#Podcasting Revenue

[jellogram]

It's crazy how like, Logan Paul was rebuilding his image at one point. He was criticizing himself for past actions. He was talking shit about his brother's shitty actions. In the first year or two of his podcast I was seeing people talk about how it seemed like he was improving as a person, or at least not sounding like quite the same immature fuckwad that he was before.

And then he went you know what? Fuck that. I want to team up with two other fuckwads and sell mold to children.

[rosesradio]

does anyone want to make like a petition or something for thomas to donate at least part of the ad revenue on his sorting video to a trans charity? or at least put some kind of disclaimer in the video or in the description stating that he doesn’t support jkr, and maybe link some resources and/or charities to encourage donations? idk, it just sits weirdly with me that, upon checking the video a minute ago, there’s no alterations to how it was originally posted to address the bigotry of that franchise.

(especially considering he bought a bunch of merch for the video, which he makes a joke about, potentially encouraging his viewers to sort & buy merch for their houses as well)

[earningtrends]

Strategies for monetizing YouTube and podcasting

Unleash Your Online Dominance: Proven Tactics for Maximizing YouTube and Podcast Earnings In the ever-evolving digital landscape, YouTube and podcasting have emerged as powerful platforms for entrepreneurs and business owners to captivate audiences, build brand loyalty, and unlock lucrative revenue streams. Mastering these dynamic mediums can propel your venture to new heights, positioning you…

[unkstaarwysbr]

Navigating the Midseason Tournament: A Multifaceted Discussion

In TSDS 279, the participants embark on an exploration of the format and significance of the proposed midseason tournament. One participant highlights the potential prestige associated with the tournament’s championship game, suggesting it could elevate the event to a coveted status within the season. This implies that teams will be motivated to compete fiercely and claim victory, infusing a new…

[neha24blog]

Podcasting Market Outlook On The Basis Of Genre, Format, Region And Forecast To 2030: Grand View Research Inc.

San Francisco, 1 Sep 2023: The Report Podcasting Market Size, Share & Trends Analysis Report By Genre (News & Politics, Society & Culture, Comedy, Sports), By Format (Interviews, Panels, Solo), By Region, And Segment Forecasts, 2023 – 2030 The global podcasting market size is expected to reach USD 130.63 billion by 2030, registering a CAGR of 27.6% from 2023 to 2030, according to a new report by…

[aeth-eris]

★ how to maximize profits via 2nd house ★

aries in the 2nd house can maximize profits by capitalizing on their entrepreneurial drive and competitive spirit. aries benefits from fast-paced, high-energy ventures where they can lead and make quick decisions. they might excel by launching a fitness training program, offering personal coaching services, or starting a motivational brand that sells products like athletic apparel, energy drinks, or performance gear. aries could also find success with subscription boxes focused on high-adrenaline hobbies like hiking, martial arts, or adventure sports. by embracing ventures that allow them to innovate quickly and take the lead, aries can build profitable businesses that leverage their passion and high energy.

taurus in the 2nd house is well-suited for steady financial growth through high-quality, long-term investments and products. they thrive in businesses that emphasize luxury, beauty, and quality, such as a high-end skincare line, organic foods business, or eco-friendly clothing brand. taurus could also consider starting a boutique furniture store that sells artisan-crafted or vintage items, as they appreciate products with enduring value. with their talent for creating a comforting atmosphere, taurus might excel with a bed and breakfast, a spa, or a wellness center that offers relaxation services. taurus maximizes profits by focusing on products that prioritize quality and offer a luxurious experience, appealing to clients who value longevity and craftsmanship.

gemini in the 2nd house can boost profits by tapping into their adaptability and communication skills, especially in diverse, mentally stimulating fields. they could thrive by starting a digital marketing agency, offering copywriting or editing services, or launching an online course platform that covers a wide range of topics to cater to curious minds. with their natural social skills, gemini could also excel in creating a networking app or social media consulting service. offering services like translation, podcasting, or even freelance journalism can keep income flowing, as gemini is well-suited to manage multiple streams of revenue. their knack for curiosity-driven ventures and networking makes them ideal for businesses that involve idea-sharing, quick adaptability, and community engagement.

