#The Future of AI in EMEA Marketing

[aimarketingdubai]

BLEEDING EDGE SEO DUBAI

Here's how to approach bleeding-edge SEO and some cutting-edge techniques:

1. Mindset:

Embrace experimentation: Be willing to try new things and track the results meticulously. Not everything will work, but the successes can give you a significant advantage.

Stay informed: Follow industry blogs, attend conferences, and engage with the SEO community to keep your finger on the pulse of emerging trends.

Be adaptable: The SEO landscape is constantly evolving. Be prepared to adjust your strategies as Google's algorithms change and new technologies emerge.

Data-driven: Rely on data and analytics to measure the effectiveness of your experiments. Don't just follow trends blindly.

2. Cutting-Edge Techniques:

AI-powered content optimization: Tools like Jasper.ai and Copy.ai are becoming increasingly sophisticated in generating high-quality, SEO-friendly content. Explore how these tools can enhance your content creation process.

Semantic SEO: Go beyond keywords and focus on understanding the intent and context behind search queries. Use structured data, schema markup, and knowledge graphs to help search engines understand the meaning of your content.

Voice search optimization: With the rise of voice assistants, optimize your content for natural language and conversational queries.

Programmatic SEO: Automate the creation of large volumes of content tailored to specific keywords and long-tail searches. This is particularly useful for e-commerce sites with extensive product catalogs.

Entity-based SEO: Focus on building your brand's online presence as a recognized entity. This involves creating content that establishes your expertise, authority, and trustworthiness (E-A-T) in your industry.

Advanced technical SEO: Dive deep into technical aspects like Core Web Vitals, page speed optimization, mobile-first indexing, and structured data implementation to ensure your website meets Google's latest standards.

3. Proceed with Caution:

Don't sacrifice the basics: While exploring bleeding edge techniques, don't neglect the fundamentals of SEO, like keyword research, on-page optimization, and quality content creation.

Avoid black hat tactics: Stay away from any techniques that violate Google's guidelines. These tactics may provide short-term gains but can lead to penalties and long-term damage to your website's ranking.

Test and measure: Always test new techniques on a small scale before implementing them across your entire website. Track the results carefully to assess their effectiveness.

By embracing a forward-thinking mindset and experimenting with cutting-edge techniques, you can position your website at the forefront of the SEO landscape and gain a competitive edge in the ever-evolving world of search.

[europeanaimarketingagency]

European AI Marketing Agency EMEA: Unlocking Growth Across Europe, the Middle East, and Africa

Welcome to the future of marketing! We're [Your Agency Name], a dedicated team of AI marketing experts focused on helping businesses across the EMEA region achieve explosive growth. We leverage the power of artificial intelligence to deliver data-driven insights, automate campaigns, and personalize customer experiences like never before.

Why AI Marketing? Why Now? Why EMEA?

The marketing landscape is changing faster than ever. Consumers are more discerning, competition is fiercer, and traditional marketing methods are losing their edge. That's where AI comes in. It's not about replacing human creativity, it's about amplifying it.

AI allows us to:

Understand your customers on a deeper level: We analyze vast amounts of data to identify patterns, preferences, and behaviors, giving you a 360-degree view of your target audience.

Personalize every interaction: From website content to email campaigns, AI helps us tailor messaging and offers to each individual, boosting engagement and conversions.

Automate and optimize campaigns: We can automate repetitive tasks, freeing up your team to focus on strategy and innovation. AI also continuously optimizes campaigns in real-time, maximizing ROI.

Predict future trends: By analyzing historical data and market trends, AI can help us anticipate future customer needs and adapt your marketing strategy accordingly.

Our Focus: The EMEA Region

We're passionate about the EMEA region. It's a dynamic and diverse market with unique challenges and incredible opportunities. Our team understands the nuances of different cultures, languages, and market dynamics across Europe, the Middle East, and Africa. We're not just an AI agency, we are an EMEA AI agency. This means we don't just understand the technology; we understand your market. We offer many AI based marketing services:

AI powered SEO

AI driven PPC campaigns

AI generated content

Our Approach: Data-Driven, Results-Oriented

We believe in a collaborative approach. We work closely with you to understand your specific goals, challenges, and target audience. Then, we develop a customized AI-powered marketing strategy designed to deliver measurable results.

We're committed to:

Transparency: We'll keep you informed every step of the way, providing clear and concise reporting on campaign performance.

Innovation: We're constantly exploring new AI tools and techniques to ensure we're at the forefront of the industry.

Results: Our ultimate goal is to help you achieve sustainable growth and a strong return on your marketing investment.

Ask Me Anything!

We're excited about the potential of AI to transform marketing in the EMEA region. We know you probably have questions, and we're here to answer them!

Do you want to know:

How AI can be applied to your specific industry?

What kind of results you can expect from an AI-powered marketing campaign?

How we ensure data privacy and security?

What the investment looks like for our services?

More about our experience in a specific EMEA market?

Leave a comment below with your questions, and we'll do our best to answer them all. We're also happy to schedule a free consultation to discuss your specific needs.

Let's explore the future of marketing together!

Stay tuned for more insights and updates on AI marketing in the EMEA region. Follow us on LINKEDIN / YOUTUBE / VIMEO #AIMarketing #EMEA #ArtificialIntellige

nce #DigitalMarketing #Europe #MiddleEast #Africa #Innovation #Growth

DESIGN AI MARKETING

[aimarketingdesign]

The Future of AI Marketing Playbook: A Guide to Leveraging Artificial Intelligence for Marketing Success

Introduction: The AI Revolution in Marketing

Artificial intelligence (AI) is no longer a futuristic concept; it's a present-day reality that's revolutionizing the way brands connect with their customers. From personalized recommendations and automated content creation to predictive analytics and chatbots, AI is transforming every aspect of the marketing landscape. This playbook explores the key trends, challenges, and opportunities that lie ahead for AI-powered marketing.

Chapter 1: Understanding the AI Marketing Landscape

Before diving into specific strategies, it's essential to grasp the foundational concepts of AI in marketing.

Types of AI in Marketing: Explore the various types of AI being used in marketing, including machine learning, natural language processing, computer vision, and deep learning.

AI Marketing Tools and Platforms: Discover the leading AI-powered marketing tools and platforms available, ranging from content creation and social media management to data analytics and customer relationship management (CRM).

Ethical Considerations in AI Marketing: Address the ethical implications of using AI in marketing, including data privacy, bias, and transparency.

Chapter 2: AI-Powered Personalization: The Key to Customer-Centricity

Personalization is at the heart of effective marketing, and AI is enabling brands to deliver hyper-personalized experiences at scale.

