#Media Monitoring Tools Market

[market-research-reports-fmi]

The Media Monitoring Tools Market is a subset of the broader technology business that provides tools and solutions for monitoring and evaluating media information across many channels. Newspapers, magazines, television, and radio are examples of conventional media.

[vantagemarketresearch]

Media Monitoring Tools Market Size, Share, Demand & Trends Analysis

Market Synopsis:

The Global Media Monitoring Tools Market was valued at USD 3.2 Billion in the year 2021 and is projected to reach a value of USD 7.8 Billion by the year 2028, and the market is estimated to grow to exhibit a Compound Annual Growth Rate (CAGR) of 16.1% during the forecast period.

Media monitoring is searching publicly accessible content, such as broadcast and print media platforms, for specific information, typically using a set of predefined keywords. Media monitoring technologies help in finding and analyzing important information and data on all media outlets, especially online media outlets that have become very popular in recent years. This expansion can be attributed to the growing use of media monitoring technology in the industry to analyze target audiences, assess consumer buying trends and enhance brand perception through online content.

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Who are the Key Players in Media Monitoring Tools Market?

Some of the key and notable players in the Global Media Monitoring Tools Market include- BoomSonar, Buzzcapture B.V., Coosto BV, Snap Trends Inc, YouScan, Ubermetrics Technologies GmbH, Lucidya, Social Media Research Foundation, Sprinklr Inc., SemanticForce Inc., Talkwalker, Agility PR Solutions LLC, BurrellesLuce, Cision Ltd., Critical Mention Inc., CyberAlert LLC, Hootsuite Inc., M-Brain, Meltwater, TVEyes Inc., and among others.

Regional Insight by Vantage Market Research:

North America is expected to dominate the media monitoring tools market during the forecast period. Oracle Corporation, Hootsuite, and Alphabet Inc. The market share in this sector is expected to increase as well-known companies like these expand their presence in the United States.

The Asia Pacific market for media monitoring tools is expected to expand significantly in the coming years. The region has more than half of the active users of social media, giving businesses a fantastic opportunity to interact with potential customers face-to-face.

Regions & Countries Covered:

North America - (U.S., Canada, Mexico)

Europe - (U.K., France, Germany, Italy, Spain, Rest Of Europe)

Asia Pacific - (China, Japan, India, South Korea, South East Asia, Rest Of Asia Pacific)

Latin America - (Brazil, Argentina, Rest Of Latin America)

The Middle East & Africa - (GCC Countries, South Africa, Rest Of the Middle East & Africa)

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Report Coverage

Market Growth Drivers, Restraints, Opportunities, Porter's Five Forces Analysis, PEST Analysis, Value Chain Analysis, Regulatory Landscape, Technology Landscape, Patent Analysis, Segment and North America, Company Market Share Analysis, and Covid-19 Impact Analysis.

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[isubhamdas]

Social Listening for Reputable Online Presence

Discover the power of social listening to enhance your online presence and drive business growth. Read on to learn expert tips and strategies. [Continue reading] What is Social Listening?Importance of Social ListeningStrategies for Effective Social ListeningDefine your goalsChoose the right toolsMonitor relevant conversationAnalyze the dataEngage with your audienceExpert Tip on Social Listening…

[socialjobnow]

Buffer vs Later 2023: Choosing the Right Social Media Management Tool

socialjobnow.com has published a comparison between Buffer and Later, two popular social media management tools used by businesses to schedule and automate their social media posts. The article provides an in-depth analysis of each tool's features, pricing, and benefits, offering valuable insights for businesses looking to optimize their social media strategy.

The article begins by introducing Buffer and Later and highlighting their respective strengths and weaknesses. Buffer is praised for its user-friendly interface, robust scheduling options, and analytics, while Later is noted for its visual planning features, Instagram-specific tools, and ease of use.

Also delves into each tool's features, comparing them in terms of post-scheduling, content curation, analytics, and social media platform compatibility. Both tools offer a range of features, but Buffer's advanced scheduling options and analytics make it a better fit for businesses with complex social media management needs. Later, on the other hand, maybe a better choice for businesses focused on visual content and Instagram marketing.

In terms of pricing, Buffer offers a tiered pricing system based on the number of users and social media accounts, while Later offers a free plan with limited features and paid plans with more advanced functionality. Businesses should consider their specific needs and budget when choosing between the two tools.

The article concludes by emphasizing the importance of selecting a social media management tool that aligns with a business's goals and requirements. The comparison provides valuable insights into the differences between Buffer and Later, assisting businesses in making an informed decision about which tool best suits their social media management needs.

Check out the article below

[socialinbox]

Why Your Business Needs a Social Inbox Strategy

In today's digital age, businesses are increasingly turning to online platforms to connect with customers, build brand awareness, and drive sales. Social media has become a key component of this strategy, with platforms like Facebook, Twitter, and Instagram providing powerful tools for reaching and engaging with customers.

But simply having a presence on social media is not enough. To truly succeed on these platforms, businesses must have a well-defined social inbox strategy in place. In this blog post, we'll explore why a social inbox strategy is so important, and how businesses can develop and implement one for maximum impact.

What is a Social Inbox?

Before we dive into the importance of a social inbox strategy, it's important to understand what we mean by the term "social inbox." Essentially, a social inbox is a single, centralized location where businesses can manage and respond to all of the messages, comments, and mentions they receive on social media platforms.

This inbox might be located within a social media management tool, or it might be integrated into a broader customer relationship management (CRM) system. The key is that all of the company's social media activity is funneled into a single location where it can be easily tracked, analyzed, and acted upon.