cancer in the 2nd house can increase earnings by focusing on nurturing and emotionally resonant businesses that bring comfort to others. they might start a home-cooked meal delivery service, a childcare center, or a family-focused event planning service that organizes intimate gatherings like birthdays and reunions. cancer could also do well in real estate, particularly with home staging or property management that emphasizes creating warm, inviting spaces. they could excel in interior decorating, especially with a focus on cozy, family-oriented spaces, or start a handcrafted candle or blanket line. by building businesses that revolve around care, comfort, and family, cancer can create loyal clients and establish long-term success through emotional connections.

leo in the 2nd house maximizes profits by showcasing their creativity and leadership, often excelling in businesses that allow them to stand out and build a brand. leo could find success with a personal brand consultancy, fashion line, or luxury event planning business. they might enjoy launching a social media channel focused on lifestyle or self-improvement, where they can attract sponsorships or sell branded merchandise. leo also thrives in roles where they can influence and inspire others, so they might consider starting a motivational speaking business, an acting or dance academy, or a high-end boutique. with their flair for self-expression, leo profits best when they create high-quality, visually captivating products and services that let their star power shine through.

virgo in the 2nd house finds financial success through practical, detail-oriented services that provide high value and efficiency. they excel in businesses that involve organization, health, and precision, such as financial consulting, tax preparation, or a personal organizing service. virgo might also thrive with a nutrition or wellness coaching business, offering tailored health plans or holistic products like herbal supplements or self-care kits. a digital bookkeeping service, copyediting business, or virtual assistant agency could also bring them steady profits, as virgo’s meticulous nature appeals to clients who seek reliability and structure. by focusing on services that emphasize quality and organization, virgo builds a reputation for excellence that attracts a steady client base.

libra in the 2nd house can increase earnings by leveraging their skills in diplomacy, aesthetics, and partnerships. they could start a wedding planning business, a floral design company, or a luxury lifestyle brand that sells carefully curated home décor items. libra would also excel in public relations consulting or brand management roles, where they can help clients present a refined, balanced image. creating a high-end art gallery, a boutique law firm, or a relationship coaching service could also align well with libra’s skills. libra thrives in partnership-focused ventures, so building collaborative business models or co-founding a business with others can also enhance their profitability and bring a sense of harmony to their financial life.

scorpio in the 2nd house maximizes profits by tapping into their ability to handle intensity and complexity, often succeeding in fields like finance, psychology, and research. scorpio could build wealth by creating a private investigation firm, a psychotherapy practice, or a financial planning service specializing in wealth management or estate planning. they might also thrive in real estate investment, particularly with properties that need transformation, such as flipping houses or managing rental properties. scorpio may also excel in businesses related to holistic healing, offering reiki or shadow work coaching. by focusing on industries that require trust, depth, and resilience, scorpio can attract clients who value privacy and are willing to invest in transformational services.

sagittarius in the 2nd house can increase profits by embracing their love for adventure, growth, and education. they could launch a travel agency specializing in unique cultural experiences, a language learning platform, or a motivational speaking business that offers courses and workshops. sagittarius could also thrive by creating a publishing company focused on philosophical or inspirational content or starting a tour guiding business for international destinations. their enthusiasm for knowledge makes them great at teaching, so they might consider offering online courses or starting a coaching business in a field they’re passionate about. by aligning with growth-oriented ventures, sagittarius can attract an audience that values inspiration and big-picture thinking.

capricorn in the 2nd house maximizes profits through disciplined, long-term planning and a practical approach to business. they’re well-suited for businesses like a corporate consulting firm, project management agency, or investment portfolio service. capricorn could also do well in real estate development, particularly with rental properties or commercial buildings. they might find success by starting a financial advisory firm or creating a luxury goods company focused on high-end, timeless products like leather goods or fine jewelry. by aligning with industries that reward patience and professionalism, capricorn can build a solid financial foundation and enjoy steady growth, often seeing long-term success through conservative but reliable investments.

aquarius in the 2nd house can increase profits by focusing on innovation, technology, and humanitarian ventures. they might launch a tech startup, a renewable energy company, or a social media platform that prioritizes community and ethical interaction. aquarius could also find success with a nonprofit organization focused on social justice, an eco-friendly product line, or a collaborative workspace for creatives and freelancers. their futuristic mindset makes them perfect for ventures in artificial intelligence, blockchain technology, or virtual reality. by aligning their finances with progressive and forward-thinking industries, aquarius can attract clients and customers who value innovation and social impact.

