#Measuring content inclusivity impact

[transcriptioncity]

Transcription Services for Inclusivity and Translation Services for Accessibility

Creating Inclusive Content Strategies with Translation and Transcription Services 90% of internet users access content in their native language. This statistic underscores the necessity of inclusive content. With the digital landscape expanding, content creators must prioritize accessibility. Translation services for accessibility and transcription services for inclusivity play pivotal roles in…

[dandelionsresilience]

Good News - May 15-21

Like these weekly compilations? Support me on Ko-fi! Also, if you tip me on Ko-fi, at the end of the month I'll send you a link to all of the articles I found but didn't use each week - almost double the content!

1. Translocation of 2,000 rhinos in Africa gets underway in “one of the most audacious conservation efforts of modern times”

“The 2,000 rhinos - more than are currently found in any single wild location in Africa - represent around 12-15% of the continent’s remaining white rhino population. […] “Rhinos perform an important ecological function in the environment as a large grazing herbivore,” says Dale Wepener[….] “The protection of rhino is far more than just looking after rhino; other species that occur in the protected areas will benefit from the protection,” explains Jooste. “This will lead to an increase in diversity and result in much healthier ecosystems.”

2. Florida Corridor Buffers Effects of Climate Change on Wildlife — And People

“A massive multi-partner effort that has conserved 10 million acres for wildlife in Florida over past decades will help buffer wildlife—and people—from the effects of climate change, a new report says. […] Protecting these corridors is important for wildlife genetics, demography and connectivity […], conducting prescribed fires in the corridor can reduce the risk of more intense wildfires [… and] they can provide buffers against hurricanes and seasonal thunderstorms.”

3. Global life expectancy to increase by nearly 5 years by 2050 despite geopolitical, metabolic, and environmental threats

“Increases are expected to be largest in countries where life expectancy is lower, contributing to a convergence of increased life expectancy across geographies. The trend is largely driven by public health measures that have prevented and improved survival rates from cardiovascular diseases, COVID-19, and a range of communicable, maternal, neonatal, and nutritional diseases (CMNNs).”

4. Valencia has Spain’s longest urban park

“Jardin del Turia (Turia Garden) is the green spine of the City of Valencia and Spain’s (and possibly Europe’s) longest urban park stretching for a length of 8.5 kilometres [… and] the current administration plans to make Jardin del Turia Europe’s largest city green space by extending it to the sea[….] Almost all Valencia residents (97 per cent) live within 300 metres of an urban green space. […] Jardin del Turia is a true urban oasis that provides exceptional thermal comfort, with a temperature difference of up to three degrees compared to other areas of the city.”

5. This Paint Could Clean Both Itself and the Air

“When an artificial ultraviolet light source shines on [photocatalytic] paint, the nanoparticles react with pollutants to make them break down—theoretically removing them from the nearby air and preventing a discoloring buildup. [… R]esearchers developed a new photocatalytic paint that they claim works using UV rays from ordinary sunlight, making its self-cleaning properties easier to activate. They’ve also shown that they can effectively produce this paint from recycled materials [including fallen leaves].”

6. Planting Seedlings for a Cooler Rockingham

“A dedicated group of volunteers recently planted over a thousand native seedlings in Lewington Reserve [… and] re-established canopy cover to areas of the reserve to create cooling shade for the local community and provide homes for native wildlife. […] Planting lots of trees and shrubs in urban areas can help create shade and cool cities, mitigating the impacts of climate change, contributing to biodiversity conservation and building greener, more resilient communities.”

7. Sydney’s first dedicated affordable housing for trans women designed to deliver ‘positive outcomes’

“Community housing provider and charity Common Equity NSW, […] which is for people on very low to moderate incomes, prides itself on creating inclusive living and promotes the independence and well-being of people and communities […, and] will deliver the first-of-its-kind social housing in a bid to provide a safe place to live for transgender women seeking an affordable home.”

8. Rewilding: How a herd of bison reintroduced to Romania is helping ‘supercharge’ carbon removal

“170 European Bison reintroduced to Romania’s Țarcu mountains could help capture and store the carbon released by up to 84,000 average US petrol cars each year. […] By grazing a 48 square kilometre area of grassland in a wider landscape of 300 kilometres squared, they helped to capture an additional 54,000 tonnes of carbon each year. That is around 10 times the amount that would be captured by the ecosystem without the bison.”

9. World’s biggest grids could be powered by renewables, with little or no storage

“[…] 100% renewable supply can then match the load by putting surplus electricity into two kinds of distributed storage worth that [an energy expert] says are worth buying anyway – ice-storage air-conditioning and smart bidirectional charging of electric cars, and recover that energy when needed, filling the last gaps with unobtrusively flexible demand.”

10. Supporting the Long-Term Survival of Copper River Salmon and Alaska Native Traditions

“With $4.3 million in NOAA funds, the Copper River Watershed Project and The Eyak Corporation will remove fish passage barriers, opening more streams for salmon spawning and subsistence fishing. [… As part of this effort, o]ld narrow culverts that constrict water flow will be replaced with “stream simulation” culverts wide enough to fit the full stream, including its banks. They are also deep to allow contractors to place stones and other material inside to mimic a natural stream bottom.”

May 8-14 news here | (all credit for images and written material can be found at the source linked; I don’t claim credit for anything but curating.)

[nareshkumartech]

Agentic Research in Tech: Human Voices Behind the Algorithms

In today’s rapidly evolving digital world, algorithms influence everything—from what we read and watch to how we navigate health care and job applications. Yet, much of tech design is still built on abstraction and efficiency, leaving out the lived realities of users. This is where agentic research introduces a powerful and necessary shift. By prioritizing user voice, experience, and emotion, it humanizes technology development.

Agentic research views users not as test subjects or data points but as active collaborators. In tech design, this means co-creating systems with the people who will use them, drawing from their real-world challenges, emotions, and feedback. It invites deeper questions about ethics, impact, and inclusion—transforming the way digital tools are built and experienced.

Traditional UX research often relies on usability metrics, click-through rates, or predefined tasks. While useful, these metrics only scratch the surface. Agentic methods, on the other hand, go deeper by engaging users in reflective storytelling, visual mapping, journaling, and open dialogue. These tools capture not just how users interact with a product, but why they behave the way they do, what they fear, value, or desire, and how the system shapes their agency.

This approach is particularly important in areas like AI design, health tech, educational apps, and social platforms, where the consequences of digital experiences are deeply personal and emotional. For example, consider an AI recommendation tool used in hiring. Instead of merely measuring response rates, agentic research would involve job seekers in discussions about transparency, bias, and dignity—leading to a more ethical, human-centered solution.

Moreover, agentic research emphasizes co-design, encouraging users to sketch features, build mockups, and critique early prototypes. This not only results in more relevant products but also empowers users as co-creators, building trust and equity in the design process.

Incorporating agentic principles into tech research isn’t just a methodological shift—it’s a moral one. It challenges developers and researchers to think beyond convenience and efficiency, toward empathy, justice, and inclusion.

Using Agentic Research in Tech:

Use reflective journaling tools to help users share their experiences in their own words and time.

Involve users in co-design sessions, letting them shape wireframes, flows, and content.

Test concepts through dialogue, not just usability labs—focus on meaning, not only metrics.

[johnalexcooper]

The Future of Digital Aesthetics: Insights from a Leading Web Design Company

In the current era of extensive digital connectivity, a website serves as more than merely an online presence; it represents your brand's identity, acts as the initial interaction with prospective clients, and frequently plays a crucial role in customer engagement. the deciding factor in whether a user engages further with your business. As the digital landscape evolves, the role of a Leading Web Design Company in the USA becomes pivotal in shaping this transformation. These experts create digital experiences that captivate audiences, enhance usability, and drive success.

Why Website Design Matters More Than Ever

In the digital marketplace, first impressions are everything. Research indicates that individuals develop an impression of a website in just 50 milliseconds. A thoughtfully crafted website not only captures interest but also builds credibility and fosters trust. It communicates the brand’s ethos and facilitates seamless user interactions, ensuring visitors stay longer and engage deeper.

The Leading Web Design Company in the USA recognizes these critical elements. It integrates cutting-edge strategies to ensure that your website is not only visually stunning but also functionally superior.

Emerging Trends in Web Design

The web design landscape is dynamic, constantly adapting to technological advancements and user preferences. Here are some trends shaping the future of digital aesthetics:

1. Minimalistic Design with Purpose

Less is more. Minimalism in design helps declutter websites, focusing on what truly matters—content and functionality. Leading web designers in the USA are perfecting the art of combining simplicity with impactful visuals.

2. Dark Mode and High-Contrast UI

Dark mode has become increasingly popular due to its aesthetic appeal and user comfort. It alleviates eye fatigue and provides websites with a stylish, contemporary appearance.

3. AI-Driven Personalization

Artificial intelligence is revolutionizing web design. AI tools analyze user behaviour to offer personalized experiences, making interactions more intuitive and effective.