Why Your Business Needs a Social Inbox Strategy

So why is having a social inbox strategy so important? Here are just a few of the key benefits:

1. Greater Efficiency

By consolidating all of your social media activity in one place, a social inbox makes it much easier to manage and respond to customer inquiries, comments, and complaints. Instead of bouncing back and forth between multiple platforms, you can simply log into your social inbox and see everything in one place.

This can save a significant amount of time and effort, allowing you to respond more quickly and effectively to customer needs.

2. Improved Responsiveness

Speaking of responsiveness, a social inbox also makes it much easier to keep on top of customer messages and comments in real-time. Instead of waiting for notifications from multiple platforms, you can set up alerts within your social inbox that notify you the moment a customer reaches out.

This allows you to respond promptly to customer needs, addressing any concerns or issues before they escalate.

3. Better Data Analysis

A social inbox can also provide valuable insights into customer behavior and preferences. By analyzing the messages, comments, and mentions you receive, you can gain a deeper understanding of what customers are looking for and how they feel about your brand.

This information can then be used to improve your social media strategy, create more effective content, and tailor your messaging to better meet customer needs.

4. Enhanced Brand Reputation

Finally, a well-executed social inbox strategy can help boost your brand reputation and build customer loyalty. By responding promptly and effectively to customer inquiries and complaints, you show that you care about your customers and are willing to take the time to address their concerns.

This can help establish trust with your audience and encourage them to keep coming back to your brand in the future.

Developing a Social Inbox Strategy

So how do you go about developing a social inbox strategy that works for your business? Here are a few key steps:

1. Choose the right tools

The first step is to choose the right tools for your social inbox. There are a number of social media management and CRM platforms available, each with its own strengths and weaknesses.

Do your research to find the tools that best fit your needs and budget, and make sure they integrate smoothly with your existing social media accounts.

2. Assign roles and responsibilities

Next, it's important to assign roles and responsibilities for managing your social inbox. Depending on the size of your team and the volume of social media activity you receive, you may need to designate specific individuals to handle monitoring and responding to messages.

Make sure everyone knows what their role is, and establish clear guidelines and protocols for how messages should be handled.

3. Set up alerts and notifications

To ensure you stay on top of incoming messages and comments, set up alerts and notifications within your social inbox. This could include email alerts, push notifications, or in-app alerts, depending on the tools you are using.

Make sure these alerts are customized to your preferences and provide enough information to make it easy to respond quickly.

4. Analyze and adjust

Finally, it's important to continually analyze and adjust your social inbox strategy based on the data you collect. Use analytics tools to track message volume, response times, and customer sentiment, and adjust your approach as needed to improve performance.

By taking a data-driven approach to your social inbox strategy, you can optimize your results and ensure maximum impact.

Final Thoughts

In today's digital landscape, a well-executed social media strategy can make all the difference in the success of your business. And by developing a solid social inbox strategy, you can ensure that you are able to manage and respond to customer inquiries and comments with speed and efficiency, while also building stronger relationships and improving your brand reputation. So if you haven't already, now is the time to start thinking seriously about your social inbox strategy and how you can take your social media game to the next level.

[quickmetrix]

QuickMetrix is a powerful digital customer engagement management platform that offers a range of tools to help businesses manage their online reputation. These tools include social listening, online reputation management, social CRM, social publishing, surveys, and crisis management. QuickMetrix provides businesses with real-time insights into customer sentiment and helps them stay ahead of the competition.

[tstorymedia]

Social media management platform includes tools for marketing, and it is a cohesive way of allowing businesses to reach customers. The management tools help social media specialists and social media managers to work efficiently.

Top 15 Social Media Monitoring Tools for Businesses in 2023

1. HootSuite

Hoot suite is appropriate for freelancers, small teams and businesses, and agencies. It is a management tool for marketers in social media. The interface is easy-to-use, and it features advanced tiers. It manages to publish on social media management platforms using one dashboard.

2. Brandwatch Consumer Intelligence

Brandwatch is a social media monitoring and management platform. The tools facilitate social listening. Use to identify hashtags and popular topics. Brandwatch offers flexibility to reach a global audience. Prioritize engagement and identify influencers interacting with interesting topics.

3. Sprout Social

Sprout Social is prominent for its social listening tool and powerful analytics dashboard. It offers a galore of integrations. It has advanced features even at the basic level including location and keyword monitoring, CRM tools, and review management.

4. NapoleonCat

NapoleonCat gives at affordable prices the basics. Its higher levels offer advanced offerings such as moderation of ads, automatic translation, and moderation and retention of 24-month data. Assign posts or make internal posts. The pricing varies with user numbers and profiles.

5. Sendible

Sendible is a social media management full-service tool useful for collaboration, publishing, listening, and analytics. Sensible features image resizing, allowing you to customize posts in one publish action. Sendible supports Instagram, Facebook, LinkedIn, Twitter, GoogleMYBusiness, and Pinterest.

6. AgoraPulse

AgoraPulse is an affordable tool giving marketers to optimize social media monitoring, publishing, and reporting. It supports marketing campaign ROI, and integrations over social media platforms and offers flexible pricing. It boasts the best customer support and ease of use.

7. Buffer

Buffer is a popular management tool in social media. It is an affordable management option with no-frills tools. The ability to add social channels here allows scaling without jumping tiers for the users. It allows for building mobile-friendly, customized landing pages for social campaigns.

