#US Tequila Market Growth

[likeadeuce]

would love to hear about "surplus if we need it" !

For Tag Game (see above):

"surplus if we need it" is the sequel to "Crosstown" (https://archiveofourown.org/works/51719059), my niche'iest fandom, based on the novel "Confidence," by Rafael Frumkin. Long story short, the MCs are 22 year old boyfriends, semi-closeted, and running an extremely disreputable stock market scam in the guise of a 'wellness startup.' Title comes from 'Riches & Wonders' by the Mountain Goats and is suitably on the nose. This fic exists for exactly 1-2 other people and Idk when it's getting finished but I have enjoyed writing it so:

I’d had a few drinks and my after-dinner edible was kicking in or I never would have said it, but I had and I did. “Are we ever going to do anything with all this money? Like, for us?”

“It’s all for us, buddy.  We’re not in it for charity.”  Orson didn’t look up from his laptop, where he’d been deep in a database of big-money donors to mental-health nonprofits. We had theorized it wouldn’t take much to get them to redirect some of their munificence to a couple fresh-faced boys with a shiny startup.  Doing good while doing well was in the zeitgeist in northern California in 2012, and Orson was good at riding a zeitgeist, regardless of the small detail that our shiny startup, did not and, if I understood the plan correctly, never would offer a useful product or service of any kind.

“I know.  I get it.  Our assets aren’t liquid.  We invest and we re-invest, we grow and we leverage our growth to expand our scale.”  I was the CFO.  It was my five-year plan.  The five-year-plan would turn into a ten year plan into a thirty-year-plan, once Orson had figured out the endgame.  The plans were mine but the endgame was his, and whenever I tried to talk to him about the endgame, he told me it was evolving.   Knowing that we had a future, however vague, was reassuring, but it was hard to think so far ahead all the time. “I’m not talking about five years from now, or once we get it all figured out.  We get to pay ourselves, and just once I’d like to pay ourselves enough to spend a week on a private beach sipping cocktails with umbrellas in them.”

Orson finally looked at me. He didn’t drink alcohol, though he basically never got judgmental when I did; he even liked having somebody who would taste whatever expensive whiskey or personal-branded tequila some potential investor wanted to impress us with.  “They can put an umbrella in a vegan smoothie for you, I promise.”  

That wasn’t it.  “You’ve never said you wanted something like that before,” he said.  “Do you think it would make you happy?”

I felt foolish.  I had given absolutely no thought to private beaches or fancy drinks before the words came out of my mouth. We’d lived in California for six months and driven to look at the Pacific Ocean exactly once.  It just popped in my head when I was trying to think of the kind of thing that people did when they had money and time.  “I guess not.”  I pulled my hoodie over my face.  “Never mind me.”

And he didn’t mind me, just looked back at the computer.  “What do you think Alliance for Healthy Kids does?  It’s like ten million dollars to get Nickelodeon stars to make ads telling kids to eat celery instead of potato chips.  Tell me that’s any less of a fucking scam than what we do.”

“Yeah, that’s pretty dumb.”  He didn’t notice me rocking on the couch, pulling my knees toward my chest, thinking that of course he was right, a vacation wasn’t going to make me happy.  I was supposed to be happy here, on the sun-soaked West Coast, making money with the man I loved.  We had all the sex we wanted, whenever we wanted, perfected each other’s schemes, finished each other’s sentences.  If I wasn’t happy here, what was there?

[oediex]

@dancinggrimm Interesting how you point towards agave used as a sweetener as being terrible for the environment, as opposed to agave in general, irregardless of its use. I've been trying to find if there is a difference in the effect on the environment based on what agave is used for, but I can't find anything. As far as I can see, agave syrup and tequila, for example, are generally made from the same part of the plant, so my common sense tells me there shouldn't be a difference in harvesting and thus no difference in its possible effect on the environment. But obviously I might be wrong about that. I'd love to know if you have any sources why agave used as a sweetener is bad for the environment in a way that it is not in the case of, for example, agave used for making tequila. (Apologies if I misinterpreted your sentence there, maybe you didn't mean to point to agave only when it is used as a sweetener, but that is, I think, a fair interpretation of your text. And therefore prompts me to provide the following information.)

The reason I'm asking about this: if there is no difference, then singling out agave as a sweetener, and pointing towards people who are cutting out sugar or who are vegan, seems kind of random to me. I tried to find some numbers as to how much of yearly agave harvest is used for which agave-based products, but unfortunately couldn't find any. However, there does seem to be a consensus that the main driver of agave demand is tequila.

However, the main driver of agave demand is alcohol. (...) distilled agave spirits are now consumed worldwide. Tequila, which is made only from the blue agave, is the most popular. A smokier kind of agave spirit, mezcal, is made from a wider range of agave varieties, some wild-collected and some cultivated. (...) The explosion of artisanal tequilas has contributed to rapid growth in the tequila market, with sales nearly quadrupling since 2002. Mezcal is also booming in popularity: Imports to the US surged 50% in 2019, overtaking consumption in Mexico itself.

From Salon.com (my emphasis)

In fact, rising demand of tequila in 2020 meant there was also an agave shortage, hiking up prices of agave. (Forbes.com)

On top of that, it appears that you need more agave to make 1 litre of tequila than 1 litre of agave nectar.

Traditional processes require approximately 7 kilos of agave to create 1 liter of tequila

From Tastetequila.com (my emphasis).

They note that this is different when tequila producers use diffusers, "commonly used to create agave nectar" (my emphasis), which drops the needed agave down to "3.3 kilos to produce the same amount." Another number I found for agave syrup/nectar is just a bit higher than the latter, but significantly lower than the former, with "around 4.7 kg of piña to make 1 liter of syrup". (spiritedagave.com, my emphasis) (I don't know if the difference between the former numbers and this latter one is affected by it specifying the amount of piña rather than agave. It might be.)

This means that tequila is not only the most likely product created with agave (to a large amount), it also requires more agave to make the exact same amount, creating even more demand. And I think it speaks for itself that a person who uses both products is probably more likely to drink more litres of tequila than use litres of agave in their lifetime. I don't really drink/use either anymore, but have in the past and I can say that this is at least anecdotally correct in my case. But I think it speaks to common sense as well.

This means that singling out agave syrup/agave nectar when the biggest use of agave is tequila (with a "rising demand" indeed) seems a bit disingenuous to me, unless there is indeed a difference in the cost to the environment, but again, I couldn't find anything about that online. In fact, most articles talking about the environmental cost of agave make the link with tequila, rather than with agave syrup. Would love to hear if I'm missing something here.

I did find this blog post that talks about the environmental impact of agave nectar, and doesn't mention any other agave-based product, but it is a culinary blog post, so it makes sense that they would be focusing on the sweetener that might be used in cooking and baking, rather than something like tequila which one primarily drinks. They mention water and land use as being the two most important concerns, and obviously these concerns would also apply to agave plants being grown for other uses such as tequila. They also go into the sustainable farming practices and responsible water and land management practices that can be adopted to make the production of agave more sustainable, and from my limited searching online, it is clear that a lot of work is being put into making the production of agave more sustainable, so that's great to see.

As for your comments on honey.

Is honey from honey farms eco-friendly? A bit of searching online unfortunately suggests the opposite. First of all, domesticated bees competing with wild pollinators is detrimental for the latter:

Harvesting honeybees increases the number of bees in an area, but because these domesticated bees compete with other native bee species, flower resources become limited and can eventually cause other bee species to die out, according to the University of Cambridge. Different bee species target specific flowers, and so a balance of honeybees and other species is essential in the long–term survival of plant and insect species.

From livescience.com (my emphasis)

Here's another source saying the same:

Honeybee hives aren't natural, and they don't help the environment. In fact, they may harm it. There are thousands of bee species. Almost all of them live in the wild, hiding away in the ground or in odd cavities, like hollow plant stems. They play a vital role in the ecosystem, pollinating flowering plants. Many are in peril; some species have disappeared.

When flowers are abundant, there is plenty of pollen for both honeybees and their wild cousins. But in many landscapes, or when an orchard stops blooming, farmed honeybees can compete with wild bees for food, making it harder for wild species to survive. Basically, a healthy environment needs bees — but not honeybees, Geldmann says. This week, he published a commentary in the journal Science trying to spread the word to a wider audience. "The way we're managing honeybees, in these hives, has nothing to do with nature conservation," he says. Scientists who study bees already understand this. But they struggle with how to talk to the public about it.

