#North America Spirits Market

[adityarana1687-blog]

North America Spirits Market To Reach $332.59 Billion By 2030

The North America spirits market size is expected to reach USD 332.59 billion by 2030, according to a new report by Grand View Research, Inc. It is anticipated to expand at a CAGR of 6.3% over the forecast period of 2024 to 2030. The growing demand for unique and crafted alcoholic beverages is emerging as a rising trend in North America, which is expected to drive the spirit’s demand. Increasing product promotion and tasting/educating programs are boosting the sales of spirits among millennials. Over the past few years, with the changing lifestyles, consumers are choosing quality over quantity. The availability of a wide range of these drinks, including flavored and gluten-free, has boosted the sales of these products across the region. Companies have been introducing innovative flavors to their drinks to attract a wider range of consumers.

For instance, in August 2021, Rémy Cointreau’s brand Bruichladdich launched two new flavors in single malt whiskey: the Bruichladdich Bere Barley, a 10-year-old distilled in 2011 from the 2010 harvest of Orkney-grown Bere, and Port Charlotte Islay Barley, distilled in 2013 from the 2012 harvest of seven farmers.

Spirits are gaining traction among consumers and are one of the fastest-growing alcoholic beverage categories in the region, especially in the U.S. With the rapid expansion of social media, product manufacturers are continuously adopting and integrating social media to market alcoholic beverages. Brands are now promoting their wines by partnering with influencers and consumers to create “gram-worthy” posts. More than 100 million social media profiles on platforms such as Facebook, Twitter, and Instagram have been playing a key role in promoting these drinks.

Another consumer trend that is driving the growth of the market is the rise in demand for natural and organic beverages. Alcoholic beverages that are made organically and involve less fermentation are in high demand. Several small producers do not use chemicals in their drinks, and these locally produced alcoholic beverages are highly preferred by consumers. Health and wellness are becoming increasingly important to alcohol consumers, and as a result, consumers across the region are opting for alcoholic beverages made with natural flavors. Manufacturers have been focusing on ingredient quality and transparency, considering the growing trend.

Another notable consumer trend is “drink better, but less.” Consumers are leaning toward quality drinks while gradually reducing their alcohol intake. According to the International Wines and Spirits Record (IWSR), in 2019, 52% of adults in the U.S. were trying to reduce their intake of alcohol. In addition, a study organized by Bank of America Merrill Lynch found that 31% of millennials in the U.S. and the U.K. drank less alcohol in 2019, up from 21% of millennials in 2018. These trends are expected to shape the demand for spirit-based drinks.

Request a free sample copy or view report summary: North America Spirits Market Report

North America Spirits Market Report Highlights

Whisky accounted for a share of over 27% in 2023. Consumers are drawn to the rich flavors, diverse expressions, and artisanal craftsmanship associated with whisky. In addition, whisky tastings, festivals, and the influence of popular media have elevated its status. Rising disposable incomes and the trend towards savoring high-quality spirits over quantity further contribute to increased whisky consumption.

Bar top/cork spirits are expected to grow at the fastest CAGR from 2024 to 2030. Bar top corks are often associated with high-quality, artisanal products, enhancing the overall drinking experience. They offer a traditional, tactile appeal that screw caps lack, and they suggest careful craftsmanship and attention to detail.

Plastic cap & closures accounted for a market share of over 49% in 2023. People prefer spirits packaged with plastic caps and closures due to their practicality, convenience, and reliability. Plastic caps are easy to open and reseal, making them user-friendly and ideal for everyday use. They also provide a secure seal, which helps maintain the spirit's quality and prevents leakage.

Sales through liquor stores are expected to grow at a significant CAGR from 2024 to 2030. Liquor stores typically offer a vast array of spirits, including popular brands, craft options, and exclusive releases that might not be available in general retail outlets. These stores provide a one-stop shop for all types of alcoholic beverages, making it easy for consumers to find what they need in one place.

Canada is expected to grow at a significant CAGR from 2024 to 2030. North America has witnessed an increase in affluence and disposable income, allowing consumers to indulge in premium and luxury products like North America spirits. As economic conditions improve, there is a growing willingness to invest in high-quality and luxurious wardrobe staples.

North America Spirits Market Segmentation

Grand View Research has segmented the North America spirits market based on product, caps & closures, caps & closures material, distribution channel, and region.

North America Spirits Product Outlook (Revenue, USD Billion, 2018 - 2030)

Whiskey

Vodka

Gin

Rum

Brandy

Others

North America Spirits Caps & Closures Outlook (Revenue, USD Billion, 2018 - 2030)

Screw-top

Bar-top/Cork

Others

North America Spirits Caps & Closures Material Outlook (Revenue, USD Billion, 2018 - 2030)

Metal

Plastic

Others

North America Spirits Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)

On-Trade

Liquor Stores

Online

Others

North America Spirits Regional Outlook (Revenue, USD Billion, 2018 - 2030)

North America

U.S.

Canada

Mexico

List of Key Players in the North America Spirits Market

Diageo Plc

Pernod Ricard

Constellation Brands, Inc.

Asahi Group Holdings, Ltd

Rémy Cointreau

Brown-Forman

Bacardi Limited

Suntory Holdings Limited

Davide Campari-Milano N.V.

William Grant & Sons

[sgiandubh]

Good morning! Grandma did some networking last week, huh? https://www.instagram.com/p/C5GjhJVoSLc/?igsh=MW96NXdmYnlzZnR5Mg%3D%3D&img_index=

Dear Networking Anon, good evening to you (the day after, sorry: it is what it is),

As you probably know, I have written a bit about it last week, prompted by another Anon (who apparently lived in my own time zone, unlike you) - https://www.tumblr.com/sgiandubh/746032880210296832/good-afternoon-mrs-grandma-published-stories

Now what you send me is also very interesting. Let's unpack:

This guy is just not your regular Joe:

According to LinkedIn, Smith is the Head of Corporate Relations at Diageo Scotland and the current Chair of the Keepers of the Quaich Management Committee. His resume is also very instructive and rich: a network guy, with two postgraduate diplomas in PR and Journalism (Strathclyde University for Journalism and Queen Margaret University, for PR), followed by a rich professional experience in those fields (The Tribune, The Scotsman, Daily Mail and Daily Record - various reporting appointments; Movement to Work - a leading 'British business coalition, which really means an NGO, primarily dealing with fostering the access of young people on the labor market). He's been at Diageo for 13 years already, but (and this is somehow important) only at a regional level.

