#Pacifica State Beach
Explore tagged Tumblr posts
Text
Pacifica State Beach, Pacifica, California, USA
William Bout
#Pacifica State Beach#Pacifica#California#USA#Beach#From Above#FromAbove#CANature#US#United States#United States of America#North America
1 note
·
View note
Text















The Golden Gate National Recreation Area was created on October 27, 1972.
#Golden Gate National Recreation Area#created#27 October 1972#US history#anniversary#Alcatraz Federal Penitentiary#San Francisco#California#USA#United States Penitentiary Alcatraz Island#Presidio of San Francisco#Crissy Field#cityscape#summer 2017#Golden Gate Bridge#Fort Point National Historic Site#Mori Point#Pacific Ocean#Pacifica#travel#San Francisco Bay#vacation#architecture#Sequoia sempervirens#tree#landscape#Pacifica Beach View Park#original photography#tourist attraction#landmark
2 notes
·
View notes
Text
#my videos#guess who was out By The Sea again on this fine evening#sorry for any shakiness it was cold out there#California#Pacifica#Sharp Park State Beach#ocean
16 notes
·
View notes
Text

Colorful scenery at Pacifica State Beach 😎🌊🏖️
#travel#ocean#beach#nature#seaside#pacific#pacifica#scenery#ocean lover#gradiant#surf life#surf#california#beach day#waves#photooftheday#water sports
38 notes
·
View notes
Text


Brewer’s Blackbird (Euphagus cyanocephalus) at Linda Mar State Beach, Pacifica CA.
#nature#birdblr#nature photography#birb#bird photography#birding#birdwatching#brewer’s blackbird#passeriformes#icteridae#Euphagus cyanocephalus#wildlife photography#birds#birdphotography#orinthology#changeling in the field
8 notes
·
View notes
Text
Eddie's Education, Chapter 31
Masterlist link
Pacifica, California
October 2002
The smoke of Eddie's cigarette swirled around his face in the cool coastal air, joining the early morning fog swaddling the coast. The glow of its cherry cut through the haze and reflected in the dark orbs of his eyes. He took a deep drag and exhaled slowly. It had become a ritual...a meditation.
Eddie had never been a morning person...ever, but something changed lately. Being here, being alive after everything, being the hell out of Hawkins, made him cherish however many sunrises he still had left to witness in his life. Besides, the smoky vista and the rare black sand made him feel like some kind of dark wizard in a fantasy novel, surveying his alien domain.
Sure, now and then a beach runner would stomp by, ruining his musings as their footprints would mar the swath of charcoal-hued sand. Some neo-hippy would wave him a much-too-cheerful “good morning” while Eddie would just grin faintly around his cigarette, squint groggily, and raise his Garfield mug in a one-way toast.
What was it Hop always said? “Mornings are for coffee and contemplation.”
Damn straight, Hopper, Eddie thought with an amused snort.
Eddie cradled the warm ceramic. Stained and chipped and ugly as it was, he loved that mug. Wayne insisted he take it with him as the two wrestled with cardboard boxes and packing tape.
The bustle of packing and moving stilled for a moment as the two men faced each other with matching Munson smirks, fighting back tears as they realized that this was it. This was goodbye.
“I'll...I'll call. I promise,” Eddie croaked out, and sniffed, holding his tears at bay.
“I know. I know you will, son,” Wayne said patting him on his shoulder, sniffing as he also stubbornly refused to cry.
“...and I'll send you some hats and mugs for the collection. Every ugly piece-of-shit souvenir from every gas station and tourist trap between here and Nor Cal. I'll mail it to you.”
Wayne snorted and chuckled loudly.
“Come here, kid,” he said and they held each other tight, both unable to hold back tears any longer.
Eddie took a deep breath and held tightly to Wayne's jean jacket. It smelled like motor oil, black coffee, and Camels, just as it had when Wayne would hold him as a kid, consoling him when he was afraid or abandoned.
