werewolves need help but everyone else trying to help them is STUPID and WRONG so I did it better. You're welcome
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Also an artifact that I just had the idea for and kinda sorta supports werewolves if you squint so I gave it Innistrad flavor and threw it in the batch. So there, unique support cards that aid werewolves in their transforming endevors without defaulting to the laziest possible-
"Why not just give werewolves flash?"
FUCKING FINE
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You want flash so bad you can spend 3 mana on it
#asks#custom cards#Pack Loyalty was inspired by the Thunder Junction WU no spells archetype which i realized was really similar to werewolves#but unfortunately no overlapping colors so it'd feel awkward but i figured out a solution#a bunch of these are just figuring out ways to transform while still spending your mana so lots of big flash spells and activated abilities#the whole “stupid and wrong” thing was partly a joke but i do genuinely dislike the attempts i've seen to help werewolves#i've heard a few times “they should give some werewolves flash” or even “they should give MOST werewolves flash”#no. that would make flipping your wolves basically automatic. which would defeat the whole point of the day/night condition#the tension between casting your werewolves and flipping your werewolves is the whole point of the archetype#giving a large portion of them flash would change the archetype to just “flash creatures” with transforming being pointless complexity#and then the other solution was Tovolar which. what the fuck. he's encouraging you to cast MULTIPLE werewolves on your turn?#just completely throws out the entire day/night mechanic to just say “if you're playing werewolves then it's always night”#hey notice how all the “no spells cast from hand” cards in OTJ don't have plot? and only ONE of them has flash#it's because you're supposed to combine them with other cards to make a complete synergetic deck#you don't just throw all the payoffs into a pile and watch them all trigger each other for free#thus why only one werewolf has flash (Oakshade Stalker) and it forces you to spend extra mana to flash it in#thus why i made more non-werewolf cards with flash or activated abilities#the other problem werewolves struggle with is that in high-level play it's easy for the opponent to flip your wolves back#so i also made Twilight Prowler and Heckling Heretic to punish the opponent for doing that#and then Kessig's Shade // Kessig's Bark which doesn't solve any problems i just liked the idea#wait i just realized i made a “no spells cast from hand” card and gave it plot. which is the whole thing i was against. fuck#at least you have to spend an extra mana to plot it and you still need to find something to spend your mana on on the turn you cast it#and it's a cool idea that combines two related archetypes so that's justification enough. maybe#had another idea for a plot card just now and added it to the post#giving werewolves flash is fine because you need to play a support card for it so it's not free. it costs mana#and it's just one card so you still need other support cards to consistently flip your wolves
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blog-eatos12 · 4 months ago
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12344008908 · 7 months ago
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Mobile-First Loyalty: Creating a Convenient Customer Experience
In today's fast-paced digital landscape, convenience is king. As consumers increasingly turn to their mobile devices for shopping, communication, and entertainment, businesses must adapt to meet their evolving needs. One area where this shift is particularly evident is in customer loyalty programs. In this blog post, we'll explore the concept of mobile-first loyalty and how it can create a convenient customer experience that drives engagement and fosters brand loyalty.
The Rise of Mobile-First Loyalty
Prime Rewards loyalty programs that are designed with mobile devices in mind from the ground up. Rather than relying on physical cards or cumbersome point-of-sale systems, these programs leverage the power of smartphones to deliver a seamless and convenient experience for customers. From earning and redeeming rewards to receiving personalized offers and notifications, mobile-first loyalty puts the customer's smartphone at the centre of the experience.
Convenience at Your Fingertips
One of the key benefits of mobile-first loyalty is the unparalleled convenience it offers to customers. With their loyalty program accessible directly from their smartphones, customers can easily track their rewards, view available offers, and redeem rewards right from the palm of their hand. This eliminates the need for physical cards or remembering to bring them along, streamlining the process and making it more convenient than ever for customers to engage with your brand.
Personalization and Targeted Offers
Prime Rewards enables businesses to deliver highly personalized and targeted offers to their customers. By leveraging data and analytics collected through the mobile app, businesses can gain insights into customer preferences, purchasing behaviour, and engagement patterns. Armed with this information, they can tailor their loyalty program to offer rewards and incentives that are relevant and appealing to individual customers, increasing the likelihood of engagement and repeat purchases.
