#customer feedback platform

[stepseduworldblog]

Unlocking Opportunities: How a Trusted Education & Career Coach Facilitates Study in the UK

In the vibrant city of Dubai, where innovation meets tradition, the journey of Trusted Education & Career Coaches and consultants unfolds with promising opportunities and transformative innovations. As Dubai continues to position itself as a global hub for education and business, students in the region are witnessing a dynamic evolution in the way they learn, explore career paths, and prepare for the future. In this blog post, we delve into the multifaceted aspects of education and career opportunities for Dubai students, from emerging trends in learning to the diverse pathways in the professional realm.

Virtual Reality Classrooms: Stepping into Tomorrow

Imagine students donning VR headsets, transported to ancient civilizations or exploring molecular structures up close. Virtual reality classrooms are revolutionizing learning, turning textbooks into immersive experiences. In Dubai, where innovation is a way of life, VR classrooms are poised to reshape traditional learning paradigms.

One of the defining characteristics of modern education in Dubai is the integration of cutting-edge technologies that enhance learning experiences. Virtual reality (VR) classrooms have emerged as a game-changer, offering students immersive and interactive environments that transcend traditional teaching methods. Imagine a history lesson where students can virtually visit ancient civilizations or a science class where they explore complex molecular structures up close. VR classrooms not only make learning engaging but also foster deeper understanding and retention of concepts.

[rustymojo]

Game Changes - week 12

After the playtesting feedback received last week. We have made a few changes to our game to make it more difficult and improve the overall experience.

Increased Difficulty

As you know from last week, the game was having quite a few issues around being to easy. In response we have redesigned some core aspects and now present the following changes!

Four monsters: We have introduced four new monsters, each with a unique elemental them and special ability. These varying monsters will definetly make the game more difficult!

Parkour Galore: We have added more objects, new maps and harder jumps! The players will need to have precise timing and skill to proceed

Death resets: To fully embrace the challenge, the stakes have been raised. Now if the player dies, they reset all the way back to the last checkpoint.

These added changes will make the collection of all the fireflies a tedious journey! The players must make risky jumps, dodge scary monsters and continuously adapt their playstyle as the game does on!

Better Visuals

All of our new monsters and spirits are custom art! With each monster and spirit art style correlating to their respective elements, we aim to fully immerse the players in "Midnight Forest"

Thankyou for staying tuned, we hope you are loving the game changes - its going to be hard!

Source: self made

[diabetickart]

5 Must-Try Platforms for Business Reviews Beyond Sitejabber

Whether you\u2019re a business owner or a consumer, finding the right review platform is crucial. This blog introduces five alternatives to Sitejabber, highlighting TrueFirms\u2019 exceptional focus on technology-driven businesses. Learn how these platforms differ in features, audience, and usability. Discover how TrueFirms\u2019 emphasis on verified reviews and detailed analytics sets it apart in the crowded review space.

Read more:

Top 5 Alternatives to Sitejabber for Business Reviews

[marketingpro1]

The Importance of Online Reviews: Why They Matter More Than Ever

In today’s digital world, the importance of online reviews cannot be overstated. Whether you're shopping for a new gadget, booking a vacation, or even deciding on a restaurant for dinner, online reviews have become a cornerstone of decision-making. Consumers rely heavily on the opinions and experiences of others to guide their choices, making reviews a powerful tool for both businesses and customers.

But why are online reviews so impactful? Let’s dive into the reasons and explore how they influence consumer behavior, build trust, and drive business success.

1. Building Trust and Credibility

Trust is the foundation of any successful business, and online reviews play a pivotal role in establishing that trust. Studies show that 91% of people read reviews before making a purchase, and a significant majority trust them as much as personal recommendations. Positive reviews act as social proof, showing potential customers that others have had good experiences with your product or service.

For businesses, this trust translates to increased conversions. When a product has numerous positive reviews, it reassures prospective buyers and helps eliminate doubts. Conversely, a lack of reviews or a high number of negative ones can deter potential customers, regardless of how good your offering might be.

2. Enhancing Customer Engagement

One of the key aspects of the importance of online reviews is their ability to foster engagement. When businesses actively encourage customers to leave feedback, it creates a two-way communication channel. Responding to reviews—both positive and negative—shows that you value customer input and are committed to improving their experience.

This engagement not only strengthens relationships with existing customers but also demonstrates to potential clients that your business is attentive and responsive. In a world where consumers have countless options, this level of care can set you apart from competitors.

3. Boosting SEO and Online Visibility

Online reviews also play a crucial role in boosting your business’s online visibility. Search engines like Google prioritize websites with fresh and relevant content. User-generated content, such as reviews, provides this in abundance. When your business has a steady stream of new reviews, it signals to search engines that your brand is active and relevant, which can improve your search rankings.

Additionally, platforms like Google My Business integrate customer reviews into local search results. This means that businesses with a high volume of positive reviews are more likely to appear at the top of search results, making it easier for potential customers to find you.

4. Influencing Purchase Decisions

Another significant reason behind the importance of online reviews is their direct impact on consumer decisions. Before committing to a purchase, most customers want to know that they’re making the right choice. Reviews provide a glimpse into real-life experiences with a product or service, helping customers weigh the pros and cons.

