#Practical-SEO-resources

[staff]

Tumblr’s Core Product Strategy

Here at Tumblr, we’ve been working hard on reorganizing how we work in a bid to gain more users. A larger user base means a more sustainable company, and means we get to stick around and do this thing with you all a bit longer. What follows is the strategy we're using to accomplish the goal of user growth. The @labs group has published a bit already, but this is bigger. We’re publishing it publicly for the first time, in an effort to work more transparently with all of you in the Tumblr community. This strategy provides guidance amid limited resources, allowing our teams to focus on specific key areas to ensure Tumblr’s future.

The Diagnosis

In order for Tumblr to grow, we need to fix the core experience that makes Tumblr a useful place for users. The underlying problem is that Tumblr is not easy to use. Historically, we have expected users to curate their feeds and lean into curating their experience. But this expectation introduces friction to the user experience and only serves a small portion of our audience. 

Tumblr’s competitive advantage lies in its unique content and vibrant communities. As the forerunner of internet culture, Tumblr encompasses a wide range of interests, such as entertainment, art, gaming, fandom, fashion, and music. People come to Tumblr to immerse themselves in this culture, making it essential for us to ensure a seamless connection between people and content. 

To guarantee Tumblr’s continued success, we’ve got to prioritize fostering that seamless connection between people and content. This involves attracting and retaining new users and creators, nurturing their growth, and encouraging frequent engagement with the platform.

Our Guiding Principles

To enhance Tumblr’s usability, we must address these core guiding principles.

Expand the ways new users can discover and sign up for Tumblr.

Provide high-quality content with every app launch.

Facilitate easier user participation in conversations.

Retain and grow our creator base.

Create patterns that encourage users to keep returning to Tumblr.

Improve the platform’s performance, stability, and quality.

Below is a deep dive into each of these principles.

Principle 1: Expand the ways new users can discover and sign up for Tumblr.

Tumblr has a “top of the funnel” issue in converting non-users into engaged logged-in users. We also have not invested in industry standard SEO practices to ensure a robust top of the funnel. The referral traffic that we do get from external sources is dispersed across different pages with inconsistent user experiences, which results in a missed opportunity to convert these users into regular Tumblr users. For example, users from search engines often land on pages within the blog network and blog view—where there isn’t much of a reason to sign up. 

We need to experiment with logged-out tumblr.com to ensure we are capturing the highest potential conversion rate for visitors into sign-ups and log-ins. We might want to explore showing the potential future user the full breadth of content that Tumblr has to offer on our logged-out pages. We want people to be able to easily understand the potential behind Tumblr without having to navigate multiple tabs and pages to figure it out. Our current logged-out explore page does very little to help users understand “what is Tumblr.” which is a missed opportunity to get people excited about joining the site.

Actions & Next Steps

Improving Tumblr’s search engine optimization (SEO) practices to be in line with industry standards.

Experiment with logged out tumblr.com to achieve the highest conversion rate for sign-ups and log-ins, explore ways for visitors to “get” Tumblr and entice them to sign up.

Principle 2: Provide high-quality content with every app launch.

We need to ensure the highest quality user experience by presenting fresh and relevant content tailored to the user’s diverse interests during each session. If the user has a bad content experience, the fault lies with the product.

The default position should always be that the user does not know how to navigate the application. Additionally, we need to ensure that when people search for content related to their interests, it is easily accessible without any confusing limitations or unexpected roadblocks in their journey.

Being a 15-year-old brand is tough because the brand carries the baggage of a person’s preconceived impressions of Tumblr. On average, a user only sees 25 posts per session, so the first 25 posts have to convey the value of Tumblr: it is a vibrant community with lots of untapped potential. We never want to leave the user believing that Tumblr is a place that is stale and not relevant. 

Actions & Next Steps

Deliver great content each time the app is opened.

Make it easier for users to understand where the vibrant communities on Tumblr are. 

Improve our algorithmic ranking capabilities across all feeds. 

Principle 3: Facilitate easier user participation in conversations.

Part of Tumblr’s charm lies in its capacity to showcase the evolution of conversations and the clever remarks found within reblog chains and replies. Engaging in these discussions should be enjoyable and effortless.

Unfortunately, the current way that conversations work on Tumblr across replies and reblogs is confusing for new users. The limitations around engaging with individual reblogs, replies only applying to the original post, and the inability to easily follow threaded conversations make it difficult for users to join the conversation.

Actions & Next Steps

Address the confusion within replies and reblogs.

Improve the conversational posting features around replies and reblogs. 

Allow engagements on individual replies and reblogs.

Make it easier for users to follow the various conversation paths within a reblog thread. 

Remove clutter in the conversation by collapsing reblog threads. 

