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[ai-marketing-company-pickmyurl]

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[top-3-ai-marketers]

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[performancemarketerpickmyurl]

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[cy-cyborg]

Forgetting your character is disabled isn't a "good representation" flex: Writing Disability Quick Tips

[ID: An image with “Writing Disability quick tips: Forgetting your character is disabled isn't a good representation flex” written in chalk the colour of the disability pride flag, from left to right, red, yellow, white, blue and green. Beside the text is a poorly drawn man in red chalk looking down confused at his leg, one is drawn normally, the other is drawn to resemble a basic prosthetic. He has question marks above his head. /End ID]

For a while, I was involved in the booktok and Tik Tok writing communities, specifically parts of the community focused on more diverse books and authors. During this time, I noticed a reoccurring pattern when people were highlighting stories featuring disabled characters, or even promoting their own books, and that was how often people would say "I kind of forget they have [insert disability here] because they're such a badass."

The intention behind this statement is (usually) good, with people trying to show that their disabled characters are self-sufficient and don't fall into the tired old sad/helpless disabled person trope, however, you can - and very much should - do that without erasing your character's disability. If you find yourself forgetting your character is disabled, or your beta and pre-release readers are commenting about forgetting it, then there's a good chance that's exactly what you've done - and as a disabled person myself, if I see that statement being used in your marketing in particular, it's a giant red flag and a sure fire way to make sure I give the book in question a skip.

Remember, disabilities (especially major ones) are a part of your character's identity, and they're important regardless of the character's personal relationship with it. Even if your character doesn't specifically identify with the label of disabled or doesn't really care that much, it's should still be impacting their daily life, even in small ways. If you're finding yourself forgetting about a major part of your character's identity, it might be a good idea to check and make sure their disability is having an impact on the character.

I see this comment most often with amputee characters, and to me, it's a pretty consistently good indication that the author has treated their character's prosthetic as a cure rather than the mobility aid it is. It's far from unique to amputees, mind you (I talked about this a lot when I was discussing the character of Toph from Avatar), but it's when I tend to see it the most. Remember that mobility aids and other forms of assistive technology and assistive magic (if it's a fantasy story) are just that: they're aids, they assist, they shouldn't be cures.

Of course, this wasn't unique to Booktok, I've seen it on nearly every other social media site with a writing and book-focused community at some point, but Tik Tok was just where I spent the most time and it seems to be where I see the most people specifically gloating about it.

[moonsnqil]

aftg au where bee adopted andrew and later aaron when they were teens. she owns an apple orchard that the twins and occasionally a few of the foxes help run but it's almost harvest season and she needs help prepping everything for the town's fall festivals so she decided to put up a help wanted ad. neil, tired, alone, and running out of options, decides to apply. bee let's him use the renovated barn loft as residence when she learns he's homeless. andrew is wary, his family means everything to him and neil is a flightly little thing that could only bring bad news, but something about neil is familiar. maybe it's how he checks all his exits or how he flinches when people touch him or how he cradles the key bee gave him in his palm like it was a treasure instead of a piece of metal. he asks neil for truths and it's like bleeding a rock but he finds neil is more willing when truth is reciprocated. they spend their days walking down the lines of apple trees, harvesting and talking, and andrew is only a little mesmerized with the way neil's auburn curls blend with the red of the apples and his eyes match the sky like something deliberate, like he was meant to be here. andrew thinks that maybe he doesn't hate how neil looks at him like he's worth something. andrew thinks that maybe he doesn't want to lose this. he's still learning how to accept that not everything is transactional, he doesn't need to make deals to keep people close, hes still figuring out how to want things without the fear of them being snatched away. his mind screams at him to turn away and push any feeling aside but then neil is handing him an apple and smiling and telling him stories he says he's never told anyone else and andrew doesn't think he deserves this but he wants it

[theambitiouswoman]

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[gwendolyn-of-loxley]

As always, please reblog so others may contribute to this poll.

[thewriteblrlibrary]

A Step-by-Step Marketing Guide so we can spite traditional publishers (and make people cry).

~ This is a guide specific for fiction/writeblr. All of this is for free and there is little social media posting/ads involved (unless you want to venture into that). ~

Within the writeblr spheres, there's this underlying hope that our stories will find their audience. Perhaps we'll have a fandom full of fanart and video essays, or maybe we'll be an instant classic and sit on collectors' beloved bookshelves. Our stories could sit within the deepest corners of someone's heart and maybe they never tell a soul about what's so special to them. Maybe our stories become those 'underrated masterpieces'.

Or we just want to see people ugly cry over our writing.

Whatever your hope may be, marketing is an important path to venture on (especially because traditional publishers are rejecting diverse books in favor of ones that are already famous + the whole sub-par machine thing they seem obsessed with.)

