#brand promotion company in india
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deltawebservices · 2 months ago
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How Effective Branding Drives Business Growth
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Consumers in today's constantly connected world face an abundance of options and information overload. In this particular scenario, branding is thought to be the only differentiator in this highly competitive and short-attention-span digital battlefield. It is the voice that cuts through the noise, what distinguishes a business from the competition, and what goes into creating a successful e-marketing plan.
Definition of Branding
Branding is the process of giving meaning to a business, product, or service by developing and shaping its identity in the minds of consumers. It’s a technique adopted by companies, including brand promotion companies in India, to make it easier for people to recognize and interact with a brand. By shaping the perception of what the brand stands for, businesses can encourage consumers to choose their products or services over competitors. As a result, branding plays a crucial role in implementing successful digital marketing strategies.
What is the Importance of Building a Brand?
1. Brand Recognition and Awareness Building:
It's important to stand out in a cluttered digital environment. When you have a strong brand identity that consists of a logo, typography, color palette, and messaging, people will recognize you right away. When you use these components regularly on all of your online properties, from your website to your social media profiles, customers will have a cohesive experience that helps them remember your brand. Imagine being able to recognize a brand and color scheme that convey cutting-edge goods or exceptional customer service right away. This is what brand recognition accomplishes; it raises awareness of your company so that consumers will choose you first when they need particular products.
2. Fostering Trust and Credibility:
Building trust is essential in the digital sphere, where face-to-face communication is impossible. A well-known brand with a distinct and consistent message communicates professionalism, expertise, and a commitment to offering value to the company. This builds credibility and trust, which persuades potential clients to identify with your brand and take a closer look at what you have to offer. What would it be like, for example, if you had to decide between having an online presence that seems like it was put together by someone in charge of a keyboard and having a slick website or consistent branding across all platforms? Positive customer interactions are impacted by branding since it validates business processes.
3. Creating Emotional Connections
Apart from its visuals and messaging, branding is about evoking emotions and connecting with your target audience on a deeper level. A branding agency in India helps businesses create a brand persona that aligns with their values and resonates with their ideal customers. This emotional connection goes beyond simple transactions, fostering a relationship that nurtures brand loyalty and advocacy.
Clients who feel emotionally connected to your brand are more likely to become repeat customers, share positive word of mouth, and even serve as brand ambassadors. An agency plays a crucial role in building these emotional bonds, helping businesses grow by developing loyal, engaged customer bases.
4. Driving Effective Content Marketing:
In today digital market, content is king. Even the most captivating content, though, will never be able to realize its full potential in the absence of a powerful brand. Your brand has an impact on how people view your material. A strong brand ensures that your content resonates with your target audience and remains consistent with your core message. Having a strong brand identity also enables you to create informative yet entertaining content. This reinforces brand values and establishes you as an authority in your field or industry, drawing in devoted followers and raising engagement levels that ultimately result in conversions.
5. Enhancing Customer Acquisition and Retention:
Ultimately, any digital marketing strategy should focus on both attracting new customers and retaining existing ones. A strong brand serves as a valuable asset in this endeavor. By building brand awareness and establishing trust and emotional connections with customers, you make it easier for them to choose your products or services over competitors.
One major advantage of having a strong brand is enhanced customer loyalty. When individuals connect emotionally with a brand, they are more likely to become repeat buyers. These loyal customers not only prefer your brand over competitors but also spread the word, becoming brand ambassadors. This creates a ripple effect, boosting customer lifetime value and expanding your reach organically.
With the importance of branding in digital marketing clear, it's time to focus on strategies for creating a successful brand. These steps highlight how essential branding is for running an effective digital marketing campaign.
Conclusion:
Designing is not just about creating a logo or tagline; it’s about capturing the soul of your business, weaving a compelling narrative, upholding your core principles, and building an emotional connection with your audience. A strong brand is essential for successful digital marketing in today’s fast-evolving landscape, as it ultimately leads to greater brand awareness, customer loyalty, and long-term business success. Partnering with a branding agency in Gurgaon like Delta Web Services, can help you achieve this by leveraging various types of branding strategies tailored to your business goals.
Investing in building a powerful brand, ensures your brand stands out across all elements of your digital marketing plan. This visibility will allow you to differentiate yourself from competitors and effectively engage your target audience in the crowded digital space.
