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What is Digital Marketing? A Comprehensive Guide For Beginner 2024

Digital marketing, also known as online marketing, involves promoting and selling products or services using digital channels.

Think of it as the modern version of marketing, where instead of billboards and television ads, you use websites, social networks, search engines, and other online tools to reach your target audience.

Marketers can use any marketing that uses electronic devices to convey promotional messages and measure their impact throughout the customer journey.

In practice, digital marketing typically refers to online marketing campaigns that appear on a computer, phone, tablet, or another device.

It can take many forms, including online videos, display ads, search engine marketing, paid social ads, and social media posts.

Digital marketing is often compared to “traditional marketing,” such as magazine ads, billboards, and direct mail. Interestingly, television is often grouped with traditional marketing.

Did you know that more than three-quarters of Americans connect to the Internet daily? Not only that, but 43% go online more than once a day and 26% are online “almost constantly.” These figures are even higher among mobile Internet users.

89% of Americans connect to the Internet at least daily and 31% do so almost constantly.

As a marketer, it is important to take advantage of the digital world with an online advertising presence, building a brand and providing a great customer experience that also attracts more leads and more, with a digital strategy.

A digital marketing strategy allows you to leverage different digital channels, such as social media, pay-per-click, search engine optimization, and email marketing, to connect with existing customers and individuals interested in your products or services.

As a result, you can build a brand, provide a great customer experience, attract potential customers, and more. Basically, if a marketing campaign involves digital communication, it is digital marketing.

Inbound Marketing VS Digital Marketing

Digital marketing and inbound marketing are easily confused, and for good reason.

Digital marketing uses many of the same tools as inbound marketing: email and online content, to name a few.

Both exist to capture the attention of potential customers throughout the buyer’s journey and convert them into customers.

However, the two approaches take different views on the relationship between tool and goal.

Digital marketing considers how individual tools or digital channels can convert leads.

A brand’s digital marketing strategy can use multiple platforms or focus all its efforts on a single platform.

For example, a company may primarily create content for social media platforms and email marketing campaigns, ignoring other avenues of digital marketing.

On the other hand, inbound marketing is a holistic concept.

First, consider the objective, then analyze the available tools to determine which ones will effectively reach your target customers, and then at what stage of the sales funnel it should occur.

As an example, let’s say you want to increase website traffic to generate more leads and leads. You can focus on search engine optimization when developing your content marketing strategy, which will result in more optimized content, including blogs, landing pages, and more.

The most important thing to remember about digital marketing and inbound marketing is that, as a marketer, you don’t have to choose between the two.

In fact, they work better together. Inbound marketing provides structure and purpose for effective digital marketing to digital marketing efforts, ensuring that each digital marketing channel works toward a goal.

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Why is Digital Marketing Important?

Any type of marketing can help your business thrive. However, digital marketing has become increasingly important because of how accessible digital channels are.

In fact, in March 2022 alone there were 5 billion internet users worldwide.

From social media to text messaging, there are many ways you can use digital marketing tactics to communicate with your target audience.

Additionally, digital marketing has minimal upfront costs, making it a cost-effective marketing technique for small businesses.

Digital marketing isn’t just a trend; it’s the lifeblood of modern businesses. Here’s why it holds such immense importance:

1. Reach a Global Audience: Compared to traditional marketing, digital marketing transcends geographical boundaries, allowing you to connect with potential customers worldwide. This opens up vast opportunities for growth and expansion.

2. Target Your Ideal Customers: Unlike scattershot traditional methods, digital marketing empowers you to laser-focus your efforts on specific demographics, interests, and behaviors. This ensures your message resonates with the right people, maximizing your return on investment (ROI).

3. Build Brand Awareness and Loyalty: Through engaging content, social media interaction, and targeted campaigns, digital marketing fosters brand awareness and loyalty. You can cultivate relationships with your audience, building trust and establishing yourself as an industry authority.

4. Measure and Analyze Performance: Unlike traditional marketing’s guesswork, digital marketing provides concrete data on campaign performance. Track website traffic, engagement metrics, conversion rates, and more to refine your strategies for continuous improvement.

5. Cost-Effectiveness: Compared to expensive traditional methods, digital marketing offers a broader range of budget-friendly options. You can tailor your strategy to fit your resources, making it accessible for businesses of all sizes.

6. Adaptability and Flexibility: The digital landscape is constantly evolving, but digital marketing allows you to adapt quickly. You can experiment with new trends, test different approaches, and pivot your strategies based on real-time data to stay ahead of the curve.

7. Personalization and Customer Engagement: Digital marketing enables personalized communication with your audience. Tailored messages, interactive content, and real-time interactions foster deeper engagement, leading to higher conversion rates and customer satisfaction.

8. Competitive Advantage: In today’s digital world, having a strong online presence is essential. By embracing digital marketing, you stay competitive, attract new customers, and retain existing ones, giving you an edge over offline-focused competitors.

Remember: Indeed, digital marketing isn’t a magic bullet or a once-and-done solution. It’s a dynamic journey requiring unwavering commitment and continuous refinement. However, the rewards are substantial. Through consistent improvement, analysis of results, and adaptation to evolving trends, you can unlock its full potential and transform your business goals into reality.

B2B VS B2C Digital Marketing

While both B2B (business-to-business) and B2C (business-to-consumer) digital marketing aim to attract and convert customers, the approaches differ significantly due to the distinct nature of their target audiences. Here’s a breakdown of the key differences:

Target Audience:

B2B: Focuses on businesses or organizations, targeting decision-makers within those entities. It’s a rational, logical audience driven by ROI and long-term benefits.

B2C: Targets individual consumers, appealing to their emotions, desires, and immediate needs.

Decision-Making Process:

B2B: Involves multiple stakeholders with research, approvals, and budget considerations. The process can be lengthy and complex.

B2C: Decisions are often individual-based and quicker, driven by personal preferences and immediate needs.

Marketing Channels:

B2B: Often utilizes professional networks like LinkedIn, industry publications, webinars, and email marketing. Content tends to be informative, data-driven, and focused on ROI.

B2C: Leverages a wider range of channels like social media (Facebook, Instagram), influencer marketing, emotional storytelling, and user-generated content.

Content Strategy:

B2B: Focuses on educational content, case studies, white papers, and thought leadership pieces that showcase expertise and address industry challenges.

B2C: Creates engaging, emotionally-driven content like videos, infographics, user testimonials, and social media posts that resonate with individual desires.

Metrics and Measurement:

B2B: Tracks metrics like lead generation, website traffic, and qualified leads, often with a longer sales cycle in mind.

B2C: Focuses on immediate conversions, sales figures, and customer lifetime value.

Remember:

Tailoring is key: Understand your specific B2B or B2C audience and their unique needs to develop an effective marketing strategy.

Combine channels: Integrate different channels for a holistic approach, reaching your target audience at various stages of their buying journey.

Data is your friend: Track key metrics and analyze results to continuously optimize your campaigns for maximum impact.

Digital marketing strategies work for both B2B (business-to-business) and B2C (business-to-consumer) companies, but best practices differ significantly between the two.

Below is a more detailed analysis of how digital marketing is used in B2B and B2C marketing strategies.

B2B clients tend to have longer decision-making processes and thus longer sales funnels. Relationship-building strategies work better for these clients, whereas B2C customers tend to respond better to short-term offers and messages.

B2B transactions are usually based on logic and evidence, which is what skilled B2B digital marketers present. B2C content is more likely to be emotionally based, focusing on making the customer feel good about a purchase.

B2B decisions tend to need more than 1 person’s input. The marketing materials that best drive these decisions tend to be shareable and downloadable. B2C customers, on the other hand, favor one-on-one connections with a brand.

Of course, there are exceptions to every rule. A B2C company offering an expensive product, such as a car or computer, might offer more informative and serious content.

Therefore, your digital marketing strategy should always be geared towards your own customer base, whether you are B2B or B2C.

Take a look at your current audience to create knowledgeable and targeted online marketing campaigns.

This ensures that your marketing efforts are effective and you can capture the attention of potential customers.

Types of Digital Marketing

Digital marketing is the broad term for any marketing efforts that use digital channels to reach and connect with customers.

This can include various activities, from creating and sharing content online to running ads on social media and search engines.

There are as many specializations within digital marketing as there are ways of interacting using digital media.

Here are a few key examples of types of digital marketing tactics.

Search Engine Optimization

Search engine optimization, or SEO, is technically a marketing tool rather than a form of marketing in itself.

The Balance defines it as “the art and science of making web pages attractive to search engines.”

The “art and science” part of SEO is the most important. SEO is a science because it requires you to research and weigh different contributing factors to achieve the highest possible ranking on a search engine results page (SERP).

Today, the most important things to consider when optimizing a web page for search engines include:

Quality of content

Level of user engagement

Mobile-friendliness

Number and quality of inbound links

In addition to the above, you need to optimize technical SEO, that is, all the back-end components of your site.

This includes URL structure, loading times, and broken links. Improving your technical SEO can help search engines better navigate and crawl your site.

Strategic use of these factors makes search engine optimization a science, but the unpredictability it involves makes it an art.

Ultimately, the goal is to rank on the first page of a search engine results page.

This ensures that those searching for a specific query related to your brand can easily find your products or services.

Although there are many search engines, digital marketers often focus on Google because it is a global leader in the search engine market.

In SEO, there is no quantifiable rubric or consistent rule for high search engine rankings.

Google and other search engines change their algorithms almost constantly, so it’s impossible to make exact predictions.

What you can do is monitor your page performance closely and adjust your strategy accordingly.

Content Marketing

Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media.

This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it’s time to buy what you sell.

But this is different from traditional advertising. Instead of attracting prospects with potential value from a product or service, it offers value for free in the form of written materials, such as:

Blog posts

E-books

Newsletters

Video or audio transcripts

Whitepapers

Infographics

Content marketing is important, and there are plenty of statistics to prove it:

85% of consumers expect companies to produce entertaining and helpful content experiences

63% of companies that have at least 5,000 employees produce content daily

93% of marketers believe that their company values content as an important asset

As effective as content marketing is, it can be tricky. Content marketing writers need to be able to rank high in search engine results while engaging the people who will read the material, share it, and further interact with the brand.