But this time, it's something else that is more interesting than just a brief overview of someone's professional life, because he posted exactly the same thing and exactly the same photos on his LinkedIn account:

157 likes, 14 comments - barely enough to judge the real impact on a broader scale, more than clear when scale is reduced to that guy's own network. And because herd instinct is very much a corporate world characteristic, we have many people from Diageo itself (the North America and Asia branches, for example), along with a smattering of old press friends, the odd Scottish Parliament member or several people from the spirits industry, mainly local (EDI and GLA). Only one comment mentions Outlander and just another one mentions 'Erself and McGrandma: funnily enough, from somebody who works for Johnnie Walker, another Diageo-owned whisky company #lipservice.

You call that networking? I call that an amateur attempt at that, Anon. After Paul Novielli's recent departure from McTavish Spirits, something had to be done in order to keep people interested and intrigued by the idea McGrandma was a spirits connoisseur, even if his 'life long dream' (🙄) was bourbon and continuity be damned. And forgive me again for quoting myself but... remember (LOL forever, really) what I wrote not so long ago?

(you'll find more about that, here: https://www.tumblr.com/sgiandubh/744768055641604096/no-amontillado-in-that-cask?source=share)

Now I know others want things to be drama-free and are completely blind to patterns. But it's plain to see what the game is about, here: envy, lack of ingenuity and repressed lust come to mind. But hey, maybe it's me, Anon. And at face value, clearly looking for alternative contacts and opportunities, in the UK.

Interesting. Let's see what the next hand's gonna give, at this poker game. Not much, I think and probably not what was hoped for.

I hope this answers your question. I took time I can't really afford to answer it, but I did it with pleasure.

[tanadrin]

Given how fast things are getting worse, forget moral worries about air travel: is it acceptable for me to drive anywhere, including work? Is it morally acceptable for me to continue to live at all, and thus keep putting carbon into the environment?

I just listened to an old livestream by the Unlearning Economics guy about the carbon taxes vs renewable subsidy issue. He was more skeptical of carbon taxes than I expected, given that they're, like, the Standard Prescription among economists for climate change, being putatively politically neutral and in the right circumstances (i.e., in conjunction with rebates) not necessarily super regressive.

But they're politically toxic, and he pointed out, this isn't just because people don't want to do anything about climate change. It's because the costs them impose on most people, like on transport, are on the parts of their lifestyle that it's most difficult for them to change. You by yourself cannot change the structure of the housing market where you live; and if you live in a wasteland of Euclidean zoning, then short of upending your life and moving to a city designed on completely different lines (which in North America is likely to be a very high cost of living area) there's not a lot you can do about it. There are things on a longer time horizon that carbon taxes might incentivize, like more mass transit, that would help with this, but to voters the most transparent effect of a carbon tax is likely to be a big price spike at the fuel pump, and the cost of their electricity going up. That sucks ass!

In those circumstances, there are some taxes that make sense (like taxes on air travel, which emits a lot of carbon and which people use much less, and in a way much more weighted to their income [except among first-generation immigrants, so you might want to account for that also]), and you might consider smaller carbon taxes in conjunction with other policies, but it also makes sense to do a lot of direct investment in renewables, i.e., subsidies, which do seem to be pretty effective. And of course making it easier to build nuclear power wouldn't hurt either!

All of which is also to illustrate that individual choice is kind of a red herring, bc climate issues are a large-scale coordination problem. "If everyone would just--" is a useless line of thinking, especially when it gets turned around to "I'm a bad person if I don't--." Because when it comes to this kind of coordination problem, there are active incentives pushing people away from doing the thing that you think they "should," and no amount of haranguing others (or yourself) will make it any easier to, say, live a car-independent lifestyle in a region with poor mass transit that's designed around single-family homes.

Expecting people to live the lives of ascetics, actively suffering for a nebulous good whose results they cannot hope to perceive in their lifetime, is not just foolish but kinda mean-spirited. Much better to do what you can to help coordinate solutions--to vote for people who are reform-minded on climate issues; maybe to donate your time or skills if you have something specific to contribute--and not to beat yourself up over it.

I really think this framing of your personal carbon footprint as a kind of sin you have to expiate is deeply counterproductive. It's just scrupulosity updated for the modern day. Unless you are the CEO of British Petroleum, or you set forests fires for sport or something, you can relax about this a little bit.

[mileapo]

Mile & Apo: It takes two to triumph

IN THE GLITZY REALM OF entertainment, where talent often shines like a beacon, there occasionally emerges a pair of stars whose chemistry transcends the screen. Such is the case with Mile and Apo, two charismatic Thai actors whose TV show KinnPorsche has become a global sensation, watched by millions of viewers from Russia and India, to Poland and Peru.

The two have risen from relative obscurity to become the new ambassadors of Dior, mobbed by teenage girls when they arrived in Mumbai earlier this year to attend a Dior fashion show.

On the surface, the Thai series KinnPorsche seems to have thrown the rulebook of “How to make a hit TV show” out the window. It is a mafia story filled with surly men, bloody gang fights and epic shoot-outs – which, yes, is a mainstay of TV programming. But the radical twist is this: the two main characters are a mafia boss’ son (played by Mile) and his male bodyguard (played by Apo) who – surprise, surprise – fall in love with each other.

In the history of TV, there has never been a hit crime series centred on a gay plot. But when KinnPorsche debuted in April 2022 on Thai TV and global streaming service iQiyi, it almost instantly became the top trending title in neighbouring countries such as Singapore, Indonesia, Malaysia, Vietnam and the Philippines.

Soon after, it claimed Europe, finding particular popularity in Poland, Turkey, Italy and France. Then it stormed its way into North and South America, where it was a top trending topic in the US, Mexico, Brazil, Argentina, Ecuador and Colombia.