In fact, studies reveal that products with higher average ratings and a greater number of reviews tend to outperform those with fewer or lower reviews. This demonstrates that reviews don’t just influence initial interest—they can be the deciding factor in whether or not someone clicks “buy.”

5. Improving Products and Services

While positive reviews are great for attracting new customers, negative feedback can be equally valuable. They offer businesses a chance to identify weaknesses and areas for improvement. When customers voice their concerns through reviews, it provides actionable insights into what’s working and what isn’t.

By addressing these issues and making improvements, businesses can enhance their offerings and customer satisfaction. This continuous feedback loop is essential for long-term success and growth.

6. Building a Competitive Advantage

In a competitive marketplace, standing out is essential. Businesses that recognize the importance of online reviews and leverage them effectively gain a significant edge. A strong review profile not only attracts more customers but also builds a loyal base that advocates for your brand.

By consistently delivering quality experiences and encouraging satisfied customers to share their thoughts, you can establish a reputation that’s hard to beat.

[rajeshwaria]

Quantzig’s Automated Customer Feedback Platform: Transforming Feedback into Actionable Insights for CPG Brands

The Role of Automated Customer Feedback in Transforming CPG

Quantzig’s Automated Customer Feedback Platform provides CPG brands with a powerful, streamlined solution for gathering, managing, and analyzing customer feedback. In an industry driven by ever-changing consumer preferences, understanding customer sentiment is vital for identifying growth opportunities and refining product offerings.

Quantzig’s platform empowers CPG companies to transform raw feedback into actionable insights, enabling them to respond effectively to customer needs and ultimately boost satisfaction.

Addressing Feedback Analysis Challenges in the CPG Industry

One of the key challenges CPG brands face is the difficulty of gathering and interpreting vast amounts of feedback from various channels. Feedback often exists in fragmented forms—spanning online reviews, surveys, and social media—making it challenging to develop a unified view of customer sentiment.

Manual processing of this data can be time-consuming, prone to errors, and lead to missed insights that could otherwise inform strategic decisions.

Quantzig’s Automated Customer Feedback Platform tackles these challenges by using automation and machine learning to streamline feedback analysis, ensuring that valuable insights aren’t lost. By centralizing and analyzing feedback in real-time, the platform helps brands stay responsive and attuned to customer expectations.

Key Features of Quantzig’s Platform

Quantzig’s platform incorporates several advanced features to help CPG companies make the most of their customer feedback data. Here are a few of the standout capabilities:

Real-Time Analysis: Immediate feedback processing allows brands to monitor and respond to customer concerns as they emerge. This capability is particularly beneficial for managing brand perception and enhancing the customer experience.

Sentiment Analysis: Powered by machine learning, Quantzig’s platform can decode the emotional drivers behind customer feedback. This sentiment analysis provides CPG companies with a nuanced understanding of their customers’ needs, preferences, and pain points, enabling more targeted responses.

Customizable Reports: The platform includes visual dashboards and reporting tools that simplify data interpretation, allowing brands to make quick, data-driven decisions. These reports can be tailored to highlight specific trends, metrics, or areas of concern, making it easier for teams to act on insights and adjust their strategies as needed.

Fostering Brand Loyalty through Data-Driven Insights

By leveraging insights from Quantzig’s platform, CPG brands can proactively address customer needs, enhancing the customer experience and fostering loyalty. The ability to turn raw feedback into strategic actions enables CPG companies to build stronger connections with their customers, strengthening their position in a competitive market. Quantzig’s platform empowers brands to adopt a customer-centric approach, ensuring that every piece of feedback contributes to a more refined and resonant brand experience.

Quantzig’s Impact on the CPG Landscape

In a competitive CPG market, Quantzig’s Automated Customer Feedback Platform empowers brands to transform customer insights into meaningful actions, fostering loyalty and enhancing customer satisfaction. Its low-code, intuitive design enables quick implementation, helping brands adapt swiftly to market changes and consumer needs.

Conclusion

Quantzig’s platform is revolutionizing customer feedback management in the CPG industry. By leveraging real-time analysis and actionable insights, CPG companies can make data-driven decisions that strengthen brand loyalty, improve customer experiences, and secure a competitive edge.

Click here to talk to our experts

[flutterflowdevs]

Mastering Flutterflow: Tips and Tricks for Aspiring App Developers Why Every App

In today’s fast-paced digital world, app development is more crucial than ever. With millions of apps available, standing out is a challenge for aspiring developers. This is where Flutterflow comes into play. Imagine being able to design and build beautiful applications without the steep learning curve of traditional coding. Whether you’re a seasoned developer or just starting your journey, Flutterflow offers innovative tools that can simplify the entire process. What if you could create mobile apps with minimal effort while maximizing creativity? That’s the magic of using Flutterflow as your go-to platform. It's not just about building an app; it's about mastering an art form that blends functionality with stunning visuals. If you're eager to dive into the world of app development and want to make waves in this vibrant ecosystem, let’s explore how Flutterflow can elevate your skills and help you become a proficient Flutterflow App Developer!

