#Measuring content inclusivity impact

[transcriptioncity]

Transcription Services for Inclusivity and Translation Services for Accessibility

Creating Inclusive Content Strategies with Translation and Transcription Services 90% of internet users access content in their native language. This statistic underscores the necessity of inclusive content. With the digital landscape expanding, content creators must prioritize accessibility. Translation services for accessibility and transcription services for inclusivity play pivotal roles in…

[dandelionsresilience]

Good News - May 15-21

Like these weekly compilations? Support me on Ko-fi! Also, if you tip me on Ko-fi, at the end of the month I'll send you a link to all of the articles I found but didn't use each week - almost double the content!

1. Translocation of 2,000 rhinos in Africa gets underway in “one of the most audacious conservation efforts of modern times”

“The 2,000 rhinos - more than are currently found in any single wild location in Africa - represent around 12-15% of the continent’s remaining white rhino population. […] “Rhinos perform an important ecological function in the environment as a large grazing herbivore,” says Dale Wepener[….] “The protection of rhino is far more than just looking after rhino; other species that occur in the protected areas will benefit from the protection,” explains Jooste. “This will lead to an increase in diversity and result in much healthier ecosystems.”

2. Florida Corridor Buffers Effects of Climate Change on Wildlife — And People

“A massive multi-partner effort that has conserved 10 million acres for wildlife in Florida over past decades will help buffer wildlife—and people—from the effects of climate change, a new report says. […] Protecting these corridors is important for wildlife genetics, demography and connectivity […], conducting prescribed fires in the corridor can reduce the risk of more intense wildfires [… and] they can provide buffers against hurricanes and seasonal thunderstorms.”

3. Global life expectancy to increase by nearly 5 years by 2050 despite geopolitical, metabolic, and environmental threats

“Increases are expected to be largest in countries where life expectancy is lower, contributing to a convergence of increased life expectancy across geographies. The trend is largely driven by public health measures that have prevented and improved survival rates from cardiovascular diseases, COVID-19, and a range of communicable, maternal, neonatal, and nutritional diseases (CMNNs).”

4. Valencia has Spain’s longest urban park

“Jardin del Turia (Turia Garden) is the green spine of the City of Valencia and Spain’s (and possibly Europe’s) longest urban park stretching for a length of 8.5 kilometres [… and] the current administration plans to make Jardin del Turia Europe’s largest city green space by extending it to the sea[….] Almost all Valencia residents (97 per cent) live within 300 metres of an urban green space. […] Jardin del Turia is a true urban oasis that provides exceptional thermal comfort, with a temperature difference of up to three degrees compared to other areas of the city.”

5. This Paint Could Clean Both Itself and the Air

“When an artificial ultraviolet light source shines on [photocatalytic] paint, the nanoparticles react with pollutants to make them break down—theoretically removing them from the nearby air and preventing a discoloring buildup. [… R]esearchers developed a new photocatalytic paint that they claim works using UV rays from ordinary sunlight, making its self-cleaning properties easier to activate. They’ve also shown that they can effectively produce this paint from recycled materials [including fallen leaves].”

6. Planting Seedlings for a Cooler Rockingham

“A dedicated group of volunteers recently planted over a thousand native seedlings in Lewington Reserve [… and] re-established canopy cover to areas of the reserve to create cooling shade for the local community and provide homes for native wildlife. […] Planting lots of trees and shrubs in urban areas can help create shade and cool cities, mitigating the impacts of climate change, contributing to biodiversity conservation and building greener, more resilient communities.”

7. Sydney’s first dedicated affordable housing for trans women designed to deliver ‘positive outcomes’

“Community housing provider and charity Common Equity NSW, […] which is for people on very low to moderate incomes, prides itself on creating inclusive living and promotes the independence and well-being of people and communities […, and] will deliver the first-of-its-kind social housing in a bid to provide a safe place to live for transgender women seeking an affordable home.”

8. Rewilding: How a herd of bison reintroduced to Romania is helping ‘supercharge’ carbon removal

“170 European Bison reintroduced to Romania’s Țarcu mountains could help capture and store the carbon released by up to 84,000 average US petrol cars each year. […] By grazing a 48 square kilometre area of grassland in a wider landscape of 300 kilometres squared, they helped to capture an additional 54,000 tonnes of carbon each year. That is around 10 times the amount that would be captured by the ecosystem without the bison.”

9. World’s biggest grids could be powered by renewables, with little or no storage

“[…] 100% renewable supply can then match the load by putting surplus electricity into two kinds of distributed storage worth that [an energy expert] says are worth buying anyway – ice-storage air-conditioning and smart bidirectional charging of electric cars, and recover that energy when needed, filling the last gaps with unobtrusively flexible demand.”

10. Supporting the Long-Term Survival of Copper River Salmon and Alaska Native Traditions

“With $4.3 million in NOAA funds, the Copper River Watershed Project and The Eyak Corporation will remove fish passage barriers, opening more streams for salmon spawning and subsistence fishing. [… As part of this effort, o]ld narrow culverts that constrict water flow will be replaced with “stream simulation” culverts wide enough to fit the full stream, including its banks. They are also deep to allow contractors to place stones and other material inside to mimic a natural stream bottom.”

May 8-14 news here | (all credit for images and written material can be found at the source linked; I don’t claim credit for anything but curating.)

[emblemxeno]

Xenoblade Chronicles: Future Connected Thoughts

-Future Connected is 100% done! All quests, all ponspectors, full collectopedia, all Quiet Moments, and full map! For a 10~ hour epilogue, it certainly had its charms.

-Story and characters were extremely good and heartfelt. Melia getting to be unabashedly happy and powerful in her leadership position is a treat to see. Kino and Nene were feel good team mates that brought smiles to my face, and their inclusion led to Riki being developed without even being there! Best dadapon even more so. Shulk's story was over in the main game, so seeing him in a supportive role was not a shock, and he's so damn sweet. And again, Tyrea's story role in this-as well as Teelan being brought in as a full supportive character-was a welcome inclusion, something that I felt was a great bow tied on to XC1's world.

-Side characters were good, for the most part. Surprisingly poignant and nuanced dialogue from named NPCs, as well as welcome funny moments here and there. I enjoyed Maxis and the Companions, as well as their friction with Gran Dell. Were the game to be longer, I'd call it underdeveloped, but since it's as short as it is, it's just fine.

Gael'gar though... kind of weak tbh. He created tension in the story that, IMO, wasn't necessary or impactful. Mixed blood High Entia hating pure bloods as a reversal of the main game's take is an interesting concept, but something that can't meaningfully take hold in a short adventure, especially since the blood heritage thing is woven tightly into the main game's narrative with the Telethia's origins. Gael'gar blowing up the lab was ultimately for naught in my eyes, as yeah it sets back Teelan and Tyrea's research, but reasonably that probably wasn't gonna be solved before the Fog King issue anyway. He lacks threat and charisma either, so he's not even entertaining or engaging, he's kind of just a negative.

-WE MEASURE! FIND TREASURE! PONSPECTORS TIL WE DIE!

I loved those little fuckers, even if some of the quests involving them were annoying. Shout out to the chuuni ponspector, your quest may have been hell, but I loved your dialogue. They were great in the gameplay sense too, adding some meat to the system. Speaking of which...

-I didn't care much for the combat at all. I have an overall really positive opinion on XC1's combat, where even though spikes are an awful design decision and the game is centralized around topple locking, the variety of arts, skill trees and links, and various armors and gems led to a great deal of customization and fun. Future Connected is a short romp, so it makes sense for it to be stripped, but stripping XC1's combat makes one realize that it's not quite that fun in its bare form. Things become a bit more routine or predictable, and I think the devs knew that, so they made enemies a bit more annoying and tanky (I think even one NPC commented that the region's monsters are stronger on the shoulder than they normally would be). Until I got access to the Ponspector Attack, I felt at the mercy of things just playing out with no major impact; like I was a level 60 hero going through the prologue again. It wasn't hard to eventually adjust, but still. Meh.

-Specific point about battling. Getting rid of Enchant makes sense, since no Mechon. However, why not also get rid of Shield and enemy Talent Arts since there's no visions? Shield's main purpose was to stop talent arts before they happen, but with no visions you never know when they're happening ever. At that point, Shield is kind of worthless the first time round, and it becomes trial and error depending on the enemy if you keep dying to it. Most often, the only Monado Art you needed was Armor, since that's more reliable and multipurpose. Just strange.

-What else... music was top notch, I looooooved the Fog Beast theme. Visuals were great, and huge fucking props to breathing life into the Bionis' Shoulder, since that was major cut content in the original Wii release. Repurposing it for an epilogue mini-adventure was a smart move. Exploring the continent itself was fun, so they did a great job. I loved each location, and I oddly enough enjoyed the high concept names for each landmark and the like. Very fantastical.

-Having played XC3, anything and everything about the Fog King and the Rift, like these:

They're such brain candy moments for literature nerds like me, oooh, I love it. The XC3 art book revealed that Alrest had a similar event to Future Connected, just not seen before XC3's events. I imagine, that since FC was a rift above Alcamoth that spouted out a Guldo, then there was most likely a rift in the center landscape of the new Alrest, where Morytha used to be. I like to think Alrest's version of the Fog King would be a Telethia that got caught in the rift.

