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Ms Access Notes Pdf Download

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Read and download free pdf of CBSE Class 8 Computer Science Ms Access Worksheet. Students and teachers of Class 8 Computer Science can get free printable Worksheets for Class 8 Computer Science in PDF format prepared as per the latest syllabus and examination pattern in your schools.

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Microsoft Access 2003 - A Beginners' Guide This document is an introduction to Microsoft Access 2003, running under Microsoft Windows XP. For further information see Microsoft Access 2003 - An Intermediate Guide. Introduction A database manager is a computer program for storing information in an easily retrievable form. Microsoft office bangla tutorial pdf download from tunetuni. Ms-Word, Ms-Excel,Ms-Powerpoint,Ms-Access,Adobe photoshop book pdf. মাইক্রোসফট অফিস pdf download. Microsoft Office is a popular software suite. Almost all types of modern office management can be done using this office suite.

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Dec 13, 2016 · 4. Save the table as “Student’s Table” 5. Return to the main Access window. Exercise 2 1. Open the “Students Table” and enter 5 complete records. 2. Sort the table in ascending order by surname 3. Move the Date of Birth and Telephone Number fields so that the Date of Birth field is now directly after the Surname field. 4. 1. Go to the channel that the meeting is scheduled. 2. Click on the Meeting Note tab, click on the more options button "...", then select the option "Copy link". 3. Then you can create a new email and paste this information to the new email. Just a kindly reminder, when recipient receive this email and click on the link you attached, to view.

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Click the drop-down arrow to the right of the All Access Objects and click on a sort option from the list. Creating a Database 1. Start Access 2. Click on Blank desktop database 3. Under File Name type a name for the database 4. To change the location of where to store the database, click the folder icon and select a location 5. Click Create. MS-EXCEL LECTURE NOTES FOR OWERRI CBT HI-TECH, OWERRI NIGERIA Page 3 The Microsoft Excel window appears and your screen looks similar to the one shown here. 1.2 The Microsoft Office Button In the upper-left corner of the Excel 2007 window is the Microsoft Office button. When you click the button, a menu appears. You can use the menu to create a new. Download file PDF Download file PDF Read file.... external source(s) such as Facebook, SQL, MS-Access database, and other... Notes: used to add a note(s) about a specific part of the document.

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Download Office 2010 User Resources - PDF from Official Microsoft Download Center. Microsoft 365. Premium Office apps, extra cloud storage, advanced security, and more—all in one convenient subscription. For up to 6 people For 1 person. Power BI. Transform data into actionable insights with dashboards and reports. Microsoft Access (MS Access) Quiz Questions and Answers - 1. Exercise. ms access. ms access1. ms access2. ms access3. ms access4. ms access5. ms access6. Pgdca 1st Sem Ms Access Notes - Where To Download Pgdca 1st Sem Ms Access Notes Pgdca 1st Sem Ms Access Notes Yeah, reviewing a book pgdca 1st sem ms access notes could ensue your close associates listings. This is just one of the solutions for you to be successful. As understood, feat does not recommend that you.

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1) Start Access 2) Select Blank Database 3) In the File Name field enter a name for the database 4) Click Create 2 Microsoft Access automatically creates a new table in the database called Table1. This is a temporary name until the table is saved. Understanding the Views.

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Answer: MS Access can be used to develop application software and is generally used by data architects, software developers and power users. Following are the major uses of MS Access: Manage accounts and bills. Store data in the form of tables and edit or customise them later as per the requirement of the user. May 03, 2022 · Sunday, April 24, 2022. We provide access database templates in Microsoft Access software application which can be used to manage multiple databases such as tables (numbers, text, or other variables), reports, forms, queries, macros (if any) and other various objects with specific connecting relationships based on user needs.

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Lecture Notes on MS PowerPoint Edited by Abbas Vattoli Microsoft Office PowerPoint "PowerPoint" refers to Microsoft PowerPoint, a program that allows the user to design a presentation that consists of multiple slides. These slides may contain images, text, video clips, and related types of information. Ms access. 1. By Adithya Naresh. 2. INTRODUCTION Microsoft Access is a Relational Database Management System (RDBMS), designed primarily for home or small business usage. Access is known as a desktop database system because it's functions are intended to be run from a single computer.

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Sic behind Access. MS-Access is also a good illustration of many princi-ples that exist on other platforms too, for instance a re-lational database, a Graphical User Interface (GUI), event handling, and an object-oriented programming language. MS-Access contains all of these parts - co-operating reasonably smoothly. Organization of the booklet. Click the Download Desktop Apps button, and your account dashboard will open. Click the Install Office button, and the setup file will begin downloading to your computer. Once the download is complete, open the setup file. Microsoft 365, including Access, will immediately install on your computer. Download Access for Free!.

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Apr 08, 2022 · Hello Friends, We are sharing with you, Microsoft Office Access Notes. This is very helpful notes for who are new beginners to Computer, it helps to learn about PS Software and MS Office Access in Windows operating system in computers. You may download pdf from the link provided given below. Download PDF Programming. Access Database Terminology Shelly L Belflower Learning MS Access 2009-2010 Report A report is typically created using the Wizard, but it can be created using the Design View (very timely process). Reports are for EXTERNAL use so the format of the report is very critical. All field names should be entered correctly spelled. The Microsoft Dynamics SL 2018 release for Microsoft Dynamics SL includes new features, updates, and fixes. Web Apps are the way to remotely access Microsoft Dynamics SL and they continue to be updated and released. The Release Notes document describes all the new features and the Summary of Changes document lists the fixes included in the release.

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Jun 16, 2019 · Microsoft access 2007 for dummies pdf free download Start with FREE Cheat Sheets. Bible and Access Workbook For Dummies. He's also developed course- ware in Access and VBA and has been on the speaker circuit for Microsoft scan any and all files you download from the., (PDF) Microsoft Access free tutorial for Beginners.

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MS Access \u0026 PowerPoint E-Book - PDF Notes - Hindi \u0026 English Microsoft Access in Just 40 minutes 2019 - Access User Should Know - Complete Access Tutorial HindiDca/Pgdca Ms Access Introduction Hindi notes unit 1st Dca/Pgdca Ms Access unit 1st hindi notes Microsoft Office Word Excel PowerPoint \u0026 More Notes Books PDF Download How to use. Note the following constraints for the current PDF reader: XML Forms Architecture (XFA), is a legacy format of forms that isn't supported in Microsoft Edge. Documentation related to Accessibility scenarios that currently aren't supported can be found on the Microsoft Accessibility Conformance Reports blog.

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Microsoft access hindi notes 1. Unit -II Syllabus: Create a Table in MS Access -Data Types, Field Properties, Fields: names, types, properties--default values, format,caption, validation rules Data Entry, Add record, delete record and edit text, Sort, find/replace, filter/ select, rearrange columns, freeze columns. MS Office Notes PDF:-Download PDF Here. MS Office Applications & its Functions. Currently, MS Office 2016 version is being used across the world and all its applications are widely used for personal and professional purposes. Discussed below are the applications of Microsoft Office along with each of their functions. 1. MS Word.

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MS Office Notes PDF:-Download PDF Here. MS Office Applications & its Functions. Currently, MS Office 2016 version is being used across the world and all its applications are widely used for personal and professional purposes. Discussed below are the applications of Microsoft Office along with each of their functions. 1. MS Word.

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michellemagly · 5 years ago

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rana2hinditech · 7 years ago

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toppersexam · 4 years ago

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gumnaamme-blog · 5 years ago

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legendaryseomg-blog · 6 years ago

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Computer Skills/Basic. Basic computer skills, as defined by the ICAS ComputerSkills Assessment Framework include Internet and email, computers, word processing, graphics and multimedia, and spreadsheets.