When content is relevant, it can build strong relationships throughout the pipeline.

To create effective, highly relevant, and engaging content, it is important to identify your audience.

Who are you ultimately trying to reach with your content marketing efforts? Once you have a better understanding of your audience, you can determine the type of content you create.

You can use many content formats in your content marketing, including videos, blog posts, printable worksheets, and more.

No matter what content you create, it’s a good idea to follow content marketing best practices.

This means creating content that is grammatically correct, error-free, easy to understand, relevant, and interesting. Your content should also direct readers to the next stage of the pipeline, whether that’s a free consultation with a sales representative or a sign-up page.

Social Media Marketing

Social media marketing is all about driving traffic and increasing brand awareness by engaging people in online discussions.

You can use social media marketing to showcase your brand, products, services, culture, and much more.

As billions of people spend their time interacting on social media platforms, it may be worth focusing on social media marketing.

The most popular digital platforms for social media marketing are Facebook, Twitter, and Instagram, followed closely by LinkedIn and YouTube.

Ultimately, the social media platforms you use for your business depend on your goals and your audience.

For example, if you want to find new prospects for your FinTech startup, targeting your audience on LinkedIn is a good idea since professionals in the sector are active on the platform.

On the other hand, running social media ads on Instagram can be better for your brand if you run a B2C focused on younger consumers.

Because social media marketing involves active audience participation, it has become a popular way to attract attention.

It’s the most popular content medium among B2C digital marketers (96%), and it’s also gaining ground in the B2B sphere.

According to the Content Marketing Institute, 61% of B2B content marketers increased their use of social media this year.

Social media marketing offers built-in engagement metrics, which are extremely useful in helping you understand how well you are reaching your audience.

You decide what types of interactions matter most to you, whether it’s the number of shares, comments, or total clicks to your website.

Direct purchasing may not even be a goal of your social media marketing strategy.

Many brands use social media marketing to start a dialogue with audiences rather than encouraging them to spend money immediately.

This is especially common among brands that target older audiences or offer products and services that aren’t suitable for impulse purchases.

It all depends on your business’s social media marketing goals.

To create an effective social media marketing strategy, it is essential to follow best practices. Here are some of the most important social media marketing best practices:

Craft high-quality and engaging content

Reply to comments and questions in a professional manner

Create a social media posting schedule

Post at the right time

Hire social media managers to support your marketing efforts

Know your audience and which social media channels they’re most active on

Pay-Per-Click Marketing

Pay-per-click, or PPC, is a form of digital marketing in which you pay a fee every time someone clicks on your digital ads.

So instead of paying a fixed amount to constantly serve targeted ads across online marketing channels, you only pay for the ads that individuals interact with.

How and when people see your ad is a little more complicated.

One of the most common types of PPC is search engine advertising, and since Google is the most popular search engine, many businesses use Google Ads for this purpose.

When a slot is available on a search engine results page, also known as the SERP, the engine fills that slot with what is essentially an instant auction.

An algorithm prioritizes each available ad based on a number of factors, including:

Ad Quality

Keyword relevance

Landing page quality

Bid Amount

PPC ads are then placed at the top of search engine results pages based on the above factors whenever someone searches for a specific query.

Every PPC campaign has one or more target actions that viewers are expected to take after clicking on an ad.

These actions are called conversions and can be transactional or non-transactional.

Making a purchase is a conversion, just like signing up for a newsletter or making a call to your home office.

Whatever you choose as your target conversions, you can track them through your chosen digital marketing channels to see how your campaign is performing.

Affiliate Marketing

Affiliate marketing is a digital marketing tactic that allows someone to make money by promoting another person’s business.

You can be either the developer or the company working with the developer, but the process is the same in both cases.

It operates on a revenue-sharing model. If you are an affiliate, you receive a commission every time someone buys the item you are promoting.

If you are the merchant, you pay the affiliate for each sale they help you make.

Some affiliate marketers choose to review a single company’s products, perhaps on a blog or other third-party site. Others have relationships with multiple merchants.

Whether you want to become an affiliate or find one, the first step is to make a connection with the other party.

You can use digital channels designed to connect affiliates with retailers, or you can start or join a program for a single retailer.

If you are a retailer and choose to work directly with affiliates, there are many things you can do to make your program attractive to potential promoters.

You will need to provide these affiliates with the tools they need to succeed. This includes incentives for great results as well as marketing tools and pre-made materials.

Influencer Marketing

Like affiliate marketing, influencer marketing relies on working with an influencer (a person with a large following, such as a celebrity, industry expert, or content creator) in exchange for exposure.

In many cases, these influencers will endorse your products or services to their followers across multiple social networks.

Influencer marketing works well for B2B and B2C businesses that want to reach new audiences.

However, it is important to partner with reputable influencers since they essentially represent your brand. A bad influencer can damage consumer trust in your business.

Marketing Automation

Marketing automation uses software to power digital marketing campaigns, improving advertising effectiveness and relevance.

As a result, you can focus on creating the strategy behind your digital marketing efforts instead of tedious and time-consuming processes.

While marketing automation may seem like a luxury tool your business can live without, it can significantly improve engagement between you and your audience.

According to the statistics:

91% of US consumers find personalization either “very” or “somewhat” appealing

82% of consumers would like the brands they engage with to understand them better

78% of companies believe in the value of real-time personalization, yet 60% struggle with it

Marketing automation allows businesses to meet personalization expectations. It allows brands to:

Collect and analyze consumer information

Design targeted marketing campaigns

Send and post digital marketing messages at the right times to the right audiences

Many marketing automation tools use prospects’ engagement (or lack of engagement) with a particular message to determine when and how to contact them next.

This level of real-time personalization means you can effectively create an individualized marketing strategy for each customer without additional time investment.

Email Marketing

The concept of email marketing is simple: you send a promotional message and hope your prospect clicks on it.

However, the execution is much more complex. First, you need to make sure your emails are searchable.

This means having a membership list that does the following:

Individualizes the content, both in the body and in the subject line

States clearly what kind of emails the subscriber will get

An email signature that offers a clear unsubscribe option

Integrates both transactional and promotional emails

You want your prospects to see your campaign as a valued service, not just a promotional tool.

Email marketing is a proven and effective technique on its own: 89% of professionals surveyed named it their most effective lead generator.

It can be even better if you integrate other digital marketing techniques such as marketing automation, which allows you to segment and schedule your emails so that they meet your customers’ needs more effectively.

If you are considering email marketing, here are some tips that can help you create great email marketing campaigns:

Segment your audience to send relevant campaigns to the right people

Ensure emails look good on mobile devices

Create a campaign schedule

Run A/B tests

Mobile Marketing

Mobile marketing is a digital marketing strategy that allows you to interact with your target audience on their mobile devices, such as smartphones and tablets.

This can be done through SMS and MMS messages, social media notifications, mobile app alerts, etc.

It is crucial to ensure that all content is optimized for mobile devices. According to the Pew Research Center, 85% of Americans own a smartphone.

So your marketing efforts can go a long way when creating content for desktop and mobile screens.

Snapchat Marketing

All You Know about Snapchat marketing is the process of using Snapchat to promote your brand or business.

Snapchat is a social media platform that is popular with young people, so it can be a great way to reach this demographic. Snapchat marketing can be used to achieve a variety of goals, such as:

Increasing brand awareness

Driving website traffic

Generating leads

Boosting sales

Why use Snapchat marketing?

There are several reasons why you might want to consider using Snapchat marketing:

Reach a young audience: Snapchat is especially popular with Gen Z and Millennials. If your target audience falls into one of these demographics, Snapchat could be a great way to reach them.

Create engaging content: Snapchat’s features, like filters, lenses, and stickers, can be used to create fun and engaging content that will resonate with young people.

Drive results: Snapchat marketing can be used to achieve a variety of marketing goals, such as increasing brand awareness, driving website traffic, and generating leads.

How to get started with Snapchat marketing

If you’re interested in getting started with Snapchat marketing, here are a few steps you can take:

Create a Snapchat account: If you don’t already have one, you’ll need to create a Snapchat account for your business.

Optimize your profile: Make sure your profile is complete and includes all of the relevant information about your business, such as your website URL and contact information.

Create engaging content: Use Snapchat’s features to create fun and engaging content that will resonate with your target audience.

Run ads: You can also run ads on Snapchat to reach a wider audience.

Track your results: It’s important to track your results so you can see what’s working and what’s not.

Here are some additional tips for Snapchat marketing:

Use geofilters: Geofilters are location-based filters that can be used to promote your business to people in a specific location.

Run contests and giveaways: Contests and giveaways are a great way to generate excitement and engagement around your brand.

Collaborate with influencers: Partnering with influencers can help you reach a wider audience and build trust with potential customers.

Use Snapchat insights: Snapchat insights can provide you with valuable data about your audience and how they are interacting with your content.

Spotify Marketing

All You Know about Spotify’s marketing strategy is widely admired for its effectiveness and innovation. Here are some key aspects:

Target audience: While appealing to a broad spectrum, Spotify focuses heavily on younger demographics like Gen Z and Millennials.

Key strategies:

Freemium model: Offering a free ad-supported tier alongside premium subscriptions attracts users and converts some to paying customers.

Personalization: Spotify excels at using user data to create personalized recommendations, playlists, and experiences, fostering deeper engagement.

Data-driven approach: They leverage user data to inform platform features, marketing campaigns, and content partnerships.

Social media presence: They actively engage on platforms like Twitter, Instagram, and TikTok, creating shareable content and interacting with users.

Collaborations and partnerships: Spotify partners with artists, brands, and influencers for exclusive content, events, and experiences.

Content marketing: They create engaging editorial content like podcasts, interviews, and playlists to attract and retain users.

Emotional storytelling: They use emotional storytelling in their ads and marketing materials to connect with users on a deeper level.

Focus on user experience: Spotify prioritizes a seamless and enjoyable user experience, which fosters loyalty and word-of-mouth marketing.