8. HubSpot

The HubSpot website offers an inbound comprehensive marketing campaign ROI program to integrate with email marketing and the website. The tools facilitate consolidating mentions, centralizing publishing and attributing to social media the business value.

9. Zoho Social

The Zoho Social website is a well-known social media management tool. It offers an affordable and flexible option to integrate with CRM. It is a well-rounded management tool in social media, offering monitoring, scheduling, and reporting.

10. Sprinklr

Sprinklr is suitable for enterprise and agency clients supporting Social Media Monitoring. It has workflows to manage large teams with 30+ channels. Sprinklr features APIs, and deep customer needs requiring organizations on social media to integrate with their XRM and CX systems.

11. Falcon.io

Falcon.io is popular and features engagement team-friendly aspects such as content storage and approval workflows. It includes integrated competitive benchmarking with an audience data dashboard. It offers social listening, calendar management, publishing, engagement measurement, and ads management.

12. Keyhole

Keyhole offers a visual analysis of high-level. It is the only platform offering the analytics and integration of TikTok. Keyhole uses AI and optimizes posting times, and brand reputation, measures sentiment, offers virality predictions and predicts up to 30 days of outperformance.

13. Digimind

Digimind offers content to make sense of online data and transform it into business actionable insights. It includes impressive tools and features to see conversations of your brand, across online sources and in real-time.

14. SocialPilot

SocialPilot goes beyond analytics and scheduling. It has functions and integrations with Dropbox, Box.com, and Canva. Its content curation tool runs topics unlimited, and shares trending content and a browser extension is the bonus feature.

15. eClincher

The eClincher website offers brand reputation management, analytics, and a range of integrations supporting LinkedIn, Twitter, Instagram, Facebook, YouTube, etc, with other cloud tools. For a small fee, add social profiles and extra users.

[opencommunion]

"Britain’s largest gathering of counter-terrorism experts assembled in London last month to discuss what one police chief called 'legal but harmful protest' following Israel’s war on Gaza. Inside a cavernous Docklands conference hall, companies at the Counter Terror Expo displayed gas mask-clad dummies and crowd control systems as enthusiastic AI reps promised revolutionary advances in surveillance. Tools for hacking phones with 'brute force,' monitoring someone’s emotional state based on their social media and rapidly digesting the contents of an 'acquired' computer were all up for sale. Among the potential customers were foreign police departments, including officers fresh from Georgia’s violent crackdown on anti-Russia protests.

Several salespeople declined to explain their products to the media. 'I can’t believe they let you people in here,' one rep told Declassified after seeing our press card. 'I think it’s disgusting.' Her company markets AI tools for military and law enforcement to process recordings of people’s voices. 

When delegates weren’t browsing spyware or sipping craft beer with a £12 'world food' meal deal, they could listen to the security industry’s leading lights. These included detective chief superintendent Maria Lovegrove who runs Britain’s Prevent strategy against radicalisation. She trumpeted 53 arrests for terrorism offences since October 7. Only one of these was for violence. The rest concerned social media posts or attending gatherings. Asked whether this data suggests police are overreacting to peaceful pro-Palestine protests, Lovegrove valorised an 'early intervention' approach. She told Declassified this was the 'greatest tool in preventing terror attacks' and insisted officers 'only arrest and prosecute when we have to.' Among those arrests were three women found guilty for wearing paraglider stickers at a protest.

Dom Murphy – the Met’s counter terrorism commander – told delegates he was monitoring 'legal but harmful' protests and the risk of 'low-sophistication' attacks by people radicalised online or at university since October 7th. 'If there are 100,000 people at a protest, and one person holding a Hamas flag, we will find them and arrest them,' Murphy reassured attendees. A majority of recent arrests targeted individuals aged under 17, he boasted, as proof that the 'early intervention' approach was working. 

Another panellist praised Britain’s ability to pre-emptively arrest people for public order offences at demonstrations and target them for terror offences further down the line. Craig McCann, a former senior Prevent officer, expressed the mood in the room when he described ceasefire marches as a 'permissive environment for the transfer of extremist ideology.' Like other speakers, he sought to delegitimise opponents of Israel’s war on Gaza by characterising pro-Palestine protests as an 'Islamist camp conflating with far-Right anti-Semitism.' McCann explicitly linked Palestinian nationalism with Nazism, an Israeli propaganda point. Fellow panellists claimed parts of London were a 'no-go zone for Jews.' Discussing threats from 'street protest all the way through to terrorism,' the conference presented far Left, far Right, 'Islamist' and 'environmentalist' ideologies as equal, inter-related threats to British society. ... After lunch, discussion turned to 'British values' and protecting England from the menace of social media and foreign flags that vexed thousands of officers under Murphy’s command. Many felt the next-generation tech on display would ensure ever more effective crackdowns on street protest and dissent."

[hmfaysal99]

New Business Marketing Tips And Tricks for Success

Starting a new business can be an exciting endeavor, but it also comes with its fair share of challenges, especially in the competitive landscape of today's market. Effective marketing is crucial for the success of any new venture. Here are four essential marketing tips and tricks to help your new business thrive.

Define Your Target Audience: Before diving into marketing efforts, it's essential to identify and understand your target audience. Define your ideal customer persona by considering demographics, interests, pain points, and buying behaviors. Conduct market research to gather valuable insights that will guide your marketing strategies. Tailoring your messages and campaigns to resonate with your target audience will significantly increase your chances of success.

Once you have a clear picture of your audience, choose the most suitable marketing channels to reach them effectively. Social media, email marketing, content marketing, and pay-per-click advertising are just a few options to consider. Your choice of channels should align with where your audience spends their time online.

