#and Black Hat takes advantage of that (bonus if in public)

[orengejoshi]

Secret touch

[seven-oomen]

I’m sorry you’re still feeling exhausted.  I hope work wasn’t too terrible today, and that the weekend lets you rest up a bit (if you get normal weekends.  working in retail I try not to assume.)  Also, this is likely to just be a short(-ish) collection of unconnected musings, but I felt like sharing them anyway, and really you should be used to that from me at this point.  XD  So, first off that tree painting is GORGEOUS.  I mean, I tend to be kinda partial to that whole tree silhouette type aesthetic, so I’m probably slightly biased.  But still.  (And the background shading… <3 )  Also, ngl, the backlit keyboard keeps making me think of that video of Henry Cavill assembling his new computer that’s making the rounds.  That is not meant as a complaint of any sort, mind you, merely an observation.

Speaking of hot scruffy dudes who are actually massive dorks, did you SEE Ian’s most recent Insta pic?!  (the non-cowboy hat one)  Omg, I don’t know why he keeps complaining about how it’s starting to look like TW Season One hair like it’s some sort of bad thing.  (The longer the hair, the better the grip you can get. […uh…wait, what?… ’>.> ])  That pic just screams OUAT sequel to me.  Out here looking all shaggy and windblown and peaceful and content.  Proud Alpha Dad Peter spending quality time with his family/pack.  How very dare he spring this on an unsuspecting public with no warning?  I was not prepared.  (Also, Sinqua and Holland commenting on it just ups the adorable factor that much more.)

Also, was looking at a few sites lately in consideration of ordering a few more masks for work, found this print on one of them and almost laughed myself absolutely stupid.  I don’t know why it was just so funny to me, but I hope it cheers you as much as it did me.  Btw, it’s available on an impressive variety of items, including two types of notebooks, t-shirts, mugs, blankets, pillows, beach towels, shower curtains, rugs, bath mats, several styles of bags, phone cases, and assorted types of wall art (sadly not on a mask, however.  I was deeply disappointed.)  I can see any number of items ending up in the Haleargentski household, bought by assorted non-wolf members for assorted wolf members, because they are a family of assholes.  (I feel like the first gift was a travel mug to Peter from his darling husbands, then a t-shirt [on black ofc] from Peter to Derek, and then it just all snowballed from there.)

Today’s literally-just-appeared-out-of-nowhere-wtf-brain thought is (much like the French maid thing) definitely of the nsfw variety, so consider yourself duly warned if you have a shift today.  Because I mean we talked about Chris and Noah using toys on each other, but why should Peter get left out of the fun?  There are plenty of ways for him to enjoy them, too.  Like, pretty much the initial spontaneous thought was “Peter getting pulled into someone’s lap and being pegged within an inch of his life until he comes screaming down the throat of whichever one is going down on him at the same time."  And I was just like "not sure what this has to do with this video of how to make a ukelele out of colored pencils, but continue."  But like, no really.  Peter being knotted in one of them while the other uses beads or a (vibrating) plug on him?  (Which one is the asshole who momentarily turns the vibration up high enough that they BOTH can feel it?)  Or using those, or some kind of prostate massager, while he’s tied up and watching them with each other?  Bonus points in that situation for anything remote controlled.  See just how good his control really is.  Equal opportunity toy usage is what I’m saying, basically.

Also had a thought inspired by a pregnant friend and her fiance raving about a local pizza place’s monthly special, which is a pickle pizza (no really).  I may or may not have asked her if she had it with ice cream (I totally did, but apparently she’s past that point.)  So I was wondering about any weird or specific cravings the boys have while pregnant.  I remember Chris having a thing about chocolate pudding in the flashbacks.  Was it only a certain type of pudding, or would any kind do?  Were there any others he had?  Did he have the same ones with Ben or different?  What about Noah?  What sort of cravings did he get, if any?  And did they vary between sets of twins?  Did anybody go the aforementioned pickles and ice cream route?  Anybody dipping fries in Nutella?  Onion straws in peanut butter?  Doritos in cottage cheese?  Anybody eat salsa straight out of the jar?  Did anybody get any sudden absolute need for a specific fast food at two in the morning?  Or suddenly want a type of snack food only carried at one truck stop halfway past the next town?  Anybody spend several days eating nothing but veggie trays, including ones they normally can’t stand?  Anybody develop a temporary aversion to certain things, like coffee (feels like it would be a terrible thing for either of them)?  Did Peter cater to their every whim in any and all of these situations?  (I already know that answer.)  Did either one ever get demanding about it, or did they go the more passively-wistful-won’t-stop-mentioning-it route?  Side note; did anyone (not family) ever catch the wrong end of hormones now backed by even more combat and/or magical ability?  (Debbie at the bake sale best step off or she gonna regret a number of her life choices.)

Uh…I think that was the last of the random swirling questions/musings/headcanons for now…  I hope you feel a bit better today, and that the time off (I think you mentioned some time off?) is helpful.  Enjoy your time with your friend (that was this weekend, right?).  If you’ve got ideas for writing stuff, but are having trouble getting them down, would making quick notes/reminders, or voice recordings, for later help?  Like, so you don’t worry about losing them, but aren’t forcing yourself to do something you don’t feel up for at the time?  Either way, congrats on keeping up with the journaling (and the pretty, pretty art), and I hope tracking everything proves helpful.  And remember, other people’s bullshit issues and hang-ups are in no way your fault (no matter what they try to tell you), and you deserve all the good things.  Take care!  *Hugs to both of you!* 

Yeah, honestly I think I hit that point in my life again where my battery is drained and I can’t restart it. Which is how I got my burn out at first and working towards another one. Heh but I also don’t want to give up now and just keep working for a little longer because my contract expires at the end of September and yeah.. 

Stress.

Aww gosh thank you, yeah I really like how that one turned out! It was better than expected.

Btw if you’re into Zombie apocalypse stories (I am) you should definitely check out The girl with all the gifts. It’s so brutal but also interesting, I definitely enjoyed that. (And it was research for my own book)

Lol I love this keyboard and this laptop, really, it was the most expensive thing I ever bought but it’s so worth it. Still runs super smooth after 2 years. I don’t think I’ve seen that video of Henry though. 

And omg yes I did and it’s the best thing. he looks so SOFT omg. I def got  OUAT S2 vibes from that. And OUAT vibes. Also that pic of him with Colton, omg. Those were the best!

THAT PRINT!!!! I nearly snorted coffee out of my nose this morning but managed to swallow it down just in time. My work computer would have suffered caffeine damage otherwise XD.

But yeah, that becomes a running gag for sure!

Because I mean we talked about Chris and Noah using toys on each other, but why should Peter get left out of the fun?  There are plenty of ways for him to enjoy them, too.  Like, pretty much the initial spontaneous thought was “Peter getting pulled into someone’s lap and being pegged within an inch of his life until he comes screaming down the throat of whichever one is going down on him at the same time."

*cheff’s kiss* 

Yes.

Oh the images are so good. Remind me to write them out in detail tomorrow after the zoo trip.