Examples of successful campaigns:

Wrapped: The personalized year-end listening summary has become a cultural phenomenon, generating immense user engagement and social sharing.

Blend: This feature allows users to create a shared playlist with friends, fostering social connection and platform usage.

EQUAL: This initiative promotes gender equality in the music industry, aligning with its target audience’s values and attracting positive attention.

Recent trends:

Focus on podcasts: Spotify is investing heavily in podcasts, acquiring studios and exclusive content deals, to diversify its offerings and attract new users.

Livestreaming: They are exploring live audio experiences, partnering with artists for concerts and events, further engaging their audience.

Social commerce: Integrating e-commerce features within the platform, allowing users to purchase merchandise directly from artists.

TikTok Marketing

All You Know about TikTok marketing is the process of using TikTok to promote your brand or business. TikTok is a social media platform that is popular with young people, so it can be a great way to reach this demographic.

The TikTok marketing can be used to achieve a variety of goals, such as:

Increasing brand awareness

Driving website traffic

Generating leads

Boosting sales

Why use TikTok marketing?

There are several reasons why you might want to consider using TikTok marketing:

Reach a young audience: TikTok is especially popular with Gen Z and Millennials. If your target audience falls into one of these demographics, TikTok could be a great way to reach them.

Create engaging content: TikTok’s features, like filters, lenses, and stickers, can be used to create fun and engaging content that will resonate with young people.

Drive results: TikTok marketing can be used to achieve a variety of marketing goals, such as increasing brand awareness, driving website traffic, and generating leads.

How to get started with TikTok marketing

If you’re interested in getting started with TikTok marketing, here are a few steps you can take:

Create a TikTok account: If you don’t already have one, you’ll need to create a TikTok account for your business.

Optimize your profile: Make sure your profile is complete and includes all of the relevant information about your business, such as your website URL and contact information.

Create engaging content: Use TikTok’s features to create fun and engaging content that will resonate with your target audience.

Run ads: You can also run ads on TikTok to reach a wider audience.

Track your results: It’s important to track your results so you can see what’s working and what’s not.

Here are some additional tips for TikTok marketing:

Use geofilters: Geofilters are location-based filters that can be used to promote your business to people in a specific location.

Run contests and giveaways: Contests and giveaways are a great way to generate excitement and engagement around your brand.

Collaborate with influencers: Partnering with influencers can help you reach a wider audience and build trust with potential customers.

Use TikTok insights: TikTok insights can provide you with valuable data about your audience and how they are interacting with your content.

By following these tips, you can create a successful TikTok marketing campaign that will help you reach your target audience and achieve your marketing goals.

Here are some examples of brands that are using TikTok marketing successfully:

Taco Bell: Taco Bell has used TikTok to create fun and engaging content that resonates with its target audience. For example, the brand has created TikTok filters, lenses, and stories that feature its popular menu items.

Red Bull: Red Bull has used TikTok to sponsor events and create content that is relevant to its target audience of young adults. For example, the brand has sponsored extreme sports events and created TikTok stories that feature athletes performing stunts.

Kylie Cosmetics: Kylie Jenner’s makeup line, Kylie Cosmetics, has used TikTok to promote its products and connect with its customers. For example, the brand has used TikTok filters and lenses to allow customers to try on its products virtually.

The best type of digital marketing for your business will depend on a number of factors, such as your target audience, your budget, and your overall marketing goals.

It is often a good idea to use a combination of different digital marketing tactics to reach your target audience and achieve your goals.

The Benefits of Digital Marketing

Digital marketing has largely become important because it reaches such a wide audience.

However, it also offers a number of other benefits that can boost your marketing efforts. These are just some of the benefits of digital marketing.

Wide Geographical Coverage

When you post an ad online, people can see it from anywhere (provided you haven’t geo-restricted your ad).

This makes it easier to expand your business’s market reach and connect with a wider audience across different digital channels.

Cost Efficiency

Digital marketing not only reaches a wider audience than traditional marketing but is also less expensive.

Overhead costs for newspaper ads, TV spots, and other traditional marketing opportunities can be high.

They also give you less control over whether your target audiences will see these posts in the first place.

With digital marketing, you can create a single piece of content that attracts visitors to your blog as long as it is active.

You can create an email marketing campaign that sends messages to targeted customer lists on a schedule, and it’s easy to change that schedule or the content as needed.

When you add it all up, digital marketing gives you a lot more flexibility and customer contact for your ad spend.

Quantifiable Results

To know if your marketing strategy is working, you need to know how many customers it attracts and how much revenue it ultimately generates. But how can you achieve this with a non-digital marketing strategy?

There is still the traditional option of asking each customer: “How did you find us?” »

Unfortunately, this doesn’t work in all sectors. Many businesses don’t have the ability to have one-on-one conversations with their customers, and surveys don’t always yield comprehensive results.

With digital marketing, tracking results is simple. Digital marketing software and platforms automatically track the number of desired conversions you’re getting, whether that’s email open rates, visits to your homepage, or direct purchases.

Easier Personalization

Digital marketing allows you to collect customer data in a way that offline marketing cannot. Data collected digitally tends to be much more precise and specific.

Imagine that you offer financial services and you want to send special offers to Internet users who have viewed your products.

You know that you will get better results if you target the offer to the person’s interests, so you decide to prepare 2 campaigns.

One is for young families who have considered your life insurance products and the other is for millennial entrepreneurs who have considered your retirement plans.

With digital marketing, all this information is already at your fingertips.

More Connection With Customers

Digital marketing allows you to communicate with your customers in real-time. More importantly, it allows them to communicate with you.

Think about your social media strategy. It’s great when your target audience sees your latest post, but it’s even better when they comment or share it.

This means more buzz around your product or service, as well as increased visibility every time someone joins the conversation.

Interactivity also benefits your customers. Their level of engagement increases as they become active participants in your brand story.

This sense of belonging can create a strong sense of brand loyalty.

Easy and Convenient Conversions

Undeniably, digital marketing unlocks a universe of customer data compared to traditional methods. What’s more, this data is often highly precise and granular, allowing for laser-focused campaigns that tap into individual interests.

Consider your example of offering financial services. Imagine the immense power of knowing what products website visitors have viewed. Therefore, you can craft hyper-targeted campaigns precisely like you mentioned:

One campaign, geared towards young families who have explored life insurance, could seamlessly highlight the benefits of securing their loved ones’ futures.

Another campaign, aimed at millennial entrepreneurs considering retirement plans, could effectively emphasize the importance of early planning for a comfortable future.

With digital marketing, this level of granularity is readily available, empowering you to deliver highly relevant messages that convert at a significantly higher rate.

However, always remember to be mindful and respectful of data privacy regulations. Obtain explicit consent before using customer data for marketing purposes.

How to Create a Digital Marketing Strategy?

For many small businesses and beginner digital marketers, getting started with digital marketing can be difficult.

However, you can create an effective digital marketing strategy to increase brand awareness, engagement, and sales using the following steps as a starting point.

Creating a successful digital marketing strategy requires careful planning and execution. Here’s a step-by-step guide to get you started:

1. Define your goals and target audience:

Goals: What do you want to achieve with your digital marketing efforts? Increase brand awareness, generate leads, boost sales, or improve customer engagement? Set clear, SMART goals (specific, measurable, achievable, relevant, and time-bound) to track your progress.

Target Audience: Who are you trying to reach? Develop detailed buyer personas that represent your ideal customers, including their demographics, interests, needs, and pain points. This helps tailor your message and communication channels effectively.

2. Analyze your current landscape:

Evaluate existing digital presence: Audit your website, social media channels, email marketing, and any other existing digital assets. Identify strengths, weaknesses, and areas for improvement.

Research competitors: Analyze your competitors’ digital marketing strategies to understand their tactics, strengths, and weaknesses. Learn from their successes and identify opportunities to differentiate yourself.

3. Choose your digital channels:

Owned media: These are channels you control, like your website, social media profiles, and email list. Focus on creating high-quality content that resonates with your target audience.

Paid media: Invest in advertising platforms like Google Ads, social media ads, or display advertising to reach a wider audience or target specific demographics.

Earned media: Generate organic reach through public relations, influencer marketing, and content marketing that encourages others to share your message.

4. Develop a content strategy:

Content types: Create a mix of informative, engaging, and valuable content formats like blog posts, videos, infographics, social media updates, and email newsletters.

Content calendar: Plan your content, ensuring consistent publishing and addressing your audience’s needs throughout the buyer’s journey.

5. Track and analyze results:

Monitor key metrics: Use analytics tools to track website traffic, engagement metrics, lead generation, and conversions.

Identify what’s working and what’s not: Regularly analyze your data to understand what content resonates with your audience and make adjustments to your strategy as needed.

Additional Tips:

Stay up-to-date: The digital marketing landscape is constantly evolving. Stay informed about new trends and adapt your strategy accordingly.

Be transparent and authentic: Build trust with your audience by being transparent about your brand and values.

Be consistent: Building a successful online presence takes time and effort. Implement your strategy consistently and keep providing valuable content to your audience.

Importance of Digital Marketing

In today’s digital age, having a strong online presence is crucial for any business, regardless of size or industry. This is where digital marketing comes in. It refers to any Importance of Digital Marketing activity that uses electronic devices or the internet to promote products, services, or brands.

The importance of Digital Marketing holds immense importance in today’s world, and its value keeps growing with the increasing dependence on the internet. Here’s why it’s crucial for businesses:

Reach and Visibility:

Global Audience: Reach a vast audience across the world, surpassing geographical limitations.

Targeted Approach: Pinpoint your ideal customers based on demographics, interests, and online behavior.

Increased Brand Awareness: Build brand recognition and establish your presence in the digital space.

While traditional marketing has served businesses well for decades, the digital landscape has now become the dominant force, demanding a shift in strategy. In this environment, digital marketing emerges as not just an option, but a necessity for businesses of all sizes. Let’s delve into the reasons why:

Reaching New Heights: Expanding Your Audience

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Beyond Awareness: Building Deep Connections

Two-Way Street to Engagement: Digital marketing isn’t a one-way monologue. It’s a two-way conversation where you can directly interact with your audience, building trust and fostering loyalty. Respond to comments, answer questions, and participate in discussions to create a genuine connection with your customers.