-Last but certainly not least, JENNA COLEMAN! Getting her back for both Future Connected and XC3 was amazing, and she kills it as Melia. So mature, heartfelt, compassionate, an A+ performance.

-Overall, I had fun! Would I play it again? Ehhh, maybe someday, but whenever I play XC1 again, I'm not likely to revisit FC along with it every time. Still, loved the scenes and what it brought to the overall Xenoblade story.

Taking another break before moving on. Continuing on, I'm gonna play Torna next, then main game XC2. I couldn't be more excited to play those again tbh.

[fagsystem]

I put far, FAR too much energy into this, so I'm making a separate post with just this. Essentially, this is about providing the scientific evidence proving that DID is a disorder. It also provides evidence of trauma being a factor in DID. It also discusses why plurality should not be conflated with DID (while remaining supportive of DID systems who identify as plural and not erasing the experiences of non-disordered plurals), because not only are they not comparable but then it makes DID out to not actually be a disorder. This is a huge problem of systemic ableism, which has not been helped by groups that plurality was born from ("natural multiplicity").

I am tired I am angry and I BEG of people to SHUT UP.

Context for the image: That is someone with a psychology degree who reblogged my post saying the DSM is a reliable source of information.

Table of Contents:

Prefacing Statements

Clarification on the Conflation of DID and Plurality

Education Surrounding What DID Is/Correcting Misinformation

Why What You Said Is Contributing to Systemic Ableism of a Disabled Group (pwDID)

Bibliography

Prefacing Statements:

Yes, this is so long I decided to include a table of contents for organisational purposes. As a result, I have a couple of key things to note before we begin.

1. I am autistic so I struggle with understanding and regulating my tone. I am clarifying that the following text is all educational. This is not a debate or argument, although you are absolutely free to debunk what I have said, and I am not attacking you. (Having said that, the final section in which I am attempting to explain how atrociously ableist what you said was is in fact not tone policed. I am definitely expressing my anger and pain there, you are warned. If it is not something you can read, tell me so I can rewrite it because it is quite you understand that.)

2. I am openly acknowledging that you have a degree in psychology. In fact, that is why I made such a lengthy and articulated post. You clearly must be very knowledgeable about the field of psychology and therefore able to engage in a well formulated discussion about it. Having said that, your degree does not make you infallible to misinformation. Especially if you are in or are going into the mental health field, it is critical that you are corrected in said misinformation prior to a potential negative impact upon your clients.

3. I know that you are a traumagenic system, I do not know if you have a DID system, any complex dissociative disorder (CDD) system really, or a non-disordered system. Whatever sort of system you are does not change what you have said nor my approach to this discussion. I am merely making this clear to ensure you do not believe I am invalidating any potential experiences you may have with DID, and also to clarify that non-disordered plural is how I will be referring to plurals without CDDs in order to be inclusive of non-disordered non-endogenic plurals.

4. Some of what I will be citing is DID-research.org. It is a compilation of various DID related research. While the sources it cites are credible, I acknowledge that the cite itself is not a credible scientific resource. However, due to the accessible format it is in and the fact that you can access the relevant credible sources through it, I am still going to be citing it.

Clarification on the Conflation of DID and Plurality

We shall begin with some definitions to ensure we are on the same page.

DID - Dissociative identity disorder is a complex dissociative disorder characterised by the presence of multiple identities within the one body separated by dissociative and amnesiac barriers. (DIDR, 2018)

Plurality - A non-pathologised label some may self identify with to describe their experiences of feeling like/being multiple people.

These two terms are not interchangeable. One is a disorder in which someone's development was interrupted as a child, leading to permanent and measurable alteration of their brain structure (Blihar et al., 2020), and the other is a label to describe someone perceiving themselves as multiple people.

You are correct when you said, ‘Plurality… is something u know in ur being. It’s not something a doctor can diagnose.’ Which almost perfectly summarises why DID is not plurality. Plurality is a non-pathological term to describe those feelings your mentioning, that thing you ‘know in ur being’. DID is a mental disorder that a professional can in fact diagnose, and often times is diagnosed without the system knowing they have DID.

Plurality and DID are separate things. DID systems can identify as plural in the same way anyone who is not a DID system can, if they believe it fits their experiences. Yes, even if those experiences are the symptoms of a disorder. But that does not make DID and plurality interchangeable terms, and if your understanding of DID is based in plurality then you do not understand DID.

Education Surrounding What DID Is/Correcting Misinformation

As I have touched upon already, DID is far more than simply ‘headmate disorder’. To summarise, it is a complex dissociative developmental trauma response disorder.

(Here is a post in which I discuss trauma in relation to DID. I request you read the rest of this first, but I put this here to ensure you have it in case the ‘discoursey’ nature of my comment puts you off.)

To begin to understand DID, let us focus on how it forms. The most reputable theory for DID’s formation is the Theory of Structural Dissociation (ToSD), especially when used in conjunction with the biomarkers visible in those with DID.

The theory follows the assumption that during the early years of development, children are not one cohesive identity and are instead a collection of different states of self. These self states handle different things, such as acquiring food or seeking emotional contact. Around the ages of 6 to 9 these states are supposed to integrate into one cohesive identity. DID (and other CDDs) occurs when two or more of these states are unable to integrate and instead grow into two or more separate identities (known as alters).(DIDR, 2015) Not reaching the developmental milestone of a fully integrated identity during the critical time period causes permanent damage to the brain’s structure. (Blihar et al., 2020) That damage is what allows for alters to exist and new alters to split even if the system had reached final fusion.

With the explanation out of the way, I want to address that I have seen a lot of baseless criticism for the ToSD. Most of it seems to stem from the fact that it does not explain non-disordered plurality. However, as we established, plurality and DID are different things and there is no guarantee that there is one theory that explains both. So, I hope that you (and anyone else reading this) are able to set aside personal bias and assess at my sources before reaching a conclusion.

There is no better source on the ToSD than "The Haunted Self: Structural Dissociation and the Treatment of Chronic Traumatization" by Onno van der Hart, Ellert Nijenhuis, and Kathy Steele. Here is a link to a less in depth but free version of it.*

However, with my defence of it out of the way, I want to acknowledge the theory does have limitations. The reason I bring it up is because it is the best understanding currently available as to the formation of DID. It should, at the very least, provide a theoretical understanding of the way trauma impacted the development of pwDID. (DIDR, 2019)

With that understanding in mind, let us move onto the point. The idea that DID is based on a ‘feeling’ and ‘not something a doctor can diagnose’ is outright incorrect. Yes, due to ableism there have been dozens There have been dozens of studies attempting to prove that DID is not a real disorder, if it were possible for DID to just be something someone felt as opposed to a disorder, we would know by now.

The best piece of evidence towards the validity of DID historically was the association with trauma. This association has been further confirmed by the current best piece of evidence towards the validity if DID- brain scans. Various brain scans have revealed structural differences in the brains of pwDID. (Blihar et al., 2020) These differences have similarities to impacts of PTSD on the brain structure, while also being distinctly different from PTSD. (DIDR, 2017) This indicates that DID is, as studies have suggested for the longest time, a trauma response disorder that is different to PTSD.

Beyond just that, the brain scans have provided evidence and explanation related to many aspects of DID. (Blihar et al., 2020)Here’s just a brief list.

Whole brain: Structural changes similar to PTSD, further evidence indicating trauma in DID.

Motor regions: A greater amount of white matter in the motor regions in the brainstem and right hemisphere, potentially providing an explanation for differences in skills between alters.

Pars Regions: Reduced grey matter. Damage to this area is associated with muteness. While there is only one article I can find even beginning to broach this subject, myself and many other systems I know have mute alters. Further research is required, it appears like muteness may be more common in pwDID.

Orbito-Frontal Cortex: It is decreased in size, something that has been shown to occur in PTSD. This further indicates trauma as a key factor of DID.

Anterior Cingulate Cortex: Significantly decreased in size. This provides a potential explanation to deficits in emotional regulation, fear processing and learning, and interpreting emotion.

Global Parietal Cortex: Reduced grey matter, which is associated with increase in severity of dissociative symptoms.

There is more than just that, but I believe the picture is clear. DID is in a disorder that is diagnosable by doctors, and beyond that has disabling symptoms as a result of damage to our brains. It is critical for us to be able to access the proper care for our disorders, something that is incredibly difficult to do in the face of the systemic ableism you are promoting.  

Why What You Said Is Contributing to Systemic Ableism of a Disabled Group (pwDID)

This is no longer about science. This is about the demedicalisation of my disorder.

I mentioned previously how psychologists have tried time and time again to disprove the validity of DID. Things such as the sociocognitive model, the iatrogenic model, the fantasy model, all fancy ways of saying, ‘DID is not a real disorder.’

DID is very clearly a disorder. It has a lot of really disabling symptoms. Most of us require medical assistance in order to manage it. In the event that DID becomes demedicalised, we lose that support.

I have been truly trying not to be mean or aggressive to you, but I really need you to understand the severity of what you said. You said that, because some people have fun li’l brain buds, DID is not a real a disorder—clearly also fun li’l brain buds—and it is perfectly alright to advocate for removing life support from us.

