#Practical-SEO-resources

[staff]

Tumblr’s Core Product Strategy

Here at Tumblr, we’ve been working hard on reorganizing how we work in a bid to gain more users. A larger user base means a more sustainable company, and means we get to stick around and do this thing with you all a bit longer. What follows is the strategy we're using to accomplish the goal of user growth. The @labs group has published a bit already, but this is bigger. We’re publishing it publicly for the first time, in an effort to work more transparently with all of you in the Tumblr community. This strategy provides guidance amid limited resources, allowing our teams to focus on specific key areas to ensure Tumblr’s future.

The Diagnosis

In order for Tumblr to grow, we need to fix the core experience that makes Tumblr a useful place for users. The underlying problem is that Tumblr is not easy to use. Historically, we have expected users to curate their feeds and lean into curating their experience. But this expectation introduces friction to the user experience and only serves a small portion of our audience. 

Tumblr’s competitive advantage lies in its unique content and vibrant communities. As the forerunner of internet culture, Tumblr encompasses a wide range of interests, such as entertainment, art, gaming, fandom, fashion, and music. People come to Tumblr to immerse themselves in this culture, making it essential for us to ensure a seamless connection between people and content. 

To guarantee Tumblr’s continued success, we’ve got to prioritize fostering that seamless connection between people and content. This involves attracting and retaining new users and creators, nurturing their growth, and encouraging frequent engagement with the platform.

Our Guiding Principles

To enhance Tumblr’s usability, we must address these core guiding principles.

Expand the ways new users can discover and sign up for Tumblr.

Provide high-quality content with every app launch.

Facilitate easier user participation in conversations.

Retain and grow our creator base.

Create patterns that encourage users to keep returning to Tumblr.

Improve the platform’s performance, stability, and quality.

Below is a deep dive into each of these principles.

Principle 1: Expand the ways new users can discover and sign up for Tumblr.

Tumblr has a “top of the funnel” issue in converting non-users into engaged logged-in users. We also have not invested in industry standard SEO practices to ensure a robust top of the funnel. The referral traffic that we do get from external sources is dispersed across different pages with inconsistent user experiences, which results in a missed opportunity to convert these users into regular Tumblr users. For example, users from search engines often land on pages within the blog network and blog view—where there isn’t much of a reason to sign up. 

We need to experiment with logged-out tumblr.com to ensure we are capturing the highest potential conversion rate for visitors into sign-ups and log-ins. We might want to explore showing the potential future user the full breadth of content that Tumblr has to offer on our logged-out pages. We want people to be able to easily understand the potential behind Tumblr without having to navigate multiple tabs and pages to figure it out. Our current logged-out explore page does very little to help users understand “what is Tumblr.” which is a missed opportunity to get people excited about joining the site.

Actions & Next Steps

Improving Tumblr’s search engine optimization (SEO) practices to be in line with industry standards.

Experiment with logged out tumblr.com to achieve the highest conversion rate for sign-ups and log-ins, explore ways for visitors to “get” Tumblr and entice them to sign up.

Principle 2: Provide high-quality content with every app launch.

We need to ensure the highest quality user experience by presenting fresh and relevant content tailored to the user’s diverse interests during each session. If the user has a bad content experience, the fault lies with the product.

The default position should always be that the user does not know how to navigate the application. Additionally, we need to ensure that when people search for content related to their interests, it is easily accessible without any confusing limitations or unexpected roadblocks in their journey.

Being a 15-year-old brand is tough because the brand carries the baggage of a person’s preconceived impressions of Tumblr. On average, a user only sees 25 posts per session, so the first 25 posts have to convey the value of Tumblr: it is a vibrant community with lots of untapped potential. We never want to leave the user believing that Tumblr is a place that is stale and not relevant. 

Actions & Next Steps

Deliver great content each time the app is opened.

Make it easier for users to understand where the vibrant communities on Tumblr are. 

Improve our algorithmic ranking capabilities across all feeds. 

Principle 3: Facilitate easier user participation in conversations.

Part of Tumblr’s charm lies in its capacity to showcase the evolution of conversations and the clever remarks found within reblog chains and replies. Engaging in these discussions should be enjoyable and effortless.

Unfortunately, the current way that conversations work on Tumblr across replies and reblogs is confusing for new users. The limitations around engaging with individual reblogs, replies only applying to the original post, and the inability to easily follow threaded conversations make it difficult for users to join the conversation.

Actions & Next Steps

Address the confusion within replies and reblogs.

Improve the conversational posting features around replies and reblogs. 

Allow engagements on individual replies and reblogs.

Make it easier for users to follow the various conversation paths within a reblog thread. 

Remove clutter in the conversation by collapsing reblog threads. 

Explore the feasibility of removing duplicate reblogs within a user’s Following feed. 

Principle 4: Retain and grow our creator base.

Creators are essential to the Tumblr community. However, we haven’t always had a consistent and coordinated effort around retaining, nurturing, and growing our creator base.  

Being a new creator on Tumblr can be intimidating, with a high likelihood of leaving or disappointment upon sharing creations without receiving engagement or feedback. We need to ensure that we have the expected creator tools and foster the rewarding feedback loops that keep creators around and enable them to thrive.

The lack of feedback stems from the outdated decision to only show content from followed blogs on the main dashboard feed (“Following”), perpetuating a cycle where popular blogs continue to gain more visibility at the expense of helping new creators. To address this, we need to prioritize supporting and nurturing the growth of new creators on the platform.

It is also imperative that creators, like everyone on Tumblr, feel safe and in control of their experience. Whether it be an ask from the community or engagement on a post, being successful on Tumblr should never feel like a punishing experience.

Actions & Next Steps

Get creators’ new content in front of people who are interested in it. 

Improve the feedback loop for creators, incentivizing them to continue posting.

Build mechanisms to protect creators from being spammed by notifications when they go viral.

Expand ways to co-create content, such as by adding the capability to embed Tumblr links in posts.

