#brand personality

[femmefatalevibe]

Femme Fatale Guide: My Fall Wardrobe Essentials

Pima cotton long-sleeve tees (I like the Supima ones from Everlane for every day)

Contour body suits (I like the Express Bodycon Compression line and Spanx bodysuits in vegan leather/silk)

Silk button downs

Structured cotton button-down

Cashmere sweaters (crewneck, turtleneck, polo neck, etc. – Everlane, Nadaam, and Cuyana are great affordable options)

Zippered knitwear (I like options from Pixie Market, Naadam, COS, Ganni, Helmut Lang, Nanushka, and more)

Black high-waisted tailored trousers (bootcut, flared, and straight leg)

Black high-waisted jeans (straight and bootcut for me!)

Elevated stretch pants (I like the Norma Kamali Boot Pant and Spanx Perfect Pant for this)

Cashmere trouser

Cashmere hoodie

Thick, well-structured black sweatshirt

High-waisted straight-leg leather pants

Long-sleeve black sweater dress

Maxi-length black satin slip dress

Leather/quilted/tweed mini skirt

Long knit skirt (love a co-ord top for this, too)

Perfectly-tailored longline, single-breasted black blazer

Tailored hourglass blazer

Leather blazer

Classic leather moto jacket

Cropped patent leather jacket

Lightweight wool/satin duster coat

Black cotton trench/leather trench coat

Black tweed jacket with elevated hardware

Structured black wool coat

Leather puff jacket

Minimalist white sneakers

Black block-heeled, sleek square-toed/pointy-toe boots

Modern black loafers

Croc-embossed black boot

Black moto/lace-up boot or minimalist platform boot

Stiletto heel, pointy toe black boot (one short and one knee high length to dress up any outfit)

Western-inspired boot

Sleek and sexy black pumps

Structured black tote/shoulder bag

Structured crossbody bag

Small shoulder bag

Novelty/fun top handle bag (beaded, croc-embossed, crystal-embellishments, etc.)

Seamless bras/underwear

Control-top black tights (sheer and opaque)

Comfortable white and black ankle/crew socks

A cashmere, silk, or faux fur everyday scarf

Fingerless gloves

Chunky chain necklaces/bracelets

Delicate gold and silver chains (necklaces and bracelets)

Mixed-metal rings

Diamond-encrusted & cocktail rings

Ear cuffs and threader earrings

High-waisted shapewear shorts

Cashmere or silk loungewear/pajamas

A lace teddy

Cozy slippers

[sibylstuffed-pastry]

I drew my favorite browser icon vtuber lazily awhile back, am happy with her eyes though. Aura Gx!!

[sinhvienhocmarketing]

✨ Tính cách thương hiệu là tạo dựng hình ảnh và giá trị riêng biệt cho doanh nghiệp. Nó là cách để khẳng định danh tiếng và thu hút khách hàng. Tính cách thương hiệu đóng vai trò quan trọng trong việc tạo độ tin cậy, tạo sự khác biệt và xây dựng mối quan hệ lâu dài với khách hàng. Đó là yếu tố cốt lõi để thành công trong sự cạnh tranh và xây dựng sự tương tác tốt với thị trường.

🔥🔥🔥 Tìm hiểu thêm về quy trình xây dựng tính cách thương hiệu qua bài viết sau:

[cleakarstprocess]

Branding Identity Guide!

May 10th, 2023

Kapferer's Brand Identity Prism

Today's theme was all about branding! I learned about Kapferer's Brand Identity Prism.

This has been super helpful in deciding what I want my personal brand to be about.

Kapferer's Prism, sections brand image into 6 characteristics that are separated into 2 sections.

The Externalization component of a brand image are the exterior, outside that are perceived qualities of the brand:

Physical - the actual visual qualities that define a brand. (are their products minimal? bright? sleek? edgy? do they sell clothing? technology?) This quality is determined by the brand itself.

2. Relationship - How does the brand connect with their consumers and vice versa?

3. Reflection - How others perceive the consumers of that brand. Are they seen as smart? daring? rugged? youthful? This quality is determined by the consumer.