And thus, my childhood marketing obsession will hopefully be of use to you. This is all for free (unless you want to spend money) and you don't need to figure out social media platforms (unless you want to, and this guide works if you decide to take that route too.)

Step One: Characters

Marketing spheres will define these fictious people as 'avatars' or 'the target audience'. You could also call them characters. Because that's what they are: fictional people.

For this step, you shall create characters that would love your story.

And here's some great news: You've already done this.

Perhaps you wrote your story to comfort a prior version of yourself. Perhaps each character in your story holds an aspect of your personality. Perhaps you were ridiculously self-indulgent and made the story you would've loved to read. These are all possible characters you can reuse for marketing.

Write down 2-4 quick archetypes for these characters. You'll chose an aspect of your story (characters, themes, or the younger-self that you wrote it for) and write a thumbnail sketch. (Main issue, fears, wants, personality traits if they relate to the main issue.)

I'll do it for my story (the Land of the Fallen Fairies) down below:

Anuli-like (my MC): Overthinking and aloof. Wants a happy ending but thinks their current personality/character isn't good enough for one. The present stales in comparison to the past/the childhood they lost. The 'gifted theater kids'. Kamari-like (side character): Postpones happiness in favor of creating a perfect schedule/getting accomplishments. Heavy masking. Creative but doesn't create anymore. Promises themself they'll enjoy themselves later, when they've earned it. Workaholics. My younger self: Wanting a fantasy escapism to embody the traits they wish they had in real life. Dissatisfied and worried about reality. Perfectionists. Self-indulgent: People who love plants and forests and fantasy worlds far away from reality/humanity.

Great! Now it's time to find these characters.

Step Two: Setting.

(Let's assume you're using the internet for your marketing. But a similar method works for real life too.)

Where do the characters live?

In order to figure that out, we need to discover the characters' interests, what they watch to solve their problems, and who they find #relatable.

(You can do this for each character or for all the characters at once.)

For example:

Anuli-like -

interests: Stories. Analysis videos. Fantasy escapism. Things that remind them of their childhood. (so nature, warmth, comfort, play, imagination and the times they would actually enjoy learning.)

Places to look: Nature quotes, ambience videos, children's shows and fairytales (comfort shows). Fandom culture - fanfic video essays, fan art.

Solving problems (the problem being wanting a 'happy ending' but feeling that their personality/lifestyle/characteristics aren't right for one): Mindfulness things. Self-healing. Quotes and meditations and candles galore. Slow living. Nature vlogs. Self care. All that 'live in the moment' culture.

Places to look: Slow living. Nature vlogs. The 'softer self-help' (spirituality stuff. Magic/ overnight answers). Witchcraft. 'aesthetic nature' places. Guided meditations.

#relatable: Burnt out gifted kids. People who think so much that their life passes them by. Storytellers and creative who create to make sense of the world. People who like dark, gory things in spite of who they want to be. People who don't like reality.

Places to look: Those 'learn better and remember everything' places. (The 'burnt-out gifted kid' recovery places.) Stop overthinking spots. Those quotes on Pinterest from poetic people who think too much /aff. Storyteller places. Dark academia. Classical music. One off quotes/ poetry.

Okie dokie. Once you have this, find channels, social media accounts, blogs, songs, books, etc. that fit with the categories you wrote down. (They should appeal to the characters) You can search up some of the terms you listed into searches and see who pops up. Bonus points if you find people that overlap with multiple sections.

I know I didn't include booktube or booktok in here. You can if you want too. But those can be a bit... 'consume these 500 books'. You also want to find other places where people who would like you story live, even if they don't follow booktube or booktok.

Congrats! Now you know where your characters live!

Step Three: the scary part

Take everyone you found on your search for the settings and write them down a list. Make sure you get an email/contact info. (they usually list them somewhere under 'for business inquires') Also feel free to watch their content and get to know what attributes these settings have.

And now... we talk to them. about our stories. You can do it. I believe in you.

This called 'pitching your product' in marketing spheres. But you can be informal about it.

I know it can be difficult to talk about your work, so here's a tone to have:

'I made this thing I like and I think you'll like it too'.

What you'll do is send an email (or dm) that goes like this (inspired by Creative Hive on youtube):

Hi [name],

[Genuine compliment]

[Quick sentence or two about your story. Include the themes and who it appeals to. If you have a logline/sentence summary, include that. But I find that the underlying themes and 'who's it's for' is more engaging.

For my story, I might say something like.

I've written a story you might enjoy, since you like [interest]. It's called the Land of the Fallen Fairies. It's a nature-themed commentary on the pursuit of happiness and fixing yourself to deserve that happiness, told by an overthinking, unreliable, houseplant narrator. It was supposed to comfort me when I got frustrated with myself and my happiness chasing, and I hope it can comfort others too.