Enhanced Engagement and Brand Loyalty
By creating a convenient and personalized experience for customers, mobile-first loyalty programs can significantly enhance engagement and foster brand loyalty. Customers who find it easy and rewarding to engage with a brand through their mobile device are more likely to remain loyal over the long term. Additionally, mobile apps provide businesses with a direct channel of communication with their customers, allowing them to send targeted notifications, promotions, and updates to keep customers engaged and informed.
Embracing the Future of Loyalty
In short, Prime Rewards offers the future of customer engagement and brand loyalty . By utilizing mobile devices, businesses can enhance convenience, personalize experiences, and build stronger customer relationships. Whether you're a local business or a global retailer, embracing mobile-first loyalty . Contact us today to elevate your loyalty program and drive impactful results with Prime Rewards.
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michellesanches · 1 year ago
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A business case for embracing Ubuntu
We are increasingly spending more time “at work”, if not physically, then mentally and even emotionally. For many, workplace culture is riddled with politics and toxicity, leading to higher and higher levels of work related anxiety, stress and burnout. I am no stranger to this phenomenon. Success, in this fast-paced and highly competitive business landscape, is not solely measured by financial…
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hsmagazine254 · 1 year ago
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Unlocking Success: Focusing on Your Clients' Pain Points to Improve Your Business and Retain Clients
Understanding Your Clients’ Pain Points In the dynamic world of business, success lies not only in attracting new clients, but also in retaining them for the long haul. Understanding your clients’ pain points and addressing their needs effectively can be the key to building strong relationships and fostering customer loyalty. By focusing on solving the specific challenges your clients face, you…
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pointsplus · 4 months ago
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A Customer Loyalty Program incentivizes repeat business by offering rewards. Customer Loyalty Points are earned with purchases, redeemable for discounts or gifts. Retail Customer Reward Management tracks and allocates these points. A loyalty program for retail enhances customer retention. Effective points and reward management maximizes customer engagement and satisfaction.
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articlepoint786 · 1 year ago
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The Role of Gamification in Enhancing Customer Loyalty and Engagement
Discover the Power of Gamification in Customer Loyalty Programs: Engage, Retain, and Boost Sales. Learn how gamification strategies can enhance customer engagement and foster loyalty. Explore the benefits, implementation approaches, and the role of data.
The incorporation of gamification strategies has proven to be highly effective in increasing user engagement and fostering brand loyalty. If you may be skeptical about its impact and benefits, let us shed some light on why it works and why it is essential for your business. This article will explore various approaches to implementing gamification, discuss its significant influence on customer…
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wecodefutureindia · 1 year ago
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PLUGIN FOR WOOCOMMERCE
The WCF Loyalty Points and Rewards Plugin for WooCommerce is a freemium plugin that allows you to create a loyalty program for your WooCommerce store.    With this plugin, you can reward your customers with points for making purchases, referring friends, or simply signing up for your newsletter. Customers can then redeem these points for discounts, free products, or other rewards.
Here are some of the benefits of using the WCF Loyalty Points and Rewards Plugin for WooCommerce:
Increase customer loyalty: A loyalty program can help you to retain your existing customers and encourage them to shop with you more often.
Boost sales: A loyalty program can also help you to increase your sales by offering customers discounts and other rewards.
Generate leads: A loyalty program can also help you to generate leads by collecting customer data such as email addresses and phone numbers.
Improve customer satisfaction: A loyalty program can help you to improve customer satisfaction by showing your customers that you appreciate their business.
Get feedback from customers: A loyalty program can also help you to get feedback from your customers by asking them to rate their purchases or provide suggestions for improv
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whizzystack · 2 years ago
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bee-wg · 3 months ago
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Year 2:
“Jay! What the Flip?” It’s the ass crack of dawn, and Theo is already trying his best SpongeBob impression.
“Whaaat?” I yelled back with a mouth full of pancakes.
“You put your dirty clothes on my bed again!” He squealed.
”Dude, you asked for it. What are you whining about?”
“Boys, What did I say about yelling in the morning?” She yelled.
“Yewn, bwintow!” I think Dad was telling us to break it off, but he’s too lost in the Cream Cheese Danish.
Can’t blame him. Delicious and high protein? There’s nothing better.
Theo rushed down with a constipated face. 
“Ewww. They’re still wet to the touch. Wait. Is it dripping sweat?”
Okay. I overlooked the wet part, but he asked me to have it. 