Pulse of Your Audience: Valuable insights into customer preferences and behaviors are readily available through real-time feedback on your campaigns. This data-driven approach allows you to constantly adapt and improve your strategies, ensuring they remain relevant and resonate with your target audience.

Community: The Power of Belonging: Foster a thriving community around your brand by creating engaging online spaces. This sense of belonging encourages brand advocacy and word-of-mouth marketing, propelling your brand further into the digital stratosphere.

Numbers Tell the Story: Measuring Success

Data-Driven Decisions: Gone are the days of guesswork. Digital marketing provides comprehensive data on every aspect of your campaigns, allowing you to track performance with precision. Understand what’s working, and what needs improvement, and optimize your strategies for maximum impact.

ROI in the Spotlight: Clearly demonstrate the value of your marketing efforts to stakeholders by showcasing the quantifiable results achieved. Increased website traffic, improved conversion rates, and boosted brand awareness paint a clear picture of digital marketing’s effectiveness.

Investment that Scales: Unlike traditional marketing with potentially high upfront costs, digital marketing offers flexibility and scalability. Start small with targeted campaigns and gradually scale your efforts as your business grows, ensuring budget-conscious optimization.

More Than Meets the Eye: Additional Advantages

Personalization Power: Deliver tailored messages and experiences to individual customers, creating a sense of connection and relevance that resonates deeply.

Mobile-First Mindset: Reach customers where they spend most of their time – on their smartphones. Optimize your website and marketing efforts for mobile experiences to stay ahead of the curve.

Competitive Edge in the Digital Arena: The digital landscape is your new battleground. Embrace the power of digital marketing to stay ahead of competitors and conquer your market share.

In conclusion, digital marketing is more than just a marketing strategy; it’s a bridge to success. By leveraging its multifaceted power, you can connect with your target audience, build meaningful relationships, and ultimately achieve your business goals. Are you ready to embark on your digital marketing journey?

#Industry:10 reasons you need a digital marketing strategy in 2024 #15 Types of Digital Marketing #5 Simple Ways to Do Digital Marketing #Advantages and disadvantages of digital marketing #Affiliate Marketing #B2B VS B2C Digital Marketing #Best Digital Marketing Courses #Best Online Digital Marketing Courses #Content Marketing #Cost Efficiency #Digital Marketing #Digital Marketing In 2024: The Ultimate Guide #Digital Marketing In 5 Minutes #Digital Marketing Institute: Digital Marketing Certification Online #Digital Marketing: What It Is & How To Do It #Digital Marketing: What It Is and How to Get Started #Email Marketing #How to Create a Digital Marketing Strategy #Importance of Digital Marketing #Inbound Marketing VS Digital Marketing #Influencer Marketing #Marketing Automation #Marketing Channels #Mobile Marketing #Pay-Per-Click Marketing #Quantifiable Results #Search Engine Optimization #Snapchat Marketing #Spotify Marketing #Strategies & Best Practices

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old-powwow-days · 4 months

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With the summer heat rolling in I really wanted to take a moment and highlight a program I am a big fan of, A.N.E.

"Adopt-A-Native-Elder (A.N.E.) serves to help reduce extreme poverty and hardship facing traditional Elders living on the Navajo Reservation. A.N.E. is a trusted humanitarian organization focused on delivering food, medical supplies, firewood and other forms of Elder support. Respecting the tradition and dignity of Navajo Elders, we create relationships and honor and serve the Elders. The Program is organized in the Native American Spirit of the Giveaway Circle. The Giveaway Circle has a tradition of giving the best that we have. That may be a gift of time, talents or skills, or actual gifts of food and donations. When asked what the boxes of food meant to her, Ruth Benally explained that they were like "miracles from the sky." The miracle is the letters and gifts that arrive from people that they don't know and may never meet. For over 30 years, Adopt-A-Native-Elder has used an integrated approach to go beyond charity to assist indigent Elders on the Navajo Reservation in Utah and Arizona."

A.N.E also puts on an annual rug show & sale, you can read about last years here. Apart from their annual events they also host an online shop where you can buy jewelry, woven baskets, and elder made rugs. All proceeds go towards providing support for our elders be it food, medical assistance, firewood, weaving supplies and so much more.

Not in the market for beautifully made Indigenous crafts? Well they also accept general donations, buy specific items for elders in need, food certificate sponsors, rug show sponsors, and of course adopting an elder.

Adopt a Native Elder Website, Instagram, Facebook, & Twitter

#Diné #Navajo #Adopt A Native Elder #not affiliated in any way but I support regularly and worry the most for the winters/summers

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stellardigital · 2 years

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We hope that through this article, you have understood the importance of an SSL certificate. Since Google itself has taken it as a ranking factor than it doesn’t leave a much of choice. As a site owner, you should have it on your website.

But if there are still any further queries, discuss them with the Stellar Digital, the best digital marketing company in Gurgaon and Delhi NCR. You can get in touch with us by shooting us at [email protected]

#WHAT IS AN SSL CERTIFICATE?#BEST DIGITAL MARKETING COMPANY IN INDIA #BEST DIGITAL MARKETING COMPANY IN DELHI NCR #BEST DIGITAL MARKETING SERVICES #BEST DIGITAL MARKETING COMPANY IN GURGAON

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agoraphobic-artist · 4 months

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Kuro Shit <3

Night Garden Perfume - White Tea Scent

First of all, the packaging is stunning!

Looking super classy with the silver foil on the black and the marketing team have gone for the Victorian silhouettes again here; much like the tumbler glasses and the Funtom tea tin.

After undoing the black ribbon on the outside you are greeted by one of the two Black Label designs certificate cards; This one being the stacked teacup design. Also, included is the story printed onto vellum.

Unfortunately, I cannot read Japanese and have to rely on Google but this was what I received back from the translation:

When my partner tried to translate it on their phone however, it came up with the line "A flower soaked in the mist, a teacup with my mother floating in it." ...

...So please take this with a grain of salt.

Before I discuss further findings that might cause a stir. Here is the locket itself, displayed on a pale blue fabric lining with a matching bow to the outside of the presentation box.

It is smaller than I expected, but beautiful to look at, it bares the Phantomhive family crest the same as Sebastian's pocket watch.

The above is a print of one of Yana's arts that doubles as a scented sample card for the perfume. I bought it to find out what the scent would smell like, because it didn't look like anyone would be able to ship the real thing. Tbh, it smells a lot more floral on the card. More like roses.

After having advertisement merchandise for the item for so long, I had started to give up hope on ever owning the actual locket. As most couriers refuse to ship perfume overseas to the UK, I was really lucky to find that there was a loophole in getting this sent to us, as it is technically a solid scent block so doesn't class a a flammable liquid.

And here comes the controversy:

This is a plastic folder, again promoting the perfume.

Unfortunately, the camera didn't pick this up the best, and this is where feathers may be ruffled.

I have long been convinced that the "dark patch" on Ciel's neck was a hickey, but my partner suggested that it could be from the perfume being applied and leaving a small stain.

However, this is the perfume in question.

It is a pale creamy coloured balm, that would barely even show up as little more than a translucent sheen to the skin...

So in conclusion, we now both know that it is in fact NOT the scent, and I was indeed correct that the culprit is Sebastian :)

#black butler #kuroshitsuji #sebastian michaelis #o!ciel #ciel phantomhive #sebaciel #night garden perfume #black label

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yelena-bellova · 1 year

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Heartfirst: A Ted Lasso Story - Chapter Eleven

Chapter Eleven: Christmas for Two

Plot: Away from their families, Jamie and Y/n attempt to do Christmas together.

Word Count: 4.1k

Warnings: f!reader, language, talk of alcoholism, child abuse/neglect

A/N: A little Christmas in July/Phil Dunster Emmy nomination gift for you all! I have no clue what the timeline on s3 is, but this felt like a good place to put a Christmas chapter. I also did my best to combine English and American Christmas traditions/vernacular, hopefully did okay. Hope you enjoy!! 🎄❤️

—————

The coach’s office was a mess of ribbons and wrapping paper.

Ted gasped as he opened the box sat in his lap, “You are kiddin’ me.”

Stood in a corner of the room, Y/n beamed.

“C’mon now,” Ted pulled out the bottle of American barbecue sauce, “Where’d you find this?”

“Specialty store in Chiswick,” Y/n replied, “I was there seeing if Britain had finally caved and brought over Ben and Jerry’s. Spoiler alert: they have not.”

Ted was grinning ear to ear, “Man, this is special. Thank you, Y/n.”

On their traditional half-day of work on Christmas, the AFC Richmond staff were holding their party. Gifts were exchanged and treats were eaten. One room over, the Greyhounds were having their own celebration.

“Yes, I think you’ve got us all beat for gifts,” Rebecca said from her corner, sniffing one of the tea bags in the collection Y/n had gifted her.

“Not true,” Y/n held up a finger before holding up the spa certificate Rebecca had just handed her. “I just know the power of American barbecue.”

“And yet,” Beard held out his hands in expectation, “None for me.”

Y/n rolled her eyes, knowing how happy he actually was with the philosophy book she’d found him.

“So,” Ted drummed his hands on his desk, “What’s everybody’s plans for today?”

“The Higgins’ door will be open and ready to receive any and all weary travelers,” Higgins volunteered, “I believe most of the boys are coming.”

“I’ve got dinner with Nora and Sassy,” Rebecca said.

“Fun,” Ted said, looking over across the room, “What about you, Roy?”

“Phoebe’s got a pageant at school,” the coach replied, “Fuck knows why it wasn’t last night.”

“Nice,” Ted smiled, “Y/n?”

Y/n exhaled, “Well, my sister couldn’t come over this year, so it’ll just be dinner with a friend.”

“What about your folks?” Ted asked.

“Yeah, uh,” Y/n tried to put on a smile, “They couldn’t make it either.”

