#casual wear design

[dyglc]

Ridiculously Chic Maria Go 'Round! A Swinging Sixties Shift Dress Design

Hi, this is Deya!

A first year student of RepubLikha from Bachelor of Design of Miriam College. Glad to see you here again for my second design!

The second requirement in Design History (AAV-104) class under Mr. Rino Datuin is to choose an era and type of fashion design and create our own.

We, the RepubLikha, chose the Swinging Sixties and I went for the casual wear design.

Explore the Chic but Ridiculous Fashion of the Swinging Sixties and how my design came to life!

Swinging Sixties, Oh How it Came to Be

The swinging culture was like an explosion of all the repressed feelings that English society had been keeping down, and London was its epicenter. Of all the channels they can use, fashion was their pick to reflect and correlate the social movements that happened during the time.

Liberated fashion started to grow during the Swinging Sixties especially on women to show the women empowerment movement. Conservative fashion slowly transitioned to mini skirts and dresses where they gained more control on what they want to wear.

All About Mini Skirts & Ridiculously Fun Fashion

There are a lot of designers during the fashion revolution in the 1960s and Mary Foale and Sally Tuffin are one of them. They are known for their lively, graphic and very wearable clothes for women. They created a range of informal dresses, skirts and tops, which they sold through department stores and their own shop just off London’s Carnaby Street. They would go on to design the first trouser suits that embraced the female form in the mid-sixties.

Another designer was Mary Quant, she pioneered modern fast fashion by offering short runs of cheap, trendy clothing designed with a younger target market in mind. Her most successful designs were her mini skirts and shift dresses, which almost always featured bright colors or graphic prints inspired by 60s pop art.

One of her notable pieces is the pink A-line dress from 1966 which Twiggy wore as you can see on our moodboard.

Ms. Twiggy and Her Fashion

One of the notable fashion icons from the era was Dame Lesley Lawson, most commonly known as Twiggy because of her twig-like frame.

Twiggy was a supermodel and she was one of the many who joined a movement that celebrated a more liberated fashion sense. She showcased the “mod aesthetic”, androgynous hair and bold make up.

The Design & The Process

The first image that you can see is the initial design I presented in class together with my team. It is a Cozy Cardigan Set which was inspired by the Cozy 60s Fashion. The idea behind this is how anyone can wear a cardigan, so I thought of making a casual wear which everyone can wear. The sleeveless top idea was made because of how liberated fashion is starting during the era. It’s a mix of being conservative and being open in different ways using fashion.

After the presentation and consultation with Mr. Rino Datuin, our professor, my design went to a cozy cardigan set to a fun shift dress!

The transition from a cardigan set to a shift dress was made with the help of the suggestion of our professor on how instead of recreating certain pieces, why not follow Foale and Tuffin's words of making a ridiculous and fun fashion pieces and putting our own personality on our designs.

That is how the Maria Go 'Round Shift Dress came to be. The name of the design was from the Merry-Go-Round amusement ride name and how it goes round every time. With this shift dress, it has circle elements and how a dress in general makes you want to go around and twirl out of fun.

It is paired with a gogo boots as it was a notable piece during 1969. The design on it is a sampaguita, a Philippine nation flower, to add a Filipino element on the shift dress design.

If you think that is it for my design process, you're wrong~ You are in for a long ride but I hope you will still stay with me!

Another consultation and presentation was made and after 2 more revisions, I present to you the final design of the Maria Go 'Round Shift Dress!

The final take on this casual wear was changed with a more bright and crazy twist on the dress. It is for anyone who wants to explore ridiculously fun fashion that also showcase the beauty of what Philippines has to offer.

Every detail on the dress is my take on the ridiculously fun fashion. It is simple but witty in a way. With this piece, I came to realize that the Swinging Sixties was a youth movement. It was a period of optimism and hedonism, and a cultural revolution.

The use of bright colors and more liberated fashion was a way for the youth to show that it is a new chapter and fresh start not just for fashion but also an era for the new and modern.

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Check out my teammates’ designs through their blogs for more inspiration!

Bea's | Claire's | Ann's | Zeanne's

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References

Vintage Dancer. (2021, January 11). 1960s Colors and Fabrics – Women’s Fashion. https://vintagedancer.com/1960s/1960s-colors-and-fabrics-womens-fashion

Click Americana. (2021, October 21). Cozy 60s fashion: 100 swoon-worthy vintage sweaters you could still wear today. https://clickamericana.com/topics/beauty-fashion/vintage-clothing/60s-fashion

Vintage Dancer. (2014, May 5). 1960s Fashion: What Did Women Wear? https://vintagedancer.com/1960s/1960s-fashion-womens

Working Frocks. (2020, March 20). A brief history of the shift dress. https://workingfrocks.com/a-brief-history-of-the-shift-dress

Vintage Dancer. (2021, January 11). 1960s Colors and Fabrics – Women’s Fashion. https://vintagedancer.com/1960s/1960s-colors-and-fabrics-womens-fashion

Vintage Dancer. (2014, May 5). 1960s Fashion: What Did Women Wear? https://vintagedancer.com/1960s/1960s-fashion-womens

Reddy, K. (2020, August 18). 1960-1969. Fashion History Timeline. https://fashionhistory.fitnyc.edu/1960-1969

The Roaring Twenties and the Swinging Sixties. (2021). The Museum at FIT. https://exhibitions.fitnyc.edu/roaring-20s-and-swinging-60s/exhibition

V&A. (n.d.). Foale and Tuffin Talk Fashion. https://www.vam.ac.uk/articles/foale-and-tuffin-talk-fashion

Fashion Tours London. (n.d.). Foale & Tuffin. https://fashiontourslondon.co.uk/foale-tuffin

Rabon, J. (2019, August 28). A Brief Guide to Swinging London – What was it? Londontopia. https://londontopia.net/history/a-brief-guide-to-swinging-london-what-was-it

Ramzi, L. (2014, August 1). Back to the Future With '60s Space-Age Chic. Vogue. https://www.vogue.com/article/60s-space-age-fashion

Hendrickson, M. (2016, July 15). Retro Fashion: Origins of the Peter Pan Collar. Cats Like Us. https://catslikeus.com/blogs/blog/retro-fashion-origins-of-the-peter-pan-collar

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Read my Yandere! Pierro longfics first ♪( ´▽｀)

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