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thepastisalreadywritten · 9 months ago

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Inside William’s Next Act: Tatler’s May issue goes behind the scenes as the Prince of Wales is rising above the noise — and playing the long game

The burden of leadership is falling upon Prince William, but as former BBC Royal Correspondent, Wesley Kerr OBE, explains in Tatler’s May cover story, the future king is taking charge

By Wesley Kerr OBE

21 March 2024

When I first met Prince William in 2009, he asked me if I could tell him how he could win the National Lottery.

It was a jokey quip from someone who has since become the Prince of Wales, the holder of three dukedoms, three earldoms, two baronies and two knighthoods, and heir to the most prestigious throne on earth.

He was, of course, being relatable; I was representing the organisation that had allocated Lottery funding towards the Whitechapel Gallery and he wanted to put me at ease.

William is grand but different, royal but real.

At 6ft 3in, he has the bearing and looks great in uniform after a distinguished, gallant military career.

He will be one of the tallest of Britain’s kings since Edward Longshanks in the 14th century and should one day be crowned sitting above the Stone of Scone that Edward ‘borrowed.’

William, by contrast, has a deep affinity with Scotland and Wales, having lived in both nations and gained solace from the Scottish landscape after his mother died.

He’s popular in America and understands that the Crown’s relationship to the Commonwealth must evolve.

The Prince of Wales has long believed that ‘the Royal Family has to modernise and develop as it goes along, and it has to stay relevant’, as he once said in an interview.

He seeks his own way of being relatable, of benefitting everybody, in the context of an ancient institution undergoing significant challenge and upheaval, as the head of a nation divided by hard times, conflicts abroad, and social and political uncertainty.

We might recognise Shakespeare’s powerful line spoken by Claudius in Hamlet: ‘When sorrows come, they come not single spies, but in battalions.’

With the triple announcement in January and February of the Princess of Wales’s abdominal surgery and long convalescence, of King Charles’s prostate procedure and then of his cancer diagnosis, the burden of leadership has fallen on 76-year-old Queen Camilla and, crucially, on William.

The Prince of Wales’s time has come to step up; and so he has deftly done.

In recent months, we have seen a fully-fledged deputy head of state putting into practice his long-held ideas, speaking out on the most contentious issue of the day and taking direct action on homelessness.

Last June, he unveiled the multi-agency Homewards initiative with the huge aspiration of ending homelessness, backed with £3 million from his Foundation to spearhead action across the UK.

He is consolidating Heads Together, the long-standing campaign on mental health, and fundraises for charities like London’s Air Ambulance Charity.

He was, of course, once a pilot for the East Anglian Air Ambulance services – a profession that had its downside: seeing people in extremis or at death’s door, he found himself ‘taking home people’s trauma, people’s sadness.’

Tom Cruise was a guest at the recent London’s Air Ambulance Charity fundraiser, William’s first gala event after Kate’s operation.

And more stardust followed when William showed that, even without his wife by his side, he could outclass any movie star at the Baftas.

There’s also his immense aim of helping to ‘repair the planet’ itself with his Earthshot Prize: five annual awards of £1 million for transformative environmental projects with worldwide application.

This project has a laser focus on biodiversity, better air quality, cleaner seas, reducing waste and combating climate change. Similar aims to his father; different means to achieve the goal.

On the issue which has caused huge convulsions – the Middle East conflict – William’s 20 February statement from Kensington Palace grabbed attention.

He said he was ‘deeply concerned about the terrible human cost of the conflict since the Hamas terrorist attack on 7 October. Too many have been killed.’

There were criticisms – along the lines of ‘the late Queen would have never spoken out like this’ or ‘what right does he have to meddle in politics?’ – but it was hard to disagree with his carefully calibrated words.

His call for peace, the ‘desperate need’ for humanitarian aid, the return of the hostages.

The statement was approved by His Majesty’s Government, likely cleared with the King himself at Sandringham the previous weekend and also backed by the chief rabbi of Great Britain, Sir Ephraim Mirvis.

Indeed, William and Catherine had immediately spoken out on the horrors of 7 October.

William followed up the week after his Kensington Palace statement by visiting a synagogue and sending a ‘powerful message’, according to the chief rabbi, by meeting a Holocaust survivor and condemning anti-Semitism.

This is rooted in deep personal conviction following William’s 2018 visit to Israel and the West Bank, says Valentine Low, the distinguished author of Courtiers and The Times’s royal correspondent of 15 years, who was on that 2018 trip.

‘William was so moved by his visit to Israel and the West Bank, he found it very affecting, and he was not going to drop this issue – he was going to pay attention to it for the rest of his life,’ says Low.