Benefits of Using Flutterflow for App Development

Flutterflow revolutionizes app development with its no-code approach, making it accessible for everyone. You don’t need extensive programming knowledge to create stunning applications. This feature empowers designers and entrepreneurs to bring their ideas to life quickly. The platform’s drag-and-drop interface streamlines the design process. It allows you to visualize your app in real time, reducing the back-and-forth typical of traditional coding methods. You can see changes instantly, enhancing creativity and efficiency. Another key advantage is the built-in integration with Firebase and other services. This means developers can add backend functionality without hassle, saving valuable time during project execution. Collaboration is seamless too. Flutterflow enables team members to work together effortlessly on a single project, ensuring that feedback loops are short and productive. With these benefits combined, it's clear why so many are choosing Flutterflow as their preferred development tool.

Designing Your App with Flutterflow

Designing your app with Flutterflow can be a seamless experience. The platform offers an intuitive drag-and-drop interface that simplifies the design process. You don’t need to be a coding expert to create stunning visuals. Start by exploring pre-built templates tailored for various industries. These templates provide inspiration and save time, allowing you to focus on customization. Utilize the extensive widget library available in Flutterflow. Widgets help you craft unique layouts while ensuring responsiveness across devices. From buttons to complex animations, there’s something for every vision. Pay attention to color schemes and typography; they define your brand's voice within the app. Consistency is key when it comes to user experience—ensure elements align well visually and functionally. Harness real-time collaboration features if you're part of a team. This ensures everyone stays aligned without losing creativity during the design phase.

Adding Functionality with Actions and Interactions

When it comes to enhancing your app’s capabilities, Flutterflow shines with its intuitive approach to adding functionality. The platform allows you to incorporate various actions and interactions seamlessly. Widgets are the building blocks for interactions in Flutterflow. You can easily set up buttons or gestures that trigger specific actions within your app. Whether it's navigating between screens, triggering animations, or launching external links, everything is straightforward. One of the standout features is the ability to add backend functionality without needing extensive coding knowledge. With just a few clicks, you can connect APIs or databases directly through Flutterflow’s interface. This opens up a world of possibilities for data-driven applications. Moreover, integrating third-party services like authentication providers is simple too. Set up user logins or social media sign-ins efficiently and securely using pre-built options available in Flutterflow. Testing these functionalities is equally hassle-free; you can preview changes instantly as you build your app. This iterative process helps refine user experience right from the start. Exploring these actionable elements will undoubtedly elevate your skills as a Flutterflow App Developer while also making your projects more dynamic and engaging for users looking forward to their next favorite application.

For More Information :

Flutterflow Application Development

Develop AI Apps in Flutterflow

Flutterflow Web Development Company

[techdriveplay]

Should I Buy Black Ops 6 on PC or PS5?

When it comes to deciding between platforms for games like Black Ops 6, a key question that often arises is: Should I buy Black Ops 6 on PC or PS5? After thoroughly testing the game on both systems during the beta, I found the PS5 version to be more responsive and smoother, despite my high-end PC specs. This comparison will help you weigh the pros and cons of each platform to make an informed…

[onlinereputationmanagementtools]

Enhance your customer service operations with leading customer support ticket systems. These systems streamline the handling of customer inquiries, ensuring efficient tracking, prioritization, and resolution of issues. Discover features such as automated ticket routing, real-time updates, and detailed analytics that boost team productivity and improve customer satisfaction. Explore the best customer support ticket systems to deliver exceptional service and maintain strong customer relationships.

[trackolap]

How to Analyze User Feedback Following Product Enhancement?

Have you launched your product successfully on the market? If yes, it’s a moment of pride for the team, but remember, your job doesn’t end here. In a culture of continuous product development, companies need to evaluate the results or effectiveness of their end product in the market and customers’ lives and, based on this feedback and insights, consider restructuring further improvements. While this sounds like a nerve-wracking process, you can seamlessly evaluate varied aspects using features of the user feedback analysis software

Evaluating varied aspects after making product improvements or launching solutions is yet the beginning of another phase in the product development funnel. Product managers must focus on assessing a product’s performance in the real world and its value with real people, for which you need to consider collecting feedback through product feedback software. You can make informed decisions to improve further in another feedback loop based on the feedback received.

In addition, launching a product isn’t an end goal for your marketing and product development success. Evaluating varied KPIs includes listening to consumers, identifying and iterating potential aspects from user feedback, and implementing robust solutions through customer analytics software.

Do you want to know more about the evaluation process after a product launch? This blog will walk you through essential aspects to simplify your analyzing process through a customer feedback analysis platform.

Why Must You Evaluate User Feedback After Launching a Product?

Launching a product is a significant achievement for every business, but ensuring how impactful it has turned out for customers and understanding its value in the market is equally important. To help you understand the significance of evaluation post-product launch, we have listed a few reasons why you need to measure effectiveness through user feedback analysis software.

1. Fosters User-driven Improvements

Evaluating results or collecting user feedback through product feedback software after launching the end product enables product managers to get insights and reactions from consumers in real-time. This approach aids in identifying loopholes in your product and usability issues and determining how users utilize your product to better position it in further strategies.

2. Benefit from Competitive Edge

In the fast-paced and constantly evolving business landscape, staying competitive and standing out from competitors is essential. Evaluating user feedback post-launch allows managers to stay ahead of the curve, as it provides insightful data to address issues and enhance products immediately by using customer analytics software.