Data-Driven Customer Insights: Utilize AI to analyze vast amounts of customer data and gain a deeper understanding of their preferences, behaviors, and needs.

Personalized Content and Offers: Deliver tailored content, product recommendations, and promotional offers based on individual customer profiles.

Dynamic Website and App Experiences: Create personalized website and app experiences that adapt to user behavior and preferences in real-time.

Chapter 3: AI for Content Creation and Optimization

AI is transforming the way marketers create, optimize, and distribute content.

Automated Content Generation: Leverage AI tools to generate various types of content, including product descriptions, social media posts, and email newsletters.

Content Optimization: Use AI to analyze content performance and identify areas for improvement, such as keyword optimization, readability, and emotional impact.

Content Personalization: Deliver personalized content recommendations and experiences based on individual user preferences and interests.

Chapter 4: AI-Driven Social Media Marketing

AI is empowering marketers to manage their social media presence more effectively and engage with their audience on a deeper level.

Social Listening and Sentiment Analysis: Use AI to monitor social media conversations, analyze sentiment, and identify potential brand advocates or detractors.

Chatbots and Automated Customer Service: Deploy AI-powered chatbots to provide instant customer support, answer questions, and resolve issues.

Social Media Advertising Optimization: Leverage AI to optimize social media advertising campaigns, target the right audience, and maximize return on ad spend (ROAS).

Chapter 5: Predictive Analytics and AI-Driven Decision Making

AI is enabling marketers to make data-driven decisions and predict future outcomes with greater accuracy.

Customer Churn Prediction: Identify customers who are at risk of churning and implement proactive retention strategies.

Lead Scoring and Qualification: Prioritize leads based on their likelihood to convert, allowing sales teams to focus their efforts on the most promising prospects.  

Market Trend Forecasting: Analyze market trends and predict future customer behavior to inform marketing strategies and product development.

Chapter 6: The Future of AI in Marketing: Emerging Trends and Technologies

The field of AI is constantly evolving, and new trends and technologies are emerging that will further transform the marketing landscape.

Generative AI for Creative Content: Explore the use of generative AI tools to create unique and engaging visual content, including images, videos, and 3D models.

AI-Powered Customer Data Platforms (CDPs): Unify customer data from various sources and leverage AI to create a single view of the customer, enabling hyper-personalization.

The Metaverse and AI Marketing: Understand the implications of the metaverse for marketing and how AI can be used to create immersive and personalized experiences in virtual worlds.

Conclusion: Embrace the AI-Powered Future of Marketing

AI is no longer a luxury for marketers; it's a necessity. By embracing the power of AI, brands can gain a competitive edge, deliver exceptional customer experiences, and achieve their marketing goals in the ever-evolving digital landscape. This playbook serves as a roadmap for navigating the exciting future of AI marketing, empowering marketers to harness the transformative potential of this technology and drive business growth.

[jcmarchi]

The risks behind the generative AI craze: Why caution is growing

New Post has been published on https://thedigitalinsider.com/the-risks-behind-the-generative-ai-craze-why-caution-is-growing/

The risks behind the generative AI craze: Why caution is growing

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In the near future, Silicon Valley might look back at recent events as the point where the generative AI craze went too far.

This past summer, investors questioned whether top AI stocks could sustain their sky-high valuations, given the lack of returns on massive AI spending. As Autumn approaches, major AI sectors—such as chips, LLMs, and AI devices—received renewed confidence. Nonetheless, there are an increasing number of reasons to be cautious.

Cerebras: A chip contender with a major risk

Chip startup Cerebras is challenging Nvidia’s dominance by developing processors designed to power smarter LLMs. Nvidia, a major player in the AI boom, has seen its market cap skyrocket from $364 billion at the start of 2023 to over $3 trillion.

Cerebras, however, relies heavily on a single customer: the Abu Dhabi-based AI firm G42. In 2023, G42 accounted for 83% of Cerebras’ revenue, and in the first half of 2024, that figure increased to 87%. While G42 is backed by major players like Microsoft and Silver Lake, its dependency poses a risk. Even though Cerebras has signed a deal with Saudi Aramco, its reliance on one client may cause concerns as it seeks a $7-8 billion valuation for its IPO.

OpenAI’s record-breaking funding – but with strings attached

OpenAI made the news when it raised $6.6 billion at a $157 billion valuation, becoming the largest investment round in Silicon Valley history. However, the company has urged its investors not to back competitors such as Anthropic and Elon Musk’s xAI—an unusual request in the world of venture capital, where spread betting is common. Critics, including Gary Marcus, have described this approach as “running scared.”

OpenAI’s backers also include “bubble chasers” such as SoftBank and Tiger Global, firms known for investing in companies at their peak, which frequently results in huge losses. With top executives such as CTO Mira Murati departing and predicted losses of $5 billion this year despite rising revenues, OpenAI faces significant challenges.

Meta’s big bet on AI wearables

Meta entered the AI race by unveiling Orion, its augmented reality glasses. The wearables promise to integrate AI into daily life, with Nvidia’s CEO Jensen Huang endorsing the product. However, at a production cost of $10,000 per unit, the price is a major obstacle.

Meta will need to reduce costs and overcome consumer hesitation, as previous attempts at AI-powered wearables—such as Snapchat’s glasses, Google Glass, and the Humane AI pin—have struggled to gain traction.

The road ahead

What’s next for AI? OpenAI must prove it can justify a $157 billion valuation while operating at a loss. Cerebras needs to reassure investors that relying on one client isn’t a dealbreaker. And Meta must convince consumers to adopt a completely new way of interacting with AI.

If these companies succeed, this moment could mark a turning point in the AI revolution. However, as tech history shows, high-stakes markets are rarely easy to win.

(Photo by Growtika)

See also: Ethical, trust and skill barriers hold back generative AI progress in EMEA

Want to learn more about AI and big data from industry leaders? Check out AI & Big Data Expo taking place in Amsterdam, California, and London. The comprehensive event is co-located with other leading events including Intelligent Automation Conference, BlockX, Digital Transformation Week, and Cyber Security & Cloud Expo.

Explore other upcoming enterprise technology events and webinars powered by TechForge here.

Tags: artificial intelligence, llm, meta, microsoft, Nvidia, openai

[avocodedigital]

UiPath Q2 Results Exceed Guidance - 19% ARR Growth

Join the newsletter: https://avocode.digital/newsletter/

Introduction: A Triumphant Quarter for UiPath

UiPath Inc. (PATH), a leading enterprise automation software company, has exceeded expectations with a stellar performance in Q2. The company's recent earnings report highlights significant strides in annual recurring revenue (ARR), fueled by advancements in AI-powered automation technologies. The 19% growth in ARR underscores the robust demand for UiPath's solutions and reaffirms its position as a frontrunner in the automation industry.

