#EMEA SEO EXPERT

[aiseoexperteurope]

OPTIMIZED FOR AI

SEO EXPERT

PREDRAG PETROVIC

[aimarketingeurope]

PREDRAG PETROVIC

[madhukumarc]

What are the best types of content for businesses to post on YouTube?

Types of Content for Businesses to Post on YouTube:

Here are the best types of content for businesses to post on YouTube:

How-to tutorials and educational videos.

Product demonstrations and reviews.

Q&A sessions and niche expert interviews.

Webinar recordings, and podcast content.

Industry news and trend analysis.

Customer testimonials and success stories.

Behind-the-scenes glimpses of your company, brand, or business.

Remember - “YouTube content has a long shelf-life. So when you create a library of valuable content, that becomes a source of search traffic, leads, and customer referrals that will be effective for years into the future” – Social Media Examiner

Image Source - Why We Watch 2.0 2024 Digital Report by EMEA

Pro-Tip: Incorporate YouTube Shorts into your content strategy to spark curiosity, capture attention, and boost video engagement.

Here's related information that might also be useful to you – Does Embedding YouTube Videos to Content help SEO?

[aiseoexperteurope]

How to optimize images for beter AIO, (AI Search) Google AI overview, Perplexity, ChatGPT

(1) Research the mechanisms by which AI search engines like Google AI Overview, Perplexity, and ChatGPT analyze and interpret image content, including their use of computer vision and contextual understanding from surrounding text. (2) Identify general best practices for image SEO that are beneficial for AI search, focusing on elements such as descriptive alt text, meaningful file names, image captions, and the relevance of on-page textual content to the image. (3) Investigate specific recommendations or documented guidelines from Google on how images are selected and utilized within its AI Overviews, and how to optimize for this feature. (4) Explore how Perplexity AI incorporates and ranks images in its responses, and search for any specific advice or patterns related to image optimization for its platform. (5) Research how ChatGPT (especially versions with browsing capabilities or image understanding features) processes visual information and what factors might influence image visibility or interpretation by the model. (6) Analyze the role and benefits of using structured data (e.g., Schema.org markup for images) in enhancing the discoverability and comprehension of images by AI search algorithms. (7) Evaluate the importance of technical image attributes such as resolution, compression, file formats (e.g., WebP, AVIF), and mobile responsiveness for AI search performance and user experience. (8) Synthesize the findings to provide a comprehensive guide on optimizing images effectively for improved visibility and understanding by AI-driven search systems, including Google AI Overview, Perplexity, and ChatGPT.

[seobeograd]

Navigating Market Trends with Psychographic Insights: Unlocking Deeper Consumer Understanding for Strategic Marketing Advantage.

[savetopnow]

2018-03-27 06 SEO now

SEO

Ahrefs Blog

How to Find and Fix Keyword Cannibalization Issues (in Seconds)

How to Use Google Trends for Keyword Research: 7 Effective Ways

11 Slack Communities for SEOs and Digital Marketers (That You Should Join Today)

SEO Leads: How to Get $1K+/Month SEO Clients (with a Simple Video Pitch)

Technical SEO Mastery: Lessons from the GOAT, Wikipedia

ClickZ

How 3 retailers are looking ahead in the wake of Toys ‘R’ Us

How to bring marketing and sales together to optimize the customer experience

If you want to understand Blockchain, try to understand Switzerland

Cleaning up with Clorox: Why CMO Eric Reynolds doesn’t believe it’s enough to simply be “consumer-driven”

ClickZ CMO Breakfast: Marketing trends with a global reach

Local SEO guide

Peace Out To You, Sugar Rae!

Who Is Next In Local Listings Management?

A NodeJS Script for Accessing the Google Search Console API

Why SEOs Will Always Have Jobs…

Are Local Businesses Ready For GÖÖber?

Moz

The Campaign Comeback: What to Do When Content Fails - Whiteboard Friday

How to Boost Bookings & Conversions with Google Posts: An Interview with Joel Headley

A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence

Where Clickbait, Linkbait, and Viral Content Fit in SEO Campaigns - Whiteboard Friday

Zero-Result SERPs: Welcome to the Future We Should've Known Was Coming

Reddit SEO

Is it true that listing your website as a non 'www' vs 'www', while doing citations, hurts seo?

My Business Has Completely Shifted. Should I Delete Old Blog Content?

I think my client has bought a domain that has been penalised by google in the past. It is months old and has not been indexed by Google.

Writing hreflang tags for region specific sites, such as EMEA.

Why/when does Google showing rating rich snippets for Organization ratings?

SEO Book Blog

Left is Right & Up is Down

Grist for the Machine

Virtual Real Estate

Rank Checker Update

DMOZ Shut Down

SEO by the Sea

Related Questions are Joined by ‘People Also Search For’ Refinements; Now Using a Question Graph

Google’s Mobile Location History

Does Google Use Latent Semantic Indexing?

Google Targeted Advertising, Part 1

Google Giving Less Weight to Reviews of Places You Stop Visiting?

