#Personalized Shopping Experience
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crazyfashionsblog · 7 months ago
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The Role of Personalization in Online Retail
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In the fast-paced world of online retail, personalization has become the game-changer that sets brands apart. It’s not just about making shopping easier; it’s about crafting a Personalized Shopping Experience that feels almost tailor-made. From dynamic content to AI-driven recommendations, personalization transforms how we shop, turning routine transactions into engaging experiences. Let’s delve into the multifaceted role of personalization in online retail and understand why it's more than just a trend.
Understanding E-Commerce Personalization
Personalization in e-commerce is the practice of using data to provide a tailored shopping experience for each user. But what does that really mean? Simply put, it involves customizing the online shopping journey based on individual preferences and behaviors.
What is E-Commerce Personalization?
E-commerce personalization involves tailoring website content, product recommendations, and marketing messages to fit the specific needs and preferences of each visitor. By analyzing user data and behavior, retailers can present a shopping experience that feels uniquely relevant to each individual.
For instance, imagine browsing an online shopping site for clothes. Instead of a generic homepage, you’re greeted with products based on your past searches, purchases, and even browsing history. This level of customization enhances user engagement and drives sales.
The Benefits of Personalization
The benefits of personalization are manifold. Here’s a quick rundown:
Enhanced Customer Engagement: Personalized experiences keep users hooked and more likely to return.
Increased Conversion Rates: Tailored recommendations often lead to higher sales as they meet users' specific needs.
Improved Customer Retention: A personalized shopping journey fosters brand loyalty and repeat business.
The Power of Behavioral Targeting in Retail
Behavioral targeting involves analyzing user behavior to predict and influence future actions. By leveraging behavioral targeting, retailers can offer more relevant promotions and recommendations.
How Behavioral Targeting Works
Behavioral targeting relies on data collected from user interactions, such as:
Browsing History: Pages visited, time spent on each page.
Search Queries: Keywords and products searched.
Purchase History: Previous purchases and frequency.
This data helps create detailed consumer profiles, allowing retailers to craft highly targeted marketing campaigns. For instance, if you frequently browse for athletic wear, you might receive exclusive offers on sports gear or new arrivals in that category.
Examples of Effective Behavioral Targeting
Amazon's Recommendation Engine: Amazon’s "Customers who bought this also bought" is a prime example of behavioral targeting. It uses your browsing and purchasing history to suggest products you’re likely to be interested in.
Netflix’s Personalized Content Suggestions: Netflix’s algorithm analyzes your viewing history to recommend shows and movies you might enjoy, keeping you hooked to their platform.
Dynamic Content Personalization: Making Every Interaction Unique
Dynamic content personalization refers to the practice of changing website content in real-time based on user data. This technique ensures that each visitor sees a version of the site that’s tailored just for them.
Why Dynamic Content Matters
Dynamic content makes the shopping experience more engaging by presenting relevant products and offers. For example:
Homepage Customization: A visitor interested in electronics might see a homepage featuring the latest gadgets and tech deals.
Personalized Email Campaigns: Emails that highlight products based on recent searches or past purchases.
Implementing Dynamic Content Personalization
To effectively implement dynamic content, retailers need:
Robust Data Analytics: To collect and analyze user behavior.
Real-Time Data Processing: To update content as users interact with the site.
Flexible Content Management Systems: To manage and display personalized content efficiently.
Leveraging AI-Driven Recommendations
Artificial Intelligence (AI) plays a crucial role in enhancing personalization. AI-driven recommendations use machine learning algorithms to analyze vast amounts of data and provide personalized product suggestions.
How AI-Driven Recommendations Work
AI algorithms analyze:
User Behavior: Browsing patterns, purchase history.
Similar User Profiles: What other users with similar behavior have purchased.
Based on this analysis, AI can suggest products that are highly likely to interest the user. For example, if you’ve been looking at hiking boots, an AI system might recommend related accessories like trekking poles or waterproof jackets.
Benefits of AI-Driven Recommendations
Increased Sales: Personalized recommendations lead to higher conversion rates.
Enhanced User Experience: Users find it easier to discover products they like.
Efficient Inventory Management: By predicting trends and preferences, AI helps in better stock management.
Omnichannel Personalization: Integrating Online and Offline Experiences
Omnichannel personalization ensures a seamless experience across different platforms and touchpoints. It integrates online and offline data to provide a cohesive shopping journey.
What is Omnichannel Personalization?
Omnichannel personalization involves syncing user data across various channels:
Online: Websites, social media, email campaigns.
Offline: Physical stores, customer service interactions.
