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Best 9 Important Ways of Improving Sales Performance and Profit
Improving sales performance is their other focal focus to keep their business existing and making value. Here are the ways 1. Understand Deeply About Your Customer's Behavior 2. Launch New Quality Products or Services 3... Read More
In a world of innovation, competition, and hard work we are in right now, improving your product sales and working to maximize your earning is an effective part of business survival, it is the heart of a business. Businesses and companies compete to drive sales and to increase brand awareness to drive customers to their empires. Improving sales performance is their other focal focus to keep their…
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#customers#customers sales#how to do marketing#how to increase product sales#marketing#product#Product sales#sales#sales performance#sales profit#Ways of Improving Sales Performance and Profit
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@beatingheart-bride
"Oh, I hope it'll be something like this," Randall confessed with a smile, as he helped himself to a little tea and a little cookie (nothing fancy, just the ones his mother always used to buy to go along with a cup of tea). "Something with just enough room for us to stretch our legs and grow a family, but still...cozy, in a way."
As far as he was concerned, he didn't need anything that was overly lavish or sprawling, he didn't need a mansion. He wanted space, yes: Plenty of room for the two of them to start a family together, a space for a crafting room so that he could store all of his sewing bits and bobs and work on them at his leisure, all of those sorts of things...
...but he still wanted it to be a homey little place. The one thing he had to say about Gracey Manor was that, for as lovely as it was, it often felt too big, too empty-perhaps if he had the memories Emily did of their undead future, he might feel differently (how could such a huge mansion feel empty with 999 occupants?), but as it stood now, it always struck him as feeling empty in its size, even with all of its art and pretty baubles. No, he'd rather have a cozy home such as this, where he and the ones he loved could stay close.
"B-But what do you think?" he asked, as he took a small sip of tea. "What do you think our future home will be like, Emily? Or...what do you hope it'll be like?"
#((i don't think it would have either! i think it probably would've been destined for mediocrity))#((rather than outright infamy like it has today; something you might find in the $5 dvd bin at wal-mart))#((or crammed in next to a bunch of other cheap dvds at a garage sale or something like that!))#((defidently not something that would've kicked off a multi-media empire like pixar!))#((and having charlie sheen do motion capture is a uh...a choice; for sure!))#((i know for a time there was a big push for motion capture in animated films))#((it's nothing new; obviously; rotoscoping and having live actors perform in costumes))#((in order to help aid the animators has been around for ages; disney's done it))#((for movies like 'hercules' and 'lilo and stitch' but there was a BIG push for it in the 2000s))#((probably thanks to robert zemeckis's image movers company))#((but even though i've enjoyed motion captured animated stuff like 'monster house'))#((it never quite comes off feeling as natural as hoped; and combined with the cheap animation of 'foodfight!'?))#((that just makes this already-bizarre movie and its bizarre production history somehow even MORE bizarre!))#outofhatboxes#beatingheart-bride#V:Days of Future Past
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The Intersection.
The Intersection. Not saying it's easy; I'm saying it's worth it. #mindset #growth #outperform
On Wednesday night I spoke for a group of competitive youth volleyball teams. Ages were 12-18 and at the end we did Q & A. A senior raised her hand and asked me: “What do I do when I get nervous? How do I get rid of that?” She was referencing a recent college visit where she was nervous. She has aspirations of playing at the next level. My answer: “You shouldn’t WANT to get rid of it. Savor it,…
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#change#confidence#courage#entrepreneurship#faith#goal setting#goals#grit#leadership#mental toughness#motivation#peak performance#Positive Attitude#productivity#Sales#winning
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Joining an Affiliate Network
Selecting the Right Network
Setting Up Your Affiliate Profile
Running Paid Advertising Campaigns
Crafting Effective Ad Copy
Measuring Ad Performance
Engaging with Affiliate Communities
Finding Supportive Networks
Sharing and Learning Best Practices
Engaging with affiliate communities is a two-way street where sharing and learning best practices play a crucial role. As a member, actively contribute by sharing your experiences, insights, and successful strategies. This not only establishes you as a valuable community member but also encourages others to share their knowledge with you. Participate in discussions, webinars, and workshops hosted by these communities to gain diverse perspectives and keep abreast of evolving trends. Learning from experienced marketers can introduce you to innovative techniques and tools that can enhance your campaigns. Likewise, sharing your challenges can lead to collective problem-solving and new ideas. This reciprocal exchange of knowledge fosters a culture of collaboration and continuous improvement. By actively participating, you not only enhance your own understanding but also contribute to the growth of the community, creating a supportive ecosystem that benefits all members in their affiliate marketing endeavors.
#affiliate marketing#online marketing#digital marketing#affiliate programs#commission-based sales#passive income#performance marketing#affiliate networks#content marketing#influencer marketing#social media marketing#lead generation#SEO#PPC#product reviews#niche marketing#conversion rate#click-through rate#email marketing#traffic generation#monetization#affiliate strategy#marketing tips#brand partnerships#affiliate links#affiliate management#affiliate tools#sales funnels#marketing analytics#ROI
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Tata Steel Reports Strong Q1 Performance Amid Strategic Changes
India Operations Lead Growth in ‘Best Ever’ First Quarter Tata Steel achieves record Q1 sales in India, growing 5% YoY despite maintenance shutdowns. Global operations show mixed results, with UK witnessing strategic realignment at Port Talbot facility. JAMSHEDPUR – Tata Steel has announced robust production and delivery figures for the first quarter of fiscal year 2025, with its Indian…
#automotive sector demand#बिजनेस#business#e-commerce steel sales#global steel production#Indian manufacturing#industrial output#quarterly financial results#steel industry growth#Tata Steel Aashiyana#Tata Steel Q1 performance#UK steel industry changes
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The mattress company I worked for the first time no longer exists. It was long ago eaten and assimilated by a bigger company. But when I started it was an incredibly intense five weeks of training. I was told I was extremely lucky to be selected, and I was. From a pool of a hundred applicants only fifteen of us made the cut to entering the training program.
The course covered how to talk to customers, how to ask open ended questions, how to close a sale, and product knowledge. I learned a lot, and truthfully my greatest takeaway was a lot of social scripts that I could use in other areas of my life.
We also had a midterm exam and a final. Both included a roleplay element with a trainer and a written portion. They told us when we started that the course was challenging but it was still a shock to come in after the midterm and realize half the class had failed.
I was named valedictorian of training- a dubious honor as it meant I’d done the best in the class, but popular lore had it that valedictorians struggled the most on the sales floor. Lo, I struggled.
Not because I wasn’t good. I was. But because my manager set out to systematically destroy my self esteem. Every sale, every interaction I had was scrutinized and criticized.
If I sold a bed with protectors, moveable base, and pillows he’d ask why I hadn’t managed to sell pillow protectors too. His first trainee had thrived on being challenged and he’d never bothered to learn a different way to coach.
It was wretched. My performance started strong but nosedived after a few weeks with him. My trainer, a man I loathed for stonewalling me in my interview, came in to inform me I was on new hire probation. If I couldn’t get my sales numbers up I’d be let go.
His actual phrasing was, “When you have a bandaid do you like to rip it off or pull it slowly?”
Since it was eminently obvious why he was visiting and because I thought it was condescending I sweetly informed him that I liked to soak my bandaids in hot water so they come off on their own.
He was briefly startled at this derailing but then got on with the bad news. I signed some forms stating that I understood my job was in peril.