Principle 5: Create patterns that encourage users to keep returning to Tumblr.

Push notifications and emails are essential tools to increase user engagement, improve user retention, and facilitate content discovery. Our strategy of reaching out to you, the user, should be well-coordinated across product, commercial, and marketing teams.

Our messaging strategy needs to be personalized and adapt to a user’s shifting interests. Our messages should keep users in the know on the latest activity in their community, as well as keeping Tumblr top of mind as the place to go for witty takes and remixes of the latest shows and real-life events.  

Most importantly, our messages should be thoughtful and should never come across as spammy.  

Actions & Next Steps

Conduct an audit of our messaging strategy.

Address the issue of notifications getting too noisy; throttle, collapse or mute notifications where necessary.  

Identify opportunities for personalization within our email messages. 

Test what the right daily push notification limit is. 

Send emails when a user has push notifications switched off.

Principle 6: Performance, stability and quality.

The stability and performance of our mobile apps have declined. There is a large backlog of production issues, with more bugs created than resolved over the last 300 days. If this continues, roughly one new unresolved production issue will be created every two days. Apps and backend systems that work well and don't crash are the foundation of a great Tumblr experience. Improving performance, stability, and quality will help us achieve sustainable operations for Tumblr.

Improve performance and stability: deliver crash-free, responsive, and fast-loading apps on Android, iOS, and web.

Improve quality: deliver the highest quality Tumblr experience to our users. 

Move faster: provide APIs and services to unblock core product initiatives and launch new features coming out of Labs.

Conclusion

Our mission has always been to empower the world’s creators. We are wholly committed to ensuring Tumblr evolves in a way that supports our current users while improving areas that attract new creators, artists, and users. You deserve a digital home that works for you. You deserve the best tools and features to connect with your communities on a platform that prioritizes the easy discoverability of high-quality content. This is an invigorating time for Tumblr, and we couldn’t be more excited about our current strategy.

[syntonylife]

The Law of Attraction increasingly hidden and secretive: How to Bang Your Head on Search Engines and Find the Real Gold!

How many of you, in a moment of curiosity, have sought additional information, insights, or explanations on how the “Law of Attraction” or manifesting works? How many of you have tried, like me, to search for complex keywords to find serious insights, but failed to do so? If you’ve found yourself in my situation, I want to offer you some additional explanations and useful tips to optimize your…

[todaysbird]

coming soon: parrotsense

I’m currently working on developing my own resource for parrot owners (that would hopefully expand to other pet birds), covering information on best care practices, diet, species information, and conservation for wild parrots. I became really interested in this project after noticing the lack of parrot websites that aren’t just SEO-primed AI generated garbage, extremely outdated, pro-breeder, or otherwise problematic for an average person skimming for information.

I’m not setting out to make a ton of money with this site - the only affiliate links will be to trusted websites I use myself and recommend like MySafeBirdStore - no links to crappy Amazon toys that will break immediately!

I’ll be posting updates on the site - I hope it’s a helpful resource for anybody interested in birds once it’s up and running :) I’ll probably begin the website with just a few posts, but I really hope that in the future, I am able to fairly pay other writers to contribute to the site as well - I’ll post updates on that here if this happens!

Stay tuned for an official announcement when the site is up and running!

[galaxygolfergirl]

Watcher's Expenses

I didn't major in accounting: I took three classes and it grinded my brain to a fine powder. However, after graduating with a business admin degree, being a former eager fan of their videos, and from a cursory glance over their socials, there's a lot to consider in their spending behavior that really could start racking up costs. Some of these things we've already noticed, but there are other things I'd like to highlight, and I'll try to break it down into the different categories of accounting expenses (if I get something wrong, let me know. I was more concentrated in marketing 🤷‍♀️). I'm not going to hypothesize numbers either, as that would take out more time than I'm willing to afford-- you can assume how much everything costs. Anyways, here's my attempt at being a layman forensic accountant:

Note: All of this is assuming they're operating above board and not engaging in any illegal practices such as money laundering, tax evasion, not paying rent, etc.

Operating Expenses

Payroll: 25+ staff salaries and insurance

Overhead Expenses

CEO/founder salaries

Office space leasing or rent (In L.A, one of the most expensive cities in the US)

Utilities (water, electricity, heating, sanitation, etc.)

Insurance

Advertising Costs

Telephone & Internet service

Cloud Storage or mainframe

Office equipment (furniture, computers, printers, etc.)

Office supplies (paper, pens, printer ink, etc.)

Marketing costs (Social media marketing on Instagram, Youtube, SEO for search engines, Twitter, etc. Designing merchandise and posters, art, etc. )

Human Resources (not sure how equipped they are)

Accounting fees

Property taxes

Legal fees

Licensing fees

Website maintenance (For Watchertv.com, Watcherstuff.com, & Watcherentertainment.com)

Expenses regarding merchandising (whoever they contract or outsource for that)

Inventory costs

Potentially maintenance of company vehicles

Subsequent gas mileage for road trips

Depreciation (pertains to tangible assets like buildings and equipment)

Amortization (intangible assets such as patents and trademarks)

Overhead Travel and Entertainment Costs (I think one of the biggest culprits, evident in their videos and posts)

The travel expenses (flights, train trips, rental cars, etc. For main team and scouts)

Hotel expenses for 7-8 people at least, or potentially more

Breakfasts, lunches and dinners with the crew (whether that's fully on their dime or not, I don't know; Ryan stated they like to cover that for the most part)

Recreational activities (vacation destinations, amusement parks, sporting activities etc.)

The location fees

Extraneous Overhead costs (not sure exactly where these fall under, but another culprit, evident in videos and posts)

Paying for guest appearances

Expensive filming & recording equipment (Cameras, sound equipment, editing software subscriptions, etc.)

The overelaborate sets for Ghost files, Mystery Files, Puppet History, Podcasts etc. (Set dressing: Vintage memorabilia, antiquated tech, vintage furniture, props, etc.)

