#atdw

[l1me0p0ssum]

Looks like I joined this fandom a bit late..OH WELL

GOOGOOGAGA I LOVE THEM SM 😝😝😝

[letsbealone-together]

Kleiner Hinweis:

Nächste Woche gibt's endlich wieder einen neuen Berlin Tatort.

Hab Karow schon sehr vermisst. ❤️

[joltning]

ima be honest I kinda forgot to draw. so day 3 of @rvbrarepairweekdos aus You get a doodle

2 variants again cause I’m always indecisive….sry for the repeat ship but 1. I don’t have any rarepairs in aus other than geotah and sherryvera off the top of my head n 2. in atdw Theyre literally roommates.oh my god they were roommates

[americantheaterdanceworkshop]

We Train Triple Threat Performers at ATDW At the American Theater Dance Workshop in Mineola, NY, we believe that every dancer should be a triple threat, which means that they should be able to dance, act, and sing. We offer classes in all three disciplines so that our students can develop their full potential. Let us jump start your journey to the Broadway. . . #ATDW #danceclassesinmineola #ballet #broadway #theaterdance #theater #tap #pointe #musicaltheater #theatredance #musicaltheatre #theaterkids #lyrical #actingclasses #voicelessons #atdwstudiotheater #longislandtheater #highschooltheat...

[chaotic-anssiindustrial]

I have decided to mark "All the Different Ways" series as complete.

There might or might not be another part posted in the future (I was planning to post one more - the idea is quite clear in my mind), however I find myself unable to continue AtDW at the moment.

[sailorsally]

 'And Then We Danced'

 [Available on Redbubble & TeePublic - link to both in my sidebar because Tumblr is being moody again]

[avatarthedarkworld]

Meet the party of my atla dnd, Avatar: The Dark world, taking place 33 years after the events in The Legend of Korra.

Aki / Firebender / Barbarian

Arvine / Airbender / Fighter (Archer)

Haru / Waterbender / Cleric

Kaja / Nonbender / Rogue

Táoqì / Earthbender / Fighter

You can find the episode playlist here!

If you’re interested in more art or just wanna hang out you can also join our discord server.

[frasercoastrvpark]

Hooray 🎉 celebrating 500 followers #camping #fraserisland #frasercoast #visitfrasercoast #visitfraserisland #fraserislandadventure #riverheads #wheelchairlife #queenslandweekender #rvlife #adventure #4wd #4wdaustralia #4wdlife #instagram #celebrating #holidays #tourismqld #atdw (at Fraser Coast RV Park) https://www.instagram.com/frasercoastrvpark/p/BuTjv2dgbiH/?utm_source=ig_tumblr_share&igshid=a3gs2u5zqulx

[batri-jopa]

Kinto Irakli in #bird version ATWD

Kinto could not be a rooster. So he is a woodpecker.

I tried to give him some of a charm of Irakli from the movie AND THEN WE DANCED / და ჩვენ ვიცეკვეთ (2019), dir. Levan Akin.

I think Irakli's spontaneous and silly kintouri dance performance for tourists on the street of Tbilisi was sooo much Kinto thing! 😆

And also woodpecker-Irakli is now a perfect match for my rooster-Merab poster fanart in #bird version ATDW !😍

As for Kintos - I wrote more about the culture on my devianart account:

[janikbesendorf-blog]

Home » Learning Hub

3 Traveller Insights to Keep in Mind when Building a Destination Website

By Paige Rowett Published on February 3, 2019

Destination websites have come a long way over the last couple of years.

It wasn't long ago that destination websites were an online version of their region's printed guides. But these days, a lot of DMOs are pushing the envelope with regard to improving website user experience by spending time profiling their customers using real data, which helps them to understand and pre-empt their customers needs when it comes to researching holidays online.

So, the aim of this article is to share with you 3 modern day traveller insights, and use case studies to demonstrate best practice website marketing principles that are being used to engage with travellers.

In pulling together this article, I looked at 50+ Australian and International destination websites, trying to find examples of sites that were showcasing tools and content structures, so hopefully I've found some that will provide some inspiration for you as you continue to evolve your destination website... so here goes!

1. Travellers are visual decision makers

If you're anything like me, when it comes to planning holidays, the first thing you look for is real examples of what experiences a destination offers. There are a couple of ways destinations can put their best foot forward on their website to capture those looking for visual inspiration.

Make your product listings visually inspiring

Most destination websites will have product listings, which is ok, but our challenge for you is to try and supercharge them with user generated images and video.

