#Search engine Optimization

[realjdobypr]

Editor and SEO Researcher Dr. Jerry Doby Releases Book for Digital Journalists and Newsrooms

Excited to have released my first book...would love to know your thoughts! SEO Essentials: A Journalist's Handbook is as up to date as it gets!

For his first published book ever, editor and published SEO researcher Dr. Jerry Doby just released SEO Essentials for Online Magazines: A Journalist’s Handbook on MagCloud. This book is based on his published research paper SEO-optimized Writing: Removing the Mystery, featured in the Cognitionis Scientific Journal (2023) and sponsored by Logos University International (UNILOGOS).SEO Essentials…

[probablyasocialecologist]

This week, a 2,500-page leak, first reported by Search Engine Optimization (SEO) veteran Rand Fishkin, gave the world an insight into the 26-year-old mystery of Google Search. “I think the biggest takeaway is that what Google’s public representatives say and what Google search engine does are two different things,” Fishkin said in an emailed statement to Gizmodo.

[...]

King notes that one ranking feature “homepagePagerankNs” suggests the notoriety of a website’s homepage could prop up everything it publishes. Fishkin writes the leak references a system called NavBoost—first referenced by Google’s VP of Search, Pandu Nayak, in his Department of Justice testimony—which purportedly measures clicks to boost rankings on Google Search. Many in the SEO industry are taking these documents as confirmation of what the industry has long suspected: A website deemed popular by Google may receive a higher Search ranking for a query even though a lesser-known site may have better information.

[...]

In a video from 2016, a Google Search representative declared, “We don’t have a website authority score.” In an interview from 2015, another Googler said, “Using clicks directly in ranking would be a mistake.” It’s hard to make sense of these comments now in light of the leaked documents and Google’s response. “This response is a perfect example of why people don’t like or trust Google,” Fishkin said. “It’s a non-statement that doesn’t address the leak, provides no value, and might well have been written by an AI trained on the past decade’s most soulless corporate messaging.” In the era of AI answers, Ruby notes that the way Google ranks web pages is more important than ever. Instead of a series of links to various perspectives, you might just get one straight answer thanks to Google’s new AI Overviews. However, we’ve seen 10-year-old Reddit posts get strange amounts of authority, telling some users to put glue in their pizza. How Google chooses authority is increasingly important, since the top result may be the only one with a voice now.

30 May 2024

[mebularts1]

🚀 HardSeo | Agresif Seo ile Google Sıralamanızı Anında Yükseltin! 🔥 Sektör Fark Etmez 🔥

HardSeo, arama motoru optimizasyonu (SEO) alanında yenilikçi bir çözüm sunar. Özellikle bahis siteleri için tasarlanmış olan bu sistem, sitenizin arama motorlarındaki görünürlüğünü artırarak, hedef kitlenize ulaşmanızı sağlar. Bahisçiler ve diğer sektörlerdeki işletmeler, web sitelerinin Google'da üst sıralara çıkmasını sağlamak için HardSeo'yu tercih etmektedir. Bunun yanı sıra, Tumblr, Github, Pinterest, Twitter gibi sosyal medya platformları için de son derece uyumlu ve etkili bir araçtır. Siteye Kayıtlı mail adresinizle ÜCRETSİZ TEST Edin: 2 SAAT ÜCRETSİZ TEST ET Satın Al: https://t.me/mebularts İncele: https://mebularts.com.tr/shop/kategori/395-hardseo-google-siralama-yukseltme-botu

Neden HardSeo'yu Seçmelisiniz?

HardSeo, iki farklı versiyonu ile arama motorlarındaki görünürlüğünüzü artırmanıza yardımcı olur:

Direct Versiyonu: Bu versiyon, saatte ortalama 10.000 ping gönderir. Yüksek ping sayısı, arama motorları tarafından olumlu bir sinyal olarak algılanır ve sitenizin sıralamalarını hızla yükseltir.

Search Versiyonu: Saate ortalama 7.000 ping gönderir ve etkili bir SEO stratejisi için mükemmel bir seçenektir. Özellikle organik aramalarda görünürlüğü artırmak için tasarlanmıştır.

HardSeo’nun Avantajları

Açık Kaynak ve Lisanssız Kullanım: HardSeo, açık kaynak kodlu bir sistemdir ve lisanssız, sınırsız kullanıma sahiptir. Bu, maliyetleri düşürürken aynı zamanda esneklik sağlar. İşletmeler, ihtiyaçlarına göre özelleştirilmiş çözümler geliştirebilirler.

