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Section 8: Why Readers Pay for Newsletters on Substack
Summary of my Udemy Course “From Zero to Substack Hero.” This is a new series upon request from my readers. I recently developed a course titled “From Zero to Substack Hero” and published it on Udemy and shared it on Content Marketing Strategy Insights owned by Dr Mehmet Yildiz who kindly allowed me to use his Substack Mastery book to design the curriculum. Some writers and editor colleagues…
#Avoiding Common Mistakes in Paid Newsletter Content#Boost Substack paid membership#Boosting paid subscriptions on Substack#From zero to Substack Hero on Udemy#paid subscribers#Paid subscribers on Substack#why readers pays on substack
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I’ve always been timid in my fund-raising efforts for to support this site, buy the occasional herb or gardening book or the more occasional cup of coffee and have wanted to make dedicated posts for our paying supporters but the technology confused me. I’m good with plants, but not tech. I did have an attempt a while back but it was a clunky method and interfered with the free posts we love to share. This website will always be a free, reader supported publication where a growing number of folks subscribe for a little every month in order to keep it free for everyone. But the other day, I scrolled down deeper into the settings than I usually dare go and found the option to share post with paid subscribers. Hooray! An easy fix. ✓ Subscribed At the moment, supporters get only a few bonuses – the joy of keeping this site going, a seasonal newsletter plus the occasional other if I’m in a chatty mood and they get free entry to a workshop of their choice during the year. They’ll also get a free copy of any of the ebooks that we’re (slowly) working on. New calling cards with the new site logo on them. Now, they will get all that plus a monthly, free post on herbalism and gardening. I think that’s worth $6 AUD a month. For transparency, we get $5.35 out of that $6 after Stripe’s fee. Also, I’ve worked out a way to make an archive of earlier newsletters. Cool, hey? If you’d like to support us and get a piece of those ever growing pile of bonuses, use the button up there in the middle of the post or use the one below us for donations (which get bonuses too). All of the information on Ligaya Garden Online is freely shared. Please consider making a small donation to keep it free for everyone. Just click this blue button.

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Medicare Annual Election Period Soon
Medicare Annual Election Period Soon For all existing and (hopefully future clients), here is what you should do in order to retain our free Medicare guidance. We do not make outgoing phone calls because we do not want to be wrongfully accused of aggressive marketing and I am personally dismayed when I hear of tactics that have been deployed by my counterparts. Gross. Our Medicare Enrollment…
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#Benefits#Subscriber#Comprehensive Financial Planning#Paid Subscriber#Part D#Guidance#Paid Subscribers#Medicare Enrollment#Financial#Medicare Annual Election Period#Financial Planning#Medicare#Medicare Advantage#enrollment#AI#PPO
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photos from Craig Mod's Ridgeline newsletter entry titled "British Sandwiches and Walking 300km of Wainright's Coast to Coast."
#nature#places#england#mine#sheep#i believe this newsletter is subscriber only but i highly recommend a subscription - free or (like me) paid - if you are interested in#travel / walking / hiking / philosophy / anything really
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so I just watched the new game changer ep (I was late because I was finishing up my rewatch of all game changer episodes (which I started long before I knew there was a new season coming)) and I'm so obsessed with so many eps, but this? is the best thing I have ever seen. and I've seen the Lord of the Rings musical. and I'm obsessed with Lord of the Rings and I like musicals. I cannot possibly come close to describing what Game Changer's Season Seven 'One Year Later' made me feel. I am utterly astounded and beyond obsessed. I will be thinking about this forever.
#game changer#dropout#dropout.tv#game changer season 7#new game changer episode#one year later#game changer one year later#sam reich#vic michaelis#jacob wysocki#lou wilson#sam says#everybody buy a dropout subscription right now it's so important#everybody needs to see this episode#life changing#fantastic#perfection#the greatest thing in all of existence#the best thing I've ever seen#in my life#truly#like actually#go watch it#one year later game changer on dropout.tv#currently six dollars a month soon to be seven for new and returning subscribers only#this is not like a paid ad i just love dropout
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Man that podcast episode was seriously so good like I've already relistened 3 times and I'm still not over it.
