#comediansofinstagram

[laurafaritos]

HDMS032. From Banner Ads to Retargeting: A Comedian’s Guide to Display Advertising

By now, we’ve covered search ads (aka, what happens when someone Googles something and sees an ad). But now, we’re talking about display ads—which are a whole different beast.

Search ads show up when people are actively looking for something.

Display ads show up even when people aren’t searching—they’re just scrolling, reading, or watching content.

If you’ve ever been browsing a website and suddenly seen an ad for something you looked at last week, that’s display advertising at work.

Now, I know what you’re thinking: "Cool, but what does this have to do with comedy?????"

EVERYTHING!!!!!! Comedians should care about display ads!!!!

If you want to sell out shows, you need to stay on people’s minds.

If you want to grow your podcast, you need to get in front of new audiences.

If you want bookers, agents, and fans to discover you, you need visibility outside of just social media.

And guess what?? Display ads can help with all of that!!!

💡 The big question: How can comedians use display ads to grow their audience, sell more tickets, and stay top of mind? That’s exactly what we’re diving into!!!

I. Understanding Display Ads: The Basics

Alright, none of this made sense to me when I first learned about it. So let’s break this down so it actually makes sense for comedians.

What Are Display Ads?

Think of display ads like digital billboards—except instead of being stuck on the side of a highway, they follow people around the internet.

Unlike search ads, which only show up when someone Googles something specific, display ads appear while people are doing other things—reading the news, scrolling through blogs, or watching YouTube.

Where Do Display Ads Show Up?

If you’ve ever been minding your business on the internet and suddenly seen an ad for something you looked at once, congrats! You’ve experienced display advertising.

Display ads can show up on:

Websites (blogs, news sites, entertainment websites)

YouTube videos (pre-roll or banner ads)

Social media feeds (Facebook, Instagram, Twitter)

Apps (game apps, news apps, etc.)

How Are Display Ads Different From Search Ads?

Search ads and display ads work very differently, even though they’re both forms of paid advertising.

Search ads show up when people are actively looking for something. If someone Googles "comedy shows in Toronto," a search ad can promote your upcoming event.

Display ads show up when people are browsing the internet, even if they weren’t searching for comedy at all. If someone watched a stand-up clip on YouTube, a display ad might show them an ad for your live show.

In short: search ads reach people with high intent, while display ads introduce you to new people who might not even know they need comedy in their life yet.

How Companies Use Display Ads (And Why Comedians Should Too)

Brands use display ads in three main ways, all of which can be applied to comedy careers.

Brand Awareness – Showing your name and face to new people.

Example: An ad on a comedy blog or entertainment site saying "Discover This Hilarious New Comedian."

Consideration – Targeting people who are interested in comedy but don’t know you yet.

Example: An ad saying "Top Comedy Shows This Weekend" appearing for people who watch Netflix stand-up specials.

Retargeting – Showing ads to people who visited your website but didn’t buy tickets.

Example: An ad saying "Tickets Are Almost Sold Out! Get Yours Now" targeted at people who checked out your event page but didn’t purchase.

Why Display Ads Matter for Comedians

They help new audiences discover you.

They keep you visible—even when people aren’t actively searching for you.

They remind people to take action, like buying tickets or checking out your podcast.

And that’s why display ads aren’t just for big brands—they can be a game-changer for comedians too.

II. The Different Types of Display Ads (And How Comedians Can Use Them)

Now that we understand how display ads work, let’s talk about the different types of display ads and how comedians can use them to build an audience, sell tickets, and promote content.

1. Banner Ads – The OG of Display Advertising

Banner ads are the standard rectangular ads that show up at the top, bottom, or sides of a webpage. These are the digital version of billboards—except instead of hoping people drive by them, you’re hoping they scroll by them.

How comedians can use banner ads:

Promote upcoming comedy shows with ads on event websites, local blogs, or entertainment sites.

Run banner ads on comedy-related websites to promote a podcast or stand-up special.

Example: If someone is reading a comedy blog about the best stand-up specials of the year, a banner ad could promote your latest show or YouTube special.

2. Expandable Banner Ads – The Attention-Grabbers

Expandable banners start as small ads but expand when a user hovers over or clicks them. These ads can include images, text, or even short video clips to grab attention.

How comedians can use expandable banners:

Tease a funny stand-up clip and link it to a full video on YouTube.

Promote an upcoming show with a short highlight reel of past performances.

These work well for comedians because video-based content tends to get higher engagement than static images.

3. Interstitial Ads – The Full-Screen Takeover

Interstitial ads are full-page ads that appear before a user loads a webpage. You’ve probably seen these when visiting a news site—before you can read the article, you get hit with an ad.

How comedians can use interstitial ads:

Retarget people who visited your website but didn’t buy tickets.

Promote a big announcement (like a special or a tour) to grab attention.

Because interstitial ads are unavoidable, they’re great for important promotions—but if used too aggressively, they can also annoy potential fans.

4. Rich Media Ads – The Most Engaging Format

Rich media ads go beyond static images by including video, audio, or interactive elements. These are the ads where you might see a GIF, a mini video clip, or an option to play sound.

How comedians can use rich media ads:

Run an ad with a stand-up clip and a “Watch More” button leading to your YouTube.

Create an interactive ad where users can click different punchlines for a surprise joke.

These ads are ideal for comedians and podcasters because they let you showcase your humor and personality right inside the ad.

Which Type of Display Ad is Best for Comedians?

It depends on your goal.

For brand awareness: Banner ads on comedy websites

For promoting shows: Interstitial ads for retargeting

For growing a podcast or YouTube channel: Rich media ads with video clips

For experimenting: Expandable banner ads with teaser content

The key is to test different types and see what works best for your audience!!!! Most comedians don’t think about digital advertising—but those who do have a serious advantage!!!! You see?? By using the right display ad formats, you can:

Get your name in front of new audiences

Sell more tickets without relying only on social media

Promote your podcast, YouTube, or stand-up special to a much larger audience

Annnnnd thisssss is how big brands market their products, and it’s something comedians can start using too!!!