4. Immersive 3D Elements

Three-dimensional visuals add depth and interactivity to websites, providing an engaging experience. From product displays to virtual tours, 3D elements bring a new dimension to design.

5. Voice-Activated Interfaces

With the rise of voice assistants like Siri and Alexa, websites are beginning to incorporate voice-activated interfaces to make navigation even more user-friendly.

6. Accessibility and Inclusive Design

Inclusive design guarantees that websites are usable by everyone, including individuals with disabilities. This approach is not just ethical but also expands the reach of businesses.

Key Features of a Well-Designed Website

To ensure your website stands out, a Leading Web Design Company in the USA focuses on these essential elements:

Responsive Design: A website must perform seamlessly across all devices—desktops, tablets, and smartphones.

Fast Loading Speeds: Users expect a site to load within two seconds; anything longer can lead to lost opportunities.

User-Friendly Navigation: Intuitive menus and logical layouts guide users effortlessly through your website.

SEO-Optimized Content: High-quality content integrated with strategic keywords ensures visibility on search engines.

Engaging Visuals: High-resolution images, videos, and animations captivate users and convey messages effectively.

Secure and Reliable: Robust security measures protect user data, fostering trust and confidence.

The Role of Creativity and Strategy in Web Design

Creativity is the lifeblood of web design, but strategy ensures that creativity serves a purpose. A Leading Web Design Company in the USA combines these two elements to create designs that are not just visually appealing but also strategically aligned with business goals.

Understanding the Brand

Each business has its own distinct characteristics, and its website ought to showcase this uniqueness. Web designers delve deep into understanding a brand’s identity, audience, and objectives before crafting the design.

Data-Driven Decisions

Modern web design relies heavily on analytics. User behaviour data helps identify areas of improvement, ensuring that the website evolves with user needs.

Focus on Conversion

Ultimately, a website should drive results. Whether it’s generating leads, making sales, or increasing engagement, the design should be optimized for conversions.

Why Choose a Leading Web Design Company in the USA?

The USA is home to some of the most innovative and talented web design professionals in the world. These companies set the benchmark for global web design standards by combining technical expertise with creative excellence.

Unmatched Expertise

Web designers in the USA are equipped with the latest tools and technologies to deliver world-class designs.

Tailored Solutions

Rather than adopting a one-size-fits-all approach, the Leading Web Design Company in the USA offers customized solutions that cater to the unique needs of businesses.

Ongoing Support

A great website is not a one-time project. Ongoing updates, maintenance, and support ensure that your digital presence remains relevant and effective.

Preparing for the Future of Web Design

As technology progresses, the future of web design presents thrilling opportunities. From augmented reality (AR) integration to blockchain-secured websites, the next decade will witness groundbreaking innovations. Collaborating with a Leading Web Design Company in the USA ensures that your business stays ahead of the curve, leveraging these advancements to build a digital presence that stands out.

Conclusion

In the competitive digital landscape, having a cutting-edge website is no longer optional—it’s a necessity. Partnering with a Leading Web Design Company in the USA guarantees that your business receives a website that is not just aesthetically pleasing but also strategically designed to achieve your goals.

Invest in your digital future today. Embrace the expertise of the USA’s top web designers and create a website that resonates, engages, and converts. The future of digital aesthetics is here—are you ready to be a part of it?

[franklythinking]

𓆝 𓆟 𓆞 𓆝 𓆟𓆝 𓆟 𓆞 𓆝 𓆟𓆝 𓆟 𓆞 𓆝 𓆟𓆝 𓆟 𓆞 𓆝 𓆟𓆝 𓆟 𓆞 𓆝 𓆟𓆝

Week 11: Digital Citizenship and Conflict: Social Media Governance

We've only been talking about the "good" of digital community so far, but it's essential to acknowledge that the online world also brings its share of conflicts. While it is true that the online world is all about promoting inclusivity and connectivity, this inclusiveness also bring conflict.

𓆝 𓆟 𓆞 𓆝 𓆟𓆝 𓆟 𓆞 𓆝 𓆟𓆝 𓆟 𓆞 𓆝 𓆟𓆝 𓆟 𓆞 𓆝 𓆟𓆝 𓆟 𓆞 𓆝 𓆟𓆝

While social media platforms promote inclusivity and connectivity, this inclusiveness can lead to clashes over values, identities, and ideologies. Under the banner of freedom of expression, online platforms has become arenas for conflicts on a wide range of issues.

These conflicts highlight that not everyone embodies the principles of digital citizenship. While there may not be a definitive solution, understanding and addressing these issues is a critical first step.

So, let’s delve into the nature of online conflicts and explore potential ways to manage them.

𓆝 𓆟 𓆞 𓆝 𓆟𓆝 𓆟 𓆞 𓆝 𓆟𓆝 𓆟 𓆞 𓆝 𓆟𓆝 𓆟 𓆞 𓆝 𓆟𓆝 𓆟 𓆞 𓆝 𓆟𓆝

Types of Online Conflicts

Online conflicts manifest in many forms, with cyberbullying being one of the most prevalent. Cyberbullying includes several harmful behaviors (Agustiningsih & Yusuf 2023):

Harassment: Sending repetitive offensive, abusive, and insulting messages.

Exclusion: Intentionally excluding someone from online groups.

Flaming: Engaging in heated arguments in chat rooms, often related to gaming or competition.

Cyberstalking: Repeatedly sending threatening or intimidating messages that cause fear for safety.

Outing: Publicly revealing someone's secrets or embarrassing information.

Impersonation: Imitating someone’s identity online or offline.

Denigration: Spreading false and derogatory information about others.

𓆝 𓆟 𓆞 𓆝 𓆟𓆝 𓆟 𓆞 𓆝 𓆟𓆝 𓆟 𓆞 𓆝 𓆟𓆝 𓆟 𓆞 𓆝 𓆟𓆝 𓆟 𓆞 𓆝 𓆟𓆝

Social Media Governance

The governance of social media platforms is a pressing concern, especially when freedom of expression and democratic ideals are used to justify hate speech, misinformation, and violence (Kumar & Gupta 2023).

Balancing these dynamics and understanding the implications of one's digital footprint is an ongoing challenge.

On one hand, online conflicts have significantly impacted events like the US Presidential Election and the Covid-19 Pandemic, where misinformation online led to vaccine hesitancy and refusal (Kumar & Gupta 2023).

On the other hand, some argue that regulation can curb free speech, creating a contentious debate about the best approach to social media governance.

𓆝 𓆟 𓆞 𓆝 𓆟𓆝 𓆟 𓆞 𓆝 𓆟𓆝 𓆟 𓆞 𓆝 𓆟𓆝 𓆟 𓆞 𓆝 𓆟𓆝 𓆟 𓆞 𓆝 𓆟𓆝

Self-Governance

Still, governance persists in the online landscape for our own good as well.

One popular framework is self-governance, where platforms enforce rules and regulations through community guidelines and terms of service (Kumar & Gupta 2023).

Platforms also invite users to flag and rate content (also known as source rating) to help regulate the content posted by others (Kim, Moravec & Dennis 2019).

𓆝 𓆟 𓆞 𓆝 𓆟𓆝 𓆟 𓆞 𓆝 𓆟𓆝 𓆟 𓆞 𓆝 𓆟𓆝 𓆟 𓆞 𓆝 𓆟𓆝 𓆟 𓆞 𓆝 𓆟𓆝

Humor in Conflicts

Legal measures alone are insufficient to address the complexities of online conflicts. Humour has emerged as a powerful tool to combat these issues.

As worded by Sundén & Paasonen (2019): "Anger mobilizes affective publics and fuels social change, but it also wears bodies down: constant anger is simply exhausting."

We all experience fatigue from doom scrolling, and while anger and seriousness have their place, there's also a need for love, joy, and compassion.

𓆝 𓆟 𓆞 𓆝 𓆟𓆝 𓆟 𓆞 𓆝 𓆟𓆝 𓆟 𓆞 𓆝 𓆟𓆝 𓆟 𓆞 𓆝 𓆟𓆝 𓆟 𓆞 𓆝 𓆟𓆝

As investigated by Sundén and Paasonen (2019), the #MeToo movement exemplifies the transformative power of redistributing shame from victims to perpetrators and bystanders.

Traditionally, shame has a paralyzing effect, immobilizing those who bear its burden and impeding their ability to act. This emotional weight can be overwhelming, preventing individuals from moving forward or seeking justice

Shame, as Sundén and Paasonen (2019) argue, contrasts with laughter. While shame can isolate and stifle, laughter has the potential to energize and mobilize.

It breaks through the heavy fog of embarrassment and guilt, providing a release that can invigorate and empower. Laughter brings a sense of relief and community, helping people to connect and support one another.

Integrating humor and joy into these movements can provide necessary balance, offering moments of respite and rejuvenation.