I’ve been cleaning out some gym clothes that don't fit anymore, and Theo wanted some. I’ve decided to fully commit on football and my stocky phase, so I gave that shirt one last try yesterday. It was definitely not made for a more rugged build person. As I walked around the house, I unknowingly soaked it. I used to be disgusted with sweating. I would shower and wash the clothes by hand after each morning run. Recently I’ve been sweating a lot easier, but Dad told me to look at the bright side of things, and I do see it. Usually I would only sweat when I get a real good workout. Since it's easier to sweat buckets, that means I’m getting lots of exercise.
That leads back to this. I don’t feel as compelled to wash them anymore. They’re the result of my hard work on the journey back to being shredded. 
“No more pancakes in the morning for the month.” He said.
“What?…But…You can’t do that.” 
His face tells me, “Yes, loser. I can.”
***
“What happened, dude? Your cat died?” Brad asked.
This is supposed to be an easy practice because it’s the last before the summer. I guess Coach woke up and chose violence. 
I’ve been only doing a few yards of Quick Steps and Sumo squats. My lungs are now collapsing.
I’m only 230 pounds; there are players heavier than me doing better. I’m doing something wrong. It must be because I didn’t have protein pancakes for days.
“Dude, you there?” Brad asked.
Trying not to wheeze, I replied.
“Yeah, S’all good. I’m just hungry.” 
It would be an understatement. When you’re used to protein goods pumping your belly full of energy every morning, what does five English muffins and some hash browns even do?”
“Hahaha, classic Jay. You’re the man.” Brad answers with a slap on my back.
“Gosh, you’re getting sweatier than Aiden.” He said in disbelief.
“Oh, by the way. Aiden’s going to Costco to buy a speaker for our dorm. You mind giving him a lift?” Brad asked.
“Bad timing man, my dad broke the old Toyota. It’s taking a long time to repair.”
“No problem. I’ll see you next semester then. Take care!” Brad waved as he sprinted out of the field.
***
I felt like I could eat a horse when the bus arrived. I passed through the usual stops, and finally.
The warm smell of chicken nuggets invites me.
I pull out my phone and check. Ten consecutive days. I can definitely redeem a free meal today.
“Welcome, what can I get you?” The cashier asked.
“Can I have the Double Western Deluxe Combo?” “ I have the loyalty discount.”
“Thank you, here’s your number.”
After what felt like forever, they finally called my number. 
It’s a pretty big meal, but today’s situation calls for it. 
I’ve been doing pretty well sticking to a fries-only diet when I’m here. With some occasional burgers and soda thrown in, I’ve accumulated a few thousand points to have meals like this once in a while. The only downside is the bus here takes way too long. I guess it’s better than the neighbours knowing I’m a regular customer. 
As I finished the fries, I saw a guy wandering outside with my university’s gym bag.
Wait, is he from the team? 
Wait, is that Aiden?
No. Shit, Is Aiden waving to me?
He’s probably waving to someone else.
Then the door’s jingle chimes.
“Yo, I didn’t expect to see you here!” Aiden said.
My alone time is ruined.
“Yeah man, me too. What brought you here?” I asked.
“Just bought the speaker and couldn’t find any restaurants here. I thought Costco had a food court.” He looked down at my plate.
“Whatchu havin’? Oh Damnnn, that’s a chunky burger!” He said in excitement.
“Haven’t had them in years, my mom hates that shit.” 
I just wish to crawl into a hole at this point.
“Yeah, my mom hates them to-” 
“I should have one too.” Aiden interrupted.
”What?”
Then he came back with a smaller combo with a box of salad.
“Oh man, I’ve been wanting to have a taste for so long,” Aiden said with glittering eyes.
He got a few bites of the burger and fries, then moved on to the salad.
“So what are you doing this summer?” I asked.
“Oh, not much. Probably hang out with the guys. My dad wants me to go to a training camp though. It’s not like I will play football after college anyway, so what’s the point?”
Then we talk about dorm drama and who the coach is going to recommend to the NFL scouts.
He is actually quite chill to talk to. 
“You don’t like it?” I point down to his unfinished burger.
“No, it’s the best thing I’ve had in years. Definitely beating celery or carrots. I just have a diet going on, and I kinda impulse bought this.”
“I could finish it for you.” I offered.
“Really? Thank you so much dude!” He said.
“You’re actually pretty fun to hang out with. I always thought you had a stick up your ass.” He added unhelpfully.
