A business flyer is a single-sheet marketing tool used to promote a business. It's typically a visually appealing and informative piece of paper that's designed to grab attention and generate interest.
Purpose:
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3. Drive engagement: Encourage people to visit your store, website, or social media pages for further information.
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What to Expect from the New Sassenach Member of Staff.
The decision to recruit an additional staff member always this new staff member has a responsible role to play too.
Ashley Hearn met new people recently, so she gave publicly her resume an introduction that no one asked for but here she goes anyway. You know her on IG by @spiritswithash despite her name being Ashley, some might call her - Ash, Smashley, Shley, and the list goes on.
She’s 36, but mentally She’s a 26-year-old -her words- (There is no room for debate, she has given evidence on this point) She’s a drinks devotee, (along SH’s path) workout fanatic (that remains to be seen), paddleboard enthusiast, and travel addicted, She was a math teacher in a public school and also coached volleyball and basketball.
Although she's not a professional photographer, she picked up her first camera in 2020 taking photos of friends in the bar industry, different spirits, and cocktails. Even though you see her drink a ton of gin whisky, and cocktails, She worked for Jägermeister the popular German Herbal Liqueur brand in the US.
As she said, She has been a jack of all trades for Jägermeister. In the 1980s, Jägermeister introduced the concept of the "Jägerette," who was essentially the embodiment of the Jägermeister spirit. As part of the brand's strategy to appeal to young party-goers, these attractive "shot girls" in distinct Jägermeister uniforms were tasked with visiting bars and distributing drinks to increase awareness of the brand. This initiative has since become a tradition in the Jägermeister market.
If that is the concept she has for The Sassenach market, It will be a tireless party mission, with outfits different and a program adapted to the respective party crowd at her friend’s bars.
Later on, as a PR and Culture Manager, she organised events. This opportunity in the Jägermeister gave her a start in the industry particularly enjoying an ice-cold shot. Remember that Jägermeister is best served straight from the freezer at -18⁰C.
However, she lacks the experience needed as a marketing manager within the spirits industry, as it is so competitive. In the meantime, she has been after SH until to get what she wanted to join Sassenach Spirits’ team.
If anyone is not sure about her interests: she has more interests than you can imagine, but not naturally, they are all planned. It seems like a good time to see her “friend' from the 90s, Chrissy Beaudette Tinelli probably knows Ashley's interests. Or not? 🤔
This means that her position in the SH business is essential for making herself known. She has clear ideas about what she wants to pursue with SH, not the brand itself. Is it fair to describe the situation as "ambitious" if you don't know how an ambitious person acts to achieve their goals? You're looking at one.
She travelled to Scotland around Tartan Day in April this year and then signed up for Hyrox America (NYC) held on June 1st, 2024, on Pier 76 in Hudson River Park to compete in Hyrox women's doubles. Who knows if she is interested in MPC? 💁♀️ She does everything she can to promote herself in front of SH, and since SH has lately been losing his head over several things, this decision could be one of them.
There are no individuals here for business meetings. This hire lacks good ideas, a portfolio of contacts, or a solid promotional plan for Sassenach spirits. She only has experience with one spirits brand, which is not sufficient for the whisky, gin, or tequila market. In Scotland, no one knows Miss Hearn from working closely with marketing colleagues.
Perhaps, She has a design on the top of her head quite different from her Sassenach duties like bringing water to the boss while he signs his bottles of whisky or gin and organising rows of SH’s fans, her job will be like Chrissy a sales promoter, she illustrates Sassenach drinks uses, offer free tastings and hand out flyers. She also approaches passers in a trade show area with a dedicated display where potential customers will see the Sassenach products, but it seems her idea in mind is quite different and this will be an impossible dream.
Looks like she has already started her job at the Bar Convent Brooklyn, (BCB) an international bar and beverage trade show in Industry City, NY at the beginning of last week.
Marketing managers represent the marketing team to cross-functional groups including product management, sales, and customer service. So, on her first day as Market Manager at Industry City, which groups did she collaborate with to create an offering message for Sassenach’s products? Additionally, what new channels did she identify to reach new customers in Brooklyn, New York?
Or is she just taking photos of Sassenach bottles for that job? SH already has a photographer with a free tourist guide included for that purpose in Scotland. Why are women around SH in this business so annoying?
The figurehead of the Sassenach brand is SH. The brand's success rests on him. Miss Hearn is not involved in public relations, but rather focuses on marketing and growing the company's sales by reaching customers. If Chrissy, who is backed by her family a beverage alcohol importer, and distributor, in New York not reach expectations, what can be expected from an unknown person in the alcoholic drinks market?
Ashley indicated her affiliation with Sassenach Spirit on her identification pass. She talks a lot about her position, and she seems to think it's very important.🙄 It appears that BCB included the promotion of the “Outlander Cocktails” book by James Shy Freeman and Rebeccah Marsters and the Foreword by Diana Gabaldon.
“Don’t mix business" is very appropriate in a trade show. Mixing business with a professional career can lead to conflicts of interest. One should maintain a clear boundary between work and personal business, as it can be beneficial for both. However, SH relies heavily on Outlander. How he’s going to cope once the series ends. What will happen to his business when his popularity ends and all fly the coop? 📉
Also, with OL ending, there are only a few months left until SH's popularity fades away. After that, she will have only her imagination. Photography will continue to pursue their Midsummer Night's Dream in Glencoe, Scotland.🏴
“Outlander Cocktails” book by James Shy Freeman and Rebeccah Marsters and the Foreword by Diana Gabaldon.
Definitely in SH’s business, There is no worse blind person than the one who does not want to see.🤫
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