#Interior Design Firm NY
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Designing for Small NYC Apartments: Maximizing Space and Style
Most homes in the require the owners or the occupants to make the most of limited space. For both seasoned New Yorkers and recent transplants, designing their small apartment in a functional as well as stylish way can be a challenge. Here are some tips shared by an accomplished interior design firm NY to help you make the most of limited space and create a home you love.
Choose Multifunctional Furniture
One of the best ways to save space in a small NYC apartment is to choose multifunctional furniture. Search a bit both online and offline to find pieces that serve multiple purposes, such as a sofa bed, a coffee table with built-in storage, or a dining table that folds up. These pieces can help you maximize your space without impacting the style.
Utilize Vertical Space
Most homeowners and occupants tend to overlook vertical space in small apartments. One of the ingenious ways to free up the floor space is to install shelves, floating cabinets, or a wall-mounted TV. It is always possible to access the items stored high up using a ladder. Or a step stool.
Opt for Mirrors
Mirrors reflect light and can thus make a small space feel much larger by virtue of creating the illusion of more depth. Hanging a large mirror on a wall can help visually expand the room. You can also use smaller mirrors as decorative accents to achieve the twin purpose.
Keep it Minimalist
A minimalist approach to managing your belongings and accumulations can help in de-cluttering your space and make it feel less cramped. Remember to keep only the essentials and avoid clutter. By using storage bins or baskets is a smart idea to keep items organized and out of sight.
Let in Natural Light
Natural light can make a small space feel more open and airy. Keep your windows clean and free of any obstructions. Add sheer curtains or blinds to let natural light to filter in while still ensuring privacy.
Incorporate Built-In Storage
Built-in storage is a great way to maximize space in a small apartment. Check if you want to add shelves, cabinets, or drawers to your walls or under your bed. This can help you keep your belongings organized and out of sight.
Take Away
Designing for small apartments in New York is all about using your creativity and being efficient. By following these tips given by an accomplished interior design firm NY, you can create a functional and stylish space that feels like home, no matter how small it may be.
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What Makes The Help Of Interior Design Firms In NY Crucial?
Interior design firms in NY play a vital role in transforming spaces into functional, aesthetically pleasing, and safe environments. In New York, the demand for interior design services is high, making the help of interior design firms crucial. With their expertise, attention to detail, access to resources, problem-solving skills, and budget administration capabilities, New York interior design firms can help clients bring their vision to life and create spaces that meet their expectations. Read More : https://www.blogbangboom.com/blog/what-makes-the-help-of-interior-design-firms-in-ny-crucial
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Triplex condo of Richard and Barbara Rubens, of the firm Tomorrow Designs, Ltd. - Riverdale, NY (1975)
Interesting mix of the very luxurious and carpeted (even the TV?!) Geo-Glam style, and Supergraphic Ultramodern in the kitchen
Scanned from the October 1975 issue of Interior Design Magazine
#design#interior design#interiors#architecture#colorful#my scans#1970s#70s#geo-glam#supergraphics#ny#condo#mirrored#carpeted
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HUgE Feb 2012
HOUSE in ORDER
CHROME HEARTS
The taste and precision that can only be achieved through handmade products, and the use of carefully selected luxurious materials.
The Chrome Hearts collection exudes a unique presence thanks to meticulous craftsmanship and backed by original ideas.
The deep love and knowledge that goes into creating these products continues to live on in our shop here in Japan, across the ocean.
Aoyama, Ginza, and our new shop in Kobe.
"We got a glimpse into the essence of the store, which is painstakingly crafted by LA master craftsmen who take "Made in Hollywood" to heart.
The cross section on the side of the staircase connecting the basement and ground levels of Chrome Hearts Tokyo in Aoyama was created by pouring concrete into a mold made in LA. When the concrete hardened and was removed, even the slightest chipping meant that the craftsmen had to start over from scratch, making this a part that would cause them tears.
The handrails surrounding the atrium on the second floor of the Ginza store. The ebony pillars were carved by hand, so if you look closely, you can see that each one has a slightly different finish. This is truly a one-off piece with a rich, tasteful finish.