Explore the feasibility of removing duplicate reblogs within a user’s Following feed. 

Principle 4: Retain and grow our creator base.

Creators are essential to the Tumblr community. However, we haven’t always had a consistent and coordinated effort around retaining, nurturing, and growing our creator base.  

Being a new creator on Tumblr can be intimidating, with a high likelihood of leaving or disappointment upon sharing creations without receiving engagement or feedback. We need to ensure that we have the expected creator tools and foster the rewarding feedback loops that keep creators around and enable them to thrive.

The lack of feedback stems from the outdated decision to only show content from followed blogs on the main dashboard feed (“Following”), perpetuating a cycle where popular blogs continue to gain more visibility at the expense of helping new creators. To address this, we need to prioritize supporting and nurturing the growth of new creators on the platform.

It is also imperative that creators, like everyone on Tumblr, feel safe and in control of their experience. Whether it be an ask from the community or engagement on a post, being successful on Tumblr should never feel like a punishing experience.

Actions & Next Steps

Get creators’ new content in front of people who are interested in it. 

Improve the feedback loop for creators, incentivizing them to continue posting.

Build mechanisms to protect creators from being spammed by notifications when they go viral.

Expand ways to co-create content, such as by adding the capability to embed Tumblr links in posts.

Principle 5: Create patterns that encourage users to keep returning to Tumblr.

Push notifications and emails are essential tools to increase user engagement, improve user retention, and facilitate content discovery. Our strategy of reaching out to you, the user, should be well-coordinated across product, commercial, and marketing teams.

Our messaging strategy needs to be personalized and adapt to a user’s shifting interests. Our messages should keep users in the know on the latest activity in their community, as well as keeping Tumblr top of mind as the place to go for witty takes and remixes of the latest shows and real-life events.  

Most importantly, our messages should be thoughtful and should never come across as spammy.  

Actions & Next Steps

Conduct an audit of our messaging strategy.

Address the issue of notifications getting too noisy; throttle, collapse or mute notifications where necessary.  

Identify opportunities for personalization within our email messages. 

Test what the right daily push notification limit is. 

Send emails when a user has push notifications switched off.

Principle 6: Performance, stability and quality.

The stability and performance of our mobile apps have declined. There is a large backlog of production issues, with more bugs created than resolved over the last 300 days. If this continues, roughly one new unresolved production issue will be created every two days. Apps and backend systems that work well and don't crash are the foundation of a great Tumblr experience. Improving performance, stability, and quality will help us achieve sustainable operations for Tumblr.

Improve performance and stability: deliver crash-free, responsive, and fast-loading apps on Android, iOS, and web.

Improve quality: deliver the highest quality Tumblr experience to our users. 

Move faster: provide APIs and services to unblock core product initiatives and launch new features coming out of Labs.

Conclusion

Our mission has always been to empower the world’s creators. We are wholly committed to ensuring Tumblr evolves in a way that supports our current users while improving areas that attract new creators, artists, and users. You deserve a digital home that works for you. You deserve the best tools and features to connect with your communities on a platform that prioritizes the easy discoverability of high-quality content. This is an invigorating time for Tumblr, and we couldn’t be more excited about our current strategy.

[syntonylife]

The Law of Attraction increasingly hidden and secretive: How to Bang Your Head on Search Engines and Find the Real Gold!

How many of you, in a moment of curiosity, have sought additional information, insights, or explanations on how the “Law of Attraction” or manifesting works? How many of you have tried, like me, to search for complex keywords to find serious insights, but failed to do so? If you’ve found yourself in my situation, I want to offer you some additional explanations and useful tips to optimize your…

[todaysbird]

coming soon: parrotsense

I’m currently working on developing my own resource for parrot owners (that would hopefully expand to other pet birds), covering information on best care practices, diet, species information, and conservation for wild parrots. I became really interested in this project after noticing the lack of parrot websites that aren’t just SEO-primed AI generated garbage, extremely outdated, pro-breeder, or otherwise problematic for an average person skimming for information.

I’m not setting out to make a ton of money with this site - the only affiliate links will be to trusted websites I use myself and recommend like MySafeBirdStore - no links to crappy Amazon toys that will break immediately!

I’ll be posting updates on the site - I hope it’s a helpful resource for anybody interested in birds once it’s up and running :) I’ll probably begin the website with just a few posts, but I really hope that in the future, I am able to fairly pay other writers to contribute to the site as well - I’ll post updates on that here if this happens!

Stay tuned for an official announcement when the site is up and running!