Also parking the pregnancy cravings to answer tomorrow since it’s past midnight and I should catch some sleep before I need to be up again. But I will definitely type that HC out.

Side note; did anyone (not family) ever catch the wrong end of hormones now backed by even more combat and/or magical ability?  (Debbie at the bake sale best step off or she gonna regret a number of her life choices.)

Ohhh Debbie’s toast. Because yes, Noah’s magic is that much stronger when it’s fueled by pregnancy hormones and Chris turns into a very protective hormonal fighting machine. Low center of gravity has advantages when you’re in a squabble with the Karens.

And yeah, I have four days off right now. Which means I don’t have to work until Thursday again. Which is awesome!

But yeah work wasn’t too bad, I had to do one bad news conversation which fucking sucked since there was nothing I could do and nobody I could get a hold off to fix the problem for that customer and it was just a waiting game. I hate those conversations. I honestly do.

Most of it was quiet though and I got to leave an hour earlier due to the quiet day. So that was good. And I watched a movie while being paid (The girl with all the gifts) so that was pretty fun too XD

I actually voice record a lot already. I find it really helps with clearing my mind and I write a lot of stuff down. But I appreciate the tip!

Lots of cuddles from me and Mo and I hope your day went by well. <3

[haxorus-imp]

Alien Affections - Villainous/Reader - Chapter 8

You and Flug drove down the road in silence. You were currently watching the cityscape fly past. Seeing many different things that normally go on within a typical city. You saw plenty of sights throughout the urban landscape. Be it construction, people going to work, shoppers, athletes, and even some dog walkers! You have to admit. You were expecting something different, but it's mostly the people and the advertisements that were different. Both for the same reason. The people looked otherworldly, with similarities to yourself, but more angular and sharper looking appearances. The ads were bold and bright, obviously trying to be eye-catching, but advertised things you have never heard of. I mean, what is a 'Superior juice X-D '? Sounds like a lab experiment that's allowed to be performed on general public. And that one as well! 'Snider's Body Improving Pills! Now with V and X Vitamins!'. What's a freaking V and X vitamin?! You leered at the advertisement as you and Flug drove by it. 'Stupid ads. Always trying to take advantage of the insecure and the gullible.' You thought, slightly calming down from your overly-happy mood from earlier. 'The city looks so...strange. The people and the way everything functions is the same, yet...it feels so far from what my home is like.' You thought. 'Almost...alien. Like me.' You frowned. You suddenly felt a wave of homesickness wash over you. Just like the one from last night, but more aggressive. You began to space out. Ignoring everything that was going by the window. 'I wonder how my parents are doing. Am I considered missing by now? It HAS been three days...do they miss me? How are my neighbors doing? I hope everything is okay. I hope they won't be mad when I return home. . . .IF I return home. This must be how astronauts feel. Except without the glorious view of your home planet just beneath you. When you're farther away from your planet that you can't even see it...the feeling is...unimaginable.' You pondered. Your face must'ave shown your inner forlorn, because you were being called out of your stupor by Flug. "(Name)!" You flinched at the shout, shaking off the lingering thoughts. "Huh?!" You spoke, giving your attention to Flug. "Oh, good! You're still there." Flug sighed, keeping his eyes on the road, but shifting them to you every now and then. "You looked lost in thought for a while there. I've called you twice and you didn't respond. I got pretty worried." Flug explained. "Oh. Yeah, sorry. I'm just thinking of. . . my home." You muttered. Flug hummed in understanding. "Starting to get homesick, I see." He stated. To which you slowly nodded. "Yeah. Thinking of my parents and home. It kinda. . .puts a damper on your mood, you know?" You looked away, staring outside at a man that was walking his dog across the street. Flug stopped the car as you both came to a red light, waiting for it to turn green, he turned to look at you. "I'm sorry for...uh....pulling you into this predicament, (Name). I wish it could'ave been different. That I could'ave made the machine stronger and thought ahead to include bio-particle compatibility. It's...mostly my fault that your here, stuck on this planet with the rest of us." Flug stated sadly. Turning his body forward again. You huffed. "Oh! Come now, Flug. We both know that Black Hat made you build that contraption." You placed a hand on his shoulder. "I mean, Who could'ave predicted that you would'ave encountered a second Earth within that specific asteroid belt? It's like. . . A zillion-in-one chance!" You smiled encouragingly at him. "Besides! If I was never beamed up by your machine, I probably wouldn't be on the adventure I am on now. I also wouldn't have met you! You're a nice guy, Flug. It's not your fault this happened." You reassured. Flug just stared for a bit and looked forward, just in time for the streetlight to turn green, and your trip to continue. You removed your hand, sitting back into your seat, in a far better mood than earlier. Yet, the lingering emotions of homesickness were still present. Yet, not as strong as before. "Hey...uh...(Name)?" Flug asked, keeping his eyes on the road. "Yes?" You replied. "Thanks...for that statement. I, uh, have a bad habit of assuming the worst and taking responsibility for any wrongs that happen." Flug admitted. "It's from...working with Black Hat these past few years." You looked over...and grinned. "Just remember this every time you begin to assume something about yourself or someone, Flug." Flug looked at you with a raised eyebrow. "To assume something or someone makes an ass out of you and me." You laughed at your joke, back to your cheery self. Flug shook his head and sighed. "You really are a strange one, aren't you (Name)?" He exasperated. You just hummed in response. "Oh! Before I forget to ask! I have two questions!" You exclaimed. Looking over towards Flug, you gave you a curious side-glance in return. "First, what's the name of this city? Second, where are we going?" You asked, tilting your head. "Well. We're going to a medium-sized retail store to buy your necessities called 'The Fitting Closet'. It's a place that sells shoes, clothes, and general items. Like soap, cosmetics, and hygiene oriented products." He replied. "As for the name of the city, it's 'Hatsville '. We also live on 'Hat Avenue street ' and the surrounding area we live in is 'Hat island''." He finished. You felt like falling over in the car at the answers you received. Instead, you just settled for a unamused expression. "Ah...of course it is." You noticed a trend with hats, but you thought that was just Black Hats' problem! Now the hat thing was beginning to get ridiculous. Everything is made up of hats!

Hat everything! Hat this! Hat that!

You slumped in your seat.