If your destination website uses the Australian Tourism Data Warehouse database to populate operator listings, then why not encourage your operators to load up their best user generated images from their visitors (not stale corporate style images) and share a great video (which you can do now!) to try and increase engagement and conversions on their listings.

SouthAustralia.com have customised the layout of their ATDW product listings to include videos that have been up uploaded by operators, check out Adelaide Zoo's listing.

Integrate + Supercharge the Instagram Feed on your Website

Most newly developed destination websites feature a curated instagram feed on their website, sharing the beautiful and inspiring images from visitors. This is one of the most effective ways to keep the content on your website fresh and relevant in terms of engaging travellers.

But, what if you could link those inspiring images with your product listings?

Well it can be done, and is a great way to guide your websites users to convert, rather than just inspiring them with a pretty picture.

VisitPhoenix.com bolsters a curated Instagram feed to not only share user generated images on their 'Restaurants' homepage, but they also create a seamless user experience by linking those images to the product listings on their website.

CrowdRiff was used on VisitPhoenix.com's website, and are a great place to start with regard to integrating your Instagram feed on your website, and the beauty is that they work specifically to travel and tourism brands.

Curator.io is another social media aggregator tool that some Australian Destination Websites are using, including Corowa Region, and Destination Gold Coast and Gladstone Region use Stackla for their curated instagram feeds.

Avoid Corporate Images

Before Instagram, DMOs would spend thousands on photoshoots to bolster their image library (the last one I project managed was only in 2010!) and it was these staged images that would be used as hero images on destination websites.

In this day and age, travellers know the difference between images that are natural and real, and something that is forced or staged. That's why it's so important to select your hero photography really carefully, and ensure that the experiences you feature on your site are accessible for your ideal customers, not exclusive to just a few customers.

Use Live Content

During the research, pre-travel and in-destination stage of a travellers purchase journey, they are looking for content that will help them to plan their trip, or their day in destination.

So where possible, extend the visual experience on your site by integrating features and content on your site to get your traveller's closer to the action.

For example, you could set up a live camera at a public location (like a beach) that people might like to see any time, day or night so viewers can drop in to see sunrises, sunsets and anything in between. Check out visitsunshinecoast.com's surfcam courtesy of Swellnet >

Also, using hyper-lapse content is a great way for website users to get a feel for the day/night weather and activity at a public location.

I absolutely love this timelapse shared on ABC News' Facebook Page of Kangaroos, Emus, Goats (and a couple other random faces), taking full advantage of a farmers water trough on a 47 degree day. 

3. Travellers are expecting personalised information

With 83% of customers expecting relevant information to be recommended to them based on their personal preferences, personalisation of content is no longer the exception, it's the rule.

With limited holiday time and budgets and so much information available online, when people are planning travel, they have a fear of missing out on having the very best experience, for them.

People planning travel experiences are willingly sharing information (personal and potential travel related) with DMOs to be able to customise the information they get back, in order to make the right decision.

There are numerous ways that DMOs can provide customers the ability to customise their content, whilst maintaining customer privacy and security.

Mother Nature has a Big Impact on Travel

We inherently choose destinations and timings of travel based on the weather - warm summer days perfect for sunbathing and swimming along Western Australia's south coast, or a recent fall of snow ideal for a day of skiing at Mt Buller.

Infact, Mount Buller have numerous live webcams on their site, showing various locations - which is great for people planning to visit, or those who have woken up in the destination.

Similarly, VisitCanberra dedicates a page on their site to share the current weather for the day, and upcoming week's forecast.

User-Directed Pathways

To be sure your website users are able to find the information they may be looking for, you can ask them to identify who they are and what they are looking for to narrow down their search.

Check out Limerick's website... they have a custom form on their home page which allows people to pinpoint who they are and what information they are after. This almost provides an instant shortcut for those looking for specific information, and eliminates maybe 1 or two unnecessary steps in them being able to find the info they are after.

Highlighting Seasonal Content

What if you could share content on your website that was relevant for people based on what season they are planning on travelling?

VisitTelluride's website give their users the option to customise their website based on the season they are planning on travelling. This is not only perfect for personalisation, but a great way to show them what the destination looks like in the different seasons.

Sometimes popups can be a bit distracting (and you do have to be careful about using them, not to annoy users), but Mornington Peninsula's website has a handy little popup in the right hand corner which offers users a direct link to view curated information and inspiration about what visitors can do in summer, which is perfect for those people planning their trip right now (it's summer in Australia now) or who are in destination.

Sharing Content based on User's Location

These days, websites can be developed to dynamically serve content based on a users IP address.