Tommy being so impressed by DnP and asking for advice on how they've handled things re:content creation and Dan & Phil giving the kindest most sincere advice about finding what makes you feel happy and creatively fulfilled and making sure you're putting yourself first.
Gosh it was so fucking refreshing to see creators from such wildly different "eras" of YouTube be so chill and friendly and find common ground.
#idk idk idk it was just sweet ok. also can we talk abt how well Tommy and Phil meshed together? like Tommy would ALWAYS catch it when Phil#said something silly even if Jack and Dan moved on from it pretty quick. and Phil rolls with Tommy's non sequiturs so well#augh. FINEEE maybe when i get paid this week i will subscribe to the patreon 🙄#doodle.txt
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Alright, so I've been a fan of Shane, Ryan and even Steven since their buzzfeed days and I've been watching this whole thing with Watcher moving their content over to their own streaming service debacle.
Like most ppl, I think it's a poor business move to alienate your fans like this, but I've been thinking on it more from maybe a financial perspective. I'm wondering how many people actually signed up for it. I saw a tiktok advertising expert say that the conversion rate for ads--meaning the number of ppl to actually buy something when they see an ad is about 1-5%. Like, right now they have about 2.8 million subscribers. And even though they've lost about 50K since and counting, they probably anticipated some loss. I'm sure they've mathed that if they just get at least like 100K conservatively out of their nearly 3 million fanbase to sign up, they'd be able to make $600K a month from their streaming service at six bucks a pop each month.
Maybe that's worth it? I'm not exactly sure how much they were making before. Ppl say they had 11K subscribers on patreon before but that's just their member total. Actual paid members was about 5K. But despite the controversy, their patreon member count has actually gone up. Today it sits at 12K members total with nearly 6K members paying. So they're making at least $30K-70K+ a month currently on patreon based on their offered tiers. not sure how much they were making on ad revenue alone or sponsors cuz I'm not sure how that stuff works on youtube. But maybe by their own accounting they think the loss of followers was worth it if they can hang on to that small, loyal but paying minority.
Another youtuber has pointed out that if you have a sponsor for a video and it's a one off, it can pay more. Up to $35K. So if that is the peak and they release 1 video a week, so 4 a month would be like 140K a month on sponsor money. And youtube pays about $10 per 1000 views a video, and they average 1 mil each video. So about $40K a month on views. So we can guess that they made about $180K a month currently on youtube (patreon and merch sales not included).
Honestly, if they can reach the goal of 1-5% of their subscribers converting to their streaming platform, yeah they probably would make more money in the long run. IF they can somehow manage to retain as well as grow those number of subscribers on their new platform. And don't forget, they don't plan to delete their current videos on their youtube channel so they'll still be earning revenue from those videos. We'll have to see I guess given how much goodwill they've lost with their audience.
Tbh, I am all for them trying to get paid more for their work but I also think they could have transitioned much differently, like only putting some exclusive content on their own platform while also posting free shows to youtube. Or maybe delaying releases for a week or a month for youtubers. or cutting back your production costs if it's really killing you cuz everyone has pointed out they liked the ghoul boys when it was just a black screen with text scrolling by saying "wheeze." Only time will tell if this move paid off for them.
But I'm not super knowledgeable on how the entire youtube thing works so if someone has some insight, feel free to weigh in.
#watcher#shane madej#ryan bergara#steven lim#its not a bad business move tbh if they get guaranteed 6 bucks each month each subscriber#and they don't have to care about the views/what is popular because they are no longer paid by how well a video does#also i am really tired of ppl placing the blame on one person#like i get that we all have faves and maybe some are problematic#but that doesn't make your faves innocent cinnamon rolls okay#they all made that decision together#text post#personal
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From love likes a dare and my bottom teeth are crooked and you have mustard on your shirt
#my writing#🥹 if anyone could consider subscribing to my newsletter#the paid one#I’m a little broke rn and trying to promote it but I hate#asking for money for writing#but I really like this one
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John & Paul: A Love Story In Songs tells the story of the tempestuous, tender, intimate, phenomenally creative relationship between John Lennon and Paul McCartney. It’s about how two damaged young men merged their souls and multiplied their talents to create one of the greatest bodies of music in history.