Creating a Unified Experience
To achieve effective omnichannel personalization:
Centralize Data: Gather and integrate data from all customer touchpoints.
Consistent Messaging: Ensure that marketing messages are consistent across channels.
Cross-Channel Engagement: Enable customers to switch between channels seamlessly, such as starting a purchase online and completing it in-store.
Personalized Shopping Experience: Real-World Examples
Let’s explore some real-world examples of how personalization enhances the shopping experience:
1. Sephora’s Beauty Insider Program
Sephora uses personalization to offer a tailored beauty experience. Their Beauty Insider program rewards members with personalized product recommendations, exclusive discounts, and customized beauty tips based on their purchase history and preferences.
2. Starbucks’ Personalized Offers
Starbucks’ loyalty program provides personalized offers and rewards based on users' purchasing habits. The app sends tailored promotions and suggestions, making each visit more relevant and enjoyable.
3. Zara’s Dynamic Website Experience
Zara’s website adapts in real-time to user preferences. For instance, if you frequently browse for men’s clothing, the homepage will highlight new arrivals and popular items in that category.
The Future of Personalization in Online Retail
Looking ahead, personalization will continue to evolve with advancements in technology. Here’s what to expect:
Enhanced AI Capabilities: More sophisticated algorithms will drive even better recommendations.
Greater Integration: Seamless integration across online and offline channels will become the norm.
Increased Privacy Considerations: As data usage grows, ensuring user privacy will be crucial.
Conclusion
The role of personalization in online retail is undeniable. It transforms the shopping experience from mundane to memorable by offering tailored content, recommendations, and interactions. As technology advances, the scope of personalization will only broaden, making it an indispensable aspect of modern retail. By leveraging e-commerce personalization strategies, retailers can enhance customer satisfaction, drive sales, and foster brand loyalty.
So, the next time you find yourself on an online shopping site for clothes, take a moment to appreciate the personalized experience crafted just for you. It’s not just about convenience; it’s about creating a shopping journey that feels uniquely yours.
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verofax · 8 months ago
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https://www.verofax.com/blog/main-aspects-of-personalized-shopping-experience-that-you-should-know
Main Aspects of Personalized Shopping Experience That You Should Know
Envision strolling into a store and having everything personalized only for you. The varieties you love, your most favorite brands, and, surprisingly, your favored styles are okay there, making your shopping experience pleasant and bother free. This is the sorcery of a personalized shopping experience. We should investigate the primary perspectives that make this conceivable.
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artmall-ke · 10 months ago
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10 Game-Changing Gift Shop Customer Service Tips to Boost Sales and Loyalty
As a gift shop owner, you know that stellar customer service can be the difference between a one-time shopper and a loyal patron. But in today’s competitive retail landscape, how can you ensure your gift shop stands out? Let’s unwrap some game-changing gift shop customer service tips that will not only boost your sales but also create a shopping experience your customers won’t forget. Why…
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superiorcleanroom · 10 months ago
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Discover Your Unique Beauty at PureWest: Nanal Nagar's Premier Beauty and Cosmetics Destination
Welcome to PureWest, the premier beauty and cosmetics destination in Nanal Nagar, Hyderabad. Our passion is empowering individuals to express their unique beauty, and we are dedicated to offering a curated selection of high-quality products from renowned brands.
At PureWest, we understand that beauty is a personal journey. We strive to create an exceptional shopping experience tailored to each individual's needs. Our store is thoughtfully designed to inspire and captivate, providing a sanctuary where you can explore and indulge in the beauty world.
our extensive product range, sourced from both well-known and emerging brands. Whether you seek luxurious skincare, vibrant makeup, or nourishing haircare, our diverse selection caters to all skin types, tones, and preferences. Our team of beauty experts is ready to guide you, helping you find the perfect products to enhance your natural beauty and boost your confidence.
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sparring-spirals · 2 years ago
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imogen fumbling shit is just eternally good fodder for memes, alright. and its at least partly BECAUSE of how powerful she is. someone tripping while using a nerf gun? funny. someone dramatically hoisting up an outfit matchin heavy death laser gun and then immediately tripping and landing on their face? phenom. sometimes she goes "GROVEL" and the enemies grovel and we all go "oooooh" and "aaaahhh" and sometimes she just gets fully ignored and gets so huffy and petulant and ineffectually burns a cantrip just to be petty about it. sometimes she smites her enemies into dust with one move and renders a tree in half after threatening and other times she fucking. falls down a flight of stairs and accidentally sets everything on fire. fires a gun at her own team. loses all her hair. turns blue. etc.