From NPR.org (my emphasis)

Now your claim of course, isn't that there are no environmental impacts to honey. Rather, you say that honey is "more eco-friendly" than alternatives like agave syrup/nectar. I honestly couldn't find any information on a comparison, but given that there are great strides being made in making the production of agave more sustainable, and it is talk about quite a lot, and my seeing no such efforts being done when it comes to farming honey from bees ("scientists already understand this" but "struggle with how to talk to the public about it" certainly doesn't sound like the message has come through yet), I would be surprised if long-term farmed honey is more environmentally friendly than its plant-based alternatives. Happy to be proven wrong, though.

As for "properly managed hives not actually changing the bees' lives".

The first problem with this is that most farmed bee hives are not properly managed. (Obviously it's difficult for me to know what you understand for a hive to be properly managed so I'm going to base my interpretation on what is common sense. What I have seen people advocate for when talking about honeybees in the past.)

Let's say, for example, that a properly managed bee hive means that not all the honey, that the bees have worked hard for in order to get through the winter, is taken. Let's say only the excess honey is taken. Does that "not change the bees' lives"?

To produce the honey found in supermarkets, beekeepers harvest the honey made from bees in artificial hives.��This process is a widely debated topic. How does keeping bees impact honey production, the environment and the bees themselves?  Bees can produce more honey than they need to sustain their colony over the winter period, according to the Journal of Agricultural and Food Information. So, many beekeepers believe that using the excess for human benefit causes little harm to the bees’ welfare. Others claim that the bees are overworked as they have to make up extra volumes of honey to replace what’s taken, according to the Journal of Environmental Law and Litigation. In addition, when bees’ honey is taken and replaced with a sugar alternative, bees aren’t getting the same nutrition as wild honeybees.

From livescience.com (my emphasis)

Seems there isn't a consensus on this. I don't know about you, but having to work harder to replace what is taken doesn't, in my book, mean the bees' lives aren't changed. And of course, if the beekeeper misjudges how much honey to take, then they will have to provide another food source to get the bees through the winter, which, as specified, is nutritionally not as sound as the honey itself. That, to me, sounds like a significant change to their lives.

So, how common is it to not take all the honey from a beehive? And how often are bees presented with a less nutritious substitute for their honey?

In some practices, only a modest amount of honey will be harvested, leaving enough honey for the entire colony to feed on throughout winter. On a commercial level, bee farms, will remove all of the honey and substitute it with sugar for the bees to eat. Sugar isn’t as nutritious for the bees as honey — it could cause a decline in productivity and overall well-being. These practices only exist because of human consumption and demand. This doesn’t mean that people should never harvest honey. Instead, opt for organic or locally produced honey rather than commercially produced. Not only will it be better for the bees, but it will also reduce your footprint on the environment.

from beehivehero.com (my emphasis)

I think it's fair to say that most people who buy honey, probably buy honey that is commercially reproduced. I'd say that means most beehives are not properly managed. That's a lot of bees' lives being changed on a regular basis.

Secondly, I think it's quite obvious from the way in which bee farming is done in practice that the bees aren't happy with us taking their honey.

As you might imagine having all that honey and resources will make you a target. Honey bees have to be ready to defend their stash of honey from any honey-loving bears, badgers, or other large animals that might want to satisfy their sweet tooth. How do bees do this? They usually do not bite. Instead they sting. Honey bee workers will sting to protect their sisters and colony from danger. Honey bee worker stingers are barbed. These barbs allows the stinger to remain in the victim and continue to pump venom at the site of the sting. However this barb also means the stinging bee will likely damage its body and internal organs and later die.

from askabiologist.asu.edu (my emphasis)

Beekeeping essentials include:

Beekeeping Suit: You’ll need a protective suit made of thick fabric, like canvas, to cover your body and mask before opening a beehive. This comes with a beekeeper’s hat and veil to protect your head and face. Smoker: A smoker is a handheld metal device with a bellow filled with combustible material. It helps to create smoke which will calm the bees and prevent them from attacking.

from beekeepingtrove.com (my emphasis)

Sure sounds like the bees lives aren't being changed, being pushed back into their hives because a sudden rise of smoke anytime the beekeeper has to engage with their hive 👍

Lastly, a naturally occurring event in the life of a beehive is swarming. It’s natural behaviour aimed at reproduction and the forming of new colonies. It’s basically, very roughly, a bee colony splitting in two. Part of the bees' lives, one might say. And beekeepers will do what they can to avoid it from happening. How? Well, one way beekeepers can prevent swarming, is by clipping the wings of the queen. Not life-altering at all, right?

I am all for protecting the continued existence of these bats, whether the agave is used for agave syrup/nectar or tequila. I am also a big fan of making sure that our practices do not harm the environment, and that includes in the production and harvest of agave.

But I think, and I would hope that you and anyone would agree, that the information we provide in order to make that happen is accurate. I am always in search of the truth and will change my mind and actions accordingly if I have what appears to be a faulty belief.

So if there is anything that I have missed, in terms of the harvesting of agave plants for agave syrup vs. tequila, I would love to know about it. Apart from spreading accurate information, I am also hugely eager to learn. I love acquiring knowledge, you know? Just for the sake of it. So let me know!

At least do the sky puppies right.

[reportprime1]

Gin Market will grow at CAGR of 5.58% from 2024 to 2030, Report Prime

The gin market has witnessed remarkable growth in recent years, driven by evolving consumer preferences, product innovations, and the rise of premiumization in the spirits industry. Valued at $13.88 billion in 2024, the market is projected to grow to $19.23 billion by 2030, at a CAGR of 5.58%. This upward trajectory is largely fueled by increasing demand for craft spirits, innovative flavor profiles, and the growing popularity of gin-based cocktails among younger demographics.

Premiumization has become a defining trend in the gin market, with consumers willing to pay a premium for high-quality, artisanal products. Craft gin distilleries have proliferated, offering small-batch production with unique botanical blends. These craft gins often highlight regional or local ingredients, appealing to consumers seeking authenticity and novelty. Established players like William Grant & Sons, Diageo, and Pernod Ricard have also diversified their portfolios to include high-end and experimental gin lines, further driving market competition.

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Gin producers are constantly innovating with new flavors to attract a broader audience. Spicy gins, Old Tom gins, and fruity gins have gained popularity for their versatility in cocktails. Infusions of exotic botanicals, citrus fruits, and spices have made gin a versatile base for a wide range of beverages, from classic martinis to contemporary, refreshing cocktails. The emphasis on flavor innovation has also helped the gin market appeal to non-traditional spirit drinkers, expanding its consumer base.

The competitive landscape of this market includes leading players like William Grant & Sons, Bombay Spirits, Chase Distillery, Diageo, James Burrough, Pernod Ricard, Seagram’s, and Whitbread among others.

Market Segmentations:

By Type: Spicy Gin, Old Tom Gin, Fruity Gin

By Applications: Cocktail, Other

Regional Growth Dynamics

Regionally, Europe continues to dominate the gin market, with the U.K. leading in both production and consumption, thanks to its rich heritage in gin distillation. The Asia-Pacific region is emerging as a key growth market, driven by rising disposable incomes and an increasing inclination towards Western-style spirits. Countries like India, Japan, and Australia have shown a surge in gin consumption, further bolstered by local production of craft gins tailored to regional tastes.

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Sustainability and Ethical Production

Sustainability has become a critical consideration for consumers, prompting gin producers to adopt eco-friendly practices. From using renewable energy in distillation to sourcing organic and fair-trade botanicals, many brands are aligning with global sustainability goals. Packaging innovations, such as lightweight bottles and biodegradable materials, are also becoming common in the industry, further enhancing the appeal of premium and craft gins.

Challenges and Future Outlook

Despite its growth, the gin market faces challenges such as regulatory barriers in emerging markets and intense competition from other spirit categories like vodka and tequila. However, the continued emphasis on innovation, premiumization, and sustainability positions the gin market for sustained growth. With consumers increasingly seeking unique experiences, the market is set to expand further, driven by creativity and a commitment to quality from both established brands and emerging distilleries.

[aarunresearcher]

The United States tequila market size reached US$ 8.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 13.2 Billion by 2032, exhibiting a growth rate (CAGR) of 4.59% during 2024-2032.