3. Make Data-driven Decisions

Eliminate the guesswork in your product development process. Instead, analyze thoroughly the profit value of your product in the market, and improve products by assessing the reviews, complaints, and opinions shared by your customers across diverse platforms. This approach aids in making informed decisions, allocating resources to make improvements within the time frame, enhancing varied features, and more.

4. Enables Crafting Innovative Solutions

As the market evolves, the preferences, needs, expectations, and likes of customers also change over time. Along with identifying issues, evaluating feedback post-launch through product feedback software aids in adapting varied changes and re-aligning strategies when required. Based on these factors, businesses can stay innovative and deliver top-notch solutions to seamlessly satisfy consumers’ expectations.

5. Enhances Customer Loyalty and Retention Rates

By constantly listening to and validating customers’ suggestions and user feedback and addressing their complaints or needs, product managers can seamlessly build stronger relationships with customers in the long term. This approach aids in customer loyalty, maximizes satisfaction, and boosts customer retention rates.

You May also Like: Capture, Analyze, and Implement With Customer Feedback

How to Evaluate Feedback and More Aspects Post-Product Launch?

Analyzing certain aspects after launching the product is important for product managers to identify potential issues with technical factors or usability errors or to determine whether consumers are satisfied with the end product. To help you optimize this process via a customer feedback analysis platform, we are listing a few methods that you must consider.

1. Collect and Listen to Unbiased Feedback

When you begin developing a product, the product development team often assumes certain factors, such as why there is a need for specific solutions in the market, outlining the target audience, and more. After launching the same product, the product manager’s job is to evaluate these assumptions. Collecting and analyzing user feedback may seem complicated, primarily once your product is published publicly. However, a centralized platform like user feedback analysis software can help.

You can consider collecting feedback by using these steps:

Inviting customers to a centralized user feedback platform and asking them to leave feedback

Integrating varied communication platforms to feedback management tools to analyze varied factors into one software

Utilize data received on social media and review platforms and collaborate with customer support teams to understand potential issues.

Collect quantitative feedback through surveys, 1:1 interviews, online forums, and more to identify where you are lacking behind.

2. Incorporate Cross-functional Collaboration

A product manager alone cannot identify all the issues. Collaborating with cross teams like the product development team, quality assurance team, UI/UX design team, customer support team, and more can help uncover certain insights or identify varied areas for improvement in minimal time. This process sounds very obvious, but it is essential. Collecting feedback through user feedback analysis software can be beneficial, but there are chances that even with feedback, you may miss out on certain aspects. Team members from different teams can help in analyzing the product seamlessly.

3. Categorize and Prioritize Practical Feedback

As a next step, consider categorizing or grouping varied user feedback based on specific factors like customer support-based issues, usability issues, technical issues of the product, pricing-related issues, conversion issues, customer churn, and more. Sometimes, you realize the reason behind the lack in your project ROI isn’t the product errors but other factors that can affect your profit-based goals and brand identity. However, leveraging features of the customer feedback analysis platform can simplify categorizing varied feedback based on the aspects mentioned above and using custom templates. Product managers can analyze the effectiveness of the project through live statistics or in-depth reports.

4. Conduct Competitor’s Analysis

While collecting feedback through user feedback analysis platform is essential throughout varied stages of product development, don’t overlook the strategies implied by your competitors and assess their products. Remember, along with user needs, determining market demand and trends to maximize your revenue is equally important in implementing accurate strategies and pricing aspects. Furthermore, after launching your product, consider evaluating your product in comparison with your competitors with specific factors like product features, user satisfaction, usability aspects, performance, and more. Conduct a SWOT analysis based on this assessment to enhance your USP and address weak factors.

5. Review the Performance of your Product

After the product launch, consider reviewing its performance. You can analyze it through the A/B testing method, which can segregate varied features, the color theme of the software, device compatibility, and more factors. Your focus should be on recognizing the factors where your product excels and highlighting factors for improvement. You can align your user’s feedback with these test results to make informed and data-driven decisions for the next feedback loop.

6. Evaluate Feedback Data

Based on the User feedback received, look for repetitive patterns, trends, and sentiments in consumer complaints, suggestions, and reviews. While categorizing these feedbacks can help you outline specific issues, utilizing robust features of Antrika like Feedback evaluation, product managers can get customized analysis, separate boards or layouts, and user statistics.

These features enable businesses to evaluate diverse factors and dig deeper to measure the project’s effectiveness. Plus, product managers can customize reports based on the diverse teams, share them with them to conduct open discussions, and strategize for implementing further improvements.

Analyze Project Success with Antrika

Analyzing varied aspects after launching a product is very important. To maintain brand identity, satisfy consumer needs, and maintain customer loyalty, businesses need to work on constant improvements. This can be done only by collecting feedback on a regular basis and evaluating market and competition trends to foster overall business growth.

If you want to explore the features of user feedback analysis software, then get in touch with us today!

[virtualkitchen]

Understanding The Importance of Marketing in The Restaurant Industry

Running a restaurant is hard work, and some restaurant owners find that they simply don’t have the time to focus on marketing. Unfortunately, ignoring your marketing in the fast-paced restaurant industry can be costly, both in the short term and the long term.

Marketing your restaurant in the age of the Internet means you need to have a solid plan in place, the ability to test different strategies and experts on your side to provide guidance based on experience. Without these crucial elements in place, your competition is likely to pull ahead, and once that happens, it can be impossible to catch up.