𓆝 𓆟 𓆞 𓆝 𓆟𓆝 𓆟 𓆞 𓆝 𓆟𓆝 𓆟 𓆞 𓆝 𓆟𓆝 𓆟 𓆞 𓆝 𓆟𓆝 𓆟 𓆞 𓆝 𓆟𓆝

Conclusion

In conclusion, while digital citizenship and social media governance remains ambiguous and faced challenges, a multi-faceted approach that includes legal measures, self-governance, and emotional resilience is essential.

By understanding and addressing these conflicts, we can strive for healthier and more inclusive digital communities.

So, do not be afraid to explore and engage with conflicts, it is only through understanding these issues we can shape a better online and offline experience.

𓆝 𓆟 𓆞 𓆝 𓆟𓆝 𓆟 𓆞 𓆝 𓆟𓆝 𓆟 𓆞 𓆝 𓆟𓆝 𓆟 𓆞 𓆝 𓆟𓆝 𓆟 𓆞 𓆝 𓆟𓆝

References

Agustiningsih, N & Yusuf, A 2023, ‘Types of cyberbullying experienced by adolescents’, Malaysian Journal of Medicine and Health Sciences, vol. 19, pp. 99–103.

Kim, A, Moravec, PL & Dennis, AR 2019, ‘Combating fake news on social media with source ratings: The effects of user and expert reputation ratings’, Journal of Management Information Systems, vol. 36, no. 3, Routledge, pp. 931–968.

Kumar, AM & Gupta, S 2023, ‘Governance of social media platforms: A literature review’, Pacific Asia Journal of the Association for Information Systems, vol. 15, pp. 56–86.

Sundén, J & Paasonen, S 2019, ‘Inappropriate laughter: Affective homophily and the unlikely comedy of #MeToo’, Social Media + Society, vol. 5, no. 4, p. 205630511988342.

[emblemxeno]

Xenoblade Chronicles: Future Connected Thoughts

-Future Connected is 100% done! All quests, all ponspectors, full collectopedia, all Quiet Moments, and full map! For a 10~ hour epilogue, it certainly had its charms.

-Story and characters were extremely good and heartfelt. Melia getting to be unabashedly happy and powerful in her leadership position is a treat to see. Kino and Nene were feel good team mates that brought smiles to my face, and their inclusion led to Riki being developed without even being there! Best dadapon even more so. Shulk's story was over in the main game, so seeing him in a supportive role was not a shock, and he's so damn sweet. And again, Tyrea's story role in this-as well as Teelan being brought in as a full supportive character-was a welcome inclusion, something that I felt was a great bow tied on to XC1's world.

-Side characters were good, for the most part. Surprisingly poignant and nuanced dialogue from named NPCs, as well as welcome funny moments here and there. I enjoyed Maxis and the Companions, as well as their friction with Gran Dell. Were the game to be longer, I'd call it underdeveloped, but since it's as short as it is, it's just fine.

Gael'gar though... kind of weak tbh. He created tension in the story that, IMO, wasn't necessary or impactful. Mixed blood High Entia hating pure bloods as a reversal of the main game's take is an interesting concept, but something that can't meaningfully take hold in a short adventure, especially since the blood heritage thing is woven tightly into the main game's narrative with the Telethia's origins. Gael'gar blowing up the lab was ultimately for naught in my eyes, as yeah it sets back Teelan and Tyrea's research, but reasonably that probably wasn't gonna be solved before the Fog King issue anyway. He lacks threat and charisma either, so he's not even entertaining or engaging, he's kind of just a negative.

-WE MEASURE! FIND TREASURE! PONSPECTORS TIL WE DIE!

I loved those little fuckers, even if some of the quests involving them were annoying. Shout out to the chuuni ponspector, your quest may have been hell, but I loved your dialogue. They were great in the gameplay sense too, adding some meat to the system. Speaking of which...

-I didn't care much for the combat at all. I have an overall really positive opinion on XC1's combat, where even though spikes are an awful design decision and the game is centralized around topple locking, the variety of arts, skill trees and links, and various armors and gems led to a great deal of customization and fun. Future Connected is a short romp, so it makes sense for it to be stripped, but stripping XC1's combat makes one realize that it's not quite that fun in its bare form. Things become a bit more routine or predictable, and I think the devs knew that, so they made enemies a bit more annoying and tanky (I think even one NPC commented that the region's monsters are stronger on the shoulder than they normally would be). Until I got access to the Ponspector Attack, I felt at the mercy of things just playing out with no major impact; like I was a level 60 hero going through the prologue again. It wasn't hard to eventually adjust, but still. Meh.

-Specific point about battling. Getting rid of Enchant makes sense, since no Mechon. However, why not also get rid of Shield and enemy Talent Arts since there's no visions? Shield's main purpose was to stop talent arts before they happen, but with no visions you never know when they're happening ever. At that point, Shield is kind of worthless the first time round, and it becomes trial and error depending on the enemy if you keep dying to it. Most often, the only Monado Art you needed was Armor, since that's more reliable and multipurpose. Just strange.

-What else... music was top notch, I looooooved the Fog Beast theme. Visuals were great, and huge fucking props to breathing life into the Bionis' Shoulder, since that was major cut content in the original Wii release. Repurposing it for an epilogue mini-adventure was a smart move. Exploring the continent itself was fun, so they did a great job. I loved each location, and I oddly enough enjoyed the high concept names for each landmark and the like. Very fantastical.

-Having played XC3, anything and everything about the Fog King and the Rift, like these:

They're such brain candy moments for literature nerds like me, oooh, I love it. The XC3 art book revealed that Alrest had a similar event to Future Connected, just not seen before XC3's events. I imagine, that since FC was a rift above Alcamoth that spouted out a Guldo, then there was most likely a rift in the center landscape of the new Alrest, where Morytha used to be. I like to think Alrest's version of the Fog King would be a Telethia that got caught in the rift.

-Last but certainly not least, JENNA COLEMAN! Getting her back for both Future Connected and XC3 was amazing, and she kills it as Melia. So mature, heartfelt, compassionate, an A+ performance.

-Overall, I had fun! Would I play it again? Ehhh, maybe someday, but whenever I play XC1 again, I'm not likely to revisit FC along with it every time. Still, loved the scenes and what it brought to the overall Xenoblade story.

Taking another break before moving on. Continuing on, I'm gonna play Torna next, then main game XC2. I couldn't be more excited to play those again tbh.

[poojalate]

Beyond Clicks and Conversions: The Ethical Edge in Digital Marketing

In our previous sections, we explored establishing a strong digital marketing presence in Mumbai and scaling it for a global reach. Now, let's shift our focus to a crucial aspect often overlooked – digital marketing ethics. In today's data-driven world, ethical considerations are paramount for building trust and fostering long-term brand success.

Transparency: Building Trust in the Digital Age

Imagine building a strong relationship with a customer in Mumbai or across the globe. Transparency is the foundation. Be upfront about your data collection practices and how you use customer information. Clearly communicate the terms and conditions of your marketing campaigns and avoid misleading or deceptive tactics.

Respecting User Privacy: Data for Good, Not Manipulation

Customer data is a valuable asset, but it comes with immense responsibility. Only collect data relevant to your marketing goals and obtain explicit consent from users before collecting and using their information. Implement robust data security measures and allow users to access, correct, or delete their data upon request.

Combating Clickbait and Misinformation: Earning Attention, Not Attention-Grabbing

Flashy headlines and sensationalized content might grab attention initially, but they erode trust in the long run. Focus on creating high-quality content that educates, informs, and genuinely engages your audience. Avoid spreading misinformation or making unsubstantiated claims.

Promoting Diversity and Inclusion: A World of Voices, Not Stereotypes

The beauty of digital marketing lies in its ability to connect with a global audience. Strive to represent diversity and inclusion in your marketing materials. Showcase people from different backgrounds and cultures in your content and avoid perpetuating stereotypes or biases.

Sustainable Marketing: Building a Responsible Future

Digital marketing has an environmental impact. Optimize your website and emails for efficiency to reduce energy consumption. Consider partnering with eco-friendly digital marketing agencies or promoting sustainable practices through your campaigns.

A Story of Change: Embracing Ethical Digital Marketing

Imagine a Mumbai-based travel agency promoting eco-tourism destinations. They partner with a digital marketing agency that prioritizes ethical practices. Together, they craft compelling content that showcases the beauty of these destinations while also educating potential travelers about responsible tourism practices. The agency utilizes data analytics to track campaign performance but ensures data privacy is maintained at all times. This ethical approach not only attracts environmentally conscious travelers but also positions the travel agency as a leader in sustainable tourism.

The Responsibility of a Marketer: Building Trustworthy Brands

Digital marketing empowers you to connect with a global audience, but with this power comes responsibility. By embracing ethical practices, you can build trust with your customers, establish a positive brand reputation, and contribute to a more responsible digital marketing landscape. Let your brand story not only resonate with your audience but also reflect your commitment to ethical principles.