Key Financial Highlights

The latest earnings release reveals several noteworthy financial milestones that illustrate UiPath's steadfast progress:

Annual Recurring Revenue (ARR) Growth: A remarkable 19% year-over-year increase, bringing the total ARR to $1.25 billion. This growth is a testament to the company’s successful subscription model and expanding customer base.

Total Revenue: UiPath generated $245 million in total revenue for Q2, surpassing analyst expectations and reflecting a robust market demand for their services.

Net Income (Loss): The company reported a net loss of $122 million, or $0.21 per share, but narrowed from the previous quarter, demonstrating improved financial health.

Free Cash Flow: One of the bright spots is the positive free cash flow of $25 million, highlighting a stable cash generation capability critical for future growth initiatives.

Surpassing Guidance: A Positive Outlook

UiPath's Q2 performance exceeded the company’s own projections, marking a substantial achievement. The initial guidance was conservative, given the macroeconomic uncertainties, but the 19% ARR growth showcases resilience in the business model:

Product Adoption: The adoption of UiPath’s automation solutions continues to rise, driven by enterprises seeking efficiency and cost savings through AI-driven automation.

Geographic Expansion: Significant contributions came from North America and EMEA regions, both showing double-digit growth figures, highlighting the global appeal of UiPath's offerings.

Factors Fuelling Growth

The remarkable performance of UiPath in Q2 can be attributed to several strategic and operational elements:

Advancements in AI-Powered Automation

One of the critical drivers of UiPath’s success this quarter was the integration of advanced AI capabilities into their automation platform. These advancements offer:

Enhanced Efficiency: By leveraging AI, UiPath enables businesses to automate more complex and repetitive tasks, reducing operational bottlenecks.

Scalability: AI-driven tools offer scalability for enterprises, allowing seamless integration across various departmental functions and processes.

Improved Accuracy: AI reduces human error, ensuring higher accuracy in automated processes and compliance requirements.

Strategic Partnerships and Alliances

Another pivotal factor for the ARR uplift is UiPath's strategic alliances with key industry players. Partnerships with global giants such as Microsoft, SAP, and Adobe have been instrumental in:

Expanding Market Reach: These alliances provide UiPath access to a broader customer base, facilitating entry into new markets and industries.

Enhanced Product Integration: Collaboration with these partners enhances product capabilities, ensuring seamless integration and better user experiences for customers.

Customer-Centric Approach

UiPath's customer-centric approach has played a crucial role in its impressive Q2 outcomes. By focusing on customer success and tailored solutions, UiPath has:

Increased Customer Retention: A high retention rate indicates that customers find substantial value in UiPath's offerings, driving recurring revenue growth.

Higher Customer Satisfaction: Positive customer feedback and high satisfaction scores further reinforce the company's market position.

Innovative Product Enhancements

Continuous product enhancements have kept UiPath ahead of the curve. Some of the recent innovations include:

Introducing UiPath Automation Cloud: A scalable, cloud-native platform offering robust automation solutions without the need for significant infrastructure investments.

Enhanced Security Features: Strengthened data security and compliance functionalities ensure adherence to industry standards and regulations.

Improved User Interface: Intuitive and user-friendly interfaces facilitate seamless user adoption and engagement with the platform.

Future Prospects: Riding the Automation Wave

Looking ahead, UiPath aims to build on its Q2 success by focusing on strategic growth initiatives and further product diversification. The vision for the future includes:

Expanding AI Capabilities

As AI continues to transform the automation landscape, UiPath plans to:

Invest in R&D: Significant investments in research and development to evolve AI capabilities, ensuring cutting-edge solutions for customers.

Explore New Use Cases: Identifying and developing new AI-driven automation use cases across diverse industries.

Global Market Penetration

With a strong foothold in existing markets, UiPath is eyeing further global expansion:

Emerging Markets: Targeting emerging markets with untapped automation potential to drive revenue growth.

Localized Solutions: Developing localized automation solutions to cater to region-specific business needs and regulatory requirements.

Conclusion: A Promising Trajectory

UiPath’s exceptional Q2 results, characterized by a 19% ARR growth and surpassing guidance, underscore the company’s robust performance and market demand for AI-powered automation solutions. The strategic initiatives in product enhancements, partnerships, and customer-centric approaches have set a solid foundation for sustained growth. As UiPath continues to innovate and expand, it is well-positioned to maintain its leadership in the evolving automation industry. Want more? Join the newsletter: https://avocode.digital/newsletter/

[domain-driven-design]

AI IN ADVERTISING INDUSTRY

Artificial intelligence (AI) has become a transformative force in the advertising industry, fundamentally changing how brands connect with consumers. Here's a look at its far-reaching impact:

Hyper-Personalization:

AI analyzes vast amounts of data on consumer demographics, online behavior, and past purchases. This allows for ultra-targeted advertising, delivering ads with an uncanny level of relevance to individual users. Imagine seeing ads for shoes you just looked at online, or receiving a discount on a travel package to your dream destination.

Dynamic Creative Optimization:

AI can create and test countless variations of ad formats, headlines, and visuals in real-time. This allows for the selection of the most effective ad elements for each individual user, maximizing engagement and conversion rates.

Programmatic Advertising:

AI automates the ad buying and selling process, eliminating the need for manual bidding and negotiation. This leads to more efficient allocation of advertising budgets and ensures ads are placed on the most relevant platforms and websites.

Chatbots and Virtual Assistants:

AI-powered chatbots and virtual assistants are transforming customer interactions. They can answer product inquiries, handle basic transactions, and even provide personalized recommendations, all within the ad itself.

Predictive Targeting:

AI can analyze user data to predict future needs and purchase behavior. This allows advertisers to reach potential customers before they even know they're interested in a product, creating a more proactive and persuasive advertising strategy.

Advanced Measurement and Attribution:

AI can analyze complex data sets to track the effectiveness of advertising campaigns across various channels. This allows for a more granular understanding of ROI and helps optimize future campaigns for better results.

However, AI in advertising also presents challenges:

Privacy Concerns: The vast amount of data collection required for AI-powered advertising raises concerns about user privacy. Transparency and ethical data practices are crucial for building trust with consumers.

The "Black Box" Problem: Understanding how AI algorithms arrive at their decisions can be difficult. This lack of transparency can make it challenging to explain ad targeting or ensure fairness in decision-making.