How to Put Together a Marketing Strategy for Your Restaurant

To get started with a strategy for marketing your restaurant, you can look to a platform for restaurant management. Most of these platforms include management tools in addition to marketing tools, meaning a platform for restaurant management can be an all-in-one solution for sales, marketing, management and customer service.

Any marketing strategy for a restaurant starts by examining who your ideal customers are and where they can be found. Once you’ve figured this out, you then need to think about what types of messages resonate with these customers. Lastly, look for ways to get these messages to your ideal customers. Your management platform should be able to provide some guidance and tools to help with these things.

Digital Tools for Greater Reach

Digital marketing tools and techniques are going to be incredibly useful when marketing a modern restaurant. Although traditional marketing strategies like handing out flyers still work, most people search online to find places to eat these days.

Your digital marketing strategy can include a mix of your website content, search engine optimization, social media and video marketing. While each restaurant owner’s needs will be different, these core digital marketing resources will be the tools to focus on when putting together your initial strategy.

The nice thing about digital marketing is that digital assets can be repurposed to extend their effectiveness. A blog post can be turned into a video or a web page can be turned into an email marketing message. As long as you remember to speak to the needs of your customers, you can get as creative as you would like!

Read a similar article about restaurant reputation management software here at this page.

[flightyquinn]

FUCK having an algorithm.

@staff, I'm gonna be 100% real with you. "Tumblr’s competitive advantage" is NOT in having "unique content and vibrant communities". Everybody has communities, and a lot of what gets circulated, both here and on other platforms, is screen grabs. The truth is, everybody's got the same shit. Tumblr's content isn't unique, or special, or somehow more engaging than anybody else's. It's so not unique that when Reddit completely shat itself and drove away users in droves, they were able to integrate into Tumblr's "vibrant communities" immediately. We all know this, so stop trying to butter us up. It's bullshit and we all know it.

The thing that makes Tumblr special, that makes it succeed where other platforms fail, is that it has remained largely free of the stupid decisions other platforms have been making. There are literally multiple posts going around right now of people pointing out that all Tumblr has to do to come out on top right now is nothing. Just do nothing. Do nothing different right now, and you'll win. Or better still, loosen the content restrictions so that all the displaced NSFW artists that you drove off can come back and use this as a place to do business again now that other platforms are collapsing.

Algorithms suck, and everyone hates them. They don't improve anyone's experience. They actively worsen it, by making it harder to find the content you're actually here for. If you put an algorithm on this site, people will leave. Remember when you tried to combat the bot problem by banning porn? Remember how a bunch of people left? Do not fuck with a good thing. If you want to help people find more content, improve the search bar. Algorithms are absolutely fucking terrible at telling what content people want to see, they often serve people content they specifically don't want to see, and the very best that they can ever do is to homogenize your platform, destroying those "vibrant communities" that you claim to care about.

DO. NOT. DO. THIS.

Tumblr’s Core Product Strategy

Here at Tumblr, we’ve been working hard on reorganizing how we work in a bid to gain more users. A larger user base means a more sustainable company, and means we get to stick around and do this thing with you all a bit longer. What follows is the strategy we're using to accomplish the goal of user growth. The @labs group has published a bit already, but this is bigger. We’re publishing it publicly for the first time, in an effort to work more transparently with all of you in the Tumblr community. This strategy provides guidance amid limited resources, allowing our teams to focus on specific key areas to ensure Tumblr’s future.

The Diagnosis

In order for Tumblr to grow, we need to fix the core experience that makes Tumblr a useful place for users. The underlying problem is that Tumblr is not easy to use. Historically, we have expected users to curate their feeds and lean into curating their experience. But this expectation introduces friction to the user experience and only serves a small portion of our audience. 

Tumblr’s competitive advantage lies in its unique content and vibrant communities. As the forerunner of internet culture, Tumblr encompasses a wide range of interests, such as entertainment, art, gaming, fandom, fashion, and music. People come to Tumblr to immerse themselves in this culture, making it essential for us to ensure a seamless connection between people and content. 

To guarantee Tumblr’s continued success, we’ve got to prioritize fostering that seamless connection between people and content. This involves attracting and retaining new users and creators, nurturing their growth, and encouraging frequent engagement with the platform.

Our Guiding Principles

To enhance Tumblr’s usability, we must address these core guiding principles.

Expand the ways new users can discover and sign up for Tumblr.

Provide high-quality content with every app launch.

Facilitate easier user participation in conversations.

Retain and grow our creator base.

Create patterns that encourage users to keep returning to Tumblr.

Improve the platform’s performance, stability, and quality.

Below is a deep dive into each of these principles.

Principle 1: Expand the ways new users can discover and sign up for Tumblr.

Tumblr has a “top of the funnel” issue in converting non-users into engaged logged-in users. We also have not invested in industry standard SEO practices to ensure a robust top of the funnel. The referral traffic that we do get from external sources is dispersed across different pages with inconsistent user experiences, which results in a missed opportunity to convert these users into regular Tumblr users. For example, users from search engines often land on pages within the blog network and blog view—where there isn’t much of a reason to sign up. 

