#critical role camapign 3

[redwineflowers]

Have some Imodna doodles

I figured now would be a great time to post them

Imodna nation how we feeling?

[aleph-sharp]

Just did some math that gives an Interesting perspective on all the main CR campaigns so far:

By the time VM hit ep 100, they've been together roughly 3 years.

By the time MN hit ep 100, they've been together roughly 9 months.

By the time BH hit ep 100, they've been together roughly 3 months.

[big-moon-little-moon]

Callowmoore fans how are we doing with the fact that Ashton with their shard of Ka'Mort is destined to find someone to bear the shard of Rau'shan. Someone they trust who is not afraid of a little heat. The Emperor of Fire to his Empress of Earth.

[jimbodyson]

Imogen was growing on me during the party split and maybe she's grown on me too much I love her so much now ,, laura bailey the woman that you are

[odusseus-xvi]

So. When do you think we are getting new Bells Hells official art ?

[puwumats]

this is how the race is going, right?

[thesadisticsiren]

wait so is Chutney going to STAY? or Is Travis ‘Troll’ Willingham is going to be cycling through all his oneshot characters? ARE THEY GOING TO MEET MACARONI SAMSONITE??? TRAVIS’S LORALI ONESHOT DUDE??? EXPLAIN YOURSELF WILLINGHAM

[imreallyfckingstrong]

“EXTRA SPECIAL HALLOWEEN EPISODE”

They totally dressed up for tonight’s ep omg I can’t wait!!

[fromonecrittoanother]

So I’ve Been Thinking About Fearne

More specifically I’ve been thinking about Fearne and Bertrand’s conversation about family and her wanting a family life in the future.

Now I get that a lot of that conversation was Fearne trying to make Bertrand uncomfortable by being a confusing mix of menacing and sweet (the Fearne special) but I have EXU on the brain so I got something else from it.

In EXU a lot of Fearne’s backstory is unclear, we know she came through Artagan’s Gate from the Feywild and we know she lived with her Nanna and some wild creatures she was friends with. We also learn through Fearne’s confrontation with Mirror!Fearne that her parents aren’t around.

What the deal is with her parents and/or Fearne’s search for them is unclear... Mirror!Fearne could have been lying or misleading Fearne about any of it but we know Mirror!Fearne called her parents cowards and accused Nanna of lying about something.

Now Fearne rejects Mirror!Fearne and the EXU gang kills her so we won’t know how much of what she said was true.

We do know however that Ellenmore the Matriarch of the Seelie court wanted Mirror!Fearne to drag real Fearne back, either to stop her quest for her family or for some other purpose. That definitely won’t come up again or cause problems in the future...

So yeah, I think Fearne was being honest about wanting a family life, just not necessarily the kind Bertrand was thinking about. In fact I think the only reason she left her home was to find one and that everything else has been a chaotic detour that she’s hoping will eventually lead her to her parents.

[this-is-honeybunny]

Y'all who are mad about the episodes remaining prerecorded are forgetting something...

Just imagine; all the opportunities this gives for the NordVPNVerse to expand and continue!!!!!!!!!

I for one am very excited !!😜

[hayleysayshay]

We're back at the spooky moon stuff.... i LOVE SPOOKY MOON STUFF

[angstmongertina]

I LOVE THIS OGRE COOK.

I LOVE THEM SO MUCH.

[be-conceptual-eyes-blog]

CREATIVE MARKETING CASE STUDY: THE INSPIRATION FROM CITIES

Early in the spring this year, Coca Cola China has tried new twist on marketing strategy “Share a Coke” which has been brought to over 80 countries and made the huge buzz in both terms of media impact and trade effect since first launch in 2011.  When “Share a Coke” started in Australia in 2011, the campaign focused on placing common first names on the label so people would snatch up bottles bearing their names and friends’ names. China followed the idea in 2013, yet used popular online nicknames like “Superstar” or “Dreamer” to tap into China’s media-savvy young generation instead of using real names. Continuing campaign success, customized bottles with song lyrics appeared a year later. Then, as movie trend boomed in 2015, the campaign was all about famous films and TV quotes replaced brand name on bottles.

This spring, to iterate the popular campaign, Chinese customers can have customized Coke sleek can inspired by traditionally cultural value which is one of the most effective material to do branding in this most populated market. China is a vast country with many megacities varied in manners an customs. Different cities regconized by thier distinctive charms in geographic condition, life style, people, food or infrastructure has coloured a stunning picture about China whose heart and soul lies in the cultural attributes of each place. Everyone has their own city that they fall in love with, it can be a person’s hometown sticked to thier childhood, a current city of habitation where their daily lives circulate within or someplace that people have not ever been but exists in them a desire to visit.