"I know it's kinda silly (Name), but those are the names." Flug sighed, seeing your obvious disgruntlement. "Yeah, I know. I just hope Black Hat doesn't own this city." "He doesn't." Flug confirmed. "Good." You and Flug fell back into blissful silence after that. Feeling the car ride continue along as you both got further and further into the city. -- You stretched when you stepped out of the car and took in a deep breath. I was so nice to be out and about in the city and out of the manor. As a bonus, also away from your 'boss'. You were also right about the warmth from earlier this morning. It appeared to be heating up, a warming season indeed. You turned away from the road and looked toward the store in question. It was pretty big. Not supermarket big, but large enough to hold plenty of objects that it was dedicated to. In large metallic-looking letters were the words 'The Fitting Closet', along with a cartoon closet and ruler on the sign on the front, just above the entry doors. You heard Flug finish locking the car and double-checking if he had the wallet, which you told him he did for the third time, and straightened his back. He appeared to be a little tenser than he was in the car, but you just surmise that it was because he was out in public. He did look like the skittish and shy type. Well, if the bag covering his face had any influence on his character, that is. "Ready to go inside, (Name)?" He asked while locking the car for the second time. You nodded. "Yeah. I got a shirt and house shoes on. So, they can't say anything." You chuckled. You both walked into the store together. The place was pretty busy. Cashiers were working their butts off at the scanners to service the lines of people wanting to check out. It was probably the weekend. That's when people get paid, right? Or is that different as well? Ah, no matter. You're here to treat yourself. You walked ahead, ignoring some confused glances you received, while Flug followed along like a lost puppy. Probably trying to hide his face from the onlookers. The poor guy. You began to hunt for the section that carries your respective size. Flug following close behind. When you found it, you could already see some clothes that you adored. "He said three outfits, (Name). Remember that!" Flug reminded. "Choose wisely or Black Hat will have our heads!" You nodded half haphazardly. You have a feeling that he's gonna have your head anyway when you return. But, you'll climb that wall when you get to it. "Yeah, Flug. I understand." You replied, looking at a shirt that you liked. It took a while, but you found about three outfits that you liked the most out of the others. Flug was currently sitting outside the waiting room. Dwindling his thumbs to help crush down the growing anxiety he was feeling. "S'up, Flug?" You greeted as you walked outside the fitting rooms. Drawing his attention to you. Instead of your iconic alien-themed pajamas, you were now sporting a dark blue, short-sleeved shirt, that had a flying rocket and a few stars on it and some black elastic-blended jeans. However. Your house shoes, which were a plain black, were sticking out like a sore thumb on your outfit. "You look great, (Name)!" Flug gave a thumbs up. "But, I think it's time we moved to the shoe section." He advised, pointing to your out-of-place shoes. You agreed as you scratched your neck in slight humility. Moving over to the shoe section of the store, you had to use those faux socks that were given out in little cardboard boxes to try on the shoes, due to your lack of socks. You had a few shoes that were a bust, but you did manage to find three pairs. You also got three different colored socks, since that counted as a part of the outfit limit you were being punished with. You had switched out your house shoes in favor of black socks and a pair of a two-strap, black and green athletic shoes. They fit nicely and were comfortable to wear with the heat. By the time of your check out, Flug was slightly exhausted from shopping that long. You couldn't blame him, as you too were tired from all of the trying on and hunting for outfits that you liked. The cashier was currently scanning your personal razor and scented shaving cream, but you could tell that she was slightly put off by your appearance. Most of the people in the lines were too. Glancing over at you every now and then. You might as well just start wearing a bag like Flug at this point. Yet again, your train of thought was wrecked by Flug. "Errm, (Name)? What are these broken off tags for?" Flug asked, holding up the ripped off tags. You smirked. "Well, I can't show you in public." You hinted, feigning indifference. You grinned when Flug came to realization and made a flustered sound. He then muttered quietly for the cashier to scan them. Which made her just nod and scan the tags awkwardly. You hummed. They're just undergarments. What's the big deal? Once you both were finished, you took your bags and exited the building with your spoils. Even now, you could still see the flustered body language that Flug was giving off. You just smirked and waited for the opportunity for the next joke you thought up. Just as Flug and you finished placing your items into the car and got into the vehicle yourselves, you gave him a smirk. "So. We're out of the public eye. Want to see them now~?" You joked and cackled at his distressed gaze. "(Name)! Please!" Flug cried out. You put up your hands in surrender. "Okay, okay! I'll lay off!" You laughed as Flug turned away in a huff and started the car. "Where to next?" You asked. "To pay some bills, then we're off to get groceries." Flug grumbled, while pulling out of the parking lot. -- The sun had begun to set when you both pulled out of the store with a shopping cart full of food. It was a beautiful nuclear sky. Oranges and bright pinks danced around the tall skyscrapers. Causing the buildings to turn bright orange and yellow colors. Sunsets and sunrises were always the best times of the day. It's when the earth would show its true beauty. A daily show that so many people take for granted, sadly. You refocused your attention when Flug pressed the unlock key to the car, causing it to let out a beep. You both began to lift things into the car. Packing them tightly enough, but careful enough to not break anything, so that they wouldn't shift around too much. You took the cart back to the cart holder in the parking lot while Flug got the vehicle ready to go, you got in and buckled your seat belt. You both pulled out of the parking lot in silence. Until Flug spoke up. "It's too late for lunch, so...what would you like to have for dinner?" Flug asked, slightly looking over to you. "Black Hat gave us permission to get something to eat on the way back. But, it can't be too expensive." He affirmed. You placed a hand on your chin. "You can pick the place. Since I've never been outside the manor and I doubt that any fast food joint from my planet would be here. But, I'm fine with anything you get. I'm not a picky eater." You replied, putting your hands down into your lap and looking out the passenger window. "Okay. I guess we're having something from one of my favorite places to eat." Flug said, turning off of the interstate overpass. You just nodded. Staring out the window. You have to admit. The city was pretty at night. With the lights starting to turn on and all. It was like watching a shift in an environment. The neon lights began to turn on and the graveyard shift employees began to head off to work. The stars were peaking through the dimming civil twilight, like barely visible specks on a window. Transparent, but present. Yet again, you could feel homesickness itch at you as you looked at the sky. But, this time, you pushed it down. Hiding it down behind the feeling of awe at the transformation of the city. It took a bit, but you both reached the choice for dinners' destination. You almost laughed out loud at the name of the place. While holding it in, You couldn't help but think about something in your head and knew that Gordon Ramsey would be proud. Pulling into a place that was literally called 'Plane Food '. As it had an image of a plane flying through some clouds with the logo making up the body of the plane. With a cheesy tagline that said 'Where you go, We'll go.' under it. Maybe some things aren't that different at all. Flug just looked over and rolled his eyes at your obnoxious behavior. "Yeah, yeah. The name is a pun, but they have great food for a good price!" He explained. You just nodded in agreement. Yet, you still laughed internally as all of the cooking channel memes suddenly crowding your mind. When you both left, you were actually pretty surprised at the selection they had. Chinese, Cajun, Mexican, Italian, you name it! You settled for your favorite dish, you still couldn't believe they served it, for yourself and Flug had ordered for himself and the others back at the manor. He explained that they ate here annually, as he did most of their orders by memory. Usual dishes. The car smelt wonderful as you both drove back to the manor. Your stomach growled as you sniffed the air. You couldn't wait to make it home and gorge on your meal! The car ride back was quiet. But a welcomed silence this time. Flug just couldn't help but break the silence with laughter when your stomach kept making noises. Causing you to become flustered and keep your gaze focused towards the outside. Ignoring your stomach and Flug both. -- It was dusk when you both made it back to the manor. The pedestrians were off the sidewalks, there were fewer cars on the road, and a calm silence fell over this part of the city. The sounds of the busier half of the city echoing from far away to create a welcome distant background noise. The air was cooler when you stepped out of the automobile. Flug exited as well, walking over to your side of the vehicle while holding the take-out bag in his hands. "We'll need to put the food inside first and then unload the groceries." Flug stated, walking around the house with you, right back to the front door. He then began to search for the keys and groaned as he searched his pockets for them. Quietly muttering to himself about the placement of the keys in question. You just nodded, not fully paying attention to Flug. As you could feel eyes crawling all over you and burning into your skin. You looked at the windows for about the 5th time, not seeing anyone looking through them. Yet, the feeling of being watched was still there. Flug finally found the keys and handed them to you. Knowing fully well that he was occupied with carrying the food, you approached the door to unlock it and open it for him. Only for the door to swing open at your approach and your airways to become compromised from the strangle hold you suddenly found yourself in. Flug let out a cry of surprise when Black Hat opened the door in a rage, reached over, and began to strangle you. He was in a slightly larger form than his 'normal' one. He wasn't in the monstrous form yet, but this appearance was from clear anger or frustration. Flug knew that much at least. "S-sir! What's wrong?!" Flug cried out. Black Hat just shifted his one glowing red eye over to Flug, glaring into his goggles. Causing Flugs' knees to shake violently. "Personal." He snarled. Dragging you inside by your neck, as you emitted choking sounds from the way you were being pulled by your throat. His hand was much bigger than you remembered, not only that, but you could feel claws digging into your skin. As he dragged you along, you could only look back at Flug standing in the entrance to the manor, frightened and confused. It was short trip before you started to recognize the hallway. You shifted your eyes to gather information on your surroundings, only to pause as you were dragged towards a very familiar room. His office. It was at this moment, you knew you fucked up. ----------------------------------------------------------------------------------------------------------- Next> <Previous ~First~