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indiastudyinstituteeducatio-blog · 6 years ago

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HTET-CTET-REET Child Development Psychology Notes

HTET-CTET-REET Child Development Psychology Notes & GK Quesions, Study Material

HTET-CTET-REET Child Development Psychology Notes & GK Quesions, Study Material. Get HTET-CTET-REET Child Development Psychology Notes GK, Study Material from here. Click on given URL to download HTET-CTET-REET Child Development Psychology Notes & GK Quesions, Study Material. Get HTET-CTET-REET Child Development Psychology Notes GK.. किसको ‘बीसवीं शताब्दी को बालक की शताब्दी कहा जाता है? – एडलर शिक्षा का शाब्दिक अर्थ क्या है? – नेतृत्व देना प्लेटो के अनुसार शिक्षा का प्रमुख उद्देश्य किस तरह का विकास था? – व्यक्तित्व विकास सतत् श्रेणी में आंकड़ों का व्यवस्थापन करने के लिए कौन-सा वर्गीकरण उपयोग में लाया जाता है? – संख्यात्मक शिक्षण के क्रियात्मक उद्देश्यों को पूरा करने के लिए पाठ्यक्रम में किस पर जोर दिया जाता है? – क्रिया एवं प्रयोग बालक की कमजोरी के क्षेत्रों का पता लगाने के लिए किसका प्रयोग किया जाता है? – निदानात्मक परीक्षण मनोविज्ञान को आरम्भ में क्या कहा जाता था? – आत्मा का विज्ञान थॉर्नडाइक ने अधिगम के कितने गौण नियम बताए हैं? – 5 किस नियम के अनुसार प्रतिभाशाली माता-पिता की सन्तान निम्न कोटि की होती है? – प्रत्यागमन का नियम ‘बालकों के प्रयास की इच्छा जीवित रखिए।’ यह किसका कथन है? – जेम्स का

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prasanththampi · 7 years ago

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Business Communication

Case Studies

CASE STUDY (20

Marks)

Shoppers ‘Delight’s large retail store, had above-average quality and competitive prices. It advertised its retail promotions in local

newspapers. Its TV advertising was mainly aimed at building store image and did not address retail promotions. The management

knew it well that they had to advertise their retail promotions more, but they did not feel comfortable with the effectiveness of

persent efforts and wanted to better understand the impact of their present promotions. To better understand the effectiveness of the

present efforts, a study of advertising exposure, interpretation, and purchases was undertaken. Researchers conducted 50 in-depth

interviews with customers of the store’s target market to determine the appropriate product mix, price, ad copy and media, In

addition, the store,s image and that of its two competitors were measured. Based on the research findings, different product lines that

would appeal to the target customer were selected. The retail promotion was run for a full week .Full-page advertisements were

released each day in the two local Hindi newspapers, and also in one English newapaper that devotes six pages to the coverage of the

state. Each evening, a sample of 100 target market customers were interviewed by telephone as follows:1 .Target customers were

asked if they had read the newspaper that day .This was done to determine their exposure to advertisement.2.After a general

description of the product lines, the respondents were asked to recall any related retail advertisements they had seen or read.3.if the

respondents were able to recall, they were asked to describe the ad, the promoted products, sale prices, and the name of the

sponsoring store.4.If the respondents were accurate in their ad interpretation ,they were asked to express their intentions to

purchase.5.Respondents were also asked for suggestions to be incorporated in future promotions targeted at this consumer segment

.Immediately after the close of promotion,500target market customers were surveyed to determine what percentage of the target

market actually purchased the promoted products. It also determined which sources of information influenced them in their decision

to purchase and the amount of their purchase. Results of the study showed that ad exposure was 75% and ad awareness level was

68% and was considered as high. Only 43% respondents exposed to and aware of the ad copay could accurately recall important

details, such as the name of the store promoting the retail sale. Just 43% correct interpretation was considered as low. Of those who

could accurately interpret the ad copay ,32% said they intended to respond by purchasing the advertised products and 68 per cent sad

they had no intention to buy. This yields an overall intention to buy of 7%.The largest area of lost opportunity was due to those who

did not accurately interpret the ad copay. The post-promotion survey indicated that only 4.2% of the target market customers made

purchases of the promoted products during the promotion period. In terms of how these buyers learned of the promotion,46%

mentioned newspaper A(Hindi) ,27% newspaper B (Hindi),8% newspaper c( English), and 15% learned about sale through word-ofmouth

communication. The retail promotion was judged as successful in many ways, besides yielding sales worth

Rs.900,000.However ,management was concerned about not achieving a higher level of ad comprehension, missing a significant

sales opportunity. It was believed that a better ad would have at least 75% correct comprehension among those aware of the ads. This

in turn would almost double sales without any additional cost.

Answer the following question.

Q1. Give an overview of the case

Q2. How do you think survey helps to determine the preferences and other needs of consumers?

Q3. Prepare a survey questionnaire of any company of your choice?

Q4. Surveys are suitable of certain types of products and brands. Comment.

7/20/2017 Aeren Foundation

2/3

CASE STUDY (20

Marks)

It is not enough to be an outstanding business expert only back at home. As a member of the European Union, Hungary is in great

need of business and communication professionals who are able to understand the challenges and key issues of international

economic relations in order to exploit any opportunities that may arise. If you are seeking to do that, you need secure knowledge of

economic and business matters, a fluent command of a second language for professional purposes and thorough practical and work

experience. The International Business Economics program of MET offers exactly that. Our graduate students, with professional

level ability in at least two foreign languages, leave school as well-trained business experts with the potential to achieve success and

immediate results in the international business scene. THE PROGRAM IS DESIGNED FOR INDIVIDUALS WHO are well

informed with a keen interest in the world of international business, politics and the media, who look to find their future career in an

international environment and who are open to exposure to foreign cultures. Future students should also be able to use two foreign

languages for most personal needs with a desire to improve their existing language skills so that they become an important asset both

in their future career and for their companies.

Answer the following question.

Q1. Why the knowledge of at least two foreign languages is necessary for international business? Discuss.

Q2. Give an overview of the case.

CASE STUDY (20

Marks)

Ability to swap content out quickly —Prior to rolling out the SnapComms solution, the insurance company were limited to what

they could put on staff screensavers. This was due to the fact that pushing out screensaver content to staff computers was only done

once per quarter, so the ability to change what was displayed was time consuming for the desktop team. With the SnapComms

Screensaver Messages solution, the Communications team have complete control of when screensavers are displayed, how many are

displayed at once, and they now have the additional benefit of being able to target specific screensavers to different parts of the

business. The assigned message administrators can deploy a screensaver whenever they need to, without engaging the Desktop

Support team to push it out manually, making the whole process a lot more efficient. SnapComms has addressed the issues that were

impacting staff communications at the insurance company. Important communications now get the cut through they need in order to

keep staff informed of potential issues at their location in real time. The Communications team now has the ability to run targeted

internal communications campaigns without having to rely on the desktop support team. And the Compliance manager has the

ability disseminate compliance communications across the business, with an eye to the future of being able to quiz staff on policies

and track results in real time.

Answer the following question.

Q1. Give an overview of the case

Q2. “SnapComms does more than just reduce email overload” Comment.

CASE STUDY (20

Marks)

When you do business internationally, you may assume that all businesspeople have the same basic understandings. Although you

will find a common appreciation for making profits and reducing costs, you may run across business approaches that surprise you.