Create Compelling Content: Content marketing is a powerful tool for new businesses to establish their brand and build credibility. Develop high-quality, informative, and engaging content that addresses the needs and interests of your target audience. This content can take various forms, including blog posts, videos, infographics, and podcasts.

Consistency is key when it comes to content creation. Develop a content calendar to plan and schedule regular updates. Providing valuable content not only helps you connect with your audience but also boosts your search engine rankings, making it easier for potential customers to find you.

Leverage Social Media: Social media platforms have become indispensable for marketing in today's digital age. Create profiles on relevant social media platforms and engage with your audience regularly. Share your content, interact with followers, and participate in industry-related discussions.

Paid advertising on social media can also be a cost-effective way to reach a broader audience. Platforms like Facebook, Instagram, and LinkedIn offer targeting options that allow you to reach users who match your ideal customer profile.

Monitor and Adapt: Marketing is an ever-evolving field, and what works today may not work tomorrow. To stay ahead of the curve, regularly monitor the performance of your marketing efforts. Analyze key metrics such as website traffic, conversion rates, and return on investment (ROI). Use tools like Google Analytics and social media insights to gather data and insights.

Based on your findings, be prepared to adapt your strategies and tactics. If a particular marketing channel isn't delivering the expected results, reallocate your resources to more promising avenues. Stay up-to-date with industry trends and keep an eye on your competitors to ensure your marketing efforts remain relevant and competitive.

In conclusion, effective marketing is essential for the success of any new business. By defining your target audience, creating compelling content, leveraging social media, and continuously monitoring and adapting your strategies, you can position your new business for growth and long-term success in a competitive market. Remember that success may not come overnight, but with persistence and the right marketing approach, your new business can thrive.

[mariacallous]

On March 11, Syrian farmer Ali Ahmad Barakat was driving a tractor to his fields in the fertile rebel-held lands of the Al-Ghab plain, just a few miles away from the front line with Assadist forces. For years, Al-Ghab’s farmers had refused to let the violence scare them away from working their fields.

But Barakat was about to become the next victim of a terrifying new Syrian Army-piloted weapon: a dirt-cheap, kit-built suicide drone.

Attacking civilians with drones isn’t new, but until recently, the vast majority of these attacks were carried out by more expensive long- and medium-range drones specifically designed for military purposes—characteristics that limited them to a small number of actors worldwide.

Armed groups such as the Islamic State began to experiment with small, cheap, off-the-shelf and custom-built drones in the 2010s, taking advantage of the consumer drone boom, but their attacks were largely focused on military targets and objectives.

Now, the picture has changed.

Small, inexpensive drones have become an indispensable tool on modern battlefields, as combatants come up with ever more creative ways to use these tiny flying robots. Inspired by these tactics, some fighters in conflicts from Myanmar to Syria are starting to use drone warfare techniques recently refined in the Russo-Ukrainian War, such as the use of tiny and ultra-fast suicide drones crafted from cheap hobby racing kits, as well as consumer camera drones rigged to drop explosives, to target, kill, and terrorize civilians.

And we don’t know how to stop them.

Since Russia first invaded Ukraine in early 2022, I’ve been monitoring the crucial role of small drone technology in the conflict, motivated by the hope that better understanding drone warfare tactics might make it easier to protect civilians from their dangers.

This March, the Syrian White Helmets civil defense group contacted me. According to their information (which has been published in a recent report), more and more civilians in the rebel-held front-line areas were getting attacked with small suicide drones. According to a number of sources, Russian military specialists had recently begun training Syrian Army forces to use both first-person-view (FPV) suicide drones and anti-drone guns. Russia’s drone warfare techniques were beginning to spread.

The attacks have shocked even hardened medics. One White Helmets volunteer, Ali Obied, was in the first group of medical workers to arrive on the scene after Barakat was killed. “When we reached the site, we saw how the suicide drone attacked the driver directly—it killed him and slaughtered him into pieces. We collected the pieces of the driver one by one,” he said. They were forced to withdraw quickly from the scene when, over a walkie-talkie, a spotter informed them that other drones were hovering nearby.

Another volunteer, Walid Abdeen, responded to an attack on April 16 that hit multiple civilian cars and a public market, injuring five people. He was confident that a suicide drone was the culprit, an observation backed up by other witnesses who saw the drone in the air before impact.  “When suicide drones explode, nothing remains from it, just small pieces—but the sound of the drone is the same as those drones used by journalists,” Abdeen said.

The volunteers agreed that this similarity to peaceful drones was a problem. “It’s difficult for civilians to differentiate between them in the sky, and all of a sudden, they attack someone—a house, a center, or a car,” said Ismail Alabdullah, a media coordinator and volunteer for the White Helmets.

“Those drones, if they want to kill someone who is walking to his school, or even the White Helmets, if they’re returning to their [medical] centers—the drones can find individuals, attack the centers, kill directly,” Alabdullah added. “We have experience with mortars, rockets, and artillery shelling attacks. But this new weapon is incredibly dangerous because it is so precise and cheap to develop.”

White Helmets representatives say dozens of these FPV drone attacks are happening each week. Thanks to the terror spread by these relentless attacks, civilians who have hung on in Syria’s border regions for years are finally beginning to leave.

These drone-powered mechanisms for spreading mass civilian terror aren’t restricted to Syria: They are also on the rise in Ukraine. Targeted attacks by Russian drones on Ukrainian civilians rose dramatically this summer. And while top U.N. officials condemned this uptick in attacks to the Security Council in March, the onslaught shows no signs of stopping.

