#azul agave

[libbylael]

[timmurleyart]

Head shrink tequila.🌵🥃🔥💀🔜☠️🍋(mixed media on paper)🌵💥

[blogcicciosjm]

Tequila vs mezcal… esta tarde nuestro principal objetivo es conocer los productos resultado de los procesos de destilación de las diferentes variedades de agave. Así que vamos a MUTEM ubicado en la Plaza Garibaldi (ahora en obras 🚧)

El mezcal es un licor elaborado a partir de la planta del agave. Su proceso de elaboración generalmente implica tostar los corazones de agave, por lo que el licor a menudo tiene tonos ahumados. El tequila es un tipo específico de mezcal, elaborado solo con la planta de agave azul.

El proceso de elaboración del tequila y el mezcal es también similar: se parte de una planta de agave base que se ha tostado y triturado hasta convertirla en pulpa. A partir de ahí, se fermenta y se destila la pulpa como se haría con cualquier otro licor destilado.

El tour guiado acaba con la degustación de un chupito de los dos…memos mal que Laura sirene jeje

[harrysliquor]

Crafted from the finest blue agave, Azul Tequila offers a smooth and unforgettable flavor. Perfect for any occasion, it’s time to elevate your tequila experience.

[naina10]

Tequila: From Agave to Iconic Branding

Tequila, a spirit deeply embedded in the cultural fabric of Mexico, has transformed over the years into a global phenomenon. From its humble beginnings in the agave fields of Jalisco to its current status as a staple in bars worldwide, tequila has not only captured the hearts of drinkers but also carved out a significant niche in the world of branding. The journey of tequila branding is a fascinating blend of tradition, innovation, and storytelling that resonates with consumers across the globe.

The Origins of Tequila

Tequila's roots can be traced back to the Aztecs, who first discovered the fermentation process using the sap of the agave plant. However, it was the Spanish conquistadors who began distilling agave, creating a precursor to what we now know as tequila. This spirit is legally required to be produced in certain regions of Mexico, primarily in the state of Jalisco, and must be made from the blue agave plant.

The production process of tequila is a meticulous craft that involves several key stages:

Harvesting: The jimadores (agave farmers) skillfully harvest the mature blue agave plants by hand, a labor-intensive process that requires expertise passed down through generations.

Cooking: The hearts of the agave, or piñas, are cooked to convert their complex carbohydrates into fermentable sugars. This step is crucial in developing tequila's signature flavor profile.

Fermentation: The cooked agave is mashed and mixed with water, then fermented with yeast. This process transforms the sugars into alcohol and plays a significant role in defining the taste and aroma of the final product.

Distillation: The fermented liquid is distilled, typically twice, to increase its alcohol content and purity. The result is a clear spirit known as blanco or silver tequila.

Aging: While some tequilas are bottled immediately, others are aged in oak barrels to develop more complex flavors. The aging process gives rise to varieties such as reposado (aged 2 months to a year), añejo (aged 1 to 3 years), and extra añejo (aged over 3 years).

The Evolution of Tequila Branding

As tequila evolved from a local specialty to a global sensation, the importance of branding became increasingly evident. Today, tequila branding is a sophisticated endeavor that combines heritage, storytelling, and marketing strategies to create a unique identity for each brand.

Authenticity and Tradition

One of the most compelling aspects of tequila branding is its emphasis on authenticity and tradition. Many brands highlight their deep roots in Mexican culture and craftsmanship to connect with consumers seeking genuine experiences. By showcasing traditional production methods and family histories, brands like Herradura and Patrón successfully convey a sense of authenticity that resonates with drinkers worldwide.

Innovation and Modernity

While tradition plays a significant role, innovation is equally crucial in tequila branding. Brands continually experiment with new flavors, aging techniques, and packaging designs to stand out in a crowded market. For instance, Clase Azul is renowned for its distinctive hand-painted ceramic bottles, which have become collectors' items in their own right. This fusion of creativity and craftsmanship exemplifies how tequila brands are pushing the boundaries of what the spirit can represent.

Celebrity Endorsements and Partnerships

In recent years, celebrity endorsements have become a powerful tool in tequila branding. High-profile figures like George Clooney (Casamigos), Dwayne "The Rock" Johnson (Teremana), and Kendall Jenner (818 Tequila) have launched their own tequila brands, leveraging their star power to reach new audiences. These endorsements not only boost brand visibility but also add a layer of prestige and exclusivity to the products.