Kitchen & Cooking supplies/equipment

Office food supply; expensive food and drink purchases for videos

Novelty items or miscellaneous purchases (ex. Ghost hunting equipment, outfits, toys, etc.)

Non-Operating Expenses

These are those expenses that cannot be linked back to operating revenue. One of the most common examples of non-operating expenses is interest expense. This is because while interest is the cost of borrowing money from a creditor or a bank, they are not generating any operating income. This makes interest payments a part of non-operating expenses.

Financial Expenses

Potential loan payments, borrowing from creditors or lenders, bank loans, etc.

Variable Expenses

Hiring a large amount of freelancers, overtime expenditure, commissions, etc.

PR consultations (Not sure if they had this before the scandal)

Extraordinary Expenses

Expenses incurred outside your company’s regular business activities and during a large one-time event or transactions. For example, selling land, disposal of a significant asset, laying off of your employees, unexpected machine repairing or replacement, etc.

Accrued Expenses

When your business has incurred an expense but not yet paid for it.

------------------------------------------------------------------------------------------------------------------------

(If there's anything else I'm missing, please feel free to add or correct things)

To a novice or a young entrepreneur, this can be very intimidating if you don't have the education or the support to manage it properly. I know it intimidates the hell out of me and I'm still having to fill in the gaps (again, if I've mislabeled or gotten anything wrong here, please let me know). For the artistic or creative entrepreneur, it can be even harder to reconcile the extent of your creative passions with your ability to operate and scale your business at a sustainable rate. That can lead to irresponsible, selfish, and impulsive decisions that could irreparably harm your brand, which is a whole other beast of its own.

My guess at this point is that their overhead and operation expenses are woefully mismanaged; they've made way too many extraneous purchases, and that they had too much confidence in their audience of formerly 2.93 million to make up for the expenses they failed to cover.

It almost seems as if their internal logic was, "If we make more money, we can keep living the expensive lifestyle that we want and make whatever we want without anyone telling us we can't, and we want to do it NOW, sooner rather than later because we don't want wait and compromise our vision." But as you can see, the reality of fulfilling those ambitions is already compromised by the responsibility of running a business.

And I wrote this in another post here, but I'll state it again: Running a business means you need to be educated on how a business can successfully and efficiently operate. Accounting, marketing, social media marketing, public relations, production, etc; these resources and internet of things is available and at your disposal. If they had invested more time in educating themselves on those aspects and not made this decision based on artistic passion (and/or greed), they would have not gotten the response they got.

Being a graphic designer, I know the creative/passionate side of things but I also got a degree/got educated in business because I wanted to understand how to start a company and run it successfully. If they’re having trouble handling the responsibility of doing that, managing production costs, managing overhead expenses, and especially with compensating their 25+ employees, then they should hire professionals that are sympathetic to their creative interests, but have the education and experience to reign in bad decisions like these.

Anyways, thanks for coming to my TedTalk. What a shitshow this has been.

[alexanderivanovv]

YouTube Educational Resources: Learn, Apply, and Take Your Channel to the Top!

Being successful on YouTube isn’t just about standing in front of a camera and hitting record, right? True success comes from smart strategies and continuous learning. That’s exactly where YouTube Educational Resources come into play!

Free tools like YouTube Creator Academy provide creators with essential guidance on growing their channels, mastering SEO strategies, and improving video production. But how can you make the most of these resources?

Let’s say you’ve created a video, carefully chosen the title, and hit upload. But… the views buy YouTube views aren’t coming in as expected. YouTube Educational Tools help you analyze why your video isn’t performing well and guide you toward better results.

In these resources, you’ll learn how to:

Create attention-grabbing titles and descriptions for your videos.

Choose SEO-friendly tags to boost search visibility.

Keep your audience engaged and watching your videos for longer durations.

Additionally, you’ll gain a better understanding of how algorithms work, allowing your videos to reach a wider audience. By staying updated with the latest trends and best practices shared by YouTube, you can consistently improve your channel’s performance.

Pro Tip: While watching these educational videos, take notes and immediately apply what you’ve learned to your next video. Even small changes can have a huge impact on your view counts buy YouTube views and audience engagement.

YouTube isn’t just a platform for uploading videos it’s a space for creators to learn, grow, and thrive. The more you invest in improving your skills and knowledge, the clearer the results will be in your channel’s performance.

Remember: Success begins with the right knowledge. Stay curious, refine your strategies, and make a difference on YouTube!

[royal-confessions]

“Meghan links her business to her name and title really isn't going to make her business sustainable. Sometimes you just have to accept that she isn't well-liked by general public and this kinda make people avoid the brand (no matter how good her products are) and monitor her business practices even more and the business cannot stand on its own without being associate with her. Also the name is also not smart and too long for people to memorized and write like hello, SEO?? Also the prices might be expensive for her fans especially during this recession (maybe the rich are her target consumers, who knows). A lots of brands build their businesses from scratch through smart marketing, I'm sure she has the resources to do that but I think she just want quick success and sales.” - Submitted by Anonymous

[nishakrishnan1996]

Learning Digital Marketing: Tips and Resources for Beginners

In the current digital world, it is critical for both individuals and organisations to grasp the art of digital marketing. Entering the world of digital marketing can seem like a difficult trip because of the vast diversity of internet platforms and tactics at our disposal. However, anyone can effectively leverage the transformative power of digital marketing if they have the correct tools and attitude. We'll explore the fundamentals of digital marketing in this in-depth guide, as well as many learning resources and practical advice for success in this ever-changing field. A reputable Top Digital Marketing Course in Coimbatore can provide the knowledge and abilities needed for those aspiring to become industry professionals to successfully traverse this dynamic environment.

Grasping the Core Principles

Embarking on your digital marketing odyssey requires a firm grasp of the foundational principles. Digital marketing encompasses a multifaceted landscape comprising social media marketing, search engine optimization (SEO), content marketing, email marketing, pay-per-click (PPC) advertising, and beyond. Each facet plays a pivotal role in connecting with and engaging your target audience.