[galaxygolfergirl]

Watcher's Expenses

I didn't major in accounting: I took three classes and it grinded my brain to a fine powder. However, after graduating with a business admin degree, being a former eager fan of their videos, and from a cursory glance over their socials, there's a lot to consider in their spending behavior that really could start racking up costs. Some of these things we've already noticed, but there are other things I'd like to highlight, and I'll try to break it down into the different categories of accounting expenses (if I get something wrong, let me know. I was more concentrated in marketing 🤷‍♀️). I'm not going to hypothesize numbers either, as that would take out more time than I'm willing to afford-- you can assume how much everything costs. Anyways, here's my attempt at being a layman forensic accountant:

Note: All of this is assuming they're operating above board and not engaging in any illegal practices such as money laundering, tax evasion, not paying rent, etc.

Operating Expenses

Payroll: 25+ staff salaries and insurance

Overhead Expenses

CEO/founder salaries

Office space leasing or rent (In L.A, one of the most expensive cities in the US)

Utilities (water, electricity, heating, sanitation, etc.)

Insurance

Advertising Costs

Telephone & Internet service

Cloud Storage or mainframe

Office equipment (furniture, computers, printers, etc.)

Office supplies (paper, pens, printer ink, etc.)

Marketing costs (Social media marketing on Instagram, Youtube, SEO for search engines, Twitter, etc. Designing merchandise and posters, art, etc. )

Human Resources (not sure how equipped they are)

Accounting fees

Property taxes

Legal fees

Licensing fees

Website maintenance (For Watchertv.com, Watcherstuff.com, & Watcherentertainment.com)

Expenses regarding merchandising (whoever they contract or outsource for that)

Inventory costs

Potentially maintenance of company vehicles

Subsequent gas mileage for road trips

Depreciation (pertains to tangible assets like buildings and equipment)

Amortization (intangible assets such as patents and trademarks)

Overhead Travel and Entertainment Costs (I think one of the biggest culprits, evident in their videos and posts)

The travel expenses (flights, train trips, rental cars, etc. For main team and scouts)

Hotel expenses for 7-8 people at least, or potentially more

Breakfasts, lunches and dinners with the crew (whether that's fully on their dime or not, I don't know; Ryan stated they like to cover that for the most part)

Recreational activities (vacation destinations, amusement parks, sporting activities etc.)

The location fees

Extraneous Overhead costs (not sure exactly where these fall under, but another culprit, evident in videos and posts)

Paying for guest appearances

Expensive filming & recording equipment (Cameras, sound equipment, editing software subscriptions, etc.)

The overelaborate sets for Ghost files, Mystery Files, Puppet History, Podcasts etc. (Set dressing: Vintage memorabilia, antiquated tech, vintage furniture, props, etc.)

Kitchen & Cooking supplies/equipment

Office food supply; expensive food and drink purchases for videos

Novelty items or miscellaneous purchases (ex. Ghost hunting equipment, outfits, toys, etc.)

Non-Operating Expenses

These are those expenses that cannot be linked back to operating revenue. One of the most common examples of non-operating expenses is interest expense. This is because while interest is the cost of borrowing money from a creditor or a bank, they are not generating any operating income. This makes interest payments a part of non-operating expenses.

Financial Expenses

Potential loan payments, borrowing from creditors or lenders, bank loans, etc.

Variable Expenses

Hiring a large amount of freelancers, overtime expenditure, commissions, etc.

PR consultations (Not sure if they had this before the scandal)

Extraordinary Expenses

Expenses incurred outside your company’s regular business activities and during a large one-time event or transactions. For example, selling land, disposal of a significant asset, laying off of your employees, unexpected machine repairing or replacement, etc.

Accrued Expenses

When your business has incurred an expense but not yet paid for it.

------------------------------------------------------------------------------------------------------------------------

(If there's anything else I'm missing, please feel free to add or correct things)

To a novice or a young entrepreneur, this can be very intimidating if you don't have the education or the support to manage it properly. I know it intimidates the hell out of me and I'm still having to fill in the gaps (again, if I've mislabeled or gotten anything wrong here, please let me know). For the artistic or creative entrepreneur, it can be even harder to reconcile the extent of your creative passions with your ability to operate and scale your business at a sustainable rate. That can lead to irresponsible, selfish, and impulsive decisions that could irreparably harm your brand, which is a whole other beast of its own.

My guess at this point is that their overhead and operation expenses are woefully mismanaged; they've made way too many extraneous purchases, and that they had too much confidence in their audience of formerly 2.93 million to make up for the expenses they failed to cover.

It almost seems as if their internal logic was, "If we make more money, we can keep living the expensive lifestyle that we want and make whatever we want without anyone telling us we can't, and we want to do it NOW, sooner rather than later because we don't want wait and compromise our vision." But as you can see, the reality of fulfilling those ambitions is already compromised by the responsibility of running a business.