IV. The Power of Retargeting (How to Stay Top of Mind & Sell More Tickets)

If you’ve ever looked at a product online, left the website, and then started seeing ads for that exact product everywhere—you’ve experienced retargeting in action.

This is one of the most powerful tools in digital advertising, and comedians can use it to boost ticket sales, grow their audience, and stay top of mind.

What is Retargeting?

Retargeting (or remarketing) is when ads are shown to people who have already interacted with your content but didn’t take action.

For example:

Someone visits your comedy show ticket page but doesn’t buy a ticket.

Someone watches your YouTube clip but doesn’t subscribe.

Someone clicks on your podcast link but doesn’t listen.

Instead of losing that potential fan forever, retargeting lets you follow up with ads that remind them to take action.

This is why after you look at a pair of shoes online, those shoes haunt you across the internet until you finally give in and buy them.

Why Retargeting is a Game-Changer for Comedians

Most people don’t buy tickets, subscribe, or follow the first time they see you.

Retargeting helps by: ✔ Keeping you visible after someone has already shown interest. ✔ Reminding people about an upcoming comedy show or new content. ✔ Increasing ticket sales by targeting people who visited your website but didn’t buy. ✔ Converting casual browsers into real fans.

How to Set Up Retargeting for Your Comedy Business

To start running retargeting ads, you need tracking tools installed on your website or content pages.

Install a tracking pixel

Facebook Pixel (for Facebook & Instagram ads)

Google Tag Manager (for Google & YouTube ads)

Create a custom audience

Target people who visited your show’s ticket page but didn’t purchase.

Target people who watched 50% of your comedy clips but didn’t follow you.

Target people who clicked your podcast link but didn’t listen.

Launch retargeting ads with the right message

For live shows: “Only a few tickets left—grab yours now!”

For YouTube clips: “Liked what you saw? Watch the full special here.”

For podcasts: “Missed this episode? Stream it now before the next one drops.”

Examples of Retargeting for Comedians

🎤 Scenario 1: Selling Tickets for a Comedy Show Someone visits your event page but doesn’t buy.

Retargeting ad: "Still thinking about coming to the show? Get your ticket before we sell out!"

🎤 Scenario 2: Promoting a Stand-Up Special Someone watches a short clip of your set on YouTube but doesn’t watch the full video.

Retargeting ad: "If you laughed at that, you’ll love the full special. Watch it here!"

🎤 Scenario 3: Growing Your Podcast Audience Someone clicks on your podcast link but doesn’t subscribe.

Retargeting ad: "Love stand-up and hilarious deep dives? Don’t miss this week’s episode!"

Bottom Line: Retargeting Helps You Win More Fans

Comedians who only rely on social media posts to sell tickets are missing out on a huge opportunity.

Retargeting lets you: ✔ Convert website visitors into ticket buyers ✔ Turn casual YouTube viewers into subscribers ✔ Remind potential fans to take action

Instead of losing people forever, you bring them back into your world—and that’s how you grow an audience without constantly starting from zero.

IV. Pros & Cons of Display Ads for Comedians

Now that we’ve covered how display ads work and how comedians can use them, let’s talk about the real-world pros and cons of using them in your marketing strategy.

✅ Pros: Why Display Ads Can Be a Game-Changer

1. Broader Reach (New Audiences Discover You) Display ads don’t require people to be looking for you—they introduce you to new audiences while they’re just browsing the internet. This means your comedy can reach people who might not have found you otherwise.

Example: A comedy fan reading an article about stand-up comedy trends sees an ad for your upcoming show. They might not have been searching for a show, but now they’re interested.

2. Retargeting Helps You Stay Top of Mind Most people don’t buy tickets or subscribe the first time they see your content. Display ads help remind them to come back.

Example: Someone clicks on your podcast link but doesn’t listen. A retargeting ad later reminds them to check out your latest episode.

3. Creative Flexibility (More Ways to Showcase Your Comedy) Unlike search ads, display ads aren’t just text-based—you can use images, GIFs, videos, and interactive elements to engage your audience.

Example: A banner ad could show a funny clip from your stand-up special with a call-to-action: “Watch the full set now!”

4. Works at Every Stage of the Fan Journey Display ads can help at every level of your comedy career, whether you’re just getting your name out there or trying to sell out a tour.

Brand awareness – New people discover you through ads on comedy-related websites.

Consideration – People see your ads and start following you or checking out your content.

Retargeting – Fans who already know you get reminders to buy tickets, listen to your podcast, or watch your content.

❌ Cons: The Downsides of Display Ads

1. Low Click-Through Rates (Most People Ignore Ads) Let’s be real—people scroll past ads all the time. Display ads don’t always lead to instant conversions, so it takes testing and patience to make them work.

Workaround: Use attention-grabbing visuals or funny headlines to increase engagement.

2. Can Feel Intrusive (People Hate Annoying Ads) Some display ads—especially pop-ups and interstitials—can annoy users, which could hurt your brand instead of helping it.

Workaround: Be strategic with where your ads appear and focus on ads that feel natural and relevant to comedy fans.

3. Budget Allocation Can Be Tricky (So Many Platforms to Choose From) Display advertising is spread across tons of websites, ad networks, and platforms, making it hard to know where to spend your money.

Workaround: Start small. Test one platform at a time (like Facebook or YouTube ads) before scaling up.

Final Verdict: Should Comedians Use Display Ads?

✅ Yes—if you want to grow beyond just social media and increase your visibility. ⚠ But—it works best when paired with a solid content strategy (clips, shows, and a strong online presence).

So if you want to build an audience, sell more tickets, and stay relevant, display ads can be a powerful tool when used correctly!!!

V. How I’m Using Display Ads to Grow My Comedy Business

I didn’t start out thinking about display ads. Hell, when I started in comedy, I barely thought about marketing at all. Like most comedians, I figured if I was funny enough, people would just… show up. Turns out, they don’t—not unless you give them a reason to.