Cultural Representation and Storytelling

Tequila branding often emphasizes cultural representation and storytelling, highlighting the rich heritage and artistry of Mexico. Brands like Espolòn and Don Julio incorporate vibrant imagery and narratives into their marketing campaigns, celebrating Mexican traditions and folklore. This approach fosters a deeper connection with consumers, who appreciate the cultural significance and artistry behind each bottle.

Sustainability and Ethical Practices

With growing awareness of environmental and social issues, many tequila brands are adopting sustainable and ethical practices. This includes organic farming, fair trade certifications, and eco-friendly packaging. Brands like Tequila 1921 and Siete Leguas emphasize their commitment to sustainability, appealing to conscious consumers who prioritize ethical considerations in their purchasing decisions.

Tequila in the Global Market

Tequila's rise in popularity has been nothing short of meteoric. Once primarily consumed in Mexico and parts of the United States, the spirit is now enjoyed in over 120 countries worldwide. This global expansion is driven by several factors:

Cultural Influence: The growing appreciation for Mexican cuisine and culture has fueled interest in tequila as a quintessential part of the dining experience.

Mixology and Cocktails: Tequila's versatility makes it a favorite among mixologists, who create innovative cocktails that highlight its unique flavor profiles. Classics like the Margarita and Paloma continue to be popular choices.

Premiumization: The trend towards premium and luxury spirits has elevated tequila to new heights, with consumers willing to pay for high-quality, artisanal products.

Conclusion

Tequila branding is a dynamic fusion of tradition, innovation, and cultural storytelling. From its origins in the agave fields of Mexico to its status as a global icon, tequila has captivated the world with its rich heritage and vibrant flavors. As brands continue to innovate and connect with consumers on a personal level, tequila's journey as a symbol of celebration and authenticity is set to endure for generations to come.

[explorandojalisco]

Bebida típica de Jalisco

Una bebida típica de Jalisco es el tequila, que se elabora a partir de la fermentación y destilación del agave azul.

[liquorwinecave]

Clase Azul Tequila Reposado 750ml

Clase Azul Reposado 750ml is an ultra-premium reposado tequila made with Tequilana Weber Blue Agave that is slow-cooked in traditional stone ovens for a minimum of 72 hours. Once the agave reaches a deep, rich flavour, it is fermented with proprietary yeast prior to distillation. Once the tequila is distilled, it is aged for 8 months in hand-selected oak barrels. This process results in a superb, smooth taste that exceeds expectations with each sip.

COLOR: Intense amber

BODY: Silky and rich body

AROMA: Woody, fruity, vanilla and toffee caramel

TASTE: Cooked agave, woody, fruity, very smooth, vanilla and toffee caramel but never overwhelming

[spiritsoffrance]

Clase Azul Reposado Tequila 40% 750ml

Clase Azul Reposado 750ml is an ultra-premium reposado tequila made with Tequilana Weber Blue Agave that is slow-cooked in traditional stone ovens for a minimum of 72 hours. Once the agave reaches a deep, rich flavour, it is fermented with proprietary yeast prior to distillation. Once the tequila is distilled, it is aged for 8 months in hand-selected oak barrels. This process results in a superb, smooth taste that exceeds expectations with each sip.

COLOR: Intense amber

BODY: Silky and rich body

AROMA: Woody, fruity, vanilla and toffee caramel

TASTE: Cooked agave, woody, fruity, very smooth, vanilla and toffee caramel but never overwhelming

[libbylael]

[orphancookie69]

Now Traveling: Lake Havasu City, AZ

Was I just there? Maybe. Is there always a good reason to go back? Hell yeah. This time we skipped The Hot Air Balloons and skipped it for some cowboys, I mean rodeo.

Thursday:

If you are wondering when you should judge your leave by time, judge it by sunrise so the sun is at your back as you are driving to your destination. I use an app called Weatherbug to help me determine sunrise time. While we are talking about tech, another good app to have is Gas Buddy so that you can find a gas station wherever you are at (or going). We left about 7 AM, and the weather on the way was eerily pretty. We stopped at College Street Brewery for lunch for mac n cheese, pastrami, and good beer. We met with a window contractor, no trip is complete without some work right? We watched some movies on Amazon Prime. At Javelina's cantina we had nachos and margaritas.

