#I always liked the patchy segments of them more

[vimbry]

i'm looking at the rock a bye bivalve trivia section cause u know, fun, and uh, I'm gonna guess the reason the post-movie seasons have such an emphasis weird gross-out humour is because these gags weren't getting vetoed anymore, bc what the hell is this lmao

[dummyringbomb]

top 5 sponge eps?

sorry i’m answering this like 2 years later i actually had a response timely typed up in my notes app but never actually answered this and then my macbook broke recently so i cant pull it up easily but i’ll say pretty much the same thing i think it said here

it’s really hard to choose favorites because seasons 1-3 spongebob are some of my favorite cartoons ever. it would be easier to choose ones i don’t like as much haha. i think band geeks is my favorite episode even though its the popular favorite episode. second favorite i think is the camping episode its just so iconic. i dont think i can rank the rest but some favorites off the top of my head: jellyfish hunter, christmas who, the algae’s always greener, the sponge who could fly (with the patchy segment), shanghaied, gary takes a bath, dying for pie, wormy, prehibernation week, mermaid man and barnacle boy 3 and 5, pressure, squirrel jokes, procrastination, graveyard shift theres so many bangers!!!!!! theres more but i wont list them you cant go wrong with most of them. none of those were season 1 episodes but i also want to say season 1 isnt bad at all and is super cozy. also, fear of a krabby patty, have you seen this snail, and sandcastles in the sand are underrated post movie episodes, and i dont think ive watched The Getaway in full but its notable for being like the first post sequel episode i’ve seen and it was the first new spongebob episode that made me smile and laugh in a long time you could tell the crew was having a blast with that one and it was like suddenly the show was bursting with life again i’m smiling just thinking about it 😄 i should watch more of those early post sequel episodes

[kaizokuou-ni-naru]

The Voyage So Far: Wano (Part One)

east blue (1 | 2) || alabasta (1 | 2) || skypiea || water 7 || enies lobby || thriller bark || paramount war (1 | 2) || fishman island || punk hazard || dressrosa (1 | 2) || whole cake island || wano (1 | 2)

shirahoshi seeing the sun for the first time is really a relatively minor and understated thing, among all the chaos and revelations of reverie, but it strikes me as one of the most meaningful little moments in the arc. 

i LOVE the luffy fanclub. i love that a meeting of the world leaders winds up being a who’s-who with assorted friends of one of the world’s most notorious criminals, and it brings me SO much joy to see them meeting each other and being able to connect. i feel the same way about coby and rebecca meeting.

in general, and i think i said this at marineford too, i love that the one piece world is developed and interconnected and alive enough to allow for these sorts of interactions. 

fucked up that this was almost a hundred chapters ago and we still have no clue what the fuck was up with this, isn’t it? 

i do find the introduction of im fascinating. up until this point we’ve had two presumed final villains- blackbeard and akainu- who were first established pretty far back at jaya and enies lobby (in robin’s flashback) respectively. meanwhile, im isn’t even seen until chapter nine hundred and something. it feels very late-game, but at the same time, their existence doesn’t contradict anything previously established, and in fact jives pretty well with a lot of information more recently revealed in dressrosa. 

in any case, when in doubt i do trust oda knows what he’s doing when handling his story, and i’m very excited to see what he does with this.

wano is SO PRETTY. i mentioned this before in fishman island, but i think wano is definitely the prettiest setting in the series to date. i think it’s obvious oda was both very excited to draw it and put a lot of work and research into his depiction of it, and wow does it pay off. wano is so bursting with life and detail, and frequently looks like an ukiyo-e painting come to life, and just- wow wow wow.

i love zoro and luffy’s reunion so much... i love how happy they are to see each other. it’s only been, what, a couple weeks in-universe? but luffy is pulling the full tackle-hug like he did for sabo at dressrosa. i love them.

i really like the outfits in wano, too!! zoro’s ronin look in particular i think suits him very well, and i also love luffy’s patchy yukata and robin’s geisha getup and they’re just very cool. this also applies to the non-strawhat wano characters, for the record, and kind of ties back to what i was just saying about wano being so full of detail. it has a very specific look, and everything from the outfits to the way things like the fire and the waves are drawn folds very neatly into that aesthetic. 

as i’m writing this i just finished on the paramount war posts, so with that fresh on my mind, i have to say i really like the way ace (or rather, his memory) is incorporated into wano. he’s not really a major presence- that is, the fact that he was there before luffy has no real bearing on the plot. but there are people who knew and cared about him and remember him fondly, tama and yamato, and it just really helps add to this feeling that ace was a person and his life and death had real and lasting affects. 

and it adds, too, to the fact that even if it took ace way too long to realize it, he was so thoroughly loved everywhere he went. 

i have a lot of thoughts on the intersection of food and heroism in one piece (i keep trying to compile a coherent meta post on the subject and mostly failing). but i’ll settle for saying that in wano luffy is a hero by his own definition, as someone who shares food with others, and i doubt he realizes that, but i think it’s really interesting. 

i know luffy’s fight with kaidou is kind of controversial in fandom but i love it, personally. it feels like a logical outcome for luffy to get his ass kicked the first time he tries to go up against a yonkou singlehandedly! he got wrecked when he tried to throw down with a shichibukai the first time, too, and this is just the next logical step from that. 

luffy’s always been an underdog starting from nowhere and working his way up and up and up, and i love that for him. of course he’s going to get messed up the first time he tries punching an entire order of magnitude above his weight class. and then he’s going to get up and try again, and again, and again until he wins. 

the act structure of wano is really neat, i think. it helps such a long and complicated arc feel a lot more structured and less interminable than it might otherwise, and it also gives specific breaks where we can cut away to the story happening on the outside world. 

honestly i really like the whole udon prison segment. it’s fun! i like it for similar reasons i like the colosseum mini-arc in dressrosa, honestly, which is that there’s no real stress because we know luffy is the scariest person there by a country mile so we can just watch him go ham, and that’s fun. it consistently cracks me up that absolutely nobody is worried luffy’s in jail. they’re all just like “yeah, he’ll be fine.” and they’re right! he’s having the time of his life!

wano’s cast is fascinating, because almost nobody is who they first appear to be. almost everyone is wearing masks, whether literal or not- fitting, for an arc structured after a kabuki play. everyone is playing roles, from hiyori to denjirou to kanjurou to yasuie, and everyone lies. 

this entire sequence at orochi’s party is one of my favorites in the whole arc- in fact, it was my favorite, until we reached a certain part i’ll get to in the next post. everything from komurasaki standing up for toko and slapping orochi to denjirou “killing” her to robin getting caught by the oniwabanshu and dissolving into petals to nami calling down a massive lightning bolt to cover their escape- it’s really good. 

i’ve written extensively before about the smile fruits and the themes of smile and laughter in one piece and how important the freedom to feel and express emotion is. suffice it to say that for all the atrocities orochi commits against the people of wano, it’s feeding the smile fruits to the people of ebisu town that is his greatest crime, and the revelation of just what happened to those poor people ratchets up the tragedy of wano tenfold.

i do think it’s interesting to think about how if denjirou had been just a little less committed to his role, zoro would’ve killed orochi right here. it really drives home that orochi is nothing- he’s weak, he’s cowardly, he’s just lucky and clever and cruel enough to be able to get much more powerful people to do his work for him. 

it’s infuriating that someone like him has been able to hold such power over the lives of the people of wano and ruin them so thoroughly, and that’s exactly the point. 

wano is the arc where oda says you Will care about the supernovas and i’m like yeah

hey, another of my all-time favorite luffy panels!! i honestly just think this one sums him up as a character in a line more than almost any other- “i’m always free.” 

just look at the detail on kidd’s metal hand holy shit holy shit. on occasion certain panels jump out at me that remind me that oda really is just, a genius at drawing on a technical level, even setting aside his writing and storytelling chops, and this is one of them. 

oda is really, really good at creating the sense of a darkest hour- a time when all hope seems lost. the other best example in the series is in water seven, when the crew seems to be falling to pieces, merry is marked for death, robin’s gone, and the aqua laguna is coming. here, too- nobody comes to meet the akazaya nine, and the one chance they’ve waited twenty years and staked their lives on seems in danger of slipping through their fingers-

but the point of making it so all seems lost is so that when hope does appear, it shines all the brighter, and feels all the more triumphant. it’s always darkest before the dawn, and we all know how wano has been waiting for the dawn. 

[the-gay-prometheus]

Frankenstein AU Segment - “Home Again”

Ok fun fact: I’ve been working on a segment for about two weeks now.

Second fun fact: This is not that segment, but instead something I wrote entirely spur of the moment in the timespan of about 1 hour total.

It’s extremely self indulgent, I’ll be honest. From writing an entire big useless paragraph of Henry horseback riding because I’ve been missing horseback riding and horse related things all day, to the entire actual context of this segment being... well... being what I wish I could have through my transition. If anybody wants to be my Henry and support me unconditionally as I go through my own transition that would be greatly appreciated jhebdjdfhbvjhdvbfv /hj

Anyways- So! This is something totally different than all of the other ones I’ve written so far, because it takes place quite a bit before Victor even goes to Ingolstadt - in fact, it takes place before he even chooses the name Victor! That means you’ll see a character named “Em” (who Henry recognizes as “Emily” at first) - and that character is young Victor!

TW: Mention of blood - absolutely harmless in context, but it is mentioned so it’s worth a tw. Otherwise this is a very generally wholesome segment (other than a small argument between Henry and his dad).

As always, likes, reblogs, and comments of any kind are greatly appreciated!

“Henry! It’s nearly time for supper!”

“I’ll be right in, father!” From a leisurely walk through the green pastures of his home, Henry urged his red roan mare into one final canter across the field. In the golden light of the slowly setting sun, her mane, tail, and the feathering of her hooves flashed like threads of shimmering copper as Henry’s own vibrant auburn hair flew behind him whipping like fire in the breeze.  His hazel eyes set their sights on the stables beyond, and he tapped his heels once more against the mare’s sides, pushing her into a swift gallop. Enthralled by the rush of the wind against his freckled skin, Henry let go of the reins and extended his arms outward. He felt the air pass through his fingers and he imagined instead that they were the feathers of great wings catching the current and soaring through the sky. Though it lasted only a moment, his heart pounded with joy within his chest, still so full of adrenaline even as they approached the gate that led out from the pasture and to the stable. He dropped his hands back to the reins, pulling back gently until his mount slowed her pace back to a walk. Both human and horse panted, the mare chewing idly on her bit as Henry hopped out of the saddle and pulled the reins over her head. He led her into the stable, humming a happy tune to himself with a skip in his step. Grabbing her halter from its hook, he took her into her stall, unbuckling and removing her bridle before replacing it with the halter and tying her to the rope that hung from the wall inside. She stood quietly, each breath sending up gentle plumes of dust that glittered in the light which filtered through the stall window. 

After removing her saddle, he began brushing her patchy roaned coat. Ordinarily she was a steady, quiet mare, but Henry noticed that she kept twisting her ears toward the stall which was used for hay storage. Every now and then she would lift her head and flare her nostrils, turning toward the direction her ears were trained upon. “Do you hear something over there, girl?” Henry asked softly, watching her inquisitively. Nearly as soon as he said it, there was a soft thud from that same location, which caused him to jump and the mare to utter a low nicker. Henry pat her neck gently and cautiously stepped out of the stall, staring down the hall toward the source of the sound. “Hello?” There was a rustle within the hay, then another soft thud - followed by a quiet voice that Henry couldn’t make out what it was saying. Instinctively he grabbed a pitchfork that leaned up against the wall, pointing it toward the stall defensively. “Who’s there?” Then came a cough, more rustling of hay, and then - a small, thin figure with short, messy hair stumbled out into the hallway, promptly tripping over their own feet and falling to the ground. Henry gave the person an odd look and turned the pitchfork upright, resting on it like a walking stick. “Can I… help you?” he asked curiously, confused as to why some stranger was hiding in the hay. The stranger struggled to push themself up, and in the dim light Henry’s eyes widened as he beheld the stranger was covered in dirt and… blood? As they lifted their face, Henry suddenly dropped the pitchfork to the ground in shock. “Emily?! Is that- is it really you?” he breathed, rushing to the figure and kneeling down. Surely enough, the stranger smiled up at him with kind brown eyes.

“Oh hi, Henry,” they managed to croak - before promptly collapsing unconscious.

When Em’s eyes fluttered back open, the first thing he saw was Henry standing over him, a look of worry on his face as he gently rubbed at his dirty skin with a damp towel. He gave the ginger haired boy an odd look. “Uh… Henry?” 

“Good lord thank goodness you’re awake!” Henry exclaimed. Em blinked at him.

“What… what are you doing?”

“Hold still - I’m trying to figure out where all this blood came from!” Em couldn’t help but snort with laughter.

“Henry. Henry-” He reached out and gently grabbed his arm. “It’s not my blood.” Henry stared, then gave him a curious look, and slowly set the cloth down.

“Oh thank goodness,” he breathed with relief. There was a pause, then his curious expression returned to one of concern. “Whose blood is it?”

“Cadaver,” Em replied simply, turning away and coughing into his shoulder. “It’s a long story.” Henry stared a moment longer, then smiled.

“Well I can’t wait to hear it.” Em smiled in return, but his smile quickly faded when a muffled voice called from somewhere outside. Henry glanced up. “I’ll- I’ll be right back. Father wants me in for supper.” Em nodded. “Don’t go anywhere!”

“Wouldn’t dream of it, Clerval.” 

Henry sat anxiously at the table, fidgeting with the silverware and wishing he could be back in the stable with Emily. Secretly stuffed into his pocket were a few pieces of bread he intended to smuggle to his dear friend, while the food on his own plate went relatively untouched. His father sat at the head of the table, his mother directly across from him, and as usual there was awkward silence between them. “So. Henry,” his father began, breaking the silence. Henry sank in his chair, wishing he wasn’t being spoken to at the moment. “Have you decided?” Henry glanced up to him.

“Decided? Decided on what?”

“Is that not what you were doing out there? You said that you would be able to think of which trade you want to pursue better while on horseback.” Henry sheepishly looked away.

“Oh. Right. I… yes. I was thinking about it,” he answered at a length. “Definitely was thinking about that.”

“And?” He could feel his father’s gaze on him, and he shrunk down further in his chair.

“And… I still haven’t figured it out yet?” His father sighed heavily, his fork clattering onto his plate as he pressed his head into his palms.

“Henry, you’re a young man now. You need to start taking your future seriously!” he exclaimed, exasperated.

“I’ve got time! Besides, I have an idea of what I want to do but-”

“Please don’t say ‘travel the world and write stories,’” His father cut him off, mentioning his goals mockingly. Henry frowned.

“That is exactly what I want to do. Yes.”

“Traveling and story writing don’t pay, Henry!”

“Yes they do!”

“Not enough they don’t! We have talked about this before Henry - either you take up the family business or you take up a different trade. There is no other option!”

“I have plenty of options! Just let me go to university!”

“Absolutely not, Henry.” Henry groaned, putting his forehead on the table.

“Why can’t you just let me do what I know I’m meant to do?” he grumbled.

“Because this family has a reputation to keep, and you are the only one to keep it!” his father exclaimed. Henry glanced up at his mother, but she simply stayed silent. He groaned louder and looked back at his father.

“Permission to be excused?” he muttered.

“Yes but-”

“Perfect. Thank you. I’ll be back later.” With that, Henry stood and hurried out of the dining room, leaving his father to shout something after him - though his mind was too preoccupied to hear what it was he said.

“Emily?” Henry called out in a quiet whisper as he reentered the stable, lit lamp in hand. He glanced around, waiting for a response, then called out again. “Emily?!” When no response came, he ran to the hay stall to find his friend still lying on the hay, still as stone with his eyes closed. Henry stared at him a moment longer. “...Emily?” Still no response. In the dark, he couldn’t see the rise and fall of his chest, and he grew frightened. He reached out, grabbing his arm and shaking it. “Emily!”

“Good god Clerval!” Em suddenly exclaimed with a gasp, jumping awake. Henry let out a sigh of relief as he nearly fell back.

“Oh thank goodness you’re ok.”

“Of course I’m ok, Henry! I just spent months walking here from Paris on foot, I’m exhausted,” Em explained. Henry’s eyes widened.

“You got all the way to Paris?” Em thought for a moment, then smiled.

“I did.”

“What was it like?!” Henry exclaimed, his expression brightening. For a moment, Em was lost for words. He had forgotten how much he missed Henry, how much he missed the way his hazel eyes would light up and sparkle at the mention of anything that peaked his interest, how strands of his ginger hair would fall in wavy tangles over his freckled cheeks… he blinked the thoughts away, then grinned.

“It was horrible, disgusting, and absolutely wonderful. I hated it and loved it all at the same time.” Henry chuckled.

“Sounds like Paris to me.” He slowly sat down, turning and resting his back against the hay bales Em lay upon. “So what brought you back? Did things… not work out there?” Em shrugged.

“Things were ok for the most part. It was a rough life, but it was a lot of fun. I made friends, learned a lot about… well about a lot of things, I suppose. Never had a true home, but I felt home enough out there on the streets with the friends I had.” Henry felt a sudden pain in his chest at the sound of that, and he glanced down at the floor. “We got into some trouble though. ...More like I got into some trouble and unfortunately somebody else got partially blamed for it. And then, I guess, I realized I needed to come home.” He looked down at Henry. “Or at least to as much as a home as I’ve got.” Henry turned his gaze up to him and smiled slightly.

“Well, I’m glad you’re here safe now.” Em nodded.

“Me too.” There was silence between them, Em tapping his fingers idly on the hay beneath him as he thought about his next words carefully. “But that’s… not the only reason I came back.” Henry turned his eyes back ahead.

“Oh?”

“Yes. See- there’s something I discovered-”

“Some scientific marvel?” Henry teased, grinning. Em smirked.

“Well yes, but no.” He hesitated, staring up at the ceiling. “It’s… I’m… I discovered something about myself.” More silence. “Henry I- … Henry I’m actually…” Em sucked in a deep breath, then exhaled harshly. “I discovered that I’m… a man.” Henry blinked, then looked up at him.

“Is that it?” Em shot his gaze down to him.

“What do you mean ‘is that it?’” Henry shrugged. “You’re not… you’re not upset?”

“Why would I be upset?”

“...I don’t know, most people seem to think it’s crazy- or weird or- unnatural- but it’s not! It’s-”

“Emily. You don’t need to justify yourself to me.” Em froze, staring down at him as he gazed back with a smile. “If you say that’s who you are, then it is who you are. Who am I to say otherwise? Who is anyone to say otherwise? You know yourself better than anyone else.” Henry’s smile suddenly faded as he realized there were tears dripping from Em’s eyes. “I- Was I supposed to be upset?” Em sniffled and let out an awkward laugh.

“No- no I’m just-” He paused, wiping the tears from his eyes. “I don’t know what I was expecting but… I guess I just wasn’t expecting you to be just so accepting.” Henry looked up at him with a sympathetic gaze.

“I’ll try not to be too offended by that,” he mused sarcastically. Em giggled and waved his hand dismissively.

“You know what I meant.” Henry nodded. “My point is… thank you. I couldn’t possibly ask for a better friend than you, Henry.”

“I do have one question, though.”

“Hm?” Em looked down at him, suddenly feeling himself fill with anxiety.

“What does this change? I mean… is there anything that’s different about you now?” Em breathed a sigh of relief.

“Well… for one thing, I’ve been going by just Em for a few years now.” Henry nodded, taking a mental note of that. “But I’m still trying to think of a better name for myself. Maybe… you could help me with that at some point?” Henry grinned.

“I’d be honored!”

“Excellent.” With great effort, Em started to sit upright, struggling to put his weight on his shaking arms. “There is… something else, though. Another reason why I came here.”

“Go on,” Henry encouraged, standing and hopping up onto the hay bale to give Em some support to sit upright. Em took a deep breath.

“This is going to sound crazy,” he began. “I need to… perform surgery.” He paused, and turned to look at Henry, who was staring at him blankly. “On myself.”

“Okay! When do we-” Henry began, until what Em had just said fully registered in his brain. “Wait, what?” Em grinned sheepishly.

“I need to perform surgery on myself,” he repeated, more confidently this time. Henry blinked.

“...That sounds incredibly dangerous. Is there something wrong with you? Why can’t you, I don’t know, get a real doctor to help you?” Em frowned.

“Well it’s nothing that’s wrong with me- it’s just…” He sighed. “I’m… I’ve grown up, I guess. And even though I never really felt weird in my body before, things started changing and suddenly it just… didn’t quite feel right anymore, if that makes any sense. Apparently it’s a common symptom of being… well… whatever I am. See- I had this friend, his name was René and he was… you know, the same as me. He used to tell me all the time how he wished there was a way to just get rid of the parts of himself that didn’t feel right, and- well you know me, Henry, when somebody says they wish something was possible, I have to find a way to make it possible.” Henry listened carefully, and nodded with a grin.

“That’s for sure.”

“Well… that’s when I decided I would try to figure it out - that way I could make it happen for him, and maybe even train him so he could do the same for me! Henry, we could’ve changed the world for countless others like us!” Henry blinked.

“...So why didn’t you?” Em suddenly went quiet, then exhaled softly.

“I knew it would take an awful lot of practice, and no doctor would ever reasonably let me apprentice under them for such an undertaking so… I may or may not have taken matters into my own hands.” Henry stared blankly. “Hence… cadavers. René helped me steal the tools I needed and aided me with breaking into the morgue every night so I could practice. All was going well, but it turns out people don’t seem to be overly keen on evidence being tampered with or bodies being ‘desecrated.’ So one night just as I finally got every part of my methods down correctly, we got caught. We both ran, but we had to split up and… I know René slipped but… I was too busy with my own pursuers to turn back for him.” He stared off into the distance, a suddenly sorrowful expression in his eyes. “I hope he’s ok… but it was then that I realized it would be unsafe for me to stay, and the only other person I could think of who could help me with such an undertaking as this… was you.” Henry’s eyes widened.

“Em I hardly think I’m qualified-”

“You don’t have to be! I can teach you. I’ll do most of the work, and you just have to do what I tell you, and everything should work out just fine.” Henry crossed his arms with a sigh. He thought it through, and although he wanted so badly to say no, the look of determination on Em’s face convinced him well enough that this was something his dear friend so desperately needed. 

“As long as you think we can pull it off, you know I’ll always be here to help,” he reassured him with a smile. Em grinned, suddenly lurching forward and embracing him in as tight a hug as he could muster. Henry sat stunned, his cheeks suddenly burning as he felt himself blush, but he nervously chuckled and wrapped his arms around Em in return, not realizing that Em’s own pale cheeks were turning bright pink, until both of them awkwardly released each other and sat there turned away from one another. “Well… I suppose I should be off to bed,” Henry muttered, still with a sheepish smile on his face. Em flopped back down onto the hay, resting his hands behind his head. “We can talk more in the morning and- oh!” Henry pulled out the bread he had smuggled from his pockets, and held it out to Em, who gladly snatched it and immediately began shoving it unceremoniously into his mouth. “Figured you were hungry so… heh. Anyways… I’ll see about bringing you breakfast tomorrow too, just like old times.” Em grinned up at him.

“Jus’ ‘ike o’ ‘imes,” he answered, mouth still full with bread. Henry hopped down from the hay bales, taking his lantern once again.

“I’m glad you came back, Em,” he mentioned, standing just outside the stall door. Em turned and glanced back at him, smiling brightly.

“I’m glad to be back. I missed you, Henry. Nothing is ever the same without you, you know.”

“Same to you, Em.” With that, Henry strode out and quietly closed the door behind him. As he started back toward the house, he paused, turning back toward the stable with a bittersweet gaze and a flutter in his chest. You have no idea just how much I missed you, he thought. But you’re here now, and that’s- that’s good enough for me. Filled with a sudden surge of energy, he jumped into the air with an exclamation of joy and ran back to the house, twirling and prancing as he ran until he was dizzy from the thrill. He paused at the door, panting, looking back toward the stable with a massive grin and a glimmer in his eyes. “Oh Em,” he breathed out loud, chest heaving as he caught his breath, “I can’t wait to see the person you become.”

[mysticsparklewings]

Bug Girl

My WIP Wednesday! piece is all finished!   (Warning: LOOOOOOONG description about the art process ahead!  ) I don't think it's terribly obvious for a number of reasons (at least not at first), but this piece is actually a bit of fan art/inspired by How to make Friends with the Dark by Kathleen Glasgow, which I finished reading Monday night--Though I actually started this piece a couple of days before   There's a concept that gets brought up a few different times in the book of the main character Tiger imagining a "bug-girl" in a jar, usually to help visualize her emotions to us, the audience. This concept really resonates and stuck with me even before I finished the book, and thus I was compelled to draw it. Technically the way I see that concept in my head looks different from what I've done here, so sometime in the future I may take another stab at it, but for this time I wanted to strengthen the connection between the bug-girl concept and the book, so visually I modeled the overall aesthetic largely off of the book's cover; white lines and white dots on a dark blue background that has a slight gradient at the bottom. The gradient on the cover is more subtle and is more on the lines than the background itself, but I took artistic liberty on that to make my life a little easier. My original plan was to do the background with watercolor, do the lines digitally and print them out (since I had some kinks in the sketch I wanted to experiment with digitally instead of doing a lot of additional drawing and erasing) and then use my lightbox and a white gel pen to trace directly on top of the watercolor, then splatter away with some white ink. But of course, things can never be that simple. The way I see it in my head, the bug-girl has, well, bug eyes, but for this piece, I didn't want to lean too heavily into the "creepy" factor, given it doesn't really fit with the content of the book (which is a great read if you like realistically heavy YA novels, by the way) so I angled her head down and her hair covering her face to keep from having to make the decision on whether or not I wanted to go with that look. And additionally to do proper bug eyes (at least the kind I was imagining) would've involved a lot of tiny circle/cell shapes, and I imagine that would've made things feel too crowded or would have blended into the splatters/background in an uncomfortable way. Additionally, I was going to have her wings raised behind her, but after playing around with a few different references and positions in Photoshop (knowing full well I was not happy with the original wings from the sketch that I completely free-handed), I felt like this more asymmetrical, lowered position and dragonfly-type structure just looked better and fits better with some of the movements of the wings described in the book (using them to cover her eyes, etc.) which in most cases aren't technically plausible with normal bug wings. My first real problem was with the jar. Realistically, it needed to be tall enough for the girl to stand at full height at least. And in theory, probably a little bit higher so it would be more comfortable overall and so that in theory she wouldn't just stand up and be able to push the lid off. But I was having issues with the sizing because the jar could only be so big so that A. it would fit comfortably on my paper and B. if it was too tall, the empty space between the top of the jar and the girl would noticeably awkward. So I fiddled with that for way too long and ultimately, it's probably too short, but the size balanced is more comfortable to the eyes, I think. (I also added the cross-hatching to the lid to make it more obvious there was a lid since originally it just kind of looked like the jar had a very wide lip.) I also gave her a set of antennae, and after trying the concept of segmenting her whole body to be more bug-like (which was way too many lines everywhere) I decided to add some plates on the front of her forearms and calves. It's not much at all, but I didn't want to stick solely to traditionally "fairy" imagery since she's a bug-girl, not a fairy, but in this lines-only format, there was only so much I could do and still get the proper impact I was looking for. Speaking of which... I did a lot of swatching and testing of my various watercolors that I have on hand to A. get the colors I wanted right, B. practice my blending of two colors with more paint than water since I wanted very dark, opaque colors, and C. test if my lightbox would even work under the thick watercolor paper and the actual watercolor. However, I made two errors in judgment during the testing: 1. The areas I swatched to test were considerably smaller than the actual size of the area I wanted to cover and even with my biggest brush when I went to do a practice go I very quickly realized that was going to take an absurd amount of paint, time, effort, and I was very likely to run into some blending problems with the gradient. (So, in summary, half-pan-sized watercolors and mostly small brushes are not great for very large areas) 2. Once I realized the above, (and I had already done two very quick tests with alcohol markers and that idea almost immediately went out the window for the same issue) I had to switch course and ended up using some water-soluble pencils (one Arteza Woodless Watercolor Pencil for the dark blue and one Derwent Inktense pencil for the dark teal at the bottom) to lay down the color for the background and then wet them down to smooth out the color. Which turned out pretty nicely, especially once they dried. (I was a little worried at first since while still wet it was looking kind of patchy and weird ) The problem with number 2 is that after it had fully dried (aside from the paper curling pretty badly since it was in a sketchbook and I didn't think to tape the edges of the page down before taking water to it, which was mostly fixed pretty easily by wetting down the back of the page and sitting a very heavy box on it while it dried overnight) when I went to use the lightbox, the pigment from the water-soluble pencils was noticeably more opaque than the straight watercolor tests/swatched I had looked at previously. It wasn't so opaque that I couldn't see my lines underneath at all but it was opaque enough that a lot of the smaller details wear really hard to see. And thus I had a pretty big problem on my hands. What I should have done was trace the lines in black on the blank paper first so they would be more likely to show through the pigment in the first place and there's a good chance that would've fixed the problem, even if I still needed the lightbox to see those lines perfectly. But hindsight is always 20/20 so that knowledge didn't really fix the matter at hand. I knew pretty instantly that I didn't want to try tracing the lines onto another piece of watercolor paper and trying to color matter since I seem to always have majorly noticeable issues with that, especially when there's a gradient involved, and also because I knew when I scanned it in it would be fairly obviously there were two layers of paper instead of one because of how thick watercolor paper is. I also knew alcohol markers were out because, again, color matching issues with the selection available to me, and also from some of my much earlier testing with trying to get the specific gradient that I wanted. That left me with colored pencils. And thus I went through the five different sets I use enough to keep where I can easily access them (I have others I don't like as much that would've just been a waste of time) and started swatching colors on a piece of the same paper I had the lines on and then held them up to the background to color match as closely as possible. I ended up picking one dark blue and one dark teal each from both my Prismacolor and Polychromos sets since the blue from the Prismacolor was closer but the teal from the Polychromos was closer but they were both slightly off, so to keep the texture consistent I mixed both together for both colors. This ended up being a very good idea in hindsight because I finished off with a final layer of the Polychromos and that kept my white gel pen from having the problems it would normally have over straight-Prismacolor pigment. (Since Prismacolors are wax-based the wax usually clogs the pen tip very easily; the Polychromos are oil-based, so the oil created a slicker layer between the wax and the pen). And all I did was use my lightbox to see the black printed lines through the colored pencil as easily as possible and went back over them with my white Sakura Gelly Roll, then I went back and outlined the jar and the lid specifically with my white Uni-Ball Signo, since the ink is slightly brighter and the nib is larger. Once that was all done to my satisfaction, I cut out the girl in her jar and placed it on the watercolor background with some double-sided tape I picked up the day before from DollarTree, clipping a few edges so they'd be as flush with the edges of the paper as possible. And I figured that would be a better idea than glue because the glue had a very good potential of being very messy and leaving notable marks. The tape was just a safer bet. And fortunately, the paper laid pretty flat, save for a couple of spots I either missed because I applied the tape by lifting up the edges so I wouldn't totally lose my placement or up by some of the nooks and crannies that make up the ridges at the top of the jar that were just too small to do individually. And there is one spot where that tape wrinkled on me, but it's fortunately not terribly noticeable in the final product. Then I made a paper mask for the girl inside the jar and got to move on to the slightly more fun part; I dipped a paintbrush in some white ink (white ink as opposed to white watercolor because I was concerned the water part might cause some reaction to the existing watercolor background that I didn't want and I was a little concerned it would make the non-watercolor paper that the girl and the jar were drawn on warp) and started tapped it against another paint brush to get splatters everywhere. I masked the girl since I was pretty sure she'd blend in too much if she got splattered too. After the ink was dry, I removed the mask and went in with the white Gelly Roll again to make some stars here and there; mostly just because I wanted to since the original book cover only has dots. I left it at that for the night since it was almost 3 and I was tired, but I came back to it the next day and racked my brain for a bit since it felt like it was missing something. I ultimately ended up putting the mask back on the girl and used my pastel blue PanPastel to create a glow effect around her. After that, I scanned it and did make some minor adjustments in Photoshop (mostly color correction, but there were a couple of black lines of shadow around the edge of the jar since it was still a separate piece of paper on top of the other one at the end of the day. And here we are. It's still not perfection, but I am ultimately happy with it since I think I got the look I was after in the end. Plus, I think I capture the spirit of the original book cover's style pretty well ____ Artwork (c) me, MysticSparkleWings I do not own How to make Friends with the Dark or the cover art ____ Where to find me & my artwork: My Website | Commission Info + Prices | Ko-Fi | dA Print Shop | RedBubble |   Twitter | Tumblr | Instagram

[dustedmagazine]

Listed: Woven Skull

Image Credit: Edel Doherty

In 2008, the core trio that make up Woven Skull began gathering together in the home of two of the members, set deep in the bogs and forests of County Leitrim: an empty, sparse area in the northwest of Ireland known for its myths of shee, tales of lake monsters, and calls of otherworldly beings in the still of the night. Several years experimenting with combinations of instrumentation, kitchen utensils, seashells, footsteps, chimes, recordings of cats purring and frogs mating led to their current sound which combines densely propulsive guitar, distorted mandola and endless cyclical rhythms. Woven Skull strip and scrape what they can out of minimal instrumentation to teeter on the brink of total sonic meltdown creating engulfing, raw primal drones and damaged rock manoeuvres. This sound draws on the influences of the combined backgrounds of the trio with Aonghus (guitar) and Willie (percussion) born and bred in Dublin and Natalia (mandola) born in Ukraine and raised in Baltimore, Maryland. Of their most recent LP, Isaac Olson wrote that it was, “More serious than Sun City Girls and more playful than Bardo Pond... a great introduction to your new favorite cult band.”

A selection of sounds that we brought to listen to in the van during our last tour.

Agathe Max—Gypsy In a Church (Greasy Trucker Records)

A Gypsy In A Church by Agathe Max

Agathe Max and I first met when we shared a bill at a Baba Yaga's Hut gig in London. She was with her duo Mésangeand I became completely bewitched by her playing. Live, whether with a band or on her own, Agathe creates a mesh of violin magic mixed through a mastery of pedals. No action seems superfluous. Her violin bow might thump off the neck during a section that is fed into a loop and you wonder if it was maybe an accident only to find that the build up of the rhythm created by that slight thump singularly drives the whole next passage. It is meticulous. The Gypsy in a Churchalbum is Agathe solo and acoustic with two long improvised tracks. It came out on cassette in 2016 on Bristol's Greasy Trucker Records. Side A is recorded in Bristol in St. Thomas's church and Side B is from St. Leonard's in London. The spaces creep into the recordings. It makes good driving music because you get lost in time as the violin bounces around the church walls and suddenly the day has faded, twilight is spilling across the sky and and that night's venue is just around the corner. (Natalia)

Patrick Farmer & David Lacey—Pell-Mell the Prolix (caduc. Recordings)

Pell-Mell the Prolix by Patrick Farmer & David Lacey

A really tightly structured, interruptive and continually surprising concrète-ish composition by this duo of percussionists. Beautiful wood-block and dub segments deserve a mention. I found ‘Pell Mell’ to be more accessible than their earlier recording ‘Pictures of Men’ (equally worth checking out but perhaps more dense and angular in places). Ephemera of personal obsessions lumber up against indistinguishable rumblings, a passage is carved between the figurative and the unknowable. (Aonghus)

Chrissy Zebby Tembo & Ngazi Family—My Ancestors (Mississippi Records)

When you're stuck in traffic on the M1 between Brighton and any other part of the UK and you start to wonder why in the hell did we come to this country on a bank holiday, it's time to fire up the dashboard kettle, make a press pot of joe and throw on some Classic 'Zamrock' from 1974. This is hard rock coming straight outta Zambia, thankfully made available on vinyl at an affordable price courtesy of Mississippi Recordsin Portland, Oregon. This has become one of my Desert Island records. Sabbath infused riffs dipped in some 13th Floor Elevators psych with an explosiveness that's purely African. Before you know it, three tightly packed lanes of English Midlands holiday makers turns into three lanes with one else around. (Willie)

Tadlaouia—moul el koutchi rouicha et tadlaouia

I like to play the same albums both in the shower and in the van. I'm not quite sure why. Maybe these activities send me into the same zone? This tape gets a lot of listens in both places. I love the melding of Tadlaouia's voice with Mohamed Rouicha's string playing action. I know nothing of Tadlaouia aside from this album but I keep on eye out cause I’d love to hear more. I picked this tape up at a stall stacked floor to ceiling with cassettes. I choose it purely based on the cover. It coulda gone either way but sure, look at that shimmer in her smile. You know it's gonna be gold. (Natalia)

Angharad Davies, Tisha Mukarji & Dimitra Lazaridou-Chatzigoga—Outwash (Another Timbre)

Three super-focused improvisations for violin, piano and zither. Shimmering drones and creaks set against more melodic playing. Moves slowly from one area to another, acoustic instruments sound like electronics and at other times like themselves. Angharad Davies played at the same festival as us a few years back, performing a piece which consisted of her bowing a single tone while gradually unwinding the string accompanied by a really subtle tape element (or that’s what my hazy memory tells me), ruled! (Aonghus)

Miles Davis—On The Corner (Columbia Records)

Raw minimalist soul funk jazz. Totally stripped down. Enough hi-hats and trumpet wah wah pedal to keep you fuzzed out and yer head boppin'. It is such a ballsy record. But then again, Miles could get away with anything. Perfect for a morning drive on tour to get the brain aligned when you don't know what the day will bring. (Willie)

Creedence Clearwater Revival —”Sinister Purpose”

When in a vortex of stalled traffic that makes me feel like my life is melting into nothing in front of me, I like to put Sinister Purposeby Creedence on repeat (though, in fairness, any Creedence will do). Everything always just seems better then. And should the traffic never end and the van never move again, well at least there's Jon Fogarty to sound out our impending demise. (Natalia)

Bob Dylan—Self Portrait (Columbia)

Listen on Spotify

I’ve been listening to ‘Self Portrait’ a lot over the past while. I’m not hugely knowledgeable about Dylan even though I’ve heard a lot of the oeuvre over the years. A cursory google before I wrote this text tells me it’s regarded as one of his worst... not so sure about that. Opens with the sublime “All the Tired Horses”... Dylan himself not singing on it kinda blew me away as an idea for an opener when I first heard the album. Gets into weird country crooning... his version of “Days of 49” is another highlight. Things get patchy and weird but whatever... the “Blue Moon” cover is pretty funny. I’m second-guessing myself having just seen all the negativity surrounding it and started to spin “Blonde on Blonde” just to check... nah... I still think it’s good! (Aonghus)

Samandtheplants—Flaming Liar (Them There)

Flaming Liar by Samandtheplants

A few different names and guises flock from the incredible studio of musician, artist and producer Sam Mcloughlin. This album as samandtheplantsis such an absolute joy that you can have it on repeat for hours and it gets more interesting. Two disc set of almost purely vocals and harmonium. Very lo-fi, raw and total magic. Sam's Lancashire accent coming through and adding a genuine feel to the recordings as real English folk music without it sounding too twee or dated. I'd advise anyone to go looking for Sam Mcloughlin's work, including his sound sculpture work and his N. Racker project. (Willie)

‘Fort Evil Fruit’ Cassette Label

We here at Woven Skull are all big fans of Fort Evil Fruit. Label boss Paul has a keen ear for what's what. It's handy to stock up on all the newest FEF releases before a tour and gradually listen through them while zoning out on the revolving landscape outside the window. One of my favorite things that came out on the label in the last few years was Crevice’s debut album. The trio from Cork all play in a variety of other bands and solo projects, run labels, have radio shows and add to the general awesomeness of Cork City. Roslyn Steer's vocals on Black Box kept swirling around inside my brain for weeks after first hearing this so listener beware! It’s catchy business. (Natalia)

[braindamageforbeginners]

Day 52

I woke up, feeling pretty good. I’m starting to sleep better, so maybe there is something to be said for giving cancer patients a little time to recover from the treatments. I tended to shrug off the assorted, lesser symptoms and stiffness during those first six weeks because I was highly functional (those of you who know me personally are probably chuckling at me using the word “functional” to describe myself). I solved a few more bureaucratic problems surrounding me being a sick person - someone from the doctor’s office called to say that, even though they’d filled out their portion of the DMV stuff, there was some segment I had to sign. Which, like everything else about this disease, is just another minor, 10%-harder-than-it-needs-to-be aggravation/annoyance. Still, I’ll figure that one out; I’ve made it this far. I’ll admit, that wasn’t my initial mental reaction, I briefly wanted to wail and gnash my teeth - fortunately, those last vestiges of surface-dweller have been overtaken by my inner kraken, so I just calmly asked the nurse to e-mail me the forms in question. Also as of this writing - late late evening Friday, 2/10/18, the forms haven’t arrived; so, pro-tip if you plan on ever being seriously ill or infirm, assume a one-business-day delay for all administrative/communications issues). Again, it’s kind of overwhelming and upsetting how many bureaucratic hurdles you have to overcome when you’re sick, even with the best care and people on your side (there will be entire blog posts about that issue, trust me). And I scheduled a dental visit, which, again, probably sounds pretty pedestrian to you, but I found thrilling.