I started looking at the business side of comedy differently once I realized that every big comedian, every sold-out show, every Netflix special that seemed to "blow up overnight" was backed by marketing. Digital ads. Billboards. Sponsored clips. It wasn’t just talent—it was strategy.

And so, I decided if I was going to take this seriously, I needed to start thinking like the comedians who sell out theaters. Not just the ones grinding out open mics.

1. Retargeting for Live Shows (Because People Forget, and I Refuse to Be Ignored)

The first time I experimented with display ads was for one of my live shows. I had people clicking on my event page, checking out the lineup, even adding tickets to their cart—and then? Nothing. Silence. Ghosted. They left, probably to scroll TikTok, forget all about it, and get distracted by some stupid meme.

I used to assume if people wanted to come, they’d just buy the ticket. What I didn’t realize was that most people need reminders. They need nudges. They need to be told again.

So I set up my first retargeting ad—a simple banner that followed them around after they visited my event page. “Still thinking about it? Tickets are almost gone.” That was it. No frills, no gimmicks. And suddenly, sales that would have been lost started converting.

That’s when I realized: this isn’t about convincing people to come. It’s about keeping the door open long enough for them to step inside.

2. Running Banner Ads on Comedy Websites (Because Social Media Alone Isn’t Enough)

For a long time, I did what every comedian does: relied on Instagram, Twitter, and word-of-mouth to spread the word. But here’s the thing—not everyone who likes comedy is following me.

Some people read comedy blogs. Some people look up stand-up specials. Some people search for local events. And if I wanted to expand beyond my immediate circle, I had to meet them where they were already looking.

So I started placing banner ads in spaces where comedy fans already existed—event websites, local entertainment blogs, YouTube channels dedicated to stand-up. The ads weren’t pushy; they were just enough to plant a seed:

"Toronto Comedy Show This Friday | Limited Tickets Available"

And it worked. Not overnight, not in a viral way—but in a slow, steady, reliable way. The kind of growth that builds a real audience, not just a lucky moment.

3. Testing Video Ads for Comedy Clips & My Podcast (Because Laughter is Visual)

Here’s what I know for sure: comedy is best when it’s seen and heard.

You can describe a joke, you can write a killer caption, but nothing sells comedy like a clip that actually makes someone laugh. That’s why I shifted some of my display ads toward video content—quick, punchy teasers designed to stop the scroll.

Instead of a static ad, I tested:

A 10-second stand-up punchline that led to a full video.

A clip from my podcast with a hook so good, you had to know what came next.

A side-by-side comparison of "expectations vs. reality" for being a comedian.

What I found was people engage more when they can actually feel the comedy. A joke in motion is always stronger than a joke in text. And when people watch, they click. They follow. They want more.

4. A/B Testing Everything (Because Marketing is Just One Big Experiment)

I used to think marketing was about finding the one magic strategy that worked. But the truth is? It’s about testing. Tweaking. Iterating.

Some ads worked, some flopped. Some headlines got clicks, some got ignored. Some placements drove traffic, some were a waste of money. But every single test taught me something.

Now, when I launch a campaign, I don’t stress if one ad isn’t working. I just adjust. I try a new visual, a new caption, a new approach. Because marketing isn’t about luck—it’s about learning.

Most comedians don’t do this. They rely on Instagram posts, the occasional poster slapped on a venue wall, and a prayer. And that’s fine—if you want to grow at the speed of word-of-mouth.

But if you want to sell out shows consistently, build an audience beyond your friends, and get people invested in your work before they ever see you live—you need to think bigger.

That’s why I’m using display ads. Not because I have a giant budget. Not because I think ads alone will make me famous. But because in a world where attention is currency, I’m not leaving my visibility up to chance.

I’m making sure people see my name, hear my voice, and remember my comedy.

Because the only way to stand out is to be impossible to ignore.

This is my strategy, my experiment, my approach to marketing comedy like a business.

Some things will work. Some won’t. But the comedians who figure this out????? The ones who treat their careers like something worth promoting?????

They’re the ones you’ll be seeing on the biggest stages!!!!!!

TL;DR: A Comic’s Guide to Display Ads

I get it—this was a lot of information. So let’s break it down into the essentials, the takeaways that actually matter, and the steps you can act on today.

What You Need to Know About Display Ads

Search ads target people who are actively looking for something. Display ads introduce you to people who aren’t searching for you yet but might be interested.

Display ads show up on websites, YouTube, apps, and social media—not just on Google.

Retargeting is key—if someone visits your website or watches your content but doesn’t take action, you can use display ads to remind them later.

Different ad types serve different purposes:

Banner ads help with visibility.

Rich media ads (videos, GIFs, interactive ads) are better for engagement.

Retargeting ads help convert fans who didn’t buy the first time.

How Comedians Can Use Display Ads

✅ Promote Live Shows: Run ads on event sites, comedy blogs, or local entertainment pages. ✅ Retarget Potential Fans: If someone visits your ticket page but doesn’t buy, show them a reminder ad. ✅ Grow Your Podcast or YouTube Channel: Use video ads with clips from your content to attract new listeners and subscribers. ✅ Stay Visible: Even if people don’t click right away, seeing your name multiple times makes them more likely to remember you.

How I’m Using Display Ads in My Career

I’m running ads to remind people about upcoming shows, experimenting with video-based ads for my stand-up and podcast, and placing ads where comedy fans already hang out—instead of just relying on Instagram to do all the work.

The goal? To stop leaving my career’s visibility up to chance.

SO IF YOU WANT TO STAND OUT...

1️⃣ Set up a retargeting pixel on your website (Facebook Pixel or Google Tag Manager). 2️⃣ Identify where your audience hangs out online—comedy blogs, event sites, YouTube, etc. 3️⃣ Start small: Test a single ad campaign for your next show or video. 4️⃣ Track your results: See what works, adjust what doesn’t. 5️⃣ Repeat. Marketing isn’t luck, it’s learning.

Because most comedians rely only on social media to grow. But the ones who start thinking about long-term visibility, audience-building, and digital marketing are the ones who will sell out shows, grow loyal fans, and stand out in a crowded industry. You don’t have to be the biggest name in comedy to start using the same strategies big comedians use. You just have to be smart enough to start now.