Kullanım Kolaylığı: Kullanıcı dostu arayüzü sayesinde, SEO optimizasyon sürecinizi zahmetsizce yönetebilirsiniz. Teknik bilgiye sahip olmasanız bile, HardSeo’yu kolayca kullanabilirsiniz.

Her Sektörden Kullanıcıya Hitap Eder: HardSeo, sadece bahis siteleri için değil, e-ticaret platformları, blog yazarlığı ve kişisel web siteleri gibi birçok alanda da kullanılabilir. Bu, içeriklerinizi daha geniş kitlelere ulaştırarak etkileşiminizi artırır.

Rekabet Avantajı: İnternet dünyasında rekabet giderek artıyor. HardSeo ile rakiplerinizin önüne geçerek, arama motorlarında daha üst sıralarda yer alabilir ve görünürlüğünüzü artırabilirsiniz.

HardSeo ile Sağlayabileceğiniz Kazançlar

Artan Trafik: Daha fazla görünürlük, daha fazla ziyaretçi demektir. HardSeo ile daha fazla kullanıcıya ulaşabilir ve bu sayede web sitenizin trafiğini artırabilirsiniz.

Daha Yüksek Satışlar: Özellikle e-ticaret siteleri için, daha fazla ziyaretçi daha fazla satış anlamına gelir. HardSeo sayesinde elde edeceğiniz trafik ile satışlarınızı artırabilirsiniz.

Güçlü Bir Marka İmajı: Arama motorlarında üst sıralarda yer almak, markanızın güvenilirliğini artırır. Müşteriler, arama motorlarında üst sıralarda yer alan sitelere daha fazla güvenir.

Uzun Vadeli Başarı: SEO, sadece kısa vadeli bir çözüm değil, uzun vadeli bir stratejidir. HardSeo ile organik trafik elde ederek, sürdürülebilir bir büyüme sağlayabilirsiniz.

Fiyatlandırma

HardSeo’nun sunduğu iki farklı versiyon için fiyatlandırma aşağıdaki gibidir:

Direct Versiyonu: 18.000 TL

Search Versiyonu: 24.000 TL

Kullanım Alanları

HardSeo, sadece bahis siteleri için değil, aynı zamanda:

E-ticaret siteleri

Kişisel bloglar ve web siteleri

Sosyal medya platformları (Tumblr, Github, Pinterest, Twitter)

Hizmet sağlayıcıları ve kurumsal web siteleri

HardSeo, SEO optimizasyonu alanında devrim yaratan bir araçtır. Sitenizi hemen yükseltin ve kazançlarınızı artırın! Daha fazla bilgi ve sipariş için bizimle iletişime geçin.

Anahtar Kelimeler

SEO optimizasyon, arama motoru sıralaması, bahis siteleri, sosyal medya optimizasyonu, web trafiği, açık kaynak SEO, kullanıcı dostu SEO, marka imajı, online görünürlük, e-ticaret SEO, organik trafik.

Şimdi HardSeo'yu deneyin ve başarınıza bir adım daha yaklaşın!

[eggheadmarketers]

[ranjumiahlove]

[zeta-neubourn]

📣

*tap tap tap*

Attention search engine companies.

Your AI that you've put at the top of search results sucks and spreads only misinformation.

I can't search anything without an embarrassingly wrong result at the top of the page.

You've managed to make something worse than your advertisements.

...Uhhhokayloveyoubye.

[digitaldeeptech]

🔍 Traditional SEO vs. Current SEO 🚀 SEO tactics have changed considerably as the digital landscape has evolved. Traditional SEO concentrated on keywords and backlinks, but modern SEO prioritizes user experience and intent. 🎯

From meta tags to mobile optimization, SEO is no longer only about rankings, but also about providing value to your audience. 💡 �� Let's talk about how SEO has evolved and how we can use it to build our businesses. Please share your thoughts below! 👇

[marouanbd]

I am a YouTube video SEO expert.

[webxsoftech]

Unveiling 5 Benefits of SEO that will transform your online presence and elevate your business to new heights!

Don't wait, start increasing your search engine visibility today ! Get in touch with us. We'll help you to gain more organic traffic.

[cybromtech]

Elevate Your Brand, Rule the Digital Space with Cybrom Technology.

[cindylouwho-2]

RECENT SEO & MARKETING NEWS FOR ECOMMERCE, March 2024

Welcome to my roundup of SEO and marketing news and useful resources for ecommerce businesses, March edition. There is a lot going on with Google, and some really strong marketing pieces this time around, so let's get right to it.