Looking Ahead:

Despite these challenges, AI is here to stay in advertising. As the technology continues to evolve, we can expect even more sophisticated targeting, more immersive ad experiences, and a hyper-personalized advertising landscape. The key will be for brands to leverage AI responsibly, prioritizing user privacy and building trust while harnessing its power to deliver relevant and impactful advertising.

[lowendbox]

IDC Forecast: Surge in META Region's ICT Spending with Soaring AI and Cloud Investments

The total amount spent on ICT overall in the Middle East, Turkey, and Africa (META) is expected to exceed $238 billion this year, representing a 4.5% rise from 2023, according to IDC. Spending on AI is expected to reach $6.9 billion by 2027 in the META area, indicating a high market for AI in general and generative AI (GenAI) in particular. In 2024, the META region’s spending on public cloud will surpass $13 billion, indicating a 21% annual increase. International Data Corporation (IDC) released its most recent forecasts last week as more than 400 senior executives from the most influential technology vendors, telecoms firms, and IT service providers gathered at The Ritz-Carlton, Dubai International Financial Centre for the 2024 edition of IDC Directions Middle East, Türkiye, and Africa. IDC said in its regional estimates for the year ahead that it anticipates expenditure on telecommunications services to rise 5% YoY to $133 billion in 2024, while IT spending is expected to climb 3.9% YoY to $105 billion. IDC predicts that digital transformation expenditure in the area will surpass $59 billion in 2024 and rise at a cumulative annual growth rate (CAGR) of 15% over the ensuing years to hit the $88 billion mark in 2027, as META’s digital economy takes shape. “Across the META region, there is a clear appetite for AI in general and generative AI (GenAI) in particular, with spending on AI forecast to reach $6.9 billion by 2027,” said IDC’s Group Vice President and Managing Director for the META region, Jyoti Lalchandani. “However, many organizations are already questioning whether they are over-pivoting on cost reduction and not focusing enough on how AI can help them to grow their revenues. We expect revenue growth outcomes to take center stage in the next 3 to 5 years and providers must track this shift carefully with their core buyers to ensure that their AI-related offerings continue to align with the evolving business goals of their customers.” 'Preparing Your Customers for an AI Everywhere Future' was the theme of this year's IDC Directions Middle East, Turkey, and Africa event. According to IDC, the region's AI investment is predicted to hit $3.0 billion this year, an increase of 32% from 2023. Jyoti Lalchandani of IDC moderated a panel discussion featuring the acting Group CTO at First Abu Dhabi Bank, Srinivasan Sampath, and CTO at Landmark Group, Vinay Ramesh Kumar. She stated that the AI investment priorities of end-user organizations will likely shift in the coming years as they expand beyond their initial emphasis on cost reduction. Crawford Del Prete, President of IDC Global, delivered the keynote address at the event titled 'The AI Moment: Welcome to the Next Era of Technology.' He acknowledged the rise of GenAI as a period of significant innovation. Mr. Del Prete stated, “The growing role of GenAI will reconstruct the IT landscape as businesses aim to not just enhance productivity, but also devise new approaches to meet customer needs." He added, "More and more, companies are investing heavily in GenAI to gain an edge and avoid being outpaced. In fact, by 2027, we predict global GenAI spending to surpass $150 billion, contributing to nearly 30% of all AI-related investments." Next, there was a session called 'Preparing Your Customers for an AI Everywhere Digital Future.' During this, Thomas Meyer, the Group Vice President of Research for the EMEA region at IDC, outlined the supportive mechanisms that technology vendors must establish for their consumers. "As the adoption of GenAI increases in the META region, tech suppliers must formulate a responsible AI approach," Mr. Meyer expressed. "This strategy should include helping customers unlock funds for investments and yield ROI and significant business results for prioritized use cases." LowEndBox is a go-to resource for those seeking budget-friendly hosting solutions. This editorial focuses on syndicated news articles, delivering timely information and insights about web hosting, technology, and internet services that cater specifically to the LowEndBox community. With a wide range of topics covered, it serves as a comprehensive source of up-to-date content, helping users stay informed about the rapidly changing landscape of affordable hosting solutions. Read the full article

[infinitiresearch]

Industrial Internet of Things (IoT) Market| Global Industry Analysis, Market Size, Share, Trends, Analysis, Growth and Forecast, 2023 – 2027

Originally published on Technavio: Industrial Internet of Things (IoT) Market - North America, Europe, EMEA, APAC : US, Canada, China, Germany, UK - Forecast 2023-2027

### **Industrial Internet of Things (IoT) Market Research Report**

#### **1. Executive Summary**

- Overview of the Industrial Internet of Things (IIoT) market. - Key findings and market trends. - Growth prospects and emerging opportunities.

#### **2. Introduction**

- Definition and significance of Industrial Internet of Things (IIoT). - Historical development and evolution of the IIoT market.

#### **3. Market Size and Forecast**

- Historical market size and growth. - Current market size and trends. - Future projections and factors influencing growth.

#### **4. Market Segmentation**

- Types of Industrial IoT solutions (sensors, connectivity devices, platforms, analytics, etc.). - Key players and market share in each segment.

#### **5. Competitive Landscape**

- Major Industrial IoT solution providers and platform developers. - SWOT analysis of key companies. - Innovations, partnerships, and sustainability efforts.

#### **6. Industry Verticals**

- Trends in the adoption of IIoT across different industries (manufacturing, energy, healthcare, etc.). - Market share and growth in each vertical.

#### **7. Technology Trends**

- Trends in the technology powering IIoT (edge computing, 5G connectivity, AI and machine learning, etc.). - Impact on data processing, real-time analytics, and connectivity.

#### **8. Integration with Operational Technologies (OT)**

- Trends in the integration of IIoT with operational technologies (SCADA systems, PLCs, control systems, etc.). - Impact on automation, efficiency, and predictive maintenance.

#### **9. Security Concerns and Solutions**

- Trends in security features for IIoT. - Impact on data privacy, encryption, and protection against cyber threats.

#### **10. Regional Market Dynamics**

- Overview of regional variations in the IIoT market. - Economic factors, regulatory influences, and demand-supply dynamics.

#### **11. Adoption Challenges**

- Trends in challenges associated with the adoption of IIoT. - Impact on market growth, technology integration, and standardization.

#### **12. Regulatory Standards**

- Overview of regulatory standards for IIoT. - Compliance challenges and advancements.

#### **13. Impact of COVID-19 on the IIoT Market**

- Assessment of the impact of the COVID-19 pandemic on the market. - Trends in disruptions to supply chains, changes in industrial processes, and shifts in demand.

