#DigitalCommerceIntelligence

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Digital Shelf Monitoring is the Future of E-commerce: Is your Intelligence Platform Covering Every Dark Store and Pin Code?

A global leader in the beverage industry, in optimizing their performance across platforms and geographies with the digital shelf tracker to monitor their products.   

Product availability on platforms two major e-commerce platforms 57%, and 86%, respectively. However, after comprehensive real-time of monitoring stock availability, they were able to identify the gaps and by the end of November, it improved significantly across platforms, soaring to 100%, and 94%, respectively within a couple of months with mScanIt digital shelf tracking, which enhanced their presence across platforms and bolstered their brand reputation. 

It mainly focused on enhancing its market presence by monitoring availability which includes. 

Brand Availability Trends 

Availability share versus competition 

City-Wise Availability Trends – monthly, weekly, daily, and hourly 

Platform-wise & geography-wise analysis 

Heat map to identify new geography to target 

Tracking Sellers performance 

Maintaining Out-of-Stock product lists & real-time alerts 

Read more: Digital Shelf Monitoring is the Future of E-commerce

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Rise of Quick Commerce in UAE: Are You Monitoring Where You Stand vs the Competition?

Quick Commerce focuses on ultra-fast delivery, often within an hour or even less. Analytics helps identify any bottlenecks in the process. Real-time actionable insights allow brands to adapt. Monitoring Key KPIs such as pricing, availability, keyword share – discoverability, product detail page performance, etc. across platforms and geographies helps brand to stay ahead of the competition and leverage data-driven decisions. 

Pricing & Discount Trends – Real-time price tracker and comprehensive competitive analysis can help brand set dynamic pricing to ace the game on quick commerce and e-commerce platforms.  

Availability Monitoring – Keep Track of your stock availability across platforms and geographies at a granular level. Going out-of-stock can push your product into highly competitive marketplaces and platforms and lose brand credibility.

Content Analysis (Perfect page analysis) – Keep your product detail page title, description, product images of high quality and optimized can give a massive boost to visibility. On Quick commerce platform, it is mostly about the product title that it should pop up when searched.

To read more visit: Rise of Quick Commerce

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Digital Shelf Monitoring is the Future of E-commerce

The Indian e-commerce sector is in a state of rapid transformation, with experts projecting it to hit an astonishing $400 billion+ by 2030, powered by a 19% annual growth rate, according to Inc 42 report. With this kind of momentum and each one vying for prominence on the digital shelf in a market as sprawling and diverse as India brands must dig deeper, focusing not only on top-tier cities but extending their reach into every dark store and at the pin code level to get the true picture.  

The major challenge faced by brands is scaling, covering multiple platforms and categories. This requires a solution such as mFilterIt that covers more than 150 platforms globally with all pin-codes.  

Brands aiming for success need to look beyond traditional ways, integrated multi-platform intelligence is needed. Competition is fierce, digital intelligence is the key to unlock brand success across platforms.  

To read more visit: Digital Shelf Monitoring

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Digital Commerce Intelligence | Ecommerce Intelligence - mFilterIt

mScanIt Competitive Intelligence Solution- A competitive intelligence solution helps your brand/company edge out the competition with real-time actionable insights on eCommerce platform.  

mScanIt Competitive intelligence solution has a wide array of tools to assist across the customer’s journey and provide customised tools to measure the performance of your brand vis-a-vis competitors across the product range, categories and sub-categories across the eCommerce platform on various metrics like pricing, availability, sales, keywords, perfect page parameters etc.  To know more visit mScanIt | Digital Commerce Intelligence.

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Quick Commerce: Are You Aware of Your Product Availability?

A global leader in the beverage industry, in optimizing their performance across platforms and geographies with the Digital Shelf tracker to monitor their products across Africa, the Middle East, and South Asia (AMESA). It mainly focused on enhancing its market presence by monitoring availability which includes

Brand Availability Trends

Availability share versus competition

City Wise Availability Trends monthly, weekly, daily, and hourly

Platform wise & geography wise analysis

Heat map to identify new geography to target

Tracking Bottlers’ (Sellers) performance

Maintaining Out-of-Stock product lists & real-time alerts

In October 2023 in the KSA region, product availability on platforms like Quick Market, Carrefour, and Nana stood at 28%, 57%, and 86%, respectively. However, after comprehensive real-time of monitoring stock availability, they were able to identify the gaps and by the end of November, it improved significantly across platforms, soaring to 51%, 100%, and 94% for Quick Market, Carrefour, and Nana, respectively which enhanced their presence across platforms and bolstered their brand reputation.

To read more visit: Quick Commerce: Are You Aware of Your Product Availability?