‘He must feel that… not to say something on the most important issue in the world [at that moment] would be a bit odd if you feel so strongly about it.’

There was concern from some commentators about politicising the monarchy, but this rose above the particulars of party politics.

As Prince of Wales, like his father before him, there is perhaps space to speak out sparingly on carefully chosen issues.

On this occasion, his views were in line with majority public opinion.

On homelessness, news came that same week that William was planning to build 24 homes for the homeless on his Duchy of Cornwall estate.

‘William’s impact is very personal,’ says Mick Clarke, chief executive of The Passage, a charity providing emergency accommodation for London’s homeless.

‘Two weeks before Christmas, the prince came to our Resource Centre in Victoria for a Christmas lunch for 150 people.

He was scheduled to stay for an hour, to help serve, wash up, and talk to people.

He ended up staying for two and a quarter hours, during which time he went from table to table and spoke to every single person.’

Clarke continues:

‘William has an ability to listen, talk and to put people at ease. During the November 2020 lockdown, he came on three separate occasions to help.

It gave the team a boost that he took the time; it was his way of saying: “I support you; you’re doing a great job.”’

Seyi Obakin, chief executive of Centrepoint, one of the prince’s best-known causes, adds:

‘People associate his patronage with the big moments like the time he and I slept under Blackfriars Bridge.

The things that stick with me are smaller in scale and the more profound for it – in quieter moments, away from the cameras, where he has volunteered his time.’

It is a different approach from the King’s.

As Prince of Wales, he was involved in the minutiae of dozens of issues at any one time, working into the night to follow up on emails, crafting his speeches, writing or dictating notes.

Add to that much nationwide touring over 40 years (after he left active military service in 1976), fitting in multiple engagements, often being greeted formally by lord lieutenants.

This is not William’s style. He has commended his father’s model, but he does things his own way.

Although patronages are under review, William has up till now far fewer than either his father or his grandparents.

Charles is sympathetic to William’s approach and his desire to make time with his young family sacrosanct.

They are confidantes, attested by the night of Queen Elizabeth’s death.

They were both at Birkhall with Camilla, reviewing funeral arrangements while the rest of the grieving family were nearby at Balmoral, hosted by the Princess Royal.

Charles has had almost six decades in public life and is the senior statesman of our time, with even longer in the spotlight than Joe Biden.

After Eton and St Andrew’s University, where he met Catherine, William served in three branches of the military between 2006 and 2013, finishing as a seasoned and skilled helicopter rescue pilot.

His later employment as an air ambulance pilot stopped in 2017, when he became a full-time working royal.

At that time, not so long ago – with Harry unmarried, Andrew undisgraced, and Philip and Elizabeth still active – William shared the spotlight.

Now, after the King, he’s the key man.

He can look back on the success of his first big campaign initially launched with his wife and brother in 2016: Heads Together.

‘We are delighted that Prince William should have become such a positive and sympathetic advocate for mental health through his Heads Together initiative and now well-established text service, Shout, among other projects,’ says the longtime CEO and founder of Sane, the remarkable Marjorie Wallace CBE.

‘It is not always known that he follows in the footsteps of his father, the King, whose inspiration and vision were vital in the creation of our mental health charity Sane.

As founding patron, he was instrumental in establishing our 365-days-a-year helpline and was a remarkable and selfless support to me in setting up the Prince of Wales International Centre for Sane Research.’

'Indeed,' says Wallace, 'this is where Prince William echoes the work of his father, showing the same ‘understanding and compassion for people struggling through dark and difficult times of their lives and has done much to raise awareness and encourage those affected to speak out and seek help.

We owe a huge debt to His Majesty and the Prince of Wales for their involvement in this still-neglected area.’

Just as I saw all those years ago at that early solo engagement in Whitechapel, William still approaches his public duties with humour and fun.

‘He defuses the formality with jocularity,’ says Valentine Low, citing two public events in 2023 that he witnessed.

In April last year, while on a visit to Birmingham, William randomly answered the phone in an Indian restaurant he was being shown around and took a table booking from a customer – an endearing act of spontaneity.

On his arrival later that day, the unsuspecting diner was surprised to be told exactly whom he had been talking to.

In October, Low reported, William ‘unleashed his inner flirt as he hugged his way through a visit with Caribbean elders [in Cardiff] to mark Black History Month.

As he gave one woman a hug – for longer than she expected – he joked: “I draw the line at kissing.”

And while posing for a group photograph, he prompted gales of laughter when he quipped: “Who is pinching my bottom?”’

Low believes that when William eventually becomes king, he will be more ‘radical’ than his father but wonders if people will respond to ‘call me William’ when ‘the whole point of the Royal Family is mystique and being different.’