#### **14. Market Dynamics**

- Drivers of market growth (increased demand for connectivity, industry 4.0 initiatives, cost savings through automation). - Challenges and obstacles (security concerns, interoperability issues, integration complexities). - Opportunities for market expansion (innovation in IIoT applications, expansion into emerging markets, smart manufacturing trends).

#### **15. Customer Preferences**

- Trends in customer preferences for IIoT solutions. - Factors influencing purchasing decisions, such as scalability, interoperability, and ROI.

#### **16. Future Technologies in IIoT**

Trends in emerging technologies impacting IIoT. - Impact on predictive maintenance, supply chain optimization, and intelligent manufacturing.

To Learn deeper into this report , View Sample PDF

#### **17. Future Outlook**

- Anticipated trends in the IIoT market. - Potential disruptions and areas for future growth.

#### **18. Recommendations**

- Strategic recommendations for IIoT solution providers. - Areas for further research, development, and collaboration.

#### **19. Conclusion**

- Summarize key findings. - Concluding thoughts on the future of the Industrial Internet of Things market.

For more information please contact.

[marketreports123]

Data Center Cooling Solutions Market Size, Share, Industry Trends, Forecast and Growth Prospective 2023-2027 

 Data centers are the backbone of the digital age, and efficient cooling solutions are essential to their continuous operation. In this analysis, we focus on the Data Center Cooling Solutions Market in the EMEA (Europe, Middle East, and Africa) region, exploring key trends, market drivers, challenges, segmentation, and the future outlook for this critical industry. 

Market Trends: The Data Center Cooling Solutions Market in EMEA exhibits several significant trends: 

Energy Efficiency: A strong emphasis on reducing energy consumption through innovative cooling technologies, including free cooling and advanced airflow management. 

Green Data Centers: The adoption of eco-friendly cooling solutions to align with regional environmental goals and regulations. 

Rise of Modular Cooling: The increased use of modular and scalable cooling solutions to accommodate the varying needs of data centers across the region. 

AI-Driven Cooling: Integration of artificial intelligence for predictive maintenance and real-time monitoring to optimize cooling operations. 

Market Drivers: Several factors are propelling the growth of the Data Center Cooling Solutions Market in EMEA: 

Data Center Expansion: The increasing demand for data storage and processing in the EMEA region, driven by cloud computing and digital transformation. 

Energy Efficiency Mandates: Stricter regulations and government incentives for energy-efficient data center operations. 

Green Initiatives: Corporate sustainability goals and consumer preferences are pushing for environmentally friendly cooling solutions. 

Market Challenges: The Data Center Cooling Solutions Market in EMEA faces specific challenges: 

Diverse Climate Conditions: EMEA's diverse climate, from arid deserts to cold Nordic regions, requires versatile cooling solutions. 

Legacy Infrastructure: Many data centers in the region operate with older cooling systems that need retrofitting. 

Cost Constraints: Balancing the need for advanced cooling with cost limitations can be a challenge for data center operators. 

Market Segmentation: The Data Center Cooling Solutions Market in EMEA can be segmented based on various criteria: 

Cooling Method: Including air-based cooling, liquid-based cooling, and hybrid solutions. 

Market Vertical: Segmenting by industry, such as finance, healthcare, and telecommunications. 

Future Prospects: The future of the Data Center Cooling Solutions Market in EMEA holds promise: 

Efficiency Innovations: Ongoing research and development to enhance the energy efficiency of cooling solutions for data centers. 

Renewable Energy Integration: The use of renewable energy sources to power cooling systems, reducing the carbon footprint. 

Edge Data Centers: The expansion of edge computing will drive localized and efficient cooling solutions. 

Conclusion: Efficient data center cooling solutions are crucial for the operation of digital infrastructure in the EMEA region. As the demand for data processing and storage continues to grow and environmental considerations become more important, the market for innovative and sustainable cooling solutions will expand, ensuring the reliability of data centers across the region. 

For more insights on the market analysis Download PDF Sample now! 

About Technavio 

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios. 

Contacts 

Technavio Research  Jesse Maida  Media & Marketing Executive  US: +1 844 364 1100  UK: +44 203 893 3200  Email: media@technavio.com  Website: www.technavio.com 

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Dubai, September 29, 2023 – The eagerly awaited World of WEB3 Summit Dubai, also known as WOW SUMMIT Dubai 2023, is poised to make a significant impact globally. This remarkable event boasts an impressive roster of speakers and enjoys the support of a distinguished array of sponsors, all gathering at the opulent Atlantis the Royal in Dubai on October 8th and 9th, 2023. Prepare to be amazed as WOW Summit Dubai 2023 presents a constellation of visionary speakers and distinguished sponsors, promising an unparalleled exploration of the latest Web3 trends and innovations.  Ivan Ivanov, the Global CEO of WOW Summit, enthusiastically conveyed his anticipation for this year’s gathering: “WOW Summit Dubai 2023 is on track to become a pivotal assembly for leaders in the Web3 and Web2 industries, investors, and government representatives. With our exceptional lineup of speakers and esteemed sponsors, we are creating the ideal environment for invaluable conversations and partnerships that will play a pivotal role in shaping the transition from Web 2.0 to Web 3.0. The World of Web3 Summit is all set to highlight practical applications of Distributed Ledger Technology (DLT) and Blockchain, as well as innovations in financial infrastructure, Digital ID, and Central Bank Digital Currencies (CBDCs).” At the core of WOW Summit Dubai 2023, we are honored to have Fastex, Unicoin, and Farcana as our Title sponsors, complemented by our cherished Platinum sponsors Darwinbit, iVendPay, MMPRO Trust, and Zima Bank. These sponsors, with their visionary leadership and exceptional expertise in development and strategy, illuminate the event, steering discussions on the remarkable transformative power of blockchain technology. Esteemed figures in the blockchain and digital assets field, alongside respected government officials from the UAE, will grace the conference stage as honored speakers. WOW Summit Dubai 2023 distinguished speakers include Yat Siu, Founder and Executive Chairman at Animoca Brands, Dr. Marwan Alzarouni, CEO at Dubai Blockchain Centre, Mohammad Alblooshi, Chief Executive Officer at the DIFC Innovation Hub, Nameer Khan, Founder of FILS & Chairman MENA Fintech Association, Miriam Kiwan, Vice President, MENA at Circle, Mohamed Issa, Regional Director at Chainalysis, Sam Katiela, Founder & CEO at Mamemo and Chairman at Crypto Valley Partners, Joy John, AI Services Specialist, EMEA, Oracle and Scott Thiel, Founder & CEO at TOKO by DLA Piper and Jiten Varu, Head of Web3 at AWS. They bring a wealth of knowledge, experience, and vision to the stage, ensuring that attendees will be treated to profound insights and valuable discussions. Additional notable figures gracing the event include Michael Terpin, Serial Entrepreneur and Investor, Gurvinder Ahluwalia, Founder & CEO at Digital Twin Labs, Christian Gleich, Ambassador of the European Blockchain Association, Nick Spanos, Bitcoin Pioneer, Joshua Hawley, Managing Director at US Capital Global, Mansoor Madhavji, Blockchain Founders Fund and Saqr Ereiqat, Co-Founder at Crypto Oasis.  WOW Summit Dubai 2023 is not just an event; it is an experience that will shape the future of blockchain technology. Attendees can look forward to unparalleled knowledge sharing, networking opportunities, and the chance to explore cutting-edge developments in the Web3 ecosystem. About WOW Summit Dubai WOW Summit is a premier global event that takes place in major cities around the world, including Lisbon, Hong Kong, and Dubai. With a focus on go-to-market management and business development relations, WOW Summit fosters collaboration between Government Authorities, Institutionals, VCs, and fintech companies in Dubai and Abu Dhabi. WOW Summit Dubai is a premier global event that brings together industry leaders, visionaries, and entrepreneurs from around the world. As a platform for inspiration, empowerment, and business development, WOW Summit drives success in the dynamic landscape of the UAE and beyond. The event covers