Commence your journey by immersing yourself in the essence and utility of each digital marketing channel. For instance, social media marketing serves as a conduit for businesses to forge connections with their audience across platforms such as Facebook, Instagram, Twitter, and LinkedIn, while SEO serves as the bedrock for enhancing a website's visibility in search engine results.

Embracing Online Learning

One of the most potent avenues for acquiring digital marketing prowess lies in online learning platforms. The likes of Coursera, Udemy, and HubSpot Academy offer an extensive array of courses catering to various facets of digital marketing. Whether you're a neophyte or a seasoned practitioner seeking to augment your skill set, there exists a plethora of courses tailored to meet your requirements.

When perusing online courses, seek out those that proffer a structured curriculum, practical exercises, and industry-endorsed certifications. Many courses also afford opportunities for engagement with instructors and fellow learners, facilitating collaborative learning and knowledge exchange.

Keeping Abreast of Industry Trends

The realm of digital marketing is in a perennial state of flux, characterized by the continual emergence of novel trends and technologies. To maintain a competitive edge, it's imperative to remain abreast of the latest industry trends and best practices.

Cultivate a habit of staying attuned to reputable digital marketing blogs, subscribing to industry newsletters, and participating in webinars and conferences. These fountains of wisdom furnish invaluable insights into nascent trends, innovative strategies, and illuminating case studies spotlighting successful digital marketing endeavors. Finding the appropriate abilities is just as vital as selecting the appropriate tactics and methods. It can be very beneficial in this situation to register in the Digital Marketing Online Certification.

Enacting Hands-On Practice

While theoretical knowledge serves as a springboard, the crucible of hands-on experience is indispensable in mastering digital marketing. Establish your own blog or social media platforms to experiment with diverse tactics and strategies. Translate the theoretical underpinnings gleaned from online courses and industry resources into tangible outcomes through real-world projects.

Embrace a spirit of experimentation, and employ analytical tools to scrutinize your endeavors and glean actionable insights. The data-driven nature of digital marketing empowers you to refine your strategies iteratively based on empirical evidence.

Cultivating Specialization

As you traverse the digital marketing landscape, contemplate delving into a specialized niche aligned with your passions and proficiencies. Specialization enables you to delve deeper into a specific facet of digital marketing, be it SEO, social media advertising, email marketing, or content creation.

Becoming a connoisseur in a niche not only demarcates you from the crowd but also engenders myriad opportunities for career advancement. Businesses perpetually seek specialists capable of proffering astute insights and delivering tangible results within their niche domain.

Conclusion

Journeying towards mastery in digital marketing entails a multifaceted expedition characterized by unwavering dedication, perpetual learning, and adaptability. By internalizing the core principles, engaging with online learning platforms, staying abreast of industry trends, enacting hands-on practice, and cultivating specialization, you can forge a path towards proficiency in this dynamic arena.

Remember, digital marketing is an art imbued with nuance and dynamism. Embrace the ethos of experimentation and iteration, and chart a course tailored to your unique objectives and target audience. With perseverance and a strategic approach, you can harness the transformative potential of digital marketing to propel your endeavors to unprecedented heights in the digital realm.

[juddietojah]

From Idea to Stardom: 9FigureMedia's Blueprint for Startup Success

Becoming a bright star in today's cut-throat startup ecosystem may seem almost impossible. However, 9FigureMedia has proven itself to be one of the world’s best PR agencies for startups, actively creating and ready for use schemes to turn groundbreaking concepts to best-in-class business cases. Such an initiative emphasizes the fact that 9FigureMedia intends to help startups become successful from the start until they become the leader of the industry.

Strategic PR for startups growth

9FigureMedia is famous for its systematic approach to public relations, which is extremely tailored for the requirements of the startups. Understanding the problems of new businesses, 9 Figure Media vows to provide tailored PR techniques that increase the presence and growth of the enterprises.

"Our mission is to empower startups by crafting PR campaigns that resonate with their target audience and amplify their brand story," says the team at 9FigureMedia. This commitment to personalized PR solutions ensures that startups receive the attention and resources they need to succeed.

Comprehensive PR Solutions

The startup success model by 9FigureMedia has numerous unique PR solutions which comply with most recent trends and technologies in the industry. 9 Figure Media is a one-stop shop for public relations for rebranding startups, from media campaigns and representation to influencer and digital engagement promotion.

Another critical element of this strategy is the development of relationships with the media. 9 Figure Media helps the founders in getting contact with important journalists and exposing their stories through diverse media channels exposing the companies to a wider audience and increasing their authority." We pride ourselves on our ability to secure high-profile media placements that significantly boost our clients' visibility," the agency states.

Proven Success Stories

As the best PR agency for startups, 9FigureMedia has the skills to turn any startup into a market leader. Steady growth and market presence have been reported among the many startups that have been using the agency’s PR strategies.

Integrating Startups in all Aspects  

In addition to the usual public relations services, 9-FigureMedia provides complete assistance to startups. There’s a complete range of activities including creating a brand, dealing with crises, strategizing social media, conducting events, etc. This comprehensive approach enables startups to understand their industries thoroughly and attain their goals over the years.

Understanding the significance of online presence, 9figuremedia includes the best SEO practices in its PR strategies. The agency creates SEO content so that startups businesses can rank higher in search engines, obtain organic traffic, and subsequently widen the brand.

"We believe in building lasting partnerships with our clients, guiding them through every stage of their journey," the 9FigureMedia team emphasizes. This partnership-driven model fosters continuous growth and development for startups.

Commitment to Future Success

Looking forward, 9FigureMedia remains committed to innovating its strategies to stay ahead of industry trends and continue supporting startups. "Our goal is to help startups achieve their full potential and make a significant impact in their industries," the agency pledges.

In conclusion, 9FigureMedia's blueprint for startup success is a transformative initiative for emerging businesses. With its strategic PR approach, comprehensive solutions, and unwavering support, 9FigureMedia stands out as the best PR agency for startups, guiding them from idea to stardom.