By the time the last of his burger and fries disappeared in my stomach, I was ready to sleep it off when I got home. 
My phone rang, waking me up from sleep. It’s 2 AM.
Probably Number Seven. He always calls at an odd hour. 
I picked up the call.
“Duuuuuuude, I didn’t know you go to fast foods. I thought we don’t keep anything from each other.” Instead of number seven, Brad said.
“Jay, knock it off,” Theo grumbled on the other side of the room.
“Keep it down, Brad. What is it?” 
I knew shit would get out of the bag sooner or later. At least I had two weeks of peace.
“Next time let me join too!” Brad said.
What the hell is up with these people? 
“Fine, whatever. Let me go to sleep.”
“Thanks a lot, man. I’ve never had fast food before!”
I have the feeling that this is going to bite me in the ass later.
Brad is calling me. Again.
“Dude, what?” I asked calmly.
“Woah, no need to get so worked up.”
“I asked some of my mates, they all agreed to meet up at the mall’s parking lot,” Brad said.
What is going on? It’s only been five hours since he last called me.
“Don’t forget to bring your laptop and an empty stomach! It’s gonna be an epic summer.” Then he hung up on me.
I should be used to Brad’s bullshit by now. He’s been like this since high school.
The bus on the way there is as tedious as usual. 
Why did he tell me to go with an empty stomach? Didn’t he know that I get really grumpy without any breakfast? It’s worse now without pancakes.
He looks at me eagerly, like a dog finding its treat.
“What is it, man?” I asked as he led me to the back of the restaurant.
Then, no Harry Potter bullshit, he opened the wall.
“What the hell? There was a room back here all this time?”
“Wait, Brad. You rented a party room?”
“It’s sick, right? I thought we could chill here for the summer, and go to the river nearby when we’re bored. Oh, I also brought the guys here. And a projector!”
“How did you afford this? I didn’t know you were rich.” I look at the big ass room with my friends in there already playing video games. Even Aiden the snitch is here.
“Oh, I have a pretty successful OnlyFans account. I thought I could spend it on you guys.”
“…”
“…”
“Good for you, man. Gotta hustle in this economy.”
He ordered a party combo with a bunch of salad. Then we started playing video games. It wasn’t until I was on a losing streak playing Yoshi on Mario Kart, I realized. They were staring at me expectantly.
“What?” I asked.
“So…Can you help us finish?” Aiden said.
Oh no. Not again. I turned to look at Brad.
He responded with a toothy grin.
“Please Jay, you have, like, the biggest appetite out of all of us. Look at all this free food going to waste. I bet you’re still hungry.”
“There are five of you,” I said.
“Marcus can help,” Brad added.
“Wait, me?” Marcus said.
He’s the team’s linebacker. The only guy bigger than me.
“Fine. At least it’s free.” I said reluctantly.
The fact that all of the juicy meat is screaming for my attention might be clouding my judgment.
We continued playing games, watched some movies while I munch
It was pretty fun. I got to talk to the people I wouldn’t usually talk to.
For example, I didn’t know Braxton played piano or Oscar was a hardcore Pokémon card collector.
The rest of the summer continued and the guys would meet up about three times a week.
I should’ve said no the second time Brad asked. But how can I let the food go to waste when the guys need me?
Marcus doesn’t come often because he’s occupied with his boyfriend. So the guys developed a way for me to eat all of their share. I would drink a dubious amount of water to expand my stomach in the morning, giving me more space. 
It was incredibly stupid, but when the guys cheered me up while I devoured the last of the remains, I felt pretty proud of myself.
By the end of the summer, not wanting to waste the last of our freedom. Everyone has been scrambling for things to do.
That’s where Brad’s dad comes in. He organized a BBQ party by the beach and invited all the football Dads from high school who were still in their little group chat. Of course, we are invited too.
“Oh come on, Jay Jay. You have to go, or else I’m gonna be all alone.” Brad whined.
“No Brad. You’re gonna be with twenty people, you won’t be alone.” I replied.
“If you’re worried about not having any swim trunks that fit, you can borrow from my old man, or we could go shopping together.” Shit, he’s awfully insightful.
“Your dad is like, 500 pounds. I’m not that fat, dude.”
Then Theo asked me if he could join cause he had grown out of his swim shorts too. Whatever that means.