(That's probably a bit long and I can trim it down a bit.)

You can phrase it like a gift if you want too.]

[Call to action.

'If you like it, I'd appreciate a mention on your [platform].

I know this part may be difficult to mention (imposter syndrome is not fun.) But I promise that if they do like it, they'll be happy to mention it.]

If they don't respond within... four-ish days? (A week at most). then you can include a follow up. For this you can include a template with info about your story. This way it's easy for them to talk about your story.

The template:

title

genre

blurb

Author

where to find the book

Bonus points if you have an additional, physical thing to send them.

Congrats! Now do this pitching process a few times until you've covered most of your bases. (Pitch to as many people as you can. It will get more comfortable as you do it. Play your favorite song and don't let yourself think too hard about it.)

----------

The benefits of this process are that you find people that are already interested in the themes and vibes of your story (in comparison to to ads, which get shoved in everyone's faces.). Someone your audience already trusts will talk about it, which means you don't need to do all this trial and error to find your audience and make content for them.

It's basically a bunch of people talking about something they like!

AND you diversify your audience across niches, but with an underlying theme/interests. Booktok/booktube must appeal to everyone, so it's a hit or miss for recommendations. (Unless there is someone that specifically does one genre/type of story.)

From here you can do fun little things to build up hype and make the book launch feel like this fun event. (I love it when that happens so here's my thoughts about trying to create an event with your story... although that may require another post entirely.)

preorder goals

charity goals

Arg's and puzzles

fund with side plushies and trinkets

Book blog tour

book boxes

as many memes as you can make

rewards (like bookmarks or posters or smth) that people can get for supporting

Talk about the process of creating your story. I know this one channel called 'Dead Sound' that creates 'making of' videos for his short films and they are some of the best videos on youtube.

Okay dear storyteller! Now go forth and share your story with the world!

Additional resources:

Creative Hive <-- a youtube channel that goes through the pitching process.

This video is also very good <-- Haven't watched the rest of the channel but I assume it's also good.

One of the best marketing channels on the internet (the videos are actually entertianing to watch.

Seth Goldin <-- I read his book and took the parts I liked and modified for storytelling marketing.

Dead Sound <-- propaganda to watch the short film series he has (he did the whole 2-d 3-d style wayyyy before spiderverse did... and he's one person making these. One person. It's amazing.

Glitch <--- If someone can figure out how The Amazing Digital Circus was marketed then I will pay you money. It seems to be a lot of memes and funny things.

[spikeeager]

Tutorial: How-To Create Striking Gradient Shapes & Waves for Adobe Illustrator for iPad

In this tutorial, we will explore step-by-step instructions and tips to create striking gradient waves and shapes that can enhance any project, from digital illustration to web design and marketing materials.

Starting off you'll want to open Adobe Illustrator on your iPad, and select 'custom size'.

Create a canvas that measures at 3000 x 3000 points.

Set the colour mode as 'RGB'.

Select the 'Pencil' tool, and then select 'Paint Brush'.

Select 'Calligraphic' brushes, and scroll down until you find the 15 pt. 'Round' brush and select it.

Select the 'Fill' option and set the colour value to none.

Select the 'Stroke' option and set the colour value to a colour of your choosing.

Select the 'Smoothness' option and set it to the maximum value (10).

Draw a wavy line.

Select the 'Stroke' tool and choose a new colour.

Draw another wavy line over the top of the previous.

Select the 'Stroke' tool and choose another new colour.

Draw another wavy line over the top of the previous two.

Select the 'Selection' tool.

Select all of the shapes.

Select the 'Repeat' tool.

Within the 'Repeat' tool, select the 'Blend' option.

Tip: If you have a keyboard connected to your iPad, you can use the keyboard shortcut 'Command+Alt+B' when objects are selected to blend them.

Now our gradient wave shape has been created!

Once the shapes have been blended, you can manipulate the spacing of each shape with the three dots in the middle, each one represents each of the lines.

Move each point around until you feel comfortable with their spacing.

We may want to make some alterations to our shape such as changing the rotation, shape, size, order of lines. Here’s how we can do that.

Select the 'Selection' tool.

Drag and select the shape.

Select the 'Object' tool.

Select the 'Release' option.

Now the objects are unblended they can be altered or manipulated to our liking.

To put our gradient wave back in place, first select the 'Repeat' tool.

Then select the 'Blend' option.

Congratulations on completing the tutorial on creating striking gradient waves and shapes in Adobe Illustrator for iPad! You've taken significant steps in enhancing your design skills, learning how to apply gradients effectively, and bringing your digital artwork to life with vibrant colours and dynamic forms.

Keep Practicing - As with any creative skill, practice is key to mastery. Continue experimenting with different gradient combinations, wave patterns, and shapes. Find new ways to enhance your designs.