Speaking of which, I spent most of yesterday tracking down and getting authorization/release for a prescription renewal, which, while annoying and unpleasant, never felt overwhelming; BUT, I did, finally, get a call yesterday evening from some creepy insurance robot saying that I did get the okay to pick that one up.

I also got a very sweet call from someone on the Radiation Team the other night saying they’d read my thank-you letter in the latest staff meeting, and thanking me for writing it; which is great, but I still feel that if those fine people ever feel unappreciated for a second, something is seriously wrong with society (there will be entire blog posts about what is wrong with society, too)(for starters, decent people allow themselves to be pushed around and let jerks rise to the very top; but I digress), Still, it does feel cool to know I might be able to do that for other people.

All of which is a rather roundabout way of updating you all on the various broad categories of after-hours calls you may receive in the abyss: 1. Very, very bad medical news 2. Very, very good medical news 3. Medical people calling to update you with various, random paperwork or lab results 4. Creepy, female health bureaucracy Terminators from the drug/insurance/whatever Universal Health Corporation updating you about the latest in your ongoing health paperwork quagmire (at this point, it kind of does feel like the insurance forms might well kill me long before cancer does). 5. People from along the abyssal journey calling to remind you that you’re an awesome kraken. You can guess which one is my favorite (it’s creepy insurance fembot; she sounds kind of hot).

Continuing that ever-growing theme of my life of showing gratitude when it’s due, thanks to all the neighbors and family friends who came out to wish me well this evening. Kudos to Ingrid, Kaydee, Roger, Jaime, Spencer, Amelia, Elise, Brinlee (I hope I spelled that), and everyone else I’m leaving out. Thanks for showing up, folks. And Roger, thank you for that delightfully absurd vision of a man walking into the dark, playing the accordion (and reader, if that mental image doesn’t make you smile, check to see that you are still alive).

Anyway, the thought-du-jour concerns headaches (the physical kind); the sort that you have, and I have. When you get a brain tumor, everyone wants to know if you have a headache. I am always asked if I have a headache. And I always try to answer honestly; and I’m sure the question is diagnostically accurate if they ask it. But, at the same time, there is a part of me that became recently aware, as I started feeling better, of the weird paradox of that question. In order to appreciate it - this is an audience participation exercise - I need you, reader, to sit still (but comfortably), in a quiet place without any distractions. And, now, in that position of relative comfort and health, let me ask, “Do you have a headache?” You probably don’t, but, even if you didn’t five minutes ago, there’s a solid chance some of you are reaching for the aspirin.

ANYWAY… WEIGHT: 218 lb CONCENTRATION:Not bad; I completed this thing and helped Mother Dearest in a variety of random tasks. APPETITE: Good, but slightly depressed. ACTIVITY LEVEL: Excellent; I went to the gym SLEEP QUALITY: Excellent. I’m dropping dead at a late hour, and waking up 7-ish hours later, feeling perfectly physically fine. COORDINATION/DEXTERITY: Excellent, although I still have a twitch in my left wrist and hand. MEMORY: Patchy. I can recall something with extreme detail; I had a little trouble keeping the neighbor kids straight, but I had that difficulty when I was healthy, And there were 20 of them, so it’s hard to keep rack (including, as it turns out, three feral children who just slipped past the guards). PHYSICAL: Not too bad. My head’s still sore, though that’ less of a dull ache, and more like stabbing, intermittent sensations SIDE EFFECTS: Nothing new.

[cutiecrates]

Cutie Reviews: NMNL July 19

I just got the news yesterday x3 my Lucky Treat has officially shipped! I’m not sure when I’ll get it, because while there is tracking, I kind of wanted it to be a surprise. But I’ll be sure to keep an occasional eye on it just to make sure nothing happens.

“With the weather heating up we wanted to bring you a box of beauty items that will be staples for you this summer! Don’t forge to bring these essentials with you on your summer holiday!“

Prize

This month, the winners of the mini-contest could receive some skin care products perfect for the summer weather. That perfect white clay looks a lot like something I got sometime back, a facial product, but I’m not sure if its the same thing.

Glam Gift

Meanwhile, we have a variety of brands I never heard of before- with the exception of the pink face mask up in the corner, if you recall in June’s KiraKira box we got the exact same thing, but it was a blue one.

July’s Must-Have Summer Item!

And this months horoscope is a must-have item for summer. Find your month and tell me down below, do you have these things? If not, would you want them or like them?

I don’t wear flip flops anymore, but I did own a pair of pink ones when I was little.

Alright! So let’s get started with this months items!

Prreti Pure White Milk Cream & Hatomugi UV Milky Gel

Okay, so starting with the item I already own, the Hatomugi UV Gel. This is a skincare product ideal for moisturizing and conditioning the skin for sunny weather. The one I own of this is right across the room from me, and from what I could tell there was virtually no difference between them (obviously, but it doesn’t hurt to check).

I’m not crazy for item repeats, but in this case I can make an exception because this is a really good sunscreen/moisturizer. It isn’t sticky or greasy and it soaks into the skin really quick, and the scent is extremely light and non-invasive.

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The Prreti Pure White Milk Cream product is made from natural ingredients like milk protein extract, white flower complex, and peach extract to help give the skin a natural glow in place of heavier makeups or foundation. It can even be used to add a little shine to the armpits, elbow, and knees. It’s has an.... off-peach-ish sort of scent?

What’s nice about this product is that unlike fresh applied foundation, it’s a clear lotion-like product that soaks into the skin and won’t rub off on your hands or something else that touches it. I’m not actually sure it could replace a foundation, but I feel like there’s a difference where I applied it, just a little bit of one. It feels like the Hatomugi UV product in hat it’s un-greasy and feels really light on the skin.

Frill Makeup Pouch

This is a first for NMNL, we are receiving an adorable makeup pouch, a must-have item for carrying around your makeup essentials, or honestly any sort of purse or essential item you might want. I know the pic makes it hard to see, but the purse has a gold and white woven texture, and the ruffles and zipper segment are rose gold, this would be perfect for the beach :3

I know some beauty-based boxes do give away items like purses or pouches or some extra-item so I was a little surprised because usually NMNL and KiraKira Crate don’t. I like the idea so I hope we see more~

Sakura Blotting Paper and Bandage set

For summer, it comes in handy to have some blotting paper. Before I ever got some I never really thought about it, and now I really like having them- just in case. To celebrate spring into summer, the pack features a simple sakura design, and it even comes in 2 bandages! I never saw that one before. The sheets also have a very faint hint of pink coloring on them, which is a nice little additional touch.

There isn’t really much I can really say about blotting paper. It might feel a bit weird using if you never did before, but it does a great job collecting the excess oils and sweat from your skin. I’d recommend trying them if you never did before because you might end up liking it.

Bling Bling Eye Stick & Yum Yum Lip Syrup

As usual I always look forward to the makeup items, and these were no exceptions. First up we have a crayon eyeshadow by Etude House, available in a few differently glittery shades perfect for summertime! The color I got was Pinky Star Rain. It’s a really pretty gold-copper-ish color, with a hint of pink- I suppose it’d be rose gold too?  

It applies smoothly and looks really pretty on the skin, whether you leave it as is or blend it out, or use both techniques to create a sort of natural-ish hue with sparkle.

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To go with our glittery sun-kissed skin, we also have a fun "lip syrup” by the SAEM, available in 3 different yummy scented, delicious tasting colors; from the cherry red one I got, to a strawberry baby pink, and a natural peach. This goes on the lips very smoothly and gives them a nice, healthy shine.

It smells good, tastes fine (should it get in your mouth, I’m not saying to eat it), and it eventually dries onto the lips, leaving behind a hue for some time afterwards. It’s not sticky on the lips, nor greasy, just wet. I’m not really for lip products like this, but I actually really like it. It smells like cherry candy with a hint of medicine in it, but not overbearingly. It applied really easy and smoothly (especially in comparison to a couple past products I got that made my lips look patchy, or I had to apply a lot), and it’s not a terrible red shade either.

CHOOSY In Air Beauty Gummy

This is another first for NMNL, an edible item! But of course, it’s an edible item perfect for this kind of box (and by Choosy Lips of course), it’s focus is to improve the plumpness, smoothness, and overall quality of the lips in a fun little lip-shaped gummy. They were available in either peach or yogurt and contain collagen, calcium, hyaluronic acid, and dietary fiber.

Besides being fun to squish, the gummies taste pretty good. It’s sort of like a milky, yogurtish peach flavor. I’m not actually sure if they really do anything though, I want to believe they do, but I can’t tell.

Foot Moisture Pack

This is our last item, a fun moisture pack for your feets. What they call socks, I was calling booties. Each set comes in a fun color and has a dotted pattern on them; ironic that I got yellow huh?

Well on the upside the product was scented like delicious lemon~ I love bright citrus scents like that, and even without the product I can still pick it up from the package. 

Besides the fun design, I like how the adhesive tapes were actually included, in fact they were on the socks already, all you had to do was pull the sheet off of them and wrap it to the side. I did notice the product seemed small though, and while I could feel it on my feet and they came out slippery and moist, I can’t say it did as well as others I’ve tried. It did feel good to use with all the walking I did the past four days with the hospital though, and it did help “repair” the skin. 

♥ Cutie Ranking ♥

Content - 5 out of 5. Everything was nice and worked fine, I didn’t have any sort of unpleasantness or issues to deal with. I liked everything.

Theme: 4.5 out of 5. For summer a summer theme is perfect, and I agree that most of these items served as a summer essential. I’d say there was 1 or 2 that really didn’t, but for most part I believe the theme was great and well thought out.

Total Rank: 10 out of 10. For summer I feel like this would be an essential box to get ;3 The items were good and it had a fun variety!

♥ Cutie Scale ♥

1. Lip Syrup - It’s so cute, and it doesn’t look that bad on me like some red shades have a tendency to do. It smells delicious~ 

2. Makeup Pouch - While I loved the idea and am happy they included it, I initially didn’t really like the style of it much. But the more I looked at it the more I ended up liking it. It’s perfect for a summer look and carrying around makeup essentials.

3. Choosy Gummies - I love squishing them, they’re so cute~ 

4. Bling Bling Eye Stick - It’s pretty to look at and it’s a subtle glittery shade in a natural color that’s still fun to look at.

5. Foot Moisture Pack - The packaging/booties were fun to look at and they smell amazing. Although I’m not sure I liked the quality of these ones in comparison to others, I’d buy it for the scent.

6. Hatomugi UV Gel - I’ve already gotten it before, but it’s an item I like so I’m okay with that. It works.

7. White Milk Cream - I love it’s cute milk carton package. I’m still not sure it did much, but it felt nice to put on.

8. Blotting Sheets - I think they’re pretty to look at, but unfortunately because its fall, soon to be winter, I don’t think I’ll be using these right now~ I like how they included bandages, because you never know when you’ll need one.

[exppresscarwashindia]

Car Care Made Easy with Exppress Car wash’s Tips:

Professional Car Care Tips:

Owing is a thing of the moment of proud and if it about owes a car, trust me it is the greatest feeling in the world related to materialist thing. Maintaining your vehicle shiny and scratch less, for many it seems like an obsession especially for them who are new car owners. Nevertheless, paying some effort in caring your car paint task will pay dividends exactly down the road when they are reselling it. Car care plays an important role in extending the life of your vehicle, so if you are longing to have better looking car for years, do take of your car professionally.

Not just a properly maintained car paint task plays its role in preventing the car from oxidation and rusting, but it even attracts many buyers and in return, it directly commands the higher resale value of your prized possession. Spending enough money for mechanical refurbishment will be worthless if the buyers are turned away by the torn, dull and old appearance of car first place. Being an end user, can you imagine investing in a car that has amazing interiors but scratched and patchy exterior? I hope the answer will be a big no. Just like you, other buyers too care for the appearance of the car than other things. In short, when it comes to the business line of buying and selling of any product, the first impression always matters and can bring more profit to your pocket.

Car wash: Most Important Step of Car Care

If your car paint is exposed to sunlight or rain or storm, it is professionally recommended to get your car washed and waxed more often so as to protect it. Here in India, the frequent weather changes are quite harsh over the car painted surface resulting in scratch marks, rusting and dullness of the car shiny painted surface.

On the other hand, if you have to leave your car for a longer time in parking, the best-suited place is under the shade most preferably under the garage or any underground parking. Though the trees provide plenty of shade, at the same time, they turn into the reason of many more severe damages from bird dropping, tree sap, bugs, and other insects and others. The bird dropping acts as a blot on your pride ride that can be easily avoided. You can place your car in underground parking or any garage and add durability to the shine of your ride.

Bird droppings are not just unhygienic and unsightly but are even very acidic. Under extreme sunlight exposure, that can soften the car’s paint and the clear coating applied over it, the acidic composition of the dropping can dissolve the paint leaving permanent damage to the car paint and can be even more hampering if left untreated for long. When it comes to taking car care of car’s exterior, it is always difficult as you can stop or prevent accidental happenings and bird dropping is one of them that cannot be ignored. A gentleman quoted that car wash is among the important steps in caring the car’s painted surface as it washes away all the enemies hampering them like dust, dirt, bird dropping, and chemicals and doesn’t allow them to settle down for further hampering.

TIP: don’t permit any torture to sit over car painted surface for too long as it starts to bond with the painted car surface which at the end leaves the roughness over the car surface. This roughness then demands extra of care, extra of washing, clay treatment and even polishing.

Car wash tips for car paint:

Avoid using cheap sponges available at the nearby convenience store. The sponge is a product that easily absorbs, entombs and can catch dirt in its pores. These dirt particles in its pores can leave behind the swirl marks and minor scratches over the painted surface as you rub against the surface. Microfiber is a fabric that is recommended by professional car washing companies and detailers. It easily cleans the surface softly without adversely affecting the surface. These microfibers are used to dry up the car body after a thorough car wash. The best part of using microfiber is it doesn’t trap any dirt particle so there is no chance of a scratch and swirl marks.

While washing the car, always try to use mild car wash shampoo as many of the dishwashing detergents constitutes a high percentage of strong chemicals and salt that are harmful to car parts including rubber, plastics and paint in the long term. The best car wash products are the one with formulations which are pH balanced. This pH balance makes them gentle over car parts as it doesn’t constitute any strong chemical. Along with best car wash product have a small percentage of lubrication suspended that acts as a barrier between the car painted surface and dirt. These lubricated chemicals guarantee long term shiny and clean exterior car surface. The products used at Exppress Car wash are mild and pH balanced, assuring that your car doesn’t face any hardness and avoid any risk of paint damage.

Method of Scratch Removal: Polishing is Part of Car Care

Spotting a scratch mark over your car is not the stop. Depending on the depth and severity of scratch, scratches over the car painted surface can be treated and removed. If the scratch mark is not too deep or wide, you can easily free your car from it with simple hand polisher. For many of the cases, the scratches are best treated with good quality car polish and polisher. Some of the good professional car detailing will do it for you. But when scratches reach the base coat, you need to respray it.

Is car protection important?

Long left dirt over the car bonnet and other segments can be the reason for minor scratches. So to prevent your car with any sort of mark and damage you can visit detailing studio nearby and get your car wrapped with a ceramic coating or car ppf which is done after a proper car wash. Any paint protecting sealant can work better for protecting your car paint and can be the best option for the one who is lazy in taking their car to car wash outlet. Once you have got proper car coating, you don’t need a more frequent professional car wash and other treatment just wiping off dust with wet microfiber can even work better. Although most of the car wash and detailing companies promises to bring down highly durable ceramic coating an average life of any ceramic coating ranges from 3 years to 7 years.

No matter which option you choose as a part of your car care, this is important that you are caring for your car. If you are looking for any service-related car wash and other car care services, then book your appointment today at 80-100-44000. If you find this blog relatable to your real-life need, do let us know.

Have a happy day ahead😊

[himb0i]

!!!HEY!!! Someone asked for a hair tutorial, so I took some screencaps of the process while I worked on one of my commissions and wrote up my thoughts to go with it! If that’s something that interests you, click through the readmore!

Step 1: Lose the screencaps you took of your actual sketch, starting the tutorial off on a great note!

Whoops. I ended up drawing over my partially-rendered piece to reproduce it. (My actual sketch was much messier. You’ll be able to see a little bit of it later!) The actual Step 1 is: Draw head. Sketch hair. I rough in the shape of the skull, the facial features, and whatever part of the body is in-frame first. Then, I sketch in the hairline, highlighted in red. Hairlines come in all shapes, from rounded to square to widow’s peaks! Next, I draw in a part coming back from the hairline, following the curvature of the skull. From there I start drawing in “chunks” of hair, working front to back and from the part, out, in sweeping curves. All hair has at least little bit of lift- It grows up and out from the skull, then “droops” downwards. Depending on the texture, it may have more or less lift. This hair is fairly fine, so it falls down not far from the root, but even that little bit of volume makes it look more three dimensional. :v Pay attention to anywhere it parts around 3d objects and be mindful of which pieces go in front of your character’s shoulders (if any) and which pieces go behind (if any). Hair overlaps itself, too- Consider having pieces cross in front of and behind each other, or spiral together. This step can be messy and fairly imprecise, you just want a general shape to guide you later.

Next come the flat base colors. I choose and fill in my background color in a new layer beneath my sketch. On a layer above that (but still beneath the sketch!), I fill in behind my sketch with flat colors and a hard brush. I like to work from dark to light, so I pick a dark midtone or shadow color for this step- Since the character is going to be blonde, I went with a milk chocolate sort of color for the hair. You can see pieces of my original sketch here (everywhere but the face)- There are some bits showing through where they shouldn’t, like the jaw through the hair, but that’s fine. I lock my sketch opacity and change the color, usually to a brown, and set it to multiply, so I can blend it into the figure later. Then I merge it down onto my flat colors.

Like magic, the face appears!!! I neglect the hair for a while and do a rough render of the face. This isn’t quite what the final product will look like, but it’s a start. I’ve also pushed the hair around a little to reshape the face and removed the jaw lines in the hair. Around her shoulders I painted over some hair bits, but that’s going to be all covered later anyway. You can see how my rendering gets lighter than my base colors here, too.

For my darkest darks, mostly around the face, I colorpicked the bits of the sketch that were in the hair and filled in a little bit, mostly on the far side of the face where i felt like the edge was getting lost.

Keeping in mind what color the hair is going to be in the end, I pick a lighter midtone and start layering it over top of the base color. I’m using Clip Studio’s default oil brush here, since it picks up underlying colors and blends but preserves a fairly hard edge. You could get a similar effect with other low-opacity brushes. Keeping my hand light and my wrist loose, I start making quick strokes out from the roots, following the direction of the hair every time! My brush is just a little bit smaller than whatever “chunk” I’‘m working on to start..

...but as I start to build up more color, I progress to smaller and smaller brushes. Keeping your strokes really quick and messy creates a natural, organic streakiness that forms the beginning of your hair texture, and since the oil brush picks up a little bit of the underlying color on each stroke, the area you’re coloring gets closer and closer to your selected color every time you go over it. In this case, it’s getting brighter. So, keeping my brights concentrated towards my light source, I build up layers, and where I see those streaks starting to form I emphasize them and start dividing the chunks in my sketch into smaller segments. Since the sketch is on the same layer and a darker shade of brown, it almost immediately starts to blend away.

More texture! Also, roots. With a small brush I sharpened her hairline, and you can see the texture I’m emphasizing as I go, using a small brush to pick out pieces of hair. I’ve also swapped back to a darker brown for a few seconds to add furrows between pieces of hair that were solid beige from the last step.

This is what the whole head looks like at this point. That streaky swatch in the upper right corner is what I’m using next- it’s the “Painterly Sparse Bristle” brush from Frenden. It comes in a third party brush pack you can find with a quick Google, and I do love it- But you could get the same effect with a small brush and a few more strokes.I picked a lighter color for the next layer- I tried the color of the x on the left at first, and it was a little too grey, so I went with the one on the right.

Light hand, loose wrist, following the direction of the hair and avoiding the shadows with the sparse bristle brush to lighten the hair overall and add texture. The shape of the brush gives me more strands per stroke and cuts down on time. It’s a little patchy where my strokes begin and end, which is fine- It’s also still too grey, as it turns out.

I picked a soft yellow, a soft brush, and set a new layer to “soft light”, then shaded over the hair to brighten it up. Not a super standard step but it does explain the shift in hue. Then I merged it down. It’s a little bit blotchy, but that will blend away as I work.

Up close, the edges of that sparse bristle brush look kind of square and chunky. Yuck.

It’s fixable, though! I’m done adding new colors for a while. Instead, I zoom in closer and move around the piece, colorpicking off different parts of the hair and going in with the default oil brush at a tiny tiny size. I’m doing two things: Blending out the less appealing parts of those “sparse bristle” brush strokes, and emphasizing shadows and highlights to suit my taste. The orange section is untouched- The white section has been worked on a bit. Loose wrist, fast strokes, always in the direction of the hair! This is where I start making a lot of conscious decisions about my shading, refining a lot of the haphazard streaks into coherent shadows and highlights. Remember that the chunks of hair are objects in a three dimensional space that cast shadows on each other.

While I’m zoomed in close, smoothing things out, I tend to start picking out areas where loose or flyaway strands would work well. The idea here is to break outside of the boundaries of your sections with finer pieces and individual hairs. Disrupting the edges of the smooth shapes in a few places makes the hair look less like a sculpted helmet and more like..hair. You don’t have to do this everywhere- Just a few flyaway pieces can be enough to establish the illusion of a head of individual strands. I tend to go a little bit overboard for stylistic reasons, adding a few more than I strictly need to, and separating them a little bit further from the body of the hair than they might realistically be, almost like the flyaway pieces are being buoyed upwards by water or a breeze. This is just a matter of taste, though. :v

Something to remember: Whenever you’re working on details / zoomed in to a piece, you should zoom out and look at the piece as a whole, often. Otherwise you might find that something that looked good while you were really close to it looks out of place in the context of your painting as a whole!

Moving around the hair at a high zoom means you’re going to run into the ends of the hair, and if you’ve been working with blendy brushes they probably look like this.

This is another great place to put some loose strands. I use the default “darker pencil” tool at a small size and sharpen the edges up, then blend a little bit on top with the oil brush if I need to. A little bit of a sharper curve at the ends of the hair, where there’s less weight pulling it down, can add some life- I tend to go exaggerate here, too, making the ends a little bit floaty, or a lot floaty, or swirling the ends of straight hair into spirals. It adds a little bit of magic to an otherwise static portrait.

Do the whole head! This is the most time-consuming part, but it can be really soothing, too. Take your time and work steadily, section by section. :> Speaking of exaggerated swirls, that piece starting to twist up on the (viewer’s) far right is a good example- That hair probably wouldn’t twirl up that way, but it DOES add a little bit of visual interest! I don’t have any loose hairs on the outside of the outermost edges of the hair here, though.

And now I do. I like to add the loose hair on the outside edges on a layer beneath the figure- That way, I don’t have to worry about blending the ends into the rest of the hair. When I’m done, I merge the two layers together.

Anddd highlights! I picked the lighest coor I’d put down, made a new layer above the figure, set it to “Add-Glow”, and used light, short strokes with the sparse bristle brush. Avoiding the shadows, I arranged the highlights in horizontal bands, keeping them dense towards the light source and fading them out as they moved back.

At this point, I still have some work to do, especially on the face, and I’m guaranteed to do more with the hair along the way. But anything I do from here on out is going to be a repeat of one of the above steps- More blending, more flyaway hair, etc. :> I change things around a LOT as I work, so no part of a piece, hair included, is for sure done until the whole piece is polished up and saved! If you want to see how the finalized painting came out, hair and all, you can click here!

I hope this is helpful to someone! If there’s anything else you’d like me to break down, let me know, and I’ll see about documenting my process the next time it comes up.

[thisdaynews]

‘I Sort of Can’t Believe This Is Happening’: Young Progressives Agonize Over Bernie-Warren Feud

New Post has been published on https://thebiafrastar.com/i-sort-of-cant-believe-this-is-happening-young-progressives-agonize-over-bernie-warren-feud/

‘I Sort of Can’t Believe This Is Happening’: Young Progressives Agonize Over Bernie-Warren Feud

Until now.

“I sort of can’t believe this is happening,” says Nicole Margheim, shaking her head between sips of a local porter. “Maybe this is naïve, but I was hoping they would ignore this infighting and focus on policy. Now I’m really worried. We should be building a coalition to make sure one of them gets the nomination, and instead this is going to divide us on the left.”

Margheim, a Drake senior studying anthropology and English, backed Sanders against Hillary Clinton in 2016 but has remained noncommittal ahead of the Feb. 3 caucuses. The reason: Her admiration for Warren. Margheim says she has teetered back and forth between the two progressives, scrutinizing their positions, studying their candidacies and agonizing over which one to support. Margheim knew that eventually she would have to pick a side. She just never imagined it would happen under these circumstances—amid a confrontation not over policy disagreement but over accusations of gender sensitivity, “a he said, she said situation,” one that only grew more heatedafterthe debate concluded, when Warren chose not to shake Sanders’ hand, setting social media ablaze and prompting pundits to run harder with a story that was otherwise losing its legs.

“I’ve always said I would be thrilled if either one of them was our nominee. I think a lot of us on the left felt that way,” she said of Sanders and Warren, noting that she doesn’t know whom to believe. “But now I’m not sure.”

Against the backdrop of a virtual four-way tie in Iowa, with Warren and Sanders running so closely alongside Joe Biden and Pete Buttigieg, the abrupt unraveling of the nonaggression pact between the two longtime friends and Senate colleagues is arguably the biggest development of the Democratic campaign. And while there are legitimate long-term questions about unity on the left heading into a general election, the more pressing question facing Warren and Sanders is how their dispute will be adjudicated among their most coveted demographic: young voters.

In 2016, when Sanders roiled the Democratic establishment by fighting Clinton to an effective tie in Iowa, he did so on the strength of overwhelming support among young people: Sanders won 84 percent of voters ages 17 to 29, entrance polls showed, compared with just 14 percent for Clinton. It was that lopsided advantage among younger Democrats, more than his appeals to working-class whites or any other demographic sect, that kept Sanders competitive with Clinton deep into the primary season.

Four years later, even as he sought to grow his loyal base of supporters, Sanders has invested heavily in maintaining that edge. This is particularly true in Iowa, a sprawling state with patchy population centers where organizing is famously challenging—and essential. With its two massive universities, several midsize schools and dozens of smaller private colleges scattered across the state, Iowa offers a sort of built-in activist class to any Democrat with the message and machinery to leverage it. Sanders has been the undisputed leader in this regard, out-organizing his Democratic rivals on Iowa campuses even since before the launch of his 2020 candidacy. But, by all accounts, Warren has been gaining on him, cultivating an organic grassroots loyalty while demonstrating a durable appeal to young voters that even her loyalists did not expect at the outset of the contest. (Curiously, the 37-year-old Buttigieg continues to poll shabbily among the youngest segments of the electorate.)

Long before the hostilities broke out this week between Sanders and Warren, it was becoming apparent to both camps—and to Iowa insiders—that the battle to become the progressive standard-bearer was boiling down to a battle for young voters. In September, when Warren surged to her first-ever lead in theDes Moines Registerpoll, it was because she had dethroned Sanders among voters under 35; when this month’s poll showed Sanders back on top of the field in Iowa, he had reclaimed a comfortable lead among that group. This has been a reliable pattern in almost every Iowa survey: Whichever one of the progressive candidates performs better among young voters, performs better statewide.

This reality was not lost on the 20- and 30-somethings who assembled for Tuesday night’s watch party, a joint venture of the Drake Democrats and the College and Young Democrats of Iowa. (The latter group brings high schoolers and young professionals under the activist umbrella.) In conversations with nearly a dozen attendees, the Sanders-Warren showdown was all anyone could talk about—not merely because it was the news of the night, but because it laid bare the reality that many of them, and many of their friends, were still struggling to choose between the two candidates.

“If I had to decide tonight, I don’t think I could do it,” said Katie Schickel, a recent University of Northern Iowa graduate who’s now a social worker in Des Moines. Like numerous other young women I spoke with Tuesday, Shickel said she wasn’t sure whether to believe Sanders or Warren—and frankly, wasn’t sure whether to care. “I don’t know what to make of this whole thing tonight, but I don’t think I view either of them differently because of it.”

“I liked that she used it as an opportunity to talk aboutherelectability,” Olivia Habinck, a junior at the University of Northern Iowa, said of Warren’s performance Tuesday. Still, Habinck downplayed the entire drama—“we have so many bigger fish to fry”—and said that she wouldn’t downgrade Sanders for his role in the feud. These young women mostly agree that sexism has played a role in the Democratic primary, but there was consensus as well that Sanders is no sexist.

So, whom will she caucus for?

“I really don’t know,” Habinck said. “It’s 20 days away. That doesn’t sound like a lot of time. But as we’ve just seen, anything can happen.”

Leaning into the bar at the debate’s conclusion, Margheim sipped the last of her beer and looked around. She wondered how many of her compatriots were caught in the same dilemma. “I mean, I live with four other girls, and we’re all stuck between Warren and Sanders,” she said. “It’s the policy details and passion of Warren, versus the charisma and grassroots energy of Bernie. And my gut still hasn’t led me one way or the other.”

The indecision didn’t scare her until the events of this week. In just the past few days, Margheim said, she’s begun to see attacks, online and elsewhere, mounted by friends and classmates loyal to one of the two candidates: Warren fans questioning Sanders’ age and health and electability, Sanders fans challenging Warren’s authenticity and her commitment to progressive ideals. Suddenly, Margheim fears, caucusing might feel less like making a choice and more like picking a fight.

“It’s really unnerving,” she said. “I hope it doesn’t just hurt them both.”

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[localwebmgmt]

Digital Marketing QA – Hump Day Hangouts – Episode 266

Click on the video above to watch Episode 266 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

Announcement

Adam: Hey complaining about AWeber. If you’re using a Weber I suggest you go look at Active Campaign or something. But anyways, that said, welcome to Hump Day Hangouts number 266. We got the pre-holiday special Hump Day Hangouts going here. I almost put on like my reindeer ears. But I withheld. I’ll be back next week. And I think the guys are going to have some, maybe some outfits or we’ll see it. Hernan is giving me a vigorous yes. Yeah, I think he’s going to dress up as Santa Claus. Man. That is awesome.

Hernan: Hey man. Thank you for doing that. Hey, man. It’s like 1000 degrees right now.

Adam: That’s right. You’re in the upside-down, aren’t you?

Hernan: Yeah.

Adam: Well, Hey, everybody. Before we get into it, we’re gonna say hi to everyone real quick. And then we got a few quick announcements, some really good stuff going on, especially with the holidays. And then we will get into it. We got a lot of questions today. So, Bradley, how are you doing today, man? How’s Virginia treating you?

Bradley: Good. I was almost late because I was talking to a prospect that was looking for SEO services that found me through my SEO Virginia horrible drive stack g G Site that I built when back in 2015 so I just making a comment just kind of giggling with Marco about it because that was from way back in 2015 and I still ranked number one I still get leads from it so pretty interesting.

Adam: That’s awesome. Good day, man. Yeah, that well, you know, it doesn’t work but I guess you’re gonna have to take the lead anyways.

Bradley: I don’t think Google’s gonna shut it down any minute now.

Adam: Hernan, how you doing man down there in the other hemisphere?

Hernan: I’m good, man. All’s good. Everything’s good. Getting ready to spend some time with the family. Diving into some new ways of marketing and communication with potential prospects. So that’s going to be good. We’re going to be talking a little bit more about that in upcoming episodes. So, all good, man! I’m excited to be here.

Adam: Outstanding. Chris, how about you? Are you home in Austria?

Chris: Yeah, I’m home in Austria and I guess I prepared a little bit early because last year it was always Hernan. And this year I put up the Christmas tree as well just for the help the Hangouts. But yeah, like we’ll see what’s happening next week then.

Adam: Outstanding. And Marco, how about yourself. How you doing, man?

Marco: I am doing really good, man. Two charity webinars already in the can. The next one scheduled for next Monday and it will give a lot of great information for people who donate. So that’s the only thing you have to do is go and donate. But this year, like we have a whole bunch of awesome prizes that we’re going to give to people who have donated. For example, a couple of hours of my time, two people at each one will get an hour syndicated they’ll be drive stack, syndication networks, there’s going to be Dadea donated five embed gigs and five-link building gigs. So that’s one that’s five people who will win the embed, plus link building game, right? Which is, which is awesome. You aim that at anything that set up right? And that juices just gonna flow in and push it up. So I’m excited the charity is doing well. We’re collecting money people have been awesome donating, but we do not. We always need more. We always need more. Poor kids.

Adam: So I know a lot of people know about this, but can you tell everyone because we get new viewers all the time what the charity is or who had benefits.

Marco: So the idea is to take children who are at risk. And by at risk, it’s either they come with us or they it’s drugs, it’s abusive, it’s violence, it’s prostitution. Child prostitution is rampant. That’s how it is in the third world. You got a lot of pervs who come over and take advantage of that poverty. So what we want to do is we take these kids and we give them an option. You come with us, we’ll give you everything you need to go to school shoes, uniforms, books, we tutor them on Saturday. We take them through mentorship programs, because we also want to create community leaders so that other children have someone else to look up to. There’s another hero, right? It is that just the drug dealer with the fancy car because he right now, he’s the hero we want. We want to show them another aspect of reality, of life that there are other heroes that they can emulate rather than following the drug dealer to a slow death.

I talked about Fernando one of our biggest success story he started out with with eight or nine of his friends, right? Running around sometimes coming to a charity and sometimes it’s not. He’s the one who stuck it out, the other ones who didn’t are dead. And so that’s the choice that these children are making. They come and they get an education, tutoring tech school, and then we place them with with big companies because we train them for the right jobs, for the jobs that are in demand in Costa Rica. So it’s either that or you die. So that’s the fucking option, guys. It’s incredible. You have no idea poverty in the third world and Hernan knows, for the patchy what is the onset? Gotta say is another place to do. So that that’s my passion. I did that my magnificent obsession. My magnificent obsession is doing everything I can to help people make money.

Google so that I can make money. But my passion doesn’t feed me, right? My passion is something, it feeds my soul. But I need to make money in order to go and really work at my passion or good which is what I do. And so thank you guys I know Hernan, I’d like to thank him personally. Because he’s awesome. He donates every year. So thanks a ton and you guys will always make this up this possible. Thank you.

Adam: Yeah. How much does it cost it to take care of a kid get him in classes get them in all this for a year?

Marco: 200 bucks per child and that includes everything and includes the tutor includes the mentorship. We do these weekend getaways. We make ourselves available. The family sometimes needs food. They have a tin roof, cardboard walls and nothing and on the fucking windows. That’s the conditions that they’re living in the shack.It’s horrible. They have open sewage, you name it. It’s there and it’s worse than you imagine the worst that you can possibly imagine. And it’s worse than that.

Adam: Gotcha now well and I want to say to to everyone like I know we’ve had some large donations in years past. I’m sure you’ve already gotten some this year but it’s one of those where truly every little bit helps and Marco I know you’re not restricting you know, access to the webinars based it’s any donation amount, right?

Marco: Absolutely not. It’s your heart is going to tell you what of course you want. Your heart dictates to donate. And your wallet dictates how much you got a big wallet. Open that motherfucker man. People need it. Yeah, people need it. And I’m this year I’m matching every all the donations I will tell you that I’m matching $1 for dollar

Adam: Yep. that’s awesome. Well, we’re going to be throwing some more on top of that. We got some awesome holiday specials coming up, you guys, and anyone who donates is going to get some special stuff there. So, you know, you could donate $1 you can donate $100 and donate $1,000 again, whatever you can like, what’s your heart your wallet tells you so you can this has been a really good thing. Marco is it’s been like three or four years now.

Marco: We started doing our own little thing, and then it’s just picked up. So this is what the third or fourth year. But I’ve been helping them for like 9 or 10 years. Nice from from way back when my wife and I started helping them so it’s been a while.