“Too bad,” Higgins empathized, “Well, if you and your friend don’t feel like cooking, there’s always room at our table.”

Y/n nodded, “Thanks.”

Things lasted another half hour or so before people began to trickle out, off to their respective plans. Y/n stayed behind, having volunteered to clean up since everyone else’s day was time sensitive. She was just tying the trash bag of wrapping paper when there was a knock.

Jamie hung on the frame that separated the coach’s offices, “Ready to go?”

“Yeah,” Y/n set the bag in the corner of Roy’s office, “That’ll be Monday’s problem.”

Grabbing her bag of gifts and switching off the lights, Y/n glided past Jamie, who followed behind. They ducked out into the hall, some of the last people in the building.

Christmas was an off holiday for both of them. With the match against Crystal Palace that weekend, Jamie couldn’t get away to Manchester to visit his mom. And Y/n hadn’t lied when she said her sister couldn’t travel to spend the day with her, but she had lied about her parents. They had every opportunity to phone and ask her to come home, or to visit. They just chose not to.

So, with nowhere else to go, Jamie and Y/n had decided to spend the holiday together.

“Are there even any markets open on Christmas Day?” Y/n asked once they were in the parking lot.

“Yeah, I think there’s one near here,” Jamie unlocked his car door. They’d carpooled in the interest of the shopping they had planned after the party.

“I hope you thought right,” Y/n said as she climbed in the passenger seat, “Or else it’s going to be a pretty funky dinner.”

Jamie had, indeed, guessed right. There was one market open for half a day in Richmond for the cooks who’d forgotten that one ingredient. Y/n and Jamie, however, were starting completely from scratch.

“Okay,” Jamie tugged on one of the shopping trolleys and swung it around, “What do we need?”

“Everything,” Y/n stated, “You ever cooked a Christmas dinner?”

“Uh, no,” he replied, “You? We’re fucked if you say no.”

Y/n scanned the rows of aisles, unsure of where to start. “No, I have. It’s just been a while. Like, not-since-America while.”

Jamie puffed out his cheeks, “Right.”

“Okay,” Y/n clapped her hands together, “Turkey. Main attraction. Let’s start there.”

Down the aisle where the entrees should have been, there was an empty case. A few lonesome birds were still chilling, but it was clear all the good ones had been chosen long ago.

“So we’ve either got a fuckin’ Goliath,” Jamie held up a massive turkey in one arm, then the smallest in his other, “Or its baby.”

Y/n crinkled her nose at the colorful description. “I mean, that one’s meant for way more than two people,” she pointed to the first option, “It’s not like we need leftovers.“

Jamie nodded, that was true. Roy had allowed him one cheat day for the holidays, the free pass ended at 12AM, December 26th. But be was determined to enjoy the one meal.

“So the baby?” Jamie held up the small bird.

“If you stop calling it that,” Y/n grabbed the cart, “Yes.”

Jamie laughed cheekily, setting the turkey in the basket. “Right, what else?”

“Stuffing, potatoes, something for dessert,” Y/n listed items off her mental menu. She glanced over at Jamie, “Really hope we can cook.”

They went around the rest of the store, picking leftovers off the barren shelves. Unfortunately, that left either the specialty items or the nearly expired dishes, which was how they ended up with the most expensive potatoes, gluten free stuffing mix and a pudding that was on its sell-by date.

“Who was your secret Santa?” Y/n asked as they passed the wine aisle.

“Dani,” Jamie answered, “Why?”

Y/n stopped and backtracked her steps, reaching for the first bottle of red wine she saw. She’d stopped by the locker room on occasions where the Greyhounds won and had caught a whiff of the strong Mexican liquor Dani favored. A world didn’t exist where she felt like subjecting her stomach to that.

“Smart,” Jamie agreed as she popped the drink in the trolley.

They managed to get in and out quick enough that the only person who recognized Jamie was the cashier, who didn’t do more than wish him luck on the upcoming match. Y/n wasn’t used to worrying about being photographed, but she knew that any time she stepped out with Jamie, there was a chance of it.

As they loaded the bags into the boot of Jamie’s car, Y/n caught one lone present, wrapped and tied with a ribbon, pushed to the side.

“Did you forget someone today?”

“Huh?” Jamie hummed. Y/n pointed to the box. “Ah, no,” he shut the boot before she could get a better look and smirked, “That’s for later.”

Y/n pursed her lips a little, smiling as Jamie walked the cart back to its station.

“Alright,” he said as they got back in the car, “We doin’ this at my place or yours?”

Y/n thought for a second, “Do you even know how to use your kitchen?”

“Course I do,” Jamie paused a second, “I mean…pretty sure.”

“Uh-huh,” Y/n chuckled, “My place it is. That, or we ask Sam for the keys to the restaurant.”

Jamie backed the car out of its spot, “Think we need to have a bit more confidence for that.”

Y/n agreed silently, before her thoughts fell to the inevitable. A few weeks prior, during the whole Twitter fiasco, Sam’s restaurant had been broken into and destroyed. The night of the Arsenal match, the boys had all gone over to repair it, surprising Sam. Y/n had yet to see it in its restored glory.

“I feel like we got a pretty good handle, though,” Jamie interrupted her thoughts, “We got the meal, the crackers, place’ll be all decorated…”

Hoping his eyes were more focused on the road then her, Y/n grimaced.

“Yeah,” she said, “That’s, uh…”

“What?” Jamie asked.

“I’m not…totally decorated,” Y/n struggled to get out.

“You’ve got a tree at least, yeah?” Jamie replied.

Silence.

Fate bestowed him a red light, and Jamie turned to Y/n with widened eyes. “You haven’t got a tree? The fuck’s wrong with you?”

“I’ve been busy,” Y/n defended the decision, “I’ve barely been home between the away games and working late. There wasn’t much of a point in getting one.”

Jamie let his hand smack against the steering wheel, “Unbelievable.”

“Wha- you don’t have one either,” Y/n argued. There’d been a stunning lack of Christmas cheer in Jamie’s house the last week when he’d been appointed to host the monthly team dinner.

“That’s different,” Jamie put his foot to the gas as the car behind him honked.

“How?” Y/n laughed.

Jamie shrugged, “I dunno. You’re you. Figured you’d be one of those people who’s decoratin’ the day after Halloween.”

In another life, that was her. Y/n had been all over Christmas in her younger years. Every holiday was a speed bump in getting to December 24th and 25th. But once she’d graduated and started her corporate life, it became less and less of a big deal. If it was a year Caylee came to visit, she’d dust off decorations and make a show of it, but it just seemed sad to do it all on her own.

“Well, I’m sorry to disappoint,” Y/n smiled, ignoring the particular bit of backstory she didn’t feel like sharing.

“You’re not,” Jamie replied as he signaled to get into the next lane, “‘Cause we’re fixin’ this.”

Y/n looked out the window, the turn that would’ve been theirs was drifting further and further away. “Where are we going?”

“You’ll see.”

Ten minutes later, Jamie was pulling the car into a Christmas tree lot. Or rather, what once was a Christmas tree lot.

“Can’t believe these places are even open today,” Y/n commented as they walked up to the shop.

“They’re here for the sad sacks who wait till the last minute,” Jamie remarked smugly, nudging Y/n’s elbow with his.

Like the market, the lot was sparse. The only trees left were either the type that shed its needles if you breathed on it or the ones that were already turning brown.

“I’m not overwhelmed by our options,” Y/n said, scanning the rows over again.

“Hang on,” Jamie climbed behind one of the half-dead ones, having spotted a flash of green as he’d passed. He pulled out a miniature one that barely went up to his waist.

“It truly is a Charlie Brown Christmas,” Y/n remarked, smiling at the juxtaposition between Jamie’s size and the tree.

“I mean, it is going in the bin tomorrow, innit?” Jamie picked up the glorified shrub and brought it to the poor worker stuck there on Christmas Day. “We’ll take this one.”

“And we’ll just stick it in the car,” Y/n added, catching Jamie’s confusion and whispering, “We are not making him go to the trouble of tying a houseplant to the roof.”

As Y/n handed the worker a few bills, Jamie spotted a small stack of ornaments and stands for sale as well. He grabbed one of each and pulled a few pounds out his wallet, adding to the total.

“Thank you,” Y/n said to the man, “Merry Christmas.”

Jamie looked proud as they walked back to the car, “Now it’s Christmas.”

Y/n couldn’t argue with him.

—————————

Once they got back to Y/n’s place, Jamie took over unpacking the groceries, while Y/n dug through the hall closet to find some lights for the tree.

“Oi,” Jamie called down the hallway, holding the box of stuffing, “We can still cook this normal, yeah? We don’t have to do anything different.”

“I would think,” Y/n yelled back, waist deep in old boxes, “It’s just bread.”

Jamie went back to the kitchen, he remembered his way around from when they’d unpacked it months ago. The only thing that had changed was the light fixture.

“That’s new,” he said, hearing Y/n’s footsteps approaching.

“Oh, yeah,” she replied, setting an old strand of multicolored lights on the counter, “Ted helped me install it last week. Couple shocks…mostly Ted, but we got it up.”

Jamie chuckled.

“Okay,” Y/n looked to the pile of food beside the stove, “I’ll do the turkey, you start on sides?”

Giving a little salute, Jamie went about grabbing bowls and spoons. Y/n pre-heated the oven and took the turkey out of its wrapping.

“Ugh,” she groaned, peeking inside the bird, “I forgot how disgusting this part is.”

Jamie glanced over and scoffed, “Nope.”

Y/n shut her eyes as she reached in and pulled out the giblets, nearly gagging as she did.

“Carry on with that,” Jamie teased, making a show of pouring in the very dry stuffing mix, “I’ll stay doing this.”

Annoyed, and slightly jealous, Y/n cupped the unmentionable parts of the turkey in her hands and approached Jamie.

“Hey, hey, hey,” he held up a wooden spoon as if it were a shield, “Get away. There’s probably, like, four different bird diseases in there.”

“Yep,” Y/n continued walking towards him, “Don’t get smug in my kitchen, or you’ll be benched with three of them.”

Jamie held up his hands in defeat, “Truce.”