A scene of the master craftsmen working at the Kobe store who came from LA. The tools they use on-site are transported from LA in a huge toolbox, complete with the tools they are used to using, every time they build a new store. All the craftsmen work in black Chrome Hearts staff T-shirts and denim pants.
The reason why we insist on creating a consistent store design, with everything made by LA craftsmen.
It has been 20 years since Chrome Hearts was founded in Hollywood, LA in 1988. It has brilliantly broken the stereotypes of accessories and leather items, and has continued to release collections that are artistic, delicate, and realistic. The designer who created it, Richard Stark, has a firm will to never compromise on his creations. His commitment to "Made in Hollywood," which is now rare, is not limited to his collections. This is clear at a glance at the Only Shop. His will is beautifully reflected in every corner of the store. The foundation of the store design that Chrome Hearts is proud of is actually based on the fact that Richard was originally a carpenter.
In 1995, as the brand's popularity soared, the brand finally decided to open its first store, an only shop. It was not in LA, where the brand is based, but in the Upper East Side of New York. At the time, Chrome Hearts had corners in select shops that were said to be the best in the city, such as Maxfield in LA and Bergdorf Goodman in NY. However, for the first store opening, they tried a surprising work process. It was an unusual process in which the materials needed for the store were brought from LA, processed in the store in NY, and each and every part and fixture was made on-site. Needless to say, the work was extremely difficult, and in the end, the staff who came from LA slept in the store where the materials and tools were scattered, and worked all night. Needless to say, the New York store, which was completed after much trial and error and exuded a handmade feel, became a case study for future Chrome Hearts stores.
When creating this first store, the material carefully selected to express the brand's worldview was ebony, the black wood that is symbolized in Chrome Hearts furniture and fixtures.
Ebony is a premium material used for crafting chopsticks, Buddhist altars, guitar necks, etc.
The store is generously using this material throughout the store. Moreover, the material is dense, heavy, and extremely hard, so it cannot be cut, let alone carved, without special tools. For craftsmen without experience, it is difficult to even process it. It is the skill of the skilled craftsmen working in the LA factory who are able to handle it with amazing ease and finish the delicate fixtures and interior parts of the store.
The company has a total of a dozen craftsmen who specialize in furniture and fixtures. Whenever they open a new store, they ship the fixtures and fixtures they have pre-made at their factory in LA, along with a huge amount of materials and a set of tools they use every day, and visit the property in its bare bones and handle almost the entire process from scratch. This work can sometimes continue for several weeks.
Chrome Hearts has never made the behind-the-scenes of this work public until now, but HUGE was finally able to cover the production site at its Kobe store, which opened on December 3rd.
One day in January, I visited a walled-off shop currently under construction in a corner of the former settlement, a fierce fashion battleground in Kobe's Motomachi district. There, 10 craftsmen who came from LA to build the shop were moving around the store. Some pre-cut the ebony, others nailed the pieces to the wall, and still others fitted the accessory cases that had been finished in LA into place. The division of roles was perfectly coordinated. The relaxed atmosphere that can only come from people who know each other well, and the sight of them working non-stop and skillfully and smoothly, was a true work of art.
The brand has a strong drive to pursue its worldview and create with overwhelming priority. This is due to Richard's extraordinary efforts for quality and deep love for his products, who has built close partnerships with the artisans. And above all, it is because of the playfulness that is unique to fashion. Chrome Hearts may teach us the essence of the shop that is often forgotten in this day and age.
These are portraits of the craftsmen who came from LA, whom I photographed in between the hectic work at the Kobe store. The strength that exudes from the real thing is indescribably cool. Right page, clockwise from the top right: Christopher Lippian, Oscar Sanchez, Manuel "Manny" Solano, Francisco Cruz Escobar, left page: Doug Rogel
Most of the metal parts in the store, such as the locks on the display cases, the handles on the fixtures, and the door hinges, are made of the same silver as Chrome Hearts jewelry and are intricately engraved.
The completed "Chrome Hearts Kobe" entrance is decorated with a flare, one of the symbolic motifs of Chrome Hearts. The contrast between the dark tones and the white sofa and ceiling is very fun.