Some things never change, he thought.
-----
Eddie floated back to the present. His cigarette had fizzled its way down to the filter and his coffee had all been sipped away, revealing the witty quip, I hate Mondays, at the bottom of the mug.
He knew he should make his way back, but he wanted to stay out here a little longer, just until the fog lifted and the sky lit up a little more. So he sat down cross-legged in his pajama pants, waiting for the light to come.
-----
Hawkins Memorial Hospital
November, 2001
“Yes. I suppose you could frame it that way. However, medical techniques from our research are what saved your life and they're going to be what saves hers. But, of course there are conditions.”
Eddies brows shot up. “Conditions? You're willing to withhold life-saving medical attention, which she needs because of your project gone haywire in the first place, if we don't agree to your 'conditions'?” He scoffed, “What is wrong with you people?”
“Hear us out, Mr. Munson. If you don't, she will never wake up again,” she stated bluntly.
All he could do was gulp. They knew exactly where they had him, pressing a blade right through the most devastatingly vulnerable rend in his armor...his love for her.
“Alright...I'm listening.”
“Leave.”
“I beg your fucking pardon?” Eddie snipped back to the suited wall of assholes before him.
“Leave. Leave Hawkins and set up somewhere else. We'll provide both you and Leia a generous stipend for rest of both of your lives. Work or don't. Whatever you want to do, we don't care as long as you don't talk about what happened to you, or what kind of medical miracles it took to bring you both back from the dead. Let's just say there's a lot we'd rather not have to explain...again.
We'll visit to conduct periodic check ups, gather data, provide further medical care if required. But we'll need you both to leave Hawkins. We don't want to risk or invite questions or investigation from the public.”
Eddie's face went from confused to a wide shit-eating grin as it all came together.
“Ohhh. I get it, you're bribing us. You're trying to make it sound like you're willing to be benevolent patron saints in exchange for our cooperation, but it seems a lot more like Leia and I have you well and truly by the balls here.”
The lady's eye twitched beneath her immaculate veil of make up, and he knew he got to her. She said coolly. “Or we could simply remove this problem in other, more direct ways. Our organization knows how to make people disappear through much less charitable means.”
Eddie wiggled his head. “Oh no...see, we're too valuable for you to off us. We'd be your prized research subjects now. Lightning struck twice for you with me and Leia. Get rid of us and you get rid of decades of breakthroughs.”
He tapped his finger to his head as he stood up and smiled menacing to the agents. “I'm trailer trash, folks, but I'm not an idiot. And I'm not about to drop to my knees thanking you for giving us what we deserve after what you've put us through. And we killed your monster for you, by the way, you're welcome.”
The lady took a deep breath and clenched her jaw. She had a look that Eddie was deeply familiar with; the look of an angry authority figure trying to stay composed when they really want to smack the smug grin off his face.
But this wasn't principal Higgins. These were people with real, terrible, power and her next words reminded him of that.
“We've learned, over the years, that the carrot works a good deal better than the stick for getting what we want, but that doesn't mean we won't resort to the stick. Bear in mind, Mr. Munson, we haven't saved her yet, and we could glean a good deal of information from either of you as cadavers.”
That got him, the idea of Leia's body utterly lifeless on coroner's slab. He lurched forward like a rabid dog, but the others held his arms back.
Now the lady smiled her perfectly painted lips, unflinching satisfaction written across her features.
Gradually, Eddie's breath stilled. Finally he sighed and looked over to his beloved with a soft, desperate expression as he asked, “Can you really save her?”
The agent didn't expect to, but she felt a pang for him, for this couple, for the life they were fighting so hard for. She said, with surprising gentleness, “We'll do our best. You have my word.”
He snorted. “You'll forgive me if that doesn't mean a whole hell of a lot, agent whoever-you-are.”
He turned away and sat on the edge of Leia's bed, held her small warm hand and said, “Let's stop bullshitting each other. You already know I'd do anything to bring her back. So let's not waste anymore time.”