Imogen lifts a humongous sand squid into the sky with her mind powers. Imogen is also falling out of a sky ship and landing on the desert sand far below and just. lying there. while her friend plays the flute in the background. epic hot failgirls NEED the HEIGHT to FAIL FROM. u gotta swing and miss sometimes!!! AND you gotta be REAL petty about it when u miss!!!! fucking fantastic.
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flowerakatsuka · 7 months ago
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" just know that i'm always here for you, okay? "
i'm finally finishing up my s2 rewatch and getting to the 24th episode awoke a beast in me. so i wanted to make a fake screenshot based on some of their lore that takes place during that episode. i think they'd end up having a heart-to-heart moment since kuroba went through similar struggles after their grandfather's own hospitalization...
also have a bonus doodle bc i need to even out the balance between serious & goofy with these two.
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thereweredragonshere · 3 days ago
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What supermarket do the Haddock's do their weekly shop at?? I NEED TO KNOW
LIDL. LIDL. ALLLL THE WAY LIDL. And then maybe Tesco if they can’t get some things from Lidl. In fact, Stoick makes a separate list for things from Lidl and things from Tesco cuz he knows which place has them cheaper (usually Lidl).
Hiccup is always pushing the trolley and once it starts to get too heavy he tries to act like it’s not taking every single muscle in his body to push the damn thing forwards. But when the trolley is empty he’s zooming through the isles with it and probably crashing into the soup isle. This applies to him even as an 18 year old. Rtte age Hiccup is not mature enough to sensibly push a shopping trolley change my mind.
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tsuchinokoroyale · 3 months ago
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Have you ever had sexual encounters in the sauna?
Mmmmmm not really. There was just this one time this guy was kind of fondling himself and making shifty eye contact with me so I opened up my towel for him and gave him a little show til he got hard but then he tried to move closer to me so I tsk-tsk’d and told him “just looking, no touching” and then got up and left when I saw people enter the locker room. He wasn’t quite my type but I applauded his bravery for the largely lost art of public cruising 🫡
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universe-of-peoples · 1 year ago
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We as a society need more gender neutral clothing options.
I’m sick and tired of going clothes shopping where all of the women’s section is too frilly, feminine, impractical for everyday wear, made of lower quality material, and has smaller pockets. Men’s section, on the other hand, is all too big for me.
Gender neutral clothing does mean more androgynous options (catch me being mad at Kohls for renaming the Juniors section “young women” or “teenage girls” or whatever it is now in their stores), but it also means:
• carrying men’s and women’s clothing in a variety of sizes accessible to people of all body sizes and types
• carrying clothing of equal quality so that the people shopping in the women’s section aren’t forced to buy clothes more often when their fav t-shirt inevitably falls apart
• just! Put bigger pockets in all pants! And don’t put fake pockets on your pants! Regardless of the “gender” of the pants!
In conclusion clothes shopping always gives me massive gender dysphoria as a nonbinary person and I wish it didn’t.
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bookshelfdreams · 9 months ago
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@hylianengineer sorry I had to make a new post, the answer got too long for replies :D
Ah, the dreaded "but wool is itchy!". Not something I can relate to (I really like it when yarn/fabric has a bit of grip and structure to it, I'm not one for the ultra-soft, fluffy wools) but let's see if I can say smth useful.
First, you're definitely not alone in finding wool scratchy! A lot of people have sensory issues regarding it. Whether it can be helped at all will depend on how sensitive you are; some people can't even handle unspun 17 mic chubut merino and at that point, wool just isn't for them. Which is fine, not everything is for everyone.
Rule of thumb: the higher quality your fibre, the softer the finished garment will be. If it's just listed as "wool", it might contain recycled fibre, wool from sheep breeds that don't have a super fine fleece, or even wool from dead animals, all of which lowers the quality.
Virgin wool (I think) refers to wool that is spun for the first time, so a yarn that has no recycled fibres in it. Lambswool is a sheep's first wool. It is finer and smoother than adult wool.
Another big impact is breed of sheep and origin of the fibre. Merinos are the go-to for high quality items, but are also kept all over the world, so look to where your wool comes from. Aotearoa and South America are well known for their high quality merino wools. Sheep that live in colder, harsher climates produce a sturdy, tougher fleece, especially if they're not merino breeds. Depending on where you are, regional wool might not be what you're looking for. Britain is famous for their wool, but Shetland wool won't be super soft. Try some BFL (Bluefaced Leicester) if you can get it; it is smoother than merino and not as springy.