Remember, the digital world thrives on connection and trust. By prioritizing ethical practices in your digital marketing strategy, you navigate beyond clicks and conversions to build a brand that not only thrives but also inspires in the ever-evolving digital landscape.

[namastetu]

Revolutionizing Social Media: What Namastetu Technology Would Like to Change Today

Introduction

In today's digital age, social media has become an integral part of our lives. Whether it's connecting with friends and family, staying informed about current events, or promoting your business, social media platforms have reshaped the way we communicate and interact. As the technological landscape evolves, it is essential to reflect on the current state of social media and consider the changes necessary to create a safer, more connected, and engaging online environment. In this blog, we'll explore what Namastetu Technology, a pioneer in innovative digital solutions, envisions as changes to improve the social media experience.

1. Enhancing User Privacy

Namastetu Technology recognizes the growing concerns about user privacy on social media platforms. From data breaches to intrusive ad targeting, many users feel their privacy is being compromised. We believe that it is imperative for social media companies to prioritize the protection of user data. To address this issue, we propose stricter data security measures, more transparent data usage policies, and clear options for users to control their data sharing.

2. Tackling Misinformation

The proliferation of misinformation and fake news on social media platforms has become a significant concern. Namastetu Technology advocates for more robust fact-checking mechanisms and stricter regulations against the spread of false information. By promoting accurate and reliable information, we can help users make informed decisions and foster a healthier online environment.

3. Mental Health and Well-being

The negative impact of social media on mental health has been a topic of discussion for quite some time. Namastetu Technology believes that social media platforms should take a more active role in addressing this issue. This can be achieved through features like daily screen time reminders, mental health resources, and algorithms designed to minimize content that might contribute to stress or anxiety.

4. Combating Cyberbullying

Cyberbullying remains a significant problem on social media, affecting individuals of all ages. Namastetu Technology encourages social media platforms to invest in advanced AI algorithms and reporting systems to identify and address cyberbullying incidents promptly. Creating a safe and inclusive online space should be a top priority for every social media platform.

5. Promoting Authentic Engagement

Engagement metrics often drive user behavior on social media platforms. To foster more authentic connections, Namastetu Technology suggests modifying algorithms to prioritize content from friends and family over sensational or clickbait material. Encouraging meaningful interactions should be at the core of any social media platform's mission.

6. Content Moderation

Content moderation on social media can be a challenging task. However, it is essential to strike a balance between free speech and responsible content management. Namastetu Technology proposes investing in more advanced content moderation technology to identify and remove harmful content while preserving freedom of expression.

7. Ethical Advertising

Social media advertising can sometimes feel intrusive or overwhelming. Namastetu Technology encourages social media platforms to adopt stricter guidelines for advertising to ensure that users are not bombarded with irrelevant or excessive ads. This would create a more pleasant user experience.

Conclusion

Namastetu Technology envisions a brighter and safer future for social media. By addressing the pressing issues of user privacy, misinformation, mental health, cyberbullying, authentic engagement, content moderation, and ethical advertising, social media platforms can become more responsible and user-centric. We hope that these changes will lead to a more positive online experience, fostering genuine connections and personal well-being. It's time for social media to evolve, and Namastetu Technology is ready to play its part in this transformation.

[programmatic-marketing-hub]

OTT Advertising vs. CTV Advertising: Which One Is Best for Your Brand?

Image Source: FreeImages

Let's dive into every section to gain a complete know-how of OTT marketing vs. CTV marketing.

1. Understanding OTT Advertising

OTT, which stands for Over-the-Top, refers back to the shipping of video content over the net, bypassing conventional distribution channels including cable or satellite TV for PC carriers. OTT services allow viewers to circulate their favorite TV shows, films, and other video content material on diverse gadgets, including smartphones, capsules, computers, and clever TVs. Examples of popular OTT systems encompass Hulu, Netflix, Amazon Prime Video, and Disney+.

2. Exploring CTV Advertising

Connected TV, or CTV, refers back to the gadgets on which visitors get admission to and eat OTT content. These gadgets consist of smart TVs, streaming sticks (which include Roku, Apple TV, or Amazon Fire TV), gaming consoles (like Xbox or PlayStation), and set-top containers with net connectivity. CTV devices enable viewers to circulate OTT content without delay on their TV monitors, providing a more immersive and traditional TV-like reveal.

3. The Evolution of OTT and CTV

The upward thrust of OTT and CTV can be attributed to several factors. With the growing availability of excessive-pace net and the proliferation of net-linked gadgets, viewers have more options and versatility in how they devour video content material. The comfort of on-call for streaming and the potential to customize viewing stories have driven the recognition of OTT and CTV.

4. The Growing Popularity of OTT and CTV

The growth of OTT and CTV has been extremely good in recent years. According to Nielsen, streaming accounted for 34.8% of general TV consumption, surpassing cable and broadcast TV for the first time. This shift in viewership behavior has caught the eye of advertisers, who are now trying to leverage OTT and CTV systems to reach their target audiences.

5. Advantages of OTT Advertising

OTT advertising offers several blessings for entrepreneurs. Firstly, it affords the right of entry to a huge and numerous target market, as OTT systems have a worldwide reach and cater to various demographics. Secondly, OTT lets in for superior targeting abilities, allowing advertisers to supply customized and relevant advertisements to unique audiences. Additionally, OTT advertising and marketing provides a brand-safe environment for ad placements, making sure that commercials are displayed in a top-rate and trustworthy context.

6. Advantages of CTV Advertising

CTV advertising and marketing, however, give unique blessings to entrepreneurs. One of the important blessings of CTV is the capability to reach viewers at the large display, offering an extra immersive and attractive viewing experience. CTV advertisements are normally non-skippable, ensuring excessive completion fees and expanded logo exposure. CTV additionally lets in for more innovative advert formats, inclusive of interactive and dynamic commercials, that may decorate logo messaging and pressure higher engagement.

7. Challenges in OTT and CTV Advertising

While OTT and CTV advertising presents several possibilities, there are also demanding situations that entrepreneurs need to navigate. One of the principal challenges is the fragmented nature of the OTT and CTV ecosystem, with more than one structure, devices, and content material vendors. This fragmentation makes it crucial for advertisers to have a strategic approach to reach their audience successfully. Additionally, measuring the impact and return on funding (ROI) of OTT and CTV advertising and marketing may be hard because of the shortage of standardized measurement metrics.

8. Targeting Capabilities in OTT and CTV

Both OTT and CTV marketing offer superior targeting talents, allowing advertisers to supply greater customized and applicable ads to their audiences. OTT marketing permits concentrate primarily on different factors, which include demographics, pastimes, and viewing conduct. CTV advertising, in particular, offers the opportunity to target audiences on a massive screen, handing over ads directly to viewers' living rooms. This unique concentration guarantees that advertisements are proven to the proper humans at the right time.

9. Effective Ad Formats in OTT and CTV

When it comes to ad formats, both OTT and CTV marketing offer flexibility and creativity. OTT platforms typically aid various ad formats, along with pre-roll, mid-roll, and submit-roll commercials, similar to conventional TV classified ads. CTV, however, provides additional possibilities for interactive and dynamic ad formats, allowing for more engaging and interactive studies. These ad codecs can encompass overlays, interactive factors, and clickable calls to action, improving the viewer's engagement with the content.

10. Measuring Success in OTT and CTV Advertising

Measuring the fulfillment of OTT and CTV advertising campaigns requires a combination of conventional and digital dimension approaches. Advertisers can track metrics along with reach, frequency, completion quotes, click-thru rates, and conversions to evaluate the effectiveness of their campaigns. Additionally, leveraging superior size technologies, together with attribution fashions and pass-tool tracking, can provide deeper insights into the impact of OTT and CTV advertising on client conduct and conversions.

11. Choosing Between OTT and CTV Advertising

When deciding between OTT and CTV advertising and marketing, it's essential to recollect your marketing campaign goals, target audience, and available sources. OTT advertising gives a broader reach and the capability to target visitors across more than one device, making it appropriate for achieving a diverse audience. CTV advertising and marketing, alternatively, presents a greater immersive and engaging enjoyment on the large screen, making it perfect for logo cognizance and effect-driven campaigns. Ultimately, the selection between OTT and CTV will depend upon your unique dreams and target market.

12. Integrating OTT and CTV Advertising into Your Strategy

To efficaciously integrate OTT and CTV advertising into your marketing approach, it is crucial to not forget the subsequent steps:

Identify your target market: Understand your audience's demographics, hobbies, and viewing conduct to create powerful strategies.

Craft compelling advert creatives: Develop enticing and relevant ad creatives that resonate with your audience and align with the precise context of OTT and CTV structures.

Leverage advanced targeting competencies: Use the superior focus on capabilities supplied by OTT and CTV systems to deliver personalized and applicable commercials to your target audience.

