#brand personality

[femmefatalevibe]

Femme Fatale Guide: My Fall Wardrobe Essentials

Pima cotton long-sleeve tees (I like the Supima ones from Everlane for every day)

Contour body suits (I like the Express Bodycon Compression line and Spanx bodysuits in vegan leather/silk)

Silk button downs

Structured cotton button-down

Cashmere sweaters (crewneck, turtleneck, polo neck, etc. – Everlane, Nadaam, and Cuyana are great affordable options)

Zippered knitwear (I like options from Pixie Market, Naadam, COS, Ganni, Helmut Lang, Nanushka, and more)

Black high-waisted tailored trousers (bootcut, flared, and straight leg)

Black high-waisted jeans (straight and bootcut for me!)

Elevated stretch pants (I like the Norma Kamali Boot Pant and Spanx Perfect Pant for this)

Cashmere trouser

Cashmere hoodie

Thick, well-structured black sweatshirt

High-waisted straight-leg leather pants

Long-sleeve black sweater dress

Maxi-length black satin slip dress

Leather/quilted/tweed mini skirt

Long knit skirt (love a co-ord top for this, too)

Perfectly-tailored longline, single-breasted black blazer

Tailored hourglass blazer

Leather blazer

Classic leather moto jacket

Cropped patent leather jacket

Lightweight wool/satin duster coat

Black cotton trench/leather trench coat

Black tweed jacket with elevated hardware

Structured black wool coat

Leather puff jacket

Minimalist white sneakers

Black block-heeled, sleek square-toed/pointy-toe boots

Modern black loafers

Croc-embossed black boot

Black moto/lace-up boot or minimalist platform boot

Stiletto heel, pointy toe black boot (one short and one knee high length to dress up any outfit)

Western-inspired boot

Sleek and sexy black pumps

Structured black tote/shoulder bag

Structured crossbody bag

Small shoulder bag

Novelty/fun top handle bag (beaded, croc-embossed, crystal-embellishments, etc.)

Seamless bras/underwear

Control-top black tights (sheer and opaque)

Comfortable white and black ankle/crew socks

A cashmere, silk, or faux fur everyday scarf

Fingerless gloves

Chunky chain necklaces/bracelets

Delicate gold and silver chains (necklaces and bracelets)

Mixed-metal rings

Diamond-encrusted & cocktail rings

Ear cuffs and threader earrings

High-waisted shapewear shorts

Cashmere or silk loungewear/pajamas

A lace teddy

Cozy slippers

[sibylstuffed-pastry]

I drew my favorite browser icon vtuber lazily awhile back, am happy with her eyes though. Aura Gx!!

[sinhvienhocmarketing]

✨ Tính cách thương hiệu là tạo dựng hình ảnh và giá trị riêng biệt cho doanh nghiệp. Nó là cách để khẳng định danh tiếng và thu hút khách hàng. Tính cách thương hiệu đóng vai trò quan trọng trong việc tạo độ tin cậy, tạo sự khác biệt và xây dựng mối quan hệ lâu dài với khách hàng. Đó là yếu tố cốt lõi để thành công trong sự cạnh tranh và xây dựng sự tương tác tốt với thị trường.

🔥🔥🔥 Tìm hiểu thêm về quy trình xây dựng tính cách thương hiệu qua bài viết sau:

[cleakarstprocess]

Branding Identity Guide!

May 10th, 2023

Kapferer's Brand Identity Prism

Today's theme was all about branding! I learned about Kapferer's Brand Identity Prism.

This has been super helpful in deciding what I want my personal brand to be about.

Kapferer's Prism, sections brand image into 6 characteristics that are separated into 2 sections.

The Externalization component of a brand image are the exterior, outside that are perceived qualities of the brand:

Physical - the actual visual qualities that define a brand. (are their products minimal? bright? sleek? edgy? do they sell clothing? technology?) This quality is determined by the brand itself.

2. Relationship - How does the brand connect with their consumers and vice versa?

3. Reflection - How others perceive the consumers of that brand. Are they seen as smart? daring? rugged? youthful? This quality is determined by the consumer.

The Internalization component are the interior qualities within the brand:

4. Personality - The human characteristics that are given to a brand. If you were to imagine the brand as a person this is the type of person they would be. What would be their behaviors? What would be the way they view the world? This quality is determined by the brand itself.

5. Culture - the set of values and perspectives that are deemed important by the brand and by their customers. How does the brand and it's consumers view the world around them?