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The corner stores of New York and the conbinis of Tokyo combine at this all-black cafe and restaurant – which is Snøhetta’s first project in the Japanese capital.
The practice worked with local firm kooo architects as well as NY food collective Ghetto Gastro to create Burnside Tokyo – a ‘sleek intersection’ of the two cities. The space is located above a Harajuku Family Mart and functions as a cafe, dining room and lounge.
Snøhetta left Burnside’s kitchen open to view, raising it on a plinth so it takes centre stage in the Tokyo restaurant. Guests can watch its chefs at work from a long, central dining table, or take a seat beneath a flower installation by Makoto Azuma – one of several the artist has designed for the restaurant’s interiors. Furniture folds away at night to make space for a dance floor.
Burnside Tokyo plans to host a rotating roster of chefs, each of whom will be able to adapt the kitchen to their needs. Snøhetta describes the space as ‘a flexible, creative destination for Harajuku’s artistic milieu’.
4 Chome-29-9 Jingumae, Shibuya City, Tokyo 150-0001, Japan
By The Spaces Photography by Keishin Horikoshi
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Aluminum Composite Panels Market: Segmentation Insights and Industry Trends
Straits Research Announces Growth and Market Opportunities in Aluminum Composite Panels Industry
New York, NY - December 22, 2024 – Straits Research, a leading global market research and consulting firm, today published its latest market report on the Aluminum Composite Panels (ACP) Market, highlighting the growing size, trends, and key players shaping the future of the industry. The global Aluminum Composite Panels market was valued at USD 6.67 billion in 2024 and is projected to reach USD 10.00 billion by 2033, demonstrating significant growth over the forecast period.
Market Overview:
Aluminum Composite Panels (ACP) are widely used in various industries due to their durability, versatility, and aesthetic appeal. Comprising two thin layers of aluminum enclosing a non-aluminum core, ACPs are commonly employed in building facades, automotive components, signage, and more. The unique properties of ACPs, including their lightweight nature, fire resistance, and ability to withstand harsh weather conditions, make them a popular choice for applications where both functionality and aesthetics are essential.
The rapid urbanization and industrialization globally have led to a surge in demand for ACPs, particularly in the construction and automotive sectors. Moreover, the increasing focus on energy-efficient and fire-resistant materials is expected to drive the market growth in the coming years.
Latest Trends:
Sustainability and Eco-Friendly Solutions: A growing trend in the ACP market is the demand for environmentally friendly products. Manufacturers are focusing on sustainable production processes and the use of recyclable materials. Additionally, the trend toward green building practices and energy-efficient construction is increasing the adoption of ACPs, which offer superior insulation and reduce energy consumption.
Technological Advancements: The development of fire-resistant ACPs has gained significant traction in the market. As fire safety standards become more stringent, manufacturers are investing in advanced technologies to produce non-combustible and fire-retardant ACPs. Anti-static and anti-bacterial ACPs are also gaining popularity, especially in healthcare and pharmaceutical industries.
Customization and Aesthetic Flexibility: ACPs offer diverse design possibilities, enabling architects and designers to create innovative building facades, signage, and interior applications. The trend toward customized and aesthetically pleasing panels, including various finishes and colors, is fueling market growth.
Get Free Request Sample Report @ https://straitsresearch.com/report/aluminum-composite-panels-market/request-sample
Market Growth Factors:
Urbanization and Infrastructure Development: The rapid growth of urbanization and infrastructure development, especially in emerging economies, is a major driver of ACP market expansion. With increasing demand for modern, energy-efficient, and aesthetically appealing buildings, the construction sector is a key contributor to the growth of the aluminum composite panel market.
Rise in Automotive Production: The automotive industry is increasingly adopting aluminum composite panels for lightweighting and improving vehicle fuel efficiency. The demand for electric vehicles (EVs) and the need for lightweight materials to enhance battery performance and driving range are expected to further boost the use of ACPs in automotive applications.
Advancement in Fire Safety Standards: The introduction of stringent building codes and fire safety regulations worldwide is driving the adoption of fire-resistant and non-combustible ACPs. These panels are ideal for high-rise buildings, public infrastructure, and commercial properties, where safety is a primary concern.