However, William has thought deeply about his current role and is prepared for whatever his future holds.

For now, there is a decision to be made on Prince George’s secondary schooling. It’s said that five public schools are being considered, all fee-paying.

Eton is single-sex and boarding but close to home. Marlborough (Catherine’s alma mater) is co-ed and full boarding. And Oundle, St Edward’s Oxford and Bradfield College (close to Kate’s parents) are co-ed with a mix of boarding and day.

As parents, William and Catherine aspire to raise their children ‘as good people with the idea of service and duty to others as very important’, William said in an interview with the BBC in 2016.

‘Within our family unit, we are a normal family.’ Which may be one reason why he is so resistant to their privacy being compromised either by the media or close family members.

The 19th-century author Walter Bagehot wrote:

‘A family on the throne is an interesting idea also. It brings down the pride of sovereignty to the level of petty life… a princely marriage is the brilliant edition of a universal fact, and, as such, it rivets mankind.’

If hereditary monarchy is to survive, it must beguile us but also demonstrate its utility, that it is a force for good.

William said in that 2016 interview, ‘I’m going to get plenty of criticism over my lifetime,’ echoing Queen Elizabeth II’s famous Guildhall speech in 1992 ‘that criticism is good for people and institutions that are part of public life. No institution – city, monarchy, whatever – should expect to be free from the scrutiny of those who give it their loyalty and support, not to mention those who don’t.’

William saw close up his mother’s ability to bring public focus and her own personal magnetism to any subject or cause she focused on.

He admires his father’s work ethic, the way he ‘really digs down,’ sometimes literally (I understand that gardening is giving the King solace during his cancer treatment).

But the biggest influence for William was Her late Majesty, as he said on her 90th birthday.

As an Eton schoolboy, William made weekend visits to the big house on the hill, being mentored by Granny rather as she had been tutored in the Second World War by the then vice-provost of Eton, Sir Henry Marten.

William said in 2016:

‘In the Queen, I have an extraordinary example of somebody who’s done an enormous amount of good and she’s probably the best role model I could have.’

That said, his aim was ‘finding your own path but with very good examples and guidance around you to support you.'

Queen Elizabeth II had a brilliant way of rising above the fray and usually being either a step ahead of public opinion or in tune with it.

If you are at the helm of affairs in a privileged hereditary position, your duty is to serve and use your pulpit for the benefit of others.

In a democracy, monarchy is accountable.

The scrutiny is intense, with an army of commentators paid for wisdom and hot air about each no-show, parsing each announcement, interpreting each image.

William takes the long view. He has ‘wide horizons,’ says Mick Clarke.

‘There are so many causes that are more palatable and easier to achieve than ending homelessness, but his commitment and drive are 100 per cent.’

The prince seeks a different way of being royal in an ancient institution that must move with the times. His task? To develop something modern in an ever-changing world.

He faces all sorts of new issues – or old issues in new guises.

Noises off from within the family don’t help – Andrew’s difficulties, or the suggestions of prejudice from Montecito a couple of years ago (now seemingly withdrawn), which prompted William’s most vehement soundbite: ‘We’re very much not a racist family.’

William is maybe a new kind of leader who can keep the monarchy relevant and resonant in the coming decades.

Queen Elizabeth II is a powerful exemplar and memory, but she was of her time. William is his own man.

He must overcome and think beyond ‘the unforgiving minute.’

Indeed, he could seek inspiration in Rudyard Kipling’s poem, If.

If you can force your heart and nerve and sinew

To serve your turn long after they are gone,

And so hold on when there is nothing in you

Except the Will which says to them: ‘Hold on!’

If you can talk with crowds and keep your virtue,

Or walk with Kings—nor lose the common touch[…]

Yours is the Earth and everything that’s in it,

And—which is more—you’ll be a Man, my son!

This article was first published in the May 2024 issue, on sale Thursday, 28 March.

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houseofbrat · 10 months ago

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As someone who works in PR I am ASTONISHED at how bad Kensington Palace is at all of this. It’s the most interesting part of the whole thing for me. Well that, and how much it seemingly vindicates H&M and Harry in particular in what he’s said about the firm and the media’s role in protecting the Heir at all costs.

Yeah I work in PR for a public company and anytime we want to put something out we have to run it up the chain - we need legal and Investor relations and executive approvals.

Even if KP and BP had their individual PR teams, which makes sense, there should still be one main central PR office that everyone answers to that manages the entire royal families PR, makes sure schedules and press opportunities and STRATEGY AND MESSAGING all aligns, before running up the chain for final approvals. There’d be a social team and a crisis team and government relations team and a branding team and a general “talent rep” kind of team, all working in tandem to serve the overall strategy for the royal family.