You understand why I’m upset, right?

Especially because you are a psychologist. You are the systemic problem of psychologists denouncing and not believing in our disorder. You are the person these people rely on, you could get someone killed by not taking their disorder seriously because your own biases.

I seriously, seriously encourage you to shut up when you don’t know something. Especially when you are a psychologist, your claims have credibility behind them and people are going to be influenced regardless of whether or not you know what you are speaking about. ‘Oh, this psychologist thinks DID is not a real disorder!’ is an old song I am so tired of hearing.

Not to mention the general ableism behind fakeclaiming us. Saying DID is not a disorder is fakeclaiming, you are fakeclaiming all of those symptoms. For what? What justifies you literally saying DID is not a disorder and everyone dealing with its symptoms are liars? Because that’s what you’re saying.

There is no good excuse for this behaviour, especially not from you. I beg of you to do better.

Bibliography:

DIDR. (2018, December 17). What is dissociative identity disorder? DID-Research. Retrieved March 21, 2023, from https://did-research.org/did/

Blihar, D., Delgado, E., Buryak, M., Gonzalez, M., & Waechter, R. (2020, February 12). A systematic review of the Neuroanatomy of Dissociative Identity disorder. European Journal of Trauma & Dissociation. Retrieved March 21, 2023, from https://www.sciencedirect.com/science/article/pii/S246874992030017X

DIDR. (2015, April 8). Structural dissociation. DID-Research.org. Retrieved March 21, 2023, from https://did-research.org/origin/structural_dissociation/

DIDR. (2019, July 22). Problems with structural dissociation. DID-Research. Retrieved March 21, 2023, from https://did-research.org/origin/structural_dissociation/problems

DIDR. (2017, March 9). Dissociative identity disorder validity. DID-Research. Retrieved March 21, 2023, from https://did-research.org/controversy/validity/

[thevitaminz]

From aspiration to deception

In today's digital age, it has become all too common for brands — both companies and celebrities — to visually alter their advertising campaigns and marketing content. A striking example is Kim Kardashian, the media and business mogul, who has admitted to hiring a private paparazzo since 2019 to take and edit photos of her at public events. This trend extends beyond marketing campaigns and magazine covers; it's now common for pictures of celebrities out and about to be altered as well. The widespread accessibility of editing tools, combined with their saturation across social media channels, is perpetuating an unrealistic beauty standard that profoundly affects the minds of young audiences. According to a 2021 survey of 200 teens ages 13 to 21 conducted by ParentsTogether, an organization focused on supporting families, young people who use beauty filters weekly are more likely to want to have cosmetic surgery and to alter their skin color. Perhaps unsurprisingly, the survey found that the more time teens spent on social media, the more likely they were to report being dissatisfied with how they look. This is particularly dangerous as we come to terms with the emergence of AI-generated images and deepfakes.

It's crucial to recognize the difference between selling aspiration and promoting an unobtainable fantasy that borders on false advertising and fraud. In 2017, France passed a national law that required labels for digitally altered photos of models, mandating that any commercial image that has been digitally altered to make a model's silhouette "narrower or wider" must bear a declaration stating it had been "retouched." Similar measures should be applied in the U.S., particularly when it comes to social media posts. Just as social media channels now include grayed-out disclaimers with trigger warnings and additional context, posts featuring edited images should come with clear disclaimers indicating the potential doctoring of facial and body features. Implementing such disclaimers would help raise awareness about the prevalence of edited images and encourage more critical thinking among social media users.

Amidst this toxic culture of editing, Aerie has emerged as a trailblazer in promoting authentic and inclusive beauty standards. Since the mid-2010s, the brand has fearlessly embraced an unfiltered approach to its campaigns, showcasing its products on a diverse range of models with realistic body types. The AerieREAL campaign, which spans social media, advertising, influencer marketing, and beyond, is a testament to the brand's unwavering commitment to promoting body positivity and empowering women. The campaign's success is evident not only in its widespread acclaim but also in its tangible impact on Aerie's bottom line: since its launch in 2014, the brand has surpassed a billion dollars in sales, proving that authenticity resonates deeply with consumers. Over the years, the REAL campaign has evolved to encompass user-generated content, brand voices, and powerful initiatives. The brand has extended its messaging to the introduction of the "Real Good" line, offering comfortable and casual clothing and underwear that prioritize real comfort for real bodies. By seamlessly integrating the AerieREAL ethos into every facet of its brand identity, Aerie has set a powerful example for the industry, demonstrating that authenticity, inclusivity, and empowerment are not just buzzwords, but the key to building a loyal and inspired customer base.

As brands continue to shape beauty standards and influence young minds, it is imperative that they prioritize authenticity and promote realistic representations of diverse bodies. By implementing transparent disclaimers and embracing unfiltered campaigns, brands can play a vital role in fostering a more inclusive and empowering media landscape.

[poojalate]

Beyond Clicks and Conversions: The Ethical Edge in Digital Marketing

In our previous sections, we explored establishing a strong digital marketing presence in Mumbai and scaling it for a global reach. Now, let's shift our focus to a crucial aspect often overlooked – digital marketing ethics. In today's data-driven world, ethical considerations are paramount for building trust and fostering long-term brand success.

Transparency: Building Trust in the Digital Age

Imagine building a strong relationship with a customer in Mumbai or across the globe. Transparency is the foundation. Be upfront about your data collection practices and how you use customer information. Clearly communicate the terms and conditions of your marketing campaigns and avoid misleading or deceptive tactics.

Respecting User Privacy: Data for Good, Not Manipulation

Customer data is a valuable asset, but it comes with immense responsibility. Only collect data relevant to your marketing goals and obtain explicit consent from users before collecting and using their information. Implement robust data security measures and allow users to access, correct, or delete their data upon request.

Combating Clickbait and Misinformation: Earning Attention, Not Attention-Grabbing

Flashy headlines and sensationalized content might grab attention initially, but they erode trust in the long run. Focus on creating high-quality content that educates, informs, and genuinely engages your audience. Avoid spreading misinformation or making unsubstantiated claims.

Promoting Diversity and Inclusion: A World of Voices, Not Stereotypes

The beauty of digital marketing lies in its ability to connect with a global audience. Strive to represent diversity and inclusion in your marketing materials. Showcase people from different backgrounds and cultures in your content and avoid perpetuating stereotypes or biases.

Sustainable Marketing: Building a Responsible Future

Digital marketing has an environmental impact. Optimize your website and emails for efficiency to reduce energy consumption. Consider partnering with eco-friendly digital marketing agencies or promoting sustainable practices through your campaigns.

A Story of Change: Embracing Ethical Digital Marketing

Imagine a Mumbai-based travel agency promoting eco-tourism destinations. They partner with a digital marketing agency that prioritizes ethical practices. Together, they craft compelling content that showcases the beauty of these destinations while also educating potential travelers about responsible tourism practices. The agency utilizes data analytics to track campaign performance but ensures data privacy is maintained at all times. This ethical approach not only attracts environmentally conscious travelers but also positions the travel agency as a leader in sustainable tourism.

The Responsibility of a Marketer: Building Trustworthy Brands

Digital marketing empowers you to connect with a global audience, but with this power comes responsibility. By embracing ethical practices, you can build trust with your customers, establish a positive brand reputation, and contribute to a more responsible digital marketing landscape. Let your brand story not only resonate with your audience but also reflect your commitment to ethical principles.

Remember, the digital world thrives on connection and trust. By prioritizing ethical practices in your digital marketing strategy, you navigate beyond clicks and conversions to build a brand that not only thrives but also inspires in the ever-evolving digital landscape.

[namastetu]

Revolutionizing Social Media: What Namastetu Technology Would Like to Change Today

Introduction

In today's digital age, social media has become an integral part of our lives. Whether it's connecting with friends and family, staying informed about current events, or promoting your business, social media platforms have reshaped the way we communicate and interact. As the technological landscape evolves, it is essential to reflect on the current state of social media and consider the changes necessary to create a safer, more connected, and engaging online environment. In this blog, we'll explore what Namastetu Technology, a pioneer in innovative digital solutions, envisions as changes to improve the social media experience.

1. Enhancing User Privacy

Namastetu Technology recognizes the growing concerns about user privacy on social media platforms. From data breaches to intrusive ad targeting, many users feel their privacy is being compromised. We believe that it is imperative for social media companies to prioritize the protection of user data. To address this issue, we propose stricter data security measures, more transparent data usage policies, and clear options for users to control their data sharing.

2. Tackling Misinformation

The proliferation of misinformation and fake news on social media platforms has become a significant concern. Namastetu Technology advocates for more robust fact-checking mechanisms and stricter regulations against the spread of false information. By promoting accurate and reliable information, we can help users make informed decisions and foster a healthier online environment.

3. Mental Health and Well-being

The negative impact of social media on mental health has been a topic of discussion for quite some time. Namastetu Technology believes that social media platforms should take a more active role in addressing this issue. This can be achieved through features like daily screen time reminders, mental health resources, and algorithms designed to minimize content that might contribute to stress or anxiety.

4. Combating Cyberbullying

Cyberbullying remains a significant problem on social media, affecting individuals of all ages. Namastetu Technology encourages social media platforms to invest in advanced AI algorithms and reporting systems to identify and address cyberbullying incidents promptly. Creating a safe and inclusive online space should be a top priority for every social media platform.