The agents nodded. Before Eddie knew it, he had signed some papers (the fine print of which he couldn't give a single shit about) and a frenzy of activity began around them.
@sweetsigyn @veemoon @elegantkoalapaper @little-wormwood
(Thank you so much for your patience, my dears! This should wrap up soon.)
7 notes
·
View notes
Text
Conquering the California Coast - A Motorcycle Road Trip Itinerary

Sun, sand, and endless highways await! Embark on an epic California coast motorcycle adventure. Imagine this: You, your motorcycle, and the open road. The Pacific Ocean stretches out beside you, the sun warms your face, and the wind whispers through your helmet. This is the California coast calling, and we've got the perfect itinerary for an unforgettable motorcycle journey.
Why Choose Golden Coast Riders for Your Coastal Adventure?
Before you hit the road, here's why you should choose us for your Motorcycle Rentals San Diego needs:
Killer Bikes: We've got a rad selection of motorcycles from top brands like Harley-Davidson, BMW, and Triumph, perfect for cruising the coast.
Gnarly Gear: We provide DOT-approved helmets with every rental and offer other gear for rent or purchase, so you can ride safely and in style.
Route Recommendations: Our team knows the California coast like the back of their hand. We can suggest awesome routes, hidden gems, and biker-friendly stops.
Easy Booking: Our online reservation system makes it super easy to book your dream ride. No hassle, just pure riding joy.
Support on the Road: We offer 24/7 roadside assistance because sometimes things go sideways on an adventure. We're here to help you get back on track.
Unforgettable Experiences: We're all about providing excellent service and helping you create an epic motorcycle adventure on the California coast.
Your California Coast Motorcycle Itinerary
This itinerary covers some of the most iconic stretches of the California coast, from San Diego to San Francisco. Feel free to adjust it based on your time and interests.
Day 1:
Start your journey in San Diego. Pick up your motorcycle rental from Golden Coast Riders in Escondido.
Cruise north on the legendary Pacific Coast Highway (PCH).
Stop for lunch in La Jolla and admire the seals basking in the sun.
Continue north and spend the night in Oceanside.
Day 2:
Enjoy a morning ride through Camp Pendleton and marvel at the rugged coastline.
Stop in San Clemente for some surf vibes and delicious fish tacos.
Continue north on the PCH, passing through Laguna Beach and Newport Beach.
Spend the night in Huntington Beach, known as "Surf City USA."
Day 3:
Explore the vibrant city of Los Angeles. Visit Hollywood, Santa Monica, or Venice Beach.
Take a detour inland to experience the iconic Mulholland Drive with its stunning views.
Head north on the PCH, passing through Malibu and Santa Barbara.
Enjoy a relaxing evening in the charming town of Solvang, known for its Danish heritage.
Day 4:
Continue north on the PCH, hugging the dramatic Big Sur coastline.
Stop at Pfeiffer Big Sur State Park for a hike among redwood trees and breathtaking views.
Visit the iconic Bixby Creek Bridge and capture some Instagram-worthy photos.
Spend the night in Monterey, a historic town with a vibrant waterfront.
Day 5:
Explore the Monterey Bay Aquarium, one of the world's best aquariums.
Ride along the scenic 17-Mile Drive, passing Pebble Beach and the Lone Cypress.
Continue north to Santa Cruz, a lively beach town with a classic boardwalk.
Spend the night in Santa Cruz and enjoy its laid-back atmosphere.
Day 6:
Head north towards San Francisco, passing through Half Moon Bay and Pacifica.
Cross the Golden Gate Bridge, a truly iconic landmark.
Explore the vibrant city of San Francisco, with its diverse neighborhoods and attractions.
Spend the night in San Francisco and soak up its unique charm.
Day 7:
Enjoy a final morning ride through San Francisco, perhaps exploring Golden Gate Park or the Presidio.
Return your motorcycle rental and reflect on your epic California coast adventure.
FAQs About a California Coast Motorcycle Trip
Q: Where can I rent a motorcycle in San Diego for my coastal road trip?
