#UAE SouthEastAsia

[mfilterit]

Programmatic Ad fraud: The bane of the Branding Campaigns

The simplest and most efficient way to protect the interest of your brand is to use ad fraud detection tool to combat the new tactics of fraud in programmatic ad ecosystem:  

In the case of F-Cap Violation using a creative serving hub, that sets the views per user per day to a certain limit with real-time monitoring to ensure no user sees the ad more than that set limit, helps to maximize reach and engagement.   

Further, the viewability metrics can be checked by implementing a viewability attention score based on how much attention users give to ads. This can provide a more apt picture of whether the ads are truly seen and engaged by real users or not.   

Low-quality impressions through Made-for-Ad Sites can be avoided by detecting and blacklisting these MFA sites. Suppose an ad network red flags a site as MFA, the specialized algorithms will automatically blacklist this site from the ad placement list.   

Read more: Programmatic Ad fraud

[rhk111sblog]

Indonesia, the largest Economy in South East Asia (SEA) in Terms of Gross Domestic Product (GDP) has recently been elevated to become a Full Member now of the Brazil-Russia-India-China-South Africa (BRICS) Intergovernmental Organization, bringing the total number of Countries in the Organization to ten.

The BRICS Organization now comprise of the following Countries: Brazil, Russia, India, China, South Africa, Egypt, Ethiopia, Iran, the United Arab Emirates (UAE), and Indonesia.

Three other Countries in SEA, namely Thailand, Malaysia and Vietnam are already Partial or Partner Countries in BRICS, and are just awaiting their elevation to Full Member Status. Another SEA Country, Laos, has expressed its Interest in joining the Organization also.

Remember that BRICS is dominated by China and Russia, and Indonesia also has Territorial Disputes with China, but they refused to be goaded into antagonizing China over this and also refused to be a Dog to the United States (US) like the Philippines is now.

Here is the Link to the Article on the “Block Media” Website: https://www.eblockmedia.com/news/articleView.html?idxno=10300

SOURCE: Indonesia, ASEAN's Largest Economy, Joins BRICS: Will China and Russia's Influence Grow? {Archived Link}

[marktayl00r]

moLotus opens-up Multi-Billion Dollar Revenues for Telcos

Singapore-based mobile technology leader, Novosol, is making waves in the telecom industry, creating new revenue opportunities for Telcos in a quick span of three months via its breakthrough moLotus mobile video customer interaction platform - a GSM-based technology which reaches out directly to the inbox of all mobile handsets irrespective of phone type or model; no app, no data plans being involved.

moLotus has collaborated with international Telcos, including Indosat Ooredoo Hutchinson, Celcom, Vodafone, Airtel, Digi, Maxis, and more; having a formidable presence and proven track record in Singapore, Malaysia, India, and Indonesia.

The technology has become a game-changer for Telcos, offering an ARPU boost of 2% to 4%. Its integration into the telco marketing mix has streamlined campaign planning, development, and execution. It provides deep customer insights, easy response mechanisms, vast scalability, and near-zero cost per interaction, resulting in substantial revenue growth.

Telcos are significantly enhancing EBITDA performance at an optimal cost. They are efficiently monetizing their massive subscriber database and mobile infrastructure; transforming customer processes, with agility, innovation and cost savings up to 30%. They are seamlessly transitioning to enterprise business models using moLotus.

According to Statista, global mobile ad spending is projected to approach a staggering USD 400 billion by 2024. moLotus is showcasing an outstanding 20% annual growth in mobile advertising, reaching a vast audience of 8.6 billion global mobile subscribers’.

Advertisers, Agencies and Resellers are being empowered by moLotus to leverage the vast Telco data and access nationwide reach. The platform provides a range of rich media formats, such as Video, SlideShow, Showcase, Greetings, and Brochure and hyper-personalized campaigns. Moreover, moLotus offers unique response options like Call, URL Click, SMS, USSD, mgram, and more to facilitate effective customer interaction.

Consequently, moLotus has firmly established itself as the favored option for brands including Suzuki, DBS, HSBC, Amazon, Dell, and Samsung spanning diverse industry verticals, encompassing Banking, Insurance, Ecommerce, Consumer Electronics, Automobile, Retail, and Government Sectors. Its remarkable progress is evident through its expanding presence in new markets such as Vietnam, Thailand, Saudi Arabia, UAE and other middle eastern countries.