[samuelpboswell]

10 SEO Books for B2B Marketers in 2020

There are plenty of resources online that can break down what search engine optimization (SEO) is, how search engines work, and how to improve your website to rank better in search engine results pages (SERPs). This is the age where you can Google every question that pops into your head and receive an answer in roughly 280 characters, after all. Call this millennial old-fashioned, but some questions are worth buying, borrowing, or downloading a book for and deep-diving into a subject. Nothing beats the ability to physically highlight, write in the margins or flyleaf, and dog ear as one learns. In 2020, over 64% of marketers are actively invested in SEO. With organizations funding SEO improvements in hopes of inbound marketing growth, this year may be the perfect opportunity for B2B marketers to learn more about what they’re investing in and understand the secrets behind the search engines that run our info-driven world.

via GIPHY While every book listed below isn’t specifically on the topic of SEO, each speaks to an important aspect of understanding or practicing search engine optimization. Some books are also more advanced and dive deeper than others, so we’ll mark these as “extra credit.”

How Search Engines & Websites Works

If you’re a B2B marketer with less technical knowledge, taking a step back and learning the basics will make future learning come more easily. Understanding how websites are served up and roughly how search engines crawl, understand, and choose pages for SERPs are at the heart of everything SEO.

1. Introduction to Networking: How the Internet Works by Charles Russell Severance

Charles Russell Severance’s Introduction to Networking: How the Internet Works is written for those without any technical know-how. Mauro Toselli includes illustrations for concepts covered throughout the book, which can be helpful for visual learners. Chapter recaps and quizzes help readers ensure they’re taking away the biggest learnings.

Crawling

2. Web Data Mining: Exploring Hyperlinks, Contents, and Usage Data by Bing Liu (Extra Credit)

Crawling and machine learning are central concepts within how search engines work. The process of crawling allows for search engines to discover which pages and posts exist online and consume what is on those pages, helping search engines determine what to rank. Machine learning, a hot and trending tech concept, has become pivotal as our search engines grow more sophisticated in relating and tying concepts and entities together (think “People also ask” suggestions). Liu’s work covers these topics and more.

SEO Basics

3. WordPress Search Engine Optimization by Michael David

Full Disclosure: This book was my introduction to SEO, so of course I think it’s a great resource on how to get started. Some specifics like screen-shots or URLs are outdated now, but the SEO concepts and tactics laid out stand true. WordPress Search Engine Optimization not only demystifies search engines and core SEO tasks like keyword research, it provides practical, hands-on advice on how to improve your search visibility without black-hat techniques, create content for crawlers and people alike, how to start building back-links, and conversion rate optimization (CRO) basics. WordPress is the web’s most popular content management system (CMS), so we hope that including this book among our top 10 is practical for the majority of our readership.

4. Ecommerce SEO: An Advanced Guide to On-Page Search Engine Optimization for Ecommerce by Traian Neacsu (Extra Credit)

While e-commerce websites are traditionally for B2C spaces, there are B2B companies using them. E-commerce sites beget unique SEO questions and issues that non-ecommerce sites don’t typically run into, if ever. Neacsu’s Ecommerce SEO plunges into these unique e-commerce SEO issues and offers actionable tactics to implement on your site.

Written Content

There is no search engine optimization without content. Heck, there’s no marketing without content! Bad SEO analysts will use keyword stuffing — adding keywords with the intent of manipulating search results — and write content without considering that someone other than a bot might read it. Good SEOs and writers create content that builds online authority, links, and most importantly, audience trust with their words. The following recommendations can help elevate messaging and copy for humans — the readers who matter most.

5. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley

Ann Handley is no stranger to rocking the marketing world with her words. In Everyone Writes, she empowers all writers with advice on how to write better, basic grammar rules, how to tell a story, what tools to use, as well as creating credible content. Bonus: TopRank Marketing’s Lee Odden had the opportunity to chat with Ann last year. Check out their conversation centered around content:

6. Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy by Maria Veloso

Websites are a tool to market products and services. Without memorable copy that tells a story or presents value, the tool isn’t utilized to its greatest potential. Veloso’s Web Copy That Sells shares how to distill messaging, test copy, and use psychological tactics to encourage sales.

Link Building

In 2020, the lines between public relations, third-party editorials, sponsorships, and link building are blurred. Although the next book is labeled extra credit because of how comprehensive it is, I highly recommend taking the time to learn how all these marketing and PR efforts affect domain authority and spam scores through link juice.

7. The Ultimate Guide to Link Building by Eric Ward & Garrett French (Extra Credit)

As stated in The Ultimate Guide to Link Building, “[l]ink building is both an art and science.” Ward and French have proven to be experts in both in this very comprehensive guide. Eric Ward, commonly referred to as “Link Moses,” writes about how link building is more than link juice, delving into the science. Garrett French, a founder of a link building agency, continues to carry the link building torch in this second edition. This book can help SEOs think beyond simply gaming an algorithm by primarily using link building to promote a website.

Technical SEO

8. Technical SEO: A Guide to Understanding Advanced Technical SEO by Lee Parsons (Extra Credit)

Technical SEO is crucial to edging out other online competitors. This book covers optimization techniques for web development, server configuration, and how to analyze the impact these techniques have made on your website.