A: Golden Coast Riders in Escondido has you covered! We offer a wide variety of motorcycles perfect for cruising the coast. Check out our website or give us a call at +1 (858) 780-6008 to book your ride.
Q: Can I rent a Kawasaki Z900 in San Diego for this trip?
A: Absolutely! We have a variety of Kawasaki Z900 models available for rent, from classic cruisers to modern touring bikes. Live your California dream on a Harley!
Q: Are there any motorcycle rentals near me in Los Angeles if I want to start my trip there?
A: While we're located in San Diego, there are several reputable motorcycle rental companies in Los Angeles. EagleRider, Rent A Harley, and Hertz Ride are a few options to consider.
Q: What are some must-see stops on a California coast motorcycle trip?
A: Besides the places mentioned in our itinerary, consider visiting Morro Bay, Hearst Castle, Point Reyes National Seashore, and the Avenue of the Giants.
Q: I'm a new rider. Is this itinerary suitable for me?
A: The California coast offers a mix of easy and challenging riding. If you're a new rider, focus on the more relaxed stretches of the PCH and avoid areas with heavy traffic or tight curves.
Q: What kind of gear should I pack for a California coast motorcycle trip?
A: Pack layers for varying weather conditions, including a jacket, gloves, and rain gear. Don't forget sunscreen, sunglasses, and a comfortable helmet.
Hit the Road and Embrace the Journey!
A motorcycle road trip along the California coast is an experience you won't soon forget. With stunning scenery, charming towns, and the freedom of the open road, it's an adventure that will stay with you long after you return home. So, what are you waiting for? Book your motorcycle rental, pack your bags, and get ready to conquer the California coast!
Contact Details:
Golden Coast Riders Motorcycle Rentals
Address: 2120 W Mission Rd STE 250, Escondido, CA 92029, United States Phone: +1 (858) 780-6008
0 notes
Text
youtube
Step Inside This Luxury Townhome in San Juan Capistrano
🌟 A Glimpse of Coastal Elegance
Have you ever dreamed of living just minutes from the ocean, in a home that feels like your personal retreat? Welcome to 33436 Paseo El Lazo, where idyllic coastal living meets modern luxury. 🌊 Located within the exclusive gated community of The Cove in Pacifica San Juan, this 3-bedroom townhome is a hidden gem waiting to be discovered.
🏡 Designed for Modern Living
Built in 2018, this thoughtfully designed residence is both stylish and functional. Upon entering, you’re greeted by:
Bright, open spaces that flow effortlessly from one room to the next.
A gourmet kitchen complete with stainless steel appliances and a breakfast bar—a true heart of the home.
A private backyard that feels like your own secret garden. 🌳
Upstairs, the home continues to impress with:
A primary suite that redefines relaxation with its luxurious en suite bath, complete with dual sinks, a soaking tub, and a glass-enclosed shower.
Two additional bedrooms, perfect for family, guests, or a home office.
A versatile bonus room for added convenience.
Storage is never an issue, thanks to a large walk-in closet with built-ins and an attached two-car garage. 🚗
🌴 Amenities That Elevate Your Lifestyle
Living at The Cove is like being on vacation year-round. The community offers:
A resort-style pool where you can lounge and soak up the California sun.
A state-of-the-art fitness center to stay in shape without leaving the neighborhood.
Outdoor BBQ areas and a clubhouse for entertaining.
From everyday conveniences to extraordinary experiences, The Cove has it all. 🌟
📍 Unbeatable Location
This prime location in San Juan Capistrano puts you just moments away from the best of Southern California. Explore:
The ever-expanding Dana Point Harbor with its dining, shopping, and recreational options.
The charming streets of downtown San Juan Capistrano, rich in history and culture.
Renowned restaurants, beautiful beaches, and scenic trails.
🎥 Explore with Tim Smith Real Estate Group
Every home has a story, and at Tim Smith Real Estate Group, we specialize in telling yours. With innovative film design and marketing strategies, we highlight the best features of each property to capture the attention of discerning buyers.