I hope this lesson was as helpful to you as it was to me.

See you in the next one!! Tchau tchau <333

[the-crow-caws-witch]

"I'm hung, but not as hung as you're about to be"

[sethshead]

h/t stanzi potenza

[dankcharnley]

OVERSLEPT #sleep #sleepy #comediansofinstagram #dannycharnley #standup #comic #dank #charnley #comedian #danny #whohurtyou #comedy #tour #laugh #share #meme #memes😂 #memeoftheday #dankmemes #dankmemez #saturday #studio #style #fashion #love https://www.instagram.com/p/Ce_Jl9buHgZ/?igshid=NGJjMDIxMWI=

[laurafaritos]

HDMS031. Generic vs. Branded Keywords for Comedians

Alright, we've already talked about search engine marketing (SEM)—and specifically how that applies to my business, and how other comedians can apply it to theirs. Now let's talk about how keywords can make or break your discoverability.

Branded vs. generic keywords—what are they, and why do they matter for comedians trying to get discovered? This Harvard module broke down the key differences between branded keywords (specific to your name or brand) and generic keywords (category-based searches).

For comedians, this distinction can be the difference between being discovered by new audiences vs. only attracting people who already know you. In this post, I’ll share:

What Harvard taught me about keyword strategy

Why your name alone isn’t enough to get you gigs or grow your audience

How comedians can use branded AND generic keywords to get booked and build a fanbase

How I’m applying these concepts to my own career

If you’ve ever felt invisible in the industry, this post is for you!!!!!!

I. Understanding Branded vs. Generic Keywords (What Harvard Taught Me About Search Strategy)

Before we get into how comedians and creatives can use search marketing to their advantage, let's break down the core concept from this Harvard module 3.2.2. Branded and Generic Keywords—because once you understand this, you’ll start to see how search marketing isn’t just for big corporations trying to sell sneakers or hotel rooms. It’s actually something you, as a comedian, can use strategically to get discovered, booked, and grow your audience.

In this module, Harvard broke down two types of keywords that businesses use in search engine marketing (SEM):

Branded Keywords → These are search terms that specifically include a company or product name. Example: “OOFOS recovery shoes” or “Hilton Hotel in LA.”

Generic Keywords → These are search terms that describe a category or need, rather than a specific brand. Example: “best recovery shoes” or “hotels in LA.”

When companies bid on branded keywords, they’re targeting people who are already aware of their brand and are close to making a purchase. In contrast, bidding on generic keywords helps them reach people who don’t know about them yet but are searching for something in their category.

For OOFOS (Harvard’s case study brand), branded keywords are more efficient because they target people who are already looking for OOFOS shoes. They have a high intent to buy. But OOFOS also invests in generic keywords because it helps new potential customers discover them when searching for recovery shoes in general.

"But Laura, why should I, as a comedian, care about this difference?" beeeeeecause, my young padawan, learning the distinction between branded and generic keywords can determine whether you sell out shows on a regular basis or not!!!!!! DO YOU UNDERSTAND ME NOW, BITCH???? THIS IS SERIOUS BUSINESS!!!!

II. Why Your Name Alone Isn’t Enough to Get You Gigs or Grow Your Audience

Listen, I know a lot of comedians (and artists in general) think that once they get a bit of traction, people will magically start searching for their name like they’re the next Ali Wong.

But here’s the cold, hard truth: most people don’t know who the hell you are yet.

If someone already knows your name, congrats—they’ve either seen you perform, followed you online, or maybe your mom’s been aggressively Googling you to make sure you’re still alive.

But for everyone else (aka the majority of your potential audience), your name is meaningless. They don’t know you exist. They’re not typing “Laura Faritos comedy tickets” into Google.

What are they searching for?

“Best stand-up comedy in Toronto”

“Comedians to watch in 2025”

“Funny immigrant comedians”

“Hilarious podcasts about dating”

“Comedians talking about ADHD”

Do you see your name anywhere in those searches? No. Could you be relevant to those searches? Absolutely.

This is why relying only on branded keywords (your name) is a massive mistake—because it only captures people who already know you exist. If you want new people to find you, you need to show up in searches that describe your niche, your themes, and what you bring to the table.

In other words, you need to optimize for generic keywords, too.

And if you’re not doing this? Well, enjoy playing the comedy industry on hard mode.

III. How Comedians Can Use Branded Keywords to Their Advantage

Alright, so we’ve established that relying only on your name isn’t going to cut it—especially if you’re still building an audience. But that doesn’t mean branded keywords are useless. In fact, if used correctly, they can be a powerful tool in your comedy business.

Branded keywords shine when people already know who you are and are actively looking for you. Think about this:

If someone types "Taylor Tomlinson tickets", they’re not shopping around for comedians in general—they’re already sold on seeing Taylor Tomlinson.

If someone Googles "Ali Wong Netflix special", they’re not looking for just any comedian with a special—they want Ali Wong’s special.

If someone searches "John Mulaney tour dates", they’re not browsing for local comedy shows—they’re looking for his show.

See the pattern? Branded searches = high intent to buy.

That’s why established comedians benefit from branded keywords—because their name is the product people are looking for.

Now, you might be thinking: "Okay, but if people are already looking for me, why would I pay to bid on my own name in search ads?"

Here’s why: competitors can (and will) bid on your name.

Let’s say your name starts gaining traction. If you don’t bid on your own branded keyword, someone else might—meaning when people Google you, they’ll see an ad for another comedian’s tour or a competing event instead.

Big brands deal with this all the time. Hilton Hotels still has to bid on “Hilton Hotel in LA” because if they don’t, some other hotel might swoop in and place their ad above Hilton’s organic result.

So the exact same logic applies to comedians!!! If you’re starting to make a name for yourself, you might want to protect your search real estate by bidding on your own branded keywords!!!

If you look at top-tier comedians, they don’t just rely on organic searches for their name. They actively use search engine marketing to direct traffic exactly where they want it.