The two of them snorted and snickered before carrying on with their tasks.

It all flowed rather well. Even though they were lacking in skill, Y/n and Jamie felt good about how well everything seemed to be going. In between mixing and flipping, they managed to get the tree in its stand and start decorating. As Jamie was finishing with the ornaments, Y/n popped over to check the turkey, surprised by what she found.

“Shit,” she exclaimed, reaching for the oven mitts.

“What?” Jamie called.

Hurriedly, she opened the oven door and pulled the bird out. The outer layer was far beyond well done, looking tough and chewy.

Jamie entered then, puzzled, but chuckling. “Thought you said you knew how to cook a dinner.”

“I do,” Y/n replied, her voice jumping an octave, “With a much bigger bird. This is a pigeon!”

Jamie was full on laughing by then, covering his mouth.

“Oh, yeah, Padma Lakshmi,” Y/n retorted with a smirk, “Smell that?”

The air was thick with the scent of something burning, and it wasn’t the meat. Jamie pushed past Y/n to get to the stuffing and potatoes he’d put on. Determining the stuffing was the cause of the scent, he switched the burner off and attempted to scoop it out of the pot.

What came out was one giant clump, burnt to a crisp on the bottom and around the edges.

Y/n snorted as she set the turkey on the counter, hand on her hip as she watched Jamie work up a reply. When he came up with nothing, holding the burnt blob on an oversized fork, the two of them fell into a fit of laughter.

In the spirit of Christmas magic, they were able to salvage the dinner. They scooped out the good stuffing, trimmed the chewy parts of the turkey off, and agreed the potatoes were the only dish that looked semi-normal.

After, with their paper crowns on their heads, Jamie and Y/n sat on opposite ends of the couch, still amused at their efforts.

“I think we did pretty good,” Jamie gestured to his chest.

Y/n made a doubtful noise, “We’re a ways away from opening our own Ola’s.”

“We’re keeping takeaways in business,” Jamie replied, “Think about it that way.”

“Oh, that we are,” Y/n smiled, taking a sip of wine, “That we are. And hey, you got to eat.”

Jamie slapped a hand over his sated stomach, “Don’t know if my body’s knows what to do with it.”

Y/n laughed before Jamie smacked his hands together. “Right, time for gifts.”

Y/n stayed in her spot, “That’s assuming I got you anything.”

Jamie looked back from the front door, shooting her a quirked eyebrow. Y/n smiled and got up, like there was a chance in hell she’d have neglected to get him something.

They each went to retrieve the gifts, meeting back on the couch. Jamie was holding the mystery box he’d had stashed in his trunk.

“You first,” he said as they swapped packages.

Y/n unwrapped the square, nearly holding her breath as she took off the box’s lid. Peeling back the tissue paper revealed-

“Oh, good Lord.”

Jamie was somewhere between a grin and a smirk. Whatever it was, he wore it proudly.

Y/n held up the #9 ‘Tartt’ jersey and smirked at Jamie. “Really?”

“You’re gonna work at a football club, you gotta have a kit,” Jamie shrugged.

“And it had to be #9, huh?” Y/n quirked an eyebrow, “Couldn’t have been Colin or Sam’s?”

Jamie scoffed, “They ain’t your favorite.”

Y/n let out a single laugh, “What makes you think you are?”

“Don’t see either of them sittin’ here on Christmas with ya,” Jamie replied, “In a flat they found for ya, eatin’ a dinner they cooked with ya.”

It was hard not to laugh at Jamie’s cockiness. Behind the raging over-confidence, there was something sweet behind the gesture that Y/n could appreciate.

“Well,” Y/n set the jersey back in the box, “I’m not wearing it to matches.”

“Oh, why not?” Jamie asked unseriously.

“Because I’m there for all of you,” Y/n smirked, “And if I’m wearing anyone’s shirt, it’ll be Roy’s.”

“Oh, fuck off,” Jamie moaned. Roy and Y/n had bonded on the mornings she joined them for training. The two of them took such joy in torturing Jamie.

Y/n set the Tartt box to the side and handed Jamie his gift. He went about unwrapping it, a little speechless when he removed the last of the paper.

“This from last week’s match?” He asked.

“Mm-hm,” Y/n hummed, hugging her legs to her chest.

In a thick silver frame was a picture of the Greyhounds on the pitch at Nelson Road. Sam, Jamie and Isaac were the most prominently featured. Sam had just scored a goal and a heap of the players were celebrating. It was a perfect representation of the brotherhood they carried with them on and off the field.

“One of the photographers snapped it and I asked him to send it to me,” Y/n explained, “I noticed you didn’t have any pictures up at your place, thought this could be the first one.”

Jamie’s home decor was less than personal. His first few years in the Premier League hadn’t come with many close relationships, his own fault. Most of his family pictures were tainted with memories of something that had happened the days they were taken involving his dad. That didn’t leave him many options.

But this, Jamie thought as he weighed the frame in his hand, this was special. Not only was it his team, his mates, his place in the world, but Y/n had seen the value of it all.

Jamie looked up at her, the corners of his lips tugging upwards, “I love it.”

Y/n grinned, shopping for everyone had been stressful. It had been a long time since she’d had to choose personal gifts, and there’d been a part of her that wanted to throw away the whole gesture. But she’d pushed past her instincts, choosing to give into sentiment. One look at how touched Jamie and the others had been told her it had been worth it.

“Well,” Jamie set the frame on the coffee table, next to his kit, “We can call this a win, yeah?”

“For sure,” Y/n said, reaching out to clink her wine glass against Jamie’s, “Best makeshift Christmas ever.”

“Yeah,” Jamie cackled.

“Best Christmas you’ve ever had?” Y/n asked, “Go.”

Jamie blew out a breath, thinking back. The last few holidays had been spent either in Manchester with his mum or on his own. Two years before, when he was back at Man City, he’d ended up with his dad for part of the day, which left him miserable. If he was being honest, the last Christmas Jamie had truly enjoyed was the one he was currently celebrating.

“Eh, probably when I were a kid,” he answered, “Forget how old I was, but it was the first year I remember being really into football. Me mum got me my first kit.”

Y/n looked over her wineglass, “Was it Roy’s?”

Jamie sighed, glaring softly at her, “Not the point.”

Y/n chortled.

“It was one year me dad was too drunk to remember what day it were,” Jamie went on, his eyes falling on the wall as the memories hit, “Spent the whole day worried he was gonna show up, but…never did. By dinner, I think even mum knew he weren’t coming ‘round, and everything just sorta…relaxed, y’know? Didn’t feel like Christmas till then.”

Jamie’s blue eyes melted into some sort of sad resignation. It was a piece of his history that still hurt, but enough time had passed to see the silver lining, if there was one to be found. He wouldn’t have told the story to anyone else, but this was Y/n. She understood.

Y/n smiled softly, feeling the melancholia. “And you went to bed wearing your little Roy Kent jersey?”

Jamie’s smile came back, thankful for the change in tone. “Fuck you,” he replied, downing the last of his wine, “Right, what’s yours?”

Y/n sighed, like Jamie, there weren’t many to pick from. “Probably when I was eleven. My parents were hosting some party and they pawned me and my sister off on our grandparents. I think they could see that they had zero interest in being with us or giving us a good Christmas, so they went overboard. My grandma got me and Caylee in the kitchen cooking with her,” Y/n glanced at the kitchen where the remnants of dinner sat, “Clearly none of the skills stuck with me. My grandpa had all the movies playing, he tried to keep us laughing as much as he could.”

Taking a breath, Y/n continued, “I remember Caylee and I wrote this Christmas play before dinner. There was a lot of dancing and a lot of off-key singing,” she laughed, Jamie snorted, “But…damn it if our grandparents weren’t up on their feet clapping as if we’d just done Hamlet.”

Though shitty parents came as no surprise to Jamie, he was still a bit shocked. His voice was soft as he asked, “They really just left you?”

Y/n nodded, hugging herself, “Most years.”

The two of them sat in silence, their mutual history sitting in the gap between their bodies. The holidays amplified the best in the world, goodwill and generosity, but for those already hurting, the ever-present loneliness only intensified.

“Don’t know why people have kids if they don’t want ‘em,” Jamie mused, his eyes flitting to Y/n.

She shrugged, her hand curled against her lips. “I’ve been asking myself that since I was old enough to. Haven’t found an answer yet.”

In the moment their eyes met, Y/n and Jamie were struck by just how similar they really were. They’d known it already, it was one of the reasons they got along so well, but it felt like there was a different reality to it. Another layer peeled back, another piece of themselves they were entrusting to the other. And, above all other things, it was safe.

Y/n sniffled, wiping a stray tear away, “This is getting depressing. It’s Christmas.”

“Yeah,” Jamie cleared his throat.

Climbing off the sofa, Y/n went over to the kitchen bar and grabbed her Bluetooth speaker. She connected her phone and pulled up her Christmas playlist.

Jamie watched from his spot on the couch as she slid over to him, hand extended. “What are we doing?”

“We’re going to dance,” Y/n replied, “And we’re going to celebrate the fact that it’s Christmas and we’re somewhere better than we’ve been.”

If it were another day, Jamie wouldn’t have hesitated to make some joke of what Y/n had said. How of course it was better, because he was there. But all he really wanted to do, and what he did do, was take her hand, anchor them together and dance to whatever overly cheery song was playing.

All over Richmond, the uplifting mood was hitting its peak. Ted was on the phone with Henry, sharing his dinner and his son’s lunch, talking about what Santa had brought. Rebecca was giggling with Nora and Sassy at a five star restaurant. Keeley was seated at a full family table at her mother’s. Roy was with his sister, applauding Phoebe as her and her classmates took their bows. Beard was helping Leslie carve a massive turkey as Sam, Dani, Jan, and the rest of the Greyhounds sat around foldout tables. Y/n and Jamie were giggling uncontrollably as he picked her up and spun her around, the sounds of Nat King Cole filling the flat.

For all of them, it was Christmas to remember.