Learn more about our unmatched expertise at Tim Smith Real Estate Group.
✨ Make This Dream Home Yours
33436 Paseo El Lazo is more than a house—it’s an opportunity to live your best coastal life. Ready to take the next step?
📌 View the listing here: Listing Details
💬 Contact us today and let’s make your dream a reality.
1 note
·
View note
Text







The World Dog Surfing Championship small dog category at Pacifica State Beach on Saturday, Aug. 3, 2024. (Craig Lee/The San Francisco Examiner)
0 notes
Text






























San Mateo County was officially organized on April 18, 1857.
#Daly City#Mussel Rock Park#Pacific Ocean#summer 2019#travel#USA#San Mateo County#organized#18 April 1857#anniversary#US history#landscape#cityscape#seascape#countryside#tourist attraction#landmark#Bayfront Park#Millbrae#San Francisco International Airport#Montara State Beach#Pacifica#Pacifica Beach View Park#Mori Point#architecture#plane#original photography#summer 2022#2017#vacation
0 notes
Text
Apartments Near Long Beach
The 200 West Ocean is an excellent apartment near Long Beach. I like this apartment because it offers beachside beauty and elegance. Living in a home like this offers a relaxing everyday living. Plus, the convenience of all the available amenities. It's perfect for you and your family. Then, the locations are just perfect. Plenty of shops and restaurants are nearby, and the convenient access to Downtown Long Beach Station makes it easy to take quick trips to Downtown LA, Santa Monica, Pasadena, or Hollywood. Explore popular destinations such as The Pike Outlets and Victory Park. Experience the beauty of Alamitos Beach, where the sparkling ocean and breathtaking Pacific coast views await you. Enjoy a day of fun in the sun and create unforgettable memories that last. For inquiries, call (844) 949-3898.
Long Beach, CA, attractions
Long Beach offers a variety of attractions for visitors, including the farmers' markets, hiking, biking, brunch, and visiting haunted sites. The city's 11 miles of sandy shoreline are perfect for exploring unique proposal spots. The annual festival attracts visitors with its vibrant colors and diverse food and beverage stalls. Shopping in Long Beach includes stores like Restoration Hardware, H&M at The Pike Outlets, and Shoreline Village, which features specialty shops selling Turkish ceramics, towels, and lamps. Other popular shopping areas include 2nd Street in Belmont Shore and nearby malls like Marina Pacifica Shopping Center and 2nd & PCH.
Catalina Express
Catalina Express offers more than just transportation to and from Catalina Island. In Long Beach, you can enjoy a meal at nearby restaurants, go souvenir shopping, or even go whale watching before boarding. If you have extra time, you can explore Long Beach itself, visit the Aquarium of the Pacific, or rent bikes to explore the downtown area. Upon arrival in Avalon, you can wander through the charming town, relax on the beach, go on a scenic adventure, or indulge in water sports. You can also enjoy cultural experiences by visiting museums or watching a live show.
Long Beach mayor addresses crime and housing problems
Long Beach Mayor Rex Richardson addressed the city's rising crime rates, growing homelessness, and housing crisis in his State of the City address. Richardson emphasized prioritizing homelessness and affordable housing, particularly after declaring a state of emergency over homelessness in 2023. The city has already addressed the issue, placing families in permanent housing and creating new shelter beds. Richardson also announced the addition of 100 new police officers to improve public safety and support local businesses affected by vandalism. Economically, the port of Long Beach has successfully moved more cargo than any other port in the US, and the expansion of aerospace company Jet Zero is expected to create 500 new jobs.