[dallasareaopinion]

An open letter to the President of Mexico, the leaders of the Cartels and the Administration of the United States

Greetings,

In a letter such as this it may be hard to find an opening, how do we get everyone’s attention. I think it can be much simpler.

Mexico is a beautiful country. Her people are wonderous, hard working, enjoy life, enjoy each other and this is always demonstrated in her music, her art, her cuisine and so much of a vibrant beauty in what the people bring to their lives. I know this because I have crossed the border, la frontera, so many times either from the Rio Grande Valley as a child, travel down the Baja or in El Paso as an adult. It was always a joy to go to the markets, go eat or even visit family and friends. The conversations were always passionate and fun devoid of antagonism towards others. Could we have drank a shot or two too much of tequila? A couple of times maybe, yet in the end all was well.

And like any country Mexico is not perfect.

Maybe it is time to find a solution that allows the people of Mexico to flourish because currently no one is winning and the people of Mexico are losing. People no matter where they are in the world need to be able to enjoy life without fear. Too much of the world is under fear right now, yet in this moment let us try to find one solution to one challenge to allow so many a new life.

And to find this answer we need to look beyond the current mindset of crime and punishment.

I do not want to get into a deep dive into the nuts and bolts of new policy, rather outline a different mentality to rid this weight on Mexico’s people of oppression, death, corruption that the American drug trade has put on this country. I do have some ideas for a way forward, yet for now, I just want to offer a philosophical solution to get started.

And responsibly we do need to prosecute some form of responsibility for the lost lives of many innocent people, so I am not suggesting any type of blanket amnesty, yet a unique version of an amnesty proposal is part of the deal.

Many of the people involved have invested time and money in entrepreneurial enterprises, albeit illegal and dangerous ones. So the proposal includes the concept that sins of the fathersf will not affect what the children can do moving forward. This includes the resources the sins produced are reinvested into legitimate businesses that grow Mexico’s economy. And the possibilities are endless here.

If there is a way to allow a new generation to move into areas where investment is needed, they could use the resources productively as both part of the prosecution and change the country needs.

 Will this make everyone happy? Probably no one, yet right now, the current situation is doing harm at so many levels there is no good in it for Mexico.

The possible benefits are economic growth, lives gained, families reunited, more responsible jobs, using resources for infrastructure needs instead of law enforcement and I could go on. Some indirect benefits are resources by both the Mexico and the United States could be redirected to a stronger border policy for both countries that is productive not antagonistic, innocent lives on both sides of the border are spared, trade is more productive and again this list is not comprehensive.

As a Christian and I know not all are Christians, I see certain aspects of Christianity helping though and that is forgiveness and repentance. The people of Mexico could forgive if the crimes against them stop and going forward resources are used to better their lives. The repentance is some will need to account for their actions and yet this can be viewed with reason if the direct individuals accept a new fate and allow themselves to isolate themselves from the rest of society all the while their children and descendants can go forward with their own lives free of retribution. It is a trade off for certain people to free themselves of a life constantly on the run and in violence where even they do not have any freedoms now anyway. They may have a certain “power” over some areas or groups, but they are not truly free. They could agree together to allow a new life for their families and even have some say in what businesses their children invest to begin. Yet overall though they would need to accept a new role of quiet solitude to allow their later years to be lived in repentance and reflection.

The possibility of criticism for an idea like this is immeasurable since it is wrought with the concept of what some people call underserving individuals a way to avoid consequences these same people prefer for their illlicit actions. And I fall under that camp somedays. Yet all I see is the problem is getting worse not better no matter how much money is given to law enforcement on both sides of the border. People die daily in both countries, many are totally innocent of the events this idea hopes to overcome. So if you want to criticize come with a better idea.

There is so much more to implement a proposal such as this and there will need to be buy in that will have to come with a word no one likes in this situation and that is trust. All sides will have to take that infamous leap of faith to make an idea like this even come close to working. Yet standing pat on the current situation gives us nothing. Trust is difficult to achieve sometimes on a one to one basis and to build it with so many moving pieces may seem impossible. Rather I say create steps, take them one at a time to give every player some confidence they can move to the next step. And one day hopefully soon, people can wake up in their town or village, go to work, spend the holidays with their families out in the open, visit and tour the country, have faith in the people around them and enjoy what all of us should be able to enjoy and that is this wonderful life we have been given.

Cheers

[life-around-me-yura15cbx]

Agave americana, commonly known as the century plant, maguey, or American aloe, Агава американская.

It is native to Mexico and the United States, specifically Texas.

Family:Asparagaceae

Subfamily:Agavoideae

Genus:Agave

The common name "century plant" stems from its semelparous nature of flowering only once at the end of its long life. After flowering, the plant dies but produces adventitious shoots from the base, allowing its growth to continue. Although it is called the century plant, it typically lives only 10 to 30 years. Towards the end of its life, the plant produces a tall, branched stalk adorned with yellow blossoms, which can reach a height of 8–9 m.

Терпит сильную засуху, ветер, соль, высокие температуры, плохую почву и низкое плодородие, восстанавливается после повреждений и не выпасается скотом, долговечен и не имеет известных паразитов. Он выше других растений в среде обитания. Новые дочерние растения образуются через короткие корневища, а сочные листья прорастают из фрагментов.

agave: From the Greek aganos ‘noble’, referring to its stately form when in flower

If the flower stem is cut before flowering, a sweet liquid known as aguamiel (“lit. 'honey water') can be collected from the plant's hollowed heart. This liquid can be fermented to produce the alcoholic drink called pulque or octli used in pre-Columbian Mexico. In the tequila-producing regions of Mexico, agaves are known as mezcales, A. americana is among the several Agave species used for this purpose.

Agave nectar is marketed as a natural sweeteners with a low glycemic index. The leaves of A. americana yield fibers called pita, which are suitable for making ropes, nets, bags, sacks, matting, and coarse cloth. They are also used for leather embroidery in a technique known as piteado.

It is used in traditional medicine to treat various ailments, and as a laxative, diuretic, and diaphoretic, in constipation, acidity, boils, pimples, and cancer. It is antiinflammatory and cytotoxic. Agave americana L. reduced carrageenan-induced rat paw edema.

Ещё одна самая высокая трава, после другого спаржевого: Furcraea foetida

2 Arran Road, Browns Bay, Auckland 0630, New Zealand

-36.718746, 174.74037

36°43'7"S, 174°44'25"E

наземные растения травы спаржевые высокие

[industryforecastnews]

Tequila Seltzers Market Size, Share And Business Outlook Report, 2030

 Tequila Seltzers Market Growth & Trends 

The global tequila seltzers market size is expected to reach USD 6.01 billion by 2030, growing at a CAGR of 8.9% from 2024 to 2030, according to a new report by Grand View Research, Inc. With the growing demand for healthier alternatives in the beverage industry, tequila seltzers have emerged as a popular choice among health-conscious consumers. These beverages combine the refreshing taste of tequila with the low-calorie, low-sugar nature of seltzer, offering a guilt-free way to enjoy alcohol.

The combination of low calories, low sugar, and convenience has made tequila seltzers increasingly popular among health-conscious consumers. They offer a way to enjoy alcohol without the guilt of consuming excessive calories or sugar. This has contributed to their growing popularity in both the U.S. and international markets.

Moreover, innovation in product offerings and packaging solutions has played a crucial role in making tequila seltzers more accessible and convenient for consumers. Some flavored tequilas are infused with natural ingredients and flavors, appealing to health-conscious consumers who prefer beverages with perceived health benefits or lower calorie counts compared to traditional sugary mixers. The rise of cocktail culture has driven demand for flavored spirits that can be used to create innovative and exciting drinks. Flavored tequilas provide mixologists and home bartenders with versatile ingredients that can enhance a wide variety of cocktails.

The expansion of offline and online distribution channels is another crucial factor contributing to the growth of the market. The availability of tequila seltzers across various retail formats, from supermarkets and hypermarkets to specialty gourmet stores, has improved consumer accessibility. E-commerce platforms and direct-to-consumer sales models have also made it easier for smaller, niche producers to reach a global customer base, fueling competition and driving innovation within the market.

Request a free sample copy or view report summary: https://www.grandviewresearch.com/industry-analysis/tequila-seltzers-market-report

Tequila Seltzers Market Report Highlights

Lime tequila seltzers segment held a share of 31.23% in 2023, owing to its versatility and can be enjoyed in various settings, from casual gatherings and barbecues to beach outings and parties. Their light and crisp nature makes them suitable for a wide range of occasions.