That’s how we ended up here with Brad showing me an ugly Hawaii print speedo with a blue Jay on it, and Theo laughing his ass off with him.
“No, I’m not going to wear that,” I said for the final time.
“You’re no fun, Jay,” Theo said.
“Right? This guy gets it.” Brad replied to him.
“So you’re the culprit who made Jay fat,” Brad asked.
”Dude, you don’t know the half of it. I basically sacrificed myself to advance his cooking career.” I added.
“I don’t know. I would think taking care of his laundry, dishes, and meals, just to have him burp in my face and snore at night makes up for it. If anything, I'm doing too much. I should stop doing the protein pancakes agai-“ 
”Theo! You’re literally the best chef in the world. I am honoured to be your Guinea pig for the rest of my life.” I said.
He smiled 
Yes! Crises subverted.
“Hahahahaha you two are so strange.” Brad, who is still listening, said.
The possibility of protein pancakes being taken away from me sends shivers down my spine. I try to refocus on Brad’s shenanigans.
He came out of the fitting room with a professional swimming Jammer.
Why did he even take his shirt off? Goddamn washboard abs.
“Don’t you think it’s too extra for the beach barbecue?” I asked.
“I think it fits him nicely,” Theo said.
“Theo, you get me,” Brad said, then winked at him.
Is he trying to rizz my cousin?
“It’s my turn!” Theo said, grabbing a few trunks he chose.
Then he came out, without a shirt too, wearing a bright orange swim shorts.
“I see you’re putting my gym membership to good use.” Goddamn washboard abs, where did that even come from? Now that I think of it, he’s been fitting my old gym clothes better.
“You look awesome, Theo. The orange fits you nicely.” Brad said.
“I guess it’s my turn,” I said without enthusiasm.
After struggling to pull it up my ass. I walked out with the ugly print forest green trunk that’s wedged between my inner thighs; with a shirt on, thank you very much.
“Woah, look at those hefty thighs,” Brad said.
I’m out of options, and there’s no way I’m walking into another swimwear store again. So we made our way to the counter.
The day for the beach finally arrives, and I can already feel the swim trunks digging into my ass.
What’s more annoying is that Mom and Dad are now angry at me.
I would be angry at myself too.
Now I’m in a car with no AC, listening to how I should make better life choices.
“Jay, I didn’t think you would sneak off for fast food without telling us.” Mom said.
She caught the extra burgers I sneaked in to munch on at night this morning.
“Jacob, don’t you remember what I told you about garbage food?” Dad asked.
He said my full name. He never says my full name.
“If you want fried chicken you could ask mom to make it. You know it’s healthier at home.” Dad said.
“Am I not making enough, Jay?” Mom asked.
“I’m sorry Mom, I know I shouldn’t go,” I said.
“Don’t worry about it, honey. We can get through this together. If you want more fried food, Theo and I will make lots of it at home.”
“I got you, Jay,” Theo said, patting my shoulder.
We finally got to the beachside. After finding a shade to park our car, Dad struggled a bit to get out of the car. It seems like the old Toyota is seeing its last days. We might need to upgrade the car soon.
I know Dad is probably not mad at me, but his disappointment was worse.
Hopefully he can forgive me after getting some barbecue in his stomach.
We started setting up the chairs with Brad’s dad as more of my high school friends and their dads started coming in. I haven’t seen most of them since we graduated.
Dad went to greet them and it looked like he fit right in.
He was the Dad everyone’s dad was jealous of but couldn’t help to like him.
I was pretty shocked when I heard Dad wanted to come because he always declined their barbecue invites. 
He was the fittest of the group, but it looks like he is one of the heavier guys here. Dad told me he’s almost 260 pounds now, so Theo and I will probably lose again this year.
I feel conflicted. I wanted to look like Dad before when he had chiselled abs, but I also want to look like him now when he has a much larger presence with the same amount of confidence. I can’t do either correctly.
“You daydreaming, bro?” Brad said.
“It’s nothing. Let’s get the boxes out,” I replied.
“Just so you know, you can tell me whatever you want, Alright?” He said.
“Thanks man, appreciate it.”
He’s too pure to know about my problem with how my abs or belly doesn’t look right.
We got the tablecloth pinned in place to withstand the wind, then set up some disposable tableware.
“Good job, son,” Dad said as he patted my back.
I smiled for the first time today.