Don't miss out on the big mobile advertising opportunity - embrace moLotus today!

[prasenjeetkashyap]

“Every moment is a fresh beginning.” Have a lovely day☀️ ☕️ #southeastasia #uae #dubai #sea https://www.instagram.com/p/CX2nPKihA3N/?utm_medium=tumblr

[mideastsoccer]

Ripples of 1MDB scandal likely to complicate Malaysian ties to key Gulf states

By James M. Dorsey

A podcast version of this story is available on Soundcloud, Itunes, Spotify, Stitcher, TuneIn, Spreaker, Pocket Casts, Tumblr, Podbean, Audecibel, Patreon and Castbox.

Disclosures of taped phone calls between embattled former prime minister Najib Razak and a person believed to be United Arab Emirate crown prince Mohammed bin Zayed go a long way to explain Malaysian efforts to counter UAE and Saudi influence in the Muslim world.

The disclosures are the latest incident in what have been complex, if not strained relations with the UAE and Saudi Arabia since prime minister Mahathir Mohamad returned to office 19 months ago on the back of the 1Malaysia Development Berhad (1MDB) scandal.

The scandal involves the siphoning off of billions of dollars from the government investment fund for which Mr. Razak is standing trial.

Strains in relations between Malaysia and Saudi Arabia and the UAE, the kingdom’s closest ally, were on display last month when Mr. Mahathir convened in cooperation with Turkey, Iran and Qatar – countries with which the two conservative Gulf states are at odds -- an Islamic summit that did not involve the Saudi-controlled, Riyadh-based Organization of Islamic Cooperation (OIC). The OIC groups 57 Muslim countries and is the usual convener of Islamic summits.

In line with the summit that called for Muslim nations to jointly confront problems Muslims face, Mr. Mahathir earlier this week, in contrast to the Gulf states, condemned the killing in Iraq of Iranian general Qassim Soleimani in a US drone strike as a violation of international law.

Saudi Arabia and the UAE called for restraint in the wake of the killing but few in the two states mourned the commander’s death.

Mr. Mahathir’s critical view of Saudi Arabia and the UAE, rooted partly in their alleged associations with the 1MDB scandal, was evident almost from the moment he assumed office.

Mr. Mahathir appointed as defense minister Mohamed Sabu, known for his critical views of Saudi Arabia.

Within a few months, Mr. Sabu closed the King Salman Centre for International Peace (KSCIP), a Saudi-funded anti-terrorism centre established together with the Malaysian defense ministry.

Similarly, Mr. Mahathir re-appointed Seri Mohd Shukri as head of the Malaysian Anti-Corruption Commission (MACC).

Mr. Shukri noted in one of his first statements that “we have had difficulties dealing with Arab countries (such as) Qatar, Saudi Arabia, (and the) UAE.”

Mr. Shukri initially resigned in 2016 as the government’s anti-corruption czar because he had been pressured by Mr. Razak to drop his plans to indict the then prime minister.

Excerpts of tapes played by the MACC at a news conference this week suggested that Mr. Razak asked a person believed to be Prince Mohammed to assist in unidentified ways to resolve the scandal and as a “personal favour” help his stepson, Riza Shahriz Abdul Aziz, evade charges of money laundering.

The voice of the person Mr. Razak was speaking to on the tapes did not identify himself but was addressed by the prime minister as “Your Highness.” The MACC believes on the basis of the context of the conversations that the voice is that of Prince Mohammed.

In the recordings, Mr. Razak advises the person that “it is important to resolve this impasse with respect to 1MDB… so that we put closure as soon as possible because it’s embarrassing to both countries, embarrassing Malaysia and embarrassing the UAE as well as personalities close to you.”

The person rejects a request by Mr. Razak to discuss the issue in person but delegates an associate to talk to the prime minister.

He “has the full authority from me and I really, genuinely, want to find a solution…. It’s in our both interests, Mr. Prime Minister, to solve it,” the person said.

It’s not clear from the tapes whether the UAE actually stepped in a bid to help Mr. Razak and his stepson out of their predicaments.