From July 1 to 21 alone, I collected 34 separate cases of alleged attacks on Ukrainian civilians by Russian drones, drawing from open-source information posted by official sources in the Ukrainian government. As in Syria, most attacks in Ukraine seem to be taking place near the front lines, where relatively short-range FPV racing and consumer drones can reach, and with the same goal of spreading terror.

On July 2nd, a Ukrainian woman was reportedly injured by an FPV drone while she stood in her backyard in Berislava. Days later, on July 11th, authorities reported that two female volunteers were injured after a Russian FPV drone hit a humanitarian aid delivery point in Stanislav. Then, on July 18th, Kherson Oblast’s governor reported that a 74-year-old man in Oleksandrivka was killed by a Russian drone attack – one of a number of older civilian victims.

Some attacks have hit moving civilian vehicles, including minibuses and personal cars—and a number of clearly marked humanitarian and medical vehicles. On Jan. 26, Ukrainian media reported that a Russian FPV drone had attacked a marked car belonging to an aid worker working with a NGO connected to the U.N. Refugee Agency’s humanitarian mission, destroying the car. A journalist who was riding in the vehicle said that it was “very likely that the operator could see the labels on the car.”

Later, on May 29, a Russian drone attack killed a Ukrainian ambulance driver and seriously injured his wife (who had been riding in the vehicle). Soon after, on June 8, Oleksandr Prokudin, the governor of Kherson oblast, reported that after a spate of shelling in the vicinity of Bilozerka, a Russian drone had attacked an ambulance that arrived on the scene to help, injuring the driver.

The tactic has spread beyond Ukraine and Syria. In Gaza, Euro-Med Human Rights Monitor reports that Israel has increasingly turned to small quadcopters to attack civilians and journalists, while Palestinian sources in Rafah told AFP in June that they lived in fear of “quadcopter drones, which mercilessly target anyone walking.” Israel has long used consumer-type quadcopters and racing drones for military purposes, including to drop tear gas on protesters in Gaza in 2018 and to counter so-called fire balloons sent from Gaza during the same period.

In Myanmar, rebel groups fighting the military junta have become adept at using small, cheap consumer and custom-built drones for both intelligence-gathering and for attacks. In recent months, Myanmar’s junta has begun to catch up: In September and October 2023, villagers in the Sagaing region said they were repeatedly attacked by bomb-dropping regime drones.

In another incident this July, the Insecurity Insight NGO reported that armed Myanmar military drones attacked a health center in the Sagaing region, killing a midwife, her two-year-old child, and at least five patients affiliated with the local resistance forces, as well as injuring at least 15. The patients who were killed reportedly had been injured in an earlier military drone attack, and had been seeking care for their injuries at the time

Mexico’s drug cartels, too, have become frequent users of consumer and DIY drones in recent years, both for smuggling and for terrorism. Like Bashar al-Assad’s forces, the cartels appear to view these sudden, shocking drone attacks as an effective way to terrorize civilians into ceding strategically valuable territory. In May 2023, more than 600 people were reportedly displaced from communities in Mexico’s Guerrero state due to cartel drone attacks, and attacks since then in the state have reportedly killed civilians and targeted local schools.

These tactics are spreading, and there is little guidance for civilians, including journalists and aid workers, on how to deal with them. Most existing writing on the subject is geared toward attacks from larger, more powerful, and stealthier long-range military drones.

Thankfully, there are some things the international community can start doing today.

National and international bodies and organizations concerned with civilian protection, such as the United Nations and the International Committee of the Red Cross, should come together to strategize around how best to protect people from small drone attacks. These groups should loudly condemn the terrorist attacks and investigate possible violations of international humanitarian law—as well as sponsoring the research and reporting needed to better understand the problem.

Russia’s war in Ukraine has led to the rapid development of new technologies for detecting drone radio signals in the air, new tools for electronically disabling drones, and a wide variety of other basic drone defense tactics (including the revelation that you can hide from thermal sensors by throwing a yoga mat over your head). Perhaps some of these tools and tactics could be adopted for civilian use.

Finally, we need more collective clarity around the legality of attacks on civilians with small drones under international humanitarian law as well as the legality of civilian efforts to defend themselves. Currently, interpretation of the law doesn’t adequately account for tiny flying robots in combat. As I wrote with my colleague Ossama A. Zaqqout in 2018 (and again in 2022), the presence of identical-looking small drones in the airspace over today’s conflicts makes it very hard for people on the ground to tell whose drone is whose.

Under international humanitarian law’s principle of distinction, combatants must distinguish themselves from civilians—but unlike manned aircraft, drones are too small to carry marks visible from the ground, and they can’t respond to radio checks. We need better solutions to avoid these cases of mistaken identity.

There’s also uncertainty around how humanitarian law might apply to civilian efforts to anticipate—and defend themselves against—drone attacks. Will civilians lose their noncombatant status if they use counterterrorism tools against small drones? Do civilians lose protection if they monitor radio waves for armed drone presence and report that information to combatants—or if they post that information online in a public place?

As is the case with so many other novel consumer technologies, we’ve swiftly figured out how to use drones both to help humanity and to hurt it. But civilians aren’t doomed to be easy targets—as long as we summon the international will to find ways to protect them.

[sgiandubh]

Good morning, Miss Marple

It's 7 a.m, local time and I just woke up to take my antibiotic, with an alert to your latest post.

I will answer it. I think it is really needed, this time.