The Internalization component are the interior qualities within the brand:

4. Personality - The human characteristics that are given to a brand. If you were to imagine the brand as a person this is the type of person they would be. What would be their behaviors? What would be the way they view the world? This quality is determined by the brand itself.

5. Culture - the set of values and perspectives that are deemed important by the brand and by their customers. How does the brand and it's consumers view the world around them?

6. Self-Image - How do consumers feel when they use the brand? How do they view themselves when they are using the brand? This quality is up to the consumer.

[lelopatienceklaas-blog]

Let’s Talk Email Marketing (And Why It’s Like a Good Friendship)

Photo by Mikhail Nilov: https://www.pexels.com/photo/person-using-laptop-8284724/ Ever gotten an email and thought, “Wow, this feels personal, like they know me!” That’s the magic of email marketing, my friend. It’s not just about sending random promotions and hoping for the best. Nope. It’s about building a relationship with your audience that feels as genuine as texting a friend about the…

[productiveandfree]

How to Write Captions That Engage and Elevate Your Brand

Captions are the forerunners of your content. They make or break a brand, depending on the strategies that you’ve implemented. Hence, you must spend time and resources writing engaging post captions.

However, this is easier said than done. Captions either convey the context too loosely or too specifically, disengaging customers from a viewpoint or halting their imagination. Thus, the struggle is real to captivate the audience while sounding original and engaging.

In this post, we will discuss the right strategies for creating the best captions that attract audiences and elevate your brand to the next level. So, let’s get started.

Steps to Make the Perfect Captions

Below, we have mentioned all the necessary steps to stun the crowd with your captivating words. Follow closely and don’t miss out on the details.

Learn About Your Viewers

First things first, try to learn about your audience. Dive deep into your social media analytical/listening tools to find what they truly want.

Gather data like age, demographics, geographical location, etc., about the viewers. This will help you draft the right words to engage them. Take a look at the example below.

Example:

“Do you need a high-performance mouse but stealthy in look and feel? Well, look no further than our latest Arcane Pro Wireless Mouse.”

The above caption is perfect for people in their mid-20s and 30s who have less time for gaming but are mostly office-goers. It addresses their pain point to have a silent, noiseless mouse in their offices so that they create less fuss when they play games.

Grab Attention

If your captions aren’t grabbing the attention of your readers, then what’s their purpose?

You must start with a bang with either a rhetorical question (like the one above), a bold statement, or an intriguing fact. This will captivate the audience and prompt them to engage with the post on your Instagram, Facebook, X (Twitter), etc.

In addition to the opening line being catchy, strategic use of Emojis is also very necessary to gain attention. This is because the human eye tends to catch up on the visual cues more often than not.

However, make sure that your Emojis are well-aligned with the text or photo/video that you’re posting.

So, if you’re talking about a gaming brand, then a 🎮 Emoji can be reasonable to add with the correct context. This will keep consistency in your messaging and the branding will be highly successful.

Inject Brand Personality

This is one of the most important talking points for this entire article. Captions are nothing without a bit of brand personality in them. Just consider the example of Freddy’s USA below.

The company intelligently carried its #Fredhead brand into its caption, setting its digital footprint widely on Instagram and amassing a loyal following.

However, make sure to be intelligent with the hashtags in your captions. Do it too much and you’ll ruin the entire branding/marketing campaign. Do it too less and you’ll never get the chance to sweat your competitors.

Injecting brand personality is far more than just hashtags. It involves social media experts adding specific keywords into their captions that the brand has carried along for ages either through their physical or digital adverts.

Include Call to Action

A Call to Action (CTA) is necessary to engage and elevate your brand to the next level. After capturing the attention of your audience, the next logical step is to ask them to do something.

This can be seen from the above Freddy’s example where they wanted their users to visit certain stores within a specific period to get the $5 promotional gift card.

Other than that, the preferred action can be to like or share a post, or to redeem a limited-time coupon on your website. The choice of a CTA is yours, however, be mindful of what you wish for and do your due diligence while crafting such branding strategies.