What this means is, if you are visiting a Australian destination website from America, you could assume that this person is in the research phase of their purchase journey, and therefore, they are likely to be visiting soon.

Similarly, if someone is accessing an destination website from within the destination (or nearby location) then we can assume that they visiting now looking for more specific in-destination information.

Regardless of the situation, we can create now different landing pages based on someone's location to help our users navigate our site better, and  hopefully find the most relevant information possible.

Skift shares great insights on how Washington, D.C.’s tourism board, automatically targets its New York City, Philadelphia, Chicago, and Los Angeles markets, by serving customised content for these markets on their Washington.org website, to inspire them to use some summer vacation time on a trip to D.C.

DMOs can also serve content based on location is by creating websites that offer the content in various languages. Apart from Google Translate (which isn't the most reliable way to translate websites), DMOs could invest in full website installations for various markets. Check out Neil Patels comprehensive article on Increasing Conversions with Geo-Targeting >

Tropical North Queensland's new website (launched 2018) has been developed for their english speaking audiences, as well as their major inbound market, Japan.

In the top navigation users can identify what site they'd like to use, and whilst it's a manual option, it absolutely serves a great way to deliver personalised content for their key audiences.

�� Categorise Content by Traveller's Emotions + Feelings

Typically DMOs categorise content by the types of experiences that the destination offers. This approach is a traditional and pragmatic way of delivering destination information to consumers, but it is basically guessing that your website visitors know that they want a 'food' experience, or a 'wine' experience.

If a DMO's role is to inspire people to visit their destination, shouldn't they be playing into their ideal customer's emotions, and ask questions like - what do they want feel whilst on holiday? How can the destination meet their emotional needs?

Travel Oregon is a great example of a destination website that categorises their content based on what their traveller wants to feel whilst they are on holiday. Clicking on the 'Feeling' tiles leads the user to specific stories, or more experience options.

Hyper-Personalisation

Depending on your budget, there are a couple of options to really ramp up your personalisation, but it takes a bit more of a sophisticated solution.

Miamiandbeaches.com have recently updated their website (August 2018) and on the homepage they ask their web users to identify what type of holiday they are after using a sliding scale for certain experiences and feelings, which will then display relevant events, stories, offers and things to do based on those preferences. Website visitors can then create an account on the site to get their personalised itinerary results.

3. Travellers want a unique experience in your destination

Today's traveller wants to experience a destination differently to everyone else. They already know the hotspots, and can go on Google Maps street view to see the sights. So try and make it as easy for the user to find the hidden treasures of your destination.

Destination Gold Coast have their 'Local Loves' section upfront on their home page, sharing insights from the locals. This is the type of information people are after, especially if it can be written by locals.

Victoria's High Country have made a very deliberate decision to have a simple navigation based on user's niche interests. Which effectively delivers a page of relevant content and user pathways for people based on those interests.

Hopefully that article has provided some inspiration...

At the end of the day, there are many options to create a customer centric website, for both big and small budgets.

So when preparing a website brief, ensure you are really clear about your Ideal Customer's needs, and from there, work with your web developer to ensure the user experience on your site allows your customers to find and engage with the content they need to make the ultimate conversion - that is, visiting your beautiful part of the world!

Any other websites we should see?

If you know of, or manage a really customer centric destination website, that has implemented some new thinking and new tech to engage website visitors, then let me know in the comments, as I'm always looking for new case studies to share!

Filed Under: Destination Marketing Strategy, Destination Websites, Destinations, Storytelling + Content Marketing, Visitor Servicing + Visitor Experience

Paige Rowett

Paige is a tourism marketing specialist and co-director of Tourism eSchool. Paige is passionate about working with tourism destinations & operators to create sustainable marketing strategies, specialising in marketing strategy, customer advocacy, customer experience, content marketing, website strategy, search engine optimisation & blogging.

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Home » Learning Hub

[mysanjaylodworld]

'A cappella in the Gorge' is the season ending, annual outdoor concert of the Desert Song Festival. It gives visitors and locals an unforgettable experience as Ormiston Gorge, in the Tjoritja (West MacDonnell) National Park, is ignited with melody, voice and song. Set against this iconic and majestic Central Australian backdrop, ‘A cappella in the Gorge�� is an event not to be missed! The Desert Song Festival is the annual showcase of cultural diversity and artistic brilliance in Central Australia. Over 10 glorious days (September 6- 15) a myriad of concerts, workshops and masterclasses will present choirs, musicians, small vocal ensembles and solo performers, in a celebration of; the singer, the song, the instrument, the land and its people. Ancient landscapes and iconic heritage venues in town, provide the staging throughout the festival. Through music and song, audiences will feel the extraordinary ‘connection to country’ that the custodians of this land have.