You write:

The problem is, I haven't accused you of anything. An Anon submission dropped in @bat-cat-reader's inbox suggested you might have used that (or any similar) application. My post just described how Snoopreport and Glassagram work, as I wrote very clearly, something you seem to conveniently ignore:

People are curious, like that. You had an Anon yourself the day before, asking you how you did your research:

You answered : 'no, there is no app for that' and I believed you. You did not say, as it would have been logical, 'there are some apps on the market for that, but I do not use them'. You just implied there are no such apps and people found your answer wanting. I do not know how this is called and I will not go there: it simply, objectively, happened like that.

I did not start anything. I didn't even mention you in my post, other than putting it into context - Anon's ask. And I simply questioned the morality of having such tools available on a deregulated market, for anyone to use in order to become Super Sleuth. Last I know, you are a person, not a firm:

I refused to accuse you of doing such a thing, in a very clear way :

It is, indeed, sad to read such things as your long diatribe. For your information, my post prompted rather this type of reactions: parents, teachers, women being worried and sickened by knowing such spying tools were available. I will select two of them:

I did mention you in my comments, though. That is true and I was very infuriated when I wrote them. Infuriated and revolted, yes. A logical reaction, for which I am sorry. Very much uncalled for: I should have kept my nerves where they do belong. Nobody is perfect and I should have completely ignored you in this context.

You also accuse me of attacking your deceased mother in a comment under another post:

This comment, to be precise:

I had no intention of slandering your family, let alone your mother, Marple. I simply meant, in a tasteless joke, you would throw anyone under the bus for the sake of a scoop. I still think you would. I am sorry to hear she is deceased and attacking one's life and family is not my way to deal with such things. Questioning the existence of a private life, when you clearly monitor someone's every breath and move on social media, is not attacking you.

Unlike you. You have no problems writing things like this one, when you need a convenient venting outlet:

As for inciting my followers, please. From the person who posted a derisive, borderline calumny bingo game featuring me, and my vomit inducing posts. Prompting them to 'have fun with it':

Is this not slander? If my goal, by explaining how two spying apps work, was to 'put you in a bad light', what was yours, when you wrote what you consistently wrote about me since at least August?

You should answer these questions to yourself, not me. I do not care about your justifications, just wanted to set the record straight on all this drama, in all honesty. My research on the apps topic took 25 minutes.

[michaelespositostatenisland]

Michael Esposito Staten Island - Influencer Marketing Strategies for Explosive Brand Influence and Business Growth

The advent of the digital age has introduced a fresh phase of consumer behavior. Gone are the days of blind trust in traditional advertising. Today's savvy audiences crave authenticity, connection, and recommendations from trusted voices. This is where influencer marketing steps onto the stage, offering a potent blend of brand storytelling and audience engagement. Michael Esposito Staten Island - Mastering Influencer Marketing for Effective Brand Influence demonstrates how this approach can be leveraged to achieve remarkable results.

However, navigating the vast influencer landscape can feel like wandering through a social media jungle. Fear not, intrepid marketer! By wielding the following strategies, you can craft an influencer marketing campaign that ignites brand influence and propels your business towards exponential growth.

Know Your Audience: Precision Over Popularity

The initial step involves discarding the mindset that favors larger sizes as inherently better. Despite the substantial followings of mega-influencers, their ability to reach a specific audience may not be as effective as that of carefully chosen micro-influencers. Research conducted by Socialbakers demonstrates that micro-influencers (typically with 10,000 to 50,000 followers) frequently achieve engagement rates that surpass those of mega-influencers by sixfold. Here's why:

Niche Expertise: Micro-influencers tend to cultivate deep connections with their followers, fostering a sense of community and trust built around a specific niche. Partnering with micro-influencers within your target demographic allows you to tap into a highly engaged audience already receptive to your brand message.

Authentic Advocacy: Forget robotic endorsements. Micro-influencers are often passionate about the industries they represent, making their content feel genuine and relatable. This authenticity resonates with audiences who yearn for real connections and honest recommendations.

Embrace the Power of Storytelling: Content is King (and Queen)

Effective influencer marketing goes beyond product placement. It's about weaving brand narratives into the fabric of the influencer's content. Here's how to unlock the power of storytelling:

Collaborative Content Creation: Don't dictate; collaborate. Work with influencers to understand their content style and create campaigns that feel organic within their feed. This ensures brand messaging resonates seamlessly without compromising the influencer's voice or authenticity.

Interactive Experiences: Move beyond static images. Leverage the power of interactive formats like live streams, Q&A sessions, and interactive polls to foster real-time engagement with your target audience. Encourage user-generated content (UGC) that furthers the brand narrative and fosters a sense of community around your brand.

Data-Driven Content Strategy: Don't be afraid to experiment. Track what resonates best with your target audience by analyzing engagement metrics across different content formats. Use this data to refine your influencer selection process and create future content that sparks conversations and drives action.

Harness the Power of Social Listening: Identify Your Brand Advocates

Social listening tools offer a goldmine of insights to identify potential influencer partners. These platforms allow you to monitor conversations within your industry and identify individuals who are already organically discussing products or services relevant to your brand. Look for voices generating positive buzz and engaging their audience with informative and engaging content. This approach allows you to:

Discover Untapped Gems: Unearth passionate advocates who may not yet be on your radar. These individuals already possess brand affinity and their genuine enthusiasm has the power to resonate deeply with your target audience.

Understand Influencer Performance: Analyze the types of content and messaging that resonate with audiences within your target demographic. This can help you curate collaborations that are more likely to generate positive sentiment and drive conversions.