Diverse cultures have different business values and practices. A little effort at gaining some cultural literacy can help you deal

successfully with people around the globe. It's important that you demonstrate that you are a global citizen so international customers

are willing to do business with you. It's not realistic to set a goal of gaining a deep understanding of all the cultures you may deal

with in the course of growing your international marketing. Instead, aim for a core competency. According to an article in "Profit"

magazine, you can look at six areas of knowledge you need: Familiarize yourself with cultural attitudes about dealing with strangers,

language barriers, how groups respond to sales pitches as either favors or cut-and-dried presentations, local channels you must use

for brand awareness, the technical proficiency and capacity of the country or region and how the culture views the importance of

doing things on time or relaxing about meeting times and deadline dates. You must understand how a culture views business dealings

so you know what style to use when approaching businesspeople in that culture. Some cultures look at a transaction as a favor

among friends, while others embrace the more American style of a straightforward discussion about making money. Still others may

allow business discussions only in certain settings and frown on them at other times. Look into this aspect of the culture before you

make any business proposals. You can evaluate your business transactions with a culture different from your own in light of that

culture's contextual clues. This helps you avoid gaffes and create business communications that have a positive impact. The country's

history and assumptions about Americans can affect how your message is received. Be sensitive to hot-button issues and avoid any

phrases or words that could suggest you look down on the culture or that you consider the person you're dealing with to be a secondclass

citizen in his own culture. This kind of cultural literacy is of utmost importance when you communicate so you can avoid

unintentional negative cultural messages when conducting business. Using internationally accepted word choices and phrases

ensures your business dealings won't be misunderstood. Some American phrases do not translate well. For example, "We shall see"

means "No" in China. Other phrases such as, "Flying by the seat of our pants" or "Ballpark figure" may not have any meaning at all

in other cultures. Scrutinize your written communications for figurative language that may not translate. In addition, cut your verbal

7/20/2017 Aeren Foundation

3/3

communications to the basics. It's important for a company doing global business to remember that the language at its home office

may not be universal.

Answer the following question.

Q1. How can you increase business by increasing awareness of cultures? Discuss.

Q2. Why International Business Communication is important? Debate.

Human Resource Management

Case Studies

CASE STUDY (20

Marks)

A manufacturing company was importing raw material for production. The company was incurring huge losses due to delay in

import clearance of raw material as Custom had introduced a new system of clearance of imported cargo through EDI. Mr. Rajan,

who was an old employee of the company, was the in charge of clearance team. He was very diligent, honest and an asset to the

company. But somehow, he was reluctant to switch over to the electronics clearance system of customs. He firmly believed in

custom clearances of stores through hard copies of Bill of entry. He was due for promotion. But his later performance was denying

him the promotion. Company wanted to help him.

Answer the following question.

Q1. What may be the reason for adopting the same old procedure by Mr. Rajan.

Q2. Debate as a HR Manager, how will you help Rajan so he does not loose promotion?

CASE STUDY (20

Marks)

This small organization was struggling to retain valuable employees as larger companies were luring people away with larger

salaries. However, the people who left the company were often asking to return as their salary was larger in the new firm but their

take-home pay was less as a result of higher benefit costs. As such, we implemented our Statements and met with employees

individually to review the Statements. The reaction to the Wage & Benefit Statements was overwhelmingly positive as most

employees didn’t fully understand the value of the “hidden benefits” provided by the company such as health insurance, life

insurance, matching 401(k) payments, etc.

Answer the following question.

Q1. Give an overview of the case.

Q2. Discuss why the take-home salary was less in larger new Give an overview of the case companies.

CASE STUDY (20

Marks)

In a pharmacy company manufacturing and marketing drugs and medicines, the research staff has developed a number of new

products and formulations which are effective. But at the same time it has to meet severe competition from stalwarts with foreign

collaboration. Mr. Shah, the Vice President Marketing, has a very successful Pharmacy Marketing background. He has been with the

company for the past 4 years. Mr. Shah had made ambitious plans for capturing a sizeable share of the market in Gujarat. The

company being medium sized, Mr. Shah had kept his marketing department and the marketing team lean and trim. The field sales

staff was given aggressive targets and was virtually pushed to reach the respective targets. The field staff worked to their best

abilities to complete their respective targets. Mr. Shah had himself been working almost 11-12 hours a day. There was no formal

appraisal and reward system in the company. During last 5 years more than 60 Medical Representatives and Area Supervisors had

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left the company due to unsatisfactory increments and promotions. Those who left the company were star workers. But Mr. Shah did

not care for this high turnover. He was over confident that he would be able to hire fresher’s and also select Candidates who were not

happy with their remuneration in their respective companies. Mr. Shah had never communicated to the field sales staff about their

performance or reasons for not recognizing their outstanding performance in a few cases. There was on the whole great

dissatisfaction and good performers were leaving the company.

Answer the following question.

Q1. Enumerate the steps you will take to correct the situation?

Q2. In the event of your suggesting a Performance Appraisal System, what type of appraisal system would be suitable

and why.

Q3. Discuss, if the appraisal system should also include merit, rewards and promotions.

CASE STUDY (20

Marks)

In 2007, Rolls Royce decided to close down one of its manufacturing units in Merseyside, UK. This led to a large-scale retrenchment

of its workforce. The decision was massively resented by the largest trade union body of the UK, Unite. They felt that Rolls Royce

was unjustly retrenching its highly skilled and loyal workforce. It doubted the company's real intention behind the proposed closure.

The company totally nullified the allegations made by Union. It claimed that to circumvent the rising overhead expenses, it had been

forced by circumstances to take such a measure. This resulted in industrial disputes and mass agitations by the workers.

Answer the following question.

Q1. Discuss the factors that instigated the retrenchment of the skilled workforce of Rolls Royce.

Q2. Analyze the role of HR policies in shaping the image of a company.

Business Communication

Answer the following question.

Q1. What is the time honored conventions for conducting Interviews? (10 marks)

Q2. Write notes on Negotiation Climate (10 marks)

Q3. Mention the 4 P’s of negotiation (10 marks)

Q4. Write a short note on Planning &Drafting Speech (10 marks)

Q5. List the 10 Communication of Improving listening Skill (10 marks)

Q6. List the different Electronic modes of Communication & Explain the mode of Communication (10 marks)

Q7. Explain the 10 Commandments of Communication (10 marks)

Q8. List the measures to overcome Communication barriers. (10 marks)

Human Resource Management

Answer the following question.

Q1. What are the factors affecting Job Design? (10 marks)

Q2. Write short note on Manpower planning? Forecasting manpower requirements (10 marks)

Q3. What are the strategic challenges HRM facing? (10 marks)

Q4. What is compensation? And what are the main objectives of compensation? (10 marks)

Q5. What are the various categories of difficult employees? (10 marks)

Q6. Write short note on Ownership (10 marks)

Q7. Explain Job Description and Job Specification (10 marks)

Q8. What is Human Resource Planning? (10 marks)

International Business

Answer the following question.

Q1. What are the different forms of indirect distribution channel ? (10 marks)

Q2. What is product branding and how does it help ? (10 marks)

Q3. Describe International Product Life Cycle. (10 marks)

Q4. Write down the reasons for investing in foreign markets. (10 marks)

Q5. Describe the functions of financial market. (10 marks)

Q6. Describe principles of trading system. (10 marks)

Q7. What is DDU? (10 marks)

Q8. Explain theory of global competitiveness alignment (10 marks)

Organizational Behaviour

Answer the following question.

Q1. Write a short note on personnel effectiveness. (10

marks)

Q2. Compare and contrast the ‘planned’ and ‘emergent’ approaches to effecting organizational change. (10

marks)

Q3. Using relevant theory, discuss the potential interplay of personal, professional/occupational and organizational

identities in the contemporary workplace. Draw out the management implications.