Friday:

I brought breakfast for myself, to try and behave a little bit. I warmed up the dice for Farkle, I really need to have my own dice that I bring up because the bets for the game are up to $5 a person per game. We went back to College Street Brewery for lunch, this place is much easier to get in during the week. We stopped by Walmart for some supplies. Stopped by another glass company place. We have a list back at my grandma's house for local places to eat, and we decided to make one for the lake. Because we did that, we had a new place (for me at least) to go to-Bogie's and Stogies at The Refuge. Food was pretty good. We came back and played Farkle. Before bed, we got a few more movies in.

Saturday:

Today was the first day of the Delbert Days Rodeo in Lake Havasu! I got ready to go in my full cowboy attire. There was so much to do there! Good local food trucks, kids stuff, professional rodeo men and women. I was not prepared for how hot it was, and I got burnt pretty good. We had Angelina's Italian Kitchen for dinner, good as always. A movie and bed, it was a long day in that heat!

Sunday:

So the rodeo does go on for 2 days, but since Superbowl is so close-we thought it might be good to have an in house day to catch the games for the squares we do for the superbowl party. We set up lunch at Azul Agave. Our local friends showed us the progress on the custom home they are building, it is crazy how much construction is happening everywhere! We gassed up, can you believe it is under $3 a gallon out there? We did more farkle, watched some football. We ordered pizza from Red Baron Pizza and it was amazing as always. We started to get ready, got one more movie in, and headed to bed.

Monday:

We headed out around 6:30 AM, AZ time (which is an hour ahead of Cali), and made it home with two stops-one at a rest stop and Wendy's, by 10:15 AM. Pretty good timing. Frosty's are so much better on the road. The first day back is always a little rough for adjustment, but its usually better by the second day back.

Good trip, the timing could not have been better. Back to work and back to reality. There is a wash rag bunny at the condo that always caught my eye, and I think I might have figured out how to make it at home! Keep an eye out for that post, and when in havasu-have fun!

[albertoonofreworld]

PRODUÇÃO DE TEQUILA FEITA DE AGAVE NO DESERTO EM ISRAEL

Quando seis israelenses decidiram fazer tequila em Israel, eles pensaram que sua maior missão seria convencer as pessoas de que a tequila feita de agave azul na Terra Santa poderia rivalizar com as conhecidas e apreciadas tequilas do México. O agave azul geralmente cresce nas planícies do centro do México. Mas, na verdade, o clima do deserto de Negev, no sul de Israel, é bastante semelhante. “A…

[anarcopunk-666]

777

 Cuando salgo a buscarte

esquivo vergazos

detenciones policiales

uno que otro susto 

Tú ya lo sospechabas

Por la sangre seca en mi playera:

Crecer en carencias 

junto a tanto loco salvaje

No es cosa fácil

Tiene su chiste

La gente desarrolla cosas

Trastornos, supra-instintos

Un olfato de venado 

atento siempre a todo peligro

Cruzar el barrio

a veces es un escape

a veces una búsqueda

y una señal

Implica riesgos

A veces la juventud es una curva difícil

una carrera contra el tiempo

es pisar el acelerador

y tenerte a mi lado y pedirte que 

no tengas miedo

Porque sabes que podemos morir

Y que todo era mejor 

cuando teníamos 20

Y hay días en que me paraliza el miedo

Pienso encerrarme para siempre

en una caja de cartón

Esperando a que el eclipse termine

Porque salir implica confrontar dragones 

y crikosos vendiendo skates robadas

autopartes de la colonia americana

Implica sonreírle al vecino e

inventarse nuevas excusas para no trabajarle al cartel

O cruzarte con la puercada de azul

A esos weyes no se les sonríe

Se les escupe

Se les prende fuego

Irónicamente nos escondemos de aquellos que nos "cuidan"

Pinches muertos de hambre

Municipales jugando a los vaqueros

Entrando al tren  

portando fierros

Sintiéndose viriles 

Cómo en una película de Western

los muy estúpidos 

Cómo cuando en las calles amenazan sonrientes

con desaparecer a nuestrxs amigxs

A veces siento 

que esto de ser poeta

durante el fin de los tiempos

Esto de vivir x amor 

cuando este escasea

De sobrevivir el Verano

y no tener fuerzas restantes

para el Invierno

No es ningún juego

pero es lo que hay

La gente perdió las esperanzas

Yo ya ni salgo a buscar 

trabajo 

Solo por ti salgo al barrio 

Porque siempre te estoy pensando

Necesito verte 

Salgo sin dinero

Enfermo y delirando 

Solo cargo mi suerte

y el recuerdo de tus besos

Y aunque a veces ni contestas

a veces ni estás

Yo salgo y por ti cruzo el barrio

Aunque eso implique toparme con otros rastreros 

sin rumbo como yo

Sombras en la noche

“Carnal, ¿No traes lumbre?”