[seonsaeng]

YANDEX SEO EXPERT - MASTER SEARCH ENGINE OPTIMIZER

Becoming a Yandex SEO expert requires a deep understanding of how this search engine operates and what it values in websites. Here's a roadmap to guide your journey:

1. Master the Fundamentals of SEO:

Technical SEO: Solid foundation in website structure, crawlability, indexability, site speed, mobile-friendliness, and schema markup.

On-Page Optimization: Keyword research, content optimization, title tags, meta descriptions, header tags, and image optimization.

Off-Page Optimization: Link building, social signals, and online reputation management.

Content Marketing: Creating high-quality, relevant, and engaging content that satisfies user intent.

2. Dive Deep into Yandex Specifics:

Yandex Webmaster Tools: Familiarize yourself with Yandex.Webmaster (similar to Google Search Console) to monitor website performance, submit sitemaps, analyze indexing, and troubleshoot issues.

Regional Focus: Yandex heavily prioritizes regional relevance. Understand the importance of targeting specific regions within Russia and other countries where Yandex is popular. Utilize the rel="canonical" tag for different language versions to avoid duplicate content issues.

Content Relevance and Quality: Yandex places a strong emphasis on high-quality, original content that truly satisfies user intent. Keyword stuffing and low-quality content are penalized. Invest time in creating comprehensive and informative content that addresses user needs.

Link Building: While similar to Google, Yandex favors links from trusted and relevant websites within its own ecosystem. Focus on building a natural link profile with high-quality backlinks from reputable Russian websites.

Mobile-First Indexing: Yandex adopted mobile-first indexing early on. Ensure your website is fully optimized for mobile devices with a responsive design and fast loading speeds.

Understand User Behavior: Yandex pays attention to user behavior signals like click-through rates, bounce rates, and time on site. Improve user engagement by providing a positive browsing experience.

3. Leverage Yandex SEO Tools and Resources:

Yandex.Metrica: Yandex's web analytics platform provides valuable insights into user behavior, website traffic, and conversion rates. Track key metrics and use the data to improve your website's performance.

Yandex.Wordstat: A keyword research tool that helps you understand search volume and user intent for specific keywords in Yandex. Identify relevant keywords with high search volume and low competition.

Yandex.Catalog: A directory of websites that can help improve your website's visibility in Yandex search results. Submit your website to relevant categories in Yandex.Catalog to increase your website's authority.

4. Stay Updated with Yandex Algorithm Changes:

Follow Yandex Blogs and News: Stay informed about the latest algorithm updates, best practices, and SEO trends from official Yandex sources. Subscribe to Yandex blogs and newsletters to keep your knowledge current.

Engage in Yandex SEO Communities: Connect with other SEO professionals specializing in Yandex to share knowledge and learn from their experiences. Participate in online forums and attend industry events to expand your network.

5. Hands-on Experience:

Practice on Real Websites: The best way to learn is by doing. Optimize websites for Yandex and track your progress. Experiment with different techniques and analyze the results to refine your strategies.

Analyze Successful Yandex Websites: Study websites that rank well in Yandex and identify the factors contributing to their success. Learn from their content strategies, link building techniques, and overall website optimization.

By consistently applying these strategies and staying up-to-date with the latest Yandex trends, you can become a proficient Yandex SEO expert and achieve higher rankings for your websites in this important search engine.

[avajohnsonm11]

Top Benefits of Magento over other eCommerce Platforms

Magento is one of the most sought-after e-commerce solutions, with many features that make it stand out from other solutions. Whether a small store or a large enterprise, Magento offers unique benefits to businesses of all sizes.

Reasons why Magento is different?

1. Highly Customizable

Magento is open-source, fully allowing you to have complete control over the functionality, design, and features of your website. This flexibility can enable you to create a truly unique online store that best describes your brand and suits your individual business needs. Magento enables adding any custom extension to tweak the design.

2. Scalability

Unlike many other eCommerce solutions, Magento easily sustains a growing business. It hosts thousands of products and volumes of traffic at high rates, all while still maintaining performance. This makes it an excellent choice for businesses with plans to scale up in the future.

3. Rich Features

Magento is designed with various solid features such as multi-store, advanced inventory management, SEO optimization, and inbuilt marketing options. The above-mentioned features not only smoothen the functions of operation but also give your online business a real visibility boost for easier reach toward customers.

4. SEO-Friendly

Magento is designed to help businesses rank higher on search engines. It offers features like customizable URLs, metadata, sitemaps, and mobile-friendly designs-all of which are important for search engine optimization. That means your store has a better chance of reaching your target audience organically.

5. Integration Options

Magento supports integration with third-party tools and services, including payment gateways, CRMs, ERPs, and shipping providers. This ensures seamless operation and helps improve the overall customer experience.

6. Strong Community Support

Due to the large active community of Magento developers, users, and experts all over the world, Magento will provide tons of resources from troubleshooting to implementing innovation. The community is ever ready with technical advice, and best-practice guidance whenever needed.

7. Mobile-Optimized

In today's mobile-first universe, Magento takes the best care that your store performs seamlessly on everything. Its wide scope of responsive design contributes much to a better buying experience for any end-user on devices with smaller features than desktops, or basically, all types of phones and tablets-and improve conversions significantly.

8. Security

Magento is designed to offer the best in terms of security, including data encryption, two-factor authentication, and regular updates. This ensures your online store is protected against cyber threats.

With Magento, your business will be able to grow and thrive in today's competitive eCommerce landscape because of its flexibility, scalability, and rich features. SEO-friendly, with strong community support, it's a platform that will help you reach long-term success.

[mahamid110]

👉 Content Marketing Blueprint Review ✅ Skyrocket Your Sales with Enhanced Online Visibility, Authority, and Trust! 🚀

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Social Media Amplification 📲

Lead Magnet Creation 🧲

Content Calendar Template 📆

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✅ Pros:

Comprehensive: Covers everything from content creation to distribution and tracking.