Adam: Good deal. Well, you know, I mentioned some special stuff coming up with the holidays. So we’re going to have more coming out about that and then wanted to let everyone know to. Next week we’ve got a really special Hump Day Hangouts. We’re not gonna have time for questions. If you’ve got them up there, you know, maybe we can try to take them into the Facebook group. We’ll do what we can but we will wanted to sit down and say, hey, what could we do at the end of the year that would, that would help everyone going into 2020. And we’re going to cover a lot of various we’re going to keep it into short segments, and we’re bringing on some guests as well, we’re going to have Rob Feel. Of course your motive him co creator of RYS Reloaded, helping, I’m going to call him the Chief Operating Officer at MGYB, the guy who gets shit done and, you know, gave me some great advice, some insights, POFU Live.

And then as well, we’re gonna have Jeffrey Smith, the on page master SEO bootcamp, SEO ultimate plugin, he’s going to come in and be laying down some good stuff as well. So you do not want to miss that. We’re going to go a little bit longer, but we’ll start at the same time next week and we’re going to cover a lot of ground. And after that, we are going to have some holiday specials going on. But after that, there won’t be a Hump Day Hangout until 2020. It turns out that it does fall on Christmas Day. And I think we all want to be spending time with our friends and family doing that. And we realized that probably not a lot of people are going to be maybe attending. So we’re going to go ahead and push it back to I believe it’s January 2nd, because then the first Wednesday in 2020 falls on New Year’s Day. So that’s a holiday as well. So we’re just pushing it back to one day. So we’re going to go next week, be there, we’re going to have some good stuff going on some great guests, some good knowledge, as well as some awesome holiday specials. And then the next Hump Day hangout will be on January 2, 2020. As well, too, man, we’ve had a lot of stuff going on Bradley and the mastermind is getting what they’re getting a webinar a couple days before Christmas, aren’t they? You move that up? So you could squeeze one in before Christmas?

Bradley: Yeah, we’re going to do that on Monday, the 23rd as opposed to Christmas Day, or the day after Christmas is when it would have been Thursday. So yeah, we’re going to do that on Monday, the 23rd

Adam: awesome, and then you just got done. Correct me if I’m wrong about Monday with the second half of the branding training is that

Bradley: yes, that’s been all edited now and chopped up should be in the membership area soon by the end by the end of this week. And then I’ve still got to add all the notes and individual lessons. But in case anybody missed that the YouTube training was already been split up, there was I think 15 videos for the first part that were created out of that almost three hour webinar. And I think there was 14 for the GDN Ad, the Display Network portion of the training. So that was almost another I was almost three hours also. So it was like out of six hours of content. I think we ended up with almost almost 30 videos and everything’s been split up now and it’s got all the notes and everything so it’s a really good course in fact, I don’t think we I think we took down all the specials for that one if we haven’t we need to.

Adam: Yeah, but there might be something in the holidays but regardless, yeah, that is a great course. I’ll put the link in there. Really. Bradley went above and beyond on this and cranking this out before the holidays. Bradley I’ll let you add on to this but I call it kind of the massive branding course you know if you want to build a brand for yourself which you should be doing. I think Hernan can chime in on that but or for your clients and charge them for this service, right? This is you know, another one of those no brainers Just do it. But what you guys want to add on to that?

Bradley: Yeah, I did. I actually was playing around today with some ad campaigns that I’m running for some of my own projects. And I discovered or kind of figured out a way to even build out the custom intent audiences even more thoroughly. It’s a more efficient way to build out these audiences to make sure that you really getting targeted. Your ads are only being shown to people that are really targeted. So I’m going to probably record a supplemental video and add it to the training specifically about that. But yeah, I agree. I mean, I hit this over. I repeated this throughout the training. Every everything that I talked about in the branding training should be applied to you as the consultant or the agency owner should be applied to your brand first.

Before you set this up for any clients, you should do it for yourself. And you should just plan on constantly running branding campaigns so that you can start to fill that pipeline full of prospects. That’s the number one thing holding people back, we get it through all of our surveys over and over and over again. We hear people say, their number one biggest problem is getting clients. Well, what are you doing to continually keep your pipeline full of clients or prospects? If you’re not doing something, then it’s your fault that you don’t have a continuous steady stream of new clients coming in the door. It’s because if you keep doing what you’ve always done, your results aren’t going to get any different. So, the branding training was essentially for you to learn how to do that on your own, for your own agency first, your own business first. But then it’s also something that you can offer to clients and it’s a way that you can generate revenue. I showed in the YouTube training how to actually find prospects that are currently trying to use YouTube for leads that are failing miserably. So anyways, it’s a good course. I would recommend everybody check it out. By the way, if you’re in the mastermind you get that for free.

Marco: Something like that out something real quick before you go on to. There’s a question whether you should brand whether if you’ve read the patent, if you’ve read BERT, and if you read about neural matching, which is trying to do away with EMDs and spamming of titles, especially in local searches, the map results. And you think that branding is optional. You’re nuts. You’re nuts. Branding is no longer optional Semantic Web brand plus location plus keyword association is what wins the game. I just gave you the keys to the kingdom. It doesn’t doesn’t seem that way because oh, it’s just Marco talking shit. I just gave you the keys to the kingdom. Apply it, use our shit and see how you do?

Hernan: Yeah. I’m just going to add something real quick. I don’t remember who said this, is that the number one is the most dangerous number for any business. Like, if you haven’t one conversation, if you’re sending one email, if you’re talking to one prospect, if you’re doing like, if you build like one back end, you know, like it all of that stuff is like the most dangerous thing that you could do for your business. So with branding, what we basically do is we sold that completely, right? You will never have to worry about the influx of leads again, think about that the POFU that you gain by just being in that position where you know, people are just coming your way, right? How much more you can charge people. And because you’re not going you’re not going either out call and say hey, I want to work with you. People are coming to you’re saying hey, yeah, you’re the Scott. You’re that person. I saw you there, I saw you here. So I think and that that multiplying effect also applies for your client. So it’s a really good tool to have in your toolbox for yourself as a consultant as the breadwinner as the marketing head, or the the guy before behind your agency, it doesn’t matter if you have like two or three clients, if you have like, 30, right, you’re still the guy behind all of it. And not only that, but that multiplying effect will trickle down to your business to your clients, and they will see the effect as well. So that will, you know, put you in a much more powerful position, my opinion, so it’s really good for you. Good.

Adam: All right. Well, before we get into questions here, just want to wrap this up and say, Hey, if you’re watching this for the first time, thanks for watching, make sure especially to attend next week and check out the holiday special Hump Day hangout webinar. And then in the meantime, head over to battle plan dot Semantic Mastery calm grab the battle plan. It’s our step by step process for getting results with everything from new websites age domains, YouTube channels, just check it out. There’s a ton of value in there, we threw in some crazy bonuses. It’s amazing. We love it. Well actually, I’ve got to look up the numbers but I don’t know over a couple thousand people have also loved it. And if you’re wanting to grow your digital marketing business, then you’re the type of person we’d like to have in the mastermind you’ve heard us talking about a little bit here. But if you want to join the experienced community, that’s the place to be and you can find out more about that at mastermind.semanticmastery.com and to everyone whether or not you’re in the mastermind, or you’re doing things on your own. We highly advise saving time and money, head over to mgyb.co and get done for you services. We got press releases, link building, the SEO shield that is newly released. And I think it’s actually available on its own right now. Not just through the Black Friday deal. We had just tons more stuff and a lot more coming. And of course, I just put the link on there. If you guys haven’t yet. Please go subscribe to us on YouTube. I know we’re really close to 7000 and I know that makes Bradley’s day. So maybe we can hit 7000 during Hump Day Hangouts and let them know about it. So with that said, let’s get into it.

Bradley: Yeah, now you’ve got me curious. I just gotta check 6,990 or 10 away.

Hernan: Oh, wow. Yeah, go subscribe.

Bradley: 10 from 7000 I mean, that’s not like that’s just a nice round number. It’s not a milestone we got to get to 10,000 before we really have accomplished much, but these are all organic views. I mean, other than I had a subscribe campaign running with YouTube ads for some time but anyways. Alright, let me grab the screen. I kind of pre-answered one of these questions. Here we go. Okay, somebody confirms you got my screen.

Adam: Good. Got it. Yep. Okay.

What Is Semantic Web Algorithm?

Bradley: Stevens up first, Stephen I put a reply below where I talked both Marco and I in the last week or two, I think two weeks now have been interviewed by Matt Versteeg of the low on for the local SEO podcast, local SEO show podcast and great conversation. It’s always fun to be interviewed by somebody else in the industry to have a conversation about, you know, SEO or a lot of the other podcast interviews that I’ve been on, have to kind of dumb it down or water it down a bit because we’re talking to a broader audience, but it’s kind of nice to talk to somebody that understands our industry. So we can talk shop a little bit more so by the way, Marco’s. I think it just got published today. And I listened to it was a great interview with Marco. And so I had an interview with Matt about two weeks ago and I spoke about he asked a question very similar to what your question is, which is what is the Semantic Web? And so I gave him a much more thorough answer there. So I linked to that it’s in our free group guys. Here’s the if you go to our SEO and marketing by Semantic Mastery group. It’s also in the chat now on the Hump Day Hangouts page, but it’s this post from Matt Versteeg about the, you know, interview with me that he had is about 45 minutes long. But in the beginning, I talked about the Semantic Web. So just as a very quick definition, I’d like to get Marco’s input on this too. But the Semantic Web is the change the move from the algorithm knowing just determining how relevant things were through search strings, right. So queries have been stringing certain words together or phrases to create to answer a query, which is what the algorithm had been for so long to now things so from strings to things, because all of it’s not just about the internet or web pages anymore, right? It’s about everything in our world now is connected to the web. And so that devices and entity all these things have to be given an identity some that the machines the bots can understand so that they can start to understand relationships between these things, whether it’s web pages or a device, a mobile device of person, brand, it could be any number of, you know, your appliance for godsakes. Your refrigerators and light switches at home are now online. So it’s a way to create entities out of things, in a way for it to understand the relationships between them, the associations between them. And so the Semantic Web was something that we kind of fight, we saw it coming, which is why our name is Semantic Mastery. Way back 2011-12 timeframe. We saw that the cement, you know, it was coming, right. So Google had already been applying for patents that were showing that the Semantic Web was coming that they were shifting over to Semantic Web and so that’s kind of why we named our company. That was because we were going to optimize or learn how to optimize for the Semantic Web. And it took a lot longer for it to catch on, then we thought it took several years as we’re just starting to see within the last few months again, Marco will talk much more about this.

But some of the the more advanced algorithm updates for the Semantic Web, such as Bert, or the neuro mapping or neural networking algorithm, which is I think, just came out about two weeks ago. Those are specifically Semantic Web type updates, just like Hummingbird was one of them was one of the earlier versions of that. So it’s something that we’re seeing more and more like we’re moving faster into it now than we have been it’s been a kind of long, slow progress to get to this point. But, you know, I think that’s why the stuff that Marco especially has developed over the last several years because we saw it coming. We’re several years ahead. And so that’s what Marco was just talking about, with you know, branding and all that. It’s about the entity, right? You want to create a strong entity on the web. And there’s a number of ways to do that the SEO shield being our preferred method, which works incredibly well. So Marco would say you about it.

Marco: I’m always talking into a muted mic. Well, the Semantic Web, just the Semantic Web. The idea is for web pages to have structured data in the tag, and constructed in a way that a bot can more easily interact with the page. Because the bots were having so much trouble with the unstructured data meaning they these sets of words that the bot had no clue how to interpret. So again, that the idea of the Semantic Web is just simply being able that the people who are either building the website, designing it, coding it to be able to go in and structure the data. But yes, it involves entities and it involves a whole bunch of things that I’m, in fact I’m speaking on in the charity webinars, you really want to know what this is about, catch that podcast and catch my charity webinars. That’s one. And I think that the question also says, or he’s asking about the that you mentioned, Bradley, the Semantic Web algorithm.

There is no Semantic Web algorithm. The algorithms are a set or different code sets that draw different data. And it’s all put together on under one in a huge relational database. All of its code guys, it’s just simply zeros and ones and there are sequences. And you know, for example, Semantic Mastery has a word sequence. It has a bunch of set, a number sequence and it has a bunch of other number sequences related to it, which are, you know, things, it’s words that are related to it. But at the bundle, I don’t want to get too deep for you guys, because I don’t want to confuse you. This is not the forum for it. But the bot has to go in, grab the words, turn them into zeros and ones, right bits, bytes, and number sequences to be able to interpret it. And it has to gather all of this information from all over the web, everything that’s related to whatever it is that a person is looking for, if they’re looking for Semantic Mastery, to give them the best result for the query. So we have several, not that not just one algorithm at play, but it all ends up in what Google is calling a ranking score, which of course they’re not making public. Then we don’t know-how in a route world it accrues exponentially, of course, but we don’t know exactly what a cruise ranking score but we do have a great idea for example, from Bert, from the PageRank algorithm, from the ranking score algorithm, and from the distance graph algorithm, right? We’ve talked about seat sites and seat set. So there is no one Semantic Web algorithm that doesn’t exist. What does exist is a whole bunch of different algorithms, compiling information. And they can be either really positive, which is what we work on. We work on triggering all of these positive aspects of the different algorithms that are going to get us a whole bunch of Google love. And we tried to avoid all of the negative ones that can come and really hurt what you’re doing.

If you’re doing client work. You can get your client’s website de-indexed if you’re not doing everything correctly, and I hope that answers the question. If not go to the free Facebook group, and ask the question so that we can ask for maybe a little bit more. Better yet. Join our mastermind and ask the question. And we can and I can really go into it with you. And again, I would invite you to listen to the podcast and to listen to the charity webinars, not only the ones that I’ve already done, but the ones that are coming and the ones from last year where I went through all of this, and you can hear me how it’s going to be all about entities and all of a sudden, Google comes out. And I said it’s all about brands and entity, keyword associations. And Google finally comes out and admits just last month, this is what it’s all about. As Bradley said, we’re way ahead and I’m already working on next-gen, meaning I want to catch Google again in three or four years. So we’re always ahead of the curve. That’s why we’re Semantic Mastery guy. That’s why our shit works the way it does. Unmovable for years and years and years and years. That’s how we do the do we do.

Have You Tried Blasing GSA Links to GMB CID And Short URL?

Bradley: Thank you for that. So Danny’s up next. Danny’s got several calls. Questions about link building that I’m not a spam link builder. That’s why we have Dadea. So I’m going to kind of run through these very, very quickly with very short answers. But Danny, I would recommend that if you want our master link builder to actually, you know, provide some insight as to what type of links to use and that kind of stuff. I would post this question again in the Facebook group, and Dadea, our link building manager, he’ll he’s usually really helpful. He’ll come in and answer some questions for you. He’s, I’m not the spammer. I just hand it over to him and let him handle that stuff for me. But I have a basic conceptual knowledge of this. So I’ll run through these very quickly. The first question was: ever tried sending GSA blast to a GMB short URL? Well, yeah, you can. But first of all your remember your short URL is a redirect. So that’s not the best URL to send links to anyways. Because it’s a 302 redirect. In fact, it’s multiple redirects, but what you want to do is you use the GMB cid URL, right? So that’s the www.google.com/maps?=cid=. Right? So that’s that version of the URL is the best to send links to, yes, a send links that build links directly to that. Because we include that in the SEO shield. And that’s what we throw over to do all the time. It’s just all of the URLs and our SEO shield, which includes the map URL, Google Drive stack, Google Drive, folders and files, you know, all of the GMB website URL all of those, so I don’t usually just use that as one target URL because I usually send a list of target URLs that all get links thrown at them, were built to them I should say. But yes, you can. You can build links to that directly.

What Is The Ideal Number Of Links To Build To A GMB?

Number two is any ideal number of links to build for a GMB? I don’t have an answer for that. I tried to do as small as a package as needed to get results. And then you know, just repeated every couple of months or every three months or whatever it is trying to do link building in cycles. So I don’t know what the actual number is because it’s going to depend on the competition. There are too many variables there for me to give you a rule of thumb for that.

Marco: Yeah, that’s what I was gonna say. It’s as many as it takes. It might take just one tear, right? contextual or two that are contextual. And you’ll see it when. Sometimes it doesn’t take any links. We talked about that. But it’s as many as it takes to get the job done. And it could take your cycling through all of your URLs hitting different aspects of that GMB, because there are a whole lot of targets that you can hit to get results. How many? As Bradley said, there are just too many variables to be able to answer that.

Do You Prefer A Direct GSA Blast To The RYS Stack?

Bradley: Yeah. For your RYS stack, would you prefer a direct GSA blast or do you build contextual tier ones and twos and then GSA blast the tier twos? Again, that’s a question to post to Dadea. But I can tell you definitive 100% for sure that contextual as your first tier is the best way to go. Web 2.0 to contextual. In fact, we know Dadea recommends that you do two tiers of contextual is that if you’re going to use GSA use that as a third tier. Any comment on that?

Marco: No, no, that’s exactly what it says. And as a matter of fact, two tiers of web 2.0 contextual, the way that things are behaving right now should be good enough. GSA has its place when you really need to power something up. But it’s sometimes, that’s used as a last resort. I don’t really like using GSA I prefer to just continue tearing the web two dot o contextual.

Bradley: Yeah. Okay, so again, if you want further clarification on any of those, go check out our packages and MGYB, our link building packages, you’ll see what’s recommended for the different types of competition levels, and so you can kind of and those words specifically developed for that reason, because we, you know, our link building manager Dadea has been doing these types of link building pack campaigns for us for years. For me, for at least I think six maybe even seven years now. So everything that he does has been developed specifically for our methods. And so you can get an idea of what works best by just taking a look at the link building packages and the different levels of competition level packages at MGYB. Okay, and you can always ask questions in the free Facebook group and he’ll jump in and answer them

Should You Create A New One Drive Page If The Existing Account Is Blocked Due To Spam?

next question is hey guys report regarding the done for you syndication network. I noticed my One Drive page was taken down and account blocked due to spam. Well, that’s unfortunate. It’s odd. That usually doesn’t happen. So my guess is it was some sort of an anomaly. He says, Is my syndication network fine without it or should I try to build another One Drive page link to it from all of the other syndication properties? Thanks for the help as always, you know that’s up to you. I can tell you right now I don’t really sweat it depends on the property but something like one drive if it goes down or the syndication stops working because IFTTT hiccups or something like that, I typically don’t go in and repair those things, or I’ll have a VA do it if I do it. But, you know, there’s a limited number of properties that we syndicate to anyways. So it is somewhat important. If, if it got to remember, sometimes these accounts can get blocked or terminated and it’s algorithmic and it’s something that, you know, really wasn’t triggered because of spam. It just got caught up in some sort of filter. So, you know, my short answer is if you only have one project or a couple of projects, then yes, I would go ahead and take the time to build another. I think you have to build a whole nother Outlook or Live account. Microsoft account in order to, you know, attach or set up another One Drive account and then attach it to IFTTT. So I would recommend that you do that if you’ve got a ton of projects, and this is just one of many, then I would just, I wouldn’t worry about it, I maybe do that when you’ve got some spare time.

Marco: Semantic Mastery always says you don’t do anything yourself, you should have a VA that goes in and takes care of these things as they pop up.

Bradley: Yeah, yeah. And so just keep that in mind. And something else is, you know, if you’re gonna, if you’re going to have a VA do that, then make sure that you’re either providing them with, you know, they’re going to have to log into the account or create an account, which means that you’re going to want to have that bound to their IP. Otherwise, if you try to switch between, like if you have a VA in the Philippines, just as an example. And you’re in the US and you try to create the account, or and then you send it over to them and they try to log in it could lock the account because of you know, the change in IP. I would recommend that you set up some sort of thing like a BrowSEO or Ghost Browser or something like that where you can log into that account from the same even if it’s your own IP, it’s fine. But you want to keep the browsing session intact for that particular profile so that it doesn’t trigger any IP locks. Okay.

What Semantic Mastery Services Should You Use To Defend Your Brand From Competitor’s Attack?

Okay, so the next one is, my competitor is hitting my brand. What service could I ordered or technique to defend or make my brand strong and from getting hit with negative SEO from a competitor? The SEO shield is about the only thing I could I could tell you to do. Marco, what do you say?

Marco: That’s exactly what I was thinking the SEO shield. There’s no way that you can stop a competitor from negative SEO. It’s unethical. I don’t do it. I don’t do it because you’re, you’re messing with a person’s livelihood, no matter how much of an asshole person might be. They have kids, they have family and that’s what I think about. I’m going to try to negative SEO them. Which I never have, by the way, in nearly 16 years that I’ve been online. I’ve never done it and I don’t plan to do it. I know exactly how and it works really well. But just use the SEO shield to turn everything negative that’s throwing at you, into positive.

Bradley: Yeah, yeah, and I agree I’ve never done negative SEO either because I think karma is a bitch and it will come back to bite you. So I just I’ve never done it. I’ve been tempted to in the past, but I’ve never done it. So I would recommend and I’m not saying you are either. I’m just saying that you know, as far as anything you can try to do is dilute it, right? You’re not gonna be able to stop it. And so how do you dilute it you the best way to dilute it that we’re going to tell you how is with using the SEO shield because then you’re creating this shield around. Somebody could still hit your direct money site with bad links. But if you’ve got all this relevancy and you really solidified your entity, you’ve created this strong presence online that you know, then the next type of that type of an attack won’t have nearly as much effect if if any at all. Okay.

Can You 301 Redirect A Relevant Domain To A GMB Listing?

All right. The next one is can I? Can I throw one a relevant domain directly to my GMB listing? Or should I point to a GMB website? I build instead of the GMB listing? If so, should I make contact details private just in case Google tries to see who the owner of the domain is? Okay, a couple of things there. Number one, Google is a red domain registrar. So even though you might have domain privacy enabled because Google is a domain registrar, they know exactly who is behind that. That’s just to keep you know the general public from knowing who owns the domain. Domain registrars can always see who the domain is registered to. So even if you have privacy enabled. I don’t recommend redirecting or doing a 301 from a domain directly to a GMB listing or a GMB website for that matter.

What I would recommend that you do is create, do a 301 redirect to like an HTML page, especially hosted on S3, Amazon S3, like our ID pages, for example, or ID pages are perfect for redirecting a three to one domain too because now you’ve got a super high authority domain Amazon, right that you’ve got just a static HTML three or HTML page on that you can create as an entity, an ID page, which was like an entity validator essentially. And you can do iframe stacking and everything else there, which means you can push whatever, inbound link equities coming from that domain that you’re redirecting to iframes which act, kind of like it’s not the same but kind of like a do-follow link. And so what I would recommend is doing something like that it redirects directly to a money site or to a GMB listing, in my opinion, is not the best way to go. You should create some sort of buffer between them where you can inject more relevancy and more entity information, which is why I think an Amazon S3 hosted HTML page is the perfect place for something like that. What do you think, Marco?

Marco: Unless he has that website that has those magical metrics, those metrics that are above, I would say above 16 in Majestic. That’s when I start looking at majestic when it hits at 60 both trust flow, citation flow. When it’s around there or higher that’s going to be a really expensive website. But when it’s around then, it’s when it’s around there. It’s so powerful that that one link can really make a difference. Now, the thing is, that’s going to be really expensive. And it’s going to take you a whole lot of time and effort to find it. It’s like looking for a needle in a haystack. It’s almost impossible. So what I did is I stopped doing it. I stopped trying to find expired domains. And I just work from the GMB facility from the drive stack, G Site and just expand it and isolate keyword sets and just go through that. I mean whatever it is that we do, or whatever it is that we offer you in our done for you services because we use it to use because our methods work what we make available to you guys. If it didn’t work,  I mean, we just wouldn’t make it available to you. We try to be again as ethical as possible. And in everything that we do we know that our shit works without all of these other things that you used to have to do or that you could do to help yourself along because you’re borrowing from the ultimate, trusted and authoritative entity on the web as far as Google is concerned, which is Google.

What Hosting Providers Do You Recommend To Rank Your Website Better?

Okay, I’m sorry, I was pre-reading another question. Gordon’s up next he says, Hey guys, hope you’re having a great day. And thank you very much for help. As usual. You’re welcome, Gordon, thank you for your questions. As always, I believe you have mentioned previously that popular shared web hosting providers like Hostgator impede your SEO and ranking efforts. Can you briefly recap Why? Yeah, because there’s a number of reasons. Number one is they’re super inexpensive hosts their budget hosts, which means they overload their IP blocks. They overload their servers with too many sites. Remember guys, when you go to sign up for a shared hosting plan, or you know, budget hosting plan, they tell you, unlimited sites and unlimited bandwidth and all that, but that’s not really true. And number one, but number two also, what happens is they overload those IP blocks with too many sites. And what happens is you end up with a lot of shitty cheap SEO type sites. So affiliate spammers and other SEOs and people that are just creating these stupid, ugly, sloppy sites that aren’t putting, you know, so there ends up too many sites on the IP, to begin with, but then you end up being with, it’s being kind of a guilty by association, you can get mixed into what’s called it like a bad neighborhood, right.

In other words, there are 500 other sites on the shared hosting alongside your site on that same IP. And then there’s going to be a percentage of them that are just really shitty sites that could be de-index, they could behave manual penalties, they could have a number of things that are there so that basically can guilty by association, your website can get caught up. But not just that. It’s also because when you have that many sites sharing an IP if anyone of them or any number of them are receiving a spike in traffic or a DDoS attack or something like that, it ends up killing the amount of bandwidth available for all of the other sites on that same IP. Does that make sense? So what I found is if you were using a cheap budget host, I would recommend doing something like putting an uptime robot on it or some sort of uptime monitor that will allow you to notify you via email. And you can even set them up for text messages, which I don’t recommend, except for really important sites. But it can email you or notify you when your site’s go down. And what you’ll see is if you put an uptime monitor on a shared hosting a site that’s on a shared hosting account. You will see how often the site goes down. And it’s incredible how often those sites are unreachable, right. And it’s because of other sites on that same IP, receiving too much traffic and basically monopolizing all the bandwidth available bandwidth and there’s this you’ll see and once you see that, you’ll realize how shitty shared hosts are.

So as far as can I recommend any? Yeah, on our semanticmastery.com/resources page, there’s the two that I would still recommend: Liquid Web. By the way, you guys are just seeing strike throughs because I’ve got a plugin that shows nofollow links, but Liquid Web is our go-to choice for hosting. You know, I would recommend that you get because you can, you can actually sell hosting the clients. That’s what I always recommend doing. So you know, get a good hosting provider, get a good plan, and then you can turn around and sell charge your customers, your clients. For monthly hosting, what I do is I offer them a yearly monthly hosting or a yearly rate and then a monthly rate. So what I’ll do is I’ll charge a customer a client, basically like $180 for a year or $20 a month, so it makes sense. So it’s up to them. They either paid $20 a month or $180 for the year and I just do a PayPal subscription so they get to rebuild. That way, I’m actually making money on hosting too. And I just do that through my own hosting account. On Liquid Web, I also have WPS hosting, which is Terry Kyle’s, that’s also very, very good. And that’s very fast. And the support is amazing in both of those. By the way, that’s the last part of that, that I would recommend. Another reason why not to use a budget host is that any issues you have, you’re gonna have to deal with support. Sometimes support will only be via email and not be a live chat or phone. Sometimes they’re on completely different time schedules because they could be an India for all we know. And so every time you submit a support request, it takes 12 hours before they reply back. So support requests can get drawn out. What I found is I’ve got some other hosts that I still use because I have sites that I never wanted to move, and I hate them because every time I got a problem, I’ve got to deal with that. But Liquid Web and WP x are both I mean they’re instant fast like you submit a ticket within minutes, you’ve got a reply somebody working on your issue. It’s incredibly fast. Marco, do you have any comments on that?

Marco: Yeah, man, what I found is a budget hosting. Actually, you lose money because of all the time that you have to spend with that shitty host. Sometimes the PHP version is often outdated because they’re not going to update, it’s not worth it to them. You’re paying four bucks a month. And so by doing that, you actually lose money. But with all the time that you have to spend the support, or going into your cPanel and seeing what the hell is going on. If somebody is hogging up resources on that shared hosting, then your website is going to be super slow. You’re not going to know why. And it’s because some idiot is doing something that they’re not supposed to be doing which is going to harm the reputation of the server. And as Bradley said, that’s known as a bad neighborhood. In the long run, it ends up costing you money so stop with the shitty hosting. Go get a Liquid Web VPS and you can host your domains on there. You can host your clients on it. You can put several clients on that you could charge them for it 50 bucks a month. You have five clients as 10 bucks per client and the VPS is free for you to use because your clients are paying for it and you have the most fabulous support that you can think of. They’ll migrate stuff for you if you. They will take care of it for you. When do you want us to do it? What time you don’t even want it when the website isn’t busy? Yeah. I mean to disguises. It’s just fantastic. And it’s the peace of mind of knowing that if something happens if you get an attack God forbid. If you get hacked, then Liquid Web is is right there to help you with whatever it is that you need with others. You have to sit in that fucking queue eternally sometimes. I’ve been through that. And it’s not worth it.

Bradley: Yeah, I think a good host is worth their weight in gold. And like I said, it can become a profit center in your business too. You know, pay $1,000 a year for a good host. And but you’re charging and you got 10 clients and you’re charging them, you know, $180 per year, that’s 1800 dollars, right? Or if you’re charging a monthly because some clients will just rather pay monthly then that’s, you know, $2,000, $20 per month, so $240 per year, times 10 would be 20 $400. So my point is it becomes a profit center. Okay.

Marco: Great revenue stream. Yep.

Can You Effectively Use Embeds As A Substitute For Links From Seed Sites You Can’t Obtain?

Bradley: Alright, so next one is there are six questions here. I’m going to try to roll through these quick guys. Remember, we asked you guys to just post one or two questions. Max per post because it makes it too hard to get to anybody else’s questions. So I’ll roll through a couple of these rather quickly. And then we’re going to move on and if we have any other time left, which doesn’t look like we will, we’ll come back. Okay. Thanks for the opportunity to ask these questions. Number one, can you effectively use embeds as a substitute for links from seed sites you cannot obtain? Marco, that’s a question for you.

Marco: Okay, can you effectively use embeds as a substitute for links? Yeah, I mean, yes. Don’t get your head twisted on this because it’s not exactly a link. And it’s not exactly a substitute. It’ll act a little bit different. We don’t know whether it accrues the paycheck and rankings for that we need. We just know that it pushes massive ranking power. So yes, iframing and then link building into that iframe, you have the protection of the source. I mean, that’s the whole concept behind the iframe that the source should be so powerful. It protects you. And you can just do all kinds of nasty stuff to wherever the embeds are to, to wherever the iframe is embedded to help your SEO. It should not substitute your link building, especially into the iframes. works really well. But yeah, I mean, it’s a solid way, it’s a solid strategy.

I read through the rest of these questions. m semes. whatever your name is, my question to you is why the hell with these types of questions? Are you not in our mastermind, where we could dig into this stuff for you? I mean, this is some pretty advanced questions, which means you probably know what you’re doing, which means you should be on a damn mastermind. Sorry, you know, this is these aren’t beginner type questions, which is what the hump day hangouts really is. We can’t give away the farm on for free here. That’s what behind closed doors is for.

Is There A Limit On The Number Of Embeds On A Page?

So the next one was, is there a limit on the number of embeds on a page i.e. is there are there diminishing returns? I don’t think there’s a limit to the number that you can put on-page, but you can break a browser, you can break, you can lock your computer up. If you have too many iframes on a page, how do I know? Because some of my @ID pages are ridiculous. And if I open it up in a browser window, it will lock it will eat up all the memory on my computer. So, Marco, is there an actual limit to it?

Marco: I haven’t found it because I mean, it’s just code. And so the code, you can just add. What happens is that the page as you said it breaks, it’s super slow. You’re going to have to do some coding so that it doesn’t load to take forever to render. But there’s no need for that you just find four or five really powerful, right iframes you put them on lazy load, and away you go.

Bradley: Yeah, not only that but if you stack the iframes on one property, then you reframe that on another property, you end up with that mirror and mirror type. So you don’t need a super high number. You just need a few very quality ones to achieve results, which is what we’ve kind of built out with our SEO shield.

Marco: Three iframes will create the loop. And we can loop the bot endlessly depending on how much information that is that we’re feeding it. So iframes are the shit. You guys are sleeping on iframes if you’re not using them.

Bradley: Yeah, I agree. And there are some other really good questions there. But we’re going to have to move on because we’ve only got about seven minutes left and we still got other questions to get to. However, I really liked those questions. I would love to answer them. So come join the damn mastermind, man. Come join us.

Would You Push More Juice To The City Pages To Improve The Page’s Ranking?

Anyways, the next one is Hey guys, I have a question about all of your strategies being used for the same site but different cities. So I have a client that I’m ranking on page one in 17 of the 24 cities they have in their county. I’m not able to get them in maps in as many cities, however, they only have one location and I’d like to start pushing them up in maps and more cities. Would you just push more juice to the city pages? Yeah, that’s one thing you could do. Remember the maps algorithm, the proximity filter or whatever you want to call it is even narrower now than it was two months ago. One of the more recent updates, which I think is occurred within the last few months, actually narrowed that the proximity filter for Google Maps listings.

So in order for your map listing to show up or a GMB to show up in the maps three pack now, it’s very closely tied to proximity to from where the searcher is in relationship to the actual physical location of the business when they perform the search. So it’s even harder now than it was even just six months ago to get a map GMB to rank in maps outside of its immediate area. So it’s not that it can’t be done. That’s what local GMB pro methods for which are for us to help you to learn how to expand that centroid as Marco calls it, but expand the map’s presence into, you know, further and further out to kind of overcome that proximity issue. But that said there, yes, some of the things that you can do would be to create like, geo posts on your money site. You can even create location-based silos. And if you again, if you’re in our mastermind, we talked about how to set up proper silo structure, and also how to create structure, location-based silos within topical silos. And there’s a way that you can do that using tags for example. It’s very, very powerful and when you mix those in with the SEO shield stuff, the G site, the RYS drive stack and you theme mirror everything together, which means you mirror the site, your website structure on to these other assets, the G site, the RYS drive stack and such, then you can start to really get your organic rankings to push up in those additional areas and a couple of that with local GMB pro methods. It’s very likely that you could get your maps listing to start appearing in those cities within the county, outside of your immediate area where you’re physically located. It takes effort and in order to get the maps thing, the maps listing to rank in the three-pack, it does require consistent effort. But it can be done. Marco, do you want to comment on that?

Marco: Yeah, there has to be a relationship between the centroid and the place where you’re trying to get into the map pack. If you cannot establish that relationship, then it’s really difficult to try to get your listening to appear because there are other businesses that are closer by when that searcher is conducting that query right when the person is looking for, I don’t know how plumber, emergency plumber, they’re going to get those who are closest to them, then I get someone that’s an hour and a half away to overcome that. That’s when you have to relate that centroid and we teach that in local GMB Pro. We’ve talked about that in the mastermind extending the spokes think of it thinking of it like a wheel, right with spokes and just trying to extend the spoke. How do you do that? Well, it’s part of the secret sauce sorry.

Bradley: Yeah. And I was trying to look for that article that Brian Kato published. I posted it in here but he did a really good job was showing how to build out relationships with using local entities, you know, in content to get the local page to rank or local site to rank. So that’s something that if I could find it, I’ll post the link but we’re running out of time. So I’ll try to come back and post that it was a really good write up that he did on that, so I’ll try to share that with you. Once we’re done. We only got a few minutes left guys, we’re going to try to roll through a couple more.

Should You Be Concerned If You See Competitors On The GMB Maps Listing Page Source Code?

Fitz says, good agents. Thanks for this great forum. You’re welcome fits. He says I recently checked the page source of my GMB maps listing and saw a few of my competitor names mentioned in the code should I be concerned? No, you know, I mean there’s nothing you can do about it but for example, you know, if if I was to search I don’t know let me just look for plumber Culpepper, for example. Let’s just click on Culpepper Home Services actually do. What I’m trying to share here is you’re going to see that shit. It’s not what I wanted to do. Shake this one. Alright, so you’ll notice that. Sorry. Try this again. What you’re seeing is this person also search for. That’s what you’re seeing. Right? So there’s nothing you can do about that. So I’m pretty sure that that’s what you’re seeing when you’re looking at the code. You’re seeing these this part right here. It’s right in the knowledge panel, right. The knowledge panel even shows competitors, and I don’t think there’s any way that you can stop that. Right? It’s a good question though.

What’s The Best URL To Link Back To A Money Site?

Joseph says, Hey, guys, I just ordered a drive stack in a G site. What’s the best URL to provide your team to link back to my money site is a supporting page or the money page for that keyword? Thanks. I guess it depends on what you’re having a stack built out for. If it’s for the brand itself, just the homepage, if you’re just doing the initial brand, drive stack, which is basically to validate solidify the entity right and your product keyword whatever that may be, should be associated with the brand and that’s how we recommend building that out. But if it’s for a very specific product or page or content silo with on your site then that’s different. So Marco, what would you recommend for him on that?

Marco: The brand. What’s the homepage URL and the brand? The main stack, the very first one, drive stack G site should be brand plus keyword or brand plus location plus keyword. That’s how it is. We relate every keyword under that top-level category that you give us. Go as broad as possible. Even if you’re into renting hotel rooms in, let’s say in a province in Costa Rica. Then what you want is a hotel rental or anything related to that room, just whatever it is the broader that you can go, the better it is for us. Because we’ll get you everything under the sun, then as you broaden the drive stack, and that’s as you add depth to it, that’s when you start focusing in and honing in on your silos, and you’re supporting keywords LSI and everything else that’s related to that.

Bradley: Awesome. My apologies I didn’t know about the two question rule No, and you didn’t expect it You wouldn’t know that man. But honestly, we, it’s just respectful of other people that so but yeah, definitely consider joining the mastermind I would recommend that you do, because it sounds like you know, your ship to a degree. So it’d be those types of questions that we get really far in-depth in the mastermind. All right, I know we’re after 5pm but I just got I’m gonna I want to answer one more question really quickly, so but I can’t without answering it. Austin Don’s first he says what’s the best way to share an infographic I’m not sure what you mean by that. As far as different places to publish it or just to share. I’m not sure what you mean. So if you can clarify that maybe we can go back and answer that one.

Can You Do YouTube Branding For Syndication Networks

But the one that I wanted to answer was can we do the YouTube branding before syndication networks? I’m not sure what you’re asking about their BBB. Can we do YouTube branding for syndication networks? Remember syndication networks are part of should be part of every project right every website project every brand, every client even your own brand you should have syndication network, right? It’s like that should be step number one. So I don’t know what you mean by Can you do YouTube branding before that? What what I recommend with the Google Ads branding course it’s not just about YouTube, it’s about using display network to is that what I was trying to convey with that is how you can set up branding campaigns to create brand awareness and also to drive inexpensive, very relevant targeted traffic into your digital presence, whether that’s through videos or through the Display Network.