Measure and optimize: Continuously display the performance of your OTT and CTV campaigns, examine the facts, and make data-driven optimizations to enhance your campaign effectiveness.

Consider go-channel integration: Integrate OTT and CTV advertising with different digital marketing channels, along with social media and search advertising, to create a cohesive and complete advertising method.

In the end, both OTT and CTV advertising present precise opportunities for entrepreneurs to attain their goal audiences in a greater personalized and engaging way. By knowing the differences between the 2 and leveraging their respective advantages, advertisers can create impactful campaigns that drive brand attention, engagement, and conversions. With the evolving digital landscape, incorporating OTT and CTV marketing into your advertising method is vital to stay ahead of the opposition and connect to your audience in a significant way.

[Additional Information: 9Media Online is one of the best Programmatic Advertising where you will get the best OTT and CTV advertising services]

[aifoxuan]

Phillips Exeter Academy, Admission Requirements, Teachers, Alumni, Fees, History

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Phillips Exeter Academy, Admission Requirements, Teachers, Alumni, Fees, History

Phillips Exeter Academy Admission Requirements

Phillips Exeter Academy Admission Requirements: Paving the Way to Excellence

Phillips Exeter Academy, often referred to as Exeter, stands as a paragon of academic excellence and innovation in the realm of secondary education. As one of the most esteemed preparatory schools in the United States, Exeter’s mission is to inspire and equip young minds with the skills, knowledge, and character to lead meaningful lives. To achieve this goal, Exeter maintains rigorous admission requirements that ensure a diverse and exceptional student body.

Academic Excellence as the Cornerstone

At the heart of Exeter’s admission requirements lies a commitment to academic excellence. Prospective students are expected to showcase not only a strong academic record but also a genuine enthusiasm for learning. Exeter seeks students who are not content with the status quo but are driven by curiosity, creativity, and a desire to delve deeper into their studies.

The Admission Process

The path to becoming an Exeter student is a competitive one, involving several key components. First and foremost are standardized test scores, typically the SSAT (Secondary School Admission Test) or the ISEE (Independent School Entrance Exam). These assessments provide a standardized measure of a student’s academic abilities and potential.

Transcripts from previous schools play a pivotal role, reflecting a candidate’s academic achievements and commitment. Strong grades and a challenging curriculum are valued indicators of a student’s readiness for the demands of an Exeter education.

Recommendations and Personal Interviews

Exeter’s admission process is holistic, taking into account the whole student. Recommendations from teachers and school officials provide valuable insights into a candidate’s character, work ethic, and potential to contribute positively to the Exeter community.

Personal interviews also offer an opportunity for students to showcase their personality, interests, and aspirations. These interviews serve as a chance to connect on a more personal level and allow the admissions team to better understand the individual behind the application.

A Diverse Community

Exeter places a premium on diversity and seeks students from varied backgrounds, regions, and cultures. This commitment to diversity enriches the learning environment and fosters a sense of global citizenship among students.

Beyond Academics

While academic excellence is paramount, Exeter also values qualities such as leadership, integrity, and a passion for making a difference in the world. The Academy seeks students who will actively engage in the community, contribute to its vibrant culture, and make a positive impact on campus life.

The Journey Begins

The admission requirements at Phillips Exeter Academy are designed to identify students who not only possess academic potential but also embody the qualities and values that Exeter holds dear. Those who embark on this journey understand that it is not just about gaining admission to a prestigious institution; it’s about becoming part of a legacy of thinkers, leaders, and change-makers who have shaped the world.

In conclusion, Phillips Exeter Academy’s admission requirements are a reflection of its commitment to nurturing the brightest minds and fostering a diverse and inclusive community of learners. It is an institution where academic rigor, character development, and a passion for learning converge to create an educational experience like no other, setting the stage for a lifetime of achievement and impact.

Phillips Exeter Academy Teachers

Phillips Exeter Academy Teachers: Nurturing Excellence in Education

Phillips Exeter Academy, known worldwide for its commitment to academic excellence and innovation, owes much of its success to the exceptional faculty members who shape the educational experience of its students. At Exeter, teachers are not just educators; they are mentors, guides, and passionate advocates for intellectual growth.

Diverse Expertise

One of the hallmarks of Exeter’s faculty is its diversity of expertise. From accomplished authors and scientists to historians, mathematicians, and artists, Exeter’s teachers bring a wealth of knowledge and real-world experience to the classroom. This diversity not only enriches the curriculum but also allows students to explore a wide range of subjects under the guidance of experts in their respective fields.

A Passion for Teaching

The teachers at Exeter share a common trait—a genuine passion for teaching and a deep love for their subjects. This passion is contagious, inspiring students to delve deeper into their studies, ask thought-provoking questions, and develop a lifelong love of learning. In the Harkness classrooms, where dialogue and discussion are the norm, teachers play the role of facilitators, encouraging students to think critically and engage actively in their education.

Accessibility and Mentorship

Exeter teachers are more than just instructors; they are mentors who invest in the success and well-being of their students. With a commitment to accessibility, teachers are readily available to provide additional support and guidance, whether it’s clarifying complex concepts or offering advice on academic and personal matters. This mentorship fosters a sense of community and trust, creating an environment where students feel empowered to reach out for help and guidance.

Innovative Teaching Methods

Exeter’s teachers are at the forefront of innovative teaching methods. They embrace technology, experiential learning, and interdisciplinary approaches to ensure that students receive a well-rounded education that prepares them for the challenges of the future. Beyond the classroom, teachers often lead or facilitate extracurricular activities, clubs, and projects that allow students to explore their passions and interests further.

A Commitment to Inclusivity and Diversity

Exeter’s teachers understand the importance of a diverse and inclusive community. They create an environment where students from various backgrounds and perspectives can thrive. This commitment to diversity not only enhances the overall educational experience but also prepares students to become global citizens who can navigate and contribute to an increasingly interconnected world.

Shaping Future Leaders

In essence, Phillips Exeter Academy’s teachers are not just educators; they are mentors, role models, and champions of student success. They instill in students the values of critical thinking, intellectual curiosity, and a lifelong love of learning. The impact of Exeter’s teachers extends far beyond the classroom, shaping future leaders, scholars, and change-makers who go on to make a positive impact on society.

In conclusion, Phillips Exeter Academy’s teachers are the cornerstone of its educational excellence. They are dedicated professionals who inspire and empower students to reach their full potential, fostering a culture of intellectual curiosity and academic achievement. The lasting relationships formed between teachers and students at Exeter are a testament to the enduring influence of these exceptional educators.

Phillips Exeter Academy Alumni

Phillips Exeter Academy Alumni: Shaping the World with Excellence

Phillips Exeter Academy boasts a remarkable lineage of alumni who have made significant contributions to society across a spectrum of disciplines. These distinguished individuals, affectionately referred to as Exonians, exemplify the Academy’s commitment to fostering exceptional talent, instilling a deep love of learning, and nurturing the potential for greatness.

A Legacy of Achievement

Exeter’s alumni community stands as a testament to the institution’s dedication to academic excellence and intellectual growth. Graduates of the Academy have achieved success in fields ranging from literature and the arts to science, business, politics, and beyond. Among their ranks are Nobel laureates, Pulitzer Prize winners, world-renowned authors, influential policymakers, and visionary entrepreneurs.

Intellectual Curiosity and Lifelong Learning

The foundation of Exeter’s success lies in its dedication to fostering intellectual curiosity and a commitment to lifelong learning. Alumni often attribute their academic vigor and passion for discovery to their time at Exeter. The Harkness method, a hallmark of Exeter’s pedagogy, encourages open and dynamic dialogue, where students learn not only from their teachers but also from one another.

Global Impact

Exonians have consistently played pivotal roles in shaping the world’s cultural, social, and scientific landscapes. Their influence extends far beyond the walls of the Academy, as they engage with complex global challenges and drive innovation in various domains. Whether it’s through groundbreaking research, literary masterpieces, public service, or entrepreneurial ventures, Exeter alumni have made their mark on a global scale.

A Diverse and Inclusive Network

Exeter’s commitment to diversity and inclusion is reflected in its alumni network, which spans the globe and encompasses a wide range of backgrounds, perspectives, and experiences. This diversity enriches the network’s strength, facilitating connections and collaborations that transcend borders and cultural boundaries.

A Community of Giving Back

The Exeter community places a strong emphasis on giving back and paying forward the opportunities they have received. Many alumni actively engage with the Academy, returning as guest speakers, mentors, and benefactors, ensuring that future generations benefit from the same transformative experiences that shaped their lives.

A Proud Tradition

The success of Exeter’s alumni is not just a testament to their individual talents but also to the enduring values instilled during their time at the Academy. These values, which include a commitment to excellence, integrity, and social responsibility, continue to guide Exonians throughout their lives, further reinforcing the school’s legacy of achievement.

