#digitalshelfmonitoring

[mfilterit]

Digital Shelf Monitoring is the Future of E-commerce: Is your Intelligence Platform Covering Every Dark Store and Pin Code?

A global leader in the beverage industry, in optimizing their performance across platforms and geographies with the digital shelf tracker to monitor their products.   

Product availability on platforms two major e-commerce platforms 57%, and 86%, respectively. However, after comprehensive real-time of monitoring stock availability, they were able to identify the gaps and by the end of November, it improved significantly across platforms, soaring to 100%, and 94%, respectively within a couple of months with mScanIt digital shelf tracking, which enhanced their presence across platforms and bolstered their brand reputation. 

It mainly focused on enhancing its market presence by monitoring availability which includes. 

Brand Availability Trends 

Availability share versus competition 

City-Wise Availability Trends – monthly, weekly, daily, and hourly 

Platform-wise & geography-wise analysis 

Heat map to identify new geography to target 

Tracking Sellers performance 

Maintaining Out-of-Stock product lists & real-time alerts 

Read more: Digital Shelf Monitoring is the Future of E-commerce

[mfilterit]

Digital Shelf Monitoring is the Future of E-commerce

The Indian e-commerce sector is in a state of rapid transformation, with experts projecting it to hit an astonishing $400 billion+ by 2030, powered by a 19% annual growth rate, according to Inc 42 report. With this kind of momentum and each one vying for prominence on the digital shelf in a market as sprawling and diverse as India brands must dig deeper, focusing not only on top-tier cities but extending their reach into every dark store and at the pin code level to get the true picture.  

The major challenge faced by brands is scaling, covering multiple platforms and categories. This requires a solution such as mFilterIt that covers more than 150 platforms globally with all pin-codes.  

Brands aiming for success need to look beyond traditional ways, integrated multi-platform intelligence is needed. Competition is fierce, digital intelligence is the key to unlock brand success across platforms.  

To read more visit: Digital Shelf Monitoring