Touring comedians will bid on their name + “tickets” to make sure people see the right sales page first.

Comedians with specials might bid on their name + “Netflix” or “HBO” to ensure searchers get the right streaming info.

Podcasters will bid on their name + “podcast” to lead people to their show instead of a random third-party site.

Soooo what this means is that f you’re an established comedian, branded keywords are non-negotiable for locking in sales and preventing competitors from hijacking your search traffic!!!!!

If you’re still building your audience, branded keywords alone won’t be enough—which brings us to the real goldmine: generic keywords.

IV. How Comedians Can Use Generic Keywords to Get Booked & Most Importantly (!!!) Build a Fanbase

Alright, now we’re getting into the real game-changer: generic keywords.

If you’re an up-and-coming comedian, this is where you should be focusing your energy—because generic keywords are how new audiences discover you.

Think about the way you search for things online. If you’re planning a night out, you’re probably not typing:

“John Smith Comedy Tickets” (unless John Smith is a big deal).

Instead, you’re typing: ✅ “Best stand-up comedy in Toronto” ✅ “Comedy shows near me this weekend” ✅ “Fun date night ideas in [your city]”

See the difference?

Generic keywords target people who WANT comedy but don’t know who you are yet. If your name isn’t on their radar, these are the searches that can introduce you to them.

And this doesn’t just apply to live shows. Let’s break it down by different types of comedy careers.

For Stand Up Comedians

“Best up-and-coming comedians”

“Fun things to do in [your city]”

“Comedy clubs near me”

“Top comedians to watch in 2025”

💡 Pro tip: If you’re producing your own shows, you should be optimizing your website and event listings for these search terms. That way, when someone Googles “comedy show in [your city],” your event has a chance to show up.

For Comedy Podcasters

“Best comedy podcasts 2025”

“Podcasts about dating & relationships”

“Hilarious pop culture podcasts”

“Podcasts hosted by stand-up comedians”

💡 Pro tip: You can optimize your podcast show notes, website, and even episode titles with search-friendly phrases to attract new listeners.

For Digital Creators (YouTube, TikTok, etc.)

“Funny immigrant comedians”

“Comedians talking about ADHD”

“Relatable stand-up comedy clips”

“Best comedy YouTube channels”

💡 Pro tip: If your content fits into a specific niche (ex: immigrant experiences, neurodivergence, dating fails), you should be using relevant keywords in your video titles, descriptions, and hashtags.

How I Plan to Optimize My Own Comedy Business (Laura Faritos) with Generic Keywords

Now, let’s get personal. Here’s how I’m applying all of this to my own career:

✅ Live Shows: I’m making sure my event listings and website include terms like “stand-up comedy in Toronto”, “best comedy shows in Toronto”, and “live comedy events 2025”—not just my name.

✅ Podcast: For A Brazilian Girl’s Guide, I’m optimizing my episode titles and descriptions with phrases like “funny immigrant experiences”, “comedy podcast about relationships”, and “stand-up comedians on dating fails” to pull in new listeners.

✅ YouTube & Social Media: I’m testing keywords like “funny Brazilian comedian”, “comedy about being an immigrant”, and “relatable ADHD stand-up” to see what gets me the most traction.

If you’re only relying on people searching your name, you’re limiting your growth. If you start using generic keywords that match what people are ACTUALLY searching for, you increase your chances of being discovered by new fans, bookers, and industry pros. And that, my friend, is how you stand out in a crowded comedy market!!!!!!

But how do you go from invisible to in-demand?????

V. How I’m Applying These Concepts to My Own Career

Alright, we’ve covered what branded and generic keywords are, why relying on your name alone is a mistake, and how comedians can use both to grow their audience and get booked.

Now, let’s talk about my personal game plan—how I’m applying these strategies in my live shows, podcast, and content creation.

1. Making My Comedy Events Search-Friendly

When people search for comedy in Toronto, I want my shows to pop up. That means I need to optimize my event listings, website, and ads with relevant keywords.

Instead of only using my name, I’m using search-friendly event descriptions like:

“Best stand-up comedy in Toronto”

“Live comedy show in Toronto – February 28, 2025”

“Comedians talking about dating & relationships”

💡 Pro tip for comedians running their own shows: If you want people to find your event, use terms they’re actually searching for, not just your show’s name.

2. Optimizing My Podcasts for Search Traffic

If someone’s looking for a comedy podcast, they’re not searching A Brazilian Girl’s Guide (yet). They’re searching for:

“Hilarious dating podcasts”

“Funny immigrant experiences”

“Comedians talking about love & relationships”

So, for every episode title and description, I’m making sure I use keywords that match what people are actively searching for.

Example: Instead of titling an episode “My Experience with Dating Apps”, I’d go with: "Tinder Fails & Dating Horror Stories | A Comedy Podcast on Modern Love."

See the difference? One is vague, the other is optimized for discovery.

3. Testing Keywords to Boost Visibility

Platforms like YouTube, TikTok, and Instagram function like search engines. That means if I want my content to be found, I need to use keywords in my titles, captions, and hashtags.

For YouTube titles, I’m testing:

“Funny Brazilian comedian talks about dating”

“Comedians with ADHD – Stand-Up & Real Talk”

“Hilarious immigrant stories – Comedy clips”

For TikTok/Instagram, I’m using hashtags like:

#ComedyPodcast

#StandUpComedy

#DatingFails

#ImmigrantComedy

#NeurodivergentComedians

💡 Pro tip for comedians: If you want your videos to reach more people, experiment with SEO-friendly video titles and hashtags that match your niche.

Comedians tend to focus only on social media trends, but search engine strategy is what gives your content long-term discoverability.

Branded keywords (your name) help people who already know you find you.

Generic keywords (comedy topics, categories) help NEW audiences discover you.

If you optimize for both, you’ll: Get more bookings because people searching for comedy shows will find you. Attract more podcast listeners because your episodes match their interests. Gain more visibility on social media & YouTube by using search-friendly titles & hashtags.