Canned tequila is expected to witness a CAGR of 9.9% during 2024 to 2030. They are ready-to-drink, eliminating the need for mixing or measuring ingredients. This makes them ideal for on-the-go consumption, social gatherings, and outdoor activities like picnics, barbecues, and beach outings.

The off-trade distribution channel held a share of 71.0% in 2023. Retailers frequently run in-store promotions, discounts, and sampling events to attract customers. These activities provide consumers with the opportunity to try new tequila seltzers and discover new favorites, driving sales and increasing popularity.

North America held a market share of 31.43% in 2023. In the North America, consumer demand for distinctive and flavorful beverages is driving the expansion of the tequila market. To meet this demand and discover novel taste experiences, major manufacturers are introducing innovative flavors.

Tequila Seltzers Market Segmentation

Grand View Research has segmented the global tequila seltzers market report based on flavor, packaging, distribution channel, and region:

Tequila Seltzers Flavor Outlook (Revenue, USD Million, 2018 - 2030)

Lime

Strawberry

Grapefruit

Others

Tequila Seltzers Packaging Outlook (Revenue, USD Million, 2018 - 2030)

Bottles

Cans

Tequila Seltzers Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

Off-trade

On-trade

Tequila Seltzers Regional Outlook (Revenue, USD Million, 2018 - 2030)

North America

Europe

Asia Pacific

Central & South America

Middle East & Africa

List of Key Players in the Tequila Seltzers Market

Anheuser-Busch InBev

Diageo plc

Hard Seltzer Beverage Company, LLC

Cutwater Spirits

Que Onda Beverage, Inc.

Jose Cuervo

Suntory Global Spirits Inc.

Heineken N.V.

Constellation Brands, Inc.

Boozy Bubbles

Browse Full Report: https://www.grandviewresearch.com/industry-analysis/tequila-seltzers-market-report

[poonamcmi]

Margarita Glass Market is Estimated to Witness High Growth Owing to Increasing Consumption of Mexican Cuisine

The margarita glass market is primarily driven by the growing popularity of Mexican cuisine globally. Margarita glasses are specially designed glasses used for serving margarita cocktails which consist of tequila, triple sec, lime juice, and salt on the rim. These glasses enhance the cocktail drinking experience owing to their structure and shape. The unique shape of margarita glasses allows easier swirling and precise sipping of the drink. The wide rim of the glass catches and clings to the salt found on the rim, giving each sip a perfect salted experience.

The global margarita glass market is estimated to be valued at US$ 464.19 Mn in 2024 and is expected to exhibit a CAGR of 6.9% over the forecast period 2024 to 2031.

Key Takeaways

Key players: Key players operating in the margarita glass market are Libbey, Arc International, Bormioli Rocco, Ocean Glass, RONA, City Glass, Sisecam, ADERIA GLASS (Ishizuka Glass Co. Ltd.), Duralex, Bormioli Luigi, Huapeng, RCR Cristalleria Italiana, Anchor Hocking, Nachtmann, St&olzle Lausitz, Vetroelite, Schott Zwiesel, Baccarat, Denby Pottery, and Villeroy and Boch.

Key opportunities: Increasing number of bars and restaurants across regions present significant growth opportunities for players in the Margarita Cocktails Market Trends Additionally, rising consumer interest in home bar setups during the pandemic has opened new avenues.

Global expansion: Key manufacturers are expanding their presence across international markets through partnerships and distribution agreements. The growing popularity of Mexican cuisine and cocktails in regions such as Europe and Asia Pacific is encouraging market players to tap new regions.

Market drivers

The primary driver spurring the demand for margarita glasses is the rising consumption of Mexican cuisine globally. As the popularity of Mexican food and drinks escalates outside their region of origin, the sales of associated servingware such as margarita glasses is also witnessing an upsurge. Moreover, the increasing number of bars, pubs, and restaurants introducing Mexican dishes and cocktails on their menus is positively impacting the margarita glass market. Additionally, the growing trend of home bar setups during the pandemic has further augmented the sales of margarita glasses for household use. PEST Analysis Political: The Margarita Glass Market Size And Trends is impacted by regulations related to alcohol consumption and taxation policies. Changes in import duties and trade agreements impact the competitive landscape.

Economic: Economic factors like disposable income, consumer spending on alcoholic beverages affect demand for margarita glasses. Inflation also impacts production costs.

Social: Changing lifestyles and social trends influence drinking culture and the popularity of certain cocktail varieties. Social media trends accelerate the adoption of new cocktails and barware designs.

Technological: Advances in glass making technologies enable unique designs and superior product attributes. Innovation in specialty and premium glassware cater to niche consumer bases.

The North American region accounts for the largest value share in the margarita glass market due to high per-capita consumption of cocktails containing tequila. Changing demographics and rising disposable incomes have boosted sales.

The Asia Pacific region is expected to be the fastest growing regional market for margarita glasses over the forecast period supported by a growing middle-class population, increasing western influence, and rising expenditure on alcoholic beverages. Rapid urbanization and social media exposure to global bartending trends also support market growth. Get More Insights On, Margarita Glass Market About Author: Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. (https://www.linkedin.com/in/ravina-pandya-1a3984191

[naina10]

Pouring Success: The Art and Science of Tequila Marketing

Tequila, once a humble Mexican spirit, has taken the global beverage industry by storm. As the drink continues to rise in popularity, tequila marketing strategies have evolved, blending tradition with innovation to captivate consumers worldwide. In this article, we'll explore how tequila has become a cultural phenomenon and the creative marketing tactics used to promote it.

The Rise of Tequila: From Tradition to Trend

A Brief History

Tequila's origins can be traced back to the indigenous people of Mexico, who fermented the agave plant to produce a milky, alcoholic beverage. However, it wasn't until the arrival of Spanish conquistadors in the 16th century that the distillation process was introduced, leading to the creation of what we now know as tequila.

The spirit remained a local specialty for centuries, but in recent years, it has gained international acclaim. With celebrities endorsing tequila brands and mixologists incorporating it into innovative cocktails, tequila has transcended its reputation as a party drink to become a sophisticated choice for connoisseurs.

The Tequila Boom

The global tequila market has seen remarkable growth, with sales reaching new heights year after year. According to the Distilled Spirits Council of the United States (DISCUS), tequila sales increased by 14.6% in 2023 alone. This boom can be attributed to several factors, including the growing demand for premium spirits and the rise of craft cocktails.

Moreover, the popularity of tequila has been fueled by the rise of health-conscious consumers seeking gluten-free and low-sugar alternatives. Tequila, made from the agave plant, fits the bill perfectly, appealing to a diverse audience seeking both taste and health benefits.

The Art of Tequila Marketing

Storytelling: Embracing Heritage

One of the key strategies in tequila marketing is storytelling. Brands often emphasize their rich heritage and traditional production methods to create a sense of authenticity. By highlighting the craftsmanship involved in producing tequila, companies can connect with consumers on an emotional level.

For example, Patrón Tequila has built its brand around the idea of handcrafted perfection. The brand's marketing campaigns often feature the meticulous process of harvesting, baking, and distilling agave, reinforcing its commitment to quality.

Celebrity Endorsements: Adding Star Power

In recent years, celebrity endorsements have played a significant role in tequila marketing. Celebrities like George Clooney, Dwayne "The Rock" Johnson, and Kendall Jenner have launched their own tequila brands, leveraging their star power to attract a loyal following.

This strategy not only boosts brand visibility but also helps create a sense of exclusivity. Fans of these celebrities are more likely to purchase the tequila, associating it with the glamorous lifestyle of their favorite stars.

Social Media: Engaging the Digital Generation

Social media has become a powerful tool for tequila marketing, allowing brands to engage with their audience directly. Platforms like Instagram and TikTok provide opportunities for creative storytelling, user-generated content, and influencer partnerships.

Brands often collaborate with mixologists and influencers to showcase innovative tequila cocktails, encouraging consumers to experiment with the spirit at home. These collaborations generate buzz and foster a sense of community among tequila enthusiasts.

Sustainability: A Growing Concern

As environmental awareness continues to rise, sustainability has become a crucial aspect of tequila marketing. Many brands are adopting eco-friendly practices, from using recycled materials for packaging to implementing sustainable farming techniques.

For instance, Casa Noble Tequila emphasizes its commitment to organic farming and sustainable production. By promoting these practices, brands can appeal to environmentally conscious consumers who prioritize ethical choices.