The more you practice, the more confident and proficient you will become.

If you're interested in supporting me, or checking out some free eBooks, Wallpapers, and more. Please consider checking out my Ko-Fi page: https://ko-fi.com/spikeeager

[bonefall]

it is healing to come onto this blog and see basic respect for diasbility after being in other corners of the fandom and reading the words “snowkit could never be a warrior because he wouldnt know what anything is. he wouldnt even know what a clan is because nobody could explain it to him” said in full seriousness

Im..... That statement is so ableist I cannot even imagine the worldview you'd need to have in order to come up with that.

They really think the only way anyone learns anything is through verbal-speaking-words-noises? No one has ever observed something before? Not even once?

This is beyond touching grass, this person just fell out of the fucking Jurassic Period when all they had was ferns and stegosaurs.

I just...

OH YES. I remember my first day of Society Lessons as a hearing person, where the everything was explained to me. Via Audiobook. FIRST they spoke and said, "you are standing on the ground." It was a life changing revelation, and the world began to spin.

But it did not stop.

THEN they said, "there are fingers on your hands." The sensation of flesh and bone crackling into existence is indescribable, but I did not yet know pain, until they told me, "that hurts." I began screaming immediately.

And yet... it continued.

They explained so much. Chairs. Tables. Walls. The sky. Frogs. Ionizing radiation. Breathing. I was told all of it, in one sitting, and only then did I understand. Only when my ears were bursting with normal hearing knowledges, did they begin... my final test.

A strange wall-chair-finger emerged from the sky-of-the-wall, stood on the ground several times, until it was in front of me. A second one came behind it, this one slimmer. The audiobook gave these things names;

Human. Father. Mother. Door. Walking. It was completely impossible to know what these things were until that very moment.

I watch a human dip a hook into water and produce a fish, and I recall my Society Lessons where they called that "fishing." I am decked in the face by a nefarious hooligan, and I have only the audiobook to thank when I know I have been "punched" by a "bad guy." It was only the magic of verbal-speaking-words-noise that made me understand that there are "other people" and that they "do stuff."

Sometimes, even, in "groups."

Before the Society Lessons Audiobook, I knew nothing. I was pure, innocent, uncorrupted by concepts such as "parents" and "door." I am grateful every day that there is no such concept as "being shown things" or "simple logical reasoning" or "looking."

Blessed be those amongst us who escape the horrors of the Society Lessons Audiobook. I pray that you never learn what anything is. Be free! Free as a bird, which also knows nothing and famously cannot learn. 🤗

DEAF/HOH FOLLOWERS I'm losing my mind do you want me to bump a 'Hearing Disabilities Herb Guide' to the top of my priorities? Something you can use to bludgeon whackadoodles like that. This is ridiculous

Obviously not a MEDICINE guide but like; common causes of hearing disability in clan cats. Accommodations for hearing loss vs congenital deafness. Actual difficulties of not having that sense Clan-by-Clan. Debunking of misconceptions like... not being able to learn APPARENTLY.

[breelandwalker]

so, I know you've been vending at a lot of different craft fairs and witch markets for awhile now (sadly, too far away for me to attend!). would you happen to have any tips for someone looking to do the same at their local fairs? thanks!!!!!! ❤️

Sure! To start, brush up on three things - networking, recordkeeping, and people skills. Get an idea of what's going in on your area, talk to the organizers, see what the particulars are for the events. Here are some questions to ask:

What's the venue like? (indoors, outdoors, parking, accessibility)

Do I need to bring my own table and chairs?

Is there electricity / wifi available?

What is the table fee?

When is the event and how long does it run?

Is there a theme or target audience?

Is there advertising being done for the event? (Signal boost!)

Based on the answers you get, you can start putting your stock and setup together.

Do as much as you can WAY ahead of time. If you need to make things, start now. If you need to buy things, give yourself at least a month before an event to make sure everything arrives in time. Get yourself a 6-foot folding table and a comfortable folding chair or camp chair for events where they're not provided by the venue. Sign for Paypal, Venmo, and Cashapp as well as a card payment processing service like Square to give your customers the most payment options possible. And of course, plan to carry some small bills for cash patrons. (You don't need a register or cashbox, a simple bag of appropriate size will do. I literally use a pencil case that says Resting Witch Face. Works great.)

You'll want to get some displays for your merchandise. The type will vary depending on what you have, but it should be simply and sturdy and preferably easy to pack in and out. Vertical visibility is important at these events, so if you can find some kind of stand or tiered display, that will help you get noticed. I'd also suggest some simple clear plastic standups that you can put a printout price list and a basic sign in. A table banner helps people notice your table from afar and you should definitely have business cards to hand out with your shop info and socials. (I use Vistaprint for both.) Decorations are nice, but don't overload the table with them. They should augment your setup, not overwhelm it.