Google Analytics

9. The Ridiculously Simple Guide to Google Analytics: The Absolute Beginners Guide to Google Analytics by Scott La Counte

Google Analytics can be overwhelming for beginners. La Counte writes to help readers understand what metrics mean, which key performance indicators (KPIs) mean the most to your efforts, and how to analyze them in Google Analytics.

Integrating SEO with the Rest of Your Digital Marketing

10. Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing by Lee Odden

The most effective and useful SEO effort raises all boats. In Lee Odden’s Optimize, the importance of integrating search, content marketing, and social media efforts are brought back to the simple goal of providing the best service to customers and potential customers. His book breaks down how to create a content marketing plan for your audiences, how to find which tactics will best serve your company, and how to implement them.

Apply Your New B2B SEO Knowledge

After reading these books, you’ll never again wonder about the validity of that spammy email that’s trying to sell your organization SEO services. You’ll better understand the technical intricacies of your company’s website. You’ll develop an SEO strategy that will best serve your audience and their needs. Need extra help ramping up your SEO strategy? Learn about TopRank Marketing’s SEO services today.

The post 10 SEO Books for B2B Marketers in 2020 appeared first on Online Marketing Blog - TopRank®.

from The SEO Advantages http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/kZlRzLIgipQ/

[cameronwjones]

20 Can't Miss Cybersecurity Events for 2019

Artificial Intelligence (AI) is a hot button topic and has been for some time. One of the larger sectors of AI is cybersecurity. Discover some of the top can't miss events in 2019 for AI and cybersecurity.

Many credit Alan Turing for starting the conversation on artificial intelligence. However, due to technological and financial limitations, Turing was relegated to only discussing the topic. That would change a few years later in 1956 when The Logic Theorist became the first program to replicate human problem-solving.

Today, AI has a place in nearly every profession. From the Pentagon to the board room to marketing events, AI is found in just about every modern work setting. Event software relies on AI just as the defense sector does. An event app may use AI to analyze guests' social media profiles for tailored recommendations or oversee event security. Meanwhile, the government may use it for aiding people in combat.

Another area that uses AI is cybersecurity. With such diverse needs in AI and cybersecurity, many can't-miss technology events have been around and growing for some time, with a few in operation for over two decades. We've compiled a list of the 20 can't miss events you should consider in 2019.

20 Can't-Miss Cybersecurity Events for 2019

1. Gartner Security & Risk Management Summit 2019

Source: Gartner

Date & Location: June 17 - 20 in National Harbor, Maryland

Description: Discover the latest concerning new threats and emerging technologies including AI, machine learning, analysis, and blockchain.

Why You Should Attend: Gartner's events are some of the most talked about events each year. At the Security & Risk Management Summit, attendees are given the latest news on the rapidly evolving landscape to combat a cyber threat, as well as other popular IT trends including the Internet of Things (IoT) and AI. This year's summit expects to bring in over 3,500 attendees as well as over 200 exhibitors. Guests can also interact with more than 60 Gartner analysts while learning from the 120+ research-driven sessions during the event.

Not ready to visit the event registration website page? The event has a 'Why Attend?' page that even shows you how to convince your boss.

2. AI & Big Data Expo Europe

Source: AI & Big Data Expo

Date & Location: June 19 - 20 in Amsterdam, Netherlands

Description: Four co-located events showcasing the latest in technology and strategy.

Why You Should Attend: The AI & Big Data Conference is a must attend for those seeking the latest in data analytics for AI, Enterprise AI, IoT, big data business solutions and much more. This summer's event is slated to host a diverse number of speakers, totaling more than 300. They include Data Scientists, Chief Analytics Officers (CAO) and Principle Product Managers. Across the four events, 10,000 attendees are expected to take in the 21 different conference tracks featuring over 350 exhibitors. AI & Big Data’s event brand can also be found in Santa Clara and London this year.

3. Big Data Toronto

Source: Big Data Toronto

Date & Location: June 12 - 13 in Toronto, Canada

Description: Discover how to future-proof business strategies while developing an unbeatable competitive advantage.

Why You Should Attend: The two-day conference and expo features insights concerning the strategic and technical aspects of big data and AI. Just some of the topics expected to be discussed include data visualization, the convergence of AI and IoT, as well as cybersecurity and privacy regulations. The event expects 5,000 attendees for this year's series, which features four conference tracks and 150 speakers on three different expo stages, including over 90 exhibitors for ample learning and networking.

4. The AI Summit San Francisco

Source: The AI Summit

Date & Location: September 25 - 26 in San Francisco, California

Description: Learn about the solutions that propel modern business productivity.

Why You Should Attend: The AI Summit bills itself as the world's first and largest conference and expo geared toward the practical implications of AI for enterprise ventures. Now in its fourth year, the program aims to provide wisdom from top C-suite leaders, including speakers from IBM, NASA, and Facebook just to name a few. This year's iteration expects to host over 4,000 delegates, 200 speakers and 10,000 networking meetings. The event is also held in New York City.

5. The RSA Conference

Source: RSA

Date & Location: March 4 - 8 in San Francisco, California

Description: Stand up to the cyber threats that attempt to steal your business's valuable information.

Why You Should Attend: Last year's RSA event discussed hot button issues like ditching the firewall and a need for going back to security basics. 2019's U.S. version of the event should feature more of the same with scores of tutorials, training, and learning labs in addition to keynote speakers from leaders at Oracle, KPMG, and several more. Can't make the American stop of the conference? RSA will also host additional stops in Europe and Asia in 2019.

6. InfoSec World Conference & Expo

Source: MIS|TI Training Institute

Date & Location: April 1 - 3 in Lake Buena Vista, Florida

Description: Catch up on the latest in cybersecurity innovations with the world’s most iconic theme park as the backdrop.

Why You Should Attend: Not many information security conferences get to boast as much focused content, targeted workshops, and access to Disney Parks. While the focus is certainly on cybersecurity and its evolution over the last 25 years, it's more than understandable that you'd get excited over some theme park fun after taking in keynotes from top minds at the Mayo Clinic, Duke University, and Ample Organics among others.

7. SC Media RiskSec

Source: SC Media

Date & Location: May 8 in Philadelphia, Pennsylvania

Description: Considered by many a must-attend event for chief information security officers and other protection professionals to discover new approaches in this field.

Why You Should Attend: SC Media RiskSec not only includes diverse speakers from Foot Locker to Resorts Casino to the U.S. House of Representatives, it also provides career benefits. During the day's festivities, attendees can earn up to nine CPE credits which help maintain certification. Not a bad bonus on top of the excellent networking opportunities.

8. Strata Data Conference

Source: Strata Data Conference

Date & Location: September 23 - 26 in New York, New York

Description: Dive deep into the business of data by connecting with thousands of the top minds in business and tech.

Why You Should Attend: Strata brings together the typical cybersecurity topics while also emphasizing law, ethics, and culture. The event aims to bring together a variety of perspectives in a bid to encourage true innovation in the space. Held at the Javits Center in New York, the series will feature two days of dedicated training and tutorials, and two other days focused on keynotes and sessions. The series is also held in London and San Francisco.