pisces in the 2nd house maximizes profits by leaning into their creativity, compassion, and spirituality. they may thrive in a music or art therapy practice, a spiritual coaching business, or a holistic wellness center that offers services like yoga, meditation, and crystal healing. pisces could also succeed by creating a boutique art studio, a dream journal line, or a subscription service for wellness products like essential oils, herbal teas, and calming rituals. they’re drawn to businesses that help others heal or connect with their inner selves, so they may also find success in fields like astrology, psychic readings, or intuitive counseling. by aligning with businesses that emphasize emotional well-being and creativity, pisces can build a profitable venture that resonates deeply with clients who seek personal and spiritual growth.

[neil-gaiman]

Hello, Mr. Gaiman:

My friend and I started a podcast recently where we discuss the Marvel Cinematic Universe and fanfiction related to Marvel. At first we didn’t think the strike would relate to our independent project and we’ve planned to dedicate the beginning of our next episode to aline our support for the strike.

But since our podcast is fan promotion for Marvel we are wondering if it would be better to pause.

Please, let me know your opinion.

Thank you

If you have a podcast where you are contracted as an influencer to promote a studio, then you should absolutely stop.

If you are making a fan podcast about Marvel movies then there's no reason to stop and every reason to talk in each episode about the strike and what it's about, and how Marvel movies have so far made over 28 billion dollars in profit*, and that all of the Writers financial Demands could be settled with about half a percent of those profits.

*not revenue. Profit.

[gaykarstaagforever]

I think Todd in the Shadows is also a good example of how long it can take to put out videos, if you're researching / writing / producing them yourselves:

One a month? One every three months? It takes time to do all this.

If someone is dropping a weekly hour-long commentary video that isn't just them podcast-ranting about too many gays, they either work with a team, or are stealing.

And if they work with a team, they should credit them, so we know whose art or words are a part of this.

Sarah Z does it like this.

Jenny Nicholson does two huge videos a year, because I'm pretty sure she does them all herself. This content takes MONTHS to put together.

If you like a non-corporate channel and they're dropping slick videos daily or weekly, that's a red flag. You should probably narrow your eyes at where this content is coming from.

...Or they just don't sleep and use hard stimulants. But that also makes the content suspect, in its own ways.

You're not an unsupervised 11 year old. Be more mindful about what you're consuming. Stop generating revenue for dipshits who don't want real jobs.

"HEY I DON'T CARE IT IS JUST CONTENT I'M TIRED AND -- "

You can either stand against the dystopia, or get eaten by it. Grow the fuck up.

[vague-humanoid]

This is the story of how Google Search died, and the people responsible for killing it.

The story begins on February 5th 2019, when Ben Gomes, Google’s head of search, had a problem. Jerry Dischler, then the VP and General Manager of Ads at Google, and Shiv Venkataraman, then the VP of Engineering, Search and Ads on Google properties, had called a “code yellow” for search revenue due to, and I quote, “steady weakness in the daily numbers” and a likeliness that it would end the quarter significantly behind.

@quasi-normalcy @britomartis

[bekabloodhound]

The last Bandcamp Friday of the year is tomorrow!! That's where Bandcamp waives their revenue share for 24 hours and passes the funds directly to the artists. It's the perfect opportunity to see if any of your top Spotify wrapped artists, podcasts and audio dramas can be supported more directly! Let's give our favs a year-end bonus!

[probablyasocialecologist]

Gyan Abhishek is standing in front of a giant touch screen, like Jim Cramer on Mad Money or an ESPN talking head analyzing a football play. He’s flicking through a Facebook feed of viral, AI-generated images. “The post you are seeing now is of a poor man that is being used to generate revenue,” he says in Hindi, pointing with his pen to an image of a skeletal elderly man hunched over being eaten by hundreds of bugs. “The Indian audience is very emotional. After seeing photos like this, they Like, Comment and share them. So you too should create a page like this, upload photos and make money through Performance bonus.”  He scrolls through the page, titled “Anita Kumari,” which has 112,000 followers and almost exclusively posts images of emaciated, AI-generated people, natural disasters, and starving children. He pauses on another image of a man being eaten by bugs. “They are getting so many likes,” he says. “They got 700 likes within 2-4 hours. They must have earned $100 from just this one photo. Facebook now pays you $100 for 1,000 likes … you must be wondering where you can get these images from. Don’t worry. I’ll show you how to create images with the help of AI.”