No one – not even the cast and producers – thought the show would be this successful. It seems to have fed into some untapped market for female audiences who love action shows, but don’t care to see yet another threateningly perfect actress couple up with their fantasy man.

If you ask any fan what it is about the show that makes them sweat, swoon or quiver with delight, they’ll answer quite simply: Mile and Apo.

Double or nothing

At their photo shoot in Bangkok’s top restaurant Nusara, which overlooks the splendid temple complex Wat Pho, the models-turned-actors are in their element. They tailor their bodies and facial expressions instinctively for the camera, conveying a range of emotions, from sultry and mysterious to bright and playful. The slinky Dior suits, with their clean lines and minimal embellishments, don’t hurt either.

Mile (or Phakphum Romsaithong) and Apo (or Nattawin Wattanagitiphat) recently released their new film Man Suang in cinemas. It is a big-budget political thriller set during the 19th century reign of Rama III, replete with historically authentic sets and costumes.

Apo plays a traditional dancer who is recruited to spy in an elite club and uncover a plot to overthrow the order of the king. Finding a kindred spirit in the club’s taphon drummer (played by Mile), the two team up to stop the underground rebellion.

Speaking with the help of a translator, Mile, 31, explains: “We hope the movie reaches out to a wide audience. We wanted it to have both commercial and critical success, something that could show Thai history and culture to the world, but also be fun and entertaining enough to be a popcorn movie for the masses.”

Both actors note how T-pop (the shorthand for Thai popular entertainment) has been hyped as the next global sensation after K-pop and J-pop, following the massive success of Thai stars such as Lisa Manobal, Bright Vachirawit and Win Opas-iamkajorn.

“And it can happen,” says Apo, 29, also through a translator. “Thai people are very humble, gentle, hardworking and friendly. We can blend into any culture. If anything, Thailand has served as a melting pot for different cultures – just as Singapore has. Our culture can be easily embraced by the world.”

The duo believes that the global audience has transformed in recent times. “They’re now more welcoming of stories from different parts of the world, especially if those stories involve characters going on a journey to discover themselves and make themselves better, stronger, wiser and happier,” says Apo. “That’s why when I look for new projects these days, I look for the ones that carry the messages of self-actualisation.”

Mile concurs, adding: “I’ve always believed in ‘high risk, high return’. KinnPorsche was a risky proposition, because it took a mafia crime genre and placed it in the Boy Love category (a niche genre involving gay romance). But I believed in the project’s potential from the start – even if I never thought it’d become the cultural phenomenon that it is today. Its success has only strengthened my belief in ‘high risk, high return’.”

One-two punch

The road to success has been winding for both actors. Though born with the magnetic allure of leading men, they’ve had to work hard to secure roles over countless rivals, as strikingly handsome as they are. Having appeared in smaller parts before, it was the smash success of KinnPorsche – a show that almost didn’t get made because of funding issues – that catapulted them into not just the Thai limelight, but the global stratosphere.

Asked what Dior’s artistic director Kim Jones thinks of KinnPorsche, the duo laughs. Apo says: “We don’t know if he’s seen the show – we didn’t ask him. But we do know that our fans had been bombarding his Instagram account for a while, telling him about us, asking him to check us out, before he signed us up – well, at least that’s what he told us when we met him for the first time.”

“But for all you know, he could be binge-watching the series right now,” quips Mile, prompting another round of chuckles.

As the two men trade jokes in Thai, it’s clear that they share a genuine friendship. Their camaraderie is palpable, adding an extra layer of authenticity to their on-screen chemistry. Their behind-the-scenes antics and playful banter in candid posts have become fan fodder, launching thousands of TikTok videos and memes.

Mile says: “We’ve only become better friends in these past two-and-a-half years. We’ve become more synchronised, and our mindsets and energies are moving at the same pace. I can look at Apo and more or less understand what’s going on in his mind. We have small conflicts, of course – it’s normal among friends – but it’s usually something so minor, we can resolve it quickly.”

The best part of their friendship? Their shared love of dad jokes – that genre of silly, cheesy jokes with predictable punchlines that fathers supposedly love to tell their kids.

But Mile confesses: “I don’t tell dad jokes because I like them, to be honest. What I really, really want to tell are smart jokes, witty jokes… But I’m so bad at making jokes that they always come across as dad jokes, no matter how hard I try.”

Apo interjects: “Do you wanna hear a good dad joke?” Then, switching from Thai to halting English, he says slowly: “Hey you… watch where you walk… or you will… fall… into… my heart.”

[twowheelerexplorer]

Revving Up: North American Debut of the Royal Enfield Shotgun 650

Introduction

The motorcycle industry in North America is abuzz with anticipation, and at the heart of this excitement lies the Royal Enfield Shotgun 650. As the latest addition to the market, this factory-custom bobber promises to redefine classic motorcycling. Let’s dive into the details and explore what makes the Shotgun 650 a standout choice for riders across the continent.

Overview of the Royal Enfield Shotgun 650

The Shotgun 650 is more than just a motorcycle; it’s a canvas for self-expression. With its modular design, it seamlessly transforms from a single-seater to a double-seater or even a luggage-carrying tourer. But that’s not all—its four unique colorways draw inspiration from the culture of customization, allowing builders and beginners alike to make their mark.

Underneath its unshakable steel spine lies a proven 648cc parallel-twin engine. Designed for real-world usage, it boasts a strong mid-range and ample torque across the gears. The Shotgun 650 embodies Royal Enfield’s pure motorcycling DNA while breaking free from convention. Neo-modern aesthetics, modular capabilities, and striking colors set it apart from the crowd.

Launch in North America

Why North America? Royal Enfield’s decision to introduce the Shotgun 650 here speaks volumes about the region’s growing interest in classic and vintage-inspired motorcycles. Riders across the continent crave authenticity, and the Shotgun 650 delivers just that. Keep an eye out for promotional events and campaigns that will further ignite the excitement surrounding this remarkable bike.

Target Audience

Who is the Shotgun 650 designed for? It caters to a diverse audience:

Motorcycle Enthusiasts: Those who appreciate craftsmanship, heritage, and the thrill of the open road.