Approaching the UAE for help made sense for Mr. Razak not only because of the country’s alleged links to the scandal but also because it has established itself as a financial and/or physical safe haven for politicians, businessmen and others while in office or positions of influence as well as those who have fallen into disgrace like former Pakistani president Pervez Musharraf and his former Thai colleagues Thaksin and Yingluck Shinawatra.

A Pakistani court last month sentenced Mr. Musharraf to death on charges of treason. Mr. Musharraf lives in Dubai where he is receiving medical treatment.

Mr. Shinawatra, who was toppled in a military coup in 2006, fled into exile in Dubai after escaping Thailand to evade serving a prison term for a conflict of interest conviction.

Ms. Shinawatra, Mr. Shinawatra’s sister, followed him in 2017 after being removed in 2014 by another military intervention and having been charged with negligence while serving as prime minister.

Political scientist Abdulkhaleq Abdulla, whose views are often seen as reflecting UAE government thinking, anticipating a possible change in relations, disparaged Mr. Mahathir and his election victory at the time.

Mr. Abdulla focussed on Mr. Mahathir’s age as well as the fact that he had forged an alliance with his former deputy prime minister and rival Anwar Ibrahim, an Islamist believed to be close to the Muslim Brotherhood, a bete noir of Prince Mohammed.

“Malaysia seems to lack wise men, leaders, statesmen and youth to elect a 92-year-old who suddenly turned against his own party and his own allies and made a suspicious deal with his own political opponent whom he previously imprisoned after fabricating the most heinous of charges against him. This is politics as a curse and democracy as wrath,” Mr. Abdulla said on Twitter, two days after the election.

Dr. James M. Dorsey is a senior fellow at Nanyang Technological University’s S. Rajaratnam School of International Studies, an adjunct senior research fellow at the National University of Singapore’s Middle East Institute and co-director of the University of Wuerzburg’s Institute of Fan Culture

[splendoreunique]

This time piece has literally been on tour around the world 🗺 Where to next? . . . #splendoreunique #dialspecialists #srilanka #watches #watchporn #fashion #custom #arabic #chinese #buddah #temple #religion #asia #gcc #uae #saudiarabia #oman #bahrain #singapore #indonesia #southeastasia #hongkong #rich #rolex #millionaire #expensive #exclusive #monaco (at Sri Lanka)

[thexpensivecom]

Asia’s Leading Yacht Builders 2020 (Part 2 of 2): S.E. Asia, UAE #asia #bakricono #builder #enata #grandbanks #gulfcraft #leading #southeastasia #top #uae #yachtsourcing #yachtstyle #yachts #luxury #luxurylifestyle #luxurylife #luxurystyle #lifestyle #thexpensive

[futuremarket]

Check Out The 360 Degree View Of Hard Disk Market 2026 ($ 93.88 Billion Market) — Global Reporting

Global Hard Disk Market Research Report — by Type {Hard Disk Drive (HDD), Solid State Drives (SDD) and Hybrid Disk Drives (HHD)}, Application (Notebook, Desktop, and Server) and by Region {US, Europe (Russia, Germany, the UK, France, Italy, Spain and Poland), China, Japan, India, South-East Asia (Malaysia, Singapore, the Philippines, Indonesia, Myanmar, Thailand and Vietnam), Central and South America (Brazil, Mexico and Colombia) and Middle East and Africa (Saudi Arabia, UAE, Turkey, Egypt, South Africa and Nigeria)} — Forecast till 2026

Overview

The Global Hard Disk Market is expected to reach 93.88 Billion by 2026, growing at a CAGR of 6.5% during the forecast period (2018–2026). In this report, Market Research Future (MRFR) includes market segmentation and market dynamics to offer a better glimpse of the market in the coming years.

Data generation continues to surge, globally which in turn is increasing the demand for electronic data storage. This trend is therefore expected to increase the demand for hard disks. The increasing proliferation of digital commerce and internet-ready devices like smartphones, various consumer electronics, home appliances, and alarm monitoring systems, among others, have generated huge data over the cloud.

