#cross functional collaboration

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[abhibaj]

Simone Bervig on Driving GTM Alignment and Effectiveness

Simone Bervig, a seasoned marketing leader, emphasizes the pivotal role of localization, collaboration, and market adaptability. She explores crafting impactful LATAM strategies, aligning global teams, driving effective marketing campaigns, and delivering measurable results across diverse marketplaces.

Simone, welcome to the interview series. Can you tell us about yourself and your journey as a go-to-market leader?

I am a Brazilian professional, based in São Paulo, with 18+ years of experience in B2B Tech companies with Go-To-Market strategies, Marketing, Branding, and Communication in the Brazilian, Latin American, and United States markets, working on European (French/German) and American global companies too, like Schneider Electric, SAS, Citrix, and SAP.

Get full insights@ https://itechseries.com/interviews/bridging-markets-and-teams-simone-bervig-on-gtm-success/

I am responsible for all Go-To-Market strategies for LATAM, working with global and regional teams to ensure our GTM strategies and executions are appropriate for our marketplaces in LATAM. This includes development, planning, localization, execution, and performance analysis of marketing campaigns with cross-functional global teams to ensure we are driving feature parity across marketplaces and advocating for and delivering on needs that are specific to our marketplaces in LATAM. Additionally, working with global teams in the US, EMEA, and APAC to understand how products and features are used and develop plans to support their growth post-launch.

How do you foster collaboration between sales, product, and customer success teams to ensure alignment between marketing goals and business outcomes?

There are many ways to enable this kind of collaboration, but I find that creating a process around it helps streamline the efforts. This can be accomplished by creating a workflow to submit feedback/ideas/requests with various teams in combination with a forum where the feedback can be openly discussed to identify deliverables. As an example, customers will often make feature requests for an enhancement to the product that helps them improve a specific use case. By working with product development teams, CSMs can drive innovation to the product roadmap that directly aligns with how their customers want to use it. Additionally, it’s important to define and share the goals and KPIs with all teams to help achieve the accomplishment.

What are some of the key components of a successful go-to-market and growth strategy for SMB versus enterprise audiences?

First of all, we need to deeply understand our audiences and market to deliver the right messaging and create a tailor-made strategy for each vertical that brings more ROI for each campaign and activity.  SMBs have a sales cycle faster than enterprises, so it requires more activities to create pipelines and expand the installed base to cover the goals and find new customers.

Explore the latest marketing and tech insights@ https://itechseries.com/gtm-library/

On the other hand, enterprise strategies typically on a longer sales cycle and larger deal sizes. Key elements include identifying target industries, leveraging content marketing, building relationships through sales teams, and offering free trials or demos to showcase value. Enterprise clients often need custom solutions and robust support, making the sales process more personalized and consultative.

Can you share some GTM challenges and opportunities for the US and LATAM markets?

The Latin American market represents a compelling opportunity for companies seeking to expand their global footprint. Cultural diversity is a hallmark of Latin America, and it’s essential to adapt your marketing and business strategies accordingly. Localization goes beyond language translation; it involves tailoring your messaging, product packaging, and promotional campaigns to resonate with each country’s cultural norms and values. Embrace the local customs and traditions to establish a deeper connection with your target audience. Latin America is a region of diverse cultures, languages, and customs. What works in one country may not resonate in another. Adapting marketing strategies and understanding local preferences is crucial for successful market penetration. Adapting to the local culture is critical for success.

A local partner can help bridge the cultural gap by providing insights into consumer behavior, preferences, and effective communication strategies. Each Latin American country has its unique regulatory environment and legal requirements. Engage legal experts, if needed, familiar with the region to guide you through the process of setting up a business, obtaining necessary permits, and adhering to local laws. Ignorance of local regulations can lead to costly mistakes and hinder market entry. Navigating the legal and regulatory landscape of a foreign market can be complex and time-consuming. A local partner with in-depth knowledge of the local laws and regulations can help a company comply with the necessary requirements, avoiding potential pitfalls and delays. Some countries in Latin America experience political and economic instability, which can impact business operations. Changes in government policies or economic downturns may affect market conditions and consumer behavior.