Search Engine Journal

Google Officially Announces Rollout of Mobile-First Indexing by @MattGSouthern

8 of the Worst SEO Mistakes Even the Experts Make by @krisjonescom

10 Reasons You Should Invest in Call Tracking by @ChandalN

How to Boost Your Content Reach & Engagement by @lorenbaker

The 3 Facebook Ad Metrics You Aren’t Looking At, But Should Be by @SusanEDub

Search Engine Land

SearchCap: Google mobile first indexing, Bing side bar ads and intelligent search expands

Bing ‘intelligent search’ capabilities continue to expand, include facts from multiple sources

Serious marketers attend SMX Advanced. Lock in best rates by next Saturday!

SEO for multi-language websites: How to speak your customers’ language

Why we need to fight fake reviews

Search Engine Roundtable

Daily Search Forum Recap: March 26, 2018

Google Algorithm Update March 23rd : Chatter & Signals

Google To Redirect encrypted.google.com After April 30, 2018

Google Announced The New Keyword Planner Tool

Google Emails AdSense & Others Their Responsibilities With GDPR

Search Engine Watch

Why Google Shopping is dominating retail search marketing

The merged approach: How combining traditional and digital brings marketing success

Three ways to up your video marketing game

How to drive more traffic to your WordPress blog

Participating in the conversation: 10 ways to generate traffic WITHOUT Google

Searchmetrics Blog

Memo to the Modern Marketer: How I Saved 15 Hours a Week Writing Great Content

Ask the Experts: How Understanding the Marriage of SEO and Content Marketing Can Save Your Business

Unwrapping the Secrets of SEO: How Google’s Crackdown on Online Ads Upends Search

Memo to the Modern Marketer: How to Conduct a Content Audit in Five Easy Steps

Pulse: Challenges and Takeaways from the Google AMP Conference

Yoast

What to do if traffic from Facebook is decreasing?

Ask Yoast: Comment systems and SEO

SEO copywriting: the ultimate guide

Caroline’s Corner: How to find a niche for your blog

Optimizing a single page: One page website SEO

[ralphlayton]

17+ Top Virtual Marketing Conferences for Summer 2020 & Beyond

Virtual marketing conferences offer a wealth of benefits to marketers looking to learn and increase brand awareness, and in the current crisis they represent the only event opportunities for marketers. How do you go about finding events that match your business and B2B marketing needs, however? With in-person marketing events not likely until well into 2021, more virtual events than ever taking place, making it harder than ever to find the ones that can best help build your business, expand your communication opportunities, and offer the most relevant new industry education from top marketing industry experts. Marketers are getting more out of virtual events, too — with 75 percent in a recent survey saying they were satisfied with their virtual event experiences. Online events also hold their own unique advantages. "Bringing events online has its downsides, naturally — there’s no substitute for personally meeting and interacting with all the valuable contacts attending a conference — but there are some key advantages," Amanda Bulat, senior content marketing manager at LinkedIn Sales & Marketing Solutions recently observed. "Virtual events are easier for people to attend (with no geographic restrictions), less resource-intensive to host, and can make it easier to capture lead gen info," she added. Expanding on our previous listing of "8 Virtual SEO Conferences for B2B Marketers," for summer 2020 and beyond we've gathered together a collection of some of the top virtual marketing events, and we're happy to present the list here, in chronological order.