https://youtu.be/zrKcHoy0ovM

https://youtu.be/SVgx_4xYsKY

https://youtu.be/kBzSHFjvtnw

https://youtu.be/CqBT7kADIeY

[americantheaterdanceworkshop]

ATDW DANCE CAMPS INCOMING ATDW DANCE CAMPS INCOMING - Come Dance With us! Triple Threat Week - DANCE, ACT, SING and PERFORM! (7/17-7/21) Broadway Showcase - Tap, Musical Theater, and Theater Jazz Dance Classes. (7/31-8/4) Summer Weekly Series - Evenings- Tues/Wed/Thurs until 8/15 . . #ATDW #danceclassesinmineola #ballet #broadway #theaterdance #theater #tap #pointe #musicaltheater #theatredance #musicaltheatre #theaterkids #lyrical #actingclasses #voicelessons #atdwstudiotheater #longislandtheater #highschooltheater #atdwbroadwaymasterclasses #summerintensive #summerdance #summerworkshop #s...

[susanjminter]

Free listings for tourism businesses and events in Victoria

Tourism businesses and event organisers may spend a significant amount of money and time on promotional activities, but did you know there are many high exposure opportunities on the internet where they can be promoted for free?

Events

There is always plenty going on in Victoria.  From community festivals to markets, concert, sports tournaments, shows and international events, there is always something happening, no matter what day of the week or time of the year it is.

Promoting events can be a costly and time consuming exercise, but when it comes to exposure on the internet, Victoria 365 should be your first priority. This website presents a huge collection of events that are happening 365 days a year in Victoria.  All listings are free of charge and there are self-serve facilities so you can instantly register and update your listing as often as you like.  Simply go to the list your event page to get started.

One of the exciting features of Victoria 365 is that your listing is stored in the Australian Tourism Data Warehouse (ATDW).  This national database is used as a source of content by over 100 distributor websites, which means that not only is your event featured on Victoria 365, but it will also appear on other websites which publish event information without you having to do a thing.  It offers a fantastic opportunity for wide exposure on the internet for minimal effort and zero cost.

Victoria 365

Dog friendly restaurants and cafes

Australians love their pets, and dogs are the most common of them all.  It is estimated that there are close to 5 million pet dogs in Australia, with around 40% of households owning a dog.

As Australia becomes more dog-friendly, people are increasingly taking their pooches with them when they leave home, providing company and sharing a common experience.  Whether it is a coffee or meal at a cafe, a trip to the beach, or even a holiday away from home in dog-friendly accommodation, dogs are being welcomed in more and more places.

If you operate a dining establishment in Victoria that has areas where dogs are permitted, you can list your business for free with Dogs On Holidays.  That website is a comprehensive guide to enjoying Victoria with you dog and includes listings of dog-friendly accommodation, restaurants, beaches, parks, activities and events.  While the accommodation listings require a small cost to list, all restaurant and cafe listings are completely free of charge.  It’s a great way to gain good exposure for your dog-friendly business.  Simply fill in your details on the advertising page and your listing will be published promptly.

Dogs On Holidays

Tourist attractions, tours, wineries, markets, restaurants and pubs

Visitors to Victoria are spoilt for choice when it comes to finding interesting things to see, enjoying fascinating experiences and indulging in the amazing food and wine that Victoria is renowned for.

Many businesses which cater for tourists, day-trippers or visitors are able to be listed for free with Travel Victoria.  The Travel Victoria website is a valuable resource and features many thousands of listings including tourist attractions, scenic tours, cruises, wineries, breweries, markets, restaurants, cafes, pubs, farm gates, public sporting facilities and accommodation.  All listings (except for accommodation) are free, and submissions for inclusion can be made on the advertising page.

Travel Victoria

Originally Published here: Free listings for tourism businesses and events in Victoria

[sailorsally]

The scene when Merabi is leaving the wedding and Mari runs after him & they hug & keep sobbing onto each other’s shoulders and saying sorry to each other and in particularly Mari’s line “I’m sorry. I didn’t know” is literally tearing my heart into pieces.  This fucking film. It has been 6 months and I still can’t believe it exists. Dear Levan Akin, thanks for the rep <3

[avatarthedarkworld]

The “Let’s get disguises” scene courtesy of @gaybeardedmen

Watch the session here!

[actuenfrance]

#ActuEnFrance RDC : «Kabila est dans une fuite en avant pour s'accaparer un maximum de ressources» @dw_francais pic.twitter.com/FcrN