9. Cyber Risk Forum

Source: Corporate Board Member

Date & Location: March 4 in San Francisco, California

Description: Learn and implement the smartest, savviest strategies for every public company board member.

Why You Should Attend: Partnering with the RSA Conference, the Cyber Risk Forum will prepare guests for the profound and complex intersection of business and tech. This includes discussing emerging regulations, changes in privacy expectations, and ensuring trust in a customer-centric business world. The event is billed as being tailor-made for public company directors and promises to prepare guests to be better leaders.

10. CanSecWest Vancouver

Source: AllStream

Date & Location: March 20 - 22 in Vancouver, Canada

Description: Learn and implement the smartest, savviest strategies for every public company board member.

Why You Should Attend: For 19 years, CanSecWest has been a source in highlighting the evolution of the cybersecurity landscape. Guests can sign up for two or four courses inside the event's dojo. This is in addition to a list of speakers that has yet to be released for this year. Topics on deck this year include app sec, Canadian cyber innovation, social engineering at scale, and much more.

11. Hack in the Box Security Conference

Source: Hack in the Box

Date & Location: May 6 - 10 in Amsterdam, Netherlands

Description: Discover the top strategies in the quickly progressing world of cybersecurity.

Why You Should Attend: HITB is an annual event held in both Amsterdam and Kuala Lumpur, Malaysia. Each event features two days of training and multi-track conferences. These sessions include discussions on "cutting-edge hardcore technical talks." Past keynotes have been given by senior leaders at Microsoft and EADS Innovation Works.

12. International Cryptographic Module Conference

Source: ICMC

Date & Location: May 14 - 17 in Vancouver, Canada

Description: Connect and learn from cryptography leaders as they dive into the post-quantum crypto work in Asia.

Why You Should Attend: ICMC bills itself as the leading forum for the global commercial crypto community. With its seventh event opening this spring, ICMC aims to examine crypto's growing influence in Asian nations. Another topic being discussed includes the contributions coming from Australia and Southeast Asia. Over 500 industry leaders from over 25 companies are expected to be in attendance to address the needs in this growing market.

13. Black Hat USA

Source: Black Hat Events

Date & Location: August 3 - 8 in Las Vegas, Nevada

Description: Four days of technical training followed by two days of main room conferences focused on information security.

Why You Should Attend: Black Hat USA has been one of the most insightful events for over two decades. Now in its 22nd year, the event emanates from Mandalay Bay in Las Vegas and provides training on topics like app security, crypto, and risk just to name a few. The final two days of the series delve into the cutting-edge research and information regarding security risks and trends. In addition to a U.S. installment, Black Hat events will also be held in Europe and Asia.

14. Cybersecurity X

Source: Cybersecurity Event Series USA

Date & Location: September 25 - 26 in Chicago, Illinois

Description: A two-day affair dedicated to providing the latest in tech and knowledge in cybersecurity.

Why You Should Attend: Cybersecurity X promises to provide guests with invaluable insights into the world of cybersecurity. The event wants to provide attendees with their own personal seminar agenda which allows them to gain CPE credits along the way. Topics up for discussion during the event include defending your network and getting good insights from the (almost) bad guys.

15. Women in Cybersecurity Conference

Source: Women in Cybersecurity

Date & Location: March 28 - 30 in Pittsburgh, Pennsylvania

Description: A signature event for recruiting, retaining, and advancing women in the field.

Why You Should Attend: WiCyS is a non-profit which brings together over 1,000 conference participants and more than 500 students from a range of fields. They include experts in academia, research, and government. Students must qualify for a scholarship to attend. The program also offers grants for faculty members. With a need for advancing women in the field, this is one of the cybersecurity conferences all companies should highly consider.

16. Security & Counter Terror Expo

Source: SCTX

Date & Location: March 5 - 6 in London, England

Description: The UK's most comprehensive national security event and showcase.

Why You Should Attend: SCTX focuses on protecting a nation using cybersecurity and other methods. The expo brings together professionals from governments, national operators, and local authorities to discuss the latest products, technologies, and strategies at the UK's most comprehensive security event. Last year's event brought together over 10,000 attendees from 71 nations to learn from 304 exhibiting companies about cyber and other threats.

17. Dreamforce

Source: Salesforce

Date & Location: September 25 - 28 in San Francisco, California

Description: The world's largest nonprofit tech conference to drive impact for organizations.

Why You Should Attend: Presented by Salesforce, Dreamforce brings together 170,000 peers across 2,700 sessions to discuss best practices for organizations. Additionally, the four-day event focuses on giving back, networking, and shaping careers. These outcomes are achieved through expert panels, case studies, and keynotes.

18. Intelligent Systems Conference (IntelliSys)

Source: Science and Information Conference

Date & Location: September 5 - 6 in London, England

Description: A conference focused on how intelligent systems and AI apply to the real world.

Why You Should Attend: IntelliSys aims to provide guests with a forum which brings together a variety of researchers and practitioners to investigate how AI interacts with our world. The conference offers four tracks to explore the topic: AI, machine vision, robotics, and ambient intelligence. This year's keynote speaker is Keith Clark, Emeritus Professor at Imperial College.

19. Global Security Exchange (GSX)

Source: GSX

Date & Location: September 8 - 12 in Chicago, Illinois

Description: An event aimed at delivering a more expansive, collaborative experience for industry professionals.

Why You Should Attend: GSX brings together over 20,000 guests to network and learn from one another. To help spur on discussions and ideas, GSX will host more than 350 sessions on a range of topics. These sessions will be led by ASIS International, InfraGard, CSS, and ISSA subject matter experts. Last year’s sessions included talks on leveraging cyber programs and balancing public access among others.

20. DEF CON Hacking Conference

Source: DEF CON Hacking Conference

Date & Location: August 8 - 11 in Las Vegas, Nevada

Description: This is the conference for all things hacking.

Why You Should Attend: DEF CON 27 should continue to live up to its storied legacy in 2019. The four-day conference brings professionals and enthusiasts together to discuss a myriad of topics that apply to the industry. In addition to talks, DEF CON includes ample time for networking during challenges and presentations, or during the numerous parties and concerts going on.

Which Cybersecurity Events Will You Attend in 2019?

2019 appears to be another booming year for AI and cybersecurity. As AI continues to evolve in its bid to thwart cyber attacks, its events are sure to continue expanding and enhancing their offerings. So, which ones will you be attending?

Each of the cyber security conferences above will definitely provide you with valuable insights and access to further your career or business. Have you been to any of these events before? We'd love to hear about your experiences!

Looking for more tech conferences? Check out:

Women in Tech Events Directory

Tech Events Directory

Event Industry Conferences Directory

from Cameron Jones Updates https://blog.bizzabo.com/cyber-security-events

[theconservativebrief]

Everyone knows that there is, each holiday season, a gift that says, “I know nothing about you, but I love you, I mean, you get it.” For a very long time, this present was an iTunes gift card; Apple is the richest company in the world, and I am pretty sure this is exclusively thanks to the fortune it amassed from iTunes gift cards purchased for nephews and hairdressers in the first decade of the millennium. Prior to iTunes gift cards, the gift was maybe a sweater.