You may also want to get an 8x8 or 10x10 popup canopy and canopy weights if you plan to do outdoor events. Also, GET A COLLAPSIBLE WAGON. Best investment I ever made was a $45 collapsible wagon. It fits in my backseat and makes hauling things in and out of venues SO much easier.

Keep track of everything you spend related to your endeavors, including event fees, supplies, stock, setup items, displays, signage, business cards, and gas and food on the day. Keep those receipts - you can deduct them on your taxes later to offset your earnings. (Because registering as a business can be a pain and comes with fees, but if you don't do it, you may owe money for not collecting sales tax. Put aside some money for that tax bill, just in case.)

Prep your setup and stock the night before an event. Check your merch, charge your card reader (and bring a fully-charged auxiliary power pack and cord, just in case), make any updates to your inventory or pricing that you need to. It really cuts down on stress when you're loading up if you know you've already get everything set. I suggest reusable shopping bags or clear plastic bins to make things easy to haul, plus they can double as storage.

Plan to leave as early as you need to in order to account for traffic and pit stops. Pick an outfit ahead of time so you don't have to dither over clothes. It should be something appropriate for the event and the weather that looks neat and clean and is easy to move around in, including comfortable shoes. (Look to other vendors for examples.)

Make sure you bring water, snacks, and anything you'll need to get through the day, i.e. medicine (headache pills and stomach medicine at minimum), energy drinks, a fan for hot days, an extra layer for cold ones, etc. Get to the venue as early as the organizers allow. The more time you have to park, load in, and set up, the less stressed you'll be. Make sure things are arranged in a way that's accessible and makes sense. Place signage where necessary to explain items and pricing.

GO TO THE BATHROOM BEFORE THE EVENT BEGINS. TRUST ME.

During the event, you're gonna have to do a LOT of socializing, so prepare for that as best you can. Try to stand if possible when there's a lot of foot traffic so you're more noticeable. Be personable - you don't have to grin constantly, just try to keep a pleasant expression and greet people as they pass, especially if they look in your direction. Don't be afraid to invite passersby over if they pause to check out your setup. Welcome them in, invite them to check out your stuff, and let them know you're happy to answer questions. (And ALL questions are good questions. There are no dumb questions. Even if the question is the dumbest thing you've ever heard or it's the fifteenth time you've been asked that day.) Chat and banter a bit where possible. If you can get people smiling or laughing, they're more likely to stick around and possibly purchase your wares. Make sure as many people as possible take your card when they leave.

Yes, you will be exhausted when the event is over, even if you're a naturally outgoing person, and you'll still have to break everything down, haul it out, load your vehicle, and drive home. If you happen to have somebody who can help you out, that really comes in handy.

In any case, know your own capabilities and personal limits and plan for that when you're deciding where to vend. If a venue is too far away for your comfort or doesn't have what you need or the table fee is too high (be wary of any thing over $75 for a single day event), don't sign up. If an event is too long or too far outside your target audience, don't sign up. If you don't have an appropriate setup or don't have the stock / can't get it in time, don't sign up. If something about the event or the venue or the organizers rubs you the wrong way, DON'T SIGN UP. Talk to other local vendors to get an idea of where to go and what to expect. Most will tell you right away what works, what's good, and what to steer clear of.

This is all just the basics. You'll learn a lot more when you start to vend, as far as what your individual needs are, where to go to find reliable business, and how best to connect with local venues and customers. Keep records of everything you do (spreadsheets are your friend!), network with organizers and other vendors, and practice that sociable game face.

And trust me - if a disorganized introvert with social anxiety and ADHD and absolutely NO sales experience can figure out to do this, I think pretty much anyone has a chance.

Good luck!!!! 😁

[vamprisms]

queerbait connoisseurs (me) being actively pandered to: well now i don't want it

[quotidian-oblivion]

How do you get people to interact more with your fanfic?

I AM SO GLAD YOU ASKED

Mainly because I love ranting about psychological patterns and discussing analytical points on stuff like this.

So the following tips are general things which can be used for any kind of advertising, I will let you know when something is fanfiction specific. These are just personal tips from the stuff I learnt in psych class, stuff I learned while being in a professional environment, stuff I learnt through programs and stuff, and just stuff I've learned through experience. SO GET READY!

The first thing you should know before following any of this is: Don't let disappointment crush your life. Look, sometimes nothing works the way we want and it's bound by fate to crash. Don't let it stop you from living your life or trying new things or doing things which you love. If you lose interest in something, fine, it's okay. Really. There are quintillions of things in this world and you have only one of them in your hand. Get out there. Do stuff.

Now, let's see.