And that's at least how I intend to go from invisible to in-demand. Whether that's gonna work or not....... only time will tell!!! But I will surely be reporting it here to learn from my mistakes hahahaha

TL;DR: Branded & Generic Keywords

Alright, let’s hit the fast-forward button and sum up the key takeaways so you can actually use this information instead of letting it rot in your brain. In this post, you learned that:

✅ Branded keywords = your name.

Good for comedians who are already well-known (ex: “Ali Wong Netflix special”).

Helps people who already know you find your content faster.

If you don’t bid on your own name, competitors might.

✅ Generic keywords = category-based searches.

Essential for getting discovered by new people (ex: “best stand-up comedy in Toronto”).

If you want new fans, bookings, and visibility, you NEED to optimize for these.

Helps you stand out in a crowded comedy industry.

✅ Most comedians make the mistake of only focusing on their name.

If you’re not famous yet, no one is searching for your name.

To grow, you need to show up in searches your potential fans/bookers are making.

✅ How I’m applying this:

Optimizing my live show pages for local comedy searches.

Making sure my podcast episodes include searchable topics.

Using SEO-friendly video titles & hashtags on YouTube/TikTok.

Action Steps for Comedians

1. Google what people are searching for in your niche.

Type “best comedy podcasts” or “stand-up comedians to watch” and see what comes up.

Think about what topics you naturally fit into and start using those keywords.

2. Optimize your event listings, website, and content.

If you have a comedy show, include keywords like “stand-up comedy in [your city]” so people can find it.

If you have a podcast, make sure your titles and descriptions include searchable phrases.

If you’re on YouTube/TikTok, test search-friendly titles instead of just trying to be clever.

3. Track what’s working and adjust.

If certain keywords bring you more traffic, keep using them.

If something isn’t working, experiment with new search terms.

SEM (Search Engine Marketing) is all about testing & learning.

Final Thoughts: Start Playing the Comedy Business on Easy Mode

If you take one thing away from this post, it’s this:

If you don’t make yourself searchable, you are making it harder for people to find you. 🔑

Most comedians ignore SEO & search strategy because they assume it’s only for big brands. But the truth is—if you want to sell out shows, grow your podcast, or get discovered online—you NEED to understand how people search for comedy content.

And now you do!!!!!!!

So, will you start optimizing your comedy career for search, or are you gonna keep making it harder on yourself????

See you in the next one. Tchau tchau <33

[sadisticscribbler]

Reposted from @bizarredoctor Bombs Away. . Created by BBH Ad Agency ฿Ɇ₴₮ ł₦ ฿łⱫ₳ⱤⱤɆ ₣ØⱠⱠØ₩ @bizarredoctor . . . Comments. Tag a friend who likes fireworks #bombsaway #rockets #rocketsredglare #fireworks💥 #firework #fireworks_lovers #hysterical #comical #lolpost #funnystuff #laughing #laughinggas #toofunny #comedians #comediansofinstagram https://www.instagram.com/p/CPgX8oglH23/?utm_medium=tumblr

[theminutewithkirknoland]

In this world of madness and chaos you have to remember the important things in life. Everybody is Beautiful is a song created by @DavidSantoMusic. I listen to it every day. It is an anthem for the Zeitgeist. A reminder of who we are and that we need each other. In a world constantly trying to force people to become something that they’re not. EBB reminds me each day that in the insanity of it all. We are all beautiful just the way we are. Well at least most of us are. 😂Some of you are gonna still need to keep wearing those mask long after the pandemic. 😳 Click Like Follow I LOVE ❤️ YOU My Tribe! #THEBOX #covid19 #pandemic2020 #comediansofinstagram #detroit #wakeup #truth #mytruths #K2.0 #THENEXTBIGIDEA #STORYTELLING #DETROIT #THEWORLD #HUMANITY #EVERYONESBEAUTIFUL⁣ ⁣#KirkNoland #videoproducer #instagram #follow #interviews #detroitartist #detroitdirector #creativedirector #THEBOX #comedian #The Box #mentalhealthawareness #suicideprevention #pandemic2020 #quarantinelife #coronavirus #quarantinelife #THETRUTHSTANDSALONE @davidsantomusic https://www.instagram.com/p/CD4Vk37jlxc/?igshid=11hwxn8e1jk7i

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#fun #times jumping on @kerwin_claiborne #tiktok like....#laugh #laughter #laughing #comedy #comedian #comedians #comediansofinstagram #funny #funnyvideos #funnyshit #funnyaf #create #trend #explore #follow #look #mensfashion #menstyle #menfashion #hair #haircolorist #haircolor #locs #coloredlocs #dreads #dreadlocks #dreadstyles https://www.instagram.com/p/CCG-zx2JXTV/?igshid=caucy58z9j9o

[realillwill]

Uncle Tony just can't go to the gas station @bigg_sheem #uncletony #biggsheem #comediansofinstagram #comedians #comedy #funny #baltimorecomedy #baltimore #justcomedy #viral #viralvideo #trending #explore #justjokes #justfunny Reposted from @bigg_sheem #CaliRealWill #ThisIsMeCali209 https://www.instagram.com/p/CExs-_BHLre9RbpcvrSyt-Wq5et3QtI-1kZQkk0/?igshid=lsg7ing1x4q8

[laurafaritos]

HDMS029. The Paid Media Playbook: How Comedians Can Use Ads to Get Booked & Sell More Tickets

Aiaiai!!! I'm back with yet more Digital Marketing Strategy insights from Harvard Business School combined with my own experiences as a comedian. Remember how we talked about the ways comedians can include paid, owned and earned media in their portfolio???

Well, today we’re diving into paid media—aka, spending money to get people to notice you. If you’re a comedian, creator, or performer, chances are you’ve never thought about running an ad in your life. Maybe you think ads are only for big brands or influencers who are already famous. Maybe you think paid promotions feel cringe. Or maybe you’ve just never had the budget to even consider it.

But here’s the reality: the internet is crowded. Your Instagram clips, your show posters, your podcast promo—it’s all getting buried under a never-ending stream of content. If you don’t have a strategy to break through the noise, you’re relying on luck.