The fact that there are so many cooks in so many different kitchens is why the royal family has had so many PR disasters honestly for decades now. They’re truly doing it all wrong. So many Worst Practices here, not Best Practices.

It really doesn't seem like there is an overall PR team. Just the separate entities

Yeah and that’s the problem IMO. They are a business that should be run like a business. They should have the individual departments I suggested, and even more, working in tandem.

The fact that there are so many separate entities with different agendas and priorities is a huge part of their problem IMO.

But Charles has been transparent for the most part!! And photographed repeatedly. It’s so bizarre when compared to KP, and feels passive aggressive to me to be honest lolol.

They’re really so so so bad at this 😭😭😭😭 but the British public and the media lets them get away with it 🙃🙃🙃

For heaven’s sake. If she’s recovering nicely, why resort to recycling old photos?

Other sources are making a pretty good case for the fact that it’s a November photo, taken after Catherine and the children visited the baby bank.

Does nobody, and I mean nobody, know how to do PR in that place anymore? Now it's pin all of this on just-recovering-from-abdominal-surgery Kate? Why not on William since they were so proud about how he was the one that took the photo? Somehow they keep making everything ten times worse.

I’m sorry, but I don’t believe for a second that Kate personally edited that photo together in such a way that it had to be killed as inauthentic. The pulling of the photo is likely more about the refusal to provide metadata or the raw image for proof rather than silly Photoshop choices. That isn’t an issue of “mummy going wild on the computer,” it’s a larger organizational issue about trust, transparency, and KP’s overall poor approach to news orgs and the press lately.

Why is Kate taking the fall? Why is William such a lout to let an ill Kate put this on her own shoulders rather than admit KP made an error or say KP is going to reevaluate their practices and make a change?

Are college interns running Palace p.r.? Because I cannot understand how they're botching this so badly. If Kate couldn't/wouldn't pose for a legit photo, then just don't release anything. The Royals are basically dumping tankers of gas on the inferno by playing all these games.

Sorry, am I going insane? After saying they wouldn’t respond to these conspiracy theories, they

a) responded by putting out a doctored image,

b) responded to the backlash of doctored image by claiming the woman recovering from a medical issue was playing around in Photoshop, and

c) responded to the backlash of editing claims by putting out an image where the person in the photo is supposed to be Kate but could LITERALLY BE ANYBODY.

NONE OF YOU ARE FINDING THIS WEIRD? NONE?!

"Kate's Back"

Well, it is indeed a picture of Kate's back

Apparently the main symptom of her mysterious medical condition is that any photo with her in it immediately becomes grainy, blurry, or with people's wrists trying to escape into a fifth dimension.

Good Lord, I haven't followed a disaster story this closely since Oceangate Titan and this one may be even worse. The narrative is out of control and the rules have gone out the window.

They already lost control of the narrative at this point. No matter what they do now, they will be scrutinized more than they've ever been before. And they seem grossly unprepared for it.

She’s not even facing camera, how is this supposed to help? This just feeds the conspiracy theorists! headdesk

It's becoming a PR nightmare that only Olivia Pope can rescue.

Maybe the better question is that people are concerned about Kate's welfare, and most WERE okay with waiting under the timeline KP initially offered that is she will likely return by or after Easter.

However KP has mismanaged the messaging, and with that concern grows over how weird some of the updates are. The article explains why this medical time out is turning into an absolute PR crisis. It isn't so much about Kates right to medical privacy (she definitely deserves that )

It now is about institutional reliability, the heir William's arguably erratic or unusual behavior or his courtiers' comments, the mess with the all kill photoshopped/Frankensteined photo (which has never happened before with a palace released photo), the very different approaches from BP vs KP, etc etc. It's become bigger than Kate sad to say.

And ultimately now people are worried for her, in a way they wouldn't have been, because things have become so irregular and bungled. So the urgency to make sure she is safe and okay has become louder and more insistent.

“CNN is now reviewing all handout photos previously provided by Kensington Palace.”

“In editorial photography, photojournalists and editors commonly adjust a photograph’s exposure or color balance in order to more accurately reflect the scene. Most news organizations, including CNN, regard it as unacceptable to move, change or manipulate the pixels of an image. To do so would alter the reality of the situation the image is intended to document.”

“In the past, the family’s amateur photographs have been well received when posted on social media. But on this occasion, this photo was also released to media organizations as a handout and the palace wasn’t transparent about the fact it had been adjusted.

That will have damaged the trust between the palace and media organizations – many of which, like CNN, will likely be assessing all royal handouts. The editing storm has undermined the existing relationship and when public interest over any possible cover up escalates, as it has done recently, many news outlets will now have take that speculation more seriously.”