—————

Heartfirst Taglist: @lalla-04p @optimisticsandwichgladiator @makingmunson94 @taytaylala12 @storysimp @sokkigarden @lightninginab0ttle @poohkie90 @alipap3 @verra-nerevarine @shineforever19 @spaceagechimera @burnafter-reading @qardasngan @cyberpvnk-enthusiast @sogoodtoheritsvicious @buckybarnex @angelsunflxwer @blueanfield @thewildestwonderland @sablecities @oxxolovemelikeyoudooxxo @strawberryacethingz @mentalistfan @tortilla-maria1 @katdahlali @for-fuck-sake-im-alive @glitterquadricorn @jamieolivia27 @imvibin69 @katlizada @lil-tracys @fanaticalfantasist @heyitz-julia @cactajuice @peachyy-tea @notalxx @rockchickrebel @anxiety-prime-max @loveforaugust @jellycolors @actuallybarb @heletsmelovehim @lovinnscarletknight @imfalling-inlove @leslieiscrying @meg-ro @littlemisssunshine192 @beboldbebravethings @maydayfigment @spencerreidsbookclub @dream-alittlebiggerdarling @lemoonandlestars

#ted lasso fanfic #ted lasso fanfiction #ted lasso imagine #ted lasso fic #jamie tartt x reader #jamie tartt imagine #heartfirst

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matan4il · 7 months

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Daily update post:

If you remember the Bibas family, they were all kidnapped to Gaza on Oct 7, the father Yarden who left their house first, to protect his family, and then the mother Shiri, 4 years old Ariel, and the baby, 9 months old Kfir.

It is now confirmed that they were not kidnapped by Hamas, but rather by one of 26 terrorist organizations in Gaza, each one so small that they're usually referred to as terrorist factions, rather than terrorist organization. This one specifically has adopted a pattern of always cooperating with one of the bigger terrorist organizations (like Hamas or Palestinian Islamic Jihad), so we can assume that's what they did on Oct 7 as well. The first 45 seconds or so from the following vid is what it looked like when Shiri, Ariel and Kfir were being kidnapped, you can see how terrified she is...

youtube

Below is new CCTV footage that the IDF has uncovered from a street in Khan Younis, so now we know which city in Gaza the three (Shiri, Ariel and Kfir) were kidnapped to. Shiri is seen barefoot, Ariel's head is sort of visible, Kfir isn't, but it's assumed he's under the blanket, and Shiri holding him close to her body. Because this footage is from Oct 2023, there's so much we still don't know. Are they still there? What's their current state? Nobody knows, but the IDF spokesman has confirmed that there is grave concern for their lives.

youtube

Yesterday, a Hezbollah attack drone crashed into Arbel, the mountain on which Tiberias (one of the 4 holy cities in Judaism) is built. For some reason, the siren didn't go off. The drone crashed not too far from a kindergarten, but thankfully no one was hurt. In response, Israel has struck Hezbollah's weapon warehouses in Lebanon. To the best of my knowledge, they're still checking why the siren warning failed, and which country was the drone launched from, Lebanon, Syria or Iraq.

A French report says that the terror tunnels Hezbollah has been digging for years on Israel's northern border are more complex and dangerous than the system Hamas has dug under Gaza. That's what Israeli soldiers will have to tackle if the northern front goes to a full scale war. The terror tunnels Hamas has dug since 2007 under Gaza are so much more developed, extensive, complex and dangerous than Israel has realized, and the IDF has had to develop new ways of fighting in and around them, which we did not have when the war in Gaza started. Hamas' terror tunnels were estimated to be bigger than the London Tube (underground train system) back in Dec 2023, and there have been more tunnels located since. Just to put things in perspective, London's size is 1572 square kilometers (607 square miles), more than 4 times bigger than Gaza, at 363 square kilometers (140 square miles), and has a smaller underground tunnel system, according to what we knew about Gaza two months ago. But people want Israel to sit back, and let these threats to the lives of Israeli civilians continue to grow freely... Just a reminder, on Oct 7, the way the terrorists got to the border fence, to destroy the cameras there, without being spotted on the way was thanks to their terror tunnels, and those tunnels allow them to hold Israeli hostages captives, and it allows Hamas terrorists a place to hide and strike from, and it's where some Israeli hostages were murdered.

Today in our corner, "Suuuure, it's anti-Zionism, not antisemitism, but somehow it keeps targeting Jews and Jewish identity," we got two stories from the UK. One is of a Jewish family sending their baby girl's birth certificate to issue her a passport got the document back torn and defaced, with the word "Israel" under "father's place of birth" scribbled over.

The second story is of how the Amy Winehouse statue, which has stood in Camden Market for essentially 10 years, has also been defaced, specifically the Star of David was covered with a Palestinian flag sticker.

This is Elyakim Libman.

On Oct 7, he worked at the Nova music festival as a guard. Survivors of the massacre there say he helped save quite a few people. At a certain point, he went back to retrieve the body of a murdered young woman, so it wouldn't be taken hostage by the terrorists, and that's when he ended up being kidnapped himself. He's been in Gaza for over 4 months, including during his birthday. The other day, he became an uncle. He was supposed to be his nephew's godfather, but didn't get to. His family said explicitly they want no terrorists to be released in order to free him, and that if Elyakim could weigh in, he would say the same.

(for all of my updates and ask replies regarding Israel, click here)

#israel #antisemitism #israeli #israel news #israel under attack #israel under fire #terrorism #anti terrorism #hamas #antisemitic #antisemites #jews #jew #judaism #jumblr #frumblr #jewish #israelunderattack #Youtube

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xiabablog · 1 year

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do you have any tips for speaking to/reaching out to recruiters? i'm looking for new grad roles and ppl keep telling me to but i don't even know where to start or find any and all the articles online are so intimidating

Hiya 💗

The people are right, it's one of the best ways to put yourself out there! Oh, this is going to be a long one~!

I'll share tips from my own experience, this might help you, this might because I did it any other way but this:

I applied to a bunch of jobs: like for 5 days straight I was just apply just for the sake of it. The more jobs, the more recruiters have my CV/Resume in their database. I recommend LinkedIn the most as it's super easy to drop a message to the recruiter.

Applied to jobs that I had 50%+ chance of getting a call to: Obviously this means apply to jobs where you have the skills and the experience (work or in building projects etc). I say this because say they do call you but they ask you if you have this certain tech stack and you say no... end of call really. So, for me, I had like 2 or 3 things they were asking for in a candidate so I got through to the calling stage!

LinkedIn is actually your friend, don't be afraid: During my random job searching and whilst I was in my job, I had recruiters message me about job opportunities. Why? Because of my profile. You need to have your LinkedIn vamped up, check mine out for reference (click the LinkedIn icon). But make sure to have your skills e.g. About > Top skills, your work experience (paid or volunteer) and any certificates you have! If you're brave, not like me, start posting on there for a while.

LinkedIn again but Connections: Oh my days please follow people, even if you don't know them personally. I have 300+ connections (not to brag) but I only know like two handful of the people, the rest are of people who connect with people who I follow, I have met like 5 recruiters through this way.

Actually message the recruiters???: Okay so you followed the people, your CV/Resume is done and dusted and now you're ready to message those recruiters! In my case, I had more recruiters message me than the other way round only because I'm shy hehe so I wait for them to make the first move. They would probably send a whole message about the new job that have posted and see if you're interested and then, if you like the job, you can say "Yes please" or whatever is the appropriate reply is, and then they will send further information or arrange a phone call! If you want to message them first, I would find them more after applying for a job on LinkedIn, they usually add the recruiter in the job posting as a way for people to message them.

DO NOT FEEL AFRAID IN MESSAGING RECRUITERS: I say this because a) imagine 100 people apply for the job, only 5 would message the recruiter (I don't know if the stats are right, I just remembered that from bootcamp-) because everyone else is too afraid to do it! Missed opportunity! b) recruiters actually want people to message them. Now in terms of what to write to them? I don't know really. I would always go for the classic "don't repeat what's on your resume", they're going to read it anyways, so just talk a bit about your experience and skills A BIT like

"Hello/Hi, my name is [name]. I hope this message finds you well. I wanted to express my strong interest in the [Job Title] position at [Company Name], for which I recently submitted my application. I'm enthusiastic about the opportunity to join [Company Name] and contribute to [mention something specific you find appealing about the company or role, if possible]. I believe my skills and experience align well with the requirements of the position. Thank you for considering my application, and I look forward to the possibility of discussing my qualifications in more detail. Best regards, [name]

No hire, don't be sad: Even if they don't hire you, or go through the next stages, keep in touch by even asking questions about what's on the market/what's new, how you could do better for other jobs you want to apply to that were similar to the ones you failed at. They could point you to the right direction! One recruiter said she wanted me to have more projects I was passionate about online like on GitHub or GitLab, even if they were "silly" projects - at the time, I didn't have much projects online so it made sense! See, I took that advice and now I'm a project making machine (a bit)! Advice they give sticks forever!

Remember, reaching out to recruiters and applying for jobs is a numbers game. The more applications you submit, the better your chances of landing interviews. I really hope this helps and I didn't make too many spelling mistakes! This is all of the things I could note down from the top of my head!

I've made other posts on on my coding blog about career advices:

🌐 Tips for Landing Your First Entry-Level Developer Job

🌐 Career Services For Web Dev (could be useful to you too!)

🌐 The Talent Cloud Community: Careers Workshop

Good luck with your job search!

⤷ ♡ my shop ○ my mini website ○ pinned ○ navigation ♡

#resources #my asks #codeblr #coding #progblr #programming #studying #studyblr #learn to code #comp sci #tech #programmer #career advice #career #job interview #first job #jobsearch #computer science

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digidwar-digital-marketing · 2 years

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#Digital marketing Course #Career in Digital Marketing #Importance of Digital Marketing #Fundamentals of Digital Marketing #Types of SEO #Top Digital Marketing Institutes #online marketing courses #digital marketing certification course #Digital Marketing Institutes in Delhi #Digital Marketing Institutes in Rohini #Best Digital Marketing Course #Digital Marketing Training Programs in Delhi #Best Institute for digital marketing in Rohini #advanced digital marketing course #Digital Marketing Training Institute in Delhi #What is Digital Marketing?#Learn the process of SEO with us #Affiliate Marketing or Influencer Marketing #Why should a student become a Digital Marketer?