5. Promoting Authentic Engagement

Engagement metrics often drive user behavior on social media platforms. To foster more authentic connections, Namastetu Technology suggests modifying algorithms to prioritize content from friends and family over sensational or clickbait material. Encouraging meaningful interactions should be at the core of any social media platform's mission.

6. Content Moderation

Content moderation on social media can be a challenging task. However, it is essential to strike a balance between free speech and responsible content management. Namastetu Technology proposes investing in more advanced content moderation technology to identify and remove harmful content while preserving freedom of expression.

7. Ethical Advertising

Social media advertising can sometimes feel intrusive or overwhelming. Namastetu Technology encourages social media platforms to adopt stricter guidelines for advertising to ensure that users are not bombarded with irrelevant or excessive ads. This would create a more pleasant user experience.

Conclusion

Namastetu Technology envisions a brighter and safer future for social media. By addressing the pressing issues of user privacy, misinformation, mental health, cyberbullying, authentic engagement, content moderation, and ethical advertising, social media platforms can become more responsible and user-centric. We hope that these changes will lead to a more positive online experience, fostering genuine connections and personal well-being. It's time for social media to evolve, and Namastetu Technology is ready to play its part in this transformation.

[programmatic-marketing-hub]

OTT Advertising vs. CTV Advertising: Which One Is Best for Your Brand?

Image Source: FreeImages

Let's dive into every section to gain a complete know-how of OTT marketing vs. CTV marketing.

1. Understanding OTT Advertising

OTT, which stands for Over-the-Top, refers back to the shipping of video content over the net, bypassing conventional distribution channels including cable or satellite TV for PC carriers. OTT services allow viewers to circulate their favorite TV shows, films, and other video content material on diverse gadgets, including smartphones, capsules, computers, and clever TVs. Examples of popular OTT systems encompass Hulu, Netflix, Amazon Prime Video, and Disney+.

2. Exploring CTV Advertising

Connected TV, or CTV, refers back to the gadgets on which visitors get admission to and eat OTT content. These gadgets consist of smart TVs, streaming sticks (which include Roku, Apple TV, or Amazon Fire TV), gaming consoles (like Xbox or PlayStation), and set-top containers with net connectivity. CTV devices enable viewers to circulate OTT content without delay on their TV monitors, providing a more immersive and traditional TV-like reveal.

3. The Evolution of OTT and CTV

The upward thrust of OTT and CTV can be attributed to several factors. With the growing availability of excessive-pace net and the proliferation of net-linked gadgets, viewers have more options and versatility in how they devour video content material. The comfort of on-call for streaming and the potential to customize viewing stories have driven the recognition of OTT and CTV.

4. The Growing Popularity of OTT and CTV

The growth of OTT and CTV has been extremely good in recent years. According to Nielsen, streaming accounted for 34.8% of general TV consumption, surpassing cable and broadcast TV for the first time. This shift in viewership behavior has caught the eye of advertisers, who are now trying to leverage OTT and CTV systems to reach their target audiences.

5. Advantages of OTT Advertising

OTT advertising offers several blessings for entrepreneurs. Firstly, it affords the right of entry to a huge and numerous target market, as OTT systems have a worldwide reach and cater to various demographics. Secondly, OTT lets in for superior targeting abilities, allowing advertisers to supply customized and relevant advertisements to unique audiences. Additionally, OTT advertising and marketing provides a brand-safe environment for ad placements, making sure that commercials are displayed in a top-rate and trustworthy context.

6. Advantages of CTV Advertising

CTV advertising and marketing, however, give unique blessings to entrepreneurs. One of the important blessings of CTV is the capability to reach viewers at the large display, offering an extra immersive and attractive viewing experience. CTV advertisements are normally non-skippable, ensuring excessive completion fees and expanded logo exposure. CTV additionally lets in for more innovative advert formats, inclusive of interactive and dynamic commercials, that may decorate logo messaging and pressure higher engagement.

7. Challenges in OTT and CTV Advertising

While OTT and CTV advertising presents several possibilities, there are also demanding situations that entrepreneurs need to navigate. One of the principal challenges is the fragmented nature of the OTT and CTV ecosystem, with more than one structure, devices, and content material vendors. This fragmentation makes it crucial for advertisers to have a strategic approach to reach their audience successfully. Additionally, measuring the impact and return on funding (ROI) of OTT and CTV advertising and marketing may be hard because of the shortage of standardized measurement metrics.

8. Targeting Capabilities in OTT and CTV

Both OTT and CTV marketing offer superior targeting talents, allowing advertisers to supply greater customized and applicable ads to their audiences. OTT marketing permits concentrate primarily on different factors, which include demographics, pastimes, and viewing conduct. CTV advertising, in particular, offers the opportunity to target audiences on a massive screen, handing over ads directly to viewers' living rooms. This unique concentration guarantees that advertisements are proven to the proper humans at the right time.

9. Effective Ad Formats in OTT and CTV

When it comes to ad formats, both OTT and CTV marketing offer flexibility and creativity. OTT platforms typically aid various ad formats, along with pre-roll, mid-roll, and submit-roll commercials, similar to conventional TV classified ads. CTV, however, provides additional possibilities for interactive and dynamic ad formats, allowing for more engaging and interactive studies. These ad codecs can encompass overlays, interactive factors, and clickable calls to action, improving the viewer's engagement with the content.

10. Measuring Success in OTT and CTV Advertising

Measuring the fulfillment of OTT and CTV advertising campaigns requires a combination of conventional and digital dimension approaches. Advertisers can track metrics along with reach, frequency, completion quotes, click-thru rates, and conversions to evaluate the effectiveness of their campaigns. Additionally, leveraging superior size technologies, together with attribution fashions and pass-tool tracking, can provide deeper insights into the impact of OTT and CTV advertising on client conduct and conversions.

11. Choosing Between OTT and CTV Advertising

When deciding between OTT and CTV advertising and marketing, it's essential to recollect your marketing campaign goals, target audience, and available sources. OTT advertising gives a broader reach and the capability to target visitors across more than one device, making it appropriate for achieving a diverse audience. CTV advertising and marketing, alternatively, presents a greater immersive and engaging enjoyment on the large screen, making it perfect for logo cognizance and effect-driven campaigns. Ultimately, the selection between OTT and CTV will depend upon your unique dreams and target market.

12. Integrating OTT and CTV Advertising into Your Strategy

To efficaciously integrate OTT and CTV advertising into your marketing approach, it is crucial to not forget the subsequent steps:

Identify your target market: Understand your audience's demographics, hobbies, and viewing conduct to create powerful strategies.

Craft compelling advert creatives: Develop enticing and relevant ad creatives that resonate with your audience and align with the precise context of OTT and CTV structures.

Leverage advanced targeting competencies: Use the superior focus on capabilities supplied by OTT and CTV systems to deliver personalized and applicable commercials to your target audience.

Measure and optimize: Continuously display the performance of your OTT and CTV campaigns, examine the facts, and make data-driven optimizations to enhance your campaign effectiveness.

Consider go-channel integration: Integrate OTT and CTV advertising with different digital marketing channels, along with social media and search advertising, to create a cohesive and complete advertising method.

In the end, both OTT and CTV advertising present precise opportunities for entrepreneurs to attain their goal audiences in a greater personalized and engaging way. By knowing the differences between the 2 and leveraging their respective advantages, advertisers can create impactful campaigns that drive brand attention, engagement, and conversions. With the evolving digital landscape, incorporating OTT and CTV marketing into your advertising method is vital to stay ahead of the opposition and connect to your audience in a significant way.

[Additional Information: 9Media Online is one of the best Programmatic Advertising where you will get the best OTT and CTV advertising services]

[aifoxuan]

Phillips Exeter Academy, Admission Requirements, Teachers, Alumni, Fees, History

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Phillips Exeter Academy, Admission Requirements, Teachers, Alumni, Fees, History

Phillips Exeter Academy Admission Requirements

Phillips Exeter Academy Admission Requirements: Paving the Way to Excellence

Phillips Exeter Academy, often referred to as Exeter, stands as a paragon of academic excellence and innovation in the realm of secondary education. As one of the most esteemed preparatory schools in the United States, Exeter’s mission is to inspire and equip young minds with the skills, knowledge, and character to lead meaningful lives. To achieve this goal, Exeter maintains rigorous admission requirements that ensure a diverse and exceptional student body.

Academic Excellence as the Cornerstone

At the heart of Exeter’s admission requirements lies a commitment to academic excellence. Prospective students are expected to showcase not only a strong academic record but also a genuine enthusiasm for learning. Exeter seeks students who are not content with the status quo but are driven by curiosity, creativity, and a desire to delve deeper into their studies.

The Admission Process

The path to becoming an Exeter student is a competitive one, involving several key components. First and foremost are standardized test scores, typically the SSAT (Secondary School Admission Test) or the ISEE (Independent School Entrance Exam). These assessments provide a standardized measure of a student’s academic abilities and potential.

Transcripts from previous schools play a pivotal role, reflecting a candidate’s academic achievements and commitment. Strong grades and a challenging curriculum are valued indicators of a student’s readiness for the demands of an Exeter education.