“Localization goes beyond language translation; it involves tailoring messaging, product packaging, and promotional campaigns to resonate with each country’s cultural norms and values.”

Get your business boost, visit now@ https://itechseries.com/contact-us/

The US market has these key aspects:  Economic pressures: how inflation and economic uncertainty are affecting consumer behavior and strategies. Consumers are more selective about their spending, leading to a focus on maximizing the value of existing technology and resources. Innovation versus optimization: While new technologies and innovations like AI and headless commerce are popular, it’s important to optimize current systems and understand what your consumers truly need before investing in new solutions.

Consumer behavior: how consumers are adjusting their spending habits, emphasizing the need to adapt their strategies to meet these evolving expectations. Strategic audits: To succeed in the competitive US market, I recommend conducting audits to evaluate site performance, customer experience, and technology use. Incremental improvements and focusing on core customer needs can drive significant results without major investments. By balancing innovation with practical, customer-focused strategies, brands will be better positioned to thrive in the dynamic US market.

[interiorergonomics]

Functional Workstation Desk Clusters

In what ways can functional workstation desk clusters be thoughtfully designed? Being that they create ergonomic workstations which enhance productivity, they also promote employee well-being by;

addressing individual comfort

Increasing Workspace Capacity

Boost office aesthetics

reducing physical strain

supporting healthy posture throughout the workday

Read More on different office workstation layouts and shapes trending in modern office furniture industry.

[kasparlavik]

Data silos are growing in today's enterprises. Discover their impact and effective strategies for integrating and leveraging organizational data.

[dieterziegler159]

Data silos are growing in today's enterprises. Discover their impact and effective strategies for integrating and leveraging organizational data.

[public-cloud-computing]

Data silos are growing in today's enterprises. Discover their impact and effective strategies for integrating and leveraging organizational data.

[maxlearnmicrolearningplatform]

Mastering Microlearning: Navigating Success with a Production Mindset

In the realm of modern education and professional development, microlearning stands out as a dynamic approach to delivering targeted knowledge efficiently. However, ensuring the success of a microlearning initiative requires more than just good intentions; it demands a production mindset focused on proactive planning, meticulous execution, and continuous improvement. This article delves into actionable strategies and insights aimed at steering microlearning endeavors away from failure and towards lasting impact, all under the guiding light of a production mindset.

Embrace a Proactive Planning Approach:

Success in microlearning begins long before content creation. Start by conducting a thorough needs analysis to identify learning objectives, audience demographics, and delivery preferences. Engage stakeholders early on to gain buy-in and align expectations with organizational goals. By laying a solid foundation through proactive planning, you set the stage for a successful microlearning journey.

Foster Collaboration and Cross-Functional Teams:

Microlearning initiatives thrive in environments where collaboration flourishes. Form cross-functional teams comprising instructional designers, subject matter experts, multimedia specialists, and technology experts. Encourage open communication channels and leverage diverse perspectives to brainstorm innovative solutions and address challenges effectively. Collaboration fosters creativity and ensures that all aspects of microlearning production are meticulously crafted.

Cultivate an Iterative Development Process:

Adopt an iterative approach to microlearning development, wherein content is continually refined based on feedback and performance metrics. Break down the production process into manageable stages, allowing for frequent reviews and adjustments. Embrace agility and flexibility to respond promptly to changing needs and emerging trends. By treating microlearning development as an ongoing journey of improvement, you can iterate towards excellence with each iteration.

Prioritize User-Centric Design Principles:

At the heart of every successful microlearning initiative lies a deep understanding of the end-user. Prioritize user-centric design principles to create engaging and intuitive learning experiences. Consider factors such as accessibility, mobile-friendliness, and personalized learning pathways to cater to diverse learner needs. Conduct usability testing and gather feedback from learners throughout the production process to refine the user experience iteratively.

Leverage Technology and Automation Tools:

Harness the power of technology and automation tools to streamline microlearning production processes. Explore authoring tools, learning management systems (LMS), and content delivery platforms that facilitate content creation, distribution, and tracking. Automate repetitive tasks such as content formatting, assessment scoring, and progress tracking to free up time for creative endeavors. Technology serves as an enabler, empowering production teams to focus their efforts on value-adding activities.