Wool can be superwash treated by coating the individual fibres, so the scales on the hairs are covered. This means it won't felt and can be machine washed; it also makes it less scratchy. This process is very energy- and water-intensive. The fibres are coated in silicone, I think, which makes the finished yarn feel kinda plastic-y, and it also lowers the insulating and water-repelling qualities of the wool. (All in all, you might as well buy acrylic)
You can also try looking for sheep's wool mixed with other animal fibres. Cashmere, alpaca, and mohair are probably the most common and all have their own qualities (cashmere is shiny and drapey; alpaca is smooth and kind of dense; mohair is light, extremely fluffy and super warm). All are softer than sheep's wool and nicer to the skin.
Anyway, all that to say: Look for virgin wool, look at the breed you're getting if it's specified, look for mixes with softer fibres, look at the origin of the wool. Unfortunately, when you're sensitive, navigating the world of natural fibres can be a bit of a minefield, I know. If wool isn't for you, that's not a moral failing!
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iero · 6 months ago
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I've officially given up on this UK tattoo artist I've wanted to get tatted by unfortunately. Between me given no response for several days after I respond back and needing to Instagram DM them every time I want a response so far, it's not worth it.
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applepixls · 7 months ago
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ok-
impulse of the sv variety. we need a chat, sir.
in guess the build he'll make thumb people and sloths that look like cows and then he'll just turn around and build the flipping acropolis 3 times over stylized with an i and make a thumbnail with shaders and everything.
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astrolavas · 2 years ago
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it's sound weird, but i have headcanon that Hunter didn't go hexside, because he too old to shool(according to my feelings, at the end of the he is 16-17 y.o (except for the post-credits scene), and at that age it is already too late to go to school):p
i mean, well- in my opinion he rather certainly did go to hexside, since one of the things he'd said during his TTT monologue was "i'd like to attend hexside like a normal student and play flyer derby with my friends" and all of his "wishes" were supposed to sort of foreshadow his goals and his future (carving palismen, studying wild magic, etc etc) so i feel like it's safe to say he succeeded in becoming a hexside student as well. we also know he attended grom with the rest of his friend group, and like- since he's 16 before the timeskip (no canon certainty whether he's recently turned 16 or is going on 17 already though, but like... around 16 canonically) that means he'd get at least 1 year of school, but most likely 2+.
my personal headcanon is that he went to hexside for around 2 years (full or not quite, depending on when the school year starts in the boiling isles and how long it lasts; possibly even 3), and during that time he picked up a mentorship/apprenticeship at del's palisman carving shop, and after he graduated from hexside he started carving palismen professionally with the clawthornes (i like to think that he also takes some courses at eda's wild magic university in his spare time, simply cuz . funny uni hexsquad shenanigans)
#like imo him being like ''i dream abt going to hexside'' and then not getting to attend hexside cuz he's ''too old to start'' or sth#would be kinda cruel since he already lost sooo much of his childhood because of belos. and he wants to be a hexside student#he deserves to have these few years of the typical teenage experience that he so desperately longs for#ofc it's not gonna make up for ALLLL the years of childhood that he'd lost. but even 2 years of the experience? would mean So much to him#not to even mention that the idea of him just... sitting at home or JUST carving palismen or doing whatever for halfa day for the 2-4 years#just cuz he's ???? ''too old'' or it's ''too late for him to start high school at his age'' or anything similar ?#while the rest of his friends get to go to school and learn and socialize and attend classes everyday without him . sounds so lonely#and he had already spent most of his life sheltered and separated from everyone so . yeah.#he'd still technically have to finish hexside like 1-2 years before the rest of hexsquad buuuuut y'know. his situation is very unique#so i could also imagine bump/eda agreeing to let him go to school a year or so longer so that he could finish it alongside his friends#but that's like mm i also can see him finishing it a year early compared to the rest of hexsquad and starting fulltime at the palisman shop#but either way; yes to at least 1-2 years at hexside in my mind#now COLLEGE? i Could see him not going to uni since he's already got the palisman business going and is doing well and wants to chill#BUT personally i still like to imagine that he attends classes there part-time#nicole answers#my toh talk#hunter toh#verocorne
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icantthink-ofagoodname · 8 months ago
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Whaaaat i dont project onto characters i would neeeeeever! *Runs quickly to hide this*
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aroaessidhe · 23 days ago
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2025 reads / storygraph
Love Points To You
YA contemporary coming of age