Growing Demand for Aesthetic and Functional Panels: The demand for panels that combine aesthetics with functionality is rapidly increasing. The versatile design options and performance benefits of ACPs, including their ease of maintenance, make them a preferred choice for both residential and commercial applications.
Market Opportunities:
Expanding Applications in Emerging Markets: As construction and infrastructure projects grow in developing regions, the demand for aluminum composite panels is set to rise. Key markets in the Asia Pacific, Latin America, and Middle East & Africa regions are expected to witness substantial growth due to increasing construction activities and urbanization.
Introduction of New Products and Coatings: The demand for advanced ACPs with additional functionalities such as anti-bacterial coatings, anti-static properties, and enhanced fire resistance is anticipated to open new market opportunities. Manufacturers investing in R&D to produce more specialized and high-performance products will capture a larger market share.
Key Market Segmentation:
The Aluminum Composite Panels market is segmented based on type, coating base, composition, and application:
By Type:
Fire Resistant
Anti-Static
Anti-Bacterial
By Coating Base:
Polyvinylidene Difluoride (PVDF)
Polyethylene (PE)
Fire Retardants
Non-Combustible
By Composition:
Surface Coating
Metal Skin
Core Material
Rear Skin
By Application:
Automotive
Building & Construction
Advertising Boards
Others
Buy Now @ https://straitsresearch.com/buy-now/aluminum-composite-panels-market
Key Players in the Aluminum Composite Panels Market:
Alumax Industrial Co. Ltd (Taiwan)
American Building Technologies Inc. (U.S.)
Alcoa Inc. (U.S.)
Shanghai Huayuan New Composite Materials Co. Ltd (China)
Mitsubishi Plastics Inc. (Japan)
Jyi Shyang Industrial Co. Ltd. (Taiwan)
Alumax Industrial Co., Ltd. (Taiwan)
Guangzhou Xinghe ACP Co. Ltd. (China)
Msenco Metal Co., Ltd. (China)
These key players are focusing on mergers and acquisitions, partnerships, and new product innovations to strengthen their market position and expand their global reach. The competitive landscape of the Aluminum Composite Panels market is highly fragmented, with numerous local and international players driving the overall growth of the industry.
Conclusion:
The Aluminum Composite Panels market is poised for significant growth in the coming years, driven by increasing demand in the construction and automotive sectors, as well as the growing need for fire-resistant, lightweight, and aesthetically pleasing materials. Straits Research’s comprehensive market analysis provides valuable insights into the current trends, growth drivers, and opportunities within this expanding industry.
For more information or to purchase the full market report, please visit Straits Research or contact us at [email protected].
About Straits Research:
Straits Research is a global market research firm dedicated to providing comprehensive insights into various industries, including healthcare, chemicals, automotive, technology, and more. With a team of experienced analysts, Straits Research offers high-quality data and strategic market intelligence to help businesses make informed decisions and stay ahead of the competition.
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Shop Designer Furniture and Decorative Accessories Near Brooklyn NY
Marie Burgos Design is a full-service interior design firm specializing in residential and commercial interiors to create refined, elegant, and functional spaces. Read More: https://www.marieburgosdesign.com/
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Planning Home Additions In New York? 10 Ways To Make It Eco-Friendly!
Purchasing a new home is not always possible. As your lifestyle changes and your family grow, small home additions in New York are an excellent way to improve the existing property and tailor it to your current needs.
A thoughtfully-planned home renovation can deliver you the practical as well as aesthetic changes you are looking for.
Moreover, if you care about the environment and utility bills, you can always go for sustainable home additions.
How to incorporate sustainability in your home addition project? Dive into the below section to find out!
Why Should You Consider Sustainable Home Additions In New York?
Before learning how to incorporate sustainability in your low-cost home additions in New York, let’s establish why you should even consider it.
Economic benefits: One of the best benefits of going green with your construction projects is lowering energy costs. Plus, you can avail of benefits like the incentive provided by NY for switching to solar power. Similarly, you can gain financial aid from the Megawatt Block Initiative, the Net Metering policy, and the New York solar tax credit.