Virtual Marketing Conferences For Summer 2020 & Beyond

Adobe Experience Makers Live — #ExperienceMakersLive When: July 22-23, 2020 Theme: Digital Experiences About: Adobe* Experience Makers Live is focused on creating long-term business success through inclusive digital experiences, featuring speakers including author Dr. Brené Brown, Microsoft's Shelley Bransten, Forrester's Joana de Quintanilha, and Adobe's Marissa Dacay. ContentTECH Summit — #ContentTECH When: August 10-12, 2020 Theme: Content Marketing About: ContentTECH Summit explores the ever-increasing importance of content marketing to create, manage, deliver and scale enterprise content and provide customers with better digital experiences, and features top speakers such as Mastercard Worldwide's Wendy Richardson, author Alan Zweibel, and our own CEO Lee Odden. Digital Summit At Home — #DSatHome When: August 11-13, 2020 Theme: Digital Marketing About: Digital Summit At Home examines digital marketing in over 30 virtual sessions, and features top speakers such as author Seth Godin, LinkedIn's* Ty Heath, and our own senior director of digital strategy Ashley Zeckman. IABC MN Convergence Summit — #IABCMN When: August 12-13, 2020 Theme: Business Communications About: IABC MN Convergence Summit weaves together business and academic experts to learn how to overcome today's business communication challenges and explore how to build reputation, connect with audiences, and influence stakeholders, and features speakers such as Best Buy's Andy Gorski, Deluxe Corporation's Devon Block, along with our CEO Lee Odden who will present "In Search of Trust: How Authentic Content Drives Customer Experience." INBOUND 2020 — #INBOUND2020 When: September 22-23, 2020 Theme: Marketing & Sales About: INBOUND 2020 presents some of the biggest names and brightest minds in sales and marketing and other industries, and offers speakers from firms including Intuit, HubSpot and others. AI Summit Silicon Valley — #AISummit When: September 30-October 1, 2020 Theme: Artificial Intelligence (AI) About: The Virtual AI Summit Silicon Valley 2020 presents all things artificial intelligence for business marketers, and includes leading speakers from Google, Lyft, Boeing, Lenovo and more. 2020 B2B Next Conference & Exhibition — #B2BNext When: September 29-30, 2020 Theme: Marketing & Sales About: The 2020 B2B Next Conference & Exhibition explores the digital-first B2B economy with a focus on collaboration in eCommerce, and features top speakers including Grainger CEO D.G. Macpherson, Graybar CEO Kathy Mazzarella, RBC Capital Markets' Marketing Manager Mark Mahaney and others. Advertising Week Virtual — #AW2020 When: September 29-October 8, 2020 Theme: Marketing & Sales About: Advertising Week Virtual serves as a worldwide gathering of marketing, advertising, technology and brand professionals, offering major speakers including Google VP of Marketing, EMEA Yonca Dervisoglu, SNAP VP of Diversity, Equity & Inclusion Baroness Oona King, Interpublic Group CEO Michael Roth and others, for eight days and six global markets filled with unlimited ideas. Fast Co. Innovation Festival — #FCFestival When: October 5-9, 2020 Theme: Innovation About: The Fast Co. Innovation Festival offers business inspiration by leaders making a difference through technology and creativity, with a powerful slate of global speakers to be announced. MarTech — #MarTechConf When: October 6-8, 2020 Theme: MarTech About: Martech Conference focuses on actionable tactics in marketing technology for solving marketing problems, with top speakers to be announced. Content Marketing World — #CMWorld When: October 13-16, 2020 Theme: Content Marketing About: Content Marketing World conference and expo explores the best in content marketing to grow your business and inspire your audience, featuring top speakers including Beverly Jackson of Activision Blizzard, Jay Baer of Convince & Convert, MJ DePalma of Microsoft Advertising, and others. ANA 2020 Masters of Marketing Conference — #ANA When: October 21-23, 2020 Theme: B2B Marketing The Association of National Advertisers's 2020 ANA Masters of Marketing Conference is set to examine brand marketing practices related to digital and social, and to help brands and businesses navigate these difficult times and drive sustained success, with a lineup of speakers to be announced. B2B Sales and Marketing Exchange — #B2BSMX When: October 26-28, 2020 Theme: Marketing & Sales About: B2B Sales and Marketing Exchange Online Experience brings together thought leaders in ABM, revenue marketing and demand generation, including top speakers to be announced. Sitecore Symposium 2020 — #SitecoreSYM When: October 26-28, 2020 Theme: Marketing Automation About: B2B marketers looking to explore the marketing automation landscape can attend Sitecore Symposium 2020 and learn the next generation of strategies and tactics, with a lineup of major speakers to be announced. Brand ManageCamp — #BMC2020 When: October 27-29, 2020 Theme: Brand Management About: Brand ManageCamp's conference explores the insights, tools, strategy and leadership inspiration to drive new brand growth, featuring a lineup a speakers including Joe Pulizzi of the Content Marketing Institute, author Shep Hyken, author Carla Johnson, and others. MarketingProfs B2B Forum — #MPB2B When:November 3-6, 2020 Theme: B2B Marketing About: At MarketingProfs B2B Forum top leaders, innovators, and people who make things happen gather to share their secrets to success, with a stellar lineup of speakers to be including keynotes by author David Meerman Scott, author April Dunford, and writer and comedian Sarah Cooper. Dreamforce 2020 — #DF20 When: November 9-12, 2020 Theme: Customer Relationship Management (CRM) About: Dreamforce brings together the Salesforce community of thought leaders and industry pioneers for education and inspiration, and with over 2,700 sessions its one of the latest business conferences. Look for speakers to be announced in the lead-up to the event, and also check out Dreamforce's virtual Leading Through Change series.

Gear Up Your 2020 Virtual Marketing Events

via GIPHY We hope you've found a number of new and exciting virtual events to attend on our list to make the most of the rest of 2020, and that the learning you'll experience from either these virtual conferences or the many others available will help you achieve new levels of B2B marketing success this year and beyond. If you're also considering hosting a virtual event of your own, check out "Boost Your Virtual Event By Taking These Actions Before, During, and After," by Kylee Lessard, associate product marketing manager of LinkedIn Pages & Elevate at LinkedIn. At TopRank Marketing we've explored the power of events both virtual and in-person for B2B marketers, especially those who incorporate influencer marketing, in a number of articles, and here are five to help you get the most from your virtual 2020 marketing events:

8 Virtual SEO Conferences for B2B Marketers

How B2B Influencer Marketing Offers Brands an Ideal Alternative to In-Person Events

Content Marketing Gold Rush: How to Unearth Content Gold at Marketing Industry Events

Learning Changes Lives: Top Insights from #MPB2B & 5 Tips for Rocking Marketing Events

12 Helpful Tips for Effectively Using Social Media at Events

* Adobe and LinkedIn are TopRank Marketing clients.