My point of teaching it was, I think all of us, all of you guys listening now that are marketing consultants, or agency owners, you should all have branding campaigns set up for your own agency. I am 100%, guilty of running my own marketing agency for almost 10 years now, and not making my own brand a priority. I’ve always worked on other clients, businesses, building their brands, but I didn’t work so hard on building my own if that makes sense. So my point is, you should be building your own brand so that people start to seek you out and you don’t have to do outbound prospecting all the time. Each time you want another client, you’re going to have people coming to you seeking you out because they see you everywhere. You can also sell this as a service to your clients, right. If you understand how to set up these types of campaigns, then you can set up branding campaigns and create another stream of revenue from that service, very inexpensive or very easy to manage.

And so like I said, it’s a great profit center, another source of revenue. If you’ve already got existing clients, you can go what I call to shake the bushes and that’s going to contact your existing clients and tell them that you want to set up some branding campaigns for them. So my point is, would you want to do before syndication networks? No, not that I mean, I’m not sure where your timeline is. But for me, syndication networks are like step one for every project that I do. And then the branding traffic using Google Ads is something that you would do to start pushing traffic into the brand creating brand awareness, brand recognition, and inbound traffic from relevant sources. That makes sense and that will actually help to kind of activate or trigger all of the SEO work that we’re doing because that’s exactly what ART as Marco always says, ART – activity, relevance, trust, and authority that kind of triggers all three of those as sending traffic in from a known relevant audience that you’re buying from Google, into your SEO as your assets, your digital assets kind of helps to trigger or it kind of ignite all of the SEO efforts. Okay.

All right. We’re several minutes. Yeah, in a comment on that?

Bradley: Yeah, just one second. If you do it backward, it’ll, it’ll be more difficult if you don’t get your entity in place if you don’t set it up if you don’t create it. And if you don’t verify, and start validating, if you skip those steps, then it’s going to be that much harder to come back and try to work on the entity. So why not set up the entity that we teach it the right way, so that when you do start out with those posts and the length of the press releases, and everything else that you’re going to do, it’s going to have maximum effect. Why would you do anything that’s not going to have maximum effect? Drag the strategy for branding is a great strategy. But if the brand isn’t in place, if the entity isn’t in place, then it’s not going to have the effect that it has to have or that it needs to have. And right now, right now, and guys go just go please watch the charity webinars, it’s what it’s what’s a whole lot more than anything that you can possibly give the information that I’m giving away. Just go watch it so that you know why there’s a reason why you need to do this. It’s called Bert and it’s called neural matching.

Amen. Alright, thanks, everybody for being here. We’ll see mastermind members tomorrow. Otherwise, we’ll see you guys next week. Whoo. See everyone.

Good one later.

  Digital Marketing QA – Hump Day Hangouts – Episode 266 published first on your-t1-blog-url

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Digital Marketing QA – Hump Day Hangouts – Episode 266

Click on the video above to watch Episode 266 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

Announcement

Adam: Hey complaining about AWeber. If you’re using a Weber I suggest you go look at Active Campaign or something. But anyways, that said, welcome to Hump Day Hangouts number 266. We got the pre-holiday special Hump Day Hangouts going here. I almost put on like my reindeer ears. But I withheld. I’ll be back next week. And I think the guys are going to have some, maybe some outfits or we’ll see it. Hernan is giving me a vigorous yes. Yeah, I think he’s going to dress up as Santa Claus. Man. That is awesome.

Hernan: Hey man. Thank you for doing that. Hey, man. It’s like 1000 degrees right now.

Adam: That’s right. You’re in the upside-down, aren’t you?

Hernan: Yeah.

Adam: Well, Hey, everybody. Before we get into it, we’re gonna say hi to everyone real quick. And then we got a few quick announcements, some really good stuff going on, especially with the holidays. And then we will get into it. We got a lot of questions today. So, Bradley, how are you doing today, man? How’s Virginia treating you?

Bradley: Good. I was almost late because I was talking to a prospect that was looking for SEO services that found me through my SEO Virginia horrible drive stack g G Site that I built when back in 2015 so I just making a comment just kind of giggling with Marco about it because that was from way back in 2015 and I still ranked number one I still get leads from it so pretty interesting.

Adam: That’s awesome. Good day, man. Yeah, that well, you know, it doesn’t work but I guess you’re gonna have to take the lead anyways.

Bradley: I don’t think Google’s gonna shut it down any minute now.

Adam: Hernan, how you doing man down there in the other hemisphere?

Hernan: I’m good, man. All’s good. Everything’s good. Getting ready to spend some time with the family. Diving into some new ways of marketing and communication with potential prospects. So that’s going to be good. We’re going to be talking a little bit more about that in upcoming episodes. So, all good, man! I’m excited to be here.

Adam: Outstanding. Chris, how about you? Are you home in Austria?

Chris: Yeah, I’m home in Austria and I guess I prepared a little bit early because last year it was always Hernan. And this year I put up the Christmas tree as well just for the help the Hangouts. But yeah, like we’ll see what’s happening next week then.

Adam: Outstanding. And Marco, how about yourself. How you doing, man?

Marco: I am doing really good, man. Two charity webinars already in the can. The next one scheduled for next Monday and it will give a lot of great information for people who donate. So that’s the only thing you have to do is go and donate. But this year, like we have a whole bunch of awesome prizes that we’re going to give to people who have donated. For example, a couple of hours of my time, two people at each one will get an hour syndicated they’ll be drive stack, syndication networks, there’s going to be Dadea donated five embed gigs and five-link building gigs. So that’s one that’s five people who will win the embed, plus link building game, right? Which is, which is awesome. You aim that at anything that set up right? And that juices just gonna flow in and push it up. So I’m excited the charity is doing well. We’re collecting money people have been awesome donating, but we do not. We always need more. We always need more. Poor kids.

Adam: So I know a lot of people know about this, but can you tell everyone because we get new viewers all the time what the charity is or who had benefits.

Marco: So the idea is to take children who are at risk. And by at risk, it’s either they come with us or they it’s drugs, it’s abusive, it’s violence, it’s prostitution. Child prostitution is rampant. That’s how it is in the third world. You got a lot of pervs who come over and take advantage of that poverty. So what we want to do is we take these kids and we give them an option. You come with us, we’ll give you everything you need to go to school shoes, uniforms, books, we tutor them on Saturday. We take them through mentorship programs, because we also want to create community leaders so that other children have someone else to look up to. There’s another hero, right? It is that just the drug dealer with the fancy car because he right now, he’s the hero we want. We want to show them another aspect of reality, of life that there are other heroes that they can emulate rather than following the drug dealer to a slow death.

I talked about Fernando one of our biggest success story he started out with with eight or nine of his friends, right? Running around sometimes coming to a charity and sometimes it’s not. He’s the one who stuck it out, the other ones who didn’t are dead. And so that’s the choice that these children are making. They come and they get an education, tutoring tech school, and then we place them with with big companies because we train them for the right jobs, for the jobs that are in demand in Costa Rica. So it’s either that or you die. So that’s the fucking option, guys. It’s incredible. You have no idea poverty in the third world and Hernan knows, for the patchy what is the onset? Gotta say is another place to do. So that that’s my passion. I did that my magnificent obsession. My magnificent obsession is doing everything I can to help people make money.

Google so that I can make money. But my passion doesn’t feed me, right? My passion is something, it feeds my soul. But I need to make money in order to go and really work at my passion or good which is what I do. And so thank you guys I know Hernan, I’d like to thank him personally. Because he’s awesome. He donates every year. So thanks a ton and you guys will always make this up this possible. Thank you.

Adam: Yeah. How much does it cost it to take care of a kid get him in classes get them in all this for a year?

Marco: 200 bucks per child and that includes everything and includes the tutor includes the mentorship. We do these weekend getaways. We make ourselves available. The family sometimes needs food. They have a tin roof, cardboard walls and nothing and on the fucking windows. That’s the conditions that they’re living in the shack.It’s horrible. They have open sewage, you name it. It’s there and it’s worse than you imagine the worst that you can possibly imagine. And it’s worse than that.

Adam: Gotcha now well and I want to say to to everyone like I know we’ve had some large donations in years past. I’m sure you’ve already gotten some this year but it’s one of those where truly every little bit helps and Marco I know you’re not restricting you know, access to the webinars based it’s any donation amount, right?

Marco: Absolutely not. It’s your heart is going to tell you what of course you want. Your heart dictates to donate. And your wallet dictates how much you got a big wallet. Open that motherfucker man. People need it. Yeah, people need it. And I’m this year I’m matching every all the donations I will tell you that I’m matching $1 for dollar

Adam: Yep. that’s awesome. Well, we’re going to be throwing some more on top of that. We got some awesome holiday specials coming up, you guys, and anyone who donates is going to get some special stuff there. So, you know, you could donate $1 you can donate $100 and donate $1,000 again, whatever you can like, what’s your heart your wallet tells you so you can this has been a really good thing. Marco is it’s been like three or four years now.

Marco: We started doing our own little thing, and then it’s just picked up. So this is what the third or fourth year. But I’ve been helping them for like 9 or 10 years. Nice from from way back when my wife and I started helping them so it’s been a while.

Adam: Good deal. Well, you know, I mentioned some special stuff coming up with the holidays. So we’re going to have more coming out about that and then wanted to let everyone know to. Next week we’ve got a really special Hump Day Hangouts. We’re not gonna have time for questions. If you’ve got them up there, you know, maybe we can try to take them into the Facebook group. We’ll do what we can but we will wanted to sit down and say, hey, what could we do at the end of the year that would, that would help everyone going into 2020. And we’re going to cover a lot of various we’re going to keep it into short segments, and we’re bringing on some guests as well, we’re going to have Rob Feel. Of course your motive him co creator of RYS Reloaded, helping, I’m going to call him the Chief Operating Officer at MGYB, the guy who gets shit done and, you know, gave me some great advice, some insights, POFU Live.

And then as well, we’re gonna have Jeffrey Smith, the on page master SEO bootcamp, SEO ultimate plugin, he’s going to come in and be laying down some good stuff as well. So you do not want to miss that. We’re going to go a little bit longer, but we’ll start at the same time next week and we’re going to cover a lot of ground. And after that, we are going to have some holiday specials going on. But after that, there won’t be a Hump Day Hangout until 2020. It turns out that it does fall on Christmas Day. And I think we all want to be spending time with our friends and family doing that. And we realized that probably not a lot of people are going to be maybe attending. So we’re going to go ahead and push it back to I believe it’s January 2nd, because then the first Wednesday in 2020 falls on New Year’s Day. So that’s a holiday as well. So we’re just pushing it back to one day. So we’re going to go next week, be there, we’re going to have some good stuff going on some great guests, some good knowledge, as well as some awesome holiday specials. And then the next Hump Day hangout will be on January 2, 2020. As well, too, man, we’ve had a lot of stuff going on Bradley and the mastermind is getting what they’re getting a webinar a couple days before Christmas, aren’t they? You move that up? So you could squeeze one in before Christmas?

Bradley: Yeah, we’re going to do that on Monday, the 23rd as opposed to Christmas Day, or the day after Christmas is when it would have been Thursday. So yeah, we’re going to do that on Monday, the 23rd

Adam: awesome, and then you just got done. Correct me if I’m wrong about Monday with the second half of the branding training is that

Bradley: yes, that’s been all edited now and chopped up should be in the membership area soon by the end by the end of this week. And then I’ve still got to add all the notes and individual lessons. But in case anybody missed that the YouTube training was already been split up, there was I think 15 videos for the first part that were created out of that almost three hour webinar. And I think there was 14 for the GDN Ad, the Display Network portion of the training. So that was almost another I was almost three hours also. So it was like out of six hours of content. I think we ended up with almost almost 30 videos and everything’s been split up now and it’s got all the notes and everything so it’s a really good course in fact, I don’t think we I think we took down all the specials for that one if we haven’t we need to.

Adam: Yeah, but there might be something in the holidays but regardless, yeah, that is a great course. I’ll put the link in there. Really. Bradley went above and beyond on this and cranking this out before the holidays. Bradley I’ll let you add on to this but I call it kind of the massive branding course you know if you want to build a brand for yourself which you should be doing. I think Hernan can chime in on that but or for your clients and charge them for this service, right? This is you know, another one of those no brainers Just do it. But what you guys want to add on to that?

Bradley: Yeah, I did. I actually was playing around today with some ad campaigns that I’m running for some of my own projects. And I discovered or kind of figured out a way to even build out the custom intent audiences even more thoroughly. It’s a more efficient way to build out these audiences to make sure that you really getting targeted. Your ads are only being shown to people that are really targeted. So I’m going to probably record a supplemental video and add it to the training specifically about that. But yeah, I agree. I mean, I hit this over. I repeated this throughout the training. Every everything that I talked about in the branding training should be applied to you as the consultant or the agency owner should be applied to your brand first.

Before you set this up for any clients, you should do it for yourself. And you should just plan on constantly running branding campaigns so that you can start to fill that pipeline full of prospects. That’s the number one thing holding people back, we get it through all of our surveys over and over and over again. We hear people say, their number one biggest problem is getting clients. Well, what are you doing to continually keep your pipeline full of clients or prospects? If you’re not doing something, then it’s your fault that you don’t have a continuous steady stream of new clients coming in the door. It’s because if you keep doing what you’ve always done, your results aren’t going to get any different. So, the branding training was essentially for you to learn how to do that on your own, for your own agency first, your own business first. But then it’s also something that you can offer to clients and it’s a way that you can generate revenue. I showed in the YouTube training how to actually find prospects that are currently trying to use YouTube for leads that are failing miserably. So anyways, it’s a good course. I would recommend everybody check it out. By the way, if you’re in the mastermind you get that for free.

Marco: Something like that out something real quick before you go on to. There’s a question whether you should brand whether if you’ve read the patent, if you’ve read BERT, and if you read about neural matching, which is trying to do away with EMDs and spamming of titles, especially in local searches, the map results. And you think that branding is optional. You’re nuts. You’re nuts. Branding is no longer optional Semantic Web brand plus location plus keyword association is what wins the game. I just gave you the keys to the kingdom. It doesn’t doesn’t seem that way because oh, it’s just Marco talking shit. I just gave you the keys to the kingdom. Apply it, use our shit and see how you do?

Hernan: Yeah. I’m just going to add something real quick. I don’t remember who said this, is that the number one is the most dangerous number for any business. Like, if you haven’t one conversation, if you’re sending one email, if you’re talking to one prospect, if you’re doing like, if you build like one back end, you know, like it all of that stuff is like the most dangerous thing that you could do for your business. So with branding, what we basically do is we sold that completely, right? You will never have to worry about the influx of leads again, think about that the POFU that you gain by just being in that position where you know, people are just coming your way, right? How much more you can charge people. And because you’re not going you’re not going either out call and say hey, I want to work with you. People are coming to you’re saying hey, yeah, you’re the Scott. You’re that person. I saw you there, I saw you here. So I think and that that multiplying effect also applies for your client. So it’s a really good tool to have in your toolbox for yourself as a consultant as the breadwinner as the marketing head, or the the guy before behind your agency, it doesn’t matter if you have like two or three clients, if you have like, 30, right, you’re still the guy behind all of it. And not only that, but that multiplying effect will trickle down to your business to your clients, and they will see the effect as well. So that will, you know, put you in a much more powerful position, my opinion, so it’s really good for you. Good.

Adam: All right. Well, before we get into questions here, just want to wrap this up and say, Hey, if you’re watching this for the first time, thanks for watching, make sure especially to attend next week and check out the holiday special Hump Day hangout webinar. And then in the meantime, head over to battle plan dot Semantic Mastery calm grab the battle plan. It’s our step by step process for getting results with everything from new websites age domains, YouTube channels, just check it out. There’s a ton of value in there, we threw in some crazy bonuses. It’s amazing. We love it. Well actually, I’ve got to look up the numbers but I don’t know over a couple thousand people have also loved it. And if you’re wanting to grow your digital marketing business, then you’re the type of person we’d like to have in the mastermind you’ve heard us talking about a little bit here. But if you want to join the experienced community, that’s the place to be and you can find out more about that at mastermind.semanticmastery.com and to everyone whether or not you’re in the mastermind, or you’re doing things on your own. We highly advise saving time and money, head over to mgyb.co and get done for you services. We got press releases, link building, the SEO shield that is newly released. And I think it’s actually available on its own right now. Not just through the Black Friday deal. We had just tons more stuff and a lot more coming. And of course, I just put the link on there. If you guys haven’t yet. Please go subscribe to us on YouTube. I know we’re really close to 7000 and I know that makes Bradley’s day. So maybe we can hit 7000 during Hump Day Hangouts and let them know about it. So with that said, let’s get into it.

Bradley: Yeah, now you’ve got me curious. I just gotta check 6,990 or 10 away.

Hernan: Oh, wow. Yeah, go subscribe.

Bradley: 10 from 7000 I mean, that’s not like that’s just a nice round number. It’s not a milestone we got to get to 10,000 before we really have accomplished much, but these are all organic views. I mean, other than I had a subscribe campaign running with YouTube ads for some time but anyways. Alright, let me grab the screen. I kind of pre-answered one of these questions. Here we go. Okay, somebody confirms you got my screen.

Adam: Good. Got it. Yep. Okay.

What Is Semantic Web Algorithm?

Bradley: Stevens up first, Stephen I put a reply below where I talked both Marco and I in the last week or two, I think two weeks now have been interviewed by Matt Versteeg of the low on for the local SEO podcast, local SEO show podcast and great conversation. It’s always fun to be interviewed by somebody else in the industry to have a conversation about, you know, SEO or a lot of the other podcast interviews that I’ve been on, have to kind of dumb it down or water it down a bit because we’re talking to a broader audience, but it’s kind of nice to talk to somebody that understands our industry. So we can talk shop a little bit more so by the way, Marco’s. I think it just got published today. And I listened to it was a great interview with Marco. And so I had an interview with Matt about two weeks ago and I spoke about he asked a question very similar to what your question is, which is what is the Semantic Web? And so I gave him a much more thorough answer there. So I linked to that it’s in our free group guys. Here’s the if you go to our SEO and marketing by Semantic Mastery group. It’s also in the chat now on the Hump Day Hangouts page, but it’s this post from Matt Versteeg about the, you know, interview with me that he had is about 45 minutes long. But in the beginning, I talked about the Semantic Web. So just as a very quick definition, I’d like to get Marco’s input on this too. But the Semantic Web is the change the move from the algorithm knowing just determining how relevant things were through search strings, right. So queries have been stringing certain words together or phrases to create to answer a query, which is what the algorithm had been for so long to now things so from strings to things, because all of it’s not just about the internet or web pages anymore, right? It’s about everything in our world now is connected to the web. And so that devices and entity all these things have to be given an identity some that the machines the bots can understand so that they can start to understand relationships between these things, whether it’s web pages or a device, a mobile device of person, brand, it could be any number of, you know, your appliance for godsakes. Your refrigerators and light switches at home are now online. So it’s a way to create entities out of things, in a way for it to understand the relationships between them, the associations between them. And so the Semantic Web was something that we kind of fight, we saw it coming, which is why our name is Semantic Mastery. Way back 2011-12 timeframe. We saw that the cement, you know, it was coming, right. So Google had already been applying for patents that were showing that the Semantic Web was coming that they were shifting over to Semantic Web and so that’s kind of why we named our company. That was because we were going to optimize or learn how to optimize for the Semantic Web. And it took a lot longer for it to catch on, then we thought it took several years as we’re just starting to see within the last few months again, Marco will talk much more about this.

But some of the the more advanced algorithm updates for the Semantic Web, such as Bert, or the neuro mapping or neural networking algorithm, which is I think, just came out about two weeks ago. Those are specifically Semantic Web type updates, just like Hummingbird was one of them was one of the earlier versions of that. So it’s something that we’re seeing more and more like we’re moving faster into it now than we have been it’s been a kind of long, slow progress to get to this point. But, you know, I think that’s why the stuff that Marco especially has developed over the last several years because we saw it coming. We’re several years ahead. And so that’s what Marco was just talking about, with you know, branding and all that. It’s about the entity, right? You want to create a strong entity on the web. And there’s a number of ways to do that the SEO shield being our preferred method, which works incredibly well. So Marco would say you about it.

Marco: I’m always talking into a muted mic. Well, the Semantic Web, just the Semantic Web. The idea is for web pages to have structured data in the tag, and constructed in a way that a bot can more easily interact with the page. Because the bots were having so much trouble with the unstructured data meaning they these sets of words that the bot had no clue how to interpret. So again, that the idea of the Semantic Web is just simply being able that the people who are either building the website, designing it, coding it to be able to go in and structure the data. But yes, it involves entities and it involves a whole bunch of things that I’m, in fact I’m speaking on in the charity webinars, you really want to know what this is about, catch that podcast and catch my charity webinars. That’s one. And I think that the question also says, or he’s asking about the that you mentioned, Bradley, the Semantic Web algorithm.

There is no Semantic Web algorithm. The algorithms are a set or different code sets that draw different data. And it’s all put together on under one in a huge relational database. All of its code guys, it’s just simply zeros and ones and there are sequences. And you know, for example, Semantic Mastery has a word sequence. It has a bunch of set, a number sequence and it has a bunch of other number sequences related to it, which are, you know, things, it’s words that are related to it. But at the bundle, I don’t want to get too deep for you guys, because I don’t want to confuse you. This is not the forum for it. But the bot has to go in, grab the words, turn them into zeros and ones, right bits, bytes, and number sequences to be able to interpret it. And it has to gather all of this information from all over the web, everything that’s related to whatever it is that a person is looking for, if they’re looking for Semantic Mastery, to give them the best result for the query. So we have several, not that not just one algorithm at play, but it all ends up in what Google is calling a ranking score, which of course they’re not making public. Then we don’t know-how in a route world it accrues exponentially, of course, but we don’t know exactly what a cruise ranking score but we do have a great idea for example, from Bert, from the PageRank algorithm, from the ranking score algorithm, and from the distance graph algorithm, right? We’ve talked about seat sites and seat set. So there is no one Semantic Web algorithm that doesn’t exist. What does exist is a whole bunch of different algorithms, compiling information. And they can be either really positive, which is what we work on. We work on triggering all of these positive aspects of the different algorithms that are going to get us a whole bunch of Google love. And we tried to avoid all of the negative ones that can come and really hurt what you’re doing.

If you’re doing client work. You can get your client’s website de-indexed if you’re not doing everything correctly, and I hope that answers the question. If not go to the free Facebook group, and ask the question so that we can ask for maybe a little bit more. Better yet. Join our mastermind and ask the question. And we can and I can really go into it with you. And again, I would invite you to listen to the podcast and to listen to the charity webinars, not only the ones that I’ve already done, but the ones that are coming and the ones from last year where I went through all of this, and you can hear me how it’s going to be all about entities and all of a sudden, Google comes out. And I said it’s all about brands and entity, keyword associations. And Google finally comes out and admits just last month, this is what it’s all about. As Bradley said, we’re way ahead and I’m already working on next-gen, meaning I want to catch Google again in three or four years. So we’re always ahead of the curve. That’s why we’re Semantic Mastery guy. That’s why our shit works the way it does. Unmovable for years and years and years and years. That’s how we do the do we do.

Have You Tried Blasing GSA Links to GMB CID And Short URL?

Bradley: Thank you for that. So Danny’s up next. Danny’s got several calls. Questions about link building that I’m not a spam link builder. That’s why we have Dadea. So I’m going to kind of run through these very, very quickly with very short answers. But Danny, I would recommend that if you want our master link builder to actually, you know, provide some insight as to what type of links to use and that kind of stuff. I would post this question again in the Facebook group, and Dadea, our link building manager, he’ll he’s usually really helpful. He’ll come in and answer some questions for you. He’s, I’m not the spammer. I just hand it over to him and let him handle that stuff for me. But I have a basic conceptual knowledge of this. So I’ll run through these very quickly. The first question was: ever tried sending GSA blast to a GMB short URL? Well, yeah, you can. But first of all your remember your short URL is a redirect. So that’s not the best URL to send links to anyways. Because it’s a 302 redirect. In fact, it’s multiple redirects, but what you want to do is you use the GMB cid URL, right? So that’s the www.google.com/maps?=cid=. Right? So that’s that version of the URL is the best to send links to, yes, a send links that build links directly to that. Because we include that in the SEO shield. And that’s what we throw over to do all the time. It’s just all of the URLs and our SEO shield, which includes the map URL, Google Drive stack, Google Drive, folders and files, you know, all of the GMB website URL all of those, so I don’t usually just use that as one target URL because I usually send a list of target URLs that all get links thrown at them, were built to them I should say. But yes, you can. You can build links to that directly.

What Is The Ideal Number Of Links To Build To A GMB?

Number two is any ideal number of links to build for a GMB? I don’t have an answer for that. I tried to do as small as a package as needed to get results. And then you know, just repeated every couple of months or every three months or whatever it is trying to do link building in cycles. So I don’t know what the actual number is because it’s going to depend on the competition. There are too many variables there for me to give you a rule of thumb for that.

Marco: Yeah, that’s what I was gonna say. It’s as many as it takes. It might take just one tear, right? contextual or two that are contextual. And you’ll see it when. Sometimes it doesn’t take any links. We talked about that. But it’s as many as it takes to get the job done. And it could take your cycling through all of your URLs hitting different aspects of that GMB, because there are a whole lot of targets that you can hit to get results. How many? As Bradley said, there are just too many variables to be able to answer that.

Do You Prefer A Direct GSA Blast To The RYS Stack?

Bradley: Yeah. For your RYS stack, would you prefer a direct GSA blast or do you build contextual tier ones and twos and then GSA blast the tier twos? Again, that’s a question to post to Dadea. But I can tell you definitive 100% for sure that contextual as your first tier is the best way to go. Web 2.0 to contextual. In fact, we know Dadea recommends that you do two tiers of contextual is that if you’re going to use GSA use that as a third tier. Any comment on that?

Marco: No, no, that’s exactly what it says. And as a matter of fact, two tiers of web 2.0 contextual, the way that things are behaving right now should be good enough. GSA has its place when you really need to power something up. But it’s sometimes, that’s used as a last resort. I don’t really like using GSA I prefer to just continue tearing the web two dot o contextual.

Bradley: Yeah. Okay, so again, if you want further clarification on any of those, go check out our packages and MGYB, our link building packages, you’ll see what’s recommended for the different types of competition levels, and so you can kind of and those words specifically developed for that reason, because we, you know, our link building manager Dadea has been doing these types of link building pack campaigns for us for years. For me, for at least I think six maybe even seven years now. So everything that he does has been developed specifically for our methods. And so you can get an idea of what works best by just taking a look at the link building packages and the different levels of competition level packages at MGYB. Okay, and you can always ask questions in the free Facebook group and he’ll jump in and answer them

Should You Create A New One Drive Page If The Existing Account Is Blocked Due To Spam?

next question is hey guys report regarding the done for you syndication network. I noticed my One Drive page was taken down and account blocked due to spam. Well, that’s unfortunate. It’s odd. That usually doesn’t happen. So my guess is it was some sort of an anomaly. He says, Is my syndication network fine without it or should I try to build another One Drive page link to it from all of the other syndication properties? Thanks for the help as always, you know that’s up to you. I can tell you right now I don’t really sweat it depends on the property but something like one drive if it goes down or the syndication stops working because IFTTT hiccups or something like that, I typically don’t go in and repair those things, or I’ll have a VA do it if I do it. But, you know, there’s a limited number of properties that we syndicate to anyways. So it is somewhat important. If, if it got to remember, sometimes these accounts can get blocked or terminated and it’s algorithmic and it’s something that, you know, really wasn’t triggered because of spam. It just got caught up in some sort of filter. So, you know, my short answer is if you only have one project or a couple of projects, then yes, I would go ahead and take the time to build another. I think you have to build a whole nother Outlook or Live account. Microsoft account in order to, you know, attach or set up another One Drive account and then attach it to IFTTT. So I would recommend that you do that if you’ve got a ton of projects, and this is just one of many, then I would just, I wouldn’t worry about it, I maybe do that when you’ve got some spare time.

Marco: Semantic Mastery always says you don’t do anything yourself, you should have a VA that goes in and takes care of these things as they pop up.

Bradley: Yeah, yeah. And so just keep that in mind. And something else is, you know, if you’re gonna, if you’re going to have a VA do that, then make sure that you’re either providing them with, you know, they’re going to have to log into the account or create an account, which means that you’re going to want to have that bound to their IP. Otherwise, if you try to switch between, like if you have a VA in the Philippines, just as an example. And you’re in the US and you try to create the account, or and then you send it over to them and they try to log in it could lock the account because of you know, the change in IP. I would recommend that you set up some sort of thing like a BrowSEO or Ghost Browser or something like that where you can log into that account from the same even if it’s your own IP, it’s fine. But you want to keep the browsing session intact for that particular profile so that it doesn’t trigger any IP locks. Okay.

What Semantic Mastery Services Should You Use To Defend Your Brand From Competitor’s Attack?

Okay, so the next one is, my competitor is hitting my brand. What service could I ordered or technique to defend or make my brand strong and from getting hit with negative SEO from a competitor? The SEO shield is about the only thing I could I could tell you to do. Marco, what do you say?

Marco: That’s exactly what I was thinking the SEO shield. There’s no way that you can stop a competitor from negative SEO. It’s unethical. I don’t do it. I don’t do it because you’re, you’re messing with a person’s livelihood, no matter how much of an asshole person might be. They have kids, they have family and that’s what I think about. I’m going to try to negative SEO them. Which I never have, by the way, in nearly 16 years that I’ve been online. I’ve never done it and I don’t plan to do it. I know exactly how and it works really well. But just use the SEO shield to turn everything negative that’s throwing at you, into positive.

Bradley: Yeah, yeah, and I agree I’ve never done negative SEO either because I think karma is a bitch and it will come back to bite you. So I just I’ve never done it. I’ve been tempted to in the past, but I’ve never done it. So I would recommend and I’m not saying you are either. I’m just saying that you know, as far as anything you can try to do is dilute it, right? You’re not gonna be able to stop it. And so how do you dilute it you the best way to dilute it that we’re going to tell you how is with using the SEO shield because then you’re creating this shield around. Somebody could still hit your direct money site with bad links. But if you’ve got all this relevancy and you really solidified your entity, you’ve created this strong presence online that you know, then the next type of that type of an attack won’t have nearly as much effect if if any at all. Okay.

Can You 301 Redirect A Relevant Domain To A GMB Listing?

All right. The next one is can I? Can I throw one a relevant domain directly to my GMB listing? Or should I point to a GMB website? I build instead of the GMB listing? If so, should I make contact details private just in case Google tries to see who the owner of the domain is? Okay, a couple of things there. Number one, Google is a red domain registrar. So even though you might have domain privacy enabled because Google is a domain registrar, they know exactly who is behind that. That’s just to keep you know the general public from knowing who owns the domain. Domain registrars can always see who the domain is registered to. So even if you have privacy enabled. I don’t recommend redirecting or doing a 301 from a domain directly to a GMB listing or a GMB website for that matter.

What I would recommend that you do is create, do a 301 redirect to like an HTML page, especially hosted on S3, Amazon S3, like our ID pages, for example, or ID pages are perfect for redirecting a three to one domain too because now you’ve got a super high authority domain Amazon, right that you’ve got just a static HTML three or HTML page on that you can create as an entity, an ID page, which was like an entity validator essentially. And you can do iframe stacking and everything else there, which means you can push whatever, inbound link equities coming from that domain that you’re redirecting to iframes which act, kind of like it’s not the same but kind of like a do-follow link. And so what I would recommend is doing something like that it redirects directly to a money site or to a GMB listing, in my opinion, is not the best way to go. You should create some sort of buffer between them where you can inject more relevancy and more entity information, which is why I think an Amazon S3 hosted HTML page is the perfect place for something like that. What do you think, Marco?

Marco: Unless he has that website that has those magical metrics, those metrics that are above, I would say above 16 in Majestic. That’s when I start looking at majestic when it hits at 60 both trust flow, citation flow. When it’s around there or higher that’s going to be a really expensive website. But when it’s around then, it’s when it’s around there. It’s so powerful that that one link can really make a difference. Now, the thing is, that’s going to be really expensive. And it’s going to take you a whole lot of time and effort to find it. It’s like looking for a needle in a haystack. It’s almost impossible. So what I did is I stopped doing it. I stopped trying to find expired domains. And I just work from the GMB facility from the drive stack, G Site and just expand it and isolate keyword sets and just go through that. I mean whatever it is that we do, or whatever it is that we offer you in our done for you services because we use it to use because our methods work what we make available to you guys. If it didn’t work,  I mean, we just wouldn’t make it available to you. We try to be again as ethical as possible. And in everything that we do we know that our shit works without all of these other things that you used to have to do or that you could do to help yourself along because you’re borrowing from the ultimate, trusted and authoritative entity on the web as far as Google is concerned, which is Google.

What Hosting Providers Do You Recommend To Rank Your Website Better?

Okay, I’m sorry, I was pre-reading another question. Gordon’s up next he says, Hey guys, hope you’re having a great day. And thank you very much for help. As usual. You’re welcome, Gordon, thank you for your questions. As always, I believe you have mentioned previously that popular shared web hosting providers like Hostgator impede your SEO and ranking efforts. Can you briefly recap Why? Yeah, because there’s a number of reasons. Number one is they’re super inexpensive hosts their budget hosts, which means they overload their IP blocks. They overload their servers with too many sites. Remember guys, when you go to sign up for a shared hosting plan, or you know, budget hosting plan, they tell you, unlimited sites and unlimited bandwidth and all that, but that’s not really true. And number one, but number two also, what happens is they overload those IP blocks with too many sites. And what happens is you end up with a lot of shitty cheap SEO type sites. So affiliate spammers and other SEOs and people that are just creating these stupid, ugly, sloppy sites that aren’t putting, you know, so there ends up too many sites on the IP, to begin with, but then you end up being with, it’s being kind of a guilty by association, you can get mixed into what’s called it like a bad neighborhood, right.

In other words, there are 500 other sites on the shared hosting alongside your site on that same IP. And then there’s going to be a percentage of them that are just really shitty sites that could be de-index, they could behave manual penalties, they could have a number of things that are there so that basically can guilty by association, your website can get caught up. But not just that. It’s also because when you have that many sites sharing an IP if anyone of them or any number of them are receiving a spike in traffic or a DDoS attack or something like that, it ends up killing the amount of bandwidth available for all of the other sites on that same IP. Does that make sense? So what I found is if you were using a cheap budget host, I would recommend doing something like putting an uptime robot on it or some sort of uptime monitor that will allow you to notify you via email. And you can even set them up for text messages, which I don’t recommend, except for really important sites. But it can email you or notify you when your site’s go down. And what you’ll see is if you put an uptime monitor on a shared hosting a site that’s on a shared hosting account. You will see how often the site goes down. And it’s incredible how often those sites are unreachable, right. And it’s because of other sites on that same IP, receiving too much traffic and basically monopolizing all the bandwidth available bandwidth and there’s this you’ll see and once you see that, you’ll realize how shitty shared hosts are.

So as far as can I recommend any? Yeah, on our semanticmastery.com/resources page, there’s the two that I would still recommend: Liquid Web. By the way, you guys are just seeing strike throughs because I’ve got a plugin that shows nofollow links, but Liquid Web is our go-to choice for hosting. You know, I would recommend that you get because you can, you can actually sell hosting the clients. That’s what I always recommend doing. So you know, get a good hosting provider, get a good plan, and then you can turn around and sell charge your customers, your clients. For monthly hosting, what I do is I offer them a yearly monthly hosting or a yearly rate and then a monthly rate. So what I’ll do is I’ll charge a customer a client, basically like $180 for a year or $20 a month, so it makes sense. So it’s up to them. They either paid $20 a month or $180 for the year and I just do a PayPal subscription so they get to rebuild. That way, I’m actually making money on hosting too. And I just do that through my own hosting account. On Liquid Web, I also have WPS hosting, which is Terry Kyle’s, that’s also very, very good. And that’s very fast. And the support is amazing in both of those. By the way, that’s the last part of that, that I would recommend. Another reason why not to use a budget host is that any issues you have, you’re gonna have to deal with support. Sometimes support will only be via email and not be a live chat or phone. Sometimes they’re on completely different time schedules because they could be an India for all we know. And so every time you submit a support request, it takes 12 hours before they reply back. So support requests can get drawn out. What I found is I’ve got some other hosts that I still use because I have sites that I never wanted to move, and I hate them because every time I got a problem, I’ve got to deal with that. But Liquid Web and WP x are both I mean they’re instant fast like you submit a ticket within minutes, you’ve got a reply somebody working on your issue. It’s incredibly fast. Marco, do you have any comments on that?

Marco: Yeah, man, what I found is a budget hosting. Actually, you lose money because of all the time that you have to spend with that shitty host. Sometimes the PHP version is often outdated because they’re not going to update, it’s not worth it to them. You���re paying four bucks a month. And so by doing that, you actually lose money. But with all the time that you have to spend the support, or going into your cPanel and seeing what the hell is going on. If somebody is hogging up resources on that shared hosting, then your website is going to be super slow. You’re not going to know why. And it’s because some idiot is doing something that they’re not supposed to be doing which is going to harm the reputation of the server. And as Bradley said, that’s known as a bad neighborhood. In the long run, it ends up costing you money so stop with the shitty hosting. Go get a Liquid Web VPS and you can host your domains on there. You can host your clients on it. You can put several clients on that you could charge them for it 50 bucks a month. You have five clients as 10 bucks per client and the VPS is free for you to use because your clients are paying for it and you have the most fabulous support that you can think of. They’ll migrate stuff for you if you. They will take care of it for you. When do you want us to do it? What time you don’t even want it when the website isn’t busy? Yeah. I mean to disguises. It’s just fantastic. And it’s the peace of mind of knowing that if something happens if you get an attack God forbid. If you get hacked, then Liquid Web is is right there to help you with whatever it is that you need with others. You have to sit in that fucking queue eternally sometimes. I’ve been through that. And it’s not worth it.

Bradley: Yeah, I think a good host is worth their weight in gold. And like I said, it can become a profit center in your business too. You know, pay $1,000 a year for a good host. And but you’re charging and you got 10 clients and you’re charging them, you know, $180 per year, that’s 1800 dollars, right? Or if you’re charging a monthly because some clients will just rather pay monthly then that’s, you know, $2,000, $20 per month, so $240 per year, times 10 would be 20 $400. So my point is it becomes a profit center. Okay.

Marco: Great revenue stream. Yep.

Can You Effectively Use Embeds As A Substitute For Links From Seed Sites You Can’t Obtain?