Adventure Seekers: Riders yearning for exploration, whether it’s a winding mountain pass or a coastal highway.

Style-Performance Blend: The Shotgun 650 appeals to seasoned riders seeking classic aesthetics and newcomers eager to experience the joy of motorcycling.

Comparison with Competitors

How does the Shotgun 650 stack up against its peers? Let’s briefly compare:

Price: Competitive pricing makes the Shotgun 650 an attractive proposition.

Performance: Its 648cc engine delivers a punchy 46.3bhp at 7250rpm and a peak torque of 52.3Nm at 5650rpm.

Design: Classic styling meets modern bobber aesthetics, striking a balance that turns heads.

Riding Experience and Reviews

Don’t take our word for it—listen to those who’ve ridden the Shotgun 650. Reviews and testimonials highlight its comfortable handling, smooth ride, and impressive performance. Whether you’re navigating city traffic or exploring scenic routes, the Shotgun 650 promises an unforgettable experience.

Conclusion

Conclusion

In closing, the Royal Enfield Shotgun 650 isn’t just a motorcycle; it’s a declaration of passion for the open road. As it makes its mark on North American terrain, it beckons riders to embrace tradition while stepping boldly into the future. Get ready to ignite your spirit of adventure with the Shotgun 650—a true embodiment of freedom on two wheels.

[thelensofyashunews]

Snotty Nose Rez Kids Drop Explosive New Single & Video, "NO DOGS ALLOWED"

Indigenous Hip-Hop duo Snotty Nose Rez Kids are back with a fierce new single and video, "NO DOGS ALLOWED," the latest release from their highly anticipated album RED FUTURE, set to drop on September 13th, 2024. Produced by the acclaimed dwilly (Megan Thee Stallion, bbno$, Tinashe), "NO DOGS ALLOWED" showcases Snotty Nose Rez Kids' signature blend of raw energy, sharp lyricism, and unapologetic authenticity. The track is an anthem of resilience and defiance, celebrating the duo's journey and the strength of their community.

Yung Trybez says:

“NO DOGS ALLOWED is for all the outcasts who were never invited to the party, those that never fell in with the 'cool kids.' It's an anthem for the weirdos that walk among us, who never really gave a fuck about your opinion of them! It's for the dreamers that stayed true to themselves no matter the shit they had to crawl through to get there. It's the anthem that'll be bangin’ through the speakers when we kick the fuckin doors down to the spaces that never welcomed us in.”

The accompanying music video, directed by frequent collaborator Sterling Larose, promises to be a visual feast. Larose, who previously directed the video for their hit single "BBE," brings his visionary style to this project, capturing the essence of the song with stunning visuals and  compelling storytelling. The video features appearances by several high-profile influencers, including Indigenous drag performers Ilona Verley of Canada's Drag Race Season 1; writer, producer and singer Quanah Style; and drag artist Shasha Wolfe.

Young D reflects on the collaboration: 

“Shooting with Sterling is always a great experience. So many people came together to realize the vision for this one. Huge shout out to all the hair stylists, the clothing brands and stylists, the makeup artists, and the cast that came through and made everyone look incredible. This is us fully embracing who we are.” 

In conjunction with the single and video release, Snotty Nose Rez Kids are set to embark on their highly anticipated RED FUTURE tour, which kicks off in Vancouver on September 21st, 2024, includes 35 electrifying shows across North America, and concludes in Toronto on December 6th, 2024. Fans can look forward to unforgettable performances in Sacramento, Los Angeles, Dallas, Portland, Chicago, New York, and many more. See full tour details below. Beyond his musical accomplishments, Quinton "Yung Trybez" Nyce of Snotty Nose Rez Kids is set to debut his fashion line, Savage Kids, during the prestigious Southwestern Association for Indian Arts (SWAIA) Indian Market in Santa Fe this August. The fashion runway show, produced by 4Kinship, Supernaturals Modelling and Build Native with Shopify, will include a performance by Snotty Nose Rez Kids and a pop-up store of exclusive unreleased merchandise. The collection reflects the same bold and unapologetic spirit that characterizes Snotty Nose Rez Kids' music.

[plethoraworldatlas]

Doritos has joined forces with flavor innovator Empirical, to introduce the Empirical x Doritos Nacho Cheese Spirit. Through this limited-release alcohol, the PepsiCo-owned brand aims to infuse the essence of its iconic cheese flavor into cocktails.

The beverage reportedly offers consumers a special tasting experience that resembles the flavor of the snack itself, starting with the umami and tangy aromas of nacho cheese, transitioning to corn-forward flavors, and finishing with a soft, salty note. It is recommended to be served neat, over ice, or as a twist in classic cocktails like Margaritas or Bloody Marys.

Tina Mahal, senior VP of marketing for Frito-Lay North America, highlights Doritos’ aspiration to “disrupt culture” and offer consumers “unexpected, bold experiences.” “We figure it’s time we disrupt the spirits category by offering our iconic nacho cheese flavor in a bottle.”

[1997thebracket]

Round 1F

Princess Mononoke: Cut off a wolf’s head, and it still has the power to bite. Princess Mononoke is a critically acclaimed animated film created by renowned director Hayao Miyazaki and Studio Ghibli, released in 1997. The film tells a complex environmental story, set in a fantastical ancient forest based on late Muromachi period Japan; we join a young warrior, Ashitaka, who becomes embroiled in a conflict between the inhabitants of the forest and a mining town encroaching on their land. At the heart of the story is San, a human girl raised by wolves, and Lady Eboshi, the leader of the mining community. Princess Mononoke is admired by Ghibli and non-Ghibli fans alike for its beautiful hand-drawn animation and its exploration of the themes of nature, industrialization, and the delicate balance between the consistent push of humanity and the weariness of a long-surviving environment. It was the highest-grossing film in Japan for 1997, and also held Japan's box office record for domestic films until Miyazaki’s 2001 release Spirited Away.