The Future of Tequila Marketing

The future of tequila marketing is bright, with new trends and innovations on the horizon. Here are a few key developments to watch out for:

Experiential Marketing: Creating Memorable Experiences

Brands are increasingly investing in experiential marketing to create memorable experiences for consumers. From tequila tastings to immersive events, these experiences allow consumers to engage with the brand in a meaningful way.

Premiumization: Elevating the Tequila Experience

As consumers continue to seek premium products, tequila brands are focusing on premiumization. This involves crafting high-quality, aged tequilas that offer a unique taste experience. Premiumization not only attracts discerning consumers but also justifies higher price points.

Craft Tequilas: Embracing Innovation

The rise of craft tequila is reshaping the industry, with smaller producers experimenting with unique flavors and production techniques. This trend is appealing to adventurous consumers seeking something different from mainstream options.

Conclusion

Tequila marketing is an intricate blend of tradition, innovation, and creativity. As the spirit continues to gain popularity worldwide, brands must stay attuned to consumer preferences and trends. By embracing storytelling, leveraging celebrity endorsements, and prioritizing sustainability, tequila brands can continue to captivate audiences and secure their place in the global market.

With its rich heritage and modern appeal, tequila's journey from Mexico to the world stage is a testament to the power of effective marketing strategies. As we raise our glasses to this iconic spirit, it's clear that the future of tequila marketing holds exciting possibilities. Cheers!

[lokalybusinessapp]

How to Start Your Own Alcohol Delivery Business: Step-by-Step Guide

It's a football league or showdown of your favorite team, whether it's sorrow or happiness, alcohol or liquor is a badge of camaraderie. Providing convenience and meeting the higher demand, an Alcohol Delivery App Development is a solution to uplift your business and expand its horizons throughout.

From tangible offline stores, alcohol has set its path to meet the consumer across the nation and globally through online stores. The Alcohol market has witnessed major growth over time and is poised to intensify the demand in upcoming years.

Online Alcohol Delivery App Development growth does not come from one source. Its cumulative impact on choices, lifestyle, emotional ups and downs, peer hangouts, and a multitude of other factors drive a person toward the urge to alcohol. It has a cultural and social significance. From the ability to enhance social interactions to provide a sense of relaxation and euphoria, alcohol consumption has become a norm for many. Marching along with trends and equating a valuable business, Alcohol App Delivery Development is the ticket to success.

Before we dig into and examine briefly each step of building Liquor Delivery App Development, check out some statistics and insights.

2022 was a milestone year for Australia’s Dan Murphy for his leading wine and liquor store online grabbing 462 million U.S Dollars in net sales.

The alcohol e-commerce market is forecasted to continue with steady growth, it is expected to hit 67 billion U.S dollars by 2028.

54% of consumers opt for online delivery as their go-to source for purchasing alcohol.

69% preferred they order alcohol online monthly.

DoorDash reports said 60% of consumers use on-demand alcohol delivery in 2023.

The driving force behind the success of Alcohol Delivery App Development is concrete efforts and a push to deliver convenience with valuable services. With collective market research, business model creation, app development, and omnichannel strategies, businesses are shaping the thriving graph of the industry.

Success can't be solely defined by statistics; they're just one piece of the puzzle, like a hinge or a part of the anatomy. To gain a deeper understanding, let's examine various structures.

What is Alcohol Delivery App Development?

Whether it's 10-minute quick delivery for your pizza ingredients or fruits or 20-minute delivery of your favorite pizza, applications are bridges that connect customers to direct services. With convenience and apt for better services, consumers' first choice is an app to get all their products or services.

Alcohol Delivery App Development a.k.a Liquor Delivery App Development works on the same framework as Grocery Delivery App or Milk Delivery App. From quickly and reliably filling your shelves with your favorite malt or conveniently on-demand same-day or last-day orders, the Grocery Delivery App serves convenience for consumers and sales for business.

Alcohol Delivery Apps are the go-to choice for users to simplify their alcohol, liquors, or other beverages delivered conveniently to their doorstep. The apps have a repository of different brands, options, wine, beer, tequila, ready-to-drink cocktails, and much more.

Alcohol Delivery Apps Development is more than just a need of the hour, it's a bridge to meet the evolving demands of consumers and businesses.

Steps To Start An Alcohol Delivery Business

Alcohol delivery, like any other field service operation, has some unique odds. From licensing and restrictions to pricing structure and delivering right at door steps to those fragile items, some challenges need to be underscored to plan efficiently.

Conduct Market Research

The only way to grow and become better is through research. Research opens multiple alleys and chances of success. Studying marketing, and gaining insights would help shape your idea and beat the odds that might stumble. Don't forget to peek into competitors, understand the choices, analyze potential buyers, and understand selling products and trends associated with the industry.

Scratch out your budget and resources and align them with your goals. These would help you steer in the right direction.

Comply with State and Local Laws

Ensure your state and local permits for alcohol delivery. Some states allow delivery of beer and wine, while others allow only for shipping. Some have restrictions of “dry state” while others have relaxed restrictions.

Navigate the complex compliances of local, state, and federal regulations. Try checking with licenses, adhering to age restrictions, operating within designated zones, and much more are factors that need to be looked upon.

Choose your Business Model

Business models fall into three categories - Commission, On-Demand Alcohol Delivery, Single Store Model, Aggregator Marketplace, and white label.

To determine which liquor delivery app is right for you consider some factors like user experience, features to be integrated, costs, technology stack, and much more. But prominently research would help you narrow down a solution that best suits your needs, preferences, and business goals.

You can copy-cat Drizly, Saucey, Swill, Minibar, and more that have adapted to the changing market and are booming in the industry.

Create a Comprehensive Plan

As per your model, create a business model that underscores key aspects like partners, activities, value proposition, customer relationship, costs, and revenue streams.

From marketing and promotions to delivery and hiring staff, features integrated, ensure you have a comprehensive plan handy that would help you put your best foot forward in a better direction. For Alcohol Delivery App Development, partner with Lokaly experts who help you build and shine your digital business.

Keep an eye on significant opportunities, innovation, and growth factors that could add value to your business.

Hire Expertise for Alcohol App Delivery

Once you are aware of features, models, and other basic functions, collaborate with the development team to start building the app. A team would help you chalk out all possible solutions, innovative ideas, technological aspects (features and functionalities), latest trends, budget, and everything that drives goals towards success.

From developing a marketing strategy to Alcohol Delivery App Development, a team of experts on your side would drive growth and efficiency.

Developing Your App

Developing an app underpins numerous factors like careful planning and execution. To ensure the end results are beautiful, functional, and valuable, there are certain aspects you need to consider - choosing the right tech stack, UI/UX development, backend development, frontend development, integrated APIs, and launching.

Partner with Stores or Breweries

You can't run back and forth or juggle to have all the brands available in your store. You need to partner with different stores or breweries that have repositories and myriad liquors. Proposing your plan and establishing an agreement would bolster your business and create a comprehensive product catalog for your customers.

Launching and Marketing

Launching an app can be exciting and equally a responsibility full process. You need to run tests, collect feedback, and work on bugs before launching the app. Ensure the app has all the checklist ticked - seamless user experience, personalization features, compliance with user-friendly search, smooth checkout process, loyalty programs and rewards, and more. To execute a successful debut, you need to ensure to meet App Store guidelines or launch on that platform.

Launching is not a destination, it's the beginning of a process. Staying proactive and analyzing data, customer feedback, changing market trends and more helps you excel in your services and makes your app stand out.

To strive and magnetize more profits, staying proactive is key to success. Get in touch with a team that works post Alcohol Delivery App Development for maintenance, support, and marketing.

In a nutshell,

The mobile application development market has expanded its horizons, from integrating AI to analytical tools, and the industry opens newer user-centric opportunities. The first step to success is collaborating with a Liquor Delivery App Development company that helps you thoroughly from market research to launch and marketing.

As technology is becoming increasingly prevalent and accessible, app development is the bridge that connects companies and customers. The shift from basic beverages to opting for entirely new fusion or alcoholic drinks has been dominant. With a wide repertoire of product trails, the market is huge from beer, wine, Japanese whiskey, and more.

Diversification as per consumer preferences and tastes fuels the business. With Alcohol Delivery App Development explore the untapped categories and diversify your portfolio. There is a huge range of products you can add and meet the customer's demands and needs. Remember, being in trend, and being able to satisfy the hunger for something innovative and new is key to sustaining in the market.