For free sample report: https://www.marketresearchfuture.com/sample_request/8306

Also, MRFR believes that the need for data storage will continue to increase in coming years as well largely from enterprises/corporate, enterprise data center as well as cloud service providers. According to World Economic Forum, at present each day around 500 million tweets and 294 billion emails are sent; 4 petabytes of data are created on Facebook; 4 terabytes of data are created from each connected car, and 65 billion messages are sent on WhatsApp. By 2025, it is estimated that 463 exabytes of data will be created each day globally.

With such significant year on year growth in data worldwide, the need for data storage space will increase which will, therefore, increase the overall demand for such storage devices. In this regard, increased need for the storage leads to the growth of global hard disk market during the forecast period.

Competitive Analysis

The prominent players operating in the hard disk market are Sony Corporation (Japan), Transcend Information. Inc. (Japan), Samsung Electronics (South Korea), ADATA Technology Co. Ltd. (Taiwan), Hewlett Packard Enterprise Company (HP) (US), Apple Inc. (US), Quantum Corp. (US), SK Hynix Inc. (South Korea), Intel Corporation (US), Mushkin Enhanced (US), and Micron Technology Inc. (US), Western Digital Corporation (US), Seagate Technology LLC (US), and Toshiba Corporation (US).

Regional Analysis

Regionally, the hard disk market has been divided into the US, China, Europe, SoutheastAsia, India, Japan, the Middle East & Africa, and Central and South America. The US led the hard disk market from 2014 to 2016, whereas China is expected to lead the hard disk market from 2017 to 2026. Japan is expected to be the fastest-growing country-level market in the hard disk market during the forecast period, registering a CAGR of 7.6%, followed by India.

Brows full report here: https://www.marketresearchfuture.com/reports/hard-disk-market-8306

About Market Research Future:

At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.

Contact:

Market Research Future

Email: sales@marketresearchfuture.com

[creativenerdphotography-blog]

Its okay if you aren't happy at this time of the year. Life is hard and fairy lights and gifts sometimes only succeed in masking the pain. Merry Christmas to all 🎄🎄🎄 #sky #skyporn #skylover #cloudporn #passport #travelpic #traveldiaries #travelling #beautiful #capture #enjoy #paradise #wonderlust #solotravel #travelphotography #iphone7 #streetphotography #white #sunbathe #southeastasia #traveller #traveler #lastbutnotleast #love #winter #couple #busstation #street #city #people (at Dubai-UAE) https://www.instagram.com/p/Br0Ym4BF-f_/?utm_source=ig_tumblr_share&igshid=qy4hxgp6capr

[mfilterit]

Ai in Programmatic Advertising Fraud Detection to Deliver Performance and Sustainability

Advertisers spend an average of 15% of their programmatic budget on MFA sites, but some may spend as much as 42%. While 35% of programmatic spending is wasted on low-value environments like MFA sites, according to a recent study by ANA (Association of National Advertisers).  By focusing on robust ad fraud detection advertisers can combat the various forms of fraud that undermine their campaigns across digital advertising platforms. Prioritizing impression validation is essential for maximizing return on investment and maintaining trust in the advertising ecosystem.   

MFA Sites not only drain budgets but also pose a challenge to a brand’s safety. Limited reach and exposure, no real user engagement misleading clicks,  click fraud, artificially inflated metrics, poor conversion rates, low-quality/intent traffic and brand un-safe content tarnished brand image and lead to budget drainage.  

To read more visit: Ai in Programmatic Advertising Fraud Detection

[growingtoursandtravel-blog]

#growingtours #travel #phnomphen #cambodia #southeastasia #sea#sunset #discoverasia #travelasia #beautifulcambodia #temple#travelblogger #tours #growingtoursandtravel #growingtravel#growingwms #growinginfoservices #tour #growingforex #holiday#explore #kuwait #qatar #uae #mumbai #navimumbai #bahrain #ksa#farhasboutique #dubai #doha #singapore #bali #bangkok #pattaya #kualalumpur #kenya #nepal #kathmandu #hajj #umrah #pilgrim #mohammedpatel #farhatpatel

[djlethalskillz-blog]

View this post on Instagram

A post shared by DJ Lethal Skillz // مهارات قاتلة (@djlethalskillz)