1. Networking

Always, always, always say this when someone wants something to be known. Because this is how it works:

Alexandra 👧 is very excited about her cookies. This is her first time baking them and she thinks it's the best thing ever! So she tells her friend Mariam 🧕about it and asks Mariam to try one. Mariam does and she enjoys the cookies very much because they're halal and so she is able to eat them and enjoy them!

One day, Mariam 🧕 is talking about baking to her work friend Bethany 👩 and she mentions Alexandra's cookies. Alexandra 👧 was regularly making cookies so Mariam 🧕 took some and gave one to Bethany 👩. Bethany ate it and enjoyed it very very much!

Mariam 🧕 also gave a cookie sample to her mother, father, sister and brother. They loved it very much and enjoyed them.

Bethany 👩 was later craving some cookies so she asked Mariam for more and Mariam directed her to Alexandra 👧. Alexandra and Bethany met and chatted and Alexandra gave her more cookies.

Time passed, and Alexandra one day got up from bed and started her routine of making morning cookie when she realized... she has three hundred people who were asking for her cookies and some were overseas too, asking for her cookies. She had started a whole business simply by talking to people. Wasn't that an awesome way the world worked? 🍪

~

Okay, so here's what happened: one person told another person about their product. Assuming that person is a very sociable person, they told their family, friends and whoever they came into contact with about the product when a related topic was brought into the conversation. The people who heard about the product from her are 80% from the same culture as her, so there is one type of community who knows about the product and may or may not purchase it. Either way, if they remember or if it's relevant, they will bring up the product to other people and those people will tell other people and the cycle will go on.

But then, one of those people has a connection to a person outside of that community, and that person may or may not purchase the product and like it. And if they like the product, they will remember it and they'll tell others about it and soon, a whole new community will know about the product and may or may not purchase it or spread information about it.

The cycle goes on and on because humans are literally like the strands of a spider's web. They're connected with the entire world one way or another, no matter how far their connection points are.

That's why networking is so important. And you'll see that the best kind of advertising is when it's someone you know recommending you to try something. This is a type of social conformity and it's beautiful to see how humans love sharing things. Use this aspect of humanity to show what you have to offer to the world.

I don't necessarily use marketing stuff for my fanfics except sometimes because a) I just like writing and posting things and b) going full on marketing is exhausting and I'd much rather save up that energy for money-making things or irl things. For me, fanfiction just happens. But I totally and absolutely respect people who do what they can to reach out and show off their work to everyone as they should! I like it when people do that because it means that they're proud of what they created and humans are sharing creatures, so when they share, it strengthens human connection and that's beautiful.

So, in terms of advertising and marketing, it's very very necessary to network.

How do you network?

I'm glad you asked! In terms of fanfiction, here's what you can do:

Follow: Follow and keep following people on tumblr, no matter how many digits your following stats show. My following stats are nearly in quadruple digits cuz I abesnt-mindedly click the follow button lmao. The good thing about this is that the more you follow people, the more the chance that they might see the notification and check out your blog and come into contact with your fanfiction.

Post: This seems obvious, but there's more to it. The more you post on ao3 or whichever platform you use, the more your username appears to people and the more people might see and register and remember your name and check out your account. In terms of fanfiction though, I'd suggest you post only things you want to, don't pressure yourself to write please. Fanfiction is one of the things that are meant to be enjoyable and if you don't enjoy it, then even if you get like a thousand kudos, you will still not feel happy because you're tired from all the forced content.

Content: In order for more views or people to see your stuff, not just fanfiction but anything in general, then your content must be memorable. Alexandra's cookies were memorable bc of their taste, which is why Mariam and Bethany were able to remember it and pass it on to other people and ask Alexandra for more of it. The content can be a) very good in quality b) have a lot in quantity (only works on some stuff) c) be very beautiful or pretty or noticeable d) content is posted on a regular schedule e) be relatable. The content has to be something that is memorable. The two best ways a content is memorable is if it's either very good in quality or relatable. In terms of fanfiction, the plot would be brilliant or the writing would be brilliant, or the plot would be something the readers wanted to see like a certain trope or an underrated trope which is in demand. Or the plot is something that has happened to the readers and provided them with a secondary experience (this, you cannot control).