Link to maps
Catalina Express 320 Golden Shore, Long Beach, CA 90802, United States Head west on Golden Shore 0.4 mi Turn right onto W Ocean Blvd Destination will be on the right 0.5 mi 200 West Ocean 200 W Ocean Blvd, Long Beach, CA 90802, United States
0 notes
Text
Discover the Best Dog-Friendly Beaches in San Francisco
Are you and your furry friend yearning for a coastal adventure? Look no further if you're in San Francisco! We've compiled an extensive list of fantastic options boasting iconic Golden Gate views, cliffside landscapes, and prime surf destinations. Your perfect beach day awaits!
Explore the interactive map below for more details on each location. Scroll down to delve into the unique charm of each beach, accompanied by snapshots of other delightful dogs relishing these beloved dog-friendly havens.
Baker Beach a) Baker Beach is free but can get crowded; aim for early or weekday visits for hassle-free parking. b) Capture classic San Francisco moments with your camera (mindful of nude sunbathers). c) Dogs should remain leashed, and caution is advised for swimming due to rip tides.
Fort Funston a) Enjoy breathtaking cliffside views during a short, steep walk down to the beach. b) Exercise caution in the water due to surf and rip tides. c) Let your dog frolic off-leash in this dog-friendly paradise.
Lands End Beach a) Access this secluded gem within the Golden Gate National Recreation Area through a scenic hike. b) Known as "Swimsuits End," be aware of possible nude sunbathing. c) Unleash your dog to play freely on this picturesque beach.
Montara State Beach a) A hotspot for surf fishing and tidepool exploration, Montara State Beach offers a pristine coastal habitat. b) Dogs are to be leashed at all times. c) Additional beach information and visitor guidelines can be found here.
Esplanade Beach a) Seek out this secluded gem; consult locals for access points. b) Explore more at low tide and bring binoculars for whale-watching. c) Grant your dog off-leash freedom on this hidden treasure.
Pacifica State Beach a) A spacious, bustling beach perfect for surfing, fishing, and beachcombing. b) Leash your dog and be prepared to pay a state park fee for entry. c) Visit the park's website for detailed information.
Bolinas Beach a) Discover tranquility in the quiet town of Bolinas, ideal for water sports, bird-watching, and sunbathing. b) Arrive early or on weekdays to secure a parking spot during peak times. c) Unleash your dog for carefree play on this serene beach.
Albany Bulb a) Immerse yourself in a unique urban-nature experience (don't forget your camera!). b) While dogs should be leashed, it's not uncommon to see them off-leash. c) Dive into a thought-provoking read about Albany Bulb here.
Rodeo Beach a) Part of the Golden Gate National Recreation Area, Rodeo Beach beckons hikers, bird-watchers, and photographers. b) Venture south to explore defunct military batteries at South Rodeo Beach. c) Grant your dog off-leash freedom under reliable voice control.
Stinson Beach a) Renowned for excellent swimming and popular for water sports, volleyball, and hang-gliding. b) Leash your dog, and be mindful of restricted areas; check the park's website for details. c) Make the most of the boogie boarding with rental shops nearby.
Buchanan Dog Beach a) A small, secluded dog beach with gentle waves, perfect for swimming. b) Bring your water, baggies, and other essentials. c) Unleash your dog for an enjoyable playtime by the waves.
Crissy Field Beach a) A bustling beach with stunning Golden Gate Bridge views, close to food, coffee, and attractions. b) Dogs are allowed off-leash in designated areas.
Muir Beach a) Enjoy a peaceful beach popular among locals. b) Spot whales and shorebirds, explore nearby trails for diverse habitats. c) Grant your dog off-leash freedom in specified areas.
Ocean Beach a) A popular spot for strolls, kite flying, and dog-friendly outings. b) Dogs are allowed off-leash in designated areas; note accessibility during high tide. c) Exercise caution, as swimming is discouraged due to strong currents.
If you're in need of a dog sitter in San Francisco, find a reliable one on Pawrents
0 notes
Text
Fighting Back
It’s the saga that keeps giving. While it is typical for consumer boycotts to be forgotten after six months, this one is now approaching seven months, with no signs of abating.It’s just that the victim company is fighting back, acting as if nothing happened, and basically saying to all those who left the brand, “We couldn’t care less about you anymore.”