Recommendations and Personal Interviews

Exeter’s admission process is holistic, taking into account the whole student. Recommendations from teachers and school officials provide valuable insights into a candidate’s character, work ethic, and potential to contribute positively to the Exeter community.

Personal interviews also offer an opportunity for students to showcase their personality, interests, and aspirations. These interviews serve as a chance to connect on a more personal level and allow the admissions team to better understand the individual behind the application.

A Diverse Community

Exeter places a premium on diversity and seeks students from varied backgrounds, regions, and cultures. This commitment to diversity enriches the learning environment and fosters a sense of global citizenship among students.

Beyond Academics

While academic excellence is paramount, Exeter also values qualities such as leadership, integrity, and a passion for making a difference in the world. The Academy seeks students who will actively engage in the community, contribute to its vibrant culture, and make a positive impact on campus life.

The Journey Begins

The admission requirements at Phillips Exeter Academy are designed to identify students who not only possess academic potential but also embody the qualities and values that Exeter holds dear. Those who embark on this journey understand that it is not just about gaining admission to a prestigious institution; it’s about becoming part of a legacy of thinkers, leaders, and change-makers who have shaped the world.

In conclusion, Phillips Exeter Academy’s admission requirements are a reflection of its commitment to nurturing the brightest minds and fostering a diverse and inclusive community of learners. It is an institution where academic rigor, character development, and a passion for learning converge to create an educational experience like no other, setting the stage for a lifetime of achievement and impact.

Phillips Exeter Academy Teachers

Phillips Exeter Academy Teachers: Nurturing Excellence in Education

Phillips Exeter Academy, known worldwide for its commitment to academic excellence and innovation, owes much of its success to the exceptional faculty members who shape the educational experience of its students. At Exeter, teachers are not just educators; they are mentors, guides, and passionate advocates for intellectual growth.

Diverse Expertise

One of the hallmarks of Exeter’s faculty is its diversity of expertise. From accomplished authors and scientists to historians, mathematicians, and artists, Exeter’s teachers bring a wealth of knowledge and real-world experience to the classroom. This diversity not only enriches the curriculum but also allows students to explore a wide range of subjects under the guidance of experts in their respective fields.

A Passion for Teaching

The teachers at Exeter share a common trait—a genuine passion for teaching and a deep love for their subjects. This passion is contagious, inspiring students to delve deeper into their studies, ask thought-provoking questions, and develop a lifelong love of learning. In the Harkness classrooms, where dialogue and discussion are the norm, teachers play the role of facilitators, encouraging students to think critically and engage actively in their education.

Accessibility and Mentorship

Exeter teachers are more than just instructors; they are mentors who invest in the success and well-being of their students. With a commitment to accessibility, teachers are readily available to provide additional support and guidance, whether it’s clarifying complex concepts or offering advice on academic and personal matters. This mentorship fosters a sense of community and trust, creating an environment where students feel empowered to reach out for help and guidance.

Innovative Teaching Methods

Exeter’s teachers are at the forefront of innovative teaching methods. They embrace technology, experiential learning, and interdisciplinary approaches to ensure that students receive a well-rounded education that prepares them for the challenges of the future. Beyond the classroom, teachers often lead or facilitate extracurricular activities, clubs, and projects that allow students to explore their passions and interests further.

A Commitment to Inclusivity and Diversity

Exeter’s teachers understand the importance of a diverse and inclusive community. They create an environment where students from various backgrounds and perspectives can thrive. This commitment to diversity not only enhances the overall educational experience but also prepares students to become global citizens who can navigate and contribute to an increasingly interconnected world.

Shaping Future Leaders

In essence, Phillips Exeter Academy’s teachers are not just educators; they are mentors, role models, and champions of student success. They instill in students the values of critical thinking, intellectual curiosity, and a lifelong love of learning. The impact of Exeter’s teachers extends far beyond the classroom, shaping future leaders, scholars, and change-makers who go on to make a positive impact on society.

In conclusion, Phillips Exeter Academy’s teachers are the cornerstone of its educational excellence. They are dedicated professionals who inspire and empower students to reach their full potential, fostering a culture of intellectual curiosity and academic achievement. The lasting relationships formed between teachers and students at Exeter are a testament to the enduring influence of these exceptional educators.

Phillips Exeter Academy Alumni

Phillips Exeter Academy Alumni: Shaping the World with Excellence

Phillips Exeter Academy boasts a remarkable lineage of alumni who have made significant contributions to society across a spectrum of disciplines. These distinguished individuals, affectionately referred to as Exonians, exemplify the Academy’s commitment to fostering exceptional talent, instilling a deep love of learning, and nurturing the potential for greatness.

A Legacy of Achievement

Exeter’s alumni community stands as a testament to the institution’s dedication to academic excellence and intellectual growth. Graduates of the Academy have achieved success in fields ranging from literature and the arts to science, business, politics, and beyond. Among their ranks are Nobel laureates, Pulitzer Prize winners, world-renowned authors, influential policymakers, and visionary entrepreneurs.

Intellectual Curiosity and Lifelong Learning

The foundation of Exeter’s success lies in its dedication to fostering intellectual curiosity and a commitment to lifelong learning. Alumni often attribute their academic vigor and passion for discovery to their time at Exeter. The Harkness method, a hallmark of Exeter’s pedagogy, encourages open and dynamic dialogue, where students learn not only from their teachers but also from one another.

Global Impact

Exonians have consistently played pivotal roles in shaping the world’s cultural, social, and scientific landscapes. Their influence extends far beyond the walls of the Academy, as they engage with complex global challenges and drive innovation in various domains. Whether it’s through groundbreaking research, literary masterpieces, public service, or entrepreneurial ventures, Exeter alumni have made their mark on a global scale.

A Diverse and Inclusive Network

Exeter’s commitment to diversity and inclusion is reflected in its alumni network, which spans the globe and encompasses a wide range of backgrounds, perspectives, and experiences. This diversity enriches the network’s strength, facilitating connections and collaborations that transcend borders and cultural boundaries.

A Community of Giving Back

The Exeter community places a strong emphasis on giving back and paying forward the opportunities they have received. Many alumni actively engage with the Academy, returning as guest speakers, mentors, and benefactors, ensuring that future generations benefit from the same transformative experiences that shaped their lives.

A Proud Tradition

The success of Exeter’s alumni is not just a testament to their individual talents but also to the enduring values instilled during their time at the Academy. These values, which include a commitment to excellence, integrity, and social responsibility, continue to guide Exonians throughout their lives, further reinforcing the school’s legacy of achievement.

In conclusion, Phillips Exeter Academy’s alumni community is a testament to the power of education to inspire, empower, and effect positive change in the world. These accomplished individuals exemplify the Academy’s core principles and values, making a lasting impact in their respective fields and inspiring future generations of Exonians to follow in their footsteps.

Phillips Exeter Academy Fees

Phillips Exeter Academy Fees: Investing in Excellence

Phillips Exeter Academy, renowned for its commitment to academic excellence and fostering the next generation of leaders, offers a world-class education that comes with associated fees. While the cost of attending Phillips Exeter Academy represents a significant investment, it is essential to recognize the unparalleled value that this institution provides to its students.

Comprehensive Fee Structure

Phillips Exeter Academy’s fee structure includes several components, with the main ones being tuition, room and board, and additional fees. Tuition covers the cost of classroom instruction and academic support, while room and board encompass housing and dining services. Beyond these fundamental charges, there are also fees related to extracurricular activities, health services, and other school amenities.

Investing in Future Success

At Phillips Exeter Academy, the fees go beyond covering basic expenses; they represent an investment in a student’s future success. The Academy’s commitment to small class sizes, world-class faculty, and a dynamic learning environment ensures that students receive an education that prepares them not just for college but for a lifetime of intellectual and personal growth. The value of this investment becomes evident in the caliber of graduates who go on to excel in diverse fields and make a meaningful impact on society.

Financial Aid and Scholarships

Phillips Exeter Academy is dedicated to ensuring that a diverse and talented student body can access its exceptional educational opportunities. To this end, the school offers a robust financial aid program. Families who demonstrate financial need can apply for aid, which may include grants and scholarships to offset tuition costs. This commitment to accessibility aligns with the Academy’s values of inclusivity and creating a community where talent and potential are the primary considerations.

Transparency and Affordability

Transparency is a key principle in the fee structure at Phillips Exeter Academy. The Academy strives to provide families with a clear understanding of the costs associated with attending the school. Additionally, the school offers resources and guidance to help families navigate the financial aid application process, ensuring that deserving students are not deterred by financial barriers.

A Transformative Experience

In conclusion, Phillips Exeter Academy’s fees are an investment in a transformative educational experience. The Academy’s holistic approach to education, emphasis on critical thinking, and dedication to fostering a lifelong love of learning make it a unique and exceptional institution. While the costs associated with attending may be significant, the long-term benefits of an Exeter education are immeasurable, setting students on a path to success and fulfillment in their future endeavors.

For more detailed information about specific fees and financial aid opportunities, please visit the official Phillips Exeter Academy website or contact the school’s admission and financial aid offices.