Creator: The creator of the content must also be memorable. Because content can get lost sometimes. Bethany may forget where she got the cookies from had she not had that chat with Alexandra. Fanfiction titles can get lost and people might not remember. Authors are easier to remember than fanfiction titles a lot of the times because there's that human-human connection. So in the author's notes maybe you drop some lore about the story you've written, or mention something crazy that happened to you while writing the story, or you rant about a part of the fandom you are or maybe analyse a thing from canon. Whatever it is. In terms of fanfiction, it's especially good for your author's notes to relate to the story. But since it's fanfiction and it's literally something I do for fun, I use the author's notes to just... talk 😅. I really don't care if people read it or not, I'd like it if people read my notes and comment on something they want to comment on because I love holding conversations in the comments. Which brings me to another thing: Answering comments can be a way for you to be noticed. But not just any answers, if the commenter has left a unique comment or if it holds something like an analysis or something, then replying in equal to it means that the reader may see your reply and your name appears twice in their brains, creating a wrinkle in the brain which stores your name. BUT. Since it's fanfiction and it's something fun (wow, that's becoming my phrase) I hold conversations in the comments because I like talking to people. Fun fact! The way I talk in text, like with the "uh"s and "um"s and the elipsis and stutters is literally how I talk irl. Even the word "lol" and "lmao" I actually do say those words irl lmao. So my replies to comments take a while because sometimes I don't have the energy to hold conversations or interact with people and I just don't feel like a simple "thanks!" and heart emoji is enough. Another fun fact about me.

Other ways to reach: Tumblr has been a huge part in people discovering my fics because I like socializing with people on there :) I like sending asks to people, I like messaging them, I like talking to them over reblogs even if it means scrolling all the way down my screen, I like doing tag games, I like collaborating with people on different projects. I like doing all this because it's like... I'm better in terms of talking online than irl because there's not pressure of facial expressions and since I can get quiet irl sometimes, I utilise my ability to be able to actually socialize online. I love my moots and our conversations ^^ So it's not advertising in my book, but it is a strategy to use when you want to market something. I use it irl when I want to be noticed for a job or for a position or if I want to sell something, I make friends all around and make sure they're okay with me talking about the thing I want to sell or talking about me being good for a position so when the time comes, they can purchase something or I can use them as referees. In fact, this is a very, very very important tactic to use in the professional world. Make. Work. Friends. Make work friends, they're so so helpful and make sure that you're a work friend for someone too, because it all only works in reciprocity. Becase when you make a friend, a friend will behave like a friend. And friends (good friends), check out each others' works or interests at the very least. Even if they're not interested, they're willing to hear about it. But other than tumblr, there's another big thing you can do: READ AND COMMENT ON OTHER PEOPLE'S WORKS!!! PLEASEEEEEEEEEEEE. TRY TO COMMENT ON EVERY SINGLE FIC YOU READ. Fanfiction is a community. If you don't take part in it, you'll be left out. It's a rule, I'm sorry, but that's how humans work. Wherever you live, if you don't take part in the community you're in, you'll be left out. It's the real world, kids.

2. Quality of content

We already touched base on this and I've said quite a lot on it already, but. This is definitely something I do for my fics in terms of advertising (and also self-improvement). Because no one will want to read something which has the grammar of a kindergartner and has a plot as obscure as a sphinx's riddle.

Improving your product, constantly and regularly is very, very important. If you compare my first work to my most recent one (okay- maybe not my most recent one, cuz the current fic I'm posting rn is something I wrote after months of writer's block), you'll see that there has been a drastic improvement. So.

How do you improve the quality of your work?

I'm glad you asked that too!

Peers: Have people or friends you made online or irl who look over your writing and provide feedback. If you look into my yes beta and no beta tags and also see how many people I've co-written with, you'll see that I interact and involve a lot of people a lot of the time with my writing. It's a) because self-improvement is awesome and b) just having people involved in your interest is awesome!

Open mind: Always have an open mind when it comes to creating. If someone has a mindset of "I'm already good at this" or "I can do wayyy better than this writer", they will never, ever, ever, ever, ever improve and therefore they will never get the amount of attention they want. Trust me, I've met people like those, and they're arrogant assholes. Sure, you will feel like that sometimes, and yes, I feel like that sometimes too. But here's the thing: use it to your advantage. I've come across many fics which I thought "oh my God, the plot/writing is so shit", but I never voiced it out loud. If it was something that really irked me, I complained about it to my friends privately, but didn't (or tried not to) mention the name to protect the integrity and passion of the creator. What I did instead was something that was better for me: I let it improve my work instead. I intently read the work that annoyed me and when I found exactly what I didn't like about it, I took it in stride and then went back to my own work and made sure that my work didn't have that. It's very humbling to see something you hate and then you go back to your own work and see you have the exact same thing there. Multiple times. It's humbling and also an advantage because you've improved yourself. If you knew the amount of fics I wrote out of spite because I found something I didn't like and wanted to fix it... Yeah. The important thing here is that this process does not disrupt - or even touch - the original creator's process. They are not your responsibility. You are. In this note, be assured: no matter who you are or what your content is, it will always have someone who is yearning to find that exact content. Even if you think it's shit, it will have an audience. And you don't want to pop their bubble do you? So please, please please for the sake of all fanfic readers out there, do NOT enter "I'm so sorry, my writing is bad" or "oh my Goddddd, guys don't read this it's so bad loll" or "I don't really like what I've written here... but here you go anyway!" or anything like that. Do. NOT. It's simply the worst thing you can do to others and yourself.