We need to experiment with logged-out tumblr.com to ensure we are capturing the highest potential conversion rate for visitors into sign-ups and log-ins. We might want to explore showing the potential future user the full breadth of content that Tumblr has to offer on our logged-out pages. We want people to be able to easily understand the potential behind Tumblr without having to navigate multiple tabs and pages to figure it out. Our current logged-out explore page does very little to help users understand “what is Tumblr.” which is a missed opportunity to get people excited about joining the site.

Actions & Next Steps

Improving Tumblr’s search engine optimization (SEO) practices to be in line with industry standards.

Experiment with logged out tumblr.com to achieve the highest conversion rate for sign-ups and log-ins, explore ways for visitors to “get” Tumblr and entice them to sign up.

Principle 2: Provide high-quality content with every app launch.

We need to ensure the highest quality user experience by presenting fresh and relevant content tailored to the user’s diverse interests during each session. If the user has a bad content experience, the fault lies with the product.

The default position should always be that the user does not know how to navigate the application. Additionally, we need to ensure that when people search for content related to their interests, it is easily accessible without any confusing limitations or unexpected roadblocks in their journey.

Being a 15-year-old brand is tough because the brand carries the baggage of a person’s preconceived impressions of Tumblr. On average, a user only sees 25 posts per session, so the first 25 posts have to convey the value of Tumblr: it is a vibrant community with lots of untapped potential. We never want to leave the user believing that Tumblr is a place that is stale and not relevant. 

Actions & Next Steps

Deliver great content each time the app is opened.

Make it easier for users to understand where the vibrant communities on Tumblr are. 

Improve our algorithmic ranking capabilities across all feeds. 

Principle 3: Facilitate easier user participation in conversations.

Part of Tumblr’s charm lies in its capacity to showcase the evolution of conversations and the clever remarks found within reblog chains and replies. Engaging in these discussions should be enjoyable and effortless.

Unfortunately, the current way that conversations work on Tumblr across replies and reblogs is confusing for new users. The limitations around engaging with individual reblogs, replies only applying to the original post, and the inability to easily follow threaded conversations make it difficult for users to join the conversation.

Actions & Next Steps

Address the confusion within replies and reblogs.

Improve the conversational posting features around replies and reblogs. 

Allow engagements on individual replies and reblogs.

Make it easier for users to follow the various conversation paths within a reblog thread. 

Remove clutter in the conversation by collapsing reblog threads. 

Explore the feasibility of removing duplicate reblogs within a user’s Following feed. 

Principle 4: Retain and grow our creator base.

Creators are essential to the Tumblr community. However, we haven’t always had a consistent and coordinated effort around retaining, nurturing, and growing our creator base.  

Being a new creator on Tumblr can be intimidating, with a high likelihood of leaving or disappointment upon sharing creations without receiving engagement or feedback. We need to ensure that we have the expected creator tools and foster the rewarding feedback loops that keep creators around and enable them to thrive.

The lack of feedback stems from the outdated decision to only show content from followed blogs on the main dashboard feed (“Following”), perpetuating a cycle where popular blogs continue to gain more visibility at the expense of helping new creators. To address this, we need to prioritize supporting and nurturing the growth of new creators on the platform.

It is also imperative that creators, like everyone on Tumblr, feel safe and in control of their experience. Whether it be an ask from the community or engagement on a post, being successful on Tumblr should never feel like a punishing experience.

Actions & Next Steps

Get creators’ new content in front of people who are interested in it. 

Improve the feedback loop for creators, incentivizing them to continue posting.

Build mechanisms to protect creators from being spammed by notifications when they go viral.

Expand ways to co-create content, such as by adding the capability to embed Tumblr links in posts.

Principle 5: Create patterns that encourage users to keep returning to Tumblr.

Push notifications and emails are essential tools to increase user engagement, improve user retention, and facilitate content discovery. Our strategy of reaching out to you, the user, should be well-coordinated across product, commercial, and marketing teams.

Our messaging strategy needs to be personalized and adapt to a user’s shifting interests. Our messages should keep users in the know on the latest activity in their community, as well as keeping Tumblr top of mind as the place to go for witty takes and remixes of the latest shows and real-life events.  

Most importantly, our messages should be thoughtful and should never come across as spammy.  

Actions & Next Steps

Conduct an audit of our messaging strategy.

Address the issue of notifications getting too noisy; throttle, collapse or mute notifications where necessary.  

Identify opportunities for personalization within our email messages. 

Test what the right daily push notification limit is. 

Send emails when a user has push notifications switched off.

Principle 6: Performance, stability and quality.

The stability and performance of our mobile apps have declined. There is a large backlog of production issues, with more bugs created than resolved over the last 300 days. If this continues, roughly one new unresolved production issue will be created every two days. Apps and backend systems that work well and don't crash are the foundation of a great Tumblr experience. Improving performance, stability, and quality will help us achieve sustainable operations for Tumblr.

Improve performance and stability: deliver crash-free, responsive, and fast-loading apps on Android, iOS, and web.

Improve quality: deliver the highest quality Tumblr experience to our users. 

Move faster: provide APIs and services to unblock core product initiatives and launch new features coming out of Labs.

Conclusion

Our mission has always been to empower the world’s creators. We are wholly committed to ensuring Tumblr evolves in a way that supports our current users while improving areas that attract new creators, artists, and users. You deserve a digital home that works for you. You deserve the best tools and features to connect with your communities on a platform that prioritizes the easy discoverability of high-quality content. This is an invigorating time for Tumblr, and we couldn’t be more excited about our current strategy.