Phillips Exeter Academy History

Phillips Exeter Academy History: A Legacy of Excellence

Phillips Exeter Academy, often simply called Exeter, stands as a beacon of excellence in American education, boasting a remarkable history that stretches back over 200 years. Founded in 1781 by John Phillips, a local merchant and visionary educator, the Academy began as a humble institution with a profound commitment to providing a superior education that would shape the minds and characters of its students.

From its earliest days, Exeter embraced innovative teaching methods, including the Harkness method, where students and teachers engage in open and dynamic discussions around a communal table. This approach fostered intellectual curiosity and a love of learning that became defining characteristics of Exeter graduates.

Throughout its history, Exeter has consistently adapted to the evolving educational landscape, embracing change while staying true to its core principles. It has been at the forefront of educational innovation, experimenting with progressive ideas that have often set the standard for American schools.

The Academy’s campus, located in Exeter, New Hampshire, has witnessed countless generations of students passing through its doors. Its historic buildings and iconic landmarks reflect the enduring commitment to academic excellence and intellectual growth. Exeter’s alumni, known as Exonians, have achieved remarkable success in various fields, including literature, science, politics, and the arts, leaving an indelible mark on society.

One of the hallmarks of Exeter’s history is its dedication to inclusivity and accessibility. The Academy has continually worked to make its transformative education available to students from diverse backgrounds. This commitment is exemplified through its robust financial aid program, which provides opportunities for talented students, regardless of their financial circumstances.

In conclusion, Phillips Exeter Academy’s history is a testament to its unwavering dedication to nurturing intellectual curiosity, fostering a love of learning, and preparing students to excel in a complex and ever-changing world. As Exeter continues to evolve and adapt, it remains firmly rooted in its rich history, guided by the same principles that have shaped generations of young minds.

[dingmoneyonline]

Importance of clickable link inside video

Introduction: In the ever-evolving digital landscape, video content has become a dominant force, capturing the attention of audiences worldwide. One crucial element that can significantly impact the effectiveness of video marketing is the inclusion of clickable links within the video itself. These interactive links provide a seamless pathway for viewers to explore further, engage with brands, and take desired actions. In this article, we will delve into the importance of clickable links inside videos and how they can enhance engagement and drive meaningful results.

Directing Viewers: Clickable links embedded within videos allow content creators to guide viewers to relevant resources or additional information. Whether it's a product page, a landing page, a blog post, or a signup form, these links provide a convenient and immediate way for viewers to access further details related to the video content. By offering easy access to relevant resources, clickable links facilitate a smoother and more engaging viewer experience.

Encouraging Viewer Interaction and Engagement: Clickable links foster active viewer participation and engagement. They provide an opportunity for viewers to explore related content, dive deeper into a topic, or take specific actions without leaving the video. By integrating interactive elements such as quizzes, surveys, or polls, clickable links inside videos encourage viewers to interact, share their opinions, and stay engaged for longer periods. This enhanced interaction strengthens the connection between the viewer and the content, fostering loyalty and building a dedicated audience.

Enhancing Conversion Rates: The strategic placement of clickable links can significantly impact conversion rates. By including call-to-action links within videos, content creators can guide viewers towards desired actions, such as making a purchase, subscribing to a newsletter, or signing up for a service. With the ability to click directly from the video, viewers are more likely to follow through on the desired action, resulting in increased conversions and measurable business outcomes.

Tracking and Analytics: Clickable links provide valuable data and insights through tracking and analytics tools. Content creators can gather information on click-through rates, viewer behavior, and conversion metrics. This data-driven approach allows for informed decision-making, targeted content optimization, and continuous improvement in marketing strategies. By analyzing the performance of clickable links, content creators can refine their video content and make data-backed adjustments to enhance viewer engagement and overall performance.

Driving Traffic and Brand Exposure: Clickable links in videos serve as a powerful tool for driving traffic to websites, landing pages, or specific online destinations. By embedding links to relevant websites or social media profiles, content creators can increase brand exposure, expand their online presence, and capture new audiences. The ability to seamlessly navigate from the video to external sources amplifies the impact of video content, directing interested viewers to further engage with the brand.

Conclusion:

The inclusion of clickable links inside videos is an essential strategy for optimizing engagement, driving conversions, and achieving business goals. By providing viewers with immediate access to relevant resources, encouraging interaction, enhancing conversion rates, tracking analytics, and driving traffic, clickable links significantly enhance the effectiveness of video marketing. As you incorporate clickable links into your video content, remember to strategically place them, analyze their performance, and continually refine your approach based on data-driven insights. Embrace the power of clickable links to captivate your audience, foster meaningful engagement, and achieve tangible results through your video marketing endeavors.

To more details click this link: https://drive.google.com/file/d/1yRP8QxoL5iam9IGMpp1QlsuMss-fOs8I/view

[bloggerkeke]

AI's Social Impact: Transforming Industries and Empowering Society

Artificial Intelligence (AI) is reshaping our society and impacting various aspects of our lives. Here's an overview of AI's social impact:

1. Accessibility: 

AI technologies are enhancing accessibility for individuals with disabilities. Natural language processing enables voice-controlled devices, aiding those with mobility impairments. Computer vision assists visually impaired individuals through object recognition and navigation systems.

2. Education: 

AI is revolutionizing education by providing personalized learning experiences. Adaptive learning platforms use AI algorithms to tailor educational content and pacing to individual students' needs, promoting effective and engaging learning.

3. Employment and Workforce: 

AI automation is transforming the job landscape, with both opportunities and challenges. While certain jobs may be automated, new job roles will emerge, requiring individuals to adapt and acquire new skills. AI can also augment human capabilities, enhancing productivity and efficiency.

4. Ethical Considerations: 

AI raises ethical concerns that need to be addressed. These include issues of algorithmic bias, transparency, accountability, and privacy. Ensuring fairness and avoiding discrimination in AI systems is crucial for creating an inclusive and equitable society.

5. Healthcare: 

AI has the potential to revolutionize healthcare by improving diagnostics, treatment planning, and patient care. AI-powered systems can assist in early disease detection, personalized treatment recommendations, and remote patient monitoring, leading to better health outcomes.

6. Social Services: 

AI can optimize social services by analyzing vast amounts of data to identify trends and patterns, helping governments and organizations make informed decisions. AI can enhance the efficiency and effectiveness of public services such as transportation, energy management, and emergency response systems.

7. Environmental Impact: 

AI plays a role in addressing environmental challenges. It helps optimize energy consumption, supports climate modeling and prediction, and aids in the development of sustainable practices across industries.

8. Safety and Security: 

AI contributes to safety and security through advancements in surveillance systems, fraud detection, and cybersecurity. AI algorithms can analyze data in real-time, detect anomalies, and identify potential risks, enhancing overall safety measures.

While AI brings numerous benefits, it also requires responsible and ethical development and deployment. Collaboration among policymakers, industry leaders, and society as a whole is crucial to harness AI's potential for positive social impact while addressing challenges and ensuring the well-being and empowerment of individuals and communities.

[musicvalla]

How Digital Platforms Have Changed the Music Industry Forever

The evolution of music consumption has undergone an unprecedented transformation, thanks to the rise of digital platforms like Spotify. No longer confined to physical albums or limited radio airtime, music is now available at the touch of a button, accessible from any corner of the globe. Platforms like Spotify have redefined how we measure success in the music industry, bringing in new metrics like follower counts, streaming records, and playlist placements.

Whether you’re exploring the most followed artist on Spotify 2024, indulging in the global phenomenon of K-pop by identifying the most streamed K-pop artist on Spotify, or leveraging features like a 2 minute timer with music, music streaming services are making an indelible mark. This article examines how these platforms have reshaped the music industry, from influencing global trends to empowering artists and listeners alike.

From Record Sales to Streaming Metrics

In the pre-digital era, an artist’s success was primarily measured by album sales, concert tickets, and radio airplay. While these metrics are still relevant, streaming data has emerged as the gold standard for evaluating an artist's reach and influence.

Platforms like Spotify make it possible to track real-time data on streams, playlist additions, and monthly listeners. Fans and industry professionals alike now look to rankings, such as the most followed artist on Spotify 2024, to gauge an artist’s popularity. These metrics offer a transparent and quantifiable way to measure global impact, turning artists into digital icons overnight.

Spotify’s curated playlists, such as "Today’s Top Hits" and "RapCaviar," have also become essential tools for promoting new music. A single song’s inclusion in a high-profile playlist can dramatically increase its visibility, paving the way for viral success.

Globalizing Music Consumption

Digital platforms have broken down the geographical barriers that once limited music consumption. Listeners can now explore genres and artists from across the globe with just a few clicks. This accessibility has played a pivotal role in the global rise of genres like K-pop, Afrobeats, and reggaeton.

The most streamed K-pop artist on Spotify reflects how streaming services amplify the reach of non-Western music. With millions of fans participating in streaming parties to break records, K-pop groups have achieved unprecedented success on a global scale.

Spotify also offers localized content, allowing users to discover artists in their region while simultaneously promoting international collaborations. This interconnectedness fosters a richer, more diverse musical landscape, making it easier for listeners to appreciate music from cultures different from their own.

Personalization: Making Music Truly Yours

One of the most remarkable features of streaming platforms like Spotify is their ability to personalize the listening experience. By analyzing user data, Spotify creates curated playlists, such as "Discover Weekly" and "Release Radar," tailored to individual preferences.