And I wrote this in another post here, but I'll state it again: Running a business means you need to be educated on how a business can successfully and efficiently operate. Accounting, marketing, social media marketing, public relations, production, etc; these resources and internet of things is available and at your disposal. If they had invested more time in educating themselves on those aspects and not made this decision based on artistic passion (and/or greed), they would have not gotten the response they got.

Being a graphic designer, I know the creative/passionate side of things but I also got a degree/got educated in business because I wanted to understand how to start a company and run it successfully. If they’re having trouble handling the responsibility of doing that, managing production costs, managing overhead expenses, and especially with compensating their 25+ employees, then they should hire professionals that are sympathetic to their creative interests, but have the education and experience to reign in bad decisions like these.

Anyways, thanks for coming to my TedTalk. What a shitshow this has been.

[spamsmcgee]

DRUNK-DAZED

Return of kpop y/n. Part one listen to Drunk-Dazed by Enhypen

Faceclaim: IU

Yuki features on yet another one of Y/N’s songs, this time he gets to be more involved in the processes. And goodbyes are weird when you have fans as passionate as you do.

I lowkey want to flesh this out for an actual miniseries. Like with plot and everything. Lmk what y’all think

yourinstagram

yourinstagram Drunk-Dazed, Featuring yukitsunoda0511, prod. agustd

yukitsunoda0511 I think this one was my favorite..

formulawhat Yuki entering his kpop idol era 😩

-Liked by yukitsunoda0511

ynlefteye Honestly if driving doesn’t work out for him 👀👀

danielricciardo Yuki is my bias

yourinstagram Mine too ☺️☺️

yukinooo 🤨🧐 I mean same but…

agustd

agustd Thank you alphataurif1

Yoongi had left already. He took his things and some extra thumb drives back to his own studio for some finishing touches as you and Yuki were left alone in your apartment.

With Yuki having to travel between races, home, and every once in a while out to Korea to also try and meet with you and Yoongi. He was nodding off in the seat across from you.

Even with all of that, and in spite of his personal training getting on him for being up a lot, he still performed well in the sport. His most recent race being a masterclass filled with overtakes and him personally dragging his car into points.

You let him sleep. You cleaned around him.

Taking dishes from the dinner that Yuki offered to cook for the three of you. The best dried tomato spaghetti you’d ever had, with some garlic bread from a small Italian place you didn’t know existed. The two of you had found it while out on a walk in one of the recent meetings.

Yuki stirred awake as you finished up. He stared, his eyes adjusting, “I would’ve helped” he said. His voice cracked from the short but still deep sleep.

“Get your sleep,” you shook your head, “we’re getting the music video done this month so you need the rest.”

The time you got to spend with Yuki almost became too much. Not in that you would start arguing or anything. More so that you became close. Close enough that you couldn’t stand together for long without laughing.

At one point in teaching the two of you the song’s choreography, your loving and always gentle choreographer Seo Chanyeol had to separate you. Yuki became a test to that man’s patience like none other.

Never raising his voice, Chanyeol looked towards Yuki as his child. A quick glare to shut him up momentarily. Not letting the eye contact linger before turning away to still his own laughter.

After promo, after practices, after it all. When everything is said and done, your Tik Toks and YouTube videos are filmed, Yuki still has to go back to work. After a month that should have given him rest and relaxation, he’s off and putting himself all into his career. The thing he wants more than anything.

The two of you stand, that airport in Seoul loud around you. Your managers and bodyguards surrounding the two of you. You’re dressed like one of them. Escorting Yuki to the airport with fans crowding him as if he were one of you.

You squeeze his hand in a moment. You don’t leave a lingering touch, for fear that some eagle eyed and trigger happy fan with a camera might spot it. No doubt that small interaction could lead to more.

He separates from the group of you, and into his own group comprised of his own managers, social media personnel, and his personal trainer.

The distance that grows between you isn’t a problem. With the amount of money and resources between the two of you, a ticket from Seoul to Bahrain, or Italy, or wherever the sport takes Yuki means nothing.

It’s the reputation that comes with it. You’ve already had your fair share of dating scandals. And while you’re not banned from dating, what’s the point?

The two of you leave in your separate directions. Not a true goodbye between you. It’ll never be goodbye. But without the promise of privacy, it feels eerily final. Just as it did the last time.

You hope he feels the same. He’d said he did, one night after filming that first video. And he’s come back, with a promise of visiting again. An invite to any race weekend you’d like.

Say the words and he’ll send whoever he has to.