Implement Robust Quality Assurance Protocols:

Quality assurance is paramount in ensuring the effectiveness and reliability of microlearning content. Establish robust quality assurance protocols to identify and rectify errors before deployment. Conduct thorough reviews for accuracy, relevance, and adherence to learning objectives. Test content across multiple devices and platforms to ensure seamless accessibility and compatibility. By upholding stringent quality standards, you instill confidence in learners and stakeholders alike.

Monitor Performance Metrics and Key Performance Indicators (KPIs):

Success in microlearning is measurable, provided you track the right performance metrics and key performance indicators (KPIs). Monitor learner engagement, completion rates, assessment scores, and knowledge retention metrics to gauge the effectiveness of your microlearning initiatives. Analyze data insights to identify trends, patterns, and areas for improvement. By leveraging data-driven insights, you can make informed decisions and optimize future microlearning content accordingly.

Foster a Culture of Continuous Learning and Improvement:

Embrace a culture of continuous learning and improvement within your organization, where experimentation and innovation are encouraged. Encourage production teams to share best practices, lessons learned, and success stories. Provide opportunities for professional development and upskilling to keep pace with evolving industry trends. Celebrate achievements and milestones along the microlearning journey, recognizing the collective efforts of all stakeholders involved.

By adopting a production mindset grounded in proactive planning, collaboration, iteration, user-centric design, technology integration, quality assurance, performance monitoring, and continuous improvement, organizations can avoid failure and unlock the full potential of microlearning as a transformative learning tool. With a steadfast commitment to excellence and innovation, the path to mastering microlearning becomes a rewarding endeavor marked by sustained success and learner empowerment.

[michellesanches]

A business case for embracing Ubuntu

We are increasingly spending more time “at work”, if not physically, then mentally and even emotionally. For many, workplace culture is riddled with politics and toxicity, leading to higher and higher levels of work related anxiety, stress and burnout. I am no stranger to this phenomenon. Success, in this fast-paced and highly competitive business landscape, is not solely measured by financial…

[technicalfika]

Exciting Mock interview with DevOps/AWS engineer #devops #cloud #aws #devopsengineer #cloudengineer

Interviewer: Welcome to this exciting mock interview for the role of a DevOps/AWS Engineer! Today, we have an enthusiastic candidate eager to showcase their skills. Let’s begin! Candidate: Thank you! I’m thrilled to be here. Interviewer: Great to have you. Let’s start with a classic question: What attracted you to the field of DevOps and working with AWS? Candidate: DevOps combines my passion…

[ms-demeanor]

making my own post because nobody needs my bullshit on their post:

OP:

Reblog 1:

Reblog 2:

My response:

The IRA blogs were here and they were active and they were quite popular; their posting patterns did not match normal tumblr users (i was followed by lagonegirl and followed back only to be put off by the account reblogging the same five or ten posts every hour for a day before selecting another five or ten posts to reblog hourly the next day - it was clear engagement bait).

Tumblr has never been as transparent about these accounts as both Twitter and Facebook were, but several of the accounts had shared names across platforms and you can find a significant amount of data that was released by both facebook (ex: ads purchased by the IRA accounts) and twitter (over three million tweets from IRA accounts). Academic researchers have published papers on the data released from facebook and twitter. Several papers. So many papers. Soooooo many papers. We have a LOT of direct evidence that you can explore for yourself that there were hundreds (possibly thousands) of IRA accounts that were created on Facebook and Twitter. Of those accounts, some shared usernames across platforms, and of those accounts, a few had tumblr accounts that posted the same content on twitter and tumblr.

To quote a buzzfeed news article from the time:

The Russian-run Tumblr accounts used the same, or very similar, usernames as the account names contained on a list of confirmed IRA accounts Twitter submitted to congressional investigators. In some cases, the Tumblr and Twitter account has the same profile image or linked to each other in their bios. Some IRA Tumblrs and Twitter accounts also cross-promoted content between platforms, further linking them together.