The McFlurry: Say ahh! The McFlurry is the most popular ice cream product offered by McDonald's, and one of the most iconic desserts in the fast food game. Originally created by a franchisee in New Brunswick, Canada in 1995, the McFlurry went into test marketing for a few years before debuting across North America in 1997. In its simplest form, it consists of soft-serve vanilla ice cream blended with various mix-ins; the year-round staples in the US include Oreos and M&Ms, but McDonald's periodically introduces limited-time or seasonal flavors to keep you coming back. As with many fast food items, the selection is much broader outside of any single country. Some tantalizing global flavors (of varying 2023 availability) include Terry’s chocolate orange in the UK, red bean and matcha in Japan, banana crunch (featuring cereal pieces) in Malaysia, and Stroopwaffel in the Netherlands. I’m lovin’ it.

[nwbeerguide]

Two Roads Brewing collaborates with Vermonter, Noah Kahan, to release Northern Attitude IPA.

Press Release

STRATFORD, Conn. ... Craft brewing meets musical artistry with Two Roads Brewing Co.’s new collaborative brewing project with Vermont native Noah Kahan: Northern Attitude IPA. New England through and through, Northern Attitude IPA is a piney, resinous, 7% ABV IPA inspired by the music that Noah’s fans have come to know and love.

“Noah, his music, and his values embody the same Road Less Traveled mindset we take to crafting beer,” said Collin Kennedy, Director of Marketing of Two Roads. “Noah and Two Roads are both from, and of, New England, wear their regional pride on their sleeves and draw upon that region to inspire their respective crafts. So, teaming up with Noah to create a beer that pays homage to our roots and benefits an important cause in The Busyhead Project was just a natural from the start. Not to mention we have a ton of employees that are huge fans of Noah’s music!”

Two Roads and Kahan worked closely together to create Northern Attitude IPA, from taste profile to package design – all while Kahan is on tour. The beer aims to drive awareness and funds for The Busyhead Project, an organization founded by Kahan that provides resources to mental health organizations dedicated to meeting the needs of marginalized communities with both crisis care and tools for sustainable resilience.

Northern Attitude IPA will first be available at Two Roads’ Stratford, Conn. brewery on September 3rd, but fans can also get a taste at Kahan’s upcoming concert at the Hartford HealthCare Amphitheater in Bridgeport, Conn. onSeptember 5th and the Bank of New Hampshire Pavilion on September 6th and 7th.   Following the concert, Northern Attitude IPA will be available in 16 oz. 4-packs at retailers within the brewery’s New England footprint, for a suggested retail price of $15.99.

To learn more about Two Roads and find it near you, visit www.tworoadsbrewing.com.

About Two Roads Brewing Co.

Two Roads Brewing Co., launched in 2012, is a privately owned craft beverage company offering a wide-ranging portfolio of beers, canned cocktails, hard seltzers, distilled spirits, and other Road Less Traveled beverages. Located in Stratford Connecticut, Two Roads is ranked 54th among 9,500+ independently owned breweries in the US according to the Brewer’s Association’s 2021 survey. For more information visit www.tworoadsbrewing.com.

About Noah Kahan

Over the past year, Vermont singer & songwriter Noah Kahan has exploded from his New England roots into the global mainstream and has been touted as one of 2023’s biggest and best new artists. At the core of his music are vulnerable lyrics and an unfiltered yet relatable honesty, as the critically acclaimed artist pens songs straight from the heart and cracks jokes with his signature, self-deprecating sense of humor. Across his three albums and an EP, Kahan has garnered global renown that includes more than two billion streams, a Platinum Certification for his hit single “Stick Season,” and collaborations with the likes of Post Malone, Joy Oladokun, and GRAMMY-nominated artists Julia Michaels and Wesley Schulz of The Lumineers. His widely adored album, Stick Season, is inspired by his New England roots and conveys a vivid representation of what he loves, fears, and struggles with most passionately. Noah has been on his sold-out “Stick Season Tour” across North America since the album’s release last year, selling half-a-million tickets to date and performing in the biggest venues of his career, with newly announced global dates on the horizon. In June, he released an extended version of Stick Season (We’ll All Be Here Forever), which has gone on to surpass sales of the original and shows no signs of slowing down. His latest single, “Dial Drunk,” has already amassed millions of streams and a slew of critical acclaim, cementing Noah Kahan as one of the most successful breakout artists of the year.

[coherentmarketinsights]

Golden Grains: The Flourishing Barley Industry in Latin America

Barley Production in Latin America History and Development of Barley Farming Barley has a long history of cultivation in Latin America, dating back to periods of colonial rule when European settlers first brought the crop to the region. Initially barley was mainly grown for livestock feed, as many areas were well suited to pasture-based animal agriculture. Over time barley began to be used more for human consumption as well, as brewing industries developed and barley emerged as a popular ingredient in beers, spirits and foods throughout Latin America. Early barley varieties cultivated in Latin America were often six-row types common to Europe at the time. However, farmers eventually began selecting strains better adapted to local growing conditions like heat, drought and diseases. Two-row varieties in particular proved hardier and yielded more consistently than six-row types. By the late 19th century, improved two-row varieties from Canada and other parts of North America were being introduced and adopted across much of Latin America. Major Barley Producing Nations Argentina is currently the largest barley producer in Latin America, growing over 4 million tons annually on over 1.5 million harvested hectares. The vast Pampas region is highly conducive to barley with fertile soils and a climate resembling the Mediterranean. Nearly all Argentine barley is malting quality, destined for use in beer. Mexico is also a substantial barley grower, producing around 650,000 tons per year. The high plains and valleys of Northern Mexico near the U.S. border have semi-arid conditions well suited to barley. Much Mexican barley goes to domestic breweries and distilleries. Other significant barley growing nations in Latin America include Chile, which harvests around 300,000 tons from its central valley regions, as well as Colombia, Ecuador, Peru and Venezuela, each producing 50,000-150,000 tons annually focused on regional malting and brewing needs. Varieties, Production Practices and Yields The vast majority of barley grown in Latin America is spring-planted, as winter temperatures remain above freezing across much of the region. Common varieties include MCC and INTA which have shown good disease resistance, yield potential and malting qualities in Argentina. In Mexico popular varieties include Baguette, Nevada and Antelope due to adaptability in the arid north. Standard barley production practices in Latin America incorporate tillage, seed treatments, fertilization and weed/pest control as needed. Irrigation is important in many areas to ensure adequate moisture during critical growth stages like flowering and grain fill. With modern hybrids and optimal conditions, average barley yields in Latin America range from 2.5-4 tons per hectare, comparable to yields in other major barley growing regions worldwide. End Uses and Markets By far the largest portion of barley grown in Latin America, around 80-90%, is utilized for malt in beer production. Leading brewing companies sourcing Latin American barley include Anheuser-Busch InBev, Heineken, Grupo Modelo and Quilmes. The remainder of barley production is often sold as livestock feed, particularly in Argentina which has a large animal agriculture sector. Growing export markets for Latin American malting barley include Mexico shipping to the United States under NAFTA, and Argentina exporting to Asia as well as major maltsters in Europe and North America. Regional trade also exists, such as Chile exporting to breweries in other South American nations. With steady yield gains and quality improvements, Latin America's barley industry continues to expand avenues for trade on the global stage. Future Prospects and Challenges Nonetheless, further increases in barley yields will depend on ongoing varietal improvement, adequate irrigation infrastructure and climate change adaptation. Rising temperatures and variable rainfall bring risks of drought stress and disease pressures. Water scarcity and competition from other crops also pose threats.