It’s not safe. A relationship for you will never be as safe or secure as if you’d like.

yukitsunoda0511

yukitsunoda0511 So happy to share with you all my second project with yourinstagram, and first time working with agustd. This time I got to be a lot more involved with the creation of this song and it was great.

pierregasly When are you doing your own song?

yukitsunoda0511 👀👀 gnabnahc

formulawhat the question is, who is he eating with?

miniyoong at this point it could be either Yoongi or y/n and it would still make sense.

yukinooo Yungi or Yoonki is the question now.

yourinstagram I can’t wait for next time!

yukitsunoda0511 I’m already thinking about it 😂

[nishakrishnan1996]

Learning Digital Marketing: Tips and Resources for Beginners

In the current digital world, it is critical for both individuals and organisations to grasp the art of digital marketing. Entering the world of digital marketing can seem like a difficult trip because of the vast diversity of internet platforms and tactics at our disposal. However, anyone can effectively leverage the transformative power of digital marketing if they have the correct tools and attitude. We'll explore the fundamentals of digital marketing in this in-depth guide, as well as many learning resources and practical advice for success in this ever-changing field. A reputable Top Digital Marketing Course in Coimbatore can provide the knowledge and abilities needed for those aspiring to become industry professionals to successfully traverse this dynamic environment.

Grasping the Core Principles

Embarking on your digital marketing odyssey requires a firm grasp of the foundational principles. Digital marketing encompasses a multifaceted landscape comprising social media marketing, search engine optimization (SEO), content marketing, email marketing, pay-per-click (PPC) advertising, and beyond. Each facet plays a pivotal role in connecting with and engaging your target audience.

Commence your journey by immersing yourself in the essence and utility of each digital marketing channel. For instance, social media marketing serves as a conduit for businesses to forge connections with their audience across platforms such as Facebook, Instagram, Twitter, and LinkedIn, while SEO serves as the bedrock for enhancing a website's visibility in search engine results.

Embracing Online Learning

One of the most potent avenues for acquiring digital marketing prowess lies in online learning platforms. The likes of Coursera, Udemy, and HubSpot Academy offer an extensive array of courses catering to various facets of digital marketing. Whether you're a neophyte or a seasoned practitioner seeking to augment your skill set, there exists a plethora of courses tailored to meet your requirements.

When perusing online courses, seek out those that proffer a structured curriculum, practical exercises, and industry-endorsed certifications. Many courses also afford opportunities for engagement with instructors and fellow learners, facilitating collaborative learning and knowledge exchange.

Keeping Abreast of Industry Trends

The realm of digital marketing is in a perennial state of flux, characterized by the continual emergence of novel trends and technologies. To maintain a competitive edge, it's imperative to remain abreast of the latest industry trends and best practices.

Cultivate a habit of staying attuned to reputable digital marketing blogs, subscribing to industry newsletters, and participating in webinars and conferences. These fountains of wisdom furnish invaluable insights into nascent trends, innovative strategies, and illuminating case studies spotlighting successful digital marketing endeavors. Finding the appropriate abilities is just as vital as selecting the appropriate tactics and methods. It can be very beneficial in this situation to register in the Digital Marketing Online Certification.

Enacting Hands-On Practice

While theoretical knowledge serves as a springboard, the crucible of hands-on experience is indispensable in mastering digital marketing. Establish your own blog or social media platforms to experiment with diverse tactics and strategies. Translate the theoretical underpinnings gleaned from online courses and industry resources into tangible outcomes through real-world projects.

Embrace a spirit of experimentation, and employ analytical tools to scrutinize your endeavors and glean actionable insights. The data-driven nature of digital marketing empowers you to refine your strategies iteratively based on empirical evidence.

Cultivating Specialization

As you traverse the digital marketing landscape, contemplate delving into a specialized niche aligned with your passions and proficiencies. Specialization enables you to delve deeper into a specific facet of digital marketing, be it SEO, social media advertising, email marketing, or content creation.

Becoming a connoisseur in a niche not only demarcates you from the crowd but also engenders myriad opportunities for career advancement. Businesses perpetually seek specialists capable of proffering astute insights and delivering tangible results within their niche domain.

Conclusion

Journeying towards mastery in digital marketing entails a multifaceted expedition characterized by unwavering dedication, perpetual learning, and adaptability. By internalizing the core principles, engaging with online learning platforms, staying abreast of industry trends, enacting hands-on practice, and cultivating specialization, you can forge a path towards proficiency in this dynamic arena.

Remember, digital marketing is an art imbued with nuance and dynamism. Embrace the ethos of experimentation and iteration, and chart a course tailored to your unique objectives and target audience. With perseverance and a strategic approach, you can harness the transformative potential of digital marketing to propel your endeavors to unprecedented heights in the digital realm.

[seoexpertemea]

Yandex and Bing in 2024 and beyond

SEO for Yandex and Bing in 2024 has some core similarities but also key differences:

Similarities:

Content is king: Both Yandex and Bing prioritize high-quality, informative content that satisfies user search intent. Focus on creating well-researched, engaging content that answers your target audience's questions.