Current tumblr user @ alwaysbewoke (who I don't want to tag because I'm sure he's got better things to do) is interviewed in that article and talks about following one of the blogs identified by tumblr as an IRA blog that had a matching account on twitter identified as an IRA account but unfollowing when the left-leaning blog supposedly run by a black creator started rooting for trump in the election.

Dr. Jonathan Albright is heavily quoted in the article; the data review he collaborated on is one of the only reviews of this subject that includes data from Tumblr and Reddit.

One of the claims that I've seen is that tumblr just deleted funny black people, but these were blogs with thousands of followers on tumblr who never recreated, never popped up on another social media site, never started a reddit account after getting banned; nobody ever showed up saying "hey this is 4mysquad, I got banned on tumblr and twitter, follow me to pillowfort". These very popular blogs got deleted and, as far as I know, nobody ever popped up claiming to be a person who was deleted - and it's not like tumblr users haven't figured out how to evade bans.

What you are doing when you make posts saying that the IRA accounts on tumblr never existed is *absolving tumblr of guilt for their utter lack of transparency.*

Tumblr is not the only tech company that has tried to fly under the radar as its larger counterparts face regular scrutiny in Congress and in the press. Earlier this month, Reddit revealed it too had deleted hundreds of accounts with ties to the Internet Research Agency. A WIRED investigation found more than a thousand links to Russian propaganda websites are still live on Reddit, and unearthed two suspicious accounts that Reddit immediately shut down.

So should you believe what Tumblr says? No, because Tumblr has been functionally fucking silent on this issue and the information about this subject aside from the list of blogs has come from the hard work of data scientists, journalists, and researchers.

(For the record; some of those bot accounts that were recorded by Dr. Albright also had Google+ accounts in 2017 - there is every possibility that they had myspace accounts).

Now, the reason that I'm popping onto this post as an annoyed anarchist is that I was tracking a similar group of blogs for a while and was discussing them and I stopped precisely because of the galaxy-brained liberals who are now trying to dunk on communists for criticizing electoralism. One of the people who was following my project was one of the ones who started calling out the "joe biden kills dogs" posts as disinfo and I realized they were using some of the guidelines I'd written up to "identify" misinformation and that is very a rock fucking stupid approach to what was clearly a leftist making jokes and was horrified and realized there was no way that I could continue documenting what I was documenting without someone attempting to call actual leftists russian bots.

I've seen the post that OP is referencing [it's one where someone makes a very obvious joke about the democrat presidential ticket and people jump on to call them a bot and then someone tries to do the "AI tell me a story" thing and OP is just like "I don't want to :(", proving that they are in fact a person and not an AI] and have deeply enjoyed the humor of watching liberals a) not understand a very, VERY obvious joke and b) become the unwitting butt of a joke they were trying to make, but also I am so exhausted by watching normie dems call leftists AI bots after years of watching normie dems call real live actual leftists who hold actual political views that real people actually have, like prison abolition, russian bots.

But I am also so fucking tired of left conspiracism and how stupid it sounds when leftists dismiss a preponderance of evidence that is easily accessible and publicly available for analysis as "lol so you just trust everything tumblr tells you?"

No, dipshit, learn to click a fucking link or twelve.

[abhibaj]

Mastering GTM for Growth: Insights with Connor Clancy from Workday

Effective go-to-market (GTM) strategies have become essential for business growth, particularly in today’s competitive landscape. Connor Clancy, a growth strategist at Workday, shares insights on how companies can successfully implement GTM strategies through cross-functional collaboration, amplifying the voice of the field, and crafting relevant customer incentives. This guide distills Clancy’s views, offering actionable strategies to drive growth and improve GTM outcomes.

What Makes a Successful GTM Strategy in 2024?

A successful GTM strategy in 2024 isn’t solely about product features or price competitiveness; it’s about how well a business can align its efforts to solve real customer challenges. According to Clancy, a successful GTM strategy begins with customer understanding and must be supported by cross-functional collaboration that unites teams around a shared mission.