[thehorrortree]

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[tinyozlion]

Addressing the Troubles: Part 3 / 3

English Dubs and the Early Years of Figuring Out Anime:

Back in the 00’s, the television industry was still figuring out anime. At the time, there was still a general prevailing attitude in North America that cartoons on TV were for children– even the more “mature” cartoons of the 90's like Batman: The Animated Series, Reboot, Gargoyles (actually, the Gargoyles voice acting fuckin' ruled), Beast Wars, etc., as a loose tendency, were the realm of bombastic voices and over-the-top, scenery-chewing performances. And god bless those performances! Where would we be as a nation, as a culture, if not for Mark Hamill’s Skeletor, his Joker? 

But this approach was less suited for dubbing anime. Sure, if you put that kind of sauce on a Sailor Moon villain, or a fun little DBZ alien guy, it works out okay! But it falls apart when you get to the serious stuff, and even the average 90’s goofball anime had *serious stuff*. When those moments weren’t given the requisite amount of sobriety, the dub very quickly became a disservice to the spirit of the original, and even young audiences could tell. 

Different studios took different approaches of course, and some of them caught on more quickly than others-- but in a large number of cases, the Japanese voice acting was just guaranteed to be better. They had an industry of professionals that took that job very, very seriously, and for the most part Western shows hadn’t gotten that degree of legitimacy yet.

There's a massive divide between Japanese and English drama-- separated not just by language, but by hundreds of years of theatrical traditions that share no common ancestor. There are whole character archetypes we don't have a direct equivalent for in the West, levels of intonation that don't translate, portrayals of sexuality and gender expression that we had no cultural context for, types of dramatic timing we had no idea what to do with for a couple decades. North American television studios simply didn’t have enough experience with those cultural and theatrical differences to handle the conversion well. There are plenty of famous examples of early dubs trying and failing to find substitutes for Japanese terms, idioms, honorifics, foods (“donut” from “onigiri”, and so forth).

These were the years when the “dub vs. sub” war had any kind substance to it– because kids, you only got to buy whatever language was on the VHS tape that Suncoast or Blockbuster was selling. And if you didn’t show up for the subbed version of an anime, the less likely you were to ever get it. DVD’s, with their selectable audio options and subtitle tracks, were still on the horizon. 

This is also why fan-subs started showing up, because the kids were smart and wanted a better understanding of their favorite shows; they were fed up with these butchered attempts at localization. “All according to *keikaku… *Keikaku means: Plan” is hilarious in retrospect, but it was proof that you could show new words and concepts to English-speaking audiences, and they would learn and appreciate them rather than changing the channel. Fans were dedicated enough to the source material that they were doing this shit themselves– literally making blurry VHS copies with their dubs and distributing them like mix-tapes. It created an underground fan culture of anime in the USA that became a substantive market for less tampered-with Japanese media, and I don’t know what the media landscape would look like today if that hadn’t happened.

--Voice actors work with what they're given; sometimes, that’s limited to just what’s in the script of the day, and in the early years of American localization, it would probably NOT have included any background from an untranslated manga, or the original director’s notes, or from cultural inference that was lost on unfamiliar Western listeners at the time.  So they’d be left to their own devices when it came to choosing character voice and intonation and what to do with pauses and interjections, and they’d be doing it without the benefit of the original cultural framework or context from the adapted source material. Then of course, there is the ubiquitous challenge of ADR: matching syllables to lip-flaps and the timing of a given scene, which I can only imagine has improved with more modern software.

All this lead to some memorably wild and incongruous readings that today strain belief, are unintentionally humorous, or in worst cases, ruin a scene. 

--This is the landscape we find ourselves in with early dubs. One's expectations must be modified to suit the medium and the times. It's all part of the challenge, the experience, the charm, the je-ne-sais-que of early dubs. It is the spice of life. Sometimes we all need a weird little background guy with a stupid voice to say the dumbest shit you ever heard. I find joy in this.

The English localization team on Gundam Wing was working with a very limited crew; almost everyone pulled double duty, and most “additional voices" are just the main actors wearing different hats. This led to some real big swings with the one-off character voices– because there are only so many ways to shout “IT’S A GUNDAM!”, and sometimes you gotta put some extra mustard on OZ Grunt #47 so you can tell him apart from OZ Grunt #46.

They were trying their very hardest to make it seem like there were more than twelve people inhabiting the universe, and the results… were mixed. But the effort was admirable.

My Humble Defense of the English Dub:

Okay so listen-- I’m not gonna force anyone to listen to the English dub. Your mileage and tolerance for all of the dislocated strangeness and over-the-topness mentioned above may vary. And obviously, the original Japanese audio has artistic authenticity and charisma of its own.

-- SO ALL I’M GONNA SAY IS: if you tap out early, you’re gonna miss out on some of the rawest, coolest, emotionally pitch-perfect deliveries of all time.