So in this post, we’re breaking down:

What paid media actually is (without the marketing jargon).

How comedians & creators can use it to book more gigs, sell more tickets, and grow an audience.

When paid media works (and when it’s a waste of money).

A simple way to test ads without feeling like you’re selling your soul.

By the end, you’ll finally understand how ads work and how they can be a tool—not a sellout move—to get more gigs, more fans, and more control over your career. Let’s rock and roll babyyyyy!!!

I. Paid Media 101: What It Is & Why It Matters for Comedians

Paid media is exactly what it sounds like: media exposure you pay for. Unlike organic reach (where you just post and hope for the best), paid media guarantees that your content gets seen by the right people—whether that’s potential fans, bookers, or industry folks.

Traditionally, paid media meant things like TV commercials, newspaper ads, and radio spots. But digital marketing changed the game. Now, paid media includes:

Search ads – When someone Googles “best comedy shows near me,” and your show ad pops up at the top.

Social media ads – The Instagram, TikTok, and Facebook ads you scroll past daily.

Sponsored content – Paid promotions on YouTube, blogs, and newsletters.

Streaming ads – That unskippable ad before your Hulu show or Spotify playlist.

If you’ve ever seen a stand-up special trailer pop up while scrolling YouTube or an event listing on Instagram for a comedy show in your city—that’s paid media in action.

So here’s the thing: the internet is FLOODED with content!!!!!!!!!!!! The days of just posting a flyer or clip and expecting people to show up are OVER!!!!!!!!!! The algorithm ISN'T your friend, and only a FRACTION of your audience sees what you post!!!!!!!!!!!!!!

Trust me. I know it sucks. I wish it wasn't that way. But it is. And since that's the way it is, we have to figure out how to reach people. This is where paid media comes in and cuts through the noise!!!! It ensures that the people who actually want to see your content GET TO SEE IT!!!! I can't stress it enough. Paid media (when done right, that is) can quite literally determine whether potential fans discover your clips or local comedy lovers find your next show.

But before you start throwing money at Instagram ads, let’s talk about when and how to use paid media effectively—so you don’t waste your budget on ads that flop.

II. The Paid Media Landscape: Where Should You Advertise?

Now that we know paid media is essential for getting seen, the next question is: Where should you spend your money?????????

Paid media is not a one-size-fits-all situation. Each platform has its own strengths, audiences, and best use cases. Let’s break it down.

Search Ads (Google & Bing)

Best For: People actively searching for comedy shows, stand-up clips, or related topics.

Example: Someone types “best comedy shows in [your city]” and your show pops up at the top.

Why It Works: These people are already interested, like you’re just putting yourself in front of them at the right time.

Downside: You need good keywords & targeting; otherwise, you’ll waste money on random searches.

Social Media Ads (Instagram, Facebook, TikTok, Twitter/X, LinkedIn, Twitch)

Best For: Promoting shows, growing your fanbase, and getting clips seen.

Example: A 30-second stand-up clip appears as a sponsored post in someone’s TikTok feed.

Why It Works: Social ads let you target super specific audiences (comedy fans, locals, people who follow other comedians).

Downside: Algorithms change constantly, so ad strategy requires testing & tweaking.

Display Ads (Banners, Video Ads, Native Ads)

Best For: Retargeting and brand awareness.

Example: Someone visits your event page but doesn’t buy a ticket—later, they see a banner ad for your show on another website.

Why It Works: Keeps you top of mind for people who already showed interest.

Downside: Can feel spammy if not done right, and click-through rates tend to be low.

Streaming & Digital TV Ads (YouTube, Hulu, Spotify, Podcasts, OTT, CTV)

Best For: Larger shows, tours, and personal branding.

Example: A short ad for your comedy special plays before a YouTube video or Hulu show.

Why It Works: People actually watch/listen to these ads (especially podcasts).

Downside: Expensive & best suited for bigger campaigns.

Influencer Marketing & Sponsored Content

Best For: Tapping into someone else’s audience.

Example: A TikTok comedian with a big following features your clip or show in their content.

Why It Works: Feels organic & trustworthy, like people love recommendations from creators they already follow.

Downside: Influencer rates vary, and ROI depends on their audience engagement.

Bottom Line???? The best paid media strategy depends on your goals. If you want immediate ticket sales, search & social ads are your best bet. If you’re building long-term brand awareness, influencer marketing & streaming ads might be the move.

III. How to Make Paid Media Work for You (Without Wasting Money)

Now that we know where you can advertise, let’s talk about how to make sure your paid media efforts actually bring results. Spending money on ads without a strategy is like throwing cash into the wind—fun for a second, but ultimately useless.

Here’s how to maximize your ad spend and avoid common pitfalls:

Start with a Clear Goal

Before you even think about running an ad, ask yourself:

Do I want more followers? → Focus on brand awareness ads (video views, reach).

Do I want people to buy tickets? → Run conversion ads (event page clicks, sales).

Do I want people to watch my clips? → Optimize for engagement & shares.

Why It Matters: If you don’t define a goal, your ad won’t know what success looks like... AND NEITHER WILL YOU!!!!!!!

Target the Right People

You wouldn’t perform at a corporate gig for lawyers with the same jokes you use in a bar at midnight, right? Same logic applies to ads.

Geo-Targeting: Only advertise to people in your city (if promoting a local show).

Interest-Based Targeting: Target people who already follow comedians like you.

Retargeting: Show ads to people who already visited your page but didn’t buy tickets.

Why It Matters: If you target random people, you’ll burn through your budget with zero conversions.

Use Killer Creative (Hook Them FAST)

No one owes you their attention. Make sure your ad grabs them instantly.

For Video Ads:

Start with a STRONG HOOK (e.g., “This is the joke that got me banned from my mom’s house.”)

Use captions (most people scroll with the sound OFF).

Keep it short & punchy (15-30 seconds MAX).

For Image Ads:

Use a high-quality, eye-catching photo (you looking confident onstage > blurry screenshot).

Add a clear CTA (“Get tickets now!” “Follow for more stand-up clips!”).