Technical SEO: Both engines reward websites with a clean, mobile-friendly structure, fast loading speeds, and proper technical SEO implementation.

Differences:

Keywords: Yandex places less emphasis on exact keyword match than Google. Focus on relevant keywords and semantic variations. Bing incorporates some social signals, so content that generates user engagement on social media might have a slight ranking boost.

Backlinks: High-quality backlinks are still important for both engines, but Yandex seems less reliant on them compared to Google.

Local Focus: Yandex prioritizes local results for users in Russia and surrounding regions. If your target audience is there, optimize your site for local search terms and citations.

Bright Future for Yandex SEO:

The future of Yandex SEO looks promising. Here's why:

Growing Market: The Russian internet market continues to grow, creating opportunities for businesses targeting that region.

Evolving Search: Yandex is constantly refining its search algorithms, and SEO specialists who stay updated on these changes will be in high demand.

Resources:

Yandex Webmaster Tools: [Yandex webmaster ON yandex.com]

Bing SEO Guide: [Bing SEO guide]

In conclusion, while there's some overlap, optimizing for Yandex and Bing requires a tailored approach. If you target the Russian market, Yandex SEO holds promise, so staying updated on best practices is crucial.

[jonathanshaw4747]

Why Canadian Companies Prefer Digital Marketing Agencies over In-house Teams

In the ever-changing digital landscape of Canada, companies big and small have to make one very important decision: develop an in-house digital marketing team or hire the services of a dedicated agency. Far from being a routine operational issue, this choice has great implications for its competitive position, market relevance, and general growth trajectory. With the digital platform becoming increasingly complicated and the stakes of online visibility soaring high, a trend has definitely been witnessed across Canadian companies: that of choosing between the expertise and agility provided by digital marketing agencies over in-house teams.

Expertise and Specialization

This has been one of the major reasons for the tectonic shift in the approach of Canadian enterprises. Digital marketing is not a monolithic discipline but a constellation of specialized areas, each with its own particular demands in expertise. From SEO virtuosos to social media savants, content marketing maestros to PPC prodigies, agencies house a cadre of specialists under one roof. Such an assemblage of talent allows businesses to tap into a wellspring of knowledge that would be prohibitively expensive and logistically challenging to cultivate internally.

What is more, the digital marketing field keeps on changing 24/7, since that is when algorithms, best practices, and consumer behaviors change at the speed of light. This places agencies in a much better place to be updated due to their focus and the heterogeneity of their client base. They undertake heavy continuous learning and serious means of professional development investment to ensure that their strategies remain at the cutting edge of industry changes. This means a commitment to staying current translates into better marketing solutions for their clients-more effectively and innovatively.

Agency versus in-house: financial implications are huge and multi-dimensional. At face value, the retainers or project fees associated with agency services might appear huge. However, a close look will reveal that this is not true on the cost-efficiency level. By outsourcing an agency, a business may significantly reduce overheads like salaries, benefits, office space, and equipment, which are kept by full-time employees.

The next strong economic case lies in the fact that it can make that great sense of scalability and flexibility. It eases the opportunity to adjust marketing spend against seasonal demands, special campaign needs, or fluctuating economies without getting into the complexities of hiring or drastically reducing an internal team. That elasticity of resource allocation permits better budget efficiency and implores optimization of Marketing ROI.

Technology and Tools

The digital marketing arena is the haven for sophisticated tools and platforms-most of which come with heavy price tags, coupled with steep learning curves. Agencies, able to use economies of scale, invest in a wide array of premium software and technologies that would be financially unviable for most individual businesses to acquire. From advanced SEO tools to full-service social media management platforms, agencies arm their clients with the technological arsenal needed to drive marketing effectiveness.

Besides tools, agencies often have state-of-the-art analytics and reporting. These systems allow for the granular tracking of campaign performance, consumer behavior, and ROI. Insights gained from these advanced analytics become the powerhouse that drives businesses into making data-informed decisions and fine-tuning their marketing approaches with strategy precision.

Strategic Objectivity

One of the most overlooked benefits of hiring a digital marketing agency is the fresh perspective it brings to the challenges a brand faces. Sometimes a company's internal teams, despite being quite familiar with the brand, can suffer from tunnel vision or be stuck in paradigms. Agencies, drawing on diverse experience across industries and markets, have become a fertile source of new solutions and unconventional creative approaches, which for those within the organization can be virtually invisible.

This objectivity extends to performance appraisal as well. Large agencies are usually held to very tight KPIs through which they are accountable to deliver measurable results. The setup ensures a very transparent culture of business betterment, whereby the agencies fall under pressure to prove their strategies right and value-proposition-valid on a regular basis.