Now, I’m sorry to say, the comparable gift is a smart speaker. We keep purchasing them for each other, buying into the fantasy that Siri or Alexa or Google can make someone’s life easier by scheduling their appointments and managing their time and telling them how to put on makeup or make a butternut squash lasagna. Though, at the moment, reports say that people mostly just use them to listen to music, check the weather, and ask “fun questions.”

As nondescript gifts, smart speakers make a lot of sense: Both Amazon and Google have options that are around $50, there is at least some novelty factor that pokes at adults’ memories of receiving toys, and they are far less rude to give than a Fitbit. Plus, for Amazon and Google in particular, with 64.5 percent and 19.6 percent shares in the category, respectively, the point isn’t really to make money off selling hardware. The point is to beat the others at integrating their services into the lives of the population.

In other words: You’re not gifting an Amazon Echo; you’re gifting a relationship with Alexa. Amazon can later sell that relationship to brands that hope Alexa users will order their products with their voice. You’re not gifting a Google Home; you’re gifting a closer entwining with Google Search and all the strange personalized add-ons to Calendar and Maps.

This expansion of the voice assistant ecosystem is crucial to almost every major tech company, far more so than getting sticker price for devices that look like high-end air fresheners, and if you don’t believe me, please peruse the ridiculously marked-down Black Friday and Cyber Monday deals they are all offering this year.

Amazon

According to predictions from the Consumer Technology Association, shoppers are set to spend $96.1 billion on tech presents this year, up 3.4 percent from 2017. In the US, 66 percent of adults will buy some sort of gadget as a gift, and the CTA expects that 22 million of these gifts will be smart speakers. Overall, 12 percent of shoppers plan to buy some kind of voice assistant-enabled smart speaker, and 6 percent plan to buy a speaker that also has a screen — like Amazon’s recently updated Echo Show or Google’s just-released Home Hub.

Smart speakers were wildly popular last holiday season as well, with Google claiming it sold more than one Google Home “every second” between October 19 and January 1 (6.5 million seconds). As noted in a report on the category by Recode’s Rani Molla earlier this month, somewhere between a quarter and a third of Americans already own a smart speaker with a voice assistant, making it one of the most rapidly adopted new technologies in human history.

This year, the CTA says, 36 percent of American shoppers will purchase some kind of smart home device — including smart speakers, but also including all the other things that smart speakers can be set up to control (your lights, oven, refrigerator, security cameras, thermostat, and so on), now that you’ve had a year to get used to talking to Alexa or Google in your bedroom or kitchen at all.

Amazon, no surprise, does well in general during the holiday shopping season, and better every year. In the fourth quarter of 2017, it brought in $60.5 billion, up 38 percent from the same quarter the year before. The company won’t provide hardware sales numbers, but it claims the Fire TV Stick and Echo Dot were the best-selling products of 2017, and that it sold “tens of millions” of Echo devices. In a rare disclosure last year, it also claimed to have sold 1 million smart home devices on Prime Day, which is 36 hours long and therefore significantly shorter than Black Friday, which is now a full week long.

An estimated 36 percent of American shoppers will purchase some kind of smart home device this year

Now, hoping to outdo itself in volume, Amazon is offering the third generation of its Echo Dot smart speaker for $24, less than half of the retail price announced just two months ago; a $20 discount on the kids’ version of the Echo Dot, and a $110 discount if you buy three at once; $40 off the Echo Plus, announced two months ago; $40 off the Echo Spot, $100 off two Echo Spots; $50 off the Echo Show, announced two months ago, $120 off two Echo Shows; and so on, forever.

Google, for its part, also does not release hardware sales, but it claims that the Google Assistant is on half a billion devices worldwide, mostly thanks to Android phones. Following its holiday season in 2017, the market analysis firm Canalys estimated that it sold 3.2 million Home and Home Mini devices in the first quarter of 2018 — beating Amazon, which sold an estimated 2.5 million in the same time period.

Canalys’s Ben Stanton told Forbes at the time, “[Google’s] biggest advantage is in the channel. Operators and retailers tend to prioritize Google’s speakers over those from Amazon, as Amazon is in the tricky position of being a direct competitor.” Google’s voice assistant is also reportedly smarter than Alexa or Siri, answering questions correctly more of the time. It has the added benefit of arriving on the market several years after Siri, and avoiding several of Apple’s extremely unnecessary public blunders in the voice space. It’s also avoided some of the trickier privacy questions that have ailed Alexa recently — like, for example, whether the always-on speaker is subject to subpoena.

It’s clear that Google wants you to buy its devices: This year, the company is offering a $50 discount on its $149 Google Home Hub speaker and display combo, which was not even released until late October. Google is also giving away a free Google Home Hub with any purchase of a Pixel 3 phone on Cyber Monday and offering $24 off the Google Home Mini; $50 off the Google Home Max; and $50 off the Google Home Hub at Walmart, Target, and Best Buy. At Walmart, it’s also pairing these markdowns with free chunks of Vudu credit, a “bonus” I look forward to you attempting to explain to your family members.

Even though Google and Amazon are far out ahead of the other major gadget makers, that doesn’t mean they’re the only ones throwing their hats in the ring this year: The Apple HomePod is very expensive ($349) except at Best Buy, where it is being offered at a $100 discount. Facebook is currently offering a $50 discount on the $199 Portal, a smart display that launched last month with an always-connected microphone and camera and which you should probably under no circumstances put in your house.

(Chavie Lieber wrote for Vox when the Portal was announced: “[In September], Facebook admitted a security breach had compromised the accounts of 50 million users — one of the largest security breaches ever. Are you interested in gossiping about your sister to your mom under this company’s watch?”)

Of course, take advantage of these deals if you so choose. (I did not link directly to any products, so you will have to find them on your own time.) Just remember, as you do, that much like the $60 smart microwave Amazon unveiled at its never-ending new-Alexa-equipped hardware announcement event this fall, anything you buy is a little bit of a Trojan horse. You are giving your loved ones an entry point into the whole wide world of being listened to and looked at by one of the largest tech companies in the world. I am not trying to scare you; I am just trying to help everyone around you get more interesting presents.

Original Source -> Smart speakers are everywhere this holiday season, but they’re really a gift for big tech companies

via The Conservative Brief

[sublimedeal]

Semantic Web Optimization Training – The Future of SEO + Membership

What Is The Semantic Web Optimization Training Course?

In October and November of 2013, the Them Zoom Semantic web team presented two introductory Semantic Web presentations to a sold out webinar audience. This webinar was in response to the release of Google Hummingbird algorithm. These changes are only the first of a large number of Google algorithms and semantic web integration plans. You can still access these past semantic webinar events as a Network Empire Member right here.