Get full insights@ https://itechseries.com/interviews/unlocking-gtm-and-growth-success-with-connor-clancy-from-workday/

To achieve this, marketing, sales, customer success, and product teams need to be in lockstep. Clancy emphasizes that each department brings valuable insights that contribute to a comprehensive view of the customer’s needs and pain points. This alignment allows for quicker adaptations, especially as customer preferences change. When teams work together, they can streamline GTM execution, ensure brand messaging consistency, and increase the speed of delivering customer solutions.

How Does Cross-Functional Collaboration Drive GTM Success?

In B2B organizations, cross-functional collaboration enables smoother execution of GTM plans, helping ensure that every part of the organization works toward the same goals. Clancy describes collaboration as the "glue" that unites different perspectives, allowing teams to make informed decisions that drive growth.

For example, marketing teams contribute customer insights, while sales teams offer feedback on lead quality and closing strategies. Customer success teams share knowledge of ongoing customer pain points, which can influence new feature rollouts or service enhancements. This communication helps the organization adjust to market shifts faster, ultimately leading to a cohesive and effective GTM strategy.

By establishing regular cross-functional meetings and shared performance metrics, companies can align their efforts, respond more quickly to market changes, and ultimately deliver a superior customer experience.

Why is the “Voice of the Field” Essential to Growth?

The voice of the field refers to the invaluable feedback from sales and support teams who interact directly with customers. These insights can reveal customer expectations, preferences, and common pain points that might otherwise go unnoticed. According to Clancy, incorporating the voice of the field into GTM strategies helps tailor solutions to meet specific needs.

For instance, feedback from sales teams might reveal customer hesitations or feature requests, while customer success teams can shed light on what keeps customers satisfied and loyal. By incorporating these insights into GTM strategies, businesses can make adjustments that resonate with customers and anticipate their needs. This information flow empowers product and marketing teams to refine offerings, ultimately resulting in improved customer acquisition and retention rates.

Explore the latest marketing and tech insights@ https://itechseries.com/gtm-library/

What Role Do Customer Incentives Play in GTM Strategies?

Customer incentives have proven to be effective tools in B2B settings, helping to attract and retain clients by adding tangible value to the buyer experience. Clancy highlights that, in the context of a GTM strategy, customer incentives can serve as powerful motivators, sparking interest and driving conversions.

B2B incentives might include value-driven offers such as extended trial periods, onboarding support, and loyalty rewards. However, it’s essential that these incentives align with customer needs and goals. For example, if a company’s customer base values cost-efficiency, a discount on upfront annual subscriptions can drive engagement. Alternatively, businesses that focus on premium customer experience might benefit from incentives like dedicated account management or exclusive access to new features.

By understanding the unique motivators for their audience, companies can use targeted incentives as part of their GTM strategies to drive engagement, retain clients, and ultimately foster growth.

How Can Companies Track the Success of Their GTM Strategies?

Clancy suggests that measuring GTM success requires a clear set of performance metrics that reflect both short- and long-term goals. Key performance indicators (KPIs) such as customer acquisition costs (CAC), lifetime value (LTV), and conversion rates can provide an accurate assessment of a strategy’s effectiveness.

Regular review of these metrics helps companies determine which aspects of the strategy need adjustment. If customer acquisition costs are too high, it may be time to revisit lead generation strategies. If conversion rates are low, it could indicate a need for more targeted marketing content or enhanced product value. By focusing on data-driven decision-making, companies can refine their GTM strategies to achieve better outcomes.

Furthermore, tracking customer satisfaction scores (CSAT) and Net Promoter Scores (NPS) provides insight into how well GTM strategies align with customer expectations. High satisfaction and promoter scores often indicate that a GTM strategy is resonating with its intended audience, setting the stage for sustained growth.

How Will GTM Strategies Evolve in the Coming Years?

Looking ahead, Clancy believes GTM strategies will become increasingly customer-centric and data-driven. As customer expectations continue to evolve, companies must prioritize agility and responsiveness in their approaches. The integration of AI and machine learning will enable businesses to gather real-time insights and make proactive adjustments, fostering more personalized customer interactions.