Health benefits: Another tempting reason for investing in eco-friendly home additions is health benefits. Incorporating green appliances and materials in your home renovation project can significantly reduce air pollutants, protecting your immune system from fatal diseases.
Environmental benefits: Using sustainable building materials can reduce your carbon footprint and help you preserve the earth’s ecosystem. Additionally, you will set an example for your family and friends to follow.
Steps To An Eco-Friendly Home Addition In New York
Find A Sustainable Interior Designer: Search for sustainable remodeling firms with the correct credentials. Ensure the firm holds experience in designing energy-efficient, green homes.
Research: Learn as much as possible about sustainable materials and systems. Research eco-conscious building practices and Energy Star appliances, and communicate your ideas with the designer.
Stay Open: Being sustainable is a lifestyle. While you will have a lot of choices when planning eco-friendly home additions in New York, it’s essential to know how green you want it to be. Going from 0 to 100 at once can be overwhelming. Instead, take small steps towards sustainability with energy-efficient appliances, recyclable features, and sustainably harvested materials.
Chemical-Free Walls: VOC or volatile organic compounds can release harmful molecules into the environment. Therefore, choose paints with minimum amounts of VOC or greener options, such as milk paint, recycled paint, or mineral-based paint.
Long-Lasting Flooring: Selecting highly durable materials means reduced consumption and waste. You can pick natural stone tiles, imitation tiles, or slate for the flooring of your small home additions in New York.
Recycled Furniture: Look for furniture pieces made with recycled or reclaimed materials. You can check local vintage stores for beautiful reclaimed pieces.
Energy-Efficient Appliances: These appliances usually have a higher price. However, they are incredible at lowering energy consumption and utility bills.
Low-Flow Plumbing: Low-flow plumbing can significantly help reduce your water consumption. So, if you have the budget, be sure to check out low-flow toilets.
Completing The Kitchen: Kitchen additions or remodels tend to be the most costly. One way to keep your expenses in check and make it sustainable is refacing instead of replacing the features that are still usable.
Pre-Owned Fittings: Explore your nearest flea markets, second-hand stores, and charity shops to find the best-repurposed fittings for your home.
Wrapping Up
Building sustainable home additions in New York requires careful planning. You will need to be wise about the materials you pick, their durability, and their sources. If it’s your first time dealing with eco-friendly remodels, it’s best to hire an experienced sustainable interior designer to assist you.
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Day 1: Workplace Connection
NBBJ is a global architecture planning and design firm with offices in Boston MA, Columbus OH, Hong Kong, London UK, Los Angeles CA, New York NY, Portland OR, Pune India, San Francisco CA, Seattle WA, Shanghai, and Washington, D.C. Most of the projects the firm focuses on is architecture and interior design. But they also do urban planning, urban design, environmental graphics, and some involve landscape architecture. The firm has studio works along with a wood-shop with printers and laser cutters, and also room for meetings with clients with presentations on the screen projected by a computer. The main positive aspect is that I like studio work and working as part of a team while communicating with clients. It's interesting because, shown above is the model for the interior project that the designers are working on, where the articles of fabric are used for furniture and the wood and porcelain are used for floors and walls. If the clients see something they do not like or want changes, the models will need to be adjusted in order to meet their needs. Once the client is satisfied, the designers and consultants explain to them the results as well as the costs and estimates for the design service the firm provides.
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Bringing Life to Spaces: The Alluring and Growing Decorative Laminates Market
The Decorative Laminates Market has been rapidly growing over the past few years, driven by the increasing demand for cost-effective and aesthetically appealing surfacing materials. Decorative laminates are widely used in interior design applications, such as furniture, flooring, cabinets, wall paneling, and countertops, due to their durability, versatility, and design flexibility. They are available in various textures, colors, patterns, and finishes, allowing designers and architects to create customized and trendy interiors.
The market has witnessed a significant shift towards eco-friendly and sustainable laminates in recent years, owing to the growing awareness of environmental concerns and the adoption of green building practices. Many manufacturers are now offering laminates made from recycled materials or using eco-friendly production methods. Additionally, the introduction of innovative and advanced laminates, such as fire-retardant, scratch-resistant, and anti-bacterial laminates, has also boosted market growth.