Measure and Adapt: Refining Your Influencer Marketing Strategy

Don't think of an influencer marketing campaign as a one-shot deal. It's more like a strategic partnership that needs continuous optimization. Track key metrics across all platforms, including:

Engagement Rates: Measure likes, comments, shares, and saves to gauge audience interaction with the influencer's content.

Website Traffic: Track how many visitors are directed to your website through the influencer's channels.

Conversion Rates: Analyze how many visitors take action on your website, such as making a purchase or signing up for a newsletter.

By analyzing these metrics, you can:

Refine Influencer Selection: Identify influencers who consistently deliver the strongest results for your brand.

Optimize Content Strategy: Learn what types of content resonate most with your target audience.

Adapt Campaign Goals: Refine your goals based on the campaign's performance and adjust your strategy for future collaborations.

Finally, influencer marketing stands as a formidable strategy for brands to cultivate brand influence and drive business growth in the digital age. By embracing effective strategies, nurturing authentic partnerships, and adapting to evolving trends and technologies, brands can harness the full potential of influencer marketing to propel their influence and achieve sustained business growth. Michael Esposito Staten Island: Harnessing Influencer Marketing for Business Growth provides valuable insights into how brands can successfully leverage this approach. As the influencer marketing landscape continues to evolve, staying abreast of emerging strategies and technological advancements will be pivotal for brands aiming to elevate their influence and drive exponential business growth.

In summary, influencer marketing strategies play a pivotal role in shaping brand influence and driving business growth, offering brands a compelling avenue to resonate with their audience, foster credibility, and achieve sustained success in the competitive digital landscape.

[good-old-gossip]

Israel’s blocking of cleaning, hygiene supplies is another way it perpetuates its genocide in Gaza

A Palestinian mother bathes her child in a makeshift tent in the Gaza Strip (social media)

Palestinian Territory - The Israeli authorities continue to enforce their ongoing arbitrary blockade of the Gaza Strip, refusing to allow humanitarian aid and necessities that are essential for survival—such as cleaning and personal hygiene supplies—into the Strip. This comes amid the spread of infectious diseases and on top of the precarious living conditions faced by the approximately 2.3 million Palestinians in the enclave, constituting a perpetuation of Israel’s comprehensive crime of genocide, which began on 7 October 2023.

Euro-Med Human Rights Monitor emphasises that the consequences of Israel’s intentional worsening of the humanitarian situation in the Gaza Strip, by blocking people’s access to cleaning and personal hygiene products, medical equipment, and sterilisation supplies, are dire. Nothing justifies subjecting the population to conditions that can cause widespread death, including by causing the spread of serious skin diseases and and infections, including hepatitis.  

Israel continues to systematically and arbitrarily deny hygiene supplies and equipment to all Gaza Strip residents, exacerbating the catastrophic health crisis that Israel has caused there. This crisis has been made worse by the population’s forced, widespread, and repeatedly occurring displacement, as well as the lack of personal hygiene supplies and disinfectants in shelters and camps housing hundreds of thousands of displaced people. Israel continues to prevent and obstruct the entry of the most basic supplies into the Strip, creating conditions that are ripe for the spread of infectious diseases, water pollution, and the absence of sanitation services, as Israeli army forces have destroyed these facilities.

 During my period, I have to use a single pad for the entire day, which has led to numerous infections and rashes    - Aya Kamal Ashour Abed, a 20-year-old displaced mother of two in the central Gaza Strip

Since the beginning of the genocide nearly, Israel has arbitrarily closed crossings into the Gaza Strip, blocking the entry of humanitarian supplies and the flow of food and water. These actions have resulted in a dangerous accumulation of crises that directly threaten the lives and health of the Gaza Strip’s residents, most notably due to their lack of access to food, clean water, medicines, medical supplies, sanitary tools, and cleaning supplies.

Aya Kamal Ashour Abed, a 20-year-old displaced mother of two at the Deir al-Balah Preparatory School for Girls in the central Gaza Strip, spoke with the Euro-Med Monitor team. “We are more than 30 people living in this classroom for about nine months,” she stated. “A few months ago, we numbered roughly 70, but after some of the displaced individuals relocated to tents outside the school, our numbers dropped somewhat.

“We only receive cleaning and personal hygiene supplies in small quantities every two or three months, despite the fact that our number is very high and we require them constantly,” Abed continued. “Sanitation supplies, like tissues, soap, and shampoo, are extremely expensive [or] even nonexistent in the markets.”

Added Abed, “A bar of soap, for instance, now costs 30 shekels (roughly nine USD) while a bottle of shampoo costs 90 shekels (roughly 25 USD). We do not have anything to eat, so how can we afford these amounts for basic hygiene?”

Abed, who was displaced from her home in the Jabalia refugee camp in the northern Gaza Strip following its bombing last October, said that her two sons had become afflicted with allergies and bacteria, for which she is unable to provide ointments because they are unavailable in UNRWA clinics. “I showed my son to the doctor, and he told me that his entire body is seriously infected with bacteria due to poor hygiene,” Abed told Euro-Med Monitor.

Obtaining sanitary pads—which are pricey and hard to find in local markets—is one of her biggest challenges. “Even though my children’s diapers are completely unusable, I have to cut them into tiny pieces and use them as sanitary pads,” Abed explained. “During my period, I also have to use a single pad for the entire day, which has led to numerous infections and rashes.”