If you want to know more about our services, please feel free to contact us at:
Mobile: 08826196688 or 9910248322
Website: www.deltait.co.in
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supertrader123 · 1 year ago
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When it comes to signs, we are the solution
Super Traders is a trading company in Delhi NCR. It is a retail store for different outdoor and indoor advertising products like banners, roll up stands, sun boards, display boards, wall graphics and many more. When it comes to signs, Super Traderss India is the best solution. Top brands like Innox, Innotex, Printex, Adverr are some of the partner of Super Traders. It is one of the best trading company in Delhi NCR with high quality products and affordable prices.
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digitalretina01 · 5 months ago
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Top Influencer Marketing Agency for Brand Promotion in India
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Elevate Your Brand with the Leading Influencer Marketing Agency in India. Digital Retina Connects You with Top Influencers to Create Authentic and Impactful Campaigns. Increase Your Brand Awareness, Engage with Your Target Audience, and Boost Your Sales with Our Tailored Influencer Marketing Strategies.
Learn More:-
Call Now:- 9953023123
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aimaonline · 9 months ago
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Top Manufacturer of Polo T Shirts and Shirts with Company logo Ggrace in India(https://www.ggrace.co/polo-t-shirts-and-shirts-with-company-logo-manufacturer-delhi-india)
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digitalmediacalendar · 1 year ago
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chocolatesaladlove · 2 years ago
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Effective Digital Marketing Ways To Promote Your Brand
It is important that you only go for a digital marketing firm that is well aware of the latest trends and practices in the world of digital marketing. 
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desertdollranch · 1 year ago
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All of my Hearts for Hearts Girls! I have almost a complete collection. Here they are in order that they came to me:
Mosi (USA), Consuelo (Mexico), Nahji, (India), Lauryce (USA), Rahel (Ethiopia), Dell (USA), Tipi (Laos), Shola (Afghanistan), Lilian (Belarus), Zelia (Brazil), and Nyesha (USA).
Hearts for Hearts Girls is a line of 14 inch dolls that represent girls from all over the world. They come dressed in clothes authentic to their culture, and each doll comes with a little storybook that talks about her life. These are such nice quality dolls in every aspect. Their backstories promote empowerment through education and making a difference. Each of these girls desires to change the world one heart at a time. She looks around herself to see a need, and she takes action to meet it.
These dolls were originally produced circa 2010 by the brand Playmates, but were discontinued after a few years. They were bought out by another company in 2017, who re-released the dolls with some minor improvements. But their social media and website went dead right around the first months of the pandemic, and so these dolls are once again discontinued.
I have 11 of the 12 dolls that were released. The one I'm missing is Surjan from Nepal, who was the only doll that was never re-released like the others before the company went dark. I've never ever seen her being sold, so it will likely take me a long time to find her. (But if you're selling one please hit me up!)
Close ups:
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justforbooks · 1 month ago
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Ratan Tata
Indian business tycoon who turned his family’s Tata Group into a global player, and invested heavily in British industry
Ratan Tata, who has died aged 86, was India’s most celebrated industrialist. He modernised the unwieldy business empire founded by his great grandfather in the 19th century and internationalised it. In the process he spread his interests into western countries, with mixed results.
For the UK, that included the £271m purchase of the Tetley Group in 2000, followed more controversially by the acquisition of the steel company Corus for £6.2bn in 2007. Then, in 2008, Tata, himself a car enthusiast, added the troubled Jaguar Land Rover motor business for a further £1.75bn.
He joined the family firm, Tata Steel, in 1962. Educated in the US, and newly qualified as an architect, the young Tata had, he said, no intention of returning to India. But family ties won out. When his ailing grandmother, Navajbai, who had raised him, asked him to return he did so. He was soon promoted, building his reputation with tough reorganisation, followed by more troubleshooting at the electronics and textile companies.
In 1981, he was made chairman of Tata Industries, and found himself confronting an assortment of separate businesses, with different ownership patterns over which there was little formal control. He made a blueprint for reorganisation, having spent time at the Harvard Business School, but it was rejected after opposition from semi-autonomous bosses.
However, in 1991, the 81-year-old patriarch of the group, JRD Tata, chose him as his successor as the overall chairman. Asked why, he replied: “He has a modern mind.”