Bradley: Alright, so next one is there are six questions here. I’m going to try to roll through these quick guys. Remember, we asked you guys to just post one or two questions. Max per post because it makes it too hard to get to anybody else’s questions. So I’ll roll through a couple of these rather quickly. And then we’re going to move on and if we have any other time left, which doesn’t look like we will, we’ll come back. Okay. Thanks for the opportunity to ask these questions. Number one, can you effectively use embeds as a substitute for links from seed sites you cannot obtain? Marco, that’s a question for you.

Marco: Okay, can you effectively use embeds as a substitute for links? Yeah, I mean, yes. Don’t get your head twisted on this because it’s not exactly a link. And it’s not exactly a substitute. It’ll act a little bit different. We don’t know whether it accrues the paycheck and rankings for that we need. We just know that it pushes massive ranking power. So yes, iframing and then link building into that iframe, you have the protection of the source. I mean, that’s the whole concept behind the iframe that the source should be so powerful. It protects you. And you can just do all kinds of nasty stuff to wherever the embeds are to, to wherever the iframe is embedded to help your SEO. It should not substitute your link building, especially into the iframes. works really well. But yeah, I mean, it’s a solid way, it’s a solid strategy.

I read through the rest of these questions. m semes. whatever your name is, my question to you is why the hell with these types of questions? Are you not in our mastermind, where we could dig into this stuff for you? I mean, this is some pretty advanced questions, which means you probably know what you’re doing, which means you should be on a damn mastermind. Sorry, you know, this is these aren’t beginner type questions, which is what the hump day hangouts really is. We can’t give away the farm on for free here. That’s what behind closed doors is for.

Is There A Limit On The Number Of Embeds On A Page?

So the next one was, is there a limit on the number of embeds on a page i.e. is there are there diminishing returns? I don’t think there’s a limit to the number that you can put on-page, but you can break a browser, you can break, you can lock your computer up. If you have too many iframes on a page, how do I know? Because some of my @ID pages are ridiculous. And if I open it up in a browser window, it will lock it will eat up all the memory on my computer. So, Marco, is there an actual limit to it?

Marco: I haven’t found it because I mean, it’s just code. And so the code, you can just add. What happens is that the page as you said it breaks, it’s super slow. You’re going to have to do some coding so that it doesn’t load to take forever to render. But there’s no need for that you just find four or five really powerful, right iframes you put them on lazy load, and away you go.

Bradley: Yeah, not only that but if you stack the iframes on one property, then you reframe that on another property, you end up with that mirror and mirror type. So you don’t need a super high number. You just need a few very quality ones to achieve results, which is what we’ve kind of built out with our SEO shield.

Marco: Three iframes will create the loop. And we can loop the bot endlessly depending on how much information that is that we’re feeding it. So iframes are the shit. You guys are sleeping on iframes if you’re not using them.

Bradley: Yeah, I agree. And there are some other really good questions there. But we’re going to have to move on because we’ve only got about seven minutes left and we still got other questions to get to. However, I really liked those questions. I would love to answer them. So come join the damn mastermind, man. Come join us.

Would You Push More Juice To The City Pages To Improve The Page’s Ranking?

Anyways, the next one is Hey guys, I have a question about all of your strategies being used for the same site but different cities. So I have a client that I’m ranking on page one in 17 of the 24 cities they have in their county. I’m not able to get them in maps in as many cities, however, they only have one location and I’d like to start pushing them up in maps and more cities. Would you just push more juice to the city pages? Yeah, that’s one thing you could do. Remember the maps algorithm, the proximity filter or whatever you want to call it is even narrower now than it was two months ago. One of the more recent updates, which I think is occurred within the last few months, actually narrowed that the proximity filter for Google Maps listings.

So in order for your map listing to show up or a GMB to show up in the maps three pack now, it’s very closely tied to proximity to from where the searcher is in relationship to the actual physical location of the business when they perform the search. So it’s even harder now than it was even just six months ago to get a map GMB to rank in maps outside of its immediate area. So it’s not that it can’t be done. That’s what local GMB pro methods for which are for us to help you to learn how to expand that centroid as Marco calls it, but expand the map’s presence into, you know, further and further out to kind of overcome that proximity issue. But that said there, yes, some of the things that you can do would be to create like, geo posts on your money site. You can even create location-based silos. And if you again, if you’re in our mastermind, we talked about how to set up proper silo structure, and also how to create structure, location-based silos within topical silos. And there’s a way that you can do that using tags for example. It’s very, very powerful and when you mix those in with the SEO shield stuff, the G site, the RYS drive stack and you theme mirror everything together, which means you mirror the site, your website structure on to these other assets, the G site, the RYS drive stack and such, then you can start to really get your organic rankings to push up in those additional areas and a couple of that with local GMB pro methods. It’s very likely that you could get your maps listing to start appearing in those cities within the county, outside of your immediate area where you’re physically located. It takes effort and in order to get the maps thing, the maps listing to rank in the three-pack, it does require consistent effort. But it can be done. Marco, do you want to comment on that?

Marco: Yeah, there has to be a relationship between the centroid and the place where you’re trying to get into the map pack. If you cannot establish that relationship, then it’s really difficult to try to get your listening to appear because there are other businesses that are closer by when that searcher is conducting that query right when the person is looking for, I don’t know how plumber, emergency plumber, they’re going to get those who are closest to them, then I get someone that’s an hour and a half away to overcome that. That’s when you have to relate that centroid and we teach that in local GMB Pro. We’ve talked about that in the mastermind extending the spokes think of it thinking of it like a wheel, right with spokes and just trying to extend the spoke. How do you do that? Well, it’s part of the secret sauce sorry.

Bradley: Yeah. And I was trying to look for that article that Brian Kato published. I posted it in here but he did a really good job was showing how to build out relationships with using local entities, you know, in content to get the local page to rank or local site to rank. So that’s something that if I could find it, I’ll post the link but we’re running out of time. So I’ll try to come back and post that it was a really good write up that he did on that, so I’ll try to share that with you. Once we’re done. We only got a few minutes left guys, we’re going to try to roll through a couple more.

Should You Be Concerned If You See Competitors On The GMB Maps Listing Page Source Code?

Fitz says, good agents. Thanks for this great forum. You’re welcome fits. He says I recently checked the page source of my GMB maps listing and saw a few of my competitor names mentioned in the code should I be concerned? No, you know, I mean there’s nothing you can do about it but for example, you know, if if I was to search I don’t know let me just look for plumber Culpepper, for example. Let’s just click on Culpepper Home Services actually do. What I’m trying to share here is you’re going to see that shit. It’s not what I wanted to do. Shake this one. Alright, so you’ll notice that. Sorry. Try this again. What you’re seeing is this person also search for. That’s what you’re seeing. Right? So there’s nothing you can do about that. So I’m pretty sure that that’s what you’re seeing when you’re looking at the code. You’re seeing these this part right here. It’s right in the knowledge panel, right. The knowledge panel even shows competitors, and I don’t think there’s any way that you can stop that. Right? It’s a good question though.

What’s The Best URL To Link Back To A Money Site?

Joseph says, Hey, guys, I just ordered a drive stack in a G site. What’s the best URL to provide your team to link back to my money site is a supporting page or the money page for that keyword? Thanks. I guess it depends on what you’re having a stack built out for. If it’s for the brand itself, just the homepage, if you’re just doing the initial brand, drive stack, which is basically to validate solidify the entity right and your product keyword whatever that may be, should be associated with the brand and that’s how we recommend building that out. But if it’s for a very specific product or page or content silo with on your site then that’s different. So Marco, what would you recommend for him on that?

Marco: The brand. What’s the homepage URL and the brand? The main stack, the very first one, drive stack G site should be brand plus keyword or brand plus location plus keyword. That’s how it is. We relate every keyword under that top-level category that you give us. Go as broad as possible. Even if you’re into renting hotel rooms in, let’s say in a province in Costa Rica. Then what you want is a hotel rental or anything related to that room, just whatever it is the broader that you can go, the better it is for us. Because we’ll get you everything under the sun, then as you broaden the drive stack, and that’s as you add depth to it, that’s when you start focusing in and honing in on your silos, and you’re supporting keywords LSI and everything else that’s related to that.

Bradley: Awesome. My apologies I didn’t know about the two question rule No, and you didn’t expect it You wouldn’t know that man. But honestly, we, it’s just respectful of other people that so but yeah, definitely consider joining the mastermind I would recommend that you do, because it sounds like you know, your ship to a degree. So it’d be those types of questions that we get really far in-depth in the mastermind. All right, I know we’re after 5pm but I just got I’m gonna I want to answer one more question really quickly, so but I can’t without answering it. Austin Don’s first he says what’s the best way to share an infographic I’m not sure what you mean by that. As far as different places to publish it or just to share. I’m not sure what you mean. So if you can clarify that maybe we can go back and answer that one.

Can You Do YouTube Branding For Syndication Networks

But the one that I wanted to answer was can we do the YouTube branding before syndication networks? I’m not sure what you’re asking about their BBB. Can we do YouTube branding for syndication networks? Remember syndication networks are part of should be part of every project right every website project every brand, every client even your own brand you should have syndication network, right? It’s like that should be step number one. So I don’t know what you mean by Can you do YouTube branding before that? What what I recommend with the Google Ads branding course it’s not just about YouTube, it’s about using display network to is that what I was trying to convey with that is how you can set up branding campaigns to create brand awareness and also to drive inexpensive, very relevant targeted traffic into your digital presence, whether that’s through videos or through the Display Network.

My point of teaching it was, I think all of us, all of you guys listening now that are marketing consultants, or agency owners, you should all have branding campaigns set up for your own agency. I am 100%, guilty of running my own marketing agency for almost 10 years now, and not making my own brand a priority. I’ve always worked on other clients, businesses, building their brands, but I didn’t work so hard on building my own if that makes sense. So my point is, you should be building your own brand so that people start to seek you out and you don’t have to do outbound prospecting all the time. Each time you want another client, you’re going to have people coming to you seeking you out because they see you everywhere. You can also sell this as a service to your clients, right. If you understand how to set up these types of campaigns, then you can set up branding campaigns and create another stream of revenue from that service, very inexpensive or very easy to manage.

And so like I said, it’s a great profit center, another source of revenue. If you’ve already got existing clients, you can go what I call to shake the bushes and that’s going to contact your existing clients and tell them that you want to set up some branding campaigns for them. So my point is, would you want to do before syndication networks? No, not that I mean, I’m not sure where your timeline is. But for me, syndication networks are like step one for every project that I do. And then the branding traffic using Google Ads is something that you would do to start pushing traffic into the brand creating brand awareness, brand recognition, and inbound traffic from relevant sources. That makes sense and that will actually help to kind of activate or trigger all of the SEO work that we’re doing because that’s exactly what ART as Marco always says, ART – activity, relevance, trust, and authority that kind of triggers all three of those as sending traffic in from a known relevant audience that you’re buying from Google, into your SEO as your assets, your digital assets kind of helps to trigger or it kind of ignite all of the SEO efforts. Okay.

All right. We’re several minutes. Yeah, in a comment on that?

Bradley: Yeah, just one second. If you do it backward, it’ll, it’ll be more difficult if you don’t get your entity in place if you don’t set it up if you don’t create it. And if you don’t verify, and start validating, if you skip those steps, then it’s going to be that much harder to come back and try to work on the entity. So why not set up the entity that we teach it the right way, so that when you do start out with those posts and the length of the press releases, and everything else that you’re going to do, it’s going to have maximum effect. Why would you do anything that’s not going to have maximum effect? Drag the strategy for branding is a great strategy. But if the brand isn’t in place, if the entity isn’t in place, then it’s not going to have the effect that it has to have or that it needs to have. And right now, right now, and guys go just go please watch the charity webinars, it’s what it’s what’s a whole lot more than anything that you can possibly give the information that I’m giving away. Just go watch it so that you know why there’s a reason why you need to do this. It’s called Bert and it’s called neural matching.

Amen. Alright, thanks, everybody for being here. We’ll see mastermind members tomorrow. Otherwise, we’ll see you guys next week. Whoo. See everyone.

Good one later.

  Digital Marketing QA – Hump Day Hangouts – Episode 266 published first on your-t1-blog-url

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Digital Marketing QA – Hump Day Hangouts – Episode 266

Click on the video above to watch Episode 266 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

Announcement

Adam: Hey complaining about AWeber. If you’re using a Weber I suggest you go look at Active Campaign or something. But anyways, that said, welcome to Hump Day Hangouts number 266. We got the pre-holiday special Hump Day Hangouts going here. I almost put on like my reindeer ears. But I withheld. I’ll be back next week. And I think the guys are going to have some, maybe some outfits or we’ll see it. Hernan is giving me a vigorous yes. Yeah, I think he’s going to dress up as Santa Claus. Man. That is awesome.

Hernan: Hey man. Thank you for doing that. Hey, man. It’s like 1000 degrees right now.

Adam: That’s right. You’re in the upside-down, aren’t you?

Hernan: Yeah.

Adam: Well, Hey, everybody. Before we get into it, we’re gonna say hi to everyone real quick. And then we got a few quick announcements, some really good stuff going on, especially with the holidays. And then we will get into it. We got a lot of questions today. So, Bradley, how are you doing today, man? How’s Virginia treating you?

Bradley: Good. I was almost late because I was talking to a prospect that was looking for SEO services that found me through my SEO Virginia horrible drive stack g G Site that I built when back in 2015 so I just making a comment just kind of giggling with Marco about it because that was from way back in 2015 and I still ranked number one I still get leads from it so pretty interesting.

Adam: That’s awesome. Good day, man. Yeah, that well, you know, it doesn’t work but I guess you’re gonna have to take the lead anyways.

Bradley: I don’t think Google’s gonna shut it down any minute now.

Adam: Hernan, how you doing man down there in the other hemisphere?

Hernan: I’m good, man. All’s good. Everything’s good. Getting ready to spend some time with the family. Diving into some new ways of marketing and communication with potential prospects. So that’s going to be good. We’re going to be talking a little bit more about that in upcoming episodes. So, all good, man! I’m excited to be here.

Adam: Outstanding. Chris, how about you? Are you home in Austria?

Chris: Yeah, I’m home in Austria and I guess I prepared a little bit early because last year it was always Hernan. And this year I put up the Christmas tree as well just for the help the Hangouts. But yeah, like we’ll see what’s happening next week then.

Adam: Outstanding. And Marco, how about yourself. How you doing, man?

Marco: I am doing really good, man. Two charity webinars already in the can. The next one scheduled for next Monday and it will give a lot of great information for people who donate. So that’s the only thing you have to do is go and donate. But this year, like we have a whole bunch of awesome prizes that we’re going to give to people who have donated. For example, a couple of hours of my time, two people at each one will get an hour syndicated they’ll be drive stack, syndication networks, there’s going to be Dadea donated five embed gigs and five-link building gigs. So that’s one that’s five people who will win the embed, plus link building game, right? Which is, which is awesome. You aim that at anything that set up right? And that juices just gonna flow in and push it up. So I’m excited the charity is doing well. We’re collecting money people have been awesome donating, but we do not. We always need more. We always need more. Poor kids.

Adam: So I know a lot of people know about this, but can you tell everyone because we get new viewers all the time what the charity is or who had benefits.

Marco: So the idea is to take children who are at risk. And by at risk, it’s either they come with us or they it’s drugs, it’s abusive, it’s violence, it’s prostitution. Child prostitution is rampant. That’s how it is in the third world. You got a lot of pervs who come over and take advantage of that poverty. So what we want to do is we take these kids and we give them an option. You come with us, we’ll give you everything you need to go to school shoes, uniforms, books, we tutor them on Saturday. We take them through mentorship programs, because we also want to create community leaders so that other children have someone else to look up to. There’s another hero, right? It is that just the drug dealer with the fancy car because he right now, he’s the hero we want. We want to show them another aspect of reality, of life that there are other heroes that they can emulate rather than following the drug dealer to a slow death.

I talked about Fernando one of our biggest success story he started out with with eight or nine of his friends, right? Running around sometimes coming to a charity and sometimes it’s not. He’s the one who stuck it out, the other ones who didn’t are dead. And so that’s the choice that these children are making. They come and they get an education, tutoring tech school, and then we place them with with big companies because we train them for the right jobs, for the jobs that are in demand in Costa Rica. So it’s either that or you die. So that’s the fucking option, guys. It’s incredible. You have no idea poverty in the third world and Hernan knows, for the patchy what is the onset? Gotta say is another place to do. So that that’s my passion. I did that my magnificent obsession. My magnificent obsession is doing everything I can to help people make money.

Google so that I can make money. But my passion doesn’t feed me, right? My passion is something, it feeds my soul. But I need to make money in order to go and really work at my passion or good which is what I do. And so thank you guys I know Hernan, I’d like to thank him personally. Because he’s awesome. He donates every year. So thanks a ton and you guys will always make this up this possible. Thank you.

Adam: Yeah. How much does it cost it to take care of a kid get him in classes get them in all this for a year?

Marco: 200 bucks per child and that includes everything and includes the tutor includes the mentorship. We do these weekend getaways. We make ourselves available. The family sometimes needs food. They have a tin roof, cardboard walls and nothing and on the fucking windows. That’s the conditions that they’re living in the shack.It’s horrible. They have open sewage, you name it. It’s there and it’s worse than you imagine the worst that you can possibly imagine. And it’s worse than that.

Adam: Gotcha now well and I want to say to to everyone like I know we’ve had some large donations in years past. I’m sure you’ve already gotten some this year but it’s one of those where truly every little bit helps and Marco I know you’re not restricting you know, access to the webinars based it’s any donation amount, right?

Marco: Absolutely not. It’s your heart is going to tell you what of course you want. Your heart dictates to donate. And your wallet dictates how much you got a big wallet. Open that motherfucker man. People need it. Yeah, people need it. And I’m this year I’m matching every all the donations I will tell you that I’m matching $1 for dollar

Adam: Yep. that’s awesome. Well, we’re going to be throwing some more on top of that. We got some awesome holiday specials coming up, you guys, and anyone who donates is going to get some special stuff there. So, you know, you could donate $1 you can donate $100 and donate $1,000 again, whatever you can like, what’s your heart your wallet tells you so you can this has been a really good thing. Marco is it’s been like three or four years now.

Marco: We started doing our own little thing, and then it’s just picked up. So this is what the third or fourth year. But I’ve been helping them for like 9 or 10 years. Nice from from way back when my wife and I started helping them so it’s been a while.

Adam: Good deal. Well, you know, I mentioned some special stuff coming up with the holidays. So we’re going to have more coming out about that and then wanted to let everyone know to. Next week we’ve got a really special Hump Day Hangouts. We’re not gonna have time for questions. If you’ve got them up there, you know, maybe we can try to take them into the Facebook group. We’ll do what we can but we will wanted to sit down and say, hey, what could we do at the end of the year that would, that would help everyone going into 2020. And we’re going to cover a lot of various we’re going to keep it into short segments, and we’re bringing on some guests as well, we’re going to have Rob Feel. Of course your motive him co creator of RYS Reloaded, helping, I’m going to call him the Chief Operating Officer at MGYB, the guy who gets shit done and, you know, gave me some great advice, some insights, POFU Live.

And then as well, we’re gonna have Jeffrey Smith, the on page master SEO bootcamp, SEO ultimate plugin, he’s going to come in and be laying down some good stuff as well. So you do not want to miss that. We’re going to go a little bit longer, but we’ll start at the same time next week and we’re going to cover a lot of ground. And after that, we are going to have some holiday specials going on. But after that, there won’t be a Hump Day Hangout until 2020. It turns out that it does fall on Christmas Day. And I think we all want to be spending time with our friends and family doing that. And we realized that probably not a lot of people are going to be maybe attending. So we’re going to go ahead and push it back to I believe it’s January 2nd, because then the first Wednesday in 2020 falls on New Year’s Day. So that’s a holiday as well. So we’re just pushing it back to one day. So we’re going to go next week, be there, we’re going to have some good stuff going on some great guests, some good knowledge, as well as some awesome holiday specials. And then the next Hump Day hangout will be on January 2, 2020. As well, too, man, we’ve had a lot of stuff going on Bradley and the mastermind is getting what they’re getting a webinar a couple days before Christmas, aren’t they? You move that up? So you could squeeze one in before Christmas?

Bradley: Yeah, we’re going to do that on Monday, the 23rd as opposed to Christmas Day, or the day after Christmas is when it would have been Thursday. So yeah, we’re going to do that on Monday, the 23rd

Adam: awesome, and then you just got done. Correct me if I’m wrong about Monday with the second half of the branding training is that

Bradley: yes, that’s been all edited now and chopped up should be in the membership area soon by the end by the end of this week. And then I’ve still got to add all the notes and individual lessons. But in case anybody missed that the YouTube training was already been split up, there was I think 15 videos for the first part that were created out of that almost three hour webinar. And I think there was 14 for the GDN Ad, the Display Network portion of the training. So that was almost another I was almost three hours also. So it was like out of six hours of content. I think we ended up with almost almost 30 videos and everything’s been split up now and it’s got all the notes and everything so it’s a really good course in fact, I don’t think we I think we took down all the specials for that one if we haven’t we need to.

Adam: Yeah, but there might be something in the holidays but regardless, yeah, that is a great course. I’ll put the link in there. Really. Bradley went above and beyond on this and cranking this out before the holidays. Bradley I’ll let you add on to this but I call it kind of the massive branding course you know if you want to build a brand for yourself which you should be doing. I think Hernan can chime in on that but or for your clients and charge them for this service, right? This is you know, another one of those no brainers Just do it. But what you guys want to add on to that?

Bradley: Yeah, I did. I actually was playing around today with some ad campaigns that I’m running for some of my own projects. And I discovered or kind of figured out a way to even build out the custom intent audiences even more thoroughly. It’s a more efficient way to build out these audiences to make sure that you really getting targeted. Your ads are only being shown to people that are really targeted. So I’m going to probably record a supplemental video and add it to the training specifically about that. But yeah, I agree. I mean, I hit this over. I repeated this throughout the training. Every everything that I talked about in the branding training should be applied to you as the consultant or the agency owner should be applied to your brand first.

Before you set this up for any clients, you should do it for yourself. And you should just plan on constantly running branding campaigns so that you can start to fill that pipeline full of prospects. That’s the number one thing holding people back, we get it through all of our surveys over and over and over again. We hear people say, their number one biggest problem is getting clients. Well, what are you doing to continually keep your pipeline full of clients or prospects? If you’re not doing something, then it’s your fault that you don’t have a continuous steady stream of new clients coming in the door. It’s because if you keep doing what you’ve always done, your results aren’t going to get any different. So, the branding training was essentially for you to learn how to do that on your own, for your own agency first, your own business first. But then it’s also something that you can offer to clients and it’s a way that you can generate revenue. I showed in the YouTube training how to actually find prospects that are currently trying to use YouTube for leads that are failing miserably. So anyways, it’s a good course. I would recommend everybody check it out. By the way, if you’re in the mastermind you get that for free.

Marco: Something like that out something real quick before you go on to. There’s a question whether you should brand whether if you’ve read the patent, if you’ve read BERT, and if you read about neural matching, which is trying to do away with EMDs and spamming of titles, especially in local searches, the map results. And you think that branding is optional. You’re nuts. You’re nuts. Branding is no longer optional Semantic Web brand plus location plus keyword association is what wins the game. I just gave you the keys to the kingdom. It doesn’t doesn’t seem that way because oh, it’s just Marco talking shit. I just gave you the keys to the kingdom. Apply it, use our shit and see how you do?

Hernan: Yeah. I’m just going to add something real quick. I don’t remember who said this, is that the number one is the most dangerous number for any business. Like, if you haven’t one conversation, if you’re sending one email, if you’re talking to one prospect, if you’re doing like, if you build like one back end, you know, like it all of that stuff is like the most dangerous thing that you could do for your business. So with branding, what we basically do is we sold that completely, right? You will never have to worry about the influx of leads again, think about that the POFU that you gain by just being in that position where you know, people are just coming your way, right? How much more you can charge people. And because you’re not going you’re not going either out call and say hey, I want to work with you. People are coming to you’re saying hey, yeah, you’re the Scott. You’re that person. I saw you there, I saw you here. So I think and that that multiplying effect also applies for your client. So it’s a really good tool to have in your toolbox for yourself as a consultant as the breadwinner as the marketing head, or the the guy before behind your agency, it doesn’t matter if you have like two or three clients, if you have like, 30, right, you’re still the guy behind all of it. And not only that, but that multiplying effect will trickle down to your business to your clients, and they will see the effect as well. So that will, you know, put you in a much more powerful position, my opinion, so it’s really good for you. Good.

Adam: All right. Well, before we get into questions here, just want to wrap this up and say, Hey, if you’re watching this for the first time, thanks for watching, make sure especially to attend next week and check out the holiday special Hump Day hangout webinar. And then in the meantime, head over to battle plan dot Semantic Mastery calm grab the battle plan. It’s our step by step process for getting results with everything from new websites age domains, YouTube channels, just check it out. There’s a ton of value in there, we threw in some crazy bonuses. It’s amazing. We love it. Well actually, I’ve got to look up the numbers but I don’t know over a couple thousand people have also loved it. And if you’re wanting to grow your digital marketing business, then you’re the type of person we’d like to have in the mastermind you’ve heard us talking about a little bit here. But if you want to join the experienced community, that’s the place to be and you can find out more about that at mastermind.semanticmastery.com and to everyone whether or not you’re in the mastermind, or you’re doing things on your own. We highly advise saving time and money, head over to mgyb.co and get done for you services. We got press releases, link building, the SEO shield that is newly released. And I think it’s actually available on its own right now. Not just through the Black Friday deal. We had just tons more stuff and a lot more coming. And of course, I just put the link on there. If you guys haven’t yet. Please go subscribe to us on YouTube. I know we’re really close to 7000 and I know that makes Bradley’s day. So maybe we can hit 7000 during Hump Day Hangouts and let them know about it. So with that said, let’s get into it.

Bradley: Yeah, now you’ve got me curious. I just gotta check 6,990 or 10 away.

Hernan: Oh, wow. Yeah, go subscribe.

Bradley: 10 from 7000 I mean, that’s not like that’s just a nice round number. It’s not a milestone we got to get to 10,000 before we really have accomplished much, but these are all organic views. I mean, other than I had a subscribe campaign running with YouTube ads for some time but anyways. Alright, let me grab the screen. I kind of pre-answered one of these questions. Here we go. Okay, somebody confirms you got my screen.

Adam: Good. Got it. Yep. Okay.

What Is Semantic Web Algorithm?

Bradley: Stevens up first, Stephen I put a reply below where I talked both Marco and I in the last week or two, I think two weeks now have been interviewed by Matt Versteeg of the low on for the local SEO podcast, local SEO show podcast and great conversation. It’s always fun to be interviewed by somebody else in the industry to have a conversation about, you know, SEO or a lot of the other podcast interviews that I’ve been on, have to kind of dumb it down or water it down a bit because we’re talking to a broader audience, but it’s kind of nice to talk to somebody that understands our industry. So we can talk shop a little bit more so by the way, Marco’s. I think it just got published today. And I listened to it was a great interview with Marco. And so I had an interview with Matt about two weeks ago and I spoke about he asked a question very similar to what your question is, which is what is the Semantic Web? And so I gave him a much more thorough answer there. So I linked to that it’s in our free group guys. Here’s the if you go to our SEO and marketing by Semantic Mastery group. It’s also in the chat now on the Hump Day Hangouts page, but it’s this post from Matt Versteeg about the, you know, interview with me that he had is about 45 minutes long. But in the beginning, I talked about the Semantic Web. So just as a very quick definition, I’d like to get Marco’s input on this too. But the Semantic Web is the change the move from the algorithm knowing just determining how relevant things were through search strings, right. So queries have been stringing certain words together or phrases to create to answer a query, which is what the algorithm had been for so long to now things so from strings to things, because all of it’s not just about the internet or web pages anymore, right? It’s about everything in our world now is connected to the web. And so that devices and entity all these things have to be given an identity some that the machines the bots can understand so that they can start to understand relationships between these things, whether it’s web pages or a device, a mobile device of person, brand, it could be any number of, you know, your appliance for godsakes. Your refrigerators and light switches at home are now online. So it’s a way to create entities out of things, in a way for it to understand the relationships between them, the associations between them. And so the Semantic Web was something that we kind of fight, we saw it coming, which is why our name is Semantic Mastery. Way back 2011-12 timeframe. We saw that the cement, you know, it was coming, right. So Google had already been applying for patents that were showing that the Semantic Web was coming that they were shifting over to Semantic Web and so that’s kind of why we named our company. That was because we were going to optimize or learn how to optimize for the Semantic Web. And it took a lot longer for it to catch on, then we thought it took several years as we’re just starting to see within the last few months again, Marco will talk much more about this.

But some of the the more advanced algorithm updates for the Semantic Web, such as Bert, or the neuro mapping or neural networking algorithm, which is I think, just came out about two weeks ago. Those are specifically Semantic Web type updates, just like Hummingbird was one of them was one of the earlier versions of that. So it’s something that we’re seeing more and more like we’re moving faster into it now than we have been it’s been a kind of long, slow progress to get to this point. But, you know, I think that’s why the stuff that Marco especially has developed over the last several years because we saw it coming. We’re several years ahead. And so that’s what Marco was just talking about, with you know, branding and all that. It’s about the entity, right? You want to create a strong entity on the web. And there’s a number of ways to do that the SEO shield being our preferred method, which works incredibly well. So Marco would say you about it.

Marco: I’m always talking into a muted mic. Well, the Semantic Web, just the Semantic Web. The idea is for web pages to have structured data in the tag, and constructed in a way that a bot can more easily interact with the page. Because the bots were having so much trouble with the unstructured data meaning they these sets of words that the bot had no clue how to interpret. So again, that the idea of the Semantic Web is just simply being able that the people who are either building the website, designing it, coding it to be able to go in and structure the data. But yes, it involves entities and it involves a whole bunch of things that I’m, in fact I’m speaking on in the charity webinars, you really want to know what this is about, catch that podcast and catch my charity webinars. That’s one. And I think that the question also says, or he’s asking about the that you mentioned, Bradley, the Semantic Web algorithm.

There is no Semantic Web algorithm. The algorithms are a set or different code sets that draw different data. And it’s all put together on under one in a huge relational database. All of its code guys, it’s just simply zeros and ones and there are sequences. And you know, for example, Semantic Mastery has a word sequence. It has a bunch of set, a number sequence and it has a bunch of other number sequences related to it, which are, you know, things, it’s words that are related to it. But at the bundle, I don’t want to get too deep for you guys, because I don’t want to confuse you. This is not the forum for it. But the bot has to go in, grab the words, turn them into zeros and ones, right bits, bytes, and number sequences to be able to interpret it. And it has to gather all of this information from all over the web, everything that’s related to whatever it is that a person is looking for, if they’re looking for Semantic Mastery, to give them the best result for the query. So we have several, not that not just one algorithm at play, but it all ends up in what Google is calling a ranking score, which of course they’re not making public. Then we don’t know-how in a route world it accrues exponentially, of course, but we don’t know exactly what a cruise ranking score but we do have a great idea for example, from Bert, from the PageRank algorithm, from the ranking score algorithm, and from the distance graph algorithm, right? We’ve talked about seat sites and seat set. So there is no one Semantic Web algorithm that doesn’t exist. What does exist is a whole bunch of different algorithms, compiling information. And they can be either really positive, which is what we work on. We work on triggering all of these positive aspects of the different algorithms that are going to get us a whole bunch of Google love. And we tried to avoid all of the negative ones that can come and really hurt what you’re doing.

If you’re doing client work. You can get your client’s website de-indexed if you’re not doing everything correctly, and I hope that answers the question. If not go to the free Facebook group, and ask the question so that we can ask for maybe a little bit more. Better yet. Join our mastermind and ask the question. And we can and I can really go into it with you. And again, I would invite you to listen to the podcast and to listen to the charity webinars, not only the ones that I’ve already done, but the ones that are coming and the ones from last year where I went through all of this, and you can hear me how it’s going to be all about entities and all of a sudden, Google comes out. And I said it’s all about brands and entity, keyword associations. And Google finally comes out and admits just last month, this is what it’s all about. As Bradley said, we’re way ahead and I’m already working on next-gen, meaning I want to catch Google again in three or four years. So we’re always ahead of the curve. That’s why we’re Semantic Mastery guy. That’s why our shit works the way it does. Unmovable for years and years and years and years. That’s how we do the do we do.

Have You Tried Blasing GSA Links to GMB CID And Short URL?

Bradley: Thank you for that. So Danny’s up next. Danny’s got several calls. Questions about link building that I’m not a spam link builder. That’s why we have Dadea. So I’m going to kind of run through these very, very quickly with very short answers. But Danny, I would recommend that if you want our master link builder to actually, you know, provide some insight as to what type of links to use and that kind of stuff. I would post this question again in the Facebook group, and Dadea, our link building manager, he’ll he’s usually really helpful. He’ll come in and answer some questions for you. He’s, I’m not the spammer. I just hand it over to him and let him handle that stuff for me. But I have a basic conceptual knowledge of this. So I’ll run through these very quickly. The first question was: ever tried sending GSA blast to a GMB short URL? Well, yeah, you can. But first of all your remember your short URL is a redirect. So that’s not the best URL to send links to anyways. Because it’s a 302 redirect. In fact, it’s multiple redirects, but what you want to do is you use the GMB cid URL, right? So that’s the www.google.com/maps?=cid=. Right? So that’s that version of the URL is the best to send links to, yes, a send links that build links directly to that. Because we include that in the SEO shield. And that’s what we throw over to do all the time. It’s just all of the URLs and our SEO shield, which includes the map URL, Google Drive stack, Google Drive, folders and files, you know, all of the GMB website URL all of those, so I don’t usually just use that as one target URL because I usually send a list of target URLs that all get links thrown at them, were built to them I should say. But yes, you can. You can build links to that directly.

What Is The Ideal Number Of Links To Build To A GMB?

Number two is any ideal number of links to build for a GMB? I don’t have an answer for that. I tried to do as small as a package as needed to get results. And then you know, just repeated every couple of months or every three months or whatever it is trying to do link building in cycles. So I don’t know what the actual number is because it’s going to depend on the competition. There are too many variables there for me to give you a rule of thumb for that.

Marco: Yeah, that’s what I was gonna say. It’s as many as it takes. It might take just one tear, right? contextual or two that are contextual. And you’ll see it when. Sometimes it doesn’t take any links. We talked about that. But it’s as many as it takes to get the job done. And it could take your cycling through all of your URLs hitting different aspects of that GMB, because there are a whole lot of targets that you can hit to get results. How many? As Bradley said, there are just too many variables to be able to answer that.

Do You Prefer A Direct GSA Blast To The RYS Stack?

Bradley: Yeah. For your RYS stack, would you prefer a direct GSA blast or do you build contextual tier ones and twos and then GSA blast the tier twos? Again, that’s a question to post to Dadea. But I can tell you definitive 100% for sure that contextual as your first tier is the best way to go. Web 2.0 to contextual. In fact, we know Dadea recommends that you do two tiers of contextual is that if you’re going to use GSA use that as a third tier. Any comment on that?

Marco: No, no, that’s exactly what it says. And as a matter of fact, two tiers of web 2.0 contextual, the way that things are behaving right now should be good enough. GSA has its place when you really need to power something up. But it’s sometimes, that’s used as a last resort. I don’t really like using GSA I prefer to just continue tearing the web two dot o contextual.

Bradley: Yeah. Okay, so again, if you want further clarification on any of those, go check out our packages and MGYB, our link building packages, you’ll see what’s recommended for the different types of competition levels, and so you can kind of and those words specifically developed for that reason, because we, you know, our link building manager Dadea has been doing these types of link building pack campaigns for us for years. For me, for at least I think six maybe even seven years now. So everything that he does has been developed specifically for our methods. And so you can get an idea of what works best by just taking a look at the link building packages and the different levels of competition level packages at MGYB. Okay, and you can always ask questions in the free Facebook group and he’ll jump in and answer them

Should You Create A New One Drive Page If The Existing Account Is Blocked Due To Spam?

next question is hey guys report regarding the done for you syndication network. I noticed my One Drive page was taken down and account blocked due to spam. Well, that’s unfortunate. It’s odd. That usually doesn’t happen. So my guess is it was some sort of an anomaly. He says, Is my syndication network fine without it or should I try to build another One Drive page link to it from all of the other syndication properties? Thanks for the help as always, you know that’s up to you. I can tell you right now I don’t really sweat it depends on the property but something like one drive if it goes down or the syndication stops working because IFTTT hiccups or something like that, I typically don’t go in and repair those things, or I’ll have a VA do it if I do it. But, you know, there’s a limited number of properties that we syndicate to anyways. So it is somewhat important. If, if it got to remember, sometimes these accounts can get blocked or terminated and it’s algorithmic and it’s something that, you know, really wasn’t triggered because of spam. It just got caught up in some sort of filter. So, you know, my short answer is if you only have one project or a couple of projects, then yes, I would go ahead and take the time to build another. I think you have to build a whole nother Outlook or Live account. Microsoft account in order to, you know, attach or set up another One Drive account and then attach it to IFTTT. So I would recommend that you do that if you’ve got a ton of projects, and this is just one of many, then I would just, I wouldn’t worry about it, I maybe do that when you’ve got some spare time.

Marco: Semantic Mastery always says you don’t do anything yourself, you should have a VA that goes in and takes care of these things as they pop up.

Bradley: Yeah, yeah. And so just keep that in mind. And something else is, you know, if you’re gonna, if you’re going to have a VA do that, then make sure that you’re either providing them with, you know, they’re going to have to log into the account or create an account, which means that you’re going to want to have that bound to their IP. Otherwise, if you try to switch between, like if you have a VA in the Philippines, just as an example. And you’re in the US and you try to create the account, or and then you send it over to them and they try to log in it could lock the account because of you know, the change in IP. I would recommend that you set up some sort of thing like a BrowSEO or Ghost Browser or something like that where you can log into that account from the same even if it’s your own IP, it’s fine. But you want to keep the browsing session intact for that particular profile so that it doesn’t trigger any IP locks. Okay.

What Semantic Mastery Services Should You Use To Defend Your Brand From Competitor’s Attack?

Okay, so the next one is, my competitor is hitting my brand. What service could I ordered or technique to defend or make my brand strong and from getting hit with negative SEO from a competitor? The SEO shield is about the only thing I could I could tell you to do. Marco, what do you say?