I went home furious. I thought long and hard about why I wasn’t succeeding and how frustrated I was with my manager. I came in the next day and my anger had crystallized into a cold sharp edge.
My manager opened his mouth to address the probation and I snapped, “Just leave me alone. Go in the back if I have a sale. If you must address a serious issue then you will give me praise on two things I did right and present it as a compliment sandwich. Otherwise just say good job and shut up. Your constant nitpicking just makes me anxious and I do worse. Back off.” Belated and begrudging I added, “Please.”
He raised his eyebrows in dim surprise but I’d gauged him well. He backed off. Dutifully he’d meander into the back when I had a sale and praised me when I closed it. I resented knowing it was only because I’d demanded complimented but they still boosted me up. My numbers skyrocketed, I landed my first split king sale, and I exited probation with flying colors.
The trainer came back in to congratulate my manager for turning things around. To my gratification he gave me credit for setting him straight and said I’d taught him a different way to lead. My manager would often genuinely praise that moment when I’d stood up to him, impressed with my stubborn refusal to fail and my insight into what would help.
My biggest takeaway from the whole thing was just that people need positive reinforcement to succeed. Praise people for doing a good job. If you’re ever in a position where you need to criticize someone put it in a compliment sandwich instead of just saying the negative.
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Why do Companies Discontinue Products?
Companies discontinue products for a variety of reasons. While it may seem frustrating as a consumer when a beloved product suddenly disappears from the shelves, there are often valid reasons behind this decision.
Let's dive into some of the most common factors that lead companies to discontinue products.
Interesting insight - “30% of goods are returned because the products did not match what the person saw on the website” – RETAIL DIVE
Know Why do Companies Discontinue Products?:
1. Declining sales:
Companies need to make money, and if a product isn't selling well, it can become financially unsustainable to keep it in production.
Sales figures are carefully monitored, and if a product consistently underperforms, the company may choose to discontinue it in order to allocate resources to more profitable ventures.
2. Changing market demands:
The marketplace is constantly evolving, and consumer preferences can shift dramatically over time.
If a product no longer aligns with current trends or fails to meet changing customer needs, companies may choose to discontinue it.
In order to stay competitive, businesses must adapt to these changes and allocate resources towards developing new products that better meet the demands of the market.
“If you can create buzz around your product that makes it different from the competitors, you are more likely to sell more products and services” – Level343
3. Technological advancements:
Technology plays a significant role in product development. As new technologies emerge, companies may need to phase out older products that can no longer keep up with the latest innovations.
By discontinuing outdated products, companies can invest in research and development to create more advanced offerings that stay ahead of the competition.
4. Cost considerations:
Sometimes, the cost of producing a product becomes too high for a company to sustain.
Rising manufacturing costs, raw material price fluctuations, or changes in regulatory requirements can all impact a product's profitability.
In such cases, companies may choose to discontinue the product rather than pass on the increased costs to consumers or risk operating at a loss.
5. Strategic decisions:
Companies regularly evaluate their product portfolios and make strategic decisions about which products to prioritize.
This can involve discontinuing certain products to focus resources on core offerings or new product development initiatives.
By streamlining their product lines, companies can allocate more resources towards innovation and marketing efforts for their most promising products.
Do you know? - “For a product ecosystem to be beneficial to buyers, you need to ensure your products or services are effectively solve the challenges and pain points of your target audience. To do this, listen to your customers” – HubSpot
6. Rebranding or repositioning:
In some cases, companies discontinue products as part of a larger rebranding or repositioning strategy.
This can involve phasing out older products that no longer align with the company's new brand image or target market.
By discontinuing these products, companies can create space for new offerings that better align with their updated brand identity and marketing strategies.
Product and Technology Leadership Positioning:
Image Source - MarketingProfs
In summary, it's important to note that companies don't take the decision to discontinue a product lightly.
They carefully consider various factors such as sales performance, market dynamics, cost implications, and strategic objectives before making such decisions.
While it may be disappointing for consumers when their favorite products are discontinued, it's often a necessary step for companies to stay competitive and meet evolving customer demands.
Here's related information that you may also find helpful - Why do brands matter to manufacturers?
#products#competition#discontinue products#onlinebranding#sales performance#rebranding#marketing technology
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Hakster Inbound Trucker Cap Designed by Calvin Smith
Helps Improve Your Grind Unleash Your Inner Hakster! Tired of ordinary caps that just cover your head? Step up your game with the Hakster Inbound Trucker Cap. Designed for those who grind hard and play harder. Why You Need This Cap: Performance Mesh: Keeps you cool when the grind heats up. Adjustable Snapback: One size doesn’t fit all. Make it yours. Quality Stitching: Built to last, just…
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#Athletic Wear#Breathable Material#Bundle Offers#Business Tips#Calvin Smith#Customer Spotlights#Customer Testimonials#Design Process#Durable Design#events#Expert Reviews#Grind Improvement#Hakster Inbound#Material Quality#Performance Gear#Product Care#Product Launches#Productivity#Seasonal Sales#Snapback#Style Tips#Success Stories#Trucker Cap#Work-Life Balance
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Morra Aarons-Mele, The Anxious Achiever, Is On The Sales Podcast | Increase Sales Performance.
#Business Advisory Services#Business Development Consultant#Management Consulting#Sales Consultant#Finance Consultant#Business Management#Business course#Small Business Idea#Business Grow Ideas.#increase sales performance#sales productivity#sales performance#business leads#improve sales process#small business marketing#marketing plan#sales funnel#business consultant#business development#marketing consultant#b2b sales#online advertising#sales consultant#sales leads#how to increase sales performance#sales#sales performance report#sales performance management#management consulting#hr consulting
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My Best Strategy To Power Through Business Plateaus
Business plateaus are periods of stagnation or slow growth in a company's operations, revenue, or overall performance. They can occur for various reasons and at different stages of a business's lifecycle. Overcoming these plateaus is crucial for sustaining and expanding a successful business
#business performance#continuous business improvement#business improvement examples#marketing and sales optimization#lack of innovation#juliesolomon#networking and partnerships#product development#competitive analysis#adaptation and change#customer retention#management and leadership#financial management#marketing and promotion#my best strategy to power through business plateaus#business plateaus#business growth#business development#Business Plateaus#Youtube
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Salesforce Lightning: Empowering Sales Teams with Lightning-fast Productivity
In the fast-paced world of sales, time is of the essence. Sales teams need powerful tools that enable them to work efficiently, collaborate seamlessly, and close deals faster. Salesforce Lightning is a revolutionary platform that promises to transform the way sales teams operate, supercharging their productivity like never before. In this blog, we will explore how Salesforce Lightning empowers sales teams with lightning-fast productivity, equipping them with the tools they need to excel in today's competitive business landscape.
Introducing Salesforce Lightning
Salesforce Lightning is the next-generation user interface and development framework of the world's leading customer relationship management (CRM) platform. Built on cutting-edge technology, Salesforce Lightning offers a modern and intuitive experience for sales representatives. The platform's key features include a customizable and responsive interface, intelligent dashboards, enhanced mobile capabilities, and an array of productivity-boosting components.
Streamlined User Experience
One of the primary benefits of Salesforce Lightning is its streamlined user experience. The interface is designed to be intuitive, reducing the learning curve for new sales team members and increasing overall productivity. With drag-and-drop functionality and customizable layouts, users can tailor their workspace to suit their specific needs, making it easier to access vital information quickly
Lightning Components for Enhanced Productivity
Salesforce Lightning offers a wide range of pre-built components that can be easily integrated into the CRM interface. These components allow sales teams to perform various tasks more efficiently, such as creating new leads, managing opportunities, and tracking customer interactions. With these lightning-fast tools at their disposal, sales representatives can focus on building relationships and closing deals rather than getting bogged down in administrative tasks.