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Digital Commerce Intelligence | Ecommerce Intelligence - mFilterIt

mScanIt is a comprehensive Digital Commerce Intelligence Solution to map customer behavior and monitor brand performance vis-à-vis the top competitors across the digital commerce ecosystem. It gives brands a competitive edge with a wide range of customized tools for pricing, availability, keyword share, and sentiment analysis, etc. to uncover actionable insights and keep track of brand competitiveness in digital retail arenas. mScanIt ensures comprehensive monitoring of brand performance at product categories and sub-categories level on 25+ KPIs across geographical spread and platforms.  To know more visit mScanIt | Digital Commerce Intelligence.

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Is lack of Accurate Stock Availability Metrics Impacting your Ecommerce Revenue?

Product availability is the key issue for brands looking to expand their presence across the fast-paced E-Commerce landscape. With the expansion of new categories that cater to shoppers’ last-minute needs, quick commerce platforms are expanding their horizons. There is a need to measure and monitor stock availability performance across platforms and geographies. Customer loyalty is affected by availability issues as the industry figures suggest that 20-30% of customers may switch to competitors permanently after encountering product unavailability. Also, Tier 2 and 3 cities may face upto 20% more disruptions due to logistical challenges caused by lack of accurate and high-quality availability metrics. 

Let’s dive deeper and assess the core issues that brands face on ecommerce and quick commerce platforms. It is important that digital first customer-facing product-oriented brands today understand that reducing out-of-stock occurrences can lead to a lift of revenue by 5-8% with real-time business intelligence and insights.  

To know more visit: Is lack of Accurate Stock Availability Metrics Impacting your Ecommerce Revenue

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eCommerce Analytics: Strike First and Fast in the Battlefield of eCommerce

The rapid rise in eCommerce across geographies especially in countries like Indonesia, Thailand, and Vietnam is experiencing rapid growth, with mobile usage and social media penetration being the highest worldwide.    

Each country in the SEA region has varying levels of eCommerce penetration and the region’s potential is enormous. Customer behavior is very similar to that of China and Korea where K-pop idols create fashion trends.   

SEA has approximately 400 million internet users and platforms such as Shopee, Lazada, and TikTok are leading the way providing customers with an immersive, interactive buying experience that combines social interaction with eCommerce capacity.  

The e-commerce market is expected to grow by $234 billion by 2025, emphasizing the need to make data-driven decisions to navigate this battle swiftly.  

Every eCommerce participant requires real-time access to actionable business intelligence to meet success metrics.  Let’s understand the common types of eCommerce across geographies and the role of eCommerce analytics in striking first and fast in the race.

To know more visit: eCommerce Analytics

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Rise of Quick Commerce in UAE: Are You Monitoring Where You Stand vs the Competition?

The Quick Commerce revolution is reshaping the e-commerce business landscape in the UAE at an unprecedented speed.  Convenience and customer-centric services are at the forefront pushing businesses to embrace a rapid online shopping model. As per recent projections by Statista, the Q-Commerce market in the UAE is expected to reach a revenue of $3.27 million in 2024, with a compound annual growth rate (CAGR) of 7.71% from 2024 to 2029. This growth could drive the market volume up to $4.74 million by 2029 with 1.2 million users. 

In this competitive landscape local players are building hyper-efficient delivery networks to compete alongside international giants. For brands, staying ahead requires market and competitive intelligence across platforms and geographies. Leveraging advanced tech-stack for Quick Commerce analytics to gauge where they stand compared to rivals, identify gaps, and explore new opportunities is the need of the hour. Today, it is not only helping brands to stay ahead of competition but also growing business and making it more profitable.  

To read more visit: Quick Commerce in UAE

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Rise of Quick Commerce in UAE: Are You Monitoring Where You Stand vs the Competition?

The Quick Commerce market in the United Arab Emirates is experiencing a surge in demand due to the country’s high population density and fast-paced lifestyle. Understanding the dynamics with Quick commerce analytics and preparing brands for a transformative journey into the future.  

Q-Commerce companies like Noon, Talabat, Carrefour etc. typically operate their own “dark stores” or cloud stores, where personal shoppers fulfill online orders, offering fast, last-mile delivery. The market is dominated by grocery and essential goods deliveries, often fulfilled within an impressive timeframe. With a densely populated urban environment and a significant population of expatriates, the UAE is becoming a prime environment for Quick Commerce growth.  

Local providers are responding by enhancing app-based ordering and expanding their services beyond grocery items to include pharmaceuticals, home essentials, and even fresh foods.  

To read more visit: Rise of Quick Commerce in UAE.

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Is lack of Accurate Stock Availability Metrics Impacting your Ecommerce Revenue?

Every quick commerce and e-commerce platform has its own set of challenges, but getting out-of-stock poses a major challenge for brands looking to strike hard at the moment customers is looking for them. This not only puts them out of the race but also lose a loyal customer looking for your brand.  

What should brands do to maintain stock availability?