In conclusion, Phillips Exeter Academy’s alumni community is a testament to the power of education to inspire, empower, and effect positive change in the world. These accomplished individuals exemplify the Academy’s core principles and values, making a lasting impact in their respective fields and inspiring future generations of Exonians to follow in their footsteps.

Phillips Exeter Academy Fees

Phillips Exeter Academy Fees: Investing in Excellence

Phillips Exeter Academy, renowned for its commitment to academic excellence and fostering the next generation of leaders, offers a world-class education that comes with associated fees. While the cost of attending Phillips Exeter Academy represents a significant investment, it is essential to recognize the unparalleled value that this institution provides to its students.

Comprehensive Fee Structure

Phillips Exeter Academy’s fee structure includes several components, with the main ones being tuition, room and board, and additional fees. Tuition covers the cost of classroom instruction and academic support, while room and board encompass housing and dining services. Beyond these fundamental charges, there are also fees related to extracurricular activities, health services, and other school amenities.

Investing in Future Success

At Phillips Exeter Academy, the fees go beyond covering basic expenses; they represent an investment in a student’s future success. The Academy’s commitment to small class sizes, world-class faculty, and a dynamic learning environment ensures that students receive an education that prepares them not just for college but for a lifetime of intellectual and personal growth. The value of this investment becomes evident in the caliber of graduates who go on to excel in diverse fields and make a meaningful impact on society.

Financial Aid and Scholarships

Phillips Exeter Academy is dedicated to ensuring that a diverse and talented student body can access its exceptional educational opportunities. To this end, the school offers a robust financial aid program. Families who demonstrate financial need can apply for aid, which may include grants and scholarships to offset tuition costs. This commitment to accessibility aligns with the Academy’s values of inclusivity and creating a community where talent and potential are the primary considerations.

Transparency and Affordability

Transparency is a key principle in the fee structure at Phillips Exeter Academy. The Academy strives to provide families with a clear understanding of the costs associated with attending the school. Additionally, the school offers resources and guidance to help families navigate the financial aid application process, ensuring that deserving students are not deterred by financial barriers.

A Transformative Experience

In conclusion, Phillips Exeter Academy’s fees are an investment in a transformative educational experience. The Academy’s holistic approach to education, emphasis on critical thinking, and dedication to fostering a lifelong love of learning make it a unique and exceptional institution. While the costs associated with attending may be significant, the long-term benefits of an Exeter education are immeasurable, setting students on a path to success and fulfillment in their future endeavors.

For more detailed information about specific fees and financial aid opportunities, please visit the official Phillips Exeter Academy website or contact the school’s admission and financial aid offices.

Phillips Exeter Academy History

Phillips Exeter Academy History: A Legacy of Excellence

Phillips Exeter Academy, often simply called Exeter, stands as a beacon of excellence in American education, boasting a remarkable history that stretches back over 200 years. Founded in 1781 by John Phillips, a local merchant and visionary educator, the Academy began as a humble institution with a profound commitment to providing a superior education that would shape the minds and characters of its students.

From its earliest days, Exeter embraced innovative teaching methods, including the Harkness method, where students and teachers engage in open and dynamic discussions around a communal table. This approach fostered intellectual curiosity and a love of learning that became defining characteristics of Exeter graduates.

Throughout its history, Exeter has consistently adapted to the evolving educational landscape, embracing change while staying true to its core principles. It has been at the forefront of educational innovation, experimenting with progressive ideas that have often set the standard for American schools.

The Academy’s campus, located in Exeter, New Hampshire, has witnessed countless generations of students passing through its doors. Its historic buildings and iconic landmarks reflect the enduring commitment to academic excellence and intellectual growth. Exeter’s alumni, known as Exonians, have achieved remarkable success in various fields, including literature, science, politics, and the arts, leaving an indelible mark on society.

One of the hallmarks of Exeter’s history is its dedication to inclusivity and accessibility. The Academy has continually worked to make its transformative education available to students from diverse backgrounds. This commitment is exemplified through its robust financial aid program, which provides opportunities for talented students, regardless of their financial circumstances.

In conclusion, Phillips Exeter Academy’s history is a testament to its unwavering dedication to nurturing intellectual curiosity, fostering a love of learning, and preparing students to excel in a complex and ever-changing world. As Exeter continues to evolve and adapt, it remains firmly rooted in its rich history, guided by the same principles that have shaped generations of young minds.

[dingmoneyonline]

Importance of clickable link inside video

Introduction: In the ever-evolving digital landscape, video content has become a dominant force, capturing the attention of audiences worldwide. One crucial element that can significantly impact the effectiveness of video marketing is the inclusion of clickable links within the video itself. These interactive links provide a seamless pathway for viewers to explore further, engage with brands, and take desired actions. In this article, we will delve into the importance of clickable links inside videos and how they can enhance engagement and drive meaningful results.

Directing Viewers: Clickable links embedded within videos allow content creators to guide viewers to relevant resources or additional information. Whether it's a product page, a landing page, a blog post, or a signup form, these links provide a convenient and immediate way for viewers to access further details related to the video content. By offering easy access to relevant resources, clickable links facilitate a smoother and more engaging viewer experience.

Encouraging Viewer Interaction and Engagement: Clickable links foster active viewer participation and engagement. They provide an opportunity for viewers to explore related content, dive deeper into a topic, or take specific actions without leaving the video. By integrating interactive elements such as quizzes, surveys, or polls, clickable links inside videos encourage viewers to interact, share their opinions, and stay engaged for longer periods. This enhanced interaction strengthens the connection between the viewer and the content, fostering loyalty and building a dedicated audience.

Enhancing Conversion Rates: The strategic placement of clickable links can significantly impact conversion rates. By including call-to-action links within videos, content creators can guide viewers towards desired actions, such as making a purchase, subscribing to a newsletter, or signing up for a service. With the ability to click directly from the video, viewers are more likely to follow through on the desired action, resulting in increased conversions and measurable business outcomes.

Tracking and Analytics: Clickable links provide valuable data and insights through tracking and analytics tools. Content creators can gather information on click-through rates, viewer behavior, and conversion metrics. This data-driven approach allows for informed decision-making, targeted content optimization, and continuous improvement in marketing strategies. By analyzing the performance of clickable links, content creators can refine their video content and make data-backed adjustments to enhance viewer engagement and overall performance.

Driving Traffic and Brand Exposure: Clickable links in videos serve as a powerful tool for driving traffic to websites, landing pages, or specific online destinations. By embedding links to relevant websites or social media profiles, content creators can increase brand exposure, expand their online presence, and capture new audiences. The ability to seamlessly navigate from the video to external sources amplifies the impact of video content, directing interested viewers to further engage with the brand.

Conclusion:

The inclusion of clickable links inside videos is an essential strategy for optimizing engagement, driving conversions, and achieving business goals. By providing viewers with immediate access to relevant resources, encouraging interaction, enhancing conversion rates, tracking analytics, and driving traffic, clickable links significantly enhance the effectiveness of video marketing. As you incorporate clickable links into your video content, remember to strategically place them, analyze their performance, and continually refine your approach based on data-driven insights. Embrace the power of clickable links to captivate your audience, foster meaningful engagement, and achieve tangible results through your video marketing endeavors.

To more details click this link: https://drive.google.com/file/d/1yRP8QxoL5iam9IGMpp1QlsuMss-fOs8I/view

[bloggerkeke]

AI's Social Impact: Transforming Industries and Empowering Society

Artificial Intelligence (AI) is reshaping our society and impacting various aspects of our lives. Here's an overview of AI's social impact:

1. Accessibility: 

AI technologies are enhancing accessibility for individuals with disabilities. Natural language processing enables voice-controlled devices, aiding those with mobility impairments. Computer vision assists visually impaired individuals through object recognition and navigation systems.

2. Education: 

AI is revolutionizing education by providing personalized learning experiences. Adaptive learning platforms use AI algorithms to tailor educational content and pacing to individual students' needs, promoting effective and engaging learning.

3. Employment and Workforce: 

AI automation is transforming the job landscape, with both opportunities and challenges. While certain jobs may be automated, new job roles will emerge, requiring individuals to adapt and acquire new skills. AI can also augment human capabilities, enhancing productivity and efficiency.

4. Ethical Considerations: 

AI raises ethical concerns that need to be addressed. These include issues of algorithmic bias, transparency, accountability, and privacy. Ensuring fairness and avoiding discrimination in AI systems is crucial for creating an inclusive and equitable society.

5. Healthcare: 

AI has the potential to revolutionize healthcare by improving diagnostics, treatment planning, and patient care. AI-powered systems can assist in early disease detection, personalized treatment recommendations, and remote patient monitoring, leading to better health outcomes.

6. Social Services: 

AI can optimize social services by analyzing vast amounts of data to identify trends and patterns, helping governments and organizations make informed decisions. AI can enhance the efficiency and effectiveness of public services such as transportation, energy management, and emergency response systems.