Why It Matters: A boring ad = people scrolling past. You have 1-2 seconds AT MOOOOSTTT to stop them.

Test, Test, and Test Again

Ads are not a set-it-and-forget-it thing.

Always test different versions to see what works best:

Try different copy (“Get tickets now” vs. “Come see me bomb in real life”).

Experiment with different creatives (video clips vs. still images).

Adjust audience targeting (are your ads reaching the right people?).

Why It Matters: What works for one comedian might not work for you. Testing helps you find that #sweetspot!!!!

Optimize & Scale What Works

Once you find an ad that works, put more money behind it. But don’t throw cash at ads that aren’t converting.

If an ad is doing well? → Increase the budget.

If an ad is flopping? → Adjust or kill it.

Why It Matters: If you’re not getting results, don’t assume paid media “doesn’t work.” It just needs tweaks!!!!!

ALL OF THAT IS TO SAY that paid media can fast-track your growth.... if you do it right!! Set clear goals, target the right people, test everything, and only scale what works!!!!!

IV. Paid Media Strategies for Comedians & Creatives: How to Make It Work for You

Now that we know how to optimize paid ads, let’s talk about real-world strategies for comedians, content creators, and independent artists. If you’ve ever thought, "I should probably run an ad, but I have no idea where to start," this section is for you.

When to Use Paid Media (And When to Skip It)

Paid media isn’t always necessary, but here’s when it makes sense:

>> YES, Run an Ad If...

You’re promoting a ticketed event and need to drive last-minute sales.

You just posted a viral-worthy clip and want to boost it for more reach.

You’re launching a special project (a YouTube series, a Patreon, an album).

>> NO, Don’t Waste Money If...

You’re just starting out and don’t have a clear audience yet (focus on organic first).

Your social media is a ghost town—ads won’t fix bad content.

You haven’t optimized your website or ticket page (no point in paying for clicks if the page sucks).

Why It Matters: Ads work best when they’re pushing something people ACTUALLY want!!!!

Best Paid Media Platforms for Comedians & Creators

Not all ads are created equal. Different platforms serve different goals:

Instagram & TikTok Ads → Best for Getting Discovered

Use them for: Boosting stand-up clips, reels, podcast clips, or brand awareness.

Target: People who follow similar comedians (Matt Rife, Taylor Tomlinson, etc.).

Budget: Even $5/day can boost reach significantly.

Facebook & Eventbrite Ads → Best for Selling Show Tickets

Use them for: Promoting a live event (but ONLY if your page is active).

Target: Local audiences interested in comedy, nightlife, stand-up shows.

Budget: $50-100 per campaign for local events can drive solid conversions.

YouTube Pre-Roll Ads → Best for Promoting a Special

Use them for: Promoting a YouTube comedy special, podcast, or series.

Target: People already watching comedy specials similar to yours.

Budget: Higher cost per view, but good for long-form engagement.

Why It Matters: Each platform has strengths and weaknesses. You gotta assess what's right for you and pick the right one for your goal.

How to Create an Ad That Doesn’t Suck

Comedians fail at ads when they:

Use boring footage.

Have no clear CTA (call to action).

Throw money at ads without testing.

Instead, Follow These Rules:

Start with a STRONG hook → “This joke got me kicked out of a bar…”

Make it visually engaging → Bright colors, captions, and tight framing.

Keep it short → 15-30 sec is ideal (shorter on TikTok).

Have a CTA → “Follow for more,” “Grab your tickets now,” “Subscribe here.”

Why It Matters: Bad ads feel like ads. Good ads feel like content.

Retargeting: Your Secret Weapon

Ever look at a product once and suddenly see it everywhere? That’s retargeting.

If someone watched your clip but didn’t follow you → Show them another.

If someone visited your ticket page but didn’t buy → Remind them!

If someone liked your post but didn’t engage further → Hit them again.

Why It Matters: People need to see something multiple times before they take action.

Scaling Up: When to Spend More

Once an ad is working, increase the budget gradually:

Started with $5/day? → Try $10/day and monitor results.

Selling out a small venue? → Use similar targeting to expand to bigger shows.

Viral joke popping off? → Turn it into an ad campaign for growth.

Why It Matters: The best-performing ads deserve more money. If something’s working, double down.

Paid Media is a Tool!!!!!!!!!! It Is NOT a Magic Fix!!!!!!!!!!

Paid ads won’t make you funny or fix a bad set. But when used correctly, they can:

Sell more tickets

Boost your best content

Get your name in front of the right people

TL;DR: On Paid Media for Comedians

Alright, we’ve covered a lot in this post! Paid media is one of the fastest ways to get in front of new audiences, whether you’re selling tickets, growing your social media, or trying to get booked on bigger shows. We broke down search ads, display ads, social media ads, and even digital streaming ads, and we talked about how comedians can apply paid media without feeling like a sellout.

The key takeaway? Paid media is NOT just for big brands. If you’re strategic, even a small budget can help you find new fans, build credibility, and turn casual viewers into paying audience members. But not all paid media is equal, and you should always align your ad spend with your comedy goals—whether that’s growing your following, selling out a show, or getting on industry radars.

And of course, paid media isn’t everything. It works best when combined with owned and earned media, which we’ll continue to explore in this module. But before we move on, there’s one big question left to answer:

How do YOU know if your paid ads are actually working????

I'll see you in the next one. Tchau, tchau <333

[sadisticscribbler]

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Reposted from @funky_bacalao How do you say it in your country? Como se dice en tu pais? With @senoredison @linettestorybook @simply_ivelis - - - - - - - - - - #funky_bacalao #puertorico #cuba #colombia #puertoricansbelike #boricuasbelike #cubansbelike #colombiansbelike #tiktoklatino #worldlatinstar #hispanicsbelike #comediansofinstagram #boricua #colombian #cuban #tiktokers #videoschistosos #videoscomicos @puertoricanflagsup - #regrann #PrFlagsUp #puertoricanflagsup https://www.instagram.com/p/CEKrVS7Jd6S/?igshid=h9a3s4dsu729