For those with busy schedules, tools like the 2 minute timer with music provide a seamless way to incorporate music into daily routines. Whether it’s for meditation, quick workouts, or short study breaks, this feature adds a layer of convenience and customization to the listening experience.

Spotify’s integration with smart devices further enhances personalization. From controlling playlists with voice commands to syncing music with fitness apps, Spotify has transformed music into an indispensable part of daily life.

Empowering Artists in a Digital Age

For artists, streaming platforms offer both opportunities and challenges. On the one hand, they provide a global stage where even independent musicians can gain visibility. On the other, the competition is fierce, with millions of songs available to listeners at any given time.

Spotify’s artist dashboard offers valuable analytics, allowing musicians to track their streams, audience demographics, and geographic reach. This data enables artists to make informed decisions about marketing strategies, tour locations, and potential collaborations.

Moreover, the platform’s ability to highlight rising talent through curated playlists ensures that independent artists have a chance to shine alongside mainstream stars. In this way, Spotify levels the playing field, giving everyone a fair shot at success.

Affordable Access for Families

Music is a shared experience, and Spotify’s family plan has made it easier than ever for households to enjoy premium features together. The Spotify premium family cost offers a cost-effective way for multiple users to access ad-free listening, offline downloads, and personalized playlists.

What makes the family plan particularly appealing is its ability to cater to diverse tastes within a single subscription. Each member of the family gets their own account, complete with individual recommendations and playlists. This ensures that everyone—from teenagers exploring pop hits to parents revisiting classic rock—can enjoy a personalized music experience.

Redefining the Debate Over “The Best”

The question of who is world best singer has always been subjective, but streaming platforms bring new dimensions to the debate. Metrics like follower counts, streams, and playlist placements provide concrete data to support claims of greatness.

While traditional factors such as vocal ability and stage presence remain important, Spotify’s data-driven approach allows fans to compare artists on a global scale. These digital insights not only enrich discussions about music but also empower fans to play an active role in promoting their favorite singers.

The Future of Music Streaming

The future of music streaming is brimming with possibilities. From AI-generated playlists that anticipate listener moods to virtual reality concerts that immerse fans in live performances, technology continues to push the boundaries of what music platforms can offer.

For artists, these innovations open new avenues for creativity and fan engagement. Exclusive album drops, interactive fan experiences, and real-time collaborations are just a few examples of how streaming platforms are shaping the next era of music.

Conclusion

Music streaming platforms like Spotify have revolutionized the way we interact with music. By offering global accessibility, personalized experiences, and powerful tools for artists, these platforms have become an integral part of our lives. Whether you’re discovering the most streamed K-pop artist on Spotify, debating who is world best singer, or optimizing your routine with a 2 minute timer with music, the possibilities are endless.

As the industry evolves, it’s clear that streaming platforms will continue to redefine music for both artists and listeners. What’s your favorite feature on Spotify? Share your thoughts in the comments below!

[digitalrhetoricpune]

How to Perform a Google Ads Account Audit Like a Pro

Conducting a Google Ads account audit is essential for any advertiser looking to optimize performance, minimize wasted ad spend, and improve overall ROI. Whether you’re a business owner or a PPC services provider like Digital Rhetoric, mastering an audit process is critical for success in paid advertising.

Why Audit Your Google Ads Account?

An audit provides insights into how well your campaigns are performing and identifies areas for improvement. Regular audits ensure that your PPC strategies are aligned with your business goals and maximize your return on investment (ROI). At Digital Rhetoric, we specialize in offering PPC services in Pune and beyond, ensuring your campaigns are running at peak performance.

Google Ads Audit Checklist

Follow this structured checklist to conduct a professional and thorough audit of your Google Ads account.

1. Review Account Structure

A well-structured Google Ads account sets the foundation for success. Ensure that:

Campaigns are segmented by goals (e.g., branding, lead generation).

Ad groups are tightly themed and contain relevant keywords.

Naming conventions are consistent for better analysis.

A clean structure improves PPC account optimization and enhances ad relevance.

2. Analyze Campaign Goals and Settings

Check campaign objectives and ensure they align with your business goals.

Verify bidding strategies (e.g., maximize clicks, target CPA).

Ensure the right audience settings (e.g., location, language, and device targeting) are in place.

Misaligned goals can lead to wasted ad spend, so this step is crucial for improving your Google Ads ROI audit.

3. Evaluate Ad Copy and Creative

Your ads should be compelling and aligned with user intent. Review:

Headline and description relevance.

Inclusion of primary keywords.

Call-to-action clarity.

Test multiple ad variations to identify top-performing creatives. This is a best practice in PPC account optimization.

4. Examine Keyword Strategy

Conduct an in-depth analysis of your keywords:

Identify high-performing keywords and allocate more budget.

Pause low-performing or irrelevant keywords.

Ensure negative keywords are in place to filter out unqualified traffic.

Optimizing your keywords directly impacts campaign performance and is key to PPC services success.

5. Inspect Landing Pages

Landing pages play a crucial role in converting clicks into leads or sales. Check for:

Mobile responsiveness and fast load times.

Alignment between ad copy and landing page content.

Clear call-to-action buttons.

A seamless landing page experience helps reduce bounce rates and improves conversions.

6. Monitor Ad Extensions

Ad extensions enhance visibility and provide additional information to users. Ensure you’re using:

Sitelink extensions to direct users to specific pages.

Callout extensions to highlight unique offers.

Structured snippets for showcasing product categories.

Using ad extensions effectively boosts Google Ads account analysis results.

7. Evaluate Performance Metrics

Dive into key performance indicators (KPIs):

CTR (Click-Through Rate): Indicates how engaging your ads are.

Quality Score: Higher scores lower cost per click (CPC).

Conversion Rate: Measures how well your ads drive desired actions.

Cost Per Conversion: Ensures campaigns remain profitable.

Understanding these metrics helps refine your PPC strategy and maximize your ROI.

8. Check Budget Allocation and Bidding

Review your budget allocation across campaigns:

Are you overspending on underperforming campaigns?

Is your bidding strategy optimized for specific goals (e.g., target ROAS)?

Adjusting budgets ensures better utilization of ad spend and supports PPC services efficiency.

9. Assess Audience Targeting

Analyze your audience settings for accuracy:

Are you targeting the right demographics, interests, or behaviors?

Have you implemented remarketing campaigns for warm leads?

Fine-tuned audience targeting ensures you’re reaching the right users, a vital part of Google Ads account analysis tips.

10. Leverage Automation and Scripts

Google Ads offers several automation tools to improve campaign performance:

Use automated rules for bid adjustments.

Implement scripts to streamline reporting and detect issues.

Automation saves time and enhances campaign scalability.

Final Thoughts

Conducting a professional Google Ads audit is essential for identifying growth opportunities and eliminating inefficiencies. By following the steps outlined in this Google Ads Audit Checklist, you can refine your campaigns and achieve better performance.

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Generative AI Consultants: Driving Innovation with Ethical AI Practices

Generative AI is reshaping industries by enabling businesses to create innovative solutions, streamline operations, and deliver exceptional customer experiences. However, with great power comes great responsibility. The rapid adoption of generative AI raises significant ethical concerns, from biases in AI models to risks of misinformation.

This is where the expertise of a generative AI consultant becomes invaluable. These professionals not only guide businesses in adopting cutting-edge AI solutions but also ensure ethical practices are integral to the development and deployment process. When combined with the expertise of an artificial intelligence consultancy, businesses can achieve innovation while maintaining trust and transparency.

The Role of Generative AI in Driving Innovation

Generative AI has a broad spectrum of applications across industries, including:

Content Creation: Automating text, image, and video generation for marketing, media, and entertainment.

Product Design: Developing new product prototypes or optimizing existing designs using AI-generated suggestions.

Customer Engagement: Powering chatbots and virtual assistants to provide personalized and interactive support.

Data Analysis: Generating insights and predictive models to drive data-driven decision-making.

While these capabilities offer immense potential, the improper use of generative AI can lead to unintended consequences, including biased outputs, ethical violations, and loss of trust.

Why Ethical AI Practices Are Crucial

Ethical AI practices are essential to address key challenges such as:

Bias in AI Models: Generative AI systems trained on biased datasets may produce discriminatory or unfair outcomes.

Misinformation: AI-generated content could spread false or misleading information, damaging credibility.

Privacy Concerns: The use of sensitive data without proper safeguards may lead to breaches of confidentiality.

Accountability: Lack of transparency in AI decisions can make it difficult to attribute responsibility for errors or harm.

By implementing ethical AI practices, businesses not only mitigate these risks but also foster trust with their customers and stakeholders.

How Generative AI Consultants Ensure Ethical AI Practices

A generative AI consultant plays a pivotal role in ensuring that AI solutions are designed and deployed ethically. Here’s how:

1. Identifying Ethical Risks Early

Before implementing an AI solution, consultants conduct a thorough risk assessment to identify potential ethical concerns. This involves:

Evaluating datasets for biases or inaccuracies.

Analyzing the potential societal impact of the AI application.

Ensuring compliance with industry standards and regulations.

