#brucestclair

[brucestclair]

MAKING TOYOTA MY BLOC

So it was off to San Francisco to film a Toyota campaign with my new company in the US, Rakish. There was a lot of discusion from the start of the pitching process as to where to shoot, the idea being a success story of a black woman becoming a mayor in a Brooklyn type neighbourhood. Sounds easy but with the added complication of winter weather in most of the US, and filming in late February,…

[priscawille]

#day11 #sunbeams #shooting #of #building #amazing #sun #reflection #nofilter @395productions @olrik @brucestclair @mattbmclaughlin @crosbytailor @franckchevalier (at Downtown LA)

[brucestclair]

MAKING TOYOTA MY BLOC

So it was off to San Francisco to film a Toyota campaign with my new company in the US, Rakish. There was a lot of discusion from the start of the pitching process as to where to shoot, the idea being a success story of a black woman becoming a mayor in a Brooklyn type neighbourhood. Sounds easy but with the added complication of winter weather in most of the US, and filming in late February,…

[brucestclair]

MAKING AUDI e-Tron Q4

MAKING AUDI e-Tron Q4

There are jobs which are better than others. Not all the work directors do, is ‘reel’ worthy. We seem to get misled into the falseness that everything we do has to be great, unique, amazing storytelling. But that’s not true. This, as any other creative work, is also a job like all others. yes its amazing, and it takes you around the world, but it is a job with responsibility to fulfill another…

[brucestclair]

FILMING AUDI E-TRON GT.

FILMING AUDI E-TRON GT.

It’s that time of the year, and Christmas is just around the corner. I’ve been very lucky, because I was invited to pitch the new Audi E Tron GT. And then film it.

I do love a good Christmas ad as any Tom, Dick or Harry does, but this one is quite special. At first, my idea was to pitch your classic Santa Claus, in his cosy, but high tech North Pole house, the odd reindeer here and there. He…

[brucestclair]

Olympic Coca Cola

Coca Cola Olympic Games 2000 throwback!

[brucestclair]

JEEP robin.

I shot this one in June, actually the first job to be filmed in Madrid after the three month confinement. The local council was pretty clear, “you can shoot a car comercial but you can’t stop traffic, park anywhere or have any people in the street”. Basically it was up to us to film with traffic lights and the existing traffic. Luckily there wasn’t much traffic to deal with, or pedestrians for…

[brucestclair]

MAKING GENESIS

During the pandemic, it’s a luxury to still be able to travel the world, work with different people on different jobs, and film interesting boards. This one took me to LA, a city I love and always leave even more attached to it. Scouting is fun, possible locations previously seen in pictures, need to be visited in person. we scouted loads of locations, in particular around Palmdale. Joshua…

[brucestclair]

MAKING AUDI E TRON SPORTBACK 2020

MAKING AUDI E TRON SPORTBACK 2020

TILTED

Right decisions lead to good consequences, such as getting back the balance, and when something is good and good for everyone, it’s contagious and it’ll inspire a chain reaction, both ethical and self-rewarding.

This is the thinking behind this original and abstract campaign I just did, surprising and fun to shoot even though it was extremely challenging! It’s about being…

[brucestclair]

#palms #LA #brucestclair #leicaq #bluesky

[priscawille]

#day11 #2nd #location #donuts #advertising #commercial @395productions @brucestclair @mattbmclaughlin @crosbytailor @olrik (at Downtown LA)

[priscawille]

#day10 #modstyle #mods #vespa #onset #commercial #bts #socool @brucestclair @395productions @olrik @franckchevalier #paramountstudios #newyorkstreet (at Paramount Studios)

[priscawille]

#day9 #stillatit #paramount #backlot #newyorkstreet #work #105degrees #la #commercial @olrik @brucestclair @395productions @franckchevalier @victoria_magrini @wendyjdiaz @kellykathunt (at Paramount Studios)

[priscawille]

#day8 #safty #first #lol @franckchevalier #work #allday @395productions @brucestclair @olrik (at Los Angeles, California)

[priscawille]

#day7 #goodmorning #LA #dtla ##commercial #work #setlife #rooftop #bts @olrik @brucestclair @395productions @franckchevalier (at Downtown LA)

[priscawille]

Got to shoot with this #amazing #talented #skater #skatergirl @awsmkids #sky #pro #9years #venicebeach #skateboarding #veniceskatepark #nofear #kids #surfer #california #surferkid @roxy #roxygirls #roxy @brucestclair @franckchevalier @olrik (at Venice Skatepark)