It starts in 1957, when the two of them meet, before taking us through their rise to fame, stupendous success, acrimonious split and aftermath. I tell the story through songs, since it’s my belief that it’s impossible to understand the music of the Beatles except through the alchemy between John and Paul - and you can’t understand that alchemy except through the songs. John & Paul offers a whole new narrative of the Beatles; one which scrapes away the clichés in order to reveal the group and its two principals afresh. It’s a story full of joy, love, pain and pathos. But don’t take my word for it…
The first new Beatles story in decades - and the one that will make your heart burst.
Caitlin Moran
No writer has ever gotten to the heart of the John/Paul saga as brilliantly as Ian Leslie. This extraordinary book sheds light on a cultural mystery: how two nowhere boys from Liverpool formed a teenage bond that transformed the future, and in so many ways, invented it. John and Paul is a bold, original, empathetic revelation of why our world is still fascinated by this friendship-and still trying to live up to it.
Rob Sheffield
I’ve been working on this book for the last three years and it’s now pretty much done - we’re in the very last round of copy edits. It’s the best thing I’ve ever written and I can’t wait to share the whole thing with you. The notes section has been completed (I am so glad to say). The pages have been typeset. Most excitingly: we have a jacket design. Actually two, because John & Paul has two terrific publishers, one in the UK (Faber), one in the US (Celadon).
The Ruffian is deeply intertwined with John & Paul: A Love Story In Songs. The book sprang from a long piece that I wrote about McCartney on here back in 2020. It went so unexpectedly viral that I started to think, huh, what if…? I’d already been thinking, vaguely, of a book about the two of them, but now it seemed viable. I got a similar response to my piece on Peter Jackson’s Get Back, also published on The Ruffian. Those two pieces became my kind of standard for the book - I wanted the whole thing to elicit as powerful a response as they did.
It’s been a massive undertaking and without income from The Ruffian I simply wouldn’t have had time to do this story justice. Over the months to come, especially as we get nearer to publication, I’ll be sending J&P-related posts exclusively to paid subscribers. These will include pieces on the writing of the book, extra material I had to leave out, and perhaps some extracts. There will be other goodies too; my publishers have some exciting plans.
YOU CAN NOW PRE-ORDER ‘JOHN & PAUL’
Yes, it’s out there on the virtual shelves, waiting for you. And I would absolutely love you to pre-order (to those of you annoyed by this arguably redundant term, I apologise but it’s handy).
Every sale of this book counts but some sales count more than others. Pre-orders are simply more valuable to authors. Why? Because they move the algorithmic needles. The more orders a book receives before its publication date, the more prominence the retailers give it when it arrives, and so the better it does on release It’s all about the big mo. The prize is a spot on the bestseller lists in that first week. So let’s give it a go…
If you can afford it, please smash your preferred link and get your order in now (UK and US retailers below):
UK
Waterstones
Amazon
Foyles
Blackwells
U.S.
Amazon
Barnes & Noble
Bookshop
Audible
#mclennon#john lennon#paul mccartney#john and paul#two of us#slightly tempted to become a paid subscriber just to see what material he had to leave out#it’s probably something I’ve seen on tumblr many times before though#I do hope it does very well and becomes a bestseller#does anyone know what he means when he says ‘it’s all about the big mo’?#does he mean money?#woo! Rob Sheffield#‘damaged young men’#’merged their souls’#sounds like the start of a Shakespeare play
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*slams door open* GUYS. THE AVANTRIS MERCH SHOP IS SELLING SOME OLD STUFF AGAIN.