(10

marks)

Q4. What are the key dimensions that underlie the concept of trust? (10

marks)

Q5. Describe the advantages and disadvantages of the selection interview (10

marks)

Q6. How can managers shape employee behavior? (10

marks)

Q7. List and explain the four ways employees can express job dissatisfaction. (10

marks)

Q8. What do you mean by learning? (10

marks)

Principles and Practice of Management

Case Studies

Case (20

Marks)

Mechano Engineering, a public company limited, with its registered office at Mumbai and plants at Mumbai, Nasik and Bangalore,

was established in 1946. The company manufactures engineering products, with wide range of applications and the customers are

public utilities, private clients, project authorities, etc. Due to recession, the company was stagnant for couple of years but, of late, it

is showing signs of progress. The workers were divided between two different unionsone

of them with a positive outlook towards

the management and the second with a conservative and somewhat hostile approach, which resulted in interunion

rivalry, violence,

work stoppage and, to some extent, risk to their lives. The workers also resorted to go slow, stoppage of work on minor issues rather

frequently. It was observed that the employee’s turnover was also high. Due to recessionary trend, the management decided to reduce

the work force and control the operations, the union and the officers were kept informed. When the final date of layoff and

retrenchment and announced, the workers resorted to strike, violence etc. The management has to protect them by calling in the

security staff. This affected the company’s performance and the news spread like wild fire in the market. The immediate impact of

this was cancellation of the major others by the clients, which further worsened the situation. The General Manager (works) and the

Personnel Manager submitted their resignations due to frustration and not falling in the line with management thinking. They felt the

management was thinking conservative approach and was not bothered about consequences. The marketing staff was demoralized

and many of the junior officers resigned. The management was not able to come out of this vicious circle and was really at a loss to

understand the behavior of the staff.

Answer the following question.

Q1. The management would now like you to study the above situation and give your recommendation to overcome the

present crisis.

Q2. Why the officers were resigning? Justify your answer.

Case (20

Marks)

This case is about the bullfighting sport Jallikattu, which was popular in the south Indian state of Tamil Nadu. Jallikattu was

traditionally played during the annual Pongal celebrations and had a lot of cultural significance. But activists alleged that the sport

caused a lot of deaths and injuries to both the bulls and the participants. In response to the protests against the bullfighting sport, the

Supreme Court of India banned Jallikattu in May 2014. However, the government of India had later lifted the ban on Jallikattu.

Some sections of society and most of the leading political parties supported Jallikattu and argued that it was part of south Indian

culture. But activist groups said that they were determined to continue their fight on bullfighting. In January 2016, India’s Ministry

of Environment and Forests (MEF) issued a notification allowing Jallikattu, a bullfighting sport popular in the south Indian state of

Tamil Nadu, to be held during the annual Pongal season. Jallikattu had earlier been banned by the country’s Supreme Court in

response to a petition by animal rights activists. The decision of the MEF was flayed by animal rights groups who alleged that there

were political motives behind the order. However, all the leading political parties in the state denied that there was any political

motive and said their support for the bullfighting sport was for pure cultural reasons. Despite the calls to ban the bullfighting sport,

Jallikattu received support from some sections of society which considered it as a symbol of south Indian culture and tradition

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Answer the following question.

Q1. Discuss the need to formulate public policy on issues with cultural significance.

Q2. Explain the need of a pragmatic approach to solve issues related to public policy.

Case (20

Marks)

A large dry cleaning operation had a central production facility that was fed by 7 regional dropoff/

pickup

locations. The busy

seasons (i.e., spring and fall) resulted in considerable customer dissatisfaction and loss of business as product turnaround went from

4 and 5 days to 8 and 9 days. This project involved the use of Job Analysis techniques to improve individual productivity, eliminate

bottlenecks in the flow of material, assign to specific people, and increase throughput. We worked in small groups with employees

and managers to brainstorm problems and methods for meeting customer expectations as we needed employees to fully buyin

to the

implementation. Along with cross training, quality checks at each station rather than at the final station, and proper maintenance

techniques that eliminated breakdowns on machines, we were able to implement a production program that guaranteed a 5day

turnaround time throughout the year or the cleaning was free. Most items were returned to the feeder stores in 3 days and the

company was considering an additional advertising program for selected times of the year as a result of this new competitive

advantage. We also created a series of flash reports for alerting managers to problems in the workflow.

Answer the following question.

Q1. Give an overview of the case.

Q2. Discuss how the flow of materials/ throughput was improved

Case (20

Marks)

Bill Corwin was employed by a large bank for several years. He started as a messenger, and then was assigned to a branch. He

progressed in this branch from a bookkeeping clerk to a platform assistant. In this position he had a variety of duties largely

centering on administrative assistance to the officers of the branch. The bank’s many branches were divided regionally, each region

having a group of officers responsible for the branches in that region. Bill was transferred from the branch in which he had worked

for 12 years to a branch in another region. At the time of his transfer he was told that the branch was completely “run down” as to

operational procedures and systems. The branch had a normal complement of 4 officers and 35 staff members. One month prior to

Bill’s transfer, one of the four officers had retired, and two weeks after this retirement the branch manager was hospitalized with a

serious illness. When Bill arrived at his new assignment, he found a rather demoralized situation. Complete lack of interest was

shown by the two remaining officers and the rest of the staff was not properly trained or disciplined. The two officers did not know

Bill, and they were informed by the regional office that he was being assigned to the branch as a platform replacement for only two

weeks. During his first week at the branch Bill discovered that the senior clerks were not qualified to train other staff members,

customer complaints were rampant, there was both a record of excessive absenteeism and excessive overtime, and the branch had

received very poor audit reports by the bank’s internal auditors with the same major exceptions reported on the previous four audits.

After two weeks Bill was called to the regional office and offered the job of operations officer. He was told that he would receive the

official title in two months,. He was also told that the present operations officer, who had held the job at this branch for seven years,

was to be relieved of all operational responsibilities and that he would be instructed to work with Bill until the branch was

functioning effectively. Bill returned to the branch and started on his assignment. He found the former operations officer cooperative

for about one week. Bill then decided to go ahead without the help of the former operations officer. Over the next three months he

worked almost every night until 8:00 or 9:00 p.m. He tried to correct the problems that had developed over several years. The

training of employees involved considerable time, and he found it necessary to release 12 clerks who were causing trouble in various

ways. The remaining staff and replacements started to function smoothly. He received his title as promised. Then the branch

manager returned to work after his prolonged illness. A week after his returned he called Bill to his office and questioned his efforts

in the branch. He told Bill that the former operations officer had mentioned that he was an upsetting influence in the branch, had

fired several good people, did not know his job, and that he left his job early several days a week.

Answer the following question.

Q1. If you were Bill, how would you answer the branch manager?

Q2. Did the regional office handle Bill’s transfer properly? Explain

Q3. What should be done by the regional office now?

Q4. Do you believe that Bill can function effectively as a manager in this branch? Justify.

Public Administration

Answer the following question.

Q1. Explain the Meaning, Scope and Significance of Public Administration, Public and Private Administration, Evolution

of the discipline and its present status

(10

marks)

Q2. Describe the following:Evolution of Indian Administration (10

marks)

Q3. Explain what you understand by Good Governance. Also briefly discuss on the concept and application eGovernance

(10

marks)

Q4. Under the Comparative Public Administration, discuss the Bureaucratic and Ecological models (10

marks)

Q5. Describe the following:Administration

of Medieval India (10

marks)

Q6. Describe the following:Administration

of Modern India(from British Period) (10

marks)

Q7. How Public Administration and Changing role of Bureaucracy play a crucial role as a tool for Development (10

marks)

Q8. In the context of liberalization how effective is Changing role of the Public Sector. (10

marks)

Marketing Management

Answer the following question.

Q1. Explain Test Marketing. (10

marks)

Q2. Explain Sales Promotion Techniques (10

marks)

Q3. Explain Forms of Direct Marketing. (10

marks)

Q4. Discuss the role & importance of physical distribution in the consumer products marketing. (10

marks)

Q5. Explain Significance of Branding. (10

marks)

Q6. Explain Channel conflicts (10

marks)

Q7. Give the steps in launching a new product. Also give various methods of test marketing a new Product. (10

marks)

Q8.