Are you ready to experience growth in the future? Are you ready to apply best practices to multiply your business? Get in touch with the Alcohol Delivery App Development team that makes success possible.

Frequently Asked Questions for Alcohol Delivery App Development

1. What benefits can I get for my liquor business with an app?

Mobile applications are the go-to-tool for purchasing any sort of products or services. Whether it's for grocery, milk, or any other product, an app's convenience can help you deliver the solution right to your doorstep. The liquor and beverage industry follows the same recipe. Tap the endless app benefits, 24x7 availability, streamlined operations, increased data, personalized services, and much more with the right app development.

2. What are the key features a liquor delivery application must include?

Well, there are no fixed parameters or comprehensive list, but a few features that you need to have in the list including - real-time order tracking, secure payment options, a friendly dashboard, customer review, ratings, push notifications, and updates.

However, with AI advancements, you could add more features too.

3. How long does it take for an Alcohol Delivery Application?

Alcohol Delivery Application Development takes around 30-90 days as per the model you choose. However, there are numerous other factors enumerating time frames.

4. How much will it cost to develop an alcohol delivery application?

The cost underscores numerous factors, it depends upon stack technology, features integrated, expertise handling, and much more. For Liquor Delivery App Development costs, buzzing our experts could be the best solution. They will gauge your requirements and determine the cost.

5. Can I customize an Alcohol Delivery App as per my requirements?

Of course! Your idea, your vision, our expertise, and your solution. We can bring your ideas to vision with a fully customized solution undertaking the latest technology, advanced features, integration, and enhancements.

You can fully customize your Alcohol Delivery App as per your requirements.

[acestills2]

How can I size my brewing systems?

How can I size my brewing systems?As the craft beer motion proceeds to expand, even more as well as even more individuals are looking right into beginning a brewery as well as the logistics entailed. It s an amazing time to be making beer!We obtain a variety of individuals approach us desiring assistance creating, structure, as well as occasionally mounting their brewery. Several of our customers are specialists in beer production-- they have actually been exploring for several years and also are throughout the dishes they wish to make use of-- they simply require aid sourcing the very best high quality developing devices as well as outer elements.Others require an extra consultatory strategy-- with help from the start, in brewery style, design as well as sizing-- right with to installment. Right here is what we have to use in the actions to beginning a brewery.The initial step in the procedure of constructing your brewery is to make some choices regarding sizing.We will certainly position 3 concerns to you:_ What is the dimension of your area?_ What are your yearly as well as regular monthly manufacturing objectives?_ What is your spending plan?The solution to these will certainly assist us determine which developing systems matches your requirements. There are a number of elements we take into consideration, that will certainly influence the dimension of your beer brewing equipment:_ quantity for each and every set_ c ost of devices_ workforce sources_ flooring area_ growth abilities_ After we have actually covered these bases, we will certainly return to you with a suggested appropriate developing systems options to attain your objectives with the sources readily available to you.As the craft beer motion proceeds to expand, even more as well as even more individuals are looking right into beginning a brewery and also the logistics included. It s an interesting time to be making beer! We like seeing the enthusiasm proceeding to expand in this market. Others require an extra consultatory strategy-- with help from the start, in brewery format, style as well as sizing-- right with to setup.Refequency questions1200L stainless steel four-vessel direct fire heating brewery equipment2000L stainless steel steam heating mashing beer equipment3500L stainless steel steam heating beer equipment800L stainless steel manual steam heating beer equipment500L Stainless Steel Two vessel Steam Heating Brewery Equipment At Acestills.com, we supply distillers of all sizes from 50 liters to 5000 liters, covering distillation equipment for whiskey (whisky), rum, brandy, vodka, tequila, beer, wine and gin.

[webdesignagencyindubai]

Looking for a Creative Branding Company in Dubai UAE?

Creative Branding plays a vital part in business organizations. It works for customer purposes to familiarize with reliability and quality while deciding on your product. In Dubai, the competition between the agencies was increasing gradually. Hence, a brand can differentiate from its competitors.

Branding company in Dubai in such perspective craft digital experiences using the technology to stay connected with the audiences and make them profoundly engage with your brand. It provides bullet-proof digital and branding solutions to cherish your experiences while keeping abreast with the latest changes.

A brand actually, is a mark that stays in the marketplace or a promise to the clients about who you are, what you provide and what makes you peculiar. It helps to manage, and build equity over a specific time and works as a valuable asset in any kind of business agency.

The basis of the brand is conveyed through a logo. Many branding agencies in Dubai create merchandise, logo designs, banners, hoardings and other marketing strategies. These are essential needs for any kind of branding management. Let’s get a deep insight.

The Magical Role Of Creative Branding Agency In Dubai.

To keep your brand engaging, a creative branding agency in Dubai is the best agency that focuses on creating and launching your brands and their rebranding. The function of a branding agency includes designing, planning and managing branding techniques for its respective clients.

It offers instant support for advertising and other kinds of promotion. Having a strong brand can turn any business blooming in the competitive markets of Dubai. Apart from strategic advice, branding agencies provide creative solutions that aid businesses to know their identity effectively. It involves visual elements like typographies, color patterns, logos and corporate voice & messaging.

Is It a Smart Move To Hire A Branding Company In Dubai?

Branding is the main component for the success of your business, irrespective of its nature and size. Connecting with a Branding company in Dubai helps to shine your business in the lively Dubai business scene.

It provides the professional expertise and experience that most of the businesses lack internally. Branding agencies understand what really works and enable you to craft effective and innovative strategies tailored to your business.

It has a knack for ascertaining what turns your brand striking and how best to show it to the audiences. Investing in a branding agency can boost the visibility of your business like a pro.

It provides a unique challenge for the agencies. The creative branding company focuses on local insight to understand the unique preferences of the local market. It also offers crucial benefits while developing a branding technique that resonates with the target customers.

Why Work With Tequila?

Being an award-winning Branding agency in Dubai, Tequila blooms on the dynamic nature of the digital area. It has a key mission to harness the power of the latest trends by utilizing cross-channel platforms, heightened visibility and increased sales growth. As the leading branding agency, it provides stunning visuals with a unified user experience to generate engaging digital journeys.

Bind with years of experience and a desire for excellence, we will be your dedicated partner to create extraordinary brand identities. Its team of branding experts and seasoned designers is familiar with the power of appealing logos that help boost strong brand awareness.

Are you keen to elevate your brand insight? Let’s connect with us today and embark on a rejoice drive of brand transformation together. We would love to hear your related concerns and queries. Contact us right away.

What Services Does Tequila Offer?

When you connect with the best branding company in Dubai at Tequila, you get many services that help your business grow and establish the brand. You will get the services of Brand essence and strategy. It includes the brand positioning, competitor analysis, Taglines and Naming, Brand architecture and essence mission, values and vision.

Tequila is the premiere branding agency in Dubai that provides your seamless services of Brand guidelines and logo design or redesign. It consists of the digital services of logo adaptations, Moodboard, Color Palette, Font/Logo Usage and Rules, Typography, Color Strategy and color systems and Logo Rationale.

[infinitiresearch]

US Tequila Market| Market Size, Analysis, Growth and Forecast, 2023 – 2027

Originally published on Technavio: US Tequila Market by Product, and Distribution Channel - Forecast and Analysis 2023-2027

The US Tequila Market is poised for significant growth, with a comprehensive forecast and analysis spanning the period from 2023 to 2027. Tequila, a distilled alcoholic beverage made from the fermented juice of the blue agave plant, has witnessed increasing popularity in the United States, driven by changing consumer preferences and a growing interest in premium and craft spirits. The market analysis focuses on key product categories and distribution channels influencing the dynamics of the Tequila market in the US.

The product categories within the US Tequila market encompass a diverse range, including Blanco (Silver), Reposado, Añejo, and Extra Añejo. Each category represents a different aging process, influencing the flavor profile and characteristics of the tequila. The rising demand for premium and aged tequilas, such as Añejo and Extra Añejo, indicates a shifting consumer palate towards more sophisticated and nuanced offerings.

Distribution channels play a crucial role in shaping the Tequila market in the US, with options including liquor stores, bars and restaurants, online retail, and supermarkets. The traditional liquor store and bar channels remain significant contributors, offering consumers a curated selection and the opportunity to explore different tequila brands and expressions. However, the online retail channel has gained prominence, providing convenience and a broader range of options for consumers seeking diverse tequila products.