The post 17+ Top Virtual Marketing Conferences for Summer 2020 & Beyond appeared first on Online Marketing Blog - TopRank®.

17+ Top Virtual Marketing Conferences for Summer 2020 & Beyond published first on yhttps://improfitninja.blogspot.com/

[samuelpboswell]

17+ Top Virtual Marketing Conferences for Summer 2020 & Beyond

Virtual marketing conferences offer a wealth of benefits to marketers looking to learn and increase brand awareness, and in the current crisis they represent the only event opportunities for marketers. How do you go about finding events that match your business and B2B marketing needs, however? With in-person marketing events not likely until well into 2021, more virtual events than ever taking place, making it harder than ever to find the ones that can best help build your business, expand your communication opportunities, and offer the most relevant new industry education from top marketing industry experts. Marketers are getting more out of virtual events, too — with 75 percent in a recent survey saying they were satisfied with their virtual event experiences. Online events also hold their own unique advantages. "Bringing events online has its downsides, naturally — there’s no substitute for personally meeting and interacting with all the valuable contacts attending a conference — but there are some key advantages," Amanda Bulat, senior content marketing manager at LinkedIn Sales & Marketing Solutions recently observed. "Virtual events are easier for people to attend (with no geographic restrictions), less resource-intensive to host, and can make it easier to capture lead gen info," she added. Expanding on our previous listing of "8 Virtual SEO Conferences for B2B Marketers," for summer 2020 and beyond we've gathered together a collection of some of the top virtual marketing events, and we're happy to present the list here, in chronological order.

Virtual Marketing Conferences For Summer 2020 & Beyond

Adobe Experience Makers Live — #ExperienceMakersLive When: July 22-23, 2020 Theme: Digital Experiences About: Adobe* Experience Makers Live is focused on creating long-term business success through inclusive digital experiences, featuring speakers including author Dr. Brené Brown, Microsoft's Shelley Bransten, Forrester's Joana de Quintanilha, and Adobe's Marissa Dacay. ContentTECH Summit — #ContentTECH When: August 10-12, 2020 Theme: Content Marketing About: ContentTECH Summit explores the ever-increasing importance of content marketing to create, manage, deliver and scale enterprise content and provide customers with better digital experiences, and features top speakers such as Mastercard Worldwide's Wendy Richardson, author Alan Zweibel, and our own CEO Lee Odden. Digital Summit At Home — #DSatHome When: August 11-13, 2020 Theme: Digital Marketing About: Digital Summit At Home examines digital marketing in over 30 virtual sessions, and features top speakers such as author Seth Godin, LinkedIn's* Ty Heath, and our own senior director of digital strategy Ashley Zeckman. IABC MN Convergence Summit — #IABCMN When: August 12-13, 2020 Theme: Business Communications About: IABC MN Convergence Summit weaves together business and academic experts to learn how to overcome today's business communication challenges and explore how to build reputation, connect with audiences, and influence stakeholders, and features speakers such as Best Buy's Andy Gorski, Deluxe Corporation's Devon Block, along with our CEO Lee Odden who will present "In Search of Trust: How Authentic Content Drives Customer Experience." INBOUND 2020 — #INBOUND2020 When: September 22-23, 2020 Theme: Marketing & Sales About: INBOUND 2020 presents some of the biggest names and brightest minds in sales and marketing and other industries, and offers speakers from firms including Intuit, HubSpot and others. AI Summit Silicon Valley — #AISummit When: September 30-October 1, 2020 Theme: Artificial Intelligence (AI) About: The Virtual AI Summit Silicon Valley 2020 presents all things artificial intelligence for business marketers, and includes leading speakers from Google, Lyft, Boeing, Lenovo and more. 2020 B2B Next Conference & Exhibition — #B2BNext When: September 29-30, 2020 Theme: Marketing & Sales About: The 2020 B2B Next Conference & Exhibition explores the digital-first B2B economy with a focus on collaboration in eCommerce, and features top speakers including Grainger CEO D.G. Macpherson, Graybar CEO Kathy Mazzarella, RBC Capital Markets' Marketing Manager Mark Mahaney and others. Advertising Week Virtual — #AW2020 When: September 29-October 8, 2020 Theme: Marketing & Sales About: Advertising Week Virtual serves as a worldwide gathering of marketing, advertising, technology and brand professionals, offering major speakers including Google VP of Marketing, EMEA Yonca Dervisoglu, SNAP VP of Diversity, Equity & Inclusion Baroness Oona King, Interpublic Group CEO Michael Roth and others, for eight days and six global markets filled with unlimited ideas. Fast Co. Innovation Festival — #FCFestival When: October 5-9, 2020 Theme: Innovation About: The Fast Co. Innovation Festival offers business inspiration by leaders making a difference through technology and creativity, with a powerful slate of global speakers to be announced. MarTech — #MarTechConf When: October 6-8, 2020 Theme: MarTech About: Martech Conference focuses on actionable tactics in marketing technology for solving marketing problems, with top speakers to be announced. Content Marketing World — #CMWorld When: October 13-16, 2020 Theme: Content Marketing About: Content Marketing World conference and expo explores the best in content marketing to grow your business and inspire your audience, featuring top speakers including Beverly Jackson of Activision Blizzard, Jay Baer of Convince & Convert, MJ DePalma of Microsoft Advertising, and others. ANA 2020 Masters of Marketing Conference — #ANA When: October 21-23, 2020 Theme: B2B Marketing The Association of National Advertisers's 2020 ANA Masters of Marketing Conference is set to examine brand marketing practices related to digital and social, and to help brands and businesses navigate these difficult times and drive sustained success, with a lineup of speakers to be announced. B2B Sales and Marketing Exchange — #B2BSMX When: October 26-28, 2020 Theme: Marketing & Sales About: B2B Sales and Marketing Exchange Online Experience brings together thought leaders in ABM, revenue marketing and demand generation, including top speakers to be announced. Sitecore Symposium 2020 — #SitecoreSYM When: October 26-28, 2020 Theme: Marketing Automation About: B2B marketers looking to explore the marketing automation landscape can attend Sitecore Symposium 2020 and learn the next generation of strategies and tactics, with a lineup of major speakers to be announced. Brand ManageCamp — #BMC2020 When: October 27-29, 2020 Theme: Brand Management About: Brand ManageCamp's conference explores the insights, tools, strategy and leadership inspiration to drive new brand growth, featuring a lineup a speakers including Joe Pulizzi of the Content Marketing Institute, author Shep Hyken, author Carla Johnson, and others. MarketingProfs B2B Forum — #MPB2B When:November 3-6, 2020 Theme: B2B Marketing About: At MarketingProfs B2B Forum top leaders, innovators, and people who make things happen gather to share their secrets to success, with a stellar lineup of speakers to be including keynotes by author David Meerman Scott, author April Dunford, and writer and comedian Sarah Cooper. Dreamforce 2020 — #DF20 When: November 9-12, 2020 Theme: Customer Relationship Management (CRM) About: Dreamforce brings together the Salesforce community of thought leaders and industry pioneers for education and inspiration, and with over 2,700 sessions its one of the latest business conferences. Look for speakers to be announced in the lead-up to the event, and also check out Dreamforce's virtual Leading Through Change series.