Marco: That’s exactly what I was thinking the SEO shield. There’s no way that you can stop a competitor from negative SEO. It’s unethical. I don’t do it. I don’t do it because you’re, you’re messing with a person’s livelihood, no matter how much of an asshole person might be. They have kids, they have family and that’s what I think about. I’m going to try to negative SEO them. Which I never have, by the way, in nearly 16 years that I’ve been online. I’ve never done it and I don’t plan to do it. I know exactly how and it works really well. But just use the SEO shield to turn everything negative that’s throwing at you, into positive.

Bradley: Yeah, yeah, and I agree I’ve never done negative SEO either because I think karma is a bitch and it will come back to bite you. So I just I’ve never done it. I’ve been tempted to in the past, but I’ve never done it. So I would recommend and I���m not saying you are either. I’m just saying that you know, as far as anything you can try to do is dilute it, right? You’re not gonna be able to stop it. And so how do you dilute it you the best way to dilute it that we’re going to tell you how is with using the SEO shield because then you’re creating this shield around. Somebody could still hit your direct money site with bad links. But if you’ve got all this relevancy and you really solidified your entity, you’ve created this strong presence online that you know, then the next type of that type of an attack won’t have nearly as much effect if if any at all. Okay.

Can You 301 Redirect A Relevant Domain To A GMB Listing?

All right. The next one is can I? Can I throw one a relevant domain directly to my GMB listing? Or should I point to a GMB website? I build instead of the GMB listing? If so, should I make contact details private just in case Google tries to see who the owner of the domain is? Okay, a couple of things there. Number one, Google is a red domain registrar. So even though you might have domain privacy enabled because Google is a domain registrar, they know exactly who is behind that. That’s just to keep you know the general public from knowing who owns the domain. Domain registrars can always see who the domain is registered to. So even if you have privacy enabled. I don’t recommend redirecting or doing a 301 from a domain directly to a GMB listing or a GMB website for that matter.

What I would recommend that you do is create, do a 301 redirect to like an HTML page, especially hosted on S3, Amazon S3, like our ID pages, for example, or ID pages are perfect for redirecting a three to one domain too because now you’ve got a super high authority domain Amazon, right that you’ve got just a static HTML three or HTML page on that you can create as an entity, an ID page, which was like an entity validator essentially. And you can do iframe stacking and everything else there, which means you can push whatever, inbound link equities coming from that domain that you’re redirecting to iframes which act, kind of like it’s not the same but kind of like a do-follow link. And so what I would recommend is doing something like that it redirects directly to a money site or to a GMB listing, in my opinion, is not the best way to go. You should create some sort of buffer between them where you can inject more relevancy and more entity information, which is why I think an Amazon S3 hosted HTML page is the perfect place for something like that. What do you think, Marco?

Marco: Unless he has that website that has those magical metrics, those metrics that are above, I would say above 16 in Majestic. That’s when I start looking at majestic when it hits at 60 both trust flow, citation flow. When it’s around there or higher that’s going to be a really expensive website. But when it’s around then, it’s when it’s around there. It’s so powerful that that one link can really make a difference. Now, the thing is, that’s going to be really expensive. And it’s going to take you a whole lot of time and effort to find it. It’s like looking for a needle in a haystack. It’s almost impossible. So what I did is I stopped doing it. I stopped trying to find expired domains. And I just work from the GMB facility from the drive stack, G Site and just expand it and isolate keyword sets and just go through that. I mean whatever it is that we do, or whatever it is that we offer you in our done for you services because we use it to use because our methods work what we make available to you guys. If it didn’t work,  I mean, we just wouldn’t make it available to you. We try to be again as ethical as possible. And in everything that we do we know that our shit works without all of these other things that you used to have to do or that you could do to help yourself along because you’re borrowing from the ultimate, trusted and authoritative entity on the web as far as Google is concerned, which is Google.

What Hosting Providers Do You Recommend To Rank Your Website Better?

Okay, I’m sorry, I was pre-reading another question. Gordon’s up next he says, Hey guys, hope you’re having a great day. And thank you very much for help. As usual. You’re welcome, Gordon, thank you for your questions. As always, I believe you have mentioned previously that popular shared web hosting providers like Hostgator impede your SEO and ranking efforts. Can you briefly recap Why? Yeah, because there’s a number of reasons. Number one is they’re super inexpensive hosts their budget hosts, which means they overload their IP blocks. They overload their servers with too many sites. Remember guys, when you go to sign up for a shared hosting plan, or you know, budget hosting plan, they tell you, unlimited sites and unlimited bandwidth and all that, but that’s not really true. And number one, but number two also, what happens is they overload those IP blocks with too many sites. And what happens is you end up with a lot of shitty cheap SEO type sites. So affiliate spammers and other SEOs and people that are just creating these stupid, ugly, sloppy sites that aren’t putting, you know, so there ends up too many sites on the IP, to begin with, but then you end up being with, it’s being kind of a guilty by association, you can get mixed into what’s called it like a bad neighborhood, right.

In other words, there are 500 other sites on the shared hosting alongside your site on that same IP. And then there’s going to be a percentage of them that are just really shitty sites that could be de-index, they could behave manual penalties, they could have a number of things that are there so that basically can guilty by association, your website can get caught up. But not just that. It’s also because when you have that many sites sharing an IP if anyone of them or any number of them are receiving a spike in traffic or a DDoS attack or something like that, it ends up killing the amount of bandwidth available for all of the other sites on that same IP. Does that make sense? So what I found is if you were using a cheap budget host, I would recommend doing something like putting an uptime robot on it or some sort of uptime monitor that will allow you to notify you via email. And you can even set them up for text messages, which I don’t recommend, except for really important sites. But it can email you or notify you when your site’s go down. And what you’ll see is if you put an uptime monitor on a shared hosting a site that’s on a shared hosting account. You will see how often the site goes down. And it’s incredible how often those sites are unreachable, right. And it’s because of other sites on that same IP, receiving too much traffic and basically monopolizing all the bandwidth available bandwidth and there’s this you’ll see and once you see that, you’ll realize how shitty shared hosts are.

So as far as can I recommend any? Yeah, on our semanticmastery.com/resources page, there’s the two that I would still recommend: Liquid Web. By the way, you guys are just seeing strike throughs because I’ve got a plugin that shows nofollow links, but Liquid Web is our go-to choice for hosting. You know, I would recommend that you get because you can, you can actually sell hosting the clients. That’s what I always recommend doing. So you know, get a good hosting provider, get a good plan, and then you can turn around and sell charge your customers, your clients. For monthly hosting, what I do is I offer them a yearly monthly hosting or a yearly rate and then a monthly rate. So what I’ll do is I’ll charge a customer a client, basically like $180 for a year or $20 a month, so it makes sense. So it’s up to them. They either paid $20 a month or $180 for the year and I just do a PayPal subscription so they get to rebuild. That way, I’m actually making money on hosting too. And I just do that through my own hosting account. On Liquid Web, I also have WPS hosting, which is Terry Kyle’s, that’s also very, very good. And that’s very fast. And the support is amazing in both of those. By the way, that’s the last part of that, that I would recommend. Another reason why not to use a budget host is that any issues you have, you’re gonna have to deal with support. Sometimes support will only be via email and not be a live chat or phone. Sometimes they’re on completely different time schedules because they could be an India for all we know. And so every time you submit a support request, it takes 12 hours before they reply back. So support requests can get drawn out. What I found is I’ve got some other hosts that I still use because I have sites that I never wanted to move, and I hate them because every time I got a problem, I’ve got to deal with that. But Liquid Web and WP x are both I mean they’re instant fast like you submit a ticket within minutes, you’ve got a reply somebody working on your issue. It’s incredibly fast. Marco, do you have any comments on that?

Marco: Yeah, man, what I found is a budget hosting. Actually, you lose money because of all the time that you have to spend with that shitty host. Sometimes the PHP version is often outdated because they’re not going to update, it’s not worth it to them. You’re paying four bucks a month. And so by doing that, you actually lose money. But with all the time that you have to spend the support, or going into your cPanel and seeing what the hell is going on. If somebody is hogging up resources on that shared hosting, then your website is going to be super slow. You’re not going to know why. And it’s because some idiot is doing something that they’re not supposed to be doing which is going to harm the reputation of the server. And as Bradley said, that’s known as a bad neighborhood. In the long run, it ends up costing you money so stop with the shitty hosting. Go get a Liquid Web VPS and you can host your domains on there. You can host your clients on it. You can put several clients on that you could charge them for it 50 bucks a month. You have five clients as 10 bucks per client and the VPS is free for you to use because your clients are paying for it and you have the most fabulous support that you can think of. They’ll migrate stuff for you if you. They will take care of it for you. When do you want us to do it? What time you don’t even want it when the website isn’t busy? Yeah. I mean to disguises. It’s just fantastic. And it’s the peace of mind of knowing that if something happens if you get an attack God forbid. If you get hacked, then Liquid Web is is right there to help you with whatever it is that you need with others. You have to sit in that fucking queue eternally sometimes. I’ve been through that. And it’s not worth it.

Bradley: Yeah, I think a good host is worth their weight in gold. And like I said, it can become a profit center in your business too. You know, pay $1,000 a year for a good host. And but you’re charging and you got 10 clients and you’re charging them, you know, $180 per year, that’s 1800 dollars, right? Or if you’re charging a monthly because some clients will just rather pay monthly then that’s, you know, $2,000, $20 per month, so $240 per year, times 10 would be 20 $400. So my point is it becomes a profit center. Okay.

Marco: Great revenue stream. Yep.

Can You Effectively Use Embeds As A Substitute For Links From Seed Sites You Can’t Obtain?

Bradley: Alright, so next one is there are six questions here. I’m going to try to roll through these quick guys. Remember, we asked you guys to just post one or two questions. Max per post because it makes it too hard to get to anybody else’s questions. So I’ll roll through a couple of these rather quickly. And then we’re going to move on and if we have any other time left, which doesn’t look like we will, we’ll come back. Okay. Thanks for the opportunity to ask these questions. Number one, can you effectively use embeds as a substitute for links from seed sites you cannot obtain? Marco, that’s a question for you.

Marco: Okay, can you effectively use embeds as a substitute for links? Yeah, I mean, yes. Don’t get your head twisted on this because it’s not exactly a link. And it’s not exactly a substitute. It’ll act a little bit different. We don’t know whether it accrues the paycheck and rankings for that we need. We just know that it pushes massive ranking power. So yes, iframing and then link building into that iframe, you have the protection of the source. I mean, that’s the whole concept behind the iframe that the source should be so powerful. It protects you. And you can just do all kinds of nasty stuff to wherever the embeds are to, to wherever the iframe is embedded to help your SEO. It should not substitute your link building, especially into the iframes. works really well. But yeah, I mean, it’s a solid way, it’s a solid strategy.

I read through the rest of these questions. m semes. whatever your name is, my question to you is why the hell with these types of questions? Are you not in our mastermind, where we could dig into this stuff for you? I mean, this is some pretty advanced questions, which means you probably know what you’re doing, which means you should be on a damn mastermind. Sorry, you know, this is these aren’t beginner type questions, which is what the hump day hangouts really is. We can’t give away the farm on for free here. That’s what behind closed doors is for.

Is There A Limit On The Number Of Embeds On A Page?

So the next one was, is there a limit on the number of embeds on a page i.e. is there are there diminishing returns? I don’t think there’s a limit to the number that you can put on-page, but you can break a browser, you can break, you can lock your computer up. If you have too many iframes on a page, how do I know? Because some of my @ID pages are ridiculous. And if I open it up in a browser window, it will lock it will eat up all the memory on my computer. So, Marco, is there an actual limit to it?

Marco: I haven’t found it because I mean, it’s just code. And so the code, you can just add. What happens is that the page as you said it breaks, it’s super slow. You’re going to have to do some coding so that it doesn’t load to take forever to render. But there’s no need for that you just find four or five really powerful, right iframes you put them on lazy load, and away you go.

Bradley: Yeah, not only that but if you stack the iframes on one property, then you reframe that on another property, you end up with that mirror and mirror type. So you don’t need a super high number. You just need a few very quality ones to achieve results, which is what we’ve kind of built out with our SEO shield.

Marco: Three iframes will create the loop. And we can loop the bot endlessly depending on how much information that is that we’re feeding it. So iframes are the shit. You guys are sleeping on iframes if you’re not using them.

Bradley: Yeah, I agree. And there are some other really good questions there. But we’re going to have to move on because we’ve only got about seven minutes left and we still got other questions to get to. However, I really liked those questions. I would love to answer them. So come join the damn mastermind, man. Come join us.

Would You Push More Juice To The City Pages To Improve The Page’s Ranking?

Anyways, the next one is Hey guys, I have a question about all of your strategies being used for the same site but different cities. So I have a client that I’m ranking on page one in 17 of the 24 cities they have in their county. I’m not able to get them in maps in as many cities, however, they only have one location and I’d like to start pushing them up in maps and more cities. Would you just push more juice to the city pages? Yeah, that’s one thing you could do. Remember the maps algorithm, the proximity filter or whatever you want to call it is even narrower now than it was two months ago. One of the more recent updates, which I think is occurred within the last few months, actually narrowed that the proximity filter for Google Maps listings.

So in order for your map listing to show up or a GMB to show up in the maps three pack now, it’s very closely tied to proximity to from where the searcher is in relationship to the actual physical location of the business when they perform the search. So it’s even harder now than it was even just six months ago to get a map GMB to rank in maps outside of its immediate area. So it’s not that it can’t be done. That’s what local GMB pro methods for which are for us to help you to learn how to expand that centroid as Marco calls it, but expand the map’s presence into, you know, further and further out to kind of overcome that proximity issue. But that said there, yes, some of the things that you can do would be to create like, geo posts on your money site. You can even create location-based silos. And if you again, if you’re in our mastermind, we talked about how to set up proper silo structure, and also how to create structure, location-based silos within topical silos. And there’s a way that you can do that using tags for example. It’s very, very powerful and when you mix those in with the SEO shield stuff, the G site, the RYS drive stack and you theme mirror everything together, which means you mirror the site, your website structure on to these other assets, the G site, the RYS drive stack and such, then you can start to really get your organic rankings to push up in those additional areas and a couple of that with local GMB pro methods. It’s very likely that you could get your maps listing to start appearing in those cities within the county, outside of your immediate area where you’re physically located. It takes effort and in order to get the maps thing, the maps listing to rank in the three-pack, it does require consistent effort. But it can be done. Marco, do you want to comment on that?

Marco: Yeah, there has to be a relationship between the centroid and the place where you’re trying to get into the map pack. If you cannot establish that relationship, then it’s really difficult to try to get your listening to appear because there are other businesses that are closer by when that searcher is conducting that query right when the person is looking for, I don’t know how plumber, emergency plumber, they’re going to get those who are closest to them, then I get someone that’s an hour and a half away to overcome that. That’s when you have to relate that centroid and we teach that in local GMB Pro. We’ve talked about that in the mastermind extending the spokes think of it thinking of it like a wheel, right with spokes and just trying to extend the spoke. How do you do that? Well, it’s part of the secret sauce sorry.

Bradley: Yeah. And I was trying to look for that article that Brian Kato published. I posted it in here but he did a really good job was showing how to build out relationships with using local entities, you know, in content to get the local page to rank or local site to rank. So that’s something that if I could find it, I’ll post the link but we’re running out of time. So I’ll try to come back and post that it was a really good write up that he did on that, so I’ll try to share that with you. Once we’re done. We only got a few minutes left guys, we’re going to try to roll through a couple more.

Should You Be Concerned If You See Competitors On The GMB Maps Listing Page Source Code?

Fitz says, good agents. Thanks for this great forum. You’re welcome fits. He says I recently checked the page source of my GMB maps listing and saw a few of my competitor names mentioned in the code should I be concerned? No, you know, I mean there’s nothing you can do about it but for example, you know, if if I was to search I don’t know let me just look for plumber Culpepper, for example. Let’s just click on Culpepper Home Services actually do. What I’m trying to share here is you’re going to see that shit. It’s not what I wanted to do. Shake this one. Alright, so you’ll notice that. Sorry. Try this again. What you’re seeing is this person also search for. That’s what you’re seeing. Right? So there’s nothing you can do about that. So I’m pretty sure that that’s what you’re seeing when you’re looking at the code. You’re seeing these this part right here. It’s right in the knowledge panel, right. The knowledge panel even shows competitors, and I don’t think there’s any way that you can stop that. Right? It’s a good question though.

What’s The Best URL To Link Back To A Money Site?

Joseph says, Hey, guys, I just ordered a drive stack in a G site. What’s the best URL to provide your team to link back to my money site is a supporting page or the money page for that keyword? Thanks. I guess it depends on what you’re having a stack built out for. If it’s for the brand itself, just the homepage, if you’re just doing the initial brand, drive stack, which is basically to validate solidify the entity right and your product keyword whatever that may be, should be associated with the brand and that’s how we recommend building that out. But if it’s for a very specific product or page or content silo with on your site then that’s different. So Marco, what would you recommend for him on that?

Marco: The brand. What’s the homepage URL and the brand? The main stack, the very first one, drive stack G site should be brand plus keyword or brand plus location plus keyword. That’s how it is. We relate every keyword under that top-level category that you give us. Go as broad as possible. Even if you’re into renting hotel rooms in, let’s say in a province in Costa Rica. Then what you want is a hotel rental or anything related to that room, just whatever it is the broader that you can go, the better it is for us. Because we’ll get you everything under the sun, then as you broaden the drive stack, and that’s as you add depth to it, that’s when you start focusing in and honing in on your silos, and you’re supporting keywords LSI and everything else that’s related to that.

Bradley: Awesome. My apologies I didn’t know about the two question rule No, and you didn’t expect it You wouldn’t know that man. But honestly, we, it’s just respectful of other people that so but yeah, definitely consider joining the mastermind I would recommend that you do, because it sounds like you know, your ship to a degree. So it’d be those types of questions that we get really far in-depth in the mastermind. All right, I know we’re after 5pm but I just got I’m gonna I want to answer one more question really quickly, so but I can’t without answering it. Austin Don’s first he says what’s the best way to share an infographic I’m not sure what you mean by that. As far as different places to publish it or just to share. I’m not sure what you mean. So if you can clarify that maybe we can go back and answer that one.

Can You Do YouTube Branding For Syndication Networks

But the one that I wanted to answer was can we do the YouTube branding before syndication networks? I’m not sure what you’re asking about their BBB. Can we do YouTube branding for syndication networks? Remember syndication networks are part of should be part of every project right every website project every brand, every client even your own brand you should have syndication network, right? It’s like that should be step number one. So I don’t know what you mean by Can you do YouTube branding before that? What what I recommend with the Google Ads branding course it’s not just about YouTube, it’s about using display network to is that what I was trying to convey with that is how you can set up branding campaigns to create brand awareness and also to drive inexpensive, very relevant targeted traffic into your digital presence, whether that’s through videos or through the Display Network.

My point of teaching it was, I think all of us, all of you guys listening now that are marketing consultants, or agency owners, you should all have branding campaigns set up for your own agency. I am 100%, guilty of running my own marketing agency for almost 10 years now, and not making my own brand a priority. I’ve always worked on other clients, businesses, building their brands, but I didn’t work so hard on building my own if that makes sense. So my point is, you should be building your own brand so that people start to seek you out and you don’t have to do outbound prospecting all the time. Each time you want another client, you’re going to have people coming to you seeking you out because they see you everywhere. You can also sell this as a service to your clients, right. If you understand how to set up these types of campaigns, then you can set up branding campaigns and create another stream of revenue from that service, very inexpensive or very easy to manage.

And so like I said, it’s a great profit center, another source of revenue. If you’ve already got existing clients, you can go what I call to shake the bushes and that’s going to contact your existing clients and tell them that you want to set up some branding campaigns for them. So my point is, would you want to do before syndication networks? No, not that I mean, I’m not sure where your timeline is. But for me, syndication networks are like step one for every project that I do. And then the branding traffic using Google Ads is something that you would do to start pushing traffic into the brand creating brand awareness, brand recognition, and inbound traffic from relevant sources. That makes sense and that will actually help to kind of activate or trigger all of the SEO work that we’re doing because that’s exactly what ART as Marco always says, ART – activity, relevance, trust, and authority that kind of triggers all three of those as sending traffic in from a known relevant audience that you’re buying from Google, into your SEO as your assets, your digital assets kind of helps to trigger or it kind of ignite all of the SEO efforts. Okay.

All right. We’re several minutes. Yeah, in a comment on that?

Bradley: Yeah, just one second. If you do it backward, it’ll, it’ll be more difficult if you don’t get your entity in place if you don’t set it up if you don’t create it. And if you don’t verify, and start validating, if you skip those steps, then it’s going to be that much harder to come back and try to work on the entity. So why not set up the entity that we teach it the right way, so that when you do start out with those posts and the length of the press releases, and everything else that you’re going to do, it’s going to have maximum effect. Why would you do anything that’s not going to have maximum effect? Drag the strategy for branding is a great strategy. But if the brand isn’t in place, if the entity isn’t in place, then it’s not going to have the effect that it has to have or that it needs to have. And right now, right now, and guys go just go please watch the charity webinars, it’s what it’s what’s a whole lot more than anything that you can possibly give the information that I’m giving away. Just go watch it so that you know why there’s a reason why you need to do this. It’s called Bert and it’s called neural matching.

Amen. Alright, thanks, everybody for being here. We’ll see mastermind members tomorrow. Otherwise, we’ll see you guys next week. Whoo. See everyone.

Good one later.

  Digital Marketing QA – Hump Day Hangouts – Episode 266 posted first on http://beyondvapepage.blogspot.com

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Digital Marketing QA – Hump Day Hangouts – Episode 266

Click on the video above to watch Episode 266 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

  Announcement

Adam: Hey complaining about AWeber. If you're using a Weber I suggest you go look at Active Campaign or something. But anyways, that said, welcome to Hump Day Hangouts number 266. We got the pre-holiday special Hump Day Hangouts going here. I almost put on like my reindeer ears. But I withheld. I'll be back next week. And I think the guys are going to have some, maybe some outfits or we'll see it. Hernan is giving me a vigorous yes. Yeah, I think he's going to dress up as Santa Claus. Man. That is awesome.

Hernan: Hey man. Thank you for doing that. Hey, man. It's like 1000 degrees right now.

Adam: That's right. You're in the upside-down, aren't you?

Hernan: Yeah.

Adam: Well, Hey, everybody. Before we get into it, we're gonna say hi to everyone real quick. And then we got a few quick announcements, some really good stuff going on, especially with the holidays. And then we will get into it. We got a lot of questions today. So, Bradley, how are you doing today, man? How's Virginia treating you?

Bradley: Good. I was almost late because I was talking to a prospect that was looking for SEO services that found me through my SEO Virginia horrible drive stack g G Site that I built when back in 2015 so I just making a comment just kind of giggling with Marco about it because that was from way back in 2015 and I still ranked number one I still get leads from it so pretty interesting.

Adam: That's awesome. Good day, man. Yeah, that well, you know, it doesn't work but I guess you're gonna have to take the lead anyways.

Bradley: I don't think Google's gonna shut it down any minute now.

Adam: Hernan, how you doing man down there in the other hemisphere?

Hernan: I'm good, man. All's good. Everything's good. Getting ready to spend some time with the family. Diving into some new ways of marketing and communication with potential prospects. So that's going to be good. We're going to be talking a little bit more about that in upcoming episodes. So, all good, man! I'm excited to be here.

Adam: Outstanding. Chris, how about you? Are you home in Austria?

Chris: Yeah, I'm home in Austria and I guess I prepared a little bit early because last year it was always Hernan. And this year I put up the Christmas tree as well just for the help the Hangouts. But yeah, like we'll see what's happening next week then.

Adam: Outstanding. And Marco, how about yourself. How you doing, man?

Marco: I am doing really good, man. Two charity webinars already in the can. The next one scheduled for next Monday and it will give a lot of great information for people who donate. So that's the only thing you have to do is go and donate. But this year, like we have a whole bunch of awesome prizes that we're going to give to people who have donated. For example, a couple of hours of my time, two people at each one will get an hour syndicated they'll be drive stack, syndication networks, there's going to be Dadea donated five embed gigs and five-link building gigs. So that's one that's five people who will win the embed, plus link building game, right? Which is, which is awesome. You aim that at anything that set up right? And that juices just gonna flow in and push it up. So I'm excited the charity is doing well. We're collecting money people have been awesome donating, but we do not. We always need more. We always need more. Poor kids.

Adam: So I know a lot of people know about this, but can you tell everyone because we get new viewers all the time what the charity is or who had benefits.

Marco: So the idea is to take children who are at risk. And by at risk, it's either they come with us or they it's drugs, it's abusive, it's violence, it's prostitution. Child prostitution is rampant. That's how it is in the third world. You got a lot of pervs who come over and take advantage of that poverty. So what we want to do is we take these kids and we give them an option. You come with us, we'll give you everything you need to go to school shoes, uniforms, books, we tutor them on Saturday. We take them through mentorship programs, because we also want to create community leaders so that other children have someone else to look up to. There's another hero, right? It is that just the drug dealer with the fancy car because he right now, he's the hero we want. We want to show them another aspect of reality, of life that there are other heroes that they can emulate rather than following the drug dealer to a slow death.

I talked about Fernando one of our biggest success story he started out with with eight or nine of his friends, right? Running around sometimes coming to a charity and sometimes it's not. He's the one who stuck it out, the other ones who didn't are dead. And so that's the choice that these children are making. They come and they get an education, tutoring tech school, and then we place them with with big companies because we train them for the right jobs, for the jobs that are in demand in Costa Rica. So it's either that or you die. So that's the fucking option, guys. It's incredible. You have no idea poverty in the third world and Hernan knows, for the patchy what is the onset? Gotta say is another place to do. So that that's my passion. I did that my magnificent obsession. My magnificent obsession is doing everything I can to help people make money.

Google so that I can make money. But my passion doesn't feed me, right? My passion is something, it feeds my soul. But I need to make money in order to go and really work at my passion or good which is what I do. And so thank you guys I know Hernan, I'd like to thank him personally. Because he's awesome. He donates every year. So thanks a ton and you guys will always make this up this possible. Thank you.

Adam: Yeah. How much does it cost it to take care of a kid get him in classes get them in all this for a year?

Marco: 200 bucks per child and that includes everything and includes the tutor includes the mentorship. We do these weekend getaways. We make ourselves available. The family sometimes needs food. They have a tin roof, cardboard walls and nothing and on the fucking windows. That's the conditions that they're living in the shack.It's horrible. They have open sewage, you name it. It's there and it's worse than you imagine the worst that you can possibly imagine. And it's worse than that.

Adam: Gotcha now well and I want to say to to everyone like I know we've had some large donations in years past. I'm sure you've already gotten some this year but it's one of those where truly every little bit helps and Marco I know you're not restricting you know, access to the webinars based it's any donation amount, right?

Marco: Absolutely not. It's your heart is going to tell you what of course you want. Your heart dictates to donate. And your wallet dictates how much you got a big wallet. Open that motherfucker man. People need it. Yeah, people need it. And I'm this year I'm matching every all the donations I will tell you that I'm matching $1 for dollar

Adam: Yep. that's awesome. Well, we're going to be throwing some more on top of that. We got some awesome holiday specials coming up, you guys, and anyone who donates is going to get some special stuff there. So, you know, you could donate $1 you can donate $100 and donate $1,000 again, whatever you can like, what's your heart your wallet tells you so you can this has been a really good thing. Marco is it's been like three or four years now.

Marco: We started doing our own little thing, and then it's just picked up. So this is what the third or fourth year. But I've been helping them for like 9 or 10 years. Nice from from way back when my wife and I started helping them so it's been a while.

Adam: Good deal. Well, you know, I mentioned some special stuff coming up with the holidays. So we're going to have more coming out about that and then wanted to let everyone know to. Next week we've got a really special Hump Day Hangouts. We're not gonna have time for questions. If you've got them up there, you know, maybe we can try to take them into the Facebook group. We'll do what we can but we will wanted to sit down and say, hey, what could we do at the end of the year that would, that would help everyone going into 2020. And we're going to cover a lot of various we're going to keep it into short segments, and we're bringing on some guests as well, we're going to have Rob Feel. Of course your motive him co creator of RYS Reloaded, helping, I'm going to call him the Chief Operating Officer at MGYB, the guy who gets shit done and, you know, gave me some great advice, some insights, POFU Live.

And then as well, we're gonna have Jeffrey Smith, the on page master SEO bootcamp, SEO ultimate plugin, he's going to come in and be laying down some good stuff as well. So you do not want to miss that. We're going to go a little bit longer, but we'll start at the same time next week and we're going to cover a lot of ground. And after that, we are going to have some holiday specials going on. But after that, there won't be a Hump Day Hangout until 2020. It turns out that it does fall on Christmas Day. And I think we all want to be spending time with our friends and family doing that. And we realized that probably not a lot of people are going to be maybe attending. So we're going to go ahead and push it back to I believe it's January 2nd, because then the first Wednesday in 2020 falls on New Year's Day. So that's a holiday as well. So we're just pushing it back to one day. So we're going to go next week, be there, we're going to have some good stuff going on some great guests, some good knowledge, as well as some awesome holiday specials. And then the next Hump Day hangout will be on January 2, 2020. As well, too, man, we've had a lot of stuff going on Bradley and the mastermind is getting what they're getting a webinar a couple days before Christmas, aren't they? You move that up? So you could squeeze one in before Christmas?

Bradley: Yeah, we're going to do that on Monday, the 23rd as opposed to Christmas Day, or the day after Christmas is when it would have been Thursday. So yeah, we're going to do that on Monday, the 23rd

Adam: awesome, and then you just got done. Correct me if I'm wrong about Monday with the second half of the branding training is that

Bradley: yes, that's been all edited now and chopped up should be in the membership area soon by the end by the end of this week. And then I've still got to add all the notes and individual lessons. But in case anybody missed that the YouTube training was already been split up, there was I think 15 videos for the first part that were created out of that almost three hour webinar. And I think there was 14 for the GDN Ad, the Display Network portion of the training. So that was almost another I was almost three hours also. So it was like out of six hours of content. I think we ended up with almost almost 30 videos and everything's been split up now and it's got all the notes and everything so it's a really good course in fact, I don't think we I think we took down all the specials for that one if we haven't we need to.

Adam: Yeah, but there might be something in the holidays but regardless, yeah, that is a great course. I'll put the link in there. Really. Bradley went above and beyond on this and cranking this out before the holidays. Bradley I'll let you add on to this but I call it kind of the massive branding course you know if you want to build a brand for yourself which you should be doing. I think Hernan can chime in on that but or for your clients and charge them for this service, right? This is you know, another one of those no brainers Just do it. But what you guys want to add on to that?

Bradley: Yeah, I did. I actually was playing around today with some ad campaigns that I'm running for some of my own projects. And I discovered or kind of figured out a way to even build out the custom intent audiences even more thoroughly. It's a more efficient way to build out these audiences to make sure that you really getting targeted. Your ads are only being shown to people that are really targeted. So I'm going to probably record a supplemental video and add it to the training specifically about that. But yeah, I agree. I mean, I hit this over. I repeated this throughout the training. Every everything that I talked about in the branding training should be applied to you as the consultant or the agency owner should be applied to your brand first.

Before you set this up for any clients, you should do it for yourself. And you should just plan on constantly running branding campaigns so that you can start to fill that pipeline full of prospects. That's the number one thing holding people back, we get it through all of our surveys over and over and over again. We hear people say, their number one biggest problem is getting clients. Well, what are you doing to continually keep your pipeline full of clients or prospects? If you're not doing something, then it's your fault that you don't have a continuous steady stream of new clients coming in the door. It's because if you keep doing what you've always done, your results aren't going to get any different. So, the branding training was essentially for you to learn how to do that on your own, for your own agency first, your own business first. But then it's also something that you can offer to clients and it's a way that you can generate revenue. I showed in the YouTube training how to actually find prospects that are currently trying to use YouTube for leads that are failing miserably. So anyways, it's a good course. I would recommend everybody check it out. By the way, if you're in the mastermind you get that for free.

Marco: Something like that out something real quick before you go on to. There's a question whether you should brand whether if you've read the patent, if you've read BERT, and if you read about neural matching, which is trying to do away with EMDs and spamming of titles, especially in local searches, the map results. And you think that branding is optional. You're nuts. You're nuts. Branding is no longer optional Semantic Web brand plus location plus keyword association is what wins the game. I just gave you the keys to the kingdom. It doesn't doesn't seem that way because oh, it's just Marco talking shit. I just gave you the keys to the kingdom. Apply it, use our shit and see how you do?

Hernan: Yeah. I'm just going to add something real quick. I don't remember who said this, is that the number one is the most dangerous number for any business. Like, if you haven't one conversation, if you're sending one email, if you're talking to one prospect, if you're doing like, if you build like one back end, you know, like it all of that stuff is like the most dangerous thing that you could do for your business. So with branding, what we basically do is we sold that completely, right? You will never have to worry about the influx of leads again, think about that the POFU that you gain by just being in that position where you know, people are just coming your way, right? How much more you can charge people. And because you're not going you're not going either out call and say hey, I want to work with you. People are coming to you're saying hey, yeah, you're the Scott. You're that person. I saw you there, I saw you here. So I think and that that multiplying effect also applies for your client. So it's a really good tool to have in your toolbox for yourself as a consultant as the breadwinner as the marketing head, or the the guy before behind your agency, it doesn't matter if you have like two or three clients, if you have like, 30, right, you're still the guy behind all of it. And not only that, but that multiplying effect will trickle down to your business to your clients, and they will see the effect as well. So that will, you know, put you in a much more powerful position, my opinion, so it's really good for you. Good.

Adam: All right. Well, before we get into questions here, just want to wrap this up and say, Hey, if you're watching this for the first time, thanks for watching, make sure especially to attend next week and check out the holiday special Hump Day hangout webinar. And then in the meantime, head over to battle plan dot Semantic Mastery calm grab the battle plan. It's our step by step process for getting results with everything from new websites age domains, YouTube channels, just check it out. There's a ton of value in there, we threw in some crazy bonuses. It's amazing. We love it. Well actually, I've got to look up the numbers but I don't know over a couple thousand people have also loved it. And if you're wanting to grow your digital marketing business, then you're the type of person we'd like to have in the mastermind you've heard us talking about a little bit here. But if you want to join the experienced community, that's the place to be and you can find out more about that at mastermind.semanticmastery.com and to everyone whether or not you're in the mastermind, or you're doing things on your own. We highly advise saving time and money, head over to mgyb.co and get done for you services. We got press releases, link building, the SEO shield that is newly released. And I think it's actually available on its own right now. Not just through the Black Friday deal. We had just tons more stuff and a lot more coming. And of course, I just put the link on there. If you guys haven't yet. Please go subscribe to us on YouTube. I know we're really close to 7000 and I know that makes Bradley's day. So maybe we can hit 7000 during Hump Day Hangouts and let them know about it. So with that said, let's get into it.

Bradley: Yeah, now you've got me curious. I just gotta check 6,990 or 10 away.

Hernan: Oh, wow. Yeah, go subscribe.

Bradley: 10 from 7000 I mean, that's not like that's just a nice round number. It's not a milestone we got to get to 10,000 before we really have accomplished much, but these are all organic views. I mean, other than I had a subscribe campaign running with YouTube ads for some time but anyways. Alright, let me grab the screen. I kind of pre-answered one of these questions. Here we go. Okay, somebody confirms you got my screen.

Adam: Good. Got it. Yep. Okay.

What Is Semantic Web Algorithm?

Bradley: Stevens up first, Stephen I put a reply below where I talked both Marco and I in the last week or two, I think two weeks now have been interviewed by Matt Versteeg of the low on for the local SEO podcast, local SEO show podcast and great conversation. It's always fun to be interviewed by somebody else in the industry to have a conversation about, you know, SEO or a lot of the other podcast interviews that I've been on, have to kind of dumb it down or water it down a bit because we're talking to a broader audience, but it's kind of nice to talk to somebody that understands our industry. So we can talk shop a little bit more so by the way, Marco's. I think it just got published today. And I listened to it was a great interview with Marco. And so I had an interview with Matt about two weeks ago and I spoke about he asked a question very similar to what your question is, which is what is the Semantic Web? And so I gave him a much more thorough answer there. So I linked to that it's in our free group guys. Here's the if you go to our SEO and marketing by Semantic Mastery group. It's also in the chat now on the Hump Day Hangouts page, but it's this post from Matt Versteeg about the, you know, interview with me that he had is about 45 minutes long. But in the beginning, I talked about the Semantic Web. So just as a very quick definition, I'd like to get Marco's input on this too. But the Semantic Web is the change the move from the algorithm knowing just determining how relevant things were through search strings, right. So queries have been stringing certain words together or phrases to create to answer a query, which is what the algorithm had been for so long to now things so from strings to things, because all of it's not just about the internet or web pages anymore, right? It's about everything in our world now is connected to the web. And so that devices and entity all these things have to be given an identity some that the machines the bots can understand so that they can start to understand relationships between these things, whether it's web pages or a device, a mobile device of person, brand, it could be any number of, you know, your appliance for godsakes. Your refrigerators and light switches at home are now online. So it's a way to create entities out of things, in a way for it to understand the relationships between them, the associations between them. And so the Semantic Web was something that we kind of fight, we saw it coming, which is why our name is Semantic Mastery. Way back 2011-12 timeframe. We saw that the cement, you know, it was coming, right. So Google had already been applying for patents that were showing that the Semantic Web was coming that they were shifting over to Semantic Web and so that's kind of why we named our company. That was because we were going to optimize or learn how to optimize for the Semantic Web. And it took a lot longer for it to catch on, then we thought it took several years as we're just starting to see within the last few months again, Marco will talk much more about this.

But some of the the more advanced algorithm updates for the Semantic Web, such as Bert, or the neuro mapping or neural networking algorithm, which is I think, just came out about two weeks ago. Those are specifically Semantic Web type updates, just like Hummingbird was one of them was one of the earlier versions of that. So it's something that we're seeing more and more like we're moving faster into it now than we have been it's been a kind of long, slow progress to get to this point. But, you know, I think that's why the stuff that Marco especially has developed over the last several years because we saw it coming. We're several years ahead. And so that's what Marco was just talking about, with you know, branding and all that. It's about the entity, right? You want to create a strong entity on the web. And there's a number of ways to do that the SEO shield being our preferred method, which works incredibly well. So Marco would say you about it.

Marco: I'm always talking into a muted mic. Well, the Semantic Web, just the Semantic Web. The idea is for web pages to have structured data in the tag, and constructed in a way that a bot can more easily interact with the page. Because the bots were having so much trouble with the unstructured data meaning they these sets of words that the bot had no clue how to interpret. So again, that the idea of the Semantic Web is just simply being able that the people who are either building the website, designing it, coding it to be able to go in and structure the data. But yes, it involves entities and it involves a whole bunch of things that I'm, in fact I'm speaking on in the charity webinars, you really want to know what this is about, catch that podcast and catch my charity webinars. That's one. And I think that the question also says, or he's asking about the that you mentioned, Bradley, the Semantic Web algorithm.