Of course, I am talking about Bud Light, which was America’s biggest beer brand until what happened last April. The PR disaster that ensued following the one-off beer can produced for transgender influencer Dylan Mulvaney sent many beer drinkers off in righteous indignation. In exchange, they adopted Modelo as their new beer brand, an import from Mexico.
Now let me try to explain a little bit about Modelo, because there’s a very unique situation at play here in the States. Globally, AB-InBev, parent company of Budweiser, also owns Grupo Modelo in Mexico, which also makes Corona, Pacifica, and other popular brands. It’s just that when this purchase went down a few years ago, to appease the US and their fears of antitrust, AB-InBev had to agree to a unique licensing and distribution agreement with someone else.
That someone else is Constellation Brands, which produces and distributes a wide variety of beers, wines, and spirits. Constellation is the sole licensee for all Modelo products in the US. Essentially, Constellation is more marketing company than manufacturer, and all that Modelo Beer we hear about crushing Bud Light these days comes from Mexico.
From a brewery owned by AB-InBev.
So while Bud Light may have been toppled from its throne here, it kind of has the last word. It’s just that Constellation gets a slice of the action and bragging rights locally.
Yeah, that’s a mess. Now back to Bud Light. In the wake of April’s incident, the brand has partnered with many college football teams for a huge promotion this fall. And now comes news of their sponsorship of mixed martial arts league UFC, or Ultimate Fighting Championship. It’s a deal worth north of $175 million.

Interestingly, Bud Light is the more or less official beer here at WT. There are banners hanging inside our basketball arena, and at the Homecoming Tailgate, only Bud Light and Michelob Ultra were available. My son-in-law bought me a “cabottle” of Bud Light. That’s slang for one of those 16-ounce aluminum bottles frequently sold at stadiums, beaches, and anywhere else that glass is not allowed.
And that “cabottle” I drank is a commemorative one for Folds of Honor, a charity that provides educational scholarships to family members of fallen and disabled service members as well as first responders. Bud Light has directed $21 million to this organization in the last 13 years.
I do find this sponsorship to be eyebrow-raising, given what happened here last March and the cancelation of a drag queen show. Because values. I’ll let you mull over that one. Here, have a pint of irony.
Now some of you may be thinking that Bud Light is simply aloof and has turned a deaf ear to the folks who still insist on posting a snarky laughing face emoji any time they see a social media post regarding Bud Light. I truly think that AB-InBev simply no longer cares if it shed some customers. After all, it’s still getting a few ounces of profit from every one of those Modelos sold instead of a Bud Light, by virtue of owning the brewery.
More importantly, AB-InBev is huge, with $57 billion in global revenue. US operations are but a small piece of that. While 2Q revenues dropped $395 million, or about 10% overall of company sales, AB-InBev can ride out this storm for a long time. And while retail sales of Bud Light are down 30% year-over-year for the last month, that does not account for sales on tap. Those rough-and-tumble guys boycotting Bud Light may not want to bear the stigma of waltzing through the store with a 24-pack of Bud Light, but they can order one in a glass with virtual anonymity.
This year’s fiasco may take longer to iron out the wrinkles than the norm. In fact, maybe it will never come clean. But there’s one thing you can count on: Bud Light is not dead, and its well-heeled owner will continue to pump money into it because it can. While Bud Light is consumed primarily by men (60%), it also tracks highly among Gen-Zers. And as we have discussed before, Gen-Zers have a far more progressive worldview than their elders.
I suspect in the long-run that big truth will hold sway, and older folks who stormed away from the brand will do their own thing until they fall off the radar completely. AB-InBev is in this for the long game, not just 2023. Here’s to you, Gen-Z, and here’s to AB-InBev. This saga is far from over, and I think I know who the ultimate winner will be.
Dr “Have A Drink On Me” Gerlich
Audio Blog
0 notes
Text

Midday at Pacifica Beach.
2 notes
·
View notes