[...]

Abhishek has 115,000 YouTube subscribers, dozens of instructional videos, and is part of a community of influencers selling classes and making YouTube content about how to go viral on Facebook with AI-generated images and other types of spam. These influencers act much like financial influencers in the United States, teaching other people how to supposedly spin up a side hustle in order to make money by going viral on Facebook and other platforms. Part of the business model for these influencers is, of course, the fact that they are themselves making money by collecting ad revenue from YouTube and by selling courses and AI prompts on YouTube, WhatsApp and Telegram. Many of these influencers go on each others’ podcasts to discuss strategies, algorithm changes, and loopholes. I have found hundreds of videos about this, many of which have hundreds of thousands or millions of views.   But the videos make clear that Facebook’s AI spam problem is one that is powered and funded primarily by Facebook itself, and that most of the bizarre images we have seen over the last year are coming from Microsoft’s AI Image Creator, which is called “Bing Image Creator” in instructional videos.

[...]

The most popular way to make money spamming Facebook is by being paid directly by Facebook to do so via its Creator Bonus Program, which pays people who post viral content. This means that the viral “shrimp Jesus” AI and many of the bizarre things that have become a hallmark of Zombie Facebook have become popular because Meta is directly incentivizing people to post this content.

6 August 2024

[zuzsenpai]

the Watcher situation is nuanced, but in all honesty their treatment of current patrons is EGREGIOUS. As a patron, I've been donating to them because I love them and wanted to support them and had the ability to do so. I did this under the assumption that people who couldn't manage to support them would still get their content. That's not happening anymore.

And now they're like, "hey have you been a patron for all this time? Now you get.... nothing but a podcast! We're not giving you any new early access video content! Isn't that neat? OH and if you are a $100/month patron, we'll give you a shoutout on our main channel, which you STILL HAVE TO PAY TO SEE." I doubt anyone wants to give them that much for a measly podcast, but it's laughably terrible.

I've been a $5/month patron for a while. I'm a long time fan. But like I said, I did this because I knew there were people who couldn't pay for their content. They have a fanbase of Gen Z and Millennials, a lot of whom have debt and very little expendable income for a streaming service that gives them ONLY Watcher content.

It's nuanced though. I get that patreon and youtube weren't giving them what they wanted. They have staff/crew/other expenses to pay. But the way I'm seeing this headed, it sounds like they're not going to gain a lot of subscribers. And they're going to lose a significant amount of their patreon revenue-- that's a definite.

[motziedapul]

Saw this discussion on Reddit about independent podcasts and I wanted to throw my hat into the ring!

The original post was asking if a podcast is still indie if it's part of a network, and the answer is, usually, yes. Unless they are explicitly financed by the network in production, which many network podcasts aren't.

I'll go into what our Rusty Quill Network membership means below, but these comments are generally correct:

So people must be wondering what being part of the RQ Network means if they're not financing us:

Two things:

1) We're now part of their ad revenue structure and get a percentage of ad revenue from ads run on our show and Rusty Quill site.

2) Rusty Quill will market us to their audience, which gives us access to a bigger audience than we had.

You'll notice that neither of those mean Rusty Quill pays us, because they don't *pay* us per se. It's a revenue sharing system.

Would you like to know how much we earn from ads?

$400~ CAD (approximately $280~ USD) every two months in our BEST MONTHS.

More accurately, we only started getting those numbers in July after we were advertised on the Magnus Protocol. Before that we got $300~ CAD after 4 months.

Other than that, we finance through Patreon with $400 CAD/month from our amazing Patrons-but you'll notice even that isn't a living.

(Though it very much does cover groceries, which I'm grateful for)

This is why we ultimately have to run fundraisers every so often. I'd run less if I was employed, which I'm trying very hard to be, but in the meantime if people want to see more of Hi Nay this is our only recourse.