There is no Semantic Web algorithm. The algorithms are a set or different code sets that draw different data. And it's all put together on under one in a huge relational database. All of its code guys, it's just simply zeros and ones and there are sequences. And you know, for example, Semantic Mastery has a word sequence. It has a bunch of set, a number sequence and it has a bunch of other number sequences related to it, which are, you know, things, it's words that are related to it. But at the bundle, I don't want to get too deep for you guys, because I don't want to confuse you. This is not the forum for it. But the bot has to go in, grab the words, turn them into zeros and ones, right bits, bytes, and number sequences to be able to interpret it. And it has to gather all of this information from all over the web, everything that's related to whatever it is that a person is looking for, if they're looking for Semantic Mastery, to give them the best result for the query. So we have several, not that not just one algorithm at play, but it all ends up in what Google is calling a ranking score, which of course they're not making public. Then we don't know-how in a route world it accrues exponentially, of course, but we don't know exactly what a cruise ranking score but we do have a great idea for example, from Bert, from the PageRank algorithm, from the ranking score algorithm, and from the distance graph algorithm, right? We've talked about seat sites and seat set. So there is no one Semantic Web algorithm that doesn't exist. What does exist is a whole bunch of different algorithms, compiling information. And they can be either really positive, which is what we work on. We work on triggering all of these positive aspects of the different algorithms that are going to get us a whole bunch of Google love. And we tried to avoid all of the negative ones that can come and really hurt what you're doing.

If you're doing client work. You can get your client's website de-indexed if you're not doing everything correctly, and I hope that answers the question. If not go to the free Facebook group, and ask the question so that we can ask for maybe a little bit more. Better yet. Join our mastermind and ask the question. And we can and I can really go into it with you. And again, I would invite you to listen to the podcast and to listen to the charity webinars, not only the ones that I've already done, but the ones that are coming and the ones from last year where I went through all of this, and you can hear me how it's going to be all about entities and all of a sudden, Google comes out. And I said it's all about brands and entity, keyword associations. And Google finally comes out and admits just last month, this is what it's all about. As Bradley said, we're way ahead and I'm already working on next-gen, meaning I want to catch Google again in three or four years. So we're always ahead of the curve. That's why we're Semantic Mastery guy. That's why our shit works the way it does. Unmovable for years and years and years and years. That's how we do the do we do.

Have You Tried Blasing GSA Links to GMB CID And Short URL?

Bradley: Thank you for that. So Danny's up next. Danny's got several calls. Questions about link building that I'm not a spam link builder. That's why we have Dadea. So I'm going to kind of run through these very, very quickly with very short answers. But Danny, I would recommend that if you want our master link builder to actually, you know, provide some insight as to what type of links to use and that kind of stuff. I would post this question again in the Facebook group, and Dadea, our link building manager, he'll he's usually really helpful. He'll come in and answer some questions for you. He's, I'm not the spammer. I just hand it over to him and let him handle that stuff for me. But I have a basic conceptual knowledge of this. So I'll run through these very quickly. The first question was: ever tried sending GSA blast to a GMB short URL? Well, yeah, you can. But first of all your remember your short URL is a redirect. So that's not the best URL to send links to anyways. Because it's a 302 redirect. In fact, it's multiple redirects, but what you want to do is you use the GMB cid URL, right? So that's the www.google.com/maps?=cid=. Right? So that's that version of the URL is the best to send links to, yes, a send links that build links directly to that. Because we include that in the SEO shield. And that's what we throw over to do all the time. It's just all of the URLs and our SEO shield, which includes the map URL, Google Drive stack, Google Drive, folders and files, you know, all of the GMB website URL all of those, so I don't usually just use that as one target URL because I usually send a list of target URLs that all get links thrown at them, were built to them I should say. But yes, you can. You can build links to that directly.

What Is The Ideal Number Of Links To Build To A GMB?

Number two is any ideal number of links to build for a GMB? I don't have an answer for that. I tried to do as small as a package as needed to get results. And then you know, just repeated every couple of months or every three months or whatever it is trying to do link building in cycles. So I don't know what the actual number is because it's going to depend on the competition. There are too many variables there for me to give you a rule of thumb for that.

Marco: Yeah, that's what I was gonna say. It's as many as it takes. It might take just one tear, right? contextual or two that are contextual. And you'll see it when. Sometimes it doesn't take any links. We talked about that. But it's as many as it takes to get the job done. And it could take your cycling through all of your URLs hitting different aspects of that GMB, because there are a whole lot of targets that you can hit to get results. How many? As Bradley said, there are just too many variables to be able to answer that.

Do You Prefer A Direct GSA Blast To The RYS Stack?

Bradley: Yeah. For your RYS stack, would you prefer a direct GSA blast or do you build contextual tier ones and twos and then GSA blast the tier twos? Again, that's a question to post to Dadea. But I can tell you definitive 100% for sure that contextual as your first tier is the best way to go. Web 2.0 to contextual. In fact, we know Dadea recommends that you do two tiers of contextual is that if you're going to use GSA use that as a third tier. Any comment on that?

Marco: No, no, that's exactly what it says. And as a matter of fact, two tiers of web 2.0 contextual, the way that things are behaving right now should be good enough. GSA has its place when you really need to power something up. But it's sometimes, that's used as a last resort. I don't really like using GSA I prefer to just continue tearing the web two dot o contextual.

Bradley: Yeah. Okay, so again, if you want further clarification on any of those, go check out our packages and MGYB, our link building packages, you'll see what's recommended for the different types of competition levels, and so you can kind of and those words specifically developed for that reason, because we, you know, our link building manager Dadea has been doing these types of link building pack campaigns for us for years. For me, for at least I think six maybe even seven years now. So everything that he does has been developed specifically for our methods. And so you can get an idea of what works best by just taking a look at the link building packages and the different levels of competition level packages at MGYB. Okay, and you can always ask questions in the free Facebook group and he'll jump in and answer them

Should You Create A New One Drive Page If The Existing Account Is Blocked Due To Spam?

next question is hey guys report regarding the done for you syndication network. I noticed my One Drive page was taken down and account blocked due to spam. Well, that's unfortunate. It's odd. That usually doesn't happen. So my guess is it was some sort of an anomaly. He says, Is my syndication network fine without it or should I try to build another One Drive page link to it from all of the other syndication properties? Thanks for the help as always, you know that's up to you. I can tell you right now I don't really sweat it depends on the property but something like one drive if it goes down or the syndication stops working because IFTTT hiccups or something like that, I typically don't go in and repair those things, or I'll have a VA do it if I do it. But, you know, there's a limited number of properties that we syndicate to anyways. So it is somewhat important. If, if it got to remember, sometimes these accounts can get blocked or terminated and it's algorithmic and it's something that, you know, really wasn't triggered because of spam. It just got caught up in some sort of filter. So, you know, my short answer is if you only have one project or a couple of projects, then yes, I would go ahead and take the time to build another. I think you have to build a whole nother Outlook or Live account. Microsoft account in order to, you know, attach or set up another One Drive account and then attach it to IFTTT. So I would recommend that you do that if you've got a ton of projects, and this is just one of many, then I would just, I wouldn't worry about it, I maybe do that when you've got some spare time.

Marco: Semantic Mastery always says you don't do anything yourself, you should have a VA that goes in and takes care of these things as they pop up.

Bradley: Yeah, yeah. And so just keep that in mind. And something else is, you know, if you're gonna, if you're going to have a VA do that, then make sure that you're either providing them with, you know, they're going to have to log into the account or create an account, which means that you're going to want to have that bound to their IP. Otherwise, if you try to switch between, like if you have a VA in the Philippines, just as an example. And you're in the US and you try to create the account, or and then you send it over to them and they try to log in it could lock the account because of you know, the change in IP. I would recommend that you set up some sort of thing like a BrowSEO or Ghost Browser or something like that where you can log into that account from the same even if it's your own IP, it's fine. But you want to keep the browsing session intact for that particular profile so that it doesn't trigger any IP locks. Okay.

What Semantic Mastery Services Should You Use To Defend Your Brand From Competitor's Attack?

Okay, so the next one is, my competitor is hitting my brand. What service could I ordered or technique to defend or make my brand strong and from getting hit with negative SEO from a competitor? The SEO shield is about the only thing I could I could tell you to do. Marco, what do you say?

Marco: That's exactly what I was thinking the SEO shield. There's no way that you can stop a competitor from negative SEO. It's unethical. I don't do it. I don't do it because you're, you're messing with a person's livelihood, no matter how much of an asshole person might be. They have kids, they have family and that's what I think about. I'm going to try to negative SEO them. Which I never have, by the way, in nearly 16 years that I've been online. I've never done it and I don't plan to do it. I know exactly how and it works really well. But just use the SEO shield to turn everything negative that's throwing at you, into positive.

Bradley: Yeah, yeah, and I agree I've never done negative SEO either because I think karma is a bitch and it will come back to bite you. So I just I've never done it. I've been tempted to in the past, but I've never done it. So I would recommend and I'm not saying you are either. I'm just saying that you know, as far as anything you can try to do is dilute it, right? You're not gonna be able to stop it. And so how do you dilute it you the best way to dilute it that we're going to tell you how is with using the SEO shield because then you're creating this shield around. Somebody could still hit your direct money site with bad links. But if you've got all this relevancy and you really solidified your entity, you've created this strong presence online that you know, then the next type of that type of an attack won't have nearly as much effect if if any at all. Okay.

Can You 301 Redirect A Relevant Domain To A GMB Listing?

All right. The next one is can I? Can I throw one a relevant domain directly to my GMB listing? Or should I point to a GMB website? I build instead of the GMB listing? If so, should I make contact details private just in case Google tries to see who the owner of the domain is? Okay, a couple of things there. Number one, Google is a red domain registrar. So even though you might have domain privacy enabled because Google is a domain registrar, they know exactly who is behind that. That's just to keep you know the general public from knowing who owns the domain. Domain registrars can always see who the domain is registered to. So even if you have privacy enabled. I don't recommend redirecting or doing a 301 from a domain directly to a GMB listing or a GMB website for that matter.

What I would recommend that you do is create, do a 301 redirect to like an HTML page, especially hosted on S3, Amazon S3, like our ID pages, for example, or ID pages are perfect for redirecting a three to one domain too because now you've got a super high authority domain Amazon, right that you've got just a static HTML three or HTML page on that you can create as an entity, an ID page, which was like an entity validator essentially. And you can do iframe stacking and everything else there, which means you can push whatever, inbound link equities coming from that domain that you're redirecting to iframes which act, kind of like it's not the same but kind of like a do-follow link. And so what I would recommend is doing something like that it redirects directly to a money site or to a GMB listing, in my opinion, is not the best way to go. You should create some sort of buffer between them where you can inject more relevancy and more entity information, which is why I think an Amazon S3 hosted HTML page is the perfect place for something like that. What do you think, Marco?

Marco: Unless he has that website that has those magical metrics, those metrics that are above, I would say above 16 in Majestic. That's when I start looking at majestic when it hits at 60 both trust flow, citation flow. When it's around there or higher that's going to be a really expensive website. But when it's around then, it's when it's around there. It's so powerful that that one link can really make a difference. Now, the thing is, that's going to be really expensive. And it's going to take you a whole lot of time and effort to find it. It's like looking for a needle in a haystack. It's almost impossible. So what I did is I stopped doing it. I stopped trying to find expired domains. And I just work from the GMB facility from the drive stack, G Site and just expand it and isolate keyword sets and just go through that. I mean whatever it is that we do, or whatever it is that we offer you in our done for you services because we use it to use because our methods work what we make available to you guys. If it didn't work,  I mean, we just wouldn't make it available to you. We try to be again as ethical as possible. And in everything that we do we know that our shit works without all of these other things that you used to have to do or that you could do to help yourself along because you're borrowing from the ultimate, trusted and authoritative entity on the web as far as Google is concerned, which is Google.

What Hosting Providers Do You Recommend To Rank Your Website Better?

Okay, I'm sorry, I was pre-reading another question. Gordon's up next he says, Hey guys, hope you're having a great day. And thank you very much for help. As usual. You're welcome, Gordon, thank you for your questions. As always, I believe you have mentioned previously that popular shared web hosting providers like Hostgator impede your SEO and ranking efforts. Can you briefly recap Why? Yeah, because there's a number of reasons. Number one is they're super inexpensive hosts their budget hosts, which means they overload their IP blocks. They overload their servers with too many sites. Remember guys, when you go to sign up for a shared hosting plan, or you know, budget hosting plan, they tell you, unlimited sites and unlimited bandwidth and all that, but that's not really true. And number one, but number two also, what happens is they overload those IP blocks with too many sites. And what happens is you end up with a lot of shitty cheap SEO type sites. So affiliate spammers and other SEOs and people that are just creating these stupid, ugly, sloppy sites that aren't putting, you know, so there ends up too many sites on the IP, to begin with, but then you end up being with, it's being kind of a guilty by association, you can get mixed into what's called it like a bad neighborhood, right.

In other words, there are 500 other sites on the shared hosting alongside your site on that same IP. And then there's going to be a percentage of them that are just really shitty sites that could be de-index, they could behave manual penalties, they could have a number of things that are there so that basically can guilty by association, your website can get caught up. But not just that. It's also because when you have that many sites sharing an IP if anyone of them or any number of them are receiving a spike in traffic or a DDoS attack or something like that, it ends up killing the amount of bandwidth available for all of the other sites on that same IP. Does that make sense? So what I found is if you were using a cheap budget host, I would recommend doing something like putting an uptime robot on it or some sort of uptime monitor that will allow you to notify you via email. And you can even set them up for text messages, which I don't recommend, except for really important sites. But it can email you or notify you when your site's go down. And what you'll see is if you put an uptime monitor on a shared hosting a site that's on a shared hosting account. You will see how often the site goes down. And it's incredible how often those sites are unreachable, right. And it's because of other sites on that same IP, receiving too much traffic and basically monopolizing all the bandwidth available bandwidth and there's this you'll see and once you see that, you'll realize how shitty shared hosts are.

So as far as can I recommend any? Yeah, on our semanticmastery.com/resources page, there's the two that I would still recommend: Liquid Web. By the way, you guys are just seeing strike throughs because I've got a plugin that shows nofollow links, but Liquid Web is our go-to choice for hosting. You know, I would recommend that you get because you can, you can actually sell hosting the clients. That's what I always recommend doing. So you know, get a good hosting provider, get a good plan, and then you can turn around and sell charge your customers, your clients. For monthly hosting, what I do is I offer them a yearly monthly hosting or a yearly rate and then a monthly rate. So what I'll do is I'll charge a customer a client, basically like $180 for a year or $20 a month, so it makes sense. So it's up to them. They either paid $20 a month or $180 for the year and I just do a PayPal subscription so they get to rebuild. That way, I'm actually making money on hosting too. And I just do that through my own hosting account. On Liquid Web, I also have WPS hosting, which is Terry Kyle's, that's also very, very good. And that's very fast. And the support is amazing in both of those. By the way, that's the last part of that, that I would recommend. Another reason why not to use a budget host is that any issues you have, you're gonna have to deal with support. Sometimes support will only be via email and not be a live chat or phone. Sometimes they're on completely different time schedules because they could be an India for all we know. And so every time you submit a support request, it takes 12 hours before they reply back. So support requests can get drawn out. What I found is I've got some other hosts that I still use because I have sites that I never wanted to move, and I hate them because every time I got a problem, I've got to deal with that. But Liquid Web and WP x are both I mean they're instant fast like you submit a ticket within minutes, you've got a reply somebody working on your issue. It's incredibly fast. Marco, do you have any comments on that?

Marco: Yeah, man, what I found is a budget hosting. Actually, you lose money because of all the time that you have to spend with that shitty host. Sometimes the PHP version is often outdated because they're not going to update, it's not worth it to them. You're paying four bucks a month. And so by doing that, you actually lose money. But with all the time that you have to spend the support, or going into your cPanel and seeing what the hell is going on. If somebody is hogging up resources on that shared hosting, then your website is going to be super slow. You're not going to know why. And it's because some idiot is doing something that they're not supposed to be doing which is going to harm the reputation of the server. And as Bradley said, that's known as a bad neighborhood. In the long run, it ends up costing you money so stop with the shitty hosting. Go get a Liquid Web VPS and you can host your domains on there. You can host your clients on it. You can put several clients on that you could charge them for it 50 bucks a month. You have five clients as 10 bucks per client and the VPS is free for you to use because your clients are paying for it and you have the most fabulous support that you can think of. They'll migrate stuff for you if you. They will take care of it for you. When do you want us to do it? What time you don't even want it when the website isn't busy? Yeah. I mean to disguises. It's just fantastic. And it's the peace of mind of knowing that if something happens if you get an attack God forbid. If you get hacked, then Liquid Web is is right there to help you with whatever it is that you need with others. You have to sit in that fucking queue eternally sometimes. I've been through that. And it's not worth it.

Bradley: Yeah, I think a good host is worth their weight in gold. And like I said, it can become a profit center in your business too. You know, pay $1,000 a year for a good host. And but you're charging and you got 10 clients and you're charging them, you know, $180 per year, that's 1800 dollars, right? Or if you're charging a monthly because some clients will just rather pay monthly then that's, you know, $2,000, $20 per month, so $240 per year, times 10 would be 20 $400. So my point is it becomes a profit center. Okay.

Marco: Great revenue stream. Yep.

Can You Effectively Use Embeds As A Substitute For Links From Seed Sites You Can't Obtain?

Bradley: Alright, so next one is there are six questions here. I'm going to try to roll through these quick guys. Remember, we asked you guys to just post one or two questions. Max per post because it makes it too hard to get to anybody else's questions. So I'll roll through a couple of these rather quickly. And then we're going to move on and if we have any other time left, which doesn't look like we will, we'll come back. Okay. Thanks for the opportunity to ask these questions. Number one, can you effectively use embeds as a substitute for links from seed sites you cannot obtain? Marco, that's a question for you.

Marco: Okay, can you effectively use embeds as a substitute for links? Yeah, I mean, yes. Don't get your head twisted on this because it's not exactly a link. And it's not exactly a substitute. It'll act a little bit different. We don't know whether it accrues the paycheck and rankings for that we need. We just know that it pushes massive ranking power. So yes, iframing and then link building into that iframe, you have the protection of the source. I mean, that's the whole concept behind the iframe that the source should be so powerful. It protects you. And you can just do all kinds of nasty stuff to wherever the embeds are to, to wherever the iframe is embedded to help your SEO. It should not substitute your link building, especially into the iframes. works really well. But yeah, I mean, it's a solid way, it's a solid strategy.

I read through the rest of these questions. m semes. whatever your name is, my question to you is why the hell with these types of questions? Are you not in our mastermind, where we could dig into this stuff for you? I mean, this is some pretty advanced questions, which means you probably know what you're doing, which means you should be on a damn mastermind. Sorry, you know, this is these aren't beginner type questions, which is what the hump day hangouts really is. We can't give away the farm on for free here. That's what behind closed doors is for.

Is There A Limit On The Number Of Embeds On A Page?

So the next one was, is there a limit on the number of embeds on a page i.e. is there are there diminishing returns? I don't think there's a limit to the number that you can put on-page, but you can break a browser, you can break, you can lock your computer up. If you have too many iframes on a page, how do I know? Because some of my @ID pages are ridiculous. And if I open it up in a browser window, it will lock it will eat up all the memory on my computer. So, Marco, is there an actual limit to it?

Marco: I haven't found it because I mean, it's just code. And so the code, you can just add. What happens is that the page as you said it breaks, it's super slow. You're going to have to do some coding so that it doesn't load to take forever to render. But there's no need for that you just find four or five really powerful, right iframes you put them on lazy load, and away you go.

Bradley: Yeah, not only that but if you stack the iframes on one property, then you reframe that on another property, you end up with that mirror and mirror type. So you don't need a super high number. You just need a few very quality ones to achieve results, which is what we've kind of built out with our SEO shield.

Marco: Three iframes will create the loop. And we can loop the bot endlessly depending on how much information that is that we're feeding it. So iframes are the shit. You guys are sleeping on iframes if you're not using them.

Bradley: Yeah, I agree. And there are some other really good questions there. But we're going to have to move on because we've only got about seven minutes left and we still got other questions to get to. However, I really liked those questions. I would love to answer them. So come join the damn mastermind, man. Come join us.

Would You Push More Juice To The City Pages To Improve The Page's Ranking?

Anyways, the next one is Hey guys, I have a question about all of your strategies being used for the same site but different cities. So I have a client that I'm ranking on page one in 17 of the 24 cities they have in their county. I'm not able to get them in maps in as many cities, however, they only have one location and I'd like to start pushing them up in maps and more cities. Would you just push more juice to the city pages? Yeah, that's one thing you could do. Remember the maps algorithm, the proximity filter or whatever you want to call it is even narrower now than it was two months ago. One of the more recent updates, which I think is occurred within the last few months, actually narrowed that the proximity filter for Google Maps listings.

So in order for your map listing to show up or a GMB to show up in the maps three pack now, it's very closely tied to proximity to from where the searcher is in relationship to the actual physical location of the business when they perform the search. So it's even harder now than it was even just six months ago to get a map GMB to rank in maps outside of its immediate area. So it's not that it can't be done. That's what local GMB pro methods for which are for us to help you to learn how to expand that centroid as Marco calls it, but expand the map's presence into, you know, further and further out to kind of overcome that proximity issue. But that said there, yes, some of the things that you can do would be to create like, geo posts on your money site. You can even create location-based silos. And if you again, if you're in our mastermind, we talked about how to set up proper silo structure, and also how to create structure, location-based silos within topical silos. And there's a way that you can do that using tags for example. It's very, very powerful and when you mix those in with the SEO shield stuff, the G site, the RYS drive stack and you theme mirror everything together, which means you mirror the site, your website structure on to these other assets, the G site, the RYS drive stack and such, then you can start to really get your organic rankings to push up in those additional areas and a couple of that with local GMB pro methods. It's very likely that you could get your maps listing to start appearing in those cities within the county, outside of your immediate area where you're physically located. It takes effort and in order to get the maps thing, the maps listing to rank in the three-pack, it does require consistent effort. But it can be done. Marco, do you want to comment on that?

Marco: Yeah, there has to be a relationship between the centroid and the place where you're trying to get into the map pack. If you cannot establish that relationship, then it's really difficult to try to get your listening to appear because there are other businesses that are closer by when that searcher is conducting that query right when the person is looking for, I don't know how plumber, emergency plumber, they're going to get those who are closest to them, then I get someone that's an hour and a half away to overcome that. That's when you have to relate that centroid and we teach that in local GMB Pro. We've talked about that in the mastermind extending the spokes think of it thinking of it like a wheel, right with spokes and just trying to extend the spoke. How do you do that? Well, it's part of the secret sauce sorry.

Bradley: Yeah. And I was trying to look for that article that Brian Kato published. I posted it in here but he did a really good job was showing how to build out relationships with using local entities, you know, in content to get the local page to rank or local site to rank. So that's something that if I could find it, I'll post the link but we're running out of time. So I'll try to come back and post that it was a really good write up that he did on that, so I'll try to share that with you. Once we're done. We only got a few minutes left guys, we're going to try to roll through a couple more.

Should You Be Concerned If You See Competitors On The GMB Maps Listing Page Source Code?

Fitz says, good agents. Thanks for this great forum. You're welcome fits. He says I recently checked the page source of my GMB maps listing and saw a few of my competitor names mentioned in the code should I be concerned? No, you know, I mean there's nothing you can do about it but for example, you know, if if I was to search I don't know let me just look for plumber Culpepper, for example. Let's just click on Culpepper Home Services actually do. What I'm trying to share here is you're going to see that shit. It's not what I wanted to do. Shake this one. Alright, so you'll notice that. Sorry. Try this again. What you're seeing is this person also search for. That's what you're seeing. Right? So there's nothing you can do about that. So I'm pretty sure that that's what you're seeing when you're looking at the code. You're seeing these this part right here. It's right in the knowledge panel, right. The knowledge panel even shows competitors, and I don't think there's any way that you can stop that. Right? It's a good question though.

What's The Best URL To Link Back To A Money Site?

Joseph says, Hey, guys, I just ordered a drive stack in a G site. What's the best URL to provide your team to link back to my money site is a supporting page or the money page for that keyword? Thanks. I guess it depends on what you're having a stack built out for. If it's for the brand itself, just the homepage, if you're just doing the initial brand, drive stack, which is basically to validate solidify the entity right and your product keyword whatever that may be, should be associated with the brand and that's how we recommend building that out. But if it's for a very specific product or page or content silo with on your site then that's different. So Marco, what would you recommend for him on that?

Marco: The brand. What's the homepage URL and the brand? The main stack, the very first one, drive stack G site should be brand plus keyword or brand plus location plus keyword. That's how it is. We relate every keyword under that top-level category that you give us. Go as broad as possible. Even if you're into renting hotel rooms in, let's say in a province in Costa Rica. Then what you want is a hotel rental or anything related to that room, just whatever it is the broader that you can go, the better it is for us. Because we'll get you everything under the sun, then as you broaden the drive stack, and that's as you add depth to it, that's when you start focusing in and honing in on your silos, and you're supporting keywords LSI and everything else that's related to that.

Bradley: Awesome. My apologies I didn't know about the two question rule No, and you didn't expect it You wouldn't know that man. But honestly, we, it's just respectful of other people that so but yeah, definitely consider joining the mastermind I would recommend that you do, because it sounds like you know, your ship to a degree. So it'd be those types of questions that we get really far in-depth in the mastermind. All right, I know we're after 5pm but I just got I'm gonna I want to answer one more question really quickly, so but I can't without answering it. Austin Don's first he says what's the best way to share an infographic I'm not sure what you mean by that. As far as different places to publish it or just to share. I'm not sure what you mean. So if you can clarify that maybe we can go back and answer that one.

Can You Do YouTube Branding For Syndication Networks

But the one that I wanted to answer was can we do the YouTube branding before syndication networks? I'm not sure what you're asking about their BBB. Can we do YouTube branding for syndication networks? Remember syndication networks are part of should be part of every project right every website project every brand, every client even your own brand you should have syndication network, right? It's like that should be step number one. So I don't know what you mean by Can you do YouTube branding before that? What what I recommend with the Google Ads branding course it's not just about YouTube, it's about using display network to is that what I was trying to convey with that is how you can set up branding campaigns to create brand awareness and also to drive inexpensive, very relevant targeted traffic into your digital presence, whether that's through videos or through the Display Network.

My point of teaching it was, I think all of us, all of you guys listening now that are marketing consultants, or agency owners, you should all have branding campaigns set up for your own agency. I am 100%, guilty of running my own marketing agency for almost 10 years now, and not making my own brand a priority. I've always worked on other clients, businesses, building their brands, but I didn't work so hard on building my own if that makes sense. So my point is, you should be building your own brand so that people start to seek you out and you don't have to do outbound prospecting all the time. Each time you want another client, you're going to have people coming to you seeking you out because they see you everywhere. You can also sell this as a service to your clients, right. If you understand how to set up these types of campaigns, then you can set up branding campaigns and create another stream of revenue from that service, very inexpensive or very easy to manage.

And so like I said, it's a great profit center, another source of revenue. If you've already got existing clients, you can go what I call to shake the bushes and that's going to contact your existing clients and tell them that you want to set up some branding campaigns for them. So my point is, would you want to do before syndication networks? No, not that I mean, I'm not sure where your timeline is. But for me, syndication networks are like step one for every project that I do. And then the branding traffic using Google Ads is something that you would do to start pushing traffic into the brand creating brand awareness, brand recognition, and inbound traffic from relevant sources. That makes sense and that will actually help to kind of activate or trigger all of the SEO work that we're doing because that's exactly what ART as Marco always says, ART – activity, relevance, trust, and authority that kind of triggers all three of those as sending traffic in from a known relevant audience that you're buying from Google, into your SEO as your assets, your digital assets kind of helps to trigger or it kind of ignite all of the SEO efforts. Okay.

All right. We're several minutes. Yeah, in a comment on that?

Bradley: Yeah, just one second. If you do it backward, it'll, it'll be more difficult if you don't get your entity in place if you don't set it up if you don't create it. And if you don't verify, and start validating, if you skip those steps, then it's going to be that much harder to come back and try to work on the entity. So why not set up the entity that we teach it the right way, so that when you do start out with those posts and the length of the press releases, and everything else that you're going to do, it's going to have maximum effect. Why would you do anything that's not going to have maximum effect? Drag the strategy for branding is a great strategy. But if the brand isn't in place, if the entity isn't in place, then it's not going to have the effect that it has to have or that it needs to have. And right now, right now, and guys go just go please watch the charity webinars, it's what it's what's a whole lot more than anything that you can possibly give the information that I'm giving away. Just go watch it so that you know why there's a reason why you need to do this. It's called Bert and it's called neural matching.

Amen. Alright, thanks, everybody for being here. We'll see mastermind members tomorrow. Otherwise, we'll see you guys next week. Whoo. See everyone.

Good one later.

[angelagiles18]

Digital Marketing QA – Hump Day Hangouts – Episode 266

Click on the video above to watch Episode 266 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

Announcement

Adam: Hey complaining about AWeber. If you’re using a Weber I suggest you go look at Active Campaign or something. But anyways, that said, welcome to Hump Day Hangouts number 266. We got the pre-holiday special Hump Day Hangouts going here. I almost put on like my reindeer ears. But I withheld. I’ll be back next week. And I think the guys are going to have some, maybe some outfits or we’ll see it. Hernan is giving me a vigorous yes. Yeah, I think he’s going to dress up as Santa Claus. Man. That is awesome.

Hernan: Hey man. Thank you for doing that. Hey, man. It’s like 1000 degrees right now.

Adam: That’s right. You’re in the upside-down, aren’t you?

Hernan: Yeah.

Adam: Well, Hey, everybody. Before we get into it, we’re gonna say hi to everyone real quick. And then we got a few quick announcements, some really good stuff going on, especially with the holidays. And then we will get into it. We got a lot of questions today. So, Bradley, how are you doing today, man? How’s Virginia treating you?

Bradley: Good. I was almost late because I was talking to a prospect that was looking for SEO services that found me through my SEO Virginia horrible drive stack g G Site that I built when back in 2015 so I just making a comment just kind of giggling with Marco about it because that was from way back in 2015 and I still ranked number one I still get leads from it so pretty interesting.

Adam: That’s awesome. Good day, man. Yeah, that well, you know, it doesn’t work but I guess you’re gonna have to take the lead anyways.

Bradley: I don’t think Google’s gonna shut it down any minute now.

Adam: Hernan, how you doing man down there in the other hemisphere?

Hernan: I’m good, man. All’s good. Everything’s good. Getting ready to spend some time with the family. Diving into some new ways of marketing and communication with potential prospects. So that’s going to be good. We’re going to be talking a little bit more about that in upcoming episodes. So, all good, man! I’m excited to be here.

Adam: Outstanding. Chris, how about you? Are you home in Austria?

Chris: Yeah, I’m home in Austria and I guess I prepared a little bit early because last year it was always Hernan. And this year I put up the Christmas tree as well just for the help the Hangouts. But yeah, like we’ll see what’s happening next week then.

Adam: Outstanding. And Marco, how about yourself. How you doing, man?

Marco: I am doing really good, man. Two charity webinars already in the can. The next one scheduled for next Monday and it will give a lot of great information for people who donate. So that’s the only thing you have to do is go and donate. But this year, like we have a whole bunch of awesome prizes that we’re going to give to people who have donated. For example, a couple of hours of my time, two people at each one will get an hour syndicated they’ll be drive stack, syndication networks, there’s going to be Dadea donated five embed gigs and five-link building gigs. So that’s one that’s five people who will win the embed, plus link building game, right? Which is, which is awesome. You aim that at anything that set up right? And that juices just gonna flow in and push it up. So I’m excited the charity is doing well. We’re collecting money people have been awesome donating, but we do not. We always need more. We always need more. Poor kids.

Adam: So I know a lot of people know about this, but can you tell everyone because we get new viewers all the time what the charity is or who had benefits.

Marco: So the idea is to take children who are at risk. And by at risk, it’s either they come with us or they it’s drugs, it’s abusive, it’s violence, it’s prostitution. Child prostitution is rampant. That’s how it is in the third world. You got a lot of pervs who come over and take advantage of that poverty. So what we want to do is we take these kids and we give them an option. You come with us, we’ll give you everything you need to go to school shoes, uniforms, books, we tutor them on Saturday. We take them through mentorship programs, because we also want to create community leaders so that other children have someone else to look up to. There’s another hero, right? It is that just the drug dealer with the fancy car because he right now, he’s the hero we want. We want to show them another aspect of reality, of life that there are other heroes that they can emulate rather than following the drug dealer to a slow death.

I talked about Fernando one of our biggest success story he started out with with eight or nine of his friends, right? Running around sometimes coming to a charity and sometimes it’s not. He’s the one who stuck it out, the other ones who didn’t are dead. And so that’s the choice that these children are making. They come and they get an education, tutoring tech school, and then we place them with with big companies because we train them for the right jobs, for the jobs that are in demand in Costa Rica. So it’s either that or you die. So that’s the fucking option, guys. It’s incredible. You have no idea poverty in the third world and Hernan knows, for the patchy what is the onset? Gotta say is another place to do. So that that’s my passion. I did that my magnificent obsession. My magnificent obsession is doing everything I can to help people make money.

Google so that I can make money. But my passion doesn’t feed me, right? My passion is something, it feeds my soul. But I need to make money in order to go and really work at my passion or good which is what I do. And so thank you guys I know Hernan, I’d like to thank him personally. Because he’s awesome. He donates every year. So thanks a ton and you guys will always make this up this possible. Thank you.

Adam: Yeah. How much does it cost it to take care of a kid get him in classes get them in all this for a year?

Marco: 200 bucks per child and that includes everything and includes the tutor includes the mentorship. We do these weekend getaways. We make ourselves available. The family sometimes needs food. They have a tin roof, cardboard walls and nothing and on the fucking windows. That’s the conditions that they’re living in the shack.It’s horrible. They have open sewage, you name it. It’s there and it’s worse than you imagine the worst that you can possibly imagine. And it’s worse than that.

Adam: Gotcha now well and I want to say to to everyone like I know we’ve had some large donations in years past. I’m sure you’ve already gotten some this year but it’s one of those where truly every little bit helps and Marco I know you’re not restricting you know, access to the webinars based it’s any donation amount, right?

Marco: Absolutely not. It’s your heart is going to tell you what of course you want. Your heart dictates to donate. And your wallet dictates how much you got a big wallet. Open that motherfucker man. People need it. Yeah, people need it. And I’m this year I’m matching every all the donations I will tell you that I’m matching $1 for dollar

Adam: Yep. that’s awesome. Well, we’re going to be throwing some more on top of that. We got some awesome holiday specials coming up, you guys, and anyone who donates is going to get some special stuff there. So, you know, you could donate $1 you can donate $100 and donate $1,000 again, whatever you can like, what’s your heart your wallet tells you so you can this has been a really good thing. Marco is it’s been like three or four years now.

Marco: We started doing our own little thing, and then it’s just picked up. So this is what the third or fourth year. But I’ve been helping them for like 9 or 10 years. Nice from from way back when my wife and I started helping them so it’s been a while.

Adam: Good deal. Well, you know, I mentioned some special stuff coming up with the holidays. So we’re going to have more coming out about that and then wanted to let everyone know to. Next week we’ve got a really special Hump Day Hangouts. We’re not gonna have time for questions. If you’ve got them up there, you know, maybe we can try to take them into the Facebook group. We’ll do what we can but we will wanted to sit down and say, hey, what could we do at the end of the year that would, that would help everyone going into 2020. And we’re going to cover a lot of various we’re going to keep it into short segments, and we’re bringing on some guests as well, we’re going to have Rob Feel. Of course your motive him co creator of RYS Reloaded, helping, I’m going to call him the Chief Operating Officer at MGYB, the guy who gets shit done and, you know, gave me some great advice, some insights, POFU Live.

And then as well, we’re gonna have Jeffrey Smith, the on page master SEO bootcamp, SEO ultimate plugin, he’s going to come in and be laying down some good stuff as well. So you do not want to miss that. We’re going to go a little bit longer, but we’ll start at the same time next week and we’re going to cover a lot of ground. And after that, we are going to have some holiday specials going on. But after that, there won’t be a Hump Day Hangout until 2020. It turns out that it does fall on Christmas Day. And I think we all want to be spending time with our friends and family doing that. And we realized that probably not a lot of people are going to be maybe attending. So we’re going to go ahead and push it back to I believe it’s January 2nd, because then the first Wednesday in 2020 falls on New Year’s Day. So that’s a holiday as well. So we’re just pushing it back to one day. So we’re going to go next week, be there, we’re going to have some good stuff going on some great guests, some good knowledge, as well as some awesome holiday specials. And then the next Hump Day hangout will be on January 2, 2020. As well, too, man, we’ve had a lot of stuff going on Bradley and the mastermind is getting what they’re getting a webinar a couple days before Christmas, aren’t they? You move that up? So you could squeeze one in before Christmas?

Bradley: Yeah, we’re going to do that on Monday, the 23rd as opposed to Christmas Day, or the day after Christmas is when it would have been Thursday. So yeah, we’re going to do that on Monday, the 23rd

Adam: awesome, and then you just got done. Correct me if I’m wrong about Monday with the second half of the branding training is that

Bradley: yes, that’s been all edited now and chopped up should be in the membership area soon by the end by the end of this week. And then I’ve still got to add all the notes and individual lessons. But in case anybody missed that the YouTube training was already been split up, there was I think 15 videos for the first part that were created out of that almost three hour webinar. And I think there was 14 for the GDN Ad, the Display Network portion of the training. So that was almost another I was almost three hours also. So it was like out of six hours of content. I think we ended up with almost almost 30 videos and everything’s been split up now and it’s got all the notes and everything so it’s a really good course in fact, I don’t think we I think we took down all the specials for that one if we haven’t we need to.

Adam: Yeah, but there might be something in the holidays but regardless, yeah, that is a great course. I’ll put the link in there. Really. Bradley went above and beyond on this and cranking this out before the holidays. Bradley I’ll let you add on to this but I call it kind of the massive branding course you know if you want to build a brand for yourself which you should be doing. I think Hernan can chime in on that but or for your clients and charge them for this service, right? This is you know, another one of those no brainers Just do it. But what you guys want to add on to that?