an artist struggling to get used to the idea of moving in with her new stepmother & stepsister can't wait to go away to art school
when her ipad is destroyed, her rich classmate offers to buy her a replacement in exchange for concept art for an otome game she’s developing, and as they work on the game, they start to fall for each other
while she tries to get used to her new family situation, and the fact that her parents seem to be more invested in her stepsister’s future while ignoring hers
bi ace MC, bi demi LI
#Love Points To You#aroaessidhe 2025 reads#asexual books#sapphic books#demisexual books#I thought this was pretty good overall!#It’s very much a coming of age kind of story with as much focus on her family relationship as the romance which I appreciate.#I like how their romance developed pretty casually into dating rather than being all in love all of a sudden#- and all the moments of bonding over otome games and both being acespec and both speaking Mandarin#I like how the conflicts with her stepsister/art rival/family etc were quite grounded and mostly resolved (semi) maturely#and not all overblown into drama despite Lynda’s petty explosive personality.#( and honestly; love some girls who are kinda petty and pretentious and stubborn and oblivious)#That is - until the end she kinda fucks up with everyone and pretty quickly realises she’s in the wrong; I feel like it was a bit overdone?#I understand why she felt and acted that way but it was all very fast paced and a bit of a contrast to the rest of the book#where things were handled with more nuance and maturity.#And oh my god if you found out that a potential investor wants you to change the game’s pairing to straight#why would you not think that’s a dealbreaker? like how could you have any other reaction? I know she realises she was wrong to#react that way pretty much immediately but it felt a little too much like it was there to create a conflict rather than being natural#My favourite part of the book was her developing friendship with her stepsister. made me tear up fr#(this also backtracks a little at the end with the final conflict in a way that felt a little overdone but whatever)#I put some specific art opinions and asexual opinions in my storygraph review (in link above) but a main point for each lol:#She has a sticker shop that’s mentioned a few times but no details…. is this via print or demand or is making/sending them herself#because that's a MASSIVE amount of admin that I'd expect to see depicted in some form. i have experience. lol#Generally speaking I liked the depiction of asexuality she already identifies as such and it’s not brought up all the time#but it does effect how she interacts with the world / thinks about people from time to time#- her dad says “even though you're not interested in dating this applies to you too” & she thinks: “I'm asexual not dead"#- which.. oof. unnecessarily arophobic. I know it’s probably unintentional on the author’s part and I’m used to brushing that aside#- because it’s so common in romance books but I’m gonna be honest it soured my opinion on the rest of the book a bit.#it also felt at odds with her otherwise having various anti-amatonormative thoughts and feelings about various things.#that and the slightly too much conflict in the very end i didn't love but everything else about the book i thought was rly good
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mycological-mariner · 2 months ago
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Cool so I get to start training in a forge and welding and steam engine maintenance and fitting on weekends
#it’s.#okay.#it’s still Setting In but. I personally wanna ask the guy why#like ‘hey you SAW my list of medical conditions right? you know about the heart disease and seizures and physical mobility issues RIGHT?#I mean hell yes. I can’t wait bc i can work up to working on ships. people who have historical engineering skills are needed Bad on ships#at least the ones I wanna sail (tall ships my beloveds)#but I do love trains too. a lot. I like knowing How Things Make Other Things Do The Thing. it pleases me#ships and sailing always my first love#but the choo choo…#I got the email today from the manager and I’m way the hell out of town atm BUT!!#hey if I can survive America heat I can survive a welding shop. I think. we’ll see how long I last#tbh I think they said yeah bc they’re so desperate for volunteers and people willing to learn on the job#(it’s basically an internship tbh. unpaid apprenticeship)#so he looked at my medical issues and went ‘well if you die or get maimed. well. we’ll see what happens. you have two hands so that’s good’#no but honestly I am very very VERY excited#it’ll only be one MAYBE two weekends each month and they do have rooms on site for staff and volunteers who travel#(I doubt I’ll need them I know a guy 20 minutes away from the place who’ll let me crash)#so it’s not strenuous or biting into my already busy week#(being on a committee is fun….. *sobs in someone forgot to take minutes at last meeting*#anyways#this story is still developing#FINGERS CROSSED everything goes smoothly#even if I just did a Saturday….#I can work on ships………..#I COULD POSSIBLY GAIN ENOUGH EXPERIENCE TO JUSTIFY VOLUNTEERING ON A SHIP#AAAAH#(I do love a forge though… I can’t WAIT to try blacksmithing… even as an assistant/trainee/‘adaptable helper’)#yes I’m absolutely using ‘adaptable helper’ in this instance because. lol.#OKAY BUT IM SO EXCITED AND SO NERVOUS I REALLY WANT THIS TO GO THROUGH#soon as im back in the country im gonna try and nail down some dates
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