Esos weyes a nuestra edad ya están chimuelos

Oxidados por el olvido

A veces implica rolar porro 

con el loquito del vecindario

El que a veces parece peligroso

y a veces no tanto

Y que en la noche te pregunte 

en medio del humo 

Interrumpiendo el silencio

¿En qué piensas, bro?

(Y yo en ese momento pensaba en tus caderas, y en que si un día te ocultaras de mi te buscaría por cielo, mar y tierra. Y que si Mayahuel se transformó en Agave tu seguramente te harías Jacarandas, y me darías flores perfumadas de colores)

En el amor, brother ¿Y tú?

En la clemencia

A veces la noche solo es eso

Es navegar en la inclemencia

Aunque a veces me espinen tus rosales

y me entren ganas de llorar

Por ti salgo a la guerra 

Sin dudarlo

Aunque antes me escondía

Creando huelgas desde mi cama

Hoy salgo

Cargo mis palabras cuál fusil

La ausencia de luz me cubre

Espero al eclipse termine 

Y salgo esquivando vergazos

Y si me salen de frente

y toca entrarle a los putazos

Pues nos vamos a los chingadazos

Hasta que tú y yo podamos ser

Y este país de mierda nos recuerde

 

-A. U. Lima

Otoño, 2023

[harrysliquor]

Azul Tequila embodies the finest qualities of Mexican craftsmanship, offering a perfectly balanced flavor from premium blue agave. Whether savored on its own or blended in cocktails, Azul Tequila promises a memorable taste experience.

[puebleando-ando]

QUE ESTO, QUE EL OTRO ¡SALUD!

¿Están listos para conocer un nuevo Pueblo Mágico? En esta ocasión viajaremos a Tequila el corazón de la industria del emblemático destilado, pero este pueblo es mucho más que solo la bebida. Es toda la cultura amigable en torno a su sabor, su historia y su preparación y es también una serie de paisajes en el mundo.☀️🎉🥃

Si aparte de ser amante del tequila te gusta el arte y la historia te recomendamos visitar el Centro Cultural Juan Beckmann Gallardo; aquí encontrarás una serie de carruajes de los siglos XVII al XIX. En el interior guarda una colección de caritas prehispánicas que rebasa más de 1500 piezas y una exhibición completa de la charrería.👺����

Otra opción para conocer más sobre el tequila es el museo La Fortaleza. Es el único lugar donde el tequila se elabora de forma 100% artesanal, utilizando una tahona para triturar el agave; cuenta con visitas guiadas, así como una boutique con artesanías de diversas partes del país.🏺🖼️🍹

Un recorrido inolvidable es el que ofrece José Cuervo Express, que parte desde Guadalajara hasta Tequila para visitar La Rojeña, la fábrica tequilera de José Cuervo y los procesos en su elaboración. El recorrido tiene una duración de nueve horas en las que podrás descender para conocer el Pueblo Mágico, a bordo disfrutarás de los paisajes, serás parte de una cata ofrecida por un experto tequilero, y el recorrido a los campos de agave para admirar una demostración de la jima.🎟️🚂

Un tesoro natural escondido en las barrancas de este Pueblo Mágico, aparecen unas cascadas de aguas azules entre cafetales, mango y plantares los cuales brindan una armonía, además de sus alrededores para hacer senderismo, campismo y rapel.🧗🏞️🏕️

En el mes de Agosto podrás ser parte de la Fiesta del Hongo, la recolecta y degustación es una experiencia imperdible para los amantes de la naturaleza. Se celebra el fin de semana 13 y 14 del mes mediante un recorrido guiado por las zonas más hermosas del lugar.🍄🧑‍🍳

Tequila es casi tan conocido por su variada y rica gastronomía que por su bebida, hay muchos platillos típicos incluyen el menudo rojo, birria, pozole, tortas ahogadas, sopes y carne de puerco en salsa verde. Dentro de los postres un imperdible es la jericalla, un flan que es horneado hasta quemar la nata.🍲🍮☕

No lo pienses más, alista tus maletas y ven a vivir las experiencias que este lugar tiene preparado para ti. Nos vemos la próxima semana, ahora en tierras bajacalifornianas… Esto es Puebleando Ando.🚗🧳