How will you alter the marketing mix –intensity & composition ,as a product is entering the maturity stage in the lifecycle?

How again the marketing mix will have to be modified ,when the same product ,later on, starts showing sales –

decline?

(10

marks)

Marketing Management

Answer the following question.

Q1. What is Inventory Management (10

marks)

Q2. Explain OnLine

marketing (10

marks)

Q3. Explain Warehousing and Inventory Decisions (10

marks)

Q4. Present the major. issues affecting “costs’ in the context of Inventory , management. Explain your views citing

examples

(10

marks)

Q5. A New brand of a ‘Tyre –thatNever

–punctures’ is to be launched in India by a multinational company with your

advice about concept – testing and test marketing

Justify your contention

(10

marks)

Q6. Explain Cobranding

(10

marks)

Q7. What do you mean by the term Physical Distribution? Explain briefly the nature & importation in the sphere of

physical distribution

(10

marks)

Q8. “Ware – housing decision are growingly becoming more critical” . Discuss quoting examples (10

marks)

Supply Chain Management

Answer the following question.

Q1. Give top seven strategies in effective inventory reduction (10 marks)

Q2. Write a difficulties with the traditional beer game (10 marks)

Q3. Describe the evolution of supply chain management (10 marks)

Q4. What are multiple order opportunities? (10 marks)

Q5. Write a short note on customer value measures (10 marks)

Q6. Discuss simulation models and optimization techniques (10 marks)

Q7. Write the impact of the internet on supply chain strategies? (10 marks)

Q8. Write a short note on customer value measures? (10 marks)

Supply Chain Management

Answer the following question.

Q1. Write the impact of the internet on supply chain strategies (10 marks)

Q2. States the issues in international supply chain management. (10 marks)

Q3. Write a note on Warehouse capacities (10 marks)

Q4. Write the impact on transportation & Fulfillment. (10 marks)

Q5. What is importance’s of business processes. (10 marks)

Q6. What do you mean by selecting an appropriate strategy (10 marks)

Q7. Give top seven strategies in effective inventory reduction? (10 marks)

Q8. Write a note on supply chain performance measures? (10 marks)

Business Ethics

Case Studies

Case (20

Marks)

General Motors, the world’s largest automobile manufacturer, accused Japan of currency manipulation giving its automakers a huge

competitive advantage in the US. market and causing significant harm to the US auto industry. The company charged that Japan’s

weak ‘yen policy’ gave its exporters an outright annual subsidy of up to 12,000 dollars per vehicle exported to the United States,

giving an expected windfall of two billion dollars to Japan’s automakers “This subsidy has both facilitated the expansion of Japanese

companies in the US and succeeded in keeping Americanbuilt

automobiles out of Japan,” GM’s chief economist Mustafa

Mohatarem told a congressional hearing. The impact of Japan’s sustained currency manipulation is a key reason for a plethora of

problems facing USowned

automakers, Mohatarem told a USJapan

trade hearing held by the House Representatives’ ways and

means committee “However, it is frustrating, really unbelievable, to many of us in this business and the American manufacturing

sector that the Japanese government’s extraordinary $420 billion currency manipulation program has gone unquestioned and

unchallenged, while China has become the sole focus of attention as the threat to American competitiveness,” he said. Lawmakers

criticized the government for not being tough with Japan on its currency policy and sought an explanation from David Loevinger,

deputy assistant secretary at the US treasury, among other government officials present at the hearing.

Answer the following question.

Q1. Give an overview of the case

Q2. Was the accusation of General Motors against Japan justifiable? Explain.

Case (20

Marks)

What is the biggest bane of the Indian system? Corruption. Statistics and action plan released to PT by the Excise Department (Pune

Zone) testifies to this. Tax evasion for excise duties for the year 20022003

has almost doubled from the previous year, this year it is

Rs. 174 crore. R.K Tewari, Chief Commissioner, Customs and Central Excise, Pune zone says, “We have launched a two year

program. In our first year, we have made an attempt to get the actual evasion figures. Figures till last year were highly understand.

This year we are going to crack the whip on defaulters and we have a toughened action plan for the same.” Another striking feature

is that the collection of arrears is remarkably low. For the year 20012002,

it stood at Rs. 22 crore. However, now with tax evasion

for this year pegged at Rs. 174 crore, the department has fixed a target of Rs. 42 crore for arrears collection. “Our action plan is

especially designed for the same”, says Tewari. Why is collection so lukewarm? “This is basically because of our legal system. Any

defaulter fights us till the apex court and that takes years to sort out,” he explains. As for the corruption in the department, Tewari

says “Some people in the department could be working handinglove

with the defaulters.” Tewari claims that the biggest defaulters

are not the big corporates, but the small and medium scale industries.

Answer the following question.

Q1. What are your view points on the above case?

Q2. What may be the reasons for the lower collection of the arrears of excise tax? Elaborate.

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Case 12 (20

Marks)

Dallas: For the last six months, many Roman Catholic priests have felt like the public face of scandal, in their communities, even

though most had no role in the sex abuse crisis engulfing the church. Now, they say, they face a new concern: whether the blameless

in their ranks will be hurt under the ambitious policy bishops have adopted to keep abusive clergy away from parishioners. Under the

“Charter for the Protection of Children and Young People,” clergymen who molest children will never again be active in church

work, and some will be formally removed from the priesthood. Many priests say they are concerned about the document’s board

definition of abuse, and they question whether the church leaders who approved it have taken enough responsibility for their own

roles in creating the moral emergency. “The policy is driven a lot more by public sentiment than the principle of compassion.” said

the Rev. Robert Silva, Head of the National Federation of priests’ Councils, which claims a membership of about half of the nation

46,000 priests. Since the scandal erupted in January with the conviction of a former Boston priest for molesting a boy, scores of

people have come forward with accusations of sexual abuse by priests and indifference from church leaders. At least 250 priests

have since resigned or been suspended. Silva said priests – already anxious about their interactions with children – we be even more

apprehensive because of the definition of abuse the bishops approved on Friday. Abuse will now be considered as any inappropriate

contact with a child, regardless of whether it involves force, physical contact or whether any harm is apparent. Silva called the

wording "very frightening.” Philadelphia cardinal, Anthony Bevilacqua, who is a canon lawyer, said he too was concerned by the

language and hoped it would be clarified when the document comes under review in two years. “It’s very difficult to come to a

definition,” he said. “It must be something of a serious nature and involve some kind of bodily interaction.” Silva also complained

that the plan contained severe punishments for the priests but no sanctions for bishops who mishandle abuse cases. The bishops have

informed a national governor Frank Keating, to annually review whether church leaders are complying with the policy. Some clergy

said that wasn’t enough. The bishops added a clause saying they “deeply regret that any of our decisions have obscured the good

work of our priests.” But Mondignor Kenneth Lasch, a parish priest and canon lawyer in Paterson, New Jersey, Diocese felt the

apology sounded stilted.

Answer the following question.

Q1. Give an overview of the above case.

Q2. Discuss the moral and ethical issues w.r.t the facts above.