Brian Drummond is absolutely heart-stopping as Zechs; it’s one of my favorite VA performances of all time. Enuka Okuma is by turns a chilling, ferocious, and sympathetic Lady Une. Mark Hildreth’s Heero Yuy conceals a depth of nuance and attention to detail beneath his superficial monotone. Kirby Morrow’s Trowa is a well of quiet empathy, his stoicism sometimes the vehicle for a tinder-dry sense of humor. Lisa Ann Beley as Relena runs the full dramatic range between naivety, to heartbreak, to conviction. Saffron Henderson’s Noin has a smoky sensuality that overlays her formidable competence, and moments of incredibly touching vulnerability. Michael Dobson’s cold eloquence as Duke Dremail brings the amount of aristocratic dignity and arrogance needed to lend legitimacy to the Romefeller Foundation and its terrifying power. And of course, Scott McNeil as Duo is utterly indispensable, a bright, bouncing point of contrast in a grim troupe, with the deftness of touch to deliver glimpses into the nihilism, the weary kindness, that his up-beat attitude belies. 

I could continue to embarrass myself and go on this way about the whole cast. I love the English dub very much-- I also, truly, deeply, understand that it is wacky as hell. But I still believe it's worth grinning and bearing the NPCs and occasional dud lines to get to the good stuff. And sometimes, honestly, the good stuff IS the wacky stuff.

 Side note: a fun game I like to play is Spot That Voice Actor! Take a drink every time you identify one of the main cast in a secret, secondary role! Take a drink every time you catch one of them putting some extra English on an unnamed character who dies immediately after they speak! Expire from alcohol poisoning by episode 20! Example: Did you know that Brian Drummond voiced both Zechs AND Doctor G? Now you know! And you can't unknow it! Ha ha! I've done this to you!

[geeknik]

31 Days of Halloween: Day 4, San Francisco’s Chinatown

As we delve further into our #31DaysofHalloween, we turn our attention to the vibrant and enigmatic Chinatown in San Francisco. This bustling neighborhood, steeped in history and culture, harbors its fair share of supernatural tales and mysterious occurrences, adding an intriguing layer to the Halloween season.

Historical Background

San Francisco's Chinatown is the oldest and one of the largest in North America, dating back to the mid-19th century. It served as a gateway for many Chinese immigrants, who brought their customs, traditions, and beliefs to create a thriving community within the city.

Ghostly Legends

Chinatown is known for its ghostly legends, often rooted in Chinese folklore and beliefs. One prominent figure in these tales is the infamous Qing dynasty ghost bride, who is said to wander the streets of Chinatown, clad in a red cheongsam. Legend has it that she was murdered on her wedding night and seeks vengeance on unsuspecting men who cross her path.

Another ghostly presence associated with Chinatown is the ghost of a Chinese opera singer. It is said that her ethereal voice can still be heard echoing through the alleys and narrow streets, captivating those who dare to listen.

Additionally, Chinatown is rumored to be home to ancestral spirits of the Chinese immigrants who settled there. It is believed that their presence can be felt in the offerings and rituals performed at the neighborhood's temples and altars.

The Experience

Exploring Chinatown during Halloween allows for a unique blend of cultural immersion and supernatural intrigue. The narrow alleyways, ornate temples, and vibrant street markets create an atmospheric backdrop that transports visitors into another world.

During your visit, keep an eye out for shops specializing in fortune telling, where you can have your future read using ancient Chinese divination methods like palmistry or tarot cards. These experiences offer a glimpse into the mystical world and beliefs that continue to thrive in Chinatown.

Ghost Tours

For a more immersive encounter with Chinatown's spectral legends, consider joining one of the ghost tours offered in the area. These guided walks provide insight into the neighborhood's haunted history, sharing spine-tingling stories and taking visitors to known paranormal hotspots.

Through these tours, you will not only learn about the ghostly tales associated with Chinatown but also gain a deeper understanding of the neighborhood's cultural heritage, traditions, and the fascinating stories of those who shaped it.

Conclusion

Chinatown in San Francisco is a captivating destination filled with rich history, cultural heritage, and a touch of the supernatural. As we continue our journey through 31 days of Halloween, exploring the ghostly legends and mysterious occurrences that surround this vibrant neighborhood adds an exciting and enchanting element to our Halloween celebrations.

Whether you seek a thrilling ghostly encounter, a deeper understanding of Chinese folklore, or simply a taste of authentic cuisine amid the lantern-lit streets, Chinatown in San Francisco has something to offer for every Halloween enthusiast. So, immerse yourself in the magic, mystery, and cultural tapestry of this unique destination, and let the spirit of Halloween guide your explorations.

[i-am-possessed-help]

To Korea and Beyond - Lessons of Doing Business in Korea and the Creation of an Unlikely Friendship

PREFACE

In 2004 I was looking to establish a business that would focus on the construction and development industry. At the time I was involved with a land and building Development Company that was punching far over its weight in the industry relative to the size of the operation vs. the size and scope of the projects we were successfully developing. This scenario created a double-edge sword, which offered both opportunity and exhaustion.

It was during one of the 'exhaustion' periods that I began looking to create a business that would both capitalize on existing knowledge within the construction and development industry, yet afford relative freedom to manipulate my environment and destiny. To that end my quest for that Holy Grail (I stress 'quest' and not success of) has led me indirectly to Korea, a country to which I have formed an indelible bond.

Throughout my tenure doing business in Korea, I have come to admire their fascinating history, their courageous and warm people and their surprising entrepreneurial spirit. As you may come to learn through these humble experiences, undertaking business in Korea is not at all what you may think and in some ways (as the saying goes), it is an enigma wrapped in a dichotomy, which regularly offers many surprises, challenges and opportunities.

To appreciate how it came that our little company consummated a lucrative agreement with a solid Korean manufacturing company (when we really had no right being in the game and truthfully had very little experience internationally), is a testament to both parties perseverance, including our high level of advanced preparation and research in combination with the Koreans entrepreneurial spirit and ability to recognize opportunities outside their immediate world.

During the year of 2004 I had reconnected with a friend and through various conversations that followed, we discovered a common desire to utilize collective knowledge in our given industry to start a business. Of course, as these serendipitous connections typically go, the timing appeared right for each of us so we began to seriously pursue the idea.

