#its not a bad business move tbh if they get guaranteed 6 bucks each month each subscriber

[youkaiyume]

Alright, so I've been a fan of Shane, Ryan and even Steven since their buzzfeed days and I've been watching this whole thing with Watcher moving their content over to their own streaming service debacle.

Like most ppl, I think it's a poor business move to alienate your fans like this, but I've been thinking on it more from maybe a financial perspective. I'm wondering how many people actually signed up for it. I saw a tiktok advertising expert say that the conversion rate for ads--meaning the number of ppl to actually buy something when they see an ad is about 1-5%. Like, right now they have about 2.8 million subscribers. And even though they've lost about 50K since and counting, they probably anticipated some loss. I'm sure they've mathed that if they just get at least like 100K conservatively out of their nearly 3 million fanbase to sign up, they'd be able to make $600K a month from their streaming service at six bucks a pop each month.

Maybe that's worth it? I'm not exactly sure how much they were making before. Ppl say they had 11K subscribers on patreon before but that's just their member total. Actual paid members was about 5K. But despite the controversy, their patreon member count has actually gone up. Today it sits at 12K members total with nearly 6K members paying. So they're making at least $30K-70K+ a month currently on patreon based on their offered tiers. not sure how much they were making on ad revenue alone or sponsors cuz I'm not sure how that stuff works on youtube. But maybe by their own accounting they think the loss of followers was worth it if they can hang on to that small, loyal but paying minority.

Another youtuber has pointed out that if you have a sponsor for a video and it's a one off, it can pay more. Up to $35K. So if that is the peak and they release 1 video a week, so 4 a month would be like 140K a month on sponsor money. And youtube pays about $10 per 1000 views a video, and they average 1 mil each video. So about $40K a month on views. So we can guess that they made about $180K a month currently on youtube (patreon and merch sales not included).

Honestly, if they can reach the goal of 1-5% of their subscribers converting to their streaming platform, yeah they probably would make more money in the long run. IF they can somehow manage to retain as well as grow those number of subscribers on their new platform. And don't forget, they don't plan to delete their current videos on their youtube channel so they'll still be earning revenue from those videos. We'll have to see I guess given how much goodwill they've lost with their audience.

Tbh, I am all for them trying to get paid more for their work but I also think they could have transitioned much differently, like only putting some exclusive content on their own platform while also posting free shows to youtube. Or maybe delaying releases for a week or a month for youtubers. or cutting back your production costs if it's really killing you cuz everyone has pointed out they liked the ghoul boys when it was just a black screen with text scrolling by saying "wheeze." Only time will tell if this move paid off for them.

But I'm not super knowledgeable on how the entire youtube thing works so if someone has some insight, feel free to weigh in.