Geographically, the US Tequila market is expected to experience growth across various regions, with factors such as regional preferences, demographic trends, and cultural influences shaping consumption patterns. The tequila market is not only concentrated in states with historical ties to Mexico but is spreading across the country, driven by a broader cultural appreciation for tequila as a versatile and premium spirit.

The forecasted period suggests notable market growth, propelled by factors such as the rise of craft and artisanal tequilas, increased consumer education about tequila varieties, and a growing cocktail culture. However, challenges such as potential supply chain disruptions, fluctuating agave prices, and regulatory considerations may impact the market dynamics.

To Learn deeper into this report , View Sample PDF

In conclusion, the US Tequila Market is on track for substantial growth, reflecting changing consumer preferences and an evolving appreciation for the diverse offerings within the tequila category. The market's evolution is shaped by the variety of tequila products and the diverse distribution channels available to consumers. Overcoming challenges and capitalizing on the expanding market trends will be crucial for sustained success in the US Tequila market from 2023 to 2027.

For more information please contact.

[naveenkumarsin32]

Mexico avocado export import data | Global import export data provider

Exim Trade data consists of 2000+ happy customers who have taken the Mexico import-export data and given us a 5-star rating. Our 90% of users stay happy with our services. You can also reach out to us if you want to explore the Mexican market. Mexico's avocado exports saw record growth in FY 2023. Click on the below link for accessing the sample of import export data.  https://eximtradedata.com/mexico-import-export-data

More information about Mexico allows Russia to bottle Mexican-produced Tequila : https://globalimportexportdataprovider.blogspot.com/2023/11/mexico-allows-russia-to-bottle-mexican.html

[aarunresearcher]

The United States tequila market size reached US$ 8.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 13.2 Billion by 2032, exhibiting a growth rate (CAGR) of 4.59% during 2024-2032.

[spiritsrituals]

whisky promoter in india

whisky promoter in india, the amber nectar, continues to dominate the palate in India. It is the preferred pout and the most enjoyed Spirit in the country. As elsewhere, even though Gin is gaining a lot of attention, but Whisky continues to be on top of the game.

The last 18 months have been dominated by Covid situation, impacting all F&B in India, including spirits. The Covid situation now seems in control; across the country except states of Maharashtra ( Mumbai ) & Kerala, where the numbers are still a challenge.New Delhi & NCR is well paced with Positivity ratio being less than 1 %. Vaccination rates have come down, but numbers are still high across most states.Hills Stations and Tourism spots are witnessing massive crowds thus endangering the covid climate once again.Medical Community & the Govt are preparing for the impending third wave, which is being predicted either in Oct or even Dec.Growth in Real Estate industry on premium housing. Growth witnessed in people buying houses in the hills. Large offices opening with 50% employees. Global brands are still WFH till Oct 2021, at this stage. There is reduced movement in High energy Zones like Bars, Night Life, Premium Dining, etc.. Wedding beginning to pick up with smaller guest lists of 50 -150. There is also  a defined movement towards most affluence Indians looking at moving overseas – Dubai, Australia, Canada and UK being favourite

The F&B Environment in India is an upswing, as cities and states continue to open up.

Hotels and F&B Outlets have opened with 50% capacity. Bars have also opened but not witnessing large number of guests – Less than 30%. Over 35% outlets in premium dining may not open again, as perestimate at stage. Outlets are offering as much 33% discount on dining, with an average cheque US$20.00 per head. Most stand alone F&B Outlets are witnessing 40%-60% average footfalls, from 2019.Malls are witnessing 50%-60% footfalls but not much conversion in sales. Higher base of customers in local markets & for weekly shopping. There is a good response to fast food & Indian snacks – up by over 60%. Pizza is the most ordered fast food, followed by Burgers and then Indian Samosa. Full meals are being ordered at least twice a week by over 20% households, average US$ 80 per order. Huge growth in cloud kitchens & home delivery services. Growth in Indian regional cuisines & local chefs. There is also high growth in Indian Home chefs & home-made condiments. Hotels are offering Premium food Hampers with multiple cuisines, at over 40% discount from pre Covid rates.Most people who could not afford Hotels, are now enjoying hotel foods delivered at home, at 40%-50% lesser price. Hotels like The Taj Hotels are opening food trucks to cater to quality fast foods. Large Growth in health foods, spices & condiments. There is also large growth in home Cocktail Mixes, Tonic Water & Mixers. Home catering is picking up well, with packaged & designed hampers. There is definitive growth in premium alcohol & spirits. Growth in Healthy Dining & Premium Foods. Most Trends are here to stay – Health & Healthy Foods. Home Bars & entertainment at home – High Possibility of revival

All Things Beverage

Retail sales are at all time high with shops recording over 200% growth in the last few months. Hotels &Stand alone Bars are doingmodest business, less than 30%, but high opportunity in the next 6 months. The Duty Free is at an all-time low, but looking to ramp up in 12 months with international travel picking up again.Home Drinking – Starts on Tuesday & weekends are looking more “food oriented”. Over 20 flavours of mixers are on offer across premium outlets. Cigars are gaining ground with more smokers buying in India. Gin & Whisky top as Spirits of Choice. Rum & Tequila are on limited offer. Vodka picks up every so often often based on crowd. Bar displays – In Vogue. Movements towards Premiumization of Spirits. Whisky – Top of the Value Chain. New guidelines on Communication of Beverage Brands. Digital gains prominence, though physical event will start again by Sept 2021

New Trends

The above points can be used as an input on going ahead with all areas.The consumer profile remains the same though there may be changes in their thinking. New Excise Policy in New Delhi – Encouraging, will lead to higher sales. New Excise Policy in Gurugram – Expected in 2 months. High end retail being planned across key markets in India. Higher focus of new Investors on catering to home services, fresh foods, fruits & condiments than bars. Investors are keen on low investments cloud kitchens, than investing in outlets in premium bars in “loud” locations. Move towards backing promising Mixologists / Chefs to offer & create own brand of Cocktail F&B Outlets / Outlets. Investors keen on creating home grown F&B Brands seeing the success of othere. Home chefs looking at small outlets & investors.

Social Trends

New Bars coming up in Goa & smaller towns

Neighbourhood bars may be the new trend in 2022

Beam Suntory join’s Diageo & Pernod Ricard on top

Reduced rate of footfalls in Bars in Malls – Needs to be studied

Most younger people are relocating out of large towns, which is impacting office operations, such large companies / brands are looking at moving out of CBDs

******

SLL also feels that these are current trends and things may change in the next 12 – 18 months

It is imperative to adopt the new learning’s, refresh the product offering & launch again in India.

The new marketing activity will need to start afresh & all old work may need to be updated

SLL will start afresh, with redefined leanings and the new environment in Beverages & Bars

Based on our joint plan on moving ahead, SLL is ready to launch any Marketing & Market Development  exercise for Paragraph, UK in India

Whisky production has evolved in the last few years, in India. As per a Spokesperson of Paul John Distillery, “Changes are being seen and felt across, all Indian whisky has been changing on all points over the last few years. As consumers become more aware, and with more international brands now available, Indian Whiskies discovered the need to hold their own against global products and have striven to do so with success. New technology and innovations have been introduced across the board, including innovative packaging, better testing in accordance with global norms and information available on the labels as per FSSAI implementation in the country. More and more whiskies are using high quality Indian malt spirit along with grain-based ENA or even pure malts and Single Malts, all of which require not only resources and innovation but also need much stricter Quality Assurance processes.

Indian whisky (IMFL) historically has been made from molasses-based ENA blended with flavours due to the high availability of the by-product in our country. Over time, consumers have developed a taste for grain based and malt based whiskies and as such, the core DNA of most Indian whiskies has changed from cane based to grain based. The economy segment across India still dominates the volume of alcohol consumption. Having said that, we have observed that with the improvement in standard of living coupled with the awareness, exposure and evolving preferences will certainly redefine the Indian consumption pattern.

Though according to Mr. ThiruvikramNikam, Joint Managing Director of Amrut Whiskies,“The process of whisky production is more or less standard across the globe. However, there has been a massive change in the technology leading to improvements in the quality of the products while being environment conscious. Styling is an ongoing change that reflects the trend to connect in different ways with the customers.Though the basic production process remains the same but there is an increasing use of Grain Alcohol in Whisky making in India instead of Molasses Alcohol.  Also increasing blending with Indian Malt spirit alongwith Scotch Malts.