Approximately 680,000 women and girls in the Gaza Strip are of reproductive age. These individuals lack access to menstrual pads and other essentials, and also face other challenges such as inadequate access to water, toilets, various hygiene products, and privacy. Additionally, they must use contaminated or unsterilised materials, which puts them at risk of developing infections that can lead to infertility and uterine cancer.

Since Israel has cut off electricity to the Gaza Strip, there is a growing risk to all residents caused by waste accumulation and sewage flooding of roads and markets due to the inability to drain it. Israel has destroyed most of the Strip’s vital infrastructure, including sewage networks, and forced over two million people—the majority of whom have been displaced more than once—into shelters and tents that lack the basic necessities of life, personal hygiene, and health care.

Forty-two-year-old Mohammed Saad Abu Haitham said that his family of eight, which resides in a tent in the Mawasi neighborhood of Khan Yunis in the southern Gaza Strip, is severely impacted by the lack of cleaning supplies, laundry detergent, and bar soap. Due to its scarcity, soap is unusually expensive and therefore difficult to purchase.

“We do not have the money to buy enough meals for our children, so we cannot buy cleaning materials and soap in light of their high prices and the lack of availability,” Abu Haitham told the Euro-Med Monitor team. “My spouse and kids’ hair has been infected with lice, and we all have skin diseases as a result of not washing and not using enough soap and shampoo.”

Food dyes are used instead of traditional dyes for making liquid soap and sterilisation products, which have not entered the Gaza Strip in months due to the Israeli closure of the crossings and the imposition of an arbitrary siege. These alternative and primitive cleaning products are made locally, are unsafe, and are generally insufficient in both quality and quantity when sold in the markets of the central and southern Gaza Strip.

Tens of thousands of cases of skin diseases, including eczema, have been reported to medical facilities as having cropped up in shelters and camps for displaced people living in tents. This is particularly concerning for women, as eczema often appears on the hands of people working to clean food utensils using antiquated and dangerous materials. Meanwhile, reports from the United Nations indicate that skin rashes and skin infections, especially among children, are sharply increasing in the Strip.

The Israeli authorities have placed an arbitrary and oppressive siege on the Palestinian people there, squeezing them into a tiny area with exceedingly limited resources; denying them access to food, clean water, and other necessities; and leaving them exposed to extreme heat.

The right to dignity is an internationally recognised human right that protects people from humiliation, among other forms of unethical treatment. It is meant to ensure fairness by providing the means for people to live in dignity, as well as other fundamental needs and rights, like the right to health and the right to water and sanitation. These rights are essential to maintaining human dignity and preserving the lives of the populace.

The only way to guarantee the rights of Gaza Strip residents is to put an end to Israel’s crime of genocide, lift the arbitrary siege on the Strip, and rescue what remains of the currently uninhabitable region. Delays will either cause the region to irreversibly deteriorate, or incur significant costs in terms of civilian lives and health.

The international community is required to guarantee the entry of humanitarian aid into the Gaza Strip, including the entry of non-food essentials needed to respond to the dire circumstances faced by the Strip’s entire population. Euro-Med Monitor stresses that swift and effective action must be taken to safely deliver aid to civilians across the entire Strip, including the northern section, which is particularly isolated right now. Additionally, the international community must prioritise providing adequate supplies of personal and family hygiene products, as well as products for menstruating individuals, plus sexual and reproductive health care services to prevent and mitigate further harm to women and children in particular, and the entire Palestinian population in general. These actions are mandated by international human rights law and relevant international obligations.

Pressure needs to be put on Israel, as the occupying force, to maintain sanitation facilities and services in the Gaza Strip, as well as to guarantee the safety of the technicians charged with repairing and renovating water lines and their various sources. The main water pipelines that enter the Strip need to be restored, particularly those that enter it from the north.

In addition to ensuring the entry of enough fuel to operate the Gaza Strip’s water and sanitation infrastructure, including desalination plants, water wells, and mobile toilets, it is crucial to exert pressure on Israel to permit the entry of materials required for repair work and rehabilitation of civilian infrastructure. These services are essential to the civilian population’s survival in the Strip, and will protect them from the threat of further health disasters.

[sas-soulwriter]

Knowing your reader

Writing your debut novel is a labor of love, but promoting it can be an entirely different beast. However, in the age of social media, particularly platforms like TikTok, connecting with your potential readers has never been easier. The key? Knowing your audience. here are some tipps.

Why knowing your reader is essential

1. Targeted Marketing: Understanding your reader's preferences, interests, and demographics allows you to create marketing content that resonates with them specifically. This targeted approach is more likely to yield results.

2. Engaging Content: When you know your reader, you can tailor your content to their tastes. This means sharing excerpts, behind-the-scenes insights, or personal stories that genuinely interest them.

3. Building a Community: By knowing your reader, you can create a community of like-minded individuals who share a passion for your genre or subject matter. This community can be invaluable in promoting your book.

How to get to know your reader

Research: Start by researching the readership of books similar to yours. What do they like about those books? What are their common interests and age groups? This research can provide valuable insights.

Social Media Analytics: Use the analytics tools on platforms like TikTok or other social media sites. This data can help you understand the demographics and interests of your followers.

Engage with Your Audience: Respond to comments, engage in discussions, and ask your followers about their preferences. This two-way interaction can reveal a lot about your readers.

Conduct Surveys: Consider creating surveys or polls to directly ask your audience about their reading habits and preferences. This can be a goldmine of information.

Track Performance: Monitor the performance of different types of content. What gets the most engagement? What resonates with your audience? Use this feedback to fine-tune your strategy.

Comment if you have some more tipps!!!