SEO: GOOGLE & OTHER SEARCH ENGINES 

Google launched both a core algorithm update and spam updates on March 5, with the spam update ending on the 20th. Core updates now include the Helpful Content algorithm. In early observations, Etsy and Reddit both picked up visibility in the UK. 

The Helpful Content algorithm updates late last year destroyed a lot of sites’ Google traffic. Avoid the things they had in common.  You can read the full study here. 

Ecommerce sites were some of the biggest losers in Google visibility in 2023, with Amazon, Walmart, eBay, Etsy, Target and Best Buy in the top 10 of sites whose Google appearances slipped. 

New to Google SEO? They’ve revamped their SEO starter guide for people like you. And if you are more advanced and want to learn how to optimize your website product pages, this is a good overview. 

This lengthy article on backlinks for ecommerce websites covers pretty much all the angles, including the really difficult ones. 

Reminder that if you want to rank on Google for a search term, you need to look at what is already ranking, and make decisions based on that content. [video and transcript] This works for most search engines, not just Google. 

Yes, Google crawls “high quality” content more often. I used to refer to this as Google thinking the page is “interesting”, so I guess I will need to change my wording...

While Google sends the most traffic to websites, people spend a lot more of their online time elsewhere. Market where people are, not just where your stats say they came from. 

Sadly, Google has stopped providing caches of website pages in its search results. While you can still see the caches of some pages by using the Google search Cache:[page link] as in cache:https://cindylouwho-2.tumblr.com that will eventually stop working as well. Bing still provides caches, but unfortunately both it and the Wayback Machine do not crawl often enough to give really recent results most of the time. 

Missed Google news in February? Here’s your update. And just in case you are really behind, here is January. 

Not Google

Unsure if your website has enough good backlinks? Bing Webmaster Tools will now tell you if you don’t. 

Yandex - the top search engine in Russia - was sold by its Dutch ownership group to a consortium in Russia. 

SOCIAL MEDIA - All Aspects, By Site

General

A US study of social media use found that the most popular site was YouTube, with 83% of adults using it. Two-thirds of American adults use Facebook, while TikTok is up to ⅓ of the US population. 

Because they do change periodically, here are the latest image and video sizes recommended for the top social media platforms. [infographic]

Bluesky is now open to everyone - it was previously invite-only. 

Facebook (includes relevant general news from Meta)

Meta has introduced several changes to its Ad options, applying to Facebook and Instagram. 

Meta had a great 4th quarter in 2023, with revenue, users, and earnings per share up. “Fast-growing upstarts Temu and Shein, which originated in China, have been pouring money into ads on Facebook and Instagram. Li said on Thursday that revenue from China-based advertisers accounted for 10% of sales for the year and 5 percentage points of growth.”

Instagram

An updated post on Instagram's algorithm and how it works. 

Instagram is still beta testing longer Reels for some users. 

If your account is a brand account, you can now run ads on Instagram with coupon codes right in them. (Some Facebook users can already do this.)

LinkedIn

Among other recent changes on LinkedIn, the algorithm is now looking to boost important content longer than just the first day or two after publication. 

Pinterest

Pinterest has its own stats package, called Pinterest Analytics, but only for “Business” accounts. They show how many people clicked on the outgoing links, how many people saw your pin on their screen, and much more. Here’s everything you need to know. 

Reddit

Reddit successfully launched on the stock market this past week, but questions remain about how this will change the site. 

Google is paying Reddit to scrape its content through the API instead of from the web. 

Snapchat

Snap was a little later than most tech companies doing layoffs recently, waiting until February 5 to let 10% off staff go. 

Threads

Threads is so new that the algorithm is bound to change a lot in the next year, but for right now, here is how it works. 

TikTok

There is an overwhelming amount of info out there on the US attempt to either ban TikTok or force its sale, and much of it is incomplete, so I will let you Google to your heart’s content if you want to learn more. If you are relying on TikTok to drive sales, this would be a good time to make sure you diversify your promotional strategy. 

You can now track trending terms on TikTok through the Creator Search Insights section. “Creator Search Insights will highlight frequently searched topics, which creators can organize by category (for example, tourism, sports, science) or tailor to their content type with the “For You” option. Additionally, creators can filter for “content gap” topics, which are highly searched but have relatively few videos on TikTok covering them.“

TikTok may be testing a photo app, which would obviously compete with Instagram. 