Tata soon demonstrated it with a tough programme of reshaping that, against continuing opposition, brought closures, job reductions, and the departure of the heads of the steel, hotel and chemical businesses.
He began to focus more on brands and less on heavy industry, and he benefited from the deregulation of Indian industry championed by Rajiv Gandhi. As part of it, he took the company more heavily into the motor industry. Tata lorries already dominated Indian highways, but now he moved into the car business in line with his own enthusiasms. While always seen as a man of modest habits, he had his own lovingly maintained collection of high-powered and classic cars, and delighted in driving them along Mumbai’s Marine Drive most Sundays.
Tata produced what was called “the first Indian car”, designed by and for Indians, in 1998. Ratan did some of the first drawings himself. The Tata Indica was a success. But when he went further a decade later, and the company conceived the Nano, a tiny saloon described as the world’s most affordable car at a price of about £2,000, the project failed. Such a cheap car was not enticing even to those “on two wheels” whom he hoped to attract.
In 1999 Tata had travelled to Detroit to discuss the sale of the motor business to Ford, only to be asked why his firm had gone into the passenger car business when it clearly knew nothing about it. Later he would turn the tables, buying underperforming Jaguar Land Rover from Ford and reviving it.
With sell-offs and cutbacks, Tata reorganised the group into 98 operating companies from more than 250, reducing the labour force by more than a third. He forged alliances with foreign companies and went into information technology.
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He stepped down in 2012, observing the compulsory retirement rule he had himself introduced, but was still regarded as “chairman emeritus” and was brought back unhappily for a few months when his successor was sacked four years later.
His most shocking day came in 2008, when terrorists took over the Tatas’ Taj Mahal hotel on the front at Mumbai with great loss of life. The company has continued to support staff affected and the families of those who died.
Ratan was born in Mumbai, into the large Parsi Tata family, whose wealth came from a scattered collection of businesses including textiles, hotels, engineering, steel and tea. His father, Naval, had been adopted by the son of the founder, Jamsetji Tata. After Naval and his wife, Soonoo, separated when Ratan was seven, the child was brought up with his younger brother, Jimmy, by his grandmother in a grand Tata mansion in central Mumbai.
Aged 17 he was sent to the US to attend Riverdale Country school in New York City, from where he entered Cornell University in Ithaca, New York. He studied engineering before switching to architecture, graduating in 1959. He worked as an architect for a while in Los Angeles before returning to India, and Tata Steel.
In his 20 years at the helm, Tata’s sales grew by 22% annually and its international revenues rose from a quarter to 58% of the total, while Tata Consultancy Services became Asia’s largest software company.
His British investments have been among his less successful. Corus was bought for an over-the-top £6bn just before the global financial crash devastated the industry. Tata claimed it as “the first big step that Indian industry has taken as a global player”. It was later described by a senior Tata executive as “worthless”. The firm is currently negotiating terms of new investment at Port Talbot, which would be accompanied by hundreds of redundancies, while huge plants on Teesside and Scunthorpe have already been closed or sold for a nominal sum.
Jaguar Land Rover was initially a happier story. Tata’s major investment, including in research and development, made the company for a while the largest foreign investor in British industry. But eight years of profits have been followed by losses since 2018.
Surveying the British scene in 2011, Tata told the Times: “Nobody seems to want to exert the effort to make the UK truly competitive. It’s a work ethic issue. In my experience in both Corus and JLR, nobody is willing to go the extra mile.”
He was a major figure in the international business community, close to US politicians as well as the Indian government, advising the former prime ministers Gordon Brown and David Cameron, and sitting on the boards of multinational institutions.
He was also known as a major philanthropist. Many of the Tata companies were owned through trusts he chaired, and huge sums were provided for medical research and university projects both in India and abroad, particularly in the US, where a number of campuses have buildings bearing his name.
A softly spoken man, renowned for his courtesy, he never married, although he described himself as having come close four times. He was known for living modestly, although his recreations included flying his private jet and driving his collection of expensive cars, as well as a speedboat. He was noted for his love of dogs. The Tata headquarters in Mumbai had kennels and made provision for street dogs, and he was a donor to canine charities. In 2014 he was made GBE.
He is survived by Jimmy, by his stepmother, Simone, a half brother, Noel, and two half sisters, Shireen and Deanna.