Actionable: Provides real-world examples and practical steps.

Scalable: Suitable for businesses of all sizes, from startups to established enterprises.

Value-Packed: Includes templates, tools, and resources to save time and effort.

ROI-Driven: Focuses on strategies that directly impact sales and revenue.

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❌ Cons:

Requires Commitment: Results depend on consistent implementation of the strategies.

Not Industry-Specific: While versatile, some customization may be needed for niche markets.

Learning Curve: Beginners may find advanced strategies overwhelming at first.

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[seoexpertemea]

Yandex and Bing in 2024 and beyond

SEO for Yandex and Bing in 2024 has some core similarities but also key differences:

Similarities:

Content is king: Both Yandex and Bing prioritize high-quality, informative content that satisfies user search intent. Focus on creating well-researched, engaging content that answers your target audience's questions.

Technical SEO: Both engines reward websites with a clean, mobile-friendly structure, fast loading speeds, and proper technical SEO implementation.

Differences:

Keywords: Yandex places less emphasis on exact keyword match than Google. Focus on relevant keywords and semantic variations. Bing incorporates some social signals, so content that generates user engagement on social media might have a slight ranking boost.

Backlinks: High-quality backlinks are still important for both engines, but Yandex seems less reliant on them compared to Google.

Local Focus: Yandex prioritizes local results for users in Russia and surrounding regions. If your target audience is there, optimize your site for local search terms and citations.

Bright Future for Yandex SEO:

The future of Yandex SEO looks promising. Here's why:

Growing Market: The Russian internet market continues to grow, creating opportunities for businesses targeting that region.

Evolving Search: Yandex is constantly refining its search algorithms, and SEO specialists who stay updated on these changes will be in high demand.

Resources:

Yandex Webmaster Tools: [Yandex webmaster ON yandex.com]

Bing SEO Guide: [Bing SEO guide]

In conclusion, while there's some overlap, optimizing for Yandex and Bing requires a tailored approach. If you target the Russian market, Yandex SEO holds promise, so staying updated on best practices is crucial.

[digitaldetoxworld]

Off-Page SEO Demystified: How to Increase Your Online Visibility

While on-web page optimization focuses on improving factors inside your internet site, off-page optimization deals with enhancing your website's visibility, authority, and credibility from outside resources. This article will discover the diverse aspects of off-web page optimization, which include its significance, strategies, and high-quality practices.

Understanding Off-Page Optimization

Off- Page Optimization refers to all sports finished outside the limits of your internet site to enhance it's seek engine ratings. It aims to construct a sturdy online presence by leveraging outside elements including inbound links, social alerts, brand mentions, and influencer collaborations. Search engines like Google evaluate these external indicators to determine a website's authority, trustworthiness, and relevance to specific queries.

Why Off-Page Optimization Matters

Improved Search Rankings:

Off-page factors, particularly inbound links, are key ranking indicators for engines like Google. A website with incredible, authoritative oneway links is more likely to rank better in seek effects.

Increased Domain Authority:

Off-web page efforts make a contribution to building your internet site's domain authority (DA), that's a metric that predicts a website's capacity to rank in engines like google. Higher DA regularly correlates with higher ratings.

Enhanced Credibility and Trust:

When reliable web sites link in your content material or point out your logo, it alerts to search engines like google and customers that your website is honest and treasured.

Broader Audience Reach:

Off-web page activities consisting of social media sharing and influencer marketing assist you reach a much broader target market, driving greater site visitors in your website online.

Long-Term Benefits:

Off-page optimization creates lasting value. High-excellent back-links and logo mentions preserve your website lengthy after they may be created.

Key Strategies for Off-Page Optimization

Quality Over Quantity:

Links from authoritative and applicable websites deliver more weight than several hyperlinks from low-quality assets.

Natural Backlinks:

Avoid manipulative strategies like shopping for hyperlinks or taking part in link schemes. Instead, create notable content that evidently attracts hyperlinks.

Diverse Backlink Profile:

Build a combination of hyperlinks from blogs, information sites, boards, directories, and social systems to set up a numerous and organic link profile.

Social Media Engagement

Social media systems are powerful gear for off-web page optimization. Active engagement allows growth brand visibility and drives site visitors to your website.

Share Content:

Share your blog posts, articles, movies, and other content regularly to encourage social sharing and interactions.

Engage with Your Audience:

Respond to feedback, take part in discussions, and construct a network around your logo.

Collaborate with Influencers:

Partnering with influencers in your area of interest can help you attain and boost credibility.

Guest Blogging

Guest blogging entails writing articles for different legitimate websites in your niche. It gives numerous benefits:

Quality Backlinks:

Most guest posts include a hyperlink back to your internet site, improving your backlink profile.

Increased Exposure:

Your content reaches a new target audience, driving extra site visitors to your web page.

Authority Building:

Publishing on famous platforms establishes you as a professional in your area.

Monitor Mentions:

Use tools like Google Alerts or Mention to tune while your brand is cited online. Reach out to sites that mention you and request a one-way link if appropriate.

Encourage Reviews:

Positive reviews on structures like Google My Business, Yelp, and Trustpilot enhance your popularity and influence local search engine marketing.

Influencer Marketing

Influencers have the strength to sway their target market’s critiques. Collaborating with influencers in your area of interest can:

Drive targeted site visitors to your website online.

Generate inbound links and logo mentions.

Boost your emblem’s credibility.

Content Marketing

Content advertising enhances off-web page search engine marketing efforts. By creating shareable, valuable content, you increase the likelihood of earning backlinks and social shares.

Infographics:

Visual content like infographics is tremendously shareable and often stated through different websites.

Videos:

Platforms like YouTube and Vimeo permit you to attain wider audiences and pressure site visitors for your website.

Comprehensive Guides:

In-depth, nicely-researched courses and tutorials position your web page as an authoritative resource.