Will you be able to fulfill your made promises? – A thinking point for small business owners.

A/B Test Captions

A/B testing often refers to testing out different versions of the same thing. In our case, these are your X, Facebook, or Instagram post captions.

If you are a national/global brand, try out variations in your captions and see which ones provide you with better engagement metrics. However, you must keep the rest of the variables the same like the image/video attached, text written on post, etc.

According to brand and audience type, some regions may not like too much humor or sarcasm in captions while others might be more open to it.

Similarly, many communities are strictly religious and don’t want to discuss any related subjects in captions, while others might be a bit relaxed on such topics.

To each their own. But, remember to stick to what works and elevate your brand to the next level in no time.

A Quick Way to Do It?

Although all the steps we mentioned above are very solid to craft captivating captions for your posts. However, if you’re still facing any difficulties in doing the given procedures, then we have yet another option for your convenience.

That is to leverage online tools like the AI sentence generator for a quick way to write engaging captions. Don’t understand how? Let us elaborate with an example.

The above example shows that the selected tool does have the potential for creating engaging captions, however, with some edits. The lines are interesting to read but need hashtags and Emojis to take them to the next level.

You can implement the AI sentence generator in your workflow to save time in brainstorming ideas for the next caption. However, feel free to explore other options as well to find the tool that fits you the best.

Final Words

Crafting engaging captions is essential for enhancing your brand's presence on social media. By understanding your audience, grabbing attention, infusing brand personality, including clear calls to action, and utilizing A/B testing, you can create effective captions.

If challenges arise in developing captivating captivations, then consider using automated online tools to ease this process a little bit.

That’s all from our side! We hope you enjoyed reading our work!

Share in the comments below: Questions go here

[prawnlegs]

I'm always seeing this sentiment of "I have got to make my art weirder" or people begging for weirder art but here's the thing, Weird is not a brand. You cannot rack your brains trying to figure out the "Weird" formula. You don't get weird art by artificially forcing whatever you think is "weird." You get weird art (and I think "weird" is sometimes people groping for a way of saying non-corporatized) by figuring out what you like, deep down, even (especially) if you think it's embarrassing and wallowing in it like a pig

[strategichannah]

Developing a Consistent Brand Voice Across All Platforms

Consistency is key! 📢 Learn how to create a strong, unified brand voice that resonates across all platforms and builds trust with your audience. #BrandVoice #ContentStrategy

Developing a Consistent Brand Voice Across All Platforms Written By: that Hannah Jones Time to Read: 5 minutes In a world where brands interact with their audience across multiple platforms—from social media to email marketing and website content—it’s essential to maintain a cohesive brand voice. A consistent brand voice not only helps build trust and recognition but also reinforces your…

[weedle-testaburger]

don't worry i don't actually thirst over any of these characters (they lied)

[femmefatalevibe]

How do you become an it-girl in an online community?

Be authentic – share about your genuine interests, perspectives, skillsets, inspirations, etc.

Understand your "why" and "what" – the purpose and "brand personality"/personal brand of your content

Thoughtfully communicate and curate your image/profile via images/text/video

Post regularly. Respond to community engagement

Follow and engage with creators you love/others in these communities

Be consistent. Allow the authentic progression of your life to reflect in your content while remaining mindful of/adjusting to cater to your audience's needs (Why do they come to your page/follow + interact with you?)

Hope this helps xx

[lotus-pear]

looking cool joker !!

[brightbrainsposts]

https://www.brightbraintech.com/blog/optimize-hashtag-for-following-growth/

[vexcraft]

cub calls himself "a champion of the people" in his twitter bio and i've always thought it's pretty funny bc like. what does that mean. but recently i've noticed i don't think he's like ever taken a sponsorship (not that i've seen at least and i've watched probably like 700 cub videos). he doesn't even have a business email anywhere. no patreon or anything. he does have a discord for twitch subs but you only need to subscribe once and you won't be kicked out when the sub expires. bro really is the champion of the people

[frostbitebakery]

the commanders