Twitter

What? Twitter may have lied about its Super Bowl ad performance? I’m so not shocked. 

Tumblr

Tumblr will be selling data access to AI companies. 

YouTube

This is a pretty decent article on YouTube SEO. 

(CONTENT) MARKETING (includes blogging, emails, and strategies) 

Small and micro-businesses need an email list. An email list is:  

portable (unlike most social media followers or marketplace buyers) 

is available to almost everyone, as we all need at least one email address if we are online

less susceptible to the whims of algorithms (unlike SEO, marketplaces, social etc.)  

I keep seeing people argue that no one opens emails, but the chart in the article above is proof that is still wrong. (My blog email list averages close to a 70% open rate, depending on the topic and the time I send it. My jewellery email list - which I hardly ever send to - still has an over 30% open rate. My click rates are well above the industry averages, usually 30 to 40% of all recipients for the blog list. These are much better numbers than social, and astronomically better than my clickthrough rate on Google and other search engines.)

Gmail and Yahoo both changed how they handle bulk emails such as newsletters in February. Here’s what you need to know on the basics, including authenticating yourself so your email gets through. 

Find out how to get people to read all the way to the end of your content. 

Get ready for April marketing with 5 topical ideas. National Handmade Day is April 6. 

We should all think twice before deciding to use AI to create content. “Circa 2024, generative AI does not produce new ideas or even develop its own conclusions. Rather, it regurgitates information that it has indexed.” Not convinced? Here’s another article. “AI-generated content represents the literal “average of everything online.”

ONLINE ADVERTISING (EXCEPT INDIVIDUAL SOCIAL MEDIA AND ECOMMERCE SITES) 

Google Ads can now be tracked in Google Analytics 4. 

Both Google Ads and Microsoft Advertising were up in the 4th quarter of 2023. 

STATS, DATA, TRACKING 

Google Analytics 4 tracks organic traffic differently than the previous version. Here’s how to figure it out. 

BUSINESS & CONSUMER TRENDS, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE 

I’ve probably posted this specific article before, but it is worth another read: how to communicate with customers.  For example, “Mirroring your customer’s tone lets them know you’re on their side. If a customer is formal, for example, hold back on the LOLs. If they’re more casual, relax your tone.”

According to a US study, Generation Z is skewing the traditional marketing funnel. “Per Archrival’s data, 77 per cent of Gen Zs and 79 per cent of millennials in the US are actively seeking style inspiration at least monthly, with almost half of those looking for style inspiration on social media. When asked where they learn about new brands, products and experiences, video reigns supreme: YouTube is the most popular platform with Gen Zs, followed by TikTok, then Instagram.”

Trend alert: bag charms are back. 

IMAGES, VIDEO, GRAPHIC DESIGN, & FREE ONLINE TOOLS

Almost all of these 12 video tools are free, and some can be used on your phone. 

MISCELLANEOUS

This is an older piece, but it checks out: IKEA Hacks for Craft Show Displays. A few of these could be done with non-IKEA items. 

Want to stay up-to-date on a nearly daily basis? Follow me on Bluesky or on LinkedIn, or become a member of my Patreon.

[mohammedrinshad]

How the Best Digital Marketer in Malappuram Can Boost Your Business

In today’s digital age, the success of any business depends on how well it can leverage digital marketing strategies. Whether you’re running a small local business or a growing enterprise, having a solid digital marketing strategy is crucial. But how do you ensure your business stands out from the competition? The answer lies in working with a skilled digital marketer – someone who can tailor strategies that align with your goals, audience, and market trends.

As the best digital marketer in Malappuram, I’ve helped numerous businesses achieve remarkable success through a combination of creativity, strategic planning, and the latest marketing techniques. Here’s how partnering with me can give your business the boost it needs to thrive:

1. Tailored Digital Marketing Strategies

Every business is unique, and a one-size-fits-all approach doesn’t work when it comes to marketing. By working with the best digital marketer in Malappuram, you’ll get a strategy customized to your specific needs. I will analyze your business, identify your target audience, and determine the most effective digital channels to reach them. Whether it’s through SEO, social media marketing, email campaigns, or paid ads, I’ll design a roadmap that ensures maximum results.

2. Boosting Online Visibility

A strong online presence is essential for any business looking to expand. By implementing SEO (Search Engine Optimization) techniques, I’ll improve your website’s ranking on search engines like Google. With the right SEO strategy, your business will be more visible to potential customers who are searching for products or services like yours. This increased visibility can lead to more website traffic, higher conversions, and greater brand recognition.