Case (20

Marks)

Since the story broke that VW deliberately buried emissions results in its software, plenty has been written about this case of

corporate malfeasance, perhaps more than any since Enron. The Volkswagen brand crisis seems fairly straightforward to me. With

no mission or values, I contend there is no hope for achieving VW’s goals ethically and in a way to sustain the company. Some

confuse mission statements with other corporate communications that are really marketing taglines and slogans. Mission statements

are not typically external documents, used to convince others of the value the company creates. Rather the most effective mission

statements are largely internal documents, guiding people within an organization about its purpose and paired with a values

statement so that organizations have clarity about both their purpose and how they are going to achieve it. Volkswagen doesn’t have

a mission statement. There were values stated in the 2006 annual report, but they disappeared in future years. A vision statement

dated June 2011 pronounced: “By working in cooperation

with politicians and society, the world of business can play a key part

when it comes to combating serious environmental issues and social inequality. Volkswagen's main contribution to the project is

related to sustainable mobility.” An analysis by Strategic Management Insight 2013 could find only this goal in lieu of a mission

statement: “The Group’s goal is to offer attractive, safe, and environmentally sound vehicles which can compete in an increasingly

tough market and set world standards in their respective class.” SMI found Volkswagen Group’s goal lacked any statement of values

or philosophy, did not mention customers, employees, or technology. It achieved a score of 1.6 out of a possible 4.5 in SMI’s

evaluation. By 2014, Volkswagen’s annual report talked about its strategy. Still no mission, no values: “Our Strategy 2018 focuses on

positioning the Volkswagen Group as a global economic and environmental leader among automobile manufacturers. We have

defined four goals that are intended to make Volkswagen the most successful, fascinating and sustainable automaker in the world by

2018.” These goals related to innovation, customer satisfaction, sales, profits and employee retention, but say nothing about core

values. In 2010, Volkswagen joined 21 other German automakers in 2010 in agreeing to a “mission statement for responsible actions

in business.” Yet it sill operated without a clear core set of defined beliefs or values to guide VW’s work, or a motivational or reward

system aligned with a mission. While the six principles seem wellintentioned

ecologically, without a welldesigned

system to

support this goal, Volkswagen missed achieving it, and in fact, behaved in a way counter to its stated aspiration. Employees

everywhere roll their eyes through discussions of mission, purpose, and values. For many, uninterested in the larger system they

operate within professionally, they seem bored sitting in long meetings listening to what are for them buzzwords that get in the way

of the real work to be done in any company. Volkswagen was the largest automaker in the world in 2011, offering 13 brands from

Audi to Porsche. That was a few strategies and vision statements ago. Today Volkswagen’s share price is half what it was a year ago,

following a precipitous stock price drop when news of the scandal broke. It’s recently appointed CEO has been reported to take the

same misleading software design approach during his time at Porsche. No surprise, given that he was working in the same

purposeless company, without an articulated set of values to guide his work. Much more will likely be written about VW and, as it

not is its first corporate scandal; perhaps the company’s epitaph is in the works. Bottom line: no mission, no hope.

Answer the following question.

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Q1. Discuss why the effective mission statements should be paired with a values statement.

Q2. Give your views on the case and sustainability.

Human Resource Management

Case Studies

CASE STUDY (20

Marks)

In today's rapidly changing business environment, organizations have to respond quickly to requirements for people. Hence, it is

important to have a welldefined

recruitment policy in place, which can be executed effectively to get the best fits for the vacant

positions. Selecting the wrong candidate or rejecting the right candidate could turn out to be costly mistakes for the organization.

Selection is one area where the interference of external factors is minimal. Hence the HR department can use its discretion in

framing its selection policy and using various selection tools for the best results. Most of the organizations now know the importance

of having an effective recruitment and selection policy. The importance of a good selection process that starts with gathering

complete information about the applicant from his application form and ends with inducting the candidate into the organization.

Answer the following question.

Q1. What is the importance of having an effective recruitment and selection policy in an organization?

Q2. Explain the recent trends that have influenced the process of recruitment and selection in an organization.

Q3. What are the various challenges faced by organizations in the process of recruiting and selecting employees

Q4. Give an overview off the case.

CASE STUDY (20

Marks)

The president of the Academy Employment Service has inaugurated a Management by Objectives program in order that more

accurate appraisals may be made of professional personnel. Frank Bank, an employment interviewer, has for the past year

established relations with Small Business College, a privately run school in the southern part of the state. It graduates about 25

people per month and Bank had agreed to place as many of those who wanted placement in trainingrelated

jobs. Between 15 and 20

people per month signed up for this service. When the president asked Bank to prepare objectives for his job, this seemed to be one

of the easy places to do it. Inasmuch as Bank was now placing about 35 percent of the applicants, the president asked if he thought

he could raise this to 50 percent. Bank assured him that he could. In reviewing Bank’s accomplishments at the end of the 6month

period, it was concluded by the personnel unit that Bank was placing only 5 to 7 percent of the graduates in trainingrelated

jobs.

Several lengthy and heated discussions took place regarding just what was meant by trainingrelated.

Bank considered any job to be

trainingrelated,

while the personnel unit contended that the job content had to bear some relationship to the training acquired in

school. Moreover, if the placed student quit before 90 days of work, the personnel unit would not classify this as a successful

placement. Continuous documentation of Bank’s 5 to 7 percent performance against the 50 percent objective led to Bank’s serious

consideration of early retirement.

Answer the following question.

Q1. Is this objective a wellstated

one? Why or why not?

Q2. If you were the president, how would you resolve the dispute between Bank and the personnel unit?

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CASE STUDY (20

Marks)

Many domestic and international IT and ITES companies are facing a talent crunch in India due to the lack of quality manpower.

Infosys, Wipro, IBM are some of the companies that are facing the problem of talent shortage. In October 2006, Ram Shriram, a

founding board member of Google Inc. said that the company faced a challenge of finding candidates with the right skill sets in

India, when compared to other parts of the world. He cited the shortage of web development skills, web design technology

professionals, and the need for more talented middlelevel

managers. Analysts pointed out that these remarks were a further

indication of the impending talent shortage in the Indian IT sector. NASSCOM had estimated that, by 2010, India could face a

shortfall of 500,000 IT professionals. It was believed that this could seriously threaten India's position as a leading provider of IT

and ITES services. According to NASSCOM, every year over 3 million people (graduates and post graduates) are added to the

workforce in India. Of these, only 25 percent of technical graduates and 1015

percent of other graduates are considered employable

by the growing IT and ITES sectors.

Answer the following question.

Q1. Discuss why only about 25% technical and 10% other graduates are found employable in India.

Q2. Give details of the measures required to be taken by India to enhance the employability of fresh graduates.

CASE STUDY (20

Marks)

This project involved improving the customer service skills, interpersonal skills, and sales closing ratios of the plumbers. The

employees were paid minimum wage but received a commission on sales that resulted in the top 5 of the 20 plumbers making over

$100,000 per year, 10 plumbers earning between $50,000 and $70,000 per year and 5 plumbers earned significantly below $50,000

per year. Having extensively analyzed the sales tactics of the top 5 plumbers, we were able to isolate the best practices of their

closing techniques and incorporate those techniques into a training program. Before the training program, the top plumbers closed

about 7 out of 10 clients, while the middle group closed about 4 out of 10, and the bottom group closed an average of 2 out of 10

clients. After the program, there was relatively no change in the closing ratios of the top plumbers, as was expected. In fact, we used

the top plumbers as “instructors” during the program to provide evidence that the material presented was not just theory. However,

the Blevel

plumbers began closing an average of 6 out of 10 customers and the Clevel

producers, who were still closing around 2

out of 10 clients, were targeted for termination. We subsequently worked for a few months with the Sales Manager to provide regular

weekly phone coaching of the Blevel

plumbers to reinforce the skills from the training and to ensure that they didn’t slip back into

their old “sales comfort zones.”

Answer the following question.

Q1. Give the reasons for earning significantly low by the 5 out of 20 plumbers.

Q2. Discuss the likely qualities of the plumbers earning much more than others.

Q3. Why the training program was proposed by the project team?

Q4. Discuss the outcome of the training and using top plumbers as instructors.

International Business

Case Studies

CASE STUDY (20

Marks)

Mahindra & Mahindra (M & M) is a major player in the tractor and certain segments of the automobile market in India. After an

impressive growth for a few years, the tractor market in India has been stagnating during 19981999

to 20002001.