Time and Resource Management

For most Canadian businesses, more so for the SMEs, the job of dedicating or committing resources to build and maintain a fully-fledged in-house digital marketing team is surely going to distract them from their core business activities. By outsourcing such functions to an agency, this energy is freed for product development, customer service, and other mission-critical activities.

Furthermore, more often than not, agencies are in a much better position than in-house units to implement marketing initiatives. With the established processes, loads of already-vetted resources on standby, and a lot of previous work to its credit, an agency can consequently save time throughout the process from conceiving of the strategy to launching the campaign. This agility is paramount in the fast-paced digital landscape, where usually the early bird catches the worm.

Many of these digital marketing agencies boast of having an extensive industry network, including influencers, media, and technology partners that can open various doors of opportunity to collaboration. Beta programs and early access to new marketing channels/features fall into this category. To Canadian businesses, this is quite an invaluable asset that networks with potential new customers.

Moreover, most agencies have good relations with key platforms, such as Google, Facebook, and LinkedIn, which provide them with the latest features, premium support, and, in some cases, almost privileged rates. More probably than not, such partnerships are passed on as tangible benefits to the clients to enhance the effectiveness and efficiency of their digital marketing initiatives.

As a sustenance of risks

The regulatory requirements associated with digital marketing, encompassing privacy, advertising standards, and the specific policies of these diverse digital platforms, make hazardous minefields for businesses. This adds further pressure on digital marketing agencies because they possess specialized knowledge and experience in ensuring that their clients work in conformance with these regulations. This becomes even more crucial in instances involving Canada, where there are regulations like CASL, which is anti-spam law dictating strict requirements on electronic messaging.

Additionally, the agencies adapt by nature through adaptation to market changes. Their diversified client bases and regular activities with businesses in various industries enable them to identify and respond to the change in consumer behavior, change in technology, or economic conditions very fast. Adapting to the situation at hand helps hedge against potential risks associated with sudden changes in the market which could render several marketing strategies irrelevant.

Performance and Results

What's arguably most convincing in the move towards agency partnerships is the attention to accountability and measurement of performance. Most of the agencies operate on performance-based models with clear KPIs and reporting structures that generate tangible means through which firms realize their marketing return on investment. In other words, therefore, the approach is results-based, with continuous optimization of marketing to align with business objectives.

As such, agencies can contribute to performing competitive benchmarking. With many years of experience across industries and data, they can paint a view for a business regarding its relative standing in digital marketing performance from its competition and industry benchmarks. Such a comparative perspective may also help them zero in on opportunities for performance improvement and areas of differentiation.

The Future of Digital Marketing Partnerships in Canada

The trend of Canadian businesses partnering with specialized marketing agencies is showing no signs of abatement in the evolving digital marketing landscape. The recipe combining experience, the advantage of being cost-effective, technological advances, and strategic value when working with an agency makes compelling economic sense. And, of course, in-house teams will always have their role; it's actually quite important for big organizations. The passed "advantages to this kind of approach are flexibility and comprehensive capabilities available to organizations of any size.".

The collaboration with a digital marketing agency is considered an investment in terms of growth strategy and competitiveness. Increasingly, this is a cost consideration that Canadian executives are factoring in as Canadian businesses strive to find their way through digital complexities—and as a result, a way to innovate the catalyst for success in the long term.

[theroadmaptoearnings]

How to make money online for beginners

Purchase the Course 1 time and resell it an unlimited amount of times for 100% profit to you

Welcome to The Roadmap to Earnings

Are you ready to transform your life and achieve financial independence? At The Roadmap to Earnings, we guide you through every phase of your digital entrepreneurship journey. Whether you're just starting out or seeking to expand your existing business, our extensive resources, expert insights, and effective strategies are designed to help you succeed in the Digital World. Learn how to make money online for beginners and unlock your full potential with our comprehensive support

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Stay informed with the latest news, tips, and resources by subscribing to our newsletter. Follow us on social media to engage with our community and receive real-time updates on new content and offers.

Contact Us

Have questions or need personalized advice? Reach out to us through our contact page. Our team is here to support you and help you achieve your goals.

[unvale-io]

We have another role open! 🎉

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"For this role, you will be in charge of writing editorial content that provides resources and support for creatives who are looking to improve. Some knowledge of SEO best practices and strong writing skills are needed. Our goal is to create an extensive library of resources that artists/writers can discover that helps them grow and learn within our community. Please share multiple examples of things you have written when applying for this role."