[eendorsements]

Mastering Review Management

Review Management orchestrates the art of curating, analyzing, and responding to customer feedback, shaping a brand’s identity while fostering trust. This strategic process navigates the digital landscape, leveraging positive comments, mitigating negatives, and forging lasting connections. Each review becomes a note in a harmonious composition, resonating authenticity, trustworthiness, and commitment. This artful practice extracts growth from sentiment, a vital instrument played six times over in refining businesses and nurturing prosperous relationships.

[mostlysignssomeportents]

How lock-in hurts design

Berliners: Otherland has added a second date (Jan 28) for my book-talk after the first one sold out - book now!

If you've ever read about design, you've probably encountered the idea of "paving the desire path." A "desire path" is an erosion path created by people departing from the official walkway and taking their own route. The story goes that smart campus planners don't fight the desire paths laid down by students; they pave them, formalizing the route that their constituents have voted for with their feet.

Desire paths aren't always great (Wikipedia notes that "desire paths sometimes cut through sensitive habitats and exclusion zones, threatening wildlife and park security"), but in the context of design, a desire path is a way that users communicate with designers, creating a feedback loop between those two groups. The designers make a product, the users use it in ways that surprise the designer, and the designer integrates all that into a new revision of the product.

This method is widely heralded as a means of "co-innovating" between users and companies. Designers who practice the method are lauded for their humility, their willingness to learn from their users. Tech history is strewn with examples of successful paved desire-paths.

Take John Deere. While today the company is notorious for its war on its customers (via its opposition to right to repair), Deere was once a leader in co-innovation, dispatching roving field engineers to visit farms and learn how farmers had modified their tractors. The best of these modifications would then be worked into the next round of tractor designs, in a virtuous cycle:

https://securityledger.com/2019/03/opinion-my-grandfathers-john-deere-would-support-our-right-to-repair/

But this pattern is even more pronounced in the digital world, because it's much easier to update a digital service than it is to update all the tractors in the field, especially if that service is cloud-based, meaning you can modify the back-end everyone is instantly updated. The most celebrated example of this co-creation is Twitter, whose users created a host of its core features.

Retweets, for example, were a user creation. Users who saw something they liked on the service would type "RT" and paste the text and the link into a new tweet composition window. Same for quote-tweets: users copied the URL for a tweet and pasted it in below their own commentary. Twitter designers observed this user innovation and formalized it, turning it into part of Twitter's core feature-set.

Companies are obsessed with discovering digital desire paths. They pay fortunes for analytics software to produce maps of how their users interact with their services, run focus groups, even embed sneaky screen-recording software into their web-pages:

https://www.wired.com/story/the-dark-side-of-replay-sessions-that-record-your-every-move-online/

This relentless surveillance of users is pursued in the name of making things better for them: let us spy on you and we'll figure out where your pain-points and friction are coming from, and remove those. We all win!

But this impulse is a world apart from the humility and respect implied by co-innovation. The constant, nonconsensual observation of users has more to do with controlling users than learning from them.

That is, after all, the ethos of modern technology: the more control a company can exert over its users ,the more value it can transfer from those users to its shareholders. That's the key to enshittification, the ubiquitous platform decay that has degraded virtually all the technology we use, making it worse every day:

https://pluralistic.net/2023/02/19/twiddler/

When you are seeking to control users, the desire paths they create are all too frequently a means to wrestling control back from you. Take advertising: every time a service makes its ads more obnoxious and invasive, it creates an incentive for its users to search for "how do I install an ad-blocker":

https://www.eff.org/deeplinks/2019/07/adblocking-how-about-nah

More than half of all web-users have installed ad-blockers. It's the largest consumer boycott in human history:

https://doc.searls.com/2023/11/11/how-is-the-worlds-biggest-boycott-doing/

But zero app users have installed ad-blockers, because reverse-engineering an app requires that you bypass its encryption, triggering liability under Section 1201 of the Digital Millennium Copyright Act. This law provides for a $500,000 fine and a 5-year prison sentence for "circumvention" of access controls:

https://pluralistic.net/2024/01/12/youre-holding-it-wrong/#if-dishwashers-were-iphones

Beyond that, modifying an app creates liability under copyright, trademark, patent, trade secrets, noncompete, nondisclosure and so on. It's what Jay Freeman calls "felony contempt of business model":

https://locusmag.com/2020/09/cory-doctorow-ip/

This is why services are so horny to drive you to install their app rather using their websites: they are trying to get you to do something that, given your druthers, you would prefer not to do. They want to force you to exit through the gift shop, you want to carve a desire path straight to the parking lot. Apps let them mobilize the law to literally criminalize those desire paths.

An app is just a web-page wrapped in enough IP to make it a felony to block ads in it (or do anything else that wrestles value back from a company). Apps are web-pages where everything not forbidden is mandatory.

Seen in this light, an app is a way to wage war on desire paths, to abandon the cooperative model for co-innovation in favor of the adversarial model of user control and extraction.