a wide range of topics, including the Web2 – Web3 transition, CBDC, regulations, asset tokenization, and the social impact and applications of blockchain and DLT technologies. WOW Summit Dubai 2023 will feature an incredible art and NFT area, providing attendees with an immersive experience in the world of digital art and opportunities to connect with like-minded individuals. The event is hosted by GuyWay, powered by MarketMakingPro, and co-organized by Uvecon.vc. In the past, WOW Summit has hosted renowned speakers, such as Sebastien Borget (Sandbox), Lennix Lai (Global Chief Commercial Officer at OKX), Dave Chapman (Executive Director at BC Group), Angelina A. Kwan (CEO at Stratford Finance Limited), Duncan Wong (CEO at CryptoBLK), and Julian Gordon (Hyperledger, Linux Foundation). To exhibit, sponsor, or partner, contact us at [email protected]. Media Contact: WOW Summit Email: [email protected] Website:

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The Future of AI in EMEA Marketing

The EMEA region, encompassing Europe, the Middle East, and Africa, presents a unique tapestry of cultures, languages, and economic landscapes. For marketers, this diversity demands a nuanced approach, one that resonates with local preferences while maintaining a cohesive brand identity. Artificial intelligence (AI) is rapidly emerging as the key to unlocking this complex market, offering tools and strategies that can revolutionize how brands connect with their audiences.

Navigating the EMEA Landscape with AI

EMEA is experiencing a surge in digital adoption, with consumers increasingly turning to online channels for information and purchases. This digital transformation presents both challenges and opportunities for marketers. AI offers a powerful toolkit to navigate this evolving landscape. By harnessing AI's ability to analyze vast amounts of data, personalize experiences, and automate tasks, marketers can craft highly targeted and effective campaigns that resonate with diverse audiences across EMEA.

AI-Powered Marketing Strategies for EMEA

Hyper-Personalization: AI enables marketers to move beyond traditional segmentation methods. By analyzing a wealth of data, including browsing history, purchase patterns, and social media interactions, AI algorithms can create granular customer profiles that capture individual preferences and behaviors. This allows for hyper-personalized messaging and offers, fostering deeper customer relationships and loyalty. Imagine an e-commerce platform that tailors product recommendations in real-time based on a user's current browsing session, significantly increasing the likelihood of conversion.

Multilingual and Cross-Cultural Marketing: EMEA's linguistic and cultural diversity requires marketing strategies that are sensitive to local nuances. AI-powered translation tools can ensure consistent brand messaging across different languages, while sentiment analysis can help gauge consumer reactions and adapt campaigns accordingly. A global brand launching a new product in multiple EMEA markets can leverage AI to not only translate marketing materials accurately but also to ensure they are culturally appropriate and avoid potential misinterpretations.

AI-Driven Content Creation: Creating engaging content that resonates with diverse audiences can be a significant undertaking. AI tools can automate various aspects of content generation, from writing product descriptions to creating social media posts, freeing up marketers to focus on strategy and creativity. A travel agency, for example, can use AI to generate personalized itineraries and travel guides based on individual preferences, saving time and providing a unique customer experience.

Predictive Analytics for Enhanced Decision-Making: AI algorithms can analyze historical data and market trends to predict future consumer behavior, enabling marketers to make proactive decisions and optimize their campaigns. A retailer can use AI to forecast demand for specific products during peak seasons, allowing for optimized inventory management and targeted promotions.

Programmatic Advertising with Precision Targeting: AI is revolutionizing programmatic advertising in EMEA. By analyzing user behavior, preferences, and real-time data, AI algorithms can optimize ad placements, bidding strategies, and creative elements to maximize campaign performance and ROI. A financial institution can use AI to target specific customer segments with personalized ads for financial products based on their individual needs and risk profiles.

Conversational AI for Enhanced Customer Engagement: AI-powered chatbots are transforming customer service in EMEA. These intelligent virtual assistants provide instant support, answer queries, and guide customers through their purchase journey, enhancing customer satisfaction and freeing up human agents to focus on more complex issues. A telecommunications company can use AI-powered chatbots to handle customer inquiries about billing, technical support, and service upgrades, providing 24/7 support and improving response times.

Ethical Considerations and Challenges in AI Marketing

While AI offers immense potential for marketing in EMEA, it is crucial to address ethical considerations and potential challenges.

Data Privacy: EMEA has stringent data protection regulations, such as GDPR. Marketers must ensure that AI applications comply with these regulations and prioritize transparency in data collection and usage.

Bias and Fairness: AI algorithms can perpetuate existing biases if trained on biased data. It is essential to ensure that AI models are trained on diverse and representative datasets to avoid discriminatory outcomes.

Transparency and Explainability: As AI algorithms become more complex, it can be challenging to understand their decision-making processes. Marketers should strive for transparency and explainability in AI applications to build trust with consumers.

Job Displacement: The automation capabilities of AI can raise concerns about job displacement. It is crucial to reskill and upskill the workforce to adapt to the changing marketing landscape and leverage AI as a tool for enhanced productivity.

The Future of AI in EMEA Marketing

The future of AI in EMEA marketing is brimming with possibilities. As AI technologies continue to evolve, we can expect even more sophisticated applications that further personalize customer experiences, optimize marketing campaigns, and drive business growth.

Increased adoption of AI across all marketing functions: AI will be integrated into all aspects of marketing, from content creation and campaign management to customer service and market research.