Find tips: I have a hundred page google doc that is compiled of every single tip I could gather in the year 2022 from tiktok, youtube, pinterest and tumblr. Every. Single. One. I could. Find. And I constantly refer to it when writing. (I also have another google doc full of study tips, and another which is just general tips. Yeah... i had a lot of free time in 2022. I don't now lol, so it hasn't been updated in years)

3. Reaching out

By this, I mean tagging. I use every and any tags in my fics, but only correct or relevant tags. Ao3 is amazing in a way where people will actively search what they're looking for. So a brilliant way where people will find you is when you tag.

Tag correctly. When people tag popular ships or certain characters or other popular tags for "reach", it creates the opposite effect. It will make sure people will never read any of their works again if they can help it because that's just a shitty thing to do.

When you do tag correctly though, you will find the exact people who want to read fics like yours and you will make a name for yourselves.

Tag as much as you can unless it's inappropriate. Tagging everything you can think of is another way to get reach and it's something I absolutely do (and also bc, idk why, but tagging is one of the fun things about posting fics for me lol. Ig I like the organization). Whether it's character trait tags like "Tim Drake Whump" to plot tags like "Ice skating" to genre tags like "Crack and fluff" to warning like "waterboarding", it is a) a way where people who don't/can't read the stuff they want can stay away from it and no one receives hate comments and if they do, well, that reader is just fucking stupid and blind and it's not your fault and b) the people who do want to read those tags will find your fic. Yes, tag everything. Trust me, there will be people scrolling through tags like MCD and Dead Dove (example: me when I'm in a Mood) and when they find your fic, they will be delighted and leave excited comments.

~

So this isn't exactly very organized lmao, but I typed this up in one sitting. I hope it helps!

[novlr]

Social media strategies for writers

One of the biggest challenges writers face today is marketing. Whether you're self-published or trad-published, promotion is all part of the job, and social media has become an essential part of it. We've put together some tips to help you on your marketing journey from a book publicist! 

[beeswearpants]

sony is soft lauching symbrock on twitter soooo bad rn it makes them look stupid~ (getting queerbaited is my favorite hobby)

[femmefatalevibe]

any tips for getting into copywriting?

Learn the basics of copywriting & writing fundamentals/ marketing skills

Study the different types of copywriting (web/banners, email, social, ads, direct mail, sales letters, etc.)

Decide on your niche(s). Study everything you can about the industry, trends, latest news, customer demographics/psychographics, customer behavior, types of lifestyles/preferences they have, how they speak, where they spend the most time (IRL or digitally)

Craft an inspiration folder full of compelling copywriting examples you find when browsing on the web, going through your email, scrolling on social media, billboards, magazines, direct mail, etc.

Practice rewriting these examples with your own flair. Evaluate it, and keep practicing until you're proud of your copy.

Be as concise, clever, and convincing as possible. Keep your tone conversational (write like how you would speak), catchy, simple, and witty. Take out any extraneous or fluff words. Pepper in cultural references, puns, and relatable anecdotes understood by your target audience when relevant to your messaging/CTA

Create a portfolio with these mock-ups or projects done for family/friends (state they're spec work, not client-commissioned samples) or clips from an internship, school work, etc.

Craft a USP for yourself (including your niche, copywriting specialties, and the specific expertise you offer within your broader niche/service offerings that makes you unique)

Create an Upwork profile and share your services on LinkedIn (optimize both of these profiles)

Research local clients and small businesses within your niche. Also, take time to create a list of dream clients. Study their copy, brand voice, and keep tabs on updates regarding these companies' happenings

Learn the art of a cold email/LinkedIn pitch/Upwork proposal. Introduce yourself and your services to your prospect and share with them how you can fulfill a specific need they're seeking out (For local and smaller companies, feel free to offer suggestions. With more established companies, connect the dots as to why your experience/expertise is a great fit for their brand/target audience), and attach your work/link to your LinkedIn profile, website, and any other relevant hub for your professional services & content

Ask for referrals from friends/family to get started. If they're not a relative, get a testimonial to include in your portfolio

Follow up once if you haven't heard back from a prospective client after an initial pitch after a few days

Search for potential gigs on sites like Upwork/ProBlogger/People Per Hour

Once you land a gig, execute to the best of your ability and hand in your work by the deadline (strategies surrounding best business practices is a whole other post, lol)

Gather testimonials from all clients of successful projects. Confirm with clients whether you can use their work in your portfolio if you're unsure

Continue studying copywriting from books, courses, and everyday reading & living

Stay knowledgeable about advancements/updates in your field, keep updated on current events, and culture/social trends, and read a lot in general. Have interesting, multi-faceted conversations with others. Observe what makes people tick & remain engaged in a verbal dialogue or content