6. Self-Image - How do consumers feel when they use the brand? How do they view themselves when they are using the brand? This quality is up to the consumer.

[prawnlegs]

I'm always seeing this sentiment of "I have got to make my art weirder" or people begging for weirder art but here's the thing, Weird is not a brand. You cannot rack your brains trying to figure out the "Weird" formula. You don't get weird art by artificially forcing whatever you think is "weird." You get weird art (and I think "weird" is sometimes people groping for a way of saying non-corporatized) by figuring out what you like, deep down, even (especially) if you think it's embarrassing and wallowing in it like a pig

[strategichannah]

Developing a Consistent Brand Voice Across All Platforms

Consistency is key! 📢 Learn how to create a strong, unified brand voice that resonates across all platforms and builds trust with your audience. #BrandVoice #ContentStrategy

Developing a Consistent Brand Voice Across All Platforms Written By: that Hannah Jones Time to Read: 5 minutes In a world where brands interact with their audience across multiple platforms—from social media to email marketing and website content—it’s essential to maintain a cohesive brand voice. A consistent brand voice not only helps build trust and recognition but also reinforces your…

[lotus-pear]

looking cool joker !!

[vexcraft]

cub calls himself "a champion of the people" in his twitter bio and i've always thought it's pretty funny bc like. what does that mean. but recently i've noticed i don't think he's like ever taken a sponsorship (not that i've seen at least and i've watched probably like 700 cub videos). he doesn't even have a business email anywhere. no patreon or anything. he does have a discord for twitch subs but you only need to subscribe once and you won't be kicked out when the sub expires. bro really is the champion of the people

[femmefatalevibe]

How do you become an it-girl in an online community?

Be authentic – share about your genuine interests, perspectives, skillsets, inspirations, etc.

Understand your "why" and "what" – the purpose and "brand personality"/personal brand of your content

Thoughtfully communicate and curate your image/profile via images/text/video

Post regularly. Respond to community engagement

Follow and engage with creators you love/others in these communities

Be consistent. Allow the authentic progression of your life to reflect in your content while remaining mindful of/adjusting to cater to your audience's needs (Why do they come to your page/follow + interact with you?)

Hope this helps xx

[crackerandrush]

Attagirl is a brand of ready-to-cook, homemade South Indian foods started by a passionate stay-at-home mom, Sangita Garg. She makes products that are both healthy and delicious, which has won the hearts of people all over Mumbai.

As Attagirl was getting ready to become a full-scale retail brand, it needed packaging that could stand out in the crowded breakfast foods section of a supermarket. "Atta girl" need to ensure that its brand identity would be unique and distinctive.

The brand has a unique personality: it is young and bold. This was extended into the logo and packaging. It has a sense of freshness that makes you think of a bright, sunny day and a new beginning. Modern lettering gives the look of a modern kitchen while retaining the feeling of being natural and hand made. Cracker and Rush were crucial in propelling the Atta girl brand into the contemporary digital realm. They provided invaluable assistance in crafting the brand's identity through their top-notch design services. Additionally, they brought forth innovative concepts to enhance the brand's identity design services.

[weedle-testaburger]

don't worry i don't actually thirst over any of these characters (they lied)

[archishatelco]

Get Designs That Speak Your Brand's Language

Your brand's visual identity plays a pivotal role in effectively conveying your message. Design elements such as logos, graphics, and marketing materials are the visual language of your brand. They communicate your values, personality, and mission to your target audience. To stand out in a competitive market, it's essential to invest in designs that truly speak your brand's language.

When your designs align seamlessly with your brand's essence, they create a memorable and authentic connection with your customers. Consistency in design reinforces your brand's recognition, making it easier for people to remember and choose you over competitors. Moreover, impactful designs have the power to evoke emotions and influence buying decisions, leading to long-term customer loyalty.

To achieve designs that resonate with your brand's language, collaborate with experienced designers who understand your vision and values. Communicate your brand story clearly to them, enabling them to create designs that encapsulate the essence of your business. Remember, a picture is worth a thousand words, and with the right designs, your brand's language will be spoken loud and clear in the minds of your audience.

[insanelyclevermarketing]

Go Beyond Your Customers' Expectations with These Strategies

Every brand needs to meet the expectations of its customers to gain and maintain a good reputation. However, just meeting the basic expectations of your customers may not be enough if you really want to stand out from your competitors. To make more of an impression, you might have to think about how you can go above and beyond your customers’ expectations. By doing something different and…