Lightning App Builder
The Lightning App Builder is a game-changer for sales teams as it empowers them to create custom applications without the need for extensive coding knowledge. With a simple drag-and-drop interface, users can design applications tailored to their unique requirements. This functionality enables sales teams to access critical information and tools in a single unified interface, further boosting their productivity.
Real-time Data and Insights
In the fast-paced world of sales, access to real-time data and insights is essential. Salesforce Lightning provides sales representatives with up-to-date information on leads, opportunities, and customer interactions, allowing them to make informed decisions quickly. Additionally, the platform's intelligent dashboards offer a visually appealing and data-rich snapshot of the sales pipeline, enabling sales managers to identify trends, bottlenecks, and opportunities for improvement.
Seamless Collaboration
Effective collaboration is vital for any successful sales team. Salesforce Lightning offers seamless collaboration features that enable team members to communicate, share insights, and work together effortlessly. Integration with popular communication tools such as Chatter and email ensures that important discussions and updates are readily available within the CRM platform, reducing the need for constant switching between applications.
Mobile Productivity
In today's mobile-centric world, having access to CRM data on the go is crucial for sales representatives. Salesforce Lightning's mobile app ensures that the entire CRM experience is optimized for mobile devices, allowing sales teams to stay productive even while away from their desks. Whether it's updating contact information, reviewing the latest sales metrics, or responding to customer queries, the mobile app keeps sales teams connected and engaged.
Conclusion
Salesforce Lightning is a game-changing platform that empowers sales teams with lightning-fast productivity. With its intuitive user interface, lightning components, and powerful features, sales representatives can streamline their workflows, access real-time insights, and collaborate seamlessly. Embracing Salesforce Lightning not only boosts individual productivity but also enhances the overall efficiency and performance of the entire sales organization. In today's competitive business landscape, staying ahead of the curve is vital, and Salesforce Lightning provides the tools needed to achieve just that. Embrace the power of Salesforce Lightning and watch your sales team reach new heights of success.
#Salesforce Lightning#Sales productivity#Empowering sales teams#Lightning-fast efficiency#CRM solutions#Sales automation#User experience#Cloud-based platform#Sales performance#Customizable dashboards#Mobile responsiveness#Real-time insights#Workflow automation#Customer engagement#Lead management#Opportunity tracking#Collaboration tools
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$30 million of Funko Pop! toys will be thrown in the trash | CNN Business
New York CNN — Thirty million dollars worth of Funko (FNKO) Pop! figures – those big-headed, vinyl pop-culture dolls – will soon make their way into the hands of a new collector: The garbage collector. Funko said in its fourth quarter earnings report that a combination of waning demand for the toys and a surplus of inventory is creating financial trouble for the company. Last year, they had…
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#Business#business and industry sectors#companies#company activities and management#company earnings#Consumer Products#domestic alerts#domestic-business#economy and trade#financial performance and reports#financial results#funko#iab-business#iab-business accounting & finance#iab-business and finance#iab-business operations#iab-children&x27;s games and toys#iab-sales#iab-shopping#international alerts#International Business#toys and games
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The critically acclaimed West End production of “Macbeth,” starring David Tennant and Cush Jumbo, is getting a cinema release across the U.K., U.S., Australia and other select international territories.
In an exclusive first clip of the filmed version — which was shot during the play’s run at the Donmar Warehouse last year — Tennant and Jumbo passionately perform Act 1, Scene 7, where they conspire to kill Duncan, the King of Scotland, so Macbeth can take the throne. Watch the clip above.
“Macbeth” will screen in cinemas beginning Feb. 5, 2025 from Trafalgar Releasing in partnership with Donmar Warehouse. Tickets will go on sale starting Oct. 16 at MacbethDonmarCinema.com.
👀.
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Observations
Observations of Outperformers.
Playing catch up here after a week in Nashville, TN. On a random stroke of luck, I had two engagements there last week. Same city, same week, same hotel. Has never happened before and I’m not sure it’ll happen again anytime soon. Both of the engagements were for multi-billion dollar companies and were recognition events for top performers. Tuesday was 150 people and Friday was 75 people. So, I…
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#confidence#entrepreneurship#faith#goal setting#goals#grit#leadership#mental toughness#motivation#peak performance#productivity#Sales#winning
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Effective Methods to Improve Enterprise Product Adoption
This article is a first-hand narrative of how to drive enterprise product adoption. Understand the essential steps while framing your product adoption plan. Implementing enterprise software and achieving user adoption in order to realize its full value is much more a people and change management problem than a technology one. Interestingly, issues in technology constitute only a small portion of the enterprise user adoption challenge, especially for large enterprises who tend to have complex organizational subcultures based on geographies and local leadership. The Compass team has had the opportunity to experience, handhold and drive product adoption for both large and small teams for our clients. This has brought us into the battleground of system adoption - in the middle of all that makes or breaks implementations. This blog is an attempt to document all these learnings - drawn from both successes and pitfalls - to help you make a system implementation successful. Here are the steps to approach implementation, especially as for the implementation team, whether in-house or outsourced. Understand your Audience A firm’s organizational culture plays a big role in user adoption, particularly for large scale implementations that stretch across geographies. A reason why a user might or might not adopt a software is embedded in their day-to-day work life. Some system implementations might come with a ‘perceived risk’ or ‘perceived non-utility’ that may hamper the implementation. The following should be the objectives while understanding your audience: 1. Understanding perceptions Understanding the key perceptions of the end-users are critical for the implementation team to plan and circumvent them using various adoption strategies. The best method to understand the audience is by studying or conducting in-depth interviews with a statistically significant sample of the target audience. Creating open-ended questionnaires for the interviews and probing users to get insights are key to drawing efficient insights and conclusions. Read More - Enterprise Product Adoption
#Enterprise Product Adoption#sales compensation software#sales gamification#sales incentive#sales performance management#sales incentive software
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The Curse of Deansgate
An understudy for Chris Peterson? Most of Ned’s friends could not believe it. Nor could Ned, to be fair. The fact that Chris was even doing Broadway was almost just as unbelievable. Hollywood superstars, like him, rarely gave up the time for a twelve-week stint in a production like ‘The Gentleman of Deansgate’. It was going to be, without a doubt, the hottest ticket in town.
Ned watched through some of Chris’ old movies before rehearsals began. He devoured them all: the romantic comedies, the science fiction classics, as well as the action hero thrillers where Chris’ shirt was pleasingly absent for multiple scenes. Ned swooned, still feeling unable to comprehend his good luck. He’d done the Broadway circuit for a few years now and was slowly building a name for himself. A major role in his last show had earned him the attention he craved within the industry, despite the show actually selling rather poorly. But Ned simply loved the theatre and couldn’t wait to see Chris in action on stage. He imagined that the guy would feel quite nervous performing to a large crowd every night, especially after exclusively working on movies for so many years. And, as his understudy, Ned would be sure to support him. He fantasised about them becoming best friends and forging a bond like no other. He felt the bubbling excitement in his stomach as the days ticked down, getting closer and closer to the beginning.