🔔 Ratan Tata, businessman, born 28 December 1937; died 9 October 2024
Daily inspiration. Discover more photos at Just for Books…?
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siyainterior · 7 months ago
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IBAIS MEDIA is a Digital I.T. & Advertising company.
We assist in promoting the business of all Manufacturers, Traders, Exporters and Importers across India through Architectural and Interior products like Architect & Interior Hardware, Tiles-Sanitary, Wooden, Furniture and in future Home Décor.
If you want to know more information, please visit our website: www.ibaisindia.com
We are creating future Online B2B, B2C & B2E building 🏢 material E-commerce platforms.
We advertise in 300+ cities of PAN India. we have also covered Bangladesh, Nepal, Sri Lanka, Bhutan, Myanmar, Africa and Dubai and other Neighboring Countries and All Social Media channels. (Facebook, Instagram, Twitter, LinkedIn, Pinterest, Telegram, WhatsApp channel)
(More than 28,000+ Members have already joined our Digital Platforms. Those Who are involved in the HARDWARE business Manufacturers, Wholesalers, Dealers, Exporters, Importers, Architects-Interiors and Carpenters.)
IBAIS MEDIA is a digital platform for Branding, Marketing & Services. We are a Develop Marketing platform that Specialized in Strategy, Creativity, Design and innovative technology.
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deltawebservices · 2 years ago
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The Importance of Brand Identity in Today's Competitive Business Landscape
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A strong brand identity is essential in today's highly competitive business environment. A brand identity visually represents a company's values, personality, and mission. It sets a business apart from its competitors and helps it connect with customers on a deeper level. A strong brand identity can differentiate between a successful business and one that fails to resonate with its audience.
Businesses must work with experts who understand the intricacies of building a brand. A branding agency in India can help businesses develop a unique brand identity that aligns with their values and resonates with their target audience. From designing logos, choosing colour schemes, developing brand messaging, and creating marketing materials, a branding agency can provide the expertise and guidance businesses need to build a cohesive and effective brand identity. With the help of a branding agency, businesses can stand out in a crowded marketplace and establish a strong presence that attracts customers and builds loyalty over time.
What is Brand Building?
Brand building is creating a strong and unique brand identity for a business. It involves developing a brand strategy that aligns with a business's goals and values and creating a visual identity and messaging that reflects this strategy. The ultimate goal of brand building is to establish a distinctive and recognizable brand identity that resonates with customers and sets a business apart from its competitors.
Working with a brand promotion company in India can be a great way to ensure your brand-building efforts are effective and impactful. These companies have the expertise and experience to help businesses develop and execute successful brand strategies that drive growth and engagement. By partnering with a brand promotion company, businesses can benefit from a holistic approach to branding that encompasses everything from market research to brand messaging to visual identity and beyond.
Why Branding Is Important For Business Growth
Differentiates from competitors: Branding helps businesses stand out from competitors and establish a unique identity in the market.
Builds trust and loyalty: Maintaining a strong brand identity is vital to build trust and emotional connections with customers, which will result in increased loyalty and repeat business.
Increases brand recognition: A consistent brand identity across all marketing materials can increase brand recognition and make it easier for customers to identify a business's products or services.
Commands premium pricing: A strong brand identity can help businesses charge premium prices for their products or services due to increased perceived value and customer trust.
Expands reach: A well-crafted brand identity can help businesses expand their reach and enter new markets.
Increases overall value: A well-established brand identity can increase a business's overall value and appeal to investors.
Helps during crises: A strong brand identity can help businesses weather crises and maintain customer loyalty during difficult times.
Invest in Branding at Every Level of Your Business
Building a strong brand identity is crucial for businesses looking to succeed in today's competitive landscape. A well-crafted brand identity can help businesses establish a unique identity, connect with customers, and stand out in a crowded marketplace. By working with a branding agency in India, businesses can develop a brand identity that reflects their values, resonates with their target audience, and helps them achieve their business goals.
Once a strong brand identity is established, businesses must promote their brand through various marketing channels. A digital marketing agency in India can help businesses develop and implement a comprehensive marketing strategy that leverages various digital channels to reach and engage with customers. From SEO and PPC to social media and email marketing, a digital marketing agency can provide the expertise and resources businesses need to succeed in the digital world. As a leading company in digital marketing, Delta Web Services offers a wide range of services that help businesses achieve their goals and grow their brand in the digital space.