[seonsaeng]

YANDEX SEO EXPERT - MASTER SEARCH ENGINE OPTIMIZER

Becoming a Yandex SEO expert requires a deep understanding of how this search engine operates and what it values in websites. Here's a roadmap to guide your journey:

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Content Relevance and Quality: Yandex places a strong emphasis on high-quality, original content that truly satisfies user intent. Keyword stuffing and low-quality content are penalized. Invest time in creating comprehensive and informative content that addresses user needs.

Link Building: While similar to Google, Yandex favors links from trusted and relevant websites within its own ecosystem. Focus on building a natural link profile with high-quality backlinks from reputable Russian websites.

Mobile-First Indexing: Yandex adopted mobile-first indexing early on. Ensure your website is fully optimized for mobile devices with a responsive design and fast loading speeds.

Understand User Behavior: Yandex pays attention to user behavior signals like click-through rates, bounce rates, and time on site. Improve user engagement by providing a positive browsing experience.

3. Leverage Yandex SEO Tools and Resources:

Yandex.Metrica: Yandex's web analytics platform provides valuable insights into user behavior, website traffic, and conversion rates. Track key metrics and use the data to improve your website's performance.

Yandex.Wordstat: A keyword research tool that helps you understand search volume and user intent for specific keywords in Yandex. Identify relevant keywords with high search volume and low competition.

Yandex.Catalog: A directory of websites that can help improve your website's visibility in Yandex search results. Submit your website to relevant categories in Yandex.Catalog to increase your website's authority.

4. Stay Updated with Yandex Algorithm Changes:

Follow Yandex Blogs and News: Stay informed about the latest algorithm updates, best practices, and SEO trends from official Yandex sources. Subscribe to Yandex blogs and newsletters to keep your knowledge current.

Engage in Yandex SEO Communities: Connect with other SEO professionals specializing in Yandex to share knowledge and learn from their experiences. Participate in online forums and attend industry events to expand your network.

5. Hands-on Experience:

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By consistently applying these strategies and staying up-to-date with the latest Yandex trends, you can become a proficient Yandex SEO expert and achieve higher rankings for your websites in this important search engine.

[athiraseo]

SEO Audit For E-commerce website

In the competitive world of e-commerce, an effective SEO audit is crucial for standing out and driving traffic to your website. This blog post provides a comprehensive guide to conducting a thorough SEO audit specifically tailored for e-commerce platforms. It outlines the importance of optimizing product listings, enhancing site structure, and improving loading speeds, which can significantly impact your search engine rankings and user experience.

The article explores essential metrics to examine, including organic traffic, keyword positions, and conversion rates. It highlights common pitfalls that e-commerce websites often face, like duplicate content and poor mobile optimization, and offers practical solutions to address these issues. By following the outlined steps, you can identify areas for improvement and implement strategies that lead to better visibility and higher sales.

Moreover, the blog emphasizes the importance of staying updated with SEO trends and best practices to maintain your competitive edge. With actionable tips and insights, this post serves as a valuable resource for business owners and marketers looking to enhance their online presence. Whether you're new to e-commerce or seeking to refine your existing strategies, this guide is a must-read for anyone serious about maximizing their website's potential.

[digitalgowhere]

How to scale a consulting business best Tips: Ultimate Digital Marketing Roadmap.

In this video, you show trending consulting business tips that work for any consulting business—management, financial, IT, HR, marketing, or more! So, We’ll walk you through proven strategies and tactics to help you grow your consulting practice, attract more clients, and increase your revenue. We’ll cover:

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[digitalmarketerblogs]

Ishita Digital Marketer is the best blog site for staying updated on the latest trends and strategies in the digital marketing industry. Their insightful articles and expert advice make it a valuable resource for professionals looking to enhance their skills and knowledge in the field. Whether you’re a beginner or an experienced digital marketer, Ishita Digital Marketer offers content that is both informative and practical. With a focus on actionable tips and real-world examples, this blog site is a must-read for anyone looking to succeed in the competitive world of digital marketing. Stay ahead of the curve and elevate your digital marketing game by regularly checking out Ishita Digital Marketer’s blog. This blogs include knowledge of SMM, SMO, Website Designing, SEO, Artificial Intelligence. etc

https://ishitadigitalmarketer.online

[caspercryptid]

I'm going to tell you all a secret. You ready? Here it is.

A fair amount of writing advice online, especially resources dedicated specifically to writing advice, is written by people who are not professional writers and who are, furthermore, sometimes not even particularly Good writers. There is no vetting process to run a writing advice blog, and particularly on sites like medium there are financial incentives to write the sort of content that gets you clicks over polishing your own crafts, and endless how-to articles get good SEO, and they get clicks. On Tumblr people making writing blogs may be well meaning, but if they knew what they were doing, they probably would be writing and not posting about writing. So If advice you see online helps you that's great but consider seeking out resources on craft by people that you are aware are actually practicing the craft.