Local SEO and Citations

For companies focused on a local target audience, neighborhood search engine optimization is a critical component of off-web page optimization.

Local Listings:

Ensure your commercial enterprise is listed on neighborhood directories like Google My Business, Bing Places, and Yelp.

NAP Consistency:

Maintain constant Name, Address, and Phone Number (NAP) data throughout all systems.

Local Backlinks:

Partner with nearby businesses, sponsor events, or collaborate with different agencies to earn local back-links.

Forum Participation

Participating in niche forums and groups allows set up authority and pressure visitors on your site.

Answer Questions:

Provide treasured insights and links to your content whilst relevant.

Engage Actively:

Build relationships with network members to beautify your reputation.

 Broken Link Building

This approach includes locating broken hyperlinks on other websites and suggesting your content material as a replacement.

Identify Broken Links:

Use tools like Ahrefs or Screaming Frog to find damaged links on your niche.

Reach Out:

Contact the website online proprietor, tell them approximately the damaged hyperlink, and advise your content material alternatively.

 Online PR and Press Releases

Public relations sports can expand your off-page optimization efforts. Writing and dispensing press releases approximately your enterprise or products can entice media insurance and generate one-way links.

Best Practices for Off-Page Optimization

Focus on Quality Content:

High-first-class, valuable content material obviously attracts one-way links and social stocks.

Stay Ethical:

Avoid black-hat techniques inclusive of hyperlink farms, spamming, and paid links. These practices can bring about consequences.

Be Consistent:

Off-page optimization is an ongoing effort. Consistently engage in activities that construct your online presence.

Analyze and Adapt:

Use equipment like Google Analytics, Ahrefs, and SEMrush to monitor your off-web page efforts and modify your strategy as wished.

Build Relationships:

Networking with bloggers, influencers, and industry experts can open doorways to collaboration and one-way link opportunities.

Leverage Multiple Channels:

Diversify your off-web page sports to consist of social media, visitors running a blog, content marketing, and PR efforts.

You May Also Read

the-ultimate-guide-to-search-engine

21-types-of-backlinks-you-need-to-know.

page-optimization-best-practices.

off-page-SEO-demystified-how-to.

[shadiela]

How to build your own SEO ‘second brain’ (and why you need it)

Whether you’re an internal SEO whiz or a digital agency pro, chances are you’ve experienced one or more of these all-too-familiar problems:

Feeling drowned in an ocean of ever-evolving industry trends.

Spending forever in the set-up phase, building deliverable trackers, audit sheets, keyword map templates, content briefs, and backlog grooming can feel like you’re on a never-ending treadmill.

Yes, I’ve been there too. I felt the relentless churn and knew that something had to shift dramatically if I wanted to continue growing as an SEO. 

This realization led me to discover the game-changing concept of building a “second brain,” an idea popularized by Tiago Forte. 

I’ve since applied this concept to my own SEO practices. Below, I’ll cover how you can build your own SEO second brain.

Why you should consider building an SEO second brain 

Before building a second brain, let’s examine what an organic brain excels at and where it falls short. Here’s a quick snapshot:

Our brains are great at:

Generating original ideas.

Interconnecting ideas and spinning compelling narratives.

Fostering empathy with others.

But terrible at:

Retaining information over a prolonged period.

Segmenting and categorizing stored data.

Retrieving and applying stored information.

By delegating the latter tasks to an external database or a “second brain,” you can better store and retrieve crucial documentation, templates, and key learnings between websites.

Most importantly, never again will you forget crucial information when you most need it.

How to start building your own SEO second brain

Building your second brain may seem daunting initially, but take it one step at a time, and you’ll get there. Start with the following steps and tips:

Selecting the right tools to suit the way you work

Structuring your second brain with the PARA system

Operating your second brain: Start with idea capturing

A quick walkthrough of my own SEO second brain

You can use plenty of systems and platforms to build a second brain. It all comes down to your preference and which platform you’re most comfortable with. 

I use Notion to build my SEO second brain (and operate most of my SEO projects), so I’ll use examples from Notion throughout this article.

A great way to identify which tool to use for building your SEO second brain is to get to know your style of information organization. Here are some examples Forte mentions:

The architect: Prefers systematizing information in a hierarchical manner, focusing on large-scale projects and using a systems mindset. They have to be careful not to force information into their system when it doesn’t fit. Apps like Notion and Craft are well-suited to this style.

The gardener: Thrives on cultivating many ideas at the same time, favoring relationships and connections. They must beware of getting easily distracted by new, unrelated information. Apps like Obsidian and Roam are well-suited to this style.

The librarian: Practical and project-oriented, they like to capture information from diverse sources and curate a collection of knowledge. Their pitfall might be amassing content without using it. Apps like Evernote and Microsoft OneNote are well-suited to this style.

The student: Usually new to knowledge management or focusing on a specific part of their life. They favor ease of use and avoid complexity. Apps like Apple Notes or Google Keep are well-suited to this style.

Structuring your second brain with the PARA system 

The PARA system stands for:

Projects: Specific tasks linked to a goal or deadline.

Areas: Responsibilities that need to be maintained over time.

Resources: A topic or theme of ongoing interest.

Archives: Inactive items from the other three categories.

Here are some examples of which SEO tasks suit each category.

Projects: Your most important and time-sensitive tasks.

Example: Optimize the internal linking structure for a core landing page by the end of the week.

Areas: Your ongoing optimization efforts and routine tasks.

Example: Create monthly performance reports.

Resources: Shared credentials and background information.

Example: CMS logins and target personas.

Archives: Completed tasks and documentation

Example: Title tags updated over the past 24 months.

I’ve adopted some version of the PARA framework to manage SEO campaigns for 35+ websites. 

It’s a game-changer to help me get the most impactful tasks done first and still deliver on smaller issues.

But how does this help me better manage SEO projects?

Traditionally, SEOs tend to structure our work into static categories like keyword research, technical audit, link building, and content production. However, this doesn’t mirror the dynamic nature of SEO projects.