#thank god i decided to subscribe to the newsletter#unfortunately i can’t buy anything until i get paid in the next couple of days#but rest assured im buying some of this shit lol#(my eye is on the Jericho/Virgil t-shirt and some of the stickers)#legends of avantris
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Featured Newsletters by Substack Mastery Boost Pilot: Episode 14
Curated Newsletters Curated newsletters of writers contributing to the Substack Mastery publication on Medium to create synergy Dear Writers and Readers, Happy November, we were unable to post curated newsletters in October as we were busy with the design and testing of our new Substack Mastery Boost pilot. As announced by our chief editor Dr Mehmet Yildiz (Main) yesterday in the monthly…
#Audience building on Substack#Boost pilot by Illumination#business#community support on Substack#Dr Mehmet Yildiz boosting substack newsletters#Medium#newsletters#paid subscribers#stories#substack#Substack Mastery#Substack mastery boost pilot#technology#writing
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imagine addressing critique abt smth (cc) but then put that post behind the patreon subscription paywall lmfao especially idiotic since a lot if not most of the critique comes from outside that nice patreon echochamber lol
#just woke up to get tired again by seeing stuff like this lol#its about that disaster called a “twilight”-set by joliebean btw#tumblr turned me into a gossip girl i swear lol but shit needs to be pointed out#having open discourse is now a privilege that needs to be paid for#only thing i learned from that#and even if that critique came from a patreon subscriber its still bs#like nice that u only address stuff like this to ur paying fanclub#when a huge chunk of potential ppl who download this arent members
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Summer Reading List: A New Entry
Summer Reading List: A New Entry Check out this book by clicking on the Jae’s Corner Amazon reading list: click here. You can safely presume that the academic, theoretical principles in this book are fully considered, and incorporated into the guidance we provide. A financial plan is a portfolio of diverse components that interact, fit for a specific situation. Our challenge is, and will always…

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#Book Review#Summer Reading List#Academic Principles#Theory#Financial Planning#ACA#news#portfolio#AI#Amazon#Subscriber#Paid Subscriber#Guidance#Paid Subscribers
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my coworker is always trying to get me to be annoyed or disagree with something chappell roan said and I'm always like 😐 ok.
#this time it was ''if i wore a muzzle i would be way more famous''#she would be more popular if she werent political tho! shes not wrong!#its like hes always trying to get me to concede at least one point about finding her annoying/wrong/difficult#and im always like. no actually.#text tag#(he didnt do this for the ai art drama because he is a paid chatgpt subscriber)
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Ever just have your homework reading tell you Watson got shot in the left ass cheek?
Cause I have
The Longman Anthology of Detective Fiction for those interested
#sherlock holmes#doctor watson#I dont think there's any tag i can put that can make my feelings tangible about this theory#the person who wrote this has a degree#this is a college-level book#it costs thirty dollars#i have to go about my day knowing that rather than say “Doyle forgot where he put the bullet wound” this guy said “Watson's ass got shot”#honestly I subscribe to the theory that the bullet ricocheted or traveled or... idk maybe he was shot twice#but no- he was just shot in the butt apparently#doctor john watson#dr watson#dr john watson#a moment of silence for John's left buttock#i paid thirty dollars to read about John's buttcheek being shot and him being too ashamed to put that down in writing so he just lied
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what the bally fuck is this "very demure very mindful" shit popping up everywhere. can we all PLEASE go back to slutting it up and farting max volume?!? I hate it here.
#you know a meme is pure ass when fucking washington post is already on board saying shit like 'subscribing to WP? very demure very mindful'#shUT THE FOCK UP YA LITTLE NEEK. I'M GONNA TAKE A PHAT SHIT ON YOUR PILLOW HOWS THAT FOR DEMURE#''omg nooo the story behind it is so wholesome the whole meme was started by a trans woman and now she's paid for all her surgeries''#OKAY GREAT EXCELLENT SO WE CAN STOP WITH THE WEIRDO TRADWIFE SHIT NOW??? WE CAN STOP???????? SHE DID IT AND WE CAN FUCKING STOP????????????#PLEASE?!?!?!??!#PLEAAASE!?!?!???#ALL I HAVE SEEN IS PEOPLE BEING JUDGEMENTAL AND PASSIVE AGGRESSIVE AND WEIRD ON COMPLETELY UNRELATED SHIT.#CAN WE CIRCLE BACK TO BILLIE EILLISH WANTING TO FUCK CHARLI XCX AGE GAP VS PREDATORY LESBIANISM DISCORSE??? FUCKING ANYTHING ELSE. I BEG.
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