Here are a few points that had our students clamoring for a Semantic Web Optimization training course:

The End of Traditional SEO Is In Sight

Is the end of traditional SEO for real this time – and is it in sight?

Yup. Google’s integration of the semantic web is the end of SEO as we know it. Google’s end game scenario is a 100% personalized search engine results page based on your unique and individual interests. Personalized search results will eventually takeover. But most SEO companies today are all about first page Google Rankings. If the ever-increasing semantic standards give everyone a UNIQUE and Personalized first page Google results – where does that leave SEO experts and their clients? Get trained on how to “seamlessly” handle these changes while other SEO’s struggle to keep up.

Get trained on how to implement this information long before any of this change becomes a concern.

Become A Semantic Web Optimization Expert . . . Before It’s Fashionable!

It is extremely difficult to “Fake-Out” or game the Semantic Web. There are ZERO gimmicks, codes, markups, plugins or “Black Hat” tools you can use to “Exploit and Abuse” these new semantic standards. In fact, if you attempt to do so, you will be seen as a Bright Beacon of Spam to be de-indexed automatically. Consider the HummZilla Semantic Filter the perfect “self-regulating” spam detection system that lowers Google’s cost of combatting spammers.

Get trained on how to implement this information long before any of this change becomes a concern.

Who Is Kevin Polley? Kevin Polley, whose passion for the Semantic Web and vision for the future was so strong that he has sat quietly by waiting for the rest of the world to finally catch up. He has been busy creating semantic child themes of some of the more popular WordPress themes on the market which are being incorporated into our new CBBN strategies. He is the lead instructor for our Semantic Web Course.

Included In Your Training

I. The Semantic Web Optimization Course Overview Learn the key semantic web players, organizations and institutions that you need to know about. Find out how they connect and work together. There are literally thousands of organizations that are jumping on the semantic web bandwagon but you will learn which one matter and which ones to watch.

Get the official chart of organizations for your own reference. It can also be used to “wow” your own clients and students. How does Schema.org fit into the big picture. The Personal “What To Do” Checklist

Precise steps you can take to authenticate your identity in the semantic web (including Google profiles) Precise steps you can take to authenticate your business in the semantic web (including Google plus business pages and Google Places) Precise steps you can take to authenticate your brand in the semantic web (using schema.org markup) Precise steps you can take to authenticate your products in the semantic web (the official ecommerce ontology) Open Data Sources – Get the Evolving Master List of Semantic Technologies and How To Use Them

Learn the difference between open data and closed data. Avoid getting sued by learning which data sets to legally use and not use.

II. Blog Plugins and Website Tools for the Semantic Web WP Plugins With Ratings and Best Practices

All In One Schema.org Rich Snippets APT Rich Snippets – Get rich snippets for your site on Google Author hReview Author Product Review Beeline Breadcrumb NavXT Dhiti Dive Enhanced Linking Plugin Enhanced Publication, Feed forward recommendation network LH RDF Local spotlight NextGEN Facebook Open Graph+ Open Graph RDFa Breadcrumb RDFaCE Schema creator by raven SEO Ultimate Vixy YouTube Embed and Download WordLift WordPress Topic Maps (WP2TM) WP Calais Archive Tagger WP Customer Reviews wp-hover wp-linked-data YQL Auto Tagger Zitgist Browser Linker Here is how we rate the plugins, tools and software we teach you in the Semantic Optimization Course:

a. Is the plugin or tool still actively being developed? (The semantic web is changing and growing) b. Is the plugin or tool easy to install? c. How is the support for the plugin or tool? d. Does it crash the blog or cause any conflicts with other plugins or programs? e. Do the primary search engines (especially Google) recognize the semantic markup the plugin provides? f. Is the semantic markup and/or method helpful for your search engine presence? g. Is the semantic markup useful to visitors and effect the visitor experience in a positive way? h. Is the software fun and easy to use? f. What we ignore: WordPress Directory Ratings (There are few people qualified to rate a semantic web plugin and many negative votes given to wordpress plugins occurr during the early developmental phase)

Video Training on Semantic Plugins

How to install (step-by-step) How to avoid problems and issues How to verify plugins are properly working with optimal results

III. The Semantic Web and E-Commerce Marking Up Your Products (step-by-step) Finding Out If Your Products Are Already Entities

Getting Your Products Listed in the Semantic Web

Dealing with GTINs What are GTINs? Registering your business with the international authority. The cost of getting bar codes and how to get them. The international product database: Does it really exist? Things to watch: Duplicate data in e-commerce sites. How to fix or handle this error. What is necessary? We are working with leading authorities within the semantic web and open data communities about the best ways to markup your e-commerce and business data.

IV. General Business and the Semantic Web How to Properly Use “Semantic Mark-Up” Your Online Business, Location and Business Details

Semantic markup for business hours Semantic markup for business locations Semantic markup for product locations Semantic markup for product prices Installing a Semantic Search Engine on All of Your Primary Sites

Why should you install a semantic search engine? What are the advantages of installing a semantic search engine? Step-by-step installation of a semantic search engine. The Following Search Features Are Included in Your Search Engine:

Geolocation Spell-checking Phonetic Search Supports Over 17 Languages Automatic Language Recognition The Following Parsers Are Included In Your Search Engine To Give Visitors the Ability to Search Through the Following Document Formats:

HTML / XHTML MS Office documents (Word, Excel, Powerpoint) OpenOffice documents Adobe PDF (with OCR) RTF, Plaintext Audio files metadata (wav, mp3, AIFF, Ogg) Torrent files OCR over images Expanded Search Capabilities for Your Search Engine:

REST API (XML and JSON) SOAP Web Service Monitoring module Index replication Scheduler for management of periodic tasks WordPress plugin and Drupal module

V. Maintain Your Sites Authority While Getting Rid of Spam and “Thin Content” Preparing to Usher In A New World Currency?

The Semantic Web and the banking industry. How should you rethink your business to be ready for the future? How to Submit Your Site to the Semantic Web

Proper microdata markups:

Proper linking structures Proper links without href (annotation *Submitting your site to the semantic web *Maximizing RDF markup Proper Semantic datasets for applications Proper rdf/xml/sparql with structure How to “semantify” the existing wiki via plugin Properly submitting to dbpedia via wikipedia entry Properly verifying by humans for accuracy How to get an entity absorbed by the semantic web as fact Properly using 3 references for a term Using a barcode from the government for a product Fly on the Wall Conversations and Private Opinions

Learn about what we talk about privately on our irregular weekly meetings, webinars and private meetings.

Where to Find Datasets

A valuable resource with this course will be a list of locations where you can find “fact databases” that you can use. You can mix, remix and add value to this data in various ways discussed in the training. It is quite possible, even probable, that you will glean entirely new business models from this part of the course.

Online Marketers Sales Charts and Graphs

Several of our SEO agencies have already closed $20,000 plus clients with graphics and information provided on the pre-launch Semantic Revolution webinars. Inside this course, you will get the entire kit.

Bonus Webinar’s Galore

Major webinars and emergency update webinars.

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