Throughout this process we explored multiple options, which eventually confirmed our initial instincts regarding which direction to follow. It was about this time that a conversation during an unrelated meeting brought about our first exposure to Asia and more specifically Korea.

While researching a variety of opportunities it was determined we would focus on developing a business, which would import and sell specific building and construction related products. Eventually we settled on Manufactured Stone & Brick Veneers, at the time a multi-billion-dollar per year industry. We felt certain this would be a product we could build a solid business on, so off we went in search of securing a top quality manufacturer. Accordingly, to assist in our quest we armed ourselves with what we felt was practical requirements established during the completion of our business plan. The following are some examples; we required a product that would provide key stone pricing or above average margins at the very least; we required exclusivity on the product for North America; we required ownership of the name and marketing; and we required that manufacturing is ISO certified. Simple request right? Oh how naive we were!

[icarus-suraki]

If you're interested in this idea of the "nations of the United States," I highly recommend American Nations: a History of the Eleven Rival Regional Cultures in North America by Colin Woodard.

n.b.: This book doesn't really discuss Native or Indigenous or First Nations cultures at any length. This book is really about the modern cultures that have arisen out of different colonial cultures in different regions of what is now the United States and, to some degree, Canada and Mexico.

Here's how the author breaks it down:

Of the nations, Woodard explains, "It isn’t that residents of one or another nation all think the same, but rather that they are all embedded within a cultural framework of deep-seated preferences and attitudes – each of which a person may like or hate, but has to deal with nonetheless."

Yankeedom began with the Puritans (Calvinist English settlers) in New England and spread across upper New York, the northern parts of Pennsylvania, Ohio, Indiana, Illinois, and Iowa, into the eastern Dakotas, Michigan, Wisconsin, Minnesota, and the Canadian Maritime. The area values education, communal decision-making and aims at creating a religious utopian communal society to be spread over other regions.

Deep South was settled by former Anglo-American West Indies plantation owners in Charleston, and spread to encompass South Carolina, Georgia, Alabama, Mississippi, Florida, Louisiana, western Tennessee, and the southeastern parts of North Carolina, Arkansas, and Texas. It values old Greco-Roman enlightened, civilized, idle slave society, free-markets and individual freedoms. It has fought centuries with Yankeedom over the dominance of North America, such as in the Civil War and the "culture wars" started by the civil rights movement since the 1960s.

New Netherland, established by Dutch colonists in the 17th century, is now Greater New York City, as well as the lower Hudson Valley, northern New Jersey, western Long Island, and southwestern Connecticut. The area promotes liberal, multicultural values, capitalism and the freedom of the press.

Tidewater was founded by Cavaliers (Royalists during the era of the English Civil War and Stuart Restoration), and consists of Virginia, Maryland, southern Delaware, and northeastern North Carolina. Has cooperated often with Deep South and Greater Appalachia. Together with George Washington, many of the Founding Fathers came from here. Appalachian mountains cut its expansion westwards, and the region is now being overrun by the Midlands.

Greater Appalachia was populated by waves of immigrants that Woodard calls Borderlanders, from the borders of Northern Ireland, northern England, and the Scottish lowlands. Greater Appalachia covers the highlands in the south United States, the southern parts of Ohio, Indiana, and Illinois, the Ozarks of Arkansas and Missouri, most of Oklahoma, and Texas Hill Country. Its fighting spirit is embodied by figures such as Davy Crockett, Andrew Jackson and Douglas MacArthur.

Midlands, founded by English Quakers followed by the Pennsylvania Dutch, consists of southeast Pennsylvania, southern New Jersey, northern Delaware and Maryland, north central Ohio, Indiana and Illinois, northern Missouri, most of Iowa, and the eastern halves of South Dakota, Nebraska, and Kansas, as well has southern Ontario. The border city of Chicago is shared with Yankeedom and St. Louis with Greater Appalachia. Midlands promotes peaceful values and has often been in several elections the great swing-region between Yankeedom and the Southern Nations. According to Woodard it is culturally the most "American" of the nations.

New France began in 1604 with an expedition from France led by Pierre Dugua. It grew to encompass the lower third of Quebec, north and northeast New Brunswick, and southern Louisiana.

El Norte is where the oldest European subculture in the United States is found, from the early Catholic Spanish settlers in the 16th century. Later augmented by Anglo-Americans from Deep South and Greater Appalachia, it includes south and west Texas, southern California and its Imperial Valley, southern Arizona, New Mexico, parts of Colorado, and the Mexican states of Tamaulipas, Nuevo León, Coahuila, Chihuahua, Sonora, and Baja California.

Far West is the interior of the United States and Canada west of the 100th meridian between El Norte and First Nation. It includes the interiors of California, Oregon, and Washington, much of British Columbia, Alberta, Saskatchewan, Manitoba, and Alaska, part of Yukon and Northwest Territories, the west halves of the Dakotas, Nebraska, and Kansas, as well as Idaho, Montana, Colorado, Utah, and Nevada. The region has been "imperialized" by other nations, such as Yankeedom and Deep South with large mining and infrastructure projects. The Mormon Enclave has been its politically most influential group.

Left Coast was predominantly settled by Yankees from New England, with a huge influx from Greater Appalachia and countries around the world when gold was discovered. It encompasses the land between the Pacific Ocean and the Pacific Coast Ranges from Monterey, California to Juneau, Alaska, containing parts of California, Oregon, Washington, British Columbia, and Alaska. It is an ideological ally with Yankeedom and El Norte.

First Nation, founded by the predominant indigenous peoples in Canada south of the Arctic Circle, consists of much of Yukon, Northwest Territories, Labrador, Nunavut, Greenland, the northern tier of Ontario, Manitoba, Saskatchewan, and Alberta, northwestern British Columbia, and the northern two-thirds of Quebec. It has preserved much better its culture and customs than the Native Americans in the United States.

As a North Carolinian myself, I've found that Woodard's "borders" make more sense of the local culture here than throwing NC in with the "deep south" because NC both does and doesn't fit. So I can so, for my part, the Tidewater designation makes sense. YMMV.

Map of broad U.S regions