 “The uniqueness of China’s cities has become a big talking point amongst Chinese youth, who are moving between cities more than ever. They want to stay connected to their roots, as well as forging new connections to the places they move to,” said Cia Hatzi, chief client officer for McCann Worldgroup APAC.

 Coca-Cola is launching a series of 23 limited edition cans celebrating the distinct faces of city in China. 23 city themed design featuring thier unique icons and descriptions mixing it with modern and stylish sense of art, Coca-Cola can help you to get closer to these cities that touch your soul and at the other extreme, let you touch their souls. The can designs are visually captivating because some details are obvious, and others discoverable upon a second glance.

“No matter where we grow up, where we go to university or where our careers take us, each city that we live in leaves an impression that is embedded in us forever. Each has its own culture and flavor, its sights and sounds. But above all, cities are made of people. While we may live in a city, it’s the city that also lives in us,” said Richard Cotton, head of content, creative & design, Coca-Cola Greater China & Korea.

 For example, a Delectable Guangzhou is known for its delicious food, so that the icon comes up with modern girl donning the hat with bamboo steamer with buns. A Stylish Shanghai with unstoppable pursuit of trend. Whether it is a group of passers-by or a typical bourgeoisie who enjoying a cup of afternoon tea on Nanjing West road, they all dressed up in a trailblazingly fashionable outfits.

As a part of the camapign, a short TVC  is released to take people on a journey across 3 signature cities of China namely Beijing, Chengdu and Shanghai communicated a sense of what gives each location a unique flavor. The endorsement with one of the most popular influencer in China, Luhan with his huge teenager fan base which is counted as productive source of taget consumer, this cooperation has helped boost product sales as long as the TVC launched. In addition, Coca- Cola theme song “Taste the feeling” is also locally remade to adapt to new approach “Taste the feeling of cities”.

Besides TVC celebrating city cultures, the campaign also includes print billboards and a partnership with Baidu to create an augmented reality experience to allow customers to interact with product and packaging in interesting and engaging way. The opportunity for experience opens within 1-month duration from March 12 to April 16, offers customers the chance to scan the special animations on the can using Baidu app to unlock the city’s hidden charms to closely explore and understand its characteristic and temperament.

With the same purpose of previous campaigns, this twist is credited with boosting sales. There have not been specific number indicating sale volumes, however, it is inferred that Coca Cola would be experiencing significant breakthough in product consumption due to the fact that young consumer group has risen dramatically in the past 2 years. Further, there is a shift in consumption behaviour among these target group proven by the psychological insight that young people is constantly looking for changes in their perception of happiness. They are no longer sensitive to price. “Money can buy us happiness” has become the point of view of most new generation consumers.

This innovative approach of Coca-Cola attracted a lot of attention as soon as it was launched. In terms of media partnership, Weibo and Wechat plays critical roles of multiplying campaign’s magnitude in scale as in China, these 2 names are considered top-of-mind active platforms. The media performance analytics in solely 2 middle weeks of the campaign from March 24 to April 7 showed impressive numbers. Along with a support from massive engagment of wide range of fashion and travel bloggers, brand mentions have spiked as much as 504% on social media as many people are excited gto  to express thier love over favorite cities captured on the can with hashtag #Coca-Cola City Can on Weibo and Wechat.

In summary, Coca Cola x City is a marketing campaign successfuly run based on profound insight of cultural value that has strong impact on emotional buying behaviour. Innovative approach has helped China stand out in current harsh competition in drink segment. The campaign offers personalized touch an customized sense of experience to that effectively enhances customer advocacy, then maximizes brand image.

 Sticking to the same strategy motto “Share happiness”, yet previous campaign focuses on personal experience in terms personal identity, hobby, this time Coca Cola tells bigger story using nation pride as the fulcrum that generates promotion for the cities, thus evokes brand love.

 Vietnam and China does not see big gap in cultural differences, hence lesson learned here is the applicability of the same innovative way to interweave brands’ core value with cultural context into local projects in future. Vietnam diversity and distinctiveness of regional values in combination with available technology base like Zalo can be a perfect duet of maketing catalyst to make the same effect for any brands in need.

[puwumats]

category 5 fearne event - 2 people dead, 1 marionette severely leg-hair-wigged

[puwumats]

can't wait to count how many live slug reaction posts are gonna be made in response to tonights slug fight

[thesadisticsiren]

Campaign 3 starts tomorrow but i wanna clarify, I'm not going to be any less obsessed with C2. I'm just gaining a NEW obsession.

C2 obsession is built of platinum and adamantine it's forever.