Gear Up Your 2020 Virtual Marketing Events

via GIPHY We hope you've found a number of new and exciting virtual events to attend on our list to make the most of the rest of 2020, and that the learning you'll experience from either these virtual conferences or the many others available will help you achieve new levels of B2B marketing success this year and beyond. If you're also considering hosting a virtual event of your own, check out "Boost Your Virtual Event By Taking These Actions Before, During, and After," by Kylee Lessard, associate product marketing manager of LinkedIn Pages & Elevate at LinkedIn. At TopRank Marketing we've explored the power of events both virtual and in-person for B2B marketers, especially those who incorporate influencer marketing, in a number of articles, and here are five to help you get the most from your virtual 2020 marketing events:

8 Virtual SEO Conferences for B2B Marketers

How B2B Influencer Marketing Offers Brands an Ideal Alternative to In-Person Events

Content Marketing Gold Rush: How to Unearth Content Gold at Marketing Industry Events

Learning Changes Lives: Top Insights from #MPB2B & 5 Tips for Rocking Marketing Events

12 Helpful Tips for Effectively Using Social Media at Events

* Adobe and LinkedIn are TopRank Marketing clients.

The post 17+ Top Virtual Marketing Conferences for Summer 2020 & Beyond appeared first on Online Marketing Blog - TopRank®.

from The SEO Advantages https://www.toprankblog.com/2020/07/17-top-virtual-marketing-conferences-for-summer-2020-beyond/

[waqasblog2]

SEO Software Market Growth (CAGR of 14.83%) Driven due to Rising Use of Enhanced AI to Advance SEO Experience: Radiant Insights, Inc.

SAN FRANCISCO, /PRNewswire/ --

Global SEO Software Market is expected to grow at a significant CAGR of 14.83% during the period 2018-2022 as the scope and its applications are rising enormously across the globe. SEO software, also known as "Search engine Optimization" software, is a tool that allows the user to organize, identify, and analyze keywords and advance their organic search rankings. These software's are scalable, faster, and accurate. They provide a means of insights, like keyword density, keyword ranking in real time, and ROI prioritization. The factors that are playing a major role in the growth of SEO software market are penetration of the internet all over the world, and rising use of enhanced AI to advance SEO experience. However, concern regarding data privacy among end-customers may restrain overall market growth in the years to come. SEO Software Market is segmented based on type and region. Desktop user and mobile user are the types that could be explored in SEO Software in the forecast period. The desktop users sector may account for the significant market share of SEO Software and is estimated to lead the overall market in the years to come. The sector comprises server systems, personal computers, enterprise computers, laptops, and others. SEO Software Market is segmented geographically into Americas (North America, South America), Europe (Eastern Europe, Western Europe), Asia Pacific (India, China, Japan, New Zealand, and Australia), Middle East (UAE, Saudi, and Qatar), and Africa (South Africa). Globally, North America may account for the substantial market share of SEO Software and is estimated to lead the overall market in the years to come. The reason behind the overall market growth could be the existence of huge online population, and developed private industrial sector. The United States is the major consumer of SEO Software in this region. Europe and the Asia Pacific are also estimated to have a positive influence on the future growth. Europe is the second largest region with significant market share. However, Asia Pacific is estimated to grow at the highest CAGR in the forecast period. The developing countries like India and China are the major consumers of SEO Software in this region. The key players of SEO Software Market are Yext, BrightEdge, SpyFu, Conductor, and Linkdex. These players are concentrating on inorganic growth to sustain themselves amidst fierce competition.