The media coverage was already everywhere, even before the two week rehearsal period. ‘The Gentleman of Deansgate’ was a rarely performed production due to the superstition surrounding its commercial failures in the past. Written in the early twentieth century, ‘The Gentleman of Deansgate’ had apparently never once completed a full run in any theatre; although Ned doubted that to be completely true. Like all superstitions, it made Ned laugh to think that the play would make the usually level-headed investors go weak at the knees; much like all the actors he had met over the years, too superstitious to utter the words ‘Macbeth’ on stage. But a ‘cursed’ play certainly made for an awful lot of clickbait; cleverly helping to fuel the audience’s anticipation, as well as the advanced ticket sales.
However, there was also another reason why the play was being discussed so much; one that Ned felt a little more nervous about. The director would be the incredibly talented Gordon Harrison; an absolute master; especially here on Broadway, crafting incredible productions over a career that spanned decades. He had once played the lead in ‘The Gentleman of Deansgate’ back when he was in his twenties, and was resurrecting it now, perhaps as a form of nostalgia for himself. However, if anyone was to meet Gordon, it might not have been his ingenious directing creativity that they first noticed. Gordon was known to be one of the largest men working in the industry; a ginormous gut and wide butt, weighing in at a waddling five hundred pounds or more.
Ned was sure that many people had probably made fun of Gordon’s weight over the years, but none so publicly as Chris Peterson. It had apparently happened early on in Chris’ career, when he was still making a name for himself, playing a small role in one of Gordon’s rare movie productions. When asked what he thought of the renowned director, a young, pretty-boy Chris had been less than complimentary, remarking to a journalist about how grotesquely greedy and lazy the fat director was on set; rarely getting out of his reinforced chair to offer notes to the hardworking performers and crew surrounding him; also referring to him as just another ‘failed actor’ who had shifted to directing once his first career ended. They were throwaway comments, but even Ned remembered the media storm that inevitably came from it.
Perhaps not for the right reasons, Chris Peterson undoubtedly became better known afterwards. He’d been remembered and picked for bad boy roles where a little edge to the character’s personality was definitely a requirement. From there, he’d only gone from strength to strength, after his management eventually taught him to hold his tongue a little more when it came to badmouthing people he had worked with. Now, the director’s offer of the lead role in this play had been widely seen as an olive branch to the handsome actor, as a way to leave the past behind them; one that had been graciously accepted by Chris’ management team who convinced him to sign up straight away. And so, for the first time ever, the money was pouring in from investors, hoping to get a slice of success as ‘The Gentleman of Deansgate’ was about to be performed to the public for the first time in thirty years.
Some men just had that aura about them. It was the thing Ned most remembered about Chris Peterson, the first time he strolled into the theatre. Like any Hollywood hunk, he was painfully handsome, not to mention stylish. But Chris was also incredibly tall and muscular, giving the perception that he could have turned his hand to any sport at all, had the acting career not worked out so well for him. Ned remembered how aroused he was, sitting in the wings, watching the final act, when Chris rehearsed the penultimate scene, completely shirtless: the broad back, the stunning chest, the insane six pack. Not that Ned was a stranger to the gym himself, it was pretty much given in his line of work, but there was just something so awe-inspiring about the physique of a true Hollywood leading man.
Unlike any other production Ned had ever been involved in, there were journalists waiting outside from day one of rehearsals. Gordon had made it clear that no one was to talk to them or pose for pictures, but that didn’t stop them shouting for attention each time the cast walked out. Usually they wanted to know about Chris, or about how Gordon was doing, working with a guy who had so badly insulted him almost ten years ago. If Ned had been allowed to answer them, he could have told them that, in fact, everything was absolutely fine. Ever the professional, a now twenty-seven year old Chris took to the theatre work with ease, and Gordon didn’t seem in the least bit resentful towards him at all. Perhaps that was the point. The reality was so fundamentally boring, keeping the air of mystery kept the media writing about the play and building that appetite for it.
As for Ned’s dreams of becoming best friends with Chris Peterson, well, that had always been unlikely. Although the man had learned all their names and was friendly enough, Chris kept himself to himself during break times and retained that Holwood mystique with the rest of the cast; continuing to be one of the only people Ned knew who could get away with wearing sunglasses indoors and still look sexy. But, in regards to being an understudy for him, Gordon had told Ned straight out that it was never going to happen. People were coming to this production to see Chris and that was exactly what they would get. It was the investors who had insisted on there being an understudy, just in case, but Ned was never going to actually get the chance to perform to an audience. He would simply stick to his significantly smaller role, dying before the end of the first act each and every night.
“Break a leg!” Ned smiled at Chris as the curtain was about to go up on their first night. He still got butterflies each time he had the opportunity to talk to the guy, even after the long rehearsals.
Chris smiled back, seeming as cool as could be; as if none of this phased him in the slightest. Then, with a final intake of breath, he stepped onto the stage, in front of a cheering crowd, surreptitiously dotted with some of New York’s harshest critics.
There was the strangest of feelings in the theatre that night; like an unheard frequency that was somehow ringing in the ears. Chris’ performance was powerful and moving; rising above anything they had witnessed in the rehearsals. Ned could already see the awards and accolades the Hollywood star was about to amass. The final act was a marvel, and Ned saw their large, oversized director sitting in an extra large chair on the front row, smiling with pride the entire time. When the final curtain fell, the audience rose to their feet, but Gordon remained seated. He looked pleased with himself, like he had just accomplished something he had been working towards for many, many years.
At the afterparty that evening, the excitement was electric. Everybody knew that the show was a hit; perhaps the biggest success they would ever be involved in; the pinnacle of their careers. Their director stood, having graciously acknowledged everyone in the cast and crew for all they had done, only leaving one final man to congratulate. He called Chris to stand beside him and slipped his big, heavy arm over the hunk’s broad shoulders.
“You’ve joined a very exclusive club this evening,” Gordon smiled. “There are very few ‘Gentlemen of Deansgate’ out there!” he nodded; acknowledging the fact that he too had once played the part, some twenty-five years ago. “You’re never going to be the same after this.”
The grin on Gordon’s face was a little too perplexing for Ned. He couldn’t quite make it out. He held Chris’ stare for an almost uncomfortable time, until finally raising his glass and toasting the biggest Broadway smash in many, many years.
The reviews the next morning sang with praise, just as they had all expected. Ned poured over them all, hoping for even a brief mention of his own performance. Instead, Chris had stolen the show, and the promotional image of him in the final scene, shirtless and steamy, dominated much of the pages that were dedicated to the reviews. By lunchtime, Ned could recite almost all of them word for word. It seemed like he wasn’t the only one who had felt the curious atmosphere in the theatre that first night. Each review, every single one, seemed to comment on it in some form; like some magical awakening of acting greatness. Still, Ned cut every last one of them out, saving them all for his own personal scrapbook.
“Do me a favour,” Gordon insisted, raising his hand to get Ned’s attention as everyone else busied themselves backstage for the second night. “Drop these off with Chris, will you?” he insisted, thrusting a box of doughnuts towards Ned.
“What? Take them to his dressing room?” Ned asked, delighted and nervous about getting the opportunity to go and see Chris before the curtain went up. “Does he even eat doughnuts?”
Gordon chuckled. “Oh, he eats them alright!” he smirked, already waddling away to deal with something more pressing.
Ned held the large tray of doughnuts in his hands, feeling empowered, simply to go and see the star of the show before he went on stage. He raced along the corridor like a man on a mission and knocked firmly on the door until he heard Chris’ deep, masculine voice telling him to come inside.