Brad’s dad put us on watch duty for the grill while I fought not to drool on the food. 
I’ll get my share. Old people first.
“Jacob? You’re all grown up! You’re a big boy now, almost as big as me. I bet you made your father proud.” Mr. Lancaster said. 
“Mr. Lancaster, you’re here! I didn’t know you were coming.”
He used to take me to his house with Ms. Lancaster when my mom was busy, or when Dad was substituting for other teachers.
Avery and I used to-
Wait, Avery is here?
I looked around to scan everyone.
“Oh, my boy is having a problem with his car, so he is probably not coming.” Mr. Lancaster said.
“We have the same issue too; it’s been a mess. Say hello to Avery for me, eh?”
“Of course, good to see you, Jay.” He replied.
I sighed in relief. I don’t know what to say to Avery if he comes. I missed him, but I also ignored him a couple times when I spotted him at the fast food place.
We served for an hour and a half. I probably lost the 60weight pounds I’ve gained, and my stomach is definitely deflated now.
Note to self: If I ever need to lose weight again, just stare at tasty barbecues all day just to have none of it.
“Ahem. Woah cool! Look at that shiny thing over there. I’m going to go fetch it!” Brad said suddenly, then ran off.
“Wait, you still have your-“
He ditched me.
I tried to flip over both of our grills to no avail.
“You need help?”
“Ahhhhhh!”I yelped.
Ave laughs with his usual lopsided smile.
“I thought you were,” I said.
“Dead? No. I caught an Uber.” Avery said.
“Right. Long time no see.” I reached out my hand for a shake.
“Seriously, Jay? When did you start doing that shit?” Ave said.
Same old Avery then. I took my hand back and hid a grin.
He looked so different I didn’t know how to react. By the looks of it, he’s almost doubled my weight, maybe around 450s. 
“Haven’t seen you in a while. You look good.” He said.
“You looked good too.” Now that I see him closely, it suits him, makes him look sturdy. His ass is hanging out in the back like a bra though.
“What were you up to this past year?” I asked.
“Well you know, I screwed up the football scholarship. But it’s the best thing that could’ve happened to me.” He said.
“I was pretty depressed for a bit, so I decided to go on one of the self-searching trips to some countries and states...”
Then he told me about the kind people and assholes he met on the way, as we finally sat down with our share of Barbecues.
Ave said that he got to eat food he never imagined existed, learn about cultures that changed his perspective on things.
He said he has never felt freer of any emotional constraints than he is now. I couldn't stop my smile from forming. I’m really happy for him.
He has always been harsh on himself. When school didn’t work, he dedicated his all to sports. On his way there, I felt like I lost a friend.
We talked for hours about the airplane seats being a bitch and how he’s sorry for whoever sat next to him, or about how I am addicted to fast foods and pancakes. He’s probably the only one I know that can relate.
I was lost in the conversation, with Brad interrupting occasionally with strange looks of wiggling eyebrows or smug smiles. I really don’t know what he’s on.
It’s when Dad is folding up the seats, and Brad’s dad cleans up the grill. Ave asked me.
“Wanna do this again sometime? My dad’s coffee shop has a new brownie coming up that he’s really proud of.”
Yes, of course. I wanna learn more about you and be friends again.
“Sorry, men. School is going to be busy. I also need to focus on football more this year, or I will get too fat to play.” I said.
“No problem Jay. You know I’ll always be there for you.” Avery said.
I tried to one arm hug him and he fully embraced me. His body is so warm and unbelievably soft.
For a moment, I wished I was proud like him. But I’m not free like him
Gathering supplies Dad brought, I walked back to the car, forgetting to ask for his number.
The school year started without much fanfare. But the feeling of estrangement grew.
Hanging out with the team was fun, but playing the game just doesn’t bring me the same amount of rush and anticipation anymore, instead, I look forward to the meal after the game that brings me the rush. It’s not like I was playing the game much anyway; I’m a glorified Waterboy now. My job is to refuel the Gatorade or water, then squirt it into the guys’ mouths. After that, I just need to hand them the towel and sit back to finish my hot dog. 
I know the team appreciates me. I would keep doing it for them if not for Coach’s disappointing stares. He probably thought I would be a star player like Dad, but I ended up fatter than the linebacker. I would be disappointed too.
My decision was made following the buzzing call of our defeat.
Chapter 3 ->
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pabloo1 · 2 years ago
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