M & M has been

selling its tractors and utility vehicles in foreign markets including USA. Some of the components for its products have been sourced

from abroad. M & M has a 100 per cent subsidiary in USA, Mahindra USA, with a strong network of 100 dealers. Mahindra has a

five per cent market share in the US market in the 2030

horse power (HP) range. As a part of the strategy aimed at building a global

supply chain, Mahindra USA has signed a memorandum of understanding (MoU) with the Korean tractor major Tong Yang, a part of

the $ 2 billion Tong Yang Moolsam group, according to which Mahindra will source high horse power (mostly 2540

hp range) and

sell them around the world under the M & M brand name. To start with, the premium range of tractors will be sold in the US. M &

M’s current tractor range is more utilityoriented

and lacks the aesthetic appeal that Tong Yang’s tractors have a must for a strong

presence in the US market.

Answer the following question.

Q1. What are the advantages and disadvantages of global sourcing?

Q2. How will the foreign market expansion help M & M?

Q3. How does the strategic alliance with Tong Yang benefit M & M?

Q4. What are the possible risks of the alliance? How can they be overcome/ minimized?

CASE STUDY (20

Marks)

The case discusses UK based tobacco company British American Tobacco (BAT) business strategies in South Korea. One of the

largest tobacco companies in the world, BAT operated in more than 180 countries. South Korea was a tough market and several

multinational companies, which had found success in many countries across the world, were unsuccessful when it came to South

Korea. In such a scenario, BAT not only managed to enter the highly monopolized tobacco market in Korea, but also carved a niche

for itself and became the second largest player within few years. BAT entry into the market coincided with the macroeconomic

changes and liberalization in the country. By taking advantage of these changes, BAT was able to establish itself firmly in the

market. By gaining thorough understanding of the market, BAT introduced several new products with low tar content for the Korean

consumers. However, by early 2007, with changing attitudes towards smoking and increasing prices of tobacco, industry experts felt

that BAT could be in for some tough times ahead.

Answer the following question.

Q1. Analyze the entry and expansion strategies of BAT in South Korea.

Q2. Examine the localization strategies of BAT in South Korea.

Q3. Examine the challenges faced by BAT in South Korea.

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CASE STUDY (20

Marks)

The case focuses on how retailing giant WalMart

struggled in the Japanese market. It was the reason of WalMart's

decision to go

global in the early 1990s. The case is about WalMart's

entry strategy and describes its efforts to bring in its best practices in retailing

like Every Day Low Prices (EDLP) and Rollback to the Japanese market through its joint venture with Seiyu. There were the

problems that WalMart

faced in Japan because of the differences between the operational and cultural environment in its home

market and the Japanese market. It finally ends with a discussion on the company's future prospects in Japan.

Answer the following question.

Q1. Discuss the precautions to be taken for an entry strategy to an overseas market.

Q2. Explain the reasons for the success of a company in such markets

CASE STUDY (20

Marks)

The case examines the 'China Strategy' of Danfoss, the Danish heating, ventilation and air conditioning equipment manufacturer. It

describes the reasons why Danfoss entered the Chinese market and the initial hurdles faced by the company. Danfoss plans to make

China its 'second home' after Europe. The company had been making losses in the country until 2001, after which the company

broke even and started making profits. Danfoss had set a sales target of US$ 480 million in China by 2008. The company followed

the strategies to turn its operations profitable, whether the company will be able to achieve its 2008 revenue target or not.

Answer the following question.

Q1. Examine the advantages and disadvantages of doing business in China.

Marketing Management

Case Studies

CASE STUDY (20

Marks)

Ford Motors (Ford), one of the biggest manufacturers of automobiles in the US lost could not sustain its Lincoln brand due to

mismanagement. The company Concentrated more on its trucks division for profits and let its luxury car business slide. It faced

falling sales and profits due to a bloated product line, which was out of sync with the market. To get back to its former eminence,

Ford initiated the rebranding of its Lincoln luxurycar

brand.

Answer the following question.

Q1. Explain the concepts of brand, brand image and brand loyalty in the context of Ford.

CASE STUDY (20

Marks)

CocaCola

Company was universally recognized as a market leader in soft drinks with worldwide revenue of $23.1 billion and

presence in over 200 countries (2006). The Company manufactured beverage concentrates and syrups. The CocaCola

Company

owned four of the world’s top five softdrink

brands, which included CocaCola,

Diet Coke, Fanta and Sprite. In America, sales of

carbonated drinks declined a little in 2005 as government campaigns and media coverage raised concerns over obesity. Bottled teas

and nutritionenhancers

were big opportunities for CocaCola.

Sales of bottled teas were growing steadily and nutrient drinks had a

market of about $1 billion by 2006. According to a study conducted by the National Center for Health Statistics, Americans opted

for a healthy alternative to their daily dose of energy instead of carbonated drinks. The study prompted CocaCola

to go in for the

calorie burning Enviga. On 6th November, 2006, CocaCola

along with Nestlé launched Enviga, a Nestea carbonated canned greentea

drink. Enviga burnt 60 to 100 calories per three 12ounce

cans in healthy adults aged between 1835

years. For overweight

Americans, the release of Enviga was meant to bring good news. According to CocaCola,

Enviga helped in reducing obesity. But

according to doctors green tea was unlikely to make anyone shrink, so the Center for Science in the Public Interest, an organization

that focuses on health and nutrition issues in US sued CocaCola

and Nestle for their ad campaign of Enviga but the company had no

plans to change its claims. In the recent past CocaCola

had already faced two softdrink

flops out of their four releases in the form

of CocaCola

C2 and Vanilla Coke. What would CocaCola's

strategy be with the new drink? Would it be able to make it a success

despite the initial controversy that surrounded it? Would consumers take to Enviga?

Answer the following question.

Q1. Discuss the trouble faced by CocaCola

in 2005.

Q2. Debate CocaCola’s

marketing strategies for Enviga and discuss whether ColcaCola

will succeed in its new

product.

CASE STUDY (20

Marks)

In 1975, HLL launched its first fairness cream under the F&L brand. With the launch of F&L, the market, which was dominated by

Ponds (Vanishing Cream and Cold Cream) and Lakme (Sunscreen Lotion), lost their dominant position. The dominance of HLL's

4/25/2017 Aeren Foundation

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F&L continued till 1998, when CavinKare launched its Fairever cream in direct competition with F&L. In June 1999, the FMCG

major Hindustan Lever Ltd. (HLL) announced that it would offer 50% extra volume on its Fair & Lovely (F&L) fairness cream at

the same price to the consumers. This was seen by industry analysts as a combative initiative to prevent CavinKare's Fairever from

gaining popularity in retail markets. HLL's scheme led to increased sales of F&L and encouraged consumers to stay with F&L and

not shift to the rival brand. In December 1999, Godrej Soaps created a new product category fairness

soaps by

launching its Fair

Glow Fairness Soap. The product was successful and reported sales of more than Rs. 700 million in the first year of its launch.

Godrej extended the brand to fairness cream by launching FairGlow Fairness Cream in July 2000. By 2001, CavinKare's Fairever

fairness cream, with the USP of 'a fairness cream with saffron' acquired a 15% share, and F&L's share fell from 93% (in 1998) to

76%. Within a year of its launch, Godrej's Fair Glow cream became the third largest fairness cream brand, with a 4% share in the Rs.

6 billion fairness cream market in India. he other players, including J.L. Morrison's Nivea Visage fairness cream and Emami Group's

Emami Naturally Fair cream, had the remaining 5% share. Clearly, the fairness cream and soaps market was witnessing a fierce

battle among the three major players HLL,

CavinKare, and Godrej each

trying to woo the consumer with their attractive schemes.

Answer the following question.

Q1. Give reasons for the loss of the dominant position of Ponds (Vanishing Cream and Cold Cream) and Lakme

(Sunscreen Lotion) in the market.