3. Social Media Expertise

Social media platforms like Facebook, Instagram, LinkedIn, and Twitter are powerful tools for engaging with customers. As the best digital marketer in Malappuram, I use these platforms to create compelling content that resonates with your audience. Whether it’s organic posts or paid ads, I will help you build a loyal online community and foster deeper relationships with your customers. Social media marketing is not just about posting; it’s about creating a conversation that drives action.

4. Targeted Advertising for Higher ROI

With the right paid advertising strategy, you can drive quality leads and increase your sales. As an expert in Google Ads and Facebook Ads, I specialize in running targeted ad campaigns that deliver results. I use data-driven insights to optimize your ads, ensuring that every penny spent yields the best possible return on investment. Through careful audience targeting, compelling ad copy, and A/B testing, I’ll help you generate leads that convert into loyal customers.

5. Content Marketing to Build Trust

Content is king in the world of digital marketing. From blog posts to videos, infographics, and email newsletters, content is a powerful tool for building trust with your audience. As your digital marketing partner, I will help you create valuable, informative, and engaging content that educates your customers while promoting your products or services. Content marketing not only boosts your SEO efforts but also positions your brand as an authority in your industry.

6. Real-Time Analytics and Continuous Improvement

One of the key advantages of digital marketing is the ability to track and measure results in real time. With the help of analytics tools, I’ll monitor the performance of your campaigns and adjust strategies as needed. From website traffic and engagement rates to conversion metrics, I’ll ensure that your digital marketing efforts are continually optimized for success.

7. Cost-Effective Marketing Solutions

Compared to traditional marketing methods like TV or print ads, digital marketing is highly cost-effective. By focusing on online platforms, I can help your business reach a larger audience without breaking the bank. Whether you’re a small startup or an established business, digital marketing provides opportunities for all to achieve growth on a budget.

8. Competitive Advantage in Malappuram’s Growing Market

Malappuram, known for its vibrant local businesses, is also a rapidly growing market for digital opportunities. By working with the best digital marketer in the region, you’ll have the edge over your competitors. I keep up with the latest trends, tools, and techniques in the ever-changing digital landscape, ensuring that your business stays ahead of the curve.

9. Building Strong Brand Identity

A well-executed digital marketing strategy can help define and solidify your brand identity. From your website design to your social media voice, I ensure that your brand stands out and communicates its unique value proposition. By fostering a strong brand presence, you’ll attract more customers, build loyalty, and increase your overall market share.

Conclusion

Digital marketing isn’t just about advertising; it’s about creating long-term strategies that drive results and connect with your audience on a deeper level. As the best digital marketer in Malappuram, I am committed to helping businesses unlock their full potential through smart, data-driven marketing strategies. By partnering with me, you’ll gain access to a wealth of knowledge, expertise, and resources that will take your business to new heights.

Ready to boost your business? Let’s work together to create a digital marketing strategy that works for you!

[sahl2024]

🚀 Elevate Your Business with Sahl Digital Marketing! 🌟

Are you ready to take your business to the next level? At Sahl Digital Marketing, we offer a full suite of services designed to boost your online presence and drive results. Whether you need to enhance your social media strategy, optimize your website for search engines, or create compelling content, we’ve got you covered! 💼✨

Here’s how we can help:

📱 Social Media Marketing: Engage with your audience and build your brand across all major social platforms. Let us create impactful campaigns that connect and convert!

📧 Email Marketing: Craft personalized email campaigns that grab attention and drive action. From newsletters to automated sequences, we make sure your message gets delivered!

🔍 SEO (Search Engine Optimization): Improve your website’s visibility on search engines and attract more organic traffic. Our SEO strategies ensure you rank higher and get noticed!

🔍 SEM (Search Engine Marketing): Boost your online visibility with targeted ads that drive immediate traffic. We manage your PPC campaigns to maximize ROI and reach your ideal audience.

📝 Content Marketing: Create engaging content that resonates with your audience and establishes your authority. From blog posts to infographics, we develop content that captivates and converts!

Ready to grow your business? 🌟 Visit our website to learn more about our services and see how we can help you achieve your goals.

🔗 Explore our services: https://en.sahl.sa/landing.page/

📞 Contact us today:  00966 - 112006999

Let’s make your business shine online! 💪💼

[semlypro]

7 Key Roles of an SEO Professional - By Semly Pro

For more SEO lessons that'll make you job-ready join the Advanced SEO Certification Course by Semly Pro.