2. Ensuring Fairness and Inclusivity

To avoid biased outcomes, consultants:

Use diverse and representative datasets to train AI models.

Regularly test AI systems for biased outputs and refine them accordingly.

Implement mechanisms to audit and address fairness concerns over time.

3. Promoting Transparency and Explainability

Consultants help businesses develop AI systems that are transparent and easy to understand. This includes:

Designing models with explainable decision-making processes.

Providing clear documentation to stakeholders about how AI operates.

Offering insights into the limitations of the AI system to manage expectations.

4. Safeguarding Privacy and Security

Data privacy is a top concern for businesses adopting generative AI. Consultants ensure:

AI systems comply with regulations like GDPR, HIPAA, or CCPA.

Sensitive data is anonymized and securely stored.

Robust security measures are in place to prevent unauthorized access.

5. Establishing Accountability

Ethical AI practices include defining accountability for AI-driven decisions. Consultants:

Set up governance frameworks to oversee AI usage.

Assign roles and responsibilities for monitoring AI performance and addressing issues.

Encourage ethical training for employees interacting with AI systems.

The Role of Artificial Intelligence Consultancies in Ethical AI

While individual consultants are instrumental in implementing ethical AI practices, artificial intelligence consultancies bring additional value:

Collaborative Expertise: Teams of experts from diverse fields, such as machine learning, law, and ethics, ensure holistic AI solutions.

Scalable Solutions: Consultancies design systems that are scalable, ensuring ethical practices are maintained as businesses grow.

Continuous Monitoring: Ongoing support and monitoring ensure AI systems remain ethical and effective over time.

By partnering with a consultancy, businesses gain access to a broader knowledge base and resources for long-term success.

Why Ethical AI Practices Drive Innovation

Far from being a hindrance, ethical AI practices are a catalyst for innovation. Here’s why:

Building Trust: Businesses that prioritize ethical AI earn the trust of customers, stakeholders, and regulators.

Improving Decision-Making: Transparent and fair AI systems provide insights businesses can rely on with confidence.

Fostering Creativity: Ethical frameworks empower businesses to explore innovative applications of AI without fear of backlash.

When businesses integrate ethical practices into their generative AI solutions, they unlock opportunities to innovate responsibly.

Conclusion

Generative AI is revolutionizing industries, but its success hinges on responsible and ethical implementation. A generative AI consultant ensures that businesses can harness the power of AI while minimizing risks and maintaining transparency. Partnering with an artificial intelligence consultancy further enhances these efforts, providing the expertise needed to build innovative, ethical AI systems that drive sustainable growth.

Ready to implement ethical and innovative AI solutions? Talk to Our Expert today to explore how a tailored AI strategy can transform your business responsibly!

We also provide services like website development usa and NJ SEO

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Is the Price of Black Tourmaline with Gold Higher?

Black tourmaline, also known as schorl, is a type of electrical stone that possesses unique physical and metaphysical properties. Its dark, glossy appearance often symbolizes mystery, strength, and protection, making it a popular choice for jewelry creation. When combined with precious metals like gold, black tourmaline jewelry not only enhances its aesthetic appeal but may also affect its pricing. This article aims to provide a detailed introduction to the pricing of black tourmaline jewelry with gold, explaining the various factors that influence its cost.

The Basics of Black Tourmaline

Black tourmaline belongs to the tourmaline family, which is a complex boron silicate mineral with a wide range of colors and compositions. Its unique crystalline structure and chemical composition give it piezoelectric and pyroelectric properties, meaning it can generate electricity when subjected to pressure or temperature changes. This makes black tourmaline not only visually appealing but also functionally intriguing.

The Role of Gold in Jewelry Making

Gold has been used in jewelry making for thousands of years due to its malleability, durability, and inherent value. When combined with gemstones like black tourmaline, gold can enhance the overall appearance and perceived value of the jewelry piece. Gold-plated or gold-inlaid black tourmaline jewelry is often more expensive than its unadorned counterparts because of the added cost of gold and the intricate craftsmanship required to create such designs.

Factors Influencing the Price of Black Tourmaline Jewelry with Gold

Quality of Black Tourmaline

Clarity and Color: Like many gemstones, the clarity and color of black tourmaline can significantly affect its price. Gemstones with fewer inclusions and a uniform color are generally more valuable. For black tourmaline, a deep, consistent black color is often preferred.

Cut and Shape: The way a gemstone is cut can impact its brilliance and sparkle. Well-cut black tourmaline stones that showcase their natural beauty and exhibit good light reflection are more expensive. The shape of the stone can also affect pricing, as some shapes require more material and labor to produce.

Origin and Rarity: Black tourmaline can be found in various locations worldwide, but some mines produce higher-quality stones than others. Gemstones from reputable mines or those that are rare and difficult to mine will command higher prices.

Type and Amount of Gold Used

Karat and Purity: The purity of gold is measured in karats (K). 24K gold is pure gold, while 18K gold contains 18 parts of gold and 6 parts of other metals (usually copper or silver) to improve durability. The higher the karat, the purer the gold and generally, the more expensive it is. However, 18K gold is often used in jewelry making due to its balance of purity and durability.

Gold Weight: The amount of gold used in a piece of jewelry also affects its price. Jewelry with heavier gold content will be more expensive. The cost of gold fluctuates based on market conditions, so the timing of jewelry production can also impact pricing.

Craftsmanship and Design: Intricate designs and meticulous craftsmanship require more time and skill to execute, driving up the cost of the jewelry. Pieces that feature gold inlays, filigree work, or other detailed metalworking techniques will be priced higher.

Market Demand and Supply

Trends and Fashion: Jewelry prices can be influenced by fashion trends and consumer preferences. If black tourmaline with gold is in high demand due to its association with current fashion trends or as a result of marketing campaigns, prices may increase.

Scarcity: The availability of high-quality black tourmaline and gold can affect pricing. If the supply of these materials is limited, prices may rise due to increased competition for scarce resources.

Brand and Retailer Influence

Brand Premium: Well-known jewelry brands often charge a premium for their products due to their reputation, history, and the quality of their craftsmanship. These brands may also offer unique designs or use higher-quality materials, justifying the higher price.

Retail Markup: The cost of jewelry at retail can include a markup to cover the expenses of the retailer, such as rent, salaries, and marketing. This markup can vary depending on the retailer’s business model, location, and target market.

The Relationship Between Black Tourmaline and Gold in Jewelry Pricing

Black tourmaline and gold, when combined in jewelry, create a visually striking and potentially valuable piece. The pricing of such jewelry is influenced by the quality of both the gemstone and the metal used. High-quality black tourmaline with fewer inclusions and a deep, consistent color, combined with high-karat gold and intricate craftsmanship, will command a higher price.

Furthermore, the overall design and uniqueness of the jewelry piece can also play a role in pricing. A one-of-a-kind piece, or one that features a rare combination of materials and techniques, may fetch a higher price due to its exclusivity and perceived value.

Consumer Considerations

When purchasing black tourmaline jewelry with gold, consumers should consider their budget, personal style, and the intended use of the piece. Understanding the factors that influence pricing can help consumers make informed decisions about their purchases. It’s also important to research the reputation and quality of the brand or retailer to ensure that the jewelry is made with genuine materials and crafted to a high standard.

Conclusion

In summary, the price of black tourmaline jewelry with gold is influenced by a variety of factors, including the quality of the gemstone, the type and amount of gold used, market demand and supply, and the influence of brands and retailers. By understanding these factors, consumers can make more informed decisions about their jewelry purchases, ensuring they get the best value for their money. Whether you’re looking for a statement piece to wear on special occasions or a subtle accessory to complement your everyday outfit, black tourmaline jewelry with gold offers a beautiful and timeless option.

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Week 10: Digital Citizenship and Conflict: Social Media Governance

Social media governance has become a central focus of digital citizenship, addressing the growing challenges of misinformation, hate speech, and political polarization. Effective governance is essential for fostering respectful discourse and minimizing harm in digital spaces.

Platforms like Facebook and Twitter employ various mechanisms to regulate content, such as moderation algorithms and community standards. The establishment of Facebook’s Oversight Board reflects a move towards accountability, offering an independent review of content decisions (Klonick, 2018). However, critics argue that these efforts often prioritize profit over public interest, leaving significant gaps in governance.

Misinformation remains a critical issue, especially during politically sensitive periods like elections. Fact-checking initiatives, such as Twitter’s labeling of false information during the 2020 U.S. elections, highlight attempts to address the problem. Yet, these measures often spark debates over free speech and censorship (Zuckerman, 2020).

Additionally, hate speech disproportionately impacts marginalized communities, underscoring the need for inclusive governance practices. Collaborative efforts between platforms, governments, and users are necessary to tackle these challenges effectively. Education in digital citizenship also empowers individuals to critically assess content and engage responsibly.

In conclusion, social media governance requires a delicate balance between regulation and freedom. By prioritizing transparency, inclusivity, and ethical practices, platforms can better navigate conflicts and uphold the principles of digital citizenship.

References:

Klonick, K. (2018). The New Governors: The People, Rules, and Processes Governing Online Speech. Harvard Law Review, 131(6), 1598–1670.

Zuckerman, E. (2020). The System Is Working: Misuse and Abuse of Social Media. MIT Press.