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The Asia-Pacific region dominates the global decorative laminates market, with China, India, and Japan being the major contributors to the market growth. The region’s increasing population, rapid urbanization, and rising disposable income have resulted in a surge in demand for interior design products, such as laminates. Moreover, the growing construction industry, particularly in the commercial and residential sectors, is also driving the market growth. With the increasing popularity of decorative laminates, the market is expected to witness significant growth in the coming years, with manufacturers focusing on product innovation and sustainability to stay competitive.
About us: –
Persistence Market Research is a U.S.-based full-service market intelligence firm specializing in syndicated research, custom research, and consulting services. Persistence Market Research boasts market research expertise across the Healthcare, Chemicals and Materials, Technology and Media, Energy and Mining, Food and Beverages, Semiconductors and Electronics, Consumer Goods, and Shipping and Transportation industries. The company draws from its multi-disciplinary capabilities and high-pedigree team of analysts to share data that precisely corresponds to clients’ business needs.
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Are You Looking For The Best Interior Design Firms In NY?
Finding interior design firms in NY? We at Marie Burgos Design offer full-service interior design that turns homes from concept to completion all over the US and Commercial and Hospitality Interiors. We will help you develop and refine the ideas into clear goals, then work with you and the project architect to add more plushness to the interior. For any further information visit: https://www.marieburgosdesign.com/full-design-service
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Guide To interior design firms NY?
Like other design disciplines, Registered Interior Design firms NY do not offer off-the-shelf solutions. When hired to lead your project, they offer tailored services related to the creative and technical requirements of your design project. Read More: https://medium.com/@marieburgosdesignusa/guide-to-interior-design-firms-ny-fbaa313223b4
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Decorate your home with professional interior designer services
Interior designers can help you to enhance your home. It could be a terrifying believed to you because that individual could do some very different changes that you could end up not preference. You really wish that you could do it yourself. You are a wonderful person, have a wonderful style, have category and it really seems that you should be able to get this achieved, and done well with interior design. Meanwhile, you are spending decent cash away on stuff that are not great.
While hiring them you need to look for many points what should be done. Interior decorator know you are having trouble with your interior and it is not the best it can look, that is why you known as them in the first choice. They may not be the best ones, but what they do is provide your new Top Interior Design Firm decorator a route and an idea of what you are for the results your style. This is very useful information for your interior decorator who is looking to enable you to incredibly happy so that you will suggest her of him to your friends and especially that you will enjoy your new style.
If you've always imagined of successfully preparing the design of decorations of different structures, then leading profession interior decorator is for you to visit. Moreover, if you have an eye for details and a feeling of shade and mixtures, then you'll definitely get all the services of your choice and design. They will be the one who will serve you the way you wish according to your choice and interest and even at affordable rat, interior designers ny will not ask you to lose your pocket just for having your choice of decoration. They will suggest you different of trendy styles and designs which you can easily select from. To contact them you can visit to their online portal and come across with their offers.