Half dressed, Chris’ fine torso was on show as he collected all of his bits for the first act. Ned felt like he had entered at the absolute perfect time. “Um, Gordon sent these over,” he mumbled, trying to think straight and not stare too much at the gorgeous man in front of him. Just how many people would have paid serious cash to be standing exactly where he was right then?
“What are they? Doughnuts?” Chris asked, dropping his belt on the floor and heading straight over. He reached in and grabbed one with each hand, pushing one immediately into his mouth with the biggest bite Ned had ever seen. He moaned aloud and chewed quickly, as if he hadn’t eaten in days.
“I didn’t know you were so keen on doughnuts,” Ned chuckled awkwardly, simply standing there, holding the box, not knowing where he could put it down. Chris was still purposefully in front of him, seemingly getting ready to take another round.
Chris didn’t answer. He simply moaned as he gorged on doughnut after doughnut; not even caring that his mouth was now covered in sugar. Ned stood there, watching the car crash in slow motion as the entire box was devoured in less than three minutes flat.
“Fuck!” Chris chuckled, swallowing the last of it all. “I had no idea I could do that!” he smirked, turning to look at himself in the mirror, then laughing at how immediately bloated his stomach had become. “Bring me another one of those trays after the show and I’ll let you suck me off,” Chris suddenly declared, reaching his hand down to his crotch and readjusting the suddenly obvious erection that was pressing against his purposefully tight pants.
“What?” Ned asked; his heart beating faster than ever before. Had he heard that right?
“Don’t act coy,” Chris shot back. “You heard me. I’ve seen the way you look at me. Bring me another tray of doughnuts after the show and I’ll let you suck me dry,” he repeated, reaching for Ned’s limp hand and placing it directly across to his boner. “Deal?” Chris asked, knowing that there was no way Ned would ever refuse him.
Ned left Chris’ dressing room almost shaking with elation. Was this really happening? The hottest, straight hunk in the world was going to let him go down on him after the show? Surely this was just a dream?
With the first act soon over with, Ned snuck out to the doughnut place across the street and bought the exact same tray of treats that had been delivered earlier. He stood around, pretending to wait purposefully in the corridor, having concealed the order under a pile of clothes in his small, shared changing area.
The next thing Ned knew, he was back on stage for the curtain call. He’d started to doubt himself; to dispute reality. He was going insane. Chris hadn’t really made such an advance on him, nor made the bizarre request! He was just slowly succumbing to madness. But as they all cheered their way off the stage, Ned felt a very firm hand on his shoulder and the Hollywood superstar bringing his mouth close to his ear, whispering. “You’ve got fifteen minutes.”
After the buzz of the first night, the second night always felt anticlimactic, with people darting off quickly after the show ended. Ned waited until there was a slight lull in the noisy corridor, until he stood outside Chris’ dressing room holding the doughnut tray, knocking until he heard the call for him to enter.
This time, Chris was sitting. already stroking himself in his chair; legs parted and pants removed, ready for Ned to do what he had come here for. Of course he had a large penis, Ned thought to himself, watching the sexy guy stroking it like he was filming a porn scene.
“Give them to me!” Chris demanded, having eyes only for the tray that Ned was carrying. He reached out, ripped them from him and immediately began gorging, like he had before. Then, with only a nod of his head, he ordered Ned down to his crotch.
Slipping onto his knees, Ned could hardly believe what he was about to do; something he never imagined could be done. He started slowly, determined to get it exactly right; to give Chris as much pleasure as he could. If he delivered Chris the best blow job of his life, he would. He pursed his lips and worked his tongue to perfection, hearing Chris moan with pleasure as he pushed those doughnuts into his mouth. He felt the guy’s large, sticky, icing-covered hand press onto the top of his head, pushing him deeper into his crotch. Ned obliged, willing himself not to gag as his throat opened further. Then, absolute magic. He’d done it. He’d made the Hollywood superstar climax in what sounded like the most intense orgasm imaginable.
Ned stood, feeling proud, looking down on the hunk slouched in the chair. The man was a mess, covered in icing and sugar all around his face; his toned stomach now bloated and hard. The man seemed dazed, either from the eating, or the intense relief of having ejaculated so forcefully. He sighed multiple times and began tapping his own face as if to bring himself back into reality. “Fuck! That was good!” the man growled, before sitting up and casually feeding himself the larger fragments of doughnut that had fallen onto his chest during his rampant gorging minutes earlier.
Grinning, Ned knew that this was a tale he would be able to recount for the rest of his life: the day he sucked off Chris Peterson in his dressing room!
“What are you doing this evening?” Chris asked, finally getting to his feet.
“Um, nothing much,” Ned replied, feeling the shadow of the large man cross over him.
“You know this city, don’t you?” Chris pondered. “You’re from here, aren’t you? You can take me out.”
“Yes,” Ned answered, without evening thinking; his heart almost leaping out of his chest. “But I wouldn’t know where to take a Hollywood star like you. We’d be harrassed by journalists the whole time if I took you to the bars I usually go to.”
“Then don’t take me to the bars,” Chris shot back. “Take me back to your place and order in.”
“You… you want to come back to my apartment?” Ned spluttered, overjoyed and simultaneously embarrassed by the thought of hosting Chris Peterson in the miniscule space he rented in the city. Still, he had kept the place fairly clean… Maybe Chris just wanted another opportunity for them to be alone together again.
“Is it far from here?” Chris asked, already gathering all that he needed and slipping a few items of clothing back on.
“Not far,” Ned replied, realising that he didn’t really have a choice either way. “We can head out through the back and be there in five minutes.”
“Good,” the man nodded, already pushing Ned towards the door. “Lead on.”
Just over an hour later, Ned was accepting the second delivery at his apartment whilst Chris lounged on his couch, gorging himself on the pizzas that had arrived five minutes earlier. The moment he went back in, Chris dropped his greasy pizza down and made to grab the bag of Chinese food, not caring that the slice landed topside up on the couch, leaking the oily residue into the material.
“I didn’t know that you were such a foodie,” Ned sighed, hoping that Chris’ hunger wasn’t going to get in the way of them having more fun later on. He ran to grab a cloth and began attempting to get the stain out.
Chris’s kisses were passionate and arousing after all the food. Ned had seen some bizarre Hollywood diets in his time, but this binge eating of Chris’ had bloated his stomach up like nothing he had ever known. He was gentle around the man in the bedroom, wondering whether he might throw up should things get a little energetic. Hosting a Hollywood superstar, making him climax in his very own apartment, it felt like a moment Ned had been waiting for his entire life; an experience he could boast about for years to come. Had Chris wanted to stay the night, Ned would have been more than delighted, but the man seemed restless and keen to get back to the hotel he was staying in, ordering himself a ride and bidding Ned a goodnight.
Gordon didn’t seem to care when Chris didn’t show in time for their pre-show meetings, rolling in with just enough time to get into costume and get on stage. For the first time, the backstage crew began to grumble about him, knowing that they were only one week in, with another eleven long weeks to go. But just as the lead actor had seemingly lost all passion for it, so had their esteemed director; no longer bothered by the silly little mistakes that were made by the lighting department on the fifth night, nor the fact that Chris had missed his cue several times by the start of week two.
On their opening night, the show had felt like a slick, well-oiled and ambitious machine. Now things were getting sloppy and haphazard. The excellent reviews of the previous week were being replaced by curious clippings in gossip columns about Chris’ amateurish performances. Not only that, but a rogue cell phone had snapped a picture of Chris during his shirtless scene looking significantly thicker than he had seemed in the promotional shots. Ned had seen it first hand as he continued to slip into Chris’ dressing room after a performance for some fun. He’d known that the make-up department had painted on a six-pack for the last three performances. However, nothing could mask the unmistakable width of Chris as he turned to his side; a distinct paunch starting to form. All of a sudden, that one picture seemed to be everywhere and all of the press interest in the play turned directly towards Chris’ weight gain.