7. Environmental Impact: 

AI plays a role in addressing environmental challenges. It helps optimize energy consumption, supports climate modeling and prediction, and aids in the development of sustainable practices across industries.

8. Safety and Security: 

AI contributes to safety and security through advancements in surveillance systems, fraud detection, and cybersecurity. AI algorithms can analyze data in real-time, detect anomalies, and identify potential risks, enhancing overall safety measures.

While AI brings numerous benefits, it also requires responsible and ethical development and deployment. Collaboration among policymakers, industry leaders, and society as a whole is crucial to harness AI's potential for positive social impact while addressing challenges and ensuring the well-being and empowerment of individuals and communities.

[excludekidchannels]

The Ultimate Guide to Brand-Safe YouTube Advertising

YouTube Ad Placements can be one of the most powerful tools in your digital marketing strategy—but only when your brand’s reputation is protected. As video consumption skyrockets, brands are increasingly turning to YouTube for high-impact advertising. However, with great reach comes a critical concern: ensuring your ads appear in brand-safe environments.

Welcome to The Ultimate Guide to Brand-Safe YouTube Advertising. Whether you're a seasoned marketer or just getting started with video ads, this guide will walk you through everything you need to know to keep your campaigns effective, targeted, and above all—safe for your brand.

What is Brand Safety and Why Does it Matter?

Brand safety refers to the measures taken to ensure that a brand's advertisements do not appear alongside content that could damage its reputation. This includes content involving violence, hate speech, adult material, misinformation, or controversial political content.

When ads appear next to inappropriate content, consumers often associate the brand with that content—consciously or not. This can erode trust and significantly harm brand perception.

The Risks of Ignoring Brand Safety on YouTube

YouTube’s massive scale is both its greatest asset and biggest risk. Without proper controls, your ad might show up:

Before a conspiracy theory video

Alongside inflammatory political commentary

Within low-quality or misleading content

On videos flagged for inappropriate behavior or hate speech

Each of these scenarios can be a PR nightmare and could undo months (or years) of brand-building.

How to Choose Brand-Safe YouTube Ad Placements

To ensure your YouTube ad placements are brand-safe, follow these strategies:

1. Use YouTube’s Inventory Types

YouTube offers three inventory types:

Expanded Inventory: Maximum reach, but includes riskier content.

Standard Inventory: Balanced reach and brand safety—ideal for most advertisers.

Limited Inventory: Most restrictive but safest.

Choose the one that aligns with your brand’s risk tolerance.

2. Leverage Placement Targeting

Manually choose specific channels or videos where you want your ad to appear. This gives you control over the context in which your ad is seen.

3. Exclude Sensitive Content Categories

Use YouTube and Google Ads settings to exclude:

Tragedy and conflict

Sensitive social issues

Profanity and rough language

Sexually suggestive content

4. Implement Negative Keywords and Exclusions

Use negative keywords to prevent ads from being shown on videos with certain phrases. Exclude specific channels or topics known to be unsafe.

5. Monitor with Third-Party Tools

Consider using third-party brand safety partners like:

DoubleVerify

Integral Ad Science (IAS)

Moat by Oracle

These tools provide real-time monitoring and alerts if your ads appear in risky environments.

Best Practices for Brand-Safe Creative

Even with safe placements, your creative must align with your brand values:

Keep your messaging inclusive and respectful.

Avoid polarizing humor or imagery.

Use subtitles and clear calls-to-action to avoid misinterpretation.

Regularly audit your ad library for outdated or risky material.

Stay Updated: YouTube’s Changing Landscape

YouTube updates its policies frequently in response to platform trends and societal issues. Make it a habit to:

Review Google Ads policy updates

Subscribe to YouTube’s advertiser blog

Audit your placements and performance monthly

Conclusion: Balancing Reach with Responsibility

YouTube ad placements can drive massive awareness and ROI—but only if they align with the right content. Investing in brand safety is no longer optional; it’s essential for protecting your reputation and maintaining consumer trust.

Use the tools at your disposal, stay informed, and make conscious decisions about where and how your brand shows up on YouTube. With the right strategy, you can unlock the full potential of video advertising—without compromising your brand.

[gemsbuild]

Why Emerald Hardness Matters When You’re Choosing an Engagement Ring

Emeralds are a timeless and elegant choice for engagement rings, adored for their lush green hues and rich historical significance. However, while their beauty is undeniable, it's crucial to understand emerald hardness before choosing one as a centerpiece for your engagement ring. This blog explores why emerald hardness matters, what it means for durability, and how it affects long-term wearability, especially in daily jewelry like engagement rings.

Table of Contents

What is Emerald Hardness?

Why Emerald Hardness Matters in Engagement Rings

Mohs Scale of Mineral Hardness Explained

The Science Behind Emerald Crystals

Emerald Colors and Their Connection to Hardness

Rough Emerald vs. Cut Emerald: Which Is Stronger?

Caring for Real Emerald Engagement Rings

Best Settings to Protect Emerald Engagement Rings

FAQs about Emerald Hardness

Conclusion: Is Emerald Hardness Good Enough for Engagement Rings?

What is Emerald Hardness?

Emerald hardness refers to the mineral's ability to prevent scratches and damage. Measured on the Mohs scale of mineral hardness, emeralds typically rank around 7.5 to 8 out of 10. While not as hard as diamonds (which score a perfect 10), emeralds are still relatively durable compared to many other gemstones.

However, emeralds have natural inclusions and internal fractures, often called "jardin" (French for garden), which can affect their structural integrity. These inclusions are part of what makes real emeralds unique, but they also mean that emeralds require special care.

Why Emerald Hardness Matters in Engagement Rings

An engagement ring isn’t just a symbol of love; it's a daily wear item. Rings endure a lot — bumps, scratches, exposure to water, and chemicals. That’s why understanding emerald hardness is crucial when choosing this gemstone for an engagement ring.

Here’s why it matters:

Durability: Lower hardness can lead to more scratches over time.

Risk of Chipping: The internal structure of emeralds makes them more prone to chipping if not handled properly.

Long-Term Appearance: Softer stones can lose their polish and brilliance faster.

Despite these concerns, a real emerald engagement ring can last a lifetime with the right care and setting.

Mohs Scale of Mineral Hardness Explained

The Mohs scale ranks minerals based on their ability to resist scratching, with 1 being the softest and 10 the hardest. Here's what you need to know:

🟢 Emeralds rank between 7.5 and 8 on the Mohs scale — relatively hard, but not the hardest.

💎 Diamonds rank at 10, making them the hardest known natural substance.

💙 Sapphires and rubies get a 9, which makes them a great choice for jewelry worn in everyday life. 

🤍 Quartz, commonly found in dust and everyday particles, ranks at 7 — it can scratch softer gemstones over time.

🔵 Opals are softer, ranging from 5.5 to 6.5, and are more vulnerable to scratches and damage.

Emeralds are hard enough for daily use but require more care compared to harder gemstones like diamonds or sapphires.

The Science Behind Emerald Crystals

Emeralds are a variety of beryl, a mineral that includes other gems like aquamarine. The vibrant green comes from trace amounts of chromium and vanadium in the crystal structure.

However, emeralds form under intense geological conditions, often leading to inclusions and microfractures that can impact their toughness, toughness being different from hardness. A gem can be hard (resistant to scratching) but not tough (resistant to breaking or chipping).

Emerald Colors and Their Connection to Hardness

While emerald color doesn’t directly affect hardness, it often influences the type of treatments applied, which can impact durability.

Deep green emeralds are often untreated or lightly oiled.

Lighter or cloudier emeralds may undergo more intensive treatments to enhance clarity.

Oil treatments, common in emeralds, can seep out over time, affecting the stone’s clarity and possibly its structural integrity. It’s essential to understand if the emerald in your ring has been treated and how to maintain it.

Rough Emerald vs. Cut Emerald: Which Is Stronger?

Many assume that rough emeralds are stronger because they are in their natural form. In reality:

Rough emeralds may be more fragile due to untreated fractures.

Cut and polished emeralds are selected for structural integrity and often reinforced during processing.

High-quality emerald crystals used in jewelry are selected carefully to withstand daily wear, but it's still essential to choose stones that have undergone minimal, ethical treatment.

Caring for Real Emerald Engagement Rings

To preserve the life and beauty of your emerald ring:

Do:

Use a soft cloth and warm, soapy liquid to make it clean.

Remove the ring during heavy physical work or household chores.

To prevent scratches from tougher stones, store them separately.

Don’t:

Use ultrasonic cleaners or steam cleaners.

Exposure to extreme temperature changes.

Apply lotions, perfumes, or chemicals directly on the ring.

These practices help maintain the ring's emerald hardness and appearance.

Best Settings to Protect Emerald Engagement Rings

Because of their natural inclusions and lower toughness, the setting of your emerald ring plays a vital role in protection.