Bradley: Yeah, I did. I actually was playing around today with some ad campaigns that I’m running for some of my own projects. And I discovered or kind of figured out a way to even build out the custom intent audiences even more thoroughly. It’s a more efficient way to build out these audiences to make sure that you really getting targeted. Your ads are only being shown to people that are really targeted. So I’m going to probably record a supplemental video and add it to the training specifically about that. But yeah, I agree. I mean, I hit this over. I repeated this throughout the training. Every everything that I talked about in the branding training should be applied to you as the consultant or the agency owner should be applied to your brand first.

Before you set this up for any clients, you should do it for yourself. And you should just plan on constantly running branding campaigns so that you can start to fill that pipeline full of prospects. That’s the number one thing holding people back, we get it through all of our surveys over and over and over again. We hear people say, their number one biggest problem is getting clients. Well, what are you doing to continually keep your pipeline full of clients or prospects? If you’re not doing something, then it’s your fault that you don’t have a continuous steady stream of new clients coming in the door. It’s because if you keep doing what you’ve always done, your results aren’t going to get any different. So, the branding training was essentially for you to learn how to do that on your own, for your own agency first, your own business first. But then it’s also something that you can offer to clients and it’s a way that you can generate revenue. I showed in the YouTube training how to actually find prospects that are currently trying to use YouTube for leads that are failing miserably. So anyways, it’s a good course. I would recommend everybody check it out. By the way, if you’re in the mastermind you get that for free.

Marco: Something like that out something real quick before you go on to. There’s a question whether you should brand whether if you’ve read the patent, if you’ve read BERT, and if you read about neural matching, which is trying to do away with EMDs and spamming of titles, especially in local searches, the map results. And you think that branding is optional. You’re nuts. You’re nuts. Branding is no longer optional Semantic Web brand plus location plus keyword association is what wins the game. I just gave you the keys to the kingdom. It doesn’t doesn’t seem that way because oh, it’s just Marco talking shit. I just gave you the keys to the kingdom. Apply it, use our shit and see how you do?

Hernan: Yeah. I’m just going to add something real quick. I don’t remember who said this, is that the number one is the most dangerous number for any business. Like, if you haven’t one conversation, if you’re sending one email, if you’re talking to one prospect, if you’re doing like, if you build like one back end, you know, like it all of that stuff is like the most dangerous thing that you could do for your business. So with branding, what we basically do is we sold that completely, right? You will never have to worry about the influx of leads again, think about that the POFU that you gain by just being in that position where you know, people are just coming your way, right? How much more you can charge people. And because you’re not going you’re not going either out call and say hey, I want to work with you. People are coming to you’re saying hey, yeah, you’re the Scott. You’re that person. I saw you there, I saw you here. So I think and that that multiplying effect also applies for your client. So it’s a really good tool to have in your toolbox for yourself as a consultant as the breadwinner as the marketing head, or the the guy before behind your agency, it doesn’t matter if you have like two or three clients, if you have like, 30, right, you’re still the guy behind all of it. And not only that, but that multiplying effect will trickle down to your business to your clients, and they will see the effect as well. So that will, you know, put you in a much more powerful position, my opinion, so it’s really good for you. Good.

Adam: All right. Well, before we get into questions here, just want to wrap this up and say, Hey, if you’re watching this for the first time, thanks for watching, make sure especially to attend next week and check out the holiday special Hump Day hangout webinar. And then in the meantime, head over to battle plan dot Semantic Mastery calm grab the battle plan. It’s our step by step process for getting results with everything from new websites age domains, YouTube channels, just check it out. There’s a ton of value in there, we threw in some crazy bonuses. It’s amazing. We love it. Well actually, I’ve got to look up the numbers but I don’t know over a couple thousand people have also loved it. And if you’re wanting to grow your digital marketing business, then you’re the type of person we’d like to have in the mastermind you’ve heard us talking about a little bit here. But if you want to join the experienced community, that’s the place to be and you can find out more about that at mastermind.semanticmastery.com and to everyone whether or not you’re in the mastermind, or you’re doing things on your own. We highly advise saving time and money, head over to mgyb.co and get done for you services. We got press releases, link building, the SEO shield that is newly released. And I think it’s actually available on its own right now. Not just through the Black Friday deal. We had just tons more stuff and a lot more coming. And of course, I just put the link on there. If you guys haven’t yet. Please go subscribe to us on YouTube. I know we’re really close to 7000 and I know that makes Bradley’s day. So maybe we can hit 7000 during Hump Day Hangouts and let them know about it. So with that said, let’s get into it.

Bradley: Yeah, now you’ve got me curious. I just gotta check 6,990 or 10 away.

Hernan: Oh, wow. Yeah, go subscribe.

Bradley: 10 from 7000 I mean, that’s not like that’s just a nice round number. It’s not a milestone we got to get to 10,000 before we really have accomplished much, but these are all organic views. I mean, other than I had a subscribe campaign running with YouTube ads for some time but anyways. Alright, let me grab the screen. I kind of pre-answered one of these questions. Here we go. Okay, somebody confirms you got my screen.

Adam: Good. Got it. Yep. Okay.

What Is Semantic Web Algorithm?

Bradley: Stevens up first, Stephen I put a reply below where I talked both Marco and I in the last week or two, I think two weeks now have been interviewed by Matt Versteeg of the low on for the local SEO podcast, local SEO show podcast and great conversation. It’s always fun to be interviewed by somebody else in the industry to have a conversation about, you know, SEO or a lot of the other podcast interviews that I’ve been on, have to kind of dumb it down or water it down a bit because we’re talking to a broader audience, but it’s kind of nice to talk to somebody that understands our industry. So we can talk shop a little bit more so by the way, Marco’s. I think it just got published today. And I listened to it was a great interview with Marco. And so I had an interview with Matt about two weeks ago and I spoke about he asked a question very similar to what your question is, which is what is the Semantic Web? And so I gave him a much more thorough answer there. So I linked to that it’s in our free group guys. Here’s the if you go to our SEO and marketing by Semantic Mastery group. It’s also in the chat now on the Hump Day Hangouts page, but it’s this post from Matt Versteeg about the, you know, interview with me that he had is about 45 minutes long. But in the beginning, I talked about the Semantic Web. So just as a very quick definition, I’d like to get Marco’s input on this too. But the Semantic Web is the change the move from the algorithm knowing just determining how relevant things were through search strings, right. So queries have been stringing certain words together or phrases to create to answer a query, which is what the algorithm had been for so long to now things so from strings to things, because all of it’s not just about the internet or web pages anymore, right? It’s about everything in our world now is connected to the web. And so that devices and entity all these things have to be given an identity some that the machines the bots can understand so that they can start to understand relationships between these things, whether it’s web pages or a device, a mobile device of person, brand, it could be any number of, you know, your appliance for godsakes. Your refrigerators and light switches at home are now online. So it’s a way to create entities out of things, in a way for it to understand the relationships between them, the associations between them. And so the Semantic Web was something that we kind of fight, we saw it coming, which is why our name is Semantic Mastery. Way back 2011-12 timeframe. We saw that the cement, you know, it was coming, right. So Google had already been applying for patents that were showing that the Semantic Web was coming that they were shifting over to Semantic Web and so that’s kind of why we named our company. That was because we were going to optimize or learn how to optimize for the Semantic Web. And it took a lot longer for it to catch on, then we thought it took several years as we’re just starting to see within the last few months again, Marco will talk much more about this.

But some of the the more advanced algorithm updates for the Semantic Web, such as Bert, or the neuro mapping or neural networking algorithm, which is I think, just came out about two weeks ago. Those are specifically Semantic Web type updates, just like Hummingbird was one of them was one of the earlier versions of that. So it’s something that we’re seeing more and more like we’re moving faster into it now than we have been it’s been a kind of long, slow progress to get to this point. But, you know, I think that’s why the stuff that Marco especially has developed over the last several years because we saw it coming. We’re several years ahead. And so that’s what Marco was just talking about, with you know, branding and all that. It’s about the entity, right? You want to create a strong entity on the web. And there’s a number of ways to do that the SEO shield being our preferred method, which works incredibly well. So Marco would say you about it.

Marco: I’m always talking into a muted mic. Well, the Semantic Web, just the Semantic Web. The idea is for web pages to have structured data in the tag, and constructed in a way that a bot can more easily interact with the page. Because the bots were having so much trouble with the unstructured data meaning they these sets of words that the bot had no clue how to interpret. So again, that the idea of the Semantic Web is just simply being able that the people who are either building the website, designing it, coding it to be able to go in and structure the data. But yes, it involves entities and it involves a whole bunch of things that I’m, in fact I’m speaking on in the charity webinars, you really want to know what this is about, catch that podcast and catch my charity webinars. That’s one. And I think that the question also says, or he’s asking about the that you mentioned, Bradley, the Semantic Web algorithm.

There is no Semantic Web algorithm. The algorithms are a set or different code sets that draw different data. And it’s all put together on under one in a huge relational database. All of its code guys, it’s just simply zeros and ones and there are sequences. And you know, for example, Semantic Mastery has a word sequence. It has a bunch of set, a number sequence and it has a bunch of other number sequences related to it, which are, you know, things, it’s words that are related to it. But at the bundle, I don’t want to get too deep for you guys, because I don’t want to confuse you. This is not the forum for it. But the bot has to go in, grab the words, turn them into zeros and ones, right bits, bytes, and number sequences to be able to interpret it. And it has to gather all of this information from all over the web, everything that’s related to whatever it is that a person is looking for, if they’re looking for Semantic Mastery, to give them the best result for the query. So we have several, not that not just one algorithm at play, but it all ends up in what Google is calling a ranking score, which of course they’re not making public. Then we don’t know-how in a route world it accrues exponentially, of course, but we don’t know exactly what a cruise ranking score but we do have a great idea for example, from Bert, from the PageRank algorithm, from the ranking score algorithm, and from the distance graph algorithm, right? We’ve talked about seat sites and seat set. So there is no one Semantic Web algorithm that doesn’t exist. What does exist is a whole bunch of different algorithms, compiling information. And they can be either really positive, which is what we work on. We work on triggering all of these positive aspects of the different algorithms that are going to get us a whole bunch of Google love. And we tried to avoid all of the negative ones that can come and really hurt what you’re doing.

If you’re doing client work. You can get your client’s website de-indexed if you’re not doing everything correctly, and I hope that answers the question. If not go to the free Facebook group, and ask the question so that we can ask for maybe a little bit more. Better yet. Join our mastermind and ask the question. And we can and I can really go into it with you. And again, I would invite you to listen to the podcast and to listen to the charity webinars, not only the ones that I’ve already done, but the ones that are coming and the ones from last year where I went through all of this, and you can hear me how it’s going to be all about entities and all of a sudden, Google comes out. And I said it’s all about brands and entity, keyword associations. And Google finally comes out and admits just last month, this is what it’s all about. As Bradley said, we’re way ahead and I’m already working on next-gen, meaning I want to catch Google again in three or four years. So we’re always ahead of the curve. That’s why we’re Semantic Mastery guy. That’s why our shit works the way it does. Unmovable for years and years and years and years. That’s how we do the do we do.

Have You Tried Blasing GSA Links to GMB CID And Short URL?

Bradley: Thank you for that. So Danny’s up next. Danny’s got several calls. Questions about link building that I’m not a spam link builder. That’s why we have Dadea. So I’m going to kind of run through these very, very quickly with very short answers. But Danny, I would recommend that if you want our master link builder to actually, you know, provide some insight as to what type of links to use and that kind of stuff. I would post this question again in the Facebook group, and Dadea, our link building manager, he’ll he’s usually really helpful. He’ll come in and answer some questions for you. He’s, I’m not the spammer. I just hand it over to him and let him handle that stuff for me. But I have a basic conceptual knowledge of this. So I’ll run through these very quickly. The first question was: ever tried sending GSA blast to a GMB short URL? Well, yeah, you can. But first of all your remember your short URL is a redirect. So that’s not the best URL to send links to anyways. Because it’s a 302 redirect. In fact, it’s multiple redirects, but what you want to do is you use the GMB cid URL, right? So that’s the www.google.com/maps?=cid=. Right? So that’s that version of the URL is the best to send links to, yes, a send links that build links directly to that. Because we include that in the SEO shield. And that’s what we throw over to do all the time. It’s just all of the URLs and our SEO shield, which includes the map URL, Google Drive stack, Google Drive, folders and files, you know, all of the GMB website URL all of those, so I don’t usually just use that as one target URL because I usually send a list of target URLs that all get links thrown at them, were built to them I should say. But yes, you can. You can build links to that directly.

What Is The Ideal Number Of Links To Build To A GMB?

Number two is any ideal number of links to build for a GMB? I don’t have an answer for that. I tried to do as small as a package as needed to get results. And then you know, just repeated every couple of months or every three months or whatever it is trying to do link building in cycles. So I don’t know what the actual number is because it’s going to depend on the competition. There are too many variables there for me to give you a rule of thumb for that.

Marco: Yeah, that’s what I was gonna say. It’s as many as it takes. It might take just one tear, right? contextual or two that are contextual. And you’ll see it when. Sometimes it doesn’t take any links. We talked about that. But it’s as many as it takes to get the job done. And it could take your cycling through all of your URLs hitting different aspects of that GMB, because there are a whole lot of targets that you can hit to get results. How many? As Bradley said, there are just too many variables to be able to answer that.

Do You Prefer A Direct GSA Blast To The RYS Stack?

Bradley: Yeah. For your RYS stack, would you prefer a direct GSA blast or do you build contextual tier ones and twos and then GSA blast the tier twos? Again, that’s a question to post to Dadea. But I can tell you definitive 100% for sure that contextual as your first tier is the best way to go. Web 2.0 to contextual. In fact, we know Dadea recommends that you do two tiers of contextual is that if you’re going to use GSA use that as a third tier. Any comment on that?

Marco: No, no, that’s exactly what it says. And as a matter of fact, two tiers of web 2.0 contextual, the way that things are behaving right now should be good enough. GSA has its place when you really need to power something up. But it’s sometimes, that’s used as a last resort. I don’t really like using GSA I prefer to just continue tearing the web two dot o contextual.

Bradley: Yeah. Okay, so again, if you want further clarification on any of those, go check out our packages and MGYB, our link building packages, you’ll see what’s recommended for the different types of competition levels, and so you can kind of and those words specifically developed for that reason, because we, you know, our link building manager Dadea has been doing these types of link building pack campaigns for us for years. For me, for at least I think six maybe even seven years now. So everything that he does has been developed specifically for our methods. And so you can get an idea of what works best by just taking a look at the link building packages and the different levels of competition level packages at MGYB. Okay, and you can always ask questions in the free Facebook group and he’ll jump in and answer them

Should You Create A New One Drive Page If The Existing Account Is Blocked Due To Spam?

next question is hey guys report regarding the done for you syndication network. I noticed my One Drive page was taken down and account blocked due to spam. Well, that’s unfortunate. It’s odd. That usually doesn’t happen. So my guess is it was some sort of an anomaly. He says, Is my syndication network fine without it or should I try to build another One Drive page link to it from all of the other syndication properties? Thanks for the help as always, you know that’s up to you. I can tell you right now I don’t really sweat it depends on the property but something like one drive if it goes down or the syndication stops working because IFTTT hiccups or something like that, I typically don’t go in and repair those things, or I’ll have a VA do it if I do it. But, you know, there’s a limited number of properties that we syndicate to anyways. So it is somewhat important. If, if it got to remember, sometimes these accounts can get blocked or terminated and it’s algorithmic and it’s something that, you know, really wasn’t triggered because of spam. It just got caught up in some sort of filter. So, you know, my short answer is if you only have one project or a couple of projects, then yes, I would go ahead and take the time to build another. I think you have to build a whole nother Outlook or Live account. Microsoft account in order to, you know, attach or set up another One Drive account and then attach it to IFTTT. So I would recommend that you do that if you’ve got a ton of projects, and this is just one of many, then I would just, I wouldn’t worry about it, I maybe do that when you’ve got some spare time.

Marco: Semantic Mastery always says you don’t do anything yourself, you should have a VA that goes in and takes care of these things as they pop up.

Bradley: Yeah, yeah. And so just keep that in mind. And something else is, you know, if you’re gonna, if you’re going to have a VA do that, then make sure that you’re either providing them with, you know, they’re going to have to log into the account or create an account, which means that you’re going to want to have that bound to their IP. Otherwise, if you try to switch between, like if you have a VA in the Philippines, just as an example. And you’re in the US and you try to create the account, or and then you send it over to them and they try to log in it could lock the account because of you know, the change in IP. I would recommend that you set up some sort of thing like a BrowSEO or Ghost Browser or something like that where you can log into that account from the same even if it’s your own IP, it’s fine. But you want to keep the browsing session intact for that particular profile so that it doesn’t trigger any IP locks. Okay.

What Semantic Mastery Services Should You Use To Defend Your Brand From Competitor’s Attack?

Okay, so the next one is, my competitor is hitting my brand. What service could I ordered or technique to defend or make my brand strong and from getting hit with negative SEO from a competitor? The SEO shield is about the only thing I could I could tell you to do. Marco, what do you say?

Marco: That’s exactly what I was thinking the SEO shield. There’s no way that you can stop a competitor from negative SEO. It’s unethical. I don’t do it. I don’t do it because you’re, you’re messing with a person’s livelihood, no matter how much of an asshole person might be. They have kids, they have family and that’s what I think about. I’m going to try to negative SEO them. Which I never have, by the way, in nearly 16 years that I’ve been online. I’ve never done it and I don’t plan to do it. I know exactly how and it works really well. But just use the SEO shield to turn everything negative that’s throwing at you, into positive.

Bradley: Yeah, yeah, and I agree I’ve never done negative SEO either because I think karma is a bitch and it will come back to bite you. So I just I’ve never done it. I’ve been tempted to in the past, but I’ve never done it. So I would recommend and I’m not saying you are either. I’m just saying that you know, as far as anything you can try to do is dilute it, right? You’re not gonna be able to stop it. And so how do you dilute it you the best way to dilute it that we’re going to tell you how is with using the SEO shield because then you’re creating this shield around. Somebody could still hit your direct money site with bad links. But if you’ve got all this relevancy and you really solidified your entity, you’ve created this strong presence online that you know, then the next type of that type of an attack won’t have nearly as much effect if if any at all. Okay.

Can You 301 Redirect A Relevant Domain To A GMB Listing?

All right. The next one is can I? Can I throw one a relevant domain directly to my GMB listing? Or should I point to a GMB website? I build instead of the GMB listing? If so, should I make contact details private just in case Google tries to see who the owner of the domain is? Okay, a couple of things there. Number one, Google is a red domain registrar. So even though you might have domain privacy enabled because Google is a domain registrar, they know exactly who is behind that. That’s just to keep you know the general public from knowing who owns the domain. Domain registrars can always see who the domain is registered to. So even if you have privacy enabled. I don’t recommend redirecting or doing a 301 from a domain directly to a GMB listing or a GMB website for that matter.

What I would recommend that you do is create, do a 301 redirect to like an HTML page, especially hosted on S3, Amazon S3, like our ID pages, for example, or ID pages are perfect for redirecting a three to one domain too because now you’ve got a super high authority domain Amazon, right that you’ve got just a static HTML three or HTML page on that you can create as an entity, an ID page, which was like an entity validator essentially. And you can do iframe stacking and everything else there, which means you can push whatever, inbound link equities coming from that domain that you’re redirecting to iframes which act, kind of like it’s not the same but kind of like a do-follow link. And so what I would recommend is doing something like that it redirects directly to a money site or to a GMB listing, in my opinion, is not the best way to go. You should create some sort of buffer between them where you can inject more relevancy and more entity information, which is why I think an Amazon S3 hosted HTML page is the perfect place for something like that. What do you think, Marco?

Marco: Unless he has that website that has those magical metrics, those metrics that are above, I would say above 16 in Majestic. That’s when I start looking at majestic when it hits at 60 both trust flow, citation flow. When it’s around there or higher that’s going to be a really expensive website. But when it’s around then, it’s when it’s around there. It’s so powerful that that one link can really make a difference. Now, the thing is, that’s going to be really expensive. And it’s going to take you a whole lot of time and effort to find it. It’s like looking for a needle in a haystack. It’s almost impossible. So what I did is I stopped doing it. I stopped trying to find expired domains. And I just work from the GMB facility from the drive stack, G Site and just expand it and isolate keyword sets and just go through that. I mean whatever it is that we do, or whatever it is that we offer you in our done for you services because we use it to use because our methods work what we make available to you guys. If it didn’t work,  I mean, we just wouldn’t make it available to you. We try to be again as ethical as possible. And in everything that we do we know that our shit works without all of these other things that you used to have to do or that you could do to help yourself along because you’re borrowing from the ultimate, trusted and authoritative entity on the web as far as Google is concerned, which is Google.

What Hosting Providers Do You Recommend To Rank Your Website Better?

Okay, I’m sorry, I was pre-reading another question. Gordon’s up next he says, Hey guys, hope you’re having a great day. And thank you very much for help. As usual. You’re welcome, Gordon, thank you for your questions. As always, I believe you have mentioned previously that popular shared web hosting providers like Hostgator impede your SEO and ranking efforts. Can you briefly recap Why? Yeah, because there’s a number of reasons. Number one is they’re super inexpensive hosts their budget hosts, which means they overload their IP blocks. They overload their servers with too many sites. Remember guys, when you go to sign up for a shared hosting plan, or you know, budget hosting plan, they tell you, unlimited sites and unlimited bandwidth and all that, but that’s not really true. And number one, but number two also, what happens is they overload those IP blocks with too many sites. And what happens is you end up with a lot of shitty cheap SEO type sites. So affiliate spammers and other SEOs and people that are just creating these stupid, ugly, sloppy sites that aren’t putting, you know, so there ends up too many sites on the IP, to begin with, but then you end up being with, it’s being kind of a guilty by association, you can get mixed into what’s called it like a bad neighborhood, right.

In other words, there are 500 other sites on the shared hosting alongside your site on that same IP. And then there’s going to be a percentage of them that are just really shitty sites that could be de-index, they could behave manual penalties, they could have a number of things that are there so that basically can guilty by association, your website can get caught up. But not just that. It’s also because when you have that many sites sharing an IP if anyone of them or any number of them are receiving a spike in traffic or a DDoS attack or something like that, it ends up killing the amount of bandwidth available for all of the other sites on that same IP. Does that make sense? So what I found is if you were using a cheap budget host, I would recommend doing something like putting an uptime robot on it or some sort of uptime monitor that will allow you to notify you via email. And you can even set them up for text messages, which I don’t recommend, except for really important sites. But it can email you or notify you when your site’s go down. And what you’ll see is if you put an uptime monitor on a shared hosting a site that’s on a shared hosting account. You will see how often the site goes down. And it’s incredible how often those sites are unreachable, right. And it’s because of other sites on that same IP, receiving too much traffic and basically monopolizing all the bandwidth available bandwidth and there’s this you’ll see and once you see that, you’ll realize how shitty shared hosts are.

So as far as can I recommend any? Yeah, on our semanticmastery.com/resources page, there’s the two that I would still recommend: Liquid Web. By the way, you guys are just seeing strike throughs because I’ve got a plugin that shows nofollow links, but Liquid Web is our go-to choice for hosting. You know, I would recommend that you get because you can, you can actually sell hosting the clients. That’s what I always recommend doing. So you know, get a good hosting provider, get a good plan, and then you can turn around and sell charge your customers, your clients. For monthly hosting, what I do is I offer them a yearly monthly hosting or a yearly rate and then a monthly rate. So what I’ll do is I’ll charge a customer a client, basically like $180 for a year or $20 a month, so it makes sense. So it’s up to them. They either paid $20 a month or $180 for the year and I just do a PayPal subscription so they get to rebuild. That way, I’m actually making money on hosting too. And I just do that through my own hosting account. On Liquid Web, I also have WPS hosting, which is Terry Kyle’s, that’s also very, very good. And that’s very fast. And the support is amazing in both of those. By the way, that’s the last part of that, that I would recommend. Another reason why not to use a budget host is that any issues you have, you’re gonna have to deal with support. Sometimes support will only be via email and not be a live chat or phone. Sometimes they’re on completely different time schedules because they could be an India for all we know. And so every time you submit a support request, it takes 12 hours before they reply back. So support requests can get drawn out. What I found is I’ve got some other hosts that I still use because I have sites that I never wanted to move, and I hate them because every time I got a problem, I’ve got to deal with that. But Liquid Web and WP x are both I mean they’re instant fast like you submit a ticket within minutes, you’ve got a reply somebody working on your issue. It’s incredibly fast. Marco, do you have any comments on that?

Marco: Yeah, man, what I found is a budget hosting. Actually, you lose money because of all the time that you have to spend with that shitty host. Sometimes the PHP version is often outdated because they’re not going to update, it’s not worth it to them. You’re paying four bucks a month. And so by doing that, you actually lose money. But with all the time that you have to spend the support, or going into your cPanel and seeing what the hell is going on. If somebody is hogging up resources on that shared hosting, then your website is going to be super slow. You’re not going to know why. And it’s because some idiot is doing something that they’re not supposed to be doing which is going to harm the reputation of the server. And as Bradley said, that’s known as a bad neighborhood. In the long run, it ends up costing you money so stop with the shitty hosting. Go get a Liquid Web VPS and you can host your domains on there. You can host your clients on it. You can put several clients on that you could charge them for it 50 bucks a month. You have five clients as 10 bucks per client and the VPS is free for you to use because your clients are paying for it and you have the most fabulous support that you can think of. They’ll migrate stuff for you if you. They will take care of it for you. When do you want us to do it? What time you don’t even want it when the website isn’t busy? Yeah. I mean to disguises. It’s just fantastic. And it’s the peace of mind of knowing that if something happens if you get an attack God forbid. If you get hacked, then Liquid Web is is right there to help you with whatever it is that you need with others. You have to sit in that fucking queue eternally sometimes. I’ve been through that. And it’s not worth it.

Bradley: Yeah, I think a good host is worth their weight in gold. And like I said, it can become a profit center in your business too. You know, pay $1,000 a year for a good host. And but you’re charging and you got 10 clients and you’re charging them, you know, $180 per year, that’s 1800 dollars, right? Or if you’re charging a monthly because some clients will just rather pay monthly then that’s, you know, $2,000, $20 per month, so $240 per year, times 10 would be 20 $400. So my point is it becomes a profit center. Okay.

Marco: Great revenue stream. Yep.

Can You Effectively Use Embeds As A Substitute For Links From Seed Sites You Can’t Obtain?

Bradley: Alright, so next one is there are six questions here. I’m going to try to roll through these quick guys. Remember, we asked you guys to just post one or two questions. Max per post because it makes it too hard to get to anybody else’s questions. So I’ll roll through a couple of these rather quickly. And then we’re going to move on and if we have any other time left, which doesn’t look like we will, we’ll come back. Okay. Thanks for the opportunity to ask these questions. Number one, can you effectively use embeds as a substitute for links from seed sites you cannot obtain? Marco, that’s a question for you.

Marco: Okay, can you effectively use embeds as a substitute for links? Yeah, I mean, yes. Don’t get your head twisted on this because it’s not exactly a link. And it’s not exactly a substitute. It’ll act a little bit different. We don’t know whether it accrues the paycheck and rankings for that we need. We just know that it pushes massive ranking power. So yes, iframing and then link building into that iframe, you have the protection of the source. I mean, that’s the whole concept behind the iframe that the source should be so powerful. It protects you. And you can just do all kinds of nasty stuff to wherever the embeds are to, to wherever the iframe is embedded to help your SEO. It should not substitute your link building, especially into the iframes. works really well. But yeah, I mean, it’s a solid way, it’s a solid strategy.

I read through the rest of these questions. m semes. whatever your name is, my question to you is why the hell with these types of questions? Are you not in our mastermind, where we could dig into this stuff for you? I mean, this is some pretty advanced questions, which means you probably know what you’re doing, which means you should be on a damn mastermind. Sorry, you know, this is these aren’t beginner type questions, which is what the hump day hangouts really is. We can’t give away the farm on for free here. That’s what behind closed doors is for.

Is There A Limit On The Number Of Embeds On A Page?

So the next one was, is there a limit on the number of embeds on a page i.e. is there are there diminishing returns? I don’t think there’s a limit to the number that you can put on-page, but you can break a browser, you can break, you can lock your computer up. If you have too many iframes on a page, how do I know? Because some of my @ID pages are ridiculous. And if I open it up in a browser window, it will lock it will eat up all the memory on my computer. So, Marco, is there an actual limit to it?

Marco: I haven’t found it because I mean, it’s just code. And so the code, you can just add. What happens is that the page as you said it breaks, it’s super slow. You’re going to have to do some coding so that it doesn’t load to take forever to render. But there’s no need for that you just find four or five really powerful, right iframes you put them on lazy load, and away you go.

Bradley: Yeah, not only that but if you stack the iframes on one property, then you reframe that on another property, you end up with that mirror and mirror type. So you don’t need a super high number. You just need a few very quality ones to achieve results, which is what we’ve kind of built out with our SEO shield.

Marco: Three iframes will create the loop. And we can loop the bot endlessly depending on how much information that is that we’re feeding it. So iframes are the shit. You guys are sleeping on iframes if you’re not using them.

Bradley: Yeah, I agree. And there are some other really good questions there. But we’re going to have to move on because we’ve only got about seven minutes left and we still got other questions to get to. However, I really liked those questions. I would love to answer them. So come join the damn mastermind, man. Come join us.

Would You Push More Juice To The City Pages To Improve The Page’s Ranking?

Anyways, the next one is Hey guys, I have a question about all of your strategies being used for the same site but different cities. So I have a client that I’m ranking on page one in 17 of the 24 cities they have in their county. I’m not able to get them in maps in as many cities, however, they only have one location and I’d like to start pushing them up in maps and more cities. Would you just push more juice to the city pages? Yeah, that’s one thing you could do. Remember the maps algorithm, the proximity filter or whatever you want to call it is even narrower now than it was two months ago. One of the more recent updates, which I think is occurred within the last few months, actually narrowed that the proximity filter for Google Maps listings.

So in order for your map listing to show up or a GMB to show up in the maps three pack now, it’s very closely tied to proximity to from where the searcher is in relationship to the actual physical location of the business when they perform the search. So it’s even harder now than it was even just six months ago to get a map GMB to rank in maps outside of its immediate area. So it’s not that it can’t be done. That’s what local GMB pro methods for which are for us to help you to learn how to expand that centroid as Marco calls it, but expand the map’s presence into, you know, further and further out to kind of overcome that proximity issue. But that said there, yes, some of the things that you can do would be to create like, geo posts on your money site. You can even create location-based silos. And if you again, if you’re in our mastermind, we talked about how to set up proper silo structure, and also how to create structure, location-based silos within topical silos. And there’s a way that you can do that using tags for example. It’s very, very powerful and when you mix those in with the SEO shield stuff, the G site, the RYS drive stack and you theme mirror everything together, which means you mirror the site, your website structure on to these other assets, the G site, the RYS drive stack and such, then you can start to really get your organic rankings to push up in those additional areas and a couple of that with local GMB pro methods. It’s very likely that you could get your maps listing to start appearing in those cities within the county, outside of your immediate area where you’re physically located. It takes effort and in order to get the maps thing, the maps listing to rank in the three-pack, it does require consistent effort. But it can be done. Marco, do you want to comment on that?

Marco: Yeah, there has to be a relationship between the centroid and the place where you’re trying to get into the map pack. If you cannot establish that relationship, then it’s really difficult to try to get your listening to appear because there are other businesses that are closer by when that searcher is conducting that query right when the person is looking for, I don’t know how plumber, emergency plumber, they’re going to get those who are closest to them, then I get someone that’s an hour and a half away to overcome that. That’s when you have to relate that centroid and we teach that in local GMB Pro. We’ve talked about that in the mastermind extending the spokes think of it thinking of it like a wheel, right with spokes and just trying to extend the spoke. How do you do that? Well, it’s part of the secret sauce sorry.

Bradley: Yeah. And I was trying to look for that article that Brian Kato published. I posted it in here but he did a really good job was showing how to build out relationships with using local entities, you know, in content to get the local page to rank or local site to rank. So that’s something that if I could find it, I’ll post the link but we’re running out of time. So I’ll try to come back and post that it was a really good write up that he did on that, so I’ll try to share that with you. Once we’re done. We only got a few minutes left guys, we’re going to try to roll through a couple more.

Should You Be Concerned If You See Competitors On The GMB Maps Listing Page Source Code?

Fitz says, good agents. Thanks for this great forum. You’re welcome fits. He says I recently checked the page source of my GMB maps listing and saw a few of my competitor names mentioned in the code should I be concerned? No, you know, I mean there’s nothing you can do about it but for example, you know, if if I was to search I don’t know let me just look for plumber Culpepper, for example. Let’s just click on Culpepper Home Services actually do. What I’m trying to share here is you’re going to see that shit. It’s not what I wanted to do. Shake this one. Alright, so you’ll notice that. Sorry. Try this again. What you’re seeing is this person also search for. That’s what you’re seeing. Right? So there’s nothing you can do about that. So I’m pretty sure that that’s what you’re seeing when you’re looking at the code. You’re seeing these this part right here. It’s right in the knowledge panel, right. The knowledge panel even shows competitors, and I don’t think there’s any way that you can stop that. Right? It’s a good question though.

What’s The Best URL To Link Back To A Money Site?

Joseph says, Hey, guys, I just ordered a drive stack in a G site. What’s the best URL to provide your team to link back to my money site is a supporting page or the money page for that keyword? Thanks. I guess it depends on what you’re having a stack built out for. If it’s for the brand itself, just the homepage, if you’re just doing the initial brand, drive stack, which is basically to validate solidify the entity right and your product keyword whatever that may be, should be associated with the brand and that’s how we recommend building that out. But if it’s for a very specific product or page or content silo with on your site then that’s different. So Marco, what would you recommend for him on that?

Marco: The brand. What’s the homepage URL and the brand? The main stack, the very first one, drive stack G site should be brand plus keyword or brand plus location plus keyword. That’s how it is. We relate every keyword under that top-level category that you give us. Go as broad as possible. Even if you’re into renting hotel rooms in, let’s say in a province in Costa Rica. Then what you want is a hotel rental or anything related to that room, just whatever it is the broader that you can go, the better it is for us. Because we’ll get you everything under the sun, then as you broaden the drive stack, and that’s as you add depth to it, that’s when you start focusing in and honing in on your silos, and you’re supporting keywords LSI and everything else that’s related to that.

Bradley: Awesome. My apologies I didn’t know about the two question rule No, and you didn’t expect it You wouldn’t know that man. But honestly, we, it’s just respectful of other people that so but yeah, definitely consider joining the mastermind I would recommend that you do, because it sounds like you know, your ship to a degree. So it’d be those types of questions that we get really far in-depth in the mastermind. All right, I know we’re after 5pm but I just got I’m gonna I want to answer one more question really quickly, so but I can’t without answering it. Austin Don’s first he says what’s the best way to share an infographic I’m not sure what you mean by that. As far as different places to publish it or just to share. I’m not sure what you mean. So if you can clarify that maybe we can go back and answer that one.

Can You Do YouTube Branding For Syndication Networks

But the one that I wanted to answer was can we do the YouTube branding before syndication networks? I’m not sure what you’re asking about their BBB. Can we do YouTube branding for syndication networks? Remember syndication networks are part of should be part of every project right every website project every brand, every client even your own brand you should have syndication network, right? It’s like that should be step number one. So I don’t know what you mean by Can you do YouTube branding before that? What what I recommend with the Google Ads branding course it’s not just about YouTube, it’s about using display network to is that what I was trying to convey with that is how you can set up branding campaigns to create brand awareness and also to drive inexpensive, very relevant targeted traffic into your digital presence, whether that’s through videos or through the Display Network.

My point of teaching it was, I think all of us, all of you guys listening now that are marketing consultants, or agency owners, you should all have branding campaigns set up for your own agency. I am 100%, guilty of running my own marketing agency for almost 10 years now, and not making my own brand a priority. I’ve always worked on other clients, businesses, building their brands, but I didn’t work so hard on building my own if that makes sense. So my point is, you should be building your own brand so that people start to seek you out and you don’t have to do outbound prospecting all the time. Each time you want another client, you’re going to have people coming to you seeking you out because they see you everywhere. You can also sell this as a service to your clients, right. If you understand how to set up these types of campaigns, then you can set up branding campaigns and create another stream of revenue from that service, very inexpensive or very easy to manage.

And so like I said, it’s a great profit center, another source of revenue. If you’ve already got existing clients, you can go what I call to shake the bushes and that’s going to contact your existing clients and tell them that you want to set up some branding campaigns for them. So my point is, would you want to do before syndication networks? No, not that I mean, I’m not sure where your timeline is. But for me, syndication networks are like step one for every project that I do. And then the branding traffic using Google Ads is something that you would do to start pushing traffic into the brand creating brand awareness, brand recognition, and inbound traffic from relevant sources. That makes sense and that will actually help to kind of activate or trigger all of the SEO work that we’re doing because that’s exactly what ART as Marco always says, ART – activity, relevance, trust, and authority that kind of triggers all three of those as sending traffic in from a known relevant audience that you’re buying from Google, into your SEO as your assets, your digital assets kind of helps to trigger or it kind of ignite all of the SEO efforts. Okay.

All right. We’re several minutes. Yeah, in a comment on that?

Bradley: Yeah, just one second. If you do it backward, it’ll, it’ll be more difficult if you don’t get your entity in place if you don’t set it up if you don’t create it. And if you don’t verify, and start validating, if you skip those steps, then it’s going to be that much harder to come back and try to work on the entity. So why not set up the entity that we teach it the right way, so that when you do start out with those posts and the length of the press releases, and everything else that you’re going to do, it’s going to have maximum effect. Why would you do anything that’s not going to have maximum effect? Drag the strategy for branding is a great strategy. But if the brand isn’t in place, if the entity isn’t in place, then it’s not going to have the effect that it has to have or that it needs to have. And right now, right now, and guys go just go please watch the charity webinars, it’s what it’s what’s a whole lot more than anything that you can possibly give the information that I’m giving away. Just go watch it so that you know why there’s a reason why you need to do this. It’s called Bert and it’s called neural matching.

Amen. Alright, thanks, everybody for being here. We’ll see mastermind members tomorrow. Otherwise, we’ll see you guys next week. Whoo. See everyone.

Good one later.

  Digital Marketing QA – Hump Day Hangouts – Episode 266 published first on your-t1-blog-url https://ift.tt/1WMpNvB December 16, 2019 at 05:38PM Semantic Mastery https://ift.tt/2YeHIxM