The search engine optimization (SEO) software is a tool to improve the ranking and visibility of websites in the search engine results page (SERP), in turn enhancing website traffic. Global SEO Software Market to grow at a CAGR of 14.83% during the period 2018-2022.

The report covers the present scenario and the growth prospects of Global SEO Software Market 2018-2022. To calculate the market size, the report considers the revenues generated from resellers and third-party service providers are excluded from the calculation of the market size. The scope is limited to software. Services, such as consultation, installation, training, and maintenance, are excluded. The overall market is segmented according to the geography and the type of SEO software.

The market is divided into the following segments based on geography:  

Americas

APAC

EMEA

Global SEO Software Market 2018-2022, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

BrightEdge

Conductor

Linkdex

SpyFu

Yext

Upsurge in penetration of Internet worldwide.

For a full, detailed list, view our report.

Data privacy concerns among end-consumers

For a full, detailed list, view our report

Advent of advanced AI to enhance SEO experience

For a full, detailed list, view our report

Key questions answered in this report: 

What will the market size be in 2022 and what will the growth rate be?

What are the key market trends?

What is driving this market?

What are the challenges to market growth?

Who are the key vendors in this market space?

What are the market opportunities and threats faced by the key vendors?

What are the strengths and weaknesses of the key vendors?

Browse reports of similar category available with Radiant Insights, Inc.: 

About Radiant Insights, Inc.: 

At Radiant Insights, we work with the aim to reach the highest levels of customer satisfaction. Our representatives strive to understand diverse client requirements and cater to the same with the most innovative and functional solutions.

Contact: Michelle Thoras. Corporate Sales Specialist Radiant Insights, Inc. Phone: +1-415-349-0054 Toll Free: 1-888-928-9744 Email: sales@radiantinsights.com

SOURCE Radiant Insights, Inc.

This content was originally published here.

[research-nxt-blog]

Content Marketing Done Right: Trends and Best Practices Report, 2019

Content marketing continues to have a very impactful influence on the decision to purchase a company’s product or services. Marketers are increasingly using content marketing tactics, along with technology, to better engage with their buyers to educate, update, and guide them.

To understand the buzz around the growing popularity of Content Marketing we at Research NXT will be conducting in-depth market research to compile key data points to learn the current state of Content marketing in India. Also, the study will focus on understanding the top content marketing tools in the market and where are the marketers investing for the desired revenue growth.

Expert’s View

Content Marketing at India’s Leading Asset Management Company

Gaurav Suri is a curious and passionate Sales and Marketing professional having straddled across industries. He is currently the Sr Executive Vice President and Head of Marketing at UTI mutual funds, and working at the intersection of data, technology and consumer insights. Gaurav is also a part of the industry initiative by AMFI and member of financial literacy committee developing communication for Mutual Fund Sahi Hai campaign.

In this conversation, Gaurav talks about how Content Marketing has evolved as a vital part of the marketing mix and complements the overall marketing strategy. He also explains the best practices of Content distribution which he has implemented at UTI mutual funds.

How to Use Technology for an Effective Content Marketing Strategy

Amit Kapoor currently is the Associate Director, Content Marketing at Cigniti Technologies. Amit is responsible for the end-to-end design, development, and implementation of the Content Marketing activities of Cigniti. He is responsible for continuously developing global content marketing strategies for NA, UK, and APAC regions, and overseeing all marketing & content initiatives, both internal and external, across multiple platforms and formats.

Amit has been recognized as LinkedIn Content50-2018 and India’s Top 100 Content/Brand Custodian-2017 by Paul Writer, the Global Top 200 Content Strategist-2017 by Mind Touch, & the Most Influential Content Marketing Professional by the World Marketing Congress (2017, 2018). In this conversation Amit talks about how Content Marketing as a function has evolved over the years at Cigniti Technologies.

7 Must-have Features for Content Marketing System

While implementing a content marketing strategy, it does not matter if you are getting started or an established player. Your website is vital for the plan. Creating good content takes more time than it is. So, you should have a time-saving process at your end to get it distributed and published. This is when the Content Management System (CMS) comes in!