That's why we're indie even if we're part of a network. That's why your favorite podcasts are indie even if they're still part of a network. Rusty Quill has done so much for us including connecting us to some amazing podcasters in the space and giving us opportunities we never would have had before, but they don't pay us for making our podcast. They just share the ad revenue and help market us.

And that's why I can't continue Hi Nay on $400-$800 Canadian every month when my rent is $1300 Canadian ($920 US) a month. Especially when I've been out of work for 1+ year.

[pushovermediacritic]

This meme got me thinking:

And I came to a conclusion.

The problem with modern Youtube is that it's too fucking boring and political.

Pulling back a bit, that's not to say I dislike those creators, or don't watch them. There is definitely a niche for opinion-based essays, discussions, and political content, and I enjoy watching stuff like that occasionally. And partially it's due to the current worldwide political climate being fucking crazy, so people genuinely do want to talk about it.

But primarily, this is an issue created by Youtube itself, with three major changes:

Videos can't have explicit content like swearing, sex, or violence, otherwise advertisers will demonetize the videos because they want to advertise to children. And no copyrighted music or footage, otherwise the video will get claimed.

Paradoxically, videos have to be marked as "not for children", and if they're too funny, silly, bright, and colorful, they will get in trouble with the government and be demonetized by Youtube switching them to "for children".

Also, the algorithm now favors overall watchtime over number of views. Both in terms of revenue and push. This means that short high-effort videos are less favored over long low-effort content viewers can put in the background while doing chores.

These three factors combined: no explicit content, no childish content, and no short-form content, means that people have naturally gravitated toward one style of video: being fucking boring and just talking about the news for hours on-end.

No-one could say that the news is "for kids", they don't give a shit, but just saying your opinions on current events can also be sanitized enough to not get demonetized (no sex or violence when you're just sitting in a room talking). And if you can ramble on for 2-3 hours on whatever current events have you annoyed, that's more watch-time. It's low-effort because it can just be a stream upload, and without music or visual aids, there's no worry of being copyright claimed and viewers can put it in the background while doing chores and listen like a podcast.

[exeggcute]

this is the startup coaster as I'm familiar with it:

(1) three guys named scott snag a few million in seed funding, hire a few engineers to work with them in the abandoned wework they're renting from the ghost of a 15th century land baron.

(2) headcount slowly grows, they release a product that "works" but it's either cheap as hell or free so people are starting to adopt it; adoption is a sign of growth, which in turn yields more funding from eager investors.

(3) scott^3 have enough cash reserves to move into a real office and hire marketing/sales people, product improves a bit. still not even close to being profitable but it's okay because funding continues to pour in!

(4) incremental product improvements, user adoption crescendoes, maybe another funding round. possible hiring frenzy to follow. cue a chorus of scotts, in perfect unison: "our company is valued at almost at a billion dollars! an IPO is just around the corner!"

(5) investor money becomes harder and harder to come by over time; company slows spending.

(6) "well, all we have to do is focus on revenue instead of growth... profitability is within reach." management may or may not make poor decisions that spur original critical employees to jump ship, taking their expertise and guiding philosophy with them.

(7) money continues to hemorrhage with no VC infusions in sight. company makes significant cuts to their workforce, pares back their roadmap.

(8) in the absence of key personnel (and without the necessary cushion to develop new features or offer competitive pricing), the product either stagnates or gets noticeably worse. users revolt and either threaten to leave or actually do.

(9) final death spiral where revenue continues to dry up, which leads to more layoffs, which makes the product worse, which means users continue to churn, which makes revenue dry up even more. any investors cut their losses and move on to their next prospect. scott, scott, and scott either go on the podcast circuit or start over again to get seed funding for a new startup that they can only describe as "the uber of canine saunas"

[st-just]

Listening to a podcast interview with a guy who used to be a senior lawyer for a tobacco company and he's basically saying 'oh yeah the business is great. All the regulations have basically forced everyone into mutual disarmament of their marketing budgets and whenever the sin taxes go up they just tack on an extra 10% or so for themselves too. Plus new competitors joining the market is basically impossible. More profitable than it's ever been.'

Which like, makes sense, but huh.

(his other big point is that cigarette sin-taxes are, like, a load-bearing revenue source for many governments, which leads to what some might call misaligned incentives when people realize it).