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Je commence mon tour d'horizon dominicale en vous présentant le travail d'un architecte d'intérieur installé à Paris depuis bien longtemps mais que j'ai découvert seulement début juillet sur Instagram : Elliot Barnes @elliottbarnesarchitect Cet Américain à Paris depuis 1987 doublement diplômé Cornell NY et Ensad Paris a été repéré par la Grande André Putman. Son agence Elliott Barnes Interiors date de 2004. In 1987, he joined the office of the renowned designer Andrée Putman, who in 1997 handed over the management of her firm to him; a position he occupied until 2003. In 2004 Elliott Barnes created his own design firm in Paris. Fauteuil Glynell : Hêtre teinté, nubuck ou cuir. Fauteuil historique. Collection Elliott Barnes pour Ecart International. Crédit photo @francisamiand #art #design #collectbledesign #LiveArtfully#ArtAndDesign #InteriorDesignInspiration #HousesOfLA #ArtInTheHome #ColourTheory #InsideCollectorHomes #CollectorCrib #FrenchApartment #DreamLivingRoom #ArtInFocus #LuxuryLiving #LuxuryInterior #bytyna #BlueChipArt #T+MStudio #JavierCalleja #MarioBellini #CiniBoeri #EttoreSottsass #chairdesign #chairdesigner #designerchair (at París, France) https://www.instagram.com/p/Chy6PvUsgJp/?igshid=NGJjMDIxMWI=
#art#design#collectbledesign#liveartfully#artanddesign#interiordesigninspiration#housesofla#artinthehome#colourtheory#insidecollectorhomes#collectorcrib#frenchapartment#dreamlivingroom#artinfocus#luxuryliving#luxuryinterior#bytyna#bluechipart#t#javiercalleja#mariobellini#ciniboeri#ettoresottsass#chairdesign#chairdesigner#designerchair
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Three Women designers and their influence on contemporary typographic design
Paula Scher is one of the most influential graphic designers of recent and has worked for the design firm Pentagram since 1991. Her designs can notably be seen in the Public Theatre logo and its promotional material. Her poster for “Bring in ‘da Noise, Bring in da Funk” was groundbreaking, it helped to shift the perception of the Public Theatre and its shows. She used typographic design to express the feeling of the show by displacing text that fills the entirety of the poster. It strikes the feeling of rhythm within a tap dance and is filled with life, just like New York. This design really put Paula Scher on the map and was such an influential design that Paula herself admits (to her dismay) that everyone began to imitate the design.
When speaking about her work for MoMA, she touches on the difficulty they faced in creating consistent designs for their promotional material. Scher managed to align this to the lack of communication between departments at the company and suggested a structural overhaul for creating more consistency within the brand. The outcome was an adaptable design template that could be used across a variety of marketing materials along with a new Art director at the helm. An innovative and game changing direction for MoMA that really speaks of Scher’s brilliance.
“sometimes it’s not the design, it’s the people” (99U, 2012)
Scher has also worked on larger scales creating environmental graphics for interior and exterior buildings. The aim of these was not only to be a purposeful design for navigation but also to create a sense of a place. This idea reminds me of Otl Aicher’s stick figure designs for the Olympics’72 where the iconic bathroom figures originated in order to create an inclusive signage system for multitudes of languages.
Scher played an integral part in bringing about The New York High Line Logo and its fruition as an attraction. The logo itself was a simple letter ‘H’ derived from a font used in British railroads and was altered to resemble the look of track lines. Scher says the design was easy and she was originally surprised the project became a reality due to its huge fundraising goals.
I recently watched Scher’s episode on Netflix’s Abstract. It was incredibly insightful to listen to her speak about her design process and the importance of the use of language in conveying your message about a design.
"Designing the logo isn't the hard job, it's persuading a million people to use it" (Netflix 2020)
Scher says her most brilliant ideas come to her in the back of NY taxicabs, the process is “allowing my subconscious to take over so I can free associate. You have to be in a state of play to design, if you aren’t in a state of play you can’t make anything.” (Netflix, 2020)
Gail Anderson is a New York based Graphic Designer who was mentored by none other than the iconic Paula Scher. Anderson’s work spans from its beginnings in the late 80’s working at the Boston Globe, to working for Rolling Stone Magazine where she helped define its definitive style during its peak years. A job that offered less money but she felt was an opportunity of a lifetime has reminded her throughout the years to keep on challenging herself even if a job sounds a bit scary or unknown.
“-had I not done that (taken the Rolling Stones job) - I would have been kicking myself because it was this golden moment at the magazine that I got to be part of.” (AEF, 2019)
After 14 years Gail moved on to work with SpotCo. creating iconic promotional posters for very well known Broadway and Theatre productions where the focus was on creating designs that help give an overall sense of a show.
“we are trying to provide an emotional promise - you’re not framing a scene or a moment” (American Theatre Wing, 2013)
Her most current endeavours are with her own design studio, Anderson Newton Design (AND) and as a faculty member at her old stomping ground of the School of Visual Arts. Throughout her years in the design industry she has created a variety of design based books with co-author Steven Heller all about illustration, design and typography and was the first woman of colour to achieve the American National Design Award of Lifetime Achievement from the Smithsonian Design Museum in 2018.With over 30 years of design work under her belt, there is no doubt in saying that Anderson has had a great influence on contemporary typographic design. A self confessed design book hoarder, Gail has been scrapbooking her own magazines from a young age and found her calling through her curiosity of illustration and type design within these publications. Gail preaches the importance to a designer of being aware of the world around them and not just what is in front of them whilst scrolling on a screen. A sentiment we can all certainly learn from.