Q2. Who were the major players of fairness ream? Describe the marketing strategy adopted by by Hindustan Lever

Ltd. (HLL) to gain popularity in retail market.

CASE STUDY (20

Marks)

The Indian watch industry was in a state of flux and market leader 'Titan' had to gear up its marketing strategies to retain its brand

positioning. Titan as a brand had established itself for its style and choice of design. Titan's clear segmentation strategy had served it

well and the challenge Titan faced was to combat the onslaught of popular international brands like Rado and Rolex. Would Titan be

able to match up by leveraging on its brand equity?

Answer the following question.

Q1. State the challenges faced by an Indian watch brand due to the entry of foreign players

Q2. Analyze the impact of brand equity for market sustenance.

Principles and Practice of Management

Case Studies

Case (20

Marks)

A manufacturing company was importing raw material for production. The company was incurring huge losses due to delay in

import clearance of raw material. Custom had introduced a new system of clearance through EDI. Mr. Rajan, who was an old

employee of the company, was the in charge of clearance team. He was very diligent, honest and an asset to the company. But

somehow, he was reluctant to switch over to electronics clearance system of customs. He firmly believed in custom clearances of

stores through hard copies of Bill of entry. He was due for promotion. But his later performance was denying him the promotion.

Company wanted to help him.

Answer the following question.

Q1. What may be the reason for adopting the same old procedure by Mr. Rajan? Discuss.

Q2. As a HR Manager, how will you help Rajan so he does not loose promotion? Explain.

Case (20

Marks)

You are the head of a large department and several supervisors report to you. Recently you were confronted with a knotty problem. It

seems that one of the supervisors had gotten into a loud and disagreeable argument with an employee. You called the supervisor to

your office to hear his story. The supervisor admitted losing his temper and shouting at the employee, but he believed it was justified.

He had been observing the employee over the year the man had been with the company. During this period the employee had been

frequently late, and his absentee rate was above average. In addition, the supervisor went on to say that the employee was a

socializer on the job, frequently leaving his work to talk to other employees and to use the telephone for personal calls. The

supervisor then said that the proverbial last straw caused his outburst. The employee had come in late, and after about an hour of

work he made a telephone call which the supervisor had timed as lasting 14 minutes. The supervisor then started his tirade. The

employee denied being on the telephone that long, the supervisor called him a liar, and they continued the vituperative exchange

which ended when you called the supervisor to your office. After listening to the supervisor, you asked him if he had disciplined the

employee before, since apparently he had a poor record. You also asked if the employee had been placed on probation or had been

warned. The supervisor looked at you sheepishly and seemed reluctant to answer. You pressed him, for an answer, and he finally

blurted out that he was afraid to discipline the employee because he was black. He stated that the impression he had from you and

higher management was that black employees should be given special treatment so that they would feel welcome and not

discriminated against. He felt the company wanted to impress the public with its forwardlooking

employment practices and didn’t

want any trouble with the black community. As a result, he was lax in discipline and had kept a handsoff

approach with all black

employees until his outburst. He said he couldn’t stand it anymore, and the 14mintue

telephone call caused him to lose his temper.

Answer the following question.

Q1. Why would a supervisor find it difficult to communicate with a black employee?

Q2. Could the company have done anything to offset the misunderstanding the supervisor apparently had about the

treatment of black employees?

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Q3. To what extent did the supervisor’s lack of communication encourage the employee to think his behavior was

satisfactory? Explain.

Q4. What would you now tell the supervisor?

Case (20

Marks)

National Printers LTD, is a nationwide company engaged in printing and packaging industry with a market share of around 20 per

cent. Its corporate office at Mumbai, is a buzz with the appointment of director, personnel, Mr.Shashikant and today he’s to present

his ideas in first meeting he has called. The meeting attended by three VicePresident,

heads of finance, marketing and around 45

managers, started and he was called upon to present his views. Mr.Shashikant started, “my division is responsible for developing

performance standards evaluation and personnel development of line managers. I want to specially focus on larger issue of

developing their abilities the company has relied upon evaluation by superiors and personnel department. But may I suggest, that the

performance of the manager should be evaluated by adding one more element, i.e., information obtained from their subordinates.”

He added, “I propose a procedure for obtaining information on key parameters as viewed by the subordinates. The procedure is

simple. Each manager and his subordinates will meet in presence of personnel trainer and discuss the concept. One trainer would

then complete a question which would indicate his/her expertise, people skills, functional skills, etc. the subordinates will judge the

manager on numerical scale and also provide base for such rating. The responses should be kept anonymous, if desired”. “Once all

the information is received, trainers will meet managers, brief them and discuss. The purpose is to develop a plan where provisions

of corrective actions, training programs and skill enhancement can be suggested”. Mr.Shashikant concluded by reaffirming that the

exercise will provide valuable information and feedback and also help managers to develop themselves. He said once the offer is

accepted, standards for performance shall be developed by the top management and then further steps would be taken.

Answer the following question.

Q1. As a manager with this company. What’s your reaction to this offer?

Q2. Give reasons, if you agree for training on skill development based on the performance report

Case (20

Marks)

The president of Simplex Mills sat at his desk in the hushed atmosphere, so typical of business offices, after the close of working

hours. He was thinking about Rehman, the manager incharge

of purchasing, and his ability to work with George, the production

manager, and Vipulabh, the marketing and sales manager in the firm. When the purchasing department was established two years

ago, both George and Vipulabh agreed with the need to centralize this function and place a specialist in charge. George was of the

view that this would free his supervisors from detailed ordering activities. Vipulabh opined that the flow of materials into the firm

was important enough to warrant a specialized management assignment. Yet since the purchasing department began operating it has

been precisely these two managers who have had a number of confrontations with the new purchase manager, and occasionally with

one another, in regard to the way the purchasing function in being carried out. From George’s point of view, instead of simplifying

his job as production manager by taking care of purchasing for him, the purchasing department has developed a formal set of

procedures that has resulted in as much time commitment on his part as he had previously spent in placing his orders directly with

vendors. Further, he is specially irritated by the fact that his need for particular items or particular specification is constantly being

questioned by the purchasing department. When the department was established, George assumed that the purchasing manager was

there to fill his needs, not to question them. As Vipulabh sees it, the purchasing function is an integral part of marketing function,

and the two therefore need to be jointly managed as a unified process. Purchasing function cannot be separated from a firm’s overall

marketing strategy. However, Rehman has attempted to carry out the purchasing function without regard for this obvious relationship

between his responsibilities and those of Vipulabh, thus making a unified marketing strategy impossible. In his previous position,

Rehman had worked in the purchasing department of a firm considerably larger than Simplex. Before being hired, he was

interviewed by all the top managers, including George and Vipulabh, but it was the president himself who negotiated the details of

the job offer. As Rehman sees it, he was hired as a professional to do a professional job. Both George and Vipulabh have been

distracting him from this goal by presuming that he is somehow subordinate to them, which he believes is not the case. The people in

the production department, who use the purchasing function most, have complained about the detail that he requires on their

requisitions. But he has documented proof that materials are now being purchased much more economically than they were under

the former decentralised system. He finds Vipulabh’s interests more difficult to understand, since he sees no particular relationship

between his responsibilities for efficient procurement, and Vipulabh’s responsibilities to market the firm’s products. The president

has been aware of the continuing conflict among three managers for some time, but on the theory that a little rivalry is healthy and

stimulating, he has felt that it was nothing to be unduly concerned about. But now that much of his time is being taken up by much

of what he considers to be petty bickering, the time has come to take some positive action.

Answer the following question.

Q1. Is George’s view of the situation realistic? Explain

Q2. How do you evaluate Vipulabh’s position? Elaborate.

Q3. How might this conflict be associated with factors in the formal organization?

Q4. What should the president of Simplex Mills do now? Explain

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lewiskdavid90 · 8 years ago

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rana2hinditech · 8 years ago

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