If you want to know more about our services, please feel free to contact us at:
Mobile: 08826196688 or 9910248322
Website: www.deltait.co.in
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supertrader123 · 5 months ago
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Black back flex available at Super Traders India
Super Traders India: Trading company in Delhi(NCR)
Super Traders is a trading company in Delhi NCR. It is a retail store for different outdoor and indoor advertising products like banners, roll up stands, sun boards, display boards, wall graphics and many more. When it comes to signs, Super Traderss India is the best solution. Top brands like Innox, Innotex, Printex, Adverr are some of the partner of Super Traders. It is one of the best trading company in Delhi NCR with high quality products and affordable prices.
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mashriqiyyah · 1 year ago
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If we want to promote the boycott of is-not-reali products, we need to give substitutes and options for it.
Now, I also remember sisters asking me for my skincare/haircare routines, and I wanted to give a detailed article on that, but now it ain't about the time.
So, here, I'll try to compile these two topics.
Skincare that's effective without using any israeli/american product.
First of all, I don't have a skincare routine. I don't follow any step by step process. But, I do use products that help me keep my skin clean and hydrated.
And the most important advice I'll give to sisters is not to go for "skincare brands" that give pea sized products in bag size money. These industries are mostly scam. Always go for drugstore products. Those that are created for medicinal purposes oriented towards genuinely healing the skin problems. And if you don't have any active skin problems, don't expose your face to various products for achieving "perfect skin". There's nothing like that. Normal skins have occasional pimples, pigmentations, dark spots and uneven texture.
Anyway.
If you're going for drugstore products...
Go for phrama companies like Cipla and Reddy's Laboratories.
I personally use Reddy's Venusia Max moisturizer as my skin gets extremely dry often. If you have dry n normal (combination) skin you can use it. And if you have oily skin, go for squalane based moisturizers from Derma Co.
Next in line, if you want to use any serums, vit C is best for skins and there's a product by Cipla "Rivella Vit C and HA Serum" it's soothing, and effective. Alhamdulillah.
As a face cleanser or what you call as face wash, there are very brilliant new company products from DeConstruct that I love love love because they are so gentle on face and keep your pH balance and moisture intact (great substitute for Dove soap)
Then there's one more important aspect on skincare that's protection from UV...so you'll need a sunscreen. Go for Regaliz Truederma SPF 50. It's efficient. Alhamdulillah. Or Minimalist Suncreen spf 60 + Niacinamide incase you wanna go economically minimalistic. Derma Co Zinc Sunscreen is good too (one that comes in orange coloured pack)
Now, these four things are more than enough to keep your skin good.
Cleanser, Serum, Moisturizer, Sunblock.
Apart from that if you still wanna have some extra products...not from drugstore but excellent Indian brands...then Go for Pilgrim or Minimalist. They have best the ranges in every product.
And then comes Haircare...
Boycott Garnier. Boycott Loreal Paris. Boycott Head n Shoulders.
Go for St. Botanica. The Shampoos are sooooo great. Allahummaabaarik. SLS, Paraben Free, Actually formulated for cleaning dirt from hairs and reduce hair problems. Conditioners too are effective and they actually work as they advertise. If not St. Botanica, mamaearth would be good...but I didn't see it's results as best as St. Botanica.
For lipbalms though, you can go for Mamaearth. The shades are subtle and help keep your lips hydrated and avoid pigmentations. Stop using Ponds, Vaseline, Nivea. .PLEASE!!!! Their lipbalms do nothing but make your lips darker and greasy.
Makeup, I don't use tbh. But few years back, I had gotten a lipstick from MyGlamm and a Foundation of Biotique. They were good. You can go for it.
Bodywashes, Feet scrubs - Bodywise
Hair removal gels/creams - Sirona
Perfumes - Ajmal / Maison De Fouzdar are best. No doubt.
I'm sharing this post not to promote any sort of "self care" in this situation....but as an essential need of substitutes. Infact these substitutes are way better and effective than the Israeli American products we've been wasting our money on.
I have tried to mention most of the things used by women because that's the biggest market for Israeli products.
If you are an Indian, promote Indian brands 'cause we gotta "make in India" ;)
For that we need to use only that which is "made in India"
Go ahead...you can add anything else I might've missed. And yes...If any Mother's seeing this, let us know baby products that are made in India.