Get your business boost, visit now@ https://itechseries.com/contact-us/

Conclusion

In 2024, a strong GTM strategy requires a foundation built on cross-functional collaboration, an emphasis on the voice of the field, and customer-centric incentives. Connor Clancy’s insights remind us that understanding and adapting to customer needs is key to driving sustained growth. By prioritizing alignment between sales, marketing, and customer success teams, companies can refine their GTM efforts and create impactful experiences that resonate with their audience.

[lightyaoigami]

☁︎｡⋆｡ ﾟ☾ ﾟ｡⋆ how to resume ⋆｡ﾟ☾｡⋆｡ ﾟ☁︎ ﾟ

after 10 years & 6 jobs in corporate america, i would like to share how to game the system. we all want the biggest payoff for the least amount of work, right?

know thine enemy: beating the robots

i see a lot of misinformation about how AI is used to scrape resumes. i can't speak for every company but most corporations use what is called applicant tracking software (ATS).

no respectable company is using chatgpt to sort applications. i don't know how you'd even write the prompt to get a consumer-facing product to do this. i guarantee that target, walmart, bank of america, whatever, they are all using B2B SaaS enterprise solutions. there is not one hiring manager plinking away at at a large language model.

ATS scans your resume in comparison to the job posting, parses which resumes contain key words, and presents the recruiter and/or hiring manager with resumes with a high "score." the goal of writing your resume is to get your "score" as high as possible.

but tumblr user lightyaoigami, how do i beat the robots?

great question, y/n. you will want to seek out an ATS resume checker. i have personally found success with jobscan, which is not free, but works extremely well. there is a free trial period, and other ATS scanners are in fact free. some of these tools are so sophisticated that they can actually help build your resume from scratch with your input. i wrote my own resume and used jobscan to compare it to the applications i was finishing.

do not use chatgpt to write your resume or cover letter. it is painfully obvious. here is a tutorial on how to use jobscan. for the zillionth time i do not work for jobscan nor am i a #jobscanpartner i am just a person who used this tool to land a job at a challenging time.

the resume checkers will tell you what words and/or phrases you need to shoehorn into your bullet points - i.e., if you are applying for a job that requires you to be a strong collaborator, the resume checker might suggest you include the phrase "cross-functional teams." you can easily re-word your bullets to include this with a little noodling.

don't i need a cover letter?

it depends on the job. after you have about 5 years of experience, i would say that they are largely unnecessary. while i was laid off, i applied to about 100 jobs in a three-month period (#blessed to have been hired quickly). i did not submit a cover letter for any of them, and i had a solid rate of phone screens/interviews after submission despite not having a cover letter. if you are absolutely required to write one, do not have chatgpt do it for you. use a guide from a human being who knows what they are talking about, like ask a manager or betterup.

but i don't even know where to start!

i know it's hard, but you have to have a bit of entrepreneurial spirit here. google duckduckgo is your friend. don't pull any bean soup what-about-me-isms. if you truly don't know where to start, look for an ATS-optimized resume template.

a word about neurodivergence and job applications

i, like many of you, am autistic. i am intimately familiar with how painful it is to expend limited energy on this demoralizing task only to have your "reward" be an equally, if not more so, demoralizing work experience. i don't have a lot of advice for this beyond craft your worksona like you're making a d&d character (or a fursona or a sim or an OC or whatever made up blorbo generator you personally enjoy).

and, remember, while a lot of office work is really uncomfortable and involves stuff like "talking in meetings" and "answering the phone," these things are not an inherent risk. discomfort is not tantamount to danger, and we all have to do uncomfortable things in order to thrive. there are a lot of ways to do this and there is no one-size-fits-all answer. not everyone can mask for extended periods, so be your own judge of what you can or can't do.

i like to think of work as a drag show where i perform this other personality in exchange for money. it is much easier to do this than to fight tooth and nail to be unmasked at work, which can be a risk to your livelihood and peace of mind. i don't think it's a good thing that we have to mask at work, but it's an important survival skill.

⋆｡ﾟ☁︎｡⋆｡ ﾟ☾ ﾟ｡⋆ good luck ⋆｡ﾟ☾｡⋆｡ ﾟ☁︎ ﾟ｡⋆

[kasparlavik]

Achieve data-driven success by breaking down data silos. Learn how seamless integration can transform your business. Discover strategies now.