Wanna host a DJ workshop in your city? South East Asia / Middle East hit me up a PM! Salute 🙌🎶🎧💿 #turntablism #dj #turntablist #scratch #workshop #dubai #djlethalskillz #each1teach1 #djculture #hiphop #fromscratch #turntablism #juggle #dj #turntablist #skratcher #artofthedj #seratodj #pioneerdj#djlife #community #realdjing #events #Pioneerdj #turntablist #rekordboxdj #djlife #s9 #pioneer #workshop #dubaidjs #uae #serato #middleeast #southeastasia (at Planet Earth)

[mfilterit]

AI in Programmatic Advertising Fraud detection to deliver performance and sustainability

The rise of programmatic advertising has shifted the focus towards accuracy and automation. It surged from $9.75 billion in 2023 to $12.46 billion in 2024, an annual growth rate of 27.8% and is expected to continue expanding, reaching $28.12 billion by 2028 at a compound annual growth rate (CAGR) of 22.6%. However, with AI coming into the picture, performance programmatic platforms are prone to ad fraud even more. The need for optimization of programmatic media buying with comprehensive ad fraud solution  across the advertising funnel is the necessity to yield results.  

More and more advertisers are pushing for a stronger and harder success KPI in programmatic campaigns. The shift from visibility only to performance-first is underway. With new and upcoming programmatic platforms selling inventory on impressions, it is today evident that impression fraud is 10-15% of campaign spends in the MENA region, as per mFilterIt reports. There is a ROI uplift of 7-10% when advertisers identify and block for Made-For-Ad sites and Ad Frequency cap violations. 

To read more visit: AI in Programmatic Advertising Fraud.

[mfilterit]

Quick Commerce: Are You Aware of Your Product Availability?

A global leader in the beverage industry, in optimizing their performance across platforms and geographies with the Digital Shelf tracker to monitor their products across Africa, the Middle East, and South Asia (AMESA). It mainly focused on enhancing its market presence by monitoring availability which includes

Brand Availability Trends

Availability share versus competition

City-Wise Availability Trends – monthly, weekly, daily, and hourly

Platform-wise & geography-wise analysis

Heat map to identify new geography to target

Tracking Bottlers’ (Sellers) performance

Maintaining Out-of-Stock product lists & real-time alerts

In October 2023 in the KSA region, product availability on platforms like Quick Market, Carrefour, and Nana stood at 28%, 57%, and 86%, respectively. However, after comprehensive real-time of monitoring stock availability, they were able to identify the gaps and by the end of November, it improved significantly across platforms, soaring to 51%, 100%, and 94% for Quick Market, Carrefour, and Nana, respectively which enhanced their presence across platforms and bolstered their brand reputation.

Read more visit: Quick Commerce Are You Aware of Your Product Availability?

[mfilterit]

Rise of Quick Commerce in UAE: Are You Monitoring Where You Stand vs the Competition?

Quick Commerce focuses on ultra-fast delivery, often within an hour or even less. Analytics helps identify any bottlenecks in the process. Real-time actionable insights allow brands to adapt. Monitoring Key KPIs such as pricing, availability, keyword share – discoverability, product detail page performance, etc. across platforms and geographies helps brand to stay ahead of the competition and leverage data-driven decisions. 

Pricing & Discount Trends – Real-time price tracker and comprehensive competitive analysis can help brand set dynamic pricing to ace the game on quick commerce and e-commerce platforms.  

Availability Monitoring – Keep Track of your stock availability across platforms and geographies at a granular level. Going out-of-stock can push your product into highly competitive marketplaces and platforms and lose brand credibility.

Content Analysis (Perfect page analysis) – Keep your product detail page title, description, product images of high quality and optimized can give a massive boost to visibility. On Quick commerce platform, it is mostly about the product title that it should pop up when searched.

To read more visit: Rise of Quick Commerce

[mfilterit]

Digital Commerce Intelligence | Ecommerce Intelligence - mFilterIt

mScanIt Competitive Intelligence Solution- A competitive intelligence solution helps your brand/company edge out the competition with real-time actionable insights on eCommerce platform.  

mScanIt Competitive intelligence solution has a wide array of tools to assist across the customer’s journey and provide customised tools to measure the performance of your brand vis-a-vis competitors across the product range, categories and sub-categories across the eCommerce platform on various metrics like pricing, availability, sales, keywords, perfect page parameters etc.  To know more visit mScanIt | Digital Commerce Intelligence.