Rise of the "AI-powered marketer": Marketers will need to develop new skills and competencies to effectively leverage AI tools and interpret data-driven insights.

Greater emphasis on ethical AI and responsible innovation: As AI becomes more pervasive, there will be a growing focus on ensuring ethical AI practices and building trust with consumers.

AI-driven innovation in emerging technologies: AI will play a key role in driving innovation in areas such as augmented reality (AR), virtual reality (VR), and the metaverse, creating immersive and personalized brand experiences.

Conclusion

AI is revolutionizing the marketing landscape in EMEA, offering unprecedented opportunities for businesses to connect with their audiences in meaningful ways. By embracing AI-powered tools and strategies, marketers can navigate the region's complexities, personalize customer experiences, optimize campaigns, and drive sustainable growth. However, it is crucial to address ethical considerations and ensure responsible AI practices to build trust and foster long-term customer relationships. As AI continues to evolve, the future of marketing in EMEA promises to be dynamic, innovative, and customer-centric.

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EUV Lithography Industry Analysis, Future Growth, Segmentation, Competitive Landscape, Key Trends & Forecast 2022 to 2029

By the end of 2021, global EUV Lithography sales were estimated to be around US$ 4,648.6 million. The market is expected to grow at a CAGR of 21.5% between 2022 and 2029, reaching a value of US$ 22,978.6 million by 2029. Miniaturization of integrated circuits and microchips increased wafer production, and the semiconductor industry's consistent growth is expected to propel the adoption of EUV lithography into chip manufacturing around the world.

Given the technology's infancy and high upfront costs, many IDMs and foundries are currently hesitant to adopt EUV lithography in chip manufacturing. However, with continuous innovation and R&D, products should become more efficient and less expensive.

Get a Sample Copy of this Report @ https://www.futuremarketinsights.com/reports/sample/rep-gb-10814

Key Takeaways

The reduction of microchip sizes to incorporate them into shrinking semiconductors is one of the prime factors that resulted in the development of EUV lithography technology.

The emergence of artificial intelligence (AI), machine learning, industrial IoT (IIoT), and autonomous driving has been driving the miniaturization of microchips, subsequently creating the need for EUV lithography in chip manufacturing.

Constant innovation, R&D, and retrofitting of installed systems to improve wafer production, are anticipated to remain key trends in the EUV lithography market.

Integrated device manufacturers (IDM) and foundries are projected to create the bulk of the demand for EUV lithography systems, as they are responsible for the majority of the microchip and integrated circuit (IC) demand across industries.

Acquisition of stakes in key technology-based companies to complement product development is anticipated to remain a prominent trend in the market.

A list of Key Players Covered in the EUV Lithography Market are:

ASML

Nikon

Canon

Carl Zeiss

Toppan Printing

NTT Advanced Technology

Intel

Samsung

SK Hynix

Toshiba

TSMC

Global Foundries

EUV Lithography Market – A Monopoly

A single manufacturer leads the EUV lithography market. ASML is the sole manufacturer of EUV lithography systems in the world today and holds a monopoly in the market. The company is focused on acquiring stakes in key companies, which provide supporting technology for the manufacturing of EUV lithography systems. It is also engaged in collaborations with solution providers to help in the R&D and development of future generations of EUV lithography systems.

Will EUV Dominate Lithography Systems?

In the present lithography market, EUVs are a new and upcoming technology, with the first commercial product being sold in 2016. Given their ability to process light onto microchips of very small surfaces and with the growing adoption of technologies demanding miniaturization of microchips, the EUV lithography market is anticipated to capture a huge market share of lithography systems in the coming years.

Know More About Report Inclusions

Future Market Insights’ new market research report on the EUV lithography market includes a global industry analysis for 2014–2021 and an opportunity assessment for 2022–2029. The report details EUV lithography market demand by end-use across three different regions, the Americas, EMEA, and the Asia Pacific.

The research report also offers global consumer electronics demand trends, the impact of wide-scale 5G technology and IoT adoption, wafer production trends, the installed base of EUV lithography systems as well as market demand patterns across the mentioned regions.

For More Information on this Report @ https://www.futuremarketinsights.com/reports/euv-lithography-market

Global EUV Lithography Market by Category

By End Use:

Integrated Device Manufacturer (IDM)

Foundry

Memory

By Region:

Americas

EMEA

Asia Pacific

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Content Quality Metrics

Content quality metrics are measures used to assess the quality of the content you are producing. These metrics change depending on the platform or channel you use to post or publish the content.

However, when it comes to assessing the quality of content, here are a few key metrics in general that you should keep in mind and are believed to be highly effective. These metrics include readability, accuracy, clarity, relevancy, originality, actionability, accessibility, and engagement.

“You can’t measure the success of a marketing plan without having specific goals. Being clear on what you want to achieve and what metrics matter will help you identify what works best to drive engagement and growth” – Google for Creators

Content Quality Metrics:

1. Readability is the ability for a reader to understand the content quickly and easily. This means that the content should be free from jargon and unnecessary technical language. Additionally, shorter sentences and paragraphs can help make the content easier to understand.

2. Accuracy is key when it comes to content quality. It’s important to do your research and double-check facts and figures when writing content.

3. Clarity is how well the message or idea is communicated. If the content is not clear and concise, readers may become confused or frustrated.

4. Relevancy relates to how well the content relates to the topic at hand. Content should be focused on a specific topic or idea and should not drift away from the subject.

5. Originality. How unique the content is, and whether it provides new insights or perspectives.

6. Actionability. How well the content offers practical advice, recommendations, or any next steps that the user can take. 

7. Accessibility. How well the content is designed and formatted to be accessible to all forms of users, including those with disabilities.

8. Engagement is vital important metric when it comes to assessing content quality. The more engaging a piece of content is, the more likely readers are to stay on the page and interact with the content. This could include adding visuals, subheadings, breaking up paragraphs, videos, and also using storytelling techniques as the case may be. 

Depending on the platform or channel the content is published on, engagement on the content may take the form of likes, shares, comments, organic traffic, page views, backlinks created, reblogs, CTRs, retweets, followers, saves, post or content mentions, dwell time, sign-ups, subscribers, bounce rate, impressions, leads, and conversions. 

“When asked for the top three social media metrics, engagement (77%), followers (62%) and website traffic (56%) came up most frequently” - State of Social 2023 Report [EMEA Edition] by Meltwater

When establishing your content strategy, goals, or objectives, you may even use these different engagement forms as your metrics. 

Image Source - The State of Content Marketing 2023 Global Report by Semrush

The platform or channel could be your social media accounts, website, blog, or any other network where you can reach and communicate with your audience. It’s all about to choose what you want to achieve with each content campaign and measure them using analytical tools for checking content performance. 