The key factor in terms of production norms is sustainability and quality assurance. This includes the ability to consistently source high quality raw and packing materials as well as establish and maintain control on the factory floor to ensure consistent quality is provided. Based on one’s experience, these factors vary from one company to another. General key factors revolve around the raw materials, fermentation time, pot stills, casks etc., to produce quality new make spirit and by extension a great malt whisky.

Today’s Indian consumer is much more globally aware. They are highly exposed to global/international products and therefore are constantly and actively seeking out new and exciting options. Alcoholic beverages are now more acceptable, and the urban consumer specially is more educated and prefers to shop in large format stores where he can explore a wider range of options.The data reveals that there is a surge in sales of premium products which only goes to show that consumer exposure and preferences have evolved to enjoy better character and profile of whisky, rum or brandy. Also, the fact that availability and consumption of variety of brands from across the globe is an indication of the evolving consumer pattern. According to Sanjeev Banga, President, RadicoKhaitan, a leading Indian Company, “The Indian consumer has evolved a lot in the past few years and if fairly knowledgeable. They are seeking better quality products and willing to experiment and try newer blends.

There are new trends being witnessed in consumer behaviour as well. Product innovation and premiumisation are the key and bodes well for the future of Whisky in India. The Indian consumer demands high quality both in product and packaging, while still seeking value. MOTs and Modern trade outlets that allow consumers to enjoy a personal shopping experience will continue to grow, in turn encouraging consumers to explore multiple brands in addition to their brand of choice, their preferences may change based on occasion as well.

Consumers are showing keenness to enjoy quality products. Seeing this change, companies are gearing up to move towards premium segment of supply. In terms of marketing, the virtual whisky releases and tastings are here to stay for a while. The pandemic has made that aspect of brand building and storytelling possible with the consumer.Pandemic has resulted in more home consumption, upgradation to premium brands and taboos relating to alcohol consumption are coming down.   More and more consumers are now drinking to enjoy and celebrate rather than to get drunk.

So what are the new consumer consumption patterns in India.! According to a Spokesperson from Paul John Distillery, “ The biggest change has been the acceptability of alcoholic beverages as just another beverage and their entry into the urban households. Today, it is quite acceptable to offer a guest a drink at home. This has allowed for consumption patterns to shift from a drinking session to sessions with friends and family where alcohol may also be served.The consumers today are much more evolved due to their exposure to more options. They know their tastes and are not afraid to experiment. This change is observed across all age groups, but mostly at the prestige and above price points.The consumers are becoming creators in their own right. While enjoying their whisky in the traditional way, they are also engaging in putting together easy-to-make cocktails that can give their favorite whisky a new dimension.According to Sanjeev Banga, “ There is increasing acceptance of the fact that India today is producing World Class Whiskies be it Blended or Single Malts.  The Indian consumer now takes pride in the consuming Indian products and the craze for imported brands in gradually coming down.

There have been changing consumer preferences towards Whisky Styles, Regions, Countries, Palate as well. The biggest change is the move towards authentic, malt-based whiskies. As they experiment with various styles of whiskies, the consumers are developing sophisticated palates which allow for more variety in styles and finishes. Going forward, special finish whiskies will grow in size as they offer the consumer something over and above the standard fare. Though according to Mr. ThiruvikramNikam, Joint Managing Director of Amrut Whiskies, “Indian are known to like smoky whiskies (in varying range of intensity) and we have also observed that people take great liking towards having whiskies from across the globe. The consumers are wide ranging. They are new and evolved, young and older. They offer a mixture of opinions and views that brands are out to seek.More and more people are now drinking to enjoy the moment, be it with family, friends or in celebration of an occasion.

Indian are appreciating&enjoying their whiskies, more than ever before. Every consumer has his own way of enjoying a Whisky. Overall, however, we can say that consumers enjoy whiskies as they are, with less emphasis on flavoured mixers.People are enjoying their whiskies the way they like it and that is how it should be. Having said that, for a malt enthusiast, it is an exploration and normally they enjoy it neat or with a splash of water.Along with premium product offerings the resultant packaging has also improved tremendously and now you can get world class Indian products in packaging similar to international brands.

One of the key factors has been the change in packaging. Brads including Amorim Top Series, Portugal and Bruni Glass, Italy besides Wade Ceramics, England are offering world class solutions to the Indian spirit industry. Packaging has definitely changed over time. FSSAI and global packing norms have been key drivers in this change, consumers have also actively encouraged this change due to the growing urge to know what they are buying. Detailed information on labels, innovative designs that catch the eye and emphasise the quality of the liquid etc are specially noticed with regard to premium categories. According to ThiruvikramNikam, “Today brands are using the packaging to convey the uniqueness of their produce and enlighten the consumers to read and make a choice.

So after all this does Age continue to be a huge factor with Indian consumers. According to Paul John, “ Age is definitely a factor but more for the manufacturer than the consumer. With the much higher efficacy of maturation in the subcontinent, a whisky aged for 3 years here displays similar maturity to whiskies aged 8-12 years in colder climates like Scotland. The correct ageing of whisky is very important for manufacturers to get the product right. The consumer relates more with the experience of the finished product. Global malts are also slowly moving away from making age statements in acknowledgement of this fact, It is an undisputable fact that ageing of whisky is imperative to relish and enjoy it. Age plays an essential role in shaping up the whisky. However, the length of ageing depends and varies from place to place. Consumers now know better to look beyond the age and enjoy the whisky on its merit.

Though RadicoKhaitan, the makers of Rampur Single Malt Indian Whisky avers, Sanjeev Banga President, states, “ We strongly believe Age is just a number.  Specially in Indian weather conditions where malt maturation is 3 to 4 times faster than Scotland.  What is important is the taste of the whisky on the palate and not the Age.  More and more consumers, specially for Single Malts are now aware of the fact that Single Malts coming from new world may not carry any Age Statement but are at par, if not better than number of brands that carry age statements.

Trade Channels

The pandemic has virtually wiped out the on-premise channel. This has made the off/retail channel much more important than it previously was.In India, trade and channels vary from state to state based on state government policies. Now retailers are offering consumers a retail experience unlike before. Yes, very much so. The threat of the pandemic has made people wary on close quarter engagements and gathering. While social distancing is the norm, a lot of the consumer outreach program has taken stream virtually offering a unique solution and opportunities for brand building and marketing.Online and Home delivery are the new norms.  Though still at a nascent stage in India but growing everyday.

Brand Marketing & Consumer Outreach

With the decimation of on-premise channels, it is no longer possible to allow consumers to experience new products or to pair food and drink for a new experience. In store marketing options are also highly limited. Thus marketing and consumer outreach has moved from the physical world to mass and virtual media where consumers share their experiences and build communities around brands. Since advertising is still not legally allowed for the industry in India, this means that consumer outreach is primarily based on word of mouth on social platforms today.

Digital marketing and social media are the new buzz words and their influence will keep growing in future

A Toast to the Future

Whisky accounts for nearly 70% of all spirit sales in the country. It is. While a lot of the categories in India are being shaken up and are creating a lot of buzz and activity, whisky is the dominant category in India and will remain to be for the foreseeable future.This is not likely to change in the immediate future. Though Gin as a category is growing at a very rapid pace, but on a very small base. Whisky will continue to flourish in India, however the next few years look tough for Made-In-India whiskies due to changing govt. policies. While we have already achieved parity or surpassed most global brands in terms of quality and packaging, the statutory and regulatory environment in India is highly skewed against domestic spirits. Global brands already have a massive advantage with fixed annual market costs in most states, as well as lower % taxes at the local level. They are also able to get around the Indian laws prohibiting advertising by running their global campaigns online. With the govt. mulling reduction of import customs duties, the disadvantage for Indian products will only increase.I’ll respond to this from Amrut’s perspective, we are adored for our innovation and unprecedented releases of single malt expressions like Herald, Naarangi, Spectrum …, continuing this trend we will soon be going to release first of its kind expressions in India and the globe. According to Sanjeev Banga, President, RadicoKhaitan, a leading Indian Company, “ As they say, best is yet to come. There is increasing premiumisation in the Whisky space and more producers are entering the Indian Single Malt category.  The future looks very promising for Indian Whiskies not only in India but globally.  India has so much to offer to the world in terms of its unique and innovative products.