Corporate apologists like to claim that the proliferation of apps proves that users like them. Neoliberal economists love the idea that business as usual represents a "revealed preference." This is an intellectually unserious tautology: "you do this, so you must like it":

https://boingboing.net/2024/01/22/hp-ceo-says-customers-are-a-bad-investment-unless-they-can-be-made-to-buy-companys-drm-ink-cartridges.html

Calling an action where no alternatives are permissible a "preference" or a "choice" is a cheap trick – especially when considered against the "preferences" that reveal themselves when a real choice is possible. Take commercial surveillance: when Apple gave Ios users a choice about being spied on – a one-click opt of of app-based surveillance – 96% of users choice no spying:

https://arstechnica.com/gadgets/2021/05/96-of-us-users-opt-out-of-app-tracking-in-ios-14-5-analytics-find/

But then Apple started spying on those very same users that had opted out of spying by Facebook and other Apple competitors:

https://pluralistic.net/2022/11/14/luxury-surveillance/#liar-liar

Neoclassical economists aren't just obsessed with revealed preferences – they also love to bandy about the idea of "moral hazard": economic arrangements that tempt people to be dishonest. This is typically applied to the public ("consumers" in the contemptuous parlance of econospeak). But apps are pure moral hazard – for corporations. The ability to prohibit desire paths – and literally imprison rivals who help your users thwart those prohibitions – is too tempting for companies to resist.

The fact that the majority of web users block ads reveals a strong preference for not being spied on ("users just want relevant ads" is such an obvious lie that doesn't merit any serious discussion):

https://www.iccl.ie/news/82-of-the-irish-public-wants-big-techs-toxic-algorithms-switched-off/

Giant companies attained their scale by learning from their users, not by thwarting them. The person using technology always knows something about what they need to do and how they want to do it that the designers can never anticipate. This is especially true of people who are unlike those designers – people who live on the other side of the world, or the other side of the economic divide, or whose bodies don't work the way that the designers' bodies do:

https://pluralistic.net/2022/10/20/benevolent-dictators/#felony-contempt-of-business-model

Apps – and other technologies that are locked down so their users can be locked in – are the height of technological arrogance. They embody a belief that users are to be told, not heard. If a user wants to do something that the designer didn't anticipate, that's the user's fault:

https://www.wired.com/2010/06/iphone-4-holding-it-wrong/

Corporate enthusiasm for prohibiting you from reconfiguring the tools you use to suit your needs is a declaration of the end of history. "Sure," John Deere execs say, "we once learned from farmers by observing how they modified their tractors. But today's farmers are so much stupider and we are so much smarter that we have nothing to learn from them anymore."

Spying on your users to control them is a poor substitute asking your users their permission to learn from them. Without technological self-determination, preferences can't be revealed. Without the right to seize the means of computation, the desire paths never emerge, leaving designers in the dark about what users really want.

Our policymakers swear loyalty to "innovation" but when corporations ask for the right to decide who can innovate and how, they fall all over themselves to create laws that let companies punish users for the crime of contempt of business-model.

I'm Kickstarting the audiobook for The Bezzle, the sequel to Red Team Blues, narrated by @wilwheaton! You can pre-order the audiobook and ebook, DRM free, as well as the hardcover, signed or unsigned. There's also bundles with Red Team Blues in ebook, audio or paperback.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2024/01/24/everything-not-mandatory/#is-prohibited

Image: Belem (modified) https://commons.wikimedia.org/wiki/File:Desire_path_%2819811581366%29.jpg

CC BY 2.0 https://creativecommons.org/licenses/by/2.0/deed.en

[advantageintegratedmarketing]

AD Vantage Loyalty Program Services

AD Vantage is a loyalty program company that helps businesses to retain their customers and drive revenue growth. We provide businesses with the tools and strategies they need to develop and manage effective loyalty programs, which reward customers for their repeat business and incentivize them to be loyal.

Designing and implementing loyalty programs: AD Vantage work with businesses to design and implement loyalty programs that are tailored to their specific needs and goals. We help businesses to determine what rewards and incentives will be most effective in encouraging customer loyalty, and they create the systems and processes needed to manage and track the program.

Data analytics: AD Vantage uses data analytics to track customer behavior and measure the effectiveness of loyalty programs. By analyzing customer data, we identify trends and patterns that help businesses to better understand their customers and develop targeted marketing campaigns.

Customer engagement: Our loyalty programs also play a role in engaging customers and encouraging them to participate in the loyalty program. They create marketing materials and campaigns that promote the benefits of the program, and they provide customer support to help customers understand how to participate.

Technology solutions: The loyalty programs of AD Vantage provide technology solutions that allow businesses to manage their loyalty programs, track customer behavior, and measure program effectiveness. These solutions may include software platforms, mobile apps, and other digital tools that make it easy for businesses to manage and track their loyalty programs.

Customer segmentation: We help businesses segment their customers based on demographics, purchase history, and other factors. This allows businesses to target specific customer groups with personalized rewards and incentives that are more likely to appeal to their interests and needs.

Customer feedback: AD Vantage provide businesses with tools to collect customer feedback, which can be used to improve the loyalty program and other aspects of the customer experience. This feedback can be collected through surveys, reviews, and other methods, and can provide valuable insights into customer preferences and behaviors.

Partnership and alliances: Our loyalty program can help businesses form partnerships and alliances with other companies to offer joint loyalty programs. This can expand the reach of the loyalty program and offer customers more options for rewards and incentives.

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