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hunieday · 4 months

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Momo i-HAKE! Rabbit TV - Part 1: i-HAKE! ~Momo’s episode 1~

Episode 1 - Episode 2 - Episode 3

Please note that I am not a professional translator and I'm only doing this to share the side materials to those who cannot access them, if you notice any mistakes please let me know nicely. Enjoy!

Momo: Yahoo, everyone~! It's Momo from Re:vale!

Momo: Today I'm visiting a community center in Momoharu Town for the “i-HAKE! ~Idol dispatch~" project!

Momo: This town has a big port nearby and is famous for its seafood bowls~

Staff: Momo-san, you sound like you know a lot about this town. Have you been here before?

Momo: I saw its market featured on TV before and thought it looked nice. The rumors were right, it sure is a lovely town!

Momo: Don’t tell me, is the request related to “that”?

Staff: What do you mean by "that"?

Momo: Fish! I could try my hand at butchering a tuna fish for example!?

Staff: Ohh! That would be worth witnessing…!

Momo: Oh, that reaction… Did I actually get it right!?

Momo: Ah, but wait, don’t you need a certificate to process tuna?

Momo: In that case, if Momo-chan needs one... does that mean I’m gonna be shooting here long-term!? Then I’m gonna guess my support guests are either the intelligent Iori or Sougo!

Staff: Momo-san, your deductive skills are sharp!

Momo: Fufu, you can call me the Great Detective Momo-chan!

Staff: Well then, let's call your two support guests on stage to answer your question!

Nanase Riku: Hello, I'm your support guest, Izumi Iori. I like cool and sharp things.

Yaotome Gaku: Likewise, I'm Osaka Sougo. Nice to meet you...Is this how Osaka acts...?

Momo: Yay! bingo! ...or not, it's Riku and Gaku!

Momo: You two found your groove right from the start!

Nanase Riku: Ehehe, that was a good Iori impression, wasn’t it? I’ll introduce myself properly, I'm Nanase Riku! I'll do my best to support you, Momo-san!

Yaotome Gaku: Ahaha. Sorry my impression didn’t go through as well. I'm Yaotome Gaku, I’ll be your support guest.

Momo: Thank you for being here with us today! I feel like I have the strength of a hundred men with you two here!

Momo: By the way, is the request to process tuna...

Nanase Riku: No it’s not!

Yaotome Gaku: Definitely not that.

Momo: You shot it down immediately!? You junior idols are ruthless...!

Yaotome Gaku: Personally I'd like to try it, even if it sounds challenging.

Momo: Seeing Gaku dismantle a fish on screen sounds exciting!

Nanase Riku: I wanna see that!

Momo: Let me know if you decide to take on that!

Yaotome Gaku: Ahaha!

Momo: Alright, let's get back to the real request... What is it?

Nanase Riku: Alright! On the count of three...

Nanase Riku & Yaotome Gaku: "We want you to perform a traditional Japanese drum dance at a festival!"

Momo: A Japanese drum dance!?

Staff: Yes! Now, let's call the leader of the local youth group who made the request! Please come in!

Youth Group Leader: Heya, nice to meet you! ...Whoa! It really is Momo-san from Re:vale! Amazing! Your idol aura is off the charts!

Youth Group Leader: Woah, Riku-kun and Gaku-kun look so cool too! Can I please take a picture later?

Nanase Riku: Wah... Y-Yes! Sure thing!

Yaotome Gaku: Haha, aren’t you quite energetic.

Momo: He's so friendly!

Youth Group Leader: Thanks! It’s not just me, all the guys in our youth group pour their souls into this festival!

Momo: Wow! And you’re inviting us to a festival this spirited? I'm even more excited now!

Momo: Riku! Gaku! Let's make it more exciting together!

Nanase Riku & Yaotome Gaku: Yeah!

Momo: First of all, could you tell us what kind of festival it is?

Youth Group Leader: It's an annual festival in our community! It's called the "Autumn Leaves Festival," and it's a traditional event we hold in autumn.

Momo: What, the day after tomorrow!? So we only have two days left!?

Youth Group Leader: I'm sorry it's right around the corner...!

Yaotome Gaku: We can handle it. Men burn brighter in the face of adversity.

Nanase Riku & Momo: So cool...!

Youth Group Leader: Everyone in town looks forward to the Autumn Leaves Festival even if it’s not a huge one with fireworks. The Japanese drum performance is the highlight of the event and it gets the crowd excited every year!

Momo: Sounds awesome! But can we really be in charge of such an important part of it?

Youth Group Leader: That's exactly why! This year is the Autumn Leaves Festival’s 100th anniversary so we wanna make it even more spectacular than ever.

Youth Group Leader: Momo-san, you're great at hyping up the crowds either at concerts or on TV. So everyone’s energy is surely gonna skyrocket if you’re there performing at the festival!

Youth Group Leader: We'd be very happy if you could help us...!

Nanase Riku & Momo & Yaotome Gaku: ...!

Momo: I can't help but get fired up when you put it like that!

Nanase Riku: Yes! And a Japanese drum performance sounds like it’s gonna be a lot of fun anyways…!

Yaotome Gaku: yeah, I’m pumped!

Momo: Alright then, let’s give it our best for the big performance the day after tomorrow! Let’s fire up the Autumn Leaves Festival with the best performance!!

Nanase Riku & Yaotome Gaku: Yeah!!!

Momo: Oh, these outfits look really cool!

Momo: Don’t they look like we could put on a live performance wearing them?

Nanase Riku: Wow...! Momo-san, it looks so good on you! You too, Yaotome-san!

Yaotome Gaku: You too, Nanase. I think it’d be quite the artistic portrait to play Japanese drums in these fits.

Youth Group Leader: Everyone looks great in those outfits! So cool!

Momo: Thank you!

Youth Group Leader: Wow... I felt my heart race when you winked at me...! I’m kinda nervous...!

Yaotome Gaku: As expected of you, Momo-san. Your fan service is top-notch.

Momo: Wearing this outfit activated my switch.

Youth Group Leader: The outfits are fantastic, but the drums over there are what’s making me really excited!

Momo: I'm itching to practice already!

Youth Group Leader: I’m glad to see you so motivated, Momo-san! I’ll call the drum instructor right away.

Youth Group Leader: The Autumn Leaves Festival would be nothing without him! He's been playing the drums for 50 years! Here’s our instructor, Gen-san!

Gen-san: Nice to meet you all. I'm looking forward to working with you.

Nanase Riku & Momo & Yaotome Gaku: Nice to meet you!

Nanase Riku: The fact that you’ve been playing for 50 years is seriously impressive…!

Gen-san: No, it's nothing. I just happened to pick up the drumsticks at my first Autumn Leaves Festival, and before I knew it, I reached this age.

Youth Group Leader: Everyone who performs the Japanese drum in this town learned the basics from Gen-san. I was still a kid when he first taught me...

Nanase Riku: It has quite a long history...!

Youth Group Leader: Of course! It's a traditional performance that’s been passed down through generations during the festival after all!

Yaotome Gaku: It's a big responsibility...

Momo: Yeah, but it makes me even more motivated. We'll put our hearts into playing the drum!

Gen-san: Thank you. I'm glad to hear that.

Gen-san: By the way, have any of you played the Japanese drum before?

Momo: I played a little during an elementary school sports festival... But I’ve never been taught properly.

Yaotome Gaku: I'm on the same boat over here...Oh, I did practice while playing a few rounds of taiko games before though…

Momo: I'm good at those games!

Yaotome Gaku: You like playing games, don’t you?. ...But this might be different from the real deal…?

Momo: I seeeee! Yuki is complete ass at playing racing games and often ends up driving in reverse, but his real-life driving skills are top-notch…

Nanase Riku: I used to play with toy drums we had at home when I was little...

Gen-san: I understand. Let's start by learning how to stand.

Gen-san: Each one of you stands in front of a drum.

Gen-san: Momo-kun, you stand in front of the large drum in the center. Riku-kun and Gaku-kun, please stand in front of the medium-sized ones on each side.

Nanase Riku: Momo-san's drum is huge...!

Yaotome Gaku: It’s really impactful! It really feels like the main one.

Nanase Riku: Momo-san is in the center!

Momo: The center, huh! Re:vale doesn't really have that so it’s refreshing, I’m kinda happy!.

Nanase Riku: Well, us three are a special unit right now so we'll support you, Momo-san!

Momo: Thanks, Riku! Since I have you two supporting me, I need to do my best too.

Gen-san: Hmmm... I was going to teach you how to stand but you already look graceful. Maybe you should pull your shoulders back a bit to open your chests?

Momo: Opening our chest, huh…Like this?

Gen-san: Ah… Yes, exactly. Your posture is good and so is your intuition. Riku-kun and Gaku-kun have a very upright standing posture, too.

Gen-san: And now, first bow to the drum before holding the drumsticks...

Nanase Riku & Momo & Yaotome Gaku: ...

Gen-san: ...Oho. You've already done it.

Nanase Riku: Ah...! I’m sorry for doing it without your instruction...!

Yaotome Gaku: My body moved on its own...

Momo: Ahaha... I just wanted to greet the drums properly since they'll be helping us at the festival.

Gen-san: Fufu. No need to apologize… There's nothing more to say about your readiness.

Momo: ...Thank you very much!

Gen-san: Well then, you can finally pick up the drumsticks and start playing.

Gen-san: I apologize for the lack of practice time, but I'll teach you everything I can. So please look forward to the Japanese drum performance.

Nanase Riku & Momo & Yaotome Gaku: Yes! We're looking forward to working with you!

Momo: I'll pour my heart and soul into it so that the townsfolk can also call this year's Autumn Leaves Festival a good one!

End of Episode 1.

#idolish7 #i7 #ainana #idolish7 translation #sunohara momose #momo re:vale #nanase riku #yaotome gaku #i-hake #rabbitv

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