Jessica Hische is a letterer and occasional type designer based in San Francisco. Her hand lettering has become well recognised and can be seen in a variety of her high profile client work throughout the years from Starbucks, Penguin, Mailchimp and The Washington Post.One of Jessica’s most well known projects was her drop cap series for Penguin Random House. Here her hand lettering mixed with an illustrative look allows her distinctive style to shine. The designs are minimal and yet each letter standing alone subtlety tells a story about the theme of the book.
She has become so well known for her lettering work that Hollywood eventually came calling. Director Wes Anderson commissioned a custom font for his 2012 movie titles of ‘Moonrise Kingdom’ a film focused on 2 kids adventures in a small New England town. Hische created a custom font titled ‘Tilda’ just for this purpose. Derived from the Edwardian Script typeface but a little less formal and with influence from the titles of La Femme Infidele. Hische created an elegant, cursive and almost fairytale looking typeface that had a hand written feel to it. The type itself became a huge part of the identity and branding of the film.
“- if you think about New England in the ’60s… it’s not like most places would be staying on top of the most current trends in type - So, using something from the ’40s made sense to me. If you think about a small, conservative New England town, lord knows all the printers and designers in town are probably still using type from years ago.” (Landekic, 2014)
References below
Paula Scher Section
99U (2012). Paula Scher: Do What You’ve Never Done Before. YouTube. Available at: https://www.youtube.com/watch?v=zwekunL3dFA [Accessed 16 Oct. 2019]
Netflix (2020). Abstract: The Art of Design | Paula Scher: Graphic Design | FULL EPISODE | Netflix. YouTube. Available at: https://www.youtube.com/watch?v=LCfBYE97rFk [Accessed 31 Mar. 2021]
Williams, M. (2019). Paula Scher exhibition looks at graphic design in the public sphere. [online] Creative Review. Available at: https://www.creativereview.co.uk/paula-scher-public-theater-design-mcr/
pentagramdesign (2019). Paula Scher — Pentagram. [online] Pentagram Available at: https://www.pentagram.com/about/paula-scher.
Cowan, K. (2019). Paula Scher on falling in love with typography, timeless identities and what it takes to become a great designer. [online] Creative Boom. Available at: https://www.creativeboom.com/features/paula-scher/
Gail Anderson Section
Narang, P. (2020). Women in Design: Gail Anderson. [online] Smith Design. Available at: https://smithdesign.com/blog/women-in-design-gail-anderson/ [Accessed 31 Mar. 2021]
American Theatre Wing (2013). Art Director. [online] www.youtube.com. Available at: https://www.youtube.com/watch?v=GE0KOFJuNNc [Accessed 31 Mar. 2021]
AEF (2019). Episode 11: AEF Industry Conversation with Gail Anderson. [online] www.youtube.com. Available at: https://www.youtube.com/watch?v=RmLb9EMKO1k [Accessed 31 Mar. 2021]
Esposito, E. (2019). Designers who inspire: Meet Gail Anderson | Inside Design Blog. [online] www.invisionapp.com. Available at: https://www.invisionapp.com/inside-design/meet-gail-anderson/
archives.sva.edu. (2014). SVA Archives. [online] Available at: https://archives.sva.edu/blog/post/first-look-gail-anderson [Accessed 31 Mar. 2021]
Jessica Hische Section
Wood, A. (n.d.). Jessica Hische, Letterer & Illustrator. [online] wayswework.io. Available at: http://wayswework.io/interviews/jessica-hische-letterer-and-illustrator
Butler, A. (2014). interview with letterer jessica hische. [online] designboom | architecture & design magazine. Available at: https://www.designboom.com/design/interview-jessica-hische-03-31-2014/
Landekic, L. (2012). Moonrise Kingdom. [online] Artofthetitle.com. Available at: https://www.artofthetitle.com/title/moonrise-kingdom/
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