Overall, by taking into consideration of aforementioned eight key metrics, you can ensure that your content is of high quality and engaging for your readers.

By keeping track of these different key metrics, you can get a better sense of how successful your content is at achieving its desired goals. This will help you create better, and more effective content in the future.

Here's an information that might be useful to you – How to Use AI Content Writers Without Being Punished by Google?

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Verizon Media unveils roadmap on content innovation and the push to 5G revolution at Growth Summit 2019

Verizon Media leading through 5G technology, accentuating excitement and next-generation content innovation for advertisers and consumers

Spicing up super-immersive consumer experiences at AR, VR, XR (extended reality) frontiers and many more by 5G revolution and future technology

Virtual character from Hong Kong Yahwoo stands as industry’s testament in content innovation

Verizon Media, a division of Verizon (NYSE, Nasdaq: VZ) today hosted the Verizon Media Growth Summit with keynote speakers unveiling a road map on content innovation and the push to 5G revolution at the city’s signature digital conference.

Accentuates immersive consumer experiences and refreshes visual identity

With the theme of “Future Marketing for Better Life” at the summit, Rico Chan, Co-Head, Verizon Media, APAC stated that, “We are a company with a purpose. We help people live a better life by connecting them to their passions. We create super-immersive content that celebrates creativity and its power to transform the consumer experience and drive real actions for shopping and purchasing from brands. As a sought-after destination for 900 million consumers globally, we have a good idea of the type of experience that keeps people engaging in our content omni-channels. With features built for commerce, our compelling content allow for better product exploration and build up personalized shopping experience that enriches lives,” Rico Chan said.

Highlighting Yahoo Hong Kong’s new brand story, Chan said, “In an age of internet overload, Yahoo amplifies what matters the most to people, keeping the world interested and interesting. The refreshed Yahoo identity captures the brand’s exuberant personality and reimagines it for the future. The update coincides with the launch of new products and service enhancements over the coming year, reflecting a new brand strategy that helps users find a more personalized, customized experience online.”

Epitomizing content innovation for tomorrow at AR/VR frontiers

In the keynote session, Mason Ng, Vice President of Product Management Edge and Cloud Computing at Verizon Media, stressed that 5G is set to generate biggest impact for advertisers at the frontiers of Augmented Reality (AR), Virtual Reality (VR), XR (Extended Reality), Artificial Intelligence (AI), Mobile Video and many more. “In the world of 5G, Verizon Media has epitomized compelling content innovation for consumers.” The advantage of 5G opens up exciting opportunities ahead to build what's next in media, advertising and technology.

Speed: Delivers faster speed, 10 times from today

Density: Supports 10 times more devices per area, so more users per area can enjoy the faster speed

Latency: Reduces 2 times of latency. Consumers will get faster response from applications

Data: Supports 100 times more data volume

Mobile Video – Higher definition mobile video content and spectacular video streaming are among the 5G benefits that  are most excited for consumers. Up to 73% of users stream video at least once a week – highest among 18-34 years old where 43% stream every day.

Augmented Reality – Engagement with AR will drive deeper connections with consumers and up to 85% of users believe 5G will benefit AR.

Artificial Intelligence – AI empowers advertisers to reach qualified audience whereas up to 80% of consumers think 5G will benefit AI experiences.

Experimenting with technologies that will be supercharged by 5G

At the summit, Mark Melling, Head of RYOT Studio EMEA at Verizon Media, highlighted that RYOT has strived to revolutionize the way content is created and lead the way on future formats, immersing audiences and allowing them to experience in a completely new way. As part of the Verizon family, RYOT is now focusing on key areas - documentary films and branded content, RYOT Studio, whereas differentiator RYOT Labs focuses on immersive experiences (VR and AR) and storytelling through cutting-edge technology. “We are not only experimenting with 5G technology, but also the technologies that will be supercharged by 5G when it comes. We look to the future to give us insight and inspiration into what is coming next and how that impacts the stories we tell,” Mark Melling said. “Essentially what we need to do is focusing more on the technology and the value it will bring to consumer’s everyday life,” said Mark Melling.

Yahwoo is synonymous as Hong Kong’s testament in content innovation

Lorraine Cheung, Head of Audience, Verizon Media Hong Kong, said in her speech that in Hong Kong, Yahoo HK has recently delivered original Virtual Character Yahwoo. It is not just a Yahoo KOL but also a co-host of Yahoo’s home-grown TV programs, bringing future content to users and enriching user experience with fun interactions and adding more dimensions to conversation.

The imminent launch of Yahoo Mail’s new app - Yahoo Mail 6 – has been highlighted at the summit. The new app will offer the perfect solution by organising the clutter for users, empowering them to personalise and control their inboxes and focus on what matters most to them.

Marketers are embracing future technology

Having collaborated with GroupM Hong Kong, Verizon Media reveals the key findings of its “Smart World Study”, where Hong Kong CMOs across different sectors such as finance, tourism, entertainment, beauty and skincare, IT, telecommunication, media publishers, broadcasters and advertising agencies, shared their views on how they expect 5G to transform businesses.

Key findings of Verizon Media “Smart World Study”

Business Transformation in Progress – Greater demand is seen on timelier data transfer and integration with in-depth analytics to provide business insights. Personalized messages are needed to exploit customers’ consumption potential, whereas touchpoints and sales opportunities are created to enhance seamless shopping experiences.

Essential Business Partnership – Business are looking for partnership or acquisition with various companies from marketing and advertising services, 5G network providers, E-commerce infrastructure, innovative technology solutions, data management and supply chain and inventory management.  

Impacts on Advertising Technology - Technological advancements and opportunities with advertising will arise in a myriad of video, sophisticated data integration and analytics, Internet of Things, voice based dominant, interactive and immersive advertising. Also, AR, VR, live video, 360 video and virtual character are highlighted in interactive and immersive advertisements.  

Marketers Take Prompt Actions – Marketers should clean dataset, build up IT infrastructure and technological capabilities and source services partners to test and learn.

Verizon Media Growth Summit was held on October 24, 2019 at the JW Marriott Hotel and is a signature digital marketing conference in Hong Kong. Verizon Media top executives shared their awe-inspiring insights to leverage the 5G technological prowess and accentuate next-generation content innovation for advertisers and consumers at the summit. With the ultimate vision in 5G, Verizon Media is truly leading through 5G technology in Hong Kong and potential disruption for 5G goes far beyond imagination and creates a paradigm shift in the way people live their lives and the way that advertisers and marketers reach out to consumers.