- Umm Taimiyyah 🕊️
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Why Malviya Factual Communication is the Leading Digital PR Agency in India
In the ever-evolving world of public relations, finding the right agency to elevate your brand is crucial. Among the many options, Malviya Factual Communication stands out as a dynamic leader in the industry. As one of the top public relations agencies in India, the company has established itself as a trusted partner for businesses looking to build their brand on a global scale.
Expertise and Specialization in Digital PR
As a trusted Digital PR Agency, Malviya Factual Communication offers a comprehensive suite of services designed to boost brand visibility and reputation. Specializing in everything from press release distribution to media relations, their team has helped numerous brands successfully navigate the complex world of public relations. The agency has deep expertise in building brand positioning, establishing influencer partnerships, and securing media coverage across over 3,500 national and international news outlets.
Diverse Services for Effective Brand Growth
At the core of Malviya Factual Communication’s success is its ability to offer a wide range of PR services. These include:
Press Release Distribution: Ensuring that key messages reach the right audience through targeted media outlets.
Press Conferences: Organizing and managing press events that garner attention and promote brand stories.
Crisis Management: Handling critical situations swiftly to protect your brand's reputation.
SEO: Optimizing content for better online visibility.
Influencer Marketing: Leveraging social media influencers to extend brand reach and impact.
Social Media Management: Building a strong presence across various platforms to engage audiences and drive traffic.
These services have helped Malviya Factual Communication become one of the leading PR agencies in India, trusted by top brands across various industries.
A Reputation Built on Results
With a reputation for delivering impactful results, Malviya Factual Communication’s team has earned recognition as a premier Digital PR Agency. The agency’s commitment to transparency, excellence, and innovation has made them a go-to agency for companies looking to enhance their public relations efforts both nationally and internationally.
Their consistent success in media monitoring, TV interviews, and Wikipedia page creation makes them a key player in shaping the future of branding. By working with such a reputed PR agency, businesses can expect tailored strategies that yield real, measurable outcomes.
Why Choose Malviya Factual Communication?
When it comes to managing your brand's reputation, partnering with a top-tier PR agency is an investment in long-term success. Malviya Factual Communication has proven to be a trusted name, delivering stellar PR services with a focus on results. Whether you're a startup or an established enterprise, they have the expertise to elevate your brand to the next level.
For businesses ready to collaborate with a leading Digital PR Agency, Malviya Factual Communication provides the tools and strategies needed to shine worldwide.
For more information, visit Malviya Factual Communication or contact them at +91 78981 25773 or +91 89648 58263, or email them at [email protected].
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blondiealpha · 4 months ago
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Influence Campaigns
Learn about how hybrid threats use Influence Campaigns to alter public opinion on a massive scale.
What we’ll be learning
When we think of attacks in the context of cybersecurity, we usually think of things like malware, data breaches, or targeted hacks going after a single organization, but this isn’t necessarily the case.
In this article, we will be learning about influence campaigns, which seek to shift public opinion on social issues, often on a massive scale. We will also learn about how influence campaigns work, who conducts them and why, and how they can be combined with more traditional hacking by Hybrid Threats.
What are influence campaigns?
Influence campaigns are large-scale campaigns that seek to shift public opinion. Such campaigns are usually carried out in bad faith and often seek to push a false narrative. These campaigns are often carried out by groups with high levels of capability, up to and including nation-state actors.
Why are influence campaigns used?
“The supreme art of war is to subdue the enemy without fighting.” ~ Sun Tzu
Suppose you run a business, and your business has a deep rivalry with a competing business. There are plenty of ways you might try to gain an advantage over your rival business, with varying degrees of ethicality and legality. Hiring someone to hack into their network and sabotage their systems is highly illegal, and your business would likely come under suspicion when the attack is discovered. However, hiring someone to investigate their business and publish a report on shady or unethical business practices is far less illegal, and any attempt by the competitor to blame you for the report would likely be seen as an attempt to distract from the findings of the report.
This is the strength of influence campaigns. They seek to operate below a threshold to trigger an aggressive response. This applies as much to adversarial nation-states as it does to rival businesses. Openly attacking an adversary is likely to result in consequences, but secretly turning public opinion against them is harder to prove and harder to retaliate against.