Ideal Settings:

Bezel Setting – Encases the stone entirely, offering maximum protection.

Halo Setting – Surrounds the emerald with smaller diamonds, acting as a cushion.

Protective Prongs – Use multiple prongs to hold the emerald securely.

Low Mount – Reduces the risk of snagging and impact.

Investing in a protective setting will ensure your emerald engagement ring remains safe and stunning for years.

FAQs about Emerald Hardness

1. Is emerald hardness enough for daily wear?

Emeralds rank 7.5–8 on the Mohs scale, making them suitable for daily wear if handled with care and set properly. They are not as hard as diamonds, but they can last a lifetime with proper care.

2. Can emeralds break or chip easily?

Yes, due to internal inclusions, emerald crystals can chip if subjected to a strong impact. Always choose protective settings and avoid hard knocks.

3. How does emerald hardness compare to diamonds?

Diamonds are harder (10) and more durable. Emeralds are beautiful but more delicate, requiring careful maintenance to avoid scratches and chips.

4. Does color affect emerald hardness?

Not directly. However, darker emerald colors often indicate higher quality stones, which may be less treated and more stable. Lighter or heavily treated stones may be more fragile.

Conclusion: Is Emerald Hardness Good Enough for Engagement Rings?

Yes, emerald hardness is sufficient for engagement rings with the right precautions. While not as hard as diamonds, emeralds offer unmatched beauty, historical charm, and a unique green hue that symbolizes rebirth, love, and prosperity. Choose a high-quality, well-set real emerald and follow proper care practices to enjoy a stunning ring that stands the test of time.Emerald hardness may not be flawless, but with care and thoughtful design, it’s more than adequate to make your love story shine for a lifetime.

[walkerwon]

Elevate Websites, Elevate Web Design, And Elevate Website Design!

In today's digital world, a website is not just a space reserved for your brand - it is a dynamic and interactive experience that can amaze and provide customer information. Phrases "Cut websites" and "Seizing Web", and submit a call to the business and impermeable users. Users who visit a website form an opinion on the brand in milliseconds. A fair and convenient communication communicates professionalism, reliability, and innovation. On the other hand, a little thought may cause me to immediately forget potential customers, although the product or service is extraordinary. Web design height is not on the glowing animations or a supreme feature page.

A good reinforced reliability. The excellent design tells a story. A website is often the first interaction a client has with a business. Users wait for websites to load in less than three seconds—a delay of the same duration results in a significant shrinkage of commitment and conversion. The Elevate Websites mean using the optimized images, taking advantage of conversion, minimizing the code, and adopting modern squares. With more than half of the world's traffic online by mobile devices, the mobile design is no longer optional.

A site should appear and work perfectly on all screen sizes. A website height requires reactive provisions, intuitive navigation, and friendly users. The web design focuses on the user's journey. A high-quality website secures users' behavior and drives them to take the desired actions with minimal friction. Close call by action (CAS), logical instruction, and created constraints are the components of excellent ux. The inclusion must be at the heart of the web drawing. High web standards guarantee that disabled users can navigate and interact with content.

Elevate Web Design: The Art of Visual Communication

This includes the sense of alt text for images, sufficient contrast between colors, keyboard harassment, and ARIA roles. A good website is useless if no one finds it. The Elevate Web Design is the aesthetic layer connecting emotionally with a brand. This happens beyond the visual attraction - the incarnation feature, the message, and the purpose. Increasing the internet design means pushing creativity while remaining anchored in the strategy. Letters and colors communicate in detail the values.

Black and minimal letters evoke modernity and confidence, while soft tones suggest confidence and tranquility. A high concept is used in these items to influence perception. The strategic use of space is subtle and visually funny. High provisions use networks and hierarchy to attract attention without clearing the user. Custom photographs, high-quality illustrations, and videos can turn a basic site into a complete experience. It can improve the user's commitment.

Elevate Website Design: The Foundation of Digital Success

Elevate Website Design consists of adding these micro-interactions to transport users without distracting them. The website height is not only the artist's field or coding - we need cooperation between sudden, marketing specialists, and developers. A design system provides a library of organized ingredients to ensure visual and functional durability between pages. High-handed semi uses such systems for effortless evolution while maintaining the brand integrity. Content and design travel in parallel.

Erecting impactful websites and web design is not abstract. The infancies directly affect the measurements that matter: The rate of return, time in the customer's conversion site, and satisfaction. One of the best companies like Websites That Elevates invests in design and high-quality performance sees increased trust, best search visibility, and stronger expert marketing. In addition, a tall site becomes a platform of innovation. Allow narrative thanks to the interactive content, custom trips according to users' behavior, and the possibility to establish without behavior.

Conclusion

"Enter" a website is recognized for its value as more than a simple digital brochure. It's a vibrant ecosystem and evolution that reflects your brand's commitment to excellence, innovation, and pleasure. Increasing web design requires the passion, the ability, and the desire to be different from the ordinary. Think again about an existing platform to build something new. Flow with clarity, empathy, and influence. Because when you succeed in silent sites, you gain experience, and on the other hand, you grow your business.

[ajalette2]

From Likes to Life Saving: Smarter Metrics for LGBTQ+ Crisis Support

It’s important for nonprofit organizations to utilize social media platforms and create a social media plan in order to grow their following and get more donors. Their accounts on social media platforms should align with their mission, purpose, and goals, which are all staples of their branding. While the primary goal of nonprofits is generally fundraising, social media is a key aspect of reaching their audience and finding possible sponsors.

The Trevor Project is a great example of a nonprofit organization, which is centered around ending suicide among LGBTQIA+ youth. As stated on their website, “The Trevor Project is the leading suicide prevention and crisis intervention nonprofit organization for LGBTQ+ young people.” They have very strong digital visibility and are easily recognizable given their astounding impact on queer youth. They have over 300,000 followers on Twitter, or X, and over 700,000 followers on Instagram. On these social media platforms, they do a great job of promoting their brand and mission, but there are still several things they could do to improve their vanity metrics, while staying aligned with their mission. One thing they could do in order to boost engagement rates is share stories and/or art from LGBTQIA+ youth, as it encourages more people to participate. Hosting live events such as Q&As with mental health experts or LGBTQIA+ activists could also boost real-time interaction. When it comes to improving their content strategy, they could utilize short-form videos such as TikTok and Instagram Reels to promote educational and/or emotional content. They could also use hashtag-driven campaigns to encourage participation and sharing. Cross-platform consistency is also key, such as tailoring content to each individual platform, and using strong, consistent calls to action to drive people towards hotline use, donations, or volunteering. The Trevor Project has used celebrities in their campaigns on occasion, such as when Ariana Grande shared the Trevor Project’s hotline to her Instagram, and when they awarded Lil Nas X with the inaugural Suicide Prevention Advocate of the Year Award. The Trevor Project has gone into this in their Annual Report from 2021, written by Mark Kennedy, where The Trevor Project stated that, “We also centered LGBTQ youth and mental health in the cultural conversation, including through collaborations with celebrities like Lil Nas X and Ariana Grande, and our inclusion on TIME’s Best Inventions list and Fortune’s 40 Under 40.” The Trevor Project’s resource for youth was posted by Ariana Grande, Jameela Jamil, Tommy Dortman, Eugene Lee Yang, and more, further proving their capacity to collaborate with celebrities. The Trevor Project even worked with Lil Nas X, Tegan & Sara, Billy Porter, and Gigi Gorgeous & Nats Getty to write letters to their younger selves. However, despite this, there are still steps that the Trevor Project can take to take better advantage of celebrities. One way they can do this is by working with celebrities to encourage them to make “Why I Support Trevor” videos. Videos like this, especially from celebrities, and especially emotional ones, could greatly raise awareness and encourage fans to support The Trevor Project as well. Formal partnerships with a group of celebrities who regularly post, advocate, and participate in campaigns, could be incredibly beneficial as well.

The first advanced metric, on Instagram, is the conversion rate from Story Link Clicks (to donations or resources). What this tells you is how many users who click on story links actually take action such as making donations, accessing a chat line, or signing up to volunteer, which is important because it tracks how well Instagram Stories lead to meaningful outcomes. The channel metric on Instagram is follower growth rate, which measures the rate of new followers over time, which is important for measuring brand awareness. The behavioral metric is saves per post, which indicates that content is considered important, and/or worth revisiting. The second advanced metric, on YouTube, is watch time per viewer, which measures how long each person stays engaged with a video. This is important because high watch time suggests that content resonates with the viewer and keeps the viewer’s attention, which is crucial for messages about mental health. The channel metric for YouTube is Subscribers gained from each video, which tells you which videos are most effective at converting viewers into long-term followers. The behavioral metric for YouTube is the click-through rate, which is essentially the percentage of viewers who click on recommended videos, links to the Trevor Project website, or donation links. This is crucial because it indicates if the content resonates with viewers, and viewers feel compelled to further interact.