Keep track of every SKUs in real-time, drill deeper to find out which product is out-of-stock or about to be out-of-stock on which platforms and at which dark store under a pin-code. In-depth analysis and actionable insights are the only way to keep you ahead in this fast-paced race on online shopping platforms.  

A brand stock-out or going out of stock (OOS) can occur due to various reasons like supply shortage, poor inventory management, inaccurate forecasting of demand or unexpected demand surge, etc. The key is digital commerce intelligence on stock availability and real-time alerts on Out-of-stock status. 

To read more visit: ecommerce stock availability

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Digital Commerce Intelligence | Ecommerce Intelligence - mFilterIt

mScanIt is a comprehensive Digital Commerce Intelligence Solution to map customer behavior and monitor brand performance vis-à-vis the top competitors across the digital commerce ecosystem. It gives brands a competitive edge with a wide range of customized tools for pricing, availability, keyword share, and sentiment analysis, etc. to uncover actionable insights and keep track of brand competitiveness in digital retail arenas. mScanIt ensures comprehensive monitoring of brand performance at product categories and sub-categories level on 25+ KPIs across geographical spread and platforms.  To know more visit mScanIt | Digital Commerce Intelligence.

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Is lack of Accurate Stock Availability Metrics Impacting your Ecommerce Revenue?

Every quick commerce and e-commerce platform has its own set of challenges, but getting out-of-stock poses a major challenge for brands looking to strike hard at the moment customers is looking for them. This not only puts them out of the race but also lose a loyal customer looking for your brand.  

What should brands do to maintain stock availability?

Keep track of every SKUs in real-time, drill deeper to find out which product is out-of-stock or about to be out-of-stock on which platforms and at which dark store under a pin-code. In-depth analysis and actionable insights are the only way to keep you ahead in this fast-paced race on online shopping platforms.  

A brand stock-out or going out of stock (OOS) can occur due to various reasons like supply shortage, poor inventory management, inaccurate forecasting of demand or unexpected demand surge, etc. The key is digital commerce intelligence on stock availability and real-time alerts on Out-of-stock status. 

Read more about Stock Availability Metrics Impacting your Ecommerce Revenue.

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Digital Analytics, Brand Protection and Market Intelligence is the way forward for Brands

The most obvious trend during the festive season is a massive surge in traffic on online shopping platforms, brand website ads, and social media but the challenge lies in identifying the genuine traffic converting interest into business and optimizing performance to reach the desired goals. Here are some major challenges for brands during festive season.  

Boosting Your Ad Campaign Performance 

Advertising peaks during the festive season or mega events like black Friday. But is it reaching a genuine audience? Or is your digital ad spending getting wasted? About 15-20% of ad spends go waste to bots (GIVT & SIVT) 

Ad Traffic Validation and Fraud prevention for branding and performance campaign: Ensuring the traffic coming to the site is legitimate and not fraudulent is critical for both branding and performance campaigns. This involves detecting and preventing click fraud, impression fraud, and other deceptive practices that can waste Ad spend. 

To read more: Digital Analytics, Brand Protection and Market Intelligence is the way forward for Brands

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Is lack of Accurate Stock Availability Metrics Impacting your Ecommerce Revenue?

Every quick commerce and e-commerce platform has its own set of challenges, but getting out-of-stock poses a major challenge for brands looking to strike hard at the moment customers is looking for them. This not only puts them out of the race but also lose a loyal customer looking for your brand.  

What should brands do to maintain stock availability?

Keep track of every SKUs in real-time, drill deeper to find out which product is out-of-stock or about to be out-of-stock on which platforms and at which dark store under a pin-code. In-depth analysis and actionable insights are the only way to keep you ahead in this fast-paced race on online shopping platforms.  

A brand stock-out or going out of stock (OOS) can occur due to various reasons like supply shortage, poor inventory management, inaccurate forecasting of demand or unexpected demand surge, etc. The key is digital commerce intelligence on stock availability and real-time alerts on Out-of-stock status. 

The availability monitoring should not be limited, it should be a more granular update such as on certain pin codes where is your product available? Where they stand vs competition? On which platform brand need to stock it up?  For instance, a shopper looking for a specific product of the brand might search on multiple platforms as well.  

To read more about Stock Availability Metrics visit.

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Digital Commerce Intelligence | Ecommerce Intelligence - mFilterIt

mScanIt Competitive Intelligence Solution- A competitive intelligence solution helps your brand/company edge out the competition with real-time actionable insights on eCommerce platform.  

mScanIt Competitive intelligence solution has a wide array of tools to assist across the customer’s journey and provide customised tools to measure the performance of your brand vis-a-vis competitors across the product range, categories and sub-categories across the eCommerce platform on various metrics like pricing, availability, sales, keywords, perfect page parameters etc.

To know more visit mScanIt | Digital Commerce Intelligence.