“There’ll probably be more people trying to get pictures of you tomorrow,” Ned warned as he snuck into Chris’ dressing room and caught the guy gorging himself on a couple of boxes of cookies that had been left in there for him.
Chris scowled and nodded for Ned to lock the door behind him. “That’s tomorrow’s problem,” he grumbled, sliding down in his chair and pulling out his hardness for Ned to suck on as he ate.
Ned assumed the position, noticing the roll of stomach fat that was beginning to encircle Chris’ waist. His fingers slipped onto it as he took Chris’ hardness in his mouth, noticing the soft and doughy nature of it, slyly ruining the ultimate Hollywood sixpack. Ned knew he was in some way enabling Chris by not walking away and failing to challenge him on his eating but when else in his life was he going to have the chance to be with a global superstar like this?
With the doughnuts gone, Chris stood up and removed the last of his clothes, ready to fuck Ned over the table at the back of the room. Ned obliged, catching the view of Chris’ softer glutes in the mirror as they began kissing; the back fat standing out so much, the skin starting to roll. “Chris…” Ned started, knowing that he could no longer stay silent. “Don’t you think you need to do something about this?” he asked, pinching the actual lovehandles that had blossomed in just over a week.
“Do you want to get fucked, or not?” Chris growled back, clearly too consumed with arousal to think of anything else. Discussions about the guy’s weight were clearly off the table. Ned, lay across his table, spread his legs and allowed the horny glutton to at last get some exercise.
Their esteemed director seemed slightly different over the following days. Unlike Chis’ stomach, which seemed to grow more prominent each day, Gordon appeared to be deflating. His large gut didn’t seem quite so extreme as he strolled about at a faster pace, going from department to department. There was a twinkle in his eye as he saw Ned and a look that suggested that he knew exactly what went on between him and Chris behind the closed doors of the dressing room.
The man had rejected calls for the shirtless scene to be altered so that Chris could cover himself with a shirt, positively laughing at all the press that surrounded the hunk’s sudden gains. “All publicity is good publicity,” he grinned as if he hoped for a boost in ticket sales from it all; not that there was any need. The show had been booked out for weeks before they’d even started rehearsals.
News outlets began reporting that Gordon had insisted Chris diet immediately and that he had threatened to kick him out from the show should he not comply. However, none of it was true. Of all the people working on that production, the director was the only one who was not in the least bit flustered by it all, even as Chris’ management seemed determined to find a way to get him out of the play and end this constant barrage of bad publicity.
Ned felt it all very personally, having fallen for Chris during this strange period of his life. But with so much gossip and speculation flying around, how much longer could his fling with Chris stay a secret? A public ‘outting’ was absolutely the last thing either of them needed right then.
“Eight more weeks to go!” Gordon sang, almost tauntingly at them all as Chris stepped up behind the curtain, a rounded stomach pressing out, ready for the shirtless scene. Gordon appeared to wait, listening intently for the inevitable gasps of the stunned audience as the former hunk went out on stage. Then the director would chuckle to himself and stroll happily away.
Getting in to see Chris was becoming harder and harder. A team of people seemed to surround the man the entire time he was at the theatre; men and women who had been flown over from Hollywood to kick Chris into touch. None of it seemed to be working. Even under the strict eyes of his babysitters, Chris’ stomach seemed to be expanding daily. Tensions with the director seemed to flare up as Gordon failed time and time again to renegotiate the star’s watertight contract. The looming fear that the play would end hung like a dark cloud over all of them. As Chris’s belly blossomed into a small, stout and rounded beer gut, each of them looked at each other and sighed. Would this be their last show? How much longer could this insanity continue?
Like a petulant child, Chris appeared to detest all the fussing around him. Sometimes, at night, he would appear at Ned’s apartment, having snuck out undetected from his hotel. He’d order take-out, complain bitterly about his situation and completely fail to show any self-awareness of his own part in the evolving crisis that surrounded him; even as he gorged on pizza after pizza. He’d drawn Ned in, making him feel like the only one in the world who could sympathise with him; the one sane person in his life whilst all the madness threatened to consume him. Ned had been flattered. He felt special. And even though he could see the giant ball of stomach fat growing larger and larger; even as a double chin began to spread itself under Chris’s handsome face and his tight glutes softened with each passing day, Ned still fell for him and stayed up late into the night, pleasing him in any way he could.
It was week four when everything seemed to crash around them. Ned saw the news flash up on his cell phone before anyone at the play got in contact with him to let him know. Chris had left the production, paying a hefty, multi-million dollar fee for exiting early and ending the show.
“You’re up!” Gordon sang down the phone an hour or so later. “You’re my Gentleman of Deansgate!”
“But I thought…” Ned mumbled back; his head spinning.
“One last performance!” Gordon exclaimed excitedly. “Chris’ team were quite insistent upon it as they added a nice buffer into the cheque they signed this morning to get him out of his contract.”
“Why?” Ned asked, remembering how adamant Gordon had once been that he would never allow Ned to understudy for Chris. “What does it matter to them?”
“Just be here early,” Gordon replied, immediately ending the phone call.
Ned didn’t know how to feel. The last few weeks had been the strangest of his life. On the one hand, he felt elated that he was about to have the biggest career highlight to date, seeing his name appearing in the articles about Chris’ sudden departure as the Gordon’s team sent out their official press release about the final show. However, he also knew that he was unlikely to see Chris ever again. The media had already reported that he had left New York for his home in Los Angeles. Just like that, it was all over.
Gordon positively skipped about backstage, racing between the different departments. There was no denying that he had lost a significant amount of weight in the last few weeks and the spring in his step seemed to catch everyone off-guard. Everything had to be perfect once more and the sloppiness of the last few weeks had to end immediately. Yet, despite all the demands and high standards Gordon was insisting upon, there was still a smug, sickly grin plastered all over his face.
“He’s just had a massive payout from Chris’ people,” whispered one of the lighting guys as Ned watched the man with obvious confusion etched across his face. “I was here late last night when they were all negotiating.”
“Well, I expect it must be a relief for him now all the tickets will have to be refunded for the rest of the run,” Ned nodded.
“That stuff’s all covered,” the backstage man replied, shaking his head at Ned’s misunderstanding. “I mean Gordon himself. He’s just had over five million dollars from Chris to let him go early and to ensure there’s this last performance tonight.”
“They paid Gordon personally?” Ned asked. “But that makes no sense!”
Twenty minutes later and the crowds were starting to move into the theatre, bitterly disappointed that the main attraction for attending this play had inexplicably left the production. Ned had no doubt that he wouldn’t be able to please the audience, no matter what he did that night. Ned had braced himself for Gordon’s assertive approach to managing him, yet the man had barely uttered more than a few words. Despite micromanaging everyone else, as the new lead actor, Ned felt almost as if he was going into the whole thing blind. Gordon stood behind him as the music began to rumble into life, placing his hand on Ned’s shoulder just before his cue. The role had been Gordon’s once, many, many years ago. Perhaps he felt like he knew how Ned was feeling. “Welcome to the club,” he whispered, grinning excitedly and nudging Ned onto the stage.