This conventional and static way of organizing information is like categorizing your kitchen by individual ingredients rather than usage and priority (a fun analogy credited to Forte). 

Wouldn’t it be odd to organize your kitchen by carrots, potatoes, and fruits rather than stovetop items, pantry goods, and fridge contents?

Like kitchens, static file structures can lead to “cross-contamination” between outdated and fresh documents, making it challenging to locate the most relevant information quickly.

Enter the PARA framework – a dynamic solution reflecting the shifting priorities of an SEO project:

Immediate concerns reside in the Project folder.

Ongoing work belongs to the Area folder.

Thematic and research material is kept in the Resources folder.

Completed tasks and old data go into the Archives folder.

This way, PARA keeps your SEO project fluid, organized, and current.

Operating your second brain: Start with idea capturing

Let’s say you’ve built an SEO second brain of your own. How do you go about using it in the best way possible?

For me, it’s all about idea capturing. This is the act of quickly and effortlessly storing information you’ve encountered throughout the day in a temporary repository.

It’s the single most important mechanism to master in operating a second brain.

That’s because it enables me to quickly and passively store new information in a temporary space of my second brain so that I can later revisit and move it to relevant sections of the brain.

These can include:

Important algorithm or industry updates.

Interesting articles on new tactics I can apply to my own websites.

Add meeting notes and recordings throughout the day.

Insightful conversations I’ve had with my colleagues.

I’ve built an empty page in my second brain called the Idea Capturing Station, meant to do just this, keeping it immediately accessible to me at all times on both desktop and mobile.

Here’s an example of how I quickly capture an interesting article on desktop:

And here’s how I quickly capture a new idea on mobile:

A quick walkthrough of my own SEO second brain

Here’s a quick snapshot of what my SEO second brain dashboard looks like.

Each of these individual areas, like Project Timeline, is then linked to separate databases where I store and organize information hierarchically. That’s right. I’m a classic architect when it comes to information organization.

In reality, however, I rarely use this dashboard. I use the tool’s internal search function to find specific areas of my second brain I want to navigate to. 

For instance, if I’d like to find one of my project timelines, I can search for it and hop straight to it like so.

Building reusable templates

One of the most useful “powers” of this second brain is its ability to create reusable templates, giving me an almost instant set-up each time we onboard a new client at my agency.

With just a few clicks, I am able to populate a full SEO roadmap timeline, each broken into tickets with specified templates to be delegated to team members and shared with clients. Here are a few examples:

Keyword mapping

Content production

Documentation at hand

What about that time you forgot a key piece of information or statistic while meeting with stakeholders?

I have a database called the Knowledge Bank that allows me to pull up key information to reference at all times.

Let’s say I’m trying to convince some stakeholders that it can be worthwhile pursuing keywords with “zero search volume.” 

In the middle of the conversation, I vaguely recall having read an article by Steve Toff on discovering zero search volume keywords, showing strong evidence of their ROI potential.

In this case, I can quickly search for the article on my second brain and reference the article almost instantly.

How to make the most of your second brain? Exercise it! 

My second brain is far from complete and probably always will be (very much like our organic brains!). 

The key here is to exercise our SEO second brain regularly so that we get better at using it to store, retrieve and synthesize information.

Once you’re familiar, extend your second brain to other domains of life!

Our second brain goes far beyond SEO at Criclabs, the digital agency I’m running. We use it to track new hires, document company processes, run employee portals and more.

The good news is many of us already have an SEO second brain in the works, whether we know it or not. If you have a shared drive to store information or occasionally take notes on your phone, your SEO second brain is already on its way. 

What you can do now is what we SEOs know best, optimize it!

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

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About the author

Toon is an organic growth expert and co-founder of Criclabs, a digital agency based in Bangkok. He's worked with global brands like Electrolux, Greenpeace, and a multitude of startups deliver organic growth to their digital products.

Read more here https://sites.google.com/view/gorilladigitalseo/home

[freelancershajjad]

ProHoster.info: The Ultimate Solution for Reliable and Affordable Web Hosting

In todays competitive digital landscape, having a robust and reliable hosting service is critical for success. ProHoster.info has become a go-to platform for individuals and businesses seeking secure, efficient, and affordable hosting solutions. Let’s dive deep into why ProHoster.info is the right choice for you.

Comprehensive Hosting Solutions at ProHoster.info

ProHoster offers a wide range of hosting plans to cater to various needs:

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Domain Registration and VPN Services: ProHoster also simplifies your online journey with domain registration and VPNs, ensuring your site and browsing activities remain secure and private.

Key Features That Set ProHoster Apart

DDoS Protection: Cyberattacks can devastate websites. ProHoster’s advanced DDoS protection safeguards your site from malicious traffic, ensuring your website stays online and secure 24/7.

Free SSL Certificates: Security is paramount. ProHoster provides free SSL certificates with every plan, helping secure data transfers and boosting your website's SEO rankings. A secure site builds trust among users.

24/7 Customer Support: The technical support team at ProHoster is available round the clock, providing quick and effective solutions to any issues. From minor queries to critical issues, you can rely on their professional assistance.

High-Speed Servers: Loading speed directly impacts user experience and search rankings. ProHoster’s high-speed servers ensure fast load times, reducing bounce rates and improving site engagement.

Advanced Control Panels: Managing a hosting account can seem daunting, but ProHoster simplifies it with intuitive control panels. Users can manage domains, files, and settings with ease, making it beginner-friendly yet powerful for experts.

Why ProHoster.info is the Right Choice

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Benefits of Choosing ProHoster.info

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Final Thoughts

Choosing the right hosting provider is one of the most important decisions for your online success. ProHoster.info not only offers cutting-edge technology and robust features but also ensures affordability, reliability, and excellent customer support.

Whether you’re a budding entrepreneur, a seasoned developer, or a blogger, ProHoster has tailored solutions to help you thrive in the online world. Explore their plans today and take your website to the next level with ProHoster.info.