#MGA entertainment

[lezbi0nic]

Hope yall weren't planning on buying Bratz dolls as a Christmas present this year cuz the CEO is a die-hard Israel supporter and against a ceasefire.

Please note that LOL Surpise and Rainbow High dolls aren't safe either. They're made by the same company.

[thesunlightvoid]

[fireyfobbitmedicine]

Free Palestine 🇵🇸

source is political.plushies on insta

part 1

[oceanicpride]

Rumor: Representatives for MGA Entertainment spoke with an attendee at the Rainbow High event at Toys R Us in Macy’s and relayed news of the future of the brand.

[laciedollblog]

Rainbow High Project Runway

[maeboo-art]

Novi Stars reboot when? 🪐✨️⚡️

[asterkurayami]

Make it Mini Halloween 2024 Spooky Cake

Bug Punch

Dirt Cups

Sandworm

[newwavesylviaplath]

i fear i've found another type of doll to obsess over

[juniaships]

How Embarrassing! 🫢

Im going to buy them just for the stand and outfits - and the dog, I want to make Burdine's precious Royale.

Seriously though, it is truly a shame that MGA thought the Kylie dolls were going to sell like hotcakes because they thought just because shes rich and famous means people give a fuck.

But here's the thing: nobody cares about the Kardashians anymore! They're losing relevancy and everyone's not following their antics anymore! Plus the retail dolls were $29, the big purple one was a hundred dollars i think. People are saving their money for food and bills, they're not going to waste it on some nepot baby whose greatest claim to fame is selling bad skincare.

Now the dolls are rotting on store shelves.

I think, with how hard she flopped, this is a major factor in why the Mean Girls bratz are limited. If it's not mattel then mga really is their own worst enemy.

[dollect-net]

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[60sgroove]

yummiland girls ʚ♡ɞ

[tithsokphanny31]

What’s Your Favorite Dolls?

[firespirited]

It's always funny to me how a company says "we own everything an employee makes even on their own time" when the employee can just...

not tell them. Sit on it until they're unemployed.

well... about that... Carter Bryant waited until his contract was over before pitching the full Bratz concept while trying to get work elsewhere.

When Bratz made it big, someone at Mattel did manage to remember he had at some point vaguely tried to pitch a teen doll line and it'd been rejected and they went digging. In court, they used the fact that he'd done some sketches on the free notepads they hand to their designers as evidence it probably wasn't done on company time but on company "property".

For a while there Mattel owned Bratz until the decision was reversed. And you might be thinking like I did, ah good the property reverted to its original owner.

Nope, Bryant gets nothing. MGAe are using the work he did in the early 2000s on the repros and he gets nothing. Both big doll companies won't employ him. Same for Garrett Sander: he sells artwork of "teen monsters" and does conventions.

It was part of their job to keep coming up with ideas and pitch as many as possible but it's also part of their job that they're disposable as designers... but if they pitch old ideas there's a chance it could result in litigation. I can't be certain but I think Sanders is hamstrung by having worked extensively on the (non cartoon) She-Ra: he couldn't pitch a warrior princess, magical girl or superhero line to any company without Mattel saying they own it or some design elements like a cape and sword combo, look they have these files in their vaults!

This, from companies that copy liberally from each other, from celebs and from fashion. The whole thing is absurd. These two designers have less ownership over their work than your local painter.

So a doll designer can't sit on anything unless they keep their ideas in their head and it's literally their job to be not just spitballing but sketching ideas all day and the company will only produce a few (but own them all).

I don't know many many industries this spans but it's wild: imagine Disney suing Taika Waititi for a new film he wrote the super basic outline for while he was bored on a plane for a press conference for Thor 4 because he used a company rental tablet to rehearse for questions and send himself an email, what if it had jokes he pitched in a writers' room at some point not knowing someone was keeping minutes?

Steven Sumners currently works for MGAe but I've been following on flickr since the 2010s and he's worked at Spinmaster, Mattel and Hasbro. They're expected to bounce around the industry as doll lines come and go but somehow keep the ideas flowing but also locked in their heads? Also no royalties, no copyright. Baffling.

[justacuppat]

Tumblr gets to see these pictures first this time!

I got Anne Arctic a little while ago, and we just had a LOAD of snow, so I thought this would be a great opportunity to get some wintery photos with her. Unfortunately for me, I had to lie down in the snow to get these shots, still I’m glad they turned out nicely (:

[oceanicpride]

Rainbow High Sparkle & Shine Rosetta & Marina Dolls

[laciedollblog]

Rosie Redwood + Lavender Lynn Stock Photos (Shadow High Series 3 Prototypes)