A CMS can help you to get your content to publish, distribute wild and optimize your conversions. Content marketing is more than just blogs. It can be your website which can be a hub for whitepapers, eBooks, case studies, videos, etc. The content management systems continue to evolve, and with that, the expectations from the CMS is increasing. We could see the continued development of the features marketers are demanding. For your strategy to be robust, full-proved, efficient, your CMS should have cutting-edge features to make your content marketing strategy a great success.

Below are the top features that a CMS should have to help you reach your goals:

1) Content Creation: Good and engaging content is a result of strategic thinking and understanding of business. A CMS can help you get your content pieces to move in harmony. Stages to enable approvals, allows different users to roll out their inputs in a structured manner, keeping it scheduled to hold your team one step ahead.

2) Email Marketing: Email Marketing is so far the best method to reach customers and for campaigns to scale their marketing efforts. A CMS should have email features like- Personalised emails, triggered emails, group emails, scheduled messages, and recording customer behavior.

3 Content Support: A CMS could support your content strategy by providing a flexible platform and allowing a variety of contents. We know that digital media is here and is here for the long run, and blogs are not the only type. This means there should be a clear way to manage content regardless of its kind. Videos are engaging and no doubt in the future, videos will make up to 80% of online traffic.

4) SEO tools: A content marketer should be an SEO expert. The traffic that SEO can bring in is low cost, faster at lead conversions and takes less effort and time. And while SEO factors have a variable impact — it’s not like they’re all equally weighted — it’s important to hit as many as possible to secure the best organic ranking you can. A CMS can help you hear. Built-in SEO can help you with targeted keywords while you create your content, keyword density calculations, automated XML sitemap submissions.

5) Integrated Sharing: Content production is only halfway through a content marketing strategy. The other half is the distribution of your content. A CMS could help you to expand your content to a wider audience if there are integrated platforms like Twitter, Facebook, Soundcloud, etc. You can make your audience share your content through social media including Tweet options, share on Facebook. Also, you can get your content to appear on social media with least of efforts and time.

6) Accessibility, Analytics, and Tracking: On publishing your content through social media, videos, blogs, newsletters and many other channels it is most likely you slip-on ease of accessibility. CMS centralizes all your content activity in one place and gives you compliance for your new content.

A CMS should have a Tracking and Analytics feature. Because if you can’t track the effectiveness of your content marketing strategy, then there is no point in pouring content. You should know what is working and what’s not.

What content attracts the audience? What content keeps the audience engaged? How much time your audience spending on content? A CMS should analyse all these questions and give you a report to track the effectiveness of your content strategy.

7) Ease to capture Leads: The objective of your Content Management strategy is to drive sales in the most cost-effective method. Hence, your CMS should capture the Leads in the easiest ways. An efficient CMS should have integration to some of the major platforms at your end like Customer Relationship Management (CRM). The integration capabilities should be simple and require minimal staff training. API access to integrate with existing tools, third-party applications is a plus.

Research NXT is an innovative market research company covering in-depth research and insights on trending Enterprise Technology.

Having carried out assignments for a diverse clientele on domains like MarTECH (Marketing Technology), IoT (Internet of Things), E-Learning Manufacturing, Automation, Engineering, Nuclear Power, IT & ITES, to list a few; our team has extensive market research experience of various industries. Though these assignments have been targeted towards multiple territories the world over (APAC, EMEA, USA); Our market research capabilities set us apart from the rest of the crowd.

To get a free copy of the Report: Content Marketing Done Right: Trends and Best Practices Report, 2019 and a chance to win Amazon Echo Dot participate in the survey to share your insights.

[whatevernevermind]

Global SEO Software Market - Increase in Internet Penetration to Boost Growth| Technavio