One common use of influence campaigns is to interfere with elections, which highlights one of the difficulties of dealing with influence campaigns. It is often difficult to attribute an influence campaign to a given group solidly. Additionally, it can be challenging to admit that we have been manipulated. It is easier to deny the possibility that we have fallen victim to an influence campaign than take an objective look at the situation. One example we know for sure is Cambridge Analytica. This company worked to influence elections in Australia, India, Kenya, Malta, Mexico, the UK, and the US.
Companies can also use influence campaigns for promotional purposes or ward off bad press. Again, the strength of influence campaigns is that they are difficult to prove. It is not impossible to run across a social media account that seems very vocal about praising the virtues of a specific product or brand, but proving that account is operating on the instructions of the company that owns that product or brand is challenging.
How do influence campaigns work?
Social media manipulation
Social media has made it much easier to influence large numbers of people. In addition to being an easily-accessible online space where people interact, they also provide targeted advertising services. These services allow groups running influence campaigns to target those they wish to influence more effectively. Techniques such as Astroturfing, where an influence campaign is disguised as a grass-roots movement, are used to influence public opinion by making it appear that other members of the public are presenting the opinion.
In combination with other tactics
Influence campaigns can be part of more extensive campaigns which use other techniques such as espionage and hacking. Such campaigns usually have an overall goal and use a combination of techniques to work towards it. In these cases, the influence campaign may be less about accomplishing the goal directly and more about providing distraction or cover for other, more aggressive techniques. They may also paint a target organization as an enemy, potentially meaning that the public will see more direct actions against the target as justified or morally correct.
Conclusion
Influence campaigns represent a dangerous new paradigm in cybersecurity. They are secretive and deniable, difficult to attribute, and severely influence public opinion. Influence campaigns are also used in so-called “hybrid warfare,” where traditional warfare techniques are combined with hacking and the previously mentioned influence campaigns.
Being aware of the dangers posed by influence campaigns is crucial for businesses and governments."
Welcome to Euless y'all
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wonindia · 27 days ago
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What is CANSLIM method in Indian stock market?
The CANSLIM method is a popular stock selection strategy developed by William O'Neil, founder of Investor's Business Daily. This method is widely applied in global markets, including India, to identify high-growth stocks with strong potential for long-term gains. CANSLIM is an acronym that represents seven key criteria used to evaluate stocks. Here’s a breakdown of the method as it applies to the Indian stock market:
C - Current Earnings Growth:
Look for companies with a high quarterly earnings growth rate (usually above 25% year-over-year) as a sign of financial strength. In India, strong earnings growth can indicate resilience in a company amid fluctuating economic conditions.
A - Annual Earnings Growth:
Annual earnings should ideally grow by at least 25% over the last three to five years. This long-term growth indicates consistency and helps differentiate solid companies from those with temporary gains.
N - New Product, Service, or Management:
Companies launching innovative products or services, entering new markets, or led by effective management often outperform. In India, sectors like technology, finance, and consumer goods regularly see innovation, making them ideal for CANSLIM.
S - Supply and Demand:
Stocks with lower supply (fewer shares available) and high demand typically have higher potential for price increases. In India, high promoter stakes and low float can create such conditions, particularly in niche companies or emerging sectors.
L - Leader or Laggard:
Choose sector leaders over laggards, as they usually have strong financials, established market share, and brand recognition. Investors in the Indian market may favor blue-chip stocks or leaders within specific sectors.
I - Institutional Sponsorship:
Institutional investment in a company is often a positive sign, reflecting the confidence of large investors. In India, stocks with backing from mutual funds, insurance companies, or foreign institutional investors (FIIs) tend to be more stable.
M - Market Direction:
Invest when the overall market is trending upwards. In India, tracking major indices like the NIFTY 50 or SENSEX can indicate market health. The CANSLIM approach emphasizes that it's better to avoid investments during a bear market phase.
CANSLIM in Practice
The CANSLIM approach is more suited to growth stocks rather than value stocks. Investors in India using this strategy often focus on mid-cap and large-cap stocks with a high growth potential, such as those in sectors like IT, financials, and consumer goods, which have demonstrated strong earnings potential. It requires technical and fundamental analysis, making it ideal for investors willing to stay engaged with market trends.
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