If Ned could have found the words to describe the feeling as he acted on stage that night, his explanation would have been akin to the accounts of out-of-body experiences. It was as if he no longer needed to recall the lines of dialogue; like they simply flowed through his body. His movements did not feel like his own; his walk and stature had altered. It was as if he embodied the character and had no control over any of it at all. In the papers the next morning, they would criticise him for mimicking Chris’ performance to the very last detail, but in Ned’s mind, the only thing he had actually done was to step out onto that stage. Everything else had been autopilot.
Unlike the final show of every other production Ned had ever been in, the mood that night was too low to celebrate afterwards. People hugged backstage and collected all their things, knowing that they would not have an opportunity to do so at any other time. Meanwhile, after all the obligatory praise, Ned headed back into the main dressing room as if his mind had drifted below a dense fog. He simply sat in his chair, staring at his reflection in the mirror. What on earth had come over him?
Half an hour later, a drunken Gordon came skipping into the room, holding a glass of champagne for himself. “You did wonderfully!” he beamed at Ned, despite the fact that Ned had already been told that Gordon hadn’t seen a moment of it; too busy celebrating backstage. “And now, no one else will perform this play for many decades to come!” he beamed. “‘The Curse of Deansgate’ has struck again! An incomplete run, just like every other time it’s been attempted. No financial backers will go near it again,” he laughed, as if this had all been such a vast, cunning plan from the very beginning.
“Everything worked out pretty well for you, though,” Ned managed to utter, catching the scent of something sweet down the corridor and suddenly feeling remarkably hungry.
“Even better than I expected,” Gordon nodded emphatically, running his hand down his surprisingly deflated gut. “But the curse has never been about financial ruin, has it?” he laughed. “The curse has always been something much more insidious. I taught that arrogant fuck a lesson and got a very decent payout at the same time.” He looked at his reflection in the mirror, seeming pleased with what he saw. “It’s been a very successful few weeks!”
“You never really did forgive Chris, did you?” Ned asked, feeling the strangest sense of familiarity with Gordon. The man’s last words to him before he had gone on stage had been to welcome him to the Deansgate ‘club’ and now that Ned was there, he felt as if he could ask Gordon anything and be told the exact truth.
Goron closed the door that he had been propping open with his large body and stepped inside so that he could not be overheard. “Of course not,” he laughed. “And you sealed your fate the moment you started sucking him off back here after each performance.” He looked down at Ned disapprovingly. “You’re a serious actor. You should have known better than that!” he scolded him. “Perhaps I should have fired you then and saved you from all this.”
Ned dropped his head. Gordon was certainly right there.
“I hadn’t ever planned to let you take the lead. But when Chris Peterson’s management figured things out, the opportunity to throw you under the bus was simply too easy.” He looked down at Ned with triumph dancing in his eyes. “Lay down with dogs and you get fleas.”
“What did they figure out?” Ned asked, having the strangest feeling that the way his mind was so clouded at that moment was all related to something much larger.
“Here,” Gordon grunted, reaching into his pocket and pulling something out. “I’ve been told to give you this.”
An envelope was thrown into Ned’s lap without Gordon even making an effort to step forwards. Ned opened it up and found a plane ticket to Los Angeles, departing at 2.05am.
“Lover Boy wants to see you!” Gordon explained, holding back a snarl.
Silently, Ned felt elated. From the moment he’d read that Chris had left New York, he had believed that their fling was over. Now he was realising that he hadn’t been forgotten after all. “Well, I guess there’s no point in sticking around here these next few days, anyway” he sighed, looking around the dressing room he would have to vacat shortly.
“No, I quite agree,” Gordon smirked. “I’ll message him to let him know that you’re on your way.” He placed his hand on Ned’s shoulder. “Now that you’re the very latest Gentleman of Deansgate instead, I have a feeling that you’re about to meet the real Chris Peterson at long last…”
Ned felt eyes on him the entire time as he made his way to the airport and flew across the country, not really knowing what was going to happen when he finally arrived. In the arrivals lounge, a driver was waiting, holding up a banner with his name written across it. Ned’s only backpack was taken off his shoulders as he made his way to the expensive car that was to carry him away.
They pulled up forty minutes later at the most obscene residence, overlooking the Hollywood hills. The whole residence seemed llavish beyond words. Unlike the chill of a New York winter, the sun shone gently on Ned’s face and he sighed in appreciation at his own good fortune.
A member of Chris’ extensive team came straight out to greet him, ushering him inside almost as if he was expecting a team of photographers to ambush them from the gates . Everywhere was pristine and surprisingly immaculate, from the large marble pillars to the extensive windows at the back of the property, overlooking an enormous swimming pool and the incredible view across the valley.
Ned sat down at the large breakfast bar in the kitchen, where pastries and snacks filled several plates for the members of Chris’ entourage. He was told to help himself whilst the man left the room to let Chris know that he had arrived. Whilst Ned ate, he heard the splash of someone emerging from the pool and suddenly saw the large, looming shape of Chris Peterson marching across the terrace towards the expansive kitchen. Dressed in only his swim shorts with a towel lazily draped over his shoulders, Chris moved with an assertive speed that Ned had not seen from him before; although, his fat stomach popped out in front of him, firm and rounded under his large pecs.
“Excellent!” Chris cheered, spotting Ned and striding straight over to place his hands on his secret lover’s shoulders as he ate. Chris’ strong fingers massaged Ned’s shoulders, not offering any other sign of affection, most likely because his team were all so close by. “Did anyone see him arriving?” Chris asked someone behind them.
“No, sir. It was all very fast and discreet,” replied a deep masculine voice.
“Good,” Chris replied, his hands massaging more softly now and leaning in to whisper into Ned’s ear. “I bet you’re hungry after all that travelling.”
Chris suddenly stood bolt upright and marched about once more, heading to the refrigerator and pulling out as many things as he could.
“Sir, sir…” counselled a woman from his staff. “You don’t need to do that. We’ve got this covered. You can head back to the pool. We’ll look after Ned.”
Chris looked across at Ned, as if calculating whether he could trust his entourage to do what they were promising. “Fine,” he spat, turning around and marching straight out, clearly in a mood about something. “But I need results. I need all of this mess sorting out now!”
Coming down from the high of his great performance the night before was almost impossible. Ned had hardly slept at all on the plane and he had the remarkable feeling of being almost drunk. Time seemed like nothing at all as Chris’ friendly team fussed around him. He was led out onto the terrace to watch Chris’ gruelling swimming training with his coach. Every now and then, the unnecessarily angry actor would call out to his team any time he looked up and saw that Ned wasn’t being looked after with something to eat or drink.
“You’ve got one fucking job!” he yelled from the pool, making them all rush about to serve Ned something else.
Ned was half asleep when he heard Chris’ voice mumbling around him. “Fucking wake him up then!” he ordered one of his team, before huffing and coming over himself. “Ned… Neddy…” he called out in a voice that was barely soothing. “It’s dinner time, buddy!”
Ned opened his eyes.
“He’s awake,” Chris nodded to two guys, who promptly lifted the back of Ned’s deckchair up so that he was sitting upright. “It’s time to eat now, buddy,” Chris explained to Ned, like he was a toddler, using the kindest voice he had heard from him all day. “Mmmm! Look at all this!” he cooed, as a perfect height table was rolled underneath the deck chair so that a table sat just in front of Ned, loaded with different items.
Overcome with hunger, Ned set to work without questioning any of it. Once food was in front of him, nothing else seemed to matter.
“Good. This is good,” Chris nodded again at his team, as he looked back and forth between them and Ned. “He seems to like this the best,” he pointed at one of the dishes, as if that was a cue for them to get more.
Faced with so much food, Ned found it hard to concentrate. He was given large, chocolate flavoured drinks that were thick and almost difficult to swallow, however Chris seemed to nod his head in approval each time Ned managed to get one down.
Ned wished that everyone else would disappear. He felt so uncontrollably horny for Chris, yet there were always people around, making it impossible for them to come together. Something about the food seemed almost… erotic. He’d never felt this way before, nor eaten so much in only a few short hours; although he wasn’t quite sure how much that was.
As night time approached, Chris entered Ned’s bedroom carrying a large tray of doughnuts. “A little treat before bed!” he winked charmingly, throwing them down on the mattress.
Ned felt his body lunge for them and he began stuffing the first one into his mouth. Chris hopped on beside him, throwing his arm over Ned’s shoulders like they were old friends, rather than lovers.
“That fucking play, huh?” he grumbled to Ned as the guy ate. “Gordon did us both dirty with that one… and I had no fucking idea!” he laughed, like he had had some lucky escape. “That’s why it’s always important to have people looking out for you behind the scenes. That could have been the end of my whole career!”
Chris noticed a large piece of Ned’s third doughnut break off as the houseguest ate a little too fast. Chris picked it up, not caring about the sticky icing that had spread across the sheets, but keen that Ned should get it down him.
“I’m afraid I’m not going to try and stop you eating, like you did with me.” He looked down at his own, stout gut and sighed. “Look at all this!” he complained, grabbing a large wedge of it. “How the hell did you ever let me fuck you, looking like this? It’s disgusting!”
“You’re beautiful,” Ned mumbled through a mouthful of food, spitting a little out.
Chris tutted and exhaled in frustration. “You’re wasting it!” he growled in annoyance. Getting more fed up when Ned tried to apologise and did the same thing again. “Look, just sit back a bit more and let me take care of this,” he insisted, handing Ned yet another doughnut and feeling his hand into the eager guy’s crotch, grabbing at the hardness, but not stroking until Ned started to eat.
Ned had never known bliss like it: the tastes on his tongue and the pleasure down below. Each time he swallowed and opened his mouth to moan, in went a fresh doughnut. There were multiple points when he felt like he could have climaxed, yet Chris seemed to hold him back until the very last moment. He came, feeling like a strong jet had erupted from his groin, opening his eyes moments later to see Chris dropping the emptied doughnut tray onto the floor and wiping his hands on the bed sheets. “Was that nice?” he asked, returning to that slightly patronising tone.
Ned nodded, feeling utterly spent.
“Good,” Chris smiled. “Would you like the same again tomorrow?” Chris asked, like he was trying to bargain something out of Ned. So when Ned nodded, stuffed full of food and bloated, the man couldn’t help but chuckle, heading back to his own master suite.
Chris had lost weight. With all his training and determination, Ned had never seen a belly shrink so quickly. Yet, over the coming days, he felt an onslaught of fat begin to slide onto his own stomach, inflating it with softness in an unnaturally speedy manner. Sometimes he would wake from an afternoon nap to find a measuring tape had been wrapped around his arm or thigh, by a member of Chris’ staff; no one seeming in the least bit surprised at the sudden transformation, despite monitoring it closely.
Ned knew he should be paying more attention to his body. But food was everywhere and his brain felt like it was in such a fog. Dressed only in a pair of swim shorts, he couldn’t detect a stretching in his clothes, nor remember where he had even put his cell phone to communicate with the rest of the world outside of Chris’ incredible house. Nothing he seemed to do from that point on appeared to annoy Chris, with the man’s face lighting up each time he saw a shirtless Ned lazily trotting towards the breakfast bar to eat. The other staff were relaxing too, with fewer of them there in the day now. The ‘crisis mode’ of the previous week was now over.
Chris lifted his arm and still felt a slight stubborn clinging of fat around his love handles. “Do you want some ice cream?” he asked Ned, as if this would somehow remedy the problem. Without waiting for an answer, he headed over to the freezer to fetch it and dumped the complete tub in front of Ned, along with a large spoon.
Back Chris went to the mirror, turning and flexing, all the while keeping a watchful eye on Ned.
“It’s almost time for you to go home soon,” he smiled. “A couple more days and things should have worked themselves out.”
“I don’t think I want to go home,” Ned replied, feeling his heart sink.
Chris laughed and came over to pat his chubby friend on his back. “I know. I know,” he smiled. “But what am I supposed to do with you once I’m back to my old shape?” He looked down at Ned’s shirtless body and seemed to grimace at the rolls of fresh blubber along his side. “You’ll just be getting more and more out of shape and I don’t really want that hanging around outside by the pool.” He ruffled Ned’s hair playfully. “I’m sure you can understand that,” he laughed, pulling a fresh bottle of water out from the refrigerator and sliding a bowl of potato chips closer to Ned instead. Then, off he went onto the terrace, diving into his pool once more.
Ned didn’t see Chris after that. The guy had disappeared later that afternoon after a lucrative advertising deal had emerged. He read later on that Chris had claimed his appearance in the play had been caused by some form of abdominal distension, unrelated to weight gain. Several so-called ‘experts’ disputed that, but when the hunk reappeared in beach shots looking just as fit as ever only a few days later, all other explanations seemed to be implausible.
No such rapid recovery came for Ned, however. Once home, his ravenous appetite seemed to consume him and he was dropped by his agent only six months later after piling on a ridiculous amount of weight in that period. And, although he could never prove it, Ned always had a suspicion that Chris Peterson’s team had been at least partly behind his declining career; desperately wanting to reduce his influence after everything that had happened with their golden boy.
Ned’s handsome face seemed to bloat and his chiselled jawline was engulfed and framed by an unflattering amount of neck fat. His pecs drooped within a month and his stomach fat swelled into a giant ball of surprisingly squishy blubber. Pants were hard to come by, given how wide his rear had become after the first year. Ned found that he had to detach himself from his old life and form something new; taking inspiration from the only other man he had known to have gone through the same experience….
It was thirty years later when Ned sat in the same old theatre where they had performed ‘The Gentleman of Deansgate’ all those years ago. It had taken him decades to finance a new run and convince his investors. But, at long last, the show was ready to audition the lead roles.
Years ago, after Ned had had time to think and understand it all, unemployed and gaining pounds and pounds of lard by the day, he wrote it all down; every last detail of that play he would one day hope to direct: the lighting, the sound, the timings, the instruments. He didn’t know which parts were important to whatever power fuelled the curse that he had lived with for so long; transforming him into the gluttonous man he had been all these years. Everything had to be perfect.
“I’m very grateful to you for coming all the way over here to audition,” Ned smiled at the handsome, young hopeful standing on the stage: the image of his beautiful father.
“I’m very flattered that you wanted me,” the athletic twenty-seven year old replied. “I believe you were the understudy for my father when he performed here? It was his only Broadway appearance.”
“Yes, yes,” Ned nodded. “That seems like a lifetime ago!” he lied. “And I’m sure your father would be very proud to see you standing there now, ready to fill his shoes,” he smiled, pretending to be sorry that Chris Peterson’s drug-fuelled car crash had claimed his life five years earlier.
The audition went well; not that Ned had ever seriously considered anyone else for the role. Revenge could come in many forms, but few as sweet as this poor boy.
“I think this show is going to be a huge success!” Ned grinned, eyeing his new lead actor’s cute butt as he skipped out of the theatre having just signed a watertight contract. “I can’t wait to get started!”
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