LONDON--(BUSINESS WIRE)--Technavio market research analysts forecast the global SEO software market to grow at a CAGR of approximately 15% during the period 2018-2022, according to their latest report. This market research report segments the global SEO software market based on type (mobile user and desktop user) and key regions (the Americas, APAC, and EMEA). This report is available at a USD 1,000 discount for a limited time only: View market snapshot before purchasing Save more with Technavio. Buy 2 reports and get the third for FREE: View all Technavio's current offers In this report, Technavio analysts highlight the upsurge in penetration of Internet across the world as a key factor contributing to the growth of the global SEO software market: Upsurge in penetration of internet across the world The increasing penetration of the internet globally is driving the global SEO software market. More people, as well as enterprises, are coming online and going digital as the penetration of the internet is at an all-time high. SEO analysts and marketers realize the need to tap into this online market as end-customers for businesses are online and actively consume the internet. The ever-increasing internet infrastructure and its penetration across the world is one of the key drivers for the growth of the global SEO software market. This increase in the adoption and implementation of the internet is supplemented by improved infrastructure and technology advances such as 4G and broadband. These technologies are increasingly becoming cheaper, which has decreased the costs of the service provider and is driving the worldwide internet penetration. According to a senior analyst at Technavio for enterprise application, "The changing consumer demographics, consumer preferences, and overall infrastructural advances across the globe have led to an intensive growth in the number of internet subscribers. This dynamic existence of online consumers because of internet penetration presents an enormous opportunity for the use of SEO software to optimize and promote web pages for businesses that affect the online visibility of products, services, and brands." Also, every business is information-driven with key end-goals of process optimization and improvement to achieve a competitive advantage. Therefore, almost all processes and operations of an enterprise are digitalized. The entire digital ecosystem has been created in a manner to incentivize the consumer fairly on the consumption of products and services through the online media. Incentivization of a consumer on the internet may be in the form of discounts and cash back. This has led to an increasing influx of end-consumers that are readily adopting the digital media. Such instances of business transformation across the industries have contributed immensely to the growing internet diffusion and thereby, led to the intensive growth of the global SEO software market. Looking for more information on this market? Request a free sample report Technavio's sample reports are free of charge and contain multiple sections of the report such as the market size and forecast, drivers, challenges, trends, and more. Global SEO software market segmentation The SEO software mainly caters to two types of end-consumers. One that uses search engines from mobile platforms and the other that uses search engines from desktop platforms. Mobile platforms may include mobile devices, smart watches, smart bands, smart glasses, and tablets. Desktop platforms comprise personal computers, laptops, enterprise computers, server systems, and others. In 2017, the Americas accounted for a share of approximately 49% of the total market. It was primarily driven by the massive online population, the maturity and growth of the industrial and private sector, macroeconomic factors such as economic growth, and internet pervasiveness among the masses. As a result, the region witnessed a high concentration of the top SEO SEO Blog9T software vendors. Personalize this report according to your needs: Request a customization Technavio's analysts and industry experts will work directly with you to understand your requirements. Technavio offers USD 1,000 worth of FREE customization at the time of purchase. About Technavio Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's Blog9T report library consists of more than 10,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios. If you are interested in more information, please contact our media team at media@technavio.com.

[seattle-fog]

Global SEO Software Market - Increase in Internet Penetration to Boost Growth| Technavio

LONDON--(BUSINESS WIRE)--Technavio market research analysts forecast the global SEO software market to grow at a CAGR of approximately 15% during the period 2018-2022, according to their latest report. This market research report segments the global SEO software market based on type (mobile user and desktop user) and key regions (the Americas, APAC, and EMEA). This report is available at a USD 1,000 discount for a limited time only: View market snapshot before purchasing Save more with Technavio. Buy 2 reports and get the third for FREE: View all Technavio's current offers In this Blog9T report, Technavio analysts highlight the upsurge in penetration of Internet across the world as a key factor contributing to the growth of the global SEO software market: Upsurge in penetration of internet across the world The increasing penetration of the internet globally is driving the global SEO software market. More people, as well as enterprises, are coming online and going digital as the penetration of the internet is at an all-time high. SEO analysts and marketers realize the need to tap into this online market as end-customers for businesses are online and actively consume the SEO Blog9T internet. The ever-increasing internet infrastructure and its penetration across the world is one of the key drivers for the growth of the global SEO software market. This increase in the adoption and implementation of the internet is supplemented by improved infrastructure and technology advances such as 4G and broadband. These technologies are increasingly becoming cheaper, which has decreased the costs of the service provider and is driving the worldwide internet penetration. According to a senior analyst at Technavio for enterprise application, "The changing consumer demographics, consumer preferences, and overall infrastructural advances across the globe have led to an intensive growth in the number of internet subscribers. This dynamic existence of online consumers because of internet penetration presents an enormous opportunity for the use of SEO software to optimize and promote web pages for businesses that affect the online visibility of products, services, and brands." Also, every business is information-driven with key end-goals of process optimization and improvement to achieve a competitive advantage. Therefore, almost all processes and operations of an enterprise are digitalized. The entire digital ecosystem has been created in a manner to incentivize the consumer fairly on the consumption of products and services through the online media. Incentivization of a consumer on the internet may be in the form of discounts and cash back. This has led to an increasing influx of end-consumers that are readily adopting the digital media. Such instances of business transformation across the industries have contributed immensely to the growing internet diffusion and thereby, led to the intensive growth of the global SEO software market. Looking for more information on this market? Request a free sample report Technavio's sample reports are free of charge and contain multiple sections of the report such as the market size and forecast, drivers, challenges, trends, and more. Global SEO software market segmentation The SEO software mainly caters to two types of end-consumers. One that uses search engines from mobile platforms and the other that uses search engines from desktop platforms. Mobile platforms may include mobile devices, smart watches, smart bands, smart glasses, and tablets. Desktop platforms comprise personal computers, laptops, enterprise computers, server systems, and others. In 2017, the Americas accounted for a share of approximately 49% of the total market. It was primarily driven by the massive online population, the maturity and growth of the industrial and private sector, macroeconomic factors such as economic growth, and internet pervasiveness among the masses. As a result, the region witnessed a high concentration of the top SEO software vendors. Personalize this report according to your needs: Request a customization Technavio's analysts and industry experts will work directly with you to understand your requirements. Technavio offers USD 1,000 worth of FREE customization at the time of purchase. About